JP7360839B2 - Programs for using specified services, and systems and methods for providing specified services - Google Patents

Description

The present invention relates to a program for using a predetermined service, and a system and method for providing a predetermined service.

Conventionally, various techniques have been proposed for promoting the use of specific services through application programs. For example, Patent Document 1 below discloses a system for providing incentives between different applications. . Specifically, the system provides an incentive (for example, a card in a card game) in the first application when the user clicks on an advertisement for the second application displayed in the first application and uses the linked second application. , items, points, etc.) are provided to the user, and as a result, an advertisement that is attractive to the user can be realized, and the advertising effect can be increased.

Japanese Patent Application Publication No. 2015-150326

However, in the system described above, although advertisements that are attractive to users who use the application that displays advertisements (the first application in the example described above) can be realized, It cannot be said that the use of the second application (in the example) is sufficiently promoted. As described above, in the conventional system, there is room for improvement in promoting the use of linked programs (corresponding services) targeted by advertisements and the like.

One of the purposes of the embodiments of the present invention is to promote the use of services corresponding to linked programs such as advertisements. Other objects of embodiments of the present invention will become apparent upon reference to the entire specification.

A program according to an embodiment of the present invention is a program for using a predetermined service, and the program and the character are associated with the user terminal according to identification information associated with the user terminal according to execution on the user terminal. in response to the activation of the program through the specification of the program, the steps of: recognizing a character associated with the identification information; and performing a predetermined process in the predetermined service based at least on the recognized character. let

A system according to an embodiment of the present invention includes one or more computer processors, and is a system for providing a predetermined service, wherein the one or more computer processors respond to execution of readable instructions. and recognizing a character associated with the identification information in response to activation of the predetermined program through designation of a predetermined program for using the predetermined service and identification information with which the character is associated. and performing a predetermined process in the predetermined service based at least on the recognized character.

A method according to an embodiment of the present invention is a method for providing a predetermined service, which is executed by one or more computers, in which a predetermined program and character for using the predetermined service are associated with each other. a step of recognizing a character associated with the identification information in response to activation of the predetermined program through designation of identification information; and performing a predetermined process in the predetermined service based at least on the recognized character. and a step of performing the process.

Various embodiments of the present invention facilitate the use of services corresponding to linked programs, such as advertisements.

1 is a configuration diagram schematically showing the configuration of a service providing system 1 according to an embodiment of the present invention. FIG. 1 is a block diagram schematically showing the functions of the service providing system 1. FIG. 4 is a diagram illustrating information managed in a user information table 411. FIG. 4 is a diagram illustrating information managed in a character information table 412. FIG. A diagram illustrating a video posting service screen 60. FIG. 3 is a flow diagram illustrating a process executed by the user terminal 30 in response to designation of an advertising URL for a manga viewing service. A diagram illustrating a tutorial screen 70 on which a corresponding character appears. FIG. 3 is a flow diagram illustrating a process executed by the server 10 regarding recommendation of manga works. A diagram illustrating a work recommendation screen 80.

Embodiments of the present invention will be described below with reference to the drawings.

FIG. 1 is a configuration diagram schematically showing the configuration of a service providing system 1 according to an embodiment of the present invention. As illustrated, the system 1 includes a service providing server 10 and a user terminal 30 communicably connected to the server 10 via a communication network 20 such as the Internet. Although only one user terminal 30 is illustrated in FIG. 1, the service providing system 1 includes a plurality of user terminals 30. The service providing server 10 provides a predetermined service to the user via the user terminal 30. In this embodiment, the services provided by the server 10 (hereinafter sometimes referred to as "provided services") include various types of services and are not particularly limited, but include, for example, digital content (for example, video, This includes distribution (viewing or viewing) of music, comics, etc.), games, SNS, and various information provision services.

The service providing server 10 is configured as a general computer, and as shown in FIG. ) 15, and these components are electrically connected via a bus (not shown) or the like.

The computer processor 11 is configured as a CPU, GPU, or the like, reads various programs stored in the storage 15, etc., into the main memory 12, and executes various instructions included in the programs. The main memory 12 is composed of, for example, a DRAM or the like.

The input/output I/F 13 includes various input/output devices for exchanging information with users and the like. The input/output I/F 13 includes, for example, an information input device such as a keyboard and a pointing device (for example, a mouse, a touch panel, etc.), an audio input device such as a microphone, and an image input device such as a camera. Further, the input/output I/F 13 includes an image output device such as a display, and an audio output device such as a speaker.

The communication I/F 14 is implemented as hardware such as a network adapter, various communication software, or a combination thereof, and is configured to realize wired or wireless communication via the communication network 20 or the like.

The storage 15 is composed of, for example, a magnetic disk, a flash memory, or the like. The storage 15 stores various programs including an operating system, various data, and the like.

In this embodiment, the service providing server 10 may be configured using a plurality of computers, each of which has the hardware configuration described above. For example, the service providing server 10 may be configured by one or more server devices.

The service providing server 10 configured in this way can be configured to have functions as a web server and an application server, and in this case, requests from the web browser and other applications installed on the user terminal 30 In response to this, various processes are executed, and screen data (for example, HTML data), control data, etc. according to the results of the processes are transmitted to the user terminal 30. A web page or other screen based on the received data may be displayed on the user terminal 30.

The user terminal 30 is configured as a general computer, and as shown in FIG. 1, includes a computer processor 31, a main memory 32, an input/output I/F 33, a communication I/F 34, and a storage device 35, and these components are electrically connected via a bus (not shown) or the like.

The computer processor 31 is configured as a CPU, GPU, or the like, reads various programs stored in a storage 35, etc., into the main memory 32, and executes various instructions included in the programs. The main memory 32 is composed of, for example, a DRAM or the like.

The input/output I/F 33 includes various input/output devices for exchanging information with users and the like. The input/output I/F 33 includes, for example, an information input device such as a keyboard and a pointing device (for example, a mouse, a touch panel, etc.), an audio input device such as a microphone, and an image input device such as a camera. Further, the input/output I/F 33 includes an image output device such as a display, and an audio output device such as a speaker.

The communication I/F 34 is implemented as hardware such as a network adapter, various communication software, or a combination thereof, and is configured to realize wired or wireless communication via the communication network 20 or the like.

The storage 35 is configured by, for example, a magnetic disk or a flash memory. The storage 35 stores various programs including an operating system, various data, and the like. The programs stored in the storage 35 can be downloaded from an application market and installed. For example, as shown in FIG. 1, a service program 351 for using services provided by the server 10 may be installed in the storage 35.

In this embodiment, the user terminal 30 may be configured as a smartphone, a tablet terminal, a personal computer, a wearable device, or the like.

A user operating the user terminal 30 configured in this manner communicates with the service providing server 10 via a web browser or other application (for example, service program 351) installed in the storage 35 or the like. By doing so, the service provided by the server 10 can be used.

Next, the functions of the service providing system 1 of this embodiment will be explained. FIG. 2 is a block diagram schematically showing the functions of the service providing server 10 and the user terminal 30 included in the system 1. As shown in the figure, the server 10 includes an information storage management unit 41 that stores and manages various information, a basic function control unit 43 that controls basic functions of provided services, and a service control unit 45 that controls provided services. have These functions are realized by the cooperative operation of hardware such as the computer processor 11 and main memory 12, as well as various programs and data stored in the storage 15 and the like. This is realized by the computer processor 11 executing instructions included in the loaded program. Further, some or all of the functions of the server 10 shown in FIG. 2 may be realized by the server 10 and the user terminal 30 working together, or may be realized by the user terminal 30.

As shown in FIG. 2, the user terminal 30 includes an information storage management unit 51 that stores and manages various information, and a service usage unit 53 that executes processing for using provided services. These functions are realized by the cooperation of hardware such as the computer processor 31 and main memory 32, as well as various programs and data stored in the storage 35, etc.; This is realized by the computer processor 31 executing instructions included in the loaded program. Further, some or all of the functions of the user terminal 30 shown in FIG. 2 may be realized by the server 10 and the user terminal 30 working together, or may be realized by the server 10.

The information storage management unit 41 of the service providing server 10 is configured to store and manage various information in the storage 15 and the like. For example, as shown in FIG. 2, the information storage management unit 41 includes a user information table 411 that manages information regarding users of the provided service, and a character information table 412 that manages information regarding characters used for predetermined processing in the provided service. and may be configured to have the following.

The basic function control unit 43 of the service providing server 10 is configured to execute various processes related to controlling the basic functions of the provided service. For example, the basic function control unit 43 transmits screen data or control data of various screens related to basic functions to the user terminal 30, and responds to various operation inputs by the user via the screen displayed on the user terminal 30. and transmits screen data or control data to the user terminal 30 according to the results of the processing. The basic functions controlled by the basic function control unit 43 include, for example, login processing (user authentication), billing control, user management (for example, updating the user information table 411, etc.).

The service control unit 45 of the service providing server 10 is configured to execute various processes related to controlling provided services. For example, the service control unit 45 transmits screen data or control data of various screens for using the provided service to the user terminal 30, and responds to operation input by the user via the screen displayed on the user terminal 30. and executes various processes, and transmits screen data or control data to the user terminal 30 according to the results of the processes. For example, when the provided service is content distribution (viewing or viewing), the service control unit 45 is configured to transmit the corresponding content in response to a request from a user via the user terminal 30.

The information storage management unit 51 of the user terminal 30 is configured to store and manage various information in the storage 35 and the like. The service usage unit 53 of the user terminal 30 is configured to execute various processes related to the usage of provided services.

In this embodiment, the service usage unit 53 selects the character associated with the service program 351 and the identification information associated with the character in response to the activation of the program 351 through the specification of the identification information associated with the character. configured to recognize it. The identification information is configured, for example, as a deep link or a deferred deep link corresponding to a combination of the service program 351 and a character. For example, the identification information is configured to include a URL (custom URL scheme) corresponding to the service program 351 and a URL parameter corresponding to a character. The identification information is set, for example, as link information in objects (images, character strings, etc.) displayed on web pages, SNS messages, and the like. Further, the identification information is embedded in a code such as an optically readable two-dimensional code, and the code is displayed on a web page or the like or printed on actual paper.

In this embodiment, the service usage unit 53 is configured to perform predetermined processing in the provided service based at least on the recognized character. The predetermined processing may include various processing directly or indirectly related to the use of the provided service.

In this way, the service providing system 1 according to the present embodiment uses the identification information in response to the activation of the service program 351 for using the provided service and the identification information associated with the character. Since a predetermined process is performed based on the character associated with the information, the user can enjoy the process based on the character, and as a result, the use of the provided service can be promoted. In this manner, the system 1 promotes the use of a service corresponding to a linked program (via designation of identification information) such as an advertisement.

In this embodiment, the predetermined processing performed based on the character includes various processing. For example, the predetermined process includes a tutorial, and in this case, the service usage unit 53 of the user terminal 30 may be configured to perform the tutorial so that the character associated with the specified identification information appears. For example, the service usage unit 53 is configured to display a tutorial screen corresponding to the character associated with the specified identification information when the service program 351 is started for the first time. Such a configuration allows the user to enjoy a tutorial in which a desired character appears, and as a result, the use of the provided service is promoted.

Further, for example, the predetermined process includes a predetermined notification, and in this case, the service usage unit 53 may be configured to make the predetermined notification so that the character associated with the specified identification information will appear. The predetermined notification includes notifications of various contents, and includes, for example, introduction of content. In this case, the service usage unit 53 is configured to display a screen in which the character introduces content specified based at least on the character (for example, content set in advance for each character). . Such a configuration allows the user to enjoy notifications (introducing content, etc.) in which a desired character appears, and as a result, the use of the provided service is promoted.

In addition, the service usage unit 53 recognizes the character associated with the identification information in response to the download, installation, and initial activation of the program 351 (from an application market, etc.) in accordance with the specification of the identification information. It can be configured as follows. In this case, for example, when the user terminal 30 downloads the program 351 from the application market via a web browser or an application market program in accordance with the specification of the identification information, the user terminal 30 downloads the character associated with the identification information. The included information (for example, the identification information itself) is associated with the user (user terminal 30) and managed in a specific server, and then, when the program 351 is installed and first started on the user terminal 30, the user terminal 30 may be configured to obtain information including a character from a particular server and recognize the character. This mechanism is realized by applying deferred deep links. In this configuration, in a user terminal 30 where the service program 351 is not installed, after the program 351 is installed through the specification of identification information and started for the first time, processing based on the character associated with the identification information is performed. make it possible to do so.

In this embodiment, a character associated with identification information may be stored in association with a user who specified the identification information. For example, the character is managed in the user information table 411. For example, the service usage unit 53 may be configured to acquire a character associated with a user from the user information table 411 and perform predetermined processing based at least on the acquired character. Such a configuration makes it possible to store a character associated with identification information and then perform predetermined processing based on the character at various timings.

In this embodiment, the service control unit 45 of the server 10 may be configured to set a reward for a character administrator. Information regarding the character administrator is managed in the character information table 412, for example. For example, the service control unit 45 determines whether the character is an administrator based on at least the behavior of each of the plurality of users associated with the character in the service provided (for example, frequency of use such as login status, billing status, etc.). may be configured to set rewards for. Further, for example, the service control unit 45 may control the user who starts using the provided service (becomes a new user) by installing the service program 351 through the designation of identification information associated with a specific character. The remuneration for the administrator of the particular character may be configured to be set based at least on the number. Such a configuration makes it possible to provide remuneration to the character administrator, and as a result, for example, it becomes possible to share revenue between the operator of the provided service and the character administrator.

Next, a specific example of the service providing system 1 of this embodiment having such functions will be described. The system 1 in this specific example is configured to provide a manga viewing service for using (browsing) manga (electronic books) as digital content.

First, information managed in each table in this example will be explained. FIG. 3 illustrates information managed in the user information table 411 in this example. The user information table 411 manages information related to users of the manga viewing service, and as shown in the figure, the user information table 411 stores basic user information such as account name, age, and gender in association with a "user account" that identifies individual users. Information such as "basic information", "character information" that is information about advertising characters associated with the user, "number of coins", and "purchase history information" that is information about the purchase history of manga works. to manage.

The character information includes information that can identify individual characters (for example, character ID, etc.). The number of coins is updated according to the acquisition and consumption of coins by the user. The coin in this example is an electronic and virtual item available in the manga viewing service. Users can obtain coins at various times for a fee or for free. The purchase history information includes information that allows identification of the purchase unit (specific "story" or "volume") of the purchased manga work.

FIG. 4 illustrates information managed in the character information table 412 in this example. The character information table 412 manages information regarding the advertising character for the manga viewing service in this example, and as shown in the figure, information regarding the administrator of this character is associated with a "character ID" that identifies an individual character. "Administrator information" which is information about the manga works recommended by this character, "Recommended work information" which is information about the manga works recommended by this character, "Recommended timing information" which is information about the timing when this character recommends manga works, advertisement corresponding to this character "Guidance performance information" which is the performance of new user registration performed by installing and first starting the service program 351 through the specification of the service URL, "Sales performance information" which is the sales performance of manga works recommended by this character ” and other information. The guidance performance information includes the date and time of new user registration and the corresponding user account. Furthermore, the sales performance information includes the date and time when the manga work was sold and the number of coins consumed. Note that the image file corresponding to the content of the manga work itself is managed, for example, in a storage device such as the storage 15 or another server.

Next, the operation of the service providing system 1 in this example will be explained. In the manga viewing service in this example, an advertising URL is individually issued to each of a plurality of characters (eg, Vtubers) that advertise the service. The URL realizes a deferred deep link to the service program 351. Further, the URL includes the character ID of the corresponding character as a URL parameter.

In this example, the promotional URL may be displayed or printed on various application screens, web pages, paper media, and the like. FIG. 5 illustrates a video posting service screen 60 as an example of a screen that includes a promotional URL. The screen 60 is a screen for playing videos posted in the video posting service, and as shown in the figure, it has a video playback area 62 for playing videos and an information display area 64 for displaying information about the video. have The area 64 displays information such as poster information (profile image, account name, etc.) and explanatory text. Further, in the example of FIG. 5, the area 64 is arranged with a two-dimensional code CD in which an advertising URL is embedded. For example, the poster of this video is the character itself (for example, a Vtuber) corresponding to the promotional URL, and the video played in the video playback area 62 (the posted video) is, for example, the manga viewer in this example. This is a video where a character introduces the service.

The two-dimensional code CD has a link set to an embedded advertising URL. For example, the user acquires and specifies the advertising URL by reading the two-dimensional code CD included in the screen 60 displayed on the display of the personal computer with a smartphone serving as the user terminal 30, or by reading the two-dimensional code CD included in the screen 60 displayed on the display of the personal computer, or The user can directly specify the two-dimensional code CD on the screen 60 (via a tap operation, etc.).

FIG. 6 is a flow diagram illustrating a process executed by the user terminal 30 in response to the user's designation of the advertising URL of the manga viewing service. As shown in the figure, the user terminal 30 first checks whether the service program 351 is installed on the user terminal 30 (step S100), and if the program 351 is not installed (NO in step S100). ) and save the advertising URL (step S105). Specifically, in a management server or the like that is communicably connected to the user terminal 30 via the communication network 20 or the like, information that identifies the user terminal 30 (for example, IDFA in an iOS terminal or Android The advertising URL is stored in association with the AAID, etc. on the terminal.

Subsequently, the user terminal 30 accesses the application market (step S110). Specifically, the user terminal 30 accesses a page for installing the service program 351 in the corresponding application market, and the screen corresponding to the page is displayed on the user terminal 30 as the program for the application market or the web page. Displayed via a browser, etc.

Then, the user terminal 30 waits for an installation instruction from the user (NO in step S120), and when the installation instruction is given (YES in step S120), the user terminal 30 downloads and installs the service program 351 (step S130).

Then, the user terminal 30 waits for an instruction to start the service program 351 from the user (NO in step S140), and when the start instruction is given (YES in step S140), the user terminal 30 acquires the advertising URL (step S145). , starts the service program 351 and displays a tutorial screen in which the corresponding character appears (step S150). The advertising URL is acquired from the management server or the like that is the storage destination in step S105.

FIG. 7 illustrates a tutorial screen 70 in which a corresponding character appears. The screen 70 displays an animation for explaining screen operations when using the manga viewing service, and a character CH corresponding to the advertising URL appears in the animation. In this example, if the service program 351 is downloaded, installed, and started for the first time without specifying the advertising URL (for example, through an individual search by the user in the application market), On the tutorial screen 70, a predetermined character appears instead of the promotional character.

Returning to the flowchart of FIG. 6, after displaying the tutorial screen, the user terminal 30 then registers a character corresponding to the advertising URL (step S160). Specifically, the user terminal 30 requests the server 10 to register a character, and the server 10 creates a new record in the user information table 411 and changes the character ID of the corresponding advertising character to the character information. is set to

The user terminal 30 then updates the guidance performance information (step S170). Specifically, the user terminal 30 requests the server 10 to update the guiding track record information, and the server 10 updates the guiding track record information of the corresponding character in the character information table 412 (this new user registration (Installation and first start-up) will be added to the guidance performance information.)

As described above, in this example, when the service program 351 is downloaded, installed, and started for the first time through the specification of the promotional URL, a tutorial in which the character corresponding to the promotional URL appears is performed. At the same time, the promotional character and the user are associated. Note that if the service program 351 has already been installed on the user terminal 30 (YES in step S100), nothing is done.

The operation in response to the designation of the advertising URL of the manga viewing service has been described above. Next, the operation related to recommendation of manga works in this example will be explained. In the manga viewing service of this example, a manga work that is also specified based on the advertising character is recommended at the timing set for the advertising character associated with the user.

FIG. 8 is a flow diagram illustrating a process executed by the server 10 regarding recommendation of manga works. These processes are executed each time the user uses the manga viewing service (starts up the service program 351). As shown in the figure, the server 10 first checks whether or not today's day of the week is a day on which manga works are to be recommended to the user (step S200). Specifically, in this example, the day of the week on which manga works are recommended to the user is set for each advertising character (specifically, this is set as recommendation timing information in the character information table 412). ), it is confirmed whether or not today's day of the week is the day of the week set for the corresponding promotional character.

If today's day of the week is a day on which manga works are to be recommended to the user (YES in step S200), the server 10 displays a work recommendation screen for recommending manga works on the user terminal 30. (step S210). Specifically, screen data of the work recommendation screen is transmitted from the server 10 to the user terminal 30.

FIG. 9 illustrates a work recommendation screen 80 displayed on the user terminal 30. As shown in the figure, the screen 80 has a work list display area 82 in which a plurality of recommended manga works are displayed as a list side by side in the horizontal direction, and the character CH associated with the user (that is, the service program 351 It is configured so that a character (corresponding to the advertising URL specified at the time of installation) appears. As described above, characters associated with users are managed in the character information of the user information table 411.

Further, the manga works listed in the work list display area 82 of the work recommendation screen 80 are works set for each character, and specifically, the works are listed as recommended work information in the character information table 412. It is set. When the user selects any work through the work list display area 82, a screen for purchasing the corresponding manga work is displayed. The user can purchase the corresponding manga work by consuming the coins he/she owns. Thereafter, the user can repeatedly view the purchased manga work.

If the manga work recommended through the work recommendation screen is purchased (YES in step S220), the server 10 updates the user's purchase history information and the character's sales history information (step S230). Specifically, information regarding the current purchase of the manga work is added to the purchase history information of the user information table 411 and the sales history information of the character information table 412.

The operation related to recommendation of manga works has been explained above. Next, operations related to setting rewards for character managers will be explained. In this example, the reward for the character administrator is set periodically (for example, on a predetermined day every month), and the reward is based on the character guidance performance information and the character guidance performance information managed in the character information table 412. , is set based on sales performance information. Specifically, it is based on the number of new user registrations induced by the corresponding character and the sales amount (number of coins consumed) of manga works recommended by the corresponding character during a predetermined period (for example, one month). The remuneration for the predetermined period is set. The amount of remuneration increases as the number of new user registrations increases and the sales amount increases. Note that in this example, instead of or in addition to the number of new user registrations and sales amount, the amount of remuneration can be calculated using the number of consecutive login days, the number of times a comic work is viewed, and the like.

In the example described above, nothing is done if the service program 351 is already installed on the user terminal 30 when the advertising URL is specified, but in other examples of this embodiment, , if the service program 351 has already been installed, the user terminal 30 starts the program 351 and displays the top screen that is the starting point for using the manga viewing service, and then the process shown in FIG. Similar to the process in step S160 in the flowchart, the character corresponding to the advertising URL may be registered (associated with the user). In this way, it is possible to newly associate the promotional character with an existing user who has already installed the service program 351, and thereafter various processes such as recommendation of manga works based on the promotional character can be performed. becomes.

In the above example, the day of the week on which manga works are recommended to users is set for each promotional character, but the timing on which manga works are recommended is not limited to this. The new publication may be recommended at the timing when a new publication of the manga work associated with the character (for example, the manga work recommended by the character) is released. Further, for example, special processing may be executed on the birthday of the promotional character.

In the example described above, an account for a manga viewing service corresponding to a promotional character may be issued, and the user may be able to perform predetermined actions on the account. For example, a user may be able to provide various types of gifts (e.g., coins, or the right to view a particular comic work) to the account corresponding to the promotional character. . In this way, the relationship between the user and the character (administrator) is strengthened, and the use of the manga viewing service is further promoted.

The service providing system 1 of the present embodiment described above includes a service program 351 for using a provided service (for example, a manga viewing service, etc.) and identification information (for example, an advertising URL, etc.) with which a character is associated. In response to the activation of the program 351 through the specification, predetermined processing (for example, tutorials, recommendation of manga works, etc.) based on the character associated with the identification information is performed, so the user can Users can enjoy the processing based on the information provided, and as a result, the use of the provided services can be promoted. In this manner, the system 1 promotes the use of a service corresponding to a linked program (via designation of identification information) such as an advertisement.

The processes and procedures described herein may be implemented by software, hardware, or any combination thereof, other than those explicitly described. For example, the processes and procedures described herein are implemented by implementing logic corresponding to the processes and procedures in a medium such as an integrated circuit, volatile memory, nonvolatile memory, magnetic disk, or the like. Further, the processes and procedures described in this specification can be implemented as a computer program corresponding to the processes and procedures, and can be executed by various computers.

Even if processes and procedures described herein are described as being performed by a single device, software, component, or module, such processes or procedures may be performed by multiple devices, software, components, or modules. components and/or multiple modules. The software and hardware elements described herein can also be implemented by combining them into fewer components or decomposing them into more components.

In this specification, even if a constituent element of the invention is described as either singular or plural, or without being limited to either singular or plural, it should be interpreted differently depending on the context. Except for , the component may be singular or plural.

1 Service Providing System 10 Service Providing Server 11 Computer Processor 15 Storage (Storage Device)
20 Communication Network 30 User Terminal 31 Computer Processor 35 Storage (Storage Device)
351 Service program 41 Information storage management section 411 User information table 412 Character information table 43 Basic function control section 45 Service control section 51 Information storage management section 53 Service usage section 60 Video posting service screen 70 Tutorial screen 80 Work recommendation screen CD 2D Code CH Character

Claims (10)

A program for using a predetermined service, which, in response to execution on the user terminal, sends the following information to the user terminal:
recognizing a character associated with the identification information in response to activation of the program via designation of the program and identification information with which the character is associated;
performing a predetermined process in the predetermined service based at least on the recognized character;
The recognizing step includes recognizing a character associated with the identification information in response to downloading, installation, and initial activation of the program in accordance with the designation of the identification information.
program. The predetermined process includes a tutorial,
The step of performing the predetermined process includes performing a tutorial so that the recognized character appears.
The program according to claim 1. The predetermined process includes a predetermined notification,
The step of performing the predetermined process includes giving the predetermined notification so that the recognized character appears.
The program according to claim 1 or 2. The predetermined notification includes an introduction of content;
The step of performing the predetermined process includes introducing content specified based at least on the recognized character.
The program according to claim 3. The step of performing the predetermined process includes performing the predetermined process at a timing based at least on the recognized character.
The program according to any one of claims 1 to 4. The recognizing step includes storing the recognized character in a storage device in association with the user,
The step of performing the predetermined process includes acquiring a character associated with the user from the storage device, and performing the predetermined process based at least on the acquired character.
The program according to any one of claims 1 to 5 . A system for providing a predetermined service comprising one or more computer processors, wherein the one or more computer processors, in response to execution of readable instructions,
recognizing a character associated with the identification information in response to activation of the predetermined program through designation of a predetermined program for using the predetermined service and identification information with which the character is associated; ,
performing a predetermined process in the predetermined service based at least on the recognized character;
performing the step of setting a reward for the character administrator ;
The step of setting the reward is based at least on the number of users who have started using the predetermined service with the installation of the predetermined program via designation of the identification information with which a first character is associated. , including setting a reward for the administrator of the first character,
system. further comprising a storage device that stores at least user information regarding the user of the predetermined service;
The recognizing step includes associating the recognized character with a user and setting it as part of the user information,
The step of performing the predetermined process includes acquiring a character associated with the user from the user information in the storage device, and performing the predetermined process based at least on the acquired character.
8. The system of claim 7 . The step of setting the reward includes setting a reward for the administrator of the second character based at least on the behavior of the user associated with the second character in the predetermined service.
9. The system of claim 8 . A method for providing a predetermined service executed by one or more computers, the method comprising:
a step of recognizing a character associated with the identification information in response to activation of the predetermined program through designation of a predetermined program for using the predetermined service and identification information with which the character is associated; ,
performing a predetermined process in the predetermined service based at least on the recognized character;
A step of setting a reward for a character administrator ,
The step of setting the reward is based at least on the number of users who have started using the predetermined service with the installation of the predetermined program through designation of the identification information with which a first character is associated. , including setting a reward for the administrator of the first character,
Method.

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