JP2017217461A - Information processing device and program - Google Patents

Abstract

PROBLEM TO BE SOLVED: To perform guidance so as to prevent user's continuous play from being stopped.SOLUTION: An information processing device includes: a log-in reward providing part for providing a user with a log-in reward about a first game by allowing the user to log in the first game; a determination part for determining whether the user is a user having a high possibility of interrupting the log-in of the first game on the basis of a log-in history and a play history of the first game when the user logs in the first game; and a guide part for guiding the user logging in the first game to a web site about a second game different from the first game in the case of determining that the user is a user having a high possibility of interrupting the log-in of the first game.SELECTED DRAWING: Figure 1

Description

  The present invention relates to an information processing apparatus and a program.

  There is known an information processing apparatus that facilitates continuous play of a plurality of types of games in parallel by registering in advance automatic play information for automatically advancing the game for each game designated by the user. (For example, Patent Document 1).

Japanese Patent Application Laid-Open No. 2014-200395

  In recent years, users who have a high probability of interrupting a game that has been played continuously will be repeatedly logged in to the game for the time being to acquire a login reward (login bonus). A tendency to be seen. Since users who have such a tendency may use other games, it has become an important position how to continue playing.

  This invention is made | formed in view of such a situation, The place made into the objective is to guide so that a user's continuous play may not stop.

The main invention of the present invention to solve the above problems is
A login reward granting unit that grants a login reward related to the first game to the user by logging into the first game;
When the user logs in to the first game, it is determined whether or not the user is likely to interrupt the login of the first game based on the login history and the play history of the first game. A determination unit;
Guidance for guiding a user who has logged in to the first game to a website related to a second game different from the first game when it is determined that the user is likely to interrupt the login of the first game And
An information processing apparatus characterized by comprising:
According to such an information processing device, a user who is likely to interrupt the first game is guided to a second game different from the first game, so that the user's continuous play is not interrupted. It becomes possible.

The first game includes a battle game and a lottery game,
The determination unit includes at least one of a user who plays neither the competitive game nor the lottery game after logging into the first game, and a user who plays only the lottery game after logging into the first game, It is desirable to determine that the user is highly likely to interrupt the login of the first game.
This makes it possible to appropriately identify a user who is likely to interrupt the first game.

In addition, the user who played the second game by being guided to the website related to the second game and the user who played the second game without being guided to the website related to the second game, It is desirable to provide a privilege granting unit that grants benefits related to two games differently.
As a result, the user guided to the Web site related to the second game actively moves from the first game to the second game. For this reason, it becomes possible to keep a user's continuous play uninterrupted.

In addition, when the user who has played the second game logs in to the first game again by being guided to the website relating to the second game, the login reward granting unit and the login history of the second game It is desirable to provide the user with a login reward related to the first game based on at least one of the play histories.
Thereby, since the login situation of the second game affects the login reward of the first game given when logging in again, the user guided to the website related to the second game It becomes easy to shift from the game to the second game. Further, if the second game is transferred to the guidance destination, it is not necessary to repeat the act of acquiring the login reward by logging in to the first game of the guidance source.

In addition, all or part of the login reward related to the first game acquired by the user who plays the second game by being guided to the website related to the second game logged in to the first game, It is desirable to provide a data setting unit that is set as a reward acquired in the second game.
Thereby, even if it transfers to the 2nd game from the 1st game, the login reward acquired by logging in to the 1st game until now is not wasted. For this reason, it becomes easy to shift from the first game to the second game.

In addition, the privilege granting unit may be provided to a user who has played the second game by being guided to the website related to the second game according to an elapsed period from the start of guidance to the website related to the second game. It is desirable to increase the benefits related to the second game to be granted.
As a result, even a user who has not shifted to the second game at the start of guidance wants to shift to the second game as the period elapses.

Also, the computer
Login reward granting means for granting a login reward related to the first game to the user by logging in to the first game;
When the user logs in to the first game, it is determined whether or not the user is likely to interrupt the login of the first game based on the login history and the play history of the first game. Determination means,
Guidance for guiding a user who has logged in to the first game to a website related to a second game different from the first game when it is determined that the user is likely to interrupt the login of the first game means,
It is a program to make it function as.
According to such a program, it is possible to guide the user to keep playing continuously.

It is a lineblock diagram showing an example of an information processing system. It is a hardware block diagram which shows an example of a computer. It is a functional block diagram which shows an example of a server apparatus. It is a functional block diagram which shows an example of a client terminal. 5 is a flowchart for explaining a guidance operation of the information processing system 1. It is a block diagram which shows an example of user information. It is a block diagram which shows an example of log history information. It is a block diagram which shows an example of game application information. It is a block diagram which shows an example of login reward information. It is a block diagram which shows an example of possession data information. It is a block diagram which shows an example of play history information. It is a block diagram which shows an example of advertisement information. It is a block diagram which shows an example of guidance history information. It is an image figure which shows an example of the game screen with an advertisement banner. It is a flowchart explaining the privilege provision operation | movement of the information processing system 1. FIG. It is a block diagram which shows an example of installation information. It is a flowchart explaining the reward provision operation | movement of the information processing system 1. FIG.

  Hereinafter, an information processing apparatus, a program, and an information processing system according to an embodiment of the present invention will be described in detail. Note that the present invention can be widely applied to an information processing apparatus, a program, an information processing system, and the like that employ a game that gives a login reward to a user.

[Embodiment]
<System configuration>
FIG. 1 is a configuration diagram illustrating an example of an information processing system 1 according to the present embodiment. As shown in FIG. 1, in the information processing system 1 according to this embodiment, one or more client terminals 10 and a server device 20 are connected via a network N.

  The client terminal 10 is a terminal device such as a PC, a smartphone, or a tablet operated by a user, or a terminal device such as a home or business game dedicated device. The server device 20 performs management and control of the game performed by the user at the client terminal 10, charging processing in the game, and the like. The network N is the Internet or the like, and includes mobile radio base stations.

  In addition to the client / server type information processing system 1 shown in FIG. 1, the present invention can be applied to a single game device (information processing device) by separately providing a mechanism for performing billing processing in a game. . The information processing system 1 in FIG. 1 is an example, and it goes without saying that there are various system configuration examples depending on the application and purpose. For example, the server device 20 of FIG. 1 may be configured to be distributed among a plurality of computers.

<Hardware configuration>
<Client terminal and server device>
FIG. 2 is a hardware configuration diagram illustrating an example of the computer 50 according to the present embodiment. The client terminal 10 and the server device 20 according to the present embodiment are realized by, for example, a computer 50 having a hardware configuration illustrated in FIG. The computer 50 is an example of an information processing apparatus.

  As shown in FIG. 2, the computer 50 includes a CPU 51, a RAM 52, a ROM 53, a communication interface 54, an input device 55, a display device 56, an external interface 57, an HDD 58, and the like. Has been. The server device 20 may be configured to connect and use the input device 55 and the display device 56 when necessary.

  The CPU 51 is an arithmetic unit that realizes control and functions of the entire computer by reading programs and data from a storage device such as the ROM 53 and the HDD 58 onto the RAM 52 and executing various processes based on the read programs and data.

  The RAM 52 is an example of a volatile semiconductor memory (storage device) for temporarily storing programs and data, and is also used as a work area when the CPU 51 executes various processes.

  The ROM 53 is an example of a nonvolatile semiconductor memory (storage device) that can retain programs and data even when the power is turned off. The ROM 53 stores programs and data such as BIOS, OS settings, and network settings that are executed when the computer 50 is started up.

  The communication interface 54 is an interface for connecting the computer 50 to the network N. Thus, the computer 50 can perform data communication via the communication interface 54.

  The input device 55 is a device used by a user or administrator to input various signals. The input device 55 is an operation device such as a touch panel, operation keys and buttons, a keyboard, and a mouse.

  The client terminal 10 in this embodiment has at least a touch panel. The touch panel is configured by, for example, a pressure-sensitive or electrostatic panel laminated on the display device 56, and detects an instruction position (contact position) on the screen by a touch operation with a user's finger or a touch pen.

  The display device 56 is a device for displaying various information on the screen for the user or the administrator. The display device 56 is a display such as a liquid crystal or an organic EL, for example.

  The external interface 57 is an interface for connecting to an external device so that data communication is possible. Thereby, the computer 50 can read and / or write the recording medium via the external interface 57. The external device is a recording medium such as a flexible disk, a CD, a DVD, an SD memory card, and a USB memory.

  The HDD 58 is an example of a nonvolatile storage device that stores programs and data. The stored programs and data include an OS that is basic software for controlling the entire computer, and applications that provide various functions on the OS.

  Instead of the HDD 58, a drive device using a flash memory as a storage medium (for example, a solid state drive: SSD) may be used.

  The client terminal 10 and the server device 20 according to the present embodiment can implement various processes as described later by executing a program on the computer 50 having the above-described hardware configuration.

<Software configuration>
<Server equipment>
FIG. 3 is a functional block diagram illustrating an example of the server device 20 according to the present embodiment. The server device 20 according to the present embodiment is realized by, for example, functional blocks illustrated in FIG.

  The server device 20 according to the present embodiment implements a server control unit 200, a server storage unit 220, and a server communication unit 240 by executing a program.

  The server control unit 200 has a function of executing various processes in the server device 20. The server control unit 200 includes a request processing unit 201, a log management unit 202, a login reward granting unit 203, a determination unit 204, a guidance unit 205, a privilege granting unit 206, and a data setting unit 207.

  The request processing unit 201 receives a request from the client terminal 10, controls each functional unit to perform various processes for responding to the request, and transmits a processing result and the like as a response to the client terminal 10.

  The log management unit 202 manages log information for various games. Further, the log management unit 202 performs login processing in response to a login request transmitted from the client terminal 10 and performs logout processing in response to a logout request transmitted from the client terminal 10.

  The login reward granting unit 203 gives a login reward corresponding to the various games to the user when the user logs into the various games. In this embodiment, an item that can be used in a game in which the user has logged in is given to the user as a login reward.

  The determination unit 204 determines whether or not a predetermined condition is satisfied for a user who has logged in various games. In this embodiment, when a user logs in to various games, it is determined whether or not the user is likely to interrupt the game login based on the login status of the user corresponding to the various games. .

  The guide unit 205 guides a user who has a high possibility of interrupting the game that has been played continuously (first game) to another game (second game) so that the continuous play is not interrupted. In this embodiment, when it is determined that the user is likely to interrupt the login of the first game, the user who logs in to the first game is displayed on a website related to the second game different from the first game. Induce.

  The privilege granting unit 206 grants privileges corresponding to the various games to the user by installing the various games on the client terminal 10. In this embodiment, an item that can be used in a game installed by the user is given to the user as a privilege.

  The data setting unit 207 performs various processes related to data settings for various games. In the present embodiment, the user who plays the second game by being guided to the website relating to the second game has acquired the login reward of the first game acquired by logging in to the first game in the second game. Set as a reward.

  The server storage unit 220 has a function of storing various information related to various games. The server storage unit 220 includes a game application information storage unit 221, an advertisement information storage unit 222, and a user information storage unit 223.

  The game application information storage unit 221 stores game application information related to a game application program (game application) provided by a certain game provider. In the game application information stored in the game application information storage unit 221, various game applications that can be installed in the client terminal 10, various game data, and the like are set.

  The advertisement information storage unit 222 stores advertisement information related to advertisements for games provided by a certain game provider. In the advertisement information stored in the advertisement information storage unit 222, various advertisement banners and the like for guiding to websites related to various games (for example, websites recommending the installation of various game applications) are set.

  The user information storage unit 223 stores user information regarding the user. In the user information stored in the user information storage unit 223, possessed data possessed by each user, log history / play history of various games, and the like are set.

  The server communication unit 240 has a function of performing communication with the client terminal 10 via the network N.

<Client terminal>
FIG. 4 is a functional block diagram illustrating an example of the client terminal 10 according to the present embodiment. The client terminal 10 according to the present embodiment is realized by, for example, functional blocks illustrated in FIG.

  The client terminal 10 according to the present embodiment implements a client control unit 100, a client storage unit 120, a client communication unit 140, an operation input reception unit 150, and a screen display unit 160 by executing a program.

  The client control unit 100 has a function of executing game processing relating to various games in accordance with application programs for various games. The client control unit 100 includes a game execution unit 101, a server access unit 102, and a display control unit 103.

  The game execution unit 101 activates application programs for various games based on the game operation received by the client terminal 10 from the user, and controls the progress of the various games while accessing the server device 20.

  The server access unit 102 transmits requests for various processes to the server device 20 when access to the server device 20 becomes necessary during the process of the game execution unit 101, and from the server device 20 Receives response such as processing result.

  The display control unit 103 controls the screen display of the client terminal 10 in accordance with the progress of various games by the game execution unit 101, for example. In the present embodiment, control is performed to display a screen of the first game including a guidance operation area (advertisement banner) for guiding to a website related to a second game different from the first game.

  The operation reception unit 150 receives an operation from a user who operates the client terminal 10. In addition, since the client terminal 10 according to the present embodiment includes the touch panel as described above, it can accept operations unique to the touch panel such as a tap, swipe, and flick operation from the user.

  The client storage unit 120 stores various programs and various information necessary for the client terminal 10. In the present embodiment, game applications, web browsers, and the like installed in the client terminal 10 are stored.

  The game application is software having a function of executing a game to be played by a user and a function as a Web browser. The game application can display the access destination website on the application by designating the access destination address by the browser function.

  The Web browser is software for causing the client terminal 10 to realize a function of displaying a Web site. The client terminal 10 starts a Web browser and makes a Web site request to an access destination server designated by the browser function. The client terminal 10 can receive the HTML file transmitted from the request destination server and display a Web site based on the received HTML file on the Web browser.

  The client communication unit 140 communicates with the server device 20 via a network. The screen display unit 160 displays the screen of the client terminal 10 in accordance with control from the display control unit 103.

  As described above, in the information processing system 1 according to the present embodiment, the game progress and display control are performed in the client terminal 10, but the server device 20 may perform the game. Specifically, at least one of the game execution unit and the display control unit may be configured not to be provided in the client control unit 100 of the client terminal 10 while being configured to be provided in the server control unit 200 of the server device 20.

  Further, the client control unit 100 of the client terminal 10 receives a page data described in HTML (Hyper Text Markup Language) or the like, a script included in the page data from the server device 20, and performs a process related to the game There is a type. The client control unit 100 of the client terminal 10 includes an application type that performs processing related to a game based on an installed application. FIG. 4 shows an application type as an example.

<Operation>
《Guide to other games when logging in》
FIG. 5 is a flowchart for explaining the guiding operation of the information processing system 1 in the present embodiment. Here, a case where a user who is likely to interrupt the first game is guided to a second game different from the first game will be described. In the following description, it is assumed that the first game application is already installed in the client terminal 10, but the second game application is not yet installed.

  When the game execution unit 101 of the client terminal 10 starts the application of the first game in accordance with the user's operation, the game control unit 101 causes the display control unit 103 to generate a login screen for the first game and display it on the screen display unit 160.

  The user performs a login operation for starting the first game on the client terminal 10 when the login screen of the first game is displayed. When the user performs a login operation, the game execution unit 101 of the client terminal 10 requests the server access unit 102 to execute the login process of the first game.

  When the server execution unit 102 of the client terminal 10 is requested by the game execution unit 101 to execute the login process of the first game, the server reception unit 150 receives the user's login operation received by the operation reception unit 150 from the user. A login request for the first game with the ID, the game application ID, and the like is transmitted (step S11).

  Next, when the request processing unit 201 of the server device 20 receives a login request for the first game from the client terminal 10, the request processing unit 201 requests the log management unit 202 to execute a login process for the first game. When the log processing unit 202 of the server device 20 is requested by the request processing unit 201 to execute the login process related to the first game, the log management unit 202 performs the login process of the first game for the user according to the login operation information including the user ID and the password. Execute (Step S12).

  Specifically, the log management unit 202 performs user authentication with reference to the user information stored in the user information storage unit 223 based on the user ID accompanying the login request. When the user is successfully authenticated, the log management unit 202 updates the log history information set in the user information based on the game application ID accompanying the login request, and adds the login date and time of the first game.

  FIG. 6 is a configuration diagram illustrating an example of user information. The user information shown in FIG. 6 includes a user ID, log history information, possessed data information, play history information, guidance history information, installation information, and the like as items. The user ID is information for uniquely identifying the user. The log history information is information indicating a log history for each game. The possession data information is information indicating possession data for each game. The play history information is information indicating a play history for each type of game. The guidance history information is information indicating a history of guiding the user to the game website via the advertisement banner. The installation information is information indicating a history of installing the game application on the client terminal 10.

  FIG. 7 is a configuration diagram illustrating an example of log history information. The log history information illustrated in FIG. 7 is information in which a log history is set in association with various games, and includes items such as a game application ID, a log ID, a login date and time, and a logout date and time. The game application ID is information for uniquely identifying the game application. The log ID is information for uniquely identifying log data. The login date and time is information indicating the date and time when the user logged into the game. The logout date and time is information indicating the date and time when the user logged out.

  Returning to FIG. 5, next, the request processing unit 201 of the server device 20 requests the login reward granting unit 203 to execute the login reward granting process of the first game when the login process of the first game is completed in this way. To do. When the login reward granting unit 203 of the server device 20 is requested by the request processing unit 201 to execute the login reward granting process for the first game, it determines the contents of the login reward for the first game and gives them to the user (step S13). ).

  Specifically, the login reward granting unit 203 acquires login reward information corresponding to the first game from the game application information stored in the game application information storage unit 221 based on the game application ID accompanying the login request. Then, the login reward granting unit 203 refers to the acquired login reward information of the first game, and determines and grants reward contents based on the login date and time of the first game by the user. In the present embodiment, items that can be used in the first game are given as a login reward. At this time, the login reward granting unit 203 updates the possessed data information set in the user information shown in FIG. 6, and adds the item of the first game given as the login reward as the user's possessed item.

  FIG. 8 is a configuration diagram illustrating an example of game application information. The game application information illustrated in FIG. 8 includes a game application ID, an application name, a program file, item information, login reward information, and the like as items. The application name is information indicating the name of the game. The program file is a file of a program that can be installed after downloading to the client terminal 10. The item information is information indicating items used for various games. The login reward information is information indicating a login reward used for each game.

  FIG. 9 is a configuration diagram illustrating an example of login reward information. The login reward information shown in FIG. 9 includes items such as a reward ID, a provision period, and reward contents. The reward ID is information for uniquely identifying a reward. The provision period is information indicating a period during which a login reward can be granted. The reward content is information indicating the content of the login reward given when logging in during the provision period. Here, an item is set as the login reward, and as shown in parentheses in the figure, the number of items to be given is also set.

  FIG. 10 is a configuration diagram illustrating an example of possessed data information. The possession data information shown in FIG. 10 is information in which possession data is set in association with various games, and includes a game application ID, possession points, possession items, and the like as items. The possession point is information indicating the amount of points possessed by the user. The possessed item is information indicating an item possessed by the user.

  Returning to FIG. 5, the request processing unit 201 of the server device 20 subsequently determines whether or not the user is highly likely to interrupt the login of the first game when the login reward of the first game is thus granted. The determination unit 204 is requested to execute determination processing. When the request processing unit 201 requests execution of determination processing, the determination unit 204 of the server device 20 determines whether or not a predetermined condition is satisfied for the user (step S14).

  The predetermined condition is that the user is highly likely to interrupt the login of the first game. Whether or not the user is highly likely to interrupt the login of the first game is determined based on the login situation and the play situation of the first game. Specifically, the user can be specified by at least one of the following determination methods.

  The determination unit 204 in the present embodiment refers to the log history information and play history information set in the user information shown in FIG. 6, and performs an act of not playing the first game after logging in to the first game (for example, It is determined whether or not the user has been on for a week. As a result, when this determination is affirmed, it is considered that the user is highly likely to interrupt the login of the first game.

  Further, the determination unit 204 in the present embodiment refers to the log history information and the play history information set in the user information shown in FIG. 6, logs in to the first game, and then plays the battle game and the lottery included in the first game. It is determined whether or not the user is playing a lottery game among games for a predetermined period (for example, one week). As a result, even when such a determination is affirmed, it is considered that the user is highly likely to interrupt the login of the first game.

  FIG. 11 is a configuration diagram illustrating an example of play history information. The play history information shown in FIG. 11 is information in which a play history is set in association with various games, and has items such as a game application ID, a play ID, a game item, play data, a play start date and time, and a play end date and time. . The play ID is information for uniquely identifying play data when the user plays. The game item is information indicating the type of game actually played among a plurality of types of games (such as a battle game and a lottery game) included in the game application. The play data is information indicating play data such as parameters used and changed in the game. The play start date and time is information indicating the date and time when the user started the game play. The play end date and time is information indicating the date and time when the user ends the game play.

  Returning to FIG. 5, if it is determined that the user is highly likely to interrupt the login of the first game as a result of the determination in the above-described step S <b> 14, the process proceeds to the next step S <b> 15. On the other hand, if it is determined that the user is not likely to interrupt the login of the first game, the process proceeds to step S17 described later.

  Next, the request processing unit 201 of the server device 20 requests the guidance unit 205 to execute guidance processing when it is determined by the determination processing in step S14 that a predetermined condition is satisfied. When the guidance processing unit 205 of the server device 20 is requested by the request processing unit 201 to execute the guidance processing, the guidance unit 205 determines that a user who is highly likely to interrupt the first game is made a second game different from the first game. Guide (step S15).

  Specifically, the guiding unit 205 uses the game information of the second game different from the first game to guide the advertisement information stored in the advertisement information storage unit 222 to the website related to the second game different from the first game. Banner data associated with the ID (data including an advertising banner for guiding to a website relating to the second game) is acquired. Here, another game different from the first game is randomly selected from a plurality of types of games, the selected other game is specified as the second game, and banner data corresponding to the second game is obtained. Shall be acquired. Then, the guiding unit 205 requests the request processing unit 201 to transmit the acquired banner data to the requesting client terminal 10. At this time, the guide unit 205 updates the guide history information set in the user information shown in FIG. 6 and adds the guide start date and time when the guide to the Web site related to the second game is started.

  Thereafter, the request processing unit 201 of the server device 20 sends various information such as login reward for the first game and banner data for guiding to the second game to the requesting client terminal 10 as a result of the various processes described above. Send to.

  FIG. 12 is a configuration diagram illustrating an example of advertisement information. The advertisement information shown in FIG. 12 includes a banner ID, a game application ID, banner data, and the like as items. The banner ID is information for specifying an advertisement banner. The game application ID is information for specifying a game application (game to be a guidance destination when selecting an advertisement banner) corresponding to the advertisement banner. The banner data is reference information of the data body or storage location of the advertisement banner. This banner data includes a description for accessing a Web site that is a guide destination when an advertisement banner is selected (tapped, clicked) by the user. Note that a game application corresponding to the advertisement banner can be downloaded and installed in the client terminal 10 on the Web site that is the guidance destination.

  FIG. 13 is a configuration diagram illustrating an example of guidance history information. The guidance history information illustrated in FIG. 13 includes a banner ID, a game application ID, a guidance start date, a guidance end date, and the like as items. The banner ID is information for specifying the advertisement banner transmitted to the client terminal 10. The game application ID is information for specifying the second game corresponding to the Web site that is the guidance destination. The guidance start date and time is information indicating the date and time when guidance by the advertisement banner is started. The guidance end date and time is information indicating the date and time when the guidance by the advertisement banner is finished.

  Returning to FIG. 5, when the server access unit 102 of the client terminal 10 receives various information transmitted from the server device 20, the server access unit 102 requests the display control unit 103 to execute screen display processing. When requested to execute the screen display process from the server access unit 102, the display control unit 103 of the client terminal 10 generates a game screen with an advertisement banner based on various information transmitted from the server device 20, and the first game application It is displayed on the screen (step S16).

  FIG. 14 is an image diagram illustrating an example of a game screen with an advertisement banner. An advertisement banner display area 501 and a login status display area 502 are displayed on the game screen 500 with an advertisement banner. The advertisement banner display area 501 is an area for displaying the advertisement banner of the second game, and is a guidance operation area for guiding to the website of the second game associated with the advertisement banner. The login status display area 502 is an area for displaying the login status of the first game. When the game screen 500 with the advertisement banner is displayed on the application screen of the first game, the user selects the advertisement banner of the second game displayed in the advertisement banner display area 501 and becomes a guidance destination. The second game can be downloaded and installed on the client terminal 10 by accessing the website of the second game.

  On the other hand, the request processing unit 201 of the server device 20 requests the display control unit 103 to execute the screen display process when it is determined that the predetermined condition is not satisfied by the determination process of step S14. When the display control unit 103 of the client terminal 10 is requested by the server access unit 102 to execute the screen display process, the display control unit 103 displays the normal game screen (game screen that does not include the advertising banner of the second game) after the login of the first game. Generated and displayed on the application screen of the first game (step S17).

  As described above, when a user who is highly likely to interrupt the first game can be identified at the timing of giving the login reward for the first game, the second different from the first game is displayed on the application screen of the first game. Display a game advertising banner. Accordingly, a user who is likely to interrupt the first game can be guided to the second game different from the first game, so that the user's continuous play can be prevented from being interrupted.

《Granting benefits by installing the second game》
FIG. 15 is a flowchart illustrating the privilege grant operation of the information processing system 1 in the present embodiment. Here, as a result of a user who is likely to interrupt the first game being guided to the website of the second game via the advertisement banner of the second game, the second game is installed in the client terminal 10 of the user. The case where a privilege is obtained will be described. In the following description, it is assumed that the second game application is already installed in the client terminal 10.

  When the game execution unit 101 of the client terminal 10 starts the application of the second game in accordance with the user's operation, the game control unit 101 generates a login screen for the second game on the display control unit 103 and displays it on the screen display unit 160.

  The user performs a login operation for starting the second game on the client terminal 10 when the login screen of the second game is displayed. When the user performs a login operation, the game execution unit 101 of the client terminal 10 requests the server access unit 102 to execute a login process for the second game.

  When the server execution unit 102 of the client terminal 10 is requested by the game execution unit 101 to execute the login process of the second game, the user is requested to the server device 20 based on the login operation received by the operation reception unit 150 from the user. A login request for the second game with the ID, the game application ID, and the like is transmitted (step S21).

  Next, when the request processing unit 201 of the server device 20 receives a login request for the second game from the client terminal 10, the request processing unit 201 requests the log management unit 202 to execute a login process for the second game. When the log processing unit 202 of the server device 20 is requested by the request processing unit 201 to execute the login process related to the second game, the log management unit 202 performs the login process of the second game for the user according to the login operation information including the user ID and the password. Execute (Step S22).

  Next, when the login process of the second game is completed in this way, the request processing unit 201 of the server device 20 requests the privilege granting unit 206 to execute a determination process related to the login of the second game. When the request granting unit 206 of the server device 20 is requested by the request processing unit 201 to execute a determination process related to login of the second game, the privilege granting unit 206 is shown in FIG. 6 based on the user ID and game application ID accompanying the login request. With reference to the user information and the log history information shown in FIG. 7, it is determined whether or not it is the first login to the second game (step S23).

  As a result of this determination, if it is determined that it is not the first login to the second game, this process is terminated. On the other hand, if it is determined that it is the first login to the second game, the process proceeds to the next step S24.

  Next, if it is determined that the privilege granting unit 206 of the server device 20 is the first login to the second game, has the second game been installed in the client terminal 10 by the guidance of the advertisement banner of the second game? It is determined whether or not (step S24). That is, it is determined whether or not the user has installed the second game on the client terminal 10 by selecting the advertisement banner of the second game and being directed to the website relating to the second game.

  Specifically, the privilege granting unit 206 acquires guide history information and installation information from the user information stored in the user information storage unit 223 based on the user ID accompanying the login request. Then, the privilege granting unit 206 refers to the acquired guidance history information and installation information based on the game application ID accompanying the login request, and the advertisement banner transmitted to the client terminal 10 and the installed game application It is determined whether or not the advertisement banner that directs the user to the Web site matches. If these advertisement banners match, it can be identified that the second game is installed in the client terminal 10 by guiding the advertisement banner of the second game.

  FIG. 16 is a configuration diagram illustrating an example of installation information. The installation information shown in FIG. 16 includes game application ID, banner ID, installation date / time, uninstallation date / time, and the like as items. The game application ID is information that identifies an installed game application. The banner ID is information for specifying an advertisement banner that guides the user to the website of the installed game application. The installation date and time is information indicating the date and time when the game application is installed on the client terminal 10. The uninstall date / time is information indicating the date / time when the game application was uninstalled.

  Returning to FIG. 15, when it is determined that the second game is installed in the client terminal 10 by the guidance of the advertisement banner of the second game as a result of the determination in the above-described step S <b> 24, the process proceeds to the next step S <b> 25. move on. On the other hand, if it is determined that the second game has been installed in the client terminal 10 regardless of the guidance of the advertisement banner of the second game, the process proceeds to step S26 described later.

  The installation of the second game regardless of the advertisement banner of the second game means that the user activates the web browser on the client terminal 10 and directly accesses the website of the second game, and the client terminal 10 means that the second game is downloaded and installed.

  Next, when it is determined that the second game is installed on the client terminal 10 by the guidance of the advertisement banner of the second game, the privilege granting unit 206 of the server device 20 grants the first privilege to the user (step S25). ). On the other hand, when it is determined that the second game is installed in the client terminal 10 regardless of the advertisement banner of the second game, the second privilege is given to the user (step S26).

  At this time, the privilege granting unit 206 updates the possessed data information set in the user information shown in FIG. 6 and adds the item of the second game given as the privilege as the possessed item of the user.

  In this way, the privilege granting unit 206 is a user who has played the second game by being guided to the website related to the second game, and a user who has played the second game without being guided to the website related to the second game. Thus, the privilege relating to the second game is given differently.

  In the present embodiment, the first privilege is set to be more luxurious than the second privilege. For example, ten items used in the second game are given in the first privilege, and five items used in the second game are given in the second privilege. Further, for example, in the first privilege, items and points used in the second game are given, and in the second privilege, only items used in the second game are given.

  As described above, the user who is likely to interrupt the first game is guided to the website of the second game via the advertisement banner of the second game, and as a result, installs the second game on the client terminal 10 of the user. As a result, more benefits can be obtained than installing the second game without being guided to the website of the second game. As a result, the user guided to the website relating to the second game is actively shifted from the first game to the second game, so that the user's continuous play can be prevented from being interrupted.

<< Login reward for the first game given after installation of the second game >>
FIG. 17 is a flowchart illustrating the reward granting operation of the information processing system 1 in the present embodiment. Here, after a user who has a high possibility of interrupting the first game is guided to the website of the second game via the advertising banner of the second game, installs the second game on his client terminal 10, and then again A case where a login reward is obtained by playing the first game will be described. In the following description, it is assumed that the first game application and the second game application are already installed in the client terminal 10.

  When the game execution unit 101 of the client terminal 10 starts the application of the first game in accordance with the user's operation, the game control unit 101 causes the display control unit 103 to generate a login screen for the first game and display it on the screen display unit 160.

  When the login screen of the first game is displayed, the user performs a login operation for starting the first game again on the client terminal 10. When the user performs a login operation, the game execution unit 101 of the client terminal 10 requests the server access unit 102 to execute the login process of the first game.

  When the server execution unit 102 of the client terminal 10 is requested by the game execution unit 101 to execute the login process of the first game, the server reception unit 150 receives the user's login operation received by the operation reception unit 150 from the user. A login request for the first game with the ID, the game application ID, and the like is transmitted (step S31).

  Next, when the request processing unit 201 of the server device 20 receives a login request for the first game from the client terminal 10, the request processing unit 201 requests the log management unit 202 to execute a login process for the first game. When the log processing unit 202 of the server device 20 is requested by the request processing unit 201 to execute the login process related to the first game, the log management unit 202 performs the login process of the first game for the user according to the login operation information including the user ID and the password. Execute (Step S32).

  Next, when the login process of the first game is completed in this way, the request processing unit 201 of the server device 20 requests the login reward granting unit 203 to execute a determination process related to the login of the first game. When the login reward granting unit 203 of the server device 20 is requested by the request processing unit 201 to execute a determination process related to the login of the first game, the second game is installed in the client terminal 10 by guiding the advertisement banner of the second game. It is determined whether or not it has been done (step S33). That is, it is determined whether or not the user has installed the second game on the client terminal 10 by selecting the advertisement banner of the second game and being directed to the website relating to the second game.

  Specifically, the login reward granting unit 203 acquires guidance history information and installation information from the user information stored in the user information storage unit 223 based on the user ID accompanying the login request. Then, the privilege granting unit 206 refers to the acquired guidance history information and installation information based on the game application ID accompanying the login request, and the advertisement banner transmitted to the client terminal 10 and the installed game application It is determined whether or not the advertisement banner that directs the user to the Web site matches. If these advertisement banners match, it can be identified that the second game is installed in the client terminal 10 by guiding the advertisement banner of the second game.

  As a result of the determination, if it is determined that the second game is installed in the client terminal 10 by the guidance of the advertisement banner of the second game, the process proceeds to the next step S34. On the other hand, if it is determined that the second game has been installed on the client terminal 10 regardless of the guidance of the advertising banner of the second game, the process proceeds to step S36 described later.

  Next, when it is determined that the second game is installed on the client terminal 10 by the guidance of the advertising banner of the second game, the login reward granting unit 203 displays the user information illustrated in FIG. 6 and the log history information illustrated in FIG. Referring to FIG. 4, it is determined whether or not the user has logged in to the second game on the day when the user has not logged in to the first game (step S34).

  As a result of this determination, if it is determined that the user has logged in to the second game on the day when the user has not logged in to the first game, the process proceeds to the next step S35. On the other hand, if it is determined that the user has not logged in to the second game on the day when the user has not logged in to the first game, the process proceeds to step S36 described later.

  In the determination of step S34, the login reward granting unit 203 refers to the user information shown in FIG. 6, the log history information shown in FIG. 7, and the play history information shown in FIG. It may be determined whether or not the second game has been played on a day when the user has not logged in to the game.

  Next, the login reward granting unit 203 logs in to the first game when it is determined by the determination in step S34 described above that the user has logged in to the second game on the day when the user has not logged in to the first game. A special login reward is granted to the user (step S35).

  The login reward granting unit 203 in the present embodiment grants a login reward for the first game according to the number of days logged in to the second game on the day when the first game is not logged in. For example, when the number of days logged in to the second game on the day when the first game is not logged in is 10 days, items for 10 days are given to the user as the login reward for the first game. And the login reward provision part 203 updates the possession data information shown in FIG. 10, and adds the item of the 1st game provided as a login reward as a user's possession item.

  On the other hand, when the login reward granting unit 203 determines that the second game is installed in the client terminal 10 regardless of the guidance of the advertisement banner of the second game by the determination in step S33 described above, and the above-described step. If it is determined by S34 that the user has not logged in to the second game on the day when the user has not logged in to the first game, a normal login reward is given to the user who has logged in to the first game ( Step S36).

  That is, the login reward granting unit 203 grants an item for one day as usual as a login reward for the first game to the user.

  As described above, after a user who is likely to interrupt the first game is guided to the website of the second game via the advertisement banner of the second game and installs the second game on the client terminal 10 thereof, When the login reward for the first game is obtained by logging in to the first game again, the login reward for the first game varies depending on the number of days when the user logs in to the second game on the day when the user does not log in to the first game. become. That is, even if you are not logged in to the first game, as long as you are logged in to the second game, you can earn login rewards for the number of days you have not logged in to the first game when you log in to the first game again. Become. Therefore, the user guided to the website relating to the second game is likely to shift from the first game to the second game. Further, if the second game is transferred to the guidance destination, it is not necessary to repeat the act of acquiring the login reward by logging in to the first game of the guidance source.

[Other Embodiments]
The above-described embodiments are for facilitating understanding of the present invention, and are not intended to limit the present invention. The present invention can be changed and improved without departing from the gist thereof, and the present invention includes equivalents thereof. In particular, the embodiments described below are also included in the present invention.

<Login reward transfer>
In the above-described embodiment, as a result of a user who is likely to interrupt the first game being guided to the website of the second game via the advertisement banner of the second game, the second game is played on the client terminal 10 of the user. By installing, the login reward of the first game may be transferred to the login reward of the second game.

  Specifically, the data setting unit 207 of the server device 20 determines the guidance history information from the user information stored in the user information storage unit 223 based on the user ID accompanying the login request when the user logs in to the second game. And obtain installation information. Then, the data setting unit 207 refers to the acquired guidance history information and installation information based on the game application ID accompanying the login request, and the advertisement banner transmitted to the client terminal 10 and the installed game application It is determined whether or not the advertisement banner that directs the user to the Web site matches. If the advertisement banners match, it can be identified that the second game is installed in the client terminal 10 by guiding the advertisement banner of the second game.

  Next, when it is determined that the second game is installed in the client terminal 10 by the guidance of the advertising banner of the second game as a result of the determination, the data setting unit 207 logs in the first game. The login reward of the first game acquired by this is set as the login reward acquired in the second game.

  That is, the data setting unit 207 updates the possessed data information shown in FIG. 10, deletes the possessed item obtained as the login reward for the first game, and uses the deleted possessed item as the game application for the second game. By setting it in association with the ID, it is transferred as a login reward for the second game.

  Thus, even if the login reward is transferred from the first game to the second game, the login reward of the first game acquired so far is not wasted. For this reason, it becomes easy to shift from the first game to the second game.

When transferring the login reward of the first game to the login reward of the second game, all (all) of the login rewards of the first game acquired so far may be transferred to the login reward of the second game, Only the login reward (part) of the first game given after it is determined that the user is likely to interrupt one game may be transferred to the login reward of the second game.
In the latter case, the acquisition date is recorded in the possession data information in association with the item given as the login reward for the first game. The date and time determined to be a user who is likely to interrupt the first game is the same as the guidance start date and time set in the guidance history information. Then, the data setting unit 207 compares the date / time (guidance start date / time) determined to be a user likely to interrupt the first game with the acquisition date / time of the item given as the login reward for the first game. Then, after it is determined that the user is highly likely to interrupt the first game, only the items given as the login reward are extracted and transferred to the items as the login reward of the second game.

<Display of game screen with advertising banner>
In the above-described embodiment, after a user who is likely to interrupt the first game obtains a login reward (item) for the first game by logging into the first game, the user consumes the item as the login reward. When the lottery game included in the first game is performed, it is also possible to display the game screen 500 with the advertisement banner shown in FIG. 14 on the condition that the predetermined item cannot be acquired as the lottery result. .

  In this case, the user who has been guided to the website of the second game via the advertisement banner of the second game and installed the second game on the client terminal 10 is rewarded with the items consumed in the lottery game. (As an item that can be used in the second game).

<Granting benefits according to the elapsed time from the start of guidance to the website>
In the above-described embodiment, when the privilege granting unit 206 grants a privilege to the user who installed the second game on the client terminal 10 via the advertisement banner of the second game in the process of step S25 described above, It is also possible to increase the privilege according to the elapsed period from the start of guidance to the website relating to the second game.

  Specifically, the privilege granting unit 206 refers to the guidance history information shown in FIG. 13 and the installation information shown in FIG. 16, the guidance start date and time guided to the website by the advertisement banner of the second game, and the advertisement The installation start date and time when the installation of the second game is started via the banner is compared, and an elapsed period from the start of the guidance to the Web site is calculated. And the privilege provision part 206 increases a privilege according to this calculated elapsed period. For example, the item that becomes a privilege may be increased by one every day after the start of guidance.

<Privilege grant department>
In the above-described embodiment, when the privilege granting unit 206 determines that the second game has been installed in the client terminal 10 in the process of step S24, regardless of the guidance of the advertisement banner of the second game, the process of step S26 is performed. In the above description, the case where the second privilege is given to the user has been described as an example, but the present invention is not limited to this. For example, when the determination in the process of step S24 is denied, it is possible for the privilege grant unit 206 to perform control so as not to grant a privilege to the user. That is, the privilege granting unit 206 may grant a privilege to the user only when it is determined that the second game has been installed in the client terminal 10 by the guidance of the advertisement banner of the second game.

1 Information processing system 10 Client terminal 20 Server device 50 Computer 51 CPU
52 RAM
53 ROM
54 Communication Interface 55 Input Device 56 Display Device 57 External Interface 58 HDD
DESCRIPTION OF SYMBOLS 100 Client control part 101 Game execution part 102 Server access part 103 Display control part 120 Client storage part 140 Client communication part 150 Operation input reception part 160 Screen display part 200 Server control part 201 Request processing part 202 Log management part 203 Login reward grant part 204 Determination Unit 205 Guidance Unit 206 Benefit Granting Unit 207 Data Setting Unit 220 Server Storage Unit 221 Game Application Information Storage Unit 222 Advertising Information Storage Unit 223 User Information Storage Unit 240 Server Communication Unit 500 Game Screen with Advertising Banner 501 Advertising Banner Display Area 502 Login status display area B Bus line N Network

Claims (7)

A login reward granting unit that grants a login reward related to the first game to the user by logging into the first game;
When the user logs in to the first game, it is determined whether or not the user is likely to interrupt the login of the first game based on the login history and the play history of the first game. A determination unit;
Guidance for guiding a user who has logged in to the first game to a website related to a second game different from the first game when it is determined that the user is likely to interrupt the login of the first game And
An information processing apparatus comprising: An information processing apparatus according to claim 1,
The first game includes a battle game and a lottery game,
The determination unit includes at least one of a user who plays neither the competitive game nor the lottery game after logging into the first game, and a user who plays only the lottery game after logging into the first game, Determining that the user is likely to interrupt the login of the first game;
An information processing apparatus characterized by that. An information processing apparatus according to claim 1 or 2,
A user who plays the second game by being guided to a website related to the second game, and a user who plays the second game without being guided to the website related to the second game. A privilege granting section that grants different benefits related to,
An information processing apparatus comprising: An information processing apparatus according to any one of claims 1 to 3, wherein
When the user who played the second game logs in to the first game again by being directed to the website related to the second game, the login reward granting unit logs in and plays the second game. A login reward for the first game is given to the user based on at least one of the following:
An information processing apparatus characterized by that. An information processing apparatus according to any one of claims 1-4,
All or a part of the login reward related to the first game acquired by the user who plays the second game by being guided to the website related to the second game being logged in to the first game is A data setting unit that is set as a reward acquired in two games;
An information processing apparatus comprising: An information processing apparatus according to claim 3,
The privilege granting unit is given to a user who has played the second game by being guided to the website related to the second game according to an elapsed period from the start of guidance to the website related to the second game. To increase the benefits related to the second game,
An information processing apparatus characterized by that. Computer
Login reward granting means for granting a login reward related to the first game to the user by logging in to the first game;
When the user logs in to the first game, it is determined whether or not the user is likely to interrupt the login of the first game based on the login history and the play history of the first game. Determination means,
Guidance for guiding a user who has logged in to the first game to a website related to a second game different from the first game when it is determined that the user is likely to interrupt the login of the first game means,
Program to function as.

Images