KR100837210B1 - A advertisement agenting system using API and advertisement agenting method thereby - Google Patents

Abstract

The present invention relates to an advertising agency system using the API and an advertising agency method using the same, and can easily set the location, cost, etc. of the advertisement provided based on the keyword input through the keyword input window of various search sites, and continuous advertisement In order to maintain the state, the advertisement agency system using the API according to the present invention, the advertiser terminal managed by the advertiser; Update the screen of the site where a keyword input window is formed at a predetermined position on the Internet, and in addition to documents and site information about a predetermined keyword entered in the keyword input window, information about advertisers related to the predetermined keyword, advertisement cost of the advertisement to be displayed on the site screen A search site server that displays the exposure time zone and the location information together; A search site-side database connected to the search site server and storing information, advertisement cost, period, and location information of an advertiser related to a predetermined keyword to be displayed on the search site server; And store a result by entering a keyword in a keyword input window of a search site server to configure a service server-side database, and at the request of the advertiser terminal, construct a result screen from the service server-side database and transmit the result screen to the advertiser terminal. And a service server for accessing a database and registering an advertisement.

 Keyword, search, ad, inventory, database, API, CPC

Description

Ad agency using Apia and method of advertisement using same {A advertisement agenting system using API and advertisement agenting method

1 is a block diagram of an advertisement registration system according to the prior art.

2 is a block diagram of an advertising agency system according to an embodiment of the present invention.

3 is an internal block diagram of a service server side database according to an embodiment of the present invention.

4 is a flowchart of an advertisement agency method according to an embodiment of the present invention.

5 is a detailed flowchart of the data collection step in FIG.

6 is a detailed flowchart of the data providing step of FIG.

7 is a detailed flowchart of an advertisement registration step in FIG. 4.

8 is a detailed flowchart of a management step in FIG.

<Explanation of symbols for the main parts of the drawings>

10: advertisement registration system 20: search site server

22: search site side DB 30: Internet

40: advertiser terminal

100: ad analysis system 110: search site server

112: search site side DB 120: Internet

130: advertiser terminal 150: service server

160: service server-side database 161: search site identification code

162: keyword identification code 163: keyword variation code

164: site title identification code 165: promotional text identification code

166: Ad Status Identification Code 167: API Access Code

The present invention relates to an advertising agency system using an API and an advertising agency method using the same. More specifically, the location, cost, etc. of an advertisement provided based on a keyword input through a keyword input window of various search sites can be easily set. And a technology capable of maintaining a continuous advertising state.

With the development of communication technology, various information can be confirmed through a network represented by the Internet network.

In order to confirm such information, a user can directly enter a URL address or access a search site server that provides a search site.

Among these, the search site server is widely used because it is possible to access various sites by simply inputting keywords for information that the user wants to know in the keyword input window.

On the other hand, since the keyword that a user inputs through the search site server is often for the purchase of a product or service, the advertiser often wants to display the advertiser's homepage or contact information on the search result screen. The site receives a predetermined advertising fee and displays the advertiser's homepage or contact information on the result screen through the advertising contract.

Ads on search sites like these can be cost-per-click (CPC) ads, depending on how you spend your advertising costs, when users enter keywords and then click through to your site in the results screen. , CPM (Cost Per iMpression) advertising and the like are used. Among these, CPC advertising is a very preferred advertising method because the advertisement efficiency is high and the billing method is reasonable because the user pays the advertising fee only when the user sees and clicks on the displayed advertisement.

Meanwhile, since the number of advertisements displayed on the search site is limited, the advertiser wants the advertisement to be displayed on the first screen of the search result of the search site. In this case, the ads displayed on the first screen vary depending on the search site. However, the advertisers who have the highest advertising costs are generally displayed, and additionally, the unique activity evaluation score of each search site (for example, For example, the ranking is determined in consideration of the click rate, the advertisement execution period, the fidelity of the homepage, and the like.

On the other hand, the advertiser's display ranking of the CPC advertising as described above is changed by real-time bidding, activity scores, among which the auction winning bid of the advertising is often an important ranking factor, advertisers should keep an eye on the status of the sale of advertising tickets from time to time do.

Hereinafter, an advertisement registration system according to the prior art will be described with reference to FIG. 1.

1 is a block diagram of an advertisement registration system according to the prior art.

The advertiser accesses the Internet 30 using an advertiser terminal 40 such as a computer, and then inputs a keyword to a search site uploaded to the Internet 30 from a plurality of search site servers 20 and receives a result screen. . The advertiser selects whether to advertise on the result screen received from one search site, records bidding time, etc., and then repeats the same steps on another search site. This process is repeated by the number of search sites.

On the other hand, when an advertiser wants to perform an advertisement for a related keyword instead of a predetermined keyword, there is a problem in that an efficient advertisement registration cannot be performed because a lot of work is required because a relevant keyword must be input to a search site.

The present invention was derived to solve the above-described problems according to the prior art, and an object of the present invention is to provide a technology for easily registering an advertisement using a predetermined keyword and / or a similar keyword related to the predetermined keyword in a plurality of search sites. .

In order to achieve the above object, the advertising agency system using the API according to an embodiment of the present invention, the advertiser terminal is interconnected via the Internet, the advertiser terminal; Update the site screen on which the keyword input window for inputting a keyword at a predetermined position is formed on the Internet, and the information of the advertiser (advertiser's name) related to the predetermined keyword in addition to the information on the document and the site about the predetermined keyword entered in the keyword input window. And a homepage address, advertisement promotional text, contact information, and image information for an advertisement), and a search site server that displays advertisement cost, advertisement exposure time zone, and location information of the advertisement to be displayed on the site screen. A search site-side database connected to the search site server and storing information, advertisement cost, period and location information of an advertiser related to a predetermined keyword to be displayed on the search site server; And storing a result by entering a keyword in a keyword input window of the search site server and storing the result in a service server-side database, constructing a result screen from the service server-side database according to a request of the advertiser terminal, and transmitting the result screen to the advertiser terminal. And a service server for accessing a search site-side database and registering an advertisement.

In an embodiment of the invention, the service server side database of the service server comprises: a search site identification code indicating a search site; A keyword identification code representing a keyword; A site title identification code indicating a site to be advertised; A promotional text identification code indicating a promotional text to be advertised; API access code representing data for accessing the search site side database; A keyword variation code indicating a keyword similar in meaning with the keyword; And an advertisement status identification code indicating an advertisement status of advertisements advertised on the search site server using the keyword or similar keyword.

In order to achieve the above object, the advertising agency method using the API according to the embodiment of the present invention includes a search site server, a search site-side database, a service server having a service server-side database interconnected via the Internet and an advertiser terminal An advertisement agency method using an advertisement agency system using an API, the method comprising: an account acquiring step in which the service server accesses the search site server and receives a search site-side database access right through an API; A data collection step in which the service server accesses the search site server, collects data by inputting a keyword into a keyword input window formed on a site screen of the search site server, and receiving a result screen; A data database step of organizing the data collected in the data collection step into a service server side database; A data providing step of processing and providing data of a service server-side database configured in the data database step according to a request of the advertiser terminal; The advertisement terminal requesting registration of an advertisement to be displayed on the search site server through the service server, and the service server accessing the search site-side database to register an advertisement; And a management step in which the advertiser terminal receives the advertisement effect result from the service server.

In an embodiment of the present invention, the data collection step includes: a first step of collecting a keyword for advertisement to be registered by the advertiser terminal and designating a search site; And a second step of collecting, by the service server, a search site provided by the search site server to receive and store keyword-related advertisement information.

In an embodiment of the present invention, the collecting of the second step may include: after performing the collecting of the second step, checking whether the service server searches for the similar keyword of the keyword input in the collecting first step, and searching for the similar keyword. If the search returns to the first step of collecting, and if not searching for similar keywords, the third step of collecting; may further include.

In an embodiment of the invention, the material database step comprises: a search site identification code representing a search site; A keyword identification code representing a keyword; A site title identification code indicating a site to be advertised; A promotional text identification code indicating a promotional text to be advertised; API access code representing data for accessing the search site side database; A keyword variation code indicating a keyword similar in meaning with the keyword; And an advertisement status identification code indicating an advertisement status of advertisements being advertised on the search site server using the keyword or the similar keyword.

In an embodiment of the present invention, the data providing step includes: a first step of providing, by the service server, to examine whether there is a result screen requested by the advertiser terminal; And providing a result screen extracted from the service server-side database to the advertiser terminal when there is a result screen requested by the advertiser terminal.

In an embodiment of the present disclosure, the providing of the first step may include: in the case where there is no result screen requested by the advertiser terminal, the service server configures a result screen requested by the advertiser terminal and then moves to the providing second step. -1 step; may further include.

In an embodiment of the present invention, the providing second step may include: providing a third step of examining whether there is a request for additional data from the advertiser terminal; A fourth step of providing, if there is an additional data request, whether the requested additional data is stored in the service server-side database; And if the requested additional data is stored, providing a fifth step of extracting the stored additional data from the service server-side database and constructing a result screen and transmitting the result screen to the advertiser terminal.

In an embodiment of the present invention, the fourth step of providing may further include: if the requested additional material is not stored, providing a request for accessing a search site server, collecting the requested material, and moving to the fifth step of providing; It may further include;

In an embodiment of the present invention, the advertisement registration step includes: a registration first step of examining whether there is an advertisement registration request from the advertiser terminal; A second step of receiving, from the advertiser terminal, a designation of a cost to be used for an advertisement and a ranking in which the advertisement is displayed; A registration third step of investigating whether the advertisement ranking set in the registration second step is maintained; Registering a fourth step of notifying the advertiser terminal of the change in the advertisement rank if the advertisement rank is not maintained in the third registration step; And a fifth step of returning to the second step of registration when there is a request for maintaining the advertisement ranking from the advertiser terminal.

In an embodiment of the present invention, the second step of registration may include: a selection button of all searchable sites that can be registered, a selection button of all registerable keywords, a promotional text to be registered and an input window, to the advertiser terminal; The advertisement ranking selection button, the maximum amount setting window of the advertising amount to be used at once, the advertisement exposure priority setting button for each time period and the maximum amount setting window of the advertising cost to be used for a predetermined period of time can be transmitted, and the selection or input value may be received from the advertiser terminal. have.

In an embodiment of the present invention, the managing step includes: a managing first step of investigating whether there is a request for providing advertisement effect from the advertiser terminal; And a second step of providing an advertisement effect material to the advertiser terminal when an advertisement status provision request exists.

In the following, embodiments of the present invention are described with reference to the accompanying drawings.

In the following description of the present invention, if it is determined that detailed descriptions of related known functions or configurations may unnecessarily obscure the subject matter of the present invention, the detailed description will be omitted. In addition, the terms to be described later are terms set in consideration of functions in the present invention, and these terms may vary according to the intention or custom of the producer producing the product, and the definition of the terms should be made based on the contents throughout the present specification.

(Ad agency)

First, the advertising agency system using the API according to the embodiment of the present invention will be described with reference to FIGS. 2 and 3.

Figure 2 is a block diagram of an advertising agency system according to an embodiment of the present invention, Figure 3 is an internal block diagram of a service server-side database according to an embodiment of the present invention.

As shown, the advertising agency system using the API according to an embodiment of the present invention (100: unless otherwise described below, the 'agent agency using the API' is simply referred to as 'agent system') the Internet 120 Search site server 110, search site-side database 112, service server 150 and advertiser terminal 130, which are interconnected through.

The advertiser terminal 130 is a terminal managed by an advertiser, and a computer, a PDA, a mobile phone, etc. having a communication function may be used.

The search site server 110 updates the site screen on which the keyword input window for inputting a keyword at a predetermined position is formed on the Internet, and in addition to information on documents and sites about the predetermined keyword entered in the keyword input window, Information (including advertiser's name, homepage address, advertisement promotional text, contact information and image information for advertisement) and advertisement cost, duration and location information of the advertisement to be displayed on the site screen are displayed together.

The search site-side database 112 is connected to the search site server 110 and stores information of an advertiser, an advertisement cost, an advertisement exposure time zone, and location information associated with a predetermined keyword to be displayed on the search site server 110. For the sake of security, the search site-side database 112 (hereinafter, 'database' will be used interchangeably with its abbreviation 'DB' and has the same meaning) stores important information related to advertisements. Note that the contents of the DB can be read / written only by an administrator managing the search site server 110 or an administrator managing the service server 150 having a predetermined contract with the search site server.

The service server 150 configures the service server-side database 160 by inputting a keyword in the keyword input window of the search site server 110 to store the result, and at the request of the advertiser terminal 130, the service server-side database ( In step 160, a result screen is constructed and transmitted to the advertiser terminal, and the search site-side database 112 is accessed to register an advertisement.

The service server 150 includes a service server-side DB 160, which includes a search site identification code 161 representing a search site, a keyword identification code 162 representing a keyword, and a similar keyword having a meaning associated with the keyword. A keyword matching code 163 that represents the site, a site title identification code 164 that indicates the site to be advertised, a promotional phrase identification code 165 that indicates the promotional text to be advertised, an ad for the ads that are being advertised on the search site server with the keyword or keyword variations An advertisement status identification code 166 indicating the current status and an application programming interface (API) access code 167 representing data for accessing the search site-side database 112.

(Ad agency method)

With reference to the accompanying drawings Figures 4 to 8 will be described advertising agency method using the API according to an embodiment of the present invention.

FIG. 4 is a flowchart of an advertisement agency method according to an embodiment of the present invention, FIG. 5 is a detailed flowchart of the data collection step in FIG. 4, FIG. 6 is a detailed flowchart of the data providing step in FIG. 4, and FIG. 7 is FIG. 4. Is a detailed flowchart of the advertisement registration step, and FIG. 8 is a detailed flowchart of the management step in FIG.

As shown in Figure 4, the advertising agency method using the API according to an embodiment of the present invention (unless otherwise described, "ad agency method using the API" is simply referred to as the "agent" method) Performed in an agency system including a search site server, a search site-side database, a service server, and an advertiser terminal interconnected through, account acquisition step (S100), data collection step (S200), data DB step (S300), data Providing step (S400), advertising registration step (S500) and management step (S600).

Account acquisition step (S100) is a step in which the service server is connected to the search site server, and is given the search site-side DB access authority through the API. As is well known to those skilled in the art, a search site server configures a search site-side DB in a unique manner for each server, and uses an API to efficiently manage such search site-side DB. As such API can read and modify DB, and important data is stored in search site DB, it prevents unspecified number of accesses, and only administrators with predetermined authority can manage DB using API. It is preferable. Therefore, as the account acquisition step S100 is performed as in the embodiment of the present invention, it is necessary to be granted the search site-side DB access right in the service server.

The data collection step (S200) is a step in which a service server collects data by accessing a search site server, inputting a keyword in a keyword input window formed on a site screen of the search site server, and receiving a result screen.

Referring to FIG. 5, the data collection step S200 is described in detail. In the first step of collecting, the advertiser terminal accesses a service server, inputs a keyword for advertisement to be registered, and designates a search site (S210).

In the second step of collection, the service server accesses a search site provided by a search site server to receive and store keyword related advertisement information (S220).

In the third step of collecting, the service server investigates whether to search for the similar keyword of the keyword input in the first step of collecting (S210), and when searching for the similar keyword, returns to the first collecting step (S210) and searches for the similar keyword. If not, exit.

Data DBization step (S300) is a step of configuring the data collected in the data collection step (S200) as a service server side database.

Data DB step (S300) includes a search site identification code indicating a search site, a keyword identification code indicating a keyword, a keyword matching code indicating a keyword having a meaning related to the keyword, a site title identification code indicating a site to be advertised, an advertisement DB that includes a promotional phrase identification code indicating a promotional phrase to be promoted, an advertisement status identification code indicating a current status of advertisements of ads being advertised on a search site server with a keyword or similar keyword, and an API access code indicating data for accessing a search site-side database. Configure

The data providing step (S400) is a step of processing and providing data of the service server-side database configured in the data database step (S300) according to the request of the advertiser terminal.

6, the data providing step S400 is described in detail with reference to FIG. 6. In the first step, the service server checks whether there is a result screen requested by the advertiser terminal (S410).

In the second step of providing, if there is a result screen requested by the advertiser terminal, the result screen extracted from the service server-side database is transmitted to the advertiser terminal (S420).

In the third step of providing, if there is no result screen requested by the advertiser terminal, the service server configures the result screen requested by the advertiser terminal and then moves to the providing second step (S415).

In a fourth step, it is examined whether there is a request for additional data from the advertiser terminal (S430).

In the fifth step, if there is a request for additional data, it is examined whether the requested additional data is stored in the service server-side database (S440).

In the sixth step, if the requested additional data is stored, the additional data stored in the service server-side database is extracted and a result screen is configured and transmitted to the advertiser terminal (S450).

In the seventh step of providing, if the requested additional data is not stored, the server accesses the search site server, collects the requested data, and moves to the sixth step of providing S450 (S445).

In the advertisement registration step S500, the advertiser terminal requests registration of an advertisement to be displayed on the search site server through the service server, and the service server registers the advertisement by accessing the search site side database.

Referring to FIG. 7, the advertisement registration step S500 is described in detail. In the first step of registration, it is checked whether an advertisement registration request is received from the advertiser terminal (S510).

In the second step of registration, an advertiser receives a designation of a cost to be used for an advertisement and a ranking in which the advertisement is displayed (S520).

At this time, the service server is the advertiser terminal, the selection button of all the search sites that can be registered, the selection button of all the keywords that can be registered, edit and input the promotional text to register, the selection button for the advertisement ranking, setting the maximum amount of advertising amount used at once, It is preferable that a second step of registration is performed by transmitting the advertisement exposure priority setting button for each time period and the maximum amount setting window of the advertisement cost to be used for a predetermined period, and receiving a selection or input value from the advertiser terminal.

That is, for example, the service server may display all search sites accessible to the search site DB through the API so that the advertiser terminal may conveniently select a search site to be advertised. In addition, all registerable keywords may be provided to the advertiser terminal, so that the advertiser terminal may conveniently select advertisements related to not only predetermined keywords but related keyword variations. In addition, like the CPC advertising, by setting the maximum limit of the amount of advertising used in one click, it helps to rationally use the advertiser's advertising budget. In addition, by setting an advertisement exposure time slot, the advertisement may be exposed only during a time period when a product (including goods or services) to be advertised may be helped to rationally distribute the advertising budget. In addition, it is possible to set the total amount of advertising to be used for a predetermined period of time, thereby helping the advertiser to efficiently budget the amount of advertising to be used for a specific period of time.

Here, it is preferable to configure such a setting screen on one screen, so that the advertiser can intuitively set all the advertisements. However, the present invention is not particularly limited thereto, and it should be noted that a setting screen having a tree structure may be presented.

In operation S530, it is checked whether the advertisement ranking set in the third registration step and the second registration step S520 is maintained. As is well known, it is very important that advertisements are displayed on the first page because the number of advertisements to be displayed on the first page of the search result screen of the search site is limited. Therefore, it is necessary to investigate whether the advertisement is placed in the ranking necessary for the advertisement to be displayed on the first page.

If the advertisement ranking is not maintained in the fourth registration step and the third registration step (S530), the advertiser terminal is notified of the change in the advertisement ranking (S540).

In the fifth step of registration, if there is a request to maintain the advertisement ranking from the advertiser terminal, the process returns to the second registration step (S520) (S550). Here, in the second step of registration, even though the cost for the advertisement and the order in which the advertisement is displayed are received from the advertiser terminal in the second step of registration, additionally performing the fifth step of registration may require a larger cost than necessary. Even when it is a burden, you may want to keep your ads in a certain position (for example, if you want to take priority over your competitors, or if you want to take advantage of your ad position so that your competitors' ads cannot be placed on the first page). To prepare for the case).

The management step (S600) is a step in which the advertiser terminal receives the advertisement effect result from the service server.

Referring to the management step (S600) in detail with reference to the accompanying drawings, Figure 8, the first step of management, it is checked whether there is a request to provide the advertising effect from the advertiser terminal (S610).

In the second step of management, if there is a request for providing the advertisement status, the advertisement effect data is provided to the advertiser terminal (S620). In this case, the advertisement effect data provided may include CTR (Click Through Rate), a ratio of the number of clicks to the number of advertisement contents displayed on a search page, data of advertisements of the same keyword site having a high CTR, and the like. Based on the advertisement effect data, the advertiser may help to modify the promotional text, decide to abandon the advertisement for a predetermined keyword, or to improve the ranking of the advertisement.

(Application example)

An application example of the present invention will be described below.

Prior to the description of this application example, this application example assumes that a service server has been granted access authority through an API to a search site-side database of a plurality of search sites.

In a first step, an advertiser connects to a service server using an advertiser terminal.

In the second step, the keyword 'loan' to be advertised through the advertiser terminal is input in the keyword input window of the homepage provided by the service server.

In the third step, the service server extracts data from the service server-side database for the input keyword 'loan' and provides a result screen. The result screen provided at this time is data collected using a search robot from a service server and does not include the current real-time advertisement status.

In the fourth step, after checking the conventional data, if the user wants to check the real-time data through the advertiser terminal, the service server collects the real-time advertisement data for the input keyword and provides it to the advertiser terminal.

In the fifth step, in the advertiser terminal, when a user wants to execute an advertisement through a predetermined keyword on a specific site, a range of advertisement costs that can be provided through the advertiser terminal, a time period during which the advertisement is to be exposed, and an advertisement rank are set.

In the sixth step, the service server accesses the search site server-side DB of the search site server through an API and registers an advertisement according to the advertisement setting of the advertiser terminal.

Step 7, when an advertisement for changing the advertisement setting of the advertiser terminal contracted with the service server through another advertiser terminal is received, the service server notifies the advertiser terminal, and the advertiser terminal as necessary, the fifth step described above. Go to and edit the necessary ad settings.

Through the above steps, the advertiser can not only display an advertisement using a plurality of keywords on a plurality of search sites by simply connecting the advertiser's terminal to the service server, but also immediately respond when the set advertisement contents are changed. It is possible to conveniently perform the advertisement.

The embodiments of the present invention have been described above with reference to the accompanying drawings.

However, it is to be noted that the present invention is not particularly limited only to the above-described embodiments, and that various modifications and changes can be made by those skilled in the art within the spirit and spirit of the appended claims as necessary.

As described above, according to the present invention, it is possible to provide a technology for an advertiser to easily perform an advertisement using a plurality of keywords on a plurality of search sites.

In addition, according to the present invention, it is possible to immediately notify the advertiser when the advertising content is set, it is possible to provide a technology that can quickly respond to the advertiser.

Claims (13)

Interconnected via the Internet, An advertiser terminal managed by an advertiser; Update the site screen on which the keyword input window into which a keyword can be input is formed is updated on the Internet, and the information of the advertiser (advertiser's name, homepage address) related to the predetermined keyword, in addition to the document and site information of the predetermined keyword entered in the keyword input window. A search site server for displaying advertisement cost, advertisement exposure time zone, and location information of the advertisement to be displayed on the site screen; A search site-side database connected to the search site server and storing information, advertisement cost, period and location information of an advertiser related to a predetermined keyword to be displayed on the search site server; And Enter a keyword in the keyword input window of the search site server to store the result and store the result in the service server side database.In response to the request of the advertiser terminal, a result screen is constructed from the service server side database and transmitted to the advertiser terminal. Service server for accessing the site-side database to register the advertisement; Advertising agency system using an API. 2. The service server side database of claim 1, wherein the service server side database is: A search site identification code representing a search site; A keyword identification code representing a keyword; A site title identification code indicating a site to be advertised; A promotional text identification code indicating a promotional text to be advertised; API access code representing data for accessing the search site side database; A keyword variation code indicating a keyword similar in meaning with the keyword; And And an advertisement status identification code indicating an advertisement status of advertisements being advertised on the search site server using the keyword or similar keyword. In the advertising agency method using an advertising agency system using an API including a search site server, a search site-side database, a service server having a service server-side database and an advertiser terminal interconnected via the Internet, An account acquiring step, in which the service server accesses the search site server and is given access to a search site-side database through an API; A data collection step in which the service server accesses the search site server, collects data by inputting a keyword into a keyword input window formed on a site screen of the search site server, and receiving a result screen; A data database step of organizing the data collected in the data collection step into a service server side database; A data providing step of processing and providing data of a service server-side database configured in the data database step according to a request of the advertiser terminal; The advertisement terminal requesting registration of an advertisement to be displayed on the search site server through the service server, and the service server accessing the search site-side database to register an advertisement; And And a management step of receiving, by the advertiser terminal, the advertisement effect result from the service server. The method of claim 3, wherein said data collection step is: A first step of collecting a keyword for advertisement to be registered by the advertiser terminal and designating a search site; And And a second step of collecting, by the service server, a search site provided by the search site server, and receiving and storing keyword related advertisement information. The method of claim 4, wherein the second step of collecting: After performing the second step of collecting, the service server searches whether the similar keyword of the keyword input in the first collecting step is searched, and when the similar keyword is searched, returns to the first collecting step, and the similar And collecting a third step of terminating when not searching for a keyword. 4. The method of claim 3, wherein the data database step is: A search site identification code representing a search site; A keyword identification code representing a keyword; A site title identification code indicating a site to be advertised; A promotional text identification code indicating a promotional text to be advertised; API access code representing data for accessing the search site side database; A keyword variation code indicating a keyword similar in meaning with the keyword; And And an advertisement status identification code indicating an advertisement status of advertisements being advertised on the search site server using the keyword or a similar keyword. 4. The method of claim 3, wherein the data providing step is: A first step of providing, by the service server, whether there is a result screen requested by the advertiser terminal; And And a second step of providing a result screen extracted from a service server-side database to the advertiser terminal when the result screen requested by the advertiser terminal is present. 8. The method of claim 7, wherein the first step of providing is: If there is no result screen requested by the advertiser terminal, the service server configures the result screen requested by the advertiser terminal, and then providing the first step of moving to the second step of providing; characterized in that it further comprises, Ad agency using API. The method of claim 7, wherein the providing second step is: Providing a third step of examining whether there is a request for additional data from the advertiser terminal; A fourth step of providing, if there is an additional data request, whether the requested additional data is stored in the service server-side database; And If the requested additional data is stored, the fifth step of providing the extracted additional data stored in the service server-side database to configure the result screen and transmits to the advertiser terminal; Advertisement using the API How to act. 10. The method of claim 9, wherein the fourth step of providing comprises: If the requested additional data is not stored, the access to the search site server collects the requested data and the provision step 4-1 to move to the fifth step of providing; further comprising the API, Ad agency method used. The method of claim 3, wherein the advertisement registration step: A first step of registering whether an advertisement registration request is received from the advertiser terminal; A second step of receiving, from the advertiser terminal, a designation of a cost to be used for an advertisement and a ranking in which the advertisement is displayed; A registration third step of investigating whether the advertisement ranking set in the registration second step is maintained; Registering a fourth step of notifying the advertiser terminal of the change in the advertisement rank if the advertisement rank is not maintained in the third registration step; And And a fifth step of registering to return to the second step of registration when there is a request for maintaining an advertisement ranking from an advertiser terminal. The method of claim 11, wherein the second step of registration is: The service server is the advertiser terminal, the selection button of all the search sites that can be registered, the selection button of all the keywords that can be registered, the promotional text to be registered and input window, the advertisement ranking selection button, the maximum amount of advertising amount used at once, Send a time-based ad impression ranking button and a window for setting the maximum amount of advertising costs you'd like to use during a given time period. Advertisement method using an API, characterized in that made by receiving a selection or input value from the advertiser terminal. 4. The method of claim 3, wherein said managing step is: A first step of managing whether an advertisement effect provision request is received from the advertiser terminal; And And a second step of providing an advertisement effect material to the advertiser terminal, if an advertisement status provision request exists.

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