JP2015072530A - Information processing apparatus, distribution method, and distribution program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To promote a user to purchase commodities.SOLUTION: An e-commerce server 20 includes: a distribution unit 20d for distributing a control program for controlling a page to be displayed on a user terminal 30, to the user terminal; and a storage unit 20f which stores a coupon ID on a storage unit in association with a user ID, on receipt of a registration request including the user ID and the coupon ID. When a button is designated by a user in a page where multiple kinds of coupons can be selected and there are one or more buttons for selecting the coupons, the control program causes the user terminal 30 to execute a transmission control procedure which controls the registration request including the user ID and the coupon ID to be transmitted to the e-commerce server 20 without screen transition, and a change procedure which changes a display state of the designated button, and changes a link state in the page so as to enable a link to a page for confirming user selection state.

Description

  The present invention relates to an information processing device, a distribution method, and a distribution program.

  Patent Document 1 below discloses a coupon management device that determines whether or not an electronic coupon can be used. In addition, the information processing apparatus delivers a coupon list page in which a button for acquiring an electronic coupon is provided for each electronic coupon to the user terminal, and a button provided on the coupon list page displayed on the user terminal There is also a conventional technique in which an electronic coupon corresponding to a designated button is provided to the user when designated by the user.

JP 2012-27739 A

  However, in the above-described conventional technology, for example, when the user designates a button, a transition is made to a page for explaining a coupon. For this reason, in the said prior art, a user leaves | separates from the page of a coupon list, There exists a problem that the opportunity which acquires an electronic coupon is missed. As a result, the conventional technology has a problem that it is difficult for the user to promote the purchase of the product.

  The occurrence of such a problem is not limited to the case where the user acquires an electronic coupon from the coupon list page. For example, on the product description page explaining the product, if the user specifies the type and quantity of the product and then specifies a button labeled “Add to Cart”, even if the user wants to purchase the same product, This also occurs in the case where the page changes to a page about information about products in the cart. That is, in such a case, even if the user wants to purchase the same product, if a button with the notation “Add to Cart” is specified, the page for specifying the quantity of the product, etc. It will transition to. Therefore, even in this case, there is a problem that it is difficult to promote the purchase of the product to the user.

  Therefore, the present invention has been made to solve the above-described problems of the related art, and an object of the present invention is to promote purchase of a product for a user.

  An information processing apparatus according to a first aspect of the present invention for solving the above-described problem is an information processing apparatus capable of communicating with a user terminal, for example. A registration request including a delivery unit that delivers to a user terminal, user identification information that identifies a user of the user terminal transmitted from the user terminal, and selection target identification information that identifies a selection target selected by the user A storage unit that stores the selection target object identification information in a storage unit in association with the user identification information, and the control program stores a plurality of types of the selection target in the user terminal. A selection page that can select an object or a plurality of selection objects of the same type, and is provided with one or more selection buttons for selecting the selection object In this case, when the selection button is designated by the user, control is performed so that a registration request including the user identification information and the selection object identification information is transmitted to the information processing apparatus without screen transition. When the transmission control procedure and the selection button are designated by the user, the display of the designated selection button is changed, and the link for changing to the page for confirming the selection status of the user is valid And a change procedure for changing the state of the link on the selection page.

  The distribution method according to the second aspect of the present invention includes, for example, a step in which a computer distributes a page including a control program to a user terminal, and a user identification that identifies a user of the user terminal transmitted from the user terminal. When a registration request including information and selection target identification information for identifying a selection target selected by the user is received, the selection target identification information is stored in the storage unit in association with the user identification information The control program is a selection page that allows the user terminal to select a plurality of types of selection objects or a plurality of selection objects of the same type, the selection objects In a selection page provided with one or more selection buttons for selecting an item, when the selection button is designated by the user, the user ID is not changed without screen transition. A transmission control procedure for controlling to transmit a registration request including information and the selection object identification information to the information processing apparatus, and display of the designated selection button when the selection button is designated by the user And a change procedure for changing the link state on the selection page so that the link for transitioning to the page for confirming the selection status of the user is in a valid state. To do.

  The distribution program according to the third aspect of the present invention includes, for example, a procedure for distributing a page including a control program to a user terminal to a computer, and a user identification for identifying a user of the user terminal transmitted from the user terminal. When a registration request including information and selection target identification information for identifying a selection target selected by the user is received, the selection target identification information is stored in the storage unit in association with the user identification information The control program is a selection page that allows the user terminal to select a plurality of types of selection objects or a plurality of selection objects of the same type, the selection objects In the selection page provided with one or more selection buttons for selecting the item, when the selection button is designated by the user, the screen is not changed, and A transmission control procedure for controlling the registration request including the user identification information and the selection object identification information to be transmitted to the information processing apparatus, and the selected selection when the selection button is designated by the user. A change procedure for changing the state of the link on the selected page so that the link for changing to the page for changing the display of the button and confirming the selection status of the user becomes valid. It is characterized by.

  According to the present invention, purchase of a product can be promoted to a user.

FIG. 1 is a conceptual diagram for explaining an example of an outline of processing in the first embodiment. FIG. 2 is a system configuration diagram illustrating an example of an electronic commerce system according to the first embodiment. FIG. 3 is a diagram illustrating an example of the data structure of the coupon DB. FIG. 4 is a diagram illustrating an example of a data structure of the acquired coupon DB. FIG. 5 is a diagram illustrating an example of a coupon list page. FIG. 6 is a block diagram illustrating an example of a functional configuration of the user terminal according to the first embodiment. FIG. 7 is a diagram illustrating an example of a coupon list page. FIG. 8 is a diagram illustrating an example of a coupon list page. FIG. 9 is a diagram illustrating an example of a store page. FIG. 10 is a sequence diagram of the electronic commerce system in the first embodiment. FIG. 11 is a diagram illustrating an example of a coupon list page. FIG. 12 is a diagram illustrating an example of a coupon list page. FIG. 13A is a diagram illustrating an example of a data structure of an acquired coupon DB of another example. FIG. 13B is a diagram illustrating an example of a coupon list page. FIG. 14A is a diagram illustrating an example of a data structure of a product management DB when the display of the product description page is controlled. FIG. 14B is a diagram illustrating an example of a data structure of a product management DB in a case where display of a product description page is controlled. FIG. 15 is a sequence diagram of the electronic commerce system in the case where the display of the product description page is controlled. FIG. 16A is a diagram illustrating an example of a product description page. FIG. 16B is a diagram illustrating an example of a product description page. FIG. 17 is a hardware configuration diagram illustrating an example of a computer that implements the functions of the information processing apparatus.

(First embodiment)
First, a first embodiment of the present invention will be described with reference to the drawings.

[Outline of processing]
FIG. 1 is a conceptual diagram for explaining an example of an outline of processing in the first embodiment.

  As illustrated in FIG. 1, the electronic commerce system 10 according to the first embodiment includes an electronic commerce server 20 that is an information processing apparatus, and a user terminal 30. The electronic commerce server 20 and the user terminal 30 are communicably connected via a network.

  When receiving a request for displaying a coupon list page on the user terminal 30 from the user, the user terminal 30 transmits a request for distributing the coupon list page to the user terminal 30 to the electronic commerce server 20. The coupon list page is an example of a selection page or an electronic coupon selection page. When receiving the request, the electronic commerce server 20 distributes the coupon list page 32 according to the received request. And the user terminal 30 displays the page 32 of the coupon list delivered from the electronic commerce server 20 on the display device 31 as shown on the left side in FIG. The coupon list page 32 shown on the left side of the example of FIG. 1 includes, for example, buttons 32a to 32h.

  The button 32a is a button for the user to obtain an electronic coupon for discounting the purchase price of glasses with a regular price of 5500 yen from the regular price by 500 yen. In the following description, “electronic coupon” may be simply abbreviated as “coupon”. Moreover, a coupon is an example of a selection target object. When the user designates the button 32a and selects a coupon corresponding to the button 32a, the selected coupon is acquired by the user. When the user acquires a coupon corresponding to the button 32a, the button 32b is in a state that can be specified by the user, and when specified, the button 32b may use a page related to glasses that is a target product of the coupon or a coupon. It is possible to transition to a store page. That is, the link to such a page becomes valid. However, when the user has not acquired the coupon corresponding to the button 32a, the button 32b is in a state that cannot be specified by the user, and the page related to the glasses that is the target product of the coupon described above, or the coupon The link to the store page that can be used is invalid. Further, when the user has not acquired a coupon corresponding to the button 32a, the display of the button 32b is reversed compared to the case where the user has acquired the coupon corresponding to the button 32a.

  The button 32c is a button for the user to obtain a coupon for discounting the purchase price of a glass with a regular price of 800 yen from the regular price by 200 yen. When the user designates the button 32c and selects a coupon corresponding to the button 32c, the selected coupon is acquired by the user. When the user acquires a coupon corresponding to the button 32c, the button 32d is in a state that can be specified by the user, and when specified, the page about the glass that is the target product of the coupon or the coupon can be used. It is possible to transition to a store page. That is, the link to such a page becomes valid. However, when the user has not acquired a coupon corresponding to the button 32c, the button 32d is in a state that cannot be specified by the user, and the page related to the glass that is the target product of the coupon described above, or the coupon The link to the store page that can be used is invalid. Furthermore, the display of the button 32d is inverted when the user has not acquired a coupon corresponding to the button 32c, compared to the case where the user has acquired a coupon corresponding to the button 32c.

  The button 32e is a button for the user to obtain a coupon for discounting the purchase price of a PC (Personal Computer) having a regular price of 30000 yen from the regular price by 5000 yen. When the user designates the button 32e and selects a coupon corresponding to the button 32e, the selected coupon is acquired by the user. When the user obtains a coupon corresponding to the button 32e, the button 32f is in a state that can be designated by the user, and when designated, the button 32f may use a page related to a PC that is a target product of the coupon or a coupon. It is possible to transition to a store page. That is, the link to such a page becomes valid. However, the button 32f is in a state that cannot be specified by the user when the user has not acquired a coupon corresponding to the button 32e, and the page related to the PC that is the target product of the coupon described above, or the coupon The link to the store page that can be used is invalid. Furthermore, when the user has not acquired a coupon corresponding to the button 32e, the display of the button 32f is reversed compared to the case where the user has acquired the coupon corresponding to the button 32e.

  The button 32g is a button for the user to obtain a coupon for discounting the purchase price of a watch with a regular price of 5000 yen from the regular price by 1000 yen. When the user designates the button 32g and selects a coupon corresponding to the button 32g, the selected coupon is acquired by the user. When the user obtains a coupon corresponding to the button 32g, the button 32h is in a state that can be designated by the user, and when designated, the page about the clock that is the target product of the coupon or the coupon can be used. It is possible to transition to a store page. That is, the link to such a page becomes valid. However, the button 32h is in a state that cannot be specified by the user when the user has not acquired the coupon corresponding to the button 32g, and the page related to the clock that is the target product of the coupon described above, or the coupon The link to the store page that can be used is invalid. Furthermore, when the user has not acquired a coupon corresponding to the button 32g, the display of the button 32h is reversed compared to the case where the user has acquired the coupon corresponding to the button 32g.

  In the present embodiment, the page 32 of the coupon list distributed from the electronic commerce server 20 to the user terminal 30 includes a control program for controlling the display of the page 32. In the present embodiment, the control program is, for example, JavaScript (registered trademark). The user terminal 30 controls the display of the coupon list page 32 by executing the control program.

  For example, the user terminal 30 executes the following process by executing a control program. That is, when the user terminal 30 detects that any one of the buttons 32a, 32c, 32e, and 32g for acquiring a coupon is designated, the user ID for identifying the user and the designated button A registration request including a coupon ID for identifying a coupon corresponding to is sent to the electronic commerce server 20. The electronic commerce server 20 that has received the user ID and the coupon ID transmitted from the user terminal 30 associates the user ID and the coupon ID included in the received registration request and stores them in the storage unit. Thereby, the electronic commerce server 20 can grasp | ascertain the coupon which the user has acquired for every user.

  When the user terminal 30 detects that any one of the buttons 32a, 32c, 32e, and 32g for acquiring a coupon is specified, the user cannot specify the specified button by the user. And Thereby, generation | occurrence | production of the situation where the acquired coupon is acquired again by the user can be suppressed. When the user terminal 30 detects that any one of the buttons 32a, 32c, 32e, and 32g for acquiring a coupon is designated, the target of the coupon corresponding to the designated button described above. A button for transitioning to a page relating to a product or a store page where coupons can be used is in a state that can be specified by the user. Thereby, when the button for transitioning to the above-described page is designated, transition to the above-described page is performed. Thus, in this embodiment, even if a button for acquiring a coupon is designated, the page of the coupon list is not changed from the page of the coupon list for acquiring the coupon to another page. It remains displayed. Therefore, according to this embodiment, generation | occurrence | production of the situation where a user misses the opportunity to acquire an electronic coupon can be suppressed. As a result, according to the present embodiment, purchase of a product can be promoted to the user. Moreover, according to this embodiment, when the button for acquiring a coupon is designated, the link to the page of the store which can use a coupon becomes effective. Thereby, it is possible to achieve both the acquisition of a large number of electronic coupons and the guidance of the coupon acquirer to the store page.

  Here, the case where the button 32c is designated on the page 32 shown on the left side of the example of FIG. 1 will be described as an example. In this case, as illustrated in the example of FIG. 1, the user terminal 30 performs electronic commerce with the user ID “A001” used when the user logs in and the coupon ID “C001” of the coupon corresponding to the button 32 c. Send to server 20. The electronic commerce server 20 has an acquired coupon DB (Data Base) 20b. Acquired coupon DB20b has the acquired coupon table in which the coupon ID of the coupon which the user acquired is registered for every user ID. When receiving a registration request including the user ID “A001” and the coupon ID “C001” from the user terminal 30, the electronic commerce server 20 displays the acquired coupon table corresponding to the user ID “A001” in the acquired coupon DB 20 b. Coupon ID “C001” is registered. Thereby, the electronic commerce server 20 can grasp that the user indicated by the user ID “A001” has already acquired the coupon indicated by the coupon ID “C001”.

  Then, the user terminal 30 puts the designated button 32c into a state that cannot be designated by the user as in the page 32 shown in the center of the example of FIG. Further, the user terminal 30 changes the notation of the button 32c from “Acquire coupon” to “Acquired”. As described above, when the user 32 designates the button 32c for acquiring a coupon, the user terminal 30 asynchronously transmits a registration request to the electronic commerce server 20 as described above, and the button 32c is displayed without screen transition. Change the notation from “Acquire coupon” to “Acquired”. Furthermore, the user terminal 30 sets the button 32d in a state that can be specified by the user. In addition, the user terminal 30 is in a state in which the button 32d is designated, so that the user terminal 30 can make a transition to a page related to the glass that is the target product of the coupon or a store page where the coupon can be used. In addition, the user terminal 30 restores the display of the button 32d that has been reversed. Thus, even if the button 32c for acquiring a coupon is designated, the page 32 of the coupon list is displayed without changing from the page 32 of the coupon list for acquiring the coupon to another page. It remains. Therefore, according to this embodiment, generation | occurrence | production of the situation where a user misses the opportunity to acquire an electronic coupon can be suppressed. As a result, according to the present embodiment, purchase of a product can be promoted to the user. Moreover, according to this embodiment, when the button 32c is designated, the link to the store page where the coupon can be used becomes valid. Thereby, it is possible to achieve both the acquisition of a large number of electronic coupons and the guidance of the coupon acquirer to the store page.

  Further, the case where the button 32e is designated on the page 32 shown in the center of the example of FIG. 1 will be described as an example. In this case, although not shown in FIG. 1, the user terminal 30 includes a registration including the user ID “A001” used when the user logs in and the coupon ID “E001” of the coupon corresponding to the button 32e. The request is transmitted to the electronic commerce server 20. When the electronic commerce server 20 receives a registration request including the user ID “A001” and the coupon ID “E001” from the user terminal 30, although not illustrated in FIG. 1, the user ID “ Coupon ID “E001” is registered in the acquired coupon table corresponding to “A001”. Thereby, the electronic commerce server 20 can grasp that the user indicated by the user ID “A001” has already acquired the coupon indicated by the coupon ID “E001”.

  Then, the user terminal 30 puts the designated button 32e into a state that cannot be designated by the user, as in the page 32 shown on the right side of the example of FIG. Further, the user terminal 30 changes the notation of the button 32e from “Acquire coupon” to “Acquired”. As described above, when the user 32 designates the button 32e for acquiring a coupon, the user terminal 30 asynchronously transmits a registration request to the electronic commerce server 20 as described above, and the button 32e does not change the screen. Change the notation from “Acquire coupon” to “Acquired”. Furthermore, the user terminal 30 sets the button 32f in a state that can be specified by the user. In addition, the user terminal 30 is in a state in which the button 32f is designated so that the user terminal 30 can transition to a page related to a PC that is a coupon target product or a store page where the coupon can be used. In addition, the user terminal 30 restores the display of the button 32f that has been reversed. Thus, even if the button 32e for acquiring a coupon is designated, the page 32 of the coupon list is displayed without changing from the page 32 of the coupon list for acquiring the coupon to another page. It remains. Therefore, according to this embodiment, generation | occurrence | production of the situation where a user misses the opportunity to acquire an electronic coupon can be suppressed. As a result, according to the present embodiment, purchase of a product can be promoted to the user. Moreover, according to this embodiment, when the button 32e is designated, the link to the page of the store which can use a coupon becomes effective. Thereby, it is possible to achieve both the acquisition of a large number of electronic coupons and the guidance of the coupon acquirer to the store page.

  In addition, the user terminal 30 designates one of the buttons 32b, 32d, 32f, and 32h in a state in which the user terminal 30 can transition to a page related to the target product of the coupon or a store page where the coupon can be used. If it is detected, the following processing is performed. That is, the user terminal 30 displays on the display device 31 a page related to the target product of the coupon corresponding to the designated button or a store page where the coupon can be used.

  Here, a case where the button 32d is designated will be described as an example. In this case, as illustrated in the example of FIG. 1, the user terminal 30 displays a page 33 of a store “Grasmart” on which the coupon corresponding to the button 32 d can be used on the display device 31. The page 33 shown in the example of FIG. 1 includes the content of the total amount “600 yen” when a coupon of 200 yen discount is used for the glass that is the target product of the coupon. Here, the page 33 shown in the example of FIG. 1 is provided with a button 33a for returning to the coupon list and a button 33b for proceeding to the order procedure.

[Configuration of Electronic Commerce System 10 and Electronic Commerce Server 20]
FIG. 2 is a system configuration diagram illustrating an example of the electronic commerce system 10 according to the first embodiment. The electronic commerce system 10 in this embodiment includes an electronic commerce server 20 and a user terminal 30. The electronic commerce server 20 and the user terminal 30 can transmit and receive communication data via the communication line 11 and the base station 12 connected to the communication line 11.

  The electronic commerce server 20 includes a coupon DB 20a, an acquired coupon DB 20b, a page generation unit 20c, a distribution unit 20d, a reception unit 20e, and a storage unit 20f.

  In the coupon DB 20a, information related to a coupon to be acquired displayed in the coupon list 32 is registered. FIG. 3 is a diagram illustrating an example of the data structure of the coupon DB 20a. The coupon DB 20a illustrated in the example of FIG. 3 includes items of “coupon ID” and “content”. In the item “Coupon ID”, the coupon ID of the coupon to be acquired displayed in the coupon list 32 is registered. In the “content” item, a description of what kind of coupon the coupon indicated by the coupon ID registered in the “coupon ID” item is registered. For example, the first record of the coupon DB 20a illustrated in the example of FIG. 3 indicates that the coupon indicated by the coupon ID “C001” is a 200-yen discount coupon from the list price.

  In the acquired coupon DB 20b, the coupon ID of the coupon acquired by the user is registered for each user by the storage unit 20f described later. FIG. 4 is a diagram illustrating an example of a data structure of the acquired coupon DB 20b. The acquired coupon DB 20b illustrated in the example of FIG. 4 has an acquired coupon table in which the coupon ID of the coupon acquired by the user is registered for each user ID. The acquired coupon DB 20b illustrated in the example of FIG. 4 includes an acquired coupon table in which the coupon ID of the coupon acquired by the user indicated by the user ID “A001” is registered. In the example of FIG. 4, the coupon ID “C001” is stored in the acquired coupon table by the storage unit 20 f described later.

  When receiving the request for distributing the coupon list page transmitted from the user terminal 30 to the user terminal 30, the receiving unit 20e transmits the received request to the page generation unit 20c. Further, when receiving the registration request including the user ID and the coupon ID transmitted from the user terminal 30, the receiving unit 20e transmits the received registration request to the storage unit 20f.

  When the page generation unit 20c receives a request transmitted from the reception unit 20e to distribute the coupon list page to the user terminal 30, the page generation unit 20c acquires information (coupon ID and content) related to all coupons registered in the coupon DB 20a. . Then, the page generation unit 20c specifies the acquired coupon table corresponding to the user ID included in the received request from the acquired coupon table of the acquired coupon DB 20b, and is registered in the specified acquired coupon table. Get all coupon IDs. And the page production | generation part 20c produces | generates the page of the coupon list for a user to acquire the coupon which coupon ID other than coupon ID acquired from the acquired coupon table among all coupon ID acquired from coupon DB20a shows. . In this way, the page generation unit 20c generates a coupon list page for allowing the user to acquire a coupon that the user has not acquired. Here, the page generation unit 20c generates a coupon list page including the control program described above. Moreover, the page generation part 20c will be in the state which can be designated by a user, when a user acquires the button (1st button) for a user to acquire a coupon for every coupon, and a user acquires, and when it is specified Of a coupon list provided with a button (second button) that enables transition to a page related to a target product of a coupon corresponding to a designated button or a store page where a coupon can be used Generate a page. In addition, when the user has not acquired the coupon, the second button is in a state that cannot be specified by the user, and the page related to the target product of the coupon described above or a store where the coupon can be used. The link to the page is invalid. Furthermore, the display of the second button is reversed when the user has not acquired a coupon compared to the case where the user has acquired the coupon.

  For example, when the coupon ID is not registered in the acquired coupon table corresponding to the user ID included in the received request, the page generation unit 20c registers the coupon ID in the coupon DB 20a as illustrated in FIG. A coupon list page 32 is generated in which all the coupons obtained can be acquired by the user. Here, in the coupon list page 32 shown in the example of FIG. 5, the first button described above corresponds to the buttons 32a, 32c, 32e, and 32g, and the second button described above corresponds to the buttons 32b, 32d, and 32f. , 32h.

  The distribution unit 20d distributes the page generated by the page generation unit 20c to the user terminal 30 that has requested transmission of the page via the communication line 11 and the base station 12.

  When the storage unit 20f receives a registration request including the user ID and the coupon ID transmitted from the receiving unit 20e, the storage unit 20f corresponds to the user ID included in the received registration request from the acquired coupon table of the acquired coupon DB 20b. Identify the acquired coupon table. Then, the storage unit 20f stores the coupon ID included in the received registration request in the identified acquired coupon table. Thereby, the electronic commerce server 20 can grasp that the user indicated by the user ID has already acquired the coupon indicated by the coupon ID. Then, when the received coupon ID is stored in the acquired coupon table, the storage unit 20f displays information indicating that the association between the user ID and the coupon ID included in the registration request is completed, and the communication line 11 and the base station. 12 to the user terminal 30 that is the transmission source of the registration request.

  For example, when the registration request including the user ID “A001” and the coupon ID “C001” transmitted from the receiving unit 20e is received, the storage unit 20f, as shown in the example of FIG. Coupon ID “C001” is stored in the acquired coupon table corresponding to “A001”. Thereby, the electronic commerce server 20 can grasp that the user indicated by the user ID “A001” has already acquired the coupon indicated by the coupon ID “E001”. The storage unit 20f then sends information indicating that the association between the user ID “A001” and the coupon ID “C001” included in the registration request is completed via the communication line 11 and the base station 12. It transmits to the user terminal 30 of the transmission source.

[Configuration of User Terminal 30]
The user terminal 30 is, for example, a portable PC (Personal Computer), a PDA (Personal Digital Assistant), a smartphone, or the like used by the user, and a browser application (for example, a browser program) is installed. In this embodiment, a standard browser program installed in the user terminal 30 interprets and executes a control program such as JavaScript. However, in smart devices such as smartphones, there are other web contents. Various applications that can display are sometimes installed. Therefore, the functions based on the control program may be realized in the user terminal 30 by interpreting and executing a control program such as JavaScript by these applications. FIG. 6 is a block diagram illustrating an example of a functional configuration of the user terminal according to the first embodiment. The user terminal 30 in this embodiment includes a data transmission / reception unit 301, a display control unit 302, a change unit 303, a linking information transmission control unit 304, a display device 31, and an input device 311.

  Among the functions of the user terminal 30, the data transmission / reception unit 301, the display control unit 302, the changing unit 303, and the linking information transmission control unit 304 are realized by a browser program executed by a calculation device in the user terminal 30.

  In particular, the changing unit 303 and the linking information transmission control unit 304 are realized by a browser program executing a control program included in a page distributed from the electronic commerce server 20.

  The data transmission / reception unit 301 transmits various types of information to the electronic commerce server 20 via the base station 12 and the communication line 11. Further, the data transmission / reception unit 301 receives various types of information transmitted from the electronic commerce server 20 via the communication line 11 and the base station 12. For example, when the data transmission / reception unit 301 receives a request for displaying a coupon list page on the user terminal 30 from the user via the input device 311 such as a touch panel, the data transmission / reception unit 301 sends a request to distribute the coupon list page to the user terminal 30. The data is transmitted to the electronic commerce server 20 via the base station 12 and the communication line 11. The data transmission / reception unit 301 transmits the request including the user ID used when the user logs in. In addition, when the data transmission / reception unit 301 receives a registration request including the user ID and coupon ID transmitted from the association information transmission control unit 304 and an instruction to transmit the registration request to the electronic commerce server 20, the received registration is received. The request is transmitted to the electronic commerce server 20 via the base station 12 and the communication line 11. In addition, when the data transmission / reception unit 301 receives the coupon list page transmitted from the electronic commerce server 20 via the communication line 11 and the base station 12, the data transmission / reception unit 301 transmits the received page to the display control unit 302. In addition, when the data transmission / reception unit 301 receives information indicating that the association between the user ID and the coupon ID transmitted from the electronic commerce server 20 is completed via the communication line 11 and the base station 12, the received information Is transmitted to the display control unit 302.

  The display control unit 302 controls display on the display device 31. For example, when receiving the coupon list page transmitted from the data transmitting / receiving unit 301, the display control unit 302 controls the display device 31 to display the received coupon list page. For example, when receiving the coupon list page 32 shown in the example of FIG. 5, the display control unit 302 controls the display device 31 so that the coupon list page 32 is displayed on the display device 31. The display device 31 is a liquid crystal panel, for example, and displays an image such as a page under the control of the display control unit 301. In addition, when receiving the coupon list page transmitted from the data transmitting / receiving unit 301, the display control unit 302 transmits the received coupon list page to the changing unit 303.

  Further, when receiving an instruction from the changing unit 303, the display control unit 301 changes the display and state of the buttons on the coupon list page displayed on the display device 31 based on the received instruction. When the display control unit 301 receives information indicating that the association between the user ID and the coupon ID transmitted from the data transmission / reception unit 301 is completed, the display control unit 301 transmits the received information to the change unit 303.

  When the user operates the input device 311 and designates the above first button provided on the coupon list page displayed on the display device 31, the changing unit 303 determines that the first button is set by the user. It is possible to detect that it has been specified. Then, when detecting that the first button has been designated, the changing unit 303 transmits information indicating that the first button has been designated to the association information transmission control unit 304.

  In addition, when the change unit 303 receives the information indicating that the association between the user ID and the coupon ID transmitted from the display control unit 301 is completed, the change unit 303 instructs to highlight the first button specified by the user. It transmits to the display control unit 301. Further, when the changing unit 303 receives information indicating that the association between the user ID and the coupon ID transmitted from the display control unit 301 is completed, the first button specified by the user cannot be specified by the user. An instruction to change the state of the designated first button is transmitted to the display control unit 301 so as to be in the state. In addition, when the change unit 303 receives information indicating that the association between the user ID and the coupon ID transmitted from the display control unit 301 is completed, the change unit 303 corresponds to the first button specified by the user. An instruction to restore the display of the button 2 from the reverse display to the original is transmitted to the display control unit 301. In addition, when receiving the information indicating that the association between the user ID and the coupon ID transmitted from the display control unit 301 is completed, the changing unit 303 receives the second button corresponding to the first button designated by the user. When the second button is designated, the second button is set so that, when the second button is designated, the transition to the page related to the target product of the coupon or the store page where the coupon can be used is possible. An instruction to change the state is transmitted to the display control unit 301.

  For example, the coupon list page 32 shown in the example of FIG. 5 is displayed on the display device 31, the user specifies the button 32c, and changes the user ID “A001” and the coupon ID “C001” transmitted from the display control unit 301. The case where the part 303 receives will be described. In this case, the changing unit 303 changes the notation of the button 32c designated by the user to “acquired” and transmits an instruction to highlight the button 32c to the display control unit 301. In addition, the changing unit 303 transmits an instruction to change the state of the button 32c to the display control unit 301 so that the button 32c cannot be specified by the user. In addition, the changing unit 303 transmits an instruction to restore the display of the button 32d corresponding to the button 32c from the reverse display to the display control unit 301. Further, the changing unit 303 makes the button 32d selectable, and when the button 32d is specified, the page can be changed to a page related to the target product of the coupon or a store page where the coupon can be used. In addition, an instruction to change the state of the button 32 d is transmitted to the display control unit 301. Thereby, the content of the coupon list page 32 displayed on the display device 31 is changed from the content of the coupon list page 32 shown in the example of FIG. 5 to the content of the coupon list page 32 shown in the example of FIG. The

  As described above, even when the button 32c for acquiring a coupon is designated, the page 32 of the coupon list is displayed without transitioning from the page 32 of the coupon list for acquiring the coupon to another page. It has been done. Therefore, according to this embodiment, generation | occurrence | production of the situation where a user misses the opportunity to acquire an electronic coupon can be suppressed. As a result, according to the present embodiment, purchase of a product can be promoted to the user. Moreover, according to this embodiment, when the button 32c is designated, the link to the store page where the coupon can be used becomes valid. Thereby, it is possible to achieve both the acquisition of a large number of electronic coupons and the guidance of the coupon acquirer to the store page.

  Also, the coupon list page 32 shown in the example of FIG. 7 is displayed on the display device 31, the user specifies the button 32e, and changes the user ID “A001” and the coupon ID “E001” transmitted from the display control unit 301. The case where the part 303 receives will be described. In this case, the changing unit 303 changes the notation of the button 32e designated by the user to “acquired” and transmits an instruction to highlight the button 32e to the display control unit 301. In addition, the changing unit 303 transmits an instruction to change the state of the button 32e to the display control unit 301 so that the button 32e cannot be specified by the user. In addition, the changing unit 303 transmits an instruction to restore the display of the button 32f corresponding to the button 32e from the reverse display to the display control unit 301. Further, the changing unit 303 makes the button 32f selectable, and when the button 32f is specified, the change unit 303 can transition to a page related to the target product of the coupon or a store page where the coupon can be used. In addition, an instruction to change the state of the button 32 f is transmitted to the display control unit 301. Thereby, the content of the page 32 of the coupon list displayed on the display device 31 is changed from the content of the page 32 of the coupon list shown in the example of FIG. 7 to the content of the page 32 of the coupon list shown in the example of FIG. The

  As described above, even when the button 32e for acquiring a coupon is designated, the page 32 of the coupon list is displayed without changing from the page 32 of the coupon list for acquiring the coupon to another page. It has been done. Therefore, according to this embodiment, generation | occurrence | production of the situation where a user misses the opportunity to acquire an electronic coupon can be suppressed. As a result, according to the present embodiment, purchase of a product can be promoted to the user. Moreover, according to this embodiment, when the button 32e is designated, the link to the page of the store which can use a coupon becomes effective. Thereby, it is possible to achieve both the acquisition of a large number of electronic coupons and the guidance of the coupon acquirer to the store page.

  When the coupon list page 32 shown in the example of FIG. 7 is displayed on the display device 31 and the button 32d is designated by the user, the display control unit 302 uses the coupon shown in the example of FIG. A store page 33 or the like that can be stored is acquired from the electronic commerce server 20, and the display device 31 is controlled to display the acquired page 33.

  When the association information transmission control unit 304 receives the information transmitted from the changing unit 303 and indicating that the first button has been designated, the association information transmission control unit 304 performs the following processing. That is, the association information transmission control unit 304 electronically transmits a registration request including the user ID used when the user logs in and the coupon ID of the coupon corresponding to the designated first button, and the registration request. An instruction to be transmitted to the commercial transaction server 20 is transmitted to the data transmitting / receiving unit 301. For example, when the association information transmission control unit 304 receives information indicating that the button 32c transmitted from the change unit 303 is designated, the user ID “A001” used when the user logs in, and the button 32c. An instruction to transmit a registration request including the coupon ID “C001” and a registration request including the user ID “A001” and the coupon ID “C001” to the electronic commerce server 20 is transmitted to the data transmission / reception unit 301.

[Operation of Electronic Commerce System 10]
FIG. 10 is a sequence diagram of the electronic commerce system 10 according to the first embodiment.

  As illustrated in the example of FIG. 10, first, when the data transmitting / receiving unit 301 receives a request for displaying a coupon list page on the user terminal 30 from the user via the input device 311 such as a touch panel, the coupon list page is displayed. Is transmitted to the electronic commerce server 20 (S1). The request includes a user ID used when the user logs in.

  When receiving the request for distributing the coupon list page transmitted from the user terminal 30 to the user terminal 30, the receiving unit 20e transmits the received request to the page generation unit 20c. And the page production | generation part 20c will acquire the information (coupon ID and content) regarding all the coupons registered into coupon DB20a, if the request | requirement which distributes the page of the coupon list transmitted from the receiving part 20e to the user terminal 30 is received. (S2). Then, the page generation unit 20c specifies the acquired coupon table corresponding to the user ID included in the received request from the acquired coupon table of the acquired coupon DB 20b, and is registered in the specified acquired coupon table. All coupon IDs are acquired (S3).

  And the page production | generation part 20c produces | generates the page of the coupon list for a user to acquire the coupon which coupon ID other than coupon ID acquired from the acquired coupon table among all coupon ID acquired from coupon DB20a shows. (S4). In this way, the page generation unit 20c generates a coupon list page for allowing the user to acquire a coupon that the user has not acquired.

  Then, the distribution unit 20d distributes the coupon list page generated by the page generation unit 20c to the user terminal 30 that has requested transmission of the coupon list page (S5).

  And the data transmission / reception part 301 will transmit the received page to the display control part 302, if the page of the coupon list transmitted from the electronic commerce server 20 is received. Upon receiving the coupon list page transmitted from the data transmission / reception unit 301, the display control unit 302 controls the display device 31 to display the received coupon list page (S6).

  Then, when detecting that the first button has been designated, the changing unit 303 transmits information indicating that the first button has been designated to the association information transmission control unit 304. When the association information transmission control unit 304 receives the information indicating that the first button transmitted from the changing unit 303 is specified, the user ID used when the user logs in and the specified first ID A registration request including the coupon ID of the coupon corresponding to the button and an instruction to transmit the registration request to the electronic commerce server 20 are transmitted to the data transmitting / receiving unit 301. When the data transmission / reception unit 301 receives the registration request including the user ID and the coupon ID transmitted from the association information transmission control unit 304 and the instruction to transmit the registration request to the electronic commerce server 20, the data transmission / reception unit 301 displays the received registration request. It transmits to the electronic commerce server 20 (S7).

  When receiving the registration request including the user ID and the coupon ID transmitted from the user terminal 30, the receiving unit 20e transmits the received registration request to the storage unit 20f. When the storage unit 20f receives the registration request transmitted from the reception unit 20e, the storage unit 20f specifies the acquired coupon table corresponding to the user ID included in the received registration request from the acquired coupon table of the acquired coupon DB 20b. . Then, the storage unit 20f stores the coupon ID included in the received registration request in the identified acquired coupon table (S8). Thereby, user ID and coupon ID are linked | related.

  Then, the storage unit 20f transmits information indicating that the association between the user ID and the coupon ID is completed to the user terminal 30 that is the transmission source of the registration request (S9).

  When the data transmission / reception unit 301 receives information indicating that the association between the user ID and the coupon ID transmitted from the electronic commerce server 20 is completed, the data transmission / reception unit 301 transmits the received information to the display control unit 302. When the display control unit 302 receives information indicating that the association between the user ID and the coupon ID transmitted from the data transmission / reception unit 301 is completed, the display control unit 302 transmits the received information to the change unit 303. When the change unit 303 receives the information indicating that the association between the user ID and the coupon ID transmitted from the display control unit 301 is completed, the first button specified by the user is not specified by the user. In such a manner, an instruction to change the state of the designated first button is transmitted to the display control unit 301. Further, when receiving the information indicating that the association between the user ID and the coupon ID transmitted from the display control unit 301 is completed, the changing unit 303 receives the second button corresponding to the first button designated by the user. When the second button is designated, the second button is set so that, when the second button is designated, the transition to the page related to the target product of the coupon or the store page where the coupon can be used is possible. An instruction to change the state is transmitted to the display control unit 301. Upon receiving the instruction from the changing unit 303, the display control unit 301 changes the display and state of the buttons on the coupon list page displayed on the display device 31 based on the received instruction (S10).

  The first embodiment of the present invention has been described above.

  As described above, according to the user terminal 30 in the electronic commerce system 10 of the present embodiment, it is a page of a coupon list in which a plurality of types of coupons can be selected, and a plurality of buttons for selecting a coupon are provided. When the coupon list is displayed, when the button is designated by the user, the registration request including the user ID and the coupon ID is controlled to be transmitted to the electronic commerce server 20. Moreover, according to the user terminal 30, when a button is designated by the user, the store which can use a coupon, maintaining the state which can select other coupons other than the coupon corresponding to the designated button. The state of the link on the coupon list page is changed so that the link for transitioning to the page becomes valid. Therefore, according to the present embodiment, as described above, purchase of a product can be promoted to the user. In addition, according to the present embodiment, as described above, it is possible to achieve both acquisition of a large number of electronic coupons and guidance of the coupon acquirer to the store page.

  In addition, when the electronic commerce server 20 in the electronic commerce system 10 of the present embodiment receives a request for distributing a coupon list page from the user terminal 30 when the user ID and the coupon ID are associated, Perform the process. That is, the electronic commerce server 20 acquires a coupon ID corresponding to the user ID included in the request from the acquired coupon DB 20b, and the coupon indicated by the acquired coupon ID among a plurality of types of coupons registered in the coupon DB 20a. A coupon list page provided with a button for selecting a coupon other than the above is generated. Thereby, the page of the coupon list for making a user acquire the coupon which the user has not acquired is produced | generated. Then, the generated coupon list page is displayed on the display device 31 of the user terminal 30. Therefore, according to the electronic commerce system 10 of the present embodiment, even if the user does not check the MY page or the like, only the coupon list is revisited (a request to display the coupon list page on the user terminal 30 is displayed on the touch panel or the like. By simply inputting the user terminal 30 via the input device 311), information regarding the unacquired coupon can be grasped. For example, when the user indicated by the user ID “A001” has already acquired the coupon indicated by the coupon ID “C001”, that is, the coupon ID “C001” is displayed in the unacquired coupon table corresponding to the user ID “A001”. Is registered, the page generation unit 20c of the electronic commerce server 20 generates a coupon list page 32 as shown in the example of FIG.

  In addition, when the user ID and the coupon ID are associated with each other, the electronic commerce server 20 can also perform the following process when receiving a request to distribute a coupon list page from the user terminal 30. That is, the electronic commerce server 20 acquires a coupon ID from the acquired coupon table corresponding to the user ID included in the request, and the coupon indicated by the acquired coupon ID among a plurality of types of coupons registered in the coupon DB 20a. A coupon list page provided in a state where a button for selecting a coupon other than can be specified and a button for selecting a coupon indicated by the acquired coupon ID cannot be specified You can also. At this time, the notation of a button for selecting a coupon indicated by the acquired coupon ID can be “acquired” and can be displayed in reverse video. Therefore, according to the electronic commerce system 10 of the present embodiment, even if the user does not check the MY page or the like, the user can grasp the information about the unacquired coupon and the information about the acquired coupon only by revisiting the coupon list. be able to. For example, when the user indicated by the user ID “A001” has already acquired the coupon indicated by the coupon ID “C001”, the page generation unit 20c of the electronic commerce server 20 displays a coupon list as illustrated in the example of FIG. This page 32 is generated.

  The electronic commerce server 20 can also generate a coupon list page so that the coupon used when purchasing the product can be acquired again. In this case, the electronic commerce server 20 has an acquired coupon DB 21b that can manage whether or not the coupon has been used, as shown in FIG. 13A, instead of the acquired coupon DB 20b. The acquired coupon table for each user ID in the acquired coupon DB 21b has an item “used” in addition to the items in the acquired coupon table for each user ID in the acquired coupon DB 20b. When the coupon indicated by the coupon ID registered in the “Coupon ID” item is used for the “Used” item, the item “Coupon ID” is stored by the storage unit 20f when the coupon is used. “1” indicating that the coupon indicated by the coupon ID registered in is used when purchasing the product is registered. In the “used” item, “0” is registered by the storage unit 20f as an initial value. In such a case, when the page generation unit 20c of the electronic commerce server 20 receives a request to distribute a coupon list page from the user terminal 30, the page generation unit 20c performs the following process. That is, the page generation unit 20c, from the acquired coupon table of the acquired coupon DB 21b corresponding to the user ID included in the request, the coupon ID registered in the item “Coupon ID” of all records and “used”. Get the registered contents of the item. Then, the page generation unit 20c generates the following coupon list page. That is, the page generation unit 20c includes a button for selecting a coupon other than the coupon indicated by the acquired coupon ID among a plurality of types of coupons registered in the coupon DB 20a, and “use” among the acquired coupon IDs. A page of a coupon list provided in a state in which a button for selecting a coupon indicated by a coupon ID registered in the item of “coupon ID” of a record in which “1” is registered in the item “completed” can be specified To do. At this time, with respect to a button for selecting a coupon indicated by the coupon ID registered in the item “Coupon ID” of the record in which “1” is registered in the “Used” item, a flashing display or a color is changed to another button. It can also be highlighted such as different from the button. Therefore, according to the electronic commerce system 10 of the present embodiment, even if the user does not check the MY page or the like, the user can grasp the information about the unacquired coupon and the information about the used coupon only by revisiting the coupon list. be able to. Moreover, the user can acquire the used coupon again. For example, when the user indicated by the user ID “A001” has already used the coupon indicated by the coupon ID “C001”, the page generation unit 20c of the electronic commerce server 20 displays the coupon list as illustrated in the example of FIG. 13B. This page 32 is generated.

  In the electronic commerce system 10 according to the first embodiment, not only the display of the coupon list page but also the display of the page for explaining the product (product description page) can be controlled. A case where the display of such a product description page is controlled will be described. Note that the product is an example of a selection object, and the product description page is an example of a selection page or a product selection page. In this case, the electronic commerce server 20 further includes a product management DB 23 as shown in FIG. 14A. In the product management DB 23 illustrated in the example of FIG. 14A, the storage unit 20f registers, for each user, the product ID of the product that the user has placed in the cart and the number (number) of products that have been placed in the cart. The product management DB 23 illustrated in the example of FIG. 14A has a product management table for each user ID. The product management table shown in the example of FIG. 14A has items of “product ID” and “number of items in cart”. In the item “product ID”, a product ID, which is identification information for identifying a product put in the cart by the user indicated by the corresponding user ID, is registered by the storage unit 20f. In the item “number of carts”, the storage unit 20f registers the number of products indicated by the product ID registered in the item “product ID” in the cart. The product management table illustrated in the example of FIG. 14A illustrates a case where the user indicated by the user ID “A001” places two products indicated by the product ID “M001” in the cart.

  In addition, when the display of the product description page is controlled, the user terminal 30 includes a product management DB 305 illustrated in FIG. 14B. The data structure of the product management DB 305 is the same as the data structure of the product management DB 23. In the present embodiment, the registration content of the product management DB 305 and the registration content of the product management DB 23 are made to coincide.

  The operation of the electronic commerce system 10 when controlling the display of the product description page will be described. FIG. 15 is a sequence diagram of the electronic commerce system 10 when the display of the product description page is controlled.

  As illustrated in the example of FIG. 15, first, when the data transmitting / receiving unit 301 receives a request for displaying a product description page from the user on the user terminal 30 via the input device 311 such as a touch panel, the product transmission / reception unit 301 receives the product description page. A request to be distributed to the terminal 30 is transmitted to the electronic commerce server 20 (S20). The request includes the user ID used when the user logs in and the product ID of the target product to be described.

  When receiving the request transmitted from the user terminal 30 to distribute the product description page to the user terminal 30, the receiving unit 20e transmits the received request to the page generating unit 20c. Then, when the page generation unit 20c receives the request for distributing the product description page transmitted from the reception unit 20e to the user terminal 30, the user ID included in the received request from the product management table of the product management DB 23. The product management table corresponding to is specified. Then, the page generation unit 20c acquires a record in which the product ID included in the request is registered in the item “product ID” from all the records registered in the specified product management table (S21).

  Then, the page generation unit 20c acquires the number of products (target products) indicated by the product ID included in the request, which are registered in the item “number added to cart” of the acquired record, in the cart ( S22). The number of target products in the cart is an integer greater than or equal to “0”.

  The page generation unit 20c then designates an image of the target product, a description of the target product, a text box in which the number of target products to be put in the cart can be input by the user, a button for putting the target product in the cart, A product description page provided with a button for transitioning to a page on which information related to the product placed in the cart is displayed is generated (S23). Here, the page generation unit 20c describes the number of target products in the cart on a button for putting the target products in the cart. In addition, when one or more target products are included in the cart, the page generation unit 20c can specify a button for transition to a page on which information related to the products stored in the cart is displayed. Generate a page. In addition, the page generation unit 20c generates a product description page in a state in which a button for transitioning to a page on which information related to the product in the cart is displayed cannot be specified when the target product is not in the cart. To do.

  For example, when the target product is mineral water placed in a plastic bottle and the target product is not in a cart, the page generation unit 20c generates a product description page 38 as shown in FIG. 16A. In the product description page 38 shown in the example of FIG. 16A, an image 38a of mineral water placed in a plastic bottle as a target product, a description 38b of mineral water, and a text that allows the user to input the number of bottles of mineral water. A box 38c is provided. Furthermore, in the product description page 38 shown in the example of FIG. 16A, a button 38d for putting mineral water into the cart, and a button for transitioning to a page on which information related to the product put into the cart by being specified is displayed. 38d is provided in a state where designation is not possible. That is, in the product description page 38 shown in the example of FIG. 16A, the link to the page on which information related to the product placed in the cart is displayed is invalid. Here, the button 38d indicates that no mineral water is in the cart, that is, no mineral water is in the cart.

  If the target product is mineral water in a plastic bottle and there are one or more, for example, two target products in the cart, the page generation unit 20c may provide a product description as shown in FIG. 16B. A page 38 is generated. In the product description page 38 shown in the example of FIG. 16B, an image 38a of mineral water placed in the plastic bottle as the target product, a description 38b of mineral water, and a text that allows the user to input the number of mineral water to be added to the cart. A box 38c is provided. Furthermore, in the product description page 38 shown in the example of FIG. 16B, a button 38d for putting mineral water into the cart, and a button for transitioning to a page on which information related to the product put into the cart by being specified is displayed. 38d is provided in a state that can be designated. That is, in the product description page 38 shown in the example of FIG. 16B, a link to a page on which information related to the product placed in the cart is displayed is valid. Here, the button 38d indicates that two mineral waters are in the cart.

  Then, the distribution unit 20d distributes the product description page generated by the page generation unit 20c to the user terminal 30 that requested the transmission of the product description page (S24).

  And the data transmission / reception part 301 will transmit the received merchandise description page to the display control part 302, if the merchandise description page transmitted from the electronic commerce server 20 is received. When receiving the product description page transmitted from the data transmission / reception unit 301, the display control unit 302 controls the display device 31 to display the received product description page (S25). Therefore, according to the electronic commerce system 10 for controlling the display of the product description page, the user only revisits the product description page without displaying the MY page or the like (displays the product description page on the user terminal 30). By simply inputting the request to the user terminal 30 via the input device 311 such as a touch panel, the number of target products put in the cart can be grasped.

  When the changing unit 303 detects that a button for placing the target product in the cart is designated, the changing unit 303 transmits information indicating that the button for placing the target product in the cart is designated to the association information transmission control unit 304. To do. When the association information transmission control unit 304 receives information indicating that the button for putting the target product transmitted from the change unit 303 into the cart is specified, the user ID and the target product used when the user logs in Data transmission and reception of a registration request including the product ID and the number of target products newly added to the cart, and an instruction to transmit the user ID, the product ID and the registration request including the number to the electronic commerce server 20 To the unit 301. When the data transmission / reception unit 301 receives the registration request including the user ID, the product ID, and the number transmitted from the association information transmission control unit 304, and the instruction to transmit the registration request to the electronic commerce server 20, the received registration is received. The request is transmitted to the electronic commerce server 20 (S26).

  And the receiving part 20e will transmit the received registration request to the storage part 20f, if the registration request containing the user ID, merchandise ID, and number which were transmitted from the user terminal 30 is received. Upon receiving the registration request transmitted from the receiving unit 20e, the storage unit 20f specifies a product management table corresponding to the user ID included in the received registration request from the product management table of the product management DB 23. Then, the storage unit 20f specifies the record in which the product ID included in the registration request is registered in the item “product ID” from all the records of the specified product management table. Then, the storage unit 20f acquires the number registered in the item “number of carts” of the specified record, and specifies the value obtained by adding the acquired number and the number included in the received registration request. The item is registered in the item “number of carts” (S27). As a result, the user ID, the product ID, and the number of target products that have been added to the cart are linked.

  Then, the storage unit 20f transmits information indicating that the association between the user ID, the product ID, and the number of target products added to the cart is completed, and the registration request transmission source including the user ID, the product ID, and the number To the user terminal 30 (S28).

  When the data transmission / reception unit 301 receives information indicating that the association between the user ID, the product ID, and the number transmitted from the electronic commerce server 20 is completed, the data transmission / reception unit 301 transmits the received information to the association information transmission control unit 304. . When the association information transmission control unit 304 receives information indicating that the association between the user ID, the product ID, and the number is completed, the association information transmission control unit 304 is used when the user logs in from the product management table of the product management DB 305. The product management table corresponding to the user ID is specified. Then, the associating information transmission control unit 304 specifies a record in which the product ID of the target product is registered in the item “product ID” from all the records in the specified product management table. Then, the linking information transmission control unit 304 acquires the number registered in the item “number added to cart” of the identified record, and determines the acquired number and the number of target products newly added to the cart. The added value is registered in the item “number of carts” of the specified record (S29). As a result, the number of target products placed in the cart is registered in the product management table of the product management DB 305, so that the number of target products placed in the cart can be grasped on the user terminal 30 side.

  Then, the changing unit 303 acquires the number X of target products in the cart registered in the item “Number of items in cart” of the record specified by the association information transmission control unit 304 in S29. Then, the changing unit 303 sends an instruction to the display control unit 301 to change the notation of the button for putting the target product into the cart to “add to cart (enters X carts)”. As described above, in the user terminal 30, when the user designates a button for putting the target product in the cart, as described above, the registration request is asynchronously transmitted to the electronic commerce server 20, and the target is not changed. Change the notation of the button for putting the product into the cart to "Add to Cart (X Carts)". In addition, the changing unit 303 is in a state where the acquired number X is 1 or more and a button for transitioning to a page on which information about a product in the cart is displayed cannot be specified (that is, there is a link to the page). In an invalid state), an instruction to change the state of the button for transitioning to the page is sent to the display control unit 301 so that the button for transitioning to the page can be specified. To do. Upon receiving the instruction from the changing unit 303, the display control unit 301 changes the display and state of the button on the product description page displayed on the display device 31 based on the received instruction (S30).

  For example, when the target product is mineral water put in a plastic bottle and the target product is not in a cart, when two mineral waters are put in the cart, the change unit 303 displays the mineral water on the display device 31. The content of the product description page 38 is changed from the content of the product description page 38 shown in FIG. 16A to the content of the product description page 38 shown in FIG. 16B.

  As described above, according to the electronic commerce system 10 for controlling the display of the product description page, the product description for selecting the product even when the button for putting the product into the cart is designated. The product description page 38 remains displayed without changing from the page 38 to another page. Therefore, according to the electronic commerce system 10 when controlling the display of the product description page, it is possible to suppress the occurrence of a situation where the user misses the opportunity to purchase the product. As a result, according to the electronic commerce system 10 for controlling the display of the product description page, the purchase of the product can be promoted to the user.

  In addition, according to the electronic commerce system 10 for controlling the display of the product description page, the user only revisits the product description page without displaying the MY page or the like (displays the product description page on the user terminal 30). By simply inputting the request to the user terminal 30 via the input device 311 such as a touch panel, the number of target products put in the cart can be grasped.

  Further, the electronic commerce server 20 in the first embodiment is realized by a computer 80 having a configuration as shown in FIG. 17, for example. FIG. 17 is a hardware configuration diagram illustrating an example of a computer that implements the functions of the information processing apparatus. The computer 80 includes a central processing unit (CPU) 81, a random access memory (RAM) 82, a read only memory (ROM) 83, a hard disk drive (HDD) 84, a communication interface (I / F) 85, an input / output interface (I). / F) 86 and a media interface (I / F) 87.

  The CPU 81 operates based on a program stored in the ROM 83 or the HDD 84 and controls each unit. The ROM 83 stores a boot program executed by the CPU 81 when the computer 80 is started up, a program depending on the hardware of the computer 80, and the like.

  The HDD 84 stores a program executed by the CPU 81, data used by the program, and the like. The communication interface 85 receives data from other devices via the communication line 11 and sends the data to the CPU 81, and transmits the data generated by the CPU 81 to other devices via the communication line 11.

  The CPU 81 controls an output device such as a display and a printer and an input device such as a keyboard and a mouse via the input / output interface 86. The CPU 81 acquires data from the input device via the input / output interface 86. Further, the CPU 81 outputs the generated data to the output device via the input / output interface 86.

  The media interface 87 reads a program or data stored in the recording medium 88 and provides it to the CPU 81 via the RAM 82. The CPU 81 loads the program from the recording medium 88 onto the RAM 82 via the media interface 87, and executes the loaded program. The recording medium 88 is, for example, an optical recording medium such as a DVD (Digital Versatile Disc) or PD (Phase change rewritable disk), a magneto-optical recording medium such as an MO (Magneto-Optical disk), a tape medium, a magnetic recording medium, or a semiconductor memory. Etc.

  When the computer 80 functions as the electronic commerce server 20 in the first embodiment, the CPU 81 of the computer 80 executes a program loaded on the RAM 82, thereby generating a page generation unit 20c, a distribution unit 20d, a reception unit 20e, Each function of the storage unit 20f is realized. Further, the HDD 84 stores data of the coupon DB 20a and the acquired coupon DB 20b.

  The CPU 81 of the computer 80 reads the program from the recording medium 88 and executes it, but as another example, the program may be acquired from another device via the communication line 11.

  In the electronic commerce server 20 according to the first embodiment, the control program included in the page is read by the CPU in the user terminal 30, so that the changing unit 303 and the association information transmission control are performed on the user terminal 30. Each function of the unit 304 is realized.

  As mentioned above, although this invention was demonstrated using embodiment, the technical scope of this invention is not limited to the range as described in the said embodiment. It will be apparent to those skilled in the art that various modifications or improvements can be made to the above-described embodiment. In addition, it is apparent from the scope of the claims that the embodiments added with such changes or improvements can be included in the technical scope of the present invention.

10 Distribution System 11 Communication Line 12 Base Station 20 Electronic Commerce Server 20a Coupon DB
20b, 21b Acquired coupon DB
20c page generation unit 20d distribution unit 20e reception unit 20f storage unit 23 commodity management DB
30 User terminal 31 Display device 301 Data transmission / reception unit 302 Display control unit 303 Change unit 304 Association information transmission control unit 305 Product management DB
311 Input device

Claims (9)

An information processing apparatus capable of communicating with a user terminal,
A delivery unit for delivering a control program for controlling a page displayed on the user terminal to the user terminal;
When receiving a registration request including user identification information for identifying a user of the user terminal transmitted from the user terminal and selection target identification information for identifying a selection target selected by the user, the user identification A storage unit that stores the selected object identification information in the storage unit in association with the information;
With
The control program is stored in the user terminal.
In a selection page capable of selecting a plurality of types of selection objects or a plurality of the same type of selection objects, wherein the selection page is provided with one or more selection buttons for selecting the selection objects When the selection button is designated by the user, transmission control is performed so as to transmit a registration request including the user identification information and the selection object identification information to the information processing apparatus without screen transition. Procedure and
When the selection button is designated by the user, the display of the designated selection button is changed, and the link for making a transition to a page for confirming the selection status of the user becomes valid. Change procedure to change the link state on the selection page,
An information processing apparatus that executes When the request for transmitting the selection page transmitted from the user terminal is received, the selection target identification information associated with the user identification information related to the user terminal is acquired from the storage unit, A generation unit that generates a selection page provided with a selection button for selecting a selection target other than the selection target indicated by the acquired selection target identification information among the types of selection target,
The information processing apparatus according to claim 1, wherein the distribution unit transmits the selection page generated by the generation unit to the user terminal. When the request for transmitting the selection page transmitted from the user terminal is received, the selection target identification information associated with the user identification information related to the user terminal is acquired from the storage unit, A selection button for selecting a selection target other than the selection target indicated by the acquired selection target identification information and a selection target indicated by the acquired selection target identification information A generation unit for generating a selection page provided with a display different from the selection button for,
The information processing apparatus according to claim 1, wherein the distribution unit transmits the selection page generated by the generation unit to the user terminal. The transmission control procedure is an electronic coupon selection page capable of selecting a plurality of types of electronic coupons, and an electronic coupon provided with a selection button for selecting the electronic coupon for each of the plurality of types of electronic coupons In the selection page, when any of the selection buttons is designated by the user, the selection for identifying the user identification information and the electronic coupon corresponding to the selection button designated by the user without screen transition Control to transmit a registration request including the object identification information to the information processing apparatus,
The change procedure is for changing the display of the designated selection button when the selection button is designated by the user and purchasing a product for which a privilege is obtained by an electronic coupon corresponding to the designated selection button. The information processing apparatus according to claim 1, wherein the state of the link on the electronic coupon selection page is changed so that the link for transitioning to the purchase page is in an effective state. The distribution unit has received a request to transmit the electronic coupon selection page transmitted from the user terminal after an electronic coupon is used and a product for which a privilege is obtained by the electronic coupon is purchased on the purchase page. In this case, the electronic coupon selection page provided in a state in which a selection button for selecting a used electronic coupon can be specified is transmitted to the user terminal. The information processing according to claim 4, apparatus. The distribution unit has received a request to transmit the electronic coupon selection page transmitted from the user terminal after an electronic coupon is used and a product for which a privilege is obtained by the electronic coupon is purchased on the purchase page. In this case, the electronic coupon selection page provided in a state in which a selection button for selecting the used electronic coupon is highlighted and can be designated is transmitted to the user terminal. Item 6. The information processing device according to Item 5. The transmission control procedure is a product selection page in which a plurality of products of the same type can be selected, and the selection button is designated by the user on a product selection page provided with a selection button for selecting the product. The user identification information, the selection object identification information for identifying the product corresponding to the selection button specified by the user, and the selection button specified by the user without screen transition. Control to send a registration request including the number of products to be selected to the information processing apparatus,
The change procedure changes the display of the designated selection button so that the number of the selected products is displayed on the designated selection button when the selection button is designated by the user. , Change the state of the link on the product selection page so that the link for transitioning to the purchase page for purchasing the product corresponding to the designated selection button becomes valid,
When the storage unit receives a registration request including the user identification information, the selection target identification information, and the number transmitted from the user terminal, the storage unit identifies the selection target in association with the user identification information. The information processing apparatus according to claim 1, wherein the information and the number are stored in the storage unit. Computer
Delivering a page including the control program to the user terminal;
When receiving a registration request including user identification information for identifying a user of the user terminal transmitted from the user terminal and selection target identification information for identifying a selection target selected by the user, the user Storing the selected object identification information in the storage unit in association with the identification information,
The control program is stored in the user terminal.
In a selection page capable of selecting a plurality of types of selection objects or a plurality of the same type of selection objects, wherein the selection page is provided with one or more selection buttons for selecting the selection objects When the selection button is designated by the user, transmission control is performed so as to transmit a registration request including the user identification information and the selection object identification information to the information processing apparatus without screen transition. Procedure and
When the selection button is designated by the user, the display of the designated selection button is changed, and the link for making a transition to a page for confirming the selection status of the user becomes valid. Change procedure to change the link state on the selection page,
A distribution method characterized by executing On the computer,
A procedure for delivering a page including a control program to a user terminal;
When receiving a registration request including user identification information for identifying a user of the user terminal transmitted from the user terminal and selection target identification information for identifying a selection target selected by the user, the user Storing the selected object identification information in the storage unit in association with the identification information,
The control program is stored in the user terminal.
In a selection page capable of selecting a plurality of types of selection objects or a plurality of the same type of selection objects, wherein the selection page is provided with one or more selection buttons for selecting the selection objects When the selection button is designated by the user, transmission control is performed so as to transmit a registration request including the user identification information and the selection object identification information to the information processing apparatus without screen transition. Procedure and
When the selection button is designated by the user, the display of the designated selection button is changed, and the link for making a transition to a page for confirming the selection status of the user becomes valid. Change procedure to change the link state on the selection page,
A distribution program characterized by causing

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