KR20150108482A - Portable storage media consisting multimedia and Andadvertisement method of using the same - Google Patents

Abstract

The present invention relates to an advertisement method for storing complex content such as video content or the like inserted with an advertisement in a portable storage medium to be provided. In particular, according to the present invention, the portable storage medium includes: a content storage unit for storing operation content and advertisement information content; a control unit for inserting the advertisement information content into an operation content file saved in the content storage unit to create and execute reproducible complex content; and an interface unit for accessing an external terminal to transmit the complex content information to the external terminal.

Description

Technical Field [0001] The present invention relates to a portable storage medium including compound contents combined with advertisement information and an advertisement method using the same,

The present invention relates to an advertisement method in which a composite content such as moving image contents in which an advertisement is embedded is provided in a removable storage medium.

2. Description of the Related Art Generally, a specific advertisement or promotion is performed using a specific storage medium such as a CD or the like. The above-described storage medium is a publicity item of a specific company, and is configured to have a miniaturized structure to facilitate distribution and portability. And the advertisement contents are combined with the contents stored in the database on the storage medium and stored.

Accordingly, while the user watches the DB contents through his / her computer, the advertisement contents are simultaneously audible, and the DB contents and other contents on the network hyperlinked to the advertisement contents are audible or audible, It is used as a method of publicity and advertisement that provides compensation according to a certain rule to the user about exposure to the advertisement contents.

By providing the functions of the e-catalog using such a storage medium, that is, a CD-ROM type promotional article, it is possible to combine DB contents serving as independent products useful for the user, And it is inducing the e-commerce of the hybrid system which receives the discount rate.

The functions of the above-described storage medium will first be described. First, DB content and a large amount of video advertisement contents useful for a large-capacity medium are provided. Second, when a user performs a certain action such as clicking to watch a content, Thirdly, when the DB contents and the video advertisement contents are interlocked with each other using the DB contents, the video contents can not disappear, thereby increasing the exposure of the advertisement, and fourth, the DB contents Or a plurality of quizzes relating to the advertisement contents are issued, a higher price is paid when the quiz is more frequently encountered, or a high discount rate is applied when purchasing goods or services through the present invention.

As a fifth function, it is an automatic renewal process for DB contents and advertisement contents. When a user uses contents, the user automatically accesses the website or website of the provider of each contents, compares the contents with the version of the contents, And sixth, recognizing the chip unique number in the CPU, generating a unique number for each user in cooperation with the content, and utilizing the same to provide a function of locating on the electronic commerce.

In the seventh, it is possible to generate the electronic lottery ticket with a probability that the user is proportional to the amount of exposure to the advertisement, the amount of exposure to the DB content, or a certain function relation, thereby inducing the user to expose the content. Is stored systematically on the user's HDD and is provided with compensation of the user's advertisement exposure for the whole time with the help of the program for managing the compensation.

However, as described above, an advertisement using a storage medium such as a CD is limited in terms of a medium for displaying a corresponding content using a storage medium such as a user's CD, regardless of the contents of the advertisement, In other words, the user 's action procedure to contact the advertisement is not working effectively.

Korean Patent Laid-Open No. 10-2009-0119221

SUMMARY OF THE INVENTION The present invention has been made in order to solve the above-mentioned problems, and an object of the present invention is to provide a portable storage medium having contents of various moving pictures or still images such as sports lessons, educational contents, The present invention provides a storage medium and an advertisement method using the same, which can maximize the advertisement effect by providing a specific product and corporate image advertisement to a targeted customer through repeated reproduction and viewing.

As a means for solving the above-mentioned problems, the present invention provides a content distribution system comprising: a content storage unit for storing execution contents and advertisement information contents; A control unit for generating and executing a composite content that can be reproduced by inserting the advertisement information content into an execution content file stored in the content storage unit; And an interface unit for connecting to the external terminal and transmitting the composite content information to the external terminal. The present invention provides a mobile storage medium including compound contents combined with advertisement information. In this way, it is possible to provide a specific product and company image advertisement to a targeted customer through repetitive playback and watching on the specificity of the portable storage medium, thereby maximizing the advertisement effect.

Also, in the embodiment of the present invention, the content storage unit may include an execution content storage unit for storing at least one execution content among the moving image or the still image, and an advertisement information storage unit for storing the advertisement content inserted into the execution content file And a translation information storage unit for storing translated content matched with the execution content file.

Further, in an embodiment of the present invention, the control unit may include a file generation unit for generating executable complex contents by inserting and combining the advertisement contents into the execution contents, and an execution order of the advertisement contents when executing the complex contents And a data management unit for classifying advertisement contents matched with the contents of the execution contents and determining a combination position of the advertisement contents or the translation contents combined in the execution contents.

In particular, in an embodiment of the present invention, the file generation unit 210 includes a file synthesis unit 211 for inserting and combining the advertisement contents in the execution contents, and a content reproduction prevention information (DRM) And a DRM combining unit (D) for enhancing security of contents.

In this case, the data management unit may further include a sub-ad matching unit for matching the sub-advertisement matched with the content of the classified advertisement classified by the content matching the content of the execution content. Particularly, the sub advertisement matching unit inserts and drives a spot advertisement screen in a scene matched with an advertisement content to be provided by dividing the provided complex content by a scene in units of time. In addition, the sub-ad matching unit may further include UL information for accessing the sub advertisement.

The portable storage medium according to the embodiment of the present invention may be implemented by the following advertisement method using a USB Universal Serial Bus.

Specifically, the method includes connecting a removable storage medium to an external terminal; Generating combined contents by combining advertisement contents with execution contents included in the removable storage medium; When the composite contents are executed, reproducing the advertisement contents before or during the loading of the composite contents or at the end of the execution; The product advertisement matching the content of the execution content is matched with the content of the execution content during the execution of the composite content, so that the sub advertisement is further reproduced; The present invention can be embodied as an advertisement method using a removable storage medium including a composite content as an embodiment of the present invention.

According to the present invention, various moving picture or still image contents such as sports lessons and educational contents are included in a portable storage medium having a convenient portability, and various advertisement contents are combined in the executed contents, The image advertisement can be provided to the targeted customers, thereby maximizing the advertising effect.

In particular, the advertisement contents combined with the provided execution contents are matched according to the subject of the execution contents or the similarity to the products displayed on the screen, and are presented in the form of spot advertisements or the like, thereby maximizing the effect of the advertisement.

Further, since the product of the portable single product can be provided to a specific customer, the provision of the execution contents and the advertisement contents stored in the removable storage medium can be performed in such a manner that the advertisement can be targeted to a target customer Therefore, it is possible to maximize the publicity effect by providing the key customers, participating customers or target customers who are not an unspecified majority.

FIGS. 1A and 1B show block diagrams of components constituting a removable storage medium according to an embodiment of the present invention.
2 to 6 are images showing an embodiment of an advertisement using a removable storage medium according to an embodiment of the present invention.

Hereinafter, the configuration and operation according to the present invention will be described in detail with reference to the accompanying drawings. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS In the following description of the present invention with reference to the accompanying drawings, the same components will be denoted by the same reference numerals regardless of the reference numerals, and redundant description thereof will be omitted. The terms first, second, etc. may be used to describe various components, but the components should not be limited by the terms. The terms are used only for the purpose of distinguishing one component from another.

1A and 1B, a mobile storage medium (hereinafter, referred to as 'the present invention') including a composite content in which advertisement information is combined according to an embodiment of the present invention stores execution contents and advertisement information contents A control unit 200 for generating and executing a composite content that can be reproduced by inserting the advertisement information content into a content storage unit 300 and an execution content file stored in the content storage unit, And an interface unit 100 for transmitting to an external terminal.

That is, the present invention can be implemented so as to increase the advertisement effect by combining the advertisement contents in the execution contents such as moving images or still images included in the mobile storage medium. In particular, the contents of the provided execution contents and the contents of the advertisement contents are matched Thereby maximizing the efficiency of advertising.

The portable storage medium according to the present invention refers to a device including various memory devices that can be carried, and it can be used not only in a variety of commercial CD structures, but also as an SSD solid state drive, a USB Universal Serial Bus Quot;) " refers to a removable storage medium that can execute internal contents by being coupled to external equipment such as a hard disk. Hereinafter, the present invention will be described with reference to an embodiment implemented by applying a USB Universal Serial Bus (USB). Particularly, it is preferable that the portable storage medium of the present invention includes an interface unit 100 that can execute an executable file in combination with an external terminal and can be coupled with an external terminal.

The content storage unit 300 of the present invention stores main execution contents (hereinafter, referred to as 'execution contents') such as various moving pictures and still images stored in the removable storage medium, It is desirable to store the sub advertisement associated with the related product displayed in the various advertisement information and execution contents. It is further preferable to store translated content including foreign language translation information matched with voice information and text information of the execution contents. For this, the content storage unit includes an execution content storage unit 310 for storing at least one execution content among a moving image or a still image, and further includes an execution information storage unit 310 for storing advertisement information And a translation information storage unit 330 for storing translation contents matched to the execution content file. Although not shown, the portable storage medium of the present invention comprises a NAND or NOR memory having a predetermined capacity and a flash memory for storing arbitrary information, It can be done with some space or with a separate memory structure.

The execution contents stored in the execution content storage unit 310 may include training videos related to various sports such as golf, billiard, ski, and tennis, and moving images such as still videos, English conversation, Korean conversation, tourism information, drama, Video, and the like, and it is possible to select and store the optimum content for a specific customer layer as a target according to the sales or business purpose of the user. This enables a portable product to be provided to a specific customer, so that the provision of execution contents and advertisement contents stored on a removable storage medium can be advertised to a target customer that matches or is similar to the user's interest And to provide the information to a core or prospective customer who is not an unspecified number, thereby bringing about a publicity effect.

The advertisement information storage unit 320 stores a variety of advertisement contents. The advertisement information storage unit 320 stores advertisement contents, such as general advertisement contents provided by an external client requesting advertisement and advertisement contents of a target product related to the execution contents, Can be stored. The general advertisement content refers to a general advertisement (moving picture, still image, text, image, etc.) to be implemented in a structure that is inserted into the above-mentioned execution contents irrespective of genres such as finance, education, sports, fashion,

In addition, the sub advertisement contents may be classified into execution contents, such as a golf video, an advertisement related to a golf article, a case where a lesson is continued using a specific product on a screen of specific execution contents (for example, a 'driver' Advertisement contents (spot advertisement format, plain text, image exposure advertisement) of the driver product, and advertisement related to the execution contents.

The translation information storage unit 330 includes a foreign language translation voice or text (caption) about a voice or text exposed when the execution contents are executed. Accordingly, it is possible to combine various types of translated contents with execution contents, thereby improving the convenience of use and expanding the advertising effect in terms of language.

The control unit 200 includes a file generation unit 310 for generating executable complex contents by inserting and combining the advertisement contents into the execution contents, and a program execution unit 310 for determining and allocating the execution order of the advertisement contents when executing the complex contents A control unit 220, and a data management unit 230 for classifying advertisement contents matched with contents of the execution contents and determining a combination position of advertisement contents or translation contents combined in the execution contents.

The file generation unit 310 combines the advertisement contents provided by the advertisement information storage unit 320 with the execution contents stored in the execution content storage unit 310 to generate a combined content And generates a signal. In this case, the advertisement contents may be combined before execution of the execution contents, or at the middle or at the end of the execution contents, so that they can be executed.

In particular, in an embodiment of the present invention, the file generating unit 310 includes a file composing unit 211 for inserting and combining the advertisement contents into the execution contents, and a digital rights management (DRM) (Hereinafter referred to as " DRM "). That is, a copy protection mark may be inserted and combined in an execution content such as an education-related content or a learning or lesson-related content, thereby preventing illegal copying or allowing a display using only a dedicated content player.

For this, the DRM combiner D according to the present invention includes a DRM information generator 212 for generating DRM information to be combined with the execution content as shown in FIG. 1B, Format, and a DRM information synthesizer 213 for synthesizing the DRM information with the execution content.

The DRM information generation unit 212 may generate information on a content usage method, a restriction condition and an encryption method in use of content, an encryption key, an encryption key length, and the like with respect to the execution content.

The DRM information conversion unit 213 converts the DRM information generated by the DRM information generation unit 212 into DRM content having the same format as the execution content. The format of the execution content is configured to be one of still image, moving image, and sound, and the DRM information to be combined therewith can be converted accordingly.

The DRM information composer 213 generates DRM content by combining DRM information converted into DRM content having the same format as the execution content into digital contents using a watermarking technique.

The combination of the execution content and the DRM information according to the present invention can be implemented in the following manner. For example, if the execution content according to the present invention is sound content, the DRM information conversion unit 213 synthesizes the DRM content of the sound type with the execution content by the sound watermarking technique. Since the DRM content of the sound type is generated in the form of sound information that is not audible to the human ear, a person can not feel a change in sound even if the DRM content is synthesized, Is extracted through a speech recognition method.

On the other hand, if the execution content is still image content, the DRM information conversion unit 213 synthesizes the still image DRM content with the execution content using the image watermarking technique. Since the still image DRM contents are generated in the form of an image that is not easily seen by the human eye, a person hardly senses a change in the image form even if the DRM contents are synthesized, And is extracted through a video recognition method in a dedicated playback apparatus of execution contents.

When the execution content is the moving image content, the DRM information is converted into the still shape as described above, so that the converted still image content is synthesized in the form of image watermarking in each frame of the moving image.

Thus, in the execution content according to the present invention, the DRM information is converted into the same format as the digital content and is synthesized by the watermarking technique. Therefore, when a malicious user tries to delete the DRM information or overwrites the DRM information with the manipulated DRM information, The original content itself may be damaged or the DRM may not be recognized by the execution content-only playback apparatus according to the present invention. Therefore, according to the present invention, it is impossible to delete and manipulate the synthesized DRM information.

In addition, the execution control unit 220 instructs the execution control unit 220 to play the advertisement data in preference to the content in reproducing the moving image, or to reproduce the advertisement data after the reproduction of the execution content, And performs the function of determining and controlling the order.

In addition, the data management unit 230 determines a combined position of a text or an image advertisement combination to be combined with the translation contents or general advertisement contents to be combined with the execution contents. In other words, it is possible to perform a function of including advertisement data in the head, middle, and tail portions of a moving image content file.

Further, the sub-ad matching unit 240 compares the contents of the sub-advertisement contents stored in the advertisement information storage unit 320 with the contents of the execution contents, .

For example, the advertisement contents matching the contents of the execution contents or matching the subject scenes may be spotted, or the execution contents provided may be classified by time in units of scenes, It is possible to embed the spot advertisement screen so that it can be inserted and driven. This is similar to the indirect advertisement shown when watching a general drama, so that it is possible to insert a short spot advertisement into a scene matching with an advertisement to be provided to an execution content to be repeatedly watched or a desired spot to be provided so as not to be disturbed by consumers Is more preferable.

In this case, the sub-contents may include the URL address, so that even when the execution content is being operated, the external terminal 400 in FIG. 1 can interoperate with an advertisement service server (including a web server) It is also possible to implement access to information sites. In this case, the external terminal 400 is a device including a display screen such as a computer, a portable display device, a navigation device, and a mobile device having a module for executing and displaying compound contents by being connected to an interface unit of a portable storage medium according to the present invention . In addition, when the external terminal 400 is connected to the removable storage medium, it is preferable that the external terminal 400 is realized to recognize the connection and activate the plug-in play module according to the connection. Alternatively, it is possible to confirm information stored in the USB memory using a USB agent pop-up screen at the time of a normal USB connection, and to confirm or execute the corresponding composite contents through a click process.

Hereinafter, an embodiment for actually implementing the portable storage medium of the present invention according to FIG. 1 will be described with reference to FIGS. 2 to 5. FIG.

Referring to FIG. 2, there is shown an actual example image in which a portable storage medium according to an embodiment of the present invention is combined with an external terminal to execute compound contents. As shown in the figure, a process of connecting the USB, which is a portable storage medium according to the present invention (hereinafter referred to as an application of USB as an example), to the display device and executing the compound contents.

FIG. 2 shows the implementation of the 'golf lesson' as the execution content. After the general advertisement contents C 1 are loaded and executed before the execution of the execution contents, the execution contents are executed (C 2). That is, the order of execution of the advertisement is implemented before the execution of the execution contents and at the end of the contents (C 4) to implement the composite contents. In this case, the translated text 331 corresponding to the contents of the execution contents can be combined and provided in various languages. It is needless to say that it is also possible to combine the voice files. In addition, the spot advertisement 242 related to the club (iron or driver, etc.) used in the current golf lesson video can be exposed as sub advertisement contents.

FIG. 3 shows a case where a golf lesson is selected as execution contents D 1 to D 3 and a combination of advertisement contents is arranged at the end of execution contents D 4 and D 5. That is, in the embodiment of the present invention, it is possible to insert general contents or sub advertisement contents for a specific product according to the preferences of the advertiser who wants to advertise or the customer (target customer).

4A is an operational state diagram for explaining the function of the sub advertisement matching unit 240 described above with reference to FIG. In the case where the execution content E 1 is continuously executed, the execution content is the information about the driver in the time (or frame) at which the lesson about the driver club proceeds in the lesson process, And to match the information of related products. This allows customers interested in lessons in the driver's club to easily visualize the information about the related product so that it can be more effective. 4A, the advertisement method of the sub advertisement may be a method (E 2) in which advertisements for each category of related products are bundled and exposed. However, as shown in FIG. 4B, E 3), and it is also possible to expose it by club (by club type).

FIGS. 5A and 5B are diagrams for explaining the details of the exposed product in the computer or the touch panel display device in FIGS. 4A and 4B by dividing the content of a separate sub advertisement having detailed information into a split screen (FIG. 5A) (FIG. 5B). In this case, if there is information such as a URL address included in the content of the sub advertisement, it may be directly connected to the advertisement server or the web page.

6, the advertisement of the related product may be composed of golf bags included in the execution contents, or may be diversified into clothes, shoes, caps, golf courses in progress, and the like.

Therefore, according to the embodiment of the present invention, it is possible to provide a system and a method for providing a multimedia contents in which a user can easily and conveniently carry a composite content in which an advertisement is embedded in a storage medium, The goal is to enable advertisers to reach their target audience and provide them to key or prospective customers to maximize their promotional effectiveness.

The term " part " used in this embodiment of the removable storage medium according to the present invention means a hardware component such as software or an FPGA or an ASIC, and the 'part' performs certain roles. However, 'part' is not meant to be limited to software or hardware. &Quot; to " may be configured to reside on an addressable storage medium and may be configured to play one or more processors. Thus, by way of example, 'parts' may refer to components such as software components, object-oriented software components, class components and task components, and processes, functions, , Subroutines, segments of program code, drivers, firmware, microcode, circuitry, data, databases, data structures, tables, arrays, and variables. The functions provided in the components and components may be further combined with a smaller number of components and components or further components and components. In addition, the components and components may be implemented to play back one or more CPUs in a device or a secure multimedia card.

In the foregoing detailed description of the present invention, specific examples have been described. However, various modifications are possible within the scope of the present invention. The technical idea of the present invention should not be limited to the embodiments of the present invention but should be determined by the equivalents of the claims and the claims.

100:
200:
210:
220:
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240: Sub advertisement matching unit
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310: Execution content storage unit
320: an advertisement information storage unit
330: Translation information storage unit

Claims (11)

A content storage unit 300 for storing execution contents and advertisement information contents;
A control unit (200) for generating and executing a composite content that can be reproduced by inserting the advertisement information content into an execution content file stored in the content storage unit; And
And an interface unit (100) for performing connection with an external terminal and transmitting the composite content information to an external terminal.
A removable storage medium comprising composite content combined with advertising information.
The method according to claim 1,
The content storage unit,
An execution content storage unit (310) for storing at least one execution content among a moving image or a still image;
An advertisement information storage unit 320 for storing advertisement contents inserted in the execution content file; And
A translation information storage unit 330 for storing translation content matched with the execution content file;
Wherein the advertisement information is combined with the composite content.
The method of claim 2,
The control unit (200)
A file generating unit 210 for inserting and combining the advertisement contents into the execution contents to generate executable complex contents;
An execution control unit (220) for determining and assigning an execution order of the advertisement contents when executing the composite contents;
A data management unit 230 for classifying advertisement contents matched with contents of the execution contents and determining a combination position of the advertisement contents or translation contents combined in the execution contents;
And the advertisement information is combined with the composite content.
The method of claim 3,
The file generation unit 210,
A file combining unit 211 for inserting and combining the advertisement contents into the execution contents;
A DRM combining unit (D) for combining contents copy protection information (DRM) with the execution contents;
And the advertisement information is combined with the composite content.
The method of claim 4,
The DRM combiner (D)
A DRM information generator 212 for generating DRM information to be combined with the execution content;
A DRM information conversion unit 213 for converting the DRM information into the same format as the execution content; And
And a DRM information synthesizing unit (213) for synthesizing the execution content and the DRM information.
The method of claim 5,
The data management unit 230,
And a sub advertisement matching unit (240) for matching the contents of the advertisement matched with the content of the execution content and matching the sub advertisement matched to the classified advertisement contents, and a sub advertisement matching unit (240) Storage medium.
The method of claim 6,
The sub advertisement matching unit 240,
Wherein the spot advertisement screen is inserted and operated in a scene matched with an advertisement content to be provided by dividing the provided complex content by a scene in units of time.
The method of claim 7,
The sub advertisement matching unit 240,
And advertisement information including advertisement information for accessing the Internet in the sub advertisement.
The method according to any one of claims 1 to 8,
The removable storage medium,
A portable storage medium comprising compound contents combined with advertising information that is a USB Universal Serial Bus (USB).
Connecting a removable storage medium to an external terminal;
Generating combined contents by combining advertisement contents with the execution contents included in the mobile storage medium;
When the composite contents are executed, reproducing the advertisement contents before or during the loading of the composite contents or at the end of the execution;
The product advertisement matching the content of the execution content is matched with the content of the execution content during the execution of the composite content, so that the sub advertisement is further reproduced;
7. The advertisement method according to claim 7, comprising the composite contents of claim 7.
The method of claim 10,
Wherein the generating the composite content comprises:
The method of claim 1, further comprising combining DRM information with the execution content.

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