JP2002150127A - Method and program for controlling home page display, and recording medium therefor - Google Patents

Abstract

PROBLEM TO BE SOLVED: To provide a method and a program for controlling home page display and a recording medium therefor capable of effectively displaying and easily managing the home page. SOLUTION: On the assumption that the method for controlling home page controls the display of the home page having a first frame and a second frame as a unit of information display by a computer, the method and the program for controlling home page display and the recording medium therefor are provided, wherein, when a predetermined input indication (updating or change or the like) to displayed information displayed in the second frame is received, in a re-reading step, re-reading of displayed information displayed in the first frame is performed.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a homepage display control method, a program, and a recording medium thereof, and more particularly, to a homepage display control method having a plurality of frames, a program, and a recording medium thereof.

[0002]

2. Description of the Related Art In recent years, the Internet has rapidly spread,
In addition to the purpose of disclosing information on the homepage, pursuit of profits using the Internet is being conducted. For example, sales of goods via the Internet, disclosure of paid information on a membership-based homepage, and publication of banner advertisements (advertisement information) correspond to this.

[0003] The above-mentioned banner advertisement means that a banner for advertising other homepages is attached on a homepage, and the banner is clicked with a mouse or the like to jump to the other homepage (information on other homepages). Get)
Is what you do.

[0004] That is, as shown in FIG.
It is assumed that a page A701 which is a part of the company's homepage is displayed. The page A 701 is displayed via a browser 702 of a personal computer, for example.

The page A 701 includes the contents 703 of the page A, links 704 to other pages B and C of the company X,
For example, by pressing the link 705 with a mouse or the like, a page C 708 is read and displayed on the browser 702. Further, banner advertisements 705 and 706 are displayed on the page A701. The banner advertisement 706 is linked to, for example, a homepage 709 of the company Z, and characters, images, and the like that are to be promoted by the company Z are displayed on the banner advertisement 706.

When the user is interested in the advertisement of the banner advertisement 706 and wants to know more detailed contents of the banner advertisement, the user presses the banner advertisement 706 with a mouse or the like, thereby causing the browser 702 to display the Z company. Is read and displayed. That is, the banner advertisement 706
The user visits (displays) the home page of company Z, for example, when company Z sells a product, sales of the product are promoted. Here, for example, Company X obtains compensation from Company Z based on the number of times a plurality of users read (displayed) the banner advertisement of Company Z.

[0007] By the way, as shown in the above-mentioned page A701, a browser 70
In addition to the one that displays one data on one side, there is a type that uses a plurality of frames called a unit of information display called a frame. That is, as shown in FIG. 8, the information display unit 801 of the browser 702 is composed of frames 802 and 803, and the frames 802 and 803 can display independent and independent information. For example, the upper frame 80
2 displays the X company logo 804, and the lower frame 80
By displaying the information 805 provided by the other company on 3, it becomes possible to make it appear as if the company X has disclosed the information 805 (however, generally, permission from the other company is required).

[0008]

As described above, the above-mentioned banner advertisement is paid, for example, based on the number of times the user has read the banner advertisement. However, in the example shown in FIG. 7 described above, depending on the page on which the banner advertisement is posted, such as the banner advertisements 706 and 707 displayed on page A and the banner advertisement 710 displayed on page C,
A large difference occurs in the number of times of reading. Furthermore, the degree of appeal to the user differs between the banner advertisement attached to the top of the page and the banner advertisement attached to the bottom of the page, that is, unfairness to the advertiser occurs.

The above unfairness can be corrected by making a difference in the price, but the management becomes complicated, and the difference in the price accurately reflects the difference in the page and position of the banner advertisement. It's hard to say.

[0010] As shown in FIG. 8, when a frame is used, it is preferable to attach a banner advertisement to the frame 802. However, since the information to be browsed by the user is displayed in the frame 803, the action of the user is performed. (Input) is normally performed on the frame 803. Therefore, the frame 80
No user input is made to 2. If the banner advertisement does not attract the user's interest once viewed by the user, it is needless to say that it is more efficient to change the banner advertisement to a different banner advertisement, but no input is made in the frame 802. That is, there is a problem that the once displayed banner advertisement is not changed.

When a banner advertisement is added to the frame 803, for example, when the information of another company as described above is displayed, it is necessary to add the banner advertisement to the information of the other company. Since it is necessary to rewrite information that does not exist, it is expected that the procedure will not be easy.
Further, the information of the above-mentioned other companies may be used on another homepage, and in such a case, it may be impossible to attach a banner advertisement.

There is also a system (script) for updating information of a predetermined frame at a fixed time interval. For example, even if a user is away from a seat, the information of the frame is updated, so that the advertiser is profitable. It is virtually unusable for banner ads.

Accordingly, the present invention provides a method and a program for controlling the display of a home page using a frame, and a method and a program for controlling the display of a home page which enable easy management of the home page and effective display. And its recording medium.

[0014]

The present invention has the following means to achieve the above object.

[0015] That is, on the premise of a home page display control method in which a computer controls the display of a home page having at least a first frame and a second frame, which are display units of information, the information is displayed in the second frame. When a predetermined input instruction (update, change, or the like) for the displayed information is received, the rereading step rereads the display information displayed in the first frame.

As described above, display information in a different frame can be re-read based on a user's input to a predetermined frame. Conventionally, a user's input instruction (input operation)
If there is no, the advertisement information can be displayed in a different frame that could not be read again. In addition, various display applications can be expected by the re-reading.

Further, there is a configuration in which the information displayed in the first frame includes advertisement information, and the advertisement information is changed periodically.

In this configuration, the advertisement information attached to the predetermined position of the first frame can be changed at any time based on the update or change of the second frame. Can be eliminated. In addition, by using the first frame as the display information in the company's homepage, the intricate work and settings associated with the posting of the advertisement information can be managed by the company irrespective of the display information displayed in the second frame. Will be possible.

The above steps are provided as a computer-readable recording medium or a program.

[0020]

Embodiments of the present invention will be described below with reference to the accompanying drawings to provide an understanding of the present invention.
It should be noted that the following embodiments are examples embodying the present invention, and do not limit the technical scope of the present invention.

First, the configuration of a network that provides homepage information will be described. FIG. 2 shows a user terminal 201, a company X server 202, and an ad server (Adve).
rtisement Server) 203, Y company server 204, Z company 2
06 servers are communicably connected to the network 205.

Here, the user terminal 201 is a personal computer used at home or office. The company X server 202 is, for example, a server of a company that provides a search site, and the company Y server 204 is a company that provides various information, for example, a map information, a tourist guide, and the like.
The company server 206 is a host provided by the company X server 202.
This is a server operated by a company that publishes a banner advertisement on a web page. The ad server manages the banner advertisement, and the details will be described later. The above-mentioned companies are given as examples for understanding and are not particularly limited as long as they actually provide a homepage.

Next, the homepage display control method according to the present embodiment will be described in a specific order.

First, the user terminal 201 accesses the company X server 202 operated by company X, and transmits a predetermined page (display information) via the network 205 to the company X server 202.
Get more. Note that the acquisition is performed by the browser 101 executed on the user terminal 201. Here, the obtained predetermined page is composed of a plurality of frames which are information display units. The predetermined page (display information: here, frame information) is stored in the browser 1 shown in FIG.
01 is displayed as frame information 102 (FIG. 3:
S301). Here, the frame information 102 describes, for example, the number, position, and width of frames to be displayed, a page to be displayed first, and the like.

When a plurality of frames 103 and 104 are displayed in the browser 101 based on the frame information 102, the browser 101 subsequently describes the frame 103 described in the frame information and "displays first". Is read, and display information 105 of company X is displayed in the frame 103 (FIG. 3: S302, S30).
3). Here, the display information 105 includes, for example, a logo of Company X and a banner advertisement 106. The banner advertisement will be described later.

Next, the browser 101 sends the frame 104
Is read from, for example, the company X server, and the display information 10 is stored in the frame 104.
7 is displayed (FIG. 3: S304).

In the display information displayed on the frame 104, links to homepages of the company (company X) and other companies (here, company Y) are provided, and the user can display characters or images indicating the links. By depressing (inputting) using a mouse pointer or the like, it is possible to display the homepages of the company and other companies in the frame 104.

As described above, a predetermined page provided by the company X is displayed on the browser 101.

Next, the ad server 203 will be described.

Display information 1 corresponding to the frame 103
As described above, the banner advertisement 106 is added to the area 05. However, the display information 105
If the same banner advertisement 106 is displayed every time is read, it is not very efficient as an advertisement. Therefore, the ad server 203 changes the banner advertisement 106 at predetermined time intervals.

That is, the display information 105 is stored in the browser 10
1, the browser 101 attempts to read an image corresponding to the banner advertisement 106.
Here, the reading destination of the banner advertisement 106 has already been described in the display information 105, but the banner advertisement 10
It is troublesome to change the description of the display information 105 every time in order to change No. 6. Therefore, the read destination of the banner advertisement 106 is set to the ad server 203 without changing the description of the display information 105, and the file name of the banner advertisement is changed at predetermined time intervals. Specifically, the read destination of the banner advertisement 106 is the ad server 203, and the file name of the banner advertisement is, for example, "ad01.gif". At this time, the ad server 203 sequentially or randomly selects the file names of a plurality of banner advertisements at predetermined time intervals.
1.gif ". As a result, the same" ad01.gif "is used depending on the time at which the display information 105 is read.
A different banner advertisement will be displayed even if is read.

When the banner advertisement is accompanied by a link, the following processing may be performed. That is, when the display information 105 of the X company server 202 is read, the X company server 202 notifies the ad server 203 of the reading. The ad server 203 that has received the notification sends the information of the banner advertisement to be added to the display information 105 each time
Reply to 2. In the X company server 202, the returned information is attached to the display information 105 and the user terminal 20.
1 to the first browser 101. Even with such a mechanism, various banner advertisements can be displayed on the browser 101.

Further, a method of randomly displaying a banner advertisement every time the display information 105 is re-read without using the ad server 203 may be used.

In the present embodiment, the method of displaying (changing) the banner advertisement is not particularly limited.
What is necessary is to display a different banner advertisement when 05 is re-read. Further, the function of the ad server described above may be provided in the X company server 202.

Next, processing after a predetermined page provided by Company X is displayed on the browser 101 will be described.

The display data 107 displayed in the frame 104 includes various links, and the links are made to display information of the X company server 202 and other various servers. However, since the link is set on a predetermined page of the company X server, company X grasps all display information. In the present embodiment,
Display information displayed in the frame 104, here, “the page to be displayed first” corresponding to the frame 104
Also, a script described later is described in advance in a predetermined portion of the display information 107 provided by the Y company server. The script is executed by the browser 101 when the display information is read or replaced, and specifically, is a process of re-reading the display information of the frame 103. Here, the re-reading refers to re-reading the display information from a predetermined server. When the display information 105 of the frame 103 is re-read, the browser 10
1 acquires the display information 105 from the X company server 202 again and displays it in the frame 103. Here, if the display information stored in the X server 202 is different from that at the time of the previous reading, new display information will be displayed.

First, the user of the user terminal 201 is:
For example, display information 107 displayed in the frame 104
Select the desired link from. The act of selecting the link of the user is performed by the browser 101 as an input instruction.
(S305 in FIG. 3). Note that when the selection is re-reading of the information displayed in the frame 104, the display information is updated, and when the link to another display information is selected, the selection is a change.

Next, assuming that the link selected by the user is a link to the Y company server, the browser 101 receives the input, and thereafter, the Y company server 204
Further, predetermined display information is read, and the display information is displayed on the frame 104 (FIG. 3: S306).

As described above, a predetermined script is previously written in a predetermined portion of the display information provided by the X company server and the Y company server, which is displayed in the frame 104, and the browser 101 The script is executed (S307 in FIG. 3). The execution timing varies depending on the description of the script.
07 is read, or when display information already read is replaced. Note that the above script is for frame 1
03, the browser 101
Converts the display information 105 displayed in the frame 103 based on the description of the script into the X company server 202 again.
(FIG. 3: S308).

The browser 101 that has read the display information 105 again displays the display information 105. Here,
The banner advertisement 106 is read from the above-described ad server 203 (FIG. 3: S309). Ad server 20
3 changes the file name of the banner advertisement at a predetermined time interval as described above,
Although 5 is the same as the previously read information, the banner advertisement 106 has a different display. In addition, the above banner advertisement 1
By pressing the button 06 with a mouse pointer or the like, it is possible to connect to the Z company server 206, for example.

Next, when the browser 101 is terminated, for example, the process of closing the browser 101 is performed to terminate the display processing of the home page (FIG. 3: S31).
0Yes). When the user further selects a link displayed in the frame 104, the process is repeated from the input of the user (FIG. 3: S310No → S305).

As described above, the predetermined frame 1 of the user
Since the display information in the different frame 103 is re-read based on the input (update or change) to the frame 04, the banner advertisement in the different frame 103 is read in the frame 10
4 can be changed on the basis of the input. For this reason, it is possible to display a banner advertisement in a different frame that could not be read again without a user's input instruction in the past. Further, since the number of times of reading the banner advertisement can be increased, the banner advertisement can be displayed more efficiently. Especially, the display information of the frame 104 is merely re-read, and the display information in the frame 103 does not need to be changed at all, so that the operation is easy. By giving a banner advertisement only to a predetermined position in a different frame, it is possible to eliminate unfairness to the advertiser due to the position or the like.

Further, since the display information in the frame 104 only describes a predetermined script, once it is set, it is not affected at all by the banner advertisement or the display information in the frame 103. For this reason, other companies' homes
In addition to being able to set the home page very easily, there is no need to change the description based on the display information, and the operation is easy.

Next, the details of the script will be described. The script is executed by the user terminal 201. Note that the script described below is an example for implementing the present invention, and is not limited to the following, and may be any as long as it provides a similar function. As for the contents of the script, only the description related to the present embodiment will be described.

FIG. 4A shows the specific contents (source data) of the script of the frame information 102 stored in the X company server. Here, the name of the frame 103 is “ue” by the description 401, and the name of the frame 104 is “sita” by the description 402. Further, the display information 105 is “head.html”, and the display information 107 is “yn”.
ot.html ”. Here, the above“
Although the specific description of “head.html” is not shown, the address of the ad server 203 and the file name of the banner advertisement 106 are described.

FIG. 6A shows the above configuration. The above “head.html” is stored in the X company server 202 by “yno
For example, the file “t.html” is stored in the X company server 202 or the Y company server 204 (specifically, here, the Y company server).

FIG. 5B shows the above “ynot.h”.
tml "is a specific description content (source data), and the description 501 is a script name and a storage location, that is,
"Reload.js" (Java script) stored in the company X server is shown. Here, “reload.js” is an instruction (command) that specifies the operation at the time of reloading.

Further, "onUnload = C" in the description 502
H1 () ”executes (calls)“ CH1 () ”when“ when starting to read other display information and replacing the current display information (here, “ynot.html”) in the window ”
This means that “ynot.h” in the frame 104
tml ”is replaced by other display information.
1 () ”. The above“ CH1 () ”is replaced with the above“ relo ”.
ad.js ”.

Description 50 of “ynot.html” listed above
When the first and the second 502 read the (new) display information of the frame 104 and replace the existing display information of the frame 104, “head.h” which is the display information of the frame 103 is read.
Execute the "reload.js" program which is a function or instruction (command) that specifies the reload operation of "tml".

Here, the display information 105 displayed in the frame 104 includes only the above description 501 and description 502. That is, in practicing the present invention, the “yno” provided by Company Y is out of the management target of Company X.
The additional script described in “t.html” is the same as 501, 502-2 above regardless of other elements such as banner advertisements.
Since there are only rows, setting for the display information of another company (Y company) is very easy.

The above-mentioned descriptions 501 and 502 are programs which are the main components of the present invention, and may be recorded on a recording medium such as a floppy (registered trademark) disk or CD-ROM and delivered to Company Y, or sent by e-mail. May be passed as an attachment. In addition, it may be transmitted via a network.

Next, FIG. 5C shows the contents of “CH1 ()” in “reload.js” stored in the X company server. The content is to reload. If the frame is 3
Even if the number has increased, the above display information 105 (for example, “ynot.html”) can be obtained simply by rewriting the above “reload.js”.
)) Does not require any changes, so it is very easy to change the settings later.

FIGS. 4 (a), 5 (b), 5 (c)
From the state of FIG. 6A described above, “yno
t.html ”is updated or changed, that is, replaced.
“Head.html” displayed in the frame “ue” is reloaded 601, and at the same time, the banner advertisement is also reloaded. Here, since the content of the banner advertisement has been changed by the ad server, another banner advertisement will be displayed.

As described above, it is very easy to set the display information of other companies because only a small description needs to be added in advance. Further, even when there are a plurality of companies providing the display information 105, the same description 501 and 502 can be used.

In the above-described embodiment, an example in which there are two frames has been described, but two or more frames may be used. Even in this case, it is only necessary to modify “reload.js” in the server of company X, and it is not necessary to change the source of “ynot.html” of company Y. Therefore, the display of the homepage can be controlled without imposing a burden on Company Y.

[0056]

According to the present invention, display information in a different frame is re-read based on a user's input (update or change) to a predetermined frame. Therefore, the banner advertisement in the different frame is based on the input to the frame. Can be changed. For this reason, it is possible to display a banner advertisement in a different frame that could not be read again without a user's input instruction in the past.

As a result, the number of times the banner advertisement is read can be increased, so that the banner advertisement can be displayed more efficiently.

In addition, since the display information of a different frame is merely re-read, and the display information in the frame does not need to be changed at all, the operation is easy. By giving a banner advertisement only to a predetermined position in a different frame, it is possible to eliminate unfairness to the advertiser due to the position and the like.

Further, since the display information in the predetermined frame only describes a predetermined script, once it is set, it is not affected at all by the banner advertisement or the display information in the different frame. For this reason, even a homepage of another company can be set very easily, and it is not necessary to change the description based on the display information, and the operation is easy.

[Brief description of the drawings]

FIG. 1 is an image diagram schematically showing a homepage display control method according to the present invention.

FIG. 2 is a hardware configuration diagram of a homepage display control method according to the present invention.

FIG. 3 is a flowchart of a homepage display control method according to the present invention.

FIG. 4 is an example of description of a home page including two frames.

FIG. 5 is an example of description added to display information.

FIG. 6 is an image diagram at the time of updating / changing the homepage display control method according to the present invention.

FIG. 7 is an image diagram showing a conventional homepage.

FIG. 8 is an image diagram showing a home page using a conventional frame.

[Explanation of symbols]

 101-browser 102-frame information 103-frame (top) 104-frame (bottom) 105, 107-display information 106-banner advertisement 202-X company server 203-ad server 204-Y company server

──────────────────────────────────────────────────続 き Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat ゛ (Reference) G06F 3/14 350 G06F 3/14 350B 13/00 540 13/00 540P F-term (Reference) 5B069 CA01 CA11 CA13 CA15 JA01 JA02 KA06 5E501 AA02 AB15 AC06 AC22 AC25 AC37 BA03 CA02 CB02 CB09 DA02 EA05 EA34 EB05 FA13 FA14

Claims (5)

[Claims] 1. A home page display control method for controlling the display of a home page having a first frame and a second frame as information display units by a computer, the display information being displayed in a second frame. A re-reading step of re-reading the display information displayed in the first frame when a predetermined input instruction is given to the home page. 2. The home page display control method according to claim 1, wherein the predetermined input instruction is an update or a change. 3. The method according to claim 1, wherein the information displayed in the first frame includes advertisement information, and the advertisement information is changed periodically. 4. A recording medium recording a procedure for controlling the display of a home page having a first frame and a second frame, which are display units of information, by a computer, wherein the display information of the second frame is And a procedure for executing a process of re-reading the display information of the first frame when updated or changed by a predetermined input instruction. 5. A program for controlling the display of a home page having a first frame and a second frame, which are display units of information, by a computer, wherein the display information of the second frame is provided by a predetermined input instruction. A program for executing a process of re-reading the display information of the first frame when updated or changed.