JP2006251950A - Method for sending and receiving data, its server, and its system - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To enhance convenience by completing inputs and/or display for answers to questionnaires and for the reservation and/or buying of tickets without moving to an advertiser's operating site. <P>SOLUTION: The input of data and the display of input results are all performed within the banner advertisement 606 of a portal page 604 to make it possible to easily collect questionnaires, accept subscription to campaigns, confirm lottery results, and reserve and/or purchase commodities or services. A banner processing program 220 in a banner file 210 sent to a user terminal 600 calls data sending/receiving program 320 of a data server 300 to the user terminal 600, whereby a portal page display server 100 and the data server 300 can be configured separately. In this way, the banner advertisement 606 that reacts to user behaviors is displayed in the portal site without the need for the portal page display server 100 to make particular special changes. <P>COPYRIGHT: (C)2006,JPO&NCIPI

Description

  The present invention relates to an information transmission / reception method, a program thereof, a server thereof, and a system thereof. For example, an interactive service such as an information service using a homepage on the Internet, a VOD (video On Demand) service, a satellite broadcast service, a terrestrial digital broadcast service, etc. It is about the improvement of the information transfer method in the communication service.

  There are many personal and corporate websites (hereinafter referred to simply as “sites”) on interactive networks such as the Internet, and their operators widely announce their sites, In order to increase the number of visitors to the site, links are provided to search sites, portal sites, or specialized sites with many users (hereinafter collectively referred to as “advertising display sites”). Yahoo, Infoseek, Excite, goo, msn, Nifty, Biglobe, So-net, DION, ODN, Google, etc. are famous as advertisement display sites. Site operators post PR images (text advertisements) linked to their own sites and images (banner advertisements) designed with their own logos on those advertisement display sites. Then, a user who visits the advertisement display site clicks on a banner advertisement or a text advertisement to guide the user to his / her own site.

  Clients (hereinafter referred to as “advertisers”) who place these advertisements on the advertisement display site are various types that attract the user's attention in creating advertisement images so that the user is interested in the advertisement and visits his / her own site. The ingenuity is elaborated. For example, you can animate the ad as if it were moving, or display a gimmick lottery that makes it appear as if it was won even though it wasn't actually won. In addition, member registration, questionnaires, campaigns, etc. are performed on the linked advertiser's site, and prizes and winning prizes are prepared at that time to guide general users.

For example, the following Patent Document 1 discloses “a prize giving method using a network”. According to this, when the user clicks on the banner of the portal site, a bingo sheet is displayed on the user's display screen, a single number is virtually read out, and a bingo cell that matches the number is opened. When the bingo is completed, a prize is given to the user from the portal site or the sponsor.
JP 2002-83203 A

However, the background art described above has the following problems.
(1) From the user's point of view, if you click on an animation advertisement or the like posted on the advertisement display site, you will immediately move to the advertiser's operation site.
b, The display information of the banner advertisement is information at the time when the display starts, and timely information cannot be obtained.
c, The result after the lottery or participation in the banner advertisement using animation is a gimmick for guidance and is not a real result, but a useless click is performed.
d. Even though campaign product information can be acquired through banner advertisements, when actually making a reservation / purchase, it is essential to move to the website operated by the advertiser.
e. By collecting a large number of eye-catching animated banner advertisements and gimmick banner advertisements on search sites visited to obtain the desired information, users can collect information that is advantageous in terms of time and space inherent to the Internet. Will be deprived of his freedom,
There are inconveniences such as.

(2) When viewed from the advertisement display site a. To increase the profitability of the advertisement display site operator, if a large number of animated banner advertisements or gimmicked banner advertisements are displayed on the advertisement display site, the profit is temporarily improved. However, the page display of the advertisement display site becomes complicated, which causes discomfort to the user who browses the page, and the number of visitors of the advertisement display site itself decreases.
b. Then, the number of users visiting the advertiser site through the advertisement display site must be reduced.
c. Since a large number of banner advertisements are displayed on the advertisement display site, if the user clicks on the banner advertisement immediately, the user staying time of the advertisement display site itself is reduced.
d, The decrease in the number of visits to the user and the user staying time at such an advertisement display site may eventually lead to a reduction in the value of the advertisement display site itself, and the advertiser may not advertise.
There are inconveniences such as.

(3) From the point of view of the advertiser, a, the method of staying just by clicking on the advertisement, even if it is noticed by the user on the web page of the advertisement display site, the visit guidance to the advertiser site is not performed unless clicked Of course, it is difficult to expect an increase in membership registration and campaign participation, and in some cases, it ends up as a low cost-effective advertising promotion measure, and as a result, it is not effective for the cost.
b. The content of the banner advertisement is fixed when it is provided to the operator of the advertisement display site and cannot be changed in a timely manner.
c. When purchasing or making reservations for products, tickets, etc., it is necessary to construct a system that links the server system operated by the advertiser with the server system of the advertisement display site. Payment of expenses other than expenses may occur,
There are inconveniences such as.

  The present invention focuses on the above points, and its purpose is to perform an input process for an advertisement while staying at the advertisement display site, and without having to move to the advertiser's operation site, The user completes input operations such as information input such as participation, confirmation of a lottery result, reservation / purchase of a ticket, and the like to improve convenience. Other objectives include not only services and product announcements within the advertiser's operation site, but also the provision of the latest information and product reservation / sales within the banner of the advertisement display site, enabling effective marketing promotions. It is to be. Still another object is to increase the value of the advertisement display site by increasing the number of visitors to the advertisement display site and the staying time of the visited users.

  In order to achieve the above object, the present invention is obtained from the data server side corresponding to the input data when the user inputs data on the sub-display added to the main display displayed on the user terminal. A data transmission / reception program for performing transmission / reception of data between the user terminal and the data server side when data is input by the user in performing display corresponding to reply data on the sub-display. The input data is read to the user terminal side, the input data is transmitted to the data server side using the data transmission / reception program, and the reply data obtained on the data server side based on the input data is sent to the user terminal It is characterized by transmitting to. The above and other objects, features and advantages of the present invention will become apparent from the following detailed description and the accompanying drawings.

  According to the present invention, since the user only needs to input data on the sub display without moving from the main display screen, the convenience is improved. Further, as described above, since the secondary display itself has bidirectionality, efficient marketing promotion is possible. Furthermore, since the user does not move from the main display screen, the user stay time on the main display screen increases.

  Hereinafter, the best mode for carrying out the present invention will be described in detail based on examples.

  <Example of Screen Display> First, in order to facilitate understanding of the present invention, an example of display on the user terminal screen when the present invention is implemented will be described with reference to FIG. When a homepage browsing software (browser) is activated on a terminal such as a personal computer connected to the Internet and an advertisement display site is accessed, it is displayed on the display 602 as shown in FIG. In the example in the figure, a portal site named “ABC!” Is accessed, and its homepage (top page, hereinafter referred to as “portal page”) 604 is displayed, and a banner advertisement of E-SHOP.COM is displayed on the right side. 606 is displayed. In addition, you may prepare a portal page corresponding to the kind of user terminal 600, such as for PC and a mobile phone.

  Here, if the user pays attention to the banner advertisement 606 and inputs predetermined items in the input field 608 and clicks the OK button 610 as shown in FIG. 5B, the banner advertisement 606 is displayed in FIG. It changes as shown. In other words, the input data becomes the display 608A, and the OK button 610 becomes the Chance button 610A. When the user clicks the Chance button 610A, an arrow 614 that prompts a drag and drop cursor operation on the display 612 is displayed as shown in FIG. When the user drags and drops the display 612 along the arrow 614, as shown in FIG.

  In this way, all the data input and the display of the input result are performed in the banner advertisement displayed on the portal page, and the banner advertisement itself has bidirectionality. That is, the user can input data without moving from the portal page 604 once displayed on the user terminal display 602 to the advertiser's home page, and the input result is also displayed on the screen.

  <Configuration of Embodiment 1> Next, the overall configuration of Embodiment 1 of the present invention will be described with reference to FIG. As shown in the figure, the servers 100, 200, and 300 are connected to the user terminal 600 through the Internet 500. Note that providers and the like are omitted. Among these, the server 100 is a server for displaying a search site and a home page of a portal site (hereinafter referred to as “portal page”), and HTML text data 102 for the portal page is prepared. The portal page display server 100 functions as the advertisement display site described above.

  The server 200 is a server for processing banner advertisement data (hereinafter referred to as “banner data”) that is synthesized and displayed in the portal page, and a banner file 210 is prepared. The banner file 210 includes a banner processing program or processing logic 220, and is created using, for example, Macromedia's “Flash” technology. The banner display based on the banner file 210 is changed or transitioned by the banner processing program 220. The banner distribution server 200 functions as the above-described advertiser site or a site operated by a service entity that provides this service.

The banner processing program 220 of the banner file 210 includes at least the following program module (hereinafter simply referred to as “module”).
(1) Data input reception module 222... Is a program for receiving and inputting data input by the user on the banner display on the user terminal 600.
(2) Input data confirmation module 224... Is a program for confirming the contents of data received by the data input reception module 222. For example, it points out data entry omissions or input mistakes and prompts data entry again.
(3) Transmission / reception program call module 226... Is a program that performs a process of calling the data transmission / reception program 320 from the data server 300 to the corresponding user terminal 600 after the input data confirmation by the input data confirmation module 224.
(4) Instruction data display module 228 ... The processing based on the transmission / reception program call module 226 changes or transitions the display based on the banner file 210 based on the data finally indicated to be displayed. This is the program to be displayed above.

  Next, the server 300 includes a database 310 that is accessed based on the received data from the banner according to the present embodiment and transmits the corresponding data to the banner, and is a data transmission / reception program for exchanging data with the banner 320 and a database access program 330 for accessing the database 310 are prepared. The data server 300 also functions as a site operated by the above-described advertiser site or a service entity that provides the service.

Among these, the data transmission / reception program 320 is a program transmitted from the data server 300 to the corresponding user terminal 600 via the Internet 500 based on the calling request by the transmission / reception program calling module 226 of the banner processing program 220 described above. Including at least the following modules.
(1) Data reception module 322... Is a program for receiving data confirmed by the input data confirmation module 224 of the banner processing program 220 described above.
(2) Database access program start module 324... Is a program for starting the database access program 330 when the data receiving module 322 receives data.
(3) Data delivery module 326... Is a program for delivering data obtained by the database access program 330 to the instruction data display module 228 of the banner processing program 220 described above.

On the other hand, the database access program 330 includes at least the following modules.
(1) Received data processing module 332... For performing processing such as receiving received data by the data transmission / reception program 320 and storing the received data in a variable, or shaping received data to access the database 310 It is a program. When a lottery or the like is performed in the database access program 330, the processing is also performed.
(2) Database access module 334... Is a program for accessing the database 310 based on the received data processed by the received data processing module 332.
(3) Reply data processing module 336... A program for returning data obtained by accessing the database 310 by the database access module 334 to the data transmission / reception program 320.

  Next, the user terminal 600 includes a PC (personal computer), a mobile phone, a portable information terminal, and the like, and the portal page can be displayed via the Internet 500. For example, when the user terminal 600 is a PC, it includes a main body 601 and a display 602. The main body 601 includes a CPU, RAM, ROM, hard disk, various interfaces, and the like. Also, software such as a basic input output system (BIOS), an operating system (OS), and a browser are prepared. The display 602 is configured by a liquid crystal display panel, a CRT, or the like. A printer, a scanner, a modem, a disk drive, and the like may be provided as necessary.

  <Operation of Embodiment 1> Next, the operation of the embodiment configured as described above will be described with reference to FIGS. 2 to 4 show a state of data exchange in the main mode, and FIG. 5 shows an operation procedure as a flowchart.

  In the user terminal 600 connected to the Internet 500, when the homepage browsing software is activated and the advertisement display site is accessed, first, the portal page HTML text data 102 is received from the portal page display server 100 via the Internet 500. Sent to. The portal page HTML text data 102 is stored in a memory (hereinafter simply referred to as “main body”) of the computer main body 601 of the user terminal 600 (refer to the arrow FA in FIG. 2), and is analyzed by the homepage browsing software to generate the portal page 604. This is displayed on the display 602 (step S10 in FIG. 5).

  At this time, the banner file 210 is read from the banner distribution server 200 according to the setting of the HTML text data 102 for the portal page. The banner file 210 is also transmitted to the user terminal 600 via the Internet 500 and similarly stored in the main body 601 (see arrow FB in FIG. 2). Then, a banner advertisement 606 is displayed as a part of the portal page 604 (step S12 in FIG. 5). At this time, a banner advertisement 606 is displayed on the right side of the portal page 604 on the display 602 of the user terminal 600 as shown in FIG. Furthermore, in this embodiment, the banner processing program 220 included in the banner file 210 transmitted to the user terminal 600 via the Internet 500 is also stored and executed in the main body 601 (see arrow FC in FIG. 2, step S14 in FIG. 5). ).

  Here, the user pays attention to the banner advertisement 606 and inputs predetermined items (name, address, mail address in the illustrated example) in the input field 608 using an input means (not shown) such as a mouse or a keyboard. And Then, the data input receiving module 222 of the banner processing program 220 is executed by the main body 601 of the user terminal 600, the input data is received, and the input data is displayed as shown in FIG. 6B (step S16 in FIG. 5). .

  Next, when the user clicks the OK button 610, the input data confirmation module 224 is executed on the main body 601 of the user terminal 600, and the input data is confirmed by the user (step S18 in FIG. 5). For example, it is confirmed whether all input items have been input, whether double-byte characters are included in the mail address, and the like. As a result, when there is an incomplete input, a message to that effect is displayed and an appropriate data input is displayed (not shown).

  On the other hand, when it is confirmed that the input data is not incomplete, the input data confirmation module 224 changes the display of the banner advertisement 606 by the banner file 210 as shown in FIG. That is, input data is displayed as 608A, and Chance button 610A is displayed instead of OK button 610. On the other hand, in the user terminal 600, the transmission / reception program call module 226 is executed, and the data transmission / reception program 320 is read from the data server 300, transmitted to the user terminal 600, and stored in the main body 601 as indicated by an arrow FD in FIG. (Step S20 in FIG. 5).

  Next, in the user terminal 600, the data transmission / reception program 320 is executed (step S22 in FIG. 5). First, the data receiving module 322 is executed, and the input data confirmed by the input data confirmation module 224 is received (step S24 in FIG. 5). Subsequently, the database access program activation module 324 is executed, the database access program 330 is executed by the data server 300 (step S26 in FIG. 5), and the received user input data is received by the data server 300 via the Internet 500. Then, it is delivered to the received data processing module 332 (see arrow FE in FIG. 4, step S28 in FIG. 5). The received data processing module 332 processes the received user input data, and the database access module 334 is executed by the data server 300 to access the database 310 (see arrow FF in FIG. 4).

  In the database 310, a search for data corresponding to user input data or a calculation process for the search result is performed as necessary. For example, data indicating whether the user specified by the input data has applied for the prize and won the prize is extracted from the database 310. Thereafter, the reply data processing module 336 is executed by the data server 300, and the reply data of the processing result is transmitted to the user terminal 600 via the Internet 500 (see arrow FG in FIG. 4). In the user terminal 600, the instruction data display module 228 of the banner processing program 220 is executed, and the reply data is delivered to the user terminal 600 as instruction data (step S30 in FIG. 5).

  The instruction data display module 228 changes the display by the banner file 210 based on the instruction data. As a result, the display 602 of the user terminal 600 is displayed as shown in FIG. 6D. A display 612 of “something hits!” And a drag and drop cursor operation on the display 612 are displayed. Is displayed (step S32 in FIG. 5). When the user drags and drops the display 612 along the arrow 614, the input operation is received by the data input receiving module 222, and it is confirmed whether or not the dragging and dropping has been performed by the input data confirmation module 224 (step in FIG. 5). Operation similar to S16 and S18). As a result, when the drag & drop input operation is confirmed, the reply data 616 extracted from the database 310 is displayed by the instruction data display module 228 (see FIG. 6E, step S34 in FIG. 5). . In the example shown in the figure, “Award A” is displayed.

  <Effects of First Embodiment> As described above, according to the present embodiment, all of the data input and the display of the input result are performed in the banner advertisement 606 displayed on the portal page 604, and the banner advertisement is displayed. 606 itself is bidirectional. Accordingly, the user can input data without moving from the portal page 604 displayed on the display 602 of the user terminal 600 to the advertiser's home page (not shown), and the input result is also displayed on the screen. The Thereby, the stress accompanying page movement is reduced. When viewed from the advertiser side, the interactive banner advertisement 606 can be used to smoothly collect customer data and questionnaires, make reservations or purchases of products and services, and reply to users. On the other hand, the advertisement display site side has an advantage that the portal page 604 has a higher value due to the longer user stay time of the portal page 604. Further, when viewed from the entire Internet, useless data traffic associated with page movement is greatly reduced, and the entire network is efficiently operated.

  Furthermore, in this embodiment, the data transmission / reception program 320 of the data server 300 is called by the user terminal 600 by the banner processing program 220 of the banner file 210 transmitted to the user terminal 600. By adopting such a program configuration, there is an advantage that the portal page display server 100 and the data server 300 can be configured separately. That is, by using a mechanism in which the banner processing program 220 calls the data transmission / reception program 320 of the data server 300 to the user terminal 600, communication with the external data server 300 can be easily performed. In addition, the advertiser can place a banner advertisement 606 that responds to the user's behavior on the portal site without any particular change on the portal page display server 100 side.

  In particular, when implementing a bi-directional banner advertisement 606 as in this embodiment using Macromedia's “Flash”, the above-described data transmission / reception program 320 is called into the user terminal 600 so that data can be obtained. There is an advantage that communication with the server 300 can be easily performed. “Flash” is a tool for creating Web contents by combining animations of sound and images, and is extremely effective for creating an interactive banner advertisement as in the present embodiment, and there is a great advantage that it can be used.

  Next, Embodiment 2 of the present invention will be described with reference to FIG. In the second embodiment, the stock price is displayed by a banner advertisement. There are many homepages that display stock prices, but in each case, only the stock price at the time of reading the page is displayed. Therefore, when the user wants to know the latest stock price, the page must be reloaded. However, it is convenient if the state of the stock price changing from moment to moment is displayed on the page as it is.

  FIG. 7A shows a portal page 624 in the political economy column of the portal site named “PQR”. On the right side of the portal page 624, a banner 626 named “On time” of a securities company is displayed. In the banner 626, a company name and code input field 628 and a search button 630 are prepared. As shown in FIG. 7 (B), when the company's data for which you want to know the stock price is entered in the input field 628 and the search button 630 is clicked, the database is accessed in the same manner as in the first embodiment, and the input data is matched. The stock price data of the company to be sent is transmitted to the user terminal 600, and the stock price is displayed in the display field 634 as shown in FIG. In the illustrated example, it can be seen from the time display 632 that the stock price of AA Co., Ltd. at 14:30 is 12,340 yen.

  Further, in the present embodiment, the database access program extracts stock price data from the stock price database at an appropriate time interval, for example, every 3 minutes, and transmits it to the user terminal. For this reason, the stock price is automatically updated every three minutes as shown in the time display 632A and the stock price display 634A in FIG. In the example shown in the figure, the stock price at 14:33 is 12,000 yen. Further, at 14:36 three minutes later, the stock price is 11,150 yen as shown in the time display 632B and the stock price display 634C in FIG.

  Thus, according to the present embodiment, the stock price in the banner is displayed corresponding to the change. Therefore, the user can know the latest stock price by simply referring to the banner without reloading the page.

  Next, Embodiment 3 of the present invention will be described with reference to FIG. The third embodiment is an example in which the present invention is applied to so-called online shopping. As shown in FIG. 8A, “DEF” is displayed on a PC or mobile phone sales page 650 of a shopping site named “STU”. A special sale banner 652 of the company is displayed. The intention is to promote the sale of the product by displaying a banner 652 of a cheap sale on a sales page 650 visited by a user who wants to purchase a PC or a mobile phone. The banner 652 displays a product name and price display field 656, a product selection button 654, a product detail explanation button 658, and a product purchase button 660. Until a product is selected, the explanation button 658 and the purchase button 660 are inactive, that is, display that does not accept a click is performed.

  A user who visits the sales page 650 refers to the sales page 650 and obtains information such as whether there is a new product and the price of the product desired to purchase. At this time, in this embodiment, a banner 652 is displayed, and further, a cheap product is displayed in the display field 656 in this banner 652. When the user is interested in these products and desires to purchase them, the corresponding product selection button 654 is checked as shown in FIG. In the illustrated example, “B, desktop” is selected. At this time, the explanation button 658 is activated. Here, when the user wants to know the details of the product, the user clicks an explanation button 658. Then, as shown in FIG. 8C, the details of “B, desktop” are displayed in the display column 664, the product image is displayed in the display column 662, and the purchase button 667 is activated. The user determines whether or not to purchase with reference to an image of the product and a detailed description.

  As a result, when the user decides to purchase, the user clicks the active purchase button 667. Then, as shown in FIG. 8D, a data input field 670 such as name, address, telephone number, card number, etc. is displayed, and a forward button 674 for proceeding to the next step is activated instead of the purchase button 667. It becomes. In this state, when the user inputs necessary data in the input field 670 and clicks the forward button 674, the input data is displayed again in the input field 670 for confirmation as shown in FIG. 8 (E). , A backward button 678 and a settlement button 680 are displayed. Then, when the user clicks the settlement button 680, as shown in FIG. 8 (F), the card company approval data is displayed in the display column 684 together with the display 682 “Thank you for your purchase”. As described above, according to the present embodiment, the user can perform shopping only by displaying the banner and clicking the button.

  Next, Embodiment 4 of the present invention will be described with reference to FIG. In the first embodiment, only the data server 300 is provided, but the embodiment in FIG. 9 is an example in which data servers 700 and 702 are provided in addition to the data server 300. These data servers 700 and 702 also have the same program as the data server 300. For example, when a campaign such as a sweepstakes as shown in FIG. 6 is jointly conducted by three companies A, B, and C, each company uses the data servers 300, 700, and 702. For example, Company A accumulates member data and winning data in the database 310 of the data server 300. Similarly, company B accumulates member data and winning data in the database of the data server 700. C accumulates member data and winning data in the database of the data server 702.

  Next, on the banner advertisement 606, the user inputs data for distinguishing the companies A to C together with the name and the like. Then, the transmission / reception program calling module described above can determine which data transmission / reception program of the data servers 300, 700, and 702 should be called with reference to the company distinction data. For example, when the user is a member of company B, the data transmission / reception program of the data server 700 is called. In this way, a plurality of companies can conduct a campaign jointly. In addition, each company can provide its own data server and build a database, so there is no risk of data leaking to other companies.

  When this embodiment is applied to the embodiment of FIG. 8, products of a plurality of companies can be displayed in the same banner. From the user's point of view, the user is free from the annoyance of displaying a large number of banners in the portal page, and can select a product by looking at one banner, which is very convenient.

In addition, this invention is not limited to the Example mentioned above, A various change can be added in the range which does not deviate from the summary of this invention. For example, the following are also included.
(1) The configuration shown in the above-described embodiment is an example, and can be changed so as to achieve the same effect. For example, in the above embodiment, the database 310, the data transmission / reception program 320, and the database access program 330 are provided in the same server, but this does not preclude providing them in different servers. Further, a plurality of databases may be prepared, and one database access program may be configured to access a plurality of databases. Furthermore, there are a mail server, a DNS server, a firewall server, and the like as servers connected to the Internet, and these may be provided as necessary.
(2) In the above embodiment, the present invention is mainly applied to a case where a banner is displayed on a web page on the Internet. In addition, users such as VOD (video on Demand) service, satellite or terrestrial digital broadcasting The present invention can be similarly applied to a system capable of bidirectionally exchanging information with a terminal. For example, by displaying the banner advertisement on a part of the display screen of digital broadcasting, the same effect as in the embodiment can be obtained. Data exchange between the user's television and the server is performed through a telephone line, a broadband line, or the like.
(3) In the above embodiment, the present invention is applied to a sweepstakes campaign, a stock price display, and shopping. However, the present invention is applicable to various interactive services.
(4) The files, programs, and modules shown in the above embodiment are distinguished for convenience of explanation, and even if they cannot be distinguished as a whole, the same functions can be achieved. It is.

  According to the present invention, data is input by a user on an advertisement display included in a portal site and the like, and the user does not move to the advertiser's page. Therefore, for banner advertisements such as reservations or purchases of various campaigns, questionnaires, products and services. It is effective.

It is a block diagram which shows the structure of Example 1 of this invention. It is a block diagram which shows the effect | action of the said Example 1. FIG. It is a block diagram which shows the effect | action of the said Example 1. FIG. It is a block diagram which shows the effect | action of the said Example 1. FIG. It is a flowchart which shows the operation | movement procedure of the said Example 1. It is explanatory drawing which shows the example of a display in 1 user terminal of the said Example. It is explanatory drawing which shows the example of a display of Example 2 of this invention. It is explanatory drawing which shows the example of a display of Example 3 of this invention. It is a block diagram which shows the structure of Example 4 of this invention.

Explanation of symbols

100, 200, 300: Server 102: Text data 210: Banner file 220: Banner processing program 222: Data input reception module 224: Input data confirmation module 226: Transmission / reception program call module 228: Instruction data display module 300, 700, 702: Data server 310: Database 320: Data transmission / reception program 322: Data reception module 324: Database access program start module 326: Data delivery module 330: Database access program 332: Received data processing module 334: Database access module 336: Reply data processing module 500 : Internet 600: User terminal 601: Computer main body 602: Display 604: Port Page 606: banner advertisement 608: input field 608A: display 610: button 610A: button 612: display 614: arrow 616: reply data 624: portal page 626: banner 628: input field 630: search buttons 632, 632A, 632B: time Display 634: Display fields 634A, 634C: Stock price display 650: Sales page 652: Banner 654: Selection button 656: Display field 658: Explanation button 660: Purchase button 666, 672, 678, 686: Backward button 662: Display field 664: Display field 667: Purchase button 670: Input field 674: Advance button 680: Settlement button 682: Display 684: Display field 700, 702: Data server

Claims (11)

When the user inputs data on the sub display added to the main display displayed on the user terminal, the display corresponding to the reply data obtained from the data server side corresponding to the input data is displayed on the sub display. A data transmission / reception method performed above,
A step of reading a data transmission / reception program for transmitting / receiving data between the user terminal and the data server when the user inputs data;
Transmitting the input data to the data server using the data transmission / reception program, and transmitting the reply data obtained on the data server based on the input data to the user terminal;
A data transmission / reception method comprising:   2. The main display is a web page of an advertisement display site on the Internet, the sub-display is a banner advertisement added to the web page, and the data is transmitted and received over the Internet. The data transmission / reception method described. The data transmission / reception program is placed on the data server side,
Data for displaying the banner advertisement is placed on the banner distribution server,
A transmission / reception program calling program for calling the data transmission / reception program from the data server side to the user terminal is placed on the banner distribution server,
3. The data transmission / reception method according to claim 2, wherein when the data for displaying the banner advertisement is read from the banner distribution server into the user terminal, the transmission / reception program calling program is read into the user terminal.   4. The data transmission / reception method according to claim 2, wherein the server on which data for displaying the web page of the advertisement display site is placed and the data server are configured separately.   2. The data transmission / reception method according to claim 1, wherein the main display is a television screen display of digital television broadcasting, and the sub-display is a display added to the television screen display.   The data server for the data transmission / reception method according to claim 1, comprising the data transmission / reception program.   4. A banner delivery server for a data transmission / reception method according to claim 3, wherein data for displaying the banner advertisement and a transmission / reception program calling program for calling the data transmission / reception program from the data server side to the user terminal. A banner distribution server characterized by comprising: When the user inputs data on the sub display added to the main display displayed on the user terminal, the display corresponding to the reply data obtained from the data server side corresponding to the input data is displayed on the sub display. A data transmission / reception system
Data is transmitted and received between the user terminal and the data server side, the input data is transmitted to the data server side, and the reply data obtained on the data server side based on the input data is transmitted to the user Data transmission / reception means for transmitting to the terminal,
A transmission / reception program reading means for reading the data transmission / reception means to the user terminal side when the user inputs the data;
A data transmission / reception system comprising:   9. The main display is a web page of an Internet advertisement display site, the sub-display is a banner advertisement added to the web page, and the data is transmitted and received over the Internet. The data transmission / reception system described. The data transmitting / receiving means is located on the data server side;
Data for displaying the banner advertisement is placed on the banner distribution server,
Sending and receiving means calling means for calling the data transmitting and receiving means from the data server side to the user terminal is placed in the banner distribution server,
10. The data transmission / reception system according to claim 9, wherein when transmitting data for displaying the banner advertisement from the banner distribution server to the user terminal, the transmission / reception means calling unit is read into the user terminal. The data transmission / reception system according to claim 9 or 10, wherein the server on which data for displaying the web page of the advertisement display site is placed and the data server are configured separately.

Images