KR101566220B1 - Advertising method using smart display - Google Patents

Abstract

According to an aspect of the present invention, there is provided an advertisement method using a smart display, comprising: a content receiving step of receiving a calling code combined with a moving image and a moving image; an advertisement calling step of requesting an advertisement for a selected destination of the advertisement to the server; And an advertisement loading step of displaying the transmitted advertisement on a screen, wherein the content receiving step includes an object layer in which at least one or more overlapped objects are combined in an area where an advertisement object is located in a frame, Receive the invocation code bound to the layer.

Description

[0001] ADVERTISING METHOD USING SMART DISPLAY [0002]

The present invention relates to an advertising method using a smart display, and more particularly, to an advertisement method using a smart display having an advertisement receiving module.

As digital-based digital TV technology has been developed and commercialized in existing analog broadcasting, it is possible to use various types of digital media such as real-time broadcast, COD (Contents on Demand), game Content services can be provided to users.

An example of providing content service using the Internet network is IPTV (Internet Protocol TV). IPTV refers to the transmission of various information services, video contents, and broadcasts using a broadband internet network and providing them to the user's television.

In recent years, the concept of broadband TV, web TV, etc. has been suggested as a form of network TV that has advanced further in IPTV. Unlike the conventional IPTV, a broadband TV or a web TV has a plurality of content providers. Users access the servers of a plurality of content providers individually to transmit various contents such as VOD, game, Can be provided.

In this way, when a user wishes to display goods displayed on the screen, food, etc. in view of broadcasting or viewing various contents, there is an inconvenience to search for and search for goods using the Internet or the like after the broadcasting or broadcasting ends.

[Related Technical Literature]

1. The smartphone advertisement application displays the telephone number selected by the advertiser when the advertisement is displayed on the smartphone according to the time and the method selected by the user, and when the user clicks the call button, (Patent Application No. 10-2012-0033304), which discloses a method and apparatus for identifying a user,

2. Method for managing advertisement exposure of smartphone and method for managing advertisement exposure in smart phone and storage media for applications thereof (Patent Application No. 10-2011-0107726)

It is an object of the present invention to provide an advertisement method using a smart display that provides an advertisement for an advertisement object displayed on a screen while watching a moving picture using a smart device have.

According to an aspect of the present invention, there is provided an advertisement method using a smart display, comprising: a content receiving step of receiving a calling code combined with a moving image and a moving image; an advertisement calling step of requesting an advertisement for a selected destination of the advertisement to the server; And an advertisement loading step of displaying the transmitted advertisement on a screen, wherein the content receiving step includes an object layer in which at least one or more overlapped objects are combined in an area where an advertisement object is located in a frame, Receive the invocation code bound to the layer.

The advertisement calling step may include a layer selecting step of selecting at least one of the overlapped object layers.

In addition, when the region in which the object layers are overlapped is selected, the advertisement calling step may call the advertisement by identifying the code coupled to the object layer located at the highest position.

In addition, the advertisement calling step may call an advertisement by identifying a code combined with all of the overlapped object layers at a selected point when the overlapped area of the object layers is selected.

The advertisement calling step may include a step of determining a ratio of the overlapping portion occupied by the entire area of the object layer when the overlapped region of the object layers is selected, So that the advertisement can be called.

In addition, the advertisement calling step may include a step of determining a ratio of the overlapped portion occupied by the entire area of the object layer when the overlapped region of the object layers is selected, It is possible to select the layer and identify the code combined with the selected object layer to call the advertisement.

In addition, the advertisement calling step may include a step of determining a ratio of the overlapped portion occupied by the entire area of the object layer when the overlapped region of the object layers is selected, wherein the overlapped portion overlaps the object layer having the largest occupied ratio An object layer having a ratio over the entire area of a predetermined range or more may be selected, and a code coupled to the selected object layer may be identified to call the advertisement.

The content receiving step may receive a first object layer for calling an advertisement for a product, and a second object layer for overlapping the first object layer and calling an advertisement for a service.

In addition, when the overlapping portion of the first object layer and the second object layer is selected, the advertisement calling step calls both the advertisement combined with the first object layer and the advertisement combined with the second object layer .

The advertisement calling step may also include a code recognition step of identifying a calling code coupled to the selected object layer.

In addition, the advertisement calling step may further include a code transmitting step of transmitting the recognized calling code to the server to request an advertisement.

In addition, the advertisement calling step may include an advertisement searching step of searching the server for advertisement data linked to the calling code.

In addition, the advertisement loading step may combine the advertisement data in the advertisement image to form an advertisement window.

In addition, the advertising method using the smart display may further include a screen capture step of storing a frame displayed on the screen as an image, the screen capture step may generate an image, and the object layer may be combined with the image and stored .

In addition, the screen capturing step may combine and store a calling code for calling an advertisement in the object layer.

Further, the advertising method using the smart display is performed before the content receiving step, and further includes a code combining step of combining a calling code with a moving picture. The advertising method includes a step of recognizing an advertisement object included in the moving image, And a code combining step of inserting the calling code into an object layer. The advertisement method according to claim 1, wherein the object layer is an object layer.

In the object layer generation step, a plurality of object layers are combined into one frame, and some object layers can be superposed on the frame.

The object layer generation step may generate a first object layer for a product and a second object layer for a service, and may arrange the first object layer and the second object layer in an overlapping manner.

As described above, according to the present invention, an advertisement for an advertisement object displayed on a screen during watching a moving image can be received by a server and displayed on a screen.

1 is a configuration diagram illustrating an advertisement system using a smart display according to a first embodiment of the present invention.
2 is a configuration diagram of a smart display according to a first embodiment of the present invention.
3 is a flowchart illustrating an advertisement method using a smart display according to the first embodiment of the present invention.
4A and 4B are diagrams showing an object layer combined with a frame and a frame.
5A and 5B are views showing a smart display according to the first embodiment.
6 is a configuration diagram of a smart display according to a second embodiment of the present invention.
7 is a flowchart illustrating an advertisement method using a smart display according to a second embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings so that those skilled in the art can easily carry out the present invention. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein.

1 is a configuration diagram illustrating an advertisement system using a smart display according to an embodiment of the present invention.

Referring to FIG. 1, an advertisement system 101 using a smart display includes a smart display 10, a remote controller 40, a smart mobile device 50, a broadcast communication network 60, and a server 30.

In the present invention, the smart display 10 refers to a device capable of transmitting and receiving video and data information through a wired / wireless communication network and displaying a moving picture on a screen, and includes a smart TV. The smart display 10 is formed as a separate type of set-top box 20 having a separate set-top box (STB) and performs transmission / reception of video data through the broadcasting communication network 60, or is formed integrally with the set- It is possible to transmit and receive video data without the set-top box 20. [

The broadcast communication network 60 is a wired or wireless backbone network for transmitting broadcast contents or moving picture contents by a large-capacity, long-distance voice and data service, and may be a wired or wireless Internet.

The server 30 is a repository for storing contents, and provides contents to the broadcasting communication network. The server stores various kinds of contents such as a drama, an entertainment program, and a movie.

The remote controller 40 is a tool for inputting a signal to the smart display 10 when the smart display 10 is composed of a TV. The remote controller 40 communicates infrared communication with the smart display 10 and the set-top box 20 through communication.

The smart mobile device 50 is composed of a smart phone, a tablet PC, and the like and transmits and receives signals to and from the smart display 10 by short-distance communication. The smart mobile device 50 can exchange signals with the smart display 10 through wireless communication such as bluetooth, WiFi, and infrared communication. The same screen may be displayed in synchronization with the smart mobile device 50. In this case, when the smart mobile device 50 is touched, a signal for selecting the smart screen is input to the smart display.

2 is a configuration diagram of a smart display according to a first embodiment of the present invention.

2, the smart display 10 includes an input unit 11, an output unit 12, a control unit 13, a communication unit 17, and a storage unit 18.

The input unit 11 receives an external command to generate an electric signal, and the command can be generated by the remote controller 40, the motion, the touch panel, and the smart mobile device 50. [ The input unit 11 includes a remote control receiving module 11a, a motion recognition module 11b, and a short distance communication module 11c. The remote control receiver 11a receives a signal through infrared communication with the remote controller 40. The remote controller 40 can receive a signal by clicking a button provided on the remote controller 40. [ In addition, when the remote controller 40 generates a cursor on the screen and the cursor of the screen moves according to the operation of the remote controller, a signal can be inputted by clicking the icon displayed on the screen according to the movement of the cursor.

The motion recognition module 11b includes a camera and a motion sensor. When the user performs a predetermined operation, the motion recognition module 11b recognizes the motion and receives the motion signal as an input signal. For example, when a user performs an action such as pointing an object displayed on the screen with a finger, or taking a motion of holding an object with a finger, the motion sensor recognizes it and accepts it as an input signal.

The short range communication module 11c is for communicating with the smart mobile device 50 and transmits the screen implemented in the smart display device 10 to the smart mobile device 50 or input to the touch panel of the smart mobile device 50 Lt; / RTI > signal.

The output unit 12 decodes the broadcast signal to display it as an image. The output unit 12 also displays a moving image stored in the external server as an image or a character or icon on the screen.

The control unit 13 receives the signal from the input unit 11 and controls the screen, and displays the image and information on the screen through the output unit 12. The control unit 13 includes a content receiving module 13a, an advertisement calling module 13b, an advertisement receiving module 13c, and an advertisement loading module 13d.

The content receiving module 13a receives the calling code combined with the moving picture data together with the moving picture data, and temporarily stores the transmitted moving picture data and the calling code. The content receiving module 13a may receive the content in a streaming manner or in a downloading manner.

The contents receiving module 13a receives the contents including the object layer and the calling code combined with the moving picture data together with the moving picture data. In the moving picture data, the object layer and the calling code are combined after being photographed, and the object layer and the calling code are transmitted together with the moving picture data.

Software is used to identify an advertisement object included in the moving picture and couples the calling code for calling the advertisement data for the advertisement object to the contents. The calling code includes information about the advertisement object and information about the advertisement, and may be composed of one kind of metadata.

As shown in FIG. 4A, the calling code is combined with an object layer 81 formed in an area where an advertisement object is located in a frame. The object layer 81 generates a signal when selected, and acts as an invisible icon formed transparently. At least one of the object layers 81 is stacked and stacked, and a part of the object layers 81 are laterally spaced and arranged in parallel in the same plane. Also, a plurality of object layers 81 may be stacked in a frame. The content receiving module 13a receives the overlapping object layer and the call tag coupled to the object layer together.

The object layer 81 may include a first object layer combined with an advertisement object and a second object layer coupled to an advertisement object composed of a service. Accordingly, the first object layer calls an advertisement for a product, and the second object layer can call an advertisement for a service. The content receiving module 13a receives the first object layer and the second object layer superimposed on the first object layer.

The first object layer and the second object layer are overlapped. The second object layer for the service is formed in a relatively large area, and the first object layer for the product is formed in a narrow area. Accordingly, advertisement information about goods and services can be provided together in the same area of the screen. By arranging the first object layer and the second object layer 81 so as to overlap with each other, the user can set the first object layer or the second object layer You can also choose.

The advertisement calling module 13b recognizes the calling code coupled to the selected object layer and sends a calling code to the server 30 to request an advertisement from the server. The advertisement calling module 13b identifies the calling code and generates an advertisement request signal when the object layer is clicked.

The object layer 81 functions as an invisible icon and generates a signal when the object layer 81 is clicked. The advertisement calling module 13b identifies the calling code and transmits the calling code when the object layer 81 is clicked.

The advertisement calling module 13b selects an object layer located at the top of the overlapped object layer 81 when the area where the object layers are overlapped is selected and identifies the code coupled to the object layer located at the top, can do.

In addition, the advertisement calling module 13b can call the advertisement by identifying the code combined with all of the overlapped object layers 81 at the selected point when the overlapping region of the object layers 81 is selected.

The advertisement calling module 13b determines the ratio of the overlapped portion occupied by the entire area of the object layer 81 when the overlapped region of the object layers 81 is selected, It is possible to identify the code associated with the largest object layer 81 and invoke the advertisement.

The advertisement calling module 13b determines the ratio of the overlapped portion in the entire area of the object layer 81 when the overlapped region of the object layers 81 is selected, It is possible to select an object layer 81 having a ratio that occupies a predetermined range or more and identify a code coupled to the selected object layer 81 to call an advertisement. Here, the predetermined range may be 30% to 50%.

The advertisement calling module 13b determines the ratio of the overlapped portion occupied by the entire area of the object layer 81 when the overlapped region of the object layers 81 is selected, An advertisement can be called by identifying an object layer 81 having a ratio of a portion overlapping the largest object layer 81 with the entire area to a predetermined range or more and identifying a code coupled to the selected object layer 81.

The advertisement calling module 13b includes a layer selection unit, a code recognition unit, and a code transmission unit. As shown in FIG. 4B, when an area in which the object layers 81 are superimposed is selected, the layer selection unit can select the object layer located at the top of the layered object layers 81. The layer selection unit 81 may also select all of the overlapped object layers at the selected point. When all layered object layers are selected by the layer selection unit, the advertisement calling module 13b simultaneously calls a plurality of advertisements. In particular, when a first object layer for a product and a second object layer for a service are overlapped, an advertisement for a product and an advertisement for a shop that sells a product can be simultaneously called.

In addition, the layer selection unit can select only the object layer 81 having the largest occupation ratio of the overlapped portion by judging the ratio of the overlapped portion in the entire area of the object layer 81. [

Also, the layer selection unit can select only the object layer 81 having a ratio of the overlapping portion occupying the entire area to a predetermined range or more by judging the ratio of the overlapped portion in the entire area of the object layer 81, May range from 30% to 50%.

In addition, the layer selection unit determines the ratio of the overlapping portion in the entire area of the object layer 81, and determines whether the ratio of the overlapping portion of the overlapped portion with the object layer 81, It is possible to select the object layers 81 having a range larger than the range.

The code recognition unit identifies the code associated with the selected advertisement object. When a user clicks an advertisement object displayed on the screen using a remote controller, a wireless mouse, or the like, the calling code is activated. The code recognition unit identifies the activated code.

The code transmission unit transmits the recognized calling code to the server 30 using the communication network to request the advertisement data. The server 30 stores an advertisement list for an advertisement target included in the content, and a code for identifying and calling the advertisement is combined in each advertisement list. When the calling code corresponding to the code combined with the advertisement data is transmitted, the corresponding advertisement is retrieved and transmitted to the smart display.

The advertisement receiving module 13c receives the advertisement transmitted from the server 30 and temporarily stores the advertisement. The advertisement data may be transmitted in the form of an advertisement window to be displayed on the screen, and may be transmitted in the form of image data and advertisement target information data.

The advertisement data includes information about an image and an advertisement object. The advertisement target information may include a trademark, a price, a lowest price, a sales website, and the like. The advertisement data may be in the form of an advertisement window displayed on the screen, and may be in the form of a table including the image and the advertisement object information. The content includes a plurality of advertisement objects, and a plurality of pieces of advertisement data are combined with a calling code for each product.

The advertisement loading module 13d displays the advertisement received from the server 30 on the screen. The advertisement loading module 13d may form an advertisement window 82 on the screen and display an advertisement on the advertisement window 82 as shown in FIG. 4B. An area 83 can be formed and an advertisement can be displayed in the advertisement display area 83.

The advertisement loading module 13d includes an advertisement window creating unit and the advertisement window creating unit creates an advertisement window 82 to be displayed on the screen by using the advertisement data including the image and information of the advertisement target. However, if the advertisement data is transmitted in the form of an advertisement window, the advertisement window creation unit may be omitted. In the advertisement window 82, an icon linked with a web site can be displayed so that the web site can be moved to a web site selling the advertisement target, and an icon linked with a price comparison web site for providing a price comparison with the advertisement target is displayed .

The advertisement loading module 13d can create the advertisement window 82 at a designated position such as the upper edge of the screen, and can create the advertisement window 82 at a position adjacent to the advertisement target. Once the advertisement window 82 is created, even if the first clicked frame disappears from the screen, the advertisement window 82 remains on the screen and remains in the created position. Meanwhile, when the advertisement window 82 is created, the advertisement loading module 13d can pause the screen and save the screen from the stop.

The advertisement loading module 13d causes the advertisement window 82 to disappear when the cancel icon displayed on the advertisement window 82 is clicked. If the cancel icon is clicked, the advertisement loading module 13d can reproduce the paused screen from the frame after the stored stop and provide it to the user.

In addition, the advertisement loading module 13d may further include a detailed information loading unit for providing detailed information about the advertisement target. When the displayed advertisement is selected, the detailed information loading unit requests detailed information about the advertisement target to the server and displays it on the screen. The detailed information includes various images about the advertisement target and the material, size, do.

The communication unit 17 can receive detailed information on the advertisement target using the wired / wireless communication network. Further, the communication unit 17 transmits the order and payment information through the wired / wireless communication network.

The storage unit 18 provides advertisement information, a list of searched advertisement targets, and a place to store the image of the advertisement target.

As described above, according to the present embodiment, the moving picture data and the calling code are transmitted to the smart display, the calling code coupled to the frame is identified, and the advertisement data is requested and received from the server, Can be displayed.

3 is a flowchart illustrating an advertisement method using a smart display according to the first embodiment of the present invention.

Referring to FIG. 3, the advertisement method using the smart display according to the present embodiment includes a content receiving step (S101) of receiving a calling code combined with a moving image and a moving image, a request An advertisement calling step S102, an advertisement receiving step S103 for receiving an advertisement from the server 30, and an advertisement loading step S104 for displaying the called advertisement on the screen.

The content receiving step (S101) receives the calling code combined with the moving picture data together with the moving picture data, and temporarily stores the transmitted moving picture data and the calling code.

The contents include video data and advertisement data. In an area where the advertisement object is located in the moving picture data, an object layer is combined. In the object layer, a calling code including information about the advertisement object and advertisement is combined.

The object layer 81 generates a signal when selected, and acts as an invisible icon formed transparently. At least one of the object layers 81 is stacked and stacked, and a part of the object layers 81 are laterally spaced and arranged in parallel in the same plane. Also, a plurality of object layers 81 may be stacked in a frame. The content receiving module 13a receives the first object layer and the second object layer together.

The object layer 81 may include a first object layer combined with an advertisement object and a second object layer coupled to an advertisement object composed of a service. Accordingly, the first object layer calls an advertisement for a product, and the second object layer can call an advertisement for a service. The content receiving step (S101) receives the first object layer and the second object layer superimposed on the first object layer.

The first object layer and the second object layer are overlapped. The second object layer for the service is formed in a relatively large area, and the first object layer for the product is formed in a narrow area. Accordingly, advertisement information about goods and services can be provided together in the same area of the screen. By arranging the first object layer and the second object layer 81 so as to overlap with each other, the user can set the first object layer or the second object layer You can also choose.

The advertisement calling step (S102) recognizes the calling code coupled to the object layer of the selected frame and sends the calling code to the server.

As shown in FIG. 4A, an object layer 81 for generating a signal is coupled to an area where an advertisement object is located in a frame. The object layer 81 functions as an invisible icon and generates a signal when the object layer is clicked. The advertisement calling step (S102) identifies the calling code and transmits the calling code when the object layer is clicked.

The advertisement calling step (S102) selects an object layer located at the top of the overlapped object layer (81) when the area where the object layers are overlapped is selected, identifies the code combined with the object layer located at the top, can do.

In addition, the advertisement calling step (S102) may invoke the advertisement by identifying the code combined with all of the overlapped object layers 81 at the selected point when the overlapped area of the object layers 81 is selected.

In the advertisement calling step S102, when a region in which the object layers 81 are overlapped is selected, the ratio of the overlapping portion in the entire area of the object layer 81 is determined, It is possible to identify the code associated with the largest object layer 81 and invoke the advertisement.

In the advertisement calling step S102, when the overlapping area of the object layers 81 is selected, the ratio of the overlapped part in the entire area of the object layer 81 is determined, It is possible to select an object layer 81 having a ratio that occupies a predetermined range or more and identify a code coupled to the selected object layer 81 to call an advertisement. Here, the predetermined range may be 30% to 50%.

In the advertisement calling step S102, when a region in which the object layers 81 are overlapped is selected, the ratio of the overlapping portion in the entire area of the object layer 81 is determined, An advertisement can be called by identifying an object layer 81 having a ratio of a portion overlapping the largest object layer 81 with the entire area to a predetermined range or more and identifying a code coupled to the selected object layer 81.

The advertisement calling step (S102) includes a layer selecting step of selecting at least one of the superposed layers, a code recognition step of identifying a calling code coupled to the selected object layer, and an advertisement searching step of searching for advertisement data .

The advertisement calling step S102 includes a code recognition step of identifying the calling code coupled to the selected area and a code transmission step of transmitting the recognized calling code to the server 30 and a step of transmitting the advertisement data linked to the calling code to the server 30 ) Of the user.

The code recognition step identifies the code associated with the selected advertisement target. When a user clicks an advertisement object displayed on the screen using a remote controller, a wireless mouse, or the like, the calling code is activated. In the code recognition step, the activated code is identified. The code transmission step transmits the recognized calling code to the server 30 using the communication network to request the advertisement data

The advertisement searching step searches the server 30 for advertisement data corresponding to the activated calling code. The server 30 stores an advertisement list for an advertisement target included in the content, and a code for identifying and calling the advertisement is combined in each advertisement list. When the calling code corresponding to the code combined with the advertisement data is transmitted, the corresponding advertisement is retrieved and transmitted to the smart display.

The advertisement receiving step (S103) receives and stores the advertisement data from the server (30). The advertisement may be transmitted in the form of advertisement window data to be displayed on the screen, and may be transmitted in the form of data including the image and the advertisement target information.

The advertisement loading step (S104) displays an advertisement linked to the advertisement target code on the screen according to the list of the advertisement targets searched. 5A, the advertisement loading step S104 may form an advertisement window 82 on the screen and display an advertisement on the advertisement window 82. As shown in FIG. 5B, An area 83 can be formed and an advertisement can be displayed in the advertisement display area 83.

The advertisement loading step S104 includes an advertisement window creation step, and the advertisement window creation step creates an advertisement window to be displayed on the screen by using the advertisement data including the image and the advertisement target information. However, if the advertisement data is transmitted in the form of an advertisement window, the advertisement window creation step may be omitted.

In the advertisement loading step S104, when the advertisement window is created, the screen can be temporarily stopped and the screen can be saved from the stop. The advertisement loading step S104 causes the advertisement window 82 to disappear when the cancel icon displayed on the advertisement window 82 is clicked. If the cancel icon is clicked on the advertisement loading step (S104), the paused screen can be reproduced from the frame after the stored stop and provided to the user.

In addition, the advertisement loading step S104 may further include a detailed information loading step of providing detailed information on the advertisement target. In the detailed information loading step, when the displayed advertisement is selected, detailed information about the advertisement target is requested to the server 30, and the detailed information is received and displayed on the screen. The detailed information includes various images about the advertisement target, And the like.

6 is a configuration diagram of a smart display according to a second embodiment of the present invention.

6, the smart display 10 includes an input unit 11, an output unit 12, a control unit 15, a communication unit 17, and a storage unit 18.

Since the smart display 10 according to the present embodiment has the same structure as the smart display 10 according to the first embodiment except for the configuration of the controller 15, a duplicated description of the same structure will be omitted.

The control unit 15 receives the signal from the input unit 11 and controls the screen, and displays the image and information on the screen through the output unit 12. The control unit 15 includes a content receiving module 15a, a screen capture module 15b, an advertisement calling module 15c, an advertisement receiving module 15d, and an advertisement loading module 15e.

The content receiving module 15a receives the calling code combined with the moving picture data together with the moving picture data, and temporarily stores the transmitted moving picture data and the calling code.

The moving picture data is combined with the calling code after being photographed, and the calling code is combined and transmitted together with each frame constituting the moving picture. Software is used to identify an advertisement object contained in the moving image and couples the calling code for calling the advertisement data for the advertisement object to the object layer in which the advertisement object is located.

The screen capture module 15b stores the frame displayed on the screen as an image. The screen capture module 15b combines and stores an object layer that generates an image and generates a signal in an area where an advertisement object exists in the image. The object layer is coupled to the initially transmitted frame and stores the object layer together with the image. Accordingly, a signal can be generated by clicking an advertisement target in the image.

In addition, the screen capture module 15b combines and stores the call code in the object layer. Accordingly, when the advertisement object is clicked, the calling code can be recognized and a signal can be generated.

The advertisement calling module 15c recognizes the calling code coupled to the selected object layer when the advertisement object is selected in the image and transmits the calling code to the server. The advertisement calling module 15c includes a code recognition unit and a code transmission unit. The code recognition unit identifies the code associated with the selected advertisement object. When a user clicks an advertisement object displayed on the screen using a remote controller, a wireless mouse, or the like, the calling code is activated. The code recognition unit identifies the activated code.

The code transmission unit transmits the recognized calling code to the server using a communication network to request the advertisement data. The server stores an advertisement list for an advertisement target included in the content, and a code for identifying and calling the advertisement is combined in each advertisement list. When the calling code corresponding to the code combined with the advertisement data is transmitted, the corresponding advertisement is retrieved and transmitted to the smart display.

The advertisement receiving module 15d receives and temporarily stores the advertisement transmitted from the server. The advertisement may be transmitted in the form of advertisement window data to be displayed on the screen, and may be transmitted in the form of data including the image and the advertisement target information.

The advertisement loading module 15e displays an advertisement linked to the advertisement target code on the screen according to the list of the searched advertisement targets. The advertisement loading module 15e includes an advertisement window creating unit, and the advertisement window creating unit creates an advertisement window to be displayed on the screen by using the advertisement data including the image and the advertisement target information. However, if the advertisement data is transmitted in the form of an advertisement window, the advertisement window creation unit may be omitted. The advertisement window may display an icon linked with the website so that the user can go to the website selling the advertisement target, and an icon linked with the price comparison website for providing the price comparison with the advertisement target may be displayed.

The advertisement loading module 15e can create an advertisement window at a designated position such as the lower edge of the screen, and can create the advertisement window at a position adjacent to the advertisement target. Once an advertisement window is created, even if the first clicked frame disappears from the screen, the advertisement window remains on the screen and remains in the created location. The advertisement loading module 15e causes the advertisement window to disappear when the cancel icon located in the advertisement window is clicked.

In addition, the advertisement loading module 15e may further include a detailed information loading unit for providing detailed information on the advertisement target. When the displayed advertisement is selected, the detailed information loading unit requests detailed information about the advertisement target to the server and displays it on the screen. The detailed information includes various images about the advertisement target and the material, size, do.

7 is a flowchart illustrating an advertisement method using a smart display according to a second embodiment of the present invention.

Referring to FIG. 7, the advertisement method using the smart display according to the present embodiment includes an advertisement combining step (S201) of combining advertisement data with a moving picture, a content receiving step (S202 (S203) of storing a moving picture as an image, an advertisement calling step (S204) of calling an advertisement targeted for advertisement selected from the transmitted contents, and an advertisement loading step (S205) of displaying the called advertisement on the screen ).

The advertisement combination step (S201) is performed before the content reception step (S202), recognizes the advertisement object in the photographed moving image, creates the object layer, and combines the advertisement data with the object layer. In the advertisement combining step S201, an advertisement object recognizing step of identifying an advertisement object by distinguishing a shape, a shape, and a color of an advertisement object included in the moving image, an object layer creating step of creating an object layer and combining the object layer And a code combining step of combining the calling code with the object layer.

In the advertising target recognition step, the advertisement targets included in the video are searched in a batch using software, and the advertisement target is recognized in consideration of the shape and color of the target of the advertisement.

The object layer creating step creates an object layer with a shape identical or similar to the shape of the identified advertisement object, and combines the object layer with the frame. In the object layer creating step, the object layer is formed transparently and the object layer is joined to the area where the advertisement object is located.

In the object layer creating step, a plurality of object layers are combined in one frame, and a plurality of object layers are stacked. In the object layer generation step, some object layers are superposed on the frame, and some object layers are arranged in parallel in the horizontal direction so as to be located on the same plane.

The object layer creating step may include a step of creating a first object layer combined with an advertisement object made of a product and a second object layer combined with an advertisement object made up of a service and arranging the first object layer and the second object layer in a superposed arrangement . The second object layer for the service is formed in a relatively large area and the first object layer for the goods is formed in a narrow area. Accordingly, the user can select the first object layer or the second object layer by arranging the first object layer and the second object layer in an overlapping manner.

The code combining step combines the calling code with the object layer where the advertisement object is located. The calling code includes information about the advertisement target and information about the advertisement. The code combining step forms the object layer as an invisible icon by processing the object layer so that a signal is generated when the object layer is selected.

In addition, the advertisement combining step (S201) includes an advertisement connecting step of connecting the calling code and the advertisement data. The advertisement linking step combines the call code and the code corresponding to the advertisement object with the advertisement data to link the call code and the advertisement data.

The content receiving step (S202) receives the calling code combined with the moving picture data together with the moving picture data. The moving picture data includes a calling code combined with a frame and a frame constituting the moving picture, and the advertisement data includes advertisement target information and an advertisement target image linked to the calling code.

In the screen capture step S203, when a capture signal is input, a frame displayed on the screen is stored as an image when a signal is input. In addition, the screen capturing step (S203) combines and stores an object layer that generates an image and generates a signal in an area where an advertisement object is located in the image. The object layer is coupled to the initially transmitted frame and stores the object layer together with the image. Accordingly, a signal can be generated by clicking an advertisement target in the image.

The screen capture step (S203) combines and stores the call code in the object layer. Accordingly, when the advertisement object is clicked, the calling code can be recognized and a signal can be generated.

The advertisement calling step S204 recognizes the calling code coupled to the selected object layer and transmits the calling code to the server. The advertisement calling step S204 identifies the calling code and transmits the calling code when the object layer is clicked by the user.

The advertisement calling step S204 includes a code recognition step of identifying a calling code coupled to the selected object layer, a code transmitting step of transmitting the recognized calling code to the server, and an advertisement Search step.

The code recognition step identifies the code associated with the selected advertisement target. When a user clicks an advertisement object displayed on the screen using a remote controller, a wireless mouse, or the like, the calling code is activated. In the code recognition step, the activated code is identified. The code transmission step transmits the recognized calling code to the server using the communication network to request the advertisement data

The advertisement searching step searches the server for advertisement data corresponding to the activated calling code. The server stores an advertisement list for an advertisement target included in the content, and a code for identifying and calling the advertisement is combined in each advertisement list. When the calling code corresponding to the code combined with the advertisement data is transmitted, the corresponding advertisement is retrieved and transmitted to the smart display.

The advertisement receiving step (S205) receives and stores the advertisement data from the server. The advertisement may be transmitted in the form of advertisement window data to be displayed on the screen, and may be transmitted in the form of data including the image and the advertisement target information.

The advertisement loading step (S206) displays an advertisement linked to the advertisement target code on the screen according to the list of the searched advertisement targets. The advertisement loading step S206 may form an advertisement window on the screen and display the advertisement on the advertisement window. The advertisement display area may be formed by dividing the screen, and the advertisement may be displayed on the advertisement display area.

In addition, the advertisement loading step (S206) may further include a detailed information loading step of providing detailed information on the advertisement target. In the detailed information loading step, when the displayed advertisement is selected, detailed information about the advertisement target is requested to the server, and the detailed information is received and displayed on the screen. The detailed information includes various images about the advertisement target and the material, size, do.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, Of course.

101: Advertising System 10: Smart Display
11: Input unit 11a: Remote control receiving module
11b: Motion recognition module 11c: Local communication module
12: output unit 13, 15: control unit
13a, 15a: content receiving module 13b, 15c: advertisement calling module
13c and 15d: Advertisement receiving modules 13d and 15e: Ad loading module
15b: Screen capture module 17:
18: storage unit 20: set top box
30: Server 40: Remote control
50: smart mobile device 60: broadcasting network
81: Object layer 82: Advertising window
83: Advertisement display area

Claims (18)

A content receiving step of receiving a video and a calling code combined with the moving picture;
An advertisement calling step of requesting a server for an advertisement for a selected advertisement target;
Receiving an advertisement from a server; And
And an advertisement loading step of displaying the transmitted advertisement on the screen,
Wherein the content receiving step receives an object layer in which at least one or more objects are overlapped and a calling code coupled to the object layer in an area where an advertisement object is located in a frame, A method of advertising using a smart display that, when a region is selected, calls an advertisement by identifying a code associated with an object layer located at the top.
The method according to claim 1,
Wherein the advertisement calling step includes a layer selecting step of selecting at least one of the overlapped object layers.
delete The method according to claim 1,
Wherein the advertisement calling step calls an advertisement by identifying a code combined with all of the overlapped object layers at a selected point when the overlapped area of the object layers is selected.
The method according to claim 1,
Wherein the advertisement calling step determines a ratio of the overlapping portion occupied by the entire area of the object layer when the overlapping region of the object layers is selected and identifies a code coupled to the object layer having the largest ratio of overlapping portions, A method of advertising using a smart display that invokes an advertisement.
The method according to claim 1,
The advertisement calling step may include a step of determining a ratio of overlapping portions in the entire area of the object layer when the overlapping regions of the object layers are selected, And selecting the selected object layer to identify the code associated with the selected object layer and calling the advertisement.
The method according to claim 1,
The advertisement calling step may include a step of determining a ratio of the overlapped portion occupied by the entire area of the object layer when the overlapped region of the object layers is selected, Selecting an object layer having a ratio over a predetermined area in a predetermined area and identifying a code combined with the selected object layer and calling an advertisement;
The method according to claim 1,
Wherein the content receiving step receives a first object layer that calls an advertisement for a product, and a second object layer that overlaps the first object layer and calls an advertisement for a service.
Claim 9 has been abandoned due to the setting registration fee. 9. The method of claim 8,
The method of claim 1, wherein the step of calling the advertisement further comprises the steps of: when a portion in which the first object layer and the second object layer are overlapped is selected, .
Claim 10 has been abandoned due to the setting registration fee. 3. The method of claim 2,
Wherein the step of calling an ad includes a code recognition step of identifying a calling code coupled to a selected object layer.
Claim 11 has been abandoned due to the set registration fee. 11. The method of claim 10,
Wherein the advertisement calling step further includes a code transmitting step of transmitting a recognized calling code to a server and requesting an advertisement.
Claim 12 is abandoned in setting registration fee. 11. The method of claim 10,
And the advertisement calling step includes an advertisement searching step of searching the server for advertisement data linked to the calling code.
Claim 13 has been abandoned due to the set registration fee. 3. The method of claim 2,
Wherein the advertisement loading step combines the retrieved advertisement data with the advertisement image to form an advertisement window.
The method according to claim 1,
And a screen capture step of storing a frame displayed on the screen as an image, wherein the screen capture step generates an image, and the object layer is combined with the image and stored.
Claim 15 is abandoned in the setting registration fee payment. 15. The method of claim 14,
Wherein the screen capture step combines a call code for calling an advertisement on the object layer and stores the combined call code.
The method according to claim 1,
Further comprising a code combining step performed before the content receiving step and combining a calling code with a moving picture,
An object layer recognition step of identifying an advertisement object included in the moving picture, an object layer generating step of forming an object layer to be combined with an area in which the advertisement object is located, and a code combining step of inserting the calling code into the object layer .
Claim 17 has been abandoned due to the setting registration fee. 17. The method of claim 16,
Wherein the object layer creating step combines a plurality of object layers into one frame, wherein a plurality of object layers are superposed on the frame.
Claim 18 has been abandoned due to the setting registration fee. 17. The method of claim 16,
Wherein the object layer creating step generates a first object layer for a product and a second object layer for a service, and arranges the first object layer and the second object layer in an overlapping arrangement.

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