KR19990068525A - The multimedia telephone including advertizing function - Google Patents

Abstract

The present invention provides an advertising combined multimedia telephone with a high added value of the telephone by transmitting multimedia data and multimedia advertisement data using a general telephone line. The present invention input and output means; Data conversion means for digitally converting the multimedia data inputted from the input means and converting the transmitted multimedia data and multimedia advertisement data into a signal output to the output means; Data compression restoring and storing means for compressing and storing the digitally converted multimedia data, storing the transmitted multimedia data and multimedia advertisement data, and restoring them to a signal before being compressed; Modulation and demodulation means for modulating the stored multimedia data and transmitting the data on a telephone line and demodulating the multimedia data or multimedia advertisement data transmitted to the data compression restoring and storage means; Control means for controlling the respective means so that the input multimedia data is transmitted to the other party, the transmitted multimedia data or multimedia advertisement data is output to the output means, and search for necessary data among the multimedia data to automatically dial The present invention enables the transmission and reception of multimedia data through an existing telephone line by transmitting multimedia data in a non-real time at a reserved time.

Description

Advertisement Multimedia Phone {THE MULTIMEDIA TELEPHONE INCLUDING ADVERTIZING FUNCTION}

The present invention, in addition to the function of the general telephone, while using the existing telephone line as it is possible to transmit and receive multimedia data, and exchanges greetings with each other video, video advertisements and telephone numbers of living information such as shops near the neighborhood The present invention relates to an advertisement / multimedia telephone that increases the value-added value of a telephone by allowing a user to search and auto-call when needed.

Letters, one of the traditional methods of communication, maintain their functions despite the generalization of e-mail using telephones and PCs due to the rapid development of communication, but they lag behind in terms of communication speed, which is important in the information society. There are fewer and fewer people using it.

On the other hand, a communication technology capable of transmitting a video includes a video telephone, and a method of requiring more user expertise includes a method of sending a video file attached to an e-mail using a PC.

Video telephones have already been developed and marketed by domestic companies as well as overseas companies, but high speed transmission networks such as ISDN and optical cables are required to transmit at least 20 frames per second since they are real-time video transmissions.

For ISDN, a comprehensive information and communication network, KT started commercializing services in 1993, but the number of subscriptions until 1996 remained at around 5000, but the number of subscribers has increased rapidly in recent years. In addition, Hanaro Telecom was launched as a new local telephone company in April 1999, providing ISDN supply and multimedia telephone services to apartment complexes and buildings in four major cities, including Seoul. I plan to expand the service. The videophone is in the early stage, and the price of the product is expected to be sold at about 800,000 won. The end of the ISDN end of 200,000 won to 400,000 won, and the maintenance fee such as subscription fee, installation fee, and monthly service fee is not enough. It is expected that this will be necessary.

In order to send a video file attached to an e-mail, it is necessary to edit the video and to receive an e-mail account from a telecommunication company. This is ineffective because the user is not motivated to view the advertisement.

In addition, modern people are exposed to a lot of advertisements by the advertiser's one-sided intentions, such as daily newspapers, newspapers, boring long-lasting TV ads, and visually disturbing Internet banners. It is sometimes annoying with no economic rewards, and you have to keep a phone book or print advertisement leaflet in your local life magazine for your convenience.

The present invention has been made in view of the above, the advertisement to enable the transmission and reception of video data between each other in real time non-real time using a regular telephone line using multimedia data compression restoration and storage technology. The purpose is to provide a combined multimedia telephone.

Another object of the present invention is to create a value-added by the effect of the advertisement with the effect of the advertisement by screening the advertisement when the user does not need the display device of the advertising combined multimedia phone, and economically compensates the generated added value to the user In other words, by providing a discounted price of the product to provide a commercial multimedia phone that the advertiser and the user is satisfied at the same time.

Still another object of the present invention is to provide a function that allows the user to automatically dial the number of shops necessary for life, such as the neighboring malls entered by the advertiser when needed, and reduce the price of the product with additional added value by advertising. It is to provide an advertising combined multimedia phone that provides an economic reward to the user.

1 is a block diagram of a commercial multimedia telephone according to the present invention.

<Description of the symbols for the main parts of the drawings>

10: microphone 20: CCD camera

30: output unit 40: data conversion unit

50: data compression restore and storage 60: modem

70: control unit 80: key input unit

90 display unit

Ad combined multimedia telephone according to the present invention for achieving the above object is input and output means; Data conversion means for digitally converting the multimedia data inputted from the input means and converting the transmitted multimedia data and multimedia advertisement data into a signal output to the output means; Data compression restoring and storing means for compressing and storing the digitally converted multimedia data, storing the transmitted multimedia data and multimedia advertisement data, and restoring them to a signal before being compressed; Modulation and demodulation means for modulating the stored multimedia data and transmitting the data on a telephone line and demodulating the multimedia data or multimedia advertisement data transmitted to the data compression restoring and storage means; Control means for controlling the respective means so that the input multimedia data is transmitted to the other party, the transmitted multimedia data or multimedia advertisement data is output to the output means, and search for necessary data among the multimedia data to automatically dial Characterized in that configured to include.

In addition, the multimedia data is data used for communication between owners of the multimedia phone, such as the exchange of the video inside, multimedia advertising data is data such as advertisement screening and local information telephone number input from the contracted advertising company (host), These inputs are made through existing telephone lines, and each of the above means is used in common.

Hereinafter, an embodiment of the present invention will be described in detail with the accompanying drawings.

1 is a block diagram of a commercial multimedia telephone according to the present invention.

As shown in the figure, the microphone 10 and the CCD camera 20 for inputting audio and image signals for transmission to the other party, and multimedia data such as audio and image signals transmitted from the other party or multimedia transmitted from the host An output unit 30 for outputting advertisement data, and a voice and image signal or host transmitted from the other party by converting the voice and image signals input by the microphone 10 and the CCD camera 20 into digital signals. A data converter 40 for converting the multimedia advertisement data transmitted from the digital signal into a signal output to the output unit 30, and a voice and an image for transmitting to the counterpart converted into a digital signal by the data converter 40. Compresses and stores the signal, and restores the compressed audio and video signal from the other party to the signal before storing He said, consists of a data compression and restoration storage section 50 to restore to the previous signal is stored multimedia advertising data that is sent from the advertisement company and compression.

And modulate the compressed audio and video signals for transmission to the other party stored in the data compression restoration and storage unit 50, and transmit the audio and video signals from the other party and the multimedia advertisement from the advertising company. The modem 60 demodulates data and outputs the data to the data compression restoring and storage unit 50, and controls the units 30-60 to control the voices inputted through the microphone 10 and the CCD camera 20. The video signal is transmitted to the other party through the modem 60, and the voice and video signal transmitted from the other party through the modem 60 or the multimedia advertisement data transmitted from the host is output to the output unit 30 And a control unit 70 for searching and automatically dialing local information telephone numbers in the multimedia advertisement data, and performing a control operation of the control unit 70. And a variety of keys are provided with the key input unit 80, is configured to include a display unit 90 for informing the reception of multimedia data.

The output unit 30 is composed of an LCD display and a speaker for audio output.

The key input unit 80 may further include a storage key for storing the multimedia data for transmission to the counterpart in the data compression restoration and storage unit 50, and transmission of the multimedia data stored in the data compression restoration and storage unit 50. Various keys, such as a time key for setting a reservation time, a play key for playing multimedia data transmitted from the other party, and a search key for searching a phone number, are provided. The display unit 90 corresponds to a multimedia data reception state. It consists of LEDs corresponding to each channel. Here, the corresponding channel means a channel set for receiving multimedia data, as the video channel of the TV is set to three or four channels.

Hardware such as the above-described key operation means and LEDs indicating the reception status can be used by using a button of the telephone or using the LCD display of the output unit 30 in order to simplify the product and lower the manufacturing cost.

In addition, the present invention is provided with a plurality of keys having a telephone button function of the general telephone in the key input unit 80 can be configured to include a function of the general-purpose multimedia telephone, modem 60 as shown It can also be connected to a telephone jack of a regular phone to perform separate functions.

In the present invention configured as described above, when a user inputs a voice and an image signal through the microphone 10 and the CCD camera 20 to send multimedia data, it is converted into a digital signal by the data converter 40 to restore and restore the data. Compressed and stored in the storage unit 50, the data compression restore and storage in the storage unit 50 after the user captures the contents, such as regards to the voice and video to the input of the storage key through the key input unit 80 Is done according to.

If the user sets the transmission restoration time of the multimedia data stored in the compression restoration and the storage unit 50 using the time key of the key input unit 80, this is a time set by the user under the control of the control unit 70. Is transmitted to the other party through the modem (60). The multimedia data makes it possible to select the time-based transmission and the function of the immediate transmission.

The present invention stores the multimedia data in the data compression restoration and storage unit 50, and transmits the data at a time set by the user (mainly, when the telephone is idle) so that the modem can be connected to a conventional general telephone line without a high-speed transmission network required for real-time transmission. 60 can be used to connect.

On the other hand, if there is multimedia data transmitted from the other party through the modem 60, the control unit 70 turns on the LED of the corresponding channel of the display unit 90 to inform the receiver, the received multimedia data is the modem 60 The data is restored and restored to the original signal prior to compression by the data compression restore and storage unit 50 through the other, and the data restoration and storage in the compression restore and storage unit 50 are stored in MPEG (Moving Picture) Experts Group) Standard compression method.

The receiver can know the number of times the multimedia data is received in the channel by looking at the LED of the display unit 90. When the play key of the corresponding channel is input through the key input unit 80, the data compression restoration and The multimedia data stored in the storage unit 50 is converted into a signal output to the output unit 30 through the data conversion unit 40 and output through the output unit 30.

When the present invention is described as an example, a person living in Seoul wonders whether his parents are in his hometown, and photographs the contents of his / her greetings to his parents using the advertisement and multimedia phone of the present invention, and stores the key of the key input unit 80. After pressing, if you set the time you want to transmit to 1 am, the multimedia data is transmitted through the telephone network at 1 am.

The next morning, parents see the LED blinking on the display unit 90 of the ad-use multimedia phone, knowing that the letter is coming and pressing the play key of the corresponding channel to check the received content, recording a reply and sending it in the same manner as described above. Can be.

When the present invention having the multimedia data communication function as described above is used as a general telephone, a video advertisement pre-inputted from an advertising agency to a telephone line is screened, and the advertisement is screened as follows.

First of all, a user who purchases an ad-use multimedia phone receives a certain discount in the price of the product instead of allowing the advertisement to be screened at the time of purchase, and the advertisement is allowed to be screened as a member of the advertiser. Compress the file and send it to the member's phone. The transmitted multimedia advertisement data is stored in the data compression restore and storage unit 50 via the modem 60. When the user lifts the handset to use the telephone, the control unit 70 transmits a signal to display the stored advertisement transmitted from the advertisement company, and the compressed and stored multimedia advertisement data is converted into displayable data through restoration and output unit 30. Is output. However, the audio signal of the output multimedia advertising data is to be output as a small sound that does not interfere with the telephone call, the degree of output is variable.

The screening of such advertisements is excluded when a display device of a commercial multimedia telephone is absolutely necessary (when displaying the received multimedia information or searching a telephone number through the display device). Here, it is up to the set maker to decide when the advertisements will be shown.

In addition to the above advertisement, another advertisement function is provided by the advertiser in the same way as the input of the video advertisement information of the telephone number of the place where daily life such as the malls, hospitals, institutions, etc., in the area where the combined multimedia telephone is installed. When the user inputs the telephone line, the telephone user can search for and select the required telephone number through the screen of the display, and the telephone number can be dialed by the automatic dial function of the controller 70.

The possibility of using the phone to advertise in each home will be a new form of advertising media, which can enhance the advertising effect by differentiating advertisements in consideration of local characteristics and even individual characteristics of users. Regarding the added value, the advertising company can use it to reduce the price of the ad-use multimedia phone so that more people can join as a member and disseminate the ad-use multimedia phone.

As described above, the present invention can obtain the following effects.

First, it is possible to store the recorded multimedia data and transmit it at a desired time. Therefore, it is possible to transmit still images or video including voice such as video safety on a general telephone line, and to deliver mutual safety to video without a high-speed transmission network such as a video telephone. It is possible to provide multimedia communication at a relatively low price.

Secondly, it enables users to advertise on multimedia phones to create new added value by advertising effect and to use the created added value to discount the product price of multimedia phones for advertisement, so that the economic benefits can be returned to the users and expand the spread of multimedia communication. Let it be.

Third, in advertising media, it allows the introduction of a new advertising format by the combined multimedia telephone in addition to TV, radio, and printed matters, and increases the effect by realizing advertisements that are adapted to individual characteristics of users or regional characteristics.

Claims (8)

Input means for inputting multimedia data to be sent to the other party; Output means for outputting multimedia data transmitted from the other party or multimedia advertisement data transmitted from the host; Data conversion means for digitally converting the multimedia data inputted from the input means and converting the multimedia data transmitted from the counterpart or the multimedia advertisement data transmitted from the host into a signal output to the output means; The data converting means compresses and stores the digitally converted multimedia data, and stores the compressed multimedia data transmitted from the other party and the multimedia advertisement data compressed and transmitted from the host and restores the data to a signal before compression. Restoring and storing means; Restore and store the data by restoring and compressing the multimedia data for transmission to the other party stored in the data compression restoring and storage means, and demodulating the multimedia data transmitted from the other party or the multimedia advertisement data from the host. Modulation and demodulation means for outputting to the means; And controlling the respective means to transmit the multimedia data input by the input means to the counterpart through the modulation and demodulation means, and output the multimedia data transmitted from the counterpart or the multimedia advertisement data from the host to the output means. A control means for searching and automatically dialing necessary data of the multimedia advertisement data; Ad-use multimedia telephone, characterized in that it comprises a key input means having a variety of keys for performing the control operation of the control means. The multimedia telephone according to claim 1, wherein the input means comprises a microphone for inputting a voice signal and a CCD camera for inputting an image signal. The commercial multimedia telephone according to claim 1, wherein said output means comprises a color or mono LCD display for outputting an image signal and a speaker for outputting an audio signal. According to claim 1, wherein the multimedia advertising data advertising multimedia multimedia phone, characterized in that the advertising data for advertisement screening and local information telephone number data. 2. The apparatus of claim 1, wherein the key input means comprises: a storage key for storing the multimedia data input by the input means in the data compression restoration and storage means, and the transmission reservation of the multimedia data stored in the data compression restoration and storage means. And a time key for time setting, a play key for reproducing multimedia data transmitted from the other party, and a search key for retrieving a phone number. 2. The multimedia telephone according to claim 1, wherein the key input unit comprises a plurality of keys having a telephone button function of a general telephone. According to claim 1, Advertisement and demodulation means, Advertisement multimedia phone, characterized in that the general telephone is connected through the phone jack of the modulation and demodulation means. According to claim 1, Advertisement multimedia telephone, characterized in that it further comprises a display means for informing the reception state of the multimedia data.