KR100684337B1 - Keyward broadcasting system using the retrival engine and method thereof - Google Patents

Abstract

The present invention relates to an advertisement system and an advertisement method for performing an advertisement using an information search engine.

According to the present invention, when a user inputs and searches a query for data or content through the Internet, an advertisement site of contents related to the query and the terms related to the query entered in real time using a search engine may be expanded or displayed. The present invention aims to provide a keyword advertising system and method using a search engine that satisfies a user's need for information gathering and an advertiser's target exposure at the same time, thereby doubling the advertising effect according to the keyword search.

According to the present invention, the user's searcher PC (100) and the propensity of an advertiser to respond to a user's question through a knowledge search server for query matching the relevant query contents with a user's messenger or a web message using a search engine on the Internet. Keyword search engine 200 consisting of a category and keywords according to the primary server for knowledge search to transmit the response of the advertiser through a messenger or an application of the user's searcher PC 100 to give a real-time response ( 300) and the advertiser owned by creating or managing newly registered keywords and keywords which are connected to the primary knowledge server 300 for the knowledge search and which are not registered in the text or images that are the results of the search engine 200. Configure the secondary server 400 of.

The keyword advertising system using the search engine and the method according to the present invention is a secondary advertiser owned directly from the results of the search engine to display the terms and advertising content related to the query entered in real time when the user enters the query By connecting the server and the user, the secondary server owned by the advertiser is guaranteed exposure to the advertisement at any time and satisfies the user's desire to collect information and the target exposure of the secondary server owned by the advertiser.

 Internet phone, general phone text messaging, search engine, text messaging, message sending, billing method, keyword

Description

Keyword advertising system using search engine and its method {Keyward broadcasting system using the retrival engine and method

1 is a configuration diagram of a system for performing an advertisement method using an information search engine of the present invention;

2 is a flowchart in which an advertiser registers and exposes an advertisement according to the present invention;

3 is a block diagram of the advertisement registration of the advertiser of the present invention,

4 is an example of a screen exposed to a search engine according to the present invention;

5 is an example of a screen of a request window of a query word exposed to a searcher PC according to the present invention;

6 is an example of a screen of a consultation guide window of a query window exposed to a searcher PC according to the present invention.

* Explanation of symbols for main parts of drawings *

100: Searcher PC

200: search engine

300: primary server for knowledge search

320: Keyword database

340: Knowledge Database

360: advertising database

400: secondary server owned by advertiser

420a, 420b, 420c: professional server

The present invention relates to an advertisement system and an advertisement method for performing an advertisement using an information search engine, and more particularly, when searching using a search engine through the Internet to obtain information desired by a user, a corresponding advertiser-owned 2 The user's information collection desire is provided by the secondary server by expanding or exposing related contents on the user's searcher PC by adding advertisement contents that are not limited to words related to the query in real time and matching to a query such as an unpopular word or phrase. And it relates to a keyword advertising system and method using a search engine that satisfies the target exposure needs of the advertiser at the same time.

In general, a search method using the Internet is a keyword search method using the Internet, which requires a user to search a query through a keyword, which is a query word on a web document of a specific website, and categorizes the corresponding information on a specific web document by a category. There is a category search method that requires a query search by searching for information to find. In the keyword search method using the Internet, the information retrieval process designates a corresponding keyword pre-worked in response to the search request, and adds detailed additional information about the keyword, which is the specified query word, into text and images in the same frame area. Based on a method of storing words divided into words by a parser and dividing them into a database by an indexing device, executing a search at the same time, and displaying a corresponding search result as a search result.

At this time, the method for advertising in the category and keyword search method allows the user to view the keyword advertisement by connecting the keyword, which is the query word selected by the user as the main keyword, to the advertiser's homepage or other sites while the information search processor operates. At this time, advertisers buy keyword keywords from search sites and display keyword advertisements in vague expectation that they may be related to sales.

However, the advertiser has a burden of excessive cost due to the keyword purchase competition. In addition, advertisers may incur excessive spending by focusing on one popular ad keyword and competing. Moreover, even if the advertiser purchases the keyword while spending an excessive amount of money, if the user does not have the desired information on the searcher's PC, the user escapes the website, and thus, the exposure of the advertisement cannot be guaranteed.

Accordingly, the present invention has been made to solve the problems described above, when the user inputs a query for data or content via the Internet to search for a second server owned by the advertiser for advertising related to the query in real time It is not limited to words but adds advertisement contents that match query words such as unpopular words or phrases, and expands or displays related contents on the user's searcher PC, thereby satisfying the user's need for information gathering and advertiser's target exposure. It is an object of the present invention to provide a keyword advertising system and method using a search engine that satisfies at the same time and further doubles the advertisement effect according to keyword search.

The present invention is a keyword advertising system using a search engine,

A searcher PC 100 of the user who immediately answers the user's question through a real-time response related to a messenger or a message on the Internet,

A keyword search engine 200 for searching a keyword, which is a query word composed of categories and keywords, via the Internet to obtain desired information by the searcher PC 100;

The primary server 300 for knowledge search to send the response of the advertiser via a messenger or an application to the query word of the user's searcher PC 100 to give a real-time response;

In order to newly generate or manage a keyword and a keyword which are connected to the primary knowledge search server 300 for search and not registered in the text or image which is a result of the search engine 200, the primary search for knowledge search A plurality of specialized servers 420a, 420b, and 420c and databases 440a, 440b, and 440c connected thereto are configured to answer the query to the server 300, and an advertisement word related to the query of the search engine 200 is provided. , To configure an advertiser-owned secondary server 400 to add advertising content having an unpopular word or phrase.

In addition, the keyword advertising method using the search engine of the present invention in the method for performing advertising using the information search system,

Inputting, by the searcher PC 100, a search word or a search execution command for accessing the primary server 300 for searching through the search engine 200 (S100);

If the keyword search is a query in the step S100, displaying the result on the searcher PC 100 as a user (S120);

Exposing, by the search engine 200, a relatively low-performing keyword related to a keyword as a search query to the searcher PC 100 and inputting / outputting a plurality of secondary servers 400 to directly query the search server 200 (S140). );

Whether the searcher PC 100 executes a service for the advertisement content and the recommendation search word related to the input query word to the primary server 300 for knowledge search through the query window of the searcher PC 100. Determining (S160);

If the execution determination step (S160) requests to run through the query window of the searcher PC (100), the searcher PC (100) inputs a query (S180);

The primary server 300 for searching for knowledge transmits the query written so far to the secondary server 400 searching for parsing the query provided by the searcher PC 100, and desired by the user 100. Searching and determining whether the advertisement content and the recommendation search term exist in the knowledge database 340 of the primary server 300 for knowledge search (S200);

If the second server 400 does not receive data as a result of searching for the requested advertisement content and recommendation search word, the secondary server 400 searches for and determines advertisement content in an advertisement database 440 (S220); And,

If there is advertisement content in the advertisement database 360 in step 200, the searcher PC 100, which is a user, calls the secondary server 400, which is displayed according to a search result, on the Internet such as a phone call, a text message, or a message. And directly returning to the query window execution step 160 while querying and responding to the secondary server 400 using another medium (S 240).

As a result, advertisers using current keyword ads in a search engine-based keyword ad system do not have to spend unnecessary advertising costs due to abnormal clicks or fraudulent clicks from their competitors. It is possible to obtain the efficiency and accuracy of the advertising effect or the billing of advertisements, and to increase the effectiveness of advertisements by eliminating unnecessary work, thereby avoiding financial losses.

Other objects and advantages of the present invention will become more apparent from preferred embodiments of the present invention described below with reference to the accompanying drawings by those skilled in the art.

First, FIG. 1 is a configuration diagram of a system for performing an advertisement method using an information retrieval system according to the present invention.

The present invention responds to a user's question through a real-time response related to a messenger or a message on the Internet. The searcher PC 100 of a user who is a search request client, a keyword search engine 200, and a primary server 300 for knowledge search And a secondary server 400 owned by the advertiser having a plurality of specialized servers 420a, 420b, and 420c and databases 440a, 440b, and 440c connected thereto.

In the present invention, the advertiser's information delivery means for delivering the advertising content to the secondary server 400 owned by the advertiser includes a note and a letter, the note is a notification function and transmission method between the Internet and the Internet, text is to send a text message to the mobile phone Use the notification method and transmission method used.

As shown in FIG. 1, the searcher PC 100 is connected to the secondary server 400 through the primary server 300 for knowledge search. Here, the searcher PC 100 transmits a search execution command to the primary server 300 for knowledge search via the search engine 200.

On the screen of the searcher PC 100, the query database completed from the keyword database 320, the knowledge database 340, and the main advertisement database 360 to the present time is connected to the primary server 300 for knowledge search. Express the output of advertising data for.

The search engine 200 may search data related to a query or advertisement content according to a query input by the searcher PC 100 to search for a category and a keyword according to subject-specific information provided by an advertiser. After the search in ()) provides to the searcher PC (100).

The primary server 300 for knowledge search is connected to a search engine 200 that searches for a response in real time by transmitting a response of an advertiser through a messenger or an application of the searcher PC 100 of the user. The query is searched according to a query that is related to the data or contents input at 100 and a popular keyword popular with the user, and the data or content which is a result of the search at the search engine 200 is returned to the searcher PC 100. A keyword database 320 to be transmitted, a knowledge database 340 in which data or content searched by the search engine 200 are stored, and data or content related to a query by the query search engine 200 are stored. Ad database 360 is included.

The keyword database 320 stores data or content which is the result data searched by the query search engine 200 for transmission to the searcher PC 100. The knowledge database 340 provides a search result to the primary server 300 for knowledge search and stores data or content searched by the query search engine 200. The advertisement database 360 stores only content advertisements having advertisement data matching a query word such as a word or phrase limited to words for advertisement related to the query word of the search engine 200.

On the other hand, if the searcher PC 100 transmits a non-popular keyword that is related to the data or content to be searched but is not popular with the user, the primary server 300 for knowledge search searches the knowledge database 340 of the advertiser. Execution of a routine to display advertisement content to which non-popular keyword data of a result retrieved from the secondary server 400 having the plurality of specialized servers 420a, 420b and 420c and the databases 440a, 440b and 440c connected thereto are displayed. do. Here, the advertiser-owned secondary server 400 includes a plurality of specialized servers 420a, 420b, and 420c and databases 440a, 440b, and 440c connected to the plurality of specialized servers, respectively. And a database (440a, 440b, 440c) connected thereto.

At this time, the advertisement content constituting the secondary server 400 owned by the advertiser is not limited to the words for advertising related to the query word of the search engine 200 as advertising data to be added to match the query words, such as less popular words or phrases. , And the result data retrieved from the primary server 340 of the knowledge database for the advertiser knowledge to assist in the search.

The secondary server 400 first searches the advertiser database 360 in which the advertisement contents such as the recommendation search word and the advertisement word / phrase related to the query word input from the searcher PC 100 are indexed. It is provided to the searcher PC 100 through the search engine 200. In addition, the secondary server 400 is pre-indexed and stored for all the words or keywords related to running the business, such as business propensity, business status, tangible and intangible products based on the keyword suggested price presented at the same price After a second search from 440a, 440b, and 440c, a plurality of keywords are selected without a keyword weight to register and operate an advertisement. In addition, the secondary server 400 is guaranteed 100% of the exposure to the advertisement by purchasing the category or its associated keywords through a number of purchase methods.

In addition, the knowledge database 340 connected to the primary knowledge server 300 for knowledge searching has its own knowledge search routine and the plurality of specialized servers 420a, 420b, 420c and databases 440a, 440b, 440c connected thereto. In addition to the knowledge search routine, the advertisement content to which non-popular keyword data is added from the specialized servers 420a, 420b and 420c and the databases 440a, 440b and 440c is displayed.

Since the plurality of specialized servers 420a, 420b, and 420c may have a database storing various servers and data contents to be used according to their respective specialized fields, it will be easily understood by those skilled in the art. It will be described with a specialized server 420a and a database 440a.

When the corresponding popular keyword is not registered, the secondary server 400 generates or manages a new keyword which is a query word which is not registered as a popular word among advertisement contents. In this case, the specialized server 420a of the secondary server 400 may propose, modify, or delete an advertisement for a specific keyword at any time so as to generate a keyword by itself and to advertise the searcher PC 100. In addition, the secondary server 400 may generate a keyword of its own, which is 100% guaranteed of exposure, not a predetermined keyword among the advertisement contents.

Therefore, the searcher PC 100 is connected to the knowledge search server 200 through the search engine 200, and transmits an unpopular keyword that is related to the data or content to be searched through the Internet but is not popular to the user. You can also create your own keywords with 100% guaranteed exposure.

Here, the case where the specialized server 420a of the secondary server 400 is in the dental field will be described by way of example.

In one specialized server 420a and the database 440a included in the secondary server 400, for example, a unique keyword of 'transparent correction' may be generated to execute an advertisement. Here, 'transparency correction' is not an academic term of dentistry but is a kind of keyword created by a doctor who developed a new treatment technique for the purpose of treatment, etc. 'transparency correction' is less recognized as a search keyword, but 'transparency correction' is used when searching 'Is guaranteed 100% of search term exposure.

On the other hand, when the advertiser's specialized server 420a concentrates on a specific keyword and registers the keyword, all the secondary servers 400 have the same advertisement effect by limiting a predetermined time, period or number of data stored in the database 440a. Can be guaranteed.

Through the terms related to the query and the result of the advertisement content, the professional server 420a is guaranteed the exposure of the advertisement at any time and simultaneously satisfies the user's desire to collect information and the desire of the target exposure of the secondary server owned by the advertiser. Stores a category having a relevant area for business activities of business type, item, handling product, and tangible product, and a plurality of keywords selected and newly generated in relation to the category or registered as needed in the database 440a. do.

2 is a flowchart illustrating a case where a system for performing an advertisement method using an information retrieval system is applied according to the present invention.

First, the searcher PC 100 inputs a query word or a search execution command for searching and accessing the primary server 300 for knowledge search through the search engine 200 (step S100).

The search engine 200 is a result of the keyword search as a query in step S100, and as a result, a searcher PC 100 using a message, a messenger, ARS, SMS, VOIP, and FAX as a user as shown in FIG. ) Is displayed or displayed (step S120).

In addition, the search engine 200 exposes a relatively low-perception keyword related to a keyword, which is a search query word, to the searcher PC 100 as a client user. Input and output to the primary server 300 so that the direct query can be made with the knowledge database 340 (step S140).

Here, in the exposure of the relevant keyword, the secondary server 400 may directly generate and select a relevant keyword, although it is not a directly related keyword.

Thereafter, the search engine 200 searches the service for the advertising content and the recommendation search term related to the input query by the searcher PC 100 to the query search server 300 as shown in FIGS. 5 and 6 described below. It is determined whether to execute through the query window of the child PC (step S160).

In addition, if the execution determination step S160 is requested to execute through the query window of the searcher PC 100, the searcher PC 100 inputs a query using the query (step 180). Here, the secondary server 400 executes a corresponding process module to search the keyword search database 320 for advertisement content such as a recommendation search term and an advertisement word / phrase related to a query input by the searcher PC 100. do.

Subsequently, the primary server 300 for knowledge search delivers the query word thus far written to the secondary server 400 so as to parse the query word provided from the searcher PC 100, and the user 100 desires it. Search and determine whether the advertisement content and the recommendation search term exist in the knowledge database 340 of the secondary server 300 for knowledge search (step S200).

At this time, if the advertisement content and the recommendation search term desired by the user 100 exist in the knowledge database 340 of the primary server 300 for the knowledge search, the search result is transmitted to the requested advertisement content and the recommendation search term. The process returns to accept and display in a predetermined manner. In the query or parsing, the secondary server 400 selects a plurality of keywords and configures the advertisement exposures of the secondary server 400 to input / output so that constant exposure is guaranteed for the corresponding keywords.

Therefore, various keywords of the secondary server 400 can be utilized, and current popular keywords and non-popular keywords can be purchased and operated at the same price, thereby enabling effective advertisement of the secondary server 400.

On the other hand, if a result of searching for the requested advertisement content and the recommendation search word is not received, the secondary server 400 searches and determines the advertisement content in the database 440a of the specialized server 420a of the advertiser ( Step S200).

If there is advertising content in the advertisement database 360 in step S220, the searcher PC 100 as a user is a database connected to the specialized server 420a of the secondary server 400 displayed according to the search result. In step 440a, the user directly returns to the query window execution step (step 160) while directly inquiring and responding using the Internet or another medium such as a telephone, a text message, or a message.

On the other hand, if the professional server 420a in step (S220) determines that the advertising content does not exist in the database 440a, and receives the result of the search is displayed (step S240).

In step (S240), the search result data is stored in the search result database 340, and transferred to the searcher PC 100 using the search result transmitter 330, the searcher PC 100 is It is displayed for confirmation.

According to the present invention, when a search request is made in a system for performing an advertisement method using an information retrieval system, the searcher PC 100 displays the database 440a of the advertiser database 360 and the specialized server 420a displayed according to the search result. It can be directly related to the sales of the secondary server 400 can directly query the secondary server 400 or the purchase of goods using the Internet or other media such as a telephone, a text, a message. have.

Meanwhile, the secondary server 400 may separately configure a corresponding method for each keyword in response to a response from the user. In addition, if the advertiser-owned secondary server 400 does not want a one-to-one correspondence, establish a 1: 1 real-time service connecting the searcher PC 100 leading to the call center or customer center and the advertiser-owned secondary server 400. .

In the case of searching using the search engine according to the present invention, the secondary server owned by the corresponding advertiser expands or displays related contents on the searcher PC of the user.

3 and 4 are views illustrating a screen for selecting a category and a keyword of a secondary server 400 owned by an advertiser operating a dentist in a connection state between an arbitrary web server and a searcher PC 100 to which the present invention is applied. It is also.

3 and 4 are searcher PCs 100, which are actual users at the time of the search request of the present invention, displayed on any knowledge search web server 200 to which the present invention is applied via the Internet (or other communication network). The figure illustrates a screen.

As shown in Figures 3 and 4, in the present invention, the web document provided by the corresponding knowledge search web server 200 is displayed on the screen of the computer used by the searcher PCs 100, When requesting 100 to display the indexed keyword, as shown in FIGS. 3 and 4 described later, an index word registered in advance on the home page or web document currently displayed is displayed.

After the searcher PC 100 accesses the primary server 300 for knowledge search through the Internet, and transmits a query related to the data or content to be searched, the searcher PC 100 displays the result data retrieved from the primary server 300 for knowledge search. Receive and display (FIG. 3). In addition, the searcher PC 100 transmits the completed query to the advertiser-owned secondary server 400 up to now, before transmitting the search execution command to the primary server 300 for knowledge search, and the secondary server owned by the advertiser. The result data retrieved at 400 is received and displayed (FIG. 4).

3 and 4 is a database of the professional server 420a of the secondary server 400 owned by the advertiser operating the dentist in the connection state between any web server and the searcher PC (100) to which the present invention is applied. It is an exemplary diagram showing a screen for querying / answering a user with each keyword by using 440a. In FIG. 3 and FIG. 4, the secondary server 400 owned by the advertiser may select various query / response methods for each keyword from among a plurality of keywords. In this case, the search engine 200 may receive a text from the general telephone of the secondary server 400 owned by the advertiser when the text is directly transmitted to the secondary server 400 owned by the advertiser. The secondary server 400 owned by the advertiser sequentially exposes the keywords by selecting a keyword having a relatively low search rate or a keyword which is not preferred by the secondary server 400 owned by the advertiser. Here, the keyword exposure method is included to increase the selection of the less popular keyword of the secondary server 400 owned by the advertiser.

In this case, in FIG. 3, when the user approaches the mouse displayed as "dental" in one of the index words, that is, when the user selects (in this case, the click includes a click), the keyword registration screen window is displayed as a keyword around the index word. The keyword window being displayed for the index word is displayed.

In addition, in FIG. 4, when the item "dental" is indexed, the corresponding "dental" index item that can be linked, that is, a linkable usage response method item is displayed, and the connected searcher PC 100 is displayed on the keyword registration screen window. When the desired information or item exists by referring to the displayed detail item or data, one of the detail items displayed in the corresponding sub-screen window is clicked, and accordingly, the detail item selected by the searcher PC 100 is selected. To be linked automatically. Thus, the searcher PC 100 can reduce unnecessary web surfing.

For example, the advertiser-owned secondary server 400, which operates a dental office, currently focuses on a single keyword 'dental' and is not guaranteed to be exposed due to excessive competition of the 'dental' keyword. There is a contradiction that the 'dental' keyword has an exclusive position. Therefore, the keyword advertising plan that offers the same price suggests the 'dental' keyword and all keywords in the same amount, and the related keywords such as 'implants', 'dental correction' and 'attract' Similarly popular keywords such as 'correction', 'chin correction', 'molding', 'teeth correction', 'molar' and 'teeth' can be purchased to increase the exposure effect of the advertisement and the advertising system based on the exposure of the advertisement. Will be exported. Keywords do not distinguish between popular and less popular keywords, so all keywords are presented at the same price. Therefore, the keywords are advertised under the same conditions regardless of the current popular or less popular keywords.

5 is an example of a screen of the request window of the query word exposed to the searcher PC according to the present invention, Figure 6 is an example of a screen of the consultation guide window of the query window exposed to the searcher PC according to the present invention.

As an example of a screen in which the searcher PC 100 according to the present invention exposes or displays a query word or a search execution command to the searcher 100 through the search engine 200 to the primary server 300 for knowledge search, FIG. 5 is a case of inputting "When transmitting to the web" in the query window of the query, Figure 6 shows a state connected to the screen of the consultation guide window of the query window.

The query word provides a search service of the primary server 300 for knowledge search through the query content input window 520 using the web browser 510 of the searcher PC 100 shown in FIG. 5. The input of the query is input using the query content input window 520 of the searcher PC 100.

In addition, the search is executed from the search engine 200 as shown in FIG. 6 when the enter key or the search execution icon is clicked on the query content input window 520 as shown in FIG. 5. The consultation window 640 is exposed.

The keyword advertising system using the search engine and the method according to the present invention is to search the terms and queries related to the query entered in real time using the search engine when the user searches by entering a query for data or content over the Internet By expanding or displaying the advertisement site of the matching content with the specialized server and its database, it satisfies the user's desire to collect information and the advertiser's target exposure at the same time, thereby further increasing the advertisement effect according to the keyword search.

Claims (7)

In a keyword advertising system using a search engine, A searcher PC 100 of the user who immediately answers the user's question through a real-time response related to a messenger or a message on the Internet, A keyword search engine 200 for searching a keyword, which is a query word composed of categories and keywords, via the Internet to obtain desired information by the searcher PC 100; It is related to data or content input from the searcher PC 100 in connection with a search engine 200 that searches for a query in real time by transmitting a response of an advertiser through a messenger or an application to the query word of the searcher PC 100. A keyword database 320 for searching a query word according to a query word which is a query word and a popular keyword popular with a user, and transmitting the data or content that is a result of the search engine 200 to the searcher PC 100, and the search. 1 for a knowledge search including a knowledge database 340 storing data or content searched by the engine 200 and an advertisement database 360 storing data or content related to a query by the query search engine 200. The primary server 300, When the keyword is a query word that is connected to the primary knowledge server 300 for the knowledge search and is not registered in the text or image that is the result of the search engine 200, the advertisement may be specified in the searcher PC 100. A plurality of specialized servers 420a, 420b, 420c and a database 440a, 440b, 440c connected thereto to propose, modify, and delete advertisements for keywords to respond to the query to the primary server 300 for knowledge search. The keyword advertisement using the search engine, characterized in that the configuration of the advertiser, the secondary server 400 of the advertiser to add the advertising content having a word, a non-popular word or phrase related to the query of the search engine 200 system. delete The method according to claim 1, The databases 440a, 440b, and 440c register each category having an area related to sales activities of a business type, item, handling product, and tangible dental related products, and a keyword type selected and related to the category and newly generated. Keyword advertising system using a search engine, characterized in that composed of a plurality of keywords. delete In the method of performing advertising using the information retrieval system, A query engine or search execution command for accessing a knowledge search primary server 300 and searching for a keyword to display a message, a messenger, ARS, SMS, VoIP, and FAX as a query word to the searcher PC 100 as a user. Inputting through 200 (S100); If the keyword search is a query in the step (S100) and the result is displayed to the searcher PC 100 by the secondary server 400 owned by the advertiser to directly generate and select the relevant keyword (S120) ; Exposing, by the search engine 200, a relatively low-performing keyword related to a keyword as a search query to the searcher PC 100 and inputting / outputting a plurality of secondary servers 400 to directly query the search server 200 (S140). ); Whether the searcher PC 100 executes a service for the advertisement content and the recommendation search word related to the input query word to the primary server 300 for knowledge search through the query window of the searcher PC 100. Determining (S160); If the execution determination step (S160) requests to run through the query window of the searcher PC (100), the searcher PC (100) inputs a query (S180); The primary server 300 for searching for knowledge transmits the query written so far to the secondary server 400 searching for parsing the query provided by the searcher PC 100, and desired by the user 100. Searching and determining whether the advertisement content and the recommendation search term exist in the knowledge database 340 of the primary server 300 for knowledge search (S200); If the second server 400 does not receive data as a result of searching for the requested advertisement content and the recommendation keyword in step S180, searching for and determining the advertisement content in the advertisement database 440 (S220); And, If there is advertisement content in the advertisement database 360 in step 200, the searcher PC 100 calls the secondary server 400 displayed according to the result of the search, the Internet or another message. And a step (S 240) of returning to the query window execution step (160) while directly querying and responding to the secondary server (400) using a medium. delete delete

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