JP2007323537A - Advertisement distribution system, information distribution server, and terminal device - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement distribution system capable of distributing an advertisement without attracting any attention of a user to a server by using an XML asynchronous communication means mounted in a browser of a terminal device during transition of a page screen of a map site (during map reading). <P>SOLUTION: A map information distribution server 30 has an advertisement distribution means accumulating advertisement information. The terminal device 20 is provided with a web browser 24 for accessing a map information providing site via the Internet, a display means 25, and the XML asynchronous communication means 241, and when operation for reading map information again is carried out while the map information acquired from the map information distribution server is displayed after the web browser is started to display a web page, advertisement information acquired from the information distribution server by the XML asynchronous communication means 241 is displayed on the display means 25. The map information information distribution server 30 provides the advertisement information to the terminal device 20 by using operation for reading the map information again in the terminal device 20 as a trigger. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to an advertisement distribution system composed of an information distribution server and a terminal device connected via a communication network such as the Internet. In particular, the terminal device is provided with an XML asynchronous communication means, and the page screen transition of a map site is in progress. The present invention relates to an advertisement distribution system in which advertisement information is asynchronously supplied to a terminal device by using an XML asynchronous communication means mounted on a browser during map reading.

  Due to recent developments in communication technology and information processing technology, access to servers and websites that provide various data communication services from computers installed in companies and homes via the Internet network to obtain desired public information, or It has become possible to receive a desired service. In addition, the Internet is used in various ways as a business tool. Companies, shops, restaurants, local governments, etc. are used to send messages to users from their homepages, as well as banking and mail order services using the Internet. There are also companies that do business.

  In recent years, the range of this data communication service has been expanded not only to terminals that are fixedly installed in companies and homes like computer devices, but also to portable terminals that can be carried by people. A typical data communication service for mobile phones is a mobile phone connected to various information distribution computer systems via a wireless communication network to receive distribution of desired information (content). Information communication services that can be stored on a telephone or downloaded to a mobile phone are used in various fields.

  Further, as the target of the data communication service changes from a fixedly installed computer device to a portable terminal that is carried by a person, the service should be based on the characteristics of a moving terminal device. Is being sought. From the viewpoint of the user of the mobile terminal, there is the convenience of being able to connect to a desired server or website and receive the desired service at any time and anywhere. Attracting or providing a specific information service to a user in a specific area can provide advantages such as increased appeal to the user.

  For example, at restaurants, theme parks, and sightseeing spots, it is possible to attract users by providing information (contents) that can only be obtained at the location to the mobile terminals of people at that location, and to differentiate from others. become. Such an example has been proposed in the field of advertising.

  For example, the following patent document 1 (Japanese Patent Laid-Open No. 9-91215) discloses a document browsing system that displays an advertisement document using a display screen of a document browsing client realized by using a computer used by a user. Has been.

  In the document browsing system disclosed in Patent Document 1, an intermediary server for mediating access from a document browsing client to a document management server on a network is placed via the network, and each document browsing client is placed in the mediation server. An advertisement document management function for providing an advertisement document is provided to the document viewing client, and the advertisement document provided by the mediation server is used as the document viewing client by using a period during which the document viewing client is not communicating with the document management server. The transfer configuration is adopted.

  That is, this document browsing system uses the period during which the client communicates with the document management server to display the advertisement document transferred from the mediation server on the client side, so that the user can It is designed to cover at least part of the line usage fee required for viewing documents with advertising expenses from companies.

  In addition, in this document browsing system, since the advertisement document can be displayed using the display screen of the document browsing client that has not been used during the document transfer, it does not require extra time for displaying the advertisement document. An advertisement document presentation function can be realized while maintaining the same convenience as the conventional system.

  A system is also known that distributes advertisements related to an area to a mobile terminal device located in a specific area. Such an advertisement distribution system is disclosed in, for example, the following Patent Document 2 (Japanese Patent Laid-Open No. 2003-99670). The advertisement distribution system disclosed in Patent Document 2 is connected to the mobile body including a content receiving display device, an advertiser who publishes digital content on the mobile body, and stores and manages the content. It consists of a content distribution site that distributes to the mobile body via a wireless communication network.

  The content reception display device has position detection means for outputting the current position information using the position information detection service, and the site has a distribution condition including a distribution target area, a period, and a time zone for the content by the advertiser. The content reception display device transmits position information, mobile information, etc. to the site at a predetermined timing, and the site receives the position information, etc. The distribution contents are selected based on the distribution conditions and current time information, and distributed and displayed.

  By the way, generally, when displaying desired page information by accessing web pages such as various information distribution servers via a network such as the Internet from a terminal device, a web application using a web browser is used. In this application, in order to notify the server of the data and obtain the processing result, the entire web page must be reloaded.

  FIG. 4 is a conceptual diagram showing a configuration of a client / server system using such a conventional web browser, and FIG. 5 is a sequence diagram showing a concept of a communication procedure between a client and a server in the system of FIG.

  As shown in FIG. 4, a web browser (WEB browser) 121 is installed in the terminal device 120, and the user interface 122 includes display means for displaying a web page by the web browser 121 and input means such as a keyboard and a mouse. Then, the user specifies a desired server through the user interface 122 and downloads a web page provided on the server 130. Then, the display image of the web page displayed on the display means is operated by the input means, a desired request is sent to the server, and the processing result is received from the server.

  That is, the terminal device 120 displays the downloaded web page on the display unit, and transmits an HTTP request to the server 130 by specifying the displayed selection item or inputting a search condition. The server 130 performs processing based on the HTTP request transmitted from the terminal device 120 and returns an HTTP response to the terminal device 120. In the HTTP response, the result processed by the server 130 in response to the HTTP request is sent to the terminal device 120. The server 130 includes a controller 131 mainly composed of a processor, and executes processing requested by the terminal device 120.

  FIG. 5 shows a concept of a communication procedure between such a terminal device 120 and the server 130. In FIG. 5, the horizontal axis indicates time t, A indicates processing of the terminal device 120, and B indicates processing of the server 130. A user action (user operation) is performed on the terminal device 120 using the web browser 121, and an HTTP request is transmitted to the server 130. The server 130 performs server processing (server process) in accordance with the HTTP request, and returns an HTTP response to the terminal device 120 when the requested processing is completed. In this application, in order for the terminal device 120 to notify the server 130 of data and obtain a processing result, the entire web page must be reloaded, and a waiting time Wt occurs.

  Conventionally, in such a communication technique using an application, a technique is also known in which an advertisement is displayed by using a waiting time until a web page is displayed by a page transition from the web page.

  For example, in the following Patent Document 3 (Japanese Patent Laid-Open No. 2001-306508), a request is made from a network to a terminal device after an access request to a web page is generated until an access destination web page is displayed. An advertisement display method is disclosed in which advertisement information transmitted and stored in advance is displayed.

  That is, the advertisement display method disclosed in Patent Document 3 requests the WWW server to transfer advertisement information when the computer 1 has a free communication line, and accumulates the advertisement information transmitted from the WWW server. . The computer is configured to display pre-stored advertisement information from when an access request to the Web page is generated until the access destination Web page is displayed.

  Further, when a request signal for requesting display of a predetermined web page is transmitted from the user computer, it is based on advertisement information stored in advance for at least a predetermined time before the web page is displayed on the user computer. An advertisement information supply system that displays one or a plurality of independent advertisement screens on a user computer is also disclosed in Japanese Patent Application Laid-Open No. 2002-41973.

  In the advertisement information supply system disclosed in Patent Document 4, when a request signal for requesting display of a predetermined WEB page is transmitted from the user computer, at least a certain time before the WEB page is displayed on the user computer. During this period, one or a plurality of independent advertisement screens are displayed on the user computer based on the advertisement information stored in advance.

JP-A-9-91215 (FIG. 1) JP2003-99670A (FIG. 1) JP 2001-306508 A (FIGS. 2 and 3) Japanese Patent Laid-Open No. 2002-41973 (FIGS. 4, 9, 10, and 11)

  However, in the conventional advertisement display methods disclosed in Patent Document 3 and Patent Document 4 described above, page switching from a web page to a web page always involves reloading the browser, and there is a problem with the line speed, server load, etc. There is a problem that the processing for display becomes heavy.

  With the development of Internet technology in recent years, the HTTP (Hypertext Transfer Protocol) HTTP communication function of Javascript (registered trademark) implemented in a web browser called Ajax (Asynchronous JavaScript + XML) is used to re-read the web page. There is an implementation form of an interactive web application that performs processing by exchanging data in an XML (extensible Markup Language) format with a server without reloading. By using such XML asynchronous communication means, it is possible to realize an interface not limited to the existing framework on the web browser.

  Conventionally, in a web application using a web browser, in order to notify the server of data and obtain a processing result, the entire page has to be reloaded, and it has been difficult to obtain operability like a native application. . Ajax uses a function to read an XML document from a specified URL (Uniform Resource Locator), and communicates with the server asynchronously in parallel with user operations and screen drawing, making it possible to feel the existence of the server. Without this, a seamless web application can be realized.

  FIG. 6 is a conceptual diagram showing a configuration of a client / server system in which the above-mentioned Ajax engine is implemented as an XML asynchronous communication means. FIG. 7 shows a communication procedure between a client and a server in the client / server system of FIG. It is a sequence diagram which shows a concept.

  As shown in FIG. 6, a web browser (WEB browser) 141 is installed in the terminal device 140, and the user interface 142 includes display means for displaying a web page by the web browser 141 and input means such as a keyboard and a mouse. Then, the user specifies a desired server through the user interface 142 and downloads a web page provided on the server 150. Then, the display image of the web page displayed on the display means is operated by the input means, a desired request is sent to the server, and the processing result is received from the server. Further, the terminal device 140 is equipped with an Ajax engine 143 as an XML asynchronous communication means.

  The terminal device 140 displays the downloaded web page on the display means, and transmits an HTTP request to the server 150 by specifying the displayed selection item or inputting a search condition. The server 150 performs processing based on the HTTP request transmitted from the terminal device 140 and returns an HTTP response to the terminal device 140. In the HTTP response, the result processed by the server 150 in response to the HTTP request is sent to the terminal device 140. The server 150 includes a controller 151 mainly composed of a processor, and executes processing requested by the terminal device 140.

  FIG. 7 shows the concept of a communication procedure between such a terminal device 140 and the server 150. In FIG. 7, the horizontal axis indicates time t, A indicates processing of the terminal device 140, and B indicates processing of the server 150. A user action (user operation) is performed on the terminal device 140 using the web browser 141, and an HTTP request is transmitted to the server 150. The server 150 performs server processing (server process) in accordance with the HTTP request, and returns an HTTP response to the terminal device 140 when the requested processing is completed.

  Until the terminal device 140 receives an HTTP response from the server 150, the server is in the XML (extensible Markup Language) format with the server without reloading the web page using the Ajax engine 143 at the time indicated by Xt in FIG. Processing can be performed by exchanging data. That is, the terminal device 140 can communicate with the server 150 asynchronously.

  In this way, an application equipped with the Ajax engine can communicate with the server 150 in the background while receiving user actions on the terminal device 140 side. This is a technique called asynchronous communication, which enables processing that does not require the waiting time of the terminal device 140 unlike a conventional web browser.

  In addition, the HTTP communication function itself of JavaScript supports both synchronous communication and asynchronous communication, and since the data format to be received can be selected from both XML and plain text, a conventional web application for synchronous communication of plain text can be selected. It can also be realized without page transition.

  The inventor of the present application has made various studies to solve the above problems, and as a result, the above-described XML asynchronous communication means is provided, and the advertisement information is sent to the terminal device asynchronously with the process of receiving the desired image information from the server. The present invention has been completed by conceiving that the above problems can be solved if it is supplied.

  That is, the present invention has an object to solve the above-mentioned problems, and a server is provided to a user by using an XML asynchronous communication means mounted on a browser of a terminal device during transition of a page screen of a map site (during map reading). It is an object of the present invention to provide an advertisement distribution system that makes it possible to perform advertisement distribution without causing any stress to be felt.

In order to solve the above-mentioned problem, the invention according to claim 1 of the present application is
Advertisement comprising a terminal device comprising a map information distribution server constituting a map information providing site for providing map information to a terminal device via the Internet, a web browser for accessing the map information providing site, and display means In the distribution system,
The terminal device includes an XML asynchronous communication means, and an operation of re-reading map information was performed while displaying the map information obtained from the map information distribution server by displaying the web page by starting the web browser. At the time, the advertising information acquired from the map information distribution server by the XML asynchronous communication means is displayed on the display means,
The map information distribution server includes an advertisement distribution unit, and provides advertisement information to the terminal device triggered by an operation of reloading the map information in the terminal device.

  The invention according to claim 2 of the present application is the invention according to claim 1, wherein the advertisement information displayed on the display means is displayed when a banner advertisement display area provided on the web page is clicked. Features.

  The invention according to claim 3 of the present application is characterized in that, in the invention according to claim 1, the advertisement information displayed on the display means is displayed in another window opened from the web page.

  The invention according to claim 4 of the present application is characterized in that, in the invention according to claim 1, the advertisement information displayed on the display means comprises text information.

The invention according to claim 5 of the present application is
A terminal device comprising a web browser for accessing a map information providing site and a display means, the terminal device comprising an XML asynchronous communication means, activating the web browser to display a web page and displaying a map A map information distribution server constituting a map information providing site connected to the terminal device that displays the map information acquired from the information distribution server via the Internet and providing the map information to the terminal device,
The map information distribution server accumulates advertisement information to be provided to the terminal device in advance, and when the terminal device displays the map information on the display means, an operation for reloading the map information is performed. The advertisement information is provided to the terminal device for a period of time.

  The invention according to claim 6 of the present application is the terminal device according to claim 5, wherein the advertisement information displayed on the display means is clicked on a banner advertisement display area provided on the web page. It is characterized by providing to.

  The invention according to claim 7 of the present application is characterized in that in the invention according to claim 5, the advertisement information displayed on the display means is provided so as to be displayed in another window opened from the web page. And

  The invention according to claim 8 of the present application is characterized in that, in the invention according to claim 5, the advertisement information displayed on the display means comprises text information and is provided to the terminal device.

The invention according to claim 9 is
A map information distribution server that constitutes a map information providing site that provides map information to a terminal device, and is connected to a map information distribution server provided with an advertisement distribution means via the Internet, for accessing the map information providing site In a terminal device provided with a web browser and display means,
The terminal device includes an XML asynchronous communication means, and an operation of re-reading map information was performed while displaying the map information acquired from the map information distribution server by displaying the web page by starting the web browser. In this case, the advertisement information acquired from the map information distribution server by the XML asynchronous communication means is displayed on the display means.

  The invention according to claim 10 of the present application is the invention according to claim 9, wherein the advertisement information displayed on the display means is displayed when a banner advertisement display area provided on the web page is clicked. Features.

  The invention according to claim 11 of the present application is characterized in that in the invention according to claim 9, the advertisement information displayed on the display means is displayed in another window opened from the web page.

  The invention according to claim 12 of the present application is the invention according to claim 9, wherein the advertisement information displayed on the display means is text information.

The invention according to claim 13 of the present application is
Advertisement comprising a terminal device comprising a map information distribution server constituting a map information providing site for providing map information to a terminal device via the Internet, a web browser for accessing the map information providing site, and display means In the advertisement distribution method in the distribution system,
The terminal device includes an XML asynchronous communication means, and an operation of re-reading map information was performed while displaying the map information acquired from the map information distribution server by displaying the web page by starting the web browser. And displaying the advertisement information acquired from the map information distribution server by the XML asynchronous communication means on the display means,
The map information distribution server includes an advertisement distribution unit, and has a step of providing advertisement information to the terminal device triggered by an operation of re-reading the map information in the terminal device.

The invention according to claim 14 of the present application is
A terminal device comprising a web browser for accessing a map information providing site and a display means, the terminal device comprising an XML asynchronous communication means, activating the web browser to display a web page and displaying a map An advertisement distribution method in a map information distribution server constituting a map information providing site connected to the terminal device displaying map information acquired from the information distribution server via the Internet and providing the map information to the terminal device,
The map information distribution server accumulates advertisement information to be provided to the terminal device in advance, and when the terminal device displays the map information on the display means, an operation for reloading the map information is performed. An advertisement distribution method comprising: providing the terminal device with the advertisement information for a period of time.

  In the invention according to claim 1, the terminal device includes XML asynchronous communication means, displays the map information obtained from the map information distribution server by displaying the web page by starting the web browser and displaying the map information. When an operation of re-reading is performed, advertisement information obtained from the information distribution server by the XML asynchronous communication unit is displayed on the display unit, and the map information distribution server includes an advertisement distribution unit, and the terminal device Advertisement information is provided to the terminal device triggered by an operation of re-reading map information.

  According to such a configuration, while a web browser is activated in the terminal device and a web page is being displayed from the map site of the map distribution server, during the transition of the page screen (while the map is being loaded), without reloading the web page, Advertisement information prepared in advance in the map information distribution server can be provided to the terminal device.

  In the invention according to claim 2, in the invention according to claim 1, advertisement information displayed on the display means is displayed when a banner advertisement display area provided on the web page is clicked. Accordingly, the user of the terminal device can selectively request the map distribution server to display the advertisement information.

  In the invention according to claim 3, in the invention according to claim 1, the advertisement information displayed on the display means is displayed in another window opened from the web page. Therefore, an advertisement can be displayed on another screen without operating the terminal device.

  Further, in the invention according to claim 4, in the invention according to claim 1, the advertisement information displayed on the display means is composed of text information. Accordingly, the advertisement information can be provided to the terminal device as text information.

  In the inventions according to claims 5 to 8, the map information distribution server constituting the advertisement distribution system according to claims 1 to 4 can be provided, respectively, and the inventions according to claims 9 to 12 can be provided. Can provide a terminal device constituting the advertisement distribution system according to claims 1 to 4, respectively.

  Further, in the invention according to claim 13, the advertisement distribution method in the advertisement distribution server according to claim 1 can be provided. In the invention according to claim 14, the advertisement in the map information distribution server according to claim 5 A delivery method can be provided.

  Hereinafter, specific examples of the present invention will be described in detail with reference to examples and drawings. However, the embodiment described below exemplifies an advertisement distribution system for embodying the technical idea of the present invention, and is not intended to specify the present invention for this advertisement distribution system. The present invention is equally applicable to the advertisement distribution system of other embodiments included in the claims.

  As shown in FIG. 1, the advertisement distribution system 10 according to the embodiment of the present invention includes a terminal device 20 and a map information distribution server 30. The terminal device 20 and the map information distribution server 30 are networks such as the Internet. Communicate with each other via

  The map information distribution server 30 provides a map site (web page) that distributes map information to the terminal device 20 in accordance with a request from the terminal device 20, and includes a map search means 36 including a database storing map information, a map Map distribution means 35 for distributing the map information searched by the search means 36 to the terminal device 20; POI search means including a database in which information (location, guidance map, etc.) of the location of interest (POI) of the user is accumulated. 37. An advertisement distribution means 38 including a database storing advertisement information provided by the advertiser is provided.

  In the map information distribution server 30, the control means 31 is composed of a microprocessor, and controls the operation of each unit by a program stored in the ROM 33. A RAM 32 is a memory unit used by the control unit 31 to control each unit. The communication IF 34 is an interface for communicating with the terminal device 20 or the like through a network or the like.

  The terminal device 20 includes a web browser 24, and the web browser 24 includes XML asynchronous communication means 241 using an Ajax engine as in the terminal device of FIG. The display means 25 displays a web page downloaded from the map information distribution server 30. The input means 26 is composed of a key, a mouse, etc., and is used for performing a required input operation.

  In the terminal device 20, the control means 21 is composed of a microprocessor, and controls the operation of each unit by a program stored in the ROM 23. The RAM 22 is a memory unit used by the control unit 21 to control each unit.

  When the user acquires the map information, the web browser 24 of the terminal device 20 is activated to access the map information distribution server 30, and the web page is loaded and displayed on the display means 25. FIG. 2 is a screen configuration diagram showing a display image of a web page for providing map information that is loaded from the map information distribution server 30 in the advertisement distribution system 10 and displayed on the display means 25 of the terminal device 20.

  As shown in FIG. 2, the web page is provided with a map display area 210 for displaying a map, and a scroll bar 212 is displayed on the upper right portion of the map display area 210. In addition, a “menu” 220 that is a button for displaying a menu, a “route search” 221 that is a button for specifying a route search, and a POI around the map displayed in the map display area 210 are searched. A “peripheral search” 222 which is a button is displayed.

  Further, the display means 25 displays an input box 230 for map search and a “search” 231 which is a button for instructing the map information distribution server 30 to perform a map search under the conditions input in the input box 230. A banner advertisement display area 250 for displaying a banner advertisement is set.

  When performing a map search, a prefecture name, city name, street address or postal code is entered in the input box 230 and the “search” button 231 is clicked. Based on the designation, the map information distribution server 30 searches the map of the corresponding area by the map search means 36 and the map distribution means 35 adds the map information corresponding to the map display area 210 of the web page. The user can observe the map on the web page displayed on the display means 25 of the terminal device 20, and can download or print the map information as necessary.

  The display screen in the conventional web browser is basically the same as that shown in FIG. 2, and an advertisement prepared on the server can be displayed by clicking the banner advertisement display area 250. At this time, the advertisement is either displayed by opening another window, or the screen is switched and the advertisement is displayed. When the map displayed in the map display area 210 is dragged and scrolled, or when adjacent map information is requested, the web page is reloaded, and the terminal side is in a waiting state during this time.

  In the present invention, even if a map displayed in the map display area 210 is dragged, scrolled, or adjacent map information is requested, it is not necessary to reload the web page, and the map information is a raster image. If so, reading of the map image occurs. Normally, the map image is displayed as it is, but during this reading, it communicates asynchronously with the map information distribution server 30 using the Ajax engine which is the XML asynchronous communication means 241 and prepared in advance in the advertisement distribution means 38 The displayed advertisement is displayed on the terminal device 20.

  As described above, when the XML asynchronous communication unit 241 is used, another screen can be displayed without being read again during image reading. By using this, the advertisement image is displayed for a certain period of time, and the map image that has already been read is displayed after a certain period of time. The advertisement image may be displayed by opening another window, or may be displayed by switching the screen.

  FIG. 3 is a flowchart showing a procedure for displaying an advertisement in the advertisement distribution system according to the embodiment of the present invention described above. In FIG. 3, it is assumed that the terminal device 20 accesses the map information distribution server 30, and the desired map information is displayed in the map display area 210 of the browser screen of FIG.

  In the process of step S201, the map image displayed in the map display area 210 is dragged and scrolled. Then, the map image is read in the process of step S202, and the standby process of step S203 is entered. During this process, the advertisement prepared in advance in the advertisement distribution means 38 of the map information distribution server 30 in the process of step S204. Information is sent to the terminal device 20 and displayed on the display means 25.

  In the process of step S205, it is determined whether or not an advertisement is displayed for a preset predetermined time. If the advertisement display time has not reached the predetermined time, the standby process in step S203 is continued, and the advertisement display process in step S204 is continued. When the advertisement display time reaches the predetermined time in the determination process in step S205, the process returns to the display of the map image in the process in step S206.

  The map image displayed in the process of step S206 is a map image that has been read in the process of step S202 and has been read during the standby process. Accordingly, the predetermined time may be set to a time necessary for reading the map image by dragging and scrolling. Of course, there may be a margin for the predetermined time to be set.

  In the first embodiment, the map information distribution server 30 has been described as a single server. However, the present invention is not limited to this, and includes a database server that stores map information and POI information, and a web server. It may be configured.

  As described above in detail, according to the advertisement distribution system of the present invention, it is possible to provide an advertisement distribution system that does not require reloading of a web page, and a user can browse a map site without stress. It becomes possible. Therefore, it can contribute to the development of a new advertisement distribution system using the Internet.

It is a block diagram which shows the structure of the advertisement delivery system concerning the Example of this invention. It is a screen block diagram which shows the display image of the web page for map information provision displayed on a terminal device in the advertisement delivery system of FIG. It is a flowchart which shows the operation | movement procedure in the advertisement delivery system of FIG. It is a conceptual diagram which shows the structure of the client server system using the conventional web browser. It is a sequence diagram which shows the concept of the communication procedure between the client and server in the system of FIG. It is a conceptual diagram which shows the structure of the client server system which mounted the Ajax engine as an XML asynchronous communication means. It is a sequence diagram which shows the concept of the communication procedure between the client and server in the client server system of FIG.

Explanation of symbols

DESCRIPTION OF SYMBOLS 10 ... Advertisement distribution system 20 ... Terminal device 21 ... Control means 22 ... RAM
23 ... ROM
24 ··· WEB browser 241 ··· XML asynchronous communication means 25 ··· display means 26 ··· input means 30 ··· map information distribution server 31 ··· control means 32 ··· RAM
33 ... ROM
34 ... Communication IF
35... Map distribution means 36... Map search means 37... POI search means 38.

Claims (14)

Advertisement comprising a terminal device comprising a map information distribution server constituting a map information providing site for providing map information to a terminal device via the Internet, a web browser for accessing the map information providing site, and display means In the distribution system,
The terminal device includes an XML asynchronous communication means, and an operation of re-reading map information was performed while displaying the map information obtained from the map information distribution server by displaying the web page by starting the web browser. At the time, the advertising information acquired from the map information distribution server by the XML asynchronous communication means is displayed on the display means,
The said map information delivery server is provided with an advertisement delivery means, and provides advertisement information to the said terminal device triggered by operation which reloads the map information in the said terminal device.   The advertisement distribution system according to claim 1, wherein the advertisement information displayed on the display means is displayed when a banner advertisement display area provided on the web page is clicked.   The advertisement distribution system according to claim 1, wherein the advertisement information displayed on the display means is displayed in another window opened from the web page.   The advertisement distribution system according to claim 1, wherein the advertisement information displayed on the display means is text information. A terminal device comprising a web browser for accessing a map information providing site and a display means, the terminal device comprising an XML asynchronous communication means, activating the web browser to display a web page and displaying a map A map information distribution server constituting a map information providing site connected to the terminal device that displays the map information acquired from the information distribution server via the Internet and providing the map information to the terminal device,
The map information distribution server accumulates advertisement information to be provided to the terminal device in advance, and when the terminal device displays the map information on the display means, an operation for reloading the map information is performed. A map information distribution server characterized in that the advertisement information is provided to the terminal device for a time.   6. The map information distribution server according to claim 5, wherein the advertisement information displayed on the display means is provided to the terminal device when a banner advertisement display area provided on the web page is clicked. .   6. The map information distribution server according to claim 5, wherein the advertisement information displayed on the display means is provided so as to be displayed in another window opened from the web page.   The map information distribution server according to claim 5, wherein the advertisement information displayed on the display means includes text information and is provided to the terminal device. A map information distribution server that constitutes a map information providing site that provides map information to a terminal device, and is connected to a map information distribution server provided with an advertisement distribution means via the Internet, for accessing the map information providing site In a terminal device provided with a web browser and display means,
The terminal device includes an XML asynchronous communication means, and an operation of re-reading map information was performed while displaying the map information acquired from the map information distribution server by displaying the web page by starting the web browser. In this case, the terminal device displays advertisement information acquired from the map information distribution server by the XML asynchronous communication means on the display means.   10. The terminal device according to claim 9, wherein the advertisement information displayed on the display means is displayed when a banner advertisement display area provided on the web page is clicked.   The terminal device according to claim 9, wherein the advertisement information displayed on the display means is displayed in another window opened from the web page.   The terminal device according to claim 9, wherein the advertisement information displayed on the display unit includes text information. Advertisement comprising a terminal device comprising a map information distribution server constituting a map information providing site for providing map information to a terminal device via the Internet, a web browser for accessing the map information providing site, and display means In the advertisement distribution method in the distribution system,
The terminal device includes an XML asynchronous communication means, and an operation of re-reading map information was performed while displaying the map information acquired from the map information distribution server by displaying the web page by starting the web browser. And displaying the advertisement information acquired from the map information distribution server by the XML asynchronous communication means on the display means,
The said map information delivery server is provided with an advertisement delivery means, and has a step which provides advertisement information to the said terminal device triggered by operation which reloads the map information in the said terminal device, The advertisement delivery method characterized by the above-mentioned. A terminal device comprising a web browser for accessing a map information providing site and a display means, the terminal device comprising an XML asynchronous communication means, activating the web browser to display a web page and displaying a map An advertisement distribution method in a map information distribution server constituting a map information providing site connected to the terminal device displaying map information acquired from the information distribution server via the Internet and providing the map information to the terminal device,
The map information distribution server accumulates advertisement information to be provided to the terminal device in advance, and when the terminal device displays the map information on the display means, an operation for reloading the map information is performed. An advertisement distribution method comprising: providing the terminal device with the advertisement information for a period of time.

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