JP6675572B2 - Program broadcasting system and CM providing system for programs - Google Patents

Description

  The present invention relates to a system for transmitting programs, a system for reproducing programs, and a system for providing commercials to programs.

  Conventionally, television programs broadcast by commercial TV stations include programs such as dramas, sports broadcasts, and news. In each case, the entire main body image of the program is temporarily (sometimes for several minutes or several times). (For 10 seconds), and a television commercial is inserted during that time.

JP-A-10-79711

  However, once the main image of such a program is completely interrupted and a TV commercial is inserted, it is a viewer's belief that although a program has been watched intensively, it is forcibly interrupted on the way. It will be "obstructed", and it is not uncommon for it to be "getting upset". And, in the broadcast program of the game of professional baseball, there are a few "deviations to prevent viewers from being distracted", such as inserting TV commercials at the interval of the offense and defense change, but drama and Such a device cannot be taken in news programs and the like, and in fact, it is causing great inconvenience to viewers.

  As described above, in the past, “inserting a full television commercial in the middle of a television program” has been performed by forcing the program viewer (user) to be inconvenienced. (Private Video Recorder) "has begun to be developed, and the situation has been different. The PVR is provided with a large-capacity hard disk, and records a whole TV program for one day, one week, or one month, for example, according to a user's instruction. If this PVR becomes widespread, users will no longer need to “sit in front of the TV before the program starts” as in the past, and they can always watch the PVR-recorded TV program at any time they like. It is said that the “time-shifting viewing style” will become popular. In addition, in this “time shift” viewing style, most users, when playing back a recorded TV program, skip only the entire TV commercial inserted in the middle of the main image of the program and play it back. It is said that it will be. That is, the conventional method of “inserting a full television commercial in the middle of the main image” presupposes a viewing style in which a user watches a television program broadcasted from a television station in real time. However, the above-mentioned "time shift" viewing style is not economically feasible (most viewers skip the television CM when playing a program and play it back, so the economic value as a CM is lost).

The inventions proposed by the present application have been made by focusing on such problems of the related art. That is, (1) One invention proposed by the present application is to eliminate or reduce the inconvenience of the viewer being aroused because the viewer's concentration or immersion is interrupted due to the presence of a CM in the program, and the viewer is aroused. possible, and to provide the program transmission, etc. system, program reproduction and the like systems, and CM providing system to the program. Also, (2) an invention proposed by the present application is to provide a system for transmitting programs, a system for reproducing programs, and a CM for programs, which can shorten the entire time of a program and save TV viewing time for busy viewers. The purpose is to provide a providing system. Also, (3) the invention proposed by the present application is a program transmission system, a program reproduction system, and a program that can enhance a CM effect even when a viewer is not interested in a main body image of a drama or the like and cannot concentrate. The purpose of this is to provide a CM providing system for (4) One invention proposed by the present application is to broadcast a program that can maintain the effectiveness of a TV commercial even if the viewing style of “time shift” becomes widespread in the future due to the spread of PVR (Private Video Recorder). it can be equal, and to provide the program transmission, etc. system, program reproduction and the like systems, and CM providing system to the program.

(Glossary etc.)
In the present invention, the “television (television receiver)” is a concept including a terrestrial television, a BS (broadcast satellite) broadcast television, a CS (communication satellite) service, a CATV (cable television), an Internet broadcast receiving device, and the like. is there. The “television” of the present invention includes a device that can receive “Internet broadcasting, which is a broadcasting service using an Internet line”. Here, the “Internet broadcast” is a broadcast using the Internet, and transmits or provides a predetermined program to a large number of users using, for example, a push technology or a streaming distribution technology. .

  In the present invention, "a television CM image that is always or intermittently displayed on a part of the main body image or at least a part of the outer peripheral part of the main body image" is, for example, at an upper end or a lower end of the main body image. There may be a headline (telop) type CM displaying characters, still images or moving images, and a banner type CM displaying characters, still images or moving images in a small window format on a part of the main body image.

The “television program image in which the television CM image is displayed concurrently, always or intermittently with the main image” in the present invention is, for example, a television station that “one image obtained by combining the main image and the television CM image. "On a radio wave to be broadcasted. (Note that the" TV program image in which the TV commercial image is displayed simultaneously or concurrently with the main image, always or intermittently, " A television station may separately create a main body image and a television CM image, and “multiplex” and broadcast a radio wave carrying each of the images.)
That is, conventionally, in a BS (broadcasting satellite) digital broadcast, a content image (eg, a relay program of a sports game) serving as a main body of a program and related data (eg, past data of a sports player participating in the sports game) are displayed. (Data of results and profiles) are broadcast as separate data and “multiplexed with each other” as radio waves (for example, see Japanese Patent Application Laid-Open No. 11-203219, Kaihei 11-53441). In the present invention, the respective radio waves may be television program images broadcast or the like "separately" and "multiplexed with each other", but the main body image and the CM image are more integrated. It is more desirable that the “one image in which the main body image and the television CM image are synthesized” (which is “synthesized”) be broadcast on radio waves . Such a “one image in which the main body image and the television CM image are synthesized” in which the main body image and the CM image are integrated (“composited”) is broadcast on a radio wave. since the user can erase only from the screen while the TV CM image to display the main image is very difficult, for the sponsors of the TV CM can be more reliably CM effect (contrast, If the radio wave of the main body image and the radio wave of the TV commercial image are broadcasted separately or multiplexed, it is possible for the user to delete only the TV commercial image from the screen with the main body image displayed. Since it is relatively easy, it becomes difficult for the sponsor company to make the CM effect more reliable because the user can erase the TV commercial image relatively easily.)

In the present invention, the “television CM image” refers to an image of a commercial message broadcasted or displayed on a television. In the present invention, the “TV commercial image” is usually “for advertising a product or service of a private company”. For advertising ”and the like.
In the present invention, the “television CM image” is composed of elements such as characters, symbols, figures, or images (still images or moving images). In the present invention, the “television CM image” is usually “a combination of characters and images”, but other than that, “a combination of characters and graphics” , "Composed of only characters (for example, a television commercial image composed of only characters indicating company names, product names, service names, etc.)", or "composed of only graphics".
In the present invention, the object of the “TV CM” includes not only goods or services but also contents distribution services such as computer programs, movies, music, and book data (also included in the “broadly defined services”). Including.

  In the present invention, the “main body image of a program” refers to an image forming a content of a program such as news, movie or drama, sports broadcasting, documentary, music, and education. That is, in the present invention, the content portion of the program and the TV commercial portion are regarded as components of "one program". In other words, in the present invention, it is considered that among the images constituting the "program", there are a "body image" which is an image of the content portion, a "TV commercial image", and the like. As described above, in the present invention, both the main body image and the television commercial image are regarded as elements constituting “one program”.

  In the present invention, “TV CM provider” refers to “TV CM provider that is a company that produces, sells or provides products, contents or services targeted by TV CM” and “TV CM provider”. In response to a request or delegation from, a TV commercial provider accepts orders for goods, contents or services produced, sold or provided, provides detailed information on the goods, contents or services, and receives requests from customers of the goods or services. Order receiving and customer service agency that responds to complaints and provides other customer services for TV commercial providers (TV station itself or its affiliates can be this agency). It is a concept that includes.

  In one embodiment of the present invention, when the user accesses the television commercial providing side based on “data indicating the access destination to the television commercial providing side in the television commercial image” and acquires the homepage screen, the homepage screen is acquired. Can be displayed on a part of the main body image or the TV commercial image or on the outer peripheral portion of the main body image. May be displayed on the display screen of the user, the display screen of the mobile phone at hand of the user, or the screen of another display device.

  In one embodiment of the present invention, “TV CM image linked data broadcasted by data broadcasting” can be displayed on the main image or a part of the TV CM image or on the outer peripheral portion of the main image. The above-mentioned “TV CM image linked data broadcasted by data broadcasting” is displayed on a display screen of a remote controller (a mobile terminal for operating a TV) at hand, a display screen of a mobile phone at hand of the user, or other May be displayed on the screen of the display device.

  In one embodiment of the present invention, the user accesses the television commercial providing side based on “data indicating the access destination to the television commercial providing side in the television commercial image linked data broadcasted by the data broadcasting” and displays the homepage screen of the television commercial providing side. When the “homepage screen” is acquired, the “homepage screen” can be displayed on a part of the main body image or the TV commercial image or on the outer peripheral part of the main body image. May be displayed on a display screen of a remote controller (a mobile terminal for television operation), a display screen of a mobile phone at hand of the user, or a screen of another display device.

  In the present invention, "the display of the main body image of the television program is continuously displayed without interruption in the middle" means that the main body image is not interrupted halfway for inserting the TV commercial image. It means to keep it.

  Note that, in the present invention, "the main body image of the main body of the television program of the display device that displays the television program received by the television receiver, or at least a part of the outer periphery thereof, The "program for displaying a TV commercial image simultaneously or concurrently with the image, always or intermittently" means "the program from the start to the end of one program having the main body image as a component." In order to insert a TV commercial image several times, the program may be a program in which the main body image is interrupted halfway (a conventional TV program with a commercial CM and a TV commercial). That is, in the present invention, the program may be a mixture of the coexistence type CM and the insertion type CM.

  In addition, since “data broadcasting”, which has been put into practical use in conventional television broadcasting, can transmit “data (including television CM images) linked to the main body image”, the user must perform a predetermined operation. Accordingly, it is possible to display a “TV CM image linked to the main body image” (transmitted by data broadcast) on a part of the main body image screen while watching the main body image. However, the “television CM image linked to the main body image” displayed by the conventional data broadcasting is different from the embodiment of the present invention in that whether or not to display it is left to the selection or operation of the user. Are very different. That is, for example, in one embodiment of the present invention, a “TV program image (including characters)” is combined with a main image by a television station (partial overlapping display processing or the like) to form a “one program”. When broadcasting or broadcasting on TV radio waves, the user is forced to watch the TV commercial image together with the main body image. It is not easy to “display”. (On the other hand, in conventional data broadcasting, it is easily possible to delete only the TV commercial image and display only the main image by user operation.) In this regard, the embodiment of the present invention as described above is completely different from “broadcasting of TV commercial images using conventional data broadcasting”.

  In one embodiment of the present invention, the “portable wireless terminal” is a portable information communication terminal such as a mobile phone, a personal digital assistant (PDA), or a notebook computer, and is a public communication network (voice communication network, data communication It exchanges radio waves with a wireless base station connected to a network or the Internet.

  In one embodiment of the present invention, “relevant detailed information of a TV commercial image” includes, for example, format information for answering a questionnaire from a user regarding an image of a company providing a TV commercial image, and display in a TV commercial image. The data includes the order form and order method data of the product or service being provided, the form and billing method data for requesting the materials.

In one embodiment of the present invention, the “TV receiver side” is a TV receiver main body or a television receiver which is not built in the TV receiver main body but is separate as hardware but connected thereto. (For example, a CATV set-top box, a BS (broadcast satellite) digital broadcast receiver, etc.).
In one embodiment of the present invention, data including the data input area is wirelessly transmitted from the television receiver to the user's portable wireless terminal, and the user uses the portable wireless terminal at hand (data input is performed by the user. It is easier to use a portable wireless terminal at hand of the user than to use a television receiver that is about 2 to 3 m away.) When predetermined data is input to this data input area, The input data may be transmitted (a) from the portable wireless terminal at the user's hand to a TV commercial provider or a television station via a public communication network, or (b) once transmitted from the portable wireless terminal to the television station. The information may be wirelessly transmitted to the receiver, and then transmitted (wired transmission or wireless transmission) from the television receiver to the television CM provider or the television station via a public communication network.
Also, in one embodiment of the present invention, the “TV CM provider or TV station side” refers to a company that provides TV CM, a third party organization that has received the request, or a request from a TV station. And third party organizations that have received it.

(Contents of the present invention)
A. The contents of the present invention are as described below in the claims of the present application.
(1) Broadcasting or transmitting a program (broadcasting or transmitting includes not only a radio wave or a cable for cable TV but also a communication line such as the Internet), receiving or recording, or receiving or recording data. A program transmission system for outputting or reproducing based on a program, wherein at least "insertable CM image replacing the main image of the program" is output in a form in which the main image is temporarily interrupted during the program. At the same time, in the middle of the same program or throughout the progress thereof, at least a “coexisting CM image coexisting with the main image of the program” includes at least a part of the main image or an outer peripheral portion of the main image. In part, broadcast, transmission, generation, processing, and reception of program data that is output concurrently or in parallel with the main body image, temporarily or constantly, Means for transmitting, recording, outputting, or reproducing a program.
2. Broadcast or transmit programs (broadcast or transmission includes not only radio waves and cables for cable television but also those via communication lines such as the Internet), receive or record, or transmit or receive data. A program transmission system for outputting or reproducing based on a program, wherein at least "insertable CM image replacing the main image of the program" is output in a form in which the main image is temporarily interrupted during the program. Means for broadcasting, transmitting, generating, processing, receiving, recording, outputting, or reproducing the first program data, and a main image of a program broadcasted by the first program transmitting means. A program including a main image targeted for the same thing, and at least in the middle of the program or throughout the progress of the program, " A “presence-type CM image” is temporarily or constantly output to a part of the main body image or at least a part of the outer peripheral part of the main body image, coexistently or in parallel with the main body image. Broadcasting, transmitting, generating, processing, receiving, recording, outputting, or reproducing the program data substantially simultaneously with or before or after the first program data, or broadcasting, transmitting, generating, processing, receiving the first program data Broadcast, transmission, generation, processing, reception, recording in a time zone different from recording, output, or reproduction, or in association with broadcasting, transmission, generation, processing, reception, recording, output, or reproduction of the first program data And a second program transmission unit for outputting or reproducing the program.
(3) Broadcast or transmit a program (broadcast or transmission includes not only radio waves and cables for cable television but also those via a communication line such as the Internet), receive or record, or receive or record data. A program transmission system for outputting or reproducing based on a program, wherein at least "insertable CM image replacing the main image of the program" is output in a form in which the main image is temporarily interrupted during the program. Means for broadcasting, transmitting, receiving, or recording such program data, and outputting or reproducing program data broadcasted, transmitted, received, or recorded by the program transmitting means, etc. At least in the middle of the program or throughout the progress of the program, at least the “concurrent CM image coexisting with the main image of the program” Output or reproduce as a program that is output temporarily or constantly, coexistently or in parallel with the main body image, on a part of the body image or at least a part of the outer periphery of the main body image And a program reproducing means.
(4) Broadcasting or transmitting a program (broadcasting or transmitting includes not only radio waves and cable for cable television but also those using a communication line such as the Internet), receiving or recording, or transmitting or receiving data. A program transmission system for outputting or reproducing based on a program, wherein at least "insertable CM image replacing the main image of the program" is output in the form of a temporary interruption of the main image in the middle of the program. When the data of a particular program is output or reproduced based on the received or recorded data, at least during the program or throughout the progress of the program, at least the “concurrent CM image coexisting with the main image of the program” A part of the main body image or at least a part of the outer peripheral part of the main body image, coexistent with or in parallel with the main body image, And a means for outputting or reproducing the program as a program to be output regularly or constantly.
(5) Broadcasting or transmitting a program (broadcasting or transmitting includes not only radio waves or cable for cable television but also those using a communication line such as the Internet), receiving or recording, or receiving or recording data. A program transmission system for outputting or reproducing based on a program, wherein at least "insertable CM image replacing the main image of the program" is output in a form in which the main image is temporarily interrupted during the program. Means for broadcasting, transmitting, generating, processing, receiving, recording, outputting, or reproducing the first program data, and a main image of a program broadcasted by the first program transmitting means. A program including a main image targeted for the same thing, and at least in the middle of the program or throughout the progress of the program, " A “presence-type CM image” is temporarily or constantly output to a part of the main body image or at least a part of the outer peripheral part of the main body image, coexistently or in parallel with the main body image. Means for broadcasting, transmitting, generating, processing, receiving, recording, outputting, or reproducing the program data.
6. In the middle of a program, broadcast or broadcast data of a first program configured to output at least “insertable CM image replacing the main image of the program” in a form in which the main image is temporarily interrupted. Transmitting (broadcasting or transmitting includes not only radio waves or cable for cable TV but also communication lines such as the Internet), receiving or recording, or outputting or reproducing based on received or recorded data Data of a program including a first program transmission unit and a main image targeted for the same main image of the program to be broadcasted by the first program transmission unit. Or throughout the progress of the program, at least a “coexisting CM image coexisting with the main image of the program” is partially included in the main image or outside the main image. Broadcasting or transmitting, generating, processing, and receiving data of a second program configured to be output temporarily or constantly, at least partly in the periphery, coexistently or in parallel with the main body image. Or means for recording or outputting or reproducing based on received or recorded data, means for transmitting a second program, means for transmitting a first program broadcasted by means for transmitting the first program, means for transmitting the second program, etc. Means for broadcasting, transmitting, generating, processing, receiving, recording, outputting or reproducing the second program broadcast or the like by means at substantially the same time or before and after or in association with each other. A transmission means and / or a control means for controlling the second program transmission means and the like.
7. Broadcast or transmit programs (broadcast or transmission includes not only radio waves and cable for cable television but also those using communication lines such as the Internet), receive or record, or transmit or receive data A CM transmission system that outputs or reproduces the CM based on a program that outputs at least "insertable CM image replacing the main image of the program" in the middle of the program in a form in which the main image is temporarily interrupted. Inserting means, at least in the middle of the program or throughout the progress of the program, at least a "coexisting CM image coexisting with the main image of the program" by a part of the main image or in the vicinity of the outer periphery of the main image. CM coexistence output means for outputting, at least in part, coexistently or in parallel with the main image, temporarily or constantly, and the program Selection means for selecting or switching whether to insert an insertion type CM by the CM insertion means or to output a coexistence type CM by the CM coexistence output means. A system for providing commercials to programs.
8. Broadcasting or transmitting program data (broadcasting or transmission includes not only radio waves or cables for cable television but also those using communication lines such as the Internet), receiving or recording, or receiving or recording A program transmission system that outputs or reproduces the data based on the received data, at least in the middle of the program, at least “insertable CM image replacing the main image of the program” is formed in such a manner that the main image is temporarily interrupted. CM insertion instructing means for instructing the insertion type CM image to be inserted so as to be inserted, or the timing of the insertion, and at least "the main body of the program" in the middle of the program or throughout the progress of the program. A part of the main body image or at least a part of a part near the outer periphery of the main body image. In addition, CM coexistence output instructing means for instructing the output or the timing of the output in parallel or coexisting with the main body image, temporarily or always, and the output from the CM insertion instructing means, and / or Alternatively, based on the output from the CM coexistence output instructing means, “insertable CM image replacing main image” and / or “coexisting CM image coexisting with main image” may be output or displayed for the program. Means for broadcasting, transmitting, generating, processing, receiving, recording, outputting, or reproducing the program.
(9) Broadcasting or transmitting a program or its data (broadcasting or transmitting includes not only radio waves or cable for cable television but also communication lines such as the Internet), receiving or recording, or receiving or recording A program transmission or other system that outputs or reproduces the data based on the inserted data, in the form of temporarily interrupting the main body image at least during the program by inserting at least an “insertable CM image replacing the main body image of the program”. CM insertion means to be inserted, and at least "a coexisting CM image coexisting with the main image of the program" in the middle of the program or throughout the progress of the program, at least a part of the main image or a part of the main image. CM coexistence output means for temporarily or always outputting at least part of the outer periphery vicinity part coexistently or in parallel with the main image. And, based on an instruction or input from a user who watches the program or an operator who transmits the program, etc., the program includes an “insertable CM image replacing the main image” and / or a “coexisting type image coexisting with the main image”. Control means for controlling the CM insertion means and / or the CM coexistence output means so as to output or display a "CM image".

B. Next, a few comments will be made on "the invention of each claim described in the claims as originally filed ."
In the invention of the present application originally filed claims 1, 2, 6, and 8, the main image of the first channel and the second channel of the main picture may not identical. In the present invention, the first channel and the second channel do not have to be “a program that provides the same main body image in parallel (at substantially the same time)”. In the present invention, the user (viewer) is generally required to select a program of a type including a television commercial image of the first channel or to select a television program of the second channel. Whether a program of a type including a CM image is generally selected is determined as follows. “Generally, which type of program is preferred irrespective of the content of each specific main body image is selected (switching to a desired one) ) Becomes possible . "
In the inventions of claims 3, 4, 7 and 9 at the beginning of the application of the present application, it is assumed that the main body image of the first channel and the main body image of the second channel are the same. ing. In the present invention, it is planned that the first channel and the second channel provide programs including the same main body image in parallel (at substantially the same time). In this case, the user (viewer) selects which one of the first type television CM and the second type television CM image is preferable for a program including a certain individual or specific main body image ( Switching to the desired one) .
Also, in the inventions of claims 2, 4, 8, and 9 at the beginning of the filing of the present application , "all display of the main body image is performed less than the number of times in the program of the first channel during the television program. Is temporarily interrupted, and while displaying the television commercial image only during that time, when not temporarily interrupting the display of all of the main body image, it is also referred to as “a part of the main body image or A second channel or a second television for displaying a television program configured to display a television CM image to be displayed at least partly on the outer peripheral portion of the main body image constantly or intermittently. The "program display means" means that a program on the first channel (or the first television program display means) is, for example, a one-hour drama in a main body image for inserting a total of six television commercials therein. If there is, the program on the second channel (or the second television program display means) is, for example, a one-hour drama in which a total of three TV commercial insertions less than the "six times" are performed. This is the case when there is an interruption of the main body image and the television CM image is displayed simultaneously (always or intermittently) with the main body image. Even in this case, for the user (viewer), the second channel (or the second television program display) is compared with the program on the first channel (or the first television program display means). Means), "The number of times the main image is interrupted is small, so there is little inconvenience that concentration or immersion in the main image such as a drama is interrupted." Since the overall time of the main body image such as is shortened, busy viewers can save time. "," If the main body image such as drama is not interesting and it can not be concentrated, it will be displayed simultaneously and in parallel The viewer's attention is directed to the TV commercial being used, thereby increasing the CM effect . "

C. Further, although not the “invention itself described in the claims of the present application”, the specification of the present application also includes the following inventions or embodiments thereof.
1. `` A part of the 'main image showing the contents of the television program' displayed on the display screen of the display device for displaying the television program received by the television receiver or at least a part of the outer peripheral portion of the main image, In parallel with the main image, information for displaying a television program screen configured by combining the displayed television CM image with the main image at all times or intermittently is broadcast. And a television commercial image broadcasting method.
2. `` A part of the 'main image showing the contents of the television program' displayed on the display screen of the display device for displaying the television program received by the television receiver or at least a part of the outer peripheral portion of the main image, In parallel with the main image, always or intermittently, the displayed TV CM image '' broadcasts information for displaying a television program screen configured by being synthesized with the main image, In addition, during the period from the start to the end of one program having the main body image as a constituent element, the display of the main body image is not interrupted halfway for insertion of a TV commercial image, A television CM image broadcasting method characterized by the above-mentioned.
3. "A background portion in the" main image showing the contents of a television program "displayed on the display screen of the display device for displaying the television program received by the television receiver, in which the movement is small compared to other portions. Information for displaying a television program screen composed of a television CM image to be displayed, which is simultaneously or concurrently, always or intermittently displayed with the main image, and the main image. And, between the start and end of one program having the main image as a component, so that the main image is not interrupted in the middle for the insertion of the TV commercial image, A television CM image broadcasting method characterized by the above-mentioned.
4. For a program such as a baseball, boxing or sumo sports broadcast program, etc., in which the main image inherently has a predetermined number of interruptions or intervals on the way due to the nature of the content, all of the TV program main image is The display is temporarily interrupted, and the television commercial image is displayed only during that time. Also, there is a story like a movie, drama or animation, and there is no interruption or interval in the middle due to the nature of the content. For such programs, the display of the main image of the television program is continuously displayed without interruption, that is, from the start to the end of one program having the main image as a component. In the meantime, while the main image is not interrupted halfway for inserting a TV commercial image, Simultaneously with the body image, a part of the main body image or at least a part of the outer peripheral part of the main body image is always or intermittently displayed, and the television CM image to be displayed is synthesized with the main body image. A television CM image broadcasting method characterized in that information for displaying a television program image is broadcasted.
5. In the above, the television CM image displayed simultaneously and in parallel with the main body image in a part of the main body image is displayed in at least one of four corners of the substantially square main body image, A television CM image broadcasting method, characterized in that the image is formed in a substantially triangular shape such that a bottom side thereof is opposed to a center direction of a main body image.
6. In the above, further, at least part of the main body image or at least a part of the outer peripheral part of the main body image, simultaneously or concurrently with the main body image, constantly or intermittently, while displaying the television CM image, A TV CM image broadcasting method, characterized in that TV CM linked data linked to the displayed TV CM image is broadcast by data broadcasting using a gap between TV radio waves.
7. In the above-described television CM image broadcasting method, “the television CM image is displayed on a part of the main image or on the outer peripheral portion thereof simultaneously or in parallel with the main image, always or intermittently,” The television station does not create the main body image and the television CM image separately and multiplexes them as separate images and broadcasts them. Instead, the television station creates the main body image and the television CM image as one combined image. A television commercial image broadcasting method, which is broadcasted after the broadcast.
8. Broadcast by the above TV commercial image broadcasting method, "the display of the main body image is continuously displayed without interruption, that is, after one program having the main body image as a component is started. Until the end, the main image is not interrupted in the middle for the insertion of the television CM image, and the television CM image is simultaneously and simultaneously stored in the main image. A television program that is configured to be displayed constantly or intermittently on a part or the outer periphery of the main body image ”is displayed. Character or symbol indicating the access destination to the provider side of the television CM, such as the provider's telephone number or homepage address, and recognizes the above-mentioned recognized access destination when instructed by the user. A television commercial image broadcasting method, wherein the television commercial is accessed via a network.
9. Broadcast by the above TV commercial image broadcasting method, "the display of the main body image is continuously displayed without interruption, that is, after one program having the main body image as a component is started. Until the end, the main image is not interrupted in the middle for the insertion of the television CM image, and the television CM image is simultaneously and simultaneously stored in the main image. A television program that is configured to be displayed constantly or intermittently on part or the outer periphery of the main body image ", and is displayed on a part of the main body image or on the outer periphery of the main body image. When receiving TV commercial link data that is linked to the TV commercial link data and broadcasted by a data broadcast using a gap between TV radio waves from a TV broadcast station and instructed by a user, Television CM linking data (broadcast by data broadcasting) linked to the displayed TV CM image includes a TV CM provider's telephone number and homepage address, etc., to the TV CM provider. A television CM image broadcasting method characterized by accessing an access destination via a network based on data such as characters or symbols indicating the access destination.
10. Broadcast by the above TV commercial image broadcasting method, "the display of the main body image is continuously displayed without interruption, that is, after one program having the main body image as a component is started. Until the end, the main image is not interrupted in the middle for the insertion of the television CM image, and the television CM image is simultaneously and simultaneously stored in the main image. A television CM image display means for displaying a "television program configured to be displayed constantly or intermittently on a part or an outer periphery of the main body image"; and a television CM image displayed by the television CM image display means. Recognizing means for recognizing, as data, "characters or symbols indicating an access destination to the television CM provider such as a telephone number or a homepage address of the television CM provider" as data. A television CM image broadcasting device comprising: an access unit for accessing, via a network, an access destination recognized by the recognition unit in response to a command from a user.
11. Broadcast by the above TV commercial image broadcasting method, "the display of the main body image is continuously displayed without interruption, that is, after one program having the main body image as a component is started. Until the end, the main image is not interrupted in the middle for the insertion of the television CM image, and the television CM image is simultaneously and simultaneously stored in the main image. A television CM image display means for displaying a "television program configured to be displayed constantly or intermittently on a part or the outer periphery of the main body image", and a television CM image displayed by the television CM image display means Receiving TV CM linked data broadcasted by data broadcasting using a gap of a TV radio wave so as to be linked with the TV CM image. TV-CM-linked data receiving means for performing, based on a command from the user, the TV-CM-linked data received by the TV-CM-linked data receiving means, such as a " TV CM image broadcasting characterized by comprising access means for accessing the access destination via a network using "data indicating an access destination to a TV commercial providing side, such as a homepage address". apparatus.
12. The display of the main body image of the program broadcasted by the above TV commercial image broadcasting method is continuously performed without interruption, that is, one program including the main body image as a component is started. During the period from the end to the end, the TV commercial image is simultaneously and concurrently with the main body image, while the main body image is not interrupted halfway for the insertion of the TV commercial image. While displaying a television program that is configured to be displayed constantly or intermittently on a part of the inside or on the outer periphery of the main body image on a television receiver set at a distance of about 2 to 3 m or more from the user, "A TV CM linked data linked to a TV CM image displayed on a part of the main body image or on the outer peripheral part of the main body image, which is broadcast by a data broadcast using a gap between television waves from a broadcasting station. Data, the television receiver receives TV CM-linked data including display screen data in a data input area for the user to input predetermined data, and when there is an instruction from the user, The received “TV CM linked data (broadcast by data broadcasting)” is wirelessly transmitted from the television receiver side to the portable wireless terminal held by the user by short-range wireless communication means, On the user side, while displaying “TV CM linked data” received by the portable wireless terminal on the display unit of the portable wireless terminal, the data input area which is at least a part of the display content by the TV CM linked data is displayed. Enter data such as questionnaire response data, order data, or data request data for a company or product or service, and enter this data. Data such as questionnaire response data, order data, or material request data are transmitted to the TV CM provider or TV station side wirelessly via a public communication network by using the long-distance wireless communication function of the portable wireless terminal. Transmitting a television commercial image broadcast.
13. Broadcast by the above TV commercial image broadcasting method, "the display of the main body image is continuously displayed without interruption, that is, after one program having the main body image as a component is started. Until the end, the main image is not interrupted in the middle for the insertion of the television CM image, and the television CM image is simultaneously and simultaneously stored in the main image. While displaying a "television program configured to be displayed constantly or intermittently on a part or the outer periphery of the main body image" on a television receiver set at a position of about 2 to 3 m or more from the user, the "broadcast station" TV CM linked data linked to a TV CM image displayed on a part of the main body image or on the outer periphery of the main body image, which is broadcasted by data broadcasting using a gap between television waves from When the television receiver receives the TV CM-linked data including the display screen data in the data input area for the user to input the predetermined data, and when instructed by the user, the received "TV CM linked data (broadcast by data broadcasting)" is wirelessly transmitted from the television receiver to the portable wireless terminal held by the user by short-range wireless communication means, Then, while displaying the “TV CM linked data” received by the portable wireless terminal on the display unit of the portable wireless terminal, a company or a product or Enter data such as questionnaire response data, order data, or document request data for the service, and enter the entered questionnaire response data, Data, or data such as billing data, using the short-range wireless communication function of the portable wireless terminal, to transmit to the TV receiver side, the TV receiver side, the received questionnaire response data, A television CM image broadcasting method, wherein data such as order data or material request data is transmitted to a television CM provider or a television station via a public communication network.
14． Broadcast by the above TV commercial image broadcasting method, "the display of the main body image is continuously displayed without interruption, that is, after one program having the main body image as a component is started. Until the end, the main image is not interrupted in the middle for the insertion of the television CM image, and the television CM image is simultaneously and simultaneously stored in the main image. While displaying a “TV program configured to be displayed constantly or intermittently on a part or the outer periphery of the main body image” on a television receiver located at a distance of about 2 to 3 m from the user, TV CM linked data linked to a TV CM image displayed on a part of the main body image or on the outer periphery of the main body image, which is broadcast by data broadcasting using the gap When received by the television receiver and instructed by the user, the received "TV CM linked data (broadcast by data broadcasting)" is transmitted from the television receiver to the short-range wireless communication means. With this, the wireless communication is transmitted to the portable wireless terminal carried by the user, and the user side displays the “TV CM linked data” received by the portable wireless terminal on the screen of the portable wireless terminal, while linking the TV CM. The address of the home page that is part of the data display and that contains the data entry area for the user to enter data, such as order information and information requesting information about the company or product or service. Using a wireless communication function of the portable wireless terminal to wirelessly access via a public communication network. TV CM image broadcasting method according to symptoms.
15. Broadcast by the above TV commercial image broadcasting method, "the display of the main body image is continuously displayed without interruption, that is, after one program having the main body image as a component is started. Until the end, the main image is not interrupted in the middle for the insertion of the television CM image, and the television CM image is simultaneously and simultaneously stored in the main image. A television program configured to be displayed constantly or intermittently on a part or the outer periphery of the main body image '' is received and displayed by a television receiver set at a position distant from the user by about 2 to 3 m or more, A character or a symbol indicating an access destination of related detailed information related to a TV CM image provided by a TV CM providing side in the TV CM image, for example, a homepage address thereof. Recognize the characters or symbols on the television receiver side, and when instructed by the user, access the access destination of the recognized relevant detailed information from the television receiver side via a network, thereby receiving the television reception. The device side `` acquires '' the related detailed information, and transmits the related detailed information obtained by the television receiver from the television receiver to the portable wireless terminal held by the user by the short-range wireless communication means. And transmitting the related detailed information to a display section of a user's portable wireless terminal by wireless transmission.
16. Broadcast by the above TV commercial image broadcasting method, "display of the main body image is continuously displayed without interruption, that is, after one program having the main body image as a component is started. Until the end, the main image is not interrupted in the middle for the insertion of the television CM image, and the television CM image is simultaneously and simultaneously stored in the main image. A part or an outer peripheral portion of the main body image, a television program configured to be displayed constantly or intermittently '' received and displayed by a television receiver placed at a position about 2 to 3 m away from the user, and TV CM linking data linked to a part of the main body image or the TV CM image displayed on the outer periphery of the main body image. The received TV commercial linked data is received by the television receiver side, and when there is an instruction from the user, the TV commercial linked data linked with the displayed TV commercial image (broadcast by data broadcasting) The data indicating the access destination to the related detailed information related to the TV commercial image provided by the provider of the TV CM, for example, based on the characters or symbols indicating the access destination such as the homepage address of the related information, By accessing the access destination from the television receiver side via the network, the related detailed information is “acquired” on the television receiver side, and the related detailed information acquired by the television receiver side is transmitted to the television receiver side. From the mobile radio terminal held by the user by short-range wireless communication means, Of the display unit of the portable wireless terminal, the associated detailed information causes "display", as TV CM image broadcast method being characterized in that the.

1. The effects of the invention described in the claims of the present application are as follows.
(1) According to the invention described in the claims of the present application, by interrupting the main image of the program and inserting the TV commercial, the viewer's concentration or immersion in the main image is interrupted, and the viewer gets excited. This has the effect of eliminating or reducing the inconvenience of doing so .
(2) According to the invention described in the claims of the present application, the number of times the main image is interrupted for inserting the CM image is eliminated or reduced, so that the entire time of the main image is reduced. As a result, it is possible to obtain an effect that a busy viewer can save TV viewing time .
(3) According to the invention described in the claims of the present application, even when the viewer is not interested in the main image such as a drama and cannot concentrate, the television displayed simultaneously with the main image. Since the viewer's attention can be directed to the CM image, the effect of increasing the CM effect can be obtained.
(4) Further, according to the invention described in the claims of the present application, even if the viewing style of “time shift” becomes widespread in the future due to the spread of the PVR (Private Video Recorder), the television CM is still effective. Thus, it is possible to broadcast a program capable of maintaining the performance .

  In particular, according to the present invention, "PVR" (Private Video Recorder), which is "to record a whole TV program for one day, one week, or one month, for example, according to a user's instruction", has spread. The time-shifted viewing style, in which a user always watches a PVR-recorded television program at his / her favorite time, has become widespread, and has been inserted in the middle of a conventional "program body image." When playing back a TV program recorded by a PVR, the entire TV commercial may be skipped and played back only with the TV CM image (that is, the conventional TV commercial is completely inserted in the middle of the main body image). Even if the economic value of the "TV CM image" is lost), the "TV CM image displayed in parallel with the main image" as in the present invention is adopted. Ri, enable TV CM image of a television broadcast (i.e., as is economic value TV CM image) it is possible to broadcast.

  In the past, the Internet has been used for homepages that use "communication means", and "Internet broadcasts" that use the Internet (for example, US pointcasts that distribute information such as news when users do not use personal computers). In addition, as a patent application gazette based on the U.S. point cast, there is Japanese Patent Application Laid-Open No. 9-269923), a "communication service" for delivering character or image information, and stream information via the Internet. In a “communication service” in which a banner is continuously displayed, a “banner advertisement” (rectangular strip-shaped advertisement) is displayed on a part of a screen showing one image. However, these are all related to the "communication service" using the Internet, and are completely different from the "broadcast service using a television broadcast wave from a television station" of the present invention.

  According to the present invention, the TV commercial image is displayed simultaneously or intermittently with the main image without interrupting the main image, so that the TV commercial image is displayed to the viewer in a conventional manner. It is possible to avoid or reduce "giving the inconvenience of wake-up by inserting the TV commercial by interrupting the main body image".

Further, in the present invention, the television commercial image is displayed at the same time as the main image, constantly or intermittently. Therefore, for example, when a transaction method or transaction device using a television commercial image that can be provided according to the embodiment of the present invention is configured, the user is always or intermittently displayed (that is, displayed for a longer time than in the related art). While watching the TV commercial image slowly, you can calm down and examine the contents of the TV commercial image, and write down the contact information of the TV commercial provider displayed in the TV commercial image, etc. Can be settled down slowly, and the number of opportunities for the user to do business with the TV commercial provider can be greatly increased. When the user overlooks the TV commercial image, the user can no longer understand the contents of the TV commercial image, Still do not know for such as contact phone numbers of TV CM provides side was out to M image also did not have time to be recorded in the memo, a situation that there were many). In other words, according to the present invention, the TV commercial image is displayed for a longer time than in the related art (when a predetermined configuration is added , the TV commercial image is displayed based on the access data in the TV commercial image). (Because it will be possible to access the provider's homepage and make a call to the TV commercial provider, etc.), that is the opportunity to start a transaction between the user and the TV commercial provider (the TV commercial provider provides the user with Time and opportunity for inviting the customer to trade) can be increased .

In the age of digital television broadcasting, PVR (Personal Video Recorder) for recording programs on a large-capacity hard disk is expected to be widely used. It is said that the general television viewing style will change drastically when the PVR becomes widespread. That is, the general viewer does not sit in front of the television in time for the television broadcast, and for example, automatically records a month's worth of television programs on the PVR and wants to watch the television. In addition, it is expected that a style in which a favorite program is searched at high speed, played back, and viewed will become general.
Then, when such a viewing style of “recording once and playing back at a desired time” is generalized, the viewer skips (skips) only the TV commercial image during playback and plays back. It is said that it will be.
In other words, in the past, it was common to watch TV broadcasts from TV stations in real time, so "The main image showing the program content was played while the main image was interrupted several times in the middle. The method of broadcasting TV commercial images was an effective way to show TV commercial images to viewers, which is why television program sponsors paid large amounts of sponsorship to TV stations.
However, with the spread of PVR, the viewing style of “recording once and playing back at desired time” has become common, and it has become common to skip and watch TV commercial images during playback. While the main image indicating the program content is being played, the main image is interrupted several times in the middle while the TV commercial image is played "is not effective as a method for showing the TV commercial image to the viewer. .

  In contrast to such a conventional method, according to the method of the present invention, while the main image is allowed to flow without interruption, the TV commercial image is simultaneously or simultaneously added to a part of the main image or all or a part of the outer periphery thereof. (More particularly, when the main body image and the TV commercial image are broadcast after being synthesized in a TV station, as in one embodiment of the present invention, the viewer can view the TV commercial image. It is extremely difficult or impossible to watch by removing only), so even if the PVR spreads and the viewing style of "recording once and playing it back at your favorite time" becomes general, viewers will TV commercial images can be effectively displayed.

Incidentally, the method of the present invention in which “the main body image is streamed without interruption, and simultaneously, in parallel, the television CM image is made to flow on a part of the main body image or all or a part of the outer peripheral portion thereof” is as follows. Conventionally, television broadcasting broadcast by radio waves from a television station has not been expected at all.
However, there is an example in which a "banner advertisement" is displayed on the screen of the Internet homepage. This "banner ad" displays an elongated rectangular advertisement on a part of the homepage screen (clicking the banner ad with the mouse will access the homepage of the company that provides the banner ad. is there).
However, this "banner advertisement" was devised to display an advertisement on a part of the Internet homepage where text and still images are the main contents. Or a television commercial image displayed together with the main image on at least a part of the main image of the program content to be transmitted or at least a part of the outer periphery thereof, and the existence of the “banner advertisement” It is impossible to deny the inventive step of the invention such as the television program transmission system according to the invention.

  The “TV commercial broadcasting method of a type in which a TV commercial image is displayed on a part of the main body image or at least a part of the peripheral part at the same time, concurrently or intermittently with the main body image” in the present invention is particularly “ It can be applied to programs of the type that many viewers "watch while watching," such as sports relay programs such as baseball and sumo wrestling, National Assembly relay programs, wide shows, news programs, and variety programs. Especially effective. Because, in programs where many viewers are watching while watching, the viewer is not always concentrated on the main image, so the TV commercial image displayed in parallel with the main image is This is because the viewer's attention is more likely to be drawn (rather than to the main body image) (therefore, the CM effect of the coexisting television CM image described above is large).

On the other hand, the “TV commercial broadcasting method of a type in which a TV commercial image is displayed on a part or at least a part of a peripheral part of a main body image at the same time, simultaneously or intermittently,” For programs such as movies and dramas that many viewers “focus or immerse” in the story of the program, etc., compared to the aforementioned “watching while watching” type of program, Since the viewer concentrates on the main body image, it is unlikely that the viewer's attention is directed to the television CM image displayed in parallel with the main body image (therefore, the CM effect of the coexisting television CM image as described above) Is low).
However, even if it is a "program such as a movie or drama that is viewed by a large number of viewers in a concentrated manner", a busy viewer may not be able to display the program in parallel with the main image as described above. Movie or drama program including the type of TV commercial ". This is because the above-mentioned “movie or drama program including a television CM of a type displayed simultaneously and in parallel with the main body image” is based on the “conventional system in which the main body image is temporarily stopped (interrupted) and the television CM is inserted therebetween. Movie or drama program including a TV commercial of this type "(because the time for inserting a TV CM of the conventional type can be eliminated or reduced). For busy viewers who have limited TV viewing time, the above-mentioned “movie or drama program including a TV commercial of a type displayed simultaneously and in parallel with the main image” is more suitable for the viewer. It is highly likely that the program will be a program with high satisfaction. In addition, since the main image such as a movie or a drama is not interrupted, the inconvenience that concentration or immersion in the main image such as a movie or a drama is interrupted (the viewer gets excited) is eliminated or reduced. There is also a merit.

In the above description, the program of the second channel is a continuous image of the same main image as the target of the main image of the program of the first channel without being interrupted in the middle of the program. It is not possible to interrupt the main image halfway to insert a TV commercial image while the main image is being displayed, that is, from the start to the end of one program having the main image as a component. While not being performed, a “TV CM image displayed constantly or intermittently at the same time as the main body image, at least part of the main body image or at least a part of the outer peripheral portion of the main body image” is displayed. Although the description has been made on the assumption that a "television program transmitted by a television broadcast wave or Internet broadcast" configured to be displayed together with the main body image is displayed, the present invention is not limited to this. Not something.
That is, in the present invention, the program of the second channel is a television program for displaying a main image which is the same as the target of the main image of the first channel, and the first channel When the display of all of the main body images is temporarily interrupted by the number of times less than the number of times in the program, the television commercial image is displayed only during that time, and the display of all of the main body images is not temporarily interrupted. "Simultaneously or intermittently, at least partly in the main body image or at least part of the outer peripheral part of the main body image, a television CM image displayed constantly or intermittently" together with the main body image It may be a device for displaying a “television program transmitted by a television broadcast wave or Internet broadcast” configured to be displayed. That is, in the present invention, "the entire main body image is temporarily stopped, and the television commercial image is inserted only during that time, which is performed a smaller number of times than in the first channel, and the main body image is displayed. A program that causes a television CM image to be displayed simultaneously and in parallel with the main body image on a part of the main body image or at least a part of the peripheral part thereof when the user is present, may be the program of the second channel. .

2. The effects of the embodiment of the present invention are as follows.
In the transaction method and transaction apparatus using a TV commercial image according to an embodiment of the present invention, the recognition unit recognizes the contact (access destination) of the TV commercial providing side displayed in the TV commercial image, and the access unit , The TV commercial image can be used as a window for the transaction between the TV commercial provider and the user.

  In particular, in a transaction method and a transaction apparatus using a television CM image according to an embodiment of the present invention, the television CM image-linked data linked to the displayed television CM image is received by data broadcasting, and the television CM image is transmitted. When the contact information (access destination) of the TV CM provider in the image link data is used to access the data by the access means, both the TV CM provider and the user need The CM image can be used as a window for a transaction between both parties. In other words, in this case, the TV commercial image is displayed for a longer time than before, and furthermore, based on the TV commercial image linked data broadcasted by the data broadcast, the TV commercial providing website is displayed. Since it is possible to access and make a call to the TV commercial provider, the opportunity to start a transaction between the user and the TV commercial provider (time and opportunity for the TV commercial provider to attract the user to the transaction) is greatly increased. Will be able to do it.

  (A) Also, in one embodiment of the present invention, a “TV CM image screen” broadcast from a television broadcasting station and received and displayed by a television receiver (see reference numeral 64 in FIGS. 5A and 5B) When wireless transmission is performed to a portable wireless terminal at hand of a user by short-range wireless communication means such as infrared communication or Bluetooth, the user can view a television commercial image at hand. In this case, the TV commercial image and the like are displayed on a portable wireless terminal at hand of the user, rather than on a television receiver located at a distance of 2 to 3 m from the position of the user, Since the user can more easily and surely understand the contents, it is possible to further enhance the CM effect (such as the effect of inducing an order for a product targeted for the TV commercial). In this case, the user designates a range of an image portion such as a homepage address in the TV commercial image displayed on the portable wireless terminal at hand, and converts the image portion into character data by a character recognition unit built in the portable wireless terminal. Then, the home page can be accessed from the portable wireless terminal at hand via the public communication network. Therefore, in this case, the operation of such range designation, character recognition, access, and the like is performed by a portable wireless terminal at hand of the user rather than by a television receiver located at a distance of 2 to 3 m from the position of the user. Is easier and more reliable for the user.

  (B) In one embodiment of the present invention, a “homepage screen” of an Internet homepage related to the television CM image screen “acquired” by the television receiver (reference numeral 66 in FIG. 7 (c) 77. It should be noted that the data of the “homepage screen” only needs to be “received” or “acquired” by the television receiver, and does not have to be “displayed” on the television receiver. Good) is transmitted wirelessly to a portable wireless terminal at hand by a short-range wireless communication means such as infrared communication or Bluetooth, the user can view the homepage screen at hand. . In other words, in this case, the “Internet homepage screen that generally contains many characters and the like” displays the portable wireless terminal at hand of the user more than the case where the screen is displayed on the television receiver located at a position two to three meters away from the user's position. In the case of displaying on a terminal, the user can more easily and surely understand the contents, so that the effect of the CM (the effect of inviting the TV commercial to order the target product) is further enhanced. Can be. In this case, the user inputs his / her name and address in the input frame on the homepage screen, for example, in the input box on the order form screen, and creates order data. Can be wirelessly transmitted from the portable wireless terminal to an electronic mail address or the like posted on the homepage thereof via a public communication network. In this case, the operation of inputting the order data and transmitting the order data is performed more easily than the operation of the television receiver 2 to 3 m away from the position of the user. It is easier and more reliable for the user to operate the terminal.

  (C) Also, in one embodiment of the present invention, “TV CM image-related data (broadcast by data broadcasting from a television broadcasting station)” (may not be displayed) received by the television receiver ( 7B, the “TV CM related data (broadcast by data broadcasting from a TV broadcasting station)” may be “received” and “acquired” by a TV receiver. , It is not necessary to be "displayed" on the TV receiver) by wireless transmission to the portable wireless terminal near the user by short-range wireless communication means such as infrared communication or Bluetooth, The user can see the "TV CM image-related data (data broadcasted from a TV broadcasting station)" at hand. In this case, the “TV CM image-related data (generally broadcasted in a data broadcast from a TV broadcasting station) that generally includes relatively many characters” is a television receiver located at a position as far as 2 to 3 m from the position of the user. The user can understand the contents more easily and surely when displaying the information on the portable wireless terminal at hand of the user than when displaying the information on the mobile terminal. Effects such as attraction) can be further enhanced. In this case, the user selects or clicks a button for accessing, for example, a product order homepage in the “TV CM image-related data (data broadcasted from a TV broadcasting station)”. A wireless connection can be made to the home page wirelessly from a portable wireless terminal at hand via a public communication network. In this case, such an operation as selecting or clicking a button for accessing the order homepage in the screen of “TV CM image-related data (data broadcasted from a TV broadcasting station)” is also performed. It is easier and more reliable for a user to operate with a portable wireless terminal at hand than to operate with a television receiver located a few meters away from the user's position. .

  Further, in one embodiment of the present invention, at least one of the four corners of the substantially square main body image is used as a television CM image displayed simultaneously and in parallel with the main body image in a part of the main body image. In the case of displaying a substantially triangular television CM image (including characters) displayed in two places, and having a substantially triangular television CM image whose base is opposed to the center direction of the main body image Has the following effects. For a viewer of a general television program, the four corners of the substantially square screen of the television are insignificant and visually inconspicuous (inconspicuous) portions of the field of view. Therefore, even when the main body image which is the content of the program is displayed, if the television CM image is displayed in the above four corners, it is particularly necessary for the viewer to view or appreciate the content (main body image). It does not become a major obstacle or hindrance. Then, at one or more of the four corner locations, a substantially triangular television CM image whose bottom faces in the direction of the center of the main body image is displayed (for example, at the four corner locations). When a substantially triangular display frame is displayed on one or more of them and a television CM image (including characters) is displayed therein, the viewer who is a viewer has the substantially triangular display frame. The presence of the TV commercial image rarely hinders or hinders the viewing of the main body image as the content. This is because even if the substantially triangular television CM image is displayed on all or a part of the four corners, the viewer lacks some or all of the four corners of the main body image as the content. However, there is no effect on the central part and its peripheral parts (these are the main parts of the main image), so it is hardly noticeable visually. Because there is almost no).

In one embodiment of the present invention, in the program of the second channel, a “TV CM image displayed in parallel with the main body image”, that is, “the TV commercial image displayed in parallel with the main body image, The TV commercial image displayed constantly or intermittently at least partially on the inside or at least a part of the outer periphery of the main body image is transmitted as a plurality of TV commercial image data simultaneously by data broadcast radio waves from a TV station. One of which is displayed on the program of the second channel, "in parallel with the main image, at least part of the main image or the outer peripheral portion of the main image, constantly or intermittently. , The displayed TV commercial image ”is a television program of the user side from a plurality of TV commercial image data transmitted simultaneously by the data broadcast radio wave from the TV station. User's gender recorded in the shown device, age, are those selected based on the user attributes such as hobbies or preferences, it is desirable.
A technique for selecting and displaying a television CM image suitable for a user attribute from a plurality of television CM image options is described in, for example, Japanese Patent Application Laid-Open No. H10-79711 (Commercial information management / reproduction method and broadcasting method). System).

  In one embodiment of the present invention, a plurality of television CM images are broadcast by data broadcast and broadcast waves from a television station simultaneously with a main body image, and a user attribute recorded on a television program display device (television receiver) on the user side. Based on (user's gender, age, age group, occupation, occupation, occupation, hobby, taste), a TV CM image suitable for the user attribute is selected, and the selected TV CM image is concurrently executed with the main image. May be displayed.

FIG. 3 is a diagram for explaining a method of broadcasting or displaying a TV commercial image according to the first embodiment of the present invention. FIG. 2 is a block diagram for explaining a television CM image type switching device according to Embodiment 1 of the present invention. FIG. 7 is a diagram for explaining a second embodiment (a modification of the embodiment described with reference to FIGS. 1 and 2) of the present invention. FIG. 11 is a block diagram illustrating a transaction device using a TV commercial image according to a third embodiment of the present invention. FIG. 10 is a diagram for explaining the operation of the third embodiment. FIG. 13 is a block diagram illustrating a transaction device using a TV commercial image according to a fourth embodiment of the present invention. FIG. 14 is a diagram for explaining the operation of the fourth embodiment. FIG. 14 is a diagram for explaining the operation of the fifth embodiment of the present invention. It is a figure for explaining an example of a television CM picture by an example of the present invention.

  The best mode for carrying out the present invention is as described in the first embodiment below.

  FIG. 1 is a diagram illustrating a method of providing a TV commercial image in a “drama program” according to an embodiment of the present invention. In FIG. 1, reference numeral 1 denotes a display device (a “display section” such as a CRT or a liquid crystal display and a “housing = frame”) for displaying a television image of a television program carried on a television broadcast wave transmitted from a commercial television station. ) And the entire device including the “electrical circuit inside the housing”, and 2 indicates a display unit on which the display device displays a screen.

  FIG. 1A shows a conventional TV commercial image broadcasting method. Conventionally, as shown in FIG. 1A, for example, in the case of a one-hour drama program, usually, a main body image 3 of a drama as a content (an image on the left side in FIG. 1A) is displayed or displayed. However, the broadcast or display of the main body image 3 is completely interrupted several times in the middle, for example, for one minute every 15 minutes, and during that time, the television CM image 4 (on the right side in FIG. In this example, an advertisement of a canned coffee of a certain company or a television commercial CM image) is broadcast or displayed. Then, when the broadcasting or display of the television CM image 4 is completed, the main body image 3 is broadcast or displayed again.

  Next, FIG. 1B shows an example of a television CM image broadcasting method proposed by the present applicant. In the method of FIG. 1B, the main image 3 of the drama program is continuously broadcast or displayed to the end without being interrupted halfway. Instead, the display unit 2 is divided into two screens, and the main body image 3 is continuously broadcast or displayed on one screen, and the television CM image is continuously broadcast or displayed on the other screen. Let it. In the method of FIG. 1B, the area of the screen for displaying the main body image is reduced by the space of the screen for displaying the television CM image. Such an image obtained by combining or combining the main body image and the television CM image is created in advance by a television station (by a technique such as superimposition) and transmitted by television broadcast radio waves (hence, the viewer broadcasts the image). Some users cannot prevent only the TV commercial image from being displayed). In this case, it is desirable to display the main body image 3 relatively large and the television CM image relatively small in the "screen division" of the display unit 3 as much as possible. In the example of FIG. 1B, the TV commercial image is displayed continuously (or intermittently) on the “screen at the lower end and the right end” in the display unit 2, and the “screen of the other part” is displayed. Is continuously broadcast or displayed.

  In the present invention, unlike the example of FIG. 1B, for example, one screen is formed at the upper, lower, right, or left end of the display unit 2, and a television is provided therein. The CM image may be broadcast or displayed continuously or intermittently. Further, in the present embodiment, during the course of the program, the area and shape of the screen where the television CM image is displayed are changed as needed (in addition to this, the area and shape of the screen where the main body image is displayed are changed). The shape may be changed at any time).

  Next, FIG. 1C shows another example of a television commercial image broadcasting method proposed by the present applicant. In the method of FIG. 1C, the main image 3 of the drama program is continuously broadcast or displayed to the end without being interrupted on the way. Instead, a part of the main body image 3 that is broadcast or displayed on the entire display unit 2, in particular, a “background part with less motion compared to other parts (normally, The "background portion" is often a peripheral portion of the main body image 3 or a portion around the same.)), A "child screen" is formed, and the television CM image 4 is broadcasted or displayed therein. It is displayed. The broadcasting or display of the television CM image 4 is performed, for example, by displaying a “small window frame” (child screen) in the main body image 3 (parent screen) and broadcasting or displaying the television CM image in the “small window frame”. The picture-in-picture system (currently, the picture-in-picture system television has been put into practical use). Such an image obtained by combining or combining the main body image (parent screen) and the television CM image (child screen) is created in advance by a television station (by a technique such as superimposition) and transmitted by a television broadcast wave. (Therefore, it is not possible to prevent the user who is the viewer from displaying only the television CM image (child screen)).

In the method shown in FIG. 1C, the location of the background portion in the main image 3 fluctuates in accordance with the progress of the main image. Therefore, the location where a “child screen” on which the television CM image 4 is to be broadcast or displayed is formed (the “large screen (body image is displayed) displayed on the display unit 3 in FIG. 1C). Of the “child screen” in the screen 2) changes with the progress of the program.
Further, in the method shown in FIG. 1C, it is necessary to always detect or extract the location of the "background portion" in the main body image 3 by a computer. A technique such as discriminating between a moving part and a non-moving part (for example, such a technique as to embed copyright protection data called “digital watermark” in a background part of a moving image, The extraction of the portion with a computer has already been performed and is a known technique.).

  It should be noted that a TV CM image broadcast of a type that broadcasts a “program in which a main body image and a TV CM image are combined so that the main body image and the TV CM image are simultaneously displayed or displayed” as shown in FIG. 1B or 1C. The scheme is particularly effective for programs with a story, such as a movie or drama or animation. That is, for a program having a story, such as a movie, a drama, or an animation, the user is immersed in or concentrates on the story of the main body image and is impressed. Forcibly interrupting the appreciation or excitement of this is very exciting. Therefore, while the display of the main body image of the television program is continuously displayed without interruption, the television commercial image is always or intermittently displayed on a part of the main body image or an outer peripheral portion of the main body image. By adopting the method of "doing so", it is possible to eliminate the situation where the user "gets up" as described above.

  On the other hand, in sports such as baseball, boxing or sumo sports broadcast programs (such as baseball offense / defense changes, one-minute breaks between boxing rounds, or times between sumo matches) For example, a program in which a predetermined time period of interruption or interval originally exists several times in the main body image, such as an interval, an interruption or a break, is often taken as shown in FIG. There is no particular inconvenience even in a conventional TV commercial image broadcasting system in which all display of the main body image of a TV program is temporarily interrupted and a TV commercial image is displayed only during that time.

  Next, FIG. 2 is a block diagram for explaining a television CM image type switching apparatus according to an embodiment of the present invention. In FIG. 2, reference numeral 11 denotes a television station having a transmission antenna 11a for transmitting a television broadcast wave, 12 denotes a television broadcast wave reception unit having a reception antenna 12a for receiving a television broadcast wave from the television station 11, and 13 denotes a television broadcast wave reception unit. A tuner section 14 tunes and amplifies (selects) only the radio waves of the program (image information and audio information) of the channel desired by the user from the television broadcast radio waves received by the section 12. A display device (such as a cathode ray tube or a liquid crystal display) for displaying an image of a program selected on the basis of the image signal (including a program main body image as a content and a television commercial image); 13 (corresponding to a program main body image as a content) And voice, are provided to a speaker (integral with the display device 14 for outputting the program) including the sound corresponding to the television CM image) is.

  In FIG. 2, reference numeral 16 denotes a channel identification unit for tuning (tuning) for specifying a channel frequency of a radio wave carrying a program (image information and audio information) desired by the user, and 17 denotes audio information of the television CM. This is a TV commercial audio transmission unit for wireless transmission to an external remote controller (described later). In FIG. 2, reference numeral 18 denotes a transmitting / receiving unit for wirelessly transmitting / receiving a signal to / from an external remote controller (described later).

  The television receiving unit 12, tuner unit 13, display device 14, speaker 15, channel selection channel selecting unit 16, television CM audio transmitting unit 17, and transmitting / receiving unit 18 are one plastic casing, for example. (Case) 10 is housed.

  In FIG. 2, reference numeral 20 denotes a portable remote controller (remote controller) used by a user (viewer) at hand. The remote controller 20 includes a power key 21 for controlling ON / OFF of the power of the display device 14 and the speaker 15, a volume adjustment key 22 for adjusting the volume of sound from the speaker 15, For transmitting and receiving signals wirelessly to and from an electric circuit in the housing 10 (for example, a predetermined signal is transmitted to a tuner unit 13 in the housing 10 at a position about 2 to 3 m away from the user by an infrared ray). Transmission / reception section 20a).

  In this embodiment, the remote controller 20 includes a program group selection or instruction unit 23. The program group selection or instruction unit 23 is similar to a conventional ten-key (keyboard) for selecting a program (channel), and allows a user to select a desired program channel while watching a TV program column of a newspaper, for example. What to use when selecting (for example, if you want to see “6 channel program” from now on, press the “6” number on the numeric keypad, and the “6 channel program selection or instruction information” Is transmitted wirelessly from the transmission / reception unit 20a by infrared rays, sent to the tuner unit 13 which is an electric circuit in the housing 10, and is selected (tuned or amplified) by the tuner unit 13.

  However, in the present embodiment, the numeric keypad (program group selection or instruction unit 23) is different from the numeric keypad for program selection provided in a conventional remote controller in the following points. That is, conventionally, only one “channel of one program” is transmitted from one television station 11. Therefore, there is only one "program channel" designated by the ten keys of the conventional remote controller. On the other hand, in the present embodiment, “the channel of one program group (including a plurality of programs)” is collectively transmitted from one television station 11. In this case, “one program group” includes “main body image (and main body audio) that is the content of one type of program” and “multiple types (three types in this embodiment) of TV commercial images (and TV commercials). Sound)) (three types of programs provided by three different TV commercial image providing systems).

  That is, in the present embodiment, from the television station 11, “the main body image (and the main body sound corresponding to the main body image) and the television CM image (and the television CM sound corresponding to the television CM image) as shown in FIG. 1A), and the “main image is broadcast or displayed without interruption, as shown in FIG. 1B, and is always or intermittently displayed on the outer periphery of the main image. And a "B-type program in which a TV commercial image is displayed" and "a sub-screen that is broadcast or displayed without interruption and formed on a part (for example, a background part) of the main body image". In addition, a total of three types of programs are transmitted simultaneously by television broadcast waves, namely, "a C-type program in which television CM images are displayed constantly or intermittently." These three types of programs are carried on radio waves having frequencies close to each other. Since these three types of programs have the same content of the main body image (and the main body audio) and are different only in the method of providing the TV commercial image, in the present embodiment, these three types of programs are It is handled as "one program group".

  That is, the user, for example, uses the numeric keypad of the program group selection or instructing unit 23 to select a program "6" using the numeric keypad of the program group selection or instruction unit while watching the TV program section of the newspaper. Press to indicate. In this case, the user selects or instructs the main image (and main audio) of the program of the channel “6” by pressing the key “6”. More precisely, the user presses the key “6”. "One program group including three types of programs transmitted from a television station corresponding to the number" 6 "including the main body image (and the main body sound) of the channel program (for convenience, 6-A channel, 6-B channel , And 6-C channel, which is referred to as “6 program groups”). The signal for selecting or instructing the “six program groups” is transmitted to the tuner unit 13 wirelessly by the transmission / reception unit 20a.

  Next, the user selects or designates which channel in the above-mentioned “six program groups consisting of a total of three types of programs of the 6-A channel, the 6-B channel, and the 6-C channel”. , CM type selection or instruction unit 24 to select or indicate. That is, the user presses the “6” key to select “6 program groups”, and then selects which TV commercial image providing system (pattern) to select by selecting the CM type selection or instruction unit 24 in FIG. Used to select or indicate depending on which of the keys A, B, and C is pressed.

  For example, when the user presses the “B” key of the CM type selection or instruction unit 24, the “body image is broadcasted or displayed without interruption as shown in FIG. A command signal for selecting or synchronizing and displaying a "B-type program in which a television CM image is always or intermittently displayed on the outer periphery" (the 6-B channel program) is transmitted to the remote controller 20. Is transmitted wirelessly to the tuner unit 13 by infrared rays. Similarly, for example, when the user presses the “C” key of the CM type selection or instruction unit 24, the “body image is broadcast or displayed without interruption, as shown in FIG. And a C-type program in which a television CM image is displayed on a part (background part) of the main body image constantly or intermittently ”(the 6-C channel program). Alternatively, a command signal for displaying in synchronism is wirelessly transmitted to the tuner section 13 from the transmission / reception section 20a of the remote controller 20 by infrared rays.

  As described above, in the present embodiment, the contents displayed by the display device 14 include a program group input by the user from the program group selection or instruction unit 23 and a television set input by the user from the CM type selection or instruction unit 24. It is determined by the CM image providing method.

  Next, in FIG. 2, the remote controller 20 includes a speaker 25 and a speaker control or drive unit 25a for controlling or driving the speaker 25. The speaker 25 allows the program selected or instructed by the user to always or continuously display the television CM image without interrupting the main body image as in the above-mentioned B-system or C-system program (FIG. 1 (b) or (c)). (A method of intermittently broadcasting or displaying) in order to output a TV commercial sound corresponding to a TV commercial image at hand of the user. That is, when the program of the B system or the C system is selected, the main body image and the television CM image are displayed simultaneously and in parallel. In this case, the main body image is output from the speaker 15 attached to the display device 14. (Only two different types of sound are output simultaneously from one speaker 15), which makes it difficult for the user to hear both.

  Therefore, in the present embodiment, when the program of the B system or the C system is selected (when the main image and the TV commercial image are displayed simultaneously and in parallel), the main audio corresponding to the main image is displayed on the display device. The television CM sound corresponding to the television CM image is output from a speaker 25 built in the remote controller 20. Specifically, a TV commercial audio signal is transmitted from the tuner unit 13 to the TV commercial audio transmission unit 17, and is transmitted from the television CM audio transmission unit 17 to the remote control 20 side by infrared rays via the transmission / reception unit 18. . The TV commercial audio signal is received by the transmission / reception unit 20a, transmitted to the speaker driving unit 25a, and output from the speaker 25. The remote controller 20 includes a switch 26 for a speaker 25. The switch 26 is a switch for preventing the TV commercial sound from being output from the speaker 25 when the user does not want to hear the TV commercial sound.

Next, a second embodiment (a modification of the first embodiment described with reference to FIGS. 1 and 2) will be described with reference to FIG. In the example of FIG. 3, “the programs included in the six program groups” including the “programs of the 6-A channel” and the “programs of the 6-B channel” described in FIGS. 1 and 2 are broadcast from the television station 11. It is about the case.
In this modification, the program of the 6-A channel starts at the time point P1 and ends at the time point V as shown in FIG. For convenience of explanation, the program of the 6-A channel is composed of a total of nine blocks of main images 1 to 9 (each block is a main image of 5 minutes each). , And between the block 6 and the block 7, a television commercial image (see reference numerals 31 and 32 in FIG. 3) of 5 minutes is inserted.

  In this modification (Example 2), the television station 11 also broadcasts a 6-B channel program in parallel with the 6-A channel program. The program of the 6-B channel and the program of the 6-A channel are simultaneously broadcast from the television station 11 as “programs included in the same 6-channel program group”. As shown in FIG. 3, the program of the 6-B channel starts at the time point P1 and ends at the time point T. The program of the 6-B channel is composed of a total of nine blocks of images from 1 to 9, and the image of each block is composed of a main body image and a television CM image (see reference numeral 33 in FIG. 3) as shown in FIG. ) Is assumed to be composed so as to have a form as shown in FIG.

  In this modification (Example 2), the television station 11 also broadcasts a 6-B 'channel program in parallel with the 6-A channel program and the 6-B channel program. The 6-B ′ channel program, the 6-A channel program, and the 6-B channel program are simultaneously broadcast from the television station 11 as “programs included in the same 6-channel program group”. You. The program of the 6-B 'channel starts at the time point Q and ends at the time point U as shown in FIG. The program of the 6-B 'channel is composed of a total of nine blocks of images from 1 to 9, and the image of each block is composed of a main body image and a television CM image (see reference numeral 34 in FIG. 3). It is composed so as to have the form shown in b).

  In FIG. 3, a hatched portion indicates that a TV commercial image is being broadcast or displayed. Free time before and after the start of the program of the 6-A channel, the program of the 6-B channel, and the program of the 6-B 'channel (the free time of the connection between other programs before and after) ) Shows or displays television CM images (see 35, 36, 37, 38, 39, and 40 in FIG. 3). Note that these “empty times” may include any program other than the TV commercial image.

  Next, the operation of this modified example (Example 2) will be described. Before the time point P1, the user belongs to “program groups of the same six channels (each program in the same group has the same main body image, but different television CM image providing methods)”. Either the program on channel A or the program on channel 6-B is selected using, for example, the CM type selection or instruction unit 24 in FIG. 3, the main image of the program on the 6-A channel and the main image of the program on the 6-B channel are synchronized with each other in advance when they are broadcast from the television station 11. Therefore, the user can switch between the 6-A channel program and the 6-B channel program in the middle of the program using, for example, the CM type selection or instruction unit 24 in FIG. . That is, when the “main image of the program of the 6-A channel” is currently displayed on the display device 14, the user operates the CM type selection or the instruction unit 24 of FIG. Alternatively, the display content of the display device 14 can be switched to “a composite image of the main body image of the program of the B-B channel and the television CM image” by pressing the “B” key of the instruction unit 24).

  In addition, during the period from the time point R1 to the time point R2 in FIG. 3, the main image of the program on the 6-A channel and the main image of the program on the 6-B ′ channel are broadcast from the television station 11. , The user can switch between the 6-A channel program and the 6-B ′ channel program using, for example, the CM type selection or instruction unit 24 in FIG. . That is, when the “main image of the program of the 6-A channel” is currently displayed on the display device 14, the user operates the CM type selection or the instruction unit 24 of FIG. Alternatively, the display content of the display device 14 can be switched to "a composite image of the main body image of the program of the channel B-B 'and the television CM image" by pressing the "B" key of the instruction section 24).

  That is, between the time point R1 and the time point R2 in FIG. 3, as shown in FIG. 3, the main image of the 6-A channel program and the main image of the 6-B ′ channel program are Are synchronized with each other in advance at the stage of being broadcasted from the broadcasting station. However, the main image of the 6-A channel program and the main image of the 6-B channel program are divided into blocks 3 and 4 of the 6-A channel program. Are not synchronized with each other because the TV commercial image 31 is inserted between the two. Therefore, during the period from R1 to R2 in FIG. 3, the user operates the CM type selection or instruction unit 24 in FIG. 2 and presses the “B” key of the CM type selection or instruction unit 24. In this case, the CM type selection signal for selecting or indicating the CM type of “B” is wirelessly transmitted by infrared rays from the transmission / reception unit 20a via the transmission / reception unit 18 as described with reference to FIG. Is input to

  At this time, the channel selection unit 16 (the channel selection unit 16 performs the main image of each of the 6-A channel program, the 6-B channel program, and the 6-B ′ channel program). The information (the information shown in FIG. 3) indicating the relationship between the presence and absence of mutual synchronization is assumed to have been obtained in advance by receiving a signal from the television station 11, for example). Based on the CM type selection signal for selecting or indicating the CM type of "B", the program is not automatically switched to "the 6-B channel program whose main image is not synchronized with the main image of the 6-A channel program", The tuner unit 13 is controlled so as to select a “program on the 6-B ′ channel whose main image is synchronized with the main image of the 6-A channel program”.

  In the above description, the operation in the case of switching from the program of the 6-A channel to the program of the 6-B channel or 6-B 'channel has been described. However, between the time point P1 and the time point P2 in FIG. It is possible to switch from the program on the B-channel to the program on the 6-A channel from the program on the 6-B 'channel during the period from the time point R1 to the time point R2 in FIG. Switching to the program on channel A is possible. Further, after the time point S in FIG. 3, the mutual switching between the 6-A channel program and the 6-B channel and 6-B 'channel program is performed by synchronizing the respective main body images. This is not desirable because it is not possible (although the user can select the CM type of the remote controller 20 or operate the instruction unit 24 if he / she thinks it is OK).

  It should be noted that broadcasting three channels, 6-A, 6-B, and 6-C, described in FIG. 3 from one television station simultaneously or with a predetermined time lag is particularly required in Western countries. This is sufficiently possible in BS (broadcast satellite) digital broadcasting and terrestrial digital broadcasting which have already been put into practical use and are currently being tested in Japan. In other words, according to the article "BS Digital Broadcasting Experiment Begins" of the Nikkei on March 14, 2000, "In Japan, BS digital broadcasting will start from December 2000. NHK, which performs this digital television broadcasting, Each WOWOW and each key station has a channel that can broadcast high-definition television, which can send information for one channel for high-definition images, but three channels for conventional video. Therefore, each television station can use the three channels to provide, for example, a drama with the same scenario as a drama that focuses on the movements of the leading actor, leading actress, and supporting role for each of the three channels. Broadcast, and the audience can also select the favorite channel from the three channels described above. " It is. Therefore, if "one wave for three channels" assigned to each TV station that performs the BS digital broadcasting is used, a total of three channels (6-A, 6-B, And 6-C channels) from one television station simultaneously or via a predetermined time lag.

  Next, a third embodiment of the present invention will be described with reference to FIGS. FIG. 4 is a block diagram showing a transaction device using a TV commercial image according to the fifth embodiment. In FIG. 4, reference numeral 51 denotes a receiving unit for receiving a television broadcast radio wave from a television station; 52, a tuner unit for selecting (tuning or amplifying) a predetermined channel in the radio wave received by the receiving unit 51; A user instruction unit (constituted by a remote controller (remote controller) having an infrared transmitting unit not shown) for the user to input his / her own instruction (command) to the tuner unit 52 and the like, and 54 is a signal from the tuner unit 52 A display control unit for displaying predetermined image information or character information on the screen of a display unit (comprising a display device such as a cathode ray tube, a liquid crystal display device, or a plasma display) 55 based on a program signal.

  In the third embodiment, as shown in FIG. 5A, the receiving unit 51 determines that “the main body image (the content of the drama program in the example of FIG. 5) in the main body image screen 63 is displayed. A television CM image screen 64 in which a television CM image is displayed on a part (in the present invention, it may be an outer peripheral portion of the main body image screen 63) is displayed simultaneously or concurrently, constantly or intermittently. The TV radio wave is received, the radio wave is tuned by the tuner unit 52, and the tuned program (the program in which the main body image screen 63 and the TV CM image screen 64 are displayed simultaneously and in parallel) is displayed by the display control. The image is displayed on the display screen of the display unit 55 by the unit 54.

  In FIG. 4, reference numeral 56 denotes an access destination to a TV commercial providing destination in the TV commercial image screen 64 displayed on the display unit 55 based on a user's instruction transmitted from the user instruction unit 53. A character recognition unit for recognizing image data (for example, image data of characters and symbols indicating a telephone number or an address of an Internet homepage) as data (text data = character data). . That is, the character recognition unit 56 is, for example, an Internet homepage provided by a company that manufactures or sells XX coffee, which is a target product of a TV commercial, on the TV commercial image screen 64 in FIG. (Refer to “www. OO-OO” indicated by reference numeral 65 in FIGS. 5A and 5B)) using a conventionally known character recognition technology (a technology for converting image data into character data). Then, for example, the text printed on paper is converted into character data (text data) by an OCR (optical character reading device) or the like for inputting with a scanner and converting it into character data. Is recognized as a character. That is, for example, when the user designates a range of the homepage address 65 using the user instruction unit 53 of the remote controller and wirelessly transmits an instruction of “character recognition” (by the infrared transmission function of the remote controller). The character recognizing unit 56 converts the image data of the specified portion into character data and recognizes it as characters or symbols (character recognition of the image data).

  In the present embodiment, the television CM image screen 64 displayed on the display unit 55 of the television receiver 50 shown in FIG. Wireless communication means using a short-range wireless communication standard) or short-range wireless communication means using infrared communication to a portable wireless terminal (not shown) such as a mobile phone carried by the user. (Transfer). Then, the television commercial image screen 64 of FIG. 5A is displayed as it is on the display unit of the portable wireless terminal at hand of the user (at this time, preferably, the display of the portable wireless terminal at hand of the user is performed). Only the television CM image screen 64 of FIG. 5A (as an image not including the main body image) is magnified and displayed on the entire display unit. The user can perform an operation desired by himself / herself (an operation described later) with the portable wireless terminal at hand while watching the TV commercial image screen 64 displayed on the display unit of the portable wireless terminal. That is, for example, while viewing the TV commercial image screen 64 displayed on the display unit of the portable wireless terminal, the user sees a part 65 (FIG. 5 (FIG. b)), and using the character recognition unit built in the portable wireless terminal (having the same configuration as the character recognition unit 56 built in the television receiver 50), the "homepage address" Is converted into "character data of homepage address". Then, the user accesses the homepage address as character data by wireless communication means (through a public communication network) using the portable wireless terminal, and displays the homepage screen on the display unit of the portable wireless terminal at hand. Can be displayed.

  In this case, the access to the homepage uses the communication function of the portable wireless terminal (for example, using the “i-mode” function that NTT DOCOMO has put into practical use as an additional function of the Internet connection service of the cellular phone in Japan). Then, the user can access the homepage address by wireless transmission and connect to the homepage. Then, the user accesses the homepage for ordering goods in this homepage, and then displays a screen of the homepage for ordering (an order form screen which is a screen for the user to input his / her name or address, order details, etc.). Is displayed on the display unit of the portable wireless terminal at hand, and the necessary order data is entered at hand. The entered order data is transferred from the portable wireless terminal to the order posted on the homepage. It can be transmitted wirelessly (via a public communication network) to a destination (such as an e-mail address posted on a homepage). Although the above described "an example in which a user inputs order data on a homepage screen using a portable wireless terminal at hand and wirelessly transmits", in addition to this order, input questionnaire response data of an image of a company or product The user can use the portable wireless terminal at hand to perform wireless transmission and to input data for requesting materials for goods and services and wirelessly transmit the data in the same manner.

  Next, in FIG. 4, 57 is an access unit, 58 is a modem having one end connected to the access unit 57 and the other end connected to the Internet 59 (in the present invention, a public communication network or a network other than the Internet may be used). is there. In FIG. 4, the receiving unit 51, the tuner unit 52, the display control unit 54, the display unit 55, the character recognition unit 56, and the access unit 57 are housed in one case (case) 50. .

  The access unit 57 asks the user who has used the user instruction unit (remote control) 53 to “access the provider of the television CM displayed on the display unit 55 and display the screen of the Internet homepage”. Is received by wireless, the character (and symbol) data of the homepage address is received from the character recognition unit 56, and the homepage address is used to transmit the data in the TV commercial providing side 60 via the modem 58 and the Internet 59. Access the homepage management server (computer for data transmission / reception management) 61 which operates the homepage. Then, the screen information of the accessed homepage acquired and displayed is superimposed (combined) on the upper side of the main body image screen 63 of the display unit 55 or the television commercial image screen 64. FIG. 5B is a diagram showing the operation at this time. In the figure, reference numeral 66 denotes a homepage screen of the television commercial providing side accessed by the access unit 57 (here, an “order sheet” 66a for ordering a product). And a home page screen 66 displaying an "order button" 66b).

  In this embodiment, a home page screen 66 (hereinafter, a home page screen 66 displaying a format of an “order sheet” 66a for ordering a product and an “order button” 66b) obtained by accessing this home page is further displayed. Is transmitted from the television receiver 50 side to the portable wireless terminal such as a mobile phone by a short distance wireless communication means such as Bluetooth (using radio waves) or infrared communication. ). Then, the home page screen 66 of FIG. 5B is displayed as it is on the display unit of the portable wireless terminal at hand of the user. For example, the user inputs necessary order data using the portable wireless terminal at hand while viewing the display screen of the portable wireless terminal, and uses the wireless communication function of the portable wireless terminal to enter the TV commercial. This order data can be transmitted wirelessly (via a public communication network) to a company that provides images or to the homepage address (or an e-mail address posted on the homepage screen). Also, here, the explanation was given of "an example in which a user inputs order data at hand using a portable wireless terminal at hand and wirelessly transmits", but in addition to this, inputting a questionnaire response of an image of a company or product and In the same manner, the user can also carry out wireless transmission, data input and wireless transmission for requesting materials of goods and services at hand using a portable wireless terminal.

  As described above, according to the third embodiment, the user can display the TV program on the TV commercial image screen 65 displayed in parallel with the main body image screen 64 while watching the TV program. By accessing the access destination to the provided TV commercial providing side, the homepage screen can be displayed on a part of the screen of the display unit 55.

  In the third embodiment, if a numeric string of a telephone number of a telephone for receiving an inquiry from a television commercial providing customer is displayed on the television commercial image screen 65, the user can enter the user instruction block. An instruction is transmitted from 53 to make the character recognition unit 56 recognize the telephone number, and the telephone number is used by the customer in the TV commercial providing side 60 from the access unit 56 via the modem 58 and the Internet 59. A telephone is received from a telephone (Internet telephone adopting the Internet protocol) 62 for receiving an inquiry from the user, and the telephone 70 of the user is connected to the telephone 62 on the TV commercial providing side, and the television is connected. While watching the program, it is possible to talk to the TV commercial provider by telephone.

  In addition, when the above-described “TV CM image screen 65 displays a numeric string of a telephone number of a telephone for receiving an inquiry from a customer on the TV commercial providing side, the user causes the system to recognize the telephone number. The function of "calling the telephone number" is already available as a "phone-to-function" used in an Internet use service using a mobile phone called "i-mode" by NTT DOCOMO, for example, as described above. It is built into mobile phones. In the “phone-to function” of the i-mode compatible mobile phone, for example, an Internet homepage is displayed on the liquid crystal screen of the mobile phone, and the telephone number displayed on the homepage screen is displayed. It is a function to call the telephone number when specified or selected. Similarly, the i-mode compatible mobile phone displays an Internet homepage on the liquid crystal screen of the mobile phone and designates or selects an address (URL) of another homepage displayed on the homepage screen. Then, it also has a function of jumping (accessing) to the home page, but this is the same mechanism as the above-mentioned phone-to function.

  Further, in the third embodiment, the “TV commercial providing side 60” is the only “TV commercial providing company that is a company that produces, sells or provides products, contents or services targeted by the TV commercial”. No, "In response to a request or delegation from the TV commercial provider, receiving an order for a product, content or service produced, sold or provided by the TV commercial provider, providing detailed information on the product, content or service, An order receiving and customer service agency company that responds to complaints from customers of the goods or services and performs other customer services for TV commercial providers.

  Further, in the third embodiment, characters and graphics such as a homepage URL (address) (see reference numeral 65 in FIG. 5B) and a telephone number are included in the TV commercial image 64 shown in FIGS. 5A and 5B. Alternatively, a technique for embedding an image is already known. For example, the 23rd page of “Nikkei Net Business May 2000” issued by Nikkei BP Inc. publishes the following article under the title “Sony Marketing with Images”. "Sony received an exclusive license for a technology called IP3 developed by venture company Vision Arts (Chuo-ku, Tokyo) on February 16, 2000. This IP3 is used for images used by companies on websites and other websites. To provide a means for embedding additional information in a web page and utilizing it for marketing and the like. IP3 is a technology for embedding various information such as a homepage URL and application startup in an image file. "

  Next, a fourth embodiment of the present invention will be described with reference to FIGS. FIG. 6 is a block diagram showing a transaction device using a TV commercial image according to the fourth embodiment. In FIG. 6, reference numeral 52 a denotes a “body image and a television CM image that is displayed simultaneously or in parallel or constantly or intermittently on a part of the body image or the outer periphery thereof, received by the reception unit 51. This is a tuner section for tuning the television broadcast radio wave carrying the "included program". In FIG. 6, reference numeral 52b denotes tuning of “TV CM image linked data linked to the TV CM image, which is broadcast by data broadcasting that is broadcast using the gap of the TV broadcast wave” received by the receiving unit 51. (Note that the data broadcast tuner 52b is a data broadcast tuner 52b that is linked to the main body image linked to the main body image, which is broadcasted by the data broadcast that is broadcast using the gap of the television broadcast radio wave. It can also be used to tune "data"). The tuner section 52a and the data broadcast tuner section 52b may be configured as one tuner section 52 (having a conventionally known configuration) as hardware.

  In FIG. 6, the tuner section 52b for data broadcasting receives the TV CM link data broadcasted by data broadcasting (the display section 55 simultaneously displays the main body image) when there is an instruction from the user (or at all times). TV CM image linked data linked to the TV CM image displayed in parallel) is selected and sent to the display control unit 54. The display control unit 54, upon receiving an instruction from the user instruction unit 53, television CM image linked data broadcasted by the data broadcasting (characters, symbols, graphics, images (still images or moving images), etc.) Is displayed in the main body image screen or the TV commercial image screen or superimposed on the outer peripheral portion of the main body image screen (by combining the screens).

  The data broadcast tuner unit 52b receives the main image link data broadcasted by the data broadcast (the main image displayed on the display unit 55) when there is an instruction from the user (or at any time). Is selected and transmitted to the display control unit 54. Upon receiving an instruction from the user instruction unit 53, the display control unit 54 transmits the main body image-linked data (consisting of characters, symbols, graphics, images (still images or moving images), etc.) broadcast by the data broadcasting. Are displayed in the main body image screen or the TV commercial image screen or superimposed on the outer peripheral portion of the main body image screen (combined screens). That is, in the fourth embodiment, the display screen of the display unit 55 includes a main image screen 73 (see FIG. 8), a TV CM image screen 74 (see FIG. 8), and a TV CM image linked data screen 76 (see FIG. 8). 8) and a screen (not shown) of the main body image interlocking data can be displayed at the same time.

  In this case, the display method of the TV commercial image screen, the TV commercial image linked data screen, and the main body image linked data screen is as follows. A method of overlapping display, a method of reducing the main body image screen, and displaying the main body image screen in a region other than the main body image screen on the display screen of the display unit 55 (see reference numeral 4 in FIG. 1B). Is possible.

  Here, the above-mentioned “body image linked data” will be described. The “main body image linked data” when the main body image is a sports program is, for example, game score data, game result data of a player, data of another game, and the like. When the main image is a drama or movie, the “body image linked data” may be, for example, a commentary on the drama or movie, profile data of an actor appearing in the drama or movie, or a description of the drama or movie. This data is useful for users to purchase clothes and daily necessities worn by an actor. The “body image linked data” when the body image is news is, for example, a commentary on the news, data of news related to the news, and the like.

In FIG. 6, reference numeral 71 denotes a memory for temporarily recording television CM image link data selected by the data broadcast tuner unit 52b. In FIG. 6, reference numeral 72 denotes an access on the TV CM provider side in TV CM image-linked data recorded by the data broadcast tuner unit 52 b and recorded in the memory 71 in accordance with an instruction from the user instruction unit 53. An access data acquisition unit for acquiring destination data (data such as telephone numbers and Internet homepage addresses).
In FIG. 6, since the configuration other than the configuration described above is almost the same as the configuration in FIG. 4, the same reference numerals are given and the description is omitted.

  Next, the operation of the fourth embodiment will be described with reference to FIG. In the fourth embodiment, the screen 73 of the main body image and the screen 74 of the TV commercial image are displayed in parallel and partially overlapped with each other by the broadcast wave from the TV station (FIG. 7A )reference). In the fourth embodiment, when the user gives an instruction with the user instruction unit (remote control) 53, the data broadcast tuner unit 52b transmits the “TV CM image linked to the TV CM image 74 being broadcasted” broadcasted by the data broadcast. "Interlocked data" is selected and sent to the display control unit 54. The display control unit 54 displays a screen 76 of the transmitted television CM image-linked data over the main body image screen 73 of the display unit 55 (see FIG. 7B).

  In the fourth embodiment, the screen 76 (broadcast by data broadcasting) of the TV CM image-linked data includes a button 76a “Go to homepage for ordering goods or services” and a request for materials for goods or services (detailed information). Button 76b, "To the homepage for answering the questionnaire of the product or service", and button 76d, "To the telephone for accepting (contacting) the product provider side". (Menu button) is displayed. (Although not shown, the TV commercial image linking data screen 76 of FIG. To the homepage for responding to customer complaints, to the homepage for other customer services, etc. Buttons are also possible). Access data such as a predetermined homepage address or a telephone number is broadcast in association with each of these four displayed buttons 76a to 76d (data broadcast), and is selected by the data broadcast tuner unit 52b. Has been stationed. That is, these homepage addresses and telephone numbers are not displayed on the screen indicated by the reference numeral 76 on the display unit 55, but are broadcast by data broadcasting as a part of TV CM image-linked data. The channel is selected by the tuner unit 52b, and the information is recorded in the memory 72 in association with the information of the four buttons. As described above, in the fourth embodiment, data such as the homepage address of the TV commercial provider is not displayed, but graphics, images, names (character strings), etc., such as the buttons 76a to 76d, are displayed. The user may select and click on the figure, image, or name (character string) to cause the access unit 57 to acquire address data associated therewith.

  In this embodiment, the screen 76 (broadcast by data broadcasting) of the TV CM image-linked data is further transmitted from the television receiver 50 side to, for example, Bluetooth (using radio waves) or infrared communication. It may be wirelessly transmitted (transferred) to a portable wireless terminal such as a portable telephone carried by the user by the distance wireless communication means. Then, the screen 76 (broadcast by data broadcasting) of the TV CM image-linked data in FIG. 7B is displayed on the display unit of the portable wireless terminal at hand of the user. The user can perform the desired operation at hand while viewing the display screen of the portable wireless terminal. For example, the user himself / herself desires “access to the homepage” while viewing the screen 76 (broadcast by data broadcasting) of the TV commercial image linked data displayed on the display unit of the portable wireless terminal. At this time, the user operates the portable wireless terminal at hand, selects (clicks) the button 76a of “Go to order homepage” on the screen 76, and transmits the selected data to the communication function of the portable wireless terminal (for example, NTT in Japan). The user can access the address of the order homepage by wireless transmission and connect to the homepage by using an "i-mode" function which is practically used as an additional function of the mobile phone by DoCoMo). Then, after connecting to the order homepage, the user displays the screen of the order homepage (including an order form and the like) on the display unit of the portable wireless terminal at hand, and obtains necessary order data at hand. , And the entered order data can be transmitted wirelessly (via a public communication network) from a portable wireless terminal to an order destination (e-mail address, etc.) posted on a homepage. it can. Although the above described "an example in which a user inputs order data and wirelessly transmits using a portable wireless terminal at hand", in addition to this order, input of a questionnaire response of an image of a company or a product and wireless transmission, product In a similar manner, the user can also perform data entry and wireless transmission for requesting materials for services and services at hand using a portable wireless terminal.

  Now, in a state where the screen of FIG. 7B is displayed, the user uses the user instruction unit 53 to select “Go to homepage for order” in the TV CM image linked data screen 76 of FIG. 7B. Button 76a is selected and clicked (instruction to execute). Then, the access data acquisition unit 72 of FIG. 6 has the memory 71 transmit home page address data recorded in the memory 71 in association with the button 76a of “go to order home page”. Then, the access data acquisition unit 72 sends the home page address data acquired from the memory 71 to the access unit 57. The access unit 57 accesses the homepage management server 61 of the television commercial providing side 60 connected to the Internet 59 via the modem 58 and the Internet 59 using the transmitted homepage access data, and The homepage is accessed, and information on the homepage screen is sent to the display control unit 54. The display control unit 54 displays the sent home page screen information in a state where it is partially overlapped with the television CM image linked data screen 76 and the main body image screen 73 (see FIG. 7C).

  Note that, on the screen 76 of the TV commercial image linked data in FIG. 7B, “To a homepage for responding to complaints from customers regarding products or services (targeted for TV commercials)”, “To other customer services” It is also possible to display a button such as "Go to homepage" so that the user can access those homepages.

  The user places the payment settlement data such as his / her name, address, credit number, etc. in the form of the “order form” 77a on the product order homepage screen 77 displayed on the display unit 55 in this way. The user inputs necessary items such as the number of items, and then, when the user clicks an image 77b of the “order button” on the homepage screen 77 with a mouse, the access unit 57 converts the data of the order form into the This is transmitted to the product order homepage management server 61, and the order of the product and the payment for the product can be completed. The above describes the operation when accessing the "product order homepage" according to the user's instruction.However, when accessing the "product information request homepage" or "product questionnaire response homepage", basically The same is true. When the user selects the button “To the telephone for accepting inquiries from customers” on the screen 76 of FIG. 7B, the access unit 57 obtains the access data from the memory 71 Based on the obtained telephone number data, a telephone is called via the modem 58 and the Internet 59 to the telephone 62 for receiving an inquiry from a customer in the TV commercial providing side 60, and the telephone 70 of the user and the provision of the television CM are provided. The user can make a telephone call to the television commercial providing side 60 while watching the television program by connecting the telephone 62 on the side.

  In this embodiment, a home page screen 77 (here, a home page screen 77 displaying the format of an order form 66a for ordering a product and an order button 77b) obtained by accessing this home page is displayed. ) From the television receiver 50 side in accordance with a user's instruction, for example, by a short-range wireless communication means such as Bluetooth (using radio waves) or infrared communication. (Not shown) by wireless transmission (transfer). Then, the homepage screen 77 of FIG. 7C is displayed as it is on the display of the portable wireless terminal at hand of the user. The user inputs the order form 77a in the homepage screen 77 of FIG. 7C displayed on the display unit of the portable wireless terminal at hand, for example, while looking at the display screen of the portable wireless terminal. The user inputs necessary order data in the frame, and then, using the wireless communication function of the portable wireless terminal, an e-mail address of the company providing the TV commercial image or the homepage address (or homepage screen) This electronic mail can be transmitted wirelessly (via a public communication network) to the electronic mail address described in (1). Also, here, the explanation was given of "an example in which a user inputs order data at hand using a portable wireless terminal at hand and wirelessly transmits", but in addition to this, inputting a questionnaire response of an image of a company or product and In the same manner, the user can also carry out wireless transmission, data input and wireless transmission for requesting materials of goods and services at hand using a portable wireless terminal.

  Next, a transaction apparatus using a television commercial image according to a fifth embodiment of the present invention will be described with reference to FIGS. The transaction apparatus according to the fifth embodiment has the same basic configuration as that described with reference to FIG. However, in the fifth embodiment, as shown in FIG. 8A, the "button for instructing access to the homepage of the TV commercial providing side" is displayed on the user instruction unit (remote control) 53 in FIG. Unlike the transaction apparatus according to the fourth embodiment, the transaction apparatus according to the fourth embodiment is provided with a button 81 for instructing access to a telephone for receiving an inquiry from a customer on the TV commercial providing side. I have. However, since the other points are the same as those of the transaction apparatus of FIG. 6, the operation of the fifth embodiment will be described below with reference to FIG.

  In the fifth embodiment, first, as shown in FIG. 8B, a main body image screen 73 is displayed on the display unit 55, and a television CM image screen 74 is partially displayed on the main body image screen 73. ing. At this time, although not displayed on the display unit 55, TV CM image linked data linked to the TV CM image is broadcast by data broadcasting, tuned by the data broadcasting tuner unit 52b, and sent to the memory 71. Are temporarily recorded in the memory 71. The television CM image linked data broadcast in the data broadcast and recorded in the memory 71 remains undisplayed (recorded in the memory 71) on the display unit 55 according to a user's instruction.

  Next, when the user wants to view the homepage of the television commercial providing side on the displayed television commercial image screen 74, the user operates the user instruction unit (remote controller) 53 to display the "homepage access instruction instruction". Button 81 is pressed. Then, a command signal of “access the homepage on the TV commercial providing side” is wirelessly transmitted from the user instruction unit 53 to the access data acquisition unit 72 and the access unit 57 from the user instruction unit 53. Then, the access data obtaining unit 72 accesses the memory 71 to obtain homepage address data of the TV commercial providing side in the TV commercial image linked data recorded in the memory 71, and accesses the address data. Send to section 57. The access unit 57 accesses the homepage management server 61 of the television commercial providing side 60 connected to the Internet via the modem 58 based on the sent homepage address data, and acquires the homepage screen information. Then, the access unit 57 transmits the acquired screen information of the homepage to the display control unit 54. The display control unit 54 partially displays the transmitted homepage screen information on the main body image screen 73 and the television CM image screen 74 displayed on the display unit 55 (FIG. 8C). reference).

  Further, in the fifth embodiment, when the user wants to call the customer inquiry telephone of the television commercial providing side of the television commercial image displayed on the display unit 55, the user operates the user instruction unit (remote control unit). The user presses the "button for instructing access to the telephone for receiving customer inquiries on the TV commercial providing side" 82 described above. Then, a command signal of “access the telephone for receiving customer inquiries on the TV commercial providing side” is wirelessly transmitted from the user instruction unit 53 to the access data acquisition unit 72 and the access unit 57 from the user instruction unit 53. Then, the access data acquisition unit 72 accesses the memory 71 and replaces the telephone number data of the customer inquiry receiving telephone of the TV CM providing side in the TV CM image linked data recorded in the memory 71. The telephone number data is obtained and sent to the access unit 57. The access unit 57 makes a call to the Internet telephone (Internet telephone) 62 of the TV commercial providing side 60 connected to the Internet via the modem 58 based on the transmitted telephone number data. Then, the user's telephone 70 and the television CM providing telephone 62 are connected. Therefore, the user can make a telephone call with the TV commercial providing side while watching the TV program.

  In the third embodiment, the “TV commercial providing side 60” is only a “TV commercial providing company that is a company that produces, sells, or provides products, contents, or services targeted by the TV commercial”. No, "In response to a request or delegation from the TV commercial provider, receiving an order for a product, content or service produced, sold or provided by the TV commercial provider, providing detailed information on the product, content or service, An order receiving and customer service agency company that responds to complaints from customers of the goods or services and performs other customer services for TV commercial providers.

(Extended)
In the third and fourth embodiments described above, “the homepage screen provided by the TV commercial providing side acquired by the access unit 57” (see 66 in FIG. 5, 77 in FIG. 7, and 78 in FIG. 8). ) Is displayed on a part of the main body image screen 73, but in the present invention, it may be displayed on the outer periphery of the main body image screen 73 (that is, the size of the main body image screen 73 is reduced. The homepage screens 66, 77, 78 may be displayed on the outer peripheral portion of the screen of the display unit 55 where the reduced main body image screen 73 is not displayed.) Further, in the present invention, the home page screen is not displayed on the display unit 55, for example, a display screen of a remote control (user instruction unit) 53 held by the user or a terminal such as a mobile phone held by the user. You may make it display on a display screen.

  In the fourth embodiment, the screen 76 (see FIG. 7) of “TV CM image linked data broadcasted by data broadcasting” is displayed in a part of the main body image 73 of the display unit 55. According to the present invention, the size of the main body image screen 73 may be displayed on the outer peripheral portion of the main body image screen 73 (that is, the size of the main body image screen 73 is reduced, and the reduced main body image screen 73 is displayed on the display unit 55). The screen 76 of the TV commercial image linked data may be displayed on the outer peripheral portion where is not displayed). Further, in the present invention, the screen 76 of the TV CM image-linked data is not the display unit 55 but the display screen of the remote controller (user instruction unit) 53 held by the user, for example, or the user has it at hand. You may make it display on the display screen of terminals, such as a mobile telephone.

  FIG. 9 shows an example of a main body image and a television commercial image displayed simultaneously and in parallel on a television screen in each embodiment of the present invention (the above-described first to fifth embodiments and the like). In the example of FIG. 9, substantially triangular television CM images 81a and 81b each having one, two, or all of the four corners of the substantially square main body image 80 and having a base opposed to the central portion of the main body image 80. , 81c, 81d are arranged and displayed, respectively. That is, in FIG. 9A, a substantially triangular television CM image 81 a is displayed at the lower left corner of the main body image 80 in parallel with the main body image 80. 9B, substantially triangular television CM images 81a and 81b are displayed at the lower left corner and the upper right corner of the main body image 80 in parallel with the main body image 80, respectively. ing. In FIG. 9C, substantially triangular television CM images 81a, 81b, 81c, and 81d are displayed simultaneously and in parallel with the main image 80 at all four corners of the main image 80, respectively. ing.

  As described above, in the example of FIG. 9, each of the television CM images 81 a to 81 d is displayed at part or all of the four corners of the substantially square main body image 80. Therefore, when viewed visually (based on the mutual positional relationship between the TV commercial image and the main body image), it is the center of the viewer's field of view (the part where the viewer watching the content pays particular attention). Each of the television CM images 81a to 81d hardly visually affects the central portion of the main body image 80 and its peripheral portion. Therefore, when viewed from the position, the presence of each of the television CM images 81a to 81d does not greatly obstruct or hinder the viewing or appreciation of the main body image 80.

  Further, in the example of FIG. 9, each of the television CM images 81a to 81d is formed in a substantially triangular shape having a base in the direction of the center of the main body image 80 (having a base opposed to the center). Therefore, when viewed visually (in view of the relationship between the shape of the TV commercial image and the main body image), the main body, which is the center of the viewer's visual field (the part that the viewer watching the content pays particular attention to) Each of the television CM images 81a to 81d hardly visually affects the central portion of the image 80 and its peripheral portion. Therefore, in the example of FIG. 9, the existence of each of the television CM images 81a to 81d is substantially effectively prevented from hindering or hindering the viewer from viewing or watching the main body image 80 which is the content of the program. Will be done.

1 display device 2 display unit

Claims (6)

Broadcasting or transmitting a program (broadcasting or transmitting includes not only a radio wave or a cable for cable television but also a communication line such as the Internet), receiving or recording, or based on received or recorded data A program broadcast system that outputs or reproduces
Broadcasting, transmitting, generating, and processing program data for outputting or reproducing at least “insertable CM image replacing the main image of the program” in the middle of a certain program in a form in which the main image is temporarily interrupted. Means for receiving, recording, outputting, or reproducing a first program broadcast,
In the middle of the same program or throughout the progress thereof, at least a “concurrent CM image coexisting with the main image of the program” is at least part of the main image or at least part of the outer peripheral portion of the main image. A second program broadcast for broadcasting, transmitting, generating, processing, receiving, recording, outputting, or reproducing data to be output or reproduced concurrently or in parallel with the main body image, temporarily or constantly. Means,
And the like. Broadcasting or transmitting a program (broadcasting or transmitting includes not only a radio wave or a cable for cable television but also a communication line such as the Internet), receiving or recording, or based on received or recorded data A program broadcast system that outputs or reproduces
In the middle of a certain program, at least “insertable CM image replacing the main image of the program” broadcasts, transmits, generates, and outputs program data in which the main image is output in a temporarily interrupted form. Means for processing, receiving, recording, outputting, or playing back a first program broadcast;
When the data of the program is broadcasted, transmitted, generated, processed, received, recorded, output, or reproduced by the first program broadcast or the like, in the middle of the program or throughout the progress of the program, At least the “coexisting CM image coexisting with the main image of the program” is temporarily or coexistent with or in parallel with the main image at a part of the main image or at least a part of the outer periphery of the main image. Or a second program broadcasting means for broadcasting, transmitting, generating, processing, receiving, recording, outputting, or reproducing the data of the program so as to output or reproduce the program,
And the like. Broadcasting or transmitting a program (broadcasting or transmitting includes not only a radio wave or a cable for cable television but also a communication line such as the Internet), receiving or recording, or based on received or recorded data A program broadcast system that outputs or reproduces
Broadcasting, transmitting, generating, processing, and receiving program data in which at least “insertable CM image replacing the main image of the program” is output in a form in which the main image is temporarily interrupted during the program. Means for recording, outputting, or reproducing a first program broadcast,
In the middle of the program or throughout the progress of the program, at least “the coexisting CM image coexisting with the main image of the program” is added to at least a part of the main image or at least a part of the outer peripheral portion of the main image. Broadcast, transmission, generation, processing, reception, recording, output, or reproduction of the program data so that the data is output or reproduced temporarily or constantly, concurrently or in parallel with the main body image. Means such as program broadcasting,
And the like. Broadcasting or transmitting (broadcasting or transmitting includes not only by radio waves or cable for cable TV but also by a communication line such as the Internet), received or recorded, or based on received or recorded data CM providing system for a program to be output or played back,
CM insertion means for outputting or playing back at least "insertable CM image replacing the main image of the program" in the middle of the program in a form in which the main image is temporarily interrupted;
In the middle of the same program or throughout the progress thereof, at least a “coexisting CM image coexisting with the main image of the program” is at least a part of the main image or a part near the outer periphery of the main image. A CM coexistence output means for outputting or reproducing partly or concurrently with the main body image, temporarily or constantly,
A system for providing commercials to programs, comprising: Broadcasting or transmitting program data (broadcasting or transmission includes not only radio waves or cable for cable television but also communication lines such as the Internet), receiving or recording, or receiving or recording A system for outputting or reproducing data based on data, such as a program broadcast,
In the middle of the program, the insertion type CM image is inserted so that at least “insertion type CM image replacing the main image of the program” is inserted in a form in which the main image is temporarily interrupted. CM insertion instructing means for instructing the timing of insertion,
In the middle of the same program or throughout the progress thereof, at least a “concurrent CM image coexisting with the main image of the program” is at least a part of the main image or a part near the outer periphery of the main image. In part, a CM coexistence output instructing means for instructing the output or reproduction or the timing of the output, in parallel or coexistent with the main image, temporarily or constantly, or the output timing,
A program broadcasting system and the like comprising: Broadcasting or transmitting a program or its data (broadcasting or transmission includes not only a radio wave or a cable for cable television but also a communication line such as the Internet), receiving or recording, or receiving or recording A system for outputting or reproducing data based on data, such as a program broadcast,
CM insertion means for inserting at least "insertable CM image replacing the main image of the program" in the middle of the program in a form to temporarily interrupt the main image,
In the middle of the same program or throughout the progress thereof, at least a “coexisting CM image coexisting with the main image of the program” is at least a part of the main image or a part near the outer periphery of the main image. A CM coexistence output means for outputting or reproducing partly or concurrently with the main body image, temporarily or constantly,
A program broadcasting system and the like comprising:

Images