KR20020015923A - Method for inserting an advertisement into mobile communication terminal just before communication - Google Patents

Method for inserting an advertisement into mobile communication terminal just before communication Download PDF

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Publication number
KR20020015923A
KR20020015923A KR1020000049069A KR20000049069A KR20020015923A KR 20020015923 A KR20020015923 A KR 20020015923A KR 1020000049069 A KR1020000049069 A KR 1020000049069A KR 20000049069 A KR20000049069 A KR 20000049069A KR 20020015923 A KR20020015923 A KR 20020015923A
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South Korea
Prior art keywords
advertisement
call
user
base station
mobile terminal
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KR1020000049069A
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Korean (ko)
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황철환
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황철환
주식회사 바이런
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Priority to KR1020000049069A priority Critical patent/KR20020015923A/en
Publication of KR20020015923A publication Critical patent/KR20020015923A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0274—Split fees
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/50—Business processes related to the communications industry
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W4/00—Services specially adapted for wireless communication networks; Facilities therefor
    • H04W4/16—Communication-related supplementary services, e.g. call-transfer or call-hold

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • General Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Game Theory and Decision Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Signal Processing (AREA)
  • Health & Medical Sciences (AREA)
  • General Health & Medical Sciences (AREA)
  • Human Resources & Organizations (AREA)
  • Primary Health Care (AREA)
  • Tourism & Hospitality (AREA)
  • Mobile Radio Communication Systems (AREA)

Abstract

PURPOSE: A method for providing an advertisement before telephone conversation using a mobile terminal is provided to download the contents of an advertisement from a base station and to display the advertisement until a telephone call is connected. CONSTITUTION: If a user inputs a telephone number and pushes the "SEND" button, a base station judges whether the user is a user to receive advertisement data(S2). In case that the user is a user to receive advertisement data, the user's mobile terminal starts to download advertisement data from the base station(S3). The mobile terminal decodes the downloaded advertisement data and sends the decoded data to the LCD so that the contents of the advertisement can be displayed. The user watches the advertisement until a telephone call with the other side is connected(S4). If the telephone call is connected(S5), the mobile terminal stops displaying the advertisement data and outputs a call start message and a dial tone after sending a message to inform that the call has been connected(S6).

Description

이동 통신 단말기를 이용한 통화 전 광고 방법.{Method for inserting an advertisement into mobile communication terminal just before communication}Method for inserting an advertisement into mobile communication terminal just before communication}

본 발명은 이동 통신 단말기에 관한 것으로, 통화 연결 시 접속에 소요되는 시간동안 광고를 사용자가 볼 수 있도록 하는 이동 통신 단말기를 이용한 광고 방법에 관한 것이다.The present invention relates to a mobile communication terminal, and relates to an advertisement method using a mobile communication terminal that allows a user to view an advertisement for a time required for connection during a call connection.

보통 휴대 이동 통신 단말기를 사용하는 사용자는 통화 시도시 (원하는 전화번호를 입력하고 Send Button을 눌렀을 때) 통화가 연결될 때까지 일정시간 동안 기다리게 되며 일반 유선 전화에 비하여 상당히 길게 느껴진다.In general, a user using a mobile communication terminal waits for a certain period of time until a call is connected (when a desired phone number is entered and a Send Button is pressed), which is considerably longer than a regular landline phone.

이러한 종래 기술에서는 통화가 연결될 때까지의 시간동안 어떤 부가적인 서비스도 없기 때문에 사용자가 지루함을 느끼게 되고 시간적으로도 비활용적이다.In this prior art, there is no additional service during the time until the call is connected, which makes the user feel bored and inefficient in time.

따라서 본 발명은 상기와 같은 문제점을 해결하기 위한 것으로 통화 연결시해당 기지국의 광고내용을 전송할 수 있는 전송장치로부터 전달받은 광고내용을 화면표시장치를 통해 디스플레이 하여 시각적으로 보여주며 나아가서는 사용자의 요금부담을 줄여주는 광고방법을 제공하는데 목적이 있다.Therefore, the present invention is to solve the above problems and display the advertisement content received from the transmission device that can transmit the advertisement content of the base station when the call is connected through the display device to visually show and further the user's charge The purpose is to provide an advertising method that reduces.

도 1 - 본 이동 통신 단말기를 이용한 통화 전 광고 방법의 순서를 나타낸 순서도.1 is a flowchart illustrating a procedure of a pre-call advertising method using the mobile communication terminal.

상기와 같은 목적을 달성하기 위한 이동 통신 단말기를 이용한 광고 방법의 특징은, 사용자가 전화번호를 입력하고 통화를 시도하면 기지국으로부터 광고 메시지를 전송 받아 디코딩하여 광고메시지를 화면표시장치를 통해 외부로 보이게 함으로써 사용자로 하여금 광고 메시지를 볼 수 있도록 한 후, 사용자가 입력한 전화번호가 기지국과 콜 프로세싱 됨에 따라 통화가 연결되면 표시중인 광고 메시지의 표시를 중단하고 연결되었음을 알리는 메시지와 발신음을 내보내고 통화를 시작하는데 있다.A feature of the advertisement method using a mobile communication terminal to achieve the above object is that, when a user enters a phone number and attempts to make a call, the advertisement message is received from the base station and decoded so that the advertisement message is displayed to the outside through the display device. Thereby allowing the user to view the advertising message, and then, as the telephone number entered by the user is call-processed with the base station, when the call connects, it stops displaying the displayed advertising message, emits a message and a dial tone indicating that the call is connected, and starts the call. It is.

이하, 본 발명에 따른 이동 통신 단말기를 이용한 광고방법의 바람직한 실시 예에 대하여 첨부한 도 1을 참조하여 설명하면 다음과 같다.Hereinafter, a preferred embodiment of an advertisement method using a mobile communication terminal according to the present invention will be described with reference to FIG. 1.

먼저, 사용자가 전화번호를 입력하고 전화통화를 시도하면(Send Button을 누름)(S1), 기지국은 이미 사용자에 대한 정보를 기 저장하고 있으므로 기지국은 이동 통신 단말기로부터 전화 통화 요청에 따라 광고 데이터를 전송 받아야 할 사용자인지 아닌지 판별해야 한다(S2). 이에 따라 사용자가 광고 데이터를 전송 받아야 할 사용자인 경우 이동 통신 단말기 기지국으로부터 광고 데이터를 전송 받기 시작한다(S3). 이동 통신 단말기는 여기서 전송 받은 광고 데이터를 디코딩해서 화면표시장치로 송출 광고 내용을 표시하게 된다. 그러면 사용자는 상대방과 통화가 접속될 때까지 광고 문구를 보게 된다(S4). 이어서 상대방과의 통화가 연결되면(S5), 이동 통신 단말기는 광고 데이터의 표시를 중단하고 통화가 연결되었음을 알리는 메시지와 발신음을 낸 후 통화시작을 알리는 안내 문구 및 발신음을 내보내고(S6). 아울러 사용자는 상대방과 통화를 시작한 후 통화를 종료한다(S7).First, when a user enters a phone number and tries to make a phone call (press Send button) (S1), since the base station already stores information about the user, the base station receives advertisement data in response to a telephone call request from the mobile terminal. Whether or not the user to be transmitted should be determined (S2). Accordingly, when the user is a user who needs to receive the advertisement data, the user starts to receive the advertisement data from the mobile communication base station (S3). The mobile communication terminal decodes the transmitted advertisement data and displays the advertisement content on the screen display device. Then, the user sees the advertisement text until the call with the other party (S4). Subsequently, when a call with the other party is connected (S5), the mobile communication terminal stops displaying the advertisement data, emits a message indicating that the call is connected and emits a dial tone, and then sends out announcements and a dial tone indicating the start of the call (S6). In addition, the user ends the call after starting the call with the other party (S7).

이상에서 설명한 바와 같이 본 발명에 따른 이동 통신 단말기를 이용한 광고방법은 통화 연결시 (Sending Button) 접속에 소요되는 시간동안 사용자가 광고를 눈으로 봄으로써 사용자가 통화 연결시 느끼는 지루함을 방지할 수 있으며 광고를 통하여 비용을 절감할 수 있는 효과가 있다. 또한 통화가 연결될 때까지 귀에 대고 기다리는 불편함을 해소하는 효과와 연결되는 기간동안 유해 전자파로부터의 영향을 거의 받지 않는 효과도 얻을 수 있다.As described above, the advertisement method using the mobile communication terminal according to the present invention can prevent the user's boredom when the user connects the call by viewing the advertisement during the time required for the connection to the calling button. There is an effect that can reduce the cost through advertising. In addition, the effect of eliminating the discomfort of waiting for the ear to be connected, and the effect of being almost unaffected by harmful electromagnetic waves during the connection period can be obtained.

Claims (1)

통화하고자 하는 상대방의 전화번호가 입력되고 통화 요청이 이루어지면 화면 표시 장치에 전송된 광고 문자를 볼 수 있도록 하는 단계와;When the phone number of the other party to be called is input and a call request is made, allowing the advertisement text transmitted to the screen display device to be viewed; 상기 전화번호의 입력에 따라 기지국과 콜 프로세싱을 진행하는 단계와;Performing call processing with a base station according to the input of the telephone number; 상기 콜 프로세싱에 따라 통화가 연결되면 상기 표시 장치에 전송되어 광고중인 광고 데이터의 송출을 중단하고 통화시작 메시지를 표시 및 연결 발신음을 송출하며 통화가 시작하는 단계로 이루어짐을 특징으로 하는 이동 통신 단말기를 이용한 광고 방법.When the call is connected according to the call processing, the mobile communication terminal is characterized in that it is sent to the display device to stop the transmission of the advertising data advertising, display a call start message, send a connection dial tone and start the call. Advertising method used.
KR1020000049069A 2000-08-23 2000-08-23 Method for inserting an advertisement into mobile communication terminal just before communication KR20020015923A (en)

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Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100716673B1 (en) * 2000-09-25 2007-05-09 주식회사 케이티프리텔 Method and system for putting an ad on the network
KR100854406B1 (en) * 2008-04-17 2008-08-26 서장원 Advertising method in the video telecommunication
CN103796169A (en) * 2012-11-02 2014-05-14 杨琳豪 Mobile information broadcast system taking coding transmission as reference
WO2015014181A1 (en) * 2013-07-31 2015-02-05 Zhu Xinhua Intelligent terminal for intelligently pushing advertisement and buy or sale comment
KR101539580B1 (en) * 2013-05-23 2015-07-31 김현재 Apparatus for advertising with calling in smartphone

Cited By (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR100716673B1 (en) * 2000-09-25 2007-05-09 주식회사 케이티프리텔 Method and system for putting an ad on the network
KR100854406B1 (en) * 2008-04-17 2008-08-26 서장원 Advertising method in the video telecommunication
CN103796169A (en) * 2012-11-02 2014-05-14 杨琳豪 Mobile information broadcast system taking coding transmission as reference
KR101539580B1 (en) * 2013-05-23 2015-07-31 김현재 Apparatus for advertising with calling in smartphone
WO2015014181A1 (en) * 2013-07-31 2015-02-05 Zhu Xinhua Intelligent terminal for intelligently pushing advertisement and buy or sale comment

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