KR102269643B1 - System for providing o2o-based total moving service using blockchain - Google Patents

Abstract

Disclosed is an O2O-based total moving service providing system using blockchains. The system includes: a user terminal connected to an O2O platform server, searching for information about various products required for a moving preparation step, a moving implementation step and an after-moving step provided by the O2O platform server, and transmitting a purchase request message for the products to the O2O platform server; a participant company server registered in the O2O platform server to provide the information about the products to the O2O platform server; and the O2O platform server relaying the user terminal and the participant company server with each other to support the purchase of the products and perform customer management. Therefore, the present invention can provide a total moving service covering an entire cycle ranging from a moving preparation step to a moving implementation step and an after-moving step.

Description

A system for providing O2O-based comprehensive moving services using blockchain {SYSTEM FOR PROVIDING O2O-BASED TOTAL MOVING SERVICE USING BLOCKCHAIN}

The present invention relates to a system for providing a comprehensive moving service, and specifically, to a system for providing an O2O-based comprehensive moving service using a block chain that integrates support for various business and customer management tasks that occur as a result of moving. it's about

O2O (Online to Offline) marketing, which attracts customers online based on information and communication technology (ICT) and induces consumers offline, is receiving great attention. O2O service is a service that creates a new market by combining the advantages of online where information distribution costs are low and offline where actual consumption occurs. In general, O2O service purchases goods or services through online ordering, reservation, and payment. , means using goods or services purchased offline.

In the conventional moving service, consumers who want to move make a phone call to a company, order online, apply for moving, etc., so much time and effort are put into the preparation, execution, and post-processing of moving.

In addition, the conventional moving service brokering service or providing an estimate is an intermediary service that provides an estimate according to the size of the moving through an online application and connects the moving company corresponding to the estimated amount with the consumer. The provision of moving-related services was insufficient.

In addition, the conventional address-based service updates the customer information of each company in such a way that the customer makes an individual application for each company for the current status of the residence when the customer relocates, so the customer's inconvenience tends to be quite large. Therefore, if the customer did not notify the status of the relocation, the customer could not receive proper service or customer complaints occurred, and there was an insufficient part in customer management.

Therefore, as a means for overcoming the problems of the conventional moving service, there is a need for a method that can provide a comprehensive moving service encompassing all stages before and after moving away from a simple service that brokers a moving agency.

An object of the present invention to solve the above problems is to provide an O2O-based comprehensive moving service providing system using a block chain that covers the entire cycle from the stage of preparing for moving to the stage of moving execution and post-moving. have.

One aspect of the present invention for achieving the above object provides a system for providing a comprehensive moving service based on O2O (offline to online) using a block chain.

The system accesses the O2O platform server, searches for information about various products required for the moving preparation stage, the moving execution stage, and the post-moving stage provided by the O2O platform server, and provides the O2O platform server for the product. a user terminal for transmitting a purchase request message; a participating company server registered in the O2O platform server and providing information about the product to the O2O platform server; and the O2O platform server that supports purchase of the product and performs customer management by relaying between the user terminal and the participating company server.

The products include intangible financial services, real estate brokerage and information provision services, and interior services, tangible household appliances, and interior goods required in the moving preparation stage; a moving agency service, a transfer or change service of a communication service, a delivery service, a cleaning service, and a relocation installation service necessary in the moving implementation step; and a housewarming support service, a catering service, a home care service, a settlement support service, a delivery service, and a maintenance service required in the post-moving stage.

The O2O platform server interworks with the participating company server to register the participating companies in the participant database of the internal storage, and stores the customer information database of the participating company server corresponding to the registered participating company and the customer database of the O2O platform server. Stored customer information can be synchronized in both directions in real time.

The O2O platform server receives a user subscription request including user information from the user terminal, compares the user information with the customer information stored in the customer database, and at least one piece of information preset as a result of the comparison matches each other In this case, the customer information may be updated using the user information, and if the at least one piece of information does not match, the customer information may be newly created using the user information.

The O2O platform server receives a moving service request including an existing address for moving, a new address of a moving place, an amount to be moved, and a moving date from the user terminal, and transmits the moving service request to the moving agency service It is transmitted to the server of the participating company that provides, but a plurality of photo images taken at a place corresponding to the existing address as the quantity to be moved may be received from the user terminal.

The O2O platform server may receive a quote from the participating company server that provides the moving agency service, select recommended participating companies based on the quote, and transmit a list of selected recommended participating companies to the user terminal. .

The O2O platform server, after the purchase of the product provided by the moving agency selected by the user terminal from the list of recommended participating companies is completed, the remaining participating companies except for the participating companies that provide the moving agency service Among them, cross-selling companies may be selected, and a list of the selected cross-selling companies may be transmitted to the user terminal.

The O2O platform server may determine a selection criterion that has influenced the user terminal to select the moving agency from the list of recommended participating companies, and select the cross-selling companies based on the determined selection criteria.

The user terminal receives, from the O2O platform server in real time, the moving progress image taken using a plurality of CCTVs or cameras installed at a place corresponding to the old address and the new address, and based on the moving progress image A user interface for inputting a progress instruction regarding the moving agency service may be provided to the user.

When using the device for providing the O2O-based comprehensive moving service using the block chain according to the present invention as described above, a block chain covering the entire cycle from the stage of preparing for moving to the stage of moving execution and settling after moving is used. O2O-based comprehensive moving service is provided.

By updating information on moving customers and moving locations in a timely manner, products such as related goods and services are accurately delivered to customers, and information on products that customers want to purchase in the wake of moving is provided comprehensively to improve customer purchasing convenience. Companies that sell products have new marketing opportunities at the right time for customers by moving as an opportunity.

By limiting the evaluation of the price and quality of moving-related products to only those who have purchased or used the product, the credibility of product reviews is enhanced, and more accurate information about the product is provided to customers.

By accumulating and analyzing customer data derived from the process of purchasing and using various products, companies that sell moving products can target customers based on big data and provide information on products of interest to customers. can be obtained efficiently.

By establishing an O2O platform in which various companies related to directors participate, participating companies can bond and conduct joint marketing efficiently.

1 is a schematic diagram showing a system for providing an O2O-based comprehensive moving service using a block chain according to an embodiment of the present invention.
2 is an exemplary diagram showing the participating companies divided by the stage of the director's progress.
3 is a flowchart for explaining the overall operation overview of a system for providing an O2O-based comprehensive moving service using the block chain according to FIG. 1 .
FIG. 4 is a detailed exemplary view of a step of purchasing a product according to FIG. 3 .
FIG. 5 is a conceptual diagram specifically explaining the step of controlling the moving progress state in real time according to FIG. 3 .
6 is a conceptual diagram for explaining the cryptocurrency provided by the O2O platform server according to an embodiment.
7 is a first conceptual diagram for explaining a process in which an O2O platform server performs customer management after a transaction according to an embodiment.
8 is a second conceptual diagram for explaining a process in which the O2O platform server performs customer management after a transaction according to an embodiment.
9 is a diagram exemplarily showing a hardware configuration of an O2O platform server according to an embodiment.

Since the present invention can have various changes and can have various embodiments, specific embodiments are illustrated in the drawings and described in detail in the detailed description. However, this is not intended to limit the present invention to specific embodiments, and it should be understood to include all modifications, equivalents and substitutes included in the spirit and scope of the present invention. In describing each figure, like reference numerals have been used for like elements.

Terms such as first, second, A, and B may be used to describe various elements, but the elements should not be limited by the terms. The above terms are used only for the purpose of distinguishing one component from another. For example, without departing from the scope of the present invention, a first component may be referred to as a second component, and similarly, a second component may also be referred to as a first component. and/or includes a combination of a plurality of related listed items or any of a plurality of related listed items.

When a component is referred to as being “connected” or “connected” to another component, it is understood that the other component may be directly connected or connected to the other component, but other components may exist in between. it should be On the other hand, when it is mentioned that a certain element is "directly connected" or "directly connected" to another element, it should be understood that the other element does not exist in the middle.

The terms used in the present application are only used to describe specific embodiments, and are not intended to limit the present invention. The singular expression includes the plural expression unless the context clearly dictates otherwise. In the present application, terms such as “comprise” or “have” are intended to designate that a feature, number, step, operation, component, part, or combination thereof described in the specification exists, but one or more other features It should be understood that this does not preclude the existence or addition of numbers, steps, operations, components, parts, or combinations thereof.

Unless defined otherwise, all terms used herein, including technical and scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. Terms such as those defined in commonly used dictionaries should be interpreted as having a meaning consistent with the meaning in the context of the related art, and should not be interpreted in an ideal or excessively formal meaning unless explicitly defined in the present application. does not

Hereinafter, preferred embodiments according to the present invention will be described in detail with reference to the accompanying drawings.

1 is a schematic diagram showing a system for providing an O2O-based general moving service using a block chain according to an embodiment of the present invention. 2 is an exemplary diagram showing the participating companies divided by the stage of the director's progress.

Referring to FIG. 1 , a system for providing a comprehensive moving service based on O2O (Online to Offline) using a block chain includes a user terminal 100 , an O2O platform server 200 , and a participating company server 300 . can do.

The user terminal 100 may be used by a customer who wants to purchase a tangible or intangible product necessary for moving preparation, moving, and after moving.

Referring to FIG. 2 , in one embodiment of the present invention, the product is an intangible financial service, real estate brokerage and information provision service, and interior service and tangible household appliances, interior goods, etc. required in the moving preparation (or before moving) stage. may include. In addition, the product may include a packaging moving service required in the moving implementation stage, a transfer or change service of a communication service, a delivery service, a cleaning service, a transfer installation service of home appliances (eg, air conditioner, washing machine, etc.). Also, the product may include maintenance services such as housewarming support service, catering service, home care service, settlement support service, delivery service, and repair required in the post-moving stage.

The user terminal 100 accesses the O2O platform server 200, searches for information on various products necessary after moving preparation, moving execution, and moving provided by the O2O platform server 200, and requests the purchase of the product. can In addition, the user terminal 100 may support the O2O platform server 200 to perform marketing and customer management using the user information by transmitting user information to the O2O platform server 200 .

In the user terminal 100, an application for receiving or requesting various information provided by the O2O platform server 200 by accessing the O2O platform server 200 is installed in advance, and the application is executed by the processor of the user terminal 100 can be driven

For example of the user terminal 100, a communicable desktop computer (desktop computer), a laptop computer (laptop computer), a notebook (notebook), a smart phone (smart phone), a tablet PC (tablet PC), a mobile phone (mobile phone) ), smart watch, smart glass, e-book reader, PMP (portable multimedia player), portable game console, navigation device, digital camera, DMB (digital multimedia broadcasting) It may be a player, a digital audio recorder, a digital audio player, a digital video recorder, a digital video player, a personal digital assistant (PDA), or the like.

The O2O platform server 200 may be a server that provides a comprehensive moving service based on O2O (Online to Offline) using a block chain by relaying between a plurality of partner servers 300 and the user terminal 100. . The O2O platform server 200 registers a plurality of participating company servers 300 and provides user information received from the user terminal 100 to a plurality of registered cooperative company servers 300, or a user By providing the customer information processed using the purchase history and user information of the terminal 100 to the partner company servers 300 , the participating company servers 300 perform target marketing using the customer information or efficiently manage customers can support you to do it.

The participating company server 300 is, for example, a financial service, real estate brokerage and information provision service, interior service, (packaging) moving agency service, transfer or change service of communication service, delivery service, cleaning service, home appliance (eg, A server operated by a company that provides relocation installation services such as air conditioners), housewarming support services, catering services, home care services, relocation services, delivery services, and maintenance services such as repairs; And it may be an operating server of a company that sells home appliances, interior goods, and the like.

In the participating company server 300 , an application for accessing the O2O platform server 200 is pre-installed, and the application installed by the processor of the participating company server 300 may be driven. The participating company server 300 may transmit product information, which is information about products provided in relation to moving, to the O2O platform server 200 , and the O2O platform server 200 receives the product information and receives the received product. A product category can be classified based on the information, and a participating company can be registered according to the classified product category. For example, in the case of a participating company that transmits a delivery service as product information, the participating company may be registered in a logistics category among a plurality of product categories. Here, the registration may include a process of generating a product list and detailed descriptions for each product included in the product list based on product information provided from the participating company server 300 .

Therefore, the O2O platform server 200 transmits the product list and detailed description for each product provided by the registered participating companies to the user terminal 100 so that the corresponding product list and detailed description are displayed through the user terminal 100 . and the user (or consumer) of the user terminal 100 may proceed to purchase a desired product through the O2O platform server 200 with reference to the displayed product list and detailed description.

3 is a flowchart for explaining the overall operation overview of a system for providing an O2O-based comprehensive moving service using the block chain according to FIG. 1 .

Referring to FIG. 3 , the O2O platform server 200 may register a participating company in the participating company database of the internal storage in conjunction with the participating company server 300 ( S100 ). For example, the participating company server 300 may transmit product information, which is information about products provided in relation to moving, to the O2O platform server 200 , and the O2O platform server 200 receives product information and , a product category may be classified based on the received product information, and a participating company may be registered according to the classified product category. For example, in the case of a participating company that transmits a delivery service as product information, the participating company may be registered in a logistics category among a plurality of product categories. Here, the registration may include a process of generating a product list and detailed descriptions for each product included in the product list based on product information provided from the participating company server 300 . In the step of registering a participating company (S100), the participating company server 300 generates a public key or a private key, stores it in the internal storage, and encrypts and transmits the public key to the O2O platform server 200, then the O2O platform The server 200 may generate a unique identification ID for each participant with integrity by using the public key, store the generated unique identification ID in the block chain, and transmit the unique identification ID to the participant server 300 . . The participating company server 300 may store the received unique identification ID in an internal storage.

The O2O platform server 200 may synchronize customer information with the registered participating company server 300 (S110). For example, the participating company server 300 transmits customer information collected in advance through offline or online to the O2O platform server 200 , and the O2O platform server 200 receives customer information from the participating company server 300 . can be collected to create a customer database in the internal storage, and the customer information of the created customer database can be bi-directionally synchronized with the customer information database of the individual participating company server 300 in real time. Specifically, when there is a change in customer information stored in the customer database of the O2O platform server 200, the changed customer information is transmitted to the participating company server 300 in real time, and the participating company server 300 transmits the changed customer information can be used to update the customer information database in the internal storage. In addition, if there is a change in customer information stored in the customer information database of the participating company server 300, the changed customer information is transmitted to the O2O platform server 200 in real time, and the O2O platform server 200 transmits the changed customer information. can be used to update the customer database in the internal storage.

The O2O platform server 200 may be linked with the user terminal 100 to register a customer (S120). For example, the O2O platform server 200 receives a user subscription request including user information from the user terminal 100, and the O2O platform server 200 internally transmits the user information included in the received user subscription request. It can be compared with customer information in the customer database pre-built in the repository. The O2O platform server 200 may update customer information in the customer database by using the user information when at least one piece of preset information is the same as a result of comparing customer information and user information with each other. For example, the preset at least one piece of information may include at least one of a mobile phone number and a resident registration number. The O2O platform server 200 generates customer information using user information when at least one preset information does not match as a result of comparing customer information and user information with each other, and records the generated customer information in a customer database can do. That is, since the O2O platform server 200 creates a customer database by synchronizing customer information with the participating company server 300 in advance, when user information is received from the user terminal 100, it does not create new customer information. Customer information can be updated.

The O2O platform server 200 may relay the user terminal 100 and the participating company server 300 to each other to purchase a product related to the moving service (S130). For example, the user terminal 100 transmits a moving service request including an existing address for moving, a new address of a moving place, an amount to move, and a moving date to the O2O platform server 200, and O2O The platform server 200 selects a plurality of moving agency service companies corresponding to the moving service request from among the registered participating companies, and transmits product information on the plurality of selected moving agency service companies to the user terminal 100 . can The user terminal 100 may select one of the products provided by a plurality of moving agency service companies based on product information, and transmit a purchase request for the selected product to the O2O platform server 200 . The O2O platform server 200 may request payment from the user terminal 100 based on product information received from the participating company server 300 corresponding to the purchase request. When the user terminal 100 completes the payment and transmits a payment completion message to the O2O platform server 200, the O2O platform server 200 sends the service to the participating company server 300 corresponding to the selected moving agency service company. You can send an instructional message.

At this time, the user terminal 100 searches for products related to the stage before or after moving, as well as a request for purchase of the moving agency service essential in the moving process step, selects at least one of the searched products, and purchases the selected product The request may be transmitted to the O2O platform server 200 . For example, in the case of the settlement support service, when the customer inputs application information including the address after moving and the date to start receiving the settlement support service in the user terminal, the O2O platform server 200 sends this application information to the settlement support service company of the participating company server 300 , and notifying the customer that the delivery has been completed through a push alarm. That is, the user can make a payment request through the user terminal 100 at once even for products that are likely to be consumed before and after moving.

When the O2O platform server 200 receives the new address in the step S130 of proceeding with the product purchase, the customer information in the customer database may be updated based on the received new address and the moving date. Here, when the customer information in the customer database is updated, the customer information database of the participating company server 300 may also be updated in real time by bidirectional synchronization. Normally, the customer's address is changed to the new address on the moving date, and the new address changed due to the moving and the date (the moving date) are displayed together in the customer information on the O2O platform server 200. it is preferable to In addition, it is desirable to display the new address that is changed due to the move and the date (the date to move) of the change in the customer information on the participating company server 300 together. In this way, even if the customer's address is changed, the related products are provided to the customer without error. In addition, participating companies need to know the customer's moving date in advance so that they can do marketing with customers as an opportunity to move, and from the customer's point of view, product purchases will become more convenient because they can receive necessary information about the product in a timely manner. can

In the step of purchasing the product (S130), the O2O platform server 200 provides a user interface screen for requesting payment according to the purchase contract through the user terminal 100, and the user terminal 100, on the Internet A block chain platform linked to the O2O platform server 200 by requesting credit card or account transfer, mobile phone payment, ARS payment, etc. through the PG (Payment Gateway) server that provides a service for transactions with financial institutions. You can proceed with payment with cryptocurrency (or coin) provided by . The blockchain platform may be configured inside the O2O platform server 200 or configured as a separate server to communicate wirelessly with the O2O platform server 200 .

The O2O platform server 200 may control the moving progress state in real time by relaying the user terminal 100 and the participating company server 300 to each other (S140).

For example, the corresponding company of the participating company server 300 that has received the message instructing the service progress can perform the moving on-line offline, and in this case, a plurality of rooms, kitchens, bathrooms, etc. of the existing address and the new address to be moved CCTVs or cameras may be installed. At least some of the service providers belonging to the moving agency may have the moving terminal 400 for moving the moving agency. The moving terminal 400 may connect to the O2O platform server 200 to communicate wirelessly with the O2O platform server 200, and an application for this may be installed.

The O2O platform server 200 may receive a moving progress image from CCTVs or cameras installed at an existing address to be moved and/or a new address in real time, and transmit the received moving progress image to the user terminal 100 .

The user terminal 100 arranges furniture based on the moving image (in this specification, furniture can be interpreted as a concept including all kinds of items to be moved, such as home appliances, dining tables, etc., and furniture is used as a generic name) A user interface capable of instructing a moving direction, including , may be displayed to the user, and an input for moving progress may be received from the user to generate progress indication data. The user terminal 100 may transmit the progress indication data to the O2O platform server 200 , and the O2O platform server 200 may transmit the progress indication data to the moving terminal 400 .

The O2O platform server 200 may transmit cross-selling information regarding services consumed before or after moving to the user terminal 100 in the step S130 of purchasing the product or in a subsequent step (S130). S150). For example, the O2O platform server 200 selects at least one participating company that provides products highly related to the moving agency selected by the user terminal 100, and provides product information provided by the selected participating company to the user terminal. (100) can be transmitted.

FIG. 4 is a detailed exemplification of the step of purchasing a product according to FIG. 3 .

Referring to FIG. 4 , in the step of purchasing the product ( S130 ), the user terminal 100 requests a moving service including an existing address for moving, a new address of a moving place, an amount to move, and a moving date. may be transmitted to the O2O platform server 200 . In this case, the user terminal 100 may generate the quantity to be moved as a plurality of photo images taken with respect to the existing address and transmit it to the O2O platform server 200 . Since the photo images are transmitted to the participating companies through the O2O platform server 200, there is an advantage that it is quite easy for the participating companies to calculate an estimate.

The O2O platform server 200 uses the information (existing address, new address, moving quantity, and moving date) included in the moving service request as moving service-related information, and the participating company server 300 that provides a moving agency service. can be sent to

The O2O platform server 200 may receive a quote from the participating company server 300 , select recommended participating companies based on the received quote, and transmit a list of the selected recommended participating companies to the user terminal 100 .

For example, the O2O platform server 200 calculates a recommendation index for participating companies that provide a moving agency service based on the cost according to the quotation, reviews of participating companies, and ratings, and the calculated recommendation index is high In order, a preset number of participating companies may be selected as recommended participating companies.

The user terminal 100 selects a moving agency based on the list of recommended participating companies, completes the product purchase by interworking with an external PG (Payment Gateway) server, generates a purchase completion message, and sends the purchase completion message to the O2O platform It can be transmitted to the server 200 . When the O2O platform server 200 receives the purchase completion message, it may transmit a moving agency request to the participating company server 300 operated by the moving agency corresponding to the purchase completion message.

The O2O platform server 200 may select cross-selling companies. The cross-seller may be at least one of the other participating entities other than the participating entity providing moving agency services. Specifically, the O2O platform server 200 determines the selection criteria that influenced the user terminal 100 to select a moving agency from the list of recommended participating companies, and selects a cross-selling company based on the determined selection criteria. can For example, when the user terminal 100 selects a company with the lowest cost from the list of recommended participating companies as a moving agency, the selection criterion is determined as 'cost', and the determined 'cost' is preset in the order of lowest. Any number of cross-sellers may be selected.

More specifically, for example, in the list of recommended participating companies, the user terminal 100 is ranked i-th in the order of 'cost' from low, j-th with high 'review', and high 'review'. When a moving agency ranked in the kth order is selected (i, j, and k are natural numbers greater than or equal to 1), the average rank values of 'cost', 'rating', and 'review' for pre-registered cross-sellers It is possible to calculate and select cross-seller companies whose rank average values are within a preset range based on the average values of i, j, and k. For the above-described operation, the 'late period' may be digitized by an administrator to facilitate ranking in advance and input to the O2O platform server 200 . For example, 'review' is pre-classified by the administrator into 5 ranks such as 'very good', 'good', 'average', 'bad', and 'very bad', each with a rank number between 1 and 5 can be set to have

The O2O platform server 200 may transmit a list of selected cross-selling companies to the user terminal 100 or transmit product information of the selected cross-selling companies to the user terminal 100 as a push alarm.

The user terminal 100 may additionally select and purchase a cross-selling company from the list of cross-selling companies, and may generate a purchase completion message and transmit it to the O2O platform server 200 . The O2O platform server may transmit a cross-sell request to the server 300 of the participating company of the cross-seller corresponding to the purchase completion message.

On the other hand, the O2O platform server 200 may store the purchase history of the customer who has completed the purchase as customer database customer information or store it through a separate blockchain platform. The purchase history stored here may be used for follow-up management of future purchase customers.

FIG. 5 is a conceptual diagram specifically explaining the step of controlling the moving progress state in real time according to FIG. 3 .

Referring to FIG. 5 , the O2O platform server 200 collects moving progress images taken using CCTVs or cameras installed at the old address and the new address before moving in real time, and collects the moving progress images as a real-time user. It can be transmitted to the terminal 100 . In this case, the moving progress image may be defined as including all images captured at two or more viewpoints.

The user terminal 100 may provide the user with a user interface capable of inputting a progress instruction regarding the moving service on the basis of the moving image.

For example, the user terminal 100 may display to the user a user interface in which the moving progress image is displayed as a background and the furniture package overlaps the moving progress image in the first area of the moving progress image. The furniture package may include a plurality of preset icons or furniture images in the real form.

The user terminal 100 may receive the user's input of the second area of the moving progress image as a furniture arrangement location on the user interface. For example, the user terminal 100 inputs the second area in such a way that the size of a preset bounding box is adjusted based on the specific location when the user drags a specific location where the furniture is to be placed on the user interface. can receive

The user terminal 100 arranges furniture in the second area by receiving an input in which a user drags and drops an icon or a furniture image selected from a furniture package into the second area, and moves the furniture including the furniture arranged in the second area. The progress image may be captured to generate progress indication data, and the generated progress indication data may be transmitted to the O2O platform server 200 .

The O2O platform server 200 may transmit the progress instruction data to the moving terminal 400 , and the moving terminal 400 may display the moving progress image captured based on the proceeding instruction data. Therefore, the service provider performing the moving service can immediately identify where to place the furniture through the captured moving progress video, and it may be possible to properly arrange the furniture in the identified location in real time. have.

Meanwhile, the user terminal 100 may configure at least some of the furniture images included in the furniture package as actual furniture images. For example, the user terminal 100 generates a real furniture image by capturing real furniture included in one of a plurality of image frames corresponding to a past time in the moving progress image through a bounding box, and the generated real furniture image can be added to the furniture bundle. In particular, since a plurality of image frames corresponding to a past viewpoint may contain images taken from different viewpoints even with the same furniture, it may be possible for a user to obtain a furniture image in a form most suitable for arranging. In this way, when an actual furniture image is registered in a furniture bundle and the user places the actual furniture image in the second area corresponding to the furniture arrangement location, the user can place the furniture that he or she actually uses to easily determine where to place the furniture. Not only that, it is easy to implement so that the user terminal 100 provides the user with an alarm indicating whether the furniture is properly arranged according to the instructions.

In particular, in an embodiment of the present invention, the user terminal 100 captures each real furniture in a plurality of image frames corresponding to a past time point, and synthesizes two or more captured real furniture images with each other to generate a composite image. can In this case, the user terminal 100 may provide the user with an auxiliary interface through which the user can adjust the arrangement shape between two or more actual pieces of furniture in the composite image. Here, in the composite image, two or more real furniture images are synthesized with each other and treated as the same as one piece of furniture in a furniture bundle. For example, a user may generate a composite image by capturing a sofa and the like in image frames corresponding to a past point of view, arranging the captured stand and the like and the sofa appropriately using an auxiliary interface, and then synthesizing the captured image. The user terminal 100 may register the composite image in which the arrangement shape between two or more actual pieces of furniture is adjusted in the furniture package through the auxiliary interface.

Such a composite image can be used when the user wants to instruct the furniture to be arranged together, thereby reducing the hassle of delivering multiple progress instructions and has an efficient advantage in that the arrangement of two or more pieces of furniture can be harmoniously pre-determined.

In addition, the user terminal 100 transmits the progress indication data to the O2O platform server 200 and then receives the moving move in real time through the O2O platform server 200 so that it can be checked whether the furniture is properly arranged according to the instructions. The second region may be monitored in the progress image. In this case, the user terminal 100 may determine whether the similarity is greater than or equal to a preset reference value by comparing the monitored second area with the actual furniture image disposed in the second area in the progress indication data. For example, the user terminal 100 calculates differential pixel values by differentiating the pixel values constituting the monitored second area from the pixel values constituting the second area in which the actual furniture image is disposed in the progress indication data, A value obtained by multiplying an inverse of a sum of the calculated differential pixel values by a proportional constant may be determined as a similarity, and it may be determined whether the determined similarity is greater than or equal to a reference value. In this case, the proportionality constant may be determined in advance as a numerical value that is experimentally calculated with the highest similarity.

When the similarity between the real furniture image arranged in the second area and the second area monitored in real time is equal to or greater than a preset reference value, the user terminal 100 sends an alarm message indicating that the furniture is placed in the second area according to the instruction. It may be displayed to the user or the user terminal 100 may vibrate.

On the other hand, in another form for comparing the similarity, the user terminal 100 extracts a feature point from an actual furniture image registered in a furniture package or learns an actual furniture image using a convolutional neural network (CNN), and the learned real furniture image Furniture corresponding to and may be detected in the second area. For example, the user terminal 100 may detect the furniture corresponding to the real furniture image in the monitored second area using an object detection algorithm using a CNN-based deep learning network (R-CNN, YOLO, etc.). An example of an object detection algorithm is SSD (W. Liu, D. Anguelov, D. Erhan, C. Szegedy, and SE Reed. SSD: single shot multibox detector. CoRR, abs/1512.02325, 2015.).

Therefore, according to an embodiment of the present invention, since the customer monitors the moving image in real time and superimposes the furniture arrangement position on the moving image, the exact location can be instructed to the providers of the moving service directly working in the field. At the same time, you can register your real furniture by capturing it from one of the past time points of the moving video, so it is possible to accurately deliver instructions up to the specific arrangement of the actual furniture (left and right direction, looking point, etc.) can In addition, it is possible to monitor in real time whether the actual furniture is placed in a desired location in real time through an object detection algorithm, and the user can know immediately through an alarm, thereby greatly improving user convenience and improving the quality of moving service.

6 is a conceptual diagram for explaining the cryptocurrency provided by the O2O platform server according to an embodiment.

Referring to FIG. 6 , the O2O platform server 200 generates a cryptocurrency (coin) that can be used like cash as a means of purchasing a product in conjunction with the block chain platform, provides it to the participating company server 300, and manages the details You may.

For example, the participating company can apply for cryptocurrency to the O2O platform server 200 through the participating company server 300, and the O2O platform server 200 transmits the cryptocurrency to the participating company server 300 in advance (the customer's before purchasing the product).

The participating company server 300 may provide cryptocurrency to the user terminal 100 directly to the user terminal 100 or through the O2O platform server 200 as mileage proportional to the customer's purchase performance.

The user terminal 100 may purchase a product related to the moving service provided by the O2O platform server 200 by using the cryptocurrency provided as mileage. To this end, the O2O platform server 200 may generate a personalized wallet for managing cryptocurrency in the user terminal 100 in advance and provide it to the user terminal 100 . In other words, it stores and manages customer’s cryptocurrency usage history by providing individual Wallet service that manages purchase/use performance and cryptocurrency details for each customer, and acquires information on customer preferences or products of interest through storage management history You may. The user terminal 100 can be used by charging cryptocurrency using individually paid individual Wallets.

When the user terminal 100 purchases a product using cryptocurrency through the O2O platform server 200, the O2O platform server 200 calculates a real cash transaction amount corresponding to the purchased product, and the calculated cash transaction amount It is possible to transmit a message requesting payment for the participating company server 300 .

That is, in one embodiment of the present invention, cryptocurrency using a block chain is provided to participating companies in advance to support participating companies to provide cryptocurrency to users in the form of mileage, and customer payment history through cryptocurrency It is possible to efficiently support customer management through the payment of mileage by participating companies by setting them up with each individual participating company after the fact.

7 is a first conceptual diagram for explaining a process in which an O2O platform server performs customer management after a transaction according to an embodiment.

Referring to FIG. 7 , the O2O platform server 200 may support post-management of a customer who has completed a purchase.

Specifically, when the purchase is completed and the customer is provided with various products including the moving agency service, the user terminal 100 accesses the O2O platform server 200 to record reviews and ratings for participating companies that provided the product. and can log in. At this time, the O2O platform server 200 determines whether the customer is a registered user by verifying customer information through a public certificate in the login process, and also determines whether the customer is a buyer based on the purchase history recorded in the block chain platform. have.

That is, the O2O platform server 200 uses electronic means including an accredited authentication technology (or block chain) to authenticate whether a customer is registered in the O2O platform server 200, and purchase history recorded in the block chain platform. The credibility of product reviews can be increased by blocking false user reviews and ratings by two-factor authentication that additionally authenticates whether or not a customer is a purchasing customer based on . For example, as the primary authentication of two-factor authentication, it is possible to exclude the act of accessing by stealing another person's ID (ID) in the process of accessing a block chain network that cannot be forged or tampered with. The second step of the two-factor authentication is to verify whether the person writing the review has a history of purchasing or using the product. For example, when a customer clicks the menu to write a product review, the customer's purchase/use history of the product stored in the blockchain platform server is called. If the person trying to write a product review does not have a history of using the product, writing a product review is blocked.

When the two-factor authentication is completed, the user terminal 100 transmits reviews, ratings, etc. to the O2O platform server 200, and the O2O platform server 200 records them for each participating company, and the corresponding participating company server ( 300) to be synchronized with the reviews and ratings recorded in the participating company server 300 .

When a customer writes a product review, customer loyalty can be increased by rewarding mileage (eg, providing blockchain coins, etc.). For example, when customer reviews and ratings are stored in the O2O platform server 200, the O2O platform server 200 interworks with the blockchain platform server to issue a cryptocurrency, and transfers the issued cryptocurrency to the user terminal 100. can be provided to At this time, the cryptocurrency details provided to the user terminal 100 may be recorded in the blockchain platform server.

In addition, O2O subscription customers certified through Contents Management System technology utilize media including text, video, and photos to provide various moving-related contents to the O2O platform server 200 through the user terminal 100 and the O2O platform server 200 may use and provide the provided content to the user terminal 100 of another customer.

8 is a second conceptual diagram for explaining a process in which the O2O platform server performs customer management after a transaction according to an embodiment.

The O2O platform server 200 may induce additional purchases by providing information on subsequent products to the user terminal 100 of a customer who has purchased a moving related product. That is, it is possible to induce maintenance and repurchase of products with experience and additional purchases for products with no experience of use.

Referring to FIG. 8 , the O2O platform server 200 accumulates, as transaction information, purchase histories of purchasing products provided by the user terminal 100 from the O2O platform server 200, and purchases history big based on the purchase history. You can organize your data. Here, the big data may be stored in a storage inside the O2O platform server 200 or a separately configured distributed storage server.

The O2O platform server 200 may determine optimal target marketing data based on the configured purchase history big data. When comparing and analyzing customers' purchasing behavior, the O2O platform server 200 may analyze customer information by a big data analysis algorithm that analyzes the optimal marketing timing and marketing method for moving-related products and products with a high purchase rate.

For example, the O2O platform server 200 provides a correlation between the purchase history and user information (age, occupation, real estate price corresponding to the existing address and new address to be moved) of the buyer who purchased the product through the purchase history big data and the purchase history. may be determined, select participating companies to induce new purchases according to the determined relevance, and provide products provided by the selected participating companies to the user terminal 100 . At this time, the O2O platform server 200 determines the difference period between the moving date and the purchase decision date confirmed through the purchase history, and pops up the user terminal 100 in which the determined difference period and the moving date corresponding to the determined difference period are entered. can be displayed to the user as an alarm of That is, the user terminal 100 may induce purchase at an optimal timing by displaying an alarm in the form of a pop-up to the user at a point similar to the purchase time based on the moving date of the existing purchasers.

In this case, the O2O platform server 200 may determine a product that the customer has not previously purchased through the customer's purchase history big data, and provide the determined product to the user terminal 100 as product information for additional purchase.

In summary, the O2O platform server 200 cross-compares the purchase histories of several customers to discover additional demand, and compares and analyzes the customer's taste according to the transaction type analysis and the service point of time, place, and purpose centered on the optimal At any point in time, it may trigger a new purchase or repurchase of the customer.

9 is a diagram exemplarily showing a hardware configuration of an O2O platform server according to an embodiment.

Referring to FIG. 9 , the O2O platform server 200 includes at least one processor 110 ; and a memory for storing instructions instructing the at least one processor 110 to perform at least one operation.

Here, the at least one processor 110 may mean a central processing unit (CPU), a graphics processing unit (GPU), or a dedicated processor on which methods according to embodiments of the present invention are performed. can Each of the memory 120 and the storage device 160 may be configured as at least one of a volatile storage medium and a non-volatile storage medium. For example, the memory 120 may be configured as at least one of a read only memory (ROM) and a random access memory (RAM).

In addition, the O2O platform server 200 may include a transceiver 130 for performing communication through a wireless network. In addition, the O2O platform server 200 may further include an input interface device 140 , an output interface device 150 , a storage device 160 , and the like. Each of the components included in the O2O platform server 200 may be connected by a bus 170 to communicate with each other.

The at least one operation may include the operation of the O2O platform server 200 described with reference to FIGS. 1 to 8 .

In addition, although the components of the O2O platform server 200 have been described with reference to FIG. 9 , the components described with reference to FIG. 9 are not limited thereto, and the components described with reference to FIG. 9 are components of the user terminal 100 and the participating company server 300 . may be interpreted as

If the system for providing an O2O-based comprehensive moving service using the block chain according to the present invention is utilized, the following are also possible. For example, it is possible to provide service transfer management by providing moving information. Based on the address change service, the service provided mainly in the existing residence can be maintained. Target companies may include financial institutions, telecommunication companies, delivery services (newspapers, magazines, lactobacillus drinks, etc.), and maintenance and repair of water purifiers. This has the effect of resolving the inconvenience caused by service interruption during the moving process (customer's point of view) and retaining subscribers (service provider's point of view).

In addition, it is possible to create a demand for replacement of services and household durable goods in the event of a move. You can propose a new product replacement that reflects the customer's age, household appliances, and replacement demand for durable household goods, and execute related activities in the moving planning stage before moving.

In addition, it is possible to provide a settlement support service together with the acting director. For example, it can perform services related to life safety, such as cleaning, disinfection, and resolution of sick house syndrome at the new address to be moved. Settlement support services can be provided for single-person households and newly independent households, for households who are worried about adjusting to a new living environment.

In addition, it is possible to provide local specialized services (connected with local governments). For example, by providing services to help newly relocating households settle in an area with a declining population, such as rural areas or rural areas, at an early stage, it is possible to support motivation for long-term residence by providing information such as information on living convenience services in the moving area. .

According to the present invention, an end-to-end ('End-to-End') service is provided that encompasses all stages before and after moving, rather than simply connecting a moving company to a moving customer, and customers can use products in various fields. Target marketing based on big data is possible by accumulating and analyzing data derived from the process of using can greatly improve customer satisfaction with moving service.

The methods according to the present invention may be implemented in the form of program instructions that can be executed by various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions recorded on the computer-readable medium may be specially designed and configured for the present invention, or may be known and available to those skilled in the art of computer software.

Examples of computer-readable media may include hardware devices specially configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. Examples of program instructions may include not only machine language codes such as those generated by a compiler, but also high-level language codes that can be executed by a computer using an interpreter or the like. The hardware device described above may be configured to operate as at least one software module to perform the operations of the present invention, and vice versa.

In addition, the above-described method or apparatus may be implemented by combining all or part of its configuration or function, or may be implemented separately.

Although the above has been described with reference to the preferred embodiments of the present invention, those skilled in the art can variously modify and change the present invention within the scope without departing from the spirit and scope of the present invention as set forth in the claims below. You will understand that it can be done.

100: user terminal 200: O2O platform server
300: participating company server

Claims (8)

It is a system to provide a comprehensive moving service based on O2O (offline to online) using blockchain.
Access the O2O platform server, search for information on various products required for the moving preparation stage, moving execution stage, and post-moving stage provided by the O2O platform server, and send a purchase request message for the product to the O2O platform server transmitting user terminal;
a participating company server registered in the O2O platform server and providing information about the product to the O2O platform server; and
and the O2O platform server that supports the purchase of the product and performs customer management by relaying between the user terminal and the participating company server,
The product is
intangible financial services, real estate brokerage and information provision services, and interior services, tangible household appliances, and interior goods required in the moving preparation stage;
a moving agency service, a transfer or change service of a communication service, a delivery service, a cleaning service, and a relocation installation service necessary in the moving implementation step; and
Including housewarming support service, catering service, home care service, settlement support service, delivery service, and maintenance service required in the post-moving stage,
The O2O platform server,
The participating company that receives a moving service request including the existing address for moving, the new address of the moving place, the amount to be moved, and the moving date from the user terminal, and provides the moving service request for the moving service request sent to the server,
A plurality of photo images taken at a place corresponding to the existing address are received from the user terminal as the quantity to be moved,
The user terminal is
Receiving the moving progress image taken using a plurality of CCTVs or cameras installed in places corresponding to the old address and the new address from the O2O platform server in real time,
With the moving progress image as a background, a user interface in which a furniture package is displayed in a first area of the moving progress image is displayed to the user;
receiving, from the user, an input of dragging and dropping the actual furniture image selected from the furniture package to a second area corresponding to a furniture arrangement position of the moving progress image;
The moving progress image including the actual furniture image disposed in the second area is captured to generate progress indication data, and the progress indication data is transmitted to the O2O platform server,
The real furniture image is generated by capturing the real furniture included in at least one of a plurality of image frames corresponding to the past time in the moving progress image through a bounding box,
The furniture package includes a composite image generated by synthesizing two or more real furniture images with each other,
The system, wherein the user terminal provides the user with an auxiliary interface through which the user can adjust the arrangement shape between the two or more actual pieces of furniture included in the composite image. In claim 1,
The O2O platform server,
In conjunction with the participating company server, the participating company is registered in the participant database of the internal storage, and customer information stored in the customer information database of the participating company server corresponding to the registered participating company and the customer database of the O2O platform server is displayed in real time Two-way synchronization, the system. In claim 2,
The O2O platform server,
receiving a user subscription request including user information from the user terminal, and comparing the user information with the customer information stored in the customer database;
As a result of comparison, when at least one piece of preset information matches each other, the customer information is updated using the user information, and when the at least one piece of information does not match, the customer information is newly created using the user information. , system. delete ◈Claim 5 was abandoned when paying the registration fee.◈ In claim 1,
The O2O platform server,
Receives a quote from the participating company server that provides the moving agency service, selects recommended participating companies based on the quote, and transmits a list of selected recommended participating companies to the user terminal. ◈Claim 6 was abandoned when paying the registration fee.◈ In claim 5,
The O2O platform server,
After the purchase of the product provided by the moving agency selected by the user terminal from the list of recommended participating companies is completed,
A system for selecting cross-selling companies from among the remaining participating companies except for the participating companies that provide the moving agency service, and transmitting a list of the selected cross-selling companies to the user terminal. ◈Claim 7 was abandoned when paying the registration fee.◈ In claim 6,
The O2O platform server,
The user terminal determines the selection criteria that have influenced the selection of the moving agency from the list of recommended participating companies, and selects the cross-selling companies based on the determined selection criteria. delete

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