KR20230021250A - Systems and methods for setting online advertisement with third party - Google Patents

Abstract

The present invention relates to a third-party advertisement setting system, comprising: a third-party agent installed on a website or mobile app of an advertiser and configured to collect visitor events; and a third-party target setting unit which analyzes visitor events collected by the third-party agent and sets a customized target. The third-party target setting unit transmits the set customized target to the third-party agent, and the third-party agent delivers the received customized target to an advertising agent installed on the website or mobile app of the advertiser such that the advertising agent can transmit the customized target to an advertisement system. According to the present invention, setting of a customized target desired by an advertising agent is possible by a third party.

Description

System and methods for setting online advertisement with third party {Systems and methods for setting online advertisement with third party}

The present invention relates to a system and method for setting up third-party advertisements, in which a third party collects events of visitors for targeted advertisements and selects and provides retargeting advertisement targets desired by advertisers in real time, thereby enabling more effective execution of targeted advertisements. it is for

With the development of various media and media, online advertising targeting techniques are also developing rapidly. Representative targeting advertising platforms include a social media advertising platform represented by Facebook and a search & network advertising platform represented by Google. The characteristics of this advertising platform not only enable advertisers to easily execute and manage precise targeted advertisements through advertisement managers, but also retarget their site visitors and advertisers can utilize their own customer information through the advertising platform. It provides means to execute and manage targeted advertisements online.

In order to run and manage targeted advertisements, the advertisement platform tracks and analyzes the behavior of users both inside and outside of it, retargets the users anew, and runs new advertisements to the newly retargeted users to smoothly perform remarketing. We offer several tools to do this.

In particular, in order to track and analyze users' behavior outside the advertising platform, an application written in a scripting language such as JavaScript or a software development kit (SDK) is installed on the advertiser's website or mobile app.

The application is installed on a web page or mobile app outside the advertising platform to track/collect users' behavior on the web page or mobile app, measure the effectiveness of advertisements, and transmit them to the advertisement management unit of the advertising platform. The management unit performs retargeting or remarketing advertisements based on such data.

The advertisement management unit tracks and analyzes the behaviors of users collected by the application and records them as various performance indicators set in advance, and the advertiser selects a specific retargeting advertisement target as a target advertisement group from among these various performance indicators and performs retargeting Alternatively, remarketing can be performed more effectively.

However, since various performance indicators presented by the advertisement management unit have already been set, when a new retargeting advertisement target is required, the manager who manages the website or mobile app uses the script language or software development kit (SDK: Software There is a problem in that the source code of the application program written with the development kit must be directly modified.

That is, development knowledge is required to directly modify the source code of an application program written in the above script language or software development kit (SDK), and an administrator without such development knowledge will inevitably experience difficulties without the help of external experts. does not exist. This difficulty occurs repeatedly every time a new retargeting advertisement target is selected.

Registered Patent Publication No. 10-1800369 relates to a system that allows a user list to be linked to external data. An advertisement server without relevant information for targeting a particular user requests and collects external data having the relevant information, You can create ads with personalized content based on external data. However, when there is no relevant information, it is only more customized in that external data is supplemented, and it is difficult to respond to new demands of advertisers in real time or to select new retargeting advertisement targets in real time in response to new demands of advertisers. there is.

Registered Patent Publication No. 10-1457008 discloses that advertisers can select categories or documents in which they want to serve advertisements in order to enable advertisers to effectively target advertisements, but since these categories or documents are already predetermined, they meet the new needs of advertisers. There is a problem in that it is difficult to respond in real time or select new retargeting advertisement targets in real time in response to new demands of advertisers.

Korean Patent Registration No. 10-1807755 discloses that the parameters used to determine when to display a specific advertisement can be changed using an advertisement management tool, wherein a performance analysis device tracks user interaction with an advertisement and advertisers report performance. It is possible to adjust the campaign parameters for controlling the distribution of the advertisement based on , but since these parameters are already predetermined, it is better to respond in real time to new demands of advertisers or create new parameters in response to new demands from advertisers in real time. There is a difficult problem.

Publication No. 10-1974626 relates to a mobile application activity detector, which detects user-initiated events and correlates them with events occurring outside the mobile application without modifying the code of the mobile application. Events are correlated based on interactive item identifiers, but since these events are pre-determined, it is difficult to respond in real time to new requests from advertisers or create new events in real time in response to new requests from advertisers. there is

Publication No. 10-2014-0094615 relates to event-based advertisement targeting to users of a social networking system, and allows the targeted event criteria to be as specific or broad as advertisers wish, but such event criteria Since they are already predetermined, there is a problem in that it is difficult to respond to a new request of an advertiser in real time or to generate a new event criterion in real time in response to a new request of an advertiser.

Registered Patent Publication No. 10-2255990 relates to a marketing automation method and system, which enables precise targeting and automated marketing by selectively storing session data and setting visit conditions. It is intended to be used as a configuration part.

Registered Patent Publication No. 10-1800369 Registered Patent Publication No. 10-1457008 Registered Patent Publication No. 10-1807755 Registered Patent Publication No. 10-1974626 Publication No. 10-2014-0094615 Registered Patent Publication No. 10-2255990

An object of the present invention is to enable more effective targeting advertisements by collecting events of visitors for target advertisements by a third party and selecting and providing retargeting advertisement targets desired by advertisers in real time.

In addition, another object of the present invention is to effectively process real-time processing by utilizing data built by a third party by collecting event of a visitor by a third party for target advertisement and selecting and providing a retargeting advertisement target desired by the advertiser in real time. is to do

Another object of the present invention is to enable an advertiser without development knowledge to set a custom target by collecting a visitor's event for target advertisement by a third party and selecting and providing a retargeting advertisement target desired by the advertiser in real time.

In addition, another object of the present invention is to set a custom target desired by the advertiser by a third party by collecting events of visitors for target advertisements by a third party, selecting retargeting advertisement targets desired by the advertiser in real time, and providing the information to the advertising agent. is to make it possible

The problem to be solved by the present invention is not limited only to the above purpose, and other technical problems not explicitly indicated above are easily understood by those of ordinary skill in the art to which the present invention belongs through the configuration and operation of the present invention below. You will be able to.

In the present invention, the following configuration is included in order to solve the above problems.

The present invention relates to a third party advertisement setting system, comprising: a third party agent installed on an advertiser's website or mobile app to collect visitor events; a third party target setting unit configured to set a custom target by analyzing visitor events collected by the third party agent; The third-party target setting unit transmits the set custom target to the third-party agent, and the third-party agent delivers the transmitted custom target to an advertising agent installed in an advertiser's website or mobile app, so that the advertising agent It is characterized in that the customized target can be transmitted to the advertising system.

The third-party agent of the present invention may call a user-defined function of the advertisement agent and transmit the customized target to the advertisement agent.

The third party agent of the present invention transmits the custom target to the advertisement system through the advertisement agent, so that a visitor's event can be processed in real time.

The third party target setting unit of the present invention analyzes visitor event data collected by the third party agent to set a custom target, and the third party agent calls a user-defined function of the advertising agent to set the custom target to the advertising agent. It is characterized in that it supports the advertiser's custom target setting by delivering to.

The third party target setting unit of the present invention includes a data collection unit that collects event data of visitors; a data analysis unit that analyzes the collected event data of the visitor; Targeting condition setting unit for setting a predetermined targeting condition; a condition judgment unit that compares the event of the visitor with the predetermined targeting condition and determines; It is characterized in that it includes; a custom target generation unit for setting a custom target according to the determination result of the condition determination unit.

The present invention also relates to a third party advertisement setting method, comprising the steps of collecting a visitor's event from a third party agent installed on an advertiser's website or mobile app; setting a custom target by analyzing the event of the visitor in a third party target setting unit; transmitting the custom target set by the third party target setting unit to the third party agent; The third-party agent is characterized in that it transfers the transmitted customized target to an advertising agent installed in an advertiser's website or mobile app so that the advertising agent can transmit the customized target to an advertising system.

The step of setting a custom target by analyzing the event of the visitor in the third party target setting unit of the present invention includes receiving event data of the visitor from a third party agent in a data collecting unit; analyzing event data of the visitor by a data analyzer; Setting a predetermined targeting condition in the targeting condition setting unit; comparing and determining event data of the visitor with the predetermined targeting condition in a condition judging unit; It is characterized by further comprising; generating a custom target according to the determination result of the condition judgment unit in the custom target creation unit.

In addition, the present invention may be a computer program recorded on a storage medium to execute a third party advertisement setting method.

An effect of the present invention is to enable a more effective targeting advertisement by collecting a visitor's event for a target advertisement by a third party and selecting and providing a retargeting advertisement target desired by the advertiser in real time.

In addition, another effect of the present invention is that a third party collects a visitor's event for target advertisement and selects and provides a retargeting advertisement target desired by the advertiser in real time, so that real-time processing is possible using data built by a third party. is to do it

In addition, another effect of the present invention is to enable advertisers without development knowledge to set custom targets by collecting events of visitors for target advertisements by a third party and selecting and providing retargeting advertisement targets desired by advertisers in real time. will be.

In addition, another effect of the present invention is that a third party collects events of visitors for target advertisement, selects a target for retargeting that the advertiser wants in real time, and provides it to the advertising agent, thereby setting a custom target desired by the advertiser by the third party is to make it possible

The effects of the present invention are not limited to the above effects, and other effects not explicitly shown above will be easily understood by those skilled in the art through the configuration and operation of the present invention below.

1 shows a connection relationship between a conventional advertisement system and an advertiser's website.
2 illustrates an event code and behavior of a visitor accessing an advertiser's website.
3 shows a third party advertisement setting system according to the present invention.
Figure 4 shows a detailed internal configuration of the third party target setting unit of the present invention.
5 illustrates a specific embodiment of transferring a custom target from a third party agent to an advertising agent according to the present invention.
6 shows a flow chart of a third party advertisement setting method of the present invention.
Figure 7 shows a detailed flowchart of the step of setting a custom target in the third party target setting unit of the present invention.
8(a) to 8(i) show an embodiment of sending a retargeting advertisement by the third party advertisement setting system of the present invention.

Hereinafter, the overall configuration and operation according to a preferred embodiment of the present invention will be described. These embodiments are illustrative and do not limit the configuration and operation of the present invention, and other configurations and operations not explicitly shown in the embodiments are also provided to the general knowledge in the technical field to which the present invention belongs through the following examples of the present invention. A case in which a possessor can easily understand will be seen as a technical concept of the present invention.

Conventional advertising systems such as Google or Facebook provide advertising effect measurement and visitor tracking systems such as Google Analytics or Facebook pixels, and remarketing advertising systems to enable retargeting of visitors based on these tracking systems. are providing

However, since visitor analysis indicators capable of retargeting are already specified and provided, and advertisers can only designate retargeting advertisement targets by selecting only among the provided visitor analysis indicators, it is difficult to individually satisfy the requirements of advertisers.

Conventional advertising systems allow advertisers to directly designate retargeting advertising targets using user-defined functions in order to meet advertisers' requirements individually. However, in order to directly use such user-defined functions, computer program development knowledge is required. Advertisers who do not have such development knowledge cannot use these functions.

In addition, no matter how various retargeting target audiences are defined and presented in advance in advertising systems such as Google Analytics and Facebook Pixel, advertisers have no choice but to reduce the need for another new retargeting target audience while operating a website or mobile app. There is also a need to connect the conditions for setting target audiences for retargeting in a complex and organic way.

These performance indicators are important for the performance of collecting and analyzing events of visitors accessing the advertiser's website or mobile app in real time. This performance can be attributed to various factors, but among them, collecting and analyzing visitor events in real time Real-time performance of the database to be built may be a major factor.

However, since the real-time performance of such a database requires optimization of the database according to the administrator's trial and error, it is necessary to optimize the real-time performance of the database in order to collect and analyze the visitor's event in real time in the advertising system where the database is not optimized. It takes a lot of time.

The present invention is intended to allow advertisers without development knowledge to easily create new performance indicators by collecting and analyzing visitor behaviors, that is, events, in real time while using existing advertising systems as they are.

1 shows a connection relationship between a conventional advertisement system and an advertiser's website.

Referring to FIG. 1 , when a visitor 1 accesses an advertiser's website or mobile app 10 using his or her own terminal, the advertising agent 110 installed on the website or mobile app 10 When the behavior of the visitor 1 is collected and transmitted to the advertisement system 20, it is analyzed and a retargeting advertisement is executed.

The advertising agent 110 is an application written in a script language or a software development kit (SDK), and is installed on an advertiser's website or mobile app 10 so that the visitor 1 can use his/her terminal to advertise. It is executed when accessing the website or mobile app 10 of . In addition, the advertising agent 110 may use a plug-in, which is a computer program that responds to the host application program.

The advertising agent 110 installed on the website is a script language mainly written in JavaScript, and the advertising agent 110 installed on the mobile app is an application written with a software development kit (SDK). .

A mobile app is an application program executed on a mobile device such as a smart phone or tablet computer, and requires installation of a software development kit (SDK) to be executed on a specific platform.

The custom target collection unit 210 receives the behavior of the visitor 1 as a custom target from the advertising agent 110, stores it in the custom target storage unit 220, and the targeting advertisement publishing unit 230 sends the custom target According to this, retargeting advertisement is performed.

However, the advertiser always collects the new behavior of the visitor (1) while operating the website or mobile app, and if the visitor (1) is a member, the advertiser collects the member attribute information (gender, age, membership level, etc.) and a combination of a plurality of actions. The need to set various retargeting or remarketing is reduced. The advertising agent 110, which is pre-installed to collect the behavior of the visitor 1, only detects the preset behavior and does not interlock with member attribute information, and advertisers Even if has the development knowledge to utilize a user-defined function, it is difficult to collect a plurality of behavioral information of visitors that dynamically change in real time and combine the plurality of behavioral information to select a target for retargeting advertisement. The system becomes unable to meet the needs of advertisers according to changes in the business environment.

2 illustrates an event code and behavior of a visitor accessing an advertiser's website.

Referring to FIG. 2 , the advertising agent 110 may be written with event code implemented to detect the behavior of the visitor 1. For example, an event that operates when the visitor 1 reaches a shopping cart page. The code is installed on the website or mobile app 10.

In addition, an event code for detecting the behavior of the visitor 1 may be written. As the behavior of the visitor 1, content inquiry, search, addition to wish list, start of checkout, addition of payment information, purchase, potential customer, Registration is complete, etc.

As a result, the conventional advertising system can only detect the behavior of the visitor 1 according to pre-written and installed event codes, and a user-defined function provided by the advertising system can be used to detect the new behavior of the visitor 1. However, it is difficult for advertisers without development knowledge to use the functions of the user-defined function, and even advertisers with development knowledge who can utilize user-defined functions collect behavioral information of visitors that dynamically change in real time and combine a plurality of behavioral information. Therefore, it is difficult to select a target for retargeting advertisement.

3 shows a third party advertisement setting system according to the present invention.

Referring to FIG. 3, in the third party advertisement setting system according to the present invention, when a visitor 1 accesses an advertiser's website or mobile app 10 using his or her own terminal, the website or mobile app 10 is installed. The advertisement agent 110 collects the behavior of the visitor 1 and transmits it to the advertisement system 20, and a third party agent 120 is further installed on the website or mobile app 10, and the visitor ( The actions of 1) are collected and transmitted to the third party target setting unit 30 .

Unlike the advertising agent 110, the third party agent 120 can collect the behavior of the visitor 1 in real time from a different point of view in that it independently collects the behavior of the visitor 1, and the third party agent 120 can collect the behavior of the visitor 1 in real time, A database can be built.

The third party target setting unit 30 can analyze the behavior of the visitor 1 independently of the advertisement system 20 and set a custom target, transmit this custom target to the third party agent 120, and , the third party agent 120 receiving this transfers the customized target to the advertisement agent 110.

The custom target collection unit 210 receives the custom target from the advertising agent 110, stores it in the custom target storage unit 220, and the targeting advertisement publisher 230 performs retargeting or remarketing according to the custom target will perform

Unlike the conventional advertisement system, in the present invention, the custom target transmitted from the advertisement agent 110 is set in the third party target setting unit 30, and the third party in addition to the preset behavior provided by the conventional advertisement system. Another set behavior provided by the target setting unit 30 is detected.

The custom target transmitted from the third party agent 120 to the advertising agent 110 is made by calling a user-defined function of the advertising agent 110, and an advertiser's desired target can be selected in real time. .

Figure 4 shows a detailed internal configuration of the third party target setting unit of the present invention.

Referring to FIG. 4 , the third party target setting unit 30 of the present invention not only collects the new behavior of the visitor 1 through the third party agent 120, but also detects the new behavior of the visitor 1. You can analyze and combine multiple actions to set a custom target.

The third party target setting unit 30 includes a data collection unit 310, a data analysis unit 320, a data storage unit 330, a condition setting unit 340, a set condition storage unit 350, and a condition determination unit 360. ), and a custom target generating unit 370. Each component is preferably installed in the third party target setting unit 30 and operated remotely from the website or mobile app 10, but may be installed on the website or mobile app 10 and operate independently, The website or mobile app 10 and the third party target setting unit 30 may be installed in a distributed manner and work in conjunction with each other.

The condition setting unit 340 collects session information, member information, log data, past activity details, purchase information, and shopping cart information in order to execute a retargeting advertisement among visitors to PC (Personal Computer) web, mobile web, mobile app, etc. It can be set by combining back segments with AND/OR/NOT operators. The target condition set in this way and the custom target name corresponding thereto are stored in the setting condition storage unit 350.

When a visitor 1 accesses an advertiser's website or mobile app 10 using his/her own terminal, the third-party agent 120 installed in the website or mobile app 10 is executed to allow the visitor The actions of (1) are collected and transmitted to the third party target setting unit 30.

The data collection unit 310 collects member attribute information, that is, event data when the visitor 1 acts on the website or logs in, which is transmitted from the third party agent 120, and collects the data into the data analysis unit 320. forward to

The data analysis unit 320 analyzes the behavior of the visitor 1 in the website or member attribute information, that is, event data, received from the third party agent 120 by the data collection unit 310 when logging in, This is stored in the data storage unit 330.

The condition determination unit 360 compares and determines the analyzed event data with the target condition stored in the setting condition storage unit 350, and the custom target generation unit 370 determines that the event data of the visitor 1 When the target condition stored in the setting condition storage unit 350 is satisfied, the custom target script for the advertisement agent 110 including the custom target name, variables, values, and the like is generated.

The custom target generation unit 370 converts the custom target script for the advertisement agent 110 including the custom target name, variable, value, etc. to the third party agent installed on the website or mobile app 10 ( 120), the user-defined function of the advertising agent 110 is executed and transmitted to the advertising system 20.

5 illustrates a specific embodiment of transferring a custom target from a third party agent to an advertising agent according to the present invention.

Referring to FIG. 5, as an example of the advertising agent 110, a code written in JavaScript used by Facebook's Pixel is shown, and the script generated by the custom target generator 370 is shown. It is a code format.

The script code includes the custom target name 'IFDO', variable 'CustomSegment', value 'IFDO_CUSTOMSEGMENT_01', etc. stored together with action conditions in the setting condition storage unit 350.

This process may be provided as a graphic environment so that advertisers can perform it even without computer program development knowledge.

6 shows a flow chart of a third party advertisement setting method of the present invention.

Referring to FIG. 6, the third party agent 120 installed on the website or mobile app 10 of the advertiser performs a step (S100) of collecting the event of the visitor, and the third party target setting unit 30 Analyzing a visitor's event and generating a custom target (S200), and the third party target setting unit 30 transmitting and executing the created custom target information to the third party agent 120 ( S300) is performed, and the advertising agent installed in the advertiser's website or mobile app executes a user-defined function (S400) so that the advertising agent can transmit the customized target to the advertising system.

Figure 7 shows a detailed flowchart of the step of setting a custom target in the third party target setting unit of the present invention.

Referring to FIG. 7 , in step S200 of setting a custom target by analyzing an event of a visitor 1 in the third party target setting unit 30, the data analysis unit 320 receives the event of the visitor. (S210); Setting a predetermined target condition in the condition setting unit 340 (S220); Comparing and determining the event of the visitor and the predetermined target condition in the condition determination unit 360 (S230); In the custom target creation unit 370, a custom target is created according to the determination result of the condition determination unit 360 (S240); is further included.

8(a) to 8(i) show an embodiment of sending a retargeting advertisement by the third party advertisement setting system of the present invention.

One embodiment of sending a retargeting advertisement by the third party advertisement setting system of the present invention selects visitors who have accumulated 10 or more visits, 1 or more purchases, and have not made a purchase in the last 30 days, and select them as a custom target for the Facebook website. This is a case of trying to run a retargeting advertisement on Facebook or Facebook network media by linking it.

8(a) lists traffic, inflow, content, purchase, product, shopping cart, wish list, usage environment, member, other, and user-defined triggers as a segment list on the screen, and FIG. 8(b) shows the segment list The detailed contents corresponding to each segment are shown.

Referring to FIGS. 8(a) and 8(b), after selecting the 'include' button on the screen of FIG. 8(a), the advertiser selects 'traffic' from the segment list and 'number of visits' included in the lower part. Choose

Referring to FIG. 8(c), the advertiser inputs ‘more than 10 times’ as the value of the ‘number of visits’ selected from the segment list on the screen of FIG. 8(c) and presses the ‘apply’ button.

Similarly, after selecting 'purchase' from the segment list and selecting the 'accumulated number of purchases' included in the sub, enter '1 or more' as the value of the 'accumulated number of purchases' and press the 'Apply' button.

The advertiser returns to the screen of FIG. 8 (a), selects the 'Exclude' button this time, selects 'Purchase' from the segment list, selects the 'last purchase date' included in the lower part, and then selects the 'last purchase date' Enter 'less than 30 days' as the value and click the 'Apply' button.

Referring to FIG. 8(d), a condition is set so that visitors who have not purchased in the last 30 days can be selected even though the cumulative number of visits is 10 or more and the cumulative number of purchases is 1 or more.

Referring to FIG. 8(e) , in order to perform remarketing advertisements for visitors who satisfy the above conditions, the user selects the 'Interact with Custom Target' button to transmit data to the Facebook custom target in real time.

Referring to FIG. 8(f), when the 'Send to Facebook Custom Target' pop-up window appears by selecting the 'Link Custom Target' button, enter 'Buyer experience without purchase in the last 30 days' as the custom target name, 'DATE' is input as a target variable and '20210730' is input as a value and stored in the setting condition storage unit 350.

Referring to FIG. 8(g), when an online visitor later visits an advertiser's website or mobile app, the condition determination unit 360 matches the condition stored in the set condition storage unit 350. If it is determined as a visitor, the custom target creation unit 360 creates a custom target script as shown in FIG. 8(g) and transmits it to the third party agent 120.

The third party agent 120 executes the custom target script, and the advertising agent 110 transmits the execution result of the custom target script to the advertisement system 20 .

Referring to FIGS. 8(h) and 8(i), the advertiser may search the custom target name set in FIG. 8(f) in the advertisement system 20, which is the Facebook advertisement manager, and create a new advertisement campaign. Or, when modifying an existing advertising campaign, after selecting the name of the custom target as an advertising target and completing the predetermined advertisement setting procedure, the advertisement will be sent to the custom target (those with no purchase experience in the last 30 days) on Facebook and Facebook network media. can

That is, when a visitor designated as a target customer and a 'purchase experience person who has not made a purchase in the last 30 days' visits Facebook or Instagram, an advertising medium of the Facebook network, the advertisement shown in FIG. 8(i) is exposed.

In addition, such a flowchart of a third party advertisement setting method may be implemented as a computer program, and each component of the present invention may be implemented as software running on one hardware or individual hardware in that it may be implemented as hardware or software. there is. In addition, the third party advertisement setting method of the present invention may be implemented by being recorded on a storage medium as a computer program.

10: Advertiser website or mobile app
110: advertising agent
120: Third Party Agent
20: Advertising system
210: custom target collection unit
220: custom target storage unit
230: Targeting advertisement executive unit
30: Third party target setting unit
310: data collection unit
320: data analysis unit
330: data storage unit
340: condition setting unit
350: setting condition storage unit
360: condition judgment unit
370: custom target generation unit

Claims (8)

In the third party advertisement setting system,
Third-party agents installed on the advertiser's website or mobile app to collect visitor events;
a third party target setting unit configured to set a custom target by analyzing visitor events collected by the third party agent;
The third party target setting unit transmits the set custom target to the third party agent;
The third-party advertisement setting system, characterized in that the third-party agent transfers the transmitted customized target to an advertising agent installed in an advertiser's website or mobile app so that the advertising agent can transmit the customized target to an advertising system .
According to claim 1,
The third-party advertisement setting system, characterized in that the third-party agent calls a user-defined function of the advertisement agent and transfers the customized target to the advertisement agent.
According to claim 1,
The third party advertisement setting system of claim 1 , wherein the third party agent transmits the customized target to the advertisement system through the advertisement agent so that an event of a visitor can be processed in real time.
According to claim 2,
The third party target setting unit analyzes visitor event data collected by the third party agent to set a custom target, and the third party agent calls a user-defined function of the advertising agent and transmits the customized target to the advertising agent. A third-party advertisement setting system that supports advertisers' custom target setting.
According to claim 1,
The third party target setting unit
a data collection unit that collects event data of visitors;
Data analysis unit for analyzing the collected event of the visitor;
Targeting condition setting unit for setting a predetermined targeting condition;
a condition judgment unit that compares the event of the visitor with the predetermined targeting condition and determines;
A third party advertisement setting system comprising a custom target generation unit for setting a custom target according to the determination result of the condition determination unit.
In the third party advertisement setting method,
Collecting visitor events from a third-party agent installed on an advertiser's website or mobile app;
generating a custom target by analyzing the event of the visitor in a third party target setting unit;
transmitting and executing the custom target created by the third party target setting unit to the third party agent;
Wherein the third party agent transfers the transmitted customized target to an advertising agent installed in an advertiser's website or mobile app so that the advertising agent can transmit the customized target to an advertising system. .
According to claim 6,
The step of setting a custom target by analyzing the event of the visitor in the third party target setting unit,
Receiving event data of the visitor from a third party agent in a data collection unit;
Analyzing the event of the visitor in a data analysis unit;
Setting a predetermined targeting condition in the targeting condition setting unit;
comparing and determining event data of the visitor with the predetermined targeting condition in a condition judging unit;
The method of setting a third-party advertisement, characterized in that it further comprises; generating a custom target according to the determination result of the condition determining unit in the custom target generating unit.
A computer program recorded on a storage medium to execute the third party advertisement setting method of claim 6 or 7.

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