KR20040066079A - A retrieval and intermediation method which uses internet - Google Patents

Abstract

PURPOSE: A method for searching/arranging the AD(ADvertisement) media using an Internet network is provided to make an advertiser easily search the desired AD media, and confirm the AD execution and expense, and reduce the time and expense for selecting the AD media by realizing the transaction between the advertiser and an AD medium company on the online. CONSTITUTION: The AD media company inputs a sort of the AD media and the company information, and the inputted information is stored in the AD media company database(S10). The AD media company inputs the information for the sort, a usable period, a region, and price through an AD media arrangement site(S20). An AD media database is constructed by storing the AD media information(S30). A category of the AD media is formed based on the AD media database and the contents classifying the AD media companies into each category are provided(S40). To search the AD media company providing the desired AD media, the advertiser inputs the search information(S50). The information for the AD media usable to the advertiser is provided by searching the AD media database(S60).

Description

Search and mediation of advertising media using internet network {A RETRIEVAL AND INTERMEDIATION METHOD WHICH USES INTERNET}

The present invention relates to mediation between an advertising media company providing an advertising media and an advertiser who wants to use the advertising media. In particular, an advertisement media between an advertising media company and an advertiser through an intermediary site using an internet network is provided. The present invention relates to a method for searching and mediating an advertisement medium for searching and mediating.

Advertising refers to information delivery activities that advertisers pay for through advertising media such as newspapers and broadcasting for the purpose of influencing the attitudes and behaviors of consumers. Therefore, from the point of view of consumers who receive information, it can be said to be a social information source that selects and accepts product information and life information.

The medium used by advertisers to deliver advertising messages to the public is collectively called advertising media. Among these, there are sales promotion (SP) media in addition to mass media such as newspapers and televisions and limited media such as magazines and radios. There are new media such as CATV, VTR, Videotex, Teletext, Video Disc, and Broadcast Satellite.

Looking specifically at each advertising medium,

Newspapers are the most powerful media media in terms of complementarity and reliability, as well as the function of information transmission as an advertising medium, and require readers a little bit of activity. Compared to the radio media, the media is relatively familiar to people in the upper and middle classes, higher education, and men.

The magazine has a life as a medium until the next issue arrives, a high read rate at home, and prominent advertisements may be noticeable several times. In general, each magazine has a clear target, which has the advantage of high persuasive appeal.

Radio has commercial broadcasting of medium frequency, short wave, and FM, and it is possible to amplify images by voice and music, and because it is a passive medium, it tends to attract attention by repeating spots. The advertising fee is cheap, but the sound disappears soon, so it appeals to the listener's emotion with background music or sound effects, creating a sense of unity with the CM products.

Television is a combination of visual and auditory, and also appears as a video and various colors, so the recognition and demonstration effect of various products is very large. The golden hour before and after the evening is considered to be the highest A-time rating. Also, the use of television to create a nationwide net is beneficial for enhancing the image as a well-known company, which gives the advertisers confidence.

SP media include outdoor, event, transportation, appendix advertisement, DM, POP, poster, catalog, and film. These are all house media in which the medium itself is an advertisement, and are different from newspapers and televisions as mass media and magazines and radio as limited media. Newspapers, televisions, magazines, and radios also have informational functions, but they also have powerful functions at a recurring sales level.

As new media enters the commercialization stage, commercialization of broadcasting satellites, TV multiplexing, still image transmission, teletext, PCM (pulse code modulation) voice broadcasting, and videotex are coming.

In order to use an advertisement medium as described above, an advertiser must make a contract with an advertisement medium company that provides the advertisement medium.

Therefore, as shown in FIG. 1, the conventional advertising media company and the advertiser form the establishment of the advertising contract, the advertiser directly contracts with the advertising media company or contracts through an intermediary brokering the advertising contract.

For example, when an advertiser wants to use a newspaper (advertiser 1), a television (advertiser 2), a magazine (advertiser 3) and an outdoor advertisement (advertiser 4) as an advertisement medium, FIG. The media company and the advertiser directly shows the case when the advertising contract, Figure 1 (b) shows the case where the advertising media company and the advertiser through the advertising broker advertising contract.

In the case of FIG. 1 (a), the advertiser makes an advertisement request to each advertisement medium company, and the advertisement medium confirms whether the advertisement can be executed, and then a specific advertisement contract is made. This process is separate between all advertising agencies and advertisers.

Therefore, the advertiser has to find an advertising media company that provides the desired advertising media, check whether the advertisement can be executed, and then make a specific advertising contract, which wastes time and money, and it is difficult to find an advertising media company. It is even hard to see whether or not. In addition, there is a problem that the advertising media companies have to meet the advertiser directly, except for some of the four major media.

Therefore, it is common for an advertiser to make an advertising contract with an advertising media company through a broker as shown in FIG. 1 (b).

That is, the advertiser selects a desired advertising medium to the broker, and the broker is made by brokering an advertising contract with the advertising media company. There is an advantage that the advertiser can easily use the desired advertising media, but there is a problem that the cost is higher than the direct advertising contract with the advertising media company and the advertiser can not select the advertising media company.

In addition, the advertising media company has to pay a predetermined cost according to the advertising contract to the broker, which is a waste of the cost, there is a problem that the light auction shop is not transparent.

As a result, in the supply and demand of the photoshop, the structure of the conventional photoshop has a problem in that both the advertiser and the advertising media waste time and money, and the transparency of the photoshop is impaired.

The present invention was devised to solve the structural problems of the conventional photo auction shop as described above, and enables advertisers to trade their advertising media companies and advertisers on-line using the Internet. You can easily search through the search, check the availability and costs of advertising, and can directly contract with the advertising media company to reduce the time and cost of selecting the advertising media in advertising, and the price of using the advertising media at the photoshop. The purpose is to provide a method for mediating the advertising media can be formed transparently.

1 is a view showing a form of establishing an advertising contract between a conventional advertising media company and the advertiser.

FIG. 2 conceptually illustrates a relay system for implementing a method for searching and mediating an advertisement medium using the present invention network; FIG.

3 is a view showing the basic steps of the media search and mediation method using the present invention Internet network.

4 is a view showing classification by category as an example in providing contents for each category according to the present invention.

5 is a view showing the information providing step of the advertising media company in the media search and mediation method using the present invention.

6 is a view showing an example of inputting a search condition in the method of media search and mediation using the present invention.

7 is a view showing an advertisement medium that satisfies the search conditions in the method for searching and mediating an advertisement medium using the Internet of the present invention.

8 is a view showing a method of using the advertising media in accordance with the usage plan query in the method of media search and mediation using the Internet of the present invention.

9 is a view showing a contract step in the method of media search and mediation using the present invention.

10 is a detailed view of the contract step in the advertising media search and mediation method using the present invention.

11 is a view showing an advertisement medium company and advertiser status content providing step in the method of searching and mediating advertisement media using the Internet of the present invention.

12 is a view showing a step of confirming the execution and execution time of advertising in the media search and mediation method using the Internet of the present invention.

Figure 13 is a view showing the installation of the enterprise resource planning program in the media search and mediation method using the Internet of the present invention.

FIG. 14 is a view showing an auction method of an ad media company in the method for searching and mediating advertisement media using the Internet of the present invention.

15 is a view showing the step of querying and presenting the use of advertising media in the method of media search and mediation using the present invention.

16 is a view showing that the auction method of the advertiser further in the media search and mediation method using the present invention.

*** Explanation of symbols for main parts of drawing ***

1: Internet network 2: Ad mediation server

3: database 4: advertising media company terminal

In order to achieve the object of the present invention as described above, the method for searching and mediating an advertisement medium using the Internet network in the method of mediating an advertisement media company providing an advertisement medium and an advertiser wanting a predetermined advertisement through the Internet network, The advertising media company enters the type of advertising media and other company information through a service agreement check procedure in order to undergo a predetermined authentication process when accessing the advertising media brokerage site, and the entered information is stored in the advertising media company DB. Ad media company subscription step (S10); Ad media information input step of entering the information, such as the type, available period, region, price of the advertising media through the advertising media brokerage site provided by the advertising media broker server in the advertising media company subscription step (S10) (S20); An advertisement medium DB forming step (S30) of constructing a database of advertisement medium information inputted by the subscribed advertisement medium company in the advertisement medium information input step (S20); A category-specific content providing step of forming a category of an advertisement medium based on the advertisement medium DB, and providing content classified by the advertisement medium companies according to the category (S40); A search information input step (S50) of inputting information of a type of advertisement medium, an advertisement period, a price, a region, an advertisement target, etc. for searching an advertisement medium company providing an advertisement medium desired by an advertiser through the advertisement medium mediation site; And an advertisement medium information providing step (S60) of searching the advertisement medium DB based on the search information input in the search information input step and providing information of an advertisement medium that can be used by an advertiser.

In addition, after the advertisement medium information providing step (S60), if the advertiser is to receive the information of the advertising media providing the searched advertising media, the advertising media company information that provides the information of the advertising media company if the advertiser is subscribed Step S61; And the advertiser enters the information of the business field and other advertisers through a service agreement check procedure before the advertisement medium company information providing step (S61), and the entered information is stored in the advertiser DB and the advertiser joining step ( S62); characterized in that it further comprises.

In addition, if the advertiser wants an advertising contract for the searched advertising media with the advertising media company after the advertisement media company information providing step (S61), information and use amount, etc. on the use of the advertising media provided to the advertising media company and the advertiser A contract content providing step of providing the input advertisement medium contract content (S63); Contract agreement step (S64) of the advertising media company and the advertiser receiving the contract content to determine the agreement after confirming the contract content; And a contract confirmation step (S65) of confirming whether the contract is established by using the advertisement medium through the contract agreement step (S64) and constructing the contract content as a contract DB (S65).

In addition, a deposit account granting step (S66) of granting a specific deposit account to the advertiser which is the contracting party after the contract confirmation step; A payment confirmation step (S67) for confirming whether or not the deposit of the contracted use amount in the account granted to the advertiser; And when the payment is confirmed in the payment confirmation step (S67), the payment amount processing step (S68) for charging the transfer and brokerage fees to a specific account of the advertising media of the contracting party.

In addition, the advertiser DB that can check the status of the use of the advertising medium and the status of the advertiser using the advertising medium to determine the status of the use of the advertising medium, by advertising medium, period, price range, advertising target or industry through the contract DB Ad media company and advertiser status providing content providing step (S70) for providing status information, it is preferable to further include.

In addition, a specific advertisement medium selection step of the advertiser selects the advertisement medium of a particular advertising medium (S80); Mechanism advertiser confirmation step (S81) for confirming whether the advertiser is a contracted advertiser; An advertisement execution confirming content providing step of providing advertisement execution confirming content for confirming whether a contracted advertisement is executed if the advertiser is a machine drug advertiser (S82); And when the advertiser is a non-contracted advertiser, the advertisement execution time confirmation content providing step of providing content that can confirm the execution time of the advertisement (S83); characterized in that it further comprises.

In addition, the advertising media company subscription step (S10) is a advertising media company terminal that can manage the use of the advertising media through the Internet network and in real time to update the advertising media DB through the Internet network in real time An enterprise media resource management program installation step (S11) of downloading an enterprise resource management (ERP) program and installing the same on the advertisement media company terminal; And an advertisement medium DB synchronization step (S12) in which the terminal of the advertisement medium company and the advertisement medium mediation server are synchronized by the advertisement medium enterprise resource planning program installed in the advertisement medium company terminal through the Internet network.

In addition, the advertisement medium information input step (S20) includes an auction initiation step (S21) in which the advertisement medium auctions the type, period, and minimum execution price of the advertisement medium in order to select an advertiser through an auction; Auction information providing step of providing the auctioned information to all advertisers who can use the advertisement media provided by the advertisement media company (S22); A bidding step (S23) in which the advertiser receiving the auction information inputs a desired amount to bid the auction; And a successful bidding step (S24) in which an advertisement medium selects an advertiser from among the bidders.

In the search information input step (S50), the advertiser inputs an advertisement period, a budget cost, a region, an advertisement target, advertisement medium information, and checks the input information, and then inquires about using the advertisement medium. S510); And a step of presenting an advertisement medium using method for presenting a method of using the advertisement medium based on the input information (S511).

In addition, the search information input step (S50) is the auction start step (S520) in which the advertiser auctions the type, period, and execution price of the advertising medium in order to select the advertising medium through the auction; Auction information providing step of providing the auctioned information to all the advertisement media companies providing the advertisement medium selected by the advertiser (S521); A bidding step (S522) of receiving the auction information by the advertisement media company by inputting detailed advertisement medium information, advertisement period, and execution cost to the auction; And a successful bidding step (S523) of selecting the desired advertising media company from the advertised media companies.

Hereinafter, a method for searching and mediating advertisement media using the present invention will be described in detail with reference to the accompanying drawings.

2 is a diagram conceptually illustrating a relay system for implementing a method for searching and mediating an advertisement medium using the Internet network of the present invention. As shown in FIG. 2, a terminal (general computer) of an advertisement medium and a terminal of an advertiser are connected to an internet network 1, and an intermediate server 2 connected to the internet network 1 to provide an intermediary site. And database (3) is implemented to implement the advertising media search and mediation method using the Internet.

That is, the mediation server 2 providing the mediation site and the terminal (general computer) of the advertising media connected to the Internet network 1 are connected by using the terminal of the advertiser, and the advertisement is provided through various contents provided by the mediation site. Media companies and advertisers are connected.

In particular, the database 3 is composed of an advertising media company DB, advertiser DB, advertising media DB and contract DB to provide the advertiser information and advertising media information to the advertiser, advertiser information to the advertising media company.

The advertising media company DB stores brief corporate information about an advertising media company that provides an advertising medium by holding the advertising medium. In this case, the specific information about the advertising medium, that is, the type of the advertising medium, the installation place in the case of outdoor signage, and information related to the advertisement medium such as a subscription target in the case of a magazine are also stored together.

The advertiser DB stores the personal information, company information, etc. of the advertiser, preferably the industry of the advertiser is stored together.

The advertisement medium DB stores specific information of the advertisement medium provided by the advertisement medium. For example, if the advertising medium is a magazine about fishing, information such as the advertisement surface assigned to the magazine and the use price of the advertising surface is stored, and if the advertising medium has an outdoor sign, the outdoor sign is provided as an advertisement medium. In this case, information such as the availability period of the outdoor signage and the price according to the use is stored. If the advertisement medium is a newspaper company, information such as the advertisement surface, the execution date of the advertisement, and the cost according to the ground are stored.

Detailed information about the advertisement medium stored in the advertisement medium DB as described above may be updated by the advertisement medium by connecting the mediation server 2 to the advertisement medium DB. In this case, the information about the advertising medium can be updated in real time.

The contract DB stores the contents of the contract between the advertiser and the advertising media company when a contract based on using the advertising media between the advertiser and the advertising media company is established.

In addition, the contract DB can be used in a variety of forms by processing the information on the advertiser and the advertising media made the advertising contract. For example, an advertiser selling baby clothes uses the information stored in the contract DB to determine which advertising medium is most preferred in the same industry, and what advertising media company has signed a lot of contracts. You can expect the most effective use of the medium.

As a result, advertisers can easily access and use a variety of advertisement media through the advertisement media brokerage system configured as described above, and the advertisement media company can contact a large number of advertisers and selectively contact only advertisers related to a specific industry.

3 is a view showing the basic steps of the method for media search and mediation using the present invention Internet network. As shown in FIG. 3, the present invention basically includes a step of joining an advertisement medium company (S10); Ad media information input step (S20); Advertising medium DB forming step (S30); Providing content for each category (S40); Search information input step (S50); And advertisement medium information providing step (S60).

The advertising media company sign-up step (S10) is a sign-up step for the advertising media providing the advertising media to use the service according to the present invention through an intermediary site, with the basic information and information of the advertising media company with the agreement on the use of the service. This is done by inputting information according to the type of advertisement medium and other characteristics of the advertisement medium.

At this time, the input information is stored in the advertising media company DB.

The advertisement medium information input step (S20) is a step of inputting specific information about an advertisement medium provided by the subscribed advertisement medium, which is necessary for the advertiser to advertise such as the type of the advertisement medium, the available period, and the price according to the use. Enter the information. For example, if the advertising media company provides the outdoor sign, the size of the outdoor sign, the location of the outdoor sign, the available period of the outdoor sign, and the amount of the outdoor sign used are inputted.

The advertisement medium DB forming step (S30) is a step of forming an advertisement medium DB by databaseting the information inputted by the advertisement medium in the advertisement medium information input step (S20). The information stored in the advertisement medium DB is stored in real time or in the advertisement medium company. Is updated by the user, and such information is provided to the advertiser through a predetermined information processing process.

The content providing step for each category (S40) is provided to search for an advertisement medium desired by an advertiser. The advertisement medium may be classified by category to find an advertisement medium company desired by the advertiser without a separate search process.

For example, as illustrated in FIG. 4, the categories of advertisements are classified into newspapers, magazines, NWE-MEDIA, SP, and RADIO, and the newspapers are sub-categories. It is divided into general economic newspaper, English newspaper, internet newspaper, local newspaper and section newspaper. Here, if the comprehensive daily newspaper is selected, the advertisement media companies corresponding to the comprehensive daily newspaper are listed.

The search information input step (S50) is a step of inputting a condition for searching for an advertisement medium desired by an advertiser, and searching and extracting an advertisement medium DB matching the conditions entered by the advertiser. For example, if an advertiser intends to advertise a newspaper in the comprehensive economic newspaper on August 1, 2004, the advertiser inputs the date and the comprehensive economic newspaper in the search information, and provides the comprehensive economic magazine stored in the advertisement medium DB as an advertisement medium. From the economy, Maeil economy, Money Today, Seoul economy, financial news and Korea economy extracts media information that can be executed on the date. In other words, if the domestic and foreign economy and the daily economy can execute advertisement on the date, only the advertisement media information of the two comprehensive economic magazines is extracted.

The advertisement medium information providing step (S60) is a step of providing the advertisement medium information extracted in the search information input step (S50) to the advertiser, the information on all kinds of advertising media meeting the conditions presented by the advertiser Extracted from DB and provided to advertisers. Therefore, advertisers can easily search for and verify information on available advertising media.

5 is a diagram showing the information providing step of the advertising media company in the media search and mediation method using the present invention. In the advertisement media company information providing step (S61) illustrated in FIG. 5, the advertiser receiving the advertisement medium information obtains the information of the advertisement medium providing the searched advertisement medium and checks the cost required for the execution of the advertisement. In the case of an advertiser subscribed to the service according to the present invention provides detailed information of the advertising media providing the searched advertising media without additional procedures, and if the advertiser is not subscribed to the service according to the present invention, the advertiser subscription Go through step S62. The advertiser can be subscribed to in the initial screen of an intermediary site. When the advertiser joins, the advertiser enters basic information about the advertiser, the business field in which the advertiser runs, and an advertisement medium of interest. At this time, the information entered by the advertiser is stored in the advertiser DB.

6 is a diagram illustrating an example of inputting a search condition in the method for searching and mediating an advertisement medium using the Internet of the present invention. 6 is a preferred embodiment of the search information input step (S50), which is divided into price, medium, region, object, and period, and is classified into each of the advertisement medium search condition input interface screens. To the advertiser, the advertiser can easily enter the search conditions. For example, if you advertise in magazines, subways, and theaters with an estimated advertising cost of $ 15 million, the area is in the Gangnam area, and you want to advertise for quarters to men and women between teens and twenties. You only need to select the details you want and the search conditions for the ad media are entered.

7 is a diagram showing an advertisement medium that satisfies the search conditions in the method for searching and mediating an advertisement medium using the Internet of the present invention. FIG. 7 is a diagram illustrating a screen output in step S60 of providing advertisement medium information meeting the advertisement medium search condition, for example, as shown in FIG. 6. Print media information for men and women in their teens and 20s. At this time, the output information is extracted from the media information DB. That is, the advertisement medium information provided through the screen provides all advertisement medium information corresponding to the advertisement medium desired by the advertiser. In this case, the advertiser may select one of each media information or inquire about a method of using an advertisement medium.

FIG. 8 is a diagram illustrating an advertisement medium using method according to a query for using the method in the advertisement medium searching and mediating method using the Internet of the present invention. The screen shown in FIG. 8 is provided separately from the advertisement medium information provided by the advertisement medium server to the advertiser when the advertiser makes a query for using the searched advertisement medium.

In particular, when a large number of advertisement media available to the advertiser are searched, the advertiser has difficulty in selecting which advertisement media, and suggests an appropriate method for each advertisement media having different characteristics.

For example, when the advertisement medium is searched for as shown in FIG. 7, the advertiser asks the user to use the advertisement medium. As shown in FIG. To the advertiser.

9 is a diagram illustrating a contract step in the method for searching and mediating advertisement media using the Internet of the present invention. As shown in FIG. 9, the contract content providing step S63, the contract agreeing step S64, and the contract confirming step S65 are for concluding an advertising contract between an advertiser and an advertising media company through an internet network.

The contract content providing step (S63) is a step in which the advertising medium company and the advertiser provides the contract content for a specific contract for the use of the advertising medium after providing the advertising medium company information (S61). Provide the contractor and the advertiser with a web page in the form of a contract containing information necessary for the contract, for example, ad agency, advertiser, term of use of the advertisement medium, price, and other legal matters, and the advertisement medium and advertiser output it. can do.

Therefore, the advertiser checks the web page in the form of the contract provided through the contract content and makes a request to the advertising media company.

The agreement agreeing step (S64) is a step of confirming the contents of the web page in the form of a contract provided in the contract content providing step (S63) and the advertising media company and the advertiser agree. In other words, the contract agreement step (S64) is the same as the step that the contracting party seals in the general transaction contract.

The contract confirmation step (S65) is a step in which the advertising media company and the advertiser confirms that the contract is established by the contents described in the web page in the form of a contract, and the final contract is established. At this time, the advertising media company and the advertiser can check the contents of the contract once again. After the verification step, all information about the contract is stored in the contract DB.

In this case, the contract may be made only between the advertising media company and the advertiser party, or may be a third party contract by intervening the side providing the brokerage service.

FIG. 10 is a detailed diagram illustrating contract steps in the method for searching and mediating advertisement media using the Internet of the present invention. 10 shows that when the advertisement medium use contract is normally finalized through the contract confirmation step (S65), it further includes a step for processing the contracted cost, the deposit account granting step (S66), and the payment confirmation step. Through S67 and the settlement amount processing step S68, the contracted amount is processed.

The deposit account granting step (S66) is a step of granting an account for depositing the contracted amount to the advertiser, it is preferable to grant an account specific to the advertiser.

The payment confirmation step (S67) is a step of confirming whether the contract amount is deposited in a specific account granted to the advertiser, the payment amount processing step (S68) is a payment amount confirmed in the payment confirmation step (S67) As a step of depositing to the advertising media company, it is possible to remove the brokerage fee for using the brokerage service, transfer it to a specific account of the advertising media company, or claim the brokerage fee after the transfer.

Of course, credit cards can be used.

FIG. 11 is a diagram illustrating a step of providing contents of an advertisement medium company and an advertiser in an advertisement medium search and mediation method using the Internet of the present invention. 11 is a step for providing the advanced information to the advertiser or the advertising media company and the advertisement medium company and advertiser status content providing step (S70) after the advertising medium company information providing step (S61) to the separate advertising media company The advertiser can grasp the current status of the contract can be used as information.

In the case of the advertiser description, after the advertisement medium company information providing step (S61), when the advertiser selects the advertisement medium company for more advanced information and requests the status check, the advertisement medium company and the advertiser context contents are provided.

In other words, the advertisement media company and advertiser status content providing step (S70) is a contract DB, such as which advertising media are currently used mainly for advertising, or what advertising media are being used for a specific target, and which advertising media are used by region. The contract information stored in the can be used.

In addition, an advertising media company that provides a particular advertising medium can identify which advertiser mainly uses the particular advertising medium.

12 is a view showing a step of confirming the execution time and execution time of advertising in the media search and mediation method using the Internet of the present invention. 12 illustrates that the advertiser further includes a step for checking whether an advertisement is executed and execution time with respect to a specific advertisement medium. A specific advertisement medium selection step (S80) and a step of identifying a machine drug advertiser (S81). In addition, the advertisement execution confirmation content providing step (S82) and the advertisement execution time confirmation content providing step (S83), it is preferable to proceed after the content providing step for each category (S40).

The specific advertisement medium selection step (S80) is a step in which the advertiser selects a specific advertisement medium after providing the content for each category (S40), for example, selecting a trend newspaper from newspapers.

The step of identifying the drug advertisers (S81) is a step of confirming whether or not the party has an advertising contract for the advertising medium selected in the specific advertising medium selection step (S80), if the contracting party provides an advertisement execution confirmation content In step S82, if the US contractor, and continues to provide the content execution time confirmation step (S83).

The advertisement execution confirming content providing step (S82) is for showing an advertisement execution situation to an advertiser who has made an advertisement contract for a specific advertisement medium. When execution is completed, how and when the advertisement execution is performed is performed. When and how advertising is expected.

The advertisement execution time confirmation content providing step (S83) is to show the time when the ad execution is possible to advertisers who have not yet made an advertising contract for a particular advertising medium, it is preferable to show both the execution time and the non-execution time at the same time.

FIG. 13 is a diagram illustrating the installation of an enterprise resource planning (ERP) program in a method for searching and mediating advertisement media using the Internet of the present invention. As shown in FIG. 13, the terminal 4 of the advertising media company and the mediation server 2 of the advertising media are connected through the Internet network 1, and the advertising media company subscribed to use the mediation service according to the present invention. The ERP program is downloaded from the advertisement media mediation server 2 through the Internet network 1 and installed in the terminal 4. As a result, the terminal 4 of the advertisement medium and the mediation server 2 of the advertisement medium are synchronized, and information about the advertisement medium input by the advertisement medium by the ERP program installed in the terminal 4 is stored in the advertisement medium DB 3. This updates the database in real time with each other.

That is, the advertisement medium transmits the information on the availability in providing the advertisement medium to the advertisement medium mediation server 2 in real time, and the transmitted information updates the information previously stored in the advertisement medium DB, the updated information Is provided to the advertiser.

Therefore, the advertiser can be provided with accurate information about the advertising medium.

FIG. 14 is a view showing an auction method of an ad media company in the method for searching and mediating advertisement media using the Internet of the present invention. 14 is a view showing that the advertising medium further comprises a step for making an agreement with the advertiser through the auction. Preferably, after the auction start information input step (S20), the auction start step (S21), auction information providing step (S22) ), The advertiser bidding step (S23) and the advertiser bidding step (S24) further.

For example, if the tender newspaper, which is an advertising media company, finds an advertiser through an auction of a full advertisement on December 25, 2004, the tender newspaper, which is the advertising media company, in the auction start stage (S21), the front of the tender newspaper, which is a comprehensive daily newspaper, ad execution On December 25, 2004, Sun entered the minimum auction price of 10 million won to register as an auction start.

Such information is stored in the advertisement medium DB.

After the auction information providing step (S22), the auction information is provided to a plurality of unspecified advertisers or provided to a specific advertiser, such as SK Telecom, KTF and LG information and telecommunications advertisers.

If provided to the specific advertisers as described above, SK Telecom, KTF and LG Information and Communications may bid by entering the desired amount in the advertiser bidding step (S23), after which the advertising media in the advertiser bidding step (S24) to the highest amount Advertisers can choose the bidding advertisers.

Thereafter, the specific contract related to the use of the advertisement medium and the amount of money that have been dropped are preferably performed after the contract content providing step (S63).

15 is a diagram showing the inquiry and presentation step of using the advertising media in the method of media search and mediation using the Internet of the present invention. 15 shows that the advertiser further includes the steps for searching the advertising media and asking for advice on how to use the advertising media. If the advertiser has a budget of 20 million won, the advertiser is in his 10s to 20s. If you want to advertise for three months in magazines, subways, and theater for men and women between, enter the above information in the advertising media usage plan inquiry step (S520), if requested, the advertising media plan presentation step (S511) ) Presents the appropriate solution to the advertiser.

The form presented to the advertiser is the same as the screen shown in FIG.

FIG. 16 is a view showing an advertiser's auction method in the method for searching and mediating an advertisement medium using the Internet of the present invention. 16 is a view showing that the advertiser further comprises the step of making an advertisement media contract with the advertising media company through the auction. Preferably, after the content providing step by category (S40), auction start step (S520), auction information provided In operation S521, the advertisement medium company bidding step S522 and the advertisement medium company bidding step S523 may be further included.

For example, if the advertiser is going to advertise through a comprehensive daily newspaper dated December 25, 2004, and find an advertising media company through an auction, the advertiser at the auction start step (S520), the information, that is, the comprehensive daily newspaper full-page advertisement, the execution date is On December 25, 2004, the bidding price is entered to be registered as the auction start.

After the auction information providing step (S521), the auction information for the advertising media company corresponding to the comprehensive daily newspapers, for example, trend newspaper, Kookmin Ilbo, Korea Daily, Dong-A Ilbo, Culture Ilbo, World Ilbo, Chosun Ilbo, Joongang Ilbo, Hankyoreh newspaper and It is provided to Hankook Ilbo.

If the advertising media companies that can execute the full-page advertisement on the date of execution of the advertising media company provided with the above information can enter the bid in the advertising media company bidding step (S522), then the advertiser bids the advertising media company In step S523, the advertising media company may select.

Thereafter, the specific contract related to the use of the advertisement medium and the amount of money that have been dropped are preferably performed after the contract content providing step (S63).

Although the present invention described above has been described in detail only with respect to the specific examples described, it will be apparent to those skilled in the art that various modifications and changes are possible within the technical scope of the present invention, and such modifications and modifications belong to the appended claims. will be.

As described above, the method for searching and mediating an advertisement medium using the Internet network of the present invention constructs advertisement medium company information, advertisement medium information, advertiser information, etc. into a database, searches for an advertisement medium desired by an advertiser, or searches an advertisement medium company and an internet network. Through the contract, advertisers can reduce the time and effort to find the advertising media, and also reduce the time and effort required to check the possibility of ad execution and negotiate costs later, thereby reducing the cost of advertising. It also has the effect of finding effective advertising media.

In addition, since advertising companies are directly contracted with advertisers, they can reduce the cost to brokers, reduce the manpower and time required for advertisers, and reduce the cost of advertising media business. There is an effect that can be, and prevents receivables from occurring at the source, thereby eliminating the time and effort for collection of receivables.

In addition, the ERP program synchronized with the ad mediation server can effectively operate the advertising media.

In addition, in the advertising media market, an appropriate market price is formed by exposing the amount used of the advertising media, thereby reducing the cost incurred in the distribution process of the advertising media, and both advertisers and advertising media companies can make transparent transactions.

Claims (10)

Claims [1] A method for brokering an advertisement media company providing an advertisement medium and an advertiser desiring a predetermined advertisement through an internet network, The advertising media company enters the type of advertising media and other company information through a service agreement check procedure in order to undergo a predetermined authentication process when accessing the advertising media brokerage site, and the entered information is stored in the advertising media company DB. Ad media company subscription step (S10); Ad media information input step of entering the information, such as the type, available period, region, price of the advertising media through the advertising media brokerage site provided by the advertising media broker server in the advertising media company subscription step (S10) (S20); An advertisement medium DB forming step (S30) of constructing a database of advertisement medium information inputted by the subscribed advertisement medium company in the advertisement medium information input step (S20); A category-specific content providing step of forming a category of an advertisement medium based on the advertisement medium DB, and providing contents classified by the advertisement medium companies according to the category (S40); A search information input step (S50) of inputting information of a type of advertisement medium, an advertisement period, a price, a region, an advertisement target, etc. for searching an advertisement medium company providing an advertisement medium desired by an advertiser through the advertisement medium mediation site; And An advertisement medium information providing step (S60) of searching the advertisement medium DB based on the search information input in the search information input step and providing information of an advertisement medium available to an advertiser (S60); Media search and mediation method using. The method of claim 1, After the advertisement medium information providing step (S60), if the advertiser is to receive the information of the advertising media providing the searched advertising media, the advertising media company information providing step of providing information of the advertising media company if the advertiser is subscribed ( S61); And If not already registered, the advertiser enters the information of the business field and other advertisers through the service agreement check procedure before the step of providing the advertisement media company information (S61), and the advertiser registration step in which the inputted information is stored and subscribed to the advertiser DB (S62). Advertising media search and mediation method using the Internet network, characterized in that it further comprises. The method of claim 2, After the advertisement medium company information providing step (S61), if the advertiser wants an advertising contract for the searched advertising media with the advertising media company, A contract content providing step of providing an advertisement medium contract content in which information regarding the use of an advertisement medium provided by the advertisement medium company and an amount of use, etc. are input to the advertisement medium company and the advertiser (S63); Contract agreement step (S64) for determining the agreement to the contents of the contract after confirming the contract details of the advertising media company and the advertiser provided with the contract content; And The contract confirmation step (S65) to confirm whether the contract is established by using the advertising medium through the agreement agreement step (S64), and to build the contract content as a contract DB (S65); further comprising the Internet network How to search and mediate advertising media. The method of claim 3, A deposit account granting step (S66) of granting a specific deposit account to the advertiser which is a contracting party after the contract confirmation step; A payment confirmation step (S67) for confirming whether or not the deposit of the contracted use amount in the account granted to the advertiser; And When the payment is confirmed in the payment confirmation step (S67), the payment amount processing step (S68) of charging the transfer and brokerage fees to a specific account of the advertising medium of the contracting party; and further comprising the Internet network How to search and mediate advertising media. The method of claim 3, Through the contract DB, information on the status of use of the advertisement medium to check the status of use of the advertisement medium by advertisement medium, period, price range, advertisement target or industry, and the status of advertisers using the advertisement medium can be checked. Ad media company and advertiser status content providing step of providing (S70); Advertising media search and mediation method using the Internet network further comprising. The method of claim 1, A specific advertisement medium selection step of the advertiser selecting an advertisement medium of a specific advertisement medium (S80); Mechanism advertiser confirmation step (S81) for confirming whether the advertiser is a contracted advertiser; An advertisement execution confirming content providing step of providing advertisement execution confirming content for confirming whether a contracted advertisement is executed if the advertiser is a machine drug advertiser (S82); And If the advertiser is a non-contracted advertiser, the advertisement execution time check content providing step of providing content that can confirm the execution time of the advertisement (S83); advertising media search and mediation using the Internet network further comprising Way. The method of claim 1, wherein the advertising media company subscription step (S10) The advertising media company terminal can manage the usage status of the advertising media through the internet network and download the advertising media enterprise resource planning (ERP) program that can update the advertising media DB in real time through the internet network. An advertisement medium enterprise resource management program installation step (S11) installed in the advertisement medium company terminal; And Advertising media DB synchronization step (S12) is synchronized with the terminal of the advertising media company and the media media server by the advertising media enterprise resource management program installed in the terminal of the advertising media company (S12); Advertising media search and mediation method using. The method of claim 1, wherein the advertisement medium information input step (S20) An auction start step in which the advertisement medium auctions the type, period, and minimum execution price of the advertisement medium in order to select an advertiser through an auction (S21); Auction information providing step of providing the auctioned information to all advertisers who can use the advertisement media provided by the advertisement media company (S22); A bidding step (S23) in which the advertiser receiving the auction information inputs a desired amount to bid the auction; And Advertising media search and mediation method using the Internet network, characterized in that it further comprises a; bidding step (S24) for selecting the advertiser from the bid advertisers. The method of claim 1, wherein the search information input step (S50) The advertiser inputs an advertisement period, a budget cost, an area, an advertisement target, advertisement medium information, and checks the input information, and then uses the advertisement medium usage inquiry inquiry step (S510); And Advertising medium search method and mediation method using the Internet network, characterized in that it further comprises; (S511) suggesting a method for using the advertising medium based on the input information. The method of claim 1, wherein the search information input step (S50) An auction initiation step (S520) in which the advertiser auctions the type, period, and execution price of the advertisement medium in order to select the advertisement medium through the auction; Auction information providing step of providing the auctioned information to all the advertisement media companies providing the advertisement medium selected by the advertiser (S521); A bidding step (S522) of receiving the auction information by the advertisement media company by inputting detailed advertisement medium information, advertisement period, and execution cost to the auction; And The bidding step (S523) of selecting the desired advertising media company from the bidding advertising media company; advertising media search and mediation method using the Internet network further comprising.