CN107409243A

CN107409243A - Intelligent display and advertising method using the same

Info

Publication number: CN107409243A
Application number: CN201480084115.1A
Authority: CN
Inventors: 金于胜; 宋知声; 金宇敬; 朴修助; 金烨; 金东�; 金东一
Original assignee: Vflap Inc; Industry University Cooperation Foundation IUCF HYU
Current assignee: Vflap Inc; Industry University Cooperation Foundation IUCF HYU
Priority date: 2014-12-16
Filing date: 2014-12-16
Publication date: 2017-11-28
Also published as: WO2016098915A1

Abstract

An advertising method using a smart display according to an aspect of the present invention includes: a content receiving step of receiving video data, advertisement data for a commodity appearing in the video data, and a commodity catalog; a product identification step in which the selected product is identified; an advertisement calling step of calling an advertisement for the commodity from the transmitted content; and an advertisement loading step of displaying the called advertisement on a screen, wherein in the product identifying step, a frame connected along the periphery of the selected area having the same position and color or texture is formed, and the inside of the frame can be designated as a product area.

Description

Intelligent display and the advertising method using the intelligent display

Technical field

A kind of advertising method the present invention relates to intelligent display and using the intelligent display.

Background technology

With the exploitation and popularization that are played from existing simulation of the data TV technologies based on data, except using now Beyond some communications medias, the internet for being connected to each family can also be utilized to provide a user broadcasting, COD in real time The plurality of kinds of contents service such as (Contents on Demand), game, news (contents service).

As the example that content service is provided using internet, can enumerate IPTV (Internet Protocol TV, it is wide Band TV).IPTV transmits various information service, video content and broadcastings etc. to provide to the electricity of user using VHSI very high speed internet Depending on.

Recently as the network tv mode further developed from this IPTV, proposition has broadband (Broadband) TV, net The concepts such as network TV.Broadband TV or network tv and existing IPTV are different, multiple content providers be present, and user can be independent Access the server of multiple content providers, receive a variety of VOD, game, video phone service etc. that content provider provided Content.

So, user is in the case of viewing broadcasting or plurality of kinds of contents, it is desirable to when article or food for being shown in picture etc., In the presence of in way is played or play terminate after recycle the inconvenience of the retrieval such as internet article.

Especially, at the scene in live way, it is desirable to during the Item Information occurred in picture, very big work(under actually needing Husband.

The content of the invention

Technical problem

The present invention proposes that it is an object of the invention to utilize smart machine viewing scene in order to solve the above problems During live or video, while provide the audience occurred in picture, the intelligent display of commodity or the advertisement of service and utilization The advertising method of the display.

Technical scheme

Based on an aspect of of the present present invention, there is provided a kind of advertising method using intelligent display, including：Content reception walks Suddenly, wherein, video data and the ad data and goods catalogue to commodity to occurring in the video data are received；Commodity Identification step, wherein, identify selected commodity；Advertisement invocation step, wherein, the wide of commodity is called from the content transmitted Accuse；And advertisement load step, wherein, the advertisement called is shown in picture.In the commodity identification step, edge is formed The frame that selected position connects with the surrounding of color or texture identical region, and commodity will be appointed as inside frame Region.

Based on another aspect of the present invention, there is provided a kind of advertising method using intelligent display, including：Content reception walks Suddenly, wherein, video data and the ad data and goods catalogue to commodity to occurring in the video data are received；Commodity Identification step, wherein, identify selected commodity；Advertisement invocation step, wherein, the wide of commodity is called from the content transmitted Accuse；And advertisement load step, wherein, the advertisement called is shown in picture.The commodity identification step includes：Shape Identification step, wherein, identify the shapes of commodity；Commodity searching step, wherein, retrieve commodity from the goods catalogue；And Similar catalogue generation step, wherein, when failing to select consistent commodity, generation is retrieved as the commodity similar with the commodity identified Goods catalogue.

Based on another aspect of the present invention, there is provided a kind of advertising method using intelligent display, including：Commodity identification step Suddenly, wherein, identification is located at the commodity in selected region；Advertisement invocation step, wherein, to the server for being stored with ad data Ask advertisement；Advertisement step, wherein, receive advertisement from the server；And advertisement load step, wherein, it will be connect The advertisement of receipts is shown in picture.The commodity identification step includes：Region selection step, wherein, to selected position week Border area domain carry out it is specific, to form subject area, in the region selection step, formed along selected position and color or The frame of the surrounding connection in texture identical region, and the frame is internally formed as subject area.

Invention effect

According to the present invention, viewing play or the way of video in, can easily, promptly provide a user in picture and occur The advertisement to commodity.

Also, according to the present invention, in the way of viewing broadcasting or video, the business moved in picture can be readily selected Product, and the merchandise news to this and advertisement are provided.

Also, according to the present invention, watched in the way of broadcasting or video, can called from the content transmitted by TV And provide the advertising message to goods and services occurred in picture.

Also, according to the present invention, at the scene in live way, can easily, provide a user pair occurred in picture rapidly The advertisement of commodity.

Also, according to the present invention, in video-see way, can be received from server occur in picture to audience Advertisement and be shown in picture.

Also, according to the present invention, by the content transmission comprising video data, label and ad data to intelligent display, The advertisement to audience included in search light target area is shown in picture, so as to watch TV in user Advertisement to commodity is provided in the way of picture.

Brief description of the drawings

Fig. 1 is the structure chart for representing the ad system using intelligent display according to one embodiment of the invention.

Fig. 2 is the structure chart according to the intelligent display of the 1st embodiment of the present invention.

Fig. 3 is the flow chart for the advertising method using intelligent display for representing the 1st embodiment according to the present invention.

Fig. 4 is the structure chart according to the intelligent display of the 2nd embodiment of the present invention.

Fig. 5 is the flow chart for the advertising method using intelligent display for representing the 2nd embodiment according to the present invention.

Fig. 6 is the structure chart according to the intelligent display of the 3rd embodiment of the present invention.

Fig. 7 is the flow chart for the advertising method using intelligent display for representing the 3rd embodiment according to the present invention.

Fig. 8 is the structure chart according to the intelligent display of the 4th embodiment of the present invention.

Fig. 9 is the flow chart for the advertising method using intelligent display for representing the 4th embodiment according to the present invention.

Figure 10 is the structure chart according to the intelligent display of the 5th embodiment of the present invention.

Figure 11 is the flow chart for the advertising method using intelligent display for representing the 5th embodiment according to the present invention.

Figure 12 is the structure chart according to the intelligent display of the 6th embodiment of the present invention.

Figure 13 is the flow chart for the advertising method using intelligent display for representing the 6th embodiment according to the present invention.

Figure 14 is the structure chart according to the intelligent display of the 7th embodiment of the present invention.

Figure 15 is the flow chart for the advertising method using intelligent display for representing the 7th embodiment according to the present invention.

Figure 16 to Figure 18 d is the diagram for illustrating intelligent display and advertising method according to the present invention.

Figure 19 is the structure chart according to the intelligent display of the 8th embodiment of the present invention.

Figure 20 is the flow chart for the advertising method using intelligent display for representing the 8th embodiment according to the present invention.

Figure 21 is the structure chart according to the intelligent display of the 9th embodiment of the present invention.

Figure 22 is the flow chart for the advertising method using intelligent display for representing the 9th embodiment according to the present invention.

Figure 23 is the structure chart according to the intelligent display of the 10th embodiment of the present invention.

Figure 24 is the flow chart for the advertising method using intelligent display for representing the 10th embodiment according to the present invention.

Figure 25 is the structure chart according to the intelligent display of the 11st embodiment of the present invention.

Figure 26 is the flow chart for the advertising method using intelligent display for representing the 11st embodiment according to the present invention.

Figure 27 is the structure chart according to the intelligent display of the 12nd embodiment of the present invention.

Figure 28 is the flow chart for the advertising method using intelligent display for representing the 12nd embodiment according to the present invention.

Figure 29 is the structure chart according to the intelligent display of the 13rd embodiment of the present invention.

Figure 30 is the flow chart for the advertising method using intelligent display for representing the 13rd embodiment according to the present invention.

Figure 31 is the structure chart according to the intelligent display of the 14th embodiment of the present invention.

Figure 32 is the flow chart for the advertising method using intelligent display for representing the 14th embodiment according to the present invention.

Embodiment

Hereinafter, referring to the drawings, embodiments of the invention are illustrated, so that those skilled in the art can be easily real Apply.But the present invention can realize in a number of different manners, embodiment described herein is not limited to.

Reference picture 1, included using the ad system 101 of intelligent display：Intelligent display 10, remote control 40, intelligent sliding Dynamic equipment 50, BCN 60 and server 30.

In the present invention, intelligent display 10 refers to send by wired, wireless communication networks, receives image and data message, With the equipment that video can be shown in picture, and including intelligent TV.Intelligent display 10 is formed as possessing the set top box separately set (STB) the divergence type of set top box 20, to perform the transmission of image data by BCN 60, receive, or can also shape One-piece type as set top box 20, the set top box 20 without separately setting can just send, receive image data.

BCN 60 is to be used to pass through in Large Copacity, remote audio and data, services transmission broadcasting perhaps video content Wired or wireless backbone network or wired or wireless internet (Internet).

Server 30 is the substantial storage device of storage, and content is provided to BCN.In server storage just like The multiple types content such as TV play, entertainment, film.

Remote control 40 is in the case where intelligent display 10 forms TV, for the work of the input signal of intelligent display 10 Tool.Remote control 40 is communicated come receiving and transmitting signal by infrared communication with intelligent display 10 and set top box 20.

Intelligent mobile equipment 50 is made up of smart mobile phone, tablet PC etc., is received and dispatched by local communication and intelligent display 10 Signal.Intelligent mobile equipment 50 can be aobvious with intelligence by radio communications such as bluetooth (bluetooth), WiFi, infrared communications Show the receiving and transmitting signal of device 10.Intelligent mobile equipment 50 can be synchronous with intelligent display 10, to show identical picture, the situation Under, if touch intelligent mobile device 50, also inputted to intelligent display and select its signal.

Reference picture 2 illustrates, and intelligent display 10 includes：Input unit 11, output section 12, control unit 213, communication unit 17 And storage part 18.

Input unit 11 receives the instruction from outside to generate electric signal, and instruction can pass through remote control 40, gesture, intelligent sliding Equipment 50 is moved to produce.Input unit 11 includes：Remote control module 11a, gesture recognition module 11b, local area communication module 11c.Remote control module 11a can be arranged at distant by the infrared communication reception signal with remote control 40 by click The button of control device 40 carrys out reception signal.Also, remote control 40 generates cursor in picture, according to the operation of remote control, in picture Cursor movement when, the icon occurred in picture is clicked on by the movement of cursor, so as to reception signal.

Gesture recognition module 11b includes：Camera and gesture sensor, when user performs set action, identify that this is dynamic Make to receive input signal.For example, user points to object shown in picture with finger, or take with finger grip thing When gesture of body etc. acts, gesture sensor recognizes the gesture to be received as input signal.

Local area communication module 11c is used to be communicated with Intelligent mobile equipment 50, is shown in the picture of intelligent display 10 Face is transmitted to Intelligent mobile equipment 50, or receives the signal for the contact panel for being input to Intelligent mobile equipment 50.

Output section 12 enters row decoding to play signal and is shown as image.Also, output section 12 will be stored in external service The video of device is shown as image, or word or icon are shown in picture.

Control unit 213 carrys out control interface from the reception signal of input unit 11, by output section 12 by image and presentation of information in In picture.Control unit 213 includes：Content receiver module 213a, commodity identification module 213b and advertisement load-on module 213c.

Content receiver module 213a together receives the ad data combined with video data with video data.Such as Figure 16 institutes Show, video data is made up of multiple frames 71, generally, occurs 30 frames 71 in picture in 1 second.Ad data 72 and each knot of frame 71 Close.

After generating video data, ad data 72 is combined with video data, ad data 72 and video data together by Transmission.Using the commodity included in software identification video, frame will be incorporated into the ad data to commodity for being shown in each frame.

Ad data 72 with opaque rank (opacity) be 0 state combined with frame, therefore broadcasting video when advertisement not Appear in picture.Formed transparent advertisement method can using opacity instruct or rgba instruction etc. in a variety of ways come Realize.Ad data can be realized with image format, can also be realized in the form of the advertisement windows comprising image and merchandise news.

When commodity identification module 213b is chosen in the position where commodity, commodity are identified.Commodity identification module includes：Area Domain selecting unit, in any position in clicking on picture, the region progress to the position including being clicked on is specific, to form business for it Product region；And commodity retrieval unit, it is to the image occurred in commodity region and the commodity included in the ad data Image is compared, to identify commodity.

If user using remote control etc. to click in picture the position where commodity when, area selecting unit is to commodity institute Region carry out it is specific, to form commodity region.Area selecting unit considers the factors such as color, shape to distinguish commodity place Region and neighboring area.Area selecting unit is formed along selected position and color or the surrounding in texture identical region The frame of connection, and the frame is internally formed as commodity region.

Commodity retrieval unit compares the commodity image included in the image and ad data that occur in commodity region Compared with to identify commodity.The ad data to commodity occurred in frame is combined with selected frame, ad data includes commodity figure Picture and merchandise news.Commodity retrieval unit retrieves the image consistent with the image of selected commodity.

Advertisement load-on module 213c includes the advertisement of the commodity to retrieving in picture.Advertisement load-on module 213c increases Subtract the opaque rank of advertisement, if retrieving commodity, advertisement load-on module 213c increases the opaque rank of advertisement, makes advertisement Appear in picture.Also, advertisement load-on module 213c reduces the opaque rank of advertisement, advertisement is set to be disappeared from picture.

Advertisement is made up of advertisement windows, and advertisement windows are shown in picture by advertisement load-on module 213c.If click on other Commodity, then advertisement load-on module 213c previous advertisement windows is disappeared, only the advertisement windows newly selected are shown in picture. By the way that opaque rank is reduced into 0, so that advertisement windows disappear.Herein, advertisement is combined with frame in a matrix fashion, is only adjusted Save opaque rank.

Advertisement load-on module 213c, when showing advertisement windows, video playback can be suspended, store and passed since when stopping Defeated video.Also, cancelling icon when clicking on, then advertisement load-on module 213c makes advertisement windows disappear, when advertisement windows disappear, The video playback of pause can be made to be replayed since the frame after stopping to be supplied to user.

On the other hand, advertisement load-on module 213c may also include：Details loading unit, it is provided to the detailed of commodity Information.Details loading unit, when shown advertisement is chosen, the details to server request to commodity, and Receive the details and be shown in picture, details are included to a variety of images of commodity, the material of commodity, size, face Color etc..

Communication unit 17 can utilize wire-wireless communication net to receive the details to commodity.Also, communication unit 17 passes through The transmission of wire-wireless communication net is ordered and the information of clearing.Storage part 18 provides storage advertising message, the mesh of the commodity retrieved Record, the place of commodity image.

As it appears from the above, according to the present embodiment, video data and advertising data transmission are to intelligent display, by what is combined with frame Advertisement is shown in picture, so as in the way that user watches TV pictures, promptly provide the advertisement to commodity.

In embodiment explained below, input unit, output section, communication unit and storage part execution and Fig. 2 input unit 211, Output section 212, communication unit 17 and the identical function of storage part 18.

Reference picture 3 illustrates, and is included involved by the present embodiment using the advertising method of intelligent display：Content reception Step S301, wherein, receive video and the advertisement combined with video；Commodity identification step S302, wherein, identify selected business Product；And advertisement load step S303, wherein, the advertisement of selected commodity will be shown in picture.

In content reception step S301, the ad data combined with video data is together received with video data.Content connects Receive in step S301, ad data is received with the state that opaque rank (opacity) is 0, therefore advertisement during broadcasting video Do not appear in picture.

In commodity identification step S302, when the position where commodity is chosen, commodity are identified.If user utilizes remote control etc. Cursor is located at the region where commodity to select commodity, then in commodity identification step S302, identify that selected position is wrapped The commodity contained.

Commodity identification step S302 includes：Region selection step, wherein, selected position neighboring area is carried out special It is fixed, to form commodity region；And commodity searching step, wherein, to the image and ad data occurred in the commodity region Included in commodity image be compared, to retrieve commodity.

In region selection step, the factors such as color, shape are considered to distinguish the region and neighboring area where commodity.Commodity In searching step, it is specific to be carried out to commodity that commodity are retrieved from the advertising image combined with frame.In region selection step, formed The frame connected along selected position with the surrounding of color or texture identical region, and by the frame be internally formed for Commodity region.

In advertisement load step S303, if retrieving commodity, the advertisement of selected commodity will be shown in picture. In advertisement load step S303, increase and decrease the opaque rank of ad data, if retrieving commodity, increase the impermeable of ad data Bright rank, makes ad data appear in picture.

Ad data 72 is made up of advertisement windows, and in advertisement load step S303, advertisement windows are shown in picture.Extensively Accuse in load step S303, if having selected the deletion icon for being shown in advertisement windows, advertisement windows is disappeared.Advertisement loading step In rapid S303, if clicking on other commodity, previous advertisement windows can be made to disappear, only be shown in the advertisement windows newly selected In picture.

In advertisement load step S303, when showing advertisement windows, picture can be suspended, store what is transmitted since when stopping Video.Also, in advertisement load step S303, cancel icon when clicking on, then the picture of pause can be made to be opened from the frame after stopping Beginning is replayed to be supplied to user.

Also, advertisement load step S303 may also include：Details load step, wherein, there is provided to the detailed of commodity Information.In details load step, when shown advertisement is chosen, the details to server request to commodity, and The details are received, and are shown in picture, details are included to a variety of images of commodity, the material of commodity, size, face Color etc..

Reference picture 4 illustrates, and intelligent display 10 includes：Input unit 11, output section 12, control unit 413, communication unit 17 And storage part 18.Control unit 413 includes：Content receiver module 413a, advertisement calling module 413b, advertisement module 413c and Advertisement load-on module 413d.

Content receiver module 413a together receives the calling code combined with video data with video data, to what is transmitted Video data and calling code carry out interim storage.Content receiver module 413a can receive content with streaming manner, Content can be received with downloading mode.

Content receiver module 413a is together received comprising the object layer combined with video data with video data, is called code Content.Video data is combined with object layer and calling code after photographing, object layer and calling code and video data one It is same to be transmitted.

The audience included in video is identified using software, the calling to the ad data of audience will be called Code is incorporated into content.Code is called to include the information to audience and the information to advertisement, can be with one kind of metadata To realize.

As illustrated in fig 17 a, code is called to be combined in frame 71 with being formed at the object layer 73 in region residing for audience.It is right As layer 73, when selected, produce signal and be simultaneously formed as transparent, play identical with invisible icon.Object layer 73 It is at least one overlapping and laminated configuration, partial objects layer 73 are laterally spaced, configured in parallel at grade.It is also, multiple Object layer 73 can on frame laminated configuration.Content receiver module 413a together receive stacked arrangement object layer and with it is described right The calling label combined as layer.

Object layer 73 may include the 1st object layer combined with by the audience of commodity composition and wide with being made up of service Accuse the 2nd object layer that object combines.Thus, the 1st object layer can call the advertisement to commodity, and the 2nd object layer can call pair The advertisement of service.Content receiver module 413a receives the 1st object layer and the 2nd object layer to be overlapped with the 1st object layer.

1st object layer and the 2nd object layer overlap, and the 2nd object layer of service are formed with wider area, to commodity The 1st object layer accumulate to be formed with leptoprosopy.Thus, in the same area of picture, the advertisement to commodity and service can together be provided Information, by the object layer of overlapping arrangement the 1st and the 2nd object layer 73, user can also select the 1st object layer or the 2nd object layer.

The calling code that advertisement calling module 413b identifications are combined with selected object layer, code transfer will be called to clothes Business device 30, to ask advertisement to server.Advertisement calling module 413b, when object layer is clicked, identifying call code is to produce Raw ad-request signal.

Object layer 73 plays to be acted on invisible icon identical, and signal is produced when clicking on object layer 73.Advertisement is called For module 413b when object layer 73 is clicked, identifying call code simultaneously transmits calling code.

Advertisement calling module 413b, when being chosen in the overlapping region of object layer, position is selected in overlapping object layer 73 In uppermost object layer, the code combined with positioned at uppermost object layer can be identified to call advertisement.

Also, advertisement calling module 413b, the overlapping region of object layer 73 be chosen when, can identify with it is selected All overlapping object layers 73 combine in position code calls advertisement.

Also, advertisement calling module 413b, when being chosen in the overlapping region of object layer 73, judge the whole of object layer 73 Ratio in area shared by overlapping part, it can identify what the object layer 73 maximum with the ratio shared by overlapping part combined Code calls advertisement.

Also, advertisement calling module 413b, when being chosen in the overlapping region of object layer 73, judge the whole of object layer 73 Ratio in area shared by overlapping part, it is setting range only to select overlapping part ratio shared in whole area Object layer 73 above, can identify the code combined with selected object layer 73 to call advertisement.Herein, set It may range from 30% to 50%.

Also, advertisement calling module 413b, when being chosen in the overlapping region of object layer 73, judge the whole of object layer 73 Ratio in area shared by overlapping part, the maximum object layer 73 of ratio shared by overlapping part and overlapping can be selected Part ratio shared in whole area is object layer 73 more than setting range, can be identified and selected object layer 73 codes combined call advertisement.

Advertisement calling module 413b includes：Layer selecting unit, code recognition unit and code transfer unit.Such as Figure 17 b institutes Show, when the overlapping region of object layer 73 is chosen, layer selecting unit can be selected in the object layer 73 of stacked arrangement positioned at most upper The object layer in face.Also, layer selecting unit 73 can also select all overlapping object layers in selected position.Layer choosing is selected During all overlapping object layers of Unit selection, advertisement calling module 413b calls multiple advertisements simultaneously.Especially to the 1st of commodity the When object layer is overlapping with the 2nd object layer to service, the advertisement to commodity and the agency to merchandising can be called simultaneously Advertisement.

Also, layer selecting unit, the ratio in the whole area by judging object layer 73 shared by overlapping part can be with Only select the maximum object layer 73 of the ratio shared by overlapping part.

Also, layer selecting unit, the ratio in the whole area by judging object layer 73 shared by overlapping part can be with It is object layer 73 more than setting range only to select overlapping part ratio shared in whole area, and setting range can Think 30% to 50%.

Also, layer selecting unit, the ratio in the whole area by judging object layer 73 shared by overlapping part can be with The ratio of the maximum object layer 73 of ratio and overlapping part shared by whole area shared by overlapping part is selected as Object layer 73 more than setting range.

The code that the identification of code recognition unit is combined with selected audience.If user utilizes remote control, wireless mouse Mark etc. clicks on the audience occurred in picture, then calls code to be activated, the code that the identification of code recognition unit is activated.

Identified calling code transfer is asked ad data by code transfer unit using communication network to server 30. The advertisement inventory to audience being stored with server 30 included in the content, it is combined with each advertisement inventory for knowing Not and call the code of the advertisement.If code with being incorporated into ad data is corresponding when calling the code to be transmitted, retrieval is corresponding Advertisement and transmit to intelligent display.

Advertisement module 413c receives the advertisement transmitted from server 30 and carries out interim storage.Ad data can be with Advertisement windows form to be shown in picture is transmitted, and can also be transmitted with view data and ad object information data mode.

Ad data includes：Image and the information to audience.Ad object information may include：It is trade mark, price, minimum Valency, sale website etc..Ad data can realize in the form of the advertisement windows for being shown in picture, can also be to include image and wide The sheet form for accusing object information is realized.Multiple audiences are included in content, multiple ad datas are combined with to each commodity Call code.

The advertisement received from server 30 is shown in picture by advertisement load-on module 413d.As shown in fig. 18b, advertisement adds Carry module 413d and advertisement windows 82 are formed in picture, advertisement can be shown in advertisement windows 82, as shown in Figure 18 c, segmentation Picture forms advertising display domain 83, and advertisement can be shown in advertising display domain 83.

Advertisement load-on module 413d includes advertisement windows generation unit, and advertisement windows generation unit is using comprising image and extensively The ad data for accusing the information of object generates the advertisement windows 82 to be shown in picture.Simply, ad data is with advertisement windows When form is transmitted, it is convenient to omit advertisement windows generation unit.The icon with web site url can be shown in advertisement windows 82, with Just the website of sale advertising object can be moved to, can also be shown for providing compare the price of audience and price Compare the icon of web site url.

Advertisement load-on module 413d can generate advertisement windows 82 in the position that upper end corner of picture etc. is specified, Advertisement windows 82 can be generated in the position adjacent with audience.After generating an advertisement windows 82, even if initially click on Frame is disappeared from picture, and advertisement windows 82 can be also stayed in picture, always present in the position of generation.On the other hand, advertisement adds Module 413d is carried, when generating advertisement windows 82, picture can be suspended, the stored picture since when stopping.

If clicking on the cancellation icon for being shown in advertisement windows 82, advertisement load-on module 413d makes advertisement windows 82 disappear. Also, cancel icon when clicking on, then advertisement load-on module 413d can make the picture of pause stop later frame from what is stored Start to replay to be supplied to user.

Also, advertisement load-on module 413d may also include details loading unit, it is provided to the detailed of audience Information.Details loading unit is when shown advertisement is chosen, the details to server request to audience, Receive the details and be shown in picture, details include to a variety of images of audience, audience material, Size, color etc..

As it appears from the above, according to the present embodiment, video data and calling code transfer to intelligent display, identification are combined with frame Calling code, ask ad data to server, and receive the ad data, so as to will be transmitted to the advertisement of picture reality When be shown in TV pictures.

Reference picture 5 illustrates, and is included involved by the present embodiment using the advertising method of intelligent display：Content reception Step S501, wherein, receive video and the calling code combined with video；Advertisement invocation step S502, wherein, please to server Ask the advertisement to selected audience；Advertisement step S503, wherein, receive advertisement from server 30；And advertisement Load step S504, wherein, the advertisement called is shown in picture.

In content reception step S501, the calling code combined with video data is together received with video data, to being passed Defeated video data and calling code carries out interim storage.

Content includes video data and ad data, and in video data, object is combined with the region residing for audience Layer, the information to audience and advertisement is included in object layer, and be combined with the calling code for calling advertisement.

Object layer 73, when selected, produce signal and be formed as transparent, play identical with invisible icon and make With.Object layer 73 is at least one overlapping and laminated configuration, partial objects layer 73 are laterally spaced, at grade configured in parallel. Also, multiple object layers 73 can on frame laminated configuration.Content receiver module 413a together receives the 1st object layer and the 2nd pair As layer.

Object layer 73 may include the 1st object layer combined with by the audience of commodity composition and wide with being made up of service Accuse the 2nd object layer that object combines.Thus, the 1st object layer can call the advertisement to commodity, and the 2nd object layer can call pair The advertisement of service.In content reception step S501, the 1st object layer and the 2nd object layer to be overlapped with the 1st object layer are received.

In advertisement invocation step S502, the calling code combined with the object layer of selected frame is identified, is passed to server Defeated calling code.

As illustrated in fig 17 a, the object layer 73 for producing signal is combined with frame in region residing for audience.Object layer 73 rises Acted on to invisible icon identical, signal is produced when clicking on object layer.In advertisement invocation step S502, object layer is by point When hitting, identifying call code simultaneously transmits calling code.

In advertisement invocation step S502, when the overlapping region of object layer is chosen, it can select in overlapping object layer 73 Positioned at uppermost object layer, the code combined with positioned at uppermost object layer is identified to call advertisement.

Also, in advertisement invocation step S502, when the overlapping region of object layer 73 is chosen, can identify with it is selected All overlapping object layers 73 combine in position code calls advertisement.

Also, in advertisement invocation step S502, when the overlapping region of object layer 73 is chosen, judge the whole of object layer 73 Ratio in area shared by overlapping part, it can identify what the object layer 73 maximum with the ratio shared by overlapping part combined Code calls advertisement.

Also, in advertisement invocation step S502, when the overlapping region of object layer 73 is chosen, judge the whole of object layer 73 Ratio in area shared by overlapping part, overlapping part ratio shared in whole area can be only selected to have set Object layer 73 more than scope, the code combined with selected object layer 73 is identified to call advertisement.Herein, set It may range from 30% to 50%.

Also, in advertisement invocation step S502, when the overlapping region of object layer 73 is chosen, judge the whole of object layer 73 Ratio in area shared by overlapping part, the maximum object layer 73 of ratio shared by overlapping part and overlapping can be selected Part ratio shared in whole area is object layer 73 more than setting range, identification and the selected knot of object layer 73 The code of conjunction calls advertisement.

Advertisement invocation step S502 includes：Layer choosing selects step, wherein, selected in the layer to overlap at least one；Generation Code identification step, wherein, identify the calling code combined with selected object layer；And advertisement retrieval step, wherein, retrieval With the ad data for calling code to link.

Advertisement invocation step S502 includes：Code identification step, wherein, identify the calling generation combined with selected region Code；Code transfer step, wherein, identified calling code is transmitted to server 30；And advertisement retrieval step, wherein, from Server 30 retrieves the ad data with calling code to link.

In code identification step, the code combined with selected audience is identified.If user utilizes remote control, wireless Mouse etc. clicks on the audience occurred in picture, then calls code to be activated, and in code identification step, identification is this to be activated Code.In code transfer step, identified calling code is transmitted to server 30 using communication network, and ask advertisement number According to.

In advertisement retrieval step, ad data corresponding with the calling code being activated is retrieved from server 30.Server The advertisement inventory to audience being stored with 30 included in the content, it is combined with each advertisement inventory for identifying and adjusting With the code of the advertisement.It is wide corresponding to retrieval if code with being incorporated into ad data is corresponding when calling the code to be transmitted Accuse, and transmit to intelligent display.

In advertisement step S503, received from server 30 and store ad data.Advertisement can be with to be shown in picture The advertisement windows data mode in face transmits, and can also be transmitted with including the data mode of image and ad object information.

In advertisement load step S504, according to the catalogue for the audience retrieved, the code with audience is connected Advertisement be shown in picture.In advertisement load step S504, as shown in fig. 18b, advertisement windows 82 are formed in picture, can be with Advertisement is shown in advertisement windows 82, as shown in Figure 18 c, divided frame forms advertising display domain 83, can show advertisement It is shown in advertising display domain 83.

Advertisement load step S504 includes advertisement windows generation step, in advertisement windows generation step, using including image The advertisement windows to be shown in picture are generated with the ad data of the information of audience.Simply, ad data is with advertisement show window When degree of lip-rounding formula is transmitted, it is convenient to omit advertisement windows generation step.

In advertisement load step S504, generate advertisement windows when, suspend picture, can since stop when stored picture. Also, in advertisement load step S504, if clicking on the cancellation icon for being shown in advertisement windows 82, advertisement windows 82 are made to disappear. Also, in advertisement load step S504, cancel icon when clicking on, then can make the picture of pause from the frame after the stopping stored Start to replay so as to be supplied to user.

Also, advertisement load step S504 may also include details load step, there is provided to the detailed letter of audience Breath.In details load step, when shown advertisement is chosen, the detailed letter to audience is asked to server 30 Breath, and the details are received, it is shown in picture, details include a variety of images to audience, advertisement pair The material of elephant, size, color etc..

Reference picture 6 illustrates, and intelligent display 10 includes：Input unit 11, output section 12, control unit 613, communication unit 17 And storage part 18.Control unit 613 includes：Content receiver module 613a, advertisement calling module 613b and advertisement load-on module 613c.

Content receiver module 613a receives the content comprising video data and the ad data combined with video data, to institute The video data and ad data of transmission carry out interim storage.In content receiver module 613a can be received with streaming manner Hold, content can also be received with downloading mode.

Video data is combined with ad data after photographing, and ad data is together transmitted with video data.Using soft Audience included in part identification video, in being incorporated into for calling to the calling label of the ad data of audience Hold.Call label include the information to audience and the information to ad data, can in a manner of with metadata identical and Frame combines.

Ad data is connected with each calling label, to call label to be combined as medium with video data.Ad data includes Image and the information to audience, ad object information may include：Trade mark, price, lowest price, sale website etc..Advertisement number , can also be to include the sheet form of image and ad object information according to can be realized in the form of the advertisement windows being shown in picture Realize.Multiple audiences are included in content, multiple ad datas are combined with the calling label to each audience.

As illustrated in fig 17 a, label is called to be combined in frame with being formed at the object layer 73 in region residing for audience.Object Layer 73, when selected, generation signal and be formed as transparent, play identical with invisible icon.Object layer 73 to Few one overlapping and laminated configuration, partial objects layer 73 are laterally spaced, at grade configured in parallel.Also, multiple objects Layer 73 can on frame laminated configuration.Content receiver module 613a together receive stacked arrangement object layer and with the object layer With reference to calling label.

Object layer 73 may include the 1st object layer combined with by the audience of commodity composition and wide with being made up of service Accuse the 2nd object layer that object combines.Thus, the 1st object layer calls the advertisement to commodity, and the 2nd object layer is called to the wide of service Accuse.Content receiver module 613a together receives the 1st object layer and the 2nd object layer.

The calling label that is combined with selected object layer 73 of advertisement calling module 613b identifications, retrieve in connection wide Accuse.Advertisement calling module 613b is when object layer is clicked, identifying call label, and retrieves advertisement.

Advertisement calling module 613b, when being chosen in the overlapping region of object layer, it can select in overlapping object layer 73 Positioned at uppermost object layer, the label combined with positioned at uppermost object layer can be identified to call advertisement.

Also, advertisement calling module 613b, the overlapping region of object layer 73 be chosen when, can identify with it is selected All overlapping object layers 73 combine in position label calls advertisement.

Also, advertisement calling module 613b, when being chosen in the overlapping region of object layer 73, judge the whole of object layer 73 Ratio in area shared by overlapping part, it can identify what the object layer 73 maximum with the ratio shared by overlapping part combined Label calls advertisement.

Also, advertisement calling module 613b, when being chosen in the overlapping region of object layer 73, judge the whole of object layer 73 Ratio in area shared by overlapping part, overlapping part ratio shared in whole area can be only selected to have set Object layer 73 more than scope, the label combined with selected object layer 73 can be identified to call advertisement.Herein, set Fixed may range from 30% to 50%.

Also, advertisement calling module 613b, when being chosen in the overlapping region of object layer 73, judge the whole of object layer 73 Ratio in area shared by overlapping part, the maximum object layer 73 of ratio shared by overlapping part and overlapping can be selected Part ratio shared in whole area is object layer 73 more than setting range, can be identified and selected object layer 73 labels combined call advertisement.

Advertisement calling module 613b includes：Layer selecting unit, tag recognition unit and advertisement retrieval unit.Such as Figure 17 b institutes Show, when the overlapping region of object layer 73 is chosen, layer selecting unit can be selected in the object layer 73 of stacked arrangement positioned at most upper The object layer in face.Also, layer selecting unit 73 can also select all overlapping object layers in selected position.Layer choosing is selected During all overlapping object layers of Unit selection, advertisement calling module 613b calls multiple advertisements simultaneously.Especially to the 1st of commodity the When object layer is overlapping with the 2nd object layer to service, the advertisement to commodity and the agency to merchandising can be called simultaneously Advertisement.

Also, layer selecting unit, the ratio in the whole area by judging object layer 73 shared by overlapping part can be with It is object layer 73 more than setting range only to select overlapping part ratio shared in whole area, and setting range can With 30% to 50%.

The calling label that the identification of tag recognition unit is combined with selected audience.If user utilizes remote control, nothing Line Mouse etc. clicks on the audience occurred in picture, then calls label to be activated, the tune that the identification of tag recognition unit is activated Use label.The calling label that the identification of tag recognition unit is combined with by the object layer 73 selected by layer selecting unit, can also Identify multiple labels simultaneously.

The calling label retrieved and be activated in the ad data that advertisement retrieval unit is included from the content transmitted connects The advertisement connect.Multiple advertisements are included in content, the advertisement to appear in picture is to the wide of the audience selected by user Accuse, the advertisement for the label connection that label search unit is retrieved and is activated from ad data.

Label with audience is connected wide by advertisement load-on module 613c according to the catalogue for the audience retrieved Announcement is shown in picture.As shown in fig. 18b, advertisement load-on module 613c, advertisement windows 82 are formed on picture, can be by advertisement Advertisement windows 82 are shown in, as shown in Figure 18 c, divided frame forms advertising display domain 83, can be shown in advertisement extensively Accuse viewing area 83.

Advertisement load-on module 613c includes advertisement windows generation unit, and advertisement windows generation unit is using comprising image and extensively The ad data for accusing the information of object generates the advertisement windows 82 to be shown in picture.Simply, ad data is with advertisement windows When form is transmitted, it is convenient to omit advertisement windows generation unit.The icon with web site url can be shown in advertisement windows 82, with Just the website of sale advertising object can be moved to, can also be shown for providing compare the price of audience and price Compare the icon of web site url.

Advertisement load-on module 613c can generate advertisement windows 82 in the position that upper end corner of picture etc. is specified, Advertisement windows 82 can be generated in the position adjacent with audience.After generating an advertisement windows 82, even if initially click on Frame is disappeared from picture, and advertisement windows 82 can be also stayed in picture, always present in the position of generation.On the other hand, advertisement adds Module 613c is carried, when showing advertisement windows 82, picture can be suspended, the stored picture since when stopping.

If clicking on the cancellation icon positioned at advertisement windows, advertisement load-on module 613c makes advertisement windows 82 disappear.Also, Cancel icon when clicking on, then advertisement load-on module 613c can be such that the picture of pause is replayed since the frame after stopping to carry Supply user.

Also, advertisement load-on module 613c may also include details loading unit, it is used to provide to audience Details.Details loading unit, when shown advertisement is chosen, asked to server to the detailed of audience Information, and the details are received, it is shown in picture, details include a variety of images to audience, advertisement The material of object, size, color etc..

As it appears from the above, according to the present embodiment, video data and advertising data transmission to intelligent display, identification are combined with frame Calling label, the advertisement transmitted is shown in picture, so as to user watch TV pictures way in, there is provided it is right The advertisement of audience.

Reference picture 7 illustrates, and is included involved by the present embodiment using the advertising method of intelligent display：Content reception Step S701, wherein, receive video and the advertisement combined with video；Advertisement invocation step S702, wherein, from the content of transmission Call the advertisement of selected audience；And advertisement load step S703, wherein, the advertisement called is shown in picture In.

In content reception step S701, video data and the ad data combined with video data are received, to what is transmitted Video data and ad data carry out interim storage.In content reception step S701, content can be received with streaming manner, Content can also be received with downloading mode.

Content includes video data and ad data, and in video data, object is combined with the region residing for audience Layer, object layer include the information to audience and advertisement, are combined with the calling label for calling advertisement.

Object layer 73, when selected, produce signal and be formed as transparent, play identical with invisible icon and make With.Object layer 73 is at least one overlapping and laminated configuration, partial objects layer 73 are laterally spaced, at grade configured in parallel. Also, multiple object layers 73 can on frame laminated configuration.In content reception step S701, the object of stacked arrangement is together received Layer and the calling label combined with the object layer.

Object layer 73 may include the 1st object layer combined with by the audience of commodity composition and wide with being made up of service Accuse the 2nd object layer that object combines.Thus, the 1st object layer can call the advertisement to commodity, and the 2nd object layer can call pair The advertisement of service.In content reception step S701, the 1st object layer and the 2nd object layer to be overlapped with the 1st object layer are received.

In advertisement invocation step S702, the calling label combined with the region of selected frame, retrieval and the calling are identified The advertisement that label combines.

In advertisement invocation step S702, when the overlapping region of object layer is chosen, it can select in overlapping object layer 73 Positioned at uppermost object layer, the label combined with positioned at uppermost object layer is identified to call advertisement.

Also, in advertisement invocation step S702, when the overlapping region of object layer 73 is chosen, identification and selected position In all overlapping object layers 73 labels for combining call advertisement.

Also, in advertisement invocation step S702, when the overlapping region of object layer 73 is chosen, judge the whole of object layer 73 Ratio in area shared by overlapping part, it can identify what the object layer 73 maximum with the ratio shared by overlapping part combined Label calls advertisement.

Also, in advertisement invocation step S702, when the overlapping region of object layer 73 is chosen, judge the whole of object layer 73 Ratio in area shared by overlapping part, overlapping part ratio shared in whole area can be only selected to have set Object layer 73 more than scope, the label combined with selected object layer 73 is identified to call advertisement.Herein, set It may range from 30% to 50%.

Also, in advertisement invocation step S702, when the overlapping region of object layer 73 is chosen, judge the whole of object layer 73 Ratio in area shared by overlapping part, the maximum object layer 73 of ratio shared by overlapping part and overlapping can be selected Part ratio shared in whole area is object layer 73 more than setting range, identification and the selected knot of object layer 73 The label of conjunction calls advertisement.

Advertisement invocation step S702 includes：Layer choosing selects step, wherein, select at least one in the layer that overlaps；Label Identification step, wherein, identify the calling label combined with selected object layer；And advertisement retrieval step, wherein, retrieval with Call the ad data of label link.

In tag recognition step, the label combined with selected audience is identified.If user utilizes remote control, wireless Mouse etc. clicks on the audience occurred in picture, then calls label to be activated, and in tag recognition step, identification is so activated Label.

In advertisement retrieval step, that retrieves and be activated from the content of transmission calls the advertisement of label connection.In content Multiple advertisements are combined with, the advertisement to appear in picture is the advertisement to the audience selected by user, and advertisement retrieval walks In rapid, the advertisement being connected with the label being activated is retrieved from ad data.

In advertisement load step S703, according to the catalogue for the audience retrieved, the label with audience is connected Advertisement be shown in picture.In advertisement load step S703, as shown in fig. 18b, advertisement windows are formed on picture, can incited somebody to action Advertisement is shown in advertisement windows, and as shown in Figure 18 c, divided frame forms advertising display domain, can be shown in advertisement extensively Accuse viewing area.

Advertisement load step S703 includes advertisement windows generation step, in advertisement windows generation step, using including image The advertisement windows to be shown in picture are generated with the ad data of the information of audience.Simply, ad data is with advertisement show window When degree of lip-rounding formula is transmitted, it is convenient to omit advertisement windows generation step.

In advertisement load step S703, generate advertisement windows when, suspend picture, can since stop when stored picture. In advertisement load step S703, if clicking on the cancellation icon positioned at advertisement windows, advertisement windows are made to disappear.Also, advertisement adds Carry in step S703, cancel icon when clicking on, then the picture that can make to temporarily cease replayed since the frame after stopping with It is supplied to user.

Also, advertisement load step S703 also includes details load step, wherein, there is provided to the detailed of audience Information.In details load step, when shown advertisement is chosen, the detailed letter to server request to audience Breath, and receives the details and is shown in picture, and details include a variety of images to audience, audience Material, size, color etc..

Reference picture 8 illustrates, and intelligent display 10 includes：Input unit 11, output section 12, control unit 813, communication unit 17 And storage part 18.Control unit 813 includes：Commodity identification module 813a, advertisement calling module 813b, advertisement module 813c and Advertisement load-on module 813d.

When commodity identification module 813a is chosen in the position where commodity, commodity are identified.Commodity identification module includes：Area Domain selecting unit, it is carried out specific to the region comprising the position clicked on when any position is clicked in picture；And choosing Image storage unit is selected, selected region is stored as image by it.

As shown in figure 18 a, if position of the user using remote control etc. where the live midpoint picture of displaying scene hits commodity When putting, then area selecting unit is carried out specific to the position where commodity, to form subject area 81.Area selecting unit considers The factors such as color, shape distinguish the region and neighboring area where commodity.Area selecting unit, formed along selected position The frame connected with the surrounding of color or texture identical region is put, and the frame is internally formed as subject area.If area Domain is chosen, then selects image storage unit that subject area 81 is stored as into image file to form selection image.

Commodity identification module 813a includes image transmitting unit, and described image transmission unit transmits selection figure to server 30 Picture, image is received in server 30, so as to compared with being stored in the image of the database of commodity, to retrieve consistent business Product.

Simply, the invention is not restricted to this, commodity identification module 813a includes commodity retrieval unit, and commodity retrieval unit accesses Server 30, the commodity consistent with selection image can be retrieved from the merchandising database for being stored in server 30.Also, commodity Retrieval unit can also receive merchandising database from server 30, and commodity are retrieved in intelligent display.Now, according to the choosing of commodity The shape and apperance of image are selected, specific, 10 business received for specific species of intelligent display are carried out to the species of commodity The database of product.

Advertisement calling module 813b asks the transmission of advertisement to the server 30 for being stored with ad data, is passed to server 30 The defeated information to the commodity identified asks the advertisement to the commodity.

Advertisement module 813c receives the ad data to the commodity from server 30.The advertisement received from server 30 Image of the packet containing commodity and the information to commodity.Merchandise news may include trade mark, price, lowest price, sale website etc..Extensively Accuse data and realized with being shown in the window form of picture, can also be realized with including the sheet form of image and merchandise news.

The advertisement received from server 30 is shown in picture by advertisement load-on module 813d.As shown in fig. 18b, advertisement adds Carry module 813d and advertisement windows 82 are formed on picture, advertisement can be shown in advertisement windows 82, as shown in Figure 18 c, segmentation Picture forms advertising display domain 83, and advertisement can be shown in advertising display domain 83.

The icon with web site url can be shown in advertisement windows 82, so as to the website of merchandising is moved to, It can show for providing the icon of web site url compared with price compared the price of commodity.

Advertisement load-on module 813d can generate advertisement windows 82 position specified in lower-end corners portion of picture etc., Advertisement windows 82 can be generated in the position adjacent with commodity.Generate an advertisement windows 82 after, even if the frame initially clicked on from Disappeared in picture, advertisement windows 82 can be also stayed in picture, always present in the position of generation.On the other hand, advertisement loading mould Block 813d, when generating advertisement windows 82, picture can be suspended, the picture continued since when stopping is stored as video.

If clicking on the cancellation icon for being shown in advertisement windows 82, advertisement load-on module 813d makes advertisement windows 82 disappear. Also, cancel icon when clicking on, then advertisement load-on module 813d can make the picture of pause stop later frame from what is stored Start to replay to be supplied to user.

Also, advertisement load-on module 813d may also include details loading unit, the details loading unit carries For the details to commodity.Details loading unit, when shown advertisement is chosen, asked to server 30 to business The details of product, and receive the details and be shown in picture, details include a variety of images, the commodity to commodity Material, size, color etc..

Sometimes fail to find the commodity consistent with the commodity selected by user from merchandising database.In this case, advertisement is adjusted Signal is produced with module 813b, to form similar clause catalogue.Thus, server 30 retrieves the business similar with selected commodity Product, generate similar clause catalogue and transmit to intelligent display.Also, advertisement load-on module 813d shows similar clause catalogue In picture.Now, similar clause catalogue is made up of the catalogue of the title comprising commodity and the image of commodity.

If showing similar clause catalogue in picture, user can select desired commodity to obtain advertisement and commodity letter Breath.Also, even if the commodity that user wants, not in similar clause catalogue, user can also obtain the information of a variety of commodity, carry The expense about exposing advertisement can be collected for the operator of advertisement from sale or the operator made.

As it appears from the above, according to the present embodiment, selected commodity are identified, can be from server real-time reception advertisement, therefore Even if on-the-spot broadcasting is shown in picture, the advertisement to commodity occurred in picture also can be promptly provided.

Reference picture 9 illustrates, and is included involved by the present embodiment using the advertising method of intelligent display：Commodity identify Step S901, wherein, commodity of the identification positioned at selected region；Advertisement invocation step S902, wherein, to being stored with advertisement number According to server ask advertisement；Advertisement step S903, wherein, receive advertisement from server；And advertisement load step S904, wherein, the advertisement received is shown in picture.

In commodity identification step S901, when the position where commodity is chosen, commodity are identified.If user utilizes remote control etc. Cursor is located at the position where commodity to select commodity, then identify that selected position is included in commodity identification step S901 Commodity.

Commodity identification step S901 includes：Region selection step, wherein, selected position neighboring area is carried out special It is fixed, to form subject area；And selection image storing step, wherein, selected region is stored as to select image.

In region selection step, the factors such as color, shape are considered to distinguish the region and neighboring area where commodity.Region Select in step, form the frame connected along selected position with the surrounding of color or texture identical region, and by institute Frame is stated to be internally formed as subject area.Select in image storing step, if region is chosen, subject area is stored as figure As file to form selection image.

Commodity identification step S901 may include：Image transmitting step, wherein, by selection image transmitting to server 30；With And commodity searching step, wherein, goods catalogue is received from server 30 to retrieve the commodity consistent with selecting image.Now, root According to the shape and apperance of commodity, the species progress to commodity is specific, can only receive the database to specific species.

Simply, commodity searching step, in server implementation, and using being arranged at the software of server from being stored in server Merchandising database in retrieve commodity consistent with commodity image.

In commodity searching step, from selection image, the species of commodity is judged using the shape and color of commodity, same The commodity consistent with image are retrieved in the merchandising database of one species.

Advertisement invocation step S902, it can be realized inside server 30, the goods links that can be called and be retrieved Advertisement.Advertisement is combined with merchandising database, when commodity are chosen, can call the advertisement with goods links.

Also, advertisement invocation step S902 can be by being arranged at the advertisement calling module 813b of intelligent display come real Existing, advertisement calling module 813b transmits the information of the commodity to being identified to server 30, to ask the advertisement to the commodity.

In advertisement step S903, the ad data to the commodity is received from server 30.Received from server 30 Ad data includes the image of commodity and the information to commodity.Merchandise news may include trade mark, price, lowest price, sale website Deng.Ad data can realize in the form of the advertisement windows for being shown in picture, can also be to include the table of image and merchandise news Form is realized.

In advertisement load step S904, the advertisement received from server 30 is shown in picture.Advertisement load step In S904, as shown in fig. 18b, advertisement windows 82 are formed on picture, advertisement can be shown in advertisement windows 82, such as Figure 18 c Shown, advertisement is shown in advertising display domain 83 by divided frame to form advertising display domain 83.

Advertisement load step S904 includes advertisement windows generation step, in advertisement windows generation step, using including image The advertisement windows to be shown in picture are generated with the ad data of the information of commodity.Simply, ad data is with the advertisement show window degree of lip-rounding When formula is transmitted, it is convenient to omit advertisement windows generation step.

In advertisement load step S904, when generating advertisement windows, picture can be suspended, the stored picture since when stopping. In advertisement load step S904, if clicking on the cancellation icon for being shown in advertisement windows 82, advertisement windows 82 are made to disappear.Also, In advertisement load step S904, cancel icon when clicking on, then the picture of pause can be made to be opened from the later frame of the stopping stored Beginning is replayed to be supplied to user.

Also, advertisement load step S904 may also include details load step, in the details load step, Details to commodity are provided.In details load step, when shown advertisement is chosen, asked to server to business The details of product simultaneously receive the details and are shown in picture, and details include a variety of images, the commodity to commodity Material, size, color etc..

It there may come a time when to fail to find the commodity consistent with the commodity selected by user from merchandising database.Therefore, utilize intelligence The advertising method of energy display may also include：Similar clause searching step, wherein, the retrieval business similar with selected commodity Product；Similar clause catalogue generation step, wherein, generate similar clause catalogue and transmit；And similar clause catalogue load step, Wherein, similar clause catalogue is shown in picture.

Similar clause searching step fails to find real during the commodity consistent with selected commodity in commodity identification step Apply, shape and the commodity being similar in color are retrieved from same kind of commodity.In similar clause catalogue generation step, extraction is similar Commodity title and image form catalogue.

Reference picture 10 illustrates, and intelligent display 10 includes：Input unit 11, output section 12, control unit 1013, communication unit 17 and storage part 18.Control unit 1013 includes：Content receiver module 1013a, commodity identification module 1013b, advertisement calling module 1013c and advertisement load-on module 1013d.

Content receiver module 1013a together receives the ad data to commodity included in video data and video data And goods catalogue, interim storage is carried out to the video data and ad data transmitted.

Ad data includes the image of commodity and the information to commodity.Merchandise news can include trade mark, price, minimum Valency, sale website etc..Ad data can also can be believed with being shown in the realization of the window form of picture with including image and commodity The sheet form of breath is realized.Goods catalogue includes trade name and commodity image, each commodity nominally can be with on-link mode (OLM) knot Close the ad data having to commodity.

Commodity identification module 1013b, when commodity are chosen, identify commodity.Commodity identification module 1013b includes：Shape Recognition unit, it identifies the shape of commodity；And commodity retrieval unit, it retrieves commodity from the directory of goods.Shape recognition list Shape, texture, the color of the selected commodity of member identification, and stored.

Shape recognition unit, form the side connected along selected position with the surrounding of color or texture identical region Frame, and the region for commodity being appointed as inside frame.Commodity retrieval unit is by the shape and goods catalogue of the commodity identified The commodity of appearance are compared to retrieve consistent commodity.

Commodity identification module 1013b, in the case where failing to select consistent commodity, including similar catalogue generation unit, It generates the goods catalogue for being retrieved as similar clause.Thus, by the way that similar clause catalogue is supplied into user, so that user exists Desired commodity are selected in shown similar catalogue.

User selects the region of no commodity and causes commodity identification module 1013b can not be in selected region recognition business In the case of product, commodity identification module 1013b identifications are located at the commodity from selected region minimum distance.

Advertisement calling module 1013c is retrieved and is called the advertisement related to the commodity retrieved from the directory of goods.Advertisement Calling module 1013c may include advertisement retrieval unit, and the advertisement retrieval unit recognizes the generation for identifying retrieved commodity Code, and the advertisement that is connected with the code is retrieved to call the advertisement.Also, advertisement is incorporated into the feelings of goods catalogue with on-link mode (OLM) Under condition, advertisement calling module 1013c may also include link execution unit, and the link execution unit calls the commodity with being retrieved The advertisement of link.

The advertisement being connected with the commodity retrieved is shown in picture by advertisement load-on module 1013d.As shown in fig. 18b, Advertisement load-on module 1013d forms advertisement windows 82 on picture, and advertisement can be shown in advertisement windows 82, such as Figure 18 c institutes Show, divided frame forms advertising display domain 83, and advertisement can be shown in advertising display domain 83.

Advertisement load-on module 1013d can generate advertisement windows 82 in the position that upper end corner of picture etc. is specified, Advertisement windows 82 can also be generated in the position adjacent with commodity.After generating an advertisement windows 82, even if the frame initially clicked on Disappeared from picture, advertisement windows 82 can be also stayed in picture, always present in the position of generation.On the other hand, advertisement is generated During window 82, advertisement load-on module 1013d can suspend picture and store the video transmitted since when stopping.

If clicking on the cancellation icon positioned at advertisement windows 82, advertisement load-on module 1013d makes advertisement windows disappear.And And cancelling icon when clicking on, then advertisement load-on module 1013d can be such that the picture of pause is opened from the later frame of the stopping stored Beginning is replayed to be supplied to user.

Advertisement load-on module 1013d can load on similar clause catalogue in picture.Do not retrieve and selected business In the case of the consistent commodity of product, the similar clause catalogue generated is shown in picture.

Also, advertisement load-on module 1013d may also include details loading unit, the details loading unit carries For the details to commodity.Details loading unit, when shown advertisement is chosen, asked to server to commodity Details and receive the details and be shown in picture, details include：A variety of images, commodity to commodity Material, size, color etc..

As it appears from the above, according to the present embodiment, video data and advertising data transmission are to intelligent display, by according to shape The commodity occurred in identification picture, advertisement is shown in picture, so as to the offer pair in the way that user watches TV pictures The advertisement of commodity.

Reference picture 11 illustrates, and is included involved by the present embodiment using the advertising method of intelligent display：Content connects Step S1101 is received, wherein, receive video and the advertisement combined with video；Commodity identification step S1102, wherein, selected by identification Commodity；Advertisement invocation step S1103, wherein, call the advertisements of the commodity identified from the content received；And advertisement adds Step S1104 is carried, wherein, the advertisement called is shown in picture.

In content reception step S1101, the advertisement to commodity included in video data and video data is together received Data and goods catalogue, interim storage is carried out to the video data and ad data transmitted.

In commodity identification step S1102, when commodity are chosen, commodity are identified.In commodity identification step S1102, edge is formed The frame that selected position connects with the surrounding of color or texture identical region, and commodity will be appointed as inside frame Region.

Commodity identification step S1102 includes：Shape recognition step, wherein, identify the shapes of commodity；And commodity retrieval step Suddenly, wherein, commodity are retrieved from the directory of goods.In shape recognition step, wherein, identify the shapes of selected commodity, texture, Color, and stored.

In commodity searching step, by the shape of the commodity identified compared with the commodity occurred in goods catalogue, inspection The consistent commodity of rope.Also, commodity identification step S1102 includes similar catalogue generation step, the similar catalogue generation step In, during in the absence of consistent commodity, form the goods catalogue for being retrieved as similar clause.Thus, by the way that similar clause catalogue is carried User is supplied, user can select desired commodity from shown catalogue.

Also, in commodity identification step S1102, user selects the region of no commodity and cause can not be from selected area When commodity are identified in domain, identification is located at the commodity from selected region minimum distance.

In advertisement invocation step S1103, retrieve from the directory of goods and call the advertisement related to the commodity retrieved.Extensively Accusing invocation step S1103 may include advertisement retrieval unit, and the advertisement retrieval unit is recognized for identifying retrieved commodity Code, the advertisement that is connected with the code is retrieved to call the advertisement.Also, advertisement is incorporated into the feelings of goods catalogue with on-link mode (OLM) Under condition, advertisement invocation step S1103 can include link execution module, and the link execution module calls the commodity with being retrieved The advertisement of link.

In advertisement load step S1104, the advertisement being connected with the commodity retrieved is shown in picture.Advertisement loading step In rapid S1104, as shown in fig. 18b, advertisement windows 82 are formed on picture, advertisement can be shown in advertisement windows 82, such as schemed Shown in 18c, divided frame forms advertising display domain 83, and advertisement can be shown in advertising display domain 83.

In advertisement load step S1104, advertisement windows 82 can be generated in the position that upper end corner of picture etc. is specified Put, advertisement windows 82 can also be generated in the position adjacent with commodity.After generating an advertisement windows 82, even if initially click on Frame is disappeared from picture, and advertisement windows 82 can be also stayed in picture, always present in the position of generation.On the other hand, advertisement adds Carry in step S1104, when generating advertisement windows 82, picture can be suspended, video is stored since when stopping.

In advertisement load step S1104, if clicking on the cancellation icon positioned at advertisement windows 82, advertisement windows 82 are made to disappear Lose.Also, in advertisement load step S1104, cancel icon when clicking on, then can make the picture of pause from the stopping stored with Frame afterwards starts to replay to be supplied to user.

Also, advertisement load step S1104 may also include details load step, the details load step In, there is provided to the details of commodity.In details load step, when shown advertisement is chosen, asked to server Details to commodity simultaneously receive the details, are shown in picture, details include：To a variety of figures of commodity Picture, the material of commodity, size, color etc..

Reference picture 12 illustrates, and intelligent display 10 includes：Input unit 11, output section 12, control unit 1213, communication unit 17 and storage part 18.Control unit 13 includes：Mould is called in content receiver module 1213a, search modes selecting module 1213b, advertisement Block 1213c and advertisement load-on module 1213d.

Content receiver module 1213a receives video data and ad data, to the video data and ad data transmitted Carry out interim storage.It is connected after video data capture with ad data, ad data is together transmitted with video data.Using soft Object included in part identification video, code will be called with showing that the region of object is combined.In this record, object refers to commodity With service etc. turn into advertisement object, the object being shown in picture etc..

Ad data is connected with each calling code, to call code to be combined as medium with video data.Ad data includes Image and the information to commodity, merchandise news can include trade mark, price, lowest price, sale website etc..Ad data can be with The advertisement windows form realization of picture is shown in, can also be realized with including the sheet form of image and merchandise news.Wrapped in content Containing multiple commodity, multiple ad datas are combined with each calling code to commodity.

Call code include with by the 1st object of commodity composition is combined the 1st calling code and with the 2nd object to service With reference to the 2nd call code.Also, the 1st can be together combined in a region calls code and the 2nd to call code.For example, draw In the case of there is bag in face, it can combine for calling the 1st of the advertisement to bag the to call code, can combine and be used for calling to pin Call code in sell the advertisement of the agency of bag the 2nd.

Content receiver module 1213a together receive combined with to the 1st object of commodity the 1st call code and with to service The 2nd object combine the 2nd call code.Also, content receiver module 1213a can be received with that can provide the letter to area The 3rd calling code that 3rd object of breath combines.

1st calling code and the 2nd calling code and the 3rd calling code are made up of different structures, so as to distinguish. If for example, the 1st calling code is to be made up of the code since A, the 2nd calling code is to be made up of the code since B, the 3 calling codes is are made up of the code since C, so as to distinguish calling code.

1st search modes of search modes selecting module 1213b selection retrieval commodity and the 2nd search modes of retrieval service In any one.Search modes can be converted to the 2nd search modes by search modes selecting module 1213b from the 1st search modes, Or search modes can be converted to the 1st search modes from the 2nd search modes.

1st search modes are the patterns for retrieving the advertisement to commodity, under the 1st search modes, if clicking on picture Any position, then the 1st calling code combined with selected region are activated.

Also, the 2nd search modes are the patterns for retrieving the advertisement to service, under the 2nd search modes, if clicking on picture Any position in face, then the 2nd calling code combined with selected region are activated.

That is, the 1st search modes only identify the 1st calling code, and the 2nd search modes only identify the 2nd calling code.Although the 1st Region residing for object can be individually present with the region residing for the 2nd object, but can also be overlapping, can also be repeated.Thus, one Multiple calling codes can be combined with individual region, a variety of advertisements can be provided.

Also, search modes selecting module 1213b can be converted to search modes the 3rd inspection provided to the information in area Rope pattern.The information in area can be included：Sight spot information, geography information, special product information etc..For calling the information to area The 3rd calling code can be combined with the background or building that are shown in picture, road, commodity, shop etc..

Advertisement calling module 1213c identifies the calling code combined with selected region to select advertisement.Advertisement is called Module 1213c includes：Code recognition unit, it identifies the calling code combined with selected region；Advertisement retrieval unit, its Advertisement is retrieved from the ad data together transmitted with video.

The code that the identification of code recognition unit is combined with selected object.If user utilizes remote control, wireless mouse etc. The region occurred in picture is clicked on, then calls code to be activated, in code identification step, identifies this code being activated.

The advertisement for calling code connection that advertisement retrieval unit is retrieved and is activated from the content of transmission.Content is combined with Multiple advertisements, the advertisement to be shown in picture are the advertisements to the commodity selected by user, and advertisement retrieval unit is from ad data It is middle to retrieve the advertisement being connected with the code being activated.

The advertisement being connected with selected commodity is shown in picture by advertisement load-on module 1213d.As shown in fig. 18b, Advertisement load-on module 1213d forms advertisement windows 82 on picture, and advertisement can be shown in advertisement windows 82, such as Figure 18 c institutes Show, divided frame forms advertising display domain 83, and advertisement can be shown in advertising display domain 83.

Advertisement load-on module 1213d can generate advertisement windows 82 position specified in lower-end corners portion of picture etc., Advertisement windows 82 can also be generated in the position adjacent with commodity.After generating an advertisement windows 82, even if the frame initially clicked on Disappeared from picture, advertisement windows 82 can be also stayed in picture, always present in the position of generation.On the other hand, advertisement loads Module 1213d can suspend picture and store the video transmitted since when stopping when generating advertisement windows 82.

If clicking on the cancellation icon positioned at advertisement windows 82, advertisement load-on module 1213d makes advertisement windows disappear.And And when click on cancel icon, then the picture that advertisement load-on module 1213d can make to temporarily cease since the frame after stopping again Play to be supplied to user.

Also, advertisement load-on module 1213d may also include details loading unit, the details loading unit carries For the details to commodity.Details loading unit is asked to commodity when shown advertisement is chosen to server Details and receive the details, be shown in picture, details include：A variety of images, business to commodity The materials of product, size, color etc..

As it appears from the above, according to the present embodiment, by providing the wide of pair 2 commodity related to selected commodity to picture Accuse, so as to provide a user the advertisement of more rich species.

Reference picture 13 illustrates, and is included involved by the present embodiment using the advertising method of intelligent display：Content connects Receive step S1301, search modes selection step S1302, advertisement invocation step S1303 and advertisement load step S1304.

In content reception step S1301, video data and ad data are received, to the video data and advertisement number transmitted According to progress interim storage.

Code is called to be connected with ad data, ad data can include trade mark, price, lowest price, sale website etc..It is interior Multiple objects are included in appearance, multiple ad datas are combined with the calling code to each goods and services.

Call code include with by the 1st object of commodity composition is combined the 1st calling code and with the 2nd object to service With reference to the 2nd call code.Also, the 1st calling code and the 2nd can be together combined with a region and calls code.

In content reception step S1301, together receive combined with to the 1st object of commodity the 1st calling code and with it is right The 2nd calling code that 2nd object of service combines.1st calling code and the 2nd calling code have different codes, so as to energy It is enough to distinguish.

In search modes selection step S1302, the 1st search modes of selection retrieval commodity and the 2nd retrieval of retrieval service Any one in pattern.In search modes selection step S1302, search modes can be converted to the 2nd inspection from the 1st search modes Rope pattern, or search modes can be converted to the 1st search modes from the 2nd search modes.

That is, under the 1st search modes, code is called in only identification the 1st, and under the 2nd search modes, code is called in only identification the 2nd.The The region residing for region and the 2nd object residing for 1 object can be individually present, or be able to can also be repeated with overlapping.Thus, Multiple calling codes can be combined in one region, a variety of advertisements can be provided.

Also, in search modes selection step S1302, search modes can be converted to the provided to the information in area 3 search modes.The information in area can be included：Sight spot information, geography information, special product information etc..Call the information to area The 3rd calling code can be combined with the background or building that are shown in picture, road, commodity, shop etc..

In advertisement invocation step S1303, the calling code combined with the region of selected frame, retrieval and this combination are identified Advertisement.Advertisement invocation step S1303 includes：Code identification step, wherein, identify the calling combined with selected object layer Code；And advertisement retrieval step, wherein, retrieve the ad data with calling code to link.

In code identification step, the code combined with selected object is identified.If user utilizes remote control, wireless mouse Deng clicking on the region that occurs in picture, then call code to be activated, in code identification step, identify this code being activated.

In advertisement retrieval step, that retrieves and be activated from the content of transmission calls the advertisement of code connection.In content It is combined with multiple advertisements, the advertisement to be shown in picture is the advertisement to the commodity selected by user, in advertisement retrieval step, from The advertisement for the code connection retrieved and be activated in ad data.

In advertisement load step S1304, the advertisement being connected with selected commodity is shown in picture.Advertisement loading step In rapid S1304, as shown in fig. 18b, advertisement windows 82 are formed on picture, advertisement can be shown in advertisement windows 82, such as schemed Shown in 18c, divided frame forms advertising display domain 83, and advertisement can be shown in advertising display domain 83.

In advertisement load step S1304, advertisement windows 82 can be generated to the position specified in lower-end corners portion of picture etc. Put, advertisement windows 82 can also be generated in the position adjacent with commodity.After generating an advertisement windows 82, even if initially click on Frame is disappeared from picture, and advertisement windows 82 can be also stayed in picture, always present in the position of generation.On the other hand, advertisement adds Carry in step S1304, when generating advertisement windows 82, picture can be suspended and store the video transmitted since when stopping.

In advertisement load step S1304, if clicking on the cancellation icon positioned at advertisement windows 82, advertisement windows are made to disappear. Also, in advertisement load step S1304, cancel icon when clicking on, then the picture that can make to temporarily cease is opened from the frame after stopping Beginning is replayed to be supplied to user.

Also, advertisement load step S1304 may also include details load step, the details load step In, there is provided to the details of commodity.In details load step, when shown advertisement is chosen, asked to server Details to commodity simultaneously receive the details, are shown in picture, details include：To a variety of figures of commodity Picture, the material of commodity, size, color etc..

Reference picture 14 illustrates, and intelligent display 10 includes：Output section 12, control unit 1413, communication unit 17 and storage Portion 18.Control unit 1413 includes：Content receiver module 1413a, search cursor form module 1413b, color element adjusting module 1413c, highlighted form module 1413d and advertisement load-on module 1413e.

Content receiver module 1413a together receives the label of video data and pair audience combined with video data. Also, content receiver module is connected with label, the ad data to audience is received.

Audience in this record, refer to tangible, the invisible object that advertisement can be provided it, be comprising commodity, service, Sight spot, regional advertisement broad sense concept.

Combined after video data capture with ad data, ad data is together transmitted with video data.Known using software Commodity and service included in other video, the label for calling advertisement is incorporated into each frame.

Ad data is connected with each label, is combined using label as medium with video data.Ad data includes image and right The information of audience, ad object information can include：Trade mark, price, lowest price, sale website etc..Comprising more in content Individual audience, multiple advertisements are combined with the label to each audience.Also, label is in each frame residing for commodity Position is combined with the image of commodity.

Simply, the invention is not restricted to this, content receiver module 1413a can only receive video data and label, advertisement number According to server 30 can be stored in.

Search for cursor and form cursor 84 of the module 1413b formation with cursor region, cursor region can be by circular or straight Angle quadrangle is formed.Cursor 84 is appeared in picture according to the operation of remote control, is followed the trail of the movement of remote control and is moved up in picture It is dynamic.By remote control or touch, action, cursor mode can be converted to general mode and search pattern by user.General mode Under, the existing cursor with arrowhead form as cursor is shown in picture, under search pattern, there will be cursor region Cursor be shown in picture.

As shown in Figure 18 d, search cursor forms module 1413b, when inputting cursor mode conversion signal, forms cursor area Domain, make to have the cursor 84 of cursor region to follow the trail of remote control, gesture etc. so that cursor 84 moves in picture.

Color element adjusting module 1413c identifies cursor region, changes cursor region or except cursor region is with outer portion Color element.Color element adjusting module 1413c can be reduced in picture except cursor region is with the brightness of outer portion or colourity.And And color element adjusting module 1413c can be reduced except cursor region is with the colourity of outer portion in picture, to show as black and white Color.Color element adjusting module 1413c can reduce brightness or the colourity of cursor region.

If cursor region or except cursor region is changed with the color element of outer portion, user can not only positively identify Cursor region, and sight can concentrate on cursor region.

It is highlighted to form module 1413d, line is formed to realize highlighted effect in the frame of the audience in cursor region Fruit.It is highlighted to form module 1413d, turn into the multiple colors such as iridescent by linear, can be by changing the cColor-cycling of line Mode realize the effect of flicker.Thus, user can clearly know which is the audience that advertisement is shown.

The advertisement for the audience being pointed in cursor region is loaded into picture by advertisement load-on module 1413e.Advertisement Load-on module 1413e includes：Tag recognition unit 1413ea, it reads and identified the label combined with audience；Advertisement is adjusted With unit 1413eb, it calls the advertisement being connected with label；And advertisement presentation unit 1413ec, it passes the advertisement called Output section is delivered to be shown in picture.

Tag recognition unit 1413ea reads the label combined with the audience positioned at cursor region, and identifies label institute The commodity of instruction.Advertisement call unit 1413eb calls the advertisement being connected with label, can be included in the content transmitted Ad data in call advertisement.

Also, in the case that ad data is not transmitted together with content and is stored in server, advertisement call unit 1413eb can be by the information or label self transmission to commodity obtained by label to server, to ask to audience Advertisement.

Advertisement presentation unit 1413ec is by the advertisement called from the ad data transmitted or from server transport Advertisement is sent to output section, to be shown in picture.As shown in Figure 18 d, advertisement presentation unit 1413ec divided frames are formed Advertising display domain 83, advertisement can be shown in advertising display domain 83.Multiple advertisements pair in cursor region especially be present As in the case of, advertisement presentation unit 1413ec forms advertisement inventory, and is shown in catalogue comprising ad content.And And advertisement presentation unit 1413ec can also form the advertisement windows of pop-up window form, and it is shown in picture.

As it appears from the above, according to the present embodiment, the content transmission comprising video data, label, ad data is aobvious to intelligence Show device, and the advertisement to audience included in search light target area is shown in picture, so as in user The advertisement provided to commodity is provided in the way of TV pictures.

Reference picture 15 illustrates, and the advertising method using intelligent display involved by the present embodiment includes content reception Step S1501, cursor forming step S1502, color element set-up procedure S1503 and advertisement load step S1504 are searched for.

In content reception step S1501, the mark to audience combined with video data is together received with video data Label.Also, content receiver module is connected with label, the ad data to audience is received.

Search in cursor forming step S1502, form the cursor 84 with cursor region, cursor region can by circular or Right angle quadrangle is formed.Cursor 84 is appeared in picture according to the operation of remote control, follows the trail of the movement of remote control so as in picture Upper movement.By remote control or touch, action, cursor mode can be converted to general mode and search pattern by user.Commonly Under pattern, the existing cursor with arrowhead form as cursor is shown in picture, under search pattern, there will be cursor The cursor in region is shown in picture.

As shown in Figure 18 d, search in cursor forming step, if input cursor mode conversion signal, forms cursor region, Make to have the cursor 84 of cursor region to follow the trail of remote control, gesture etc. so that cursor 84 moves in picture.

In color element set-up procedure S1503, cursor region is identified, changes cursor region or except cursor region is with outer portion Color element.In color element set-up procedure S1503, it is possible to reduce except cursor region is with the brightness of outer portion or color in picture Degree.Also, in color element set-up procedure S1503, it is possible to reduce except cursor region is with the colourity of outer portion in picture, with performance For black and white.In color element set-up procedure S1503, it is possible to reduce the brightness of cursor region or colourity.

Color element set-up procedure S1504 includes highlighted forming step, in the highlighted forming step, positioned at cursor area The frame of audience in domain forms line to realize highlight effect.In highlighted forming step, make linear more as iridescent etc. Kind color, the effect of flicker can be realized by way of changing the cColor-cycling of line.Thus, user can clearly know Which is audience that advertisement is shown in road.

In advertisement load step S1504, the advertisement for the audience being pointed in cursor region is loaded in picture.Extensively Accusing load step S1504 includes：Tag recognition step, wherein, read and identify the label combined with audience；Advertisement is called Step, wherein, call the advertisement being connected with label；And advertisement step display, wherein, the advertisement called is sent to output Portion is to be shown in picture.

In tag recognition step, the label combined with the audience positioned at cursor region is read, is identified indicated by label Commodity.In advertisement invocation step, call the advertisement that is connected with label, from the content transmitted included in ad data in Call advertisement.

Also, in the case that ad data is not transmitted together with content and is stored in server, advertisement invocation step In, can be by the information or label self transmission to commodity obtained by label to server, to ask to audience Advertisement.

In advertisement step display, by the advertisement called from the ad data transmitted or the advertisement from server transport Output section is sent to, to be shown in picture.In advertisement step display, as shown in Figure 18 d, divided frame shows to form advertisement Region 83, advertisement can be shown in advertising display domain 83.Multiple audiences in cursor region especially be present Under, in advertisement step display, advertisement inventory is formed, can be shown in catalogue comprising ad content.Also, advertisement shows Show in step, the advertisement windows of pop-up window form can also be formed, be shown in picture.

Reference picture 19 illustrates, and intelligent display 10 includes：Input unit 11, output section 12, control unit 1915, communication unit 17 and storage part 18.Control unit 1915 includes：Content receiver module 1915a, screen shot module 1915b, commodity identification module 1915c and advertisement load-on module 1915d.

Content receiver module 1915a together receives the ad data combined with video data with video data.After shooting, extensively Accuse data to be combined with video data, content receiver module 1915a together receives ad data 72 with video data.

The frame that screen shot module 1915b is shown in picture is stored as image file.Screen shot module 1915b gives birth to Into image, advertisement is incorporated into image to store.

When commodity identification module 1915c is chosen in the position where commodity, commodity are identified.Commodity identification module includes： Area selecting unit, when any position is clicked in sectional drawing image, the region progress to the position including being clicked on is specific；Commodity Retrieval unit, the image occurred in commodity region and the commodity image included in the ad data are compared to identify Commodity.

Area selecting unit, form the side connected along selected position with the surrounding of color or texture identical region Frame, and frame is internally formed as commodity region.

If user clicks on the position where commodity using remote control etc. in picture, area selecting unit is to where commodity Position carry out it is specific, to form commodity region.Area selecting unit considers color, the factor such as shape come where distinguishing commodity Region and neighboring area.

Commodity retrieval unit enters to the image occurred in commodity region with the commodity image included in the ad data Row relatively identifies commodity.The ad data to commodity occurred in frame is combined with selected frame, ad data includes business Product image and merchandise news.Commodity retrieval unit retrieves the image consistent with the image of selected commodity.

The advertisement to commodity retrieved is shown in picture by advertisement load-on module 1915d.Advertisement load-on module 1915d Increase and decrease the opaque rank of ad data, if retrieving commodity, increase the opaque rank of ad data, make to include advertisement number According to advertisement windows appear in picture.

Advertisement load-on module 1915d can generate advertisement windows the position specified in lower-end corners portion of picture etc., if Other commodity are clicked on, then previous advertisement windows can be made to disappear, only the advertisement windows newly selected are shown in picture.

Advertisement load-on module 1915d can suspend picture when generating advertisement windows, the stored picture since when stopping. If clicking on the cancellation icon positioned at advertisement windows, advertisement load-on module 1913c makes advertisement windows disappear.Also, when click takes Disappear icon, then advertisement load-on module 1915d can be such that the picture of pause is replayed since the later frame of the stopping stored To be supplied to user.

Advertisement load-on module 1915d may also include details loading unit, the details loading unit offer pair The details of commodity.Details loading unit is asked to the detailed of commodity when shown advertisement is chosen to server Thin information simultaneously receives the details, is shown in picture, and details include a variety of images, the material of commodity to commodity Matter, size, color etc..

Reference picture 20 illustrates, and is included involved by the present embodiment using the advertising method of intelligent display：Advertisement knot Step S2001 is closed, wherein, ad data is combined with video；Content reception step S2002, wherein, receive video and and video With reference to ad data；Screen shot step S2003, wherein, video is stored as image；Commodity identification step S204, wherein, The selected commodity of identification；And advertisement load step S2005, wherein, picture will be shown in the advertisement of selected commodity In.

Advertisement combination step S2001 is implemented before content receiving step S2002, and commodity are identified from the video of shooting, Ad data is incorporated into commodity region.Advertisement combination step S2001 includes：Shape recognition step, wherein, identify institute in video Comprising commodity shape；Advertising insertion procedure, wherein, insert advertisements into each frame.In advertising insertion procedure, wherein, will Advertisement is inserted into the form of layer in each frame, to combine advertisement and frame.

In shape recognition step, the commodity included in software unified retrieval video are utilized., will be wide in advertising insertion procedure Announcement is inserted into each frame, and the advertisement for being shown in the commodity of frame is incorporated into frame in the form of layer.Video data is by multiple frames 71 Form, generally, occur the frame 71 of 30 to 60 in 1 second in picture.Ad data 72 is combined with these frames 71 respectively.Ad data 72 with combinations of states that opaque rank (opacity) is 0 in frame, therefore advertisement is not appeared in picture when playing video.

In content reception step S2002, the ad data combined with video data is together received with video data.

In screen shot step S2003, the frame being shown in picture is stored as image file.Also, screen shot walks In rapid S2003, image is generated, advertisement is incorporated into image to store.

In commodity identification step S2004, when the position where commodity is chosen, commodity are identified.If user utilizes remote control Etc. making cursor be located at the position where commodity to select commodity, then in commodity identification step S2004, selected position institute is identified Comprising commodity.

Commodity identification step S2004 includes：Region selection step, wherein, selected position neighboring area is carried out special It is fixed, to form commodity region；Commodity searching step, wherein, included in the image occurred in the commodity region and advertisement Commodity image be compared, to retrieve commodity.

In region selection step, the factors such as color, shape are considered to distinguish the region and neighboring area where commodity.Commodity In searching step, retrieval commodity come specific to commodity progress from the advertising image combined with frame.

In advertisement load step S2005, if retrieving commodity, picture will be shown in the advertisement of selected commodity In.In advertisement load step S2005, increase and decrease the opaque rank of ad data, if retrieving commodity, increase ad data Opaque rank, makes ad data appear in picture.

In advertisement load step S2005, advertisement windows are formed on frame, to show advertisement.Advertisement load step S2005 In, advertisement windows can be generated to the position specified in lower-end corners portion of picture etc., if clicking on other commodity, made previous Advertisement windows are disappeared, and only the advertisement windows newly selected are shown in picture.

Also, advertisement load step S2005 may also include details load step, the details load step In, there is provided to the details of commodity.In details load step, when shown advertisement is chosen, asked to server Details to commodity simultaneously receive the details, are shown in picture, details include：To a variety of figures of commodity Picture, the material of commodity, size, color etc..

Reference picture 12 illustrates, and intelligent display 10 includes input unit 11, output section 12, control unit 2115, communication unit 17 and storage part 18.Control unit 2115 includes content receiver module 2115a, screen shot module 2115b, advertisement calling module 2115c, advertisement module 2115d and advertisement load-on module 2115e.

Content receiver module 2115a together receives the calling code combined with video data with video data, to being transmitted Video data and call code carry out interim storage.

With calling code to be combined after video data capture, code is called to be combined with forming each frame of video so as to by a simultaneous interpretation It is defeated.Using the audience included in software identification video, will call to the calling code of the ad data of audience with Object layer where audience combines.

The frame that screen shot module 2115b is shown in picture is stored as image.Screen shot module 2115b generation figures Picture, region where audience, which combines, in the picture produces the object layer of signal to be stored.Object layer is incorporated into initially The frame transmitted, also together stored with object layer during storage image.Thus, if clicking on audience in image, can produce Raw signal.

Also, screen shot module 2115b will call code to be incorporated into object layer to be stored.Thus, if clicking on wide Accuse object, then can identifying call code produce signal.

If audience is chosen in image, advertisement calling module 2115c identifications are combined with selected object layer Code is called, code transfer will be called to server.Advertisement calling module 2115c includes code recognition unit and code transfer list Member.The code that the identification of code recognition unit is combined with selected audience.If user utilizes the points such as remote control, wireless mouse The audience occurred in picture is hit, then calls code to be activated, the code that the identification of code recognition unit is activated.

Code transfer unit using communication network by the calling code transfer identified to server, to ask ad data. The advertisement inventory to the audience included in the content is stored with server, is combined with each advertisement inventory for identifying And call the code of the advertisement.If code with being incorporated into ad data is corresponding when calling the code to be transmitted, retrieval is corresponding Advertisement and transmit to intelligent display.

Advertisement module 2115d receives the advertisement from server transport and carries out interim storage.Advertisement can be to wait to show The advertisement windows data mode being shown in picture transmits, and can also be passed with including the data mode of image and ad object information It is defeated.

Code with audience is connected by advertisement load-on module 2115e according to the catalogue for the audience retrieved Advertisement is shown in picture.Advertisement load-on module 2115e includes advertisement windows generation unit, and advertisement windows generation unit utilizes bag The ad data of information containing image and audience, generate the advertisement windows to be shown in picture.Simply, ad data is with wide When announcement window form is transmitted, it is convenient to omit advertisement windows generation unit.Advertisement windows can show the icon with web site url, So as to be moved to the website of sale advertising object, can also show for providing compare the price of audience and valency Lattice compare the icon of web site url.

Advertisement load-on module 2115e can generate advertisement windows the position specified in lower-end corners portion of picture etc., It can generate in the position adjacent with audience.An advertisement windows are generated, even if the frame initially clicked on disappears from picture, Advertisement windows can be also stayed in picture, always present in the position of generation.If the cancellation icon positioned at advertisement windows is clicked on, extensively Accusing load-on module 2115e makes advertisement windows disappear.

Also, advertisement load-on module 2115e may also include details loading unit, the details loading unit carries For the details to audience.Details loading unit is when shown advertisement is chosen, to server request pair The details of audience, and the details are received, it is shown in picture, details are included to audience A variety of images, the material of audience, size, color etc..

Reference picture 22 illustrates, and is included involved by the present embodiment using the advertising method of intelligent display：Advertisement knot Step S2201 is closed, wherein, ad data is combined with video；Content reception step S2202, wherein, receive video and and video With reference to ad data；Screen shot step S2203, wherein, video is stored as image；Advertisement invocation step S2204, its In, call the advertisement of the audience selected in the content from transmission；Advertisement step S2205, wherein, receive advertisement； And advertisement load step S2206, wherein, the advertisement called is shown in picture.

Advertisement combination step S2201 is implemented before content receiving step S2202, and advertisement pair is identified in the video of shooting As, and object layer is generated, ad data is combined with object layer.Advertisement combination step S2201 includes：Audience identification step Suddenly, wherein, the shape of audience included in video, apperance, color are distinguished to identify audience；Object layer generation step Suddenly, wherein, object layer is generated, is incorporated into the region where audience；And code combination step, wherein, it will call Code is combined with object layer.

In audience identification step, using the audience included in software unified retrieval video, advertisement pair is considered The apperance and color of elephant are to identify audience.

In object layer generation step, object is generated with shape same or similar with the shape of the audience identified Layer, frame is incorporated into by object layer.In object layer generation step, transparent object layer is formed, object layer is incorporated into audience The region at place.

In object layer generation step, multiple object layers, the multiple object layers of stacked arrangement are combined with a frame.Object layer is given birth to Into in step, partial objects layer stackup is arranged on frame, partial objects layer is in a manner of in the same plane in level side It is arranged in parallel upwards.

Also, in object layer generation step, generate the 1st object layer that is combined with by the audience of commodity composition and with by The 2nd object layer that the audience that service is formed combines, can be with the object layer of overlapping arrangement the 1st and the 2nd object layer.To service The 2nd object layer formed with wider area, the 1st object layer of commodity is accumulated with leptoprosopy to be formed.Thus, overlapping arrangement is passed through 1 object layer and the 2nd object layer, user can select the 1st object layer or the 2nd object layer.

In code combination step, code will be called to be combined with the object layer where audience.Call code in comprising pair The information of audience and the information to advertisement.In code combination step, when object layer is chosen, processing object layer is to generate Signal, so as to which object layer is formed as into invisible icon.

Also, advertisement combination step S2201 includes advertisement Connection Step, in the advertisement Connection Step, call connected generation Code and ad data.In advertisement Connection Step, ad data is with reference to calling code with being incorporated into the audience corresponding generation Code, with call connected code and ad data.

In content reception step S2202, the calling code combined with video data is together received with video data.Video counts Believe according to comprising the calling code for forming the frame of video and being combined with frame, ad data includes with the audience for calling code to be connected Breath and audience image.

In screen shot step S2203, if input sectional drawing signal, the frame occurred when signal is transfused in picture store For image.Also, in screen shot step S2203, image is generated, the region where audience, which combines, in the picture produces letter Number object layer to be stored.Object layer is incorporated into the frame initially transmitted, and object layer is also together stored during storage image.By This, if clicking on audience in image, can produce signal.

Being combined in screen shot step S2203, on object layer calls code to be stored.Thus, if clicking on advertisement pair As, then can identifying call code to produce signal.

In advertisement invocation step S2204, the calling code combined with selected object layer is identified, code transfer will be called To server.In advertisement invocation step S2204, if user clicks on object layer, identifying call code simultaneously transmits calling code.

Advertisement invocation step S2204 includes：Code identification step, wherein, identify the tune combined with selected object layer Use code；Code transfer step, wherein, by the calling code transfer identified to server；And advertisement retrieval step, its In, from server retrieval with calling the ad data that code links.

In code identification step, the code combined with selected audience is identified.If user utilizes remote control, wireless Mouse etc. clicks on the audience occurred in picture, then calls code to be activated, and in code identification step, identification is this to be activated Code.In code transfer step, using communication network, by the calling code transfer identified to server, to ask advertisement number According to.

In advertisement retrieval step, ad data corresponding with the calling code being activated is retrieved from server.In server The advertisement inventory to the audience included in the content is stored with, is combined with each advertisement inventory for identifying and calling this The code of advertisement.If code with being incorporated into ad data is corresponding when calling the code to be transmitted, advertisement corresponding to retrieval is simultaneously Transmit to intelligent display.

In advertisement step S2205, receive ad data from server and stored.Advertisement can with it is to be shown in Advertisement windows data mode in picture transmits, and can also be transmitted with including the data mode of image and ad object information.

In advertisement load step S2206, according to the catalogue for the audience retrieved, the code with audience is connected Advertisement be shown in picture.In advertisement load step S206, advertisement windows are formed on picture, advertisement can be shown in extensively Window is accused, divided frame forms advertising display domain, and advertisement can be shown in advertising display domain.

Also, advertisement load step S2206 may also include details load step, the details load step In, there is provided to the details of audience.In details load step, when shown advertisement is chosen, to server The details to audience are asked, and receive the information, are shown in picture, details are included to audience A variety of images, the material of audience, size, color etc..

Reference picture 23 illustrates, and intelligent display 10 includes input unit 11, output section 12, control unit 2315, communication unit 17 and storage part 18.Control unit 2315 includes content receiver module 2315a, screen shot module 2315b, advertisement calling module 2315c and advertisement load-on module 2315d.

Content receiver module 2315a together receives the ad data combined with video data with video data, to being transmitted Video data and ad data carry out interim storage.

Video data is combined with ad data after the picture is taken, and ad data is together transmitted with video data.Utilize software The audience included in video is identified, the object calling label for calling ad data being incorporated into where audience Layer.

Ad data is connected with each calling label, to call label to be combined as medium with video data.Ad data can wrap Information containing image and to audience, ad object information may include：Trade mark, price, lowest price, sale website etc..Advertisement Data can realize that the sheet form that can also include image and ad object information is real in the form of the advertisement windows for being shown in picture It is existing.Multiple audiences are included in content, multiple ad datas are combined with the calling label to each commodity.

The frame that screen shot module 2315b is shown in picture is stored as image.Screen shot module 2315b generation figures Picture, combined in the picture in the region where audience and produce the object layer of signal and stored.Object layer is with initially passing Defeated frame is combined, and object layer is also together stored during storage image.Thus, if clicking on audience in image, can produce Signal.

Also, screen shot module 2315b will call label to be incorporated into object layer and be stored.Thus, if clicking on wide Accuse object, then can identifying call label produce signal.Also, screen shot module 2315b is by with calling label to be connected Ad data is incorporated into image and stored.Thus, the audience of image is shown in if clicking on, can will be with image knot The ad data of conjunction is shown in picture.

The calling label that advertisement calling module 2315c identifications are combined with selected object layer, and retrieve and this combination Advertisement.Advertisement calling module includes tag recognition unit and advertisement retrieval unit.Tag recognition unit identify with it is selected wide Accuse the label that object combines.If user clicks on the audience occurred in picture using remote control, wireless mouse etc., mark is called Label are activated, the label that the identification of tag recognition unit is activated.

The advertisement for calling label connection that advertisement retrieval unit is retrieved and is activated from the content of transmission.Combined in content There are multiple advertisements, the advertisement to be shown in picture is the advertisement to the audience selected by user, and label search unit is from wide Accuse the advertisement for the label connection retrieved and be activated in data.

Advertisement load-on module 2315d includes advertisement windows generation unit, advertisement windows generation unit utilize comprising image and The ad data of the information of audience, to generate the advertisement windows to be shown in picture.

Reference picture 24 illustrates, and is included involved by the present embodiment using the advertising method of intelligent display：Advertisement knot Step S2401 is closed, wherein, ad data is combined with video；Content reception step S2402, wherein, receive video and and video With reference to ad data；Screen shot step S2403, wherein, video is stored as image；Advertisement invocation step S2404, its In, call the advertisement of the audience selected in the content from transmission；And advertisement load step S2405, wherein, it will be adjusted Advertisement is shown in picture.

Advertisement combination step S2401, implements before content receiving step S2402, advertisement is identified from the video of shooting Object, to generate object layer, and ad data is combined with object layer.Advertisement combination step S2401 includes：Audience identifies Step, wherein, shape, apperance, the color of the audience included in differentiation video, to identify audience；Object layer is given birth to Into step, wherein, generate object layer and be incorporated into the region where audience；Label combination step, wherein, it will call Label is incorporated into object layer.

In audience identification step, using the audience included in software unified retrieval video, advertisement pair is considered The apperance and color of elephant identifies audience.

In object layer generation step, object is generated with shape same or similar with the shape of the audience identified Layer, frame is incorporated into by object car.In object layer generation step, transparent object layer is formed, object layer is incorporated into audience The region at place.

In object layer generation step, multiple object layers, the multiple object layers of stacked arrangement are combined in a frame.Object layer generates In step, by partial objects layer overlapping arrangement on frame, partial objects layer in the form of in the same plane in the horizontal direction It is upper arranged in parallel.

In label combination step, by the object layer where calling label to be incorporated into audience.Call label in comprising pair The information of audience and the information to advertisement.In label combination step, when object layer is chosen, processing object layer is to generate letter Number, object layer is formed as into invisible icon.

Also, advertisement combination step S2401 includes advertisement Connection Step, in the advertisement Connection Step, call connected mark Label and ad data.It is corresponding with reference to the calling label with being incorporated into the audience in ad data in advertisement Connection Step Label, come call connected label and ad data.

In content reception step S2402, the ad data combined with video data is together received with video data, to being passed Defeated video data and ad data carry out interim storage.Video data includes the calling mark for forming the frame of video and being combined with frame Label, ad data include the ad object information being connected with calling label and audience image.

In screen shot step S2403, the video occurred in picture is stored as image.Also, screen shot step In S2403, image is generated, the region where audience is stored with reference to the object layer for producing signal in the picture.It is right As layer can be combined with the frame initially transmitted, object layer is also together stored during storage image.Thus, if clicking on advertisement in image Object, then it can produce signal.

In screen shot step S2403, label will be called to be incorporated into object layer and stored.Thus, if clicking on advertisement Object, then identifying call label, can produce signal.Also, in screen shot step S2403, by what is be connected with calling label Ad data is incorporated into image to be stored.Thus, the audience of image is shown in if clicking on, can will be with image knot The ad data of conjunction is shown in picture.

In advertisement invocation step S2404, the calling label combined with selected object layer is identified, and retrieve in connection Advertisement.Advertisement invocation step S2404 includes：Tag recognition step, wherein, identify the calling combined with selected object layer Label；And advertisement retrieval step, wherein, retrieve the ad data with calling label to link.

In tag recognition step, the label combined with selected audience is identified.If user utilizes remote control, wireless Mouse etc. clicks on the audience occurred in picture, then calls label to be activated, and in tag recognition step, identification is this to be activated Label.

In advertisement retrieval step, that retrieves and be activated from the content of transmission calls the advertisement of label connection.In content It is combined with multiple advertisements, the advertisement to be shown in picture is the advertisement to the audience selected by user, advertisement retrieval step In, from ad data, the advertisement for the label connection retrieved and be activated.

In advertisement load step S2405, according to the catalogue for the audience retrieved, the label with audience is connected Advertisement be shown in picture.In advertisement load step S2405, advertisement windows are formed on picture, advertisement can be shown in Advertisement windows, divided frame form advertising display domain, and advertisement can be shown in advertising display domain.

Also, advertisement load step S2405 may also include details load step, the details load step In, there is provided to the details of audience.In details load step, when shown advertisement is chosen, to server The details to audience are asked, and receive the details, are shown in picture, details include：To wide Accuse a variety of images of object, the material of audience, size, color etc..

Reference picture 25 illustrates, and intelligent display 10 includes input unit 11, output section 12, control unit 2515, communication unit 17 and storage part 18.Control unit 2515 includes screen shot module 2515a, commodity identification module 2515b, advertisement calling module 2515c, advertisement module 2515d and advertisement load-on module 2515e.

If user inputs sectional drawing signal, the frame occurred in picture is stored as image file by screen shot module 2515a, With simple image format stored picture, the advertisement of commodity can also be combined in image to be stored.

Hereinafter, illustrated in case of being not associated with advertisement in image.

When commodity identification module 2515b is chosen in the position where commodity, commodity are identified.Commodity identification module includes： Area selecting unit, when it clicks on any position in sectional drawing image, the region comprising the position being clicked is carried out specific；With And selection image storage unit, selected region is stored as image by it.

If user clicks on the position where commodity using remote control etc., area selecting unit enters to the position where commodity Row is specific, to form subject area.Area selecting unit considers color, the factor such as shape, come distinguish the region where commodity with Neighboring area.If region is chosen, select image storage unit that subject area is stored as into image file to form selection figure Picture.

Commodity identification module 2515b includes image transmitting unit, its will selection image transmitting to server 30, then server 30 receive image and compared with being stored in the image in the database of commodity, to retrieve consistent commodity.

Simply, the invention is not restricted to this, commodity identification module 2515b includes commodity retrieval unit, and commodity retrieval unit is visited Server 30 is asked, the commodity consistent with selection image can be retrieved from the merchandising database for being stored in server 30.Also, business Product examine cable elements can also receive merchandising database from server 30, and commodity are retrieved on intelligent display.Now, according to commodity Selection image shape and apperance, the species of commodity is carried out specific, only the database of specific species could be transmitted To intelligent display 10.

Advertisement calling module 2515c asks the transmission of advertisement to the server 30 for being stored with ad data, to server 30 Transmit to the information of the commodity identified to ask the advertisement to the commodity.

Advertisement module 2515d receives the ad data to the commodity from server 30.Received from server 30 wide Accuse image of the packet containing commodity and the information to commodity.Merchandise news can include trade mark, price, lowest price, sale website Deng.Ad data can be to be shown in the realization of the window form of picture, can also be to include the sheet form of image and merchandise news Realize.

The advertisement received from server 30 is shown in picture by advertisement load-on module 2515e.Advertisement load-on module 2515e Advertisement windows are formed on picture, advertisement can be shown in advertisement windows, divided frame forms advertising display domain, can be with Advertisement is shown in advertising display domain.

The icon with web site url can be shown in advertisement windows, so as to be moved to the website of merchandising, also may be used It is used to provide the icon of web site url compared with price for comparing the price of commodity to show.

Also, advertisement load-on module 2515e may also include details loading unit, the details loading unit carries For the details to commodity.Details loading unit is asked to business when shown advertisement is chosen to server 30 Details of product, and receive the details, are shown in picture, details include a variety of images to commodity, The materials of commodity, size, color etc..

On the other hand, advertisement can be incorporated into the image of institute's sectional drawing to be stored, now, screen shot module 2515a by the image transmitting of institute's sectional drawing to server, receive all commodity included in the image to institute's sectional drawing catalogue and The advertisement of commodity, it is incorporated into being stored in the image of institute's sectional drawing.

Reference picture 26 illustrates, and is included involved by the present embodiment using the advertising method of intelligent display：Picture is cut Figure step S2601, wherein, picture is stored as image；Commodity identification step S2602, wherein, identification is located at selected region Commodity；Advertisement invocation step S2603, wherein, ask advertisement to the server for being stored with ad data；Advertisement step S2604, wherein, receive advertisement from server；And advertisement load step S2605, wherein, the advertisement received is shown in picture In face.

In screen shot step S2601, if user inputs sectional drawing signal, the frame occurred in picture is stored as image text Part, the advertisements of commodity with simple image format stored picture, can also be combined in image to be stored.

In commodity identification step S2602, when the position where commodity is chosen, commodity are identified.If user utilizes remote control Etc. making cursor be located at the position where commodity to select commodity, then in commodity identification step S2602, selected position institute is identified Comprising commodity.

Commodity identification step S2602 includes：Region selection step, it is specific to selected position neighboring area progress, come Form subject area；And selection image storing step, selected region is stored as to select image.

In region selection step, the factors such as color, shape are considered to distinguish the region and neighboring area where commodity.Selection In image storing step, if region is chosen, subject area is stored as image file to form selection image.

Commodity identification step S2602 may include：Image transmitting step, wherein, by selection image transmitting to server 30；With And commodity searching step, wherein, goods catalogue is received from server 30 to retrieve the commodity consistent with selecting image.Now, root According to the shape and apperance of commodity, specific, database of a reception to particular kind of commodity is carried out to the species of commodity.

Simply, commodity searching step, can be in server implementation, using being arranged at the software of server from being stored in service The commodity data library searching of the device commodity consistent with commodity image.

In commodity searching step, the species of commodity is judged from the shape and color of selection imagery exploitation commodity, from same The retrieval commodity consistent with image in the merchandising database of species.

Advertisement invocation step S2603, is realized inside server 30, can be called wide with the goods links retrieved Accuse.Advertisement is incorporated into merchandising database, when commodity are chosen, can call the advertisement with goods links.

Also, advertisement invocation step S2603 can be by being arranged at the advertisement calling module 15c of intelligent display come real Existing, advertisement calling module 15c transmits the information to the commodity identified to ask the advertisement to the commodity to server 30.

In advertisement step S2604, the ad data to the commodity is received from server 30.Received from server 30 Ad data includes the image of commodity and the information to commodity.Merchandise news can include trade mark, price, lowest price, connection Stand.Ad data can be to be shown in the realization of the window form of picture, can also be to include the table shape of image and merchandise news Formula is realized.

In advertisement load step S2605, the advertisement received from server 30 is shown in picture.Advertisement load step In S2605, advertisement windows are formed on picture, advertisement can be shown in advertisement windows, divided frame shows to form advertisement Region, advertisement can be shown in advertising display domain.

In advertisement load step S2605, advertisement windows are formed on picture, advertisement can be shown in advertisement windows, point Picture is cut to form advertising display domain, advertisement can be shown in advertising display domain.

Also, advertisement load step S2605 may also include details load step, the details load step In, there is provided to the details of commodity.In details load step, when shown advertisement is chosen, asked to server Details to commodity simultaneously receive the information, are shown in picture, and details include a variety of images to commodity, business The materials of product, size, color etc..

Reference picture 27 illustrates, and intelligent display 10 includes input unit 11, output section 12, control unit 2715, communication unit 17 and storage part 18,.Control unit 2715 includes content receiver module 2715a, screen shot module 2715b, commodity identification mould Block 2715c, advertisement calling module 2715d and advertisement load-on module 2715e.

Content receiver module 2715a together receives video data, ad data and goods catalogue, to the video counts transmitted Interim storage is carried out according to ad data.

The frame that screen shot module 2715b is shown in picture is stored as image.Screen shot module 2715b generation figures Picture, the catalogue of the commodity occurred in image can be incorporated into image to be stored.In order to which the catalogue of commodity is incorporated into figure As being stored, if generation image, all commodity for occurring in screen shot module 2715b retrieval image generate commodity Catalogue.

Also, the advertisement to commodity occurred in image can be incorporated into image to carry out by screen shot module 2715b Storage.Screen shot module 2715b in order to which advertisement is incorporated into image, retrieval is all be connected with generated goods catalogue it is wide Accuse, ad data is incorporated into image.

Commodity identification module 2715c identifies commodity when commodity are chosen.Commodity identification module 2715c includes：Shape is known Other unit, it identifies the shape of commodity；And commodity retrieval unit, it retrieves commodity from the directory of goods.Shape recognition unit Shape, texture, the color of the selected commodity of identification, and stored.Commodity retrieval unit is by the commodity identified Shape retrieves consistent commodity compared with the commodity occurred in the goods catalogue for being stored in image.

Commodity identification module 2715c, in the case where failing to select consistent commodity, including similar catalogue generation unit, It generates the goods catalogue for being retrieved as similar clause.Thus, by the way that similar clause catalogue is supplied into user, so that user exists Desired commodity are selected in shown similar clause catalogue.

Advertisement calling module 2715d retrieves the advertisement related to the commodity retrieved from the directory of goods, and calls this wide Accuse.Advertisement calling module 2715d may include advertisement retrieval unit, and the advertisement retrieval unit is recognized for identifying retrieved business The code of product, the advertisement that is connected with the code is retrieved to call the advertisement.

In the case of the catalogue that commodity are only stored with image, advertisement is called from the ad data transmitted, in image In the case of the catalogue and the advertisement that are together stored with commodity, the advertisement combined with image is called.

Advertisement load-on module 2715e includes advertisement windows generation unit, advertisement windows generation unit utilize comprising image and The ad data of merchandise news, generate the advertisement windows to be shown in picture.Advertisement load-on module 2715e can be by similar clause Catalogue is loaded in picture.In the case of not retrieving the commodity consistent with selected commodity, the similar clause that will be generated Catalogue is shown in picture.

Reference picture 28 illustrates, and is included involved by the present embodiment using the advertising method of intelligent display：Advertisement knot Step S2801 is closed, wherein, ad data is combined with video；Content reception step S2802, wherein, receive video and and video With reference to ad data；Screen shot step S2803, wherein, video is stored as image；Commodity identification step S2804, its In, identify selected commodity；Advertisement invocation step S2805, wherein, call the wide of commodity selected in the content from transmission Accuse；And advertisement load step S2806, wherein, the advertisement called is shown in picture.

Advertisement combination step S2801, implements before content receiving step S2802, the commodity occurred in generation video Catalogue, collect the ad data to commodity and store.Also, in advertisement combination step, connection pair in the catalogue of each commodity The ad data answered, code is assigned to goods catalogue, ad data can be connected with code.Also, in advertisement combination step, Ad data is connected in goods catalogue in the form of linking.

Goods catalogue is to be generated in advance from advertiser's offer, as the searching database to selected commodity. Therefore, goods catalogue includes the title of commodity and the image of commodity.

In content reception step S2802, video data, ad data and goods catalogue are together received, is regarded to what is transmitted Frequency evidence and ad data carry out interim storage.

In screen shot step S2803, the video occurred in picture is stored as image.Also, screen shot step In S2803, image is generated, the catalogue of the commodity occurred in image can be incorporated into image to be stored.In order to by commodity Catalogue be incorporated into image to be stored, in screen shot step S2803, if generation image, retrieves and occurs in image All commodity generate the catalogue of commodity.

Also, in screen shot step S2803, image can will be incorporated into the advertisement to commodity occurred in image Stored.In screen shot step S2803, in order to which advertisement is incorporated into image, all goods catalogue with being generated of retrieval The advertisement of connection, ad data is incorporated into image.

In commodity identification step S2804, when commodity are chosen, commodity are identified.Commodity identification step S204 includes：Shape is known Other step, wherein, identify the shapes of commodity；And commodity searching step, wherein, commodity are retrieved from the directory of goods.Shape is known In other step, shape, texture, the color of selected commodity are identified, and is stored.In commodity searching step, by institute The shape of the commodity of identification is compared with the commodity occurred in goods catalogue, to retrieve consistent commodity.

Also, commodity identification step S2804 includes：Similar catalogue generation step, in the absence of consistent commodity in the case of, In the similar catalogue generation step, the goods catalogue for being retrieved as similar clause is formed.Thus, by the way that similar clause catalogue is carried User is supplied, user can select desired commodity from shown catalogue.

Also, in commodity identification step S2804, user selects the region of no commodity and cause can not be from selected area When commodity are identified in domain, identification is located at the commodity from selected region minimum distance.

In advertisement invocation step S2805, retrieve from the directory of goods and call the advertisement related to the commodity retrieved.Extensively Accusing invocation step S2805 may include advertisement retrieval unit, and the advertisement retrieval unit is recognized for identifying retrieved commodity Code, retrieve the advertisement being connected with the code and call the advertisement.

In advertisement invocation step S2805, in the case of the catalogue that commodity are only stored with image, from the advertisement number transmitted According to middle calling advertisement, in the case of catalogue and advertisement that commodity are together stored with image, the advertisement combined with image is called.

In advertisement load step S2806, the advertisement being connected with commodity retrieved is shown in picture.Advertisement loading step In rapid S2806, advertisement windows are formed on picture, advertisement can be shown in advertisement windows, divided frame shows to form advertisement Show region, advertisement can be shown in advertising display domain.

The icon with web site url can be shown in advertisement windows, so as to be moved to the website of merchandising, also may be used It is used to provide the icon of web site url compared with price for comparing the price of commodity to show.In advertisement load step S206, Advertisement windows can be generated in the position that upper end corner of picture etc. is specified, can also generated in the position adjacent with commodity Put.

In advertisement load step S2806, similar clause catalogue can be loaded into picture.Do not retrieve with it is selected In the case of the consistent commodity of commodity, the similar clause catalogue generated is shown in picture.

Also, advertisement load step S2806 may also include details load step, the details load step In, there is provided to the details of commodity.In details load step, when shown advertisement is chosen, asked to server Details to commodity simultaneously receive the information, are shown in picture, and details include a variety of images to commodity, business The materials of product, size, color etc..

Reference picture 29 illustrates, and intelligent display 10 includes input unit 11, output section 12, control unit 2915, communication unit 17 and storage part 18.Control unit 2915 includes content receiver module 2915a, screen shot module 2915b, search modes selection mould Block 2915c, advertisement calling module 2915d and advertisement load-on module 2915e.

Content receiver module 2915a together receives the ad data combined with video data with video data, to being transmitted Video data and ad data carry out interim storage.

Combined after video data capture with ad data, ad data is together transmitted with video data.Known using software Object included in other video, calling code is incorporated into the region for showing object.Call code include with by commodity structure Into the 1st object combine the 1st calling code and is combined with to the 2nd object of service the 2nd calling code.An also, area The 1st calling code and the 2nd can be together combined with domain and calls code.

Content receiver module 2915a together receive combined with to the 1st object of commodity the 1st call code and with to service The 2nd object combine the 2nd call code.Also, content receiver module 2915a can be received with that can provide the letter to area Call code in the combined with the 3rd object the 3rd of breath.1st calls code, the 2nd to call code and the 3rd calling code by different knots Structure is formed, so as to distinguish.

The frame that screen shot module 2915b is shown in picture is stored as image.Screen shot module 2915a generation figures Picture, code will be called to be incorporated into image the position where commodity to be stored.

1st search modes of search modes selecting module 2915c selection retrieval commodity and the 2nd search modes of retrieval service Any of.Search modes can be converted to the 2nd search modes by search modes selecting module 15c from the 1st search modes, or Search modes can be converted to the 1st search modes from the 2nd search modes.

That is, code is called in lower identification the 1st of the 1st search modes, and code is called in the 2nd lower of search modes identification the 2nd.1st The region residing for region and the 2nd object residing for object can be individually present, or be able to can also be repeated with overlapping.Thus, one Multiple calling codes can be combined in individual region, a variety of advertisements can be provided.

Also, search modes selecting module 2915c can be converted to search modes the 3rd inspection provided to the information in area Rope pattern.The information in area may include：Sight spot information, geography information, special product information etc..Call the 3rd of the information to area Code is called to be combined with the background or building that are shown in picture, road, commodity, shop etc..

Advertisement calling module 2915d identifies the calling code combined with selected region to select advertisement.Advertisement is called Module 2915d includes：Code recognition unit, it identifies the calling code combined with selected region；And code transfer list Member, it calls code to call advertisement to the server transport for being stored with ad data.

The code that the identification of code recognition unit is combined with selected object.If user utilizes remote control, wireless mouse etc. The region occurred in picture is clicked on, then calls code to be activated, code recognition unit identifies this code being activated.

The calling code transfer identified is asked ad data by code transfer unit using communication network to server.Clothes The advertisement inventory to the commodity included in the content is stored with business device, is combined with each advertisement inventory for identifying and calling The code of the advertisement.If code with being incorporated into ad data is corresponding when calling the code to be transmitted, advertisement corresponding to retrieval, And transmit to intelligent display.

The advertisement being connected with selected commodity is shown in picture by advertisement load-on module 2915e.Advertisement load-on module 2915e forms advertisement windows, and advertisement can be shown in advertisement windows, and divided frame forms advertising display domain, can will Advertisement is shown in advertising display domain.

Reference picture 30 illustrates, and the advertising method using intelligent display involved by the present embodiment combines including code Step S3001, content reception step S3002, screen shot step S3003, search modes selection step S3004, advertisement are called Step S3005 and advertisement load step S3006.

In code combination step S3001, form and cognizance code is combined on each frame of video, and combine to occurring in each frame The cognizance code of object.

In code combination step S3001, commodity are identified from the video of shooting, cognizance code is incorporated into each frame. Using the object included in software identification video, calling code is incorporated into the region for showing object.

Call code include with to by the 1st object of commodity composition is combined the 1st calling code and with the 2nd pair to service The 2nd as combination calls code.Also, code is called to include with the combined to the 3rd object of the information in area the 3rd can be provided Call code.

The 1st calling code and the 2nd can be together combined with code combination step S3001, in a region and calls code. 1st calling code, the 2nd calling code and the 3rd calling code are made up of different structures, so as to distinguish.

In content reception step S3002, the ad data combined with video data is together received with video data, to being passed Defeated video data and ad data carry out interim storage.In content reception step S3002, together receive and to the 1st of commodity Object the 1st calling code combined and the 2nd calling code combined with to the 2nd object of service.Also, content reception step In S3002, it can receive and call code with the 3rd object of the information in area is combined the 3rd can be provided.

In screen shot step S3003, the frame being shown in picture is stored as image.Screen shot module 2915b gives birth to Into image, code will be called to be incorporated into image the position where commodity to be stored.

In search modes selection step S3004, the 1st search modes of selection retrieval commodity and the 2nd retrieval of retrieval service Any of pattern.In search modes selection step S3004, search modes can be converted to the 2nd retrieval from the 1st search modes Pattern, or search modes can be converted to the 1st search modes from the 2nd search modes.

Also, in search modes selection step S3004, search modes can be converted to the information that can be provided to area 3rd search modes.The information in area may include：Sight spot information, geography information, special product information etc..Call the information to area The 3rd calling code can be combined with the background or building that are shown in picture, road, commodity, shop etc..

In advertisement invocation step S3005, the calling code combined with selected region is identified to select advertisement.Advertisement is adjusted Included with step S3005：Code identification step, wherein, identify the calling code combined with selected region；And code passes Defeated step, wherein, code is called to the server transport for being stored with ad data, to call calling advertisement.

In code transfer step, calling code from communication network to server transport that identified using, to ask ad data. If calling code to server transport is corresponding with the code for being incorporated into ad data, server retrieves corresponding advertisement, And transmit to intelligent display.

In advertisement load step S3006, the advertisement being connected with selected commodity is shown in picture.Advertisement loading step In rapid S3006, advertisement windows being formed, advertisement can be shown in advertisement windows, divided frame forms advertising display domain, Advertisement can be shown in advertising display domain.

Reference picture 31 illustrates, and intelligent display 10 includes input unit 11, output section 12, control unit 3115, communication unit 17 and storage part 18.Control unit 3115 includes content receiver module 3115a, screen shot module 3115b, search cursor and forms mould Block 3115c, color element adjusting module 3115d, highlighted form module 3115e and advertisement load-on module 3115f.

Content receiver module 3115a receives video data, can together receive and pair be combined with video data with video data Audience label.Also, content receiver module 3115a is connected with label, the ad data to audience is received.It is interior In the case of holding for on-the-spot broadcasting content, content receiver module 3115a only receives video data.

Ad data is connected with each label, is combined using label as medium with video data.Ad data includes image and right The information of audience, ad object information can include trade mark, price, lowest price, sale website etc..Comprising multiple wide in content Object is accused, multiple advertisements are combined with the label to each audience.Also, the position where commodity of the label on each frame In be incorporated into the images of commodity.

The frame that screen shot module 3115b is shown in picture is stored as image.Screen shot module 3115b generation figures Picture, label is combined and stored with the region where audience in image.Also, screen shot module can will be with mark The ad data of label connection is incorporated into described image to be stored.

Search cursor forms module 3115c and the cursor with cursor region, cursor region is formed on the image of institute's sectional drawing It can be made up of circular or right angle quadrangle.Cursor is appeared in picture according to the operation of remote control, follows the trail of the movement of remote control So as to be moved on picture.By remote control or touch, action, cursor mode can be converted to general mode and search by user Pattern.The existing cursor with arrowhead form as cursor is shown in picture under general mode, will under search pattern Cursor with cursor region is shown in picture.

Search for cursor and form module 3115c, when inputting cursor mode conversion signal, form cursor region, make with light The cursor in mark region follows the trail of remote control, gesture so as to be moved on picture.

Color element adjusting module 3115d identifies cursor region, changes cursor region or in addition to cursor region in image Partial color element.Color element adjusting module 3115d can reduce in picture except cursor region with the brightness of outer portion or Colourity.Also, color element adjusting module 3115d can be reduced in picture except cursor region is with the colourity of outer portion, shown as Black and white.Color element adjusting module 15d can reduce brightness or the colourity of cursor region.

If cursor region or except cursor region is changed with the color element of outer portion, user can positively identify cursor Region, and sight can concentrate on cursor region.

The highlighted module 3115e that formed forms line to realize highlighted effect in the frame of the audience in cursor region Fruit.It is highlighted formed module 15d can make it is linear turn into the multiple colors such as iridescent, can be by changing the cColor-cycling of line Mode realize the effect of flicker.Thus, user can clearly know which is the audience that advertisement is shown.

The advertisement for the audience being pointed in cursor region is loaded into picture by advertisement load-on module 3115f.Advertisement adds Carrying module 3115f includes：Image extraction unit 3115fa, it extracts the image of cursor region；Ad-request unit 3115fb, its Advertisement is asked to server transport image；Advertisement unit 3115fc, it receives advertisement from server；And advertisement is shown Unit 3115fd, the advertisement received is sent to output section to be shown in picture by it.

Cursor region is stored as image file to generate cursor region image by image extraction unit 3115fa.Ad-request Unit 3115fb transmits cursor glyph to server to ask to be pointed to the advertisement of the audience in cursor region.Advertisement connects Receive the advertisement that unit 3115fc receives the audience being pointed in cursor region.

Advertisement presentation unit 3115fd will be sent to output section to be shown in picture from the advertisement of server transport.Advertisement Display unit 3115fd divided frames form advertising display domain, and advertisement can be shown in advertising display domain.

Reference picture 32 illustrates, and the advertising method using intelligent display involved by the present embodiment includes content reception Step S3201, screen shot step S3202, search cursor forming step S3203, color element set-up procedure S3204, advertisement Load step S3205.

In content reception step S3201, video data is received, can together be received with video data pair and video data knot The label of the audience of conjunction.Also, in content reception step S3201, it is connected with label, receives the advertisement number to audience According to.In the case that content is on-the-spot broadcasting content, in content reception step S3201, video data is only received.

Ad data is connected with each label, is combined using label as medium with video data.Ad data can include image and To the information of audience, ad object information can include trade mark, price, lowest price, sale website etc..Comprising multiple in content Audience, multiple advertisements are combined with the label to each audience.Also, label is in each frame in the position where commodity Put and combined with the image of commodity.

In screen shot step S3202, the frame being shown in picture is stored as image.In screen shot step S3202, Image is generated, label is combined and stored with the region where audience in image.Also, screen shot module can be with The ad data being connected with label is incorporated into described image and stored.

Search in cursor forming step S3203, the cursor with cursor region, cursor region are formed on the image of institute's sectional drawing It can be made up of circular or right angle quadrangle.Cursor is appeared in picture according to the operation of remote control, follows the trail of the movement of remote control And moved on picture.By remote control or touch, action, user can be converted to cursor mode general mode and search mould Formula.The existing cursor with arrowhead form as cursor is shown in picture under general mode, will tool under search pattern The cursor for having cursor region is shown in picture.

Search in cursor forming step S3203, if input cursor mode conversion signal, forms cursor region, make to have The cursor of cursor region is followed the trail of remote control, gesture etc. and moved in picture.

In color element set-up procedure S3204, identify cursor region, change image in cursor region or except cursor region with The color element of outer portion.In color element set-up procedure S3204, it is possible to reduce except cursor region is with the bright of outer portion in picture Degree or colourity.Also, in color element set-up procedure S3204, reduce in picture except cursor region is with the colourity of outer portion, performance For black and white.In color element set-up procedure S3204, it is possible to reduce the brightness of cursor region or colourity.

Color element set-up procedure S3204 includes highlighted forming step, in the highlighted forming step, positioned at cursor area The frame of audience in domain forms line to realize highlight effect.In highlighted forming step, it can make linear to turn into iridescent Deng multiple color, the effect of flicker can be realized by way of changing the cColor-cycling of line.Thus, user can be clear and definite Know which is the audience that advertisement is shown in ground.

In advertisement load step S3205, the advertisement for the audience being pointed in cursor region is loaded into picture.Extensively Accusing load step S3205 includes：Image extracting step, wherein, cursor region is stored as image file, to generate cursor region Image；Ad-request step, wherein, the cursor region image transmitting is asked into advertisement to server；Advertisement step, Wherein, the ad data to the audience included in the cursor region image is received from the server；And advertisement Step display, wherein, the advertisement received is transmitted to output section to be shown in picture.

It is above-mentioned that preferred embodiments of the present invention have been disclosed for illustrative, but the invention is not restricted to this, can be in claims, hair Implement various changes in the range of bright embodiment and accompanying drawing, it is clear that these are belonged in the scope of the present invention.

Claims

1. a kind of advertising method using intelligent display, including：

Content reception step, wherein, receive video data and the ad data to commodity to occurring in the video data with And goods catalogue；

Commodity identification step, wherein, identify selected commodity；

Advertisement invocation step, wherein, the advertisement of calling commodity from the content transmitted；And

Advertisement load step, wherein, the advertisement called is shown in picture,

In the commodity identification step, form what is connected along selected position with the surrounding of color or texture identical region Frame, and the region for commodity being appointed as inside frame.

2. the advertising method according to claim 1 using intelligent display, it is characterised in that

In the content reception step, store transmitted video data and ad data and be sent to output section.

3. the advertising method according to claim 1 using intelligent display, it is characterised in that

The commodity identification step includes：

Shape recognition step, identify the shape of commodity；And

Commodity searching step, commodity are retrieved in the goods catalogue included from the ad data.

4. the advertising method according to claim 3 using intelligent display, it is characterised in that

The commodity identification step includes：Similar catalogue generation step, wherein, when failing to select consistent commodity, generation inspection Rope is the goods catalogue of similar clause.

5. the advertising method according to claim 1 using intelligent display, it is characterised in that

The advertisement invocation step includes：Advertisement retrieval step, wherein, the commodity to being retrieved are retrieved from the ad data Advertisement.

6. the advertising method according to claim 1 using intelligent display, it is characterised in that

In the advertisement load step, advertisement windows are formed on picture, advertisement is shown in advertisement windows.

7. the advertising method according to claim 1 using intelligent display, it is characterised in that

In the advertisement load step, divided frame forms advertising display domain, and advertisement is shown in into the advertising display Domain.

8. the advertising method according to claim 1 using intelligent display, it is characterised in that

Also include：Screen shot step, wherein, the frame occurred in picture is stored as image,

In the screen shot step, image is generated, and generates the catalogue to the commodity included in image, by the catalogue knot Together in described image and stored.

9. the advertising method according to claim 8 using intelligent display, it is characterised in that

In the screen shot step, the advertisement to commodity occurred is incorporated into described image and stored.

10. a kind of advertising method using intelligent display, including：

Commodity identification step, wherein, identify selected commodity；

Advertisement load step, wherein, the advertisement called is shown in picture,

The commodity identification step includes：Shape recognition step, wherein, identify the shapes of commodity；Commodity searching step, wherein, Commodity are retrieved from the goods catalogue；And similar catalogue generation step, wherein, when failing to select consistent commodity, generation It is retrieved as the goods catalogue of the commodity similar with the commodity identified.

11. a kind of advertising method using intelligent display, including：

Commodity identification step, wherein, commodity of the identification positioned at selected region；

Advertisement invocation step, wherein, ask advertisement to the server for being stored with ad data；

Advertisement step, wherein, receive advertisement from the server；And

Advertisement load step, wherein, the advertisement received is shown in picture,

The commodity identification step includes：Region selection step, wherein, it is specific to selected position neighboring area progress, with Form subject area,

In the region selection step, form what is connected along selected position with the surrounding of color or texture identical region Frame, and the frame is internally formed as subject area.

12. the advertising method according to claim 11 using intelligent display, it is characterised in that

The commodity identification step includes：Image storing step is selected, wherein, selected subject area is stored as selection figure Picture.

13. the advertising method according to claim 12 using intelligent display, it is characterised in that

The commodity identification step includes：Image transmitting step is selected, by the selection image transmitting to server.

14. the advertising method according to claim 12 using intelligent display, it is characterised in that

The commodity identification step includes：Commodity searching step, from the merchandising database for being stored in the server retrieval with The consistent commodity of the commodity image.

15. the advertising method according to claim 14 using intelligent display, it is characterised in that

In the advertisement invocation step, the advertisement of the goods links retrieved is called.

16. the advertising method according to claim 14 using intelligent display, in addition to：

Similar clause searching step, wherein, the retrieval commodity similar with selected commodity；

Similar clause catalogue generation step, wherein, generate similar clause catalogue and transmit；And

Similar clause catalogue load step, wherein, the similar clause catalogue is shown in picture.

17. the advertising method according to claim 11 using intelligent display, it is characterised in that

In the advertisement load step, advertisement windows are formed on picture, advertisement is shown in the advertisement windows.

18. the advertising method according to claim 11 using intelligent display, it is characterised in that

19. the advertising method according to claim 11 using intelligent display, in addition to：

Screen shot step, wherein, the shown picture is stored as image.

20. the advertising method according to claim 11 using intelligent display, it is characterised in that

In the screen shot step, by the image transmitting of sectional drawing to the server, included in the image for receiving institute's sectional drawing To the catalogue of commodity and the advertisement of commodity to be incorporated into described image and store.