KR101519037B1 - Smart display having advertisement calling module - Google Patents

Abstract

According to an aspect of the present invention, a smart display having an advertisement calling module includes an input unit for receiving an instruction and generating an electrical signal, and a control unit for providing an advertisement for an advertisement object displayed on the screen, And a content receiving module for receiving the content including the advertisement data, an advertisement calling module for calling the advertisement for the selected advertisement target from the advertisement data included in the transmitted content, and an advertisement loading module for loading the called advertisement on the screen The content receiving module may receive an object layer in which at least one or more objects are overlapped and a call tag coupled to the object layer. According to the present invention, advertisement information about an advertisement object displayed on a screen during a broadcast or moving picture viewing through a TV can be called from the transmitted content and provided.

Description

[0001] SMART DISPLAY HAVING ADVERTISEMENT CALLING MODULE WITH AD ILLUMINATION MODULE [0002]

The present invention relates to a smart display, and more particularly to a smart display having an ad call module.

As digital-based digital TV technology has been developed and commercialized in existing analog broadcasting, it is possible to use various types of digital media such as real-time broadcast, COD (Contents on Demand), game Content services can be provided to users.

An example of providing content service using the Internet network is IPTV (Internet Protocol TV). IPTV refers to the transmission of various information services, video contents, and broadcasts using a broadband internet network and providing them to the user's television.

In recent years, the concept of broadband TV, web TV, etc. has been suggested as a form of network TV that has advanced further in IPTV. Unlike the conventional IPTV, a broadband TV or a web TV has a plurality of content providers. Users access the servers of a plurality of content providers individually to transmit various contents such as VOD, game, Can be provided.

In this way, when a user wishes to display goods displayed on the screen, food, etc. in view of broadcasting or viewing various contents, there is an inconvenience to search for and search for goods using the Internet or the like after the broadcasting or broadcasting ends.

[Related Technical Literature]

1. The smartphone advertisement application displays the telephone number selected by the advertiser when the advertisement is displayed on the smartphone according to the time and the method selected by the user, and when the user clicks the call button, (Patent Application No. 10-2012-0033304), which discloses a method and apparatus for identifying a user,

2. Method for managing advertisement exposure of smartphone and method for managing advertisement exposure in smart phone and storage media for applications thereof (Patent Application No. 10-2011-0107726)

It is an object of the present invention to provide a smart display that provides an advertisement for an advertisement object displayed on a screen while watching a moving picture using a smart device.

According to an aspect of the present invention, a smart display includes an input unit for receiving an instruction and generating an electrical signal, and a control unit for providing an advertisement for an advertisement object displayed on the screen, wherein the control unit includes video data and advertisement data And an advertisement loading module for loading the called advertisement onto a screen, wherein the content receiving module receives an advertisement for a selected advertisement object from the advertisement data included in the transmitted content, The module may receive an object layer in which at least one or more objects are superposed and a call tag coupled to the object layer, in an area where the advertisement object is located in a frame.

The advertisement calling module may include a layer selection unit for selecting at least one of the overlapped object layers.

Also, when the overlapping area of the object layers is selected, the advertisement calling module can call the advertisement by identifying the tag coupled to the object layer located at the highest position.

Also, when the overlapping areas of the object layers are selected, the advertisement calling module can identify the tag combined with all of the overlapped object layers at a selected point and call the advertisement.

In addition, when the overlapping area of the object layers is selected, the advertisement calling module determines the ratio of the overlapped part in the entire area of the object layer, So that the advertisement can be called.

When the overlapping area of the object layers is selected, the advertisement calling module determines the ratio of the overlapped part in the entire area of the object layer, It is possible to select the layer and identify the tag combined with the selected object layer to call the advertisement.

In addition, when the overlapping area of the object layers is selected, the advertisement calling module determines a ratio of the overlapped part in the entire area of the object layer, It is possible to identify the tag combined with the selected object layer by selecting an object layer having a ratio in the total area equal to or larger than a predetermined range.

The content receiving module may receive a first object layer for calling an advertisement for a product, and a second object layer for overlapping the first object layer and calling an advertisement for a service.

In addition, when the overlapping portion of the first object layer and the second object layer is selected, the advertisement calling module calls both the advertisement combined with the first object layer and the advertisement combined with the second object layer .

The ad call module may also include a tag recognition unit that identifies the call tag associated with the selected object layer.

The advertisement calling module may further include an advertisement searching unit that searches the advertisement data for an advertisement connected to the calling tag.

In addition, the advertisement loading module may form an advertisement window on a screen and display the advertisement on the advertisement window.

Also, the advertisement loading module may divide a screen to form an advertisement display area, and display the advertisement on the advertisement display area.

The control unit may further include a screen capture module that stores a frame displayed on the screen as an image. The screen capture module may generate an image, and may combine the call tag with the image and store the combined image.

In addition, the screen capture module may combine advertisement data linked to the call tag with the image and store the combined advertisement data.

According to another aspect of the present invention, there is provided a smart display including an input unit for receiving an instruction and generating an electrical signal, and a control unit for providing an advertisement for an advertisement object displayed on the screen, A content receiving module for receiving contents including advertisement data, a call tag for storing information about an advertisement object or information about the advertisement, and a frame displayed on the screen as an image, A screen capture module, an advertisement calling module for calling the advertisement for the selected advertisement target from the advertisement data included in the transmitted content, and an advertisement loading module for loading the called advertisement onto the screen.

The screen capture module may combine the advertisement data associated with the call tag and the image.

As described above, according to the present invention, advertisement information about an advertisement object displayed on the screen during a broadcast or moving picture viewing through a TV can be called from the transmitted content and provided.

1 is a configuration diagram illustrating an advertisement system using a smart display according to a first embodiment of the present invention.
2 is a configuration diagram of a smart display according to a first embodiment of the present invention.
3 is a flowchart illustrating an advertisement method using a smart display according to the first embodiment of the present invention.
4A and 4B are diagrams showing an object layer combined with a frame and a frame.
5A and 5B show a smart display according to a first embodiment of the present invention.
6 is a configuration diagram of a smart display according to a second embodiment of the present invention.
7 is a flowchart illustrating an advertisement method using a smart display according to a second embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein.

1 is a configuration diagram illustrating an advertisement system using a smart display according to a first embodiment of the present invention.

Referring to FIG. 1, an advertisement system 101 using a smart display includes a smart display 10, a remote controller 40, a smart mobile device 50, a broadcast communication network 60, and a server 30.

In the present invention, the smart display 10 refers to a device capable of transmitting and receiving video and data information through a wired / wireless communication network and displaying a moving picture on a screen, and includes a smart TV. The smart display 10 is formed as a separate type of set-top box 20 having a separate set-top box (STB) and performs transmission / reception of video data through the broadcasting communication network 60, It is possible to transmit and receive video data without the set-top box 20. [

The broadcast communication network 60 is a wired or wireless backbone network for transmitting broadcast contents or moving picture contents by a large-capacity, long-distance voice and data service, and may be a wired or wireless Internet.

The server 30 is a repository for storing contents including moving pictures and advertisements, and provides contents to the broadcasting communication network. The server stores various kinds of contents such as a drama, an entertainment program, and a movie.

The remote controller 40 is a tool for inputting a signal to the smart display 10 when the smart display 10 is composed of a TV. The remote controller 40 communicates infrared communication with the smart display 10 and the set-top box 20 through communication.

The smart mobile device 50 is composed of a smart phone, a tablet PC, and the like and transmits and receives signals to and from the smart display 10 by short-distance communication. The smart mobile device 50 can exchange signals with the smart display 10 through wireless communication such as bluetooth, WiFi, and infrared communication. The same screen may be displayed in synchronization with the smart mobile device 50. In this case, when the smart mobile device 50 is touched, a signal for selecting the smart screen is input to the smart display.

2 is a configuration diagram of a smart display according to a first embodiment of the present invention.

2, the smart display 10 includes an input unit 11, an output unit 12, a control unit 13, a communication unit 17, and a storage unit 18.

The input unit 11 receives an external command and generates an electric signal, and the command can be generated by the remote controller 40, the motion smart mobile device 50, and the like. The input unit 11 includes a remote control receiving module 11a, a motion recognition module 11b, and a short distance communication module 11c. The remote control receiver 11a receives a signal through infrared communication with the remote controller 40. The remote controller 40 can receive a signal by clicking a button provided on the remote controller 40. [ In addition, when the remote controller 40 generates a cursor on the screen and the cursor of the screen moves according to the operation of the remote controller, a signal can be inputted by clicking the icon displayed on the screen according to the movement of the cursor.

The motion recognition module 11b includes a camera and a motion sensor. When the user performs a predetermined operation, the motion recognition module 11b recognizes the motion and receives the motion signal as an input signal. For example, when a user performs an action such as pointing an object displayed on the screen with a finger, or taking a motion of holding an object with a finger, the motion sensor recognizes it and accepts it as an input signal.

The short range communication module 11c is for communicating with the smart mobile device 50 and transmits the screen implemented in the smart display device 10 to the smart mobile device 50 or input to the touch panel of the smart mobile device 50 Lt; / RTI > signal.

The output unit 12 decodes the broadcast signal to display it as an image. The output unit 12 also displays a moving image stored in the external server as an image or a character or icon on the screen.

The control unit 13 receives the signal from the input unit 11 and controls the screen, and displays the image and information on the screen through the output unit 12. The control unit 13 includes a content receiving module 13a, an advertisement calling module 13b, and an advertisement loading module 13c.

The content receiving module 13a receives the content including the advertisement data combined with the moving image data together with the moving image data, and temporarily stores the transmitted moving image data and the advertisement data. The content receiving module 13a may receive the content in a streaming manner or in a downloading manner.

The moving picture data is combined with the advertisement data after being photographed, and the advertisement data is transmitted together with the moving picture data. Software is used to identify the advertisement object included in the moving image and combine the call tag for calling the advertisement data for the advertisement object into the contents. The call tag includes information on the advertisement object and information on the advertisement data, and can be combined with the frame in the same manner as the metadata.

The advertisement data is associated with each call tag and is coupled to the video data via the call tag. The advertisement data includes information about an image and an advertisement target, and the advertisement target information may include a trademark, a price, a lowest price, a sales website, and the like. The advertisement data may be in the form of an advertisement window displayed on the screen, and may be in the form of a table including the image and the advertisement object information. The content includes a plurality of advertisement objects, and a plurality of pieces of advertisement data are combined with a call tag for each advertisement object.

As shown in FIG. 4A, the call tag is combined with an object layer 81 formed in an area where an advertisement object is located in a frame. The object layer 81 generates a signal when selected, and acts as an invisible icon formed transparently. At least one of the object layers 81 is stacked and stacked, and a part of the object layers 81 are laterally spaced and arranged in parallel in the same plane. Also, a plurality of object layers 81 may be stacked in a frame. The content receiving module 13a receives the overlapping object layer and the call tag coupled to the object layer together.

The object layer 81 may include a first object layer combined with an advertisement object and a second object layer coupled to an advertisement object composed of a service. Accordingly, the first object layer calls for an advertisement for a product, and the second object layer calls for an advertisement for a service. The content receiving module 13a receives the first object layer and the second object layer together.

The first object layer and the second object layer are overlapped. The second object layer for the service is formed in a relatively large area, and the first object layer for the product is formed in a narrow area. Accordingly, advertisement information about goods and services can be provided together in the same area of the screen. By arranging the first object layer and the second object layer 81 so as to overlap with each other, the user can set the first object layer or the second object layer You can also choose.

The ad call module 13b recognizes the call tag associated with the selected object layer 81 and retrieves the associated advertisement. The advertisement calling module 13b identifies the calling tag and searches for the advertisement when the object layer is clicked.

The advertisement calling module 13b selects an object layer located at the top of the overlapped object layer 81 when the area where the object layers are overlapped is selected and identifies the tag coupled to the object layer located at the top, can do.

In addition, the advertisement calling module 13b may call the advertisement by identifying the tag coupled to all of the object layers 81 overlapped at the selected point when the overlapping region of the object layers 81 is selected.

The advertisement calling module 13b determines the ratio of the overlapped portion occupied by the entire area of the object layer 81 when the overlapped region of the object layers 81 is selected, It is possible to identify the tag coupled to the largest object layer 81 and invoke the advertisement.

The advertisement calling module 13b determines the ratio of the overlapped portion in the entire area of the object layer 81 when the overlapped region of the object layers 81 is selected, It is possible to select only the object layer 81 having a ratio occupying a predetermined range or more and identify the tag coupled to the selected object layer 81 to call the advertisement. Here, the predetermined range may be 30% to 50%.

The advertisement calling module 13b determines the ratio of the overlapped portion occupied by the entire area of the object layer 81 when the overlapped region of the object layers 81 is selected, It is possible to select an object layer 81 having a ratio of a portion overlapping with the largest object layer 81 in the entire area to a predetermined range or more and to identify the tag coupled to the selected object layer 81 to call the advertisement.

The advertisement calling module 13b includes a layer selection unit, a tag recognition unit, and an advertisement search unit. As shown in FIG. 4B, when the area in which the object layers 81 are superimposed is selected, the layer selection unit can select the object layer located at the top of the layered object layers 81. The layer selection unit 81 may also select all of the overlapped object layers at the selected point. When all layered object layers are selected by the layer selection unit, the advertisement calling module 13b simultaneously calls a plurality of advertisements. In particular, when a first object layer for a product and a second object layer for a service are overlapped, an advertisement for a product and an advertisement for a shop that sells a product can be simultaneously called.

In addition, the layer selection unit can select only the object layer 81 having the largest occupation ratio of the overlapped portion by judging the ratio of the overlapped portion in the entire area of the object layer 81. [

Also, the layer selection unit can select only the object layer 81 having a ratio of the overlapping portion occupying the entire area to a predetermined range or more by judging the ratio of the overlapped portion in the entire area of the object layer 81, May range from 30% to 50%.

In addition, the layer selection unit determines the ratio of the overlapping portion in the entire area of the object layer 81, and determines whether the ratio of the overlapping portion of the overlapped portion with the object layer 81, It is possible to select the object layers 81 having a range larger than the range.

The tag recognition unit identifies the call tag associated with the selected advertisement object. When a user clicks an advertisement target displayed on the screen using a remote controller, a wireless mouse, or the like, the call tag is activated. The tag recognition unit identifies the activated call tag. The tag recognition unit identifies a call tag coupled to the object layer 81 selected by the layer selection unit, and may identify a plurality of tags at the same time.

The advertisement search unit retrieves the advertisement associated with the activated call tag from the advertisement data included in the transmitted content. The content includes a plurality of advertisements. The advertisement to be displayed on the screen is an advertisement for an advertisement target selected by the user. The tag search unit searches for an advertisement linked to a tag activated in the advertisement data.

The advertisement loading module 13c displays an advertisement linked to the advertisement target tag on the screen according to the list of the searched advertisement targets. The advertisement loading module 13c may form an advertisement window 82 on the screen and display an advertisement on the advertisement window 82 as shown in FIG. 5A. An area 83 can be formed and an advertisement can be displayed in the advertisement display area 83.

The advertisement loading module 13c includes an advertisement window generating unit and the advertisement window generating unit generates an advertisement window 82 to be displayed on the screen by using the advertisement data including the image and information of the advertisement target. However, if the advertisement data is transmitted in the form of an advertisement window, the advertisement window creation unit may be omitted. In the advertisement window 82, an icon linked with a web site can be displayed so that the web site can be moved to a web site selling the advertisement target, and an icon linked with a price comparison web site for providing a price comparison with the advertisement target is displayed .

The advertisement loading module 13c can create the advertisement window 82 at a designated position such as the upper edge of the screen and can create the advertisement window 82 at a position adjacent to the advertisement target. Once the advertisement window 82 is created, even if the first clicked frame disappears from the screen, the advertisement window 82 remains on the screen and remains at the generated position. Meanwhile, when the advertisement window 82 is displayed, the advertisement loading module 13c can pause the screen and store the screen from the stop.

The advertisement loading module 13c causes the advertisement window 82 to disappear when a cancel icon located in the advertisement window is clicked. If the cancel icon is clicked, the advertisement loading module 13c can reproduce the paused screen from the frame after the stop and provide it to the user.

In addition, the advertisement loading module 13c may further include a detailed information loading unit for providing detailed information on the advertisement target. When the displayed advertisement is selected, the detailed information loading unit requests detailed information about the advertisement target to the server and displays it on the screen. The detailed information includes various images about the advertisement target and the material, size, do.

The communication unit 17 can receive detailed information on the advertisement target using the wired / wireless communication network. Further, the communication unit 17 transmits the order and payment information through the wired / wireless communication network. The storage unit 18 provides advertisement information, a list of searched advertisement targets, and a place to store the image of the advertisement target.

As described above, according to the present embodiment, the moving picture data and the advertisement data are transmitted to the smart display, the call tag coupled to the frame is identified, and the transmitted advertisement is displayed on the screen, Advertisement can be provided.

3 is a flowchart illustrating an advertisement method using a smart display according to the first embodiment of the present invention.

Referring to FIG. 3, the advertisement method using the smart display according to the present embodiment includes a content receiving step (S101) of receiving an advertisement combined with a moving image and a moving image, An advertisement calling step (S102), and an advertisement loading step (S103) for displaying the called advertisement on the screen.

The content receiving step (S101) receives the advertisement data combined with the moving image data together with the moving image data, and temporarily stores the transmitted moving image data and the advertisement data. The content receiving step (S101) may receive the content in a streaming manner or may receive it in a downloading manner.

The contents include moving picture data and advertisement data. In an area where the advertisement object is located in the moving picture data, an object layer is combined. In the object layer, a call tag including information about the advertisement object and advertisement is combined.

The object layer 81 generates a signal when selected, and acts as an invisible icon formed transparently. At least one of the object layers 81 is stacked and stacked, and a part of the object layers 81 are laterally spaced and arranged in parallel in the same plane. Also, a plurality of object layers 81 may be stacked in a frame. The content receiving step (S101) receives the overlapped object layer together with the call tag coupled to the object layer.

The object layer 81 may include a first object layer combined with an advertisement object and a second object layer coupled to an advertisement object composed of a service. Accordingly, the first object layer calls an advertisement for a product, and the second object layer can call an advertisement for a service. The content receiving step (S101) receives the first object layer and the second object layer superimposed on the first object layer.

The first object layer and the second object layer are overlapped. The second object layer for the service is formed in a relatively large area, and the first object layer for the product is formed in a narrow area. Accordingly, advertisement information about goods and services can be provided together in the same area of the screen. By arranging the first object layer and the second object layer 81 so as to overlap with each other, the user can set the first object layer or the second object layer You can also choose.

The advertisement calling step (S102) recognizes the calling tag coupled to the area of the selected frame and searches for the advertisement associated therewith.

In the advertisement calling step (S102), when an area where the object layers are overlapped is selected, the object layer located at the top of the overlapped object layer 81 is selected, and the tag combined with the object layer located at the top is identified, can do.

In addition, the advertisement calling step (S102) can invoke the advertisement by identifying the tag combined with all of the object layers 81 overlapped at the selected point when the overlapping region of the object layers 81 is selected.

In the advertisement calling step S102, when a region in which the object layers 81 are overlapped is selected, the ratio of the overlapping portion in the entire area of the object layer 81 is determined, It is possible to identify the tag coupled to the largest object layer 81 and invoke the advertisement.

In the advertisement calling step S102, when the overlapping area of the object layers 81 is selected, the ratio of the overlapped part in the entire area of the object layer 81 is determined, It is possible to select only the object layer 81 having a ratio occupying a predetermined range or more and identify the tag coupled to the selected object layer 81 to call the advertisement. Here, the predetermined range may be 30% to 50%.

In the advertisement calling step S102, when a region in which the object layers 81 are overlapped is selected, the ratio of the overlapping portion in the entire area of the object layer 81 is determined, It is possible to select an object layer 81 having a ratio of a portion overlapping with the largest object layer 81 in the entire area to a predetermined range or more and to identify the tag coupled to the selected object layer 81 to call the advertisement.

The advertisement calling step (S102) includes a layer selecting step of selecting at least one of the superposed layers, a tag recognizing step of identifying a calling tag coupled to the selected object layer, and an advertisement retrieving step of retrieving the advertisement data .

The tag recognition step identifies the tag associated with the selected advertisement object. When a user clicks an advertisement object displayed on the screen using a remote controller, a wireless mouse, or the like, the call tag is activated. In the tag recognition step, the activated tag is identified.

The advertisement search step searches the transmitted content for the advertisement associated with the activated call tag. A plurality of advertisements are combined with each other. An advertisement to be displayed on the screen is an advertisement for an advertisement target selected by the user. In the advertisement search step, an advertisement associated with a tag activated in the advertisement data is retrieved.

The advertisement loading step (S103) displays an advertisement linked to the advertisement target tag on the screen according to the list of the searched advertisement targets. 4B, the advertisement loading step S103 may form an advertisement window on the screen and display an advertisement on the advertisement window. As shown in FIG. 4C, an advertisement display area is formed by dividing the screen, The area can display advertisements.

The advertisement loading step S103 includes an advertisement window creating step and an advertisement window creating step creates an advertisement window to be displayed on the screen by using the advertisement data including the image and the information of the advertisement target. However, if the advertisement data is transmitted in the form of an advertisement window, the advertisement window creation step may be omitted.

When the advertisement window is created, the advertisement loading step S103 may temporarily stop the screen and store the screen from the standstill. The advertisement loading step (S103) causes the advertisement window to disappear when the cancel icon located in the advertisement window is clicked. If the cancel icon is clicked on the advertisement loading step (S103), the paused screen can be reproduced from the frame after the stop and provided to the user.

In addition, the advertisement loading step (S103) may further include a detailed information loading step of providing detailed information on the advertisement target. In the detailed information loading step, when the displayed advertisement is selected, detailed information about the advertisement target is requested to the server, and the detailed information is received and displayed on the screen. The detailed information includes various images about the advertisement target and the material, size, do.

6 is a configuration diagram of a smart display according to a second embodiment of the present invention.

6, the smart display 10 includes an input unit 11, an output unit 12, a control unit 15, a communication unit 17, and a storage unit 18.

Since the smart display 10 according to the present embodiment has the same structure as the smart display 10 according to the first embodiment except for the configuration of the controller 15, a duplicated description of the same structure will be omitted.

The control unit 15 receives the signal from the input unit 11 and controls the screen, and displays the image and information on the screen through the output unit 12. The control unit 15 includes a content receiving module 15a, a screen capture module 15b, an advertisement calling module 15c, and an advertisement loading module 15d.

The content receiving module 15a receives the advertisement data combined with the moving image data together with the moving image data, and temporarily stores the transmitted moving image data and the advertisement data.

The moving picture data is combined with the advertisement data after being photographed, and the advertisement data is transmitted together with the moving picture data. Software is used to identify an advertisement object contained in the moving image, and a call tag for calling the advertisement data is coupled to an object layer in which the advertisement object is located.

The advertisement data is associated with each call tag and is coupled to the video data via the call tag. The advertisement data includes information about an image and an advertisement target, and the advertisement target information may include a trademark, a price, a lowest price, a sales website, and the like. The advertisement data may be in the form of an advertisement window displayed on the screen, and may be in the form of a table including the image and the advertisement object information. The content includes a plurality of advertisement objects, and a plurality of pieces of advertisement data are combined with a call tag for each product.

The screen capture module 15b stores the frame displayed on the screen as an image. The screen capture module 15b combines and stores an object layer that generates an image and generates a signal in an area where an advertisement object exists in the image. The object layer is coupled to the initially transmitted frame and stores the object layer together with the image. Accordingly, a signal can be generated by clicking an advertisement target in the image.

In addition, the screen capture module 15b combines and stores a call tag in the object layer. Accordingly, when the advertisement object is clicked, the call tag can be recognized and a signal can be generated. In addition, the screen capture module 15b combines the advertisement data associated with the call tag and the image. Accordingly, if the advertisement destination displayed in the image is clicked, the advertisement data combined with the image can be displayed on the screen.

The ad call module 15c recognizes the call tag associated with the selected object layer and retrieves the associated advertisement. The advertisement calling module includes a tag recognizing unit and an advertisement searching unit. The tag recognition unit identifies the tag associated with the selected advertisement object. When a user clicks an advertisement object displayed on the screen using a remote controller, a wireless mouse, or the like, the call tag is activated. The tag recognition unit identifies the activated tag.

The advertisement search unit searches the transmitted content for the advertisement associated with the activated call tag. The contents include a plurality of advertisements. An advertisement to be displayed on the screen is an advertisement for an advertisement target selected by the user, and a tag search unit searches an advertisement linked to a tag activated in the advertisement data.

The advertisement loading module 15d includes an advertisement window creating unit, and the advertisement window creating unit creates an advertisement window to be displayed on the screen by using the advertisement data including the image and information of the advertisement target.

7 is a flowchart illustrating an advertisement method using a smart display according to a second embodiment of the present invention.

Referring to FIG. 7, the advertisement method using the smart display according to the present embodiment includes an advertisement combining step (S201) of combining advertisement data with a moving picture, a content receiving step (S202 (S203) of storing a moving picture as an image, an advertisement calling step (S204) of calling an advertisement targeted for advertisement selected from the transmitted contents, and an advertisement loading step (S205) of displaying the called advertisement on the screen ).

The advertisement combination step (S201) is performed before the content reception step (S202), recognizes the advertisement object in the photographed moving image, creates the object layer, and combines the advertisement data with the object layer. In the advertisement combining step S201, an advertisement object recognition step of identifying an advertisement object by distinguishing a shape, a shape, and a color of an advertisement object included in a moving image, an object layer creation step of creating an object layer and combining the object layer with an area in which an advertisement object is located And a tag combining step of combining the call tag with the object layer.

In the advertising target recognition step, the advertisement targets included in the video are searched in a batch using software, and the advertisement target is recognized in consideration of the shape and color of the target of the advertisement.

The object layer creating step creates an object layer with a shape identical or similar to the shape of the identified advertisement object, and combines the object layer with the frame. In the object layer creating step, the object layer is formed transparently and the object layer is joined to the area where the advertisement object is located.

In the object layer creating step, a plurality of object layers are combined in one frame, and a plurality of object layers are stacked. In the object layer generation step, some object layers are superposed on the frame, and some object layers are arranged in parallel in the horizontal direction so as to be located on the same plane.

The object layer creating step may include a step of creating a first object layer combined with an advertisement object made of a product and a second object layer combined with an advertisement object made up of a service and arranging the first object layer and the second object layer in a superposed arrangement . The second object layer for the service is formed in a relatively large area and the first object layer for the goods is formed in a narrow area. Accordingly, the user can select the first object layer or the second object layer by arranging the first object layer and the second object layer in an overlapping manner.

The tag combining step combines the call tag with the object layer where the advertisement object is located. The call tag includes information about the advertisement target and information about the advertisement. The tag combining step forms the object layer as an invisible icon by processing the object layer so that a signal is generated when the object layer is selected.

In addition, the advertisement combining step (S201) includes an advertisement connecting step of connecting the calling tag and the advertisement data. The advertisement linking step combines the call tag and the tag corresponding to the advertisement object with the advertisement data to link the call tag and the advertisement data.

The content receiving step (S202) receives the advertisement data combined with the moving image data together with the moving image data, and temporarily stores the transmitted moving image data and the advertisement data. The video data includes a call tag coupled to a frame and a frame that constitute the video, and the advertisement data includes advertisement target information and an advertisement target image associated with the call tag.

The screen capturing step S203 stores the moving picture displayed on the screen as an image. In addition, the screen capture step (S203) combines and stores an object layer that generates an image and generates a signal in an area where an advertisement object exists in the image. The object layer is coupled to the initially transmitted frame and stores the object layer together with the image. Accordingly, a signal can be generated by clicking an advertisement target in the image.

The screen capture step (S203) combines and stores the call tag in the object layer. Accordingly, when the advertisement object is clicked, the call tag can be recognized and a signal can be generated. In addition, the screen capture step (S203) combines the advertisement data associated with the call tag and the image. Accordingly, if the advertisement destination displayed in the image is clicked, the advertisement data combined with the image can be displayed on the screen.

The advertisement calling step (S204) recognizes the call tag coupled to the selected object layer and searches for the advertisement associated therewith. The advertisement calling step S204 includes a tag recognition step of identifying a call tag coupled to the selected object layer and an advertisement searching step of searching for advertisement data linked to the call tag.

The tag recognition step identifies the tag associated with the selected advertisement object. When a user clicks an advertisement object displayed on the screen using a remote controller, a wireless mouse, or the like, the call tag is activated. In the tag recognition step, the activated tag is identified.

The advertisement search step searches the transmitted content for the advertisement associated with the activated call tag. A plurality of advertisements are combined with each other. An advertisement to be displayed on the screen is an advertisement for an advertisement target selected by the user. In the advertisement search step, an advertisement associated with a tag activated in the advertisement data is retrieved.

The advertisement loading step (S205) displays an advertisement linked to the advertisement target tag on the screen according to the list of the searched advertisement targets. The advertisement loading step (S105) may form an advertisement window on the screen, display the advertisement on the advertisement window, divide the screen to form the advertisement display area, and display the advertisement on the advertisement display area.

In addition, the advertisement loading step S205 may further include a detailed information loading step of providing detailed information on an advertisement target. In the detailed information loading step, when the displayed advertisement is selected, detailed information about the advertisement target is requested to the server, and the detailed information is received and displayed on the screen. The detailed information includes various images about the advertisement target and the material, size, do.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, Of course.

101: Advertising System 10: Smart Display
11: Input unit 11a: Remote control receiving module
11b: Motion recognition module 11c: Local communication module
12: output unit 13, 15: control unit
13a, 15a: content receiving module 13b, 15c: advertisement calling module
13c, 15d: Ad loading module 15b: Screen capture module
17: communication unit 18:
20: set-top box 30: server
40: Remote control 50: Smart mobile device
60: broadcasting network 81: object layer
82: Advertisement Window 83: Advertisement Display Area

Claims (17)

An input unit for receiving an instruction and generating an electrical signal; And
And a control unit for providing an advertisement for the advertisement object displayed on the screen,
The control unit may include a content receiving module for receiving the content including the moving image data and the advertisement data, an advertisement calling module for calling the advertisement for the selected advertisement target from the advertisement data included in the transmitted content, And an advertisement loading module,
Wherein the content receiving module has an object layer coupled to an area where an advertisement object is located in a frame and at least one of which is superposed and an advertisement call module receiving a call tag coupled to the object layer, And a layer selection unit for selecting at least one of the object layers, wherein when the overlapping regions of the object layers are selected, the advertisement calling module determines whether the overlapped portion in the entire area of the object layer The advertisement display module having an advertisement calling module that identifies a ratio of occupying the object layer with the largest occupied ratio of the overlapped portion and calling the advertisement.
delete The method according to claim 1,
Wherein the advertisement calling module has an advertisement calling module for calling an advertisement by identifying a tag coupled to an object layer located at an uppermost position when the area in which the object layers are overlapped is selected.
The method according to claim 1,
Wherein the advertisement calling module identifies a tag coupled to all of the nested object layers at a selected point when an overlapping area of the object layers is selected and has an advertisement calling module.
delete The method according to claim 1,
When the overlapping area of the object layers is selected, the advertisement calling module determines the ratio of the overlapped part in the entire area of the object layer, and only the object layer in which the ratio of the overlapping part occupies the entire area exceeds the predetermined range And an advertisement calling module that identifies the tag associated with the selected object layer and calls the advertisement.
The method according to claim 1,
When the overlapping area of the object layers is selected, the advertisement calling module determines a ratio of the overlapped part occupied by the entire area of the object layer, And an advertisement calling module for selecting an object layer having a ratio in area to a predetermined range or more to identify a tag coupled to the selected object layer and calling an advertisement.
The method according to claim 1,
Wherein the content receiving module comprises: a first object layer for calling an advertisement for a product; and an advertisement calling module for receiving a second object layer that is superimposed on the first object layer and calls an advertisement for a service.
9. The method of claim 8,
Wherein the advertisement calling module includes an advertisement call that calls both the advertisement combined with the first object layer and the advertisement combined with the second object layer when a portion where the first object layer and the second object layer are overlapped is selected, Smart display with modules.
The method according to claim 1,
Wherein the ad call module includes a tag recognition unit that identifies a call tag associated with a selected object layer.
11. The method of claim 10,
Wherein the advertisement calling module further comprises an advertisement retrieving unit that retrieves from the advertisement data an advertisement associated with the calling tag.
The method according to claim 1,
Wherein the advertisement loading module comprises an advertisement calling module for forming an advertisement window on a screen and displaying an advertisement on the advertisement window.
The method according to claim 1,
Wherein the advertisement loading module includes an advertisement calling module for dividing a screen to form an advertisement display area and displaying an advertisement on the advertisement display area.
The method according to claim 1,
Wherein the control unit further comprises a screen capture module for storing a frame displayed on the screen as an image, and the screen capture module includes an advertisement calling module for generating an image and combining the calling tag with the image and storing the calling tag.
15. The method of claim 14,
Wherein the screen capture module comprises an advertisement calling module for combining advertising data associated with the calling tag to the image and storing the advertisement data.
delete delete

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