KR101566230B1 - Advertising method using smart display - Google Patents

Abstract

According to an aspect of the present invention, there is provided an advertisement method using a smart display, comprising: a screen capture step of storing a displayed screen as an image; a first advertisement list loading step of loading an advertisement list of first objects included in the captured image; And a second advertisement list loading step of loading an advertisement list for the second objects included in the captured image, wherein the first object and the second object are each composed of goods or services. At this time, the screen capture step may combine the calling code that calls the advertisement with the captured image.

Description

[0001] ADVERTISING METHOD USING SMART DISPLAY [0002]

The present invention relates to an advertising method using a smart display, and more particularly, to a method of advertising using a smart display having a service advertisement loading module.

As digital-based digital TV technology has been developed and commercialized in existing analog broadcasting, it is possible to use various types of digital media such as real-time broadcast, COD (Contents on Demand), game Content services can be provided to users.

An example of providing content service using the Internet network is IPTV (Internet Protocol TV). IPTV refers to the transmission of various information services, video contents, and broadcasts using a broadband internet network and providing them to the user's television.

In recent years, the concept of broadband TV, web TV, etc. has been suggested as a form of network TV that has advanced further in IPTV. Unlike the conventional IPTV, a broadband TV or a web TV has a plurality of content providers. Users access the servers of a plurality of content providers individually to transmit various contents such as VOD, game, Can be provided.

In this way, when a user wishes to display goods displayed on the screen, food, etc. in view of broadcasting or viewing various contents, there is an inconvenience to search for and search for goods using the Internet or the like after the broadcasting or broadcasting ends.

[Related Technical Literature]

1. The smartphone advertisement application displays the telephone number selected by the advertiser when the advertisement is displayed on the smartphone according to the time and the method selected by the user, and when the user clicks the call button, (Patent Application No. 10-2012-0033304), which discloses a method and apparatus for identifying a user,

2. Method for managing advertisement exposure of smartphone and method for managing advertisement exposure in smart phone and storage media for applications thereof (Patent Application No. 10-2011-0107726)

It is an object of the present invention to provide an advertisement method using a smart display that provides advertisements for goods and services displayed on a screen while watching a moving picture using a smart device. .

According to an aspect of the present invention, there is provided an advertisement method using a smart display, comprising: a screen capture step of storing a displayed screen as an image; a first advertisement list loading step of loading an advertisement list of first objects included in the captured image; And a second advertisement list loading step of loading an advertisement list for the second objects included in the captured image, wherein the first object and the second object are each composed of goods or services.

The screen capturing step may combine the calling code that calls the advertisement with the captured image.

In addition, the advertisement method using the smart display may further include a content receiving step of receiving advertisement data for goods and services included in the moving image data together with moving image data.

The content receiving step The object layer may be coupled to an area where the advertisement object is located in the frame, and at least one object layer in which the objects are superposed and the call code coupled to the object layer.

The first advertisement list loading step may further include a product code recognition step of identifying a calling code of the product advertisement combined with the image.

Also, the first advertisement loading step may extract a product advertisement linked to the calling code from the advertisement data to form a list of product advertisements.

The second advertisement list loading step may further include a service code recognition step of identifying a calling code of the service advertisement combined with the image.

Also, the second advertisement loading step may extract a service advertisement linked to the calling code from the advertisement data to form a list of service ads.

In addition, the first advertisement loading step may include a product advertisement calling step of transmitting the calling codes to a server where advertisement data is stored to request an advertisement for a product.

Also, the second advertisement loading step may include a service advertisement calling step of requesting an advertisement for a service by transmitting the calling codes to a server in which the advertisement data is stored.

Further, the advertising method using the smart display may further include a code combining step of combining a calling code into a moving picture, wherein the code combining step combines the calling codes into each frame constituting the moving picture, You can combine the calling code for.

As described above, according to the present invention, it is possible to provide advertisement information on products and services displayed on the screen while watching a broadcast or a moving image through a TV.

1 is a configuration diagram illustrating an advertisement system using a smart display according to a first embodiment of the present invention.
2 is a configuration diagram of a smart display according to a first embodiment of the present invention.
3 is a flowchart illustrating an advertisement method using a smart display according to the first embodiment of the present invention.
4 is a view showing a smart display according to the first embodiment.
5 is a configuration diagram of a smart display according to a second embodiment of the present invention.
6 is a flowchart illustrating an advertisement method using a smart display according to a second embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein.

1 is a configuration diagram illustrating an advertisement system using a smart display according to a first embodiment of the present invention.

Referring to FIG. 1, an advertisement system 101 using a smart display includes a smart display 10, a remote controller 40, a smart mobile device 50, a broadcast communication network 60, and a server 30.

In the present invention, the smart display 10 refers to a device capable of transmitting and receiving video and data information through a wired / wireless communication network and displaying a moving picture on a screen, and includes a smart TV. The smart display 10 is formed as a separate type of set-top box 20 having a separate set-top box (STB) and performs transmission / reception of video data through the broadcasting communication network 60, or is formed integrally with the set- It is possible to transmit and receive video data without the set-top box 20. [

The broadcast communication network 60 is a wired or wireless backbone network for transmitting broadcast contents or moving picture contents by a large-capacity, long-distance voice and data service, and may be a wired or wireless Internet.

The server 30 is a repository for storing contents, and provides contents to the broadcasting communication network. The server stores various kinds of contents such as a drama, an entertainment program, and a movie.

The remote controller 40 is a tool for inputting a signal to the smart display 10 when the smart display 10 is composed of a TV. The remote controller 40 communicates infrared communication with the smart display 10 and the set-top box 20 through communication.

The smart mobile device 50 is composed of a smart phone, a tablet PC, and the like and transmits and receives signals to and from the smart display 10 by short-distance communication. The smart mobile device 50 can exchange signals with the smart display 10 through wireless communication such as bluetooth, WiFi, and infrared communication. The same screen may be displayed in synchronization with the smart mobile device 50. In this case, when the smart mobile device 50 is touched, a signal for selecting the smart screen is input to the smart display.

2 is a configuration diagram of a smart display according to a first embodiment of the present invention.

2, the smart display 10 includes an output unit 12, a control unit 13, a communication unit 17, and a storage unit 18.

The input unit 11 receives an external command and generates an electric signal, and the command can be generated by the remote controller 40, the motion smart mobile device 50, and the like. The input unit 11 includes a remote control receiving module 11a, a motion recognition module 11b, and a short distance communication module 11c. The remote control receiver 11a receives a signal through infrared communication with the remote controller 40. The remote controller 40 can receive a signal by clicking a button provided on the remote controller 40. [ In addition, when the remote controller 40 generates a cursor on the screen and the cursor of the screen moves according to the operation of the remote controller, a signal can be inputted by clicking the icon displayed on the screen according to the movement of the cursor.

The motion recognition module 11b includes a camera and a motion sensor. When the user performs a predetermined operation, the motion recognition module 11b recognizes the motion and receives the motion signal as an input signal. For example, when a user performs an action such as pointing an object displayed on the screen with a finger, or taking a motion of holding an object with a finger, the motion sensor recognizes it and accepts it as an input signal.

The short range communication module 11c is for communicating with the smart mobile device 50 and transmits the screen implemented in the smart display device 10 to the smart mobile device 50 or input to the touch panel of the smart mobile device 50 Lt; / RTI > signal.

The output unit 12 decodes the broadcast signal to display it as an image. The output unit 12 also displays a moving image stored in the external server as an image or a character or icon on the screen.

The control unit 13 receives the signal from the input unit 11 and controls the screen, and displays the image and information on the screen through the output unit 12. The control unit 13 includes a content receiving module 13a, a screen capture module 13b, a product advertisement loading module 13c, a service advertisement loading module 13d, and a detailed information loading module 13e.

The content receiving module 13a receives the advertisement data for the goods and services included in the moving image data together with the moving image data, and temporarily stores the transmitted moving image data and the advertisement data.

The moving picture data is combined with the advertisement data after being photographed, and the advertisement data is transmitted together with the moving picture data. Software is used to identify the goods and services included in the moving picture and combines the calling code for calling the advertisement data into each frame.

The advertisement data is associated with each calling code and includes information about images and goods and services. The image may include an image of the product and an image of the store providing the image or service for the service implementation provided. Information about goods and services may include brands, prices, lowest prices, sales websites, and the like. The contents include a plurality of goods and services, and a plurality of pieces of advertisement data are combined with a calling code for each goods and service.

The calling code may be combined into a list in a frame and the goods and services may be combined into the displayed area. When the calling code is combined in a list form, the calling code can be quickly recognized and the advertisement data can be loaded.

In addition, when the calling code is combined with the object layer in which the goods or services are displayed, the goods or services can be individually called and loaded by advertisements when they are selected.

In the video data, an object layer is combined with an area in which an advertisement object is located, and an object layer is combined with a call tag that includes information on an advertisement object and an advertisement to call an advertisement.

The object layer generates a signal when it is selected and acts as an invisible icon that is formed transparently. At least one object layer is stacked and stacked, and some object layers are laterally spaced and arranged in parallel on the same plane. A plurality of object layers may be stacked in a frame. The content receiving module receives the overlapped object layer together with the call tag coupled to the object layer.

The screen capture module 13b stores the frame displayed on the screen as an image file. When the capture signal is inputted, the screen capture module 13b generates an image, and combines and stores the call code in the generated image.

The product advertisement loading module 13c extracts the product advertisement combined with the calling code, forms a list, and displays it on the screen. In the present description, the term "goods" means articles of manufacture.

The product advertisement loading module 13c includes a product code recognition unit 13ca for identifying the calling codes of the product advertisement combined with the captured image, a product list 13a for extracting the advertisement of the product from the transmitted advertisement data, Forming unit 13cb.

The goods code recognizing unit 13ca identifies the calling codes of all the goods combined with the image, and the goods list forming unit 13cb searches the advertisement data combined with the calling codes of the goods to form a product advertisement list. In addition, the product list forming unit 13cb extracts the advertisement from the advertisement data included in the contents to form an advertisement list.

As shown in FIG. 4, the product advertisement loading module 13c divides the screen to form an advertisement display area, and displays the advertisement list 71 in the corresponding area. The advertisement list 71 includes images of the goods and information on the goods. Information on the product includes the name, price, and trademark of the product.

The service advertisement loading module 13d extracts the service advertisement combined with the calling code, forms a list, and displays the list on the screen. Services include medical, education, food, etc. provided by hospitals, academies, and restaurants. The service advertisement can be combined with the service result as well as being combined with the place where the service is provided. For example, the food displayed on the screen may be combined with the advertisement of the restaurant selling the food, and the face of the actor displayed on the screen may be combined with the plastic surgery advertisement.

In the case of service advertisement, it is possible to recognize the location of the user and provide advertisements for restaurants located near the user. The location of the user can be recognized using a communication network connection location or a GPS receiver installed in the smart display.

The service advertisement loading module 13d includes a service code recognition unit 13da for identifying the calling codes of the service advertisement combined with the captured image, a service list 13a for extracting the advertisement of the service from the transmitted advertisement data, Forming unit 13db.

The service code recognition unit 13da identifies the calling codes of all the services coupled to the image and the service list forming unit 13db searches the advertisement data associated with the calling codes of the service to form a service advertisement list. In addition, the service list forming unit 13db extracts advertisements from the advertisement data included in the contents to form an advertisement list.

As shown in FIG. 4, the service advertisement loading module 13d divides the screen to form an advertisement display area and displays the advertisement list 71 in the corresponding area. The advertisement list 71 includes images of the service and information about the service. The information on the service may include a mutual and / or service description table, the type of service provided, and the price.

The product advertisement loading module 13c and the service advertisement loading module 13d sequentially display the product advertisement list or the service advertisement list on the screen. That is, when the capture signal is inputted, the image is stored and the screen is divided to display the product advertisement list first, and when the switching signal is inputted, the service advertisement list instead of the product advertisement list can be displayed on the screen. In addition, the service advertisement list may be displayed first on the screen and the product advertisement list may be displayed on the screen later.

The detailed information loading module 13e displays detailed information about the selected product or service on the screen when the advertisement of the product or the advertisement of the service is selected. The detailed information loading module 13e requests the detailed information about the goods or the service to the server in which the information about the goods or services is stored, receives the detailed information, and displays it on the screen.

The communication unit 17 can receive detailed information about the product using the wired / wireless communication network. Further, the communication unit 17 transmits the order and payment information through the wired / wireless communication network.

The storage unit 18 provides advertisement information, a list of searched products, and a place to store images of the products.

As described above, according to the present embodiment, the moving picture data and the advertisement data are transmitted to the smart display, the calling code combined with the frame is identified, and the transmitted advertisement is displayed on the screen. Thus, Can be provided.

3 is a flowchart illustrating an advertisement method using a smart display according to the first embodiment of the present invention.

Referring to FIG. 3, the advertisement method using the smart display according to the present embodiment includes a screen capture step (S102) of storing a displayed screen as an image, an advertisement list of first objects included in the captured image And a second advertisement list loading step (S104) for loading an advertisement list for the second objects included in the captured image.

Also, the advertisement method using the smart display is performed before the screen capture step, and includes a content receiving step (S101) for receiving the advertisement data together with the moving image data.

The content receiving step (S101) receives the advertisement data for the goods and services included in the moving image data and the moving image data, and temporarily stores the transmitted moving image data and the advertisement data.

The moving picture data is combined with the advertisement data after being photographed, and the advertisement data is transmitted together with the moving picture data. Software is used to identify the goods and services included in the moving picture and combines the calling code for calling the advertisement data into each frame.

The advertisement data is associated with each calling code and includes information about images and goods and services. The image may include an image of the product and an image of the store providing the image or service for the service implementation provided. Information about goods and services may include brands, prices, lowest prices, sales websites, and the like. The contents include a plurality of goods and services, and a plurality of pieces of advertisement data are combined with a calling code for each goods and service.

The calling code may be combined into a list in a frame and the goods and services may be combined into the displayed area. When the calling code is combined in a list form, the calling code can be quickly recognized and the advertisement data can be loaded.

In addition, when the calling code is combined with the area in which the goods or services are displayed, the goods or services can be individually called and loaded on the goods when they are selected.

In addition, when the calling code is combined with the object layer in which the goods or services are displayed, the goods or services can be individually called and loaded by advertisements when they are selected. In the video data, an object layer is combined with an area in which an advertisement object is located, and an object layer is combined with a call tag that includes information on an advertisement object and an advertisement to call an advertisement.

The object layer generates a signal when it is selected and acts as an invisible icon that is formed transparently. At least one object layer is stacked and stacked, and some object layers are laterally spaced and arranged in parallel on the same plane. A plurality of object layers may be stacked in a frame. The content receiving step (S101) receives the overlapped object layer together with the call tag coupled to the object layer.

The screen capture step (S102) stores the frame displayed on the screen of the smart display as an image file. The screen capture step (S102) generates an image when a capture signal is input, and combines and stores a call code in the generated image.

The first advertisement list loading step (S103) loads the advertisement list for the first objects, and the first object may be a goods or a service. If the first object is a product, the second object is a service, and if the first object is a service, the first object is a product.

Hereinafter, a case where the first object is made of a product and a second object is made of a service will be described as an example.

The first advertisement list loading step (S104) extracts the product advertisement combined with the calling code, forms a list, and displays it on the screen. The first advertisement list loading step S104 includes a product code recognition step of identifying the call codes of the product advertisement combined with the captured image, a product list creation step of extracting the advertisement of the product from the transmitted advertisement data, .

The merchandise code recognition step identifies the calling codes of all the merchandise combined with the image, and the merchandise listing forming step forms the merchandise advertisement list by searching the advertisement data combined with the calling codes of the merchandise. Also, in the product list forming step, an advertisement is extracted from the advertisement data included in the contents to form an advertisement list.

As shown in FIG. 4, the first advertisement list loading step S104 is divided to form an advertisement display area, and an advertisement list 71 is displayed in the corresponding area. The advertisement list 71 includes images of the goods and information on the goods. Information on the product includes the name, price, and trademark of the product.

The second advertisement list loading step (S105) extracts the service advertisement combined with the calling code, forms a list, and displays it on the screen. In the second advertisement list loading step S105, when a switching signal is input by the user, the advertisement list for the second objects is displayed on the screen instead of the advertisement list for the first objects.

The second advertisement list loading step S105 includes a service code recognition step of identifying the call codes of the service advertisement combined with the captured image, a service list creation step of extracting the advertisement of the service from the transmitted advertisement data, .

The service code recognition step identifies the calling codes of all services coupled to the image, and the service list forming step forms a service advertisement list by searching the advertisement data combined with the calling codes of the service. In the service list forming step, an advertisement is extracted from the advertisement data included in the content to form an advertisement list.

The advertisement method using the smart display according to the present embodiment further includes a detailed information loading step (S105). The detailed information loading step (S105) displays detailed information about the selected goods or services on the screen when a product advertisement or a service advertisement is selected.

In the detailed information loading step (S105), detailed information about a product or a service is requested to a server in which information about the product or service is stored, and the detailed information is received and displayed on the screen.

5 is a configuration diagram of a smart display according to a second embodiment of the present invention.

5, the smart display 10 includes an input unit 11, an output unit 12, a control unit 15, a communication unit 17, and a storage unit 18.

Since the smart display 10 according to the present embodiment has the same structure as the smart display 10 according to the first embodiment except for the configuration of the controller 15, a duplicated description of the same structure will be omitted.

The control unit 15 receives the signal from the input unit 11 and controls the screen, and displays the image and information on the screen through the output unit 12. The control unit 15 includes a screen capture module 15a, a product advertisement loading module 15b, a service advertisement loading module 15c and a detailed information loading module 15d.

The screen capture module 15a stores the frame displayed on the screen as an image file. When the capture signal is input, the screen capture module 15a generates an image, and combines and stores the call code in the generated image.

The video transmitted to the smart display is combined with the calling codes for calling the advertisement, and the calling code is combined with the frame for the moving picture. The calling code may be combined into a list in a frame and the goods and services may be combined into the displayed area.

The product advertisement loading module 15b extracts the product advertisement combined with the calling code, forms a list, and displays it on the screen. The goods advertisement loading module 15b includes a goods code recognition unit 15ba for identifying the call codes of the goods advertisement combined with the captured image and a goods advertisement calling unit 15b for requesting advertisement for the goods, 15bb.

The goods code recognizing unit 15ba identifies the calling codes of all the goods combined with the image, and the goods advertisement calling unit 15bb sends the calling code to the server to receive advertisements for the goods. The server stores advertisements for products, and the server retrieves advertisements of goods corresponding to the calling codes and transmits them to the smart display. The product advertisement loading module 15b forms a product advertisement list using the received advertisement data and displays the product advertisement list on the screen.

The service advertisement loading module 15c extracts the service advertisement combined with the calling code, forms a list, and displays the list on the screen. The service advertisement loading module 15b includes a service code recognizing unit 15ba for identifying the calling codes of the service advertisement combined with the captured image and a service advertisement calling unit for requesting advertisement for the service transmitted to the server in which the advertisement data is stored 15bb.

The service code recognition unit 15ba identifies the calling codes of all services coupled to the image, and the service advertisement calling unit 15bb sends the calling code to the server to receive advertisements for the services. The server stores ads for the service, and the server retrieves the advertisement of the service corresponding to the calling code and transmits the advertisement to the smart display. The service advertisement loading module 15b forms a service advertisement list using the received advertisement data and displays the service advertisement list on the screen.

The detailed information loading module 15d displays detailed information about the selected goods or services on the screen when the advertisement of the goods or the advertisement of the service is selected. The detailed information loading module 15d requests the detailed information about the goods or the service to the server in which the information about the goods or services is stored, and receives and displays them on the screen.

6 is a flowchart illustrating an advertisement method using a smart display according to a second embodiment of the present invention.

Referring to FIG. 6, the advertisement method using the smart display according to the present embodiment includes a code combining step S201, a screen capture step S202, a first advertisement list loading step S203, a second advertisement list loading step (S204), and a detailed information loading step (S205).

The code combining step S201 combines the calling codes for each frame constituting the moving picture, and combines the calling code for the goods and the service displayed in each frame. The code combining step S201 recognizes the goods and service areas in the photographed moving picture and combines the calling codes into the respective frames. The term " goods area " means a region in which a product is displayed in a frame, and the service area means an area where a service object (e.g., food, skin) and a service are displayed.

Using the software, it searches the goods and services included in the moving picture collectively, and combines the calling code with each frame in which the goods and services appear. In the code combining step S201, the calling codes may be combined in a list in a frame, and the goods and services may be combined in the displayed area.

The screen capture step S202 stores the frame displayed on the screen of the smart display as an image file. The screen capture step (S202) generates an image when a capture signal is input, and combines and stores a call code in the generated image.

The first advertisement list loading step (S203) loads the advertisement list for the first objects, and the first object may be a goods or a service. If the first object is a product, the second object is a service, and if the first object is a service, the first object is a product.

Hereinafter, a case where the first object is made of a product and a second object is made of a service will be described as an example.

The first advertisement list loading step (S203) extracts the product advertisement combined with the calling code, forms a list, and displays it on the screen. The first advertisement list loading step S203 includes a product code recognition step of identifying the calling codes of the product advertisement combined with the captured image and a product advertisement calling step of requesting advertisement for the product by transmitting the advertisement data to the server do.

The merchandise code recognition step identifies the calling codes of all merchandise associated with the image, and the merchandise ad call step sends the calling code to the server to receive advertisements for the merchandise. The server stores advertisements for products, and the server retrieves advertisements of goods corresponding to the calling codes and transmits them to the smart display. Also, the first advertisement list loading step (S203) forms a product advertisement list using the received advertisement data and displays it on the screen.

The second advertisement list loading step (S204) extracts the service advertisement combined with the calling code, forms a list, and displays it on the screen. In the second advertisement list loading step (S204), when a switching signal is input by the user, an advertisement list for the second objects is displayed on the screen instead of the advertisement list for the first objects.

The second advertisement list loading step (S204) extracts the service advertisement combined with the calling code, forms a list, and displays it on the screen. The second advertisement list loading step S204 includes a service code recognition step of identifying the calling codes of the service advertisement combined with the captured image and a service advertisement calling step of requesting advertisement for the service by transmitting the advertisement code to the server storing the advertisement data do.

The service code recognition step identifies the calling codes of all services coupled to the image, and the service advertisement calling step receives an advertisement for the services by sending a calling code to the server. The server stores ads for the service, and the server retrieves the advertisement of the service corresponding to the calling code and transmits the advertisement to the smart display. Also, the service advertisement loading module forms a service advertisement list using the received advertisement data and displays it on the screen.

The detailed information loading step S205 displays detailed information about the selected product or service on the screen when the advertisement of the product or the service advertisement is selected. In the detailed information loading step S205, detailed information about a product or a service is requested from a server in which information about the goods or services is stored, and received and displayed on the screen.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, Of course.

101: Advertising System 10: Smart Display
11: Input unit 11a: Remote control receiving module
11b: Motion recognition module 11c: Local communication module
12: output unit 13, 15: control unit
13a: a content receiving module 13b, 15a: a screen capture module
13c 15b: product advertisement loading module 13d, 15c: service advertisement loading module
17: communication unit 18:
20: set-top box 30: server
40: Remote control 50: Smart mobile device
60: Broadcast network 71: List of advertisement

Claims (11)

A content receiving step of receiving advertisement data for goods and services included in the moving picture data together with moving picture data;
A screen capturing step of storing the displayed screen as an image;
A first advertisement list loading step of loading an advertisement list of first objects related to the goods included in the captured image; And
A second advertisement list loading step of loading an advertisement list of second objects related to the services included in the captured image; Lt; / RTI >
The content receiving step A method of advertising using a smart display, the method comprising the steps of: receiving an object layer in a frame, the object layer including at least one object layer and an invocation code coupled to the object layer. The method according to claim 1,
Wherein the screen capture step combines the calling code that calls the ad into the captured image and stores the combined calling code. delete delete The method according to claim 1,
Wherein the first advertisement listing loading step further comprises a merchandise code recognition step of identifying a calling code of a merchandise advertisement associated with the image. Claim 6 has been abandoned due to the setting registration fee. 6. The method of claim 5,
Wherein the first advertisement list loading step extracts a product advertisement linked to the calling code from the advertisement data to form a list of product advertisements. Claim 7 has been abandoned due to the setting registration fee. 6. The method of claim 5,
Wherein the second advertisement list loading step further comprises a service code recognition step of identifying a calling code of a service advertisement associated with the image. Claim 8 has been abandoned due to the setting registration fee. 8. The method of claim 7,
And the second advertisement loading step extracts a service advertisement linked to the calling code from the advertisement data to form a list of service ads. 3. The method of claim 2,
Wherein the first advertisement loading step includes a product advertisement calling step of sending the calling codes to a server where advertisement data is stored to request an advertisement for a product. Claim 10 has been abandoned due to the setting registration fee. 10. The method of claim 9,
And the second advertisement loading step includes a service advertisement calling step of requesting an advertisement for a service by transmitting the calling codes to a server in which advertisement data is stored. 3. The method of claim 2,
Further comprising a code combining step of combining the calling code with the moving picture,
Wherein the code combining step combines the call codes into each frame constituting the moving picture, and combines the call code for the goods and the service displayed in each frame.

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