KR20140107732A - Method and system for advertisement offer - Google Patents
Method and system for advertisement offer Download PDFInfo
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- KR20140107732A KR20140107732A KR1020130020641A KR20130020641A KR20140107732A KR 20140107732 A KR20140107732 A KR 20140107732A KR 1020130020641 A KR1020130020641 A KR 1020130020641A KR 20130020641 A KR20130020641 A KR 20130020641A KR 20140107732 A KR20140107732 A KR 20140107732A
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- 238000000034 method Methods 0.000 title claims abstract description 49
- 230000003993 interaction Effects 0.000 claims description 38
- 230000004048 modification Effects 0.000 claims description 5
- 238000012986 modification Methods 0.000 claims description 5
- 230000004044 response Effects 0.000 claims description 3
- 238000004891 communication Methods 0.000 description 7
- 241000985630 Lota lota Species 0.000 description 6
- 239000000284 extract Substances 0.000 description 5
- 238000010586 diagram Methods 0.000 description 4
- 230000000694 effects Effects 0.000 description 3
- 241000255890 Galleria Species 0.000 description 2
- 230000008569 process Effects 0.000 description 2
- 230000001413 cellular effect Effects 0.000 description 1
- 238000004590 computer program Methods 0.000 description 1
- 238000005516 engineering process Methods 0.000 description 1
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- 238000010295 mobile communication Methods 0.000 description 1
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0267—Wireless devices
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- G—PHYSICS
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- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q50/00—Information and communication technology [ICT] specially adapted for implementation of business processes of specific business sectors, e.g. utilities or tourism
- G06Q50/10—Services
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Abstract
Description
The present invention relates to an advertisement providing method and system, and more particularly, to an advertisement providing method and system that can easily display an advertisement by displaying a new advertisement layer on a display when a content publisher requests content upload .
Unlike advertising using a conventional advertising medium such as a radio, television, or cable television, the advertisement through the Internet enables a one-to-one advertisement according to the tendency of the consumer, secures the distribution network as the advertisement itself, There are advantages to measuring the advertising effect.
Among the advertisement methods over the Internet, banner advertisements are most commonly used. In addition, pop-up advertisements, transfer advertisement techniques, and the like are used. Conventionally, a banner-based advertisement method allocates a rod-shaped space to a part of a web page provided by a web browser to view a text or image advertisement while the user is surfing the web.
As the competition for advertising through the Internet becomes more and more intense, conventional simple banner ads have become increasingly difficult to draw attention of the Internet users. In particular, banner advertisements are perceived as troublesome for users who require only certain necessary information. Recently, A computer program that removes banner ads from the web sites that are connected to the web site. In addition, even when a banner advertisement is loaded on a web site popular with netizens, the conventional banner advertisement technology has a limit in the number of banner advertisements that can be displayed on a permitted screen size.
Korean Patent Laid-Open Publication No. 10-2012-0079774 discloses a technique for easily posting content to be distributed to a larger number of users for contents, messages, advertisements, etc. written by the user himself or created by another person without complicated advertisement posting procedure .
However, there is a problem that it is difficult to have a sense of objection to the advertisement information transmitted unilaterally, it is difficult to induce the active and subjective participation of the user by the advertisement method, and it is difficult to have the real time which is essential and important in the information society.
It is an object of the present invention to provide an advertisement providing method and system that can easily display an advertisement by displaying a new advertisement layer on a display when a content publisher requests a content upload.
Another object of the present invention is to provide an advertisement providing system and a method thereof that can perform target advertisement by providing an appropriate advertisement layer according to personal information of a content publisher.
It is still another object of the present invention to provide an advertisement providing system and method capable of setting a desired advertisement by a content publisher and overcoming one-way unidirectionality of advertisement by inducing real time participation of a content publisher.
According to an aspect of the present invention, there is provided a method of providing an advertisement in an online content providing service, the method comprising: receiving a content upload request from a content publisher terminal; Extracting an advertisement content stored in advance according to the content upload request, and constructing the extracted advertisement content as an advertisement layer and transmitting the advertisement content to the content publisher terminal.
Further, an advertisement providing system according to an embodiment of the present invention may include an upload request receiving unit for receiving a content upload request from a content publisher terminal, And an advertisement extracting unit for extracting the advertisement contents stored in advance when receiving the upload request, and the advertisement extracting unit configuring the extracted advertisement contents as an advertisement layer and providing the extracted advertisement contents to the contents publisher terminal.
According to an embodiment of the present invention having the above configuration, when a content publisher requests a content upload, a new advertisement layer is displayed on the display to easily display the advertisement.
According to an embodiment of the present invention, a target advertisement may be provided by providing an appropriate advertisement layer according to personal information of a content publisher.
According to an embodiment of the present invention, a content publisher can set a desired advertisement, and the content publisher can induce real-time participation, thereby overcoming a one-way unidirectionality of the advertisement.
1 is a configuration diagram of an advertisement providing system according to an embodiment of the present invention.
2 is a functional block diagram illustrating an advertisement management server of an advertisement providing system according to an embodiment of the present invention.
3 is a flowchart illustrating an advertisement providing method according to an embodiment of the present invention.
4 to 7 illustrate a process in which a content is posted to an online content providing service according to an advertisement providing method according to an embodiment of the present invention.
Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings, which will be readily apparent to those skilled in the art. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.
Throughout the specification, when an element is referred to as being "connected" to another element, it is intended to include not only "directly connected" but also "indirectly connected" Quot; includes " is intended to include additional elements, not to preclude the presence of other elements unless specifically stated to the contrary. DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS Hereinafter, the present invention will be described in detail with reference to the accompanying drawings.
1 is a configuration diagram of an advertisement providing system according to an embodiment of the present invention. As shown in FIG. 1, the
The network N may be a local area network (LAN), a wide area network (WAN), a value added network (VAN), a personal area network (PAN) mobile radio communication network) or satellite communication network.
The
The
The
When receiving the content upload request from the
Meanwhile, the advertisement database 20 'of the
Hereinafter, the
2 is a functional block diagram illustrating an advertisement management server of an advertisement providing system according to an embodiment of the present invention. As shown in FIG. 2, the
The upload
At this time, the content upload request includes a request to upload a new post to the online content providing service, a request to modify the pre-posted content, or a scrap request to post the content posted by the third author to the online content providing service of the content publisher .
In addition, the
The
At this time, the advertisement layer may be provided as any one of image data, text data, and video data. When the content publisher requests the contents upload to the online content providing service, the advertisement layer may appear as a separate layer on the screen currently displayed on the
As a result, advertisers can deliver ads directly to content publishers through the ad layer.
At this time, the advertisement layer may automatically disappear when a predetermined time elapses, and may request a predetermined publisher interaction input from the content publisher.
Meanwhile, the
For example, if an interaction is provided in the form of a question that requires a content publisher's answer, the content publisher must enter an interaction (answer) to the question.
In addition, if the question format of the interaction is given to the advertisement layer as an objective expression that selects one correct answer, one or more of the views must be selected and entered.
For example, suppose that the pre-determined publisher interaction in the ad layer is "Lotte Department Store". At this time, if the advertisement layer is provided with the question "What is the best department store in Korea," the content publisher can input the answer of "Lotte Department Store".
Another example is the question "What is the best department store in Korea?" In the advertisement layer, and if you see "Lotte Department Store 2. Shinsegae Department Store 3. Hyundai Department Store 4. Galleria Department Store" "Is selected.
In addition, if the advertisement layer is given a selection question such as "The best department store in Korea is Lotte Department Store," and a view such as "1. Right 2. No" is given, the content publisher can select "1. Right" and input.
On the other hand, when the viewer
The method of requesting the interaction of the publisher as described above can be provided in various ways, and the method is not limited.
The reason why the publisher's
In addition, when you enter the publisher's interaction in the ad layer, you can save the interaction to the advertiser. As a result, the advertiser can collect data on how many advertising layers are provided through the interactions provided later, and the effect of the advertisement on the advertisement layer.
Meanwhile, the
In addition, the
At this time, when an interaction is received by the
On the other hand, the
As described above, when the content publisher inputs "Lotte Department Store ", the content of the content publisher is posted to the online content providing service.
In addition, the post upload
The
At this time, the
Also, when the content publisher scrapes the content posted by the third author, the advertisement fee may be distributed to the content publisher, the third author, and the online content providing service provider.
Meanwhile, the
Hereinafter, an advertisement providing method using an advertisement providing system according to an embodiment of the present invention will be described in detail.
FIG. 3 is a flowchart illustrating an advertisement providing method according to an embodiment of the present invention, and FIGS. 4 to 7 illustrate a process of publishing a content to an online content providing service according to an advertisement providing method according to an embodiment of the present invention. will be.
When a content publisher wishes to publish a content on an online content providing service (blog, homepage, facebook, twitter, etc.), the content publisher first transmits a content upload request to the
At this time, it is possible to transmit the content publisher's personal information together with the content upload request. The personal information may include profile information of the content publisher, and an area of interest for providing the advertisement.
When the
Meanwhile, the advertisement contents can be received from the advertiser and stored in advance in the advertisement database 20 '.
At this time, in addition to the request for creating a new post, the upload request may include a request for modification of the content posted in advance or a scrap request for the content posted by the third author, as shown in FIG.
Then, the advertisement contents extracted from the advertisement database 20 'are configured as an advertisement layer and transmitted to the content publisher terminal 10 (S13). At this time, the advertisement layer may be multimedia data including images, video data, or simple text data.
By providing the advertisement layer to the
In step S13, an advertisement layer including a user interface for receiving a predetermined type of publisher interaction may be transmitted to the
Accordingly, when the user interface is provided along with the advertisement layer in the online content providing service, the content publisher receives the advertisement layer and inputs a predetermined format of the publisher interaction into the advertisement layer.
At this time, the publisher interaction may be provided in the form of a question requiring an answer from the content publisher, which may be provided as a type of support type, a multiple choice type, a survey type, or an ox type. As a result, content publishers must enter the publisher interaction (answer) according to the type of question.
As shown in FIG. 5, when a question asking an advertiser who provides an advertisement layer as a correct answer is given, the content publisher inputs the advertiser as shown in FIG.
Accordingly, when a publisher interaction in which an answer entered by the content publisher and a preset correct answer match is received (S14), the content of the content publisher is posted to the online content providing service (S15).
At this time, as shown in FIG. 7, one of the image, video, and text corresponding to the advertisement layer may be displayed on one side of the contents uploaded to the
Thereafter, when providing the advertisement layer to the
In the above description, the
It will be understood by those skilled in the art that the foregoing description of the present invention is for illustrative purposes only and that those of ordinary skill in the art can readily understand that various changes and modifications may be made without departing from the spirit or essential characteristics of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.
The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and their equivalents are to be construed as being included within the scope of the present invention do.
10: Content publisher terminal 20: Ad management server
21: Upload Request Receiving Unit 22:
23: Advertisement Study 24: Publisher Interaction Receiver
25: post upload part 26: fee distribution part
Claims (17)
Receiving a content upload request from a content publisher terminal;
Extracting advertisement contents previously stored according to the content upload request;
And constructing the extracted advertisement content as an advertisement layer and transmitting the advertisement content to the content publisher terminal.
Wherein the step of transmitting the advertisement layer to the content publisher terminal comprises:
And transmitting an advertisement layer including a user interface for receiving a predetermined type of publisher interaction to the content publisher terminal,
The advertisement providing method includes:
And when the publisher interaction is received from the content publisher terminal, publishing the content to the online content providing service.
The user interface comprises:
The content being provided in a question format requiring an answer of the content publisher,
The method of claim 1,
And publishing the content in response to a content upload request of the content publisher if the answer inputted by the content publisher by inputting an answer to the question matches the preset correct answer.
Wherein the step of extracting the advertisement content comprises:
And extracting advertisement content corresponding to the personal information of the content publisher.
The content upload request includes:
A request for creating a new post, a request for modification of a previously posted content, and a scrap request for a content posted by a third author.
The method of claim 1,
Wherein one of images, video, and text corresponding to the advertisement content included in the advertisement layer can be displayed on one side of the uploaded content.
In the step of transmitting the advertisement layer to the content publisher terminal,
Wherein the advertisement layer can be provided in any one of image data, text data, and video data.
The advertisement providing method includes:
Distributing an advertisement fee to a content publisher when the advertisement layer is provided to the content publisher terminal or when an interaction of a publisher is input from the content publisher terminal.
Wherein distributing the advertisement fee to a content publisher comprises:
And distributing the advertisement fee to the online contents providing service provider.
Wherein distributing the advertisement fee to a content publisher comprises:
And distributing an advertisement fee to a third author if the content upload request is a scrap request for content posted by a third author.
An upload request receiving unit for receiving a content upload request from a content publisher terminal;
An advertisement extracting unit for extracting a previously stored advertisement content when the upload request receiving unit receives the content upload request;
And the advertisement extracting unit configures the extracted advertisement content as an advertisement layer and provides the advertisement content to the content publisher terminal.
The advertisement providing system includes:
A publisher interaction receiver including a user interface for receiving a predetermined type of publisher interaction;
And a posting uploading unit for allowing a content to be uploaded to the online content providing service when an interaction is received from the content publisher terminal.
The advertisement providing system includes:
Further comprising a fee distribution unit for distributing the advertisement fee to the content publisher when the advertisement layer is provided to the content publisher terminal or when the interaction of the publisher is input from the content publisher terminal.
The content upload request includes:
A request for creating a new post of the content publisher terminal, a request for modification of a previously posted content, and a scrap request for a content posted by a third author.
The post-
And the content publisher inputs the answer to the question by the content publisher, and if the answer entered matches the preset correct answer, the content publisher publishes the content in response to the content upload request of the content publisher.
The post-
And displays at least one of images, video, and text corresponding to the advertisement content included in the advertisement layer on one side of the uploaded content.
Wherein the fee distribution unit comprises:
And distributes the advertisement fee to the third author if the online content providing service provider or the content upload request is a scrap request of the content posted by the third author.
Priority Applications (1)
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KR1020130020641A KR20140107732A (en) | 2013-02-26 | 2013-02-26 | Method and system for advertisement offer |
Applications Claiming Priority (1)
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KR1020130020641A KR20140107732A (en) | 2013-02-26 | 2013-02-26 | Method and system for advertisement offer |
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KR20140107732A true KR20140107732A (en) | 2014-09-05 |
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KR1020130020641A KR20140107732A (en) | 2013-02-26 | 2013-02-26 | Method and system for advertisement offer |
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Cited By (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR20180098098A (en) | 2017-02-24 | 2018-09-03 | 권오민 | Online delivery method using image advertiging |
KR20200047133A (en) | 2018-10-26 | 2020-05-07 | (주)제이앤드케이커뮤니케이션 | Advertisement content service apparatus |
US10783552B2 (en) | 2016-08-18 | 2020-09-22 | At&T Mobility Ii Llc | Method and apparatus for managing advertisements |
-
2013
- 2013-02-26 KR KR1020130020641A patent/KR20140107732A/en not_active Application Discontinuation
Cited By (4)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
US10783552B2 (en) | 2016-08-18 | 2020-09-22 | At&T Mobility Ii Llc | Method and apparatus for managing advertisements |
US11210700B2 (en) | 2016-08-18 | 2021-12-28 | At&T Intellectual Property I, L.P. | Method and apparatus for managing advertisements |
KR20180098098A (en) | 2017-02-24 | 2018-09-03 | 권오민 | Online delivery method using image advertiging |
KR20200047133A (en) | 2018-10-26 | 2020-05-07 | (주)제이앤드케이커뮤니케이션 | Advertisement content service apparatus |
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