KR102055733B1 - Online delivery method using image advertiging - Google Patents

Abstract

Disclosed is a method for providing an image advertisement online. The method of providing an image advertisement of the present invention includes the steps of (a) uploading an image advertisement registered by an advertiser to a website operated by a plurality of media media in a web server, and (b) accessing the website from a transmitting terminal to the website. Capturing the image advertisement and transmitting the image advertisement to a receiving terminal, (c) checking the linked information by clicking the corresponding image in the terminal receiving the image advertisement, and making a purchase; and (d) in the step (c) Checking whether a click or purchase of the image occurs, and (e) if it is determined that the click or purchase of the image has occurred in step (d), the advertiser is charged an advertisement fee and the transmission terminal and the web By including the step of paying the advertising fee to the server, because it is a user-recommended image ads, you can more easily purchase the necessary items There is an effect that can benefit both the buyer and advertiser content advertising effectiveness.

Description

How to Offer Image Ads Online {ONLINE DELIVERY METHOD USING IMAGE ADVERTIGING}

The present invention relates to an online advertising method, and more particularly, captures an advertisement image from a sender terminal, transmits a link of a shopping mall and an associated search word of the corresponding image, and makes a purchase through a shopping mall and an associated search term linked from a receiving terminal. And, accordingly, the present invention relates to a method for providing an image ad online paid.

With the development of information and communication technology, online-based content production is becoming active. Various web site managers generate various online contents such as news articles, columns, blogging, and videos to display advertisements on the corresponding contents, and generate revenue from advertisements by clicking on the advertisements included in the contents.

Therefore, in order to increase advertising efficiency, content producers must expose their content to a large public, and for this, content distribution such as search engine optimization has become important.

Recently, when a publisher owns a website, such as Google's ADSense, an advertisement program that automatically uploads the advertisement to the website and pays the advertisement fee. It is actively used.

In this case, when a visitor to the website clicks on the ad, an advertising program operator such as Google receives money from the advertiser and distributes a portion of it to the publisher, the owner of the website. You can easily generate revenue through advertising.

However, with more than 10,000 image contents being updated, the online advertising market is now indiscriminately formed, affecting the readability of users as well as the media.

In addition, in the case of advertisements in the current shopping category, the advertiser's price is concentrated on the Naver Keyword advertisement, and the efficiency of various online advertisements is decreasing due to the low conversion rate.

In addition, the existing online network advertisements are provided in various DA advertisement forms that hinder the readability of the user for high sales.

KR Publication No. 10-2014-0107732 (2014.09.05)

Accordingly, an object of the present invention is to provide an image advertisement online providing method that can minimize the rejection of the media and users to meet the online advertising market and maximize the advertising effect of the advertiser.

In addition, another object of the present invention is to provide a method for providing an image advertisement online that can be transmitted to a product to be recommended and shared with each other, and accessible to a related search word and a shopping mall by a simple operation.

Another object of the present invention is to provide an image advertisement online providing method which can minimize the inconvenience of readability and accurately connect a desired product to an advertiser.

The image advertisement online providing method of the present invention for solving this problem comprises the steps of (a) uploading an image advertisement registered by the advertiser to a website operated by a plurality of media media in a web server, and (b) the transmission terminal Accessing a website and capturing the exposed image advertisement and transmitting it to a receiving terminal, (c) checking the linked information by clicking the corresponding image in the terminal receiving the image advertisement, and proceeding with the purchase, (d ) Checking whether the click or purchase of the image occurs in step (c), and (e) If it is determined that the click or purchase of the image occurs in step (d), the advertiser is billed at the same time And paying the advertisement fee to the transmitting terminal and the web server.

The method may further include linking the shopping mall or the related search word to the image advertisement in the web server or the transmitting terminal, and the receiving terminal may move to the shopping mall or the related search word screen through a click on the received image. have.

In addition, step (b) is a step of capturing by clicking the image in the image advertisement displayed on the terminal display unit (b-1), and (b-2) the shopping mall of the image in the image captured in the step (b-1) Alternatively, the method may include transmitting a related search word to the receiving terminal.

In addition, in step (c), if the image advertisement is received in step (c-1), the receiving terminal displays the received image advertisement and (c-2) is interested in each of the displayed images. Specifying an image, moving to a shopping mall linked to the first method, and moving to a related search word screen in a manner different from the first method, (c-3) to the related search word screen in step (c-2). In case of moving, registering the movement in the web server, and (c-4) registering the purchase in the web server when a purchase occurs in the step (c-2).

And transmitting the terminal to display an image on the terminal display unit by driving an application stored in the user app unit to capture an image, and the receiving terminal automatically executes the application when an image advertisement is received from the transmitting terminal. It is desirable to drive and display the received image.

Therefore, according to the method of providing an image advertisement online of the present invention, an advertiser, a recommender, and a web server operator share profits, thereby inducing efficient advertisement participation and technology development.

In addition, according to the method of providing an image advertisement online of the present invention, since it is an image advertisement recommended by the user, it is possible to more easily purchase necessary items, and both buyers and advertisers can enjoy satisfactory advertisement effects.

In addition, according to the image advertisement online providing method of the present invention, since it is possible to transmit a product to be recommended and share with each other, and to access a related search word and a shopping mall with a simple operation, it is possible to search and purchase a product quickly without unnecessary waste. There is.

In addition, according to the method of providing an image advertisement online of the present invention, it is possible to minimize the inconvenience of readability of the user and to maximize the sales of the media by accurately connecting the desired product to the advertiser.

1 is a main configuration for implementing an image advertisement online providing method according to an embodiment of the present invention,
2 is a flowchart illustrating a method of providing an image advertisement online advertisement of the present invention;
Figure 3 is a flow chart for explaining the advertising registration and settlement process of the present invention,
4 is a diagram illustrating an example of a generated image advertisement,
And
5 is a diagram illustrating an example of an image advertisement displayed on a receiver terminal.

The terms or words used in this specification and claims are not to be construed as limiting in their usual or dictionary sense, and the inventors may properly define the concept of terms in order to best explain their invention in the best way possible. It should be interpreted as meaning and concept corresponding to the technical idea of the present invention.

Throughout the specification, when a part is said to "include" a certain component, it means that it can further include other components, without excluding other components unless specifically stated otherwise. In addition, the terms “… unit”, “… unit”, “module”, “device”, and the like described in the specification mean a unit that processes at least one function or operation, which is implemented by a combination of hardware and / or software. Can be.

The term "and / or" throughout the specification should be understood to include all combinations that can be presented from one or more related items. For example, the meaning of "first item, second item and / or third item" may be given from two or more of the first, second or third items as well as the first, second or third items. Any combination of the possible items.

For each step throughout the specification, an identification code (eg, a, b, c, ...) is used for convenience of description, and the identification code does not limit the order of the steps. Unless the context clearly dictates a particular order, it may occur differently from the stated order. That is, each step may occur in the same order as specified, may be performed substantially simultaneously, or may be performed in the reverse order.

First, terms used in the present invention are defined as follows.

"Image Ads" refers to links to relevant search terms that allow you to navigate to a shopping mall where the image is displayed in an image or photo associated with your shopping (hereafter referred to as an image) or to search for products related to that image. A terminal that receives the image advertisement refers to an image that can be moved to a linked shopping mall or related search screen by a click.

Hereinafter, an embodiment of the present invention will be described with reference to the drawings.

1 is a main configuration diagram for implementing an image advertisement online providing method according to an embodiment of the present invention, as shown in the image advertisement online providing apparatus of the present invention, a web server 200 operating one or more web sites. And, an advertiser terminal 400 for registering an image advertisement on the web server 200, an image terminal received from the transmitting terminal 100 and the transmitting terminal 100 capturing the image advertisement registered on the website. And a receiving terminal 300 for carrying out the purchase.

Advertiser terminal 400 is a group that actually generates a cost for the profit of the present invention when matching the image ads to the product as a group that executes the method of providing image advertising online, the solution of the present invention to increase the profit of each business Your unique ID must be provided linked.

The advertiser terminal 400 is the most accessible shopping mall, domestic representative open market (Gmarket, Auction, 11th Street), the general mall (CJ O Shopping, GS Shopping, Lotte.com, SSG, i Mall, etc.) accessible from the web server 200 And you can register image ads in various specialty shopping malls such as cool, stylish, fun shops.

In the case of the advertiser terminal 400, a product matched with an image advertisement can be matched with a product group of 90% or more of the image contents during a comprehensive mall with a representative domestic open market. Register at

In addition, the advertiser terminal 400 is YTN, Chosun Ilbo, News & Media (NEWSEN). It is a space that nurtures image contents that are based on advertising in media groups that create media such as Dong-A.com, and is exposed to users who are potential customers of advertisers, comprehensive media such as Naver, the following portals, Chosun Ilbo and Dong-A Ilbo, , Image ads are registered to more than 3,000 online media such as professional media such as Dish Inside, and community.

As described above, an image ad is an image that is registered on an online media medium, linked to a search term that enables a user to move to a shopping mall where the image is listed or to search for a product related to the image. It is operated to obtain the advertising costs generated when the user flows into the revenue.

This revenue generation model is described in detail below.

In addition, the web server 200 must manage which media the image advertisement is mounted.

To this end, the web server 200 may assign a different ID to each online media medium to determine which media the image is mounted to by the internal link when the media is exposed to the site.

Alternatively, the website can be tracked to identify media media.

This is because the media medium information for the maximum advertising revenue can be provided to the advertiser only when the type of the media medium in which the revenue is generated when charging or distributing the generated revenue in the future is provided.

On the other hand, referring to the drawing showing an example of the image advertisement of Figure 4, for example, a model showing that Sunglasses, bracelets and shopping bags on the shipbuilding dot com, navel tee and pants can be classified as a product to be.

Since these products may be one brand or different brands, the web server 200 may establish a product DB and link the same to a shopping mall of each product or link to a related search term to compare or compare similar products. To be configured.

In addition, it is desirable to build a DB such that the name of the product, the name of the product, the manufacturer, etc., so that the user can know the details of the product when a purchase request is made.

This link method allows the information of the product DB to be provided when the corresponding product is clicked on the image received from the receiving terminal 300 (see FIG. 5), and can be searched by a shopping mall or a related search word where the corresponding product is sold. It is preferable to make the pop-up window appear.

Referring to an example of an image advertisement displayed on the receiver terminal of FIG. 5, the receiving terminal 300 is movably linked to a shopping mall or a related search word screen for each product and the captured image.

In the figure, all five products of "a, b, c, d, e" are displayed as image advertisements.

Products linked as shown in the figure, i.e., image advertisement products, may be distinguished from other products by displaying or blinking lines.

In addition, the advertiser terminal 400 may include a user app unit 410 in which an application related to the present invention is stored, and when registering an advertisement, the advertiser terminal 400 may interwork with the web server 200 to register a corresponding image advertisement. .

Since the execution of such an application must go through a user registration relationship internally, when the advertiser terminal 400 selects an image advertisement to be advertised and selects and registers only a media medium, the web server 200 can distinguish the identification number of the corresponding advertiser. The registered image advertisement may be registered in the media medium selected by the advertiser terminal and distributed to the site.

As such registration information, the advertiser unique ID of the corresponding product, the unique ID of the corresponding product, a linked shopping mall, and a related search word may be listed and stored as a table and attached when the image is transmitted.

In the present invention, since the unique ID is a form that can be distinguished from each other as an identification number assigned to each product, each shopping mall, and each advertiser, it is not necessarily limited.

The unique ID is transmitted to the advertiser terminal 400 requesting the image advertisement and the image advertisement received from the transmitting terminal, when the image advertisement received from the transmitting terminal moves to a shopping mall or moves to a related search term screen. The terminal must be stored separately so that it can be billed or paid for in the future.

In addition, the web server 200 distinguishes and stores a case where a user moves to a related search screen or a shopping mall by clicking on an image advertisement of a corresponding product and a case where a purchase occurs.

To this end, the web server 200 requests from the communication unit 210 to communicate with the advertiser terminal 400 and the receiving terminal 300, the advertiser terminal 400 and the transmitting terminal 100 or the receiving terminal 300. When the application related to the present invention is read and transmitted from the application storage unit 230, and the advertisement DB 240 for storing the image advertisement registered by the advertiser terminal 400 with the identification number of the advertiser terminal, the actual shopping mall or the related search query screen It comprises a server controller 220 for counting the number of times to move to and the number of times the actual purchase occurs in the billing DB (250).

In particular, the billing DB 250 distinguishes the number of clicks and purchases of the receiving terminal 300 by the unique ID of the advertiser, and the unique ID of the transmitting terminal 100 that has transmitted the image advertisement to the receiving terminal 300. Can be stored.

In addition, the image advertisement captured by the transmitting terminal 100 can be directly transmitted to the receiving terminal 300 in various forms, such as SNS and text, but it is preferable to make it based on an application for future product advertisement and billing processing. .

That is, in the case where the transmitting terminal 100 wants to introduce an image from a specific media medium, the application terminal 150 captures an image advertisement by driving an application stored in the user app unit 150 and transmits the image advertisement to the designated receiving terminal 300. When the transmission is transmitted with a unique ID of the sender, the advertiser, and the product (internally transmitted), the receiving terminal 300 automatically runs an application to display an image advertisement upon receiving the image advertisement, and the application is driven. When a click or purchase of an image advertisement occurs in the, the type of media medium, image advertisement, a unique terminal ID for transmitting and the like can be automatically transmitted to the web server 200.

The advertisement DB 240 and the billing DB 250 charge a predetermined fee to apply the image advertisement online providing method of the present invention to the advertiser terminal 400, the web server 200, the transmitting terminal 100 and It is operated to settle.

Such a billing settlement method may be performed in various forms according to the set criteria.

For example, the CPC unit price per cling can be set for each product, paid for each click, or set separately when the purchase occurs and paid for each purchase.

Therefore, a detailed description thereof will be omitted.

Thus, the web server operator, the user of the sending terminal or the receiving terminal shares profits, thereby continuously researching the development of efficient advertising products and developing and applying a method that has good advertising effect for each product. It can be.

Referring to FIG. 1 to perform the above-described function, the transmitting terminal 100 is configured to capture an image advertisement registered on the site from the web server 200 and transmit it to the receiving terminal 300.

To this end, the transmitting terminal 100 is connected to a website or communication interface 110 for communicating with the receiving terminal 300, a user app unit 150 for storing an application related to the image advertisement online providing method of the present invention, receiving While displaying an image advertisement on the terminal display unit 130 and storing the identification number of the advertiser terminal 400 as a table through the storage unit 160 and the communication interface 110 to capture the image advertisement in the site and the communication interface ( It includes a terminal control unit 120 for controlling to transmit to the receiving terminal 300 through 110.

Reference numeral 140 is a key input unit for inputting an operation-related key related to the normal terminal control and the image advertisement online providing method of the present invention.

Preferably, when the mobile terminal 300 moves to a shopping mall linked to an image advertisement, moves to a related search word screen, or receives a corresponding data from the receiving terminal 300, the number of clicks of the consumer terminal for each media medium in the storage unit 160 is received. You can record the number of purchases and use it as comparison data when you settle the advertising fee in the future.

For example, when capturing the image advertisement, the advertiser can register the image advertisement, the receiving terminal that sent the image advertisement, the number of clicks and the purchase count for each receiving terminal in a table, and store the estimated advertising revenue. It can be calculated.

In addition, when the terminal control unit 120 wants to capture an image advertisement when surfing on the site, the application stored in the user app unit 150 may be driven to display and capture the corresponding image advertisement on the app screen.

For example, if you run an application (preferably, an icon for capturing) is surfing the site, and there is an image advertisement to be captured, the corresponding image advertisement is captured using the capturing icon and transmitted to the receiving terminal 300.

In this case, the unique ID of the transmitting terminal may be simultaneously transmitted to the receiving terminal to identify from whom the corresponding image advertisement is sent.

When the application is executed, the above-described unique ID may be automatically transmitted to the receiving terminal together with the image advertisement.

In addition, the receiving terminal 300 may be configured in the same manner as the transmitting terminal 100.

That is, the receiving terminal 300 is a communication interface 310 for accessing a web site or communicating with the transmitting terminal 100, a user app unit 350 for storing an application related to the image advertisement online providing method of the present invention, and receiving. The image advertisement is displayed on the terminal display unit 330, and is received through the storage unit 360 and the communication interface 310, which store a unique ID of the media medium of the image advertisement, the advertiser, and the transmitting terminal 100 as a table. And a terminal controller 320 to display the image advertisement, to move to a shopping mall or an associated search screen linked thereto, and to purchase a corresponding product.

Reference numeral 340 is a key input unit for inputting an operation-related key associated with the normal terminal control and the image advertisement online providing method of the present invention.

Preferably, the receiving terminal 300 moves to a shopping mall linked to an image advertisement, a related search word screen, or sends a corresponding data to a transmitting terminal 100 or a web server 200 when a purchase occurs, and a storage unit. In 360, the unique ID of the transmission terminal for each media medium is recorded.

Whenever the user clicks or purchases the corresponding image advertisement, the unique ID of the transmitting terminal 100 stored in the storage 350 is transmitted to the web server 200 so that it can be settled in the future.

In addition, the terminal controller 320 automatically drives an application stored in the user app unit 150 when an image advertisement is received from the transmitting terminal 100 to display the image advertisement on the app screen.

In the image advertisement displayed as shown in FIG. 5, information about a product required may be moved to a shopping mall or checked through an associated search screen, and then purchased.

When the application is executed in the receiving terminal, the web server 200 transmits information necessary for settlement, such as a unique terminal for transmitting the ID and a media medium, which transmits the corresponding image advertisement every time the purchase is executed.

Hereinafter, a method of providing an image advertisement online using the above-described apparatus will be described.

2 is a flowchart illustrating a method of providing an image advertisement online advertisement according to the present invention. First, an advertiser registers an image advertisement to a web server 200 using an advertiser terminal 400 and operates a website operated by a plurality of media media. In the state in which the uploading terminal 100 is uploaded to the terminal 100, if it detects an image advertisement to be captured while surfing the website, it is determined whether to run the application (S110).

In the present invention, the captured advertising image can be directly transmitted to the receiving terminal in various ways, but in order to be able to perform the image advertisement online advertisement providing method of the present invention using the application, it is determined whether the application is driven in step S110. It is.

If the application is not running in step S110 enters the normal site surfing mode (S113), and after the application is running to select the image advertisement to capture (S111).

When the image advertisement is captured in step S111, the terminal controller 120 extracts shopping mall link data and related search term link data from the corresponding image advertisement (S112).

Preferably, when the advertiser registers the image advertisement on the web server 200, the image advertisement is registered including the shopping mall link data and related search term link data, and the unique ID and the link data of the advertiser are included in the corresponding image advertisement in the application. When the transmitting terminal processes the image advertisement and transmits the captured image advertisement to the receiving terminal 300, the unique ID of the sender transmitting terminal is included in the unique ID and link data transmitted from the web server. Include it and send it.

Therefore, in step S114, the captured image advertisement, the link data, and the unique ID of the transmitting terminal are transmitted to the receiving terminal.

That is, in steps S110 to S114, the terminal 100 for transmitting accesses a website and captures the exposed image advertisement and transmits the image advertisement to the receiving terminal 300.

When the image data is received in step S114, the receiving terminal 300 displays the received image on the terminal display unit 330 (S310).

Preferably, when image data is transmitted from the transmitting terminal 100 through the communication interface 310, the terminal controller 320 of the receiving terminal 300 drives and receives an application stored in the user app unit 350. The image data is displayed, and the storage unit 360 lists the advertiser unique ID, the sender unique ID, the unique ID of the corresponding product, the linked shopping mall, and the related search word, and stores the table in a table.

In addition, when the advertisement image data is received in step S310 and the application is executed, a description of a key for processing the corresponding image is displayed on one side of the screen (S311).

For example, after selecting a desired product in the image and pressing a key for a long time, it changes to a related search word screen, and if the user inputs it twice consecutively, the content may be displayed to move to the shopping mall where the product is listed.

On the other hand, when moving to the shopping mall of the product in two clicks, when registering the advertisement when registering a plurality of shopping malls may be displayed according to the priority.

This priority may be automatically set according to the sales ranking, or may be ranked at the request of an advertiser or at the request of a shopping mall operator.

In particular, the request of the shopping mall operator is that if the product is popular and the contribution to sales is significant, if the advertiser did not specifically request a priority, it takes a part of the fee from the shopping mall operator and is displayed as requested.

In step S320, it is determined whether a particular product is selected and clicked twice when a key operation is performed.

For example, if a user selects a specific product (mouse over), the related search word for the product may be displayed in a pop-up form.

Referring to FIG. 5, image data is displayed on the receiving terminal 300, and the advertisement product of the present invention may be displayed as “a to e” so that the receiver can easily identify the product.

In addition, of course, the corresponding product may be made to blink and compared with other products.

If it is determined in step S320 that the second time clicked to go to the shopping mall of the product to display a link site (S323).

In addition, if it is determined that the second click in step S320, the product is stored as clicked twice in the storage unit 360 and at the same time transmits the unique ID of the receiver, sender, advertiser and product to the web server 200 in the future It can be used for settlement and statistical data collection (S321).

In the state where the shopping mall site is displayed, the terminal controller 320 determines whether the actual payment is made by making a purchase and proceeding to the payment screen (S324 to S325).

Since the move to the payment screen is a general description, a description thereof will be omitted.

If it is determined in step S325 that the actual payment has been made, the terminal control unit 320 of the receiving terminal stores the corresponding product as purchased in the storage unit 360 and at the same time unique to the receiver, the sender, the advertiser, and the product in the web server 200. The ID is transmitted to be used for future settlement and statistical data collection (S326).

On the other hand, if it is determined in step S320 that the key input for the product is not pressed twice, but long press (S330), the terminal controller 320 displays the associated search term as a pop-up window on the terminal display unit 330 (S331), When the corresponding search word is selected and executed, a search screen is displayed (S332).

If it is determined that the key input for the product has been perfected twice while the related search word screen is displayed (S333), it is determined that the user clicked twice (S333). ).

In addition, when the web server 200 receives the click data or the purchase data, the web server 200 stores the relevant information (receiver, sender, advertiser, and unique IDs of the product and whether there is a click / purchase) in the billing DB 250 for future settlement. do.

Hereinafter, a description will be given of a process in which an advertiser registers and settles an advertisement.

3 is a flowchart illustrating an advertisement registration and settlement process according to the present invention. As shown in FIG. 1, an advertiser first executes an application stored in the user app unit 410 to register an advertisement using the terminal 400. (S410).

In the present invention, the advertiser and the sender who recommends the advertisement and the receiver receiving the advertisement are described as using an application so that the user can easily configure the present invention using a terminal, but the advertiser is not limited to this, and the advertiser directly operates the web server. Make a call to the call center of the Ad Receiving Office and find out that you can request an ad directly.

When the advertisement is registered through step S410, the advertiser's unique ID and the product's unique ID, a shopping mall to be linked, and a related search word may be registered if necessary.

In addition, when registering to several shopping malls can be displayed by setting the priority to display.

In addition, the priority may be set by request of the shopping mall operator.

When the registration of the advertisement is completed in step S411, the web server 200 stores the registered advertisement information in the advertisement DB 240 (S240), and distributes the advertisement to the site requested by the advertiser (S241).

When the advertisement is distributed in step S241, the holder of the transmitting terminal 100 surfs the site and finds an advertisement image to be recommended, and captures the corresponding image (S140) and transmits the captured image to the receiving terminal 300. do.

When the image is captured in step S140, the advertisement data (advertiser unique ID and unique ID of the product, a shopping mall to be linked, a related search word, etc., if necessary) for the corresponding image is stored in the storage unit 160 and the communication interface 110 is stored. Through the transmission (S141).

In the receiving terminal 300, when image data is received through the communication interface 310, the receiving terminal controller 320 executes an application stored in the user app unit 350 (S340), and displays the received image in the terminal display unit. In operation S341, the display may be displayed on 330.

When a specific product is selected and a key operation is performed while displaying an image, it is determined whether a key is clicked (S342). When it is determined that an image is clicked, the corresponding click data is transmitted to the web server 200 (S343).

In this case, the click is divided into two clicks and a long click click to transmit data.

For example, if it is determined that the user clicks twice, the user moves to the shopping mall of the product to display a link site, and transmits unique IDs of the receiver, the sender, the advertiser, and the product to the web server 200 to collect future settlement and statistical data. To make it available.

In addition, while the shopping mall site is displayed, the terminal controller 320 proceeds to the payment screen after making a purchase (S345).

If it is determined in step S345 that the actual payment has been made, the terminal control unit 320 of the receiving terminal stores the corresponding product as purchased in the storage unit 360 and at the same time unique to the receiver, the sender, the advertiser, and the product to the web server 200. The ID is transmitted to be used for future settlement and statistical data collection (S346).

Meanwhile, the web server 200 registers the transmission data in steps S343 and S346 in the billing DB 250 and prepares for settlement (S242 and S243).

If it is determined that the web server 200 has a set period or a settlement fee, the web server 200 requests an advertisement fee from the advertiser based on the data registered on the billing DB 250 (S245) and the transmitting terminal 100. To pay the advertising fee to (S246).

 The payment of the advertising fee is preferably to be able to pay the set money in consideration of the number of clicks (CPC), the actual number of purchases for each product.

While the invention has been described in detail with respect to the embodiments described, it will be apparent to those skilled in the art that various modifications and variations are possible within the spirit of the invention, and such modifications and variations belong to the appended claims.

100: transmitting terminal 110,310: communication interface
120,320: terminal control unit 130,330: terminal display unit
140,340: key input unit 150, 350: user app unit
160, 360: storage 200: web server
210: communication unit 220: server control unit
230: application storage unit 240: advertising DB
250: billing DB 300: receiving terminal

Claims (5)

delete delete delete (a) Linking a shopping mall or a related search word to an image advertisement including one or more products registered by an advertiser, and assigning different IDs to respective online media media to websites operated by a plurality of media media in a web server, Uploading with a unique ID and a unique ID for each product;
(b) If the transmitting terminal accesses the website and finds an image advertisement to be captured in the image advertisement displayed on the terminal display unit, the application is driven to capture the image advertisement by clicking on the image and the shopping mall for each product in the captured image advertisement. If link data or related search term link data does not exist, the shopping mall or a related search word of the product is linked to the captured image, and a unique ID of an advertiser transmitted from the web server and a unique ID of a terminal for transmission to the link data. Including and transmitting to a receiving terminal;
(c) The receiving terminal displays an image data received by driving an application, and displays the image data received by a line or flashes on the displayed image to be distinguished from other products to a shopping mall or a related search word screen through a click. Checking the linked information by moving to proceed with the purchase;
(d) confirming whether a click or purchase of a product included in the image occurs in step (c); and
(e) If it is determined in step (d) that a click or purchase of the product of the image has occurred, the unique ID of the receiver, the sender, the advertiser and the product is transmitted to the web server to receive the advertisement fee set for the product. Or paying an advertisement fee to any one or more of the web servers;
Including,
Step (c) is
(c-1) when the image advertisement is received in the step (b-3), the receiving terminal displaying the received image advertisement;
(c-2) designating an image of interest in each of the displayed images, moving to a shopping mall linked with a first method, and moving to a related search word screen in a method different from the first method;
(c-3) registering a movement in the web server when the shopping mall and the related search term screen are moved in the step (c-2); and
(c-4) registering the purchase to the web server when a purchase occurs in the step (c-2);
Image advertisement online providing method comprising a.
The method according to claim 4,
The receiving terminal is
When the image advertisement is received from the transmitting terminal, the image advertisement online providing method for automatically displaying the received image by running the application.

Images