KR20140107732A - Method and system for advertisement offer - Google Patents

Method and system for advertisement offer Download PDF

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Publication number
KR20140107732A
KR20140107732A KR1020130020641A KR20130020641A KR20140107732A KR 20140107732 A KR20140107732 A KR 20140107732A KR 1020130020641 A KR1020130020641 A KR 1020130020641A KR 20130020641 A KR20130020641 A KR 20130020641A KR 20140107732 A KR20140107732 A KR 20140107732A
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content
advertisement
publisher
request
content publisher
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KR1020130020641A
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Korean (ko)
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정낙필
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정낙필
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0251Targeted advertisements
    • G06Q30/0267Wireless devices
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
    • G06Q50/10Services

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  • General Health & Medical Sciences (AREA)
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  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The present invention relates to a system and a method for providing an advertisement. The method for providing an advertisement, which is a method for providing an advertisement in an online content providing service by an advertisement management server, comprises the steps of receiving a content upload request from a content publisher terminal; extracting pre-stored advertisement content according to the content upload request; and transmitting the extracted advertisement content to the content publisher terminal by forming the advertisement content into an advertisement layer. According to the system and the method of the present invention, an advertisement can be easily exposed since a new advertisement layer is shown on a display when a content publisher requests a content upload.

Description

[0001] METHOD AND SYSTEM FOR ADVERTISEMENT OFFER [0002]

The present invention relates to an advertisement providing method and system, and more particularly, to an advertisement providing method and system that can easily display an advertisement by displaying a new advertisement layer on a display when a content publisher requests content upload .

Unlike advertising using a conventional advertising medium such as a radio, television, or cable television, the advertisement through the Internet enables a one-to-one advertisement according to the tendency of the consumer, secures the distribution network as the advertisement itself, There are advantages to measuring the advertising effect.

Among the advertisement methods over the Internet, banner advertisements are most commonly used. In addition, pop-up advertisements, transfer advertisement techniques, and the like are used. Conventionally, a banner-based advertisement method allocates a rod-shaped space to a part of a web page provided by a web browser to view a text or image advertisement while the user is surfing the web.

As the competition for advertising through the Internet becomes more and more intense, conventional simple banner ads have become increasingly difficult to draw attention of the Internet users. In particular, banner advertisements are perceived as troublesome for users who require only certain necessary information. Recently, A computer program that removes banner ads from the web sites that are connected to the web site. In addition, even when a banner advertisement is loaded on a web site popular with netizens, the conventional banner advertisement technology has a limit in the number of banner advertisements that can be displayed on a permitted screen size.

Korean Patent Laid-Open Publication No. 10-2012-0079774 discloses a technique for easily posting content to be distributed to a larger number of users for contents, messages, advertisements, etc. written by the user himself or created by another person without complicated advertisement posting procedure .

However, there is a problem that it is difficult to have a sense of objection to the advertisement information transmitted unilaterally, it is difficult to induce the active and subjective participation of the user by the advertisement method, and it is difficult to have the real time which is essential and important in the information society.

It is an object of the present invention to provide an advertisement providing method and system that can easily display an advertisement by displaying a new advertisement layer on a display when a content publisher requests a content upload.

Another object of the present invention is to provide an advertisement providing system and a method thereof that can perform target advertisement by providing an appropriate advertisement layer according to personal information of a content publisher.

It is still another object of the present invention to provide an advertisement providing system and method capable of setting a desired advertisement by a content publisher and overcoming one-way unidirectionality of advertisement by inducing real time participation of a content publisher.

According to an aspect of the present invention, there is provided a method of providing an advertisement in an online content providing service, the method comprising: receiving a content upload request from a content publisher terminal; Extracting an advertisement content stored in advance according to the content upload request, and constructing the extracted advertisement content as an advertisement layer and transmitting the advertisement content to the content publisher terminal.

Further, an advertisement providing system according to an embodiment of the present invention may include an upload request receiving unit for receiving a content upload request from a content publisher terminal, And an advertisement extracting unit for extracting the advertisement contents stored in advance when receiving the upload request, and the advertisement extracting unit configuring the extracted advertisement contents as an advertisement layer and providing the extracted advertisement contents to the contents publisher terminal.

According to an embodiment of the present invention having the above configuration, when a content publisher requests a content upload, a new advertisement layer is displayed on the display to easily display the advertisement.

According to an embodiment of the present invention, a target advertisement may be provided by providing an appropriate advertisement layer according to personal information of a content publisher.

According to an embodiment of the present invention, a content publisher can set a desired advertisement, and the content publisher can induce real-time participation, thereby overcoming a one-way unidirectionality of the advertisement.

1 is a configuration diagram of an advertisement providing system according to an embodiment of the present invention.
2 is a functional block diagram illustrating an advertisement management server of an advertisement providing system according to an embodiment of the present invention.
3 is a flowchart illustrating an advertisement providing method according to an embodiment of the present invention.
4 to 7 illustrate a process in which a content is posted to an online content providing service according to an advertisement providing method according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings, which will be readily apparent to those skilled in the art. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

Throughout the specification, when an element is referred to as being "connected" to another element, it is intended to include not only "directly connected" but also "indirectly connected" Quot; includes " is intended to include additional elements, not to preclude the presence of other elements unless specifically stated to the contrary. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.

1 is a configuration diagram of an advertisement providing system according to an embodiment of the present invention. As shown in FIG. 1, the advertisement providing system 100 includes a content publisher terminal 10 and an advertisement management server 20 connected to a network N. As shown in FIG.

The network N may be a local area network (LAN), a wide area network (WAN), a value added network (VAN), a personal area network (PAN) mobile radio communication network) or satellite communication network.

The content publisher terminal 10 may be implemented in a computer, a portable terminal, or a television set, which can be connected to a remote server through the network N or connected to other terminals and servers. Here, the computer includes, for example, a notebook computer, a desktop computer, a laptop computer, and the like, each of which is equipped with a web browser (WEB Browser), and the portable terminal may be a wireless communication device , Personal Communication System (PCS), Global System for Mobile communications (GSM), Personal Digital Cellular (PDC), Personal Handyphone System (PHS), Personal Digital Assistant (PDA), International Mobile Telecommunication (IMT) Handheld based wireless communication devices such as W-CDMA (Code Division Multiple Access) -2000, W-CDMA (W-CDMA), Wibro (Wireless Broadband Internet) terminals, can do. In addition, the television may include an Internet Protocol Television (IPTV), an Internet television (TV), a terrestrial TV, a cable TV, and the like.

The content publisher terminal 10 requests the advertisement management server 20 to upload a content to upload the content to the online content providing service.

The advertisement management server 20 is a server capable of transmitting / receiving data by wire / wireless communication with the content publisher terminal 10, forming a user session with the content publisher terminal 10 and providing a service, It is obvious to those skilled in the art that the present invention can be applied to any type of server provided.

When receiving the content upload request from the content publisher terminal 10, the advertisement management server 20 extracts the advertisement content from the advertisement database 20 ', configures the extracted advertisement content as an advertisement layer, and transmits the advertisement content to the content publisher terminal 10 .

Meanwhile, the advertisement database 20 'of the advertisement management server 20 stores at least one personal information of the content publisher and at least one advertisement content of the advertiser. The personal information of the content publisher may include profile information (sex, age, occupation, etc.) or information for providing the advertisement (interests, hobbies,

Hereinafter, the advertisement management server 20 will be described in more detail.

2 is a functional block diagram illustrating an advertisement management server of an advertisement providing system according to an embodiment of the present invention. As shown in FIG. 2, the advertisement management server 20 may include an upload request receiving unit 21.

The upload request receiving unit 21 receives a content upload request from the content publisher terminal 10. At this time, the content upload request means that the content publisher makes a content upload request when the content publisher wants to publish the content to his or her online content providing service (blog, homepage, facebook, twitter, etc.).

At this time, the content upload request includes a request to upload a new post to the online content providing service, a request to modify the pre-posted content, or a scrap request to post the content posted by the third author to the online content providing service of the content publisher .

In addition, the advertisement management server 20 may include an advertisement extracting unit 22 that extracts advertisement contents when the upload request receiving unit 21 receives a content upload request. At this time, the advertisement extracting unit 22 extracts the advertisement contents at random when extracting the advertisement contents, or extracts the advertisement contents associated with the personal information of the contents publisher or information for providing the advertisement, which were previously stored in the advertisement database 20 ' Alternatively, any one of the advertisement contents stored in advance in the advertisement database 20 'may be extracted through a random method.

The advertisement management server 20 may include an advertiser 23 configured to form an advertisement layer extracted by the advertisement extractor 22 and provide the advertisement content to the content publisher terminal 10.

At this time, the advertisement layer may be provided as any one of image data, text data, and video data. When the content publisher requests the contents upload to the online content providing service, the advertisement layer may appear as a separate layer on the screen currently displayed on the content publisher terminal 10 in a floating manner. That is, the advertisement layer can be provided in a pop-up window mode.

As a result, advertisers can deliver ads directly to content publishers through the ad layer.

At this time, the advertisement layer may automatically disappear when a predetermined time elapses, and may request a predetermined publisher interaction input from the content publisher.

Meanwhile, the advertisement management server 20 may include a publisher interaction receiving unit 24 that receives, from the content publisher terminal 10, an interaction of a content publisher of a predetermined format in the advertisement layer. That is, the advertisement layer can require the content publisher's interaction input.

For example, if an interaction is provided in the form of a question that requires a content publisher's answer, the content publisher must enter an interaction (answer) to the question.

In addition, if the question format of the interaction is given to the advertisement layer as an objective expression that selects one correct answer, one or more of the views must be selected and entered.

For example, suppose that the pre-determined publisher interaction in the ad layer is "Lotte Department Store". At this time, if the advertisement layer is provided with the question "What is the best department store in Korea," the content publisher can input the answer of "Lotte Department Store".

Another example is the question "What is the best department store in Korea?" In the advertisement layer, and if you see "Lotte Department Store 2. Shinsegae Department Store 3. Hyundai Department Store 4. Galleria Department Store" "Is selected.

In addition, if the advertisement layer is given a selection question such as "The best department store in Korea is Lotte Department Store," and a view such as "1. Right 2. No" is given, the content publisher can select "1. Right" and input.

On the other hand, when the viewer interaction request section 24 does not require a predetermined interaction and requests only the interaction input, the advertisement layer inquires the question of "Where do you think the best department store in Korea is?", "1. Lotte Department Store 2. Shinsegae Department Store 3. Hyundai Department Store 4. Galleria Department Store 5. Others. In this case, the content publisher simply needs to enter an answer that reflects his or her thoughts.

The method of requesting the interaction of the publisher as described above can be provided in various ways, and the method is not limited.

The reason why the publisher's interaction receiving unit 24 requests the publisher's interaction is to clearly communicate the contents of the advertisement to the content publisher. In other words, if the contents of the advertisement were to promote any one of the products, it is intended to allow the content publisher to acquire the performance and functions of the product.

In addition, when you enter the publisher's interaction in the ad layer, you can save the interaction to the advertiser. As a result, the advertiser can collect data on how many advertising layers are provided through the interactions provided later, and the effect of the advertisement on the advertisement layer.

Meanwhile, the advertisement management server 20 may provide the interaction of the content publisher as a condition for receiving the input of the content publisher when providing the advertisement layer, or may provide only the advertisement layer without any additional condition.

In addition, the advertisement management server 20 may include a post upload unit 25 that, when the interaction with the publisher interaction receiver 24 is received, posts the content to the online content providing service.

At this time, when an interaction is received by the post uploading unit 25, the content publisher inputs the answer to the question, and if the inputted answer matches the preset correct answer, the content is posted in response to the content upload request of the content publisher.

On the other hand, the advertisement management server 20 may allow the posting part 25 to post the contents when the advertisement layer 23 is provided in the advertisement course 23.

As described above, when the content publisher inputs "Lotte Department Store ", the content of the content publisher is posted to the online content providing service.

In addition, the post upload unit 25 may display either the image or the video text corresponding to the advertisement layer on one side of the content uploaded to the content publisher terminal 10. That is, an advertiser logo, a phrase representing an advertiser, a product promotion video, and a product image may be displayed on one side of the uploaded content.

The advertisement management server 20 may include a fee distribution unit 26 for distributing an advertisement fee to a content publisher when an advertisement layer is provided to the content publisher terminal 10 or a publisher interaction is input.

At this time, the fee distribution unit 26 distributes the advertisement fee to the content publisher when the content publisher requests or requests to modify the new content in the online content providing service, or distributes it to both the content publisher and the online content providing service provider You can distribute the advertising fee.

Also, when the content publisher scrapes the content posted by the third author, the advertisement fee may be distributed to the content publisher, the third author, and the online content providing service provider.

Meanwhile, the advertisement management server 20 may be composed of one server by one operating entity or two or more servers divided into two or more different subjects. In this case, when the advertisement management server 20 is composed of two or more servers, one is a content management server that provides an online content providing service, and the other is an advertisement layer when a post is uploaded to an online content providing service, And an advertisement management server that distributes the advertisement fee according to the publisher ' s interaction.

Hereinafter, an advertisement providing method using an advertisement providing system according to an embodiment of the present invention will be described in detail.

FIG. 3 is a flowchart illustrating an advertisement providing method according to an embodiment of the present invention, and FIGS. 4 to 7 illustrate a process of publishing a content to an online content providing service according to an advertisement providing method according to an embodiment of the present invention. will be.

When a content publisher wishes to publish a content on an online content providing service (blog, homepage, facebook, twitter, etc.), the content publisher first transmits a content upload request to the advertisement management server 20.

At this time, it is possible to transmit the content publisher's personal information together with the content upload request. The personal information may include profile information of the content publisher, and an area of interest for providing the advertisement.

When the advertisement management server 20 receives the content upload request from the content publisher terminal 10 (S10), the advertisement management server 20 extracts the pre-stored advertisement content (S11). At this time, when extracting the advertisement contents It is possible to extract the advertisement contents at random or to extract the advertisement contents associated with the personal information of the content publisher which has been stored in advance in the advertisement database 20 '.

Meanwhile, the advertisement contents can be received from the advertiser and stored in advance in the advertisement database 20 '.

At this time, in addition to the request for creating a new post, the upload request may include a request for modification of the content posted in advance or a scrap request for the content posted by the third author, as shown in FIG.

Then, the advertisement contents extracted from the advertisement database 20 'are configured as an advertisement layer and transmitted to the content publisher terminal 10 (S13). At this time, the advertisement layer may be multimedia data including images, video data, or simple text data.

By providing the advertisement layer to the content publisher terminal 10, the advertiser can develop Internet marketing communication activities such as introduction of an advertisement company, customer management, new product advertisement, various event promotion, commerce, and the like.

In step S13, an advertisement layer including a user interface for receiving a predetermined type of publisher interaction may be transmitted to the content publisher terminal 10. [

Accordingly, when the user interface is provided along with the advertisement layer in the online content providing service, the content publisher receives the advertisement layer and inputs a predetermined format of the publisher interaction into the advertisement layer.

At this time, the publisher interaction may be provided in the form of a question requiring an answer from the content publisher, which may be provided as a type of support type, a multiple choice type, a survey type, or an ox type. As a result, content publishers must enter the publisher interaction (answer) according to the type of question.

As shown in FIG. 5, when a question asking an advertiser who provides an advertisement layer as a correct answer is given, the content publisher inputs the advertiser as shown in FIG.

Accordingly, when a publisher interaction in which an answer entered by the content publisher and a preset correct answer match is received (S14), the content of the content publisher is posted to the online content providing service (S15).

At this time, as shown in FIG. 7, one of the image, video, and text corresponding to the advertisement layer may be displayed on one side of the contents uploaded to the content publisher terminal 10.

Thereafter, when providing the advertisement layer to the content publisher terminal 10 or receiving the publisher interaction through the provided advertisement layer, the advertiser distributes the advertisement fee to the content publisher (S16). At this time, the advertisement fee may be distributed to the third content creator in addition to the content publisher, the online content providing service provider, or the scrap request of the content posted by the third content creator.

In the above description, the advertisement management server 20 transmits the advertisement layer including the user interface for receiving the publisher interaction when transmitting the advertisement layer to the content publisher terminal 10. However, The advertising layer may be transmitted with a simple promotional purpose. Accordingly, step S14 may be omitted.

It will be understood by those skilled in the art that the foregoing description of the present invention is for illustrative purposes only and that those of ordinary skill in the art can readily understand that various changes and modifications may be made without departing from the spirit or essential characteristics of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.

The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and their equivalents are to be construed as being included within the scope of the present invention do.

10: Content publisher terminal 20: Ad management server
21: Upload Request Receiving Unit 22:
23: Advertisement Study 24: Publisher Interaction Receiver
25: post upload part 26: fee distribution part

Claims (17)

A method for an advertisement management server to provide an advertisement in an online content providing service,
Receiving a content upload request from a content publisher terminal;
Extracting advertisement contents previously stored according to the content upload request;
And constructing the extracted advertisement content as an advertisement layer and transmitting the advertisement content to the content publisher terminal.
The method according to claim 1,
Wherein the step of transmitting the advertisement layer to the content publisher terminal comprises:
And transmitting an advertisement layer including a user interface for receiving a predetermined type of publisher interaction to the content publisher terminal,
The advertisement providing method includes:
And when the publisher interaction is received from the content publisher terminal, publishing the content to the online content providing service.
3. The method of claim 2,
The user interface comprises:
The content being provided in a question format requiring an answer of the content publisher,
The method of claim 1,
And publishing the content in response to a content upload request of the content publisher if the answer inputted by the content publisher by inputting an answer to the question matches the preset correct answer.
The method according to claim 1,
Wherein the step of extracting the advertisement content comprises:
And extracting advertisement content corresponding to the personal information of the content publisher.
The method according to claim 1,
The content upload request includes:
A request for creating a new post, a request for modification of a previously posted content, and a scrap request for a content posted by a third author.
3. The method of claim 2,
The method of claim 1,
Wherein one of images, video, and text corresponding to the advertisement content included in the advertisement layer can be displayed on one side of the uploaded content.
The method according to claim 1,
In the step of transmitting the advertisement layer to the content publisher terminal,
Wherein the advertisement layer can be provided in any one of image data, text data, and video data.
3. The method of claim 2,
The advertisement providing method includes:
Distributing an advertisement fee to a content publisher when the advertisement layer is provided to the content publisher terminal or when an interaction of a publisher is input from the content publisher terminal.
9. The method of claim 8,
Wherein distributing the advertisement fee to a content publisher comprises:
And distributing the advertisement fee to the online contents providing service provider.
9. The method of claim 8,
Wherein distributing the advertisement fee to a content publisher comprises:
And distributing an advertisement fee to a third author if the content upload request is a scrap request for content posted by a third author.
An advertisement management server for providing an advertisement in an online content providing service,
An upload request receiving unit for receiving a content upload request from a content publisher terminal;
An advertisement extracting unit for extracting a previously stored advertisement content when the upload request receiving unit receives the content upload request;
And the advertisement extracting unit configures the extracted advertisement content as an advertisement layer and provides the advertisement content to the content publisher terminal.
12. The method of claim 11,
The advertisement providing system includes:
A publisher interaction receiver including a user interface for receiving a predetermined type of publisher interaction;
And a posting uploading unit for allowing a content to be uploaded to the online content providing service when an interaction is received from the content publisher terminal.
12. The method of claim 11,
The advertisement providing system includes:
Further comprising a fee distribution unit for distributing the advertisement fee to the content publisher when the advertisement layer is provided to the content publisher terminal or when the interaction of the publisher is input from the content publisher terminal.
12. The method of claim 11,
The content upload request includes:
A request for creating a new post of the content publisher terminal, a request for modification of a previously posted content, and a scrap request for a content posted by a third author.
12. The method of claim 11,
The post-
And the content publisher inputs the answer to the question by the content publisher, and if the answer entered matches the preset correct answer, the content publisher publishes the content in response to the content upload request of the content publisher.
12. The method of claim 11,
The post-
And displays at least one of images, video, and text corresponding to the advertisement content included in the advertisement layer on one side of the uploaded content.
14. The method of claim 13,
Wherein the fee distribution unit comprises:
And distributes the advertisement fee to the third author if the online content providing service provider or the content upload request is a scrap request of the content posted by the third author.
KR1020130020641A 2013-02-26 2013-02-26 Method and system for advertisement offer KR20140107732A (en)

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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20180098098A (en) 2017-02-24 2018-09-03 권오민 Online delivery method using image advertiging
KR20200047133A (en) 2018-10-26 2020-05-07 (주)제이앤드케이커뮤니케이션 Advertisement content service apparatus
US10783552B2 (en) 2016-08-18 2020-09-22 At&T Mobility Ii Llc Method and apparatus for managing advertisements

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10783552B2 (en) 2016-08-18 2020-09-22 At&T Mobility Ii Llc Method and apparatus for managing advertisements
US11210700B2 (en) 2016-08-18 2021-12-28 At&T Intellectual Property I, L.P. Method and apparatus for managing advertisements
KR20180098098A (en) 2017-02-24 2018-09-03 권오민 Online delivery method using image advertiging
KR20200047133A (en) 2018-10-26 2020-05-07 (주)제이앤드케이커뮤니케이션 Advertisement content service apparatus

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