KR101070647B1 - Method for providing advertisement on interactive service - Google Patents

Abstract

The present invention relates to a method of providing advertisement in an interactive service. The present invention provides a method for providing an advertisement in a broadcast receiving terminal, the method comprising: generating an advertisement component in which a setting value corresponding to a predetermined interactive service is defined; Driving an advertising component in which the setting value is defined when the interactive service starts; And outputting advertisement data in the interactive service according to the set value. According to the present invention, there is an advantage that can efficiently provide advertising without being dependent on the platform and interactive services.

Interactive Services, Advertising Components, Advertising Areas, Schedules, Advertising Applications, Caches, Platforms

Description

Method for providing advertisement on interactive service

The present invention relates to a method and system for providing advertisement in an interactive service, and more particularly, to a method for efficiently providing advertisement in various interactive services belonging to each platform without being platform dependent.

In the past, broadcast services were provided in an analog manner, but video compression technology, network transmission technology, and processing performance enhancements at broadcast receiving terminals have enabled high quality digital broadcasting services, as well as interactive data broadcasting services (interactive services). to be.

Currently, digital broadcasting standards are evolving into two parts, the European Digital Video Broadcasting-Multimedia Home Platform (DVB-MHP) and the US Advanced Television Systems Committee-Digital TV Application Software Environment (ATSCDASE).

Recently, as research on digital broadcasting standards has been actively conducted, broadcasting signals including video, audio, and data have been compressed into digital signals, thereby enabling multi-channel broadcasting of TV broadcasts. Due to the increase, various programs can be provided.

In addition to the development of related applications, not only can you watch broadcasts, such as weather, fortune telling, news, securities, email, Electric Program Guides (EPGs), TV shopping, banking, telephone services and Internet browsing, There is provided an interactive service that can provide directly or indirectly related data (additional information).

In the past, advertisements, which were provided only in one direction, are evolving in such a way that users can directly participate and interact with the activation of interactive services.

When the user selects an advertisement while using the interactive service, detailed information about the product introduced by the advertisement is output so that the user can obtain various information about the product, and can participate in a questionnaire about the product and purchase a product.

In general, since a conventional interactive application is coded together with a program for providing an advertisement, a program for providing an advertisement must be individually coded for various interactive services.

Accordingly, when there is a change in the location and size of the advertisement area, the advertisement type, etc. in one of the interactive services, there is a problem in that the interactive application itself needs to be modified.

For example, if an interactive service wants to provide a new advertisement including a banner advertisement or an audio clip, the application itself needs to be modified, which causes a problem in that time and cost are increased for the application manufacturer.

Meanwhile, the current broadcast service is building a different platform for each local cable broadcaster, satellite broadcaster or terrestrial broadcaster, and is currently producing a different type of interactive application for each platform.

For example, even if the same securities services, conventionally, each platform has a different securities service method, and in terms of advertisement provision, there is a difference in the advertising area where advertisements are provided for each securities service of each platform and the types of advertisements that can be provided. In order to provide an advertisement in the program also has a problem that must be produced separately.

Furthermore, in the related art, since advertisements are independently provided for each platform, the advertiser cannot comprehensively check the advertisement effect requested by the advertiser.

In order to solve the problems of the prior art as described above, an object of the present invention is to propose a method and system for providing an advertisement in an interactive service capable of providing an advertisement efficiently regardless of the type of the interactive service or the platform.

Another object of the present invention is to provide an advertisement providing method and system in an interactive service that enables the advertiser to integrally check the effect of advertisement exposure.

Still another object of the present invention is to provide an advertisement providing method and system in an interactive service that can manage advertisements regardless of the type of platform.

According to an embodiment of the present invention to achieve the above object, a method for providing an advertisement in a broadcast receiving terminal, comprising the steps of: generating an advertising component in which a setting value corresponding to a predetermined interactive service is defined; Driving an advertising component in which the setting value is defined when the interactive service starts; And outputting advertisement data in the interactive service according to the setting value.

According to another aspect of the present invention, there is provided a computer readable recording medium having recorded thereon a program for performing the above method.

According to another aspect of the present invention, a program of instructions that can be executed by a digital processing apparatus for providing advertisement in an interactive service is tangibly embodied and can be read by the digital processing apparatus. Calling common code for; Generating an advertisement component by defining setting values for advertisement exposure control in the called common code; Driving the advertising component when a user requests an interactive service; A computer-readable recording medium having a program recorded thereon, wherein the advertising component in which the setting value is defined acquires the advertising data and outputs the advertising data according to a preset schedule.

According to another aspect of the present invention, a method for providing an advertisement in an advertisement management server connected to an advertisement providing server for each platform, the method comprising: maintaining advertisement registration information for a plurality of advertisements provided by an interactive service; The information includes at least one of advertisement identification information, advertisement type information, advertisement data, advertisement information including advertisement provision condition information, broadcast receiving terminal information, and platform information; And transmitting the advertisement information, the broadcast receiving terminal information, and the schedule information to an advertisement providing server belonging to an individual platform by using the platform information.

According to the present invention, since the advertisement is provided in the interactive service through the advertisement component having a common code format, there is an advantage that the advertisement can be efficiently provided regardless of the type of the interactive service.

In addition, according to the present invention there is an advantage that does not need to modify the interactive application itself when the advertisement providing method is changed.

Furthermore, according to the present invention, since the advertisement statistics server for each platform collects the history of viewing the advertisement and the history information participating in the advertisement and provides the advertisement management server to the advertisement management server, the effect of the advertisement exposure can be integrated.

As the invention allows for various changes and numerous embodiments, particular embodiments will be illustrated in the drawings and described in detail in the written description. However, this is not intended to limit the present invention to specific embodiments, it should be understood to include all modifications, equivalents, and substitutes included in the spirit and scope of the present invention. Like reference numerals are used for like elements in describing each drawing.

When a component is said to be "connected" or "connected" to another component, it may be directly connected to or connected to that other component, but it may be understood that another component may exist in between. Should be. On the other hand, when a component is said to be "directly connected" or "directly connected" to another component, it should be understood that there is no other component in between.

The terminology used herein is for the purpose of describing particular example embodiments only and is not intended to be limiting of the invention. Singular expressions include plural expressions unless the context clearly indicates otherwise. In this application, the terms "comprise" or "have" are intended to indicate that there is a feature, number, step, operation, component, part, or combination thereof described in the specification, and one or more other features. It is to be understood that the present invention does not exclude the possibility of the presence or the addition of numbers, steps, operations, components, components, or a combination thereof.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art. Terms such as those defined in the commonly used dictionaries should be construed as having meanings consistent with the meanings in the context of the related art and shall not be construed in ideal or excessively formal meanings unless expressly defined in this application. Do not.

 Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In order to facilitate a thorough understanding of the present invention, the same reference numerals are used for the same means regardless of the number of the drawings.

1 is a diagram illustrating a configuration of an advertisement providing system according to an exemplary embodiment of the present invention.

As shown in FIG. 1, the advertisement providing system according to the present invention includes an advertisement management server 100 and a broadcasting system 102-1 to 102-n corresponding to each platform (hereinafter, collectively referred to as '102'). The broadcast system 102 may be connected to the plurality of broadcast receiving terminals 104 through a network.

Here, the network may include a wired network including the Internet, a dedicated line, and a wireless network including a wireless Internet, a mobile communication network, a broadcasting network, and a satellite communication network. Hereinafter, the network will be described as a broadcasting network in that it transmits a broadcast signal. .

Each broadcast system 102 provides a broadcast program on a predetermined channel in accordance with preset programming information to the broadcast receiving terminal 104 corresponding to its subscriber.

The broadcast system 102 converts a video and audio signal for a broadcast program of various channels into a form suitable for data broadcasting and transmits it to the broadcast receiving terminal 104.

In addition, the broadcast system 102 performs a scheduling function for the broadcast program and a scrambling function for restrictive reception so that no user other than the subscriber can access.

Furthermore, the broadcast system 102 may provide an Internet service and various communication services, including a separate communication server (eg, a return pass server) for processing a user's requirement through an uplink channel.

On the other hand, the broadcast system 102 is built as an independent platform (Platform 1 to N) for each terrestrial broadcast, satellite broadcast, cable broadcast and IPTV broadcast providers.

Here, the platform is defined as a method of providing a broadcast signal including audio, video, and data to the broadcast receiving terminal 104 belonging to the platform, or a method for providing a broadcast service and an interactive service in the broadcast receiving terminal 104. .

In particular, the platform may be defined as a base environment for executing an interactive application for an interactive data broadcasting service.

Accordingly, the interactive service that enables the active action of the user is provided in a different manner for each platform even if the same service, for example, even when the user requests a channel search even if the same EPG (Electrical Program Guide) service, There is a difference in the number of videos shown on one screen, a video output method, and a program detailed information providing method, and in addition, there are differences in an advertisement area, an advertisement update period, and an advertisement type provided on the EPG interface.

According to an exemplary embodiment of the present invention, in order to provide integrated advertising on various platforms, a platform independent advertisement management server 100 is provided, and the advertisement management server 100 includes a broadcasting system 102 belonging to each platform. Is connected to the advertisement providing server (110-1 to 110-n, hereinafter referred to as '110').

The advertisement management server 100 stores advertisement registration information according to an advertiser's request.

Here, the advertisement registration information includes advertisement data output from the broadcast receiving terminal 104, advertisement identification information for identification of the advertisement data, advertisement type information regarding the type of the advertisement data, interactive service identification information to be provided with the advertisement data, and advertisement provision. May include condition information.

In the following, advertisement data, advertisement identification information, advertisement type information, interactive service identification information, and advertisement provision condition information are defined as advertisement information.

Here, the advertisement type information is information for identifying whether the advertisement data is a text, an audio clip, a video clip, a banner, a flash, or a still image.

In addition, the interactive service identification information is information for identifying which interactive service the corresponding advertisement data is to be provided, and the advertisement providing condition information is information about exposure period and exposure frequency of the advertisement data.

Meanwhile, the advertisement registration information according to the present invention may further include broadcast receiving terminal information and platform information.

The broadcast reception terminal information is information on a broadcast reception terminal capable of exposing advertisement data, and may include resolution information of the advertisement data and broadcast reception terminal manufacturer information.

Here, the resolution information of the advertisement data may be information for identifying whether the advertisement data is a high definition (HD) or standard definition (SD) when the advertisement data is in a video format.

The platform information is information for identifying which platform of the advertisement data is provided from Platform 1 to N.

For example, when the advertisement management server 100 interworks with a terrestrial broadcaster, a satellite broadcaster, a cable broadcaster and an IPTV broadcaster, the platform information according to the present invention identifies which broadcaster specific advertisement data is provided to. Used as information for

The advertisement management server 100 according to the present invention transmits the advertisement information, the broadcast receiving terminal information, and the schedule information to the advertisement providing server 110 belonging to each platform by using the platform information.

Here, the schedule information is information about exposure order, update period, etc. for the plurality of advertisement data in the predetermined interactive service.

The advertisement management server 100 transmits the broadcast receiving terminal information to the advertisement providing server 110 together with the advertisement information and the schedule information.

The advertisement providing server 110 according to the present invention receives advertisement information, broadcast receiving terminal information, and schedule information periodically or at a time when a new advertisement is registered from the advertisement management server 100 that manages the advertisement.

The advertisement providing server 110 corresponding to each platform manages information on the broadcast receiving terminal 104, for example, resolution information of the broadcast receiving terminal, manufacturer information, and the like, and as described above, Advertising information corresponding to each broadcast reception terminal 104 and schedule information for the advertisement are transmitted using the broadcast reception terminal information.

As described above, the advertisement data according to the present invention is registered integrally with the advertisement management server 100, and is transmitted to the individual broadcast receiving terminal 104 belonging to each platform using the platform information and the broadcast receiving terminal information.

The broadcast receiving terminal 104 tunes and displays a broadcast signal received from the broadcast system 102.

Here, the broadcast receiving terminal 104 may be a set-top box connected to a TV to execute decoding of broadcast signals and interactive applications, but is not limited thereto.

The broadcast receiving terminal 104 processes and provides a broadcast program (video, audio, and data) corresponding to a channel selected by the user among the tuned broadcast signals to the user.

In addition, the broadcast receiving terminal 104 includes an operating system for providing an interactive service.

Here, the interactive service may include weather, fortune telling, news, securities, e-mail, electric program guide (EPG), TV shopping, banking, telephone service, VOD portal and internet search.

As described above, the interactive service is a service for providing data according to a user's request, and is provided by executing an interactive application.

In order to provide an efficient advertisement in the interactive service, the broadcast receiving terminal 104 may include an advertisement application 200, an interactive application 202, an interactive application 202, and an advertisement component 204, as shown in FIG. 2. Can be.

The advertisement application 200 previously receives and stores (caches) the advertisement information including the advertisement data and related information from the advertisement providing server 110 before the predetermined advertisement data is provided to the user.

The advertising component 204 according to the present invention controls exposure of the advertising data when the interactive application 202 is executed, and is driven separately from the interactive application 202.

According to the present invention, the broadcast receiving terminal 104 maintains a common code for generating an advertisement component, as shown in FIG. 3.

The common code may include code for defining a location and a size of a predetermined advertisement area of the interactive application 202, an advertisement type that can be provided in the advertisement area, and setting values for key events.

Here, the position and size of the advertisement area refers to the arrangement information of the area in which the advertisement data is exposed on the main menu or sub-menu outputted when the interactive application is executed, and the advertisement type may include an audio clip, Information on whether a video clip, text, still image or banner.

Meanwhile, the key event may be information about a remote control key signal for the user to obtain detailed information of the advertisement data provided in the advertisement area or to participate in the advertisement.

When a user requests an interactive service, the interactive application 202 calls common code to define setting values.

In this case, the setting value definition may be performed in the middleware instead of the interactive application 202.

The setting value definition according to the present invention may be performed before the execution of the interactive application 202, and the advertisement component 204 in which the setting value is defined is driven at the start of the service according to the execution of the interactive application 202.

The advertising component 204 in which the setting value is defined is incorporated into the corresponding interactive application 202 and controls the exposure of the advertising data in the corresponding interactive application 202.

The advertisement component 204 according to the present invention may further define advertisement application identification information, and further includes a schedule information interpretation function for a plurality of advertisement data provided by the advertisement providing server 110.

Accordingly, the advertisement component 204 requests advertisement data from the advertisement application 200 according to preset schedule information, and receives and outputs the requested advertisement data from the advertisement application 200.

FIG. 4 is a view for explaining an advertisement providing process using an advertisement component in an EPG service according to the present invention. Referring to FIG. 4, an advertisement area 400 is preset on an EPG interface. In order to provide an advertisement in the advertisement area 400, the EPG application calls a common code to generate an advertisement component 402 having defined values as shown in FIG. 4.

In this case, when the still image type of advertisement data is set to be provided in the advertisement area 400, the advertisement component 402 requests the still image type of advertisement data according to a preset schedule from the advertisement application 200 and receives the same. To be output to the advertisement area 400.

In addition, when the update period of the advertising data is set to 5 seconds, the advertising component 402 may perform the process of requesting, receiving and outputting the still image advertising data corresponding to the next sequence every 5 seconds as shown in FIG. 4. have.

If the type or update period of the advertisement data provided by the same advertisement area 400 is changed according to the setting value of the EPG application (the type is changed from C to C 'and the update period is changed from 5 to 10 seconds). ), The EPG application may create a newly defined advertising component 404 with the changed setting values.

Meanwhile, the advertisement component 204 according to the present invention may be generated for each advertisement area provided by the predetermined interactive application 202.

For example, as shown in FIG. 5, when a main menu including the first advertising area 500 and the second advertising area 502 is provided in a predetermined interactive application, the first advertising area 500 corresponds to the first advertising area 500. The first advertisement component 510 in which the setting values are defined and the second advertisement component 512 in which the setting values corresponding to the second advertisement area 502 are defined may be dynamically generated.

In this case, since the position and size of the first advertisement region 500 and the second advertisement region 502 may be different, and the type and key events of the advertisement data may be different from each other, the first advertisement component 510 and the second advertisement may be different. Different settings may be defined for component 512.

Furthermore, the advertisement component 204 according to the present invention may be generated for each depth menu provided by one interactive application.

For example, when the submenu includes the third advertisement area 504 for the main menu as shown in FIG. 5, and the submenu is executed in the main menu according to a user's request, A third advertising component 514 can be created with corresponding settings defined.

In this case, the third advertisement component 514 is defined with different setting values from the first and second advertisement components 510 and 512.

According to the present invention, the interactive application producer may generate an advertisement component for controlling the advertisement exposure since the advertisement component in which the setting value is defined in the common code is dynamically generated for the various interactive applications 202 installed in the broadcast receiving terminal 104 belonging to the predetermined platform. There is no need to perform separate coding, and when the position and size of the advertisement area is changed or the type of advertisement provided by the predetermined advertisement area is changed in a predetermined interactive application, an advertisement component having different setting values can be generated accordingly. As a result, advertisements can be provided efficiently.

Furthermore, according to the present invention, since the advertisement exposure is controlled using an advertisement component having a common format, the advertisement can be efficiently provided in an interactive service including a unique advertisement area without being dependent on the platform.

Meanwhile, in addition to the function of controlling advertisement exposure, the advertisement component 204 according to the present invention transmits a user's advertisement usage log on the exposed advertisement data to the advertisement application 200.

Here, the advertisement usage log of the user may include information about the viewing history of the user for the provided advertisement data, or whether the user requests detailed information about the products introduced in the advertisement data, whether the questionnaire participates, or whether the purchase of the corresponding products is made. have.

The advertisement application 200 collects the advertisement usage log transmitted as described above and transmits the advertisement usage log to the advertisement statistics server 112 included in the broadcasting system 102 as shown in FIG. 1.

As shown in FIG. 1, the advertisement statistics servers 112-1 to 112-n (hereinafter, collectively referred to as “112”) may be provided for each platform.

6 is a diagram illustrating a detailed configuration of an advertisement application according to the present invention.

As shown in FIG. 6, the advertisement application according to the present invention includes a cache unit 600, an advertisement component communication unit 602, an advertisement usage log collection unit 604, an advertisement usage log transmission unit 606, and an advertisement information management unit ( 608).

The cache unit 600 stores advertisement information transmitted from the advertisement providing server 110. In addition, the cache unit 600 stores schedule information for the plurality of advertisement data provided by the advertisement providing server 110.

As described above, the advertisement information according to the present invention includes advertisement data and related information, and may include advertisement data, advertisement identification information, advertisement type information, interactive service identification information, and advertisement provision condition information. The information is received and stored in advance before the execution of any interactive application.

The advertisement component communication unit 602 communicates with the advertisement component 204 whose settings are defined by the interactive application 202, and transmits schedule information for the plurality of advertisement data provided by the corresponding interactive service to the advertisement component 204. And transmits advertisement data requested by the advertisement component 204 according to the schedule information.

Since the advertisement component 204 is preset with identification information about the advertisement application, the advertisement application 200 may request advertisement data as described above.

The advertisement information cache function of the advertisement application 200 and the communication function with the advertisement component 204 may provide advertisement data immediately without time delay when executing a predetermined interactive application.

The advertisement usage log collecting unit 604 collects advertisement usage logs transmitted by the advertisement component 204 corresponding to each interactive service.

Here, the advertisement usage log may be information about advertisement data to which the user directly participated, and may include advertisement data identification information, user participation time information, interactive service identification information, and the like.

According to the present invention, the advertisement usage log transmitter 606 transmits the advertisement usage log regarding each advertisement data collected as described above to the advertisement statistics server 112 when the preset condition is satisfied.

Here, the transmission condition may be set using at least one of the transmission period of the advertisement use log or the capacity of the buffer (ad use log collecting unit).

For example, when the transmission condition is set to a three-hour period, the advertisement usage log transmitter 606 transmits the advertisement usage log collected every three hours to the advertisement statistics server 112.

Also, when the transmission condition is set to 20% of the remaining capacity of the buffer, the advertisement usage log transmitter 606 may store the advertisement usage log stored when the advertisement usage log is stored up to 80% of the capacity of the advertisement usage log collector 604. Is transmitted to the advertisement statistics server 112.

The advertisement information management unit 608 according to the present invention performs a process of maintaining or deleting the advertisement data by using the advertisement providing conditions set in each advertisement data.

As described above, the exposure period or the number of exposures may be set for each advertisement data, and the advertisement information management unit 608 determines whether the exposure period of the predetermined advertisement data has elapsed and the corresponding advertisement data when the exposure period has elapsed. May be deleted. Similarly, the advertisement component 204 may count the number of exposures of the advertisement data to delete the corresponding advertisement data when the preset number of exposures is exceeded.

Meanwhile, the advertisement statistics server 112 according to the present invention generates profile information on predetermined advertisement data by using the advertisement usage log transmitted from each broadcast receiving terminal 104 and transmits it to the advertisement management server 100. .

Here, the profile information may include at least one of ratios by age groups, ratios by region, and ratios by household of users who have shown interest in predetermined advertisement data.

7 is a diagram showing a detailed configuration of the advertisement management server 100 according to an embodiment of the present invention.

As shown in FIG. 7, the advertisement management server 100 according to the present invention includes an advertisement registration interface providing unit 700, an advertisement registration information storage unit 702, a scheduling unit 704, a platform communication unit 706, and statistics. It may include a processing unit 708.

The advertisement registration interface providing unit 700 provides an interface for allowing an administrator to input advertisement registration information.

The interface for inputting advertisement registration information may include an area for inputting advertisement data, advertisement identification information, advertisement type information, advertisement provision condition information, and interactive service identification information on which advertisement data will be provided, and on which platform advertisement data will be provided. The apparatus may further include an area for inputting information and broadcast receiving terminal information.

The advertisement registration information input through the interface is stored in the advertisement registration information storage unit 702.

The scheduling unit 704 sets schedule information such as an exposure order and an update cycle for a plurality of advertisement data provided by individual interactive services of each platform, and stores the schedule information.

Meanwhile, the platform communication unit 706 transmits the advertisement information, the broadcast receiving terminal information, and the schedule information to the advertisement providing server 110 belonging to each platform by using the platform information included in the advertisement registration information.

As described above, the advertisement providing server 110 may transmit the advertisement information and the schedule information allocated to the individual broadcast receiving terminal 104 connected through the network using the broadcast receiving terminal information.

On the other hand, when the statistics processing unit 708 receives the profile information on the advertising data from the advertising statistics server 112 of each platform, it is integrated to generate the profile information of the entire user for the corresponding advertising data.

In this way, the advertiser is provided with a profile for all the generated users.

According to the present invention, since the statistics processing unit 708 statistically processes the user's participation information on different platforms with respect to one advertisement data, the advertiser can conveniently confirm the exposure effect on the advertisement data provided by the advertiser. .

Hereinafter, with reference to Figure 8 looks at in detail the advertising providing method in the interactive service according to the present invention.

8 is a flowchart illustrating an advertisement providing process according to the present invention.

Referring to FIG. 8, the advertisement management server 100 outputs an interface for inputting advertisement registration information according to an advertiser's request (step 800), and receives / stores advertisement registration information input by an administrator through the interface. (Step 802).

As described above, the advertisement registration information may include advertisement information, broadcast receiving terminal information, platform information, and schedule information.

The advertisement data registered in FIG. 8 is described as being assigned to platform 1.

The advertisement management server 100 checks the platform information of the predetermined advertisement data (step 804), identifies that the advertisement data is an advertisement to be provided to the platform 1, and the advertisement information server 110-1 belonging to the platform 1 ad information. In step 806, the broadcast receiving terminal information and the schedule information are transmitted.

The broadcast receiving terminal information may include resolution information of the advertisement data and broadcast receiving terminal manufacturer information, and the advertisement providing server 110 may use the broadcast receiving terminal information as described above to advertise the information and the individual broadcast receiving terminal 104. The schedule information is transmitted (808).

The advertisement application 200 of the individual broadcast receiving terminal 104 caches the advertisement information and the schedule information (step 810).

Meanwhile, the predetermined interactive application 202 installed in the broadcast receiving terminal 104 calls the common code (step 812), and defines a setting value corresponding to the interactive application in the advertisement component (step 814).

At the start of the interactive service, the interactive application drives the advertisement component 204 in which the setting values are defined (step 816), and the advertisement component 204 works with the advertisement application 200 to control the advertisement data exposure according to a preset schedule. (Step 818).

Preferred embodiments of the present invention described above are disclosed for purposes of illustration, and those skilled in the art will be able to make various modifications, changes, and additions within the spirit and scope of the present invention. Additions should be considered to be within the scope of the following claims.

 1 is a diagram illustrating a configuration of an advertisement providing system according to an exemplary embodiment of the present invention.

2 is a diagram illustrating a detailed configuration of a broadcast receiving terminal according to the present invention.

3 is a diagram illustrating a structure of a common code for generating an advertising component according to the present invention.

4 is a diagram illustrating an advertisement providing process using an advertisement component in an EPG service according to the present invention.

5 is a view for explaining that the advertising component according to the present invention is generated for each depth menu of the interactive service.

6 is a diagram illustrating a detailed configuration of an advertisement application according to the present invention.

7 is a diagram illustrating a detailed configuration of an advertisement management server according to the present invention.

8 is a flowchart of an advertisement providing process according to the present invention.

Claims (18)

As a method for providing an advertisement in a broadcast receiving terminal, Generating an advertisement component in which a setting value corresponding to a predetermined interactive service is defined; Driving an advertising component in which the setting value is defined when the interactive service starts; And And outputting advertisement data in the interactive service according to the setting value. The method of claim 1, The setting value may include at least one of a location and a size of an advertisement area included in each menu of the interactive service, an advertisement type, and key event information. The method of claim 2, The setting value may further include advertisement application identification information for providing the advertisement data, and the advertisement component including the setting value may further include acquiring advertisement data according to preset schedule information from the advertisement application. Way. The method of claim 3, The advertisement application is an advertisement providing method for receiving and storing the advertisement data in advance from an advertisement providing server. 5. The method of claim 4, The advertisement providing server receives advertisement data allocated to the platform to which the advertisement providing server belongs from an advertisement management server connected to an advertisement providing server for each platform. The method of claim 3, And the advertisement component transmits a user's advertisement usage log for the provided advertisement to the advertisement application. The method of claim 6, If the advertisement application satisfies a predetermined condition, the advertisement providing method for transmitting the user usage log for the plurality of advertisements to the advertisement statistics server. The method of claim 7, wherein The preset condition is an advertisement providing method is set using at least one of the transmission period or the buffer capacity of the usage log. The method of claim 1, The advertisement component is generated independently from the common code for each advertising area included in the individual menu of the individual interactive service. The method of claim 1, The advertisement component generating step is performed by an interactive application for providing the service when a user requests an application service. A computer-readable recording medium having recorded thereon a program for performing the method according to any one of claims 1 to 10. A recording medium tangibly embodied and readable by a digital processing device that executes a program of instructions that can be executed by a digital processing device to provide an advertisement in an interactive service. Calling common code for generating an advertising component; Generating an advertisement component by defining setting values for advertisement exposure control in the called common code; Driving the advertising component when a user requests an interactive service; And A recording medium readable by a digital processing apparatus having a program recorded therein, wherein the advertisement component in which the setting value is defined acquires advertisement data and outputs the advertisement data according to a preset schedule. As a method of providing an advertisement in an ad management server connected to an advertisement providing server for each platform, Maintaining advertisement registration information for a plurality of advertisements provided in an interactive service, wherein the advertisement registration information includes advertisement identification information, advertisement type information, advertisement data, advertisement information including advertisement providing condition information, broadcast receiving terminal information, and platform; At least one of the information; And transmitting the advertisement information, broadcast receiving terminal information, and schedule information to an advertisement providing server belonging to an individual platform using the platform information. The method of claim 13, The advertisement providing server belonging to the individual platform transmits the advertisement information and the schedule information allocated to the individual broadcast receiving terminal by using the broadcast receiving terminal information. The method of claim 13, The schedule information may include at least one of an exposure order and an update period for a plurality of advertisement data output from a broadcast receiving terminal belonging to an individual platform. The method of claim 15, The broadcast receiving terminal generates an advertisement component in which a setting value corresponding to a predetermined interactive service is defined, and when the interactive service starts, drives the advertising component in which the setting value is defined to perform the interactive service according to the setting value and the schedule information. How to provide advertising to output advertising data from. The method of claim 13, Receiving profile information on the advertisement data from the advertisement statistics server belonging to each platform, wherein the profile information includes at least one of a ratio by age group, a region ratio, and a household ratio information of a user who is interested in predetermined advertisement data; Ad providing method further comprising. The method of claim 17, And collecting profile information received from the advertisement statistics server of each platform to generate profile information of all users for each advertisement data.

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