KR101065366B1 - System and method for push-type mobile advertisement service - Google Patents

Abstract

Advertising service method of the mobile communication terminal according to the present invention,
Receiving a message, detecting a related keyword by referring to the content of the message, measuring a current location of a user, and obtaining setting information about a geographical radius range; Transmitting at least one of the setting information to the advertisement providing server, receiving the advertisement content from the advertisement providing server and outputting the advertisement content to the screen, and when a user clicks on the advertisement, the advertisement ID, the medium ID, Detecting and transmitting an action ID and a user ID to the advertisement providing server, receiving information about an advertisement cost allocated to the user according to a user's click on the advertisement from the advertisement providing server, and advertising cost of the user. And outputting information on the screen.
The present invention implements a mobile advertisement system for providing a push type advertisement service (target advertisement) based on the current location of a user and the contents of a received message to a mobile communication terminal user. In addition, the present invention implements an advertisement media application for distributing (distributing) a predetermined amount of advertising revenue to users who have viewed the advertisement contents.

Description

Mobile advertising system providing push type advertising service {SYSTEM AND METHOD FOR PUSH-TYPE MOBILE ADVERTISEMENT SERVICE}

The present invention relates to a mobile advertising system, and more particularly, to a mobile advertising system and a method for providing a push-type advertising through a messaging service.

In recent years, mobile terminals such as mobile communication terminals, PDAs, notebook computers, and the like have not only functioned as communication means such as mobile communication or wireless Internet, but have also been developed as various means other than communication such as cameras, games, and navigation.

In particular, the diversification of the functions of mobile communication terminals is closely related to the development of multimedia technology, and it can be used as a video device or a sound player by outputting high-definition video and high-quality sound. It can also be used as a means.

As such, as the mobile communication terminal is widely used as a high-performance multimedia device as well as a communication device, it is actively used as an advertisement medium, and advertisements for the user of the mobile communication terminal are exploding.

In addition, recently, the mobile advertisement through the mobile terminal is newly illuminated, so that it is called the sixth advertisement medium following the newspaper, TV, Internet, and the like.

Compared to the existing advertising media, the mobile advertisement enables personalized advertisement. In other words, instead of executing the same advertisement to an unspecified number of existing advertisements, the advertisement can be sent according to the characteristics of the owner of the mobile terminal, thereby increasing the efficiency of the advertisement. In addition, an advertisement suitable for a desired time can be provided. Existing media do not know when the consumer will contact the media, and therefore have a lot of limitations in executing time-appropriate advertisements. However, an advertisement through a mobile terminal has an advantage of serving an advertisement to a desired consumer at a desired time. The mobile communication terminal can serve an advertisement suitable for a consumer in a desired place using a location based service.

Unlike TV and newspaper advertisements, mobile communication terminals have the feature of being interactive. Including callback URLs or callback numbers in your mobile ads through your mobile device can allow consumers to go directly to your wireless site or directly call your call center. Therefore, the reaction after the advertising service can lead to event participation or direct purchase. This is in contrast to the existing advertising that takes a lot of time and process until the actual behavior after the stimulation of advertising, mobile advertising has the advantage that can lead to action, that is, purchase immediately after the advertising service.

However, despite these advantages, the conventional mobile advertising has various problems. First, complaints are raised from terminal users because mobile advertisements are sent to a number of unspecified users. In principle, advertisements are sent in accordance with the mobile advertisement reception agreement, but negative recognition of mobile advertisements is spreading due to the random advertisement messages of some operators.

In addition, the way in which the terminal user can react to the advertisement content is limited to simply calling back URL or making a phone call. Therefore, in order to enjoy the advertising effect that the advertiser wants, the connection between the second and third users and the advertisement content is required. Necessary and additional work and costs are required.

An object of the present invention is to provide a mobile advertising service system for implementing a push-type advertising service based on the current location of the user and the content of the received message.

Another object of the present invention is to provide a mobile advertisement service system for implementing an advertisement media application for distributing a predetermined ratio of advertisement proceeds to users who have viewed the advertisement.

Additional features and advantages of the invention will be set forth in the description which follows, and in part will be apparent from the description, or may be learned by practice of the invention. The objectives and other advantages of the present invention will be realized and attained by the structure particularly pointed out in the claims, as well as the following description and the annexed drawings.

The present invention implements a mobile advertisement system for providing a push type advertisement service (target advertisement) based on the current location of a user and the contents of a received message to a mobile communication terminal user. In addition, the present invention implements an advertisement media application for distributing (distributing) a predetermined amount of advertising revenue to users who have viewed the advertisement contents.

The present invention, by distributing the advertising revenue to the user to induce the active participation of the user in the advertising service, it is possible to provide a high advertising effect to the advertiser in accordance with the user's active advertising clicks. Providing users with a payback-type benefit from advertising revenue, maximizing advertising effectiveness for advertisers, and providing enhanced revenue to media companies by providing an enhanced advertising market, providing substantial benefits for users, advertisers, and media companies. have.

1 is a block diagram of a mobile advertising system according to the present invention.
2 is an operation flowchart of a mobile advertisement service according to the present invention;
Figure 3 is an exemplary view showing a member registration process according to the present invention.
Figure 4 is an exemplary view showing a push-based subscription fact notification in accordance with the present invention.
5 is an exemplary diagram illustrating an advertisement execution process of an advertisement providing server.
Figure 6 is an illustration of the advertising cost distribution ratio according to the present invention.
7 is a flowchart illustrating an advertisement receiving method of a mobile communication terminal according to the present invention.
8A is an exemplary view showing a method of extracting a related keyword according to the present invention.
8B is an exemplary view showing expansion of an advertisement display unit;
8C is an exemplary view showing an expanded advertisement display unit.
9 is an exemplary view illustrating a process of transmitting an advertisement in an advertisement providing server according to the present invention.
10 is an exemplary view showing a process for an advertiser to produce an advertisement through a mobile communication terminal according to the present invention.

In order to achieve the above object, the advertising service method of the mobile communication terminal according to the present invention,

Receiving a message, detecting a related keyword by referring to the content of the message, measuring a current location of a user, and obtaining setting information about a geographical radius range; Transmitting at least one of the setting information to the advertisement providing server, receiving the advertisement content from the advertisement providing server and outputting the advertisement content to the screen, and when a user clicks on the advertisement, the advertisement ID, the medium ID, Detecting and transmitting an action ID and a user ID to the advertisement providing server, receiving information about an advertisement cost allocated to the user according to a user's click on the advertisement from the advertisement providing server, and advertising cost of the user. And outputting information on the screen.

In order to achieve the above object, the mobile advertising service method according to the present invention,

In the mobile communication terminal, a process of downloading a predetermined messaging service application and automatically generating an ID for membership registration, and transmitting the generated ID to the advertisement providing server to request membership registration, performs a membership registration procedure. Notifying the registrants of the registration to the registrants who have already subscribed to the messaging service and know the user; and when the message is received at the mobile communication terminal, obtains the related keyword, user location information, and setting information on the geographical radius range. And transmitting the advertisement content to the advertisement providing server, receiving the corresponding advertisement content, and displaying the advertisement content on the terminal screen, and when the user clicks on the advertisement, detects the advertisement ID, the medium ID, the action ID, and the user ID of the corresponding advertisement. Transmitting to the advertisement providing server; and the advertisement providing server of the user According to the process of subtracting the advertising costs of the corresponding advertiser and allocating the deducted advertising costs to the advertising system provider, advertising media company, and user at a predetermined rate, and when the designated time arrives, the information about the advertising costs allocated to the user And transmitting information to the mobile communication terminal on the terminal screen.

In order to achieve the above object, the advertisement service method of the advertisement providing server according to the present invention,

If an encrypted 8-byte user ID is received from the mobile communication terminal together with a request for registration, performing a member registration process by decrypting and registering the received ID, detecting user information from the user ID, and detecting the user ID. Notifying a registrant of the user to a registrant who is already subscribed to a messaging service and knows the user; and receiving at least one of predetermined related keywords, location information, and setting information on a geographical radius range from the mobile communication terminal. And transmitting the advertisement content corresponding to the received information to the mobile communication terminal, and receiving an advertisement ID, a medium ID, an action ID, and a user ID according to the user's click on the advertisement from the mobile communication terminal. Deducting the advertising costs and deducting the advertising costs to the advertising system providers, advertising media companies and users. The process of each distributed at a predetermined ratio and, when the specified time comes, comprises the step of transmitting information related to the advertising cost allocation to the user to the mobile communication terminal.

Hereinafter, preferred embodiments of the present invention will be described with reference to the drawings.

An object of the present invention is to provide an advertisement media application that provides a push type advertisement service and distributes (pays) a predetermined proportion of advertisement proceeds to a user who reads the advertisement. The advertisement media application may be ported (OR dependent) to a messaging service application to operate integrally or interwork with the messaging service application as an independent application.

The messaging service application according to the present invention includes e-mail, a messaging service app (for example, MSN, Yahoo Messenger, Nate On, Buddy Buddy, KakaoTalk, etc.), a mobile messaging service (for example, a short message service (SMS), a long message) It may be a messaging tool executable in a mobile communication terminal such as a service (LMS), a multimedia message service (MMS), or an integrated messaging tool that integrates and operates these messaging services.

1 is a block diagram of a mobile advertising system according to the present invention.

As shown in FIG. 1, the mobile advertising system according to an embodiment of the present invention includes a mobile communication terminal 100, an advertisement providing server 200, and an advertiser terminal 300.

The mobile communication terminal 100 may include a wireless communication unit, an A / V input unit, a user input unit, a sensing unit, an output unit, a memory, an interface unit, a controller, a power supply unit, and the like. Not all of the components are essential, so that a mobile terminal having more or fewer components may be implemented.

The mobile communication terminal 100 may store various applications in a memory. For example, it may store a messaging service application, an advertisement media application. A user according to the present invention may download and install these applications from the advertisement providing server 200 or an application store (hereinafter, referred to as an "app store").

The advertiser's terminal 300 may be a mobile communication terminal (eg, a mobile phone, a PDA, a smart phone, or a communication terminal) or a desktop computer as shown in FIG. 1. When the advertiser terminal 300 is a mobile communication terminal, it may include the components as described above. Hereinafter, it will be described on the assumption that the advertiser terminal 300 is a mobile communication terminal.

The advertisement media application of the mobile communication terminal 100 receives advertisement content from the advertisement providing server 200 through the mobile communication network 500.

The mobile communication network 500 is based on technologies such as code division multiple access (CDMA), wide code division multiple access (WCDMA), long term evolution (LTE), LTE advanced (LTE-A), Wibro / WiMax, and WiFi. It provides a voice call and data communication service to the mobile communication terminal (100).

The message providing server 510 is constructed on the mobile communication network 500. The message providing server 510 is a message server that provides a function of transmitting messages such as a short message service (SMS), a multimedia messaging service (MMS), a push (PUSH) message, or a notification message.

2 is an operation flowchart of a mobile advertisement service according to the present invention.

As shown in Fig. 2, a user of the mobile communication terminal 100 first downloads a messaging service application according to the present invention. In operation S410, the user is asked whether to register according to the installation procedure of the downloaded messaging service application, and if the user wants to register, the corresponding procedure is performed. (S420)

If the user wants to register, the messaging service application generates a user identification (ID). In this case, the messaging service application does not perform a separate user input process for inputting an ID, that is, does not receive an ID from a user, and requires a unique ID (= Unique User ID; hereinafter referred to as 'uuID'). Will be generated automatically.

3 is an exemplary view showing a member registration process according to the present invention.

In order to generate the uuID, the messaging service application detects a four-digit international telephone country code (MCC = Mobile Country Code) and a ten-digit user telephone number (MPN = Mobile Phone Number) stored in the terminal 100. A total of 14 bytes of uuID composed of these codes is generated.

In consideration of the problem that the uuID is transmitted to the server through the network in a general manner, the present invention can be exposed to hacking in a defenseless manner, and the present invention encodes a 14-byte packet with 57% compressed code (8-byte code in total). By transmitting, the security strength is increased and simple and reliable membership registration is performed.

The following is the formula showing the configuration and encoding of uuID.

[Equation]

uuID = 8byte = checkByte (1Byte) + encID (7Byte)

encID = packedMCC (2Byte) + packedMPN (5Byte) = 1st byte + 16's complement (2Byte) + 10's complement (2Byte) + 12's complement (2Byte)

checkByte = MSB is set to 1, and the remaining 7 bits are set by dividing each byte into an odd number (1) and an even number (0).

The packedMCC (Mobile Country Code) is an international telephone country code, and is composed of 10 numbers from 0 to 9, and thus has a total of 4 digit country codes, and thus is composed of 2 bytes.

The packedMPN (Mobile Phone Number) is an identification number of the mobile communication terminal, that is, a telephone number. As the international standard of numbers, the telephone number has a total of 10 digits, so the packedMPN has 5 bytes.

Thereafter, when the generation of the uuID is completed, the mobile communication terminal 100 transmits the generated uuID to the advertisement providing server 200 and requests a membership. (S430) Then, the advertisement providing server 200 receiving the uuID checks whether there is an abnormality of the check byte and decodes the uuID so that the 4-digit international telephone country code (MCC) and the 10-digit user telephone number (MPN) Detect. Then, the detected data (MMC, MPN) is registered in the member database to complete the user registration procedure. (S510)

The present invention, once the user registration process is completed, notifies all members of the membership in real time. In this case, the member notified of the user's membership is a member registered in the user's address book and subscribed to the messaging service (hereinafter referred to as a registered member). Figure 4 is an exemplary view showing a push-based subscription fact notification in accordance with the present invention.

After the user registration process is completed, as shown in FIG. 4, the subscription fact notification request is delivered to the push request module, and the module receiving the notification request sends a message (eg, a push message) to the terminal. Create and encrypt. The encrypted message (Push message) is delivered to the terminal of the registered members through the push (Push) server.

Subsequently, the terminal receiving the push message detects the international telephone country code (MCC) and the user telephone number (MPN) through a predetermined decoding process and registers the detected data (MMC, MPN) in their personal address book. Are compared with each other (MMC, MPN). If there is no matching data in the personal address book, the terminal ignores the received push message. On the other hand, if there is a matched data, the terminal outputs on the screen that a friend registered in his personal address book is registered to the messaging service member through a predetermined notification process (eg beep, blink, vibration, pop-up message, etc.) It also updates the member information of the personal address book.

Once the messaging service application is normally installed and membership registration is complete, the mobile communication terminal 100 waits for the reception of a message (eg, SMS message, MMS message, LMS message, push message, notification message, etc.). (S440)

When the reception of the message is detected, the advertisement media application according to the present invention starts driving. As described above, the advertisement media application may be ported to an messaging service application (OR dependent) to operate integrally or interwork with the messaging service application as an independent application.

When the reception of the message is detected and the advertisement media application is driven, the mobile communication terminal 100 analyzes the received message, extracts a noun, and finds a related keyword of the noun. Then, the current location information is obtained by using a location information module such as GPS, and the obtained location information and the related keyword are transmitted to the advertisement providing server 200.

The advertisement providing server 200 searches for an appropriate advertisement content using the associated keyword received from the mobile communication terminal 100 and the location information, and transmits the retrieved advertisement content to the mobile communication terminal 100. In this case, the advertisement content may include various types of data such as text, banner, image, video, music, and voice.

The advertisement media application of the mobile communication terminal 100 may deliver the advertisement content to the message service application so that the message and the advertisement content may be output together on the terminal screen. In operation S460, the advertisement media application stores advertisement contents, and when a user executes a specific application, the advertisement media application may transmit the advertisement contents to the specific application and output the advertisement contents together on the screen of the specific application.

Once the advertising content is exposed (output) on the terminal screen, the user will be able to view the advertisement (hereinafter referred to as 'advertising click') according to the preferences or needs. (S460)

If an advertisement click occurs, the advertisement media application may determine information related to the advertisement content (e.g., advertisement ID, media ID (license key), action ID (value including an advertisement action for which the advertiser requires the user's predetermined action)). Is transmitted to the advertisement providing server 200 together with a user ID (eg, uuID) and requests advertisement execution. (S462)

In addition, the advertisement providing server 200 receiving the advertisement execution request of the mobile terminal 100 receives the current time information through the received information (for example, advertisement ID, media ID, action ID, uuID (user ID)). Obtain and store in the advertisement history database (DB).

5 is an exemplary diagram illustrating an advertisement execution process of an advertisement providing server.

As shown in FIG. 5, when the information (eg, advertisement ID, media ID, action ID, uuID, advertisement price, current time information) is stored in the advertisement history DB, a daily settlement database (DB) is triggered at the same time through a trigger. The advertisement ID, media ID, advertisement unit price, and time information required for the daily settlement are copied to the daily settlement table of the. The trigger refers to a function that is automatically executed at the same time as data insertion (storage or addition). The trigger is stored whenever the advertisement execution request of the mobile terminal 100 is received, that is, the information (eg, advertisement ID, media ID, action ID, uuID, advertisement price, current time information) is stored in the advertisement history DB. It happens every time. If the advertiser does not have a balance of advertising costs or the deduction exceeds the daily limit, the trigger does not occur. If there is no advertising cost balance, the advertiser's advertising service is suspended.

In addition, the daily settlement of the advertising costs according to the advertisement execution is treated as the event is automatically executed at a specific time (for example, 2:00 am) every day. The settlement event module of the advertisement providing server 200 is executed every day at a specific time (for example, 2:00 am), and the executed settlement event module is generated the day before (0:00:00 seconds to 23:59:59 seconds). Aggregate the data in the daily settlement table and subtract the advertiser's advertising costs (if the advertiser's advertising costs are prepaid (CPM)). As shown in FIG. 6, the deducted advertising cost is allocated to an advertising system provider (or an advertising company), an advertising media company, and a user at a predetermined ratio. 6 illustrates an advertisement cost distribution ratio according to the present invention.

In this example, the advertising system provider will be allocated 30% of the advertising costs set per ad click, the advertising media company will be allocated 20%, and the user will be allocated 50%. The distribution ratio of the advertising cost may vary depending on the decision between the advertising system provider and the advertising media company.

The advertising costs settled according to the deduction and distribution of the advertising costs are respectively accumulated in the corresponding databases (eg, advertiser DB, advertisement system provider DB, advertisement media company DB, user DB), and the accumulated data is calculated daily in the settlement event module. Updated by execution.

When the advertisement cost is settled according to the execution of the settlement event module at a designated time (for example, 2:00 am), the advertisement providing server 200 performs the database (eg, advertiser DB, advertisement system provider DB, advertisement media company). The updated value of the DB, the user DB, that is, information about the distributed (or deducted) advertising cost is transmitted to the corresponding object (for example, an advertiser, an advertisement system provider, an advertisement media company, or a user). (S550-S560)

The information about the advertisement cost transmitted to the corresponding object is the advertisement cost accumulated in the current month, and may be transmitted at any time at the request of the objects. In addition, the transmission time of the advertisement cost may be changed according to the setting of the system, and may be set differently from the execution time (eg, 2:00 am) of the settlement event module.

Then, according to the process (S560), information about the advertising costs distributed to the user is transmitted to the mobile communication terminal 100 side. When the mobile communication terminal 100 receives the information about the advertising cost, the mobile communication terminal 100 stores the information in the memory and outputs the same to the terminal screen. (S470)

The user of the mobile communication terminal 100 can frequently view the advertising cost information stored in the memory and check the cumulative advertising costs distributed to the user. In addition, if necessary, the advertisement providing server 200 may be requested to check in real time his / her current advertising costs accumulated up to now.

Hereinafter, the operation of the mobile communication terminal 100, the operation of the advertisement providing server 200, and the operation of the advertiser terminal 300 will be described in detail with reference to FIGS. 7 to 10.

7 is a flowchart illustrating an advertisement receiving method of the mobile communication terminal 100 according to the present invention, and FIG. 8A is an exemplary diagram illustrating a method of extracting a related keyword according to the present invention.

The advertisement media application of the mobile communication terminal 100 stores the setting keyword and the related information for the associated keyword and the region search range (eg, specifying a region such as a radius of 500m (or 1km) or Gangnam) according to the advertisement reception setting of the user. In this case, when the advertisement reception is set by the user, the related keyword may be received from the advertisement providing server 200. Alternatively, the advertisement providing server 200 may receive and store a rule for generating a related keyword for a specific keyword, or the mobile communication terminal 100 may generate and store the related keyword according to the rule. Alternatively, the mobile communication terminal 100 may extract and store related keywords according to a user's behavior pattern.

7 and 8A, when the mobile terminal 100 receives an unspecified text message (S101), the mobile communication terminal 100 executes an advertisement media application. In operation S102, the advertisement media application measures the current location of the user using GPS, Location Based System (LBS), ITS, etc. (S103), accesses the messaging service application through an API, and receives the received text. Analyze the morpheme of the sentence in the message. (S104) Then, a noun is extracted from the sentence. In operation S105, the advertisement media application compares the stored keywords with the extracted nouns (S106) and detects related keywords for the extracted nouns.

For example, as shown in Figure 8a, the first received text message ('Don't want to eat chicken or go to the PC room?') To extract nouns such as chicken, PC room, and as a related keywords Steamed chicken, duck, PC room, billiard room, game room, cartoon room, etc. can be detected. In another example, a noun such as billiards and bowling alleys may be extracted from the second received message ('billiard or bowling alley?') And the related keywords may be detected such as exercise, leisure and table tennis. Another example is extracting a noun, ie this weekend, Myeongdong, within the third received text message ('True, will you go to Myeongdong this weekend?'), And as related keywords, Saturday, Sunday, July 17 Sun (Sat), Myeongdong, Hoehyeon, Namdaemun can be detected. In addition, it is possible to extract Gangnam and Soju as nouns in the text message transmitted ('A weekend in Myeong-dong, a drink of Soju in Gangnam?'), And detect Gangnam, Nonhyeon-dong, Sinsa-dong, Soju, and Hope as related keywords.

When the associated keywords are detected, the advertisement medium application transmits a local advertisement request to the advertisement providing server 200 including one or more of the associated keyword, the measured location information, and previously stored local search range information. do. (S107)

However, if there is no associated keyword, the advertisement media application may request a global advertisement from the advertisement providing server 200. (S108)

When the advertisement medium application requests a local advertisement and receives the corresponding advertisement content, the received advertisement content is delivered to the messaging service application, and the messaging service application transmits the advertisement content to the advertisement display unit D8 together with the received text message. Display. Or the messaging service application itself has the advertisement media application function so that the received advertisement content is displayed with the text message. Alternatively, the advertisement media application stores the advertisement content without transmitting the advertisement content to the messaging service application, and when the other application is executed, delivers the advertisement content to the other application, which is displayed on one side of the screen of the other application. The advertisement content may be displayed.

8B is an exemplary view illustrating expansion of an advertisement display unit. With the messaging service application running as shown in FIG. 8B, the user can drag the advertisement display down to view the remaining advertisements that did not appear in a single line of advertisement display. 8C is an exemplary view illustrating an expanded advertisement display unit.

Thereafter, when the user selects the advertisement content and clicks the advertisement (S110), the advertisement media application of the mobile communication terminal 100 outputs detailed information about the advertisement, and when the user receives the selection from the user, the advertiser or the advertisement agent After exposing the advertising content set by the user to provide a service for guiding the way to the corresponding advertising point through the user behavior induction method value (S112), or performs a telephone connection to the corresponding advertising store. In operation S113 or the mobile communication terminal 100, a text message may be sent to the corresponding advertisement store, the position of the advertisement store may be determined through a map view, or the homepage of the advertisement store may be opened.

As described above, when the text message is received, the mobile terminal 100 outputs (displays) the advertisement content associated with the content of the received message, so that the advertisement can be made more efficiently. In addition, since the advertisement is not recognized as spam from the perspective of the advertisement receiver (user), the rejection is reduced.

Meanwhile, although the received message itself or a noun in the received message may be transmitted to the advertisement providing server 200, this may be inefficient due to rejection for a user concerned about exposing privacy. However, in contrast to the present invention, since nouns in a text message are not directly transmitted to the advertisement providing server 200, but related keywords are transmitted, the contents of the user's text message are not directly transmitted to the advertisement providing server 200. As a result, it is an advertising technique that can protect privacy. In addition, by setting the user-linked behavior (= user behavior induction method) after the click in the manner desired by the advertiser, it is an advertising technique that can increase the advertising effect. ('Method of inducing user behavior' can be set at the time of initial advertising content production, and this value can be changed during the ad exposure period at the request of advertiser.)

9 is an exemplary view illustrating a process of transmitting an advertisement in an advertisement providing server according to the present invention.

As shown in FIG. 9, the advertisement providing server 200 receives a request for posting advertisement content from an advertiser. In this case, information about an advertisement region, a kind of advertisement content, and the like, and an advertisement start / end date of the advertisement content are also received. Then, the advertisement providing server 200 classifies the advertisement contents into an advertisement region, a kind of advertisement, a start / end date (S202), and stores advertisement data in a database according to the classified criteria. (S203)

Thereafter, the advertisement providing server 200 receives an advertisement request from the mobile communication terminal 100. In this case, at least one of location information, related keyword information, and radius information of the mobile communication terminal 100 may be received. Then, the advertisement providing server 200 searches the database using at least one of location information, related keyword information, and radius information of the mobile communication terminal 100 (S205), and if the corresponding advertisement content is found, the mobile communication. Transmission to the terminal 100. (S206)

When the advertisement content is output from the mobile communication terminal 100 and an advertisement click is generated, the advertisement ID, the medium ID, the action ID, and the user ID of the corresponding advertisement are received from the mobile communication terminal 100 (S207). Based on the received information (eg, advertisement ID, media ID, action ID, user ID), the advertisement price and current time information are detected and added to the advertisement history DB. In operation S208, the advertisement ID, the media ID, the advertisement unit price, and the current time information are copied to the daily settlement table. (S209)

After that, when the designated time (for example, 2:00 am) arrives, the data of the daily settlement table generated on the previous day (0:00:00 seconds to 23:59:59 seconds) is aggregated, and the advertisement of the advertiser is The amount of money is deducted, and the deducted advertising cost is distributed to the advertising system provider, the advertising media company, and the user at a predetermined ratio. Meanwhile, the deducted advertisement cost of the advertiser may be transmitted to the advertiser terminal 300 as requested.

As can be seen from above, the advertisement providing server 200 may prevent the advertisement from being recognized as spam by not randomly transmitting the advertisement to a plurality of unspecified terminals. In addition, the advertisement providing server 200 does not directly receive the contents of the message of the mobile communication terminal 100, but receives related keywords, thereby protecting the privacy of the user (subscriber) of the mobile communication terminal and effectively advertising. Can be.

10 is an exemplary view illustrating a process of an advertisement produced by an advertiser through a mobile communication terminal according to the present invention.

The advertiser terminal 300 executes an advertisement production application as requested. Then, the advertisement production application measures the location information by using the GPS after obtaining the user's approval. (S302)

Subsequently, the advertisement production application activates a camera function so that the user can take a picture of the advertisement or the advertisement store. In this case, the advertisement production application may display pre-stored example photographs (= advertisement content template) so that an advertiser may photograph an advertisement or an advertisement store with reference to the example photographs. In this way, by outputting a good advertisement or advertising point from the consumers as an example, it is possible to easily shoot even if not professional producers.

Subsequently, the advertisement production application displays a screen for receiving advertisement text, and receives advertisement text from an advertiser. (S304) At this time, by outputting a good response phrase from consumers as an example (= advertising content template), it is possible to easily write even if not professional producers. The screen for receiving the advertisement text may include an item of advertisement content. For example, by displaying items such as product information, phone numbers, addresses, discount coupons, so that advertisers can conveniently enter the ad text without worrying, the advertising production application is easy and convenient even if you are not an advertising content expert Ad content can be created and mobile ads can be easily posted by small businesses, reducing the cost of advertising.

Subsequently, the advertisement production application displays a screen on which an advertiser can select whether the advertisement is a local advertisement or a global advertisement limited to a specific region. In addition, although not shown, the advertisement production application includes an advertisement time zone, a related keyword, an exposure degree (eg, 3000 times), an exposure concentration (eg, 1000 times a day or between 7 pm and 8 pm). 1000), a screen for allowing an advertiser to input a post-exposure user behavior method can be displayed. In addition, the advertisement production application estimates and displays the advertising cost according to the input of the advertiser, the advertiser can know the advertising cost before the advertising contract is made. In addition, it is possible to display a screen for paying the advertising costs. In addition, when the advertisement production application first inputs a cost to be paid by the advertiser, the advertiser may automatically calculate and display an impression degree, an exposure concentration, and the like, thereby allowing the advertiser to advertise according to the cost. In addition, even when the exposure degree and the exposure concentration are automatically calculated in accordance with the cost in this way, the advertiser can adjust the exposure degree and the exposure concentration.

When the information on the advertisement is received as described above, the advertisement production application generates advertisement content (S306) and transmits the generated advertisement content to the advertisement providing server 200. (S307)

Subsequently, after the advertisement content is started in the mobile communication terminal 100, when the advertiser requests information about the exposure status of the advertisement content or the subtracted advertisement cost (S308), the advertisement production application of the advertiser terminal 300 is Receive statistics (or deducted advertising costs) from the advertisement providing server 200 to display the advertising exposure status. (S309)

In this case, the advertisement production application of the advertiser terminal 300 is advertised up to what local range (for example, within a few km radius of the mobile communication terminal was advertised), in what time period, the number of times advertised per day , Statistics such as the number of advertisements per time zone may be displayed. After displaying in this way, the advertisement production application of the advertiser terminal 300 may display a screen that allows an advertiser to modify the advertisement exposure. The advertisement production application may calculate and output the advertisement cost according to the modified advertisement exposure degree.

The application of the advertisement cost distribution method according to the present invention to the above described mobile advertisement service system is for explaining an example of the advertisement cost distribution method. The advertisement cost distribution method according to the present invention can be applied to all advertisement systems provided with an advertisement service according to a user's selection (for example, advertisement click).

The advertisement media application in the mobile communication terminal and the advertisement production application in the advertiser terminal described above may be implemented in hardware.

According to an exemplary hardware implementation, the applications (e.g., messaging service applications, advertising media applications, advertising production applications) may comprise application specific integrated circuits (ASICs), digital signal processors (DSPs), digital signal processing devices (DSPDs), At least one of programmable logic devices (PLDs), field programmable gate arrays (FPGAs), processors, controllers, micro-controllers, microprocessors, and electrical units for performing other functions It can be implemented using.

As described above, the present invention implements a mobile advertisement system for providing a push type advertisement service (target advertisement) based on the current location of the user and the contents of the received message to the user of the mobile communication terminal. In addition, the present invention implements an advertisement media application for distributing (distributing) a predetermined amount of advertising revenue to users who have viewed the advertisement contents.

The present invention, by distributing the advertising revenue to the user to induce the active participation of the user in the advertising service, it is possible to provide a high advertising effect to the advertiser in accordance with the user's active advertising clicks. Providing users with a payback-type benefit from advertising revenue, maximizing advertising effectiveness for advertisers, and providing enhanced revenue to media companies by providing an enhanced advertising market, providing substantial benefits for users, advertisers, and media companies. have.

Although the present invention has been described with reference to the embodiment (s) shown in the drawings, this is merely exemplary, and various modifications can be made therefrom by those skilled in the art, and the embodiments described above ( It will be appreciated that all or some of these may be optionally combined. Therefore, the true technical protection scope of the present invention will be defined by the technical spirit of the appended claims.

100: mobile communication terminal 200: advertisement providing server
300: advertiser terminal 500: mobile communication network
510: message providing server

Claims (9)

delete delete delete delete delete In the push-type mobile advertising service system,
In the mobile communication terminal, downloading a predetermined messaging service application and generating an ID for membership;
Transmitting the generated ID to an advertisement providing server and requesting membership registration, performing a membership registration procedure and notifying the address book registrants subscribed to the messaging service of the user's subscription;
When the message is received at the mobile communication terminal, acquiring the related keyword, user location information, and setting information about the geographical radius range, and transmitting the received information to the advertisement providing server, and receiving and displaying the corresponding advertisement content on the terminal screen;
Detecting an advertisement ID, a medium ID, an action ID, and a user ID of the corresponding advertisement when the user clicks on the advertisement, and transmits the same to the advertisement providing server;
In the advertisement providing server, subtracting the advertisement cost of the corresponding advertiser according to the user's click of the advertisement and allocating the deducted advertisement cost to the advertisement system provider, the advertisement medium company, and the user at a predetermined ratio;
When the designated time arrives, transmitting information about the advertising costs allocated to the user to the mobile communication terminal;
Mobile advertising service method comprising the step of outputting the information about the advertising cost of the user to the terminal screen. The method of claim 6, wherein the process of allocating the advertising costs
Detecting the advertisement price and the current time information based on the advertisement ID, the medium ID, the action ID, and the user ID transmitted from the mobile communication terminal, and adding them to the advertisement history database;
Copying the advertisement ID, the medium ID, the advertisement price, and the current time information to a daily settlement table;
When the specified time arrives, a step of aggregating the daily settlement table of the day;
And deducting the advertisement amount of the advertiser according to the counting, and allocating the deducted advertisement cost to the advertisement system provider, the advertisement medium company, and the user at a predetermined ratio. The method of claim 6, wherein the generating of the ID comprises:
Generating a user ID consisting of 4 digits of international phone codes and 10 digits of a general telephone number without a separate user input process;
Mobile advertising service method comprising the step of converting the user ID into an encryption code of 8 bytes. delete

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