JP2011125045A - Broadcast method for program including television cm image, and television cm image type switching device - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide a television CM providing method by which a viewer is prevented from losing interest due to interruption of a body image of a program and insertion of a television CM, and a switching device. <P>SOLUTION: This switching device includes: a means to cause a display device to display a television program which temporarily suspends all the display of a body image of the television program, and inserts a first type television CM image in that period; a means to cause the display device to display a television program including a second type television CM image that is always or intermittently displayed at part of the body image or an outer circumferential part of thereof while continuously displaying the body image of the television program without interruption; a television CM image type selection means to select whether the program including the first type television CM image or the program including the second type television CM image is displayed; and a television CM image type changeover means to cause the display device to display the television program including the selected type of television CM image on the basis of the signal from the television image type selection means. <P>COPYRIGHT: (C)2011,JPO&INPIT

Description

  The present invention relates to a method for providing a television CM to be inserted into a television program, a transaction method and apparatus using the television CM, a television program display device, and a television CM image type switching device.

  Conventionally, TV programs broadcasted by commercial TV stations include programs such as dramas, sports broadcasts, and news. (For only 10 seconds) is interrupted, and a TV commercial is inserted between them.

Japanese Patent Laid-Open No. 10-79711

  However, once the main body image of such a program is completely interrupted and a TV commercial is inserted, it is difficult for viewers to “forcibly do it in the middle of watching the program in a concentrated manner. It is often “intercepted”, and it can be very “explosive”. In particular, in the broadcast program of professional baseball games, there are some “devises to prevent viewers' anger” such as inserting a TV commercial at the interval time when the offense and defense are changed. Such a device cannot be taken in news programs and the like, and it is actually inconvenienced by viewers.

  Thus, in the past, “inserting a full TV CM in the middle of a TV program” has been performed by inconvenience the program viewer (user), but recently, “PVR Since the beginning of the development of a TV program recording device called (Private Video Recorder), the situation has changed. This PVR is equipped with a large-capacity hard disk and records a whole television program for one day, one week, or one month, for example, according to a user instruction. If this PVR becomes widespread, users will no longer have to “sit in front of the TV before the program starts” as before, and watch TV programs recorded on the PVR at any time of their choice. It is said that “time-shifted viewing style” will become popular. In addition, in this “time shift” viewing style, when playing a recorded TV program, most users skip only the full TV CM inserted in the middle of the program's main image. It is said that it will be. That is, the conventional method of “inserting a full-screen TV CM in the middle of the main body image” is based on a viewing style in which a user views a TV program broadcast from a TV station in real time. The above-mentioned “time shift” viewing style is not economically viable (most viewers skip the TV CM at the time of playing the program, and thus lose the economic value as a CM).

The present invention has been made paying attention to such problems of the prior art, and causes the viewer to become the above-mentioned “rising” by interrupting the main image of the program and inserting a TV commercial. Furthermore, TV commercials can be effectively broadcasted even if the “time shift” viewing style becomes widespread in the future due to the widespread use of PVR (private video recorder), and TV shopping, etc. It is an object of the present invention to provide a TV CM image broadcasting method, a transaction method and apparatus using TV CM, and a TV CM image type switching apparatus suitable for providing the interactive service.
It should be noted that, in the past, homepages using the “communication means” called the Internet and “Internet broadcasts” using the Internet (for example, US pointcasts that distribute information such as news when the user's computer is not used) In addition, as a patent application publication by this US point cast, there is a "communication service" that distributes character / image information called Japanese Patent Laid-Open No. 9-269923), and stream information via the Internet. In the “communication service” that continuously broadcasts, a “banner advertisement” (rectangular strip advertisement) is displayed on a part of the screen showing one image. However, these are all related to a “communication service” using the Internet, and are completely different from the “broadcast service using a TV broadcast wave from a TV station” of the present invention.

(Glossary)
In the present invention, “TV (television receiver)” is a concept including terrestrial television, BS (broadcast satellite) broadcast television, CS (communication satellite) service, CATV (cable television), Internet broadcast receiver, and the like. is there. The “television” of the present invention includes a television for receiving “Internet broadcasting which is a broadcasting service using an Internet line”. Here, “Internet broadcasting” refers to broadcasting using the Internet, and transmits and provides a predetermined program to a large number of users using, for example, push technology or streaming distribution technology. .

  In the present invention, “a television CM image that is displayed constantly or intermittently at least partially in the main body image or at the outer periphery of the main body image” refers to, for example, the upper end portion or the lower end portion of the main body image. A headline (telop) type CM that displays characters, still images, moving images, etc., a banner type CM that displays characters, still images, moving images, etc. in a small window format in a part of the main body image.

  In the present invention, “a TV program image in which a TV commercial image is displayed simultaneously or intermittently simultaneously with a main body image” is “1 in which the main body image and the TV CM image are synthesized. (Television station creates a main body image and a TV commercial image separately, and broadcasts the radio waves carrying each of these images separately.) Not)). That is, conventionally, in BS (broadcast satellite) digital broadcasting, a content image (for example, a sports game relay program) that is the main body of a program and related data (for example, the past of a sports player participating in the sports game) As a result, each radio wave is broadcast “separately” and “multiplexed with each other” (for example, Japanese Patent Laid-Open No. 11-203219, special data). (Kaihei 11-53441). On the other hand, in the present invention, the TV CM image is broadcast as a radio wave of “one image in which the main body image and the TV CM image are combined” integrated (“synthesized”) with the main body image. Is. Therefore, in the present invention, since the user cannot delete only the TV CM image from the screen while displaying the main body image, the CM effect can be ensured for the TV CM sponsor company (as opposed to this). Thus, when broadcasting the radio wave of the main body image and the radio wave of the TV CM image as in the past, the TV CM image is deleted from the screen while the main body image is displayed by the user's operation. This is possible, so for the sponsor company, the user can freely delete the TV commercial image, so the CM effect cannot be ensured).

In the present invention, the “television CM image” is an image of a commercial message broadcast / displayed on a television. In the present invention, the “TV CM image” is usually “for advertising a product or service of a private company”, but other than that, it is “advertised by a public interest organization such as a local government or a government. It may be “for advertising”.
In the present invention, a “television CM image” is composed of elements such as characters, symbols, graphics, and images (still images or moving images). In the present invention, “TV CM image” is usually “a combination of characters and images”, but in addition, “a combination of characters and graphics”. "," Consisting only of characters (for example, a TV commercial image consisting only of characters indicating a company name, product name, service name, etc.) ", or" consisting only of figures ".
In the present invention, “TV CM” includes not only products and services but also content distribution services such as computer programs, movies, music, and book data (this is also included in “broadly defined services”). Including.

  In the present invention, a “program main image” refers to an image that constitutes the content of a program such as news, drama, movie, sports broadcast, documentary, music, or education. That is, in the present invention, the program content portion and the television CM portion are collectively regarded as “one program”. That is, in the present invention, it is understood that there are “main body image” that is an image of a content portion and “television CM image” among images that constitute “program”. Thus, in the present invention, the TV CM image is also regarded as one component of the “program”.

  In the present invention, the “TV CM provider” is not limited to “TV CM provider that is a company that produces, sells, or provides products / contents / services that are subject to TV CM”, but also “the TV CM provider”. Acceptance of orders for products, contents, and services produced, sold, or provided by TV CM providers upon request or delegation from providers, provision of detailed information on the products, contents, and services, customers of the products and services It is a concept that also includes an “ordering and customer service agent company” that responds to complaints from customers and performs other customer services for TV commercial providers.

  In the present invention, when the homepage screen is obtained by accessing the television CM provider side based on “data indicating the access destination to the television CM provider side in the television CM image”, the homepage screen is displayed as the main body image or Although it can be displayed on a part of the TV CM image or on the outer periphery of the main body image, the home page screen is displayed on the display screen of the remote controller (mobile terminal for TV operation) at the user's hand, You may make it display on the display screen of the mobile telephone of a user's hand, or the screen of another display apparatus.

  In the present invention, the “TV CM image link data broadcast by data broadcasting” can be displayed on the main body image, a part of the TV CM image, or on the outer periphery of the main body image. “TV CM image link data broadcast by data broadcasting” is displayed on the display screen of the remote controller (mobile terminal for TV operation) at the user's hand, the display screen of the mobile phone at the user's hand, or other display device You may make it display on a screen.

  In the present invention, when the homepage screen is acquired by accessing the TV CM provider side based on “data indicating the access destination to the TV CM provider side in the TV CM image link data broadcast by data broadcasting” The “homepage screen” can be displayed on a part of the main body image or the TV commercial image or on the outer periphery of the main body image. In addition, the “homepage screen” is at hand of the user. You may make it display on the display screen of a remote controller (mobile terminal for television operation), the display screen of the mobile telephone at hand of a user, or the screen of another display apparatus.

  In the present invention, “the display of the main image of the TV program is continuously displayed without interruption in the middle” means that one program having the main image as a constituent element is started and ended. In the meantime, it means that the main body image is not interrupted for insertion of a TV commercial image.

  Note that, as a basic configuration of the present invention, “a part of the inside of the screen on which the main body image of the television program of the display device that displays the television program received by the television receiver is displayed or at least a part of the outer periphery thereof is displayed. In addition, “a program that displays a TV CM image continuously or intermittently in parallel with the main body image” simultaneously ends with “one program having the main body image as a component starts. In order to insert a television commercial image several times until the program is started, the program may be a program in which the main body image is interrupted halfway (a conventional television program with a television commercial by commercial broadcasting).

  In addition, since “data broadcasting” put into practical use in conventional television broadcasting can transmit “data linked to the main body image (including television CM images)”, the user must perform a predetermined operation. Thus, while viewing the main body image, it is possible to display “TV CM image linked to the main body image” (transmitted by data broadcasting) on a part of the main body image screen. However, the “television CM image linked with the main body image” displayed by the conventional data broadcasting is completely different from the present invention in that whether or not to display it is left to the user's operation. That is, in the present invention, a “TV CM image (including characters)” is combined with a main body image by a TV station (partially overlapped display processing, etc.) to form a “one program” and then transmitted to TV radio waves. Since it is broadcast / broadcast, the user is forced to view the TV CM image together with the main body image, and the user cannot perform “erase only the TV CM image and display only the main body image” by the user's operation. On the other hand, in the conventional data broadcasting, it is possible to “erase only the TV CM image and display only the main body image” by a user operation). In this respect, the present invention is completely different from “broadcasting of TV CM images using conventional data broadcasting”.

  In the present invention, a “portable wireless terminal” is a portable information communication terminal such as a mobile phone, a personal digital assistant (PDA), a notebook personal computer, etc., and a public communication network (voice communication network, data communication network, Internet, etc.) ) To exchange radio waves with the wireless base station connected to the terminal.

  In the present invention, “related detailed information of TV CM image” means, for example, format information for answering a questionnaire from a user regarding an image of a company that provides a TV CM image, and a product displayed on the TV CM image Data on service order forms and order methods, data request forms and billing method data, and the like.

In the present invention, the “television receiver side” means a television receiver main body, or a peripheral device of a television receiver that is not incorporated in the television receiver main body but is separate from the hardware but connected thereto. (For example, a CATV set-top box, BS (broadcast satellite) digital broadcast receiver, etc.).
In the present invention, data including a data input area is wirelessly transmitted from the television receiver to the user's portable wireless terminal, and the user uses the portable wireless terminal at hand (data input is about 2 to 3 m from the user. (It is easier to use a portable wireless terminal at hand of the user than using a remote TV receiver.) When certain data is entered in this data entry area, the entered data is (A) It may be transmitted from the portable wireless terminal at the user's hand to the TV CM provider or the television station via the public communication network, or (a) once from the portable wireless terminal to the television receiver side. Wireless transmission may be performed to transmit from the TV receiver side to the TV CM provider or TV station side via a public communication network (wired transmission or wireless transmission).
Further, in the present invention, “the TV CM provider side or TV station side” means a company that provides TV CMs, a third party organization that receives the request, a TV station or the request received "Third party organization".

(Content of the present invention)
A. The contents of the present invention are as described in the claims of the present application. Therefore, the content of the claims of this specification is incorporated herein (the description of the claims is not transferred here).

B. The contents of the present invention are as described in the claims of the present application, but some comments are added to the invention of each claim in the claims of the present application.
In the first, second, sixth, and eighth inventions of the present application, the main image of the first channel and the main image of the second channel may not be the same (the present invention). The first channel and the second channel may not be “providing programs including the same main body image in parallel (substantially at the same time)”. According to the first, second, sixth, and eighth aspects of the present invention, the user (viewer) generally selects a program of a type including the TV commercial image of the first channel, or the TV of the second channel. Whether to generally select a type of program including a CM image, “regardless of the contents of each specific main body image, generally select which one is preferred as the type of program (switch to the desired one) ) Is possible ”.
In the inventions of claims 3, 4, 7, and 9 at the beginning of the filing of the present application, the main image of the first channel and the main image of the second channel are expected to be the same. (In the present invention, the first channel and the second channel are scheduled to provide a program including the same main body image in parallel (approximately at the same time)). In this case, the user (viewer) selects which of the first type TV CM image and the second type TV CM image is preferred for a program including a certain individual / specific body image ( It is possible to obtain a merit that it is possible to switch to a desired one).
Further, in the inventions of claims 2, 4, 8, and 9 at the beginning of the filing of the present application, “in the middle of a television program, all the main images are displayed by a number less than the number of times in the program of the first channel”. Is temporarily interrupted, and the TV CM video is displayed only during that time, and when all the display of the main body image is not temporarily interrupted, “a part of the main body image or A second channel or a second television for displaying a television program configured to display a “TV CM image to be displayed” constantly or intermittently on at least a part of the outer peripheral portion of the main body image. “Program display means” means that a program by the first channel (or first TV program display means) is a drama of one hour, for example, in a main image for inserting a TV commercial a total of six times. If there is, the program by the second channel (or the second TV program display means) is, for example, a drama of 1 hour, in which a total of 3 times of TV CM insertion is made, which is less than the above “total 6 times”. This is a case where the main body image is interrupted and the TV commercial image is displayed simultaneously (continuously or intermittently). Even in this case, for the user (viewer), the second channel (or the second television program display) is compared with the program by the first channel (or the first television program display means). In the program of “means”, “there is no inconvenience that the main body image is interrupted, so there is no inconvenience that the concentration or immersion in the main body image such as a drama is interrupted”, “the main body image is interrupted less frequently, The overall time of the main body image is shortened, so a busy viewer can benefit from time saving. "" When the main body image such as a drama is not interesting and cannot be concentrated, it is displayed in parallel. There is a merit that the viewer's attention is directed to the TV commercial that is being used and the CM effect is enhanced.

C. The specification of the present application includes the following inventions.
1. “At least a part of the“ main body image showing the content of the TV program ”displayed on the display screen of the display device for displaying the TV program received by the TV receiver, or at least a part of the outer periphery of the main body image, Simultaneously or intermittently with the main body image, the TV commercial image to be displayed "is broadcasted with information for displaying a TV program screen composed of the main body image. A TV CM image broadcasting method characterized by the above.
2. “At least a part of the“ main body image showing the content of the TV program ”displayed on the display screen of the display device for displaying the TV program received by the TV receiver, or at least a part of the outer periphery of the main body image, Simultaneously or in parallel with the main body image, the TV CM image to be displayed is broadcasted with information for displaying a TV program screen composed of the main body image combined with the main body image, In addition, the display of the main body image is not interrupted in the middle for the insertion of the TV CM image until one program including the main body image is started and ended. A television commercial image broadcasting method characterized by the above.
3. "Background part with less movement compared to other parts in the" main image showing the contents of the TV program "displayed on the display screen of the display device for displaying the TV program received by the TV receiver In addition, simultaneously or in parallel with the main body image, the TV CM image to be displayed "is broadcasted with information for displaying a TV program screen composed of the main body image. In addition, the main body image is not interrupted in the middle for insertion of a TV CM image until one program having the main body image as a constituent element is started and ended. A television commercial image broadcasting method characterized by the above.
4). For programs such as sports broadcast programs such as baseball, boxing, and sumo, where the main image is inherently interrupted several times in the middle due to the nature of the content The display is temporarily interrupted, and the TV commercial image is displayed only during that time, and there is a story like drama, movie, animation, etc., and there is no interruption / interval in the middle due to the nature of the content. For such a program, the display of the main image of the TV program is continuously displayed without interruption in the middle, that is, from the start of one program having the main image as a component until the end. In the meantime, the main body image is not interrupted for the insertion of a TV commercial image, A television program that is composed of a TV commercial image that is displayed on a part of the main body image or at least a part of the outer peripheral portion of the main body image in a time-parallel manner, with the main body image combined with the main body image. A television CM image broadcasting method characterized in that information for displaying an image is broadcast.
5). In the above, the TV CM image displayed in parallel with the main body image in a part of the main body image is displayed in at least one place of four corners of the substantially rectangular main body image, A television CM image broadcasting method, characterized in that the television image is formed in a substantially triangular shape such that the base of the main body image faces the center.
6). In the above, while further displaying the TV CM image at the same time or in parallel with the main body image on a part of the main body image or at least a part of the outer periphery of the main body image, A television CM image broadcasting method characterized in that television CM-linked data linked with the displayed television CM image is broadcast by data broadcasting using a gap between television waves.
7). In the above TV CM image broadcasting method, “the TV program image is displayed on a part of the main body image or on the outer periphery thereof, simultaneously or intermittently with the main body image simultaneously”. The main image and the TV CM image are not created separately by the TV station, and are multiplexed and broadcast as separate images, but as a single image in which the main image and the TV CM image are combined by the TV station. A television CM image broadcasting method characterized by being broadcast after being created.
8). Broadcasted by the above TV CM image broadcasting method, “Main body image display is continuously displayed without interruption in the middle, that is, after one program having the main body image as a constituent element is started. Until the end, the main body image is not interrupted for the insertion of the TV CM image, and the TV CM video is displayed in the main body image in parallel with the main body image. When a TV program configured to be displayed constantly or intermittently in part or on the outer periphery of the main body image is displayed and when an instruction from the user is received constantly or when the instruction is received from the TV CM image in the TV CM image "Characters or symbols indicating the access destination to the TV CM provider, such as the telephone number or homepage address of the provider", and when the user gives an instruction, the recognized access destination A TV CM image broadcasting method characterized in that access is made via a network.
9. Broadcasted by the above TV CM image broadcasting method, “Main body image display is continuously displayed without interruption in the middle, that is, after one program having the main body image as a constituent element is started. Until the end, the main body image is not interrupted for the insertion of the TV CM image, and the TV CM video is displayed in the main body image in parallel with the main body image. A TV commercial image displayed on a part of the main body image or on the outer peripheral part of the main body image and displaying a TV program configured to be displayed constantly or intermittently on a part or the outer peripheral part of the main body image. TV CM-linked data that is linked to the TV CM, when the TV CM-linked data broadcast by the data broadcast using the gap between the TV radio waves is received from the TV broadcast station, and an instruction from the user is received. The TV CM providing side such as the telephone number or homepage address of the TV CM providing side included in the TV CM linked data (data broadcast by data broadcasting) linked with the displayed TV CM image is displayed. A television CM image broadcasting method characterized in that, based on data such as characters or symbols indicating an access destination, the access destination is accessed via a network.
10. Broadcasted by the above TV CM image broadcasting method, “Main body image display is continuously displayed without interruption in the middle, that is, after one program having the main body image as a constituent element is started. Until the end, the main body image is not interrupted for the insertion of the TV CM image, and the TV CM video is displayed in the main body image in parallel with the main body image. TV CM image display means for displaying a “TV program configured to be displayed constantly or intermittently in part or on the outer periphery of the main body image”, and among the TV CM images displayed by this TV CM image display means Recognizing means for recognizing “characters or symbols indicating access destinations to a TV CM provider such as a telephone number or a homepage address of a TV CM provider” as data, An television CM image broadcast apparatus comprising: access means for accessing the access destination recognized by the recognition means via a network in response to a command from a user.
11. Broadcasted by the above TV CM image broadcasting method, “Main body image display is continuously displayed without interruption in the middle, that is, after one program having the main body image as a constituent element is started. Until the end, the main body image is not interrupted for the insertion of the TV CM image, and the TV CM video is displayed in the main body image in parallel with the main body image. TV CM image display means for displaying a "TV program configured to be displayed constantly or intermittently on a part or the outer periphery of the main body image", and the TV CM image displayed by the TV CM image display means TV CM-linked data that is linked to the TV CM, and received via the data broadcast using the gap between the TV radio waves so as to be linked to the TV CM image. TV CM-linked data receiving means for receiving the TV CM-linked data received by the TV CM-linked data receiving means, based on a command from the user, TV CM image broadcast characterized by comprising access means for accessing the access destination via the network using “data indicating the access destination to the TV CM provider side, such as a homepage address” apparatus.
12 Broadcasted by the above TV CM image broadcasting method, “The display of the main image of the program is continuously displayed without being interrupted, that is, one program having the main image as a component is started. During the period from the start to the end, the main body image is not interrupted for the insertion of the TV CM image, and the TV CM video is converted into the main image in parallel with the main body image. While displaying a "TV program configured to be displayed constantly or intermittently on a part of the inside or the outer periphery of the main body image" with a television receiver placed at a position about 2 to 3 m or more away from the user, “Television CM interlocking display linked with a television CM image displayed on a part of the main body image or on the outer periphery of the main body image, which is broadcast by data broadcasting using a gap between TV waves from a broadcasting station. TV CM-linked data including display screen data in a data input area for a user to input predetermined data ”is received by the television receiver, and when the user gives an instruction, The received “TV CM-linked data (broadcasted by data broadcasting)” is wirelessly transmitted from the television receiver side to the portable wireless terminal held by the user by the short-range wireless communication means, On the user side, while displaying the “TV CM linked data” received by the portable wireless terminal on the display unit of the portable wireless terminal, in the data input area that is at least part of the display content by the TV CM linked data, Enter data such as questionnaire response data, order data, or data request data for a company or product / service. Using the long-distance wireless communication function of the portable wireless terminal, data such as questionnaire response data, order data, or document request data is wirelessly transmitted to the TV CM provider side or the TV station side via a public communication network. A television CM image broadcasting method characterized by being transmitted.
13. Broadcasted by the above TV CM image broadcasting method, “Main body image display is continuously displayed without interruption in the middle, that is, after one program having the main body image as a constituent element is started. Until the end, the main body image is not interrupted for the insertion of the TV CM image, and the TV CM video is displayed in the main body image in parallel with the main body image. While displaying a “TV program configured to be displayed constantly or intermittently in part or on the outer periphery of the main body image” on a television receiver placed at a position approximately 2 to 3 m or more away from the user, TV CM-linked data linked with a TV CM image displayed on a part of the main image or the outer periphery of the main image, which is broadcast by data broadcasting using a gap between TV waves The TV receiver is connected to the TV CM-linked data including the display screen data in the data input area for the user to input predetermined data. “TV CM linked data (broadcast by data broadcasting)” is transmitted wirelessly from the television receiver side to the portable wireless terminal held by the user by the short-range wireless communication means. Then, while displaying the “TV CM linked data” received by the portable wireless terminal on the display unit of the portable wireless terminal, the data input area which is a part of the display content of the TV CM linked data is displayed in the company or the product / Enter data such as questionnaire response data, order data, or data request data for the service, and enter this questionnaire response data and order Data or data request data is transmitted to the television receiver using the short-range wireless communication function of the portable wireless terminal, and the received questionnaire response data is transmitted to the television receiver. A TV CM image broadcasting method, wherein data such as order data or data request data is transmitted to the TV CM provider side or the TV station side via a public communication network.
14 Broadcasted by the above TV CM image broadcasting method, “Main body image display is continuously displayed without interruption in the middle, that is, after one program having the main body image as a constituent element is started. Until the end, the main body image is not interrupted for the insertion of the TV CM image, and the TV CM video is displayed in the main body image in parallel with the main body image. While displaying a "TV program configured to be displayed constantly or intermittently in part or on the outer periphery of the main body image" on a TV receiver located approximately 2 to 3 m away from the user, “TV CM-linked data linked with a TV CM image displayed on a part of the main image or on the outer periphery of the main image, which is broadcast by data broadcasting using the gap of“ When the television receiver receives the instruction and receives an instruction from the user, the received “TV CM-linked data (broadcasted by data broadcasting)” is transmitted from the television receiver side to the short-range wireless communication means. To transmit to the portable wireless terminal carried by the user wirelessly, and on the user side, the “TV CM-linked data” received by the portable wireless terminal is displayed on the screen of the portable wireless terminal while the TV CM linked This is the address of the homepage that is a part of the data display content, and the address of the homepage where the data input area for users to enter data such as order information and document request information about the company or products / services is posted In addition, the wireless communication function of the portable wireless terminal is used for wireless access via a public communication network. TV CM image broadcast how.
15. Broadcasted by the above TV CM image broadcasting method, “Main body image display is continuously displayed without interruption in the middle, that is, after one program having the main body image as a constituent element is started. Until the end, the main body image is not interrupted for the insertion of the TV CM image, and the TV CM video is displayed in the main body image in parallel with the main body image. A television program configured to be displayed constantly or intermittently in part or on the outer periphery of the main body image "is received and displayed by a television receiver installed at a position about 2 to 3 m or more away from the user, In the TV CM image, a character or symbol indicating an access destination of related detailed information related to the TV CM image provided by the TV CM provider, for example, a homepage address thereof is shown. Recognizing characters or symbols on the television receiver side, and when receiving an instruction from the user, the television receiver side accesses the access destination of the recognized related detailed information via the network to receive the television reception. The relevant detailed information is “acquired” on the device side, and the relevant detailed information obtained on the television receiver side is transferred from the television receiver side to the portable wireless terminal held by the user by short-range wireless communication means. The television CM image broadcasting method, wherein the related detailed information is “displayed” on a display unit of a user's portable wireless terminal.
16. Broadcasted by the above TV CM image broadcasting method, “Main body image display is continuously displayed without interruption in the middle, that is, after one program having the main body image as a constituent element is started. Until the end, the main body image is not interrupted for the insertion of the TV CM image, and the TV CM video is displayed in the main body image in parallel with the main body image. The television program configured to be displayed constantly or intermittently in part or on the outer periphery of the main body image "is received and displayed by a television receiver placed at a position approximately 2 to 3 m away from the user, TV CM-linked data that is linked to a TV CM image displayed in a part of the main image or on the outer periphery of the main image, and is released by data broadcasting using a TV radio wave gap from a TV broadcasting station. The received TV CM linked data is received by the TV receiver, and when the user gives an instruction, the TV CM linked data linked with the displayed TV CM image (broadcast by data broadcasting) Of the related detailed information based on the character or symbol indicating the access destination such as the homepage address, for example, data indicating the access destination to the related detailed information related to the TV CM image provided by the TV CM provider By accessing the access destination via the network from the TV receiver side, the TV receiver side “acquires” the related detailed information, and the TV receiver side acquires the related detailed information acquired by the TV receiver side. From the short-range wireless communication means, the user wirelessly transmits to the portable wireless terminal held by the user, Of the display unit of the portable wireless terminal, the associated detailed information causes "display", as TV CM image broadcast method being characterized in that the.

  As described above, according to the present invention, it is possible to prevent the viewer from experiencing the above-mentioned “rising” by interrupting the main body image of the program and inserting the TV CM. With the spread of PVR (Private Video Recorder), TV commercials can be effectively broadcast even if the “time shift” viewing style becomes widespread in the future, and to provide interactive services such as TV shopping. A suitable TV CM image broadcasting method, a transaction method and apparatus using TV CM, and a TV CM image type switching device can be provided.

  In particular, according to the present invention, “PVR” (private video recorder) that “records a whole TV program for one day, one week, or one month, for example, according to a user's instruction” has become widespread. A time-shifted viewing style in which a user can watch a TV program recorded with PVR at any time of his / her favorite time has become widespread, and is inserted in the middle of the main program image. “Full TV CM”, when playing a TV program recorded in PVR, skips only the TV CM image (that is, inserts it in the middle of the conventional “main image”). Even if the economic value of “TV CM image” is lost), “TV CM image displayed in parallel with main body image” as in the present invention is adopted. Ri, enable TV CM image of a television broadcast (i.e., as is economic value TV CM image) it is possible to broadcast.

It should be noted that, in the past, homepages using the “communication means” called the Internet and “Internet broadcasts” using the Internet (for example, US pointcasts that distribute information such as news when the user's computer is not used) In addition, as a patent application publication by this US point cast, there is a "communication service" that distributes character / image information called Japanese Patent Laid-Open No. 9-269923), and stream information via the Internet. In the “communication service” that continuously broadcasts, a “banner advertisement” (rectangular strip advertisement) is displayed on a part of the screen showing one image. However, these are all related to a “communication service” using the Internet, and are completely different from the “broadcast service using a TV broadcast wave from a TV station” of the present invention.
In particular, the conventional Internet technology (including Internet broadcasting) is based on the concept of “calling (extracting) data broadcast from a TV station by data broadcasting from a TV CM image displayed in a part of a TV program” in the present invention. It doesn't exist at all. In the conventional Internet technology (including Internet broadcasting), the idea of “using data broadcasting broadcasted from a television station” hardly exists as far as the present applicant knows.

  According to the present invention, the TV commercial image is displayed continuously or intermittently simultaneously with the main body image without interrupting the main body image halfway. It is possible to avoid “promoting and inconvenience caused by interrupting the main body image and inserting the TV CM”.

  In the present invention, the TV CM image is displayed constantly or intermittently simultaneously with the main body image. Therefore, according to the transaction method or transaction apparatus using the TV CM image of the present invention, the user can slowly watch the TV CM image that is displayed constantly or intermittently (that is, displayed for a longer time than in the past). However, it is possible to calm down and examine the contents of the TV CM image, and the user's memo of the TV CM provider's contact information displayed in the TV CM image can be slowly calmed down, and the user can Opportunities for dealing with TV commercial providers can be greatly increased (in contrast to the conventional method of temporarily interrupting the main body image and temporarily playing the TV commercial image, the user can If it is overlooked, the contents of the TV CM image are already unknown, and the TV CM provider's contact information on the TV CM image is already in the TV CM image. Still I do not know because there was no time to be recorded in the memo, such as number, situation in which there were many). In other words, according to the present invention, the TV CM image is displayed for a long time compared to the conventional case, and the TV CM providing side website is accessed based on the access data in the TV CM image, or the TV Since the CM provider can be called, the opportunity to start a transaction between the user and the TV CM provider (time and opportunity for the TV CM provider to attract the user to the transaction) can be greatly increased. become.

  Further, in the transaction method and transaction apparatus using the TV CM image according to the present invention, the user causes the recognition means to recognize the contact (access destination) on the TV CM provider side displayed in the TV CM image, Since it can be accessed by the access means, for both the TV CM provider and the user, the TV CM image can be used as a window of transaction between the two.

  In the transaction method and transaction apparatus using the TV CM image according to the present invention, the user receives TV CM image link data linked with the displayed TV CM image by data broadcasting, and the TV CM image link is performed. Since the contact (access destination) data of the TV CM provider in the data can be used and accessed by the access means, both the TV CM provider and the user can transmit the TV CM image to both It becomes possible to use it as a window for business activities between the two. In other words, according to the present invention, the TV CM image is displayed for a long time compared to the conventional case, and the TV CM providing side homepage is accessed based on the TV CM image linked data broadcast in the data broadcast. And can make a phone call to the TV commercial provider, so that the opportunity to start a transaction between the user and the TV commercial provider (time and opportunity for the TV commercial provider to attract the user to the transaction) is greatly increased. Will be able to.

(A) In the present invention, a “TV CM image screen” (see reference numeral 64 in FIGS. 5A and 5B) broadcast from a TV broadcasting station and received and displayed on a TV receiver is displayed on an infrared communication or Bluetooth network. By using the short-range wireless communication means such as the wireless transmission to the portable wireless terminal at the user's hand, the user can view the TV CM image at his / her hand. The TV CM image, etc., when displayed on a portable wireless terminal at the user's hand, rather than when displayed on a TV receiver located at a position 2 to 3 m away from the user's position, Since the contents can be understood more easily and surely, the CM effect (such as an attraction effect for ordering a product that is the target of a TV CM) can be further enhanced. In addition, the user designates a range of an image part such as a homepage address in the TV CM image displayed on the portable wireless terminal at hand, and converts it into character data by a character recognition means built in the portable wireless terminal. The home page can be accessed from the portable radio terminal at hand via the public communication network. Such operations such as range specification, character recognition, and access are more likely to be performed with a portable wireless terminal at the user's hand than with a television receiver located 2 to 3 m away from the user's location. This can be done more easily and reliably for the user.

  (B) In the present invention, the “homepage screen” of the Internet homepage associated with the television CM image screen “acquired” by the television receiver (reference numeral 66 in FIG. 5B or FIG. 7C). No. 77. Note that the data on the “homepage screen” only needs to be “received” and “acquired” by the television receiver and may not be “displayed” on the television receiver). The user can view the homepage screen by himself / herself by wirelessly transmitting to the portable wireless terminal at hand of the user by means of short-range wireless communication means such as infrared communication or Bluetooth. "Internet homepage screen that generally contains a lot of characters" is displayed on a mobile wireless terminal at the user's hand, rather than on a television receiver located 2 to 3 meters away from the user's position Since the user can understand the contents more easily and reliably, the effect of the CM (the effect of, for example, attracting the target product of the TV CM) can be further enhanced. In addition, the user creates order data by entering his / her name and address in the input frame on the homepage screen, for example, in the order form screen, and the created order data is stored on the portable radio at hand. The terminal can be wirelessly transmitted by e-mail or the like to the e-mail address or the like posted on the home page via the public communication network. Such operations as order data input and order data transmission are also performed with a portable wireless terminal at the user's hand, rather than with a television receiver located 2 to 3 m away from the user's location. This is easier and more reliable for the user.

  (C) In the present invention, “TV CM image-related data (data broadcasted from a television broadcast station)” received by a television receiver (not necessarily displayed) ”(FIG. 7B) ) 76. It should be noted that this “TV CM-related data (broadcasted from a TV broadcasting station by data broadcasting)” only needs to be “received” and “acquired” by the TV receiver. By wireless transmission to a portable wireless terminal at hand of the user by means of short-range wireless communication means such as infrared communication or Bluetooth, the user can You can see "data (broadcasted from a TV station by data broadcasting)" at your own hands. “TV CM image-related data (generally broadcast by data broadcasting from a television broadcast station) that generally contains a relatively large amount of characters” is displayed on a television receiver located 2 to 3 m away from the user's location. Compared to the case, it is easier for the user to understand the contents when displaying on the mobile wireless terminal at hand, so the effect of CM (such as invitation to product order) Effect) can be further enhanced. In addition, the user selects and clicks, for example, a button for accessing a homepage for ordering goods in the “TV CM image related data (data broadcasted from a TV broadcasting station)”, and the homepage is displayed. A wireless connection can be made wirelessly from a portable wireless terminal at hand via a public communication network. Such operations as selecting / clicking the button for accessing the homepage for ordering on the screen of “TV CM image-related data (data broadcasted from a TV broadcast station)” are also performed by the user. It is easier and more reliable for the user to operate with a portable wireless terminal at the user's hand than to operate with a television receiver located 2 to 3 meters away from the user.

Further, particularly in the present invention, as a TV CM image displayed in parallel with the main body image in a part of the main body image, it is displayed in at least one place of four corners of the substantially rectangular main body image. When a substantially triangular television CM image (including characters) is displayed and the base of the substantially triangular television CM image is opposed to the center of the main image, the following is displayed: Such an effect is obtained. For the viewer of a general television program, the four corners of the substantially rectangular screen of the television are parts that are not particularly important in the field of view and are not particularly noticeable (not noticeable). Therefore, even when a main body image as a program content is displayed, even if a TV CM image is displayed at the four corners, the viewer can view and appreciate the content (main body image). It will not be a big hindrance.
Then, a substantially triangular television CM image is displayed on one or more of the four corner locations (for example, the four corner locations). When a substantially triangular display frame is displayed on one or more of them and a TV CM image (including characters) is displayed in the display frame, the substantially triangular shape is displayed for the viewer user. The presence of the TV commercial image of the TV will hardly disturb or hinder the viewing of the main image as the content. This is because even if the substantially triangular TV CM image is displayed in all or a part of the four corners, the viewer lacks a part or all of the four corners of the main image as the content. However, since the central part and the peripheral part (these are the main parts of the main image) are not affected at all, there is almost no visual concern. Because there is almost no).

In the era of digital television broadcasting, PVR (Personal Video Recorder) that records programs on a large-capacity hard disk is expected to be widely used. It is said that when this PVR becomes widespread, the general television viewing style will change greatly. In other words, general viewers do not sit in front of the television according to the time of the television broadcast. For example, when a television program for one month is automatically recorded on the PVR and the user wants to watch the television. In addition, it is expected that a style of searching for a favorite program at high speed, playing it back, and viewing it will become common.
However, when such a viewing style of “recording and playing back at a desired time” becomes common, viewers will be able to skip only TV CM images during playback. It is said.
In other words, in the past, it was common to watch TV broadcasts from TV stations in real time. So, “The main body image showing the program content is being played and the main body image is interrupted several times in the middle. The method of “streaming TV CM images” was effective as a method for showing TV CM images to viewers. That is why TV program sponsors paid a large amount of sponsor fees to TV stations.

However, when PVR has become widespread and the viewing style of “recording and then playing back at a desired time” has become common, and it has become common to skip and view TV CM images during playback, The method of “flowing the TV commercial image by interrupting the main image several times in the middle while playing the main picture showing the program content” is not effective as a method for showing the TV commercial image to the viewer. .
In contrast to such a conventional method, the method of the present invention allows a TV commercial image to flow on a part of the main image or on the outer periphery thereof in parallel while flowing the main image without interruption. (Because the main body image and the TV CM image are broadcast after being combined at the TV station, it is not possible for the viewer to view the TV CM image by removing only the TV CM image). Even if the viewing style of “reproduce and watch at a desired time” is generalized, the TV commercial image can be effectively shown to the viewer.

In addition, the method of “flowing a TV commercial image to a part of the main body image or its outer periphery in parallel while flowing the main body image as it is without interruption” according to the present invention is broadcast from a TV station by radio waves. Conventionally, television broadcasts are not expected at all.
However, there is an example in which a “banner advertisement” is displayed in the screen of the Internet homepage. This “banner advertisement” is a display of a long and narrow rectangular advertisement on a part of the homepage screen (click on the banner advertisement with the mouse to access the website of the company that provides the banner advertisement). is there).
However, this “banner advertisement” was devised to display an advertisement on a part of the Internet homepage that mainly includes text and still images. The TV commercial image broadcast of the present invention is completely different from the “TV commercial image displayed in combination with the main body image on a part of the program content main body image or its outer periphery”. It is impossible to deny the inventive step of the method.

  The “television CM broadcasting method of a type in which a television commercial image is displayed on a part or a peripheral part of a body image simultaneously or intermittently in parallel with the body image” in the present invention is particularly “baseball”. , Such as sumo and other sports broadcast programs, Diet broadcast programs, wide shows, news programs, variety programs, etc. It is particularly effective. This is because in a program that many viewers watch while “watching”, the viewer is not always concentrated on the main body image, so it can be viewed on the TV CM image displayed simultaneously with the main body image. This is because there is a high possibility that the person's attention is directed (thus, the CM effect of the above-mentioned type of TV CM image is large).

On the other hand, the “TV CM broadcasting method of a type in which a TV CM image is displayed on a part or a peripheral part of a main body image simultaneously or intermittently simultaneously with the main body image” “Programs that many viewers watch“ concentrate and immerse ”in program stories, such as TV shows and dramas”, compared to the above-mentioned “watch while watching” programs, Is concentrated on the main body image, so it is unlikely that the viewer's attention is directed to the TV CM image displayed in parallel with the main body image (therefore, the CM effect of the above type of TV CM image is low). It can be said.
However, even for a “program of a type that many viewers watch intensively, such as movies and dramas”, a busy viewer cannot There is a high possibility that a “movie / drama program including the type of TV commercial” will be more preferable. This is because the above-mentioned “movie / drama program including a TV commercial of a type displayed in parallel with the main body image” is a conventional type in which the main body image is temporarily stopped and a TV CM is inserted between them. Compared with “movie / drama programs including TV commercials”, the overall program time can be shortened (because it can eliminate the time to insert conventional TV commercials), For busy viewers with limited TV viewing time, the above-mentioned “movie / drama program including a TV commercial of the type displayed in parallel with the main body image” is a more satisfying program. There is a high possibility of becoming. In addition, since the main body images such as dramas and movies are not interrupted, there is also an advantage that there is no inconvenience that the concentration / immersion to the main body images such as dramas and movies is interrupted.

In the above description of the embodiment of the present invention, for the program of the second channel, the same main body image as the main body image of the program of the first channel is continuously displayed without being interrupted in the middle of the program. In other words, do not interrupt the main image for the insertion of a TV CM image during the period from the start to the end of one program that has the main image as a component. As it is, “the TV commercial image that is displayed constantly or intermittently on a part of the main body image or at least a part of the outer periphery of the main body image simultaneously with the main body image” In the above description, it is assumed that “a TV program transmitted by a TV broadcast wave or an Internet broadcast” is displayed.
However, in the present invention, the program of the second channel is a television program for displaying the same main body image as the main body image of the first channel, and is more than the number of times in the program of the first channel. When all the display of the main body image is temporarily interrupted for a small number of times and the TV CM video is displayed only during that time, and when all the main body image display is not temporarily interrupted, the “simultaneous parallel with the main body image” In other words, the TV CM image to be displayed always or intermittently is displayed together with the main body image on a part of the main body image or at least a part of the outer periphery of the main body image. It may be for displaying a “television program transmitted by television broadcast radio wave or Internet broadcast”. That is, in the present invention, “the entire main body image is temporarily stopped, and the TV CM image is inserted only during that time, a smaller number of times than in the first channel, and the main body image is displayed. A program that causes a TV CM image to be displayed in parallel with the main body image on a part of the main body image or on the periphery thereof may be used as the second channel program.

In the present invention, in the program of the second channel, “TV CM image displayed simultaneously with the main body image”, that is, “a part of the main body image or "TV CM image that is constantly or intermittently displayed on at least a part of the outer periphery of the main body image" is one of those that are simultaneously transmitted as a plurality of TV CM image data by a data broadcast wave from a TV station. Displayed in the program of the second channel “displayed at the same time or in a part of the main image or at least a part of the outer periphery of the main image at the same time or in parallel with the main image. The “TV CM image” is recorded on the TV program display device on the user side from a plurality of TV CM image data transmitted simultaneously by the data broadcasting radio wave from the TV station. Are those selected based on the user attributes such as the user's gender, age, hobbies or preferences being, it is desirable.
Such a technique of selecting and displaying a television CM image suitable for the user attribute from among a plurality of television CM image options is disclosed in, for example, Japanese Patent Application Laid-Open No. 10-79711 (Commercial Information Management Reproduction Method and Broadcasting). System) and the like.

  In the present invention, a plurality of TV CM images are broadcast by data broadcasting and broadcast radio waves from a TV station at the same time as the main body image, and are recorded in a user attribute (user gender) recorded on a TV program display device (TV receiver) on the user side. , Age, age group, occupation, occupation, hobby, preference), and select a TV CM image suitable for the user attribute and display the selected TV CM image simultaneously with the main body image. Is scheduled.

  In the first, second, sixth, and eighth inventions of the present application, the main image of the first channel and the main image of the second channel may not be the same (the present invention). , The first channel and the second channel may not be “providing programs including the same main body image in parallel (substantially at the same time)”. In the first, second, sixth, and eighth aspects of the invention, the user (viewer) generally selects a program of a type including the TV commercial image of the first channel, or the TV of the second channel. Whether to generally select a type of program including a CM image, “regardless of the contents of each specific main body image, generally select which one is preferred as the type of program (switch to the desired one) ) Is possible ”.

  In the inventions of claims 3, 4, 7, and 9 at the beginning of the filing of the present application, the main image of the first channel and the main image of the second channel are expected to be the same. (In the present invention, the first channel and the second channel are scheduled to provide a program including the same main body image in parallel (approximately at the same time)). In this case, the user (viewer) selects which of the first-type TV CM image and the second-type TV CM image is preferred for a program including a certain individual / specific main body image ( It is possible to obtain a merit that it is possible to switch to a desired one).

  Further, in the inventions of claims 2, 4, 8, and 9 at the beginning of the filing of the present application, “in the middle of a television program, all the main images are displayed by a number less than the number of times in the program of the first channel”. Is temporarily interrupted, and the TV CM video is displayed only during that time, and when all the display of the main body image is not temporarily interrupted, “a part of the main body image or A second channel or a second television for displaying a television program configured to display a “TV CM image to be displayed” constantly or intermittently on at least a part of the outer peripheral portion of the main body image. “Program display means” means that a program by the first channel (or first TV program display means) is a drama of one hour, for example, in a main image for inserting a TV commercial a total of six times. If there is, the program by the second channel (or the second TV program display means) is, for example, a drama of 1 hour, in which a total of 3 times of TV CM insertion is made, which is less than the above “total 6 times”. This is a case where the main body image is interrupted and the TV commercial image is displayed simultaneously (continuously or intermittently). Even in this case, for the user (viewer), the second channel (or the second television program display) is compared with the program by the first channel (or the first television program display means). In the program of “means”, “the main image is interrupted less frequently, so there is no inconvenience that the concentration or immersion in the main image such as a drama is interrupted”, “the main image is interrupted less frequently, The overall time of the main body image is shortened, so a busy viewer can benefit from time saving. "" When the main body image such as a drama is not interesting and cannot be concentrated, it is displayed in parallel. There is a merit such that the viewer's attention is directed to the TV commercial that is being used, and the CM effect is enhanced.

It is a figure for demonstrating the system of broadcasting and a display of the television CM image by Example 1 of this invention. It is a block diagram for demonstrating the television CM image type switching apparatus by Example 1 of this invention. It is a figure for demonstrating Example 2 (modified example of the Example demonstrated about FIG.1 and FIG.2) of this invention. It is a block diagram which shows the transaction apparatus using the television CM image by Example 3 of this invention. It is a figure for demonstrating the operation | movement of the present Example 3. It is a block diagram which shows the transaction apparatus using the television CM image by Example 4 of this invention. It is a figure for demonstrating the operation | movement of the present Example 4. It is a figure for demonstrating operation | movement of Example 5 of this invention. It is a figure for demonstrating an example of the television CM image by the Example of this invention.

  The best mode for carrying out the present invention is a mode as described in Example 1 below.

  FIG. 1 is a diagram for explaining a method of providing a TV commercial image in a “drama program” according to an embodiment of the present invention. In FIG. 1, reference numeral 1 denotes a display device (a “display unit” such as a cathode ray tube or a liquid crystal display) and a “casing = frame body” for displaying a TV image of a TV program carried on a TV broadcast wave transmitted from a commercial TV station. ”And“ the entire electrical circuit inside the housing ”and the like.

  FIG. 1A shows a conventional television CM image broadcasting method. Conventionally, as shown in FIG. 1 (a), for example, in the case of a one-hour drama program, the main body image 3 (the image on the left side of FIG. 1 (a)), which is the content, is normally shown and displayed. However, the broadcasting / displaying of the main body image 3 is completely interrupted only several times in the middle, for example, every 15 minutes for one minute, and during that time, the TV CM image 4 (on the right side of FIG. 1A) is displayed. In this example, an advertisement / promotional TV commercial image of canned coffee of a certain company is broadcasted and displayed. When the television CM image 4 is broadcast / displayed, the main image 3 is again broadcast / displayed.

  Next, FIG. 1B shows an example of a television CM image broadcasting method proposed by the present applicant. In the method of FIG. 1B, the main body image 3 of the drama program is continuously broadcast and displayed to the end without being interrupted. Instead, the display unit 2 is divided into two screens, and the main body image 3 is continuously broadcast / displayed on one screen, and the TV CM image is continuously broadcast / displayed on the other screen. Let In the method of FIG. 1B, the area of the screen for displaying the main body image is reduced by the space of the screen for displaying the television CM image. Such an image obtained by synthesizing and combining the main body image and the TV commercial image is created in advance by the TV station (using a technique such as superimpose) and transmitted by TV broadcast radio waves (therefore, by the viewer). A certain user cannot prevent only the TV commercial image from being displayed). In this case, when “dividing the screen” of the display unit 3, it is desirable to display the main body image 3 as large as possible and display the TV CM image as small as possible. In the example of FIG. 1B, the TV CM image is continuously (or intermittently) displayed on the “screen of the lower end and the right end” in the display unit 2, and the “screen of other parts” is displayed. The main body images are continuously broadcasted and displayed on the screen.

  In the present invention, unlike the example of FIG. 1B, for example, a single screen is formed at the upper, lower, right, or left end of the display unit 2, and a television is included therein. The CM image may be broadcasted / displayed continuously or intermittently. Further, in this embodiment, the area and shape of the screen where the TV CM image is displayed are changed as needed during the progress of the program (in conjunction with this, the area and screen area of the portion where the main body image is displayed) The shape may be changed at any time).

  Next, FIG.1 (c) shows another example of the television CM image broadcasting method which the present applicant proposes. In the method of FIG. 1C, the main body image 3 of the drama program is continuously broadcast and displayed to the end without being interrupted. Instead, a part of the main body image 3 broadcast / displayed on the entire display unit 2, in particular, “a background part (usually less moving compared to other parts) in the main body image 3 (usually This “background part” is often the peripheral part of the main body image 3 or its peripheral part). A “sub-screen” is formed on a part of the “background part”, and the TV CM image 4 is broadcasted in it. It is trying to display. The television CM image 4 is broadcast / displayed by, for example, displaying a “small window frame” (child screen) in the main body image 3 (parent screen) and displaying and displaying the television CM image therein. "Picture-in-picture system" (currently, picture-in-picture television is in practical use). Such an image obtained by combining and combining the main body image (parent screen) and the TV CM image (child screen) is created in advance by the television station (using a technique such as superimpose) and transmitted by television broadcast radio waves. (Therefore, it is impossible for the user who is a viewer not to display only the TV CM image (sub-screen)).

In the method of FIG. 1C, the background portion in the main body image 3 varies according to the progress of the main body image (the background portion in the main body image 3 is, for example, a drama for each scene. Therefore, the “large screen (the main body image is displayed) displayed on the display unit 3 in FIG. 1 (c) where the“ child screen ”on which the TV CM image 4 is to be broadcast / displayed is formed. The location of “child screen” in “2” varies as the program progresses.
In the method shown in FIG. 1C, it is necessary to always detect and extract the “background part” in the main body image 3 by a computer. A technique such as discriminating between a moving part and a non-moving part (for example, such a technique is used to embed copyright protection data called “digital watermark” in the background part of a moving picture. It is possible to extract the portion with a computer and the like, which is already known technology).

  Note that the type of TV CM image broadcast that broadcasts a “program in which the main body image and the TV CM image are combined and broadcasted simultaneously” as shown in FIG. The system is particularly effective for programs with stories such as dramas, movies, and animations. In other words, for TV programs with stories, such as dramas, movies, animations, etc., the user is immersed in and concentrated on the story of the main image, and is impressed. It is very “explosive” to forcibly interrupt the appreciation and excitement. Therefore, the above-mentioned “displaying the TV commercial main body image continuously without interruption is displayed continuously or intermittently on a part of the main body image or on the outer periphery of the main body image. By adopting the “to do” method, it is possible to eliminate such a situation that the user is “awakened”.

  On the other hand, sports broadcast programs such as baseball, boxing, and sumo (such as baseball offense and defense change time, one-minute breaks between each boxing round, time between sumo games, and so on) As shown in Fig. 1 (a), a program that has interruptions / intervals of a certain number of times in the middle of the main body image as shown in Fig. 1 (a). There is no particular inconvenience even in the conventional television CM image broadcasting system in which the display of all the main images of a conventional television program is temporarily interrupted and the television commercial video is displayed only during that time.

  Next, FIG. 2 is a block diagram for explaining a television CM image type switching apparatus according to an embodiment of the present invention. In FIG. 2, 11 is a television station having a transmission antenna 11a for transmitting a television broadcast radio wave, 12 is a television broadcast radio wave receiving unit having a reception antenna 12a for receiving a television broadcast radio wave from the television station 11, and 13 is a television broadcast radio wave reception unit. A tuner unit 14 tunes and amplifies (selects) only the radio waves of the program (image information and audio information) of the channel desired by the user from the TV broadcast radio waves received by the unit 12. A display device (such as a cathode ray tube or a liquid crystal display) for displaying an image of an image of a program selected based on an image signal (including a program main body image as a content and a TV CM image), 15 is the tuner unit The sound of the program selected based on the audio signal from 13 (corresponding to the program main body image as the content) And voice, are provided to a speaker (integral with the display device 14 for outputting the program) including the sound corresponding to the television CM image) is.

  In FIG. 2, 16 is a channel selection unit for tuning (tuning) for specifying the channel frequency of the radio wave carrying the program (image information and audio information) desired by the user, and 17 is the audio information of the TV CM. This is a TV CM audio transmission unit for wireless transmission to an external remote controller (described later). In FIG. 2, reference numeral 18 denotes a transmission / reception unit for wirelessly transmitting / receiving signals to / from an external remote controller (described later).

  The television receiver 12, tuner 13, display device 14, speaker 15, channel selection channel selector 16, television CM audio transmitter 17, and transmitter / receiver 18 are each a single plastic housing, for example. (Case) Housed in 10.

  In FIG. 2, reference numeral 20 denotes a portable remote controller (remote controller) used by a user (viewer) at hand. The remote controller 20 includes a power key 21 for controlling ON / OFF of the power of the display device 14 and the speaker 15, a volume adjustment key 22 for adjusting the volume of sound from the speaker 15, the remote controller 20 and the above-described remote controller 20. In order to transmit and receive a signal wirelessly with an electric circuit in the housing 10 (for example, a predetermined signal is transmitted to the tuner unit 13 in the housing 10 which is disposed at a position about 2 to 3 m away from the user by infrared rays. A transmission / reception unit 20a for wireless transmission using a wireless communication device.

  In this embodiment, the remote controller 20 is provided with a program group selection instruction unit 23. This program group selection instructing unit 23 is similar to a conventional numeric keypad (keyboard) for selecting a program (channel), and the user selects a channel of a desired program while watching a TV program column of a newspaper, for example. (For example, if you want to watch "6 channel program" from now on, press the number "6" on the numeric keypad, and the "6 channel program selection / instruction information" will be displayed. The transmitter / receiver 20a is wirelessly transmitted by infrared rays and is transmitted to the tuner unit 13 which is an electric circuit in the housing 10, and the tuner unit 13 performs tuning (tuning / amplification).

  However, in this embodiment, the numeric keypad (program group selection instruction unit 23) is different from the program tuning numeric keypad provided in the conventional remote controller in the following points. That is, conventionally, only one “channel of one program” has been transmitted from one television station 11. Therefore, there is only one “program channel” instructed with the numeric keypad of the conventional remote controller. On the other hand, in the present embodiment, “one channel of a program group (including a plurality of programs)” is transmitted collectively from one television station 11. In this case, “one program group” means “a main body image (and main body sound) that is a content of one type of program” and “a plurality of types (three types in this embodiment) of TV CM images (and a TV CM). 3 types of programs (three types of programs provided by three different TV CM image providing methods).

  That is, in the present embodiment, the TV station 11 sends “main body image (and main body sound corresponding to the main body image) and TV CM image (and TV CM sound corresponding to the TV CM image) as shown in FIG. "A-type program in which the entire screen is alternately switched" and "the main body image is broadcast and displayed without interruption, as shown in FIG. 1B, and is always or intermittently displayed on the outer periphery of the main body image In the sub-screen formed on a part of the main body image (for example, the background part). In addition, a total of three types of programs such as “C-type programs in which a TV CM image is displayed constantly or intermittently” are simultaneously transmitted by TV broadcast radio waves. These three types of programs are placed on radio waves having frequencies close to each other. Since these three types of programs have the same main body image (and main body sound) as their contents and differ only in the way of providing TV CM images, in this embodiment, these three types of programs are It is handled as “one program group”.

  That is, for example, while viewing the TV program section of a newspaper, the user selects the program he / she wants to watch from now on by using the numeric keypad of the program group selection instruction section 23, for example, the key “6”. Press to indicate. In this case, the user has selected / instructed the main image (and main body sound) of the program of the channel “6” by the action of pressing the “6” key. “One program group including three types of programs transmitted from a TV station corresponding to the number“ 6 ”” including the main body image (and main body sound) of the program of the channel (for convenience, the 6-A channel and the 6-B channel) , And 6-C channel, “6 program groups” consisting of a total of 3 types of programs). The “6 program groups” selection / instruction signal is wirelessly transmitted to the tuner unit 13 by the transmission / reception unit 20a.

  Next, the user selects which channel in the “six program groups consisting of a total of three types of programs, the 6-A channel, the 6-B channel, and the 6-C channel” is selected and designated. The CM type selection instruction unit 24 selects / instructs. That is, the user uses the CM type selection instruction unit 24 in FIG. 2 to select which TV CM image providing method (pattern) to select after selecting “6 program groups” by pressing the “6” key. Then, selection / instruction is made depending on which of the keys A, B, and C is pressed.

  For example, when the user presses the “B” key of the CM type selection instruction section 24, “the main body image is broadcast and displayed without interruption, as shown in FIG. The command signal to select and tune the “B-type program that the TV CM image is displayed constantly or intermittently” (the 6-B channel program) is displayed on the remote control 20. The transmission / reception unit 20a wirelessly transmits to the tuner unit 13 by infrared rays. Similarly, for example, when the user presses the “C” key of the CM type selection instruction section 24, “the main body image is shown and displayed without interruption as shown in FIG. , “C-type program in which a TV commercial image is displayed continuously or intermittently on a sub-screen of a part (background part) of the main body image” (the above-mentioned 6-C channel program) A command signal for displaying in synchronism is wirelessly transmitted from the transmission / reception unit 20a of the remote controller 20 to the tuner unit 13 by infrared rays.

  Thus, in the present embodiment, the display device 14 displays the program group that the user inputs from the program group selection instruction unit 23 and the TV CM image that the user inputs from the CM type selection instruction unit 24. It depends on the provision method.

  Next, in FIG. 2, the remote controller 20 includes a speaker 25 and a speaker control driving unit 25 a for controlling and driving the speaker 25. The speaker 25 selects the TV CM image constantly or intermittently without interrupting the main image as shown in the B or C program (FIG. 1 (b) or (c)). In this case, the TV CM sound corresponding to the TV CM image is output at the user's hand. That is, when the program of the B system or the C system is selected, the main body image and the TV CM image are displayed simultaneously in parallel. In this case, the main body image is displayed from the speaker 15 attached to the display device 14. Only two main body sounds can be output (when two different types of sound are output from one speaker 15 at the same time, it is difficult for the user to hear both).

  Therefore, in the present embodiment, when the B or C program is selected (when the main body image and the TV CM image are displayed simultaneously in parallel), the main body sound corresponding to the main body image is displayed on the display device. The TV CM sound corresponding to the TV CM image is output from the speaker 25 built in the remote controller 20. Specifically, a TV CM audio signal is sent from the tuner unit 13 to the TV CM audio transmission unit 17, and is sent from the TV CM audio transmission unit 17 to the remote controller 20 via the transmission / reception unit 18 by infrared rays. . The television CM audio signal is received by the transmission / reception unit 20a, transmitted to the speaker driving unit 25a, and output from the speaker 25. The remote controller 20 includes a switch 26 for the speaker 25. The switch 26 is a switch for preventing the TV CM sound from being output from the speaker 25 when the user does not want to listen to the TV CM sound.

Next, Example 2 (modified example of Example 1 described in FIGS. 1 and 2) will be described with reference to FIG. In the example of FIG. 3, “programs included in 6 program groups” including “6-A channel program” and “6-B channel program” described in FIGS. 1 and 2 are broadcast from the television station 11. Is about the case.
In this modification, the 6-A channel program starts at time P1 and ends at time V as shown in FIG. For convenience of explanation, this 6-A channel program is composed of nine blocks of main body images from 1 to 9 (each block is a main image of 5 minutes each). It is assumed that a TV commercial image for 5 minutes (see reference numerals 31 and 32 in FIG. 3) is inserted between the block 6 and the block 7, respectively.

  In this modification (Example 2), the TV station 11 broadcasts a 6-B channel program in parallel with the 6-A channel program. The 6-B channel program and the 6-A channel program are simultaneously broadcast from the television station 11 as “programs included in the same 6-channel program group”. As shown in FIG. 3, the 6-B channel program starts at time P1 and ends at time T. The 6-B channel program is composed of nine blocks of images from 1 to 9, and the image of each block consists of a main body image and a television CM image (see reference numeral 33 in FIG. 3). ) Are combined and configured to have a form as shown in FIG.

  In this modified example (Example 2), the TV station 11 also broadcasts a 6-B ′ channel program in parallel with the 6-A channel program and the 6-B channel program. The 6-B ′ channel program, the 6-A channel program, and the 6-B channel program are simultaneously broadcast from the TV station 11 as “programs included in the same 6-channel program group”. The As shown in FIG. 3, the 6-B ′ channel program starts at time Q and ends at time U. The 6-B ′ channel program is composed of nine blocks of images from 1 to 9, and the image of each block consists of a main body image and a television CM image (see reference numeral 34 in FIG. 3). It is composed so as to be in the form as shown in b).

  In FIG. 3, hatched portions indicate that TV commercial images are being broadcast / displayed. Free time before and after the 6-A channel program, 6-B channel program, and 6-B ′ channel program (free time between other programs before and after) ) Is a television commercial image (see 35, 36, 37, 38, 39, 40 in FIG. 3). Note that for these “free time”, any program other than the TV CM image may be inserted.

  Next, the operation of this modification (Example 2) will be described. Before the time point P1, the user belongs to “a program group of the same six channels (all programs in the same group have the same main body image but a different method of providing a TV CM image)” 6 Either the A channel program or the 6-B channel program is selected using, for example, the CM type selection instruction unit 24 of FIG. In addition, during the period from the time point P1 to the time point P2 in FIG. Therefore, the user can switch between the 6-A channel program and the 6-B channel program using the CM type selection instruction unit 24 shown in FIG. That is, the user operates the CM type selection instruction unit 24 of FIG. 2 when the “main image of the 6-A channel program” is currently displayed from the display device 14 (for example, the CM type selection instruction). By pressing the “B” key of the unit 24), the display content of the display device 14 can be switched to “the composite image of the main body image of the 6-B channel program and the TV CM image”.

  Further, during the period from the time R1 to the time R2 in FIG. 3, the user broadcasts the main image of the 6-A channel program and the main image of the 6-B ′ channel program from the television station 11. Thus, the user can switch between the 6-A channel program and the 6-B ′ channel program using, for example, the CM type selection instruction unit 24 shown in FIG. That is, the user operates the CM type selection instruction unit 24 of FIG. 2 when the “main image of the 6-A channel program” is currently displayed from the display device 14 (for example, the CM type selection instruction). By pressing the “B” key of the unit 24), the display content of the display device 14 can be switched to “the composite image of the main body image of the 6-B ′ channel program and the TV CM image”.

  That is, between the time point R1 and the time point R2 in FIG. 3, the main image of the 6-A channel program and the main image of the 6-B ′ channel program are shown in FIG. The main image of the 6-A channel program and the main image of the 6-B channel program are the same as block 3 and block 4 of the 6-A channel program. Since the TV commercial image 31 is inserted between the two, they are not synchronized with each other. Therefore, when the user operates the CM type selection instruction unit 24 in FIG. 2 and presses the “B” key of the CM type selection instruction unit 24 from the time R1 to the time R2 in FIG. The CM type selection signal for selecting and instructing the CM type “B” is wirelessly transmitted by infrared from the transmission / reception unit 20a and input to the channel selection channel specifying unit 16 via the transmission / reception unit 18 as described with reference to FIG. The

  At this time, the selected channel specifying unit 16 (the selected channel specifying unit 16 is the main image of the 6-A channel program, the 6-B channel program, and the 6-B ′ channel program). The information (information shown in FIG. 3) indicating whether or not there is mutual synchronization is obtained in advance by receiving a signal from the television station 11, for example. Based on the CM type selection signal for selecting and instructing the CM type of “B”, it is not automatically “6-B channel program in which the main body image is not synchronized with the main body image of the 6-A channel program”. The tuner unit 13 is controlled so as to select the “6-B ′ channel program whose main body image is synchronized with the main body image of the 6-A channel program”.

  The operation in the case of switching from the 6-A channel program to the 6-B channel or 6-B ′ channel program has been described above. However, during the period from P1 to P2 in FIG. It is possible to switch from a B-channel program to a 6-A channel program, and similarly, from the time point R1 to the time point R2 in FIG. Switching to the A channel program is possible. Further, after the time point S in FIG. 3, the mutual switching between the 6-A channel program and the 6-B channel and 6-B ′ channel programs is performed by synchronizing the respective main body images. This is not desirable because it has not been removed (although if the user thinks that is acceptable, it can be performed by operating the CM type selection instruction unit 24 of the remote controller 20).

  In addition, broadcasting a total of three channels 6-A, 6-B, and 6-C described in FIG. 3 from one television station at the same time or with a predetermined time lag is particularly important in Western countries. However, BS (broadcast satellite) digital broadcasting and terrestrial digital broadcasting that have already been put into practical use and are currently being tested in Japan are sufficiently possible. That is, according to the Nihon Keizai Shimbun article dated March 14, 2000, “BS digital broadcasting experiment begins”, “In Japan, BS digital broadcasting will start from December 2000. WOWOW and each private key station have one wave that can be used for high-definition broadcasts, which is one channel for high-definition high-definition images, but can send information for three channels for conventional video. Therefore, each TV station can use these three channels, for example, even in a drama with the same scenario, a drama with contents centering on the movement of the leading actor, actress, and supporting role for each of the three channels. ”And viewers will be able to select the favorite one from the three channels mentioned above.” It is. Therefore, if “three channels in one wave” assigned to each television station that performs the BS digital broadcasting is used, a total of three channels (6-A, 6-B, And 6-C channels) can be broadcast from one television station simultaneously or via a predetermined time lag.

  Next, a third embodiment of the present invention will be described with reference to FIGS. FIG. 4 is a block diagram showing a transaction apparatus using a TV commercial image according to the fifth embodiment. In FIG. 4, 51 is a receiving unit for receiving TV broadcast radio waves from a TV station, 52 is a tuner unit for selecting (tuning / amplifying) a predetermined channel in the radio waves received by the receiving unit 51, and 53 is A user instruction unit (configured by a remote controller (remote controller) having an infrared transmission unit (not shown)) for a user to input his own instruction (command) to the tuner unit 52 and the like, 54 is provided from the tuner unit 52 A display control unit for displaying predetermined image information or character information on a screen of a display unit 55 (comprising a display device such as a cathode ray tube, a liquid crystal display device, or a plasma display) based on a program signal.

  In the third embodiment, as shown in FIG. 5 (a), the receiving unit 51 displays “in the main body image screen 63 on which the main body image (the content of the drama program in the example of FIG. 5) is displayed. The TV CM image screen 64 on which a TV CM image is displayed on a part (in the present invention, may be the outer peripheral portion of the main body image screen 63) is displayed simultaneously or in parallel or constantly or intermittently. The TV radio wave is received, the radio wave is tuned by the tuner unit 52, and the tuned program (the program in which the main body image screen 63 and the TV CM image screen 64 are displayed simultaneously in parallel) is the display control. Displayed by the unit 54 in the display screen of the display unit 55.

  In FIG. 4, reference numeral 56 denotes an access destination to a TV CM providing destination in the TV CM image screen 64 displayed on the display unit 55 based on a user instruction transmitted from the user instruction unit 53. This is a character recognition unit for recognizing image data (contact data) (for example, character or symbol image data indicating a telephone number or an Internet homepage address) as data (text data = character data). . That is, the character recognition unit 56 is, for example, an Internet homepage provided by a company that manufactures and sells XX coffee that is a target product of the TV CM in the TV CM image screen 64 of FIG. Image data (refer to “www.xxx-xxx” indicated by reference numeral 65 in FIGS. 5A and 5B) is conventionally known character recognition technology (technology for converting image data into character data). For example, text data printed on paper is converted to character data (text data) by using an OCR (optical character reader) that converts text data by inputting it with a scanner. Recognize as a character. That is, for example, when the user designates a range of the homepage address 65 using the user instruction section 53 of the remote controller and wirelessly transmits an instruction “recognize characters” (by the infrared transmission function of the remote controller). The character recognizing unit 56 converts the image data of the range designated portion into character data and recognizes it as characters or symbols (character recognition of the image data).

  In the present embodiment, the television CM image screen 64 displayed on the display unit 55 on the television receiver 50 side in FIG. 5A is further displayed from the television receiver 50 side, for example, with Bluetooth (using radio waves). Wireless transmission to a portable wireless terminal (not shown) such as a cellular phone carried by the user by a wireless communication means using a short-range wireless communication standard) or a short-range wireless communication means using infrared communication. (Transfer) may be used. Then, the TV CM image screen 64 of FIG. 5A is displayed as it is on the display unit of the portable wireless terminal at the user's hand (at this time, desirably, the display of the portable wireless terminal at the user's hand is displayed). Only the TV CM image screen 64 of FIG. 5A is enlarged (as an image that does not include the main body image) and is displayed on the entire display unit. The user can perform an operation (described later) desired by the user with the portable wireless terminal at hand while viewing the television CM image screen 64 displayed on the display unit of the portable wireless terminal. That is, for example, while viewing the television CM image screen 64 displayed on the display unit of the portable wireless terminal, the user displays the portion 65 (FIG. 5 ( b) see)) and using the character recognition unit built in the portable wireless terminal (with the same configuration as the character recognition unit 56 built in the television receiver 50), Is converted to “text data of homepage address”. Then, the user uses the mobile wireless terminal to access the homepage address as the character data by wireless communication means (via the public communication network), and the homepage screen is displayed on the display unit of the mobile wireless terminal at hand. Can be displayed.

  In this case, access to the home page uses the communication function of the mobile wireless terminal (for example, using the “i-mode” function that NTT Docomo has put into practical use as an additional function called the Internet connection service for mobile phones in Japan). Then, the homepage address can be accessed by wireless transmission and connected to the homepage. Then, the user accesses the homepage for ordering products on this homepage, and then this homepage screen for ordering (the order form screen for the user to input his / her name, address, order details, etc.) Is displayed on the display unit of the portable wireless terminal at hand, and the necessary order data is entered at hand, and the entered order data is placed on the homepage from the portable wireless terminal. It can be transmitted wirelessly (via a public communication network) to the destination (such as an e-mail address posted on a home page). In the above, “Example where user enters order data on homepage screen and transmits wirelessly using portable wireless terminal at hand”, in addition to this order, input questionnaire response data of image regarding companies and products In this manner, the user can perform wireless transmission, input data for requesting materials for goods and services, and wirelessly transmit the data using a portable wireless terminal in the same manner.

  Next, in FIG. 4, 57 is an access unit, 58 is a modem connected at one end to the access unit 57 and at the other end to the Internet 59 (in the present invention, it may be a public communication network / network other than the Internet). is there. In FIG. 4, the receiving unit 51, the tuner unit 52, the display control unit 54, the display unit 55, the character recognition unit 56, and the access unit 57 are accommodated in one housing (case) 50. .

  The access unit 57 receives a message from a user who uses the user instruction unit (remote controller) 53, “Access the TV CM provider displayed on the display unit 55 and display the screen of the Internet homepage”. Is received wirelessly, the character (and symbol) data of the homepage address from the character recognition unit 56 is received, and the homepage address uses the modem 58 and the Internet 59 to transmit the data in the television CM provider 60 side. The homepage management server (data transmission / reception management computer) 61 that operates the homepage is accessed. Then, the screen information of the home page acquired by accessing is displayed on the upper side of the main body image screen 63 or the television CM image screen 64 of the display unit 55 (screen composition). FIG. 5B shows the operation at this time. In the figure, reference numeral 66 denotes a homepage screen on the TV CM providing side accessed by the access unit 57 (here, “order form” 66a for ordering goods). And a home page screen 66 displaying the “order button” 66b).

  In the present embodiment, the homepage screen 66 obtained by accessing this homepage (here, the homepage screen 66 displaying the format of the “order form” 66a for ordering products and the “order button” 66b) is displayed. Wirelessly transmitted (transferred) from the television receiver 50 side to a portable wireless terminal such as a cellular phone carried by the user by a short-range wireless communication means such as Bluetooth (using radio waves) or infrared communication. ) Then, the home page screen 66 of FIG. 5B is displayed as it is on the display unit of the portable wireless terminal at hand of the user. For example, the user inputs necessary order data using the portable wireless terminal at hand while viewing the display screen of the portable wireless terminal, and uses the wireless communication function of the portable wireless terminal, to This order data can be transmitted wirelessly (via a public communication network) to the company providing the image or the homepage address (or the e-mail address posted on the homepage screen). In addition, here, we explained an example where the user uses a portable wireless terminal at hand to input order data at hand and wirelessly transmits it. Similarly, wireless transmission, data input and wireless transmission for requesting materials for products and services, and the like can be performed at hand by a user using a portable wireless terminal.

  As described above, according to the third embodiment, the user can display the TV program on the TV CM image screen 65 displayed in parallel with the main body image screen 64 while watching the TV program according to his / her instruction. The home page screen can be displayed on a part of the screen of the display unit 55 by accessing the access destination to the TV CM provider.

  In the third embodiment, if a numeric string of telephone numbers of telephone numbers for receiving inquiries from customers on the TV CM providing side is displayed on the TV CM image screen 65, the user can display the user instruction block. An instruction is sent from 53, and the character recognition block 56 is made to recognize the telephone number, and by the telephone number, the customer in the TV CM providing side 60 from the access unit 56 through the modem 58 and the Internet 59 is sent. Inquiry telephone device (Internet phone device adopting Internet protocol) 62 is called, and the user's telephone device 70 and the television device 62 on the TV CM providing side are connected, and the television device is connected. While watching the program, you can talk to the TV commercial provider on the phone.

  In addition, when the numeric string of the telephone number of the telephone for accepting an inquiry from the customer on the TV CM providing side is displayed in the TV CM image screen 65, the user is allowed to recognize the telephone number. The function of “calling the phone number” is already compatible with the i-mode as a “phone-to-function” used in an Internet service using a mobile phone called “i-mode” by NTT DoCoMo, for example. Built in mobile phones. In the “phone-to-function” that this i-mode compatible mobile phone has, for example, an Internet home page is displayed on the liquid crystal screen of the mobile phone, and the phone number displayed in the home page screen is displayed. This is a function to make a call to the phone number when specified / selected. Similarly, the i-mode compatible mobile phone displays an Internet homepage on the mobile phone's LCD screen, and designates / selects the address (URL) of another homepage displayed on the homepage screen. Then, there is also a function of jumping to (accessing to) the home page, but this is the same mechanism as the phone-to-function.

  In the third embodiment, the “TV CM provider 60” is only “a TV CM provider company that produces, sells or provides products / contents / services that are targeted for TV CM”. "Accepting a request or delegation from the TV CM provider, receiving orders for products, contents, and services produced, sold, or provided by the TV CM provider, providing detailed information on the products, contents, and services, It may be an “order-taking and customer service agent company” that handles complaints from customers of the products and services and other customer services for TV commercial providers.

  In the third embodiment, characters / graphics such as a homepage URL (address) (see reference numeral 65 in FIG. 5B) and a telephone number are included in the TV commercial image 64 in FIGS. 5A and 5B. Alternatively, a technique for embedding an image is already known. For example, page 23 of “Nikkei Net Business May 2000” published by Nikkei Business Publications, Inc. has an article titled “Sony, marketing with images” with the following content. “Sony received an exclusive license for technology called IP3 developed by the venture company Vision Arts (Chuo-ku, Tokyo) on February 16, 2000. This IP3 is an image that companies use on their websites. ”Provides a means for embedding additional information into a file and utilizing it for marketing, etc. IP3 is a technology for embedding various information such as a home page URL and application activation in an image file.”

  Next, a fourth embodiment of the present invention will be described with reference to FIGS. FIG. 6 is a block diagram showing a transaction apparatus using a TV commercial image according to the fourth embodiment. In FIG. 6, 52 a displays a “main image received by the receiving unit 51 and a TV CM image that is displayed on a part of the main image or an outer peripheral portion thereof simultaneously or intermittently in parallel. This is a tuner section for tuning the TV broadcast radio wave carrying the “including program”. In FIG. 6, 52 b tunes “TV CM image link data linked with the TV CM image broadcast by data broadcasting using a gap between TV broadcast waves” received by the receiving unit 51. (This data broadcasting tuner unit 52b is “a main body image interlocking with the main body image that is broadcast by a data broadcast that is broadcast using a gap of a TV broadcasting radio wave”. It can also be used to tune "data"). The tuner unit 52a and the data broadcast tuner unit 52b may be configured as one tuner unit 52 (having a conventionally known configuration) as hardware.

  In FIG. 6, the data broadcast tuner unit 52b receives the instruction from the user (or may be always), and the TV CM linked data broadcast by the data broadcast (simultaneously with the main body image on the display unit 55). The TV CM image link data linked with the TV CM image displayed in parallel is selected and sent to the display control unit 54. When receiving an instruction from the user instruction unit 53, the display control unit 54 is linked to TV CM image data broadcast by the data broadcast (consisting of characters, symbols, figures, images (still images or moving images), etc.) Is displayed on the main body image screen or the television CM image screen or superimposed on the outer periphery of the main body image screen (by combining the images).

  In addition, the data broadcasting tuner unit 52b, when instructed by a user (or may be always), the main image interlocking data (main image displayed on the display unit 55) broadcast by data broadcasting. Is selected and sent to the display control unit 54. When there is an instruction from the user instruction unit 53, the display control unit 54 displays main body image interlocking data (consisting of characters, symbols, figures, images (still images or moving images), etc.) broadcast by the data broadcast. Then, it is displayed on the main body image screen or the television CM image screen or superimposed on the outer periphery of the main body image screen (by combining the screens). That is, in the fourth embodiment, the display screen of the display unit 55 includes a main body image screen 73 (see FIG. 8), a television CM image screen 74 (see FIG. 8), and a television CM image linked data screen 76 (see FIG. 8). 8) and a screen (not shown) of main body image interlocking data can be displayed simultaneously.

  In this case, as a display method of the screen of the TV CM image, the screen of the TV CM image interlocking data, and the screen of the main body image interlocking data, a part of the main body image and the main body image are partially included. A method of displaying in an overlapping manner, a method of reducing the main body image screen and displaying it in the remaining area other than the main body image screen of the display screen of the display unit 55 (see reference numeral 4 in FIG. 1B), etc. Is possible.

  Here, the “main body image interlocking data” will be described. “Main body image link data” when the main body image is a sports program is, for example, game score data, player performance data, data of other games, and the like. In addition, when the main body image is a drama or movie, the “main body image link data” includes, for example, commentary about the drama or movie, profile data of actors appearing in the drama or movie, and the drama or movie. Data useful for users to purchase clothes and daily necessities worn by an actor. The “main body image link data” when the main body image is news is, for example, explanation of the news, data of news related to the news, and the like.

In FIG. 6, reference numeral 71 denotes a memory for temporarily recording TV CM image link data selected by the data broadcasting tuner unit 52b. In FIG. 6, reference numeral 72 denotes an access on the TV CM provider side in the TV CM image link data selected by the data broadcasting tuner unit 52 b and recorded in the memory 71 according to an instruction from the user instruction unit 53. This is an access data acquisition unit for acquiring destination data (data such as telephone numbers and Internet homepage addresses).
In FIG. 6, the configuration other than the configuration described above is almost the same as the configuration in FIG.

  Next, the operation of the fourth embodiment will be described with reference to FIG. In the fourth embodiment, the main body image screen 73 and the television CM image screen 74 are displayed in a partially overlapped state simultaneously and in parallel by a broadcast wave from a television station (FIG. 7A). )reference). In the fourth embodiment, when the user gives an instruction using the user instruction section (remote controller) 53, the data broadcast tuner section 52b displays the TV CM image linked to the “broadcast TV CM image 74” broadcast by the data broadcast. “Linked data” is selected and sent to the display control block 54. The display control block 54 displays the transmitted TV CM image link data screen 76 on the main body image screen 73 of the display unit 55 (see FIG. 7B).

  In the fourth embodiment, the TV commercial image link data screen 76 (broadcasted by data broadcasting) includes a button 76a “Go to product / service order homepage”, “Request for product / service materials (detailed information) A button 76b, "to a questionnaire response homepage for products / services", and a button 76d, "to an inquiry (contact) reception phone for product providers" button 76d. (Menu button) is displayed (note that although not shown in the TV commercial image link data screen 76 in FIG. 7B, “(product of TV commercial)” Buttons such as “go to customer complaint homepage” and “go to other customer service homepage” are also possible). Each of the displayed four buttons 76a to 76d is broadcast (in data broadcasting) with access data such as a predetermined home page address or telephone number, and is selected by the data broadcasting tuner unit 52b. Bureau. That is, these homepage addresses and telephone numbers are not displayed on the screen indicated by the reference numeral 76 on the display unit 55, but are broadcast by data broadcasting as part of TV CM image link data. The tuner is selected by the tuner unit 52b and recorded in the memory 72 in association with the information of the four buttons. As described above, in the fourth embodiment, data such as the homepage address on the TV CM provider side is not displayed, but graphics, images, names (character strings), and the like such as buttons 76a to 76d associated therewith are displayed. Alternatively, the user may select and click the graphic, image, or name (character string) and cause the access unit 57 to acquire address data associated therewith.

  In the present embodiment, the TV commercial image link data screen 76 (broadcasted by data broadcasting) is further displayed from the television receiver 50 side, for example, near Bluetooth (using radio waves) or infrared communication. The distance wireless communication means may wirelessly transmit (transfer) to a mobile wireless terminal such as a mobile phone carried by the user. Then, the TV CM image link data screen 76 (broadcast by data broadcasting) of FIG. 7B is displayed as it is on the display unit of the portable wireless terminal at hand of the user. The user can perform an operation desired by the user while looking at the display screen of the portable wireless terminal. For example, the user desires “access to homepage” while viewing the TV CM image linked data screen 76 (broadcast by data broadcasting) displayed on the display unit of the portable wireless terminal. When the portable wireless terminal at hand is operated, the button 76a of “to order homepage” on the screen 76 is selected (clicked), and the selected data is transferred to the communication function of the portable wireless terminal (eg, NTT in Japan). By using the “i-mode” function that has been put into practical use as an additional function of mobile phones by DOCOMO, etc., it is possible to access the homepage address by wireless transmission and connect to the homepage. The user connects to the order homepage, and then displays the order homepage screen (in which the order form is posted) on the display unit of the portable wireless terminal at hand, while obtaining the necessary order data. You can send the entered order data wirelessly (via the public communication network) from your mobile phone to the ordering party (e-mail address, etc.) posted on the homepage. it can. The above described “an example in which a user uses a portable wireless terminal at hand to input order data and wirelessly transmit”, but in addition to this order, input of questionnaire responses and image transmission of images regarding companies and products, products, In the same manner, data input and wireless transmission for requesting materials for services and services can be performed by a user at hand using a portable wireless terminal.

  Now, in a state where the screen of FIG. 7B is displayed, the user uses the user instruction unit 53 to “go to the ordering home page” in the TV CM image link data screen 76 of FIG. 7B. Button 76a is selected and clicked (execution is instructed). Then, the access data acquisition unit 72 of FIG. 6 has the memory 71 transmit homepage address data recorded in the memory 71 in association with the button 76a “to order homepage”. Then, the access data acquisition unit 72 sends the home page address data acquired from the memory 71 to the access unit 57. The access unit 57 accesses the homepage management server 61 of the TV CM provider 60 connected to the Internet 59 via the modem 58 and the Internet 59 using the sent homepage access data, “Homepage” is accessed, and information on the homepage screen is sent to the display control unit 54. The display control unit 54 displays the sent homepage screen information in a state of being partially overlapped with the television CM image link data screen 76 and the main body image screen 73 (see FIG. 7C).

  In addition, on the TV commercial image link data screen 76 of FIG. 7 (b), “to the homepage for handling complaints from customers about products / services” (for TV commercials), “for other customer services” It is also possible to display a button such as “to the homepage of the user” so that the user can access the homepage.

  The user orders the price settlement data such as his / her name, address, and credit number in the format of the “order form” 77a in the product ordering homepage screen 77 displayed on the display unit 55 in this way. If necessary items such as the number of products are input, and then the user clicks the “order button” image 77b in the homepage screen 77 with a mouse, the access unit 57 causes the order form data to be It is transmitted to the product order homepage management server 61, and the order of the product and its price settlement can be completed. The above describes the operation when accessing the “Product Ordering Homepage” according to the user's instructions. Basically, when accessing the “Products Material Request Homepage” and “Product Survey Response Homepage” It is the same. Also, when the user selects the button “To customer inquiry phone” on the screen 76 in FIG. 7B, the access unit 57 acquires the access data acquisition unit 72 from the memory 71. Based on the received telephone number data, the telephone 58 for receiving an inquiry from the customer in the TV CM providing side 60 is called via the modem 58 and the Internet 59, and the user's telephone 70 and the TV CM are provided. The user can make a telephone call with the TV CM provider side 60 while watching the TV program by connecting the telephone device 62 on the side.

  In this embodiment, the homepage screen 77 obtained by accessing this homepage (here, the homepage screen 77 displaying the format of the “order form” 66a for ordering the product and the “order button” 77b is displayed. A portable wireless terminal such as a mobile phone carried by the user from the television receiver 50 side by a short-distance wireless communication means such as Bluetooth (using radio waves) or infrared communication in accordance with a user instruction. Wireless transmission (transfer) may be performed (not shown). Then, the home page screen 77 of FIG. 7C is displayed as it is on the display unit of the portable wireless terminal at hand of the user. For example, the user inputs the order form format 77a in the home page screen 77 of FIG. 7C displayed on the display unit of the portable wireless terminal while viewing the display screen of the portable wireless terminal. Enter the necessary order data in the frame, and then use the wireless communication function of the portable wireless terminal to provide the e-mail address or the homepage address (or homepage screen) of the company providing the TV CM image. This order data can be transmitted wirelessly (via a public communication network) to an electronic mail address posted on the Internet. In addition, here, we explained an example where the user uses a portable wireless terminal at hand to input order data at hand and wirelessly transmits it. Similarly, wireless transmission, data input and wireless transmission for requesting materials for products and services, and the like can be performed at hand by a user using a portable wireless terminal.

  Next, a transaction apparatus using a television CM image according to the fifth embodiment of the present invention will be described with reference to FIGS. The transaction apparatus according to the fifth embodiment has the same basic configuration as that described with reference to FIG. However, in the fifth embodiment, the “button for instructing to access the home page on the TV CM providing side” as shown in FIG. 81 is different from the transaction apparatus of the fourth embodiment in that a “button for instructing access to a telephone for receiving inquiries from customers on the TV CM providing side” 82 is provided in advance. Yes. However, since the other points are the same as those of the transaction apparatus of FIG. 6, the description of the operation of the fifth embodiment will be described below with reference to FIG.

  In the fifth embodiment, first, as shown in FIG. 8B, a main body image screen 73 is displayed on the display unit 55, and further, a television CM image screen 74 is superimposed on a part thereof. ing. At this time, although not displayed on the display unit 55, TV CM image link data linked with the TV CM image is broadcast by data broadcasting, tuned by the data broadcasting tuner unit 52b, and sent to the memory 71. The data is temporarily recorded in the memory 71. The TV CM image link data broadcasted by this data broadcast and recorded in the memory 71 is not displayed on the display unit 55 (recorded in the memory 71) according to a user instruction.

  Next, when the user desires to view the homepage on the TV CM provider side of the displayed television CM image screen 74, the user designates the “homepage access instruction for homepage access” in the user instruction section (remote control) 53. Press the button “81”. Then, a command signal “Access the homepage on the TV CM providing side” is wirelessly transmitted from the user instruction unit 53 to the access data acquisition unit 72 and the access unit 57. Then, the access data acquisition unit 72 accesses the memory 71, acquires the homepage address data on the TV CM provider side in the TV CM image link data recorded in the memory 71, and accesses this address data. Send to part 57. Based on the sent homepage address data, the access unit 57 accesses the homepage management server 61 of the television CM provider 60 connected to the Internet via the modem 58 and acquires the homepage screen information. Then, the access unit 57 transmits the acquired screen information of the home page to the display control unit 54. The display control unit 54 partially displays the transmitted homepage screen information on the main body image screen 73 and the television CM image screen 74 displayed on the display unit 55 (FIG. 8C). reference).

  In the fifth embodiment, when the user wants to call the customer inquiry phone on the TV CM provider side of the TV CM image displayed on the display unit 55, the user instructs the user instruction unit (remote control). ) 53 “button for instructing access to a telephone inquiry reception telephone on the TV CM provider side” 82. Then, a command signal “Please access the customer inquiry reception phone on the TV CM providing side” is wirelessly transmitted from the user instruction unit 53 to the access data acquisition unit 72 and the access unit 57. Then, the access data acquisition unit 72 accesses the memory 71 and obtains the telephone number data of the telephone inquiry reception telephone device on the TV CM provider side in the TV CM image link data recorded in the memory 71. The telephone number data is acquired and sent to the access unit 57. The access unit 57 makes a telephone call to an Internet telephone (Internet telephone) 62 on the TV CM providing side 60 connected to the Internet via the modem 58 based on the telephone number data sent. Then, the user's telephone 70 is connected to the television CM providing telephone 62. Therefore, the user can make a call with the TV CM provider while watching the TV program.

  In the third embodiment, the “TV CM provider 60” is only “a TV CM provider company that produces, sells, or provides products / contents / services that are targeted for TV CM”. "Accepting a request or delegation from the TV CM provider, receiving orders for products, contents, and services produced, sold, or provided by the TV CM provider, providing detailed information on the products, contents, and services, It may be an “order-taking and customer service agent company” that handles complaints from customers of the products and services and other customer services for TV commercial providers.

(Extended)
In the third and fourth embodiments, the “homepage screen provided by the TV CM provider acquired by the access unit 57” (see 66 in FIG. 5, 77 in FIG. 7, and 78 in FIG. 8). ) Is displayed on a part of the main body image screen 73, but in the present invention, it may be displayed on the outer periphery of the main body image screen 73 (that is, the size of the main body image screen 73 is reduced). In addition, the homepage screens 66, 77, and 78 may be displayed on the outer periphery of the screen of the display unit 55 where the reduced main body image screen 73 is not displayed. Further, in the present invention, the homepage screen is not displayed on the display unit 55, but on a display screen of a remote control (user instruction unit) 53 held by the user or a terminal such as a mobile phone held by the user. You may make it display on a display screen.

  In the fourth embodiment described above, the screen 76 (see FIG. 7) of “TV CM image linked data broadcast by data broadcasting” is displayed on a part of the main body image 73 of the display unit 55. In the present invention, the image may be displayed on the outer periphery of the main body image screen 73 (that is, the size of the main body image screen 73 is reduced and the reduced main body image screen 73 is displayed in the screen of the display unit 55). The TV CM image link data screen 76 may be displayed on the outer periphery that is not displayed. Also, in the present invention, the TV CM image link data screen 76 is not displayed on the display unit 55, for example, the display screen of a remote control (user instruction unit) 53 held by the user, or the user holds it. You may make it display on the display screen of terminals, such as a mobile telephone.

  FIG. 9 shows an example of a main body image and a TV CM image displayed simultaneously on the TV screen in each embodiment of the present invention (Examples 1 to 5 described above). In the example of FIG. 9, the substantially triangular television CM images 81 a and 81 b each having a base opposite to the central portion of the main body image 80 at one, two, or all of the four corners of the substantially rectangular main body image 80. , 81c, 81d are arranged and displayed. That is, in FIG. 9A, a substantially triangular television CM image 81 a is displayed at the same time as the main body image 80 at the lower left corner of the main body image 80. In FIG. 9B, substantially triangular television CM images 81a and 81b are displayed in parallel with the main body image 80 at the lower left corner and upper right corner of the main body image 80, respectively. ing. In FIG. 9C, substantially triangular television CM images 81a, 81b, 81c, 81d are displayed in parallel with the main body image 80 at all four corners of the main body image 80, respectively. ing.

  As described above, in the example of FIG. 9, the television CM images 81 a to 81 d are displayed in part or all of the four corners of the substantially rectangular main body image 80. Therefore, it is the center of the viewer's field of view (the part that the viewer watching the content is particularly interested in) when viewed visually (as viewed from the mutual positional relationship between the TV CM image and the main body image). The TV commercial images 81a to 81d hardly affect the central portion of the main body image 80 and its peripheral portion. Therefore, when viewed from the position, the presence of the TV CM images 81a to 81d does not hinder or hinder the viewing and viewing of the main body image 80.

  Further, in the example of FIG. 9, each of the TV CM images 81a to 81d is formed in a substantially triangular shape having a base in the direction of the central portion of the main body image 80 (having a base opposite to the central portion). For this reason, the main body that is the center of the viewer's field of view (the part that the viewer who is watching the content is particularly interested in) visually sees (from the relationship between the shape of the TV CM image and the main body image). The television commercial images 81a to 81d hardly affect the central portion of the image 80 and its peripheral portion. Therefore, in the example of FIG. 9, the presence of each of the TV CM images 81a to 81d substantially effectively prevents the viewer from interfering with or obstructing the viewing and appreciation of the main body image 80 that is the program content. Will come to be.

1 Display device 2 Display unit

Claims (10)

A first channel for displaying a television program configured to temporarily suspend all display of the main body image in the middle of the television program and display a television commercial image only during that time;
In the middle of a TV program, the display of the main body image is continuously displayed without being interrupted, that is, from the start to the end of one program having the main body image as a constituent element. The main body image is not interrupted for the insertion of the image, and “at the same time as the main body image, at least a part of the main body image or a part of the outer periphery of the main body image” A second channel for displaying a television program configured to display a “TV CM image to be displayed” constantly or intermittently,
A broadcast method for a program including a television CM image, wherein the broadcast station transmits the program by television radio broadcast, cable television broadcast, or internet broadcast. A first channel for displaying a television program configured to temporarily suspend all display of the main body image at least twice in the middle of the television program and display a television commercial image only during that time; ,
In the middle of the TV program, the display of all the main images is temporarily interrupted by a number less than the number of times in the program of the first channel, and the TV CM video is displayed only during that time, and all the main images are displayed. Even when the display of the main image is not temporarily interrupted, “a television that is displayed constantly or intermittently on a part of the main image or at least a part of the outer periphery of the main image simultaneously with the main image. A second channel for displaying a television program configured to display a “CM image”,
A broadcast method for a program including a television CM image, wherein the broadcast station transmits the program by television radio broadcast, cable television broadcast, or internet broadcast. A first channel for displaying a television program configured to temporarily suspend all display of the main body image in the middle of the television program and display a television commercial image only during that time;
The same main image as the main image of the program of the first channel is continuously displayed without being interrupted in the middle of the program, that is, one program having the main image as a component is started. Until the process is finished, the main body image is not interrupted for the insertion of the TV commercial image, and "a part of the main body image or A second channel for displaying a television program configured to display a `` TV CM image to be displayed '' constantly or intermittently on at least a part of the outer periphery of the main body image;
Broadcast of a program including a TV CM image, which is transmitted simultaneously or through a predetermined time lag from a broadcasting station side by TV radio broadcast, cable TV broadcast, or Internet broadcast Method. A first channel for displaying a television program configured to temporarily suspend all display of the main body image at least twice in the middle of the television program and display a television commercial image only during that time; ,
A television program including the same main body image as the main image of the first channel program, and temporarily suspending all display of the main image by a number less than the number of times in the first channel program. In the meantime, when the TV CM video is displayed only during that time and all the display of the main body image is not temporarily interrupted, “a part of the main body image or the outer periphery of the main body image is simultaneously executed in parallel with the main body image”. A second channel for displaying a television program configured to display a “TV CM image to be displayed” on at least a part of the unit constantly or intermittently,
Broadcast of a program including a TV CM image, which is transmitted simultaneously or through a predetermined time lag from a broadcasting station side by TV radio broadcast, cable TV broadcast, or Internet broadcast Method. In any one of Claim 1-4,
Displayed as a part of the program of the second channel “displayed at the same time or in a part of the main image or at least a part of the outer periphery of the main image at the same time or in parallel with the main image. The “TV CM image” is a user's recorded TV program image on the TV program display device side of the user among “a plurality of TV CM image data transmitted simultaneously by the data broadcasting radio wave from the TV station”. A broadcast method for a program including a TV commercial image, which is selected based on user attributes such as sex, age group, occupation, hobby, and preference. “TV program transmitted by TV radio broadcast, cable TV broadcast, or Internet broadcast including the first type of TV CM image that is temporarily interrupted and temporarily inserted during the display of the main image of the TV program. ”On the display device, a first television program display means,
The display of the main image of the TV program is continuously displayed without interruption in the middle, that is, during the period from the start to the end of one program having the main image as a component, the TV CM image The second image displayed constantly or intermittently on a part of the main body image or at least a part of the outer peripheral portion of the main body image without interrupting the main body image halfway for insertion A second TV program display means for displaying on the display device a "TV program transmitted by TV radio broadcast, cable TV broadcast, or Internet broadcast" on which a type of TV CM image is displayed;
TV CM image type selection means for selecting which of the first type TV CM image and the second type TV CM image to display a program including the type of TV CM image;
TV CM image type switching means for causing the display device to display a TV program including the TV CM image of the selected type based on a signal from the TV CM image type selection means;
A TV CM image type switching device characterized by comprising: "TV program transmitted by TV radio broadcast, cable TV broadcast, or Internet broadcast" including the first type of TV CM image that is temporarily interrupted and temporarily inserted during the display of the main image of the TV program. A first TV program display means for displaying on a display device;
The television program includes the same main body image as the main body image displayed by the first television program display means, and the display of the main body image of the TV program is continuously displayed without being interrupted, that is, From the start to the end of one program with the main body image as a constituent element, the main body image is not interrupted for insertion of a TV commercial image, and the main body image is not interrupted. "TV program transmitted by TV radio broadcast, cable TV broadcast, or Internet broadcast" in which a second type of TV CM image that is displayed constantly or intermittently is displayed in part or the outer periphery of the main body image A second television program display means for displaying on the display device;
The main image of the program including the first type of TV CM image and the main image of the program including the second type of TV CM image are broadcast in advance in synchronization with each other, and the first or second While displaying a program including any one type of TV CM image, the user changes from displaying a program including the one type of TV CM image to displaying a program including the other type of TV CM image. When switching is desired, the TV CM image type switching means for causing the display device to display the “program including the TV CM image of the type that the user desires to switch”;
A TV CM image type switching device characterized by comprising: “TV radio broadcast, cable TV broadcast, or Internet broadcast configured to temporarily suspend all display of the main body image at least twice in the middle of a TV program and display TV CM video only during that time. First television program display means for causing the display device to display the “television program transmitted by”,
The display of all the main body images is temporarily interrupted by the number of times less than the number of times in the program of the first channel, and the TV CM video is displayed only during that time, and all the display of the main body images are temporarily displayed. Even when there is no interruption, “TV CM image that is displayed constantly or intermittently at the same time or in parallel with the main body image or at least at a part of the outer periphery of the main body image” is displayed. A second television program display means for displaying on the display device a "television program transmitted by television radio broadcast, cable television broadcast, or internet broadcast",
TV CM image type selection means for selecting which of the first type TV CM image and the second type TV CM image to display a program including the type of TV CM image;
TV CM image type switching means for causing the display device to display a TV program including the TV CM image of the selected type based on a signal from the TV CM image type selection means;
A TV CM image type switching device characterized by comprising: “TV radio broadcast, cable TV broadcast, or Internet broadcast configured to temporarily suspend all display of the main body image at least twice in the middle of a TV program and display TV CM video only during that time. First television program display means for causing the display device to display the “television program transmitted by”,
A television program that includes the same main body image as the main body image displayed by the first television program display means, and displays all of the main body images a number of times less than the number of times in the program of the first channel. When temporarily interrupting and displaying the TV CM video only during that time, and not temporarily interrupting all the display of the main body image, “a part of the main body image or the part of the main body image or the "TV program transmitted by TV radio broadcast, cable TV broadcast, or Internet broadcast" configured to display a "TV CM image to be displayed always or intermittently" on at least a part of the outer periphery of the main body image. A second television program display means for displaying on the display device;
The main image of the program including the first type of TV CM image and the main image of the program including the second type of TV CM image are broadcast in advance in synchronization with each other, and the first or second While displaying a program including any one type of TV CM image, the user changes from displaying a program including the one type of TV CM image to displaying a program including the other type of TV CM image. When switching is desired, the TV CM image type switching means for causing the display device to display the “program including the TV CM image of the type that the user desires to switch”;
A TV CM image type switching device characterized by comprising: In any of claims 6 to 9, further
A portable speaker device that the user uses at hand,
TV CM audio extraction means for extracting an audio signal corresponding to the second type TV CM image from a transmission signal of the TV program;
TV CM audio transmission means for wirelessly transmitting TV CM audio from the TV CM audio extraction means to the outside;
Speaker control means for outputting TV CM sound from the portable speaker device based on a TV CM sound signal from the TV CM sound transmitting means;
A TV CM image type switching device characterized by comprising:

Images