JP2015069637A - Server for providing service using application, system, and method - Google Patents

Abstract

PROBLEM TO BE SOLVED: To set the amount of benefit to be distributed for a service using an application, more appropriately.SOLUTION: A server is configured to execute a program including: a link-destination specification information transmission module which transmits link-destination specification information for specifying a link destination application; a link-destination history storage module which stores link history information obtained when a user is led to the link-destination application; a link-source specification module which specifies a link-source application that leads the user to the link-destination application to be used in a service; a charge control module which controls the amount of money to be charged to the user according to provision of the service and stores information including the amount of money charged; and a distribution amount setting module which sets the amount of money to be distributed to a provider of the link-destination application and a provider of the link-source application, on the basis of the amount of money to be charged to the user according to provision of the service.

Description

  The present invention relates to a server, a system, and a method for providing a service using an application to a user.

  Traditionally, there has been a performance-reward type advertisement on the Internet where advertisers place advertisements on websites through affiliate service providers and pay rewards such as advertising fees based on the number of clicks on the posted advertisements. Has been done. For example, application of advertisements such as online game software is also being considered for such a mechanism of success-reward-type advertisements. For example, clicking on a posted advertisement leads the user to a site for downloading the corresponding application. Such a mechanism has also been proposed (see, for example, Patent Document 1).

JP 2010-9207 A

  However, in the above-described advertisement mechanism, it may not be said that the determined reward is sufficiently reasonable just by determining the reward according to the number of clicks. For example, even if a user is guided to an application download site such as online game software and the user downloads the application but does not actually play, the user enjoys an online game only within the free play range. In the case where the user enjoys an online game within the range of paid play, the profits obtained by the provider of the destination application are different. However, when determining the reward according to the number of clicks, etc., the profit actually obtained by the provider of the destination application is not taken into consideration, so the determined reward is not necessarily reasonable for the person who induced the user. Absent.

  An embodiment of the present invention has an object to more appropriately set a distribution amount of profits for services using applications. Other objects of the present invention will become apparent by referring to the entire specification.

  A server according to an embodiment of the present invention is a server that provides a user with one or more services using an application, and a storage device that stores information, and one or more that executes a predetermined program A processor, and the predetermined program is a guidance source identification module that identifies a guidance source application that has led the user to a guidance destination application used in the service, and charging the user according to the provision of the service And a charging control module for storing information including a charging amount in the storage device, and a provider of the guidance destination application used in the service based on the charging amount for the user according to the provision of the service And the guidance source application that led the user to the guidance destination application. Comprising the allocations setting module that sets the allocations for publication provider, a. Here, “guide to guide destination application” means various access destinations related to the guide destination application (acquisition destination application acquisition (download) destination and access for receiving provision of services using the guide destination application. Guiding the user or a terminal device operated by the user to the destination or the like.

  A system according to an embodiment of the present invention includes a plurality of terminal devices, a server that is communicatively connected to the terminal devices and provides one or more services using an application to a user who operates the terminal devices; The terminal device includes a terminal storage device that stores information, and one or more terminal processors that execute a predetermined terminal program including a guidance source application, and the guidance The source application includes a guide destination specifying information request module for requesting the server for guide destination specifying information that can specify the guide destination application, and the guide destination application specified by the guide destination specifying information received from the server. A screen that displays a screen that includes a guidance area that allows the terminal device to access the relevant access destination And an access module that allows the terminal device to access an access destination related to the guidance destination application in response to a selection of the guidance area by a user, and the server includes one or more of the guidance destinations A server storage device for storing specific information; and one or more server processors for executing a predetermined server program, wherein the predetermined server program responds to a request from the terminal device, and Providing the guidance destination identification information transmission module that sends the guidance destination identification information to the terminal device, the guidance source identification module that identifies the guidance source application that led the user to the guidance destination application used in the service, and provision of the service And charging information to the user according to Based on the charge control module to be stored and the charge amount for the user according to the provision of the service, the guide of the guide destination application used in the service and the guide to the guide destination application A distribution amount setting module for setting a distribution amount for the provider of the guidance source application.

  A method according to an embodiment of the present invention is a method of providing a user with one or more services using an application, and a guidance source application that guides the user to a guidance destination application used in the service And controlling charging for the user according to provision of the service, storing information including a charging amount, and being used in the service based on the charging amount for the user according to provision of the service A distribution amount is set for the provider of the guide destination application and the provider of the guide source application that guides the user to the guide destination application.

  According to various embodiments of the present invention, it is possible to more appropriately set a distribution amount such as a profit for a service using an application.

1 is a block diagram schematically showing a hardware configuration of a system 1 including a server 10 according to an embodiment of the present invention. The block diagram which shows roughly the module structure of the program 50 in one Embodiment. The figure which shows an example of the application management table in one Embodiment. The figure which shows an example of the guidance log | history management table in one Embodiment. The figure which shows an example of the new login management table in one Embodiment. The figure which shows an example of the accounting information management table in one Embodiment. The sequence diagram which shows the mode of communication between the terminal device 30 and the server 10 in one Embodiment. The figure which shows an example of the display screen 60 in one Embodiment. The flowchart which shows the example of the login process in one Embodiment. The figure which shows an example of the relationship between the guidance log | history management table and new login management table in one Embodiment. The figure which shows an example of the relationship between the guidance log | history management table and new login management table in one Embodiment. The figure which shows an example of the relationship between the guidance log | history management table and new login management table in one Embodiment. The figure which shows an example of the relationship between the guidance log | history management table and new login management table in one Embodiment. The figure which shows an example of the relationship between the guidance log | history management table and new login management table in one Embodiment.

  FIG. 1 is a block diagram schematically showing a hardware configuration of a system 1 according to an embodiment of the present invention including a server 10 according to an embodiment of the present invention. As shown in FIG. 1, the server 10 in one embodiment is connected to a terminal device 30 configured as a general computer via a communication network 20 such as the Internet so as to be able to operate the terminal device 30. Provide users with various services using applications. Note that a terminal device (not shown) other than the terminal device 30 is connected to the server 10 so as to be communicable. The services provided by the server 10 include a digital content service that provides digital content such as an online game or music, a platform service that realizes various communications among a plurality of users who operate a plurality of terminal devices 30, and the like. Can be.

  As shown in the figure, the server 10 includes a CPU (processor) 11, a main memory 12, a user I / F 13, a communication I / F 14, an external memory 15, and a disk drive 16. They are electrically connected to each other via a bus 17. The CPU 11 loads various programs such as a control program for controlling the provision of an operating system and various services from the external memory 15 to the main memory 12 and executes instructions included in the loaded program. The main memory 12 is used for storing a program executed by the CPU 11, and is constituted by, for example, a DRAM.

  The user I / F 13 includes, for example, an information input device such as a keyboard and a mouse that accepts an operator input, and an information output device such as a liquid crystal display that outputs a calculation result of the CPU 11. The communication I / F 14 is implemented as hardware, firmware, communication software such as a TCP / IP driver or a PPP driver, or a combination thereof, and is configured to be able to communicate with the terminal device 30 via the communication network 20.

  The external memory 15 is composed of, for example, a magnetic disk drive, and stores various programs such as a control program for controlling provision of various services. The external memory 15 can also store various data used in providing various services. Various data that can be stored in the external memory 15 may be stored in a database server that is physically separate from the server 10 that is communicably connected to the server 10. The disk drive 16 reads data stored in various storage media such as CD-ROM, DVD-ROM, and DVD-R, or writes data to these storage media.

  In one embodiment, the server 10 is a web server that manages a website composed of a plurality of hierarchical web pages. The terminal device 30 can acquire HTML data for displaying a web page from the server 10, analyze the acquired HTML data, and present the web page to the user of the terminal device 30. The external memory 15 also stores HTML data for displaying this web page. The HTML data is composed of an HTML document described in a markup language such as HTML, and various images are associated with the HTML document. A program written in a script language such as ActionScript or Javascript (registered trademark) can be embedded in the HTML document.

  The external memory 15 can also store various applications executed on the terminal device 30 in an execution environment other than browser software. The various applications can include various data such as various programs and image data referred to when the programs are executed. The program is created in an object-oriented programming language such as Objective-C or Java (registered trademark). The created program is stored in the external memory 15 as application software together with various data. The application software stored in the external memory 15 is distributed to the terminal device 30 in response to the distribution request. The application software distributed from the server 10 is received by the terminal device 30 via the communication I / F 34 under the control of the CPU 31, transmitted to the external memory 35, and stored. This application software is activated in response to an operation of the terminal device 30 by the user, and is executed on a platform such as NgCore (trademark) or Android (trademark) installed in the terminal device 30. The server 10 provides various data necessary for providing various services to the application executed on the terminal device 30. Moreover, the server 10 can manage provision of various services for every user by memorize | storing the various data transmitted from the terminal device 30 for every user.

  In this way, the server 10 can provide various services by managing websites that provide various services, and delivering web pages constituting the websites in response to requests from the terminal device 30. . Further, the server 10 can provide various services based on communication with an application executed on the terminal device 30 in place of the browser-based service or in addition to the browser-based service. it can. The server 10 can store data necessary for providing various services for each identification information for identifying each user, regardless of which mode the service is provided. Although detailed description is omitted, the server 10 can also have a function of performing user authentication processing at the start of service provision. The types of various services realized by the website or application of the server 10 are not limited to those specified in this specification.

  In one embodiment, the terminal device 30 is an arbitrary information processing device that displays a web page of a website acquired from the server 10 on a web browser and implements an application execution environment for executing an application. A tablet terminal, a game dedicated terminal, and the like may be included.

  The terminal device 30 includes a CPU (processor) 31, a main memory 32, a user I / F 33, a communication I / F 34, and an external memory 35, as shown in the figure. Are electrically connected to each other.

  The CPU 31 loads various programs such as an operating system from the external memory 35 to the main memory 32 and executes instructions included in the loaded program. The main memory 32 is used for storing a program executed by the CPU 31, and is constituted by, for example, a DRAM.

  The user I / F 33 is an information input device that accepts user input and an information output device that outputs the calculation result of the CPU 31, and includes a display device such as a liquid crystal display including a touch panel.

  The communication I / F 34 is implemented as hardware, firmware, communication software such as a TCP / IP driver or a PPP driver, or a combination thereof, and is configured to be able to communicate with the server 10 via the communication network 20.

    The external memory 35 is configured by, for example, a magnetic disk drive, a flash memory, or the like, and stores various programs such as an operating system. Further, when receiving an application from the server 10 via the communication I / F 34, the external memory 35 stores the received application.

  The terminal device 30 having such an architecture includes, for example, browser software for interpreting an HTML format file (HTML data) and displaying it on the screen, and HTML data acquired from the server 10 by the function of the browser software. And a web page corresponding to the received HTML data can be displayed. Further, the terminal device 30 includes plug-in software (for example, Flash Player provided by Adobe Systems) incorporated in browser software, and acquires a SWF format file embedded in HTML data from the server 10. The SWF format file can be executed using browser software and plug-in software. Further, the terminal device 30 can execute the application acquired from the server 10.

  Next, the program 50 executed by the CPU 11 of the server 10 in the embodiment will be described. FIG. 2 is a block diagram illustrating a module configuration of the program 50 according to an embodiment. The program 50 is stored in the external memory 15 or the like, and, as illustrated, a guide destination that transmits one or more guide destination specifying information that can specify a guide destination application that guides the user in response to a request from the terminal device 30. Guidance history information regarding the combination of the specific information transmission module 51, the terminal device 30 of the user when the user is guided to the guidance destination application, the guidance destination application, and the guidance source application that led the user to the guidance destination application Is stored in the external memory 15 or the like, a guidance source identifying module 53 for identifying a guidance source application that has guided the user to a guidance destination application used in the service, and charging for the user according to the provision of the service Control and externally include information including billing amount Based on the charge control module 54 stored in the memory 15 and the charge amount for the user according to the provision of the service, the provider of the guide destination application used in this service and the guide source that guided the user to the guide destination application A distribution amount setting module 55 for setting a distribution amount for the provider of the application.

  FIG. 3-6 illustrates an example of information managed in each table configured in the external memory 15 or the like of the server 10. FIG. 3 is an example of information managed by the application management table. As illustrated, the application management table in one embodiment is associated with an “application ID” that identifies an application, “application name” that is the name of the application, and “application provider” that indicates the provider of the application. Information such as “OSID” for identifying the OS on which this application operates and “download site URL” indicating the URL of the download site for acquiring (downloading) this application are managed. Here, in one embodiment, different “application IDs” are set for applications having the same operating contents but different operating OS, and “download site URL” is set according to the operating OS. It should be noted that the same “application ID” may be set for applications having the same contents with different operating OSs. In this case, an application may be identified by a combination of “application ID” and “OSID”.

  FIG. 4 is an example of information managed by the guidance history management table. As shown in the figure, the guidance history management table in one embodiment is associated with a combination of a “terminal ID” that identifies the terminal device 30 and a “guidance destination application ID” that identifies the guidance destination application. “Guidance source application ID” for identifying the guidance source application that led the user to this guidance destination application, “guidance time” indicating the time when the user of this terminal device 30 was guided to this guidance destination application, this terminal device In 30, information such as “first activation time” indicating the time when the guidance destination application is activated for the first time is managed.

  FIG. 5 is an example of information managed by the new login management table. As shown in the figure, the new login management table according to an embodiment is associated with a combination of a “user ID” that identifies a user and an “application ID” that identifies an application, and the user uses this application as a service. A “terminal ID” that identifies the terminal device 30 when first logging in (registered as a service user), a “guidance source application ID” that identifies the guidance source application that led the user to this application, Information such as “first login time” indicating the time when this user first logged into the service using this application is managed.

  FIG. 6 is an example of information managed by the accounting information management table. As shown in the figure, the accounting information management table in one embodiment is associated with a combination of a “user ID” for identifying a user and an “application ID” for identifying an application. Information such as “billing amount” indicating the billing amount according to provision is managed.

  Next, the operation of the server 10 in the embodiment configured as described above will be described. FIG. 7 is a sequence diagram illustrating a state of communication between the server 10 and the terminal device 30 when the user of the terminal device 30 is guided from the guidance source application to the guidance destination application. First, when the guidance source application is activated in the terminal device 30 (step S100), the terminal device 30 requests guidance area information from the server 10 (step S110).

  Upon receiving the guidance area information request, the server 10 identifies the guidance area information and transmits it to the terminal device 30 (step S120). Specifically, a guidance destination application that guides the user from the applications managed in the application management table is identified by a predetermined rule, and guidance area information corresponding to the identified guidance destination application is stored in the terminal device 30. Send to. In one embodiment, the guidance area information transmitted to the terminal device 30 includes an “application ID” (guidance destination specifying information) managed by an application management table and an application icon image. Here, the guidance destination application can be specified by applying various rules. For example, a guidance destination application is set in advance for each guidance source application, and a guidance destination application is identified according to a rule that identifies the guidance destination application according to this setting and a user attribute (for example, age, gender, etc.). Apply a rule, a rule for specifying a guide destination application according to the current date and time, a rule for specifying a guide destination application according to application sales or the number of downloads in a predetermined period, and a combination of these rules. be able to.

  When the guidance area information is transmitted from the server 10, the terminal device 30 displays a screen including the guidance area corresponding to the transmitted guidance area information. FIG. 8 is an example of a display screen 60 of the guidance source application displayed on the terminal device 30. As shown in the figure, the display screen 60 includes a main part 62 on which a screen for a service (for example, an online game) using a guidance source application is displayed, and a guidance area part 64 positioned below the main part 62. And four guiding regions are arranged in the guiding region part 64. In each guidance area, an icon image included in the guidance area information received from the server 10 is displayed, and the “application ID” of the guidance destination application included in the guidance area information is also set. In this example, since four guidance areas are arranged in the guidance area section 64, four applications are specified as guidance destination applications in the above-described step S120, and information for four guidance areas corresponding to these applications is provided. Is transmitted from the server 10 to the terminal device 30. Note that the number of guiding areas on the display screen 60 may be any number, and the display mode of the guiding area is not limited to the mode of displaying as an icon image, but may be displayed in a list format or displayed using a pop-up screen. For example, other display modes can be used. Further, an ID for identifying each guidance area may be set for a plurality of guidance areas on the display screen 60. In this way, it is possible to analyze the frequency of selection of each guidance area.

  When the user selects one of the guidance areas arranged in the guidance area section 64 of the display screen 60 (step S130), guidance history information is transmitted from the terminal device 30 to the server 10, and the server 10 receives the guidance history information. Guide history information is registered (step S140). Specifically, the guidance history information includes a “terminal ID” that identifies the terminal device 30, a “guidance source application ID” that identifies the guidance source application, and a “guidance destination application ID” that identifies the guidance destination application. By setting these pieces of information in the guidance history management table, the guidance history information is registered. Of the information managed by the guidance history management table, “guidance time” is set to the current time when the guidance history information is registered.

  When the guidance history information is registered in this way, the server 10 guides the user to the download site of the guidance destination application (step S150). Specifically, the corresponding “download site URL” in the application management table is acquired using the “application ID” received from the terminal device 30, and the acquired “download site URL” is transmitted to the user terminal device 30. . Note that the server 10 may redirect the download site. In addition, the “download site URL” is included in the guidance area information transmitted to the terminal device 30 so as to be set in the guidance area of the display screen 60, and when the user selects the guidance area, the terminal device 30 becomes the download site. You may make it access directly.

  Subsequently, the terminal device 30 accesses a download destination application download site (step S160), downloads and installs the guide destination application from the download site (step S170), and then starts the installed guide destination application. (Step S180). Here, when the guide destination application is started for the first time, the start time is set to “first start time” in the guide history management table, and after the guide area is selected, the guide destination application is started. If the elapsed time (which can be derived based on the above-described “guidance time” and “first activation time”) exceeds a predetermined time, the guidance history information may be deleted. That is, when the elapsed time from the selection of the guidance area to the activation of the guidance destination application exceeds a predetermined time, it can be considered that the guidance is not effective.

  Subsequently, in the terminal device 30, in response to the activation of the guidance destination application, a login request for a service using the guidance destination application is transmitted to the server 10 (step S190). When transmitting the login request, the “terminal ID” of the terminal device 30, the “application ID” of the guidance destination application, and the “user ID” of the user are transmitted. Here, in one embodiment, a common “user ID” can be set for various services provided by the server 10, and the user of the terminal device 30 can use the common “user ID” for various services. Can be provided. For example, if the terminal device 30 has already logged in to the server 10 in accordance with the execution of the above-described guidance source application, the login request in step S190 is inherited and used by the “user ID” used in this login. Can also be performed.

  And if the login request from the terminal device 30 is received, the server 10 will perform the login process illustrated in FIG. 9 (step S200). This log-in process is a process executed by the server 10 when a log-in request for a service provided by the server 10 is received from the terminal device 30, regardless of whether there is guidance between applications illustrated in FIG. 7. This is executed when a login request is received from the device 30. In the login process, first, as shown in FIG. 9, it is determined whether or not login is permitted (step S210). Whether or not login is permitted can be determined using password authentication or the like. Since the process for determining whether or not to log in is a general process, further detailed description is omitted.

  Next, it is determined whether or not the login to the service using this application by the user is a new login (step S220). Specifically, it is determined whether or not a record corresponding to the combination of “user ID” and “application ID” transmitted from the terminal device 30 at the time of the login request exists in the new login management table. In this case, it is determined that the login is a new login, and when it exists, it is determined that the login is not a new login.

  If it is determined that the login is not a new login, the login process is terminated as it is. If it is determined that the login is a new login, the guidance source application is specified and registered (step S230). finish. Specifically, the guidance source application is identified by the “guidance source application ID” corresponding to the combination of “terminal ID” and “application ID” transmitted from the terminal device 30 at the time of the login request. And a new record is created in the new login management table using the acquired “guidance source application ID”. Note that the current time is set in the “first login time” of the new login management table. Here, the elapsed time from the selection of the guidance area to the new login (which can be derived based on the above-mentioned “guidance time” and “first login time”), or after starting the guidance destination application for the first time Do not register the “guidance source application ID” if the elapsed time until the new login (which can be derived based on the above-mentioned “first startup time” and “first login time”) exceeds a predetermined time. May be. In other words, if the guidance area is selected, or if the elapsed time from the first activation of the guidance destination application to the new login exceeds a predetermined time, it can be considered that the guidance is not valid. . If it is determined that the login is a new login and there is no record corresponding to the combination of the “terminal ID” and the “application ID” in the guidance history management table, the guidance corresponding to the guidance between applications is used. Since it is not a new login, a value (for example, a Null value) indicating that the guidance source application is “none” is set in “guidance source application ID” of the new login management table.

  The operation when the user is guided from the guidance source application to the guidance destination application has been described above. Next, an operation for setting a distribution amount of profits to the application provider will be described. As described above, in the server 10 according to the embodiment, the guidance source application corresponding to the combination of the user and the application is managed in the new login management table. Further, in the billing information management table, a billing amount corresponding to the combination of the user and the application (billing amount according to the provision of the service using the application) is managed. When setting the distribution amount of profits etc. to the provider of the application, the provider of this application and this user were guided to this application based on the charge amount corresponding to the combination of this user and the application. A distribution amount for the provider of the guidance source application is set. The specific allocation amount can be set by applying various calculation formulas. For example, based on the charge amount according to the provision of the service using the application, the provider of this application, the provider of the guidance source application, the operator of the server 10, the operator of the download site of this application, etc. Can be set at a predetermined ratio. In this way, the charge amount according to the use of the service using the application is also taken into account when setting the distribution amount for the provider of the guidance source application, so that it is more rational for the provider of the guidance source application. Specific amount of allocation is set.

  In this way, the guidance source application in one embodiment requests guidance area information from the server 10, and sends the terminal device 30 to a guidance destination application download site or the like corresponding to the guidance area information received from the server 10. A screen including a guidance area for accessing the terminal device 30 is displayed on the terminal device 30, the terminal device 30 is accessed to an access destination related to the guidance destination application in response to selection of the guidance area by the user, and guidance history information (“ Terminal ID ”,“ guidance source application ID ”, and“ guidance destination application ID ”) to the server 10. For example, a module for requesting such guidance area information, a module for displaying a screen including a guidance area corresponding to the received guidance area information, a module for accessing the terminal device 30 to an access destination related to the guidance destination application, and By releasing add-on software (SDK, etc.) including a module for transmitting guidance history information to the application provider, each application provider can make a program related to the above-described distribution amount setting (revenue share program). You will be able to participate easily.

  In one embodiment, a guidance source web page may be applied instead of or in addition to the above-described guidance source application. In other words, a mechanism for guiding the user to the guidance destination application in response to the selection of the guidance area can be introduced by displaying the guidance area described above on the web page. In this case, as information for specifying the guidance source web page corresponding to the “guidance source application ID”, information for identifying the web page or a service constituted by a plurality of web pages including the web page is identified. Information etc. can be used. Then, by managing the provider of the guidance source web page specified by such information, the distribution amount to the provider of the guidance source web page is determined based on the charge amount according to the use of the service using the guidance destination application. Can be set. For example, it is assumed that the platform service provided by the server 10 is configured by a plurality of web pages, and a guidance area is included in the web pages. When applying the guidance source web page, the guidance history information transmitted in response to the selection of the guidance area by the user may be temporarily cached as a cookie in the external memory 35 of the terminal device 30 or the like. In this case, for example, when the guidance destination application is downloaded, installed, or activated, guidance history information included as a cookie in the external memory 35 of the terminal device 30 is transmitted to the server 10, The server 10 can also create a new record in the guidance history management table using the received guidance history information.

Here, consider a case where the user has a plurality of terminal devices 30 and a plurality of “user IDs”. FIG. 10 shows a case where a user uses various services provided by the server 10 using a single terminal device 30 (T001) and a plurality of user IDs (U001 and U002). The setting contents of a guidance history management table and a new login management table when guidance between applications (download, installation and initial activation) and login to a service using an application are shown.

(1) On the terminal device 30 (T001), the guidance source application (AP001) leads to the application (AP002).
(2) Login to the application (AP002) using the user ID (U001) on the terminal device 30 (T001).
(3) Login to the application (AP002) using the user ID (U002) on the terminal device 30 (T001).

In this case, in one embodiment, as shown in FIG. 10, in the new login management table, a guidance source application (AP001) is set for the combination of the user ID (U001) and the application (AP002). The guidance source application (AP001) is set for the combination of the user ID (U002) and the application (AP002). Therefore, both the amount charged according to the provision of the service by the user ID (U001) and the amount charged according to the provision of the service by the user ID (U002) are both set for the distribution amount of the provider of the guidance source application (AP001). When considered.

FIG. 11 shows a case where a user uses various services provided by the server 10 using a plurality of terminal devices 30 (T001 and T002) and a single user ID (U001), and is in the following order. The setting contents of a guidance history management table and a new login management table when guidance between applications and login to a service are performed are shown.

(1) On the terminal device 30 (T001), the guidance source application (AP001) leads to the application (AP002).
(2) On the terminal device 30 (T002), the guidance source application (AP003) leads to the application (AP002).
(3) Login to the application (AP002) using the user ID (U001) on the terminal device 30 (T001).
(4) Login to the application (AP002) using the user ID (U001) on the terminal device 30 (T002).

In this case, in one embodiment, as illustrated in FIG. 11, a guidance source application (AP001) is set for the combination of the user ID (U001) and the application (AP002) in the new login management table, and the terminal device The guidance source application (AP003) guided to the application (AP002) on 30 (T002) has a new login management (since the login using the user ID (U001) on the terminal device 30 (T002) is not a new login). Not set in the table. Therefore, the billing amount according to the provision of the service by the user ID (U001) is taken into account when setting the distribution amount of the provider of the guidance source application (AP001), and the distribution amount of the provider of the guidance source application (AP003) It is not taken into account when setting.

FIG. 12 shows a case where the user uses various services provided by the server 10 using a plurality of terminal devices 30 (T001 and T002) and a plurality of user IDs (U001 and U002). The setting contents of the guidance history management table and the new login management table when guidance between applications and login to the service are shown.

(1) On the terminal device 30 (T001), the guidance source application (AP001) leads to the application (AP002).
(2) On the terminal device 30 (T002), the guidance source application (AP003) leads to the application (AP002).
(3) Login to the application (AP002) using the user ID (U001) on the terminal device 30 (T001).
(4) Login to the application (AP002) using the user ID (U001) on the terminal device 30 (T002).
(5) Login to the application (AP002) using the user ID (U002) on the terminal device 30 (T002).
(6) Login to the application (AP002) using the user ID (U002) on the terminal device 30 (T001).

In this case, in one embodiment, as shown in FIG. 12, in the new login management table, a guidance source application (AP001) is set for the combination of the user ID (U001) and the application (AP002), and The guidance source application (AP003) is set for the combination of the user ID (U002) and the application (AP002). Therefore, the billing amount according to the provision of the service by the user ID (U001) is taken into account when setting the distribution amount of the provider of the guidance source application (AP001), and the billing amount according to the provision of the service by the user ID (U002) The billing amount is taken into account when setting the distribution amount of the provider of the guidance source application (AP003).

FIG. 13 shows a case where a user uses various services provided by the server 10 using a plurality of terminal devices 30 (T001 and T002) and a single user ID (U001). The setting contents of the guidance history management table and the new login management table in the case of performing the guidance in between and the login to the service are shown.

(1) On the terminal device 30 (T001), the guidance source application (AP001) leads to the application (AP002).
(2) On the terminal device 30 (T002), the application (AP002) is introduced (without the guidance from the guidance source application) (download, installation, and initial activation).
(3) Login to the application (AP002) using the user ID (U001) on the terminal device 30 (T001).
(4) Login to the application (AP002) using the user ID (U001) on the terminal device 30 (T002).

In this case, in one embodiment, as illustrated in FIG. 13, a guidance source application (AP001) is set for the combination of the user ID (U001) and the application (AP002) in the new login management table. Therefore, the charge amount according to the provision of the service by the user ID (U001) on the terminal device 30 (T001) and the charge according to the provision of the service by the user ID (U001) on the terminal device 30 (T002). Both of the amounts are considered when setting the distribution amount of the provider of the guide application (AP001).

FIG. 14 shows a case where a user uses various services provided by the server 10 using a plurality of terminal devices 30 (T001 and T002) and a plurality of user IDs (U001 and U002), in the following order: The setting contents of a guidance history management table and a new login management table when guidance between applications and login to a service are performed are shown.

(1) On the terminal device 30 (T001), the guidance source application (AP001) leads to the application (AP002).
(2) An application (AP002) is introduced (without guidance from the guidance source application) on the terminal device 30 (T002).
(3) Login to the application (AP002) using the user ID (U001) on the terminal device 30 (T001).
(4) Login to the application (AP002) using the user ID (U001) on the terminal device 30 (T002).
(5) Login to the application (AP002) using the user ID (U002) on the terminal device 30 (T002).
(6) Login to the application (AP002) using the user ID (U002) on the terminal device 30 (T001).

In this case, in one embodiment, as illustrated in FIG. 14, a guidance source application (AP001) is set for the combination of the user ID (U001) and the application (AP002) in the new login management table, and the user ID For the combination of (U002) and application (AP002), the guidance source application is set to “none”. Therefore, the billing amount according to the provision of the service by the user ID (U001) is taken into account when setting the distribution amount of the provider of the guidance source application (AP001), and the billing amount according to the provision of the service by the user ID (U002) As for the charge amount, the distribution amount of the provider of the guide application is not set.

  As described with reference to FIGS. 10-14, in the server 10 according to an embodiment, the user uses a plurality of terminal devices 30 and a plurality of “user IDs” to guide between applications and log in to a service. Even if it has been done, by applying a rule that specifies a guidance source application based on guidance between applications performed on the same terminal device 30 as the terminal device 30 at the time of new login to the service, One guidance source application is set for the combination of “user ID” and “application ID”, and the amount charged according to the provision of the service is taken into account when setting the distribution amount of the provider of the guidance source application. be able to.

  In the server 10 according to the embodiment described above, the guidance source application that guided the user to the guidance destination application used in the service is specified, and the service is used based on the charge amount for the user according to the provision of the service. A distribution amount is set for the provider of the guide destination application and the provider of the guide source application that guides the user to the guide destination application. Therefore, when setting the distribution amount for the provider of the guide source application, the charge amount for the user according to the provision of the service using the guide destination application is taken into account, which is more reasonable for the provider of the guide source application. The amount of distribution can be set. As a result, it is possible to more appropriately set the distribution amount of profits and the like for the service using the application.

  In addition, in the server 10 according to the embodiment, in response to a request from the terminal device 30, the guidance area information including the “application ID” (guidance destination specifying information) of the guidance destination application is transmitted to the terminal device 30. The application causes the terminal device 30 to display a screen including a guidance area that allows the terminal device 30 to access the download site (related access destination) of the guidance destination application corresponding to the transmitted guidance area information. Therefore, the server 10 can specify a guidance destination application to be guided by the guidance source application. As a result, the guidance destination application set in the guidance area of the guidance source application can be managed by the operator of the server 10.

  In addition, in the server 10 according to the embodiment, when the user selects a guidance area (when guided to the guidance destination application), guidance on a combination of the user terminal device 30, the guidance destination application, and the guidance source application. The history information is registered in the guidance history management table, and the combination of the user terminal device 30 and the guidance destination application and the guidance history information at the time of new login (when the user is registered as a service user) Identify the source application based on Therefore, the guidance source application can be specified based on guidance to the guidance destination application on the same terminal device 30 as the terminal device 30 at the time of new login.

  In one embodiment, guidance history information is registered when a guidance area is selected, and a guidance source application is based on a comparison of guidance history information with a combination of a user terminal device 30 and a guidance destination application at the time of a new login. However, the timing for registering the guidance history information may be timing other than when the guidance area is selected. For example, when the guidance destination application is downloaded, the guidance destination application is installed. Or when the guidance destination application is activated for the first time. Further, the timing for specifying the guidance source application may be timing other than the time of new login. For example, the guidance source application may be specified for each login. In this case, the guidance source application may be specified based on guidance to the guidance destination application on the same terminal device 30 as the terminal device 30 at the time of login.

  In one embodiment, the guidance source application is specified based on the comparison between the combination of the terminal device 30 of the user and the guidance destination application at the time of new login and the guidance history information. And new logins need not be managed separately. That is, when being guided to a destination application (for example, when a guidance area is selected, when a destination application is downloaded, when a destination application is installed, or when a destination application is started for the first time) In the server 10, a service “user ID” using a guidance destination application is assigned to the user of the terminal device 30 in the server 10 (for example, automatically set based on the “terminal ID” of the terminal device 30. It is also possible to use this “user ID” to receive a service using a guidance destination application. In this case, if the “user ID” is managed in the guidance history management table, the guidance source application corresponding to the combination of the user and the application is managed in the guidance history management table. It is not always necessary.

  In one embodiment, the user is directed to the download site of the guide destination application in response to the selection by the user of the guide area of the guide source application. However, the user guide destination is not limited to the download site, for example, The user may be guided to an access destination for receiving provision of a service using the guidance destination application. For example, when the guidance destination application is already installed in the terminal device 30, the guidance destination application may be guided to the access destination for receiving the service provision, and when the guidance destination application is not installed, the guidance destination application may be guided to the download site. .

  The processes and procedures described in this specification are implemented by software, hardware, or any combination thereof other than those explicitly described in the embodiments. More specifically, the processes and procedures described in this specification are performed by mounting logic corresponding to the processes on a medium such as an integrated circuit, a volatile memory, a nonvolatile memory, a magnetic disk, or an optical storage. Realized. Further, the processes and procedures described in this specification can be implemented as a computer program and executed by various computers.

  Even if the processes and procedures described herein are described as being performed by a single device, software, component, or module, such processes or procedures may be performed by multiple devices, multiple software, multiple Component and / or multiple modules. In addition, even though the data, tables, or databases described herein are described as being stored in a single memory, such data, tables, or databases are provided on a single device. Alternatively, the data can be distributed and stored in a plurality of memories or a plurality of memories arranged in a plurality of devices. Further, the software and hardware elements described herein may be implemented by integrating them into fewer components or by decomposing them into more components.

  In the present specification, when the constituent elements of the invention are described as one or a plurality, or when they are described without being limited to one or a plurality of cases, they should be understood separately in context. The component may be either singular or plural.

DESCRIPTION OF SYMBOLS 1 System 10 Server 20 Communication network 30 Terminal device 51 Guide destination specific information transmission module 52 Guide history storage module 53 Guide source specifying module 54 Charge control module 55 Allocation amount setting module 60 Display screen

Claims (6)

A server that provides a user with one or more services using an application,
A storage device for storing information;
One or a plurality of processors for executing a predetermined program,
The predetermined program is
A guidance source identification module that identifies a guidance source application that led the user to a guidance destination application used in the service;
A billing control module for controlling billing for the user according to provision of the service, and storing information including a billing amount in the storage device;
Distribution to the provider of the guide destination application used in the service and the provider of the guide source application that guides the user to the guide destination application based on the charge amount for the user according to the provision of the service A distribution amount setting module for setting the amount,
server. The server according to claim 1, wherein
The guidance source application causes the terminal device to display a screen including a guidance area for accessing the terminal device of the user to an access destination related to the guidance destination application in response to the selection by the user,
The guidance source identification module identifies the guidance source application that has made the user's terminal device accessible to the access destination in response to the selection of the guidance area by the user.
server. The server according to claim 2,
The storage device stores one or more guide destination specifying information capable of specifying the guide destination application,
In response to a request from the terminal device, the predetermined program further includes a guide destination specifying information transmission module that transmits the guide destination specifying information to the terminal device,
The guidance source application causes the terminal device to display a screen including the guidance area that causes the terminal device to access an access destination related to the guidance destination application identified by the transmitted guidance destination identification information.
server. The server according to any one of claims 1 to 3,
The predetermined program stores guidance history information related to a combination of the terminal device of the user, the guidance destination application, and the guidance source application when the user is guided to the guidance destination application used in the service. A guidance history storage module to be stored in the device;
The guidance source specifying module is based on a comparison between the guidance history information and a combination of the terminal device of the user and the guidance destination application used in the service when the user is registered as a user of the service. To identify the source application,
server. A system that includes a plurality of terminal devices and a server that is connected to the terminal device so as to be communicable and provides one or more services using an application to a user who operates the terminal device.
The terminal device
A terminal storage device for storing information;
One or a plurality of terminal processors that execute a predetermined terminal program including a guidance source application,
The guide application is
A guide destination specifying information request module for requesting the server for guide destination specifying information capable of specifying a guide destination application;
A screen display module for displaying a screen including a guidance area for accessing the terminal device to an access destination related to the guidance destination application identified by the guidance destination identification information received from the server;
An access module for accessing the terminal device to an access destination related to the guidance destination application in response to selection of the guidance area by a user;
The server
A storage device for a server that stores one or a plurality of the guidance destination specifying information;
One or a plurality of server processors for executing a predetermined server program,
The predetermined server program is:
In response to a request from the terminal device, a guide destination specifying information transmission module that transmits the guide destination specifying information to the terminal device;
A guidance source identification module that identifies a guidance source application that led the user to a guidance destination application used in the service;
A billing control module for controlling billing for the user according to provision of the service, and storing information including a billing amount in the storage device;
Distribution to the provider of the guide destination application used in the service and the provider of the guide source application that guides the user to the guide destination application based on the charge amount for the user according to the provision of the service A distribution amount setting module for setting the amount,
system. A method of providing a user with one or more services using an application,
Identify the guidance source application that led the user to the guidance destination application used in the service,
Control charging for the user according to the provision of the service, store information including a charging amount,
Distribution to the provider of the guide destination application used in the service and the provider of the guide source application that guides the user to the guide destination application based on the charge amount for the user according to the provision of the service Set the amount,
Method.