CN103747293A - Television program-associated product recommending method and recommending device - Google Patents

Television program-associated product recommending method and recommending device Download PDF

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Publication number
CN103747293A
CN103747293A CN201410012657.XA CN201410012657A CN103747293A CN 103747293 A CN103747293 A CN 103747293A CN 201410012657 A CN201410012657 A CN 201410012657A CN 103747293 A CN103747293 A CN 103747293A
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China
Prior art keywords
television program
program
product
information
currently playing
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CN201410012657.XA
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Chinese (zh)
Inventor
李鹏
高鹏程
杨德宝
王剑
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KUYUN INTERACTIVE TECHNOLOGY Ltd
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KUYUN INTERACTIVE TECHNOLOGY Ltd
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Priority to CN201410012657.XA priority Critical patent/CN103747293A/en
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Abstract

The invention provides a television program-associated product recommending method, which comprises the following steps of 1, acquiring the identification information of a currently played television program; 2, acquiring information about a product associated with the currently played television program according to the identification information of the currently played television program. The invention also provides a television program-associated product recommending device for implementing the product recommending method. According to the television program-associated product recommending method, the product associated with the currently played television program can be automatically provided according to the currently played television program, and a user watching the television program is not required to manually search for the product, so that the time of the user is saved.

Description

Product recommendation method and recommendation device associated with television program
Technical Field
The invention relates to the field of broadcast television programs, in particular to a product recommendation method and a product recommendation device associated with a television program.
Background
In the process of watching tv programs, viewers often encounter situations, for example, when watching tv programs, some products appear in the programs, the viewers may be interested in the products, and want to further know the related information of the products, such as the origin, performance and purchase information of the products.
In the prior art, if the above situations are met, generally, the audience logs in a search engine of the internet through a computer or a mobile phone to search so as to obtain related product information.
However, the efficiency of searching by the audience is low, and meanwhile, the accuracy of searching is influenced by the influence of factors such as whether the keywords used by the user are accurate or not, so that the user experience is poor.
Disclosure of Invention
The invention aims to provide a product recommendation method and a product recommendation device related to a television program. The product recommendation method associated with the television program can automatically provide the product associated with the currently played television program for the user.
In order to achieve the above object, as an aspect of the present invention, there is provided a product recommendation method associated with a television program, characterized in that the product recommendation method associated with a television program includes the steps of:
s1, acquiring the identification information of the currently played television program;
and S2, acquiring the information of the product associated with the currently played television program according to the identification information of the currently played television program.
Preferably, the identification information of the currently playing television program includes at least one of a playing progress of the currently playing television program, a name of the currently playing television program, an audio feature of the currently playing television program, a video feature of the currently playing television program, and a content of the currently playing television program.
Preferably, before the step S1, the method includes:
s01, acquiring the audio frequency of the television program currently played by the video playing equipment;
in step S1, the identification information of the currently playing television program is obtained according to the audio frequency of the currently playing television program.
Preferably, before the step S1, the method includes:
s02, acquiring the video of the current playing television program of the video playing device;
in step S1, the identification information of the currently playing television program is obtained according to the video of the currently playing television program.
Preferably, the product recommendation method associated with television programs further includes:
and S4, providing the product information selected by the user after receiving the selection instruction of the user for the product associated with the currently played television program.
Preferably, the product information includes purchase information of the product, extension information of the product, or an associated advertisement of the product.
As another aspect of the present invention, a product recommendation device associated with a television program is provided, where the device includes a program information processing module and a product information obtaining module, a first end of the program information processing module is connected to a first end of the product information obtaining module, the program information processing module is capable of obtaining identification information of a currently playing television program, and the product information obtaining module is capable of obtaining information of a product associated with the currently playing television program according to the identification information of the currently playing television program.
Preferably, the identification information of the currently playing television program includes at least one of a playing progress of the currently playing television program, a name of the currently playing television program, an audio feature of the currently playing television program, a video feature of the currently playing television program, and a content of the currently playing television program.
Preferably, the product recommendation device associated with the television program further includes a current audio acquisition module, the current audio acquisition module is connected to the second end of the program information processing module, the current audio acquisition module can acquire the audio of the currently playing television program of the video playing device, and the program information processing module can acquire the identification information of the currently playing television program according to the audio of the currently playing television program.
Preferably, the product recommendation device associated with the television program further includes a current video acquisition module, the current video acquisition module is connected to the third end of the program information processing module, the current video acquisition module can acquire a video of a currently playing television program of a video playing device, and the program information processing module can acquire identification information of the currently playing television program according to the video of the currently playing television program.
Preferably, the product recommendation device associated with the television program further includes an instruction acquisition module, the instruction acquisition module can receive a selection instruction sent by a user and transmit the selection instruction to the product information acquisition module, and the product information acquisition module selects a corresponding product according to the selection instruction of the user and displays information of the product selected by the user.
Preferably, the program information processing module and the product information acquiring module are disposed in a terminal device or a server.
Preferably, the product information includes purchase information of the product, extension information of the product, or an associated advertisement of the product.
The product recommendation method related to the television program can automatically provide the product related to the current television program according to the currently played television program, does not need manual search of a user watching the television program, and saves the time of the user.
Drawings
The accompanying drawings, which are included to provide a further understanding of the invention and are incorporated in and constitute a part of this specification, illustrate embodiments of the invention and together with the description serve to explain the principles of the invention and not to limit the invention. In the drawings:
FIG. 1 is a flowchart illustrating a first embodiment of a method for recommending a product associated with a currently playing television program according to the present invention;
FIG. 2 is a flowchart illustrating a second embodiment of a method for recommending a product associated with a currently playing television program according to the present invention;
FIG. 3 is a flowchart illustrating a third embodiment of a method for recommending a product associated with a currently playing television program according to the present invention;
FIG. 4 is a flowchart illustrating a fourth embodiment of a method for recommending a product associated with a currently playing television program according to the present invention;
FIG. 5 is a flowchart illustrating a fifth embodiment of a method for recommending a product associated with a currently playing television program according to the present invention;
FIG. 6 is a flowchart illustrating a sixth embodiment of a method for recommending a product associated with a currently playing television program according to the present invention;
fig. 7 is a schematic diagram of a product recommendation device associated with a currently playing television program according to the present invention.
Description of the reference numerals
100: the product recommendation device 110: program information processing module
120: the product information acquisition module 130: current audio acquisition module
140: the current video acquisition module 150: product information presentation module
160: the instruction fetch module 200: video library of television programs
300: video playing device
Detailed Description
The following detailed description of embodiments of the invention refers to the accompanying drawings. It should be understood that the detailed description and specific examples, while indicating the present invention, are given by way of illustration and explanation only, not limitation.
As one aspect of the present invention, as shown in fig. 1, there is provided a product recommendation method associated with a television program, wherein the product recommendation method associated with a television program includes the steps of:
s1, acquiring the identification information of the currently played television program;
and S2, acquiring the information of the product associated with the currently played television program according to the identification information of the currently played television program.
The product recommended in step S2 and associated with the currently playing television program may be a product appearing in the television program, for example, clothing, vehicles, electronic products, etc. appearing in the television program, or other products associated with the television program. For example, when the currently played television program is a television series, the product may be clothing worn by a performer in the television program, or an electronic product, a vehicle, or the like used by the performer. The product associated with the currently playing television program acquired in step S2 may also be a product similar to the product appearing in the television program.
It should be understood that the product information associated with the currently playing television program acquired in step S2 may include purchase information of the product, extension information of the product, or an associated advertisement of the product, etc. The specific purchase information is that a purchase link of the product is directly given, and the user can complete purchase according to the purchase link; the expansion of the product refers to further detailed introduction of the product, such as information of a production place, specifications, trial information, an entity purchase store and the like of the product, so that a user can know more product information; the associated advertisement of the product is similar to the extended information of the product, but can be more specifically directed to 'live to advertisement', namely, the video advertisement of the product is pushed according to the identified product.
The television program recommendation method provided by the invention can automatically provide the information of the product related to the currently played television program according to the currently played television program, and the manual search of the user watching the television program is not needed, so that the time of the user is saved.
After step S2 is finished, the above products may be recommended to the user, and the user may selectively select the products to know the extended information of the selected products to determine whether to purchase the products.
In the invention, the identification information of the currently played television program can be customized. The more content the identification information of the currently played television program contains, the more products related to the currently played television program can meet the needs of the user.
For example, the identification information of the currently playing television program includes at least one of a playing progress of the currently playing television program, a name of the currently playing television program, an audio feature of the currently playing television program, a video feature of the currently playing television program, and a content of the currently playing television program.
When the identification information of the tv program includes the name of the currently playing tv program, in step S2, a search may be performed according to the name of the currently playing tv program, so as to obtain the sponsor of the tv program, and accordingly, information of the product associated with the currently playing tv program may be obtained.
When the identification information of the television program includes the content of the currently played television program, the content of the television program may enable a speech appearing in the television program or a picture appearing in the television program to determine whether a name of a product appears in the speech or whether an identifier of the product appears in the picture of the television program, and accordingly, the content of the television program is intercepted, and a search is performed according to the name of the product or the identifier of the product in step S2, so that information of the product associated with the currently played television program may be obtained.
When the currently playing television program is a video advertisement, the identification information of the currently playing television program includes an audio feature of the currently playing television program (including an audio fingerprint or watermark information embedded in the audio of the currently playing television program) or a video feature of the currently playing television program (including a video feature or watermark embedded in the video of the currently playing television program). In this embodiment, the association relationship between the audio feature or the video feature and the product information is directly established, and for example, a plurality of audio features or video features and product information corresponding to the plurality of audio features or video features may be stored in the server in advance. When the audio feature or the video feature of the currently playing television program is matched with the pre-stored audio feature or the pre-stored video feature, the matched audio feature or the matched video feature and the corresponding product information can be recommended to the audience watching the currently playing television program.
In the present invention, the identification information of the currently played television program can be obtained by various methods. That is, there are various embodiments of step S1.
For example, in the first implementation of step S1, the identification information of the currently playing television program can be obtained by recognizing the audio of the currently playing television program. In this embodiment (as shown in fig. 2), the method for recommending products associated with television programs further includes a step S01 performed before the step S1: the audio of the currently played television program of the video playing device (which can be a television) is obtained.
When the video playing device playing the currently played television program is an intelligent television or a television connected with an intelligent set top box, the intelligent television or the intelligent set top box can acquire the audio frequency of the currently played television program from a television program broadcast stream; or, the audio of the currently playing television program is acquired by using a recording mode, that is, the mobile terminal on the second screen, such as a mobile phone or a PAD, may be used to record the currently playing television program to acquire the audio of the currently playing television program.
In addition, in the two manners, the terminal device (including the smart television, the smart set-top box, and the mobile terminal) acquires the audio of the currently playing television program, and further may acquire the identification information of the currently playing television program according to the audio, and acquire the product associated with the currently playing television program according to the identification information of the currently playing television program, and in addition, an implementation manner is also provided, that is, the server executes the operations of step S1 and step S2, then step S01 may be that the terminal device directly acquires the audio of the currently playing television program first, and then sends the audio to the server, and the audio in S1 may be the audio of the currently playing television program sent by the smart set-top box, the smart television, or the mobile terminal and received by the server.
After acquiring the audio of the currently playing television program, as shown in fig. 2, the step S1 includes:
and S11, acquiring the audio fingerprint of the currently played television program. The product information corresponding to the audio fingerprint can be directly acquired according to the audio fingerprint.
Or the step S1 may further include
S12, comparing the audio fingerprint of the currently playing tv program with the audio fingerprints stored in the tv program video library to obtain identification information of the currently playing tv program (the identification information is not the audio feature of the currently playing tv program, but identification information such as the content of the currently playing tv program, the name of the currently playing tv program, etc.).
The audio fingerprint in step S11 can be obtained from a piece of audio data of the currently playing tv program, where the audio fingerprint represents audio characteristic information of the tv program, and the name of the currently playing tv program can be identified by comparison. After obtaining the name of the currently playing tv program, in step S2, the sponsor information of the currently playing tv program can be obtained by searching the tv program name, and further the information of the product associated with the currently playing tv program can be obtained. How to obtain an audio fingerprint of audio is well known in the art and will not be described in detail here.
As described above, the steps of acquiring the audio fingerprint and acquiring the identification information may be performed on the terminal device or the server. However, it can still be understood by those skilled in the art that even if the terminal device acquires the audio fingerprint in step S11, in step S12, the terminal device may still transmit the audio fingerprint to the server, and the server performs comparison to acquire the identification information of the television program, and may return the identification information of the television program to the terminal device, that is, the terminal device and the server cooperate to acquire the identification information of the television program. Similar implementation methods, this embodiment is not listed.
In addition, the audio fingerprints in the video library of the television program can be acquired and stored in advance. Or the audio of the television programs broadcasted by each channel can be acquired in real time.
In addition to the above-mentioned obtaining the identification information of the currently playing television program through the audio fingerprint, the step S1 includes obtaining watermark information embedded in the audio of the currently playing television program, and obtaining the identification information of the currently playing television program according to the watermark information (the identification information is not the audio feature of the currently playing television program, but identification information such as the content of the currently playing television program). As will be readily understood by those skilled in the art, the watermark information embedded in the audio of the currently playing television program includes identification information of the currently playing television program, and how to obtain the watermark information embedded in the audio of the currently playing television program is well known in the art and will not be described herein again. Similar to the above technical solution of audio fingerprint, which may be implemented by a terminal device or a server, or by a combination of the terminal device and the server, the technical solution of obtaining identification information by using watermark information may also be implemented by a terminal device or a server, or by a combination of the terminal device and the server.
As an embodiment of the present invention, preferably, the step S1 may include converting the audio of the currently playing television program into text information, and acquiring the identification information of the currently playing television program according to the text information. The audio of the currently playing television program can be converted into text information through the technology of 'listening and distinguishing characters'. Similar to the above technical solution of audio fingerprint, which may be implemented by a terminal device or a server, or by a combination of the terminal device and the server, the technical solution of obtaining identification information by using watermark information may also be implemented by a terminal device or a server, or by a combination of the terminal device and the server.
The name of the television program can be obtained by adopting a mode of listening and recognizing words. In addition, the content of the currently playing tv program (i.e., the identification information includes the content of the tv program) may be obtained by using a "listening to the distinguishing word" technique, and therefore, step S2 may include screening the content of the currently playing tv program for the name of the product appearing in the tv program (i.e., the product associated with the currently playing tv program). Then, searching can be carried out according to the name of the product, and further detailed information of the product can be obtained.
In a second embodiment of step S1, the identification information of the currently playing tv program can be obtained by identifying the channel on which the currently playing tv program is played. That is, as shown in fig. 3, the product recommendation method associated with television programs may further include step S02 performed before step S1: and acquiring the video of the television program currently played by the video playing equipment.
Similar to the manner of obtaining the audio of the currently playing television program, the video of the currently playing television program may be obtained in several manners as follows:
acquiring a video of a currently played television program from a television program broadcast stream; or,
acquiring a video of a currently played television program in a video recording mode;
as for obtaining the audio of the currently played television program, the video of the currently played television program may be directly obtained from a television program broadcast stream by an intelligent television or an intelligent set top box, or the video of the currently played television program may be obtained by a mobile terminal of a second screen such as a mobile phone or a PAD in a video recording manner. And corresponding to the above two modes, the terminal device may further execute step S1 and step S2 to obtain the identification information of the television program. At the same time, the server may perform the operations of step S1 and step S2, then step S01 may be that the terminal device directly acquires the video of the currently playing tv program and then transmits the video to the server, where the video in S1 may be:
and the server receives the video of the currently played television program sent by the intelligent set top box, the intelligent television or the mobile terminal.
Specifically, as shown in fig. 3, the step S1 may include:
s13, performing video screenshot on the currently playing tv program to obtain a station caption of a channel playing the currently playing tv program, that is, acquiring a video frame of the currently playing tv program through the video screenshot, and identifying the station caption of the channel playing the currently playing tv program from the video frame;
s14, recognizing the station caption, and confirming the channel playing the current television program;
and S15, comparing the channel playing the current playing program with a known electronic program menu to obtain the identification information of the current playing television program.
The identification information of the currently playing television program obtained in step S15 may include the name of the television program. The method how to obtain the information of the product associated with the currently playing television program by using the name of the television program has been described above, and details are not repeated here.
In addition to the name of the television program, video-capturing the currently playing television program can obtain the content of the television program (e.g., a scene in the television program), that is, the identification information of the television program includes the content of the television program. In this case, step S2 may include identifying an identifier of a product associated with the currently playing television program in the video screenshot, and retrieving information about the product associated with the currently playing television program according to the identifier.
For example, when a vehicle is included in the video screenshot, the identification of the vehicle can be identified, so that the trademark of the vehicle can be judged, and a search can be performed according to the trademark, so that the detailed information of the public transportation can be acquired.
The "electronic program menu" described in step S15 includes information such as television programs that are broadcast at arbitrary times in the respective channels.
As described above, the identification information of the television program may be acquired by the terminal device, or the identification information of the television program may be acquired by the server. Meanwhile, as can be understood by those skilled in the art, there is also an implementation manner in which the terminal device executes the above step S13 to obtain the station caption, and the server executes the above steps S14 and S15 to recognize the station caption and obtain the identification information of the television program.
In addition to obtaining the identification information of the currently playing television program through audio recognition, as an embodiment of the present invention, the identification information of the currently playing television program may also be obtained through video information of the currently playing television program. For example, a video fingerprint of the television program may be obtained, and the identification information of the currently playing television program may be obtained through the video fingerprint.
Specifically, as shown in fig. 4, the step S1 may include:
and S16, acquiring the video fingerprint of the currently played television program. The application program corresponding to the audio fingerprint can be directly acquired according to the audio fingerprint.
Alternatively, the step S1 may further include:
s17, comparing the video fingerprint of the currently playing tv program with the video fingerprints stored in the tv program video library, so as to determine the identification information of the currently playing tv program (the identification information is not the video feature of the currently playing tv program, but the identification information such as the content of the currently playing tv program).
As described above, the steps S16 and S17 may be executed on the terminal device, or on the server, or the terminal device may obtain the video fingerprint in step S16, and in step S17, the terminal device may still send the video fingerprint to the server, and the server compares the video fingerprint with the video fingerprint to obtain the identification information of the television program (the identification information is not the video feature of the currently playing television program, but the identification information of the content of the currently playing television program, etc.), and may return the identification information to the terminal device, that is, the terminal device and the server cooperate to obtain the identification information of the television program.
In addition, the video fingerprints in the video library of the television program can be acquired and stored in advance. Or the audio of the television programs broadcasted by each channel can be acquired in real time.
In addition, in step S1, the identification information of the currently playing television program may be obtained by performing image identification according to the video screenshot of the currently playing television program.
Methods of obtaining video fingerprints are well known in the art and will not be described in detail herein. In the above embodiment of the present invention, the identification information of the television program may include information of the television program itself, such as a television program name, a playing schedule of the television program, and the like. For the playing progress of the television program, the playing progress can be determined according to audio information, such as the difference between the audio information of the content of the series and the content of the series, or according to video characteristics, such as the difference between the video content of the end and the head of the series and the content of the drama. Therefore, the progress of the television program can be identified according to the video fingerprint or the audio fingerprint.
In addition, in the above embodiment of the present invention, after obtaining the product associated with the television program, as shown in fig. 5, the method for recommending a product associated with a television program further includes:
and S31, displaying the information of the product related to the currently played television program to the user after the currently played television program is finished.
In step S31, the product associated with the currently playing tv program may be displayed in the following ways: (1) displaying the products related to the currently played television program in a product homepage form, namely displaying the brief introduction, performance parameters and other information of the products; (2) displaying information of products related to the currently played television program in a waterfall flow mode, namely displaying a plurality of icons of the products related to the currently played television program; (3) directly providing a purchasing website link of a product associated with the currently played television program; (4) and providing specific information of the product associated with the currently played television program in an information push mode, for example, sending a message to a second screen device of the user. Specifically, the mobile phone of the user may be associated with a playing device that plays a television program, and after the playing device obtains information of a product associated with a currently played television program, the product information may be pushed to the user in a form of a mobile phone short message.
Of course, the television program recommendation method provided by the present invention may further include: s32, sending a request whether to display the product related to the current playing television program within a preset time after or before the current playing television program is finished. And when the user sends a request for displaying the product associated with the currently played television program, displaying the information of the product associated with the currently played television program to the user. And if the user does not send a request for displaying the product associated with the currently played television program, not displaying the information of the product associated with the currently played television program, returning to a television playing interface, and continuing to play the television program.
After presenting the product associated with the currently playing television program through the step S31 or the step S32, the method for recommending a product associated with a television program may further include: and S4, after receiving a selection instruction of the user for the product associated with the currently played television program, providing the information of the product selected by the user.
As an embodiment of the present invention, the mobile terminal may be a mobile phone or a PAD. After the product associated with the currently playing television program is acquired through a mobile phone or a PAD, information of the product associated with the currently playing television program can be transmitted to a device playing the currently playing television program for playing by using wireless transmission (for example, bluetooth protocol transmission or wifi protocol transmission). Wireless transmission is a technique well known in the art and will not be described in detail herein. That is, as shown in the flowchart of fig. 6 of a sixth implementation manner of the television program recommendation method provided by the present invention, the television program-associated product recommendation method further includes:
and S33, transmitting the information of the product related to the currently played television program acquired by the mobile terminal device to the playing device of the currently played television program, and playing the information of the product.
As another aspect of the present invention, as shown in fig. 7, a product recommendation apparatus 100 associated with a television program is provided, where the product recommendation apparatus 100 is configured to implement the product recommendation method associated with a television program, where the product recommendation apparatus 100 associated with a television program includes a program information processing module 110 and a product information obtaining module 120, a first end of the program information processing module 110 is connected to a first end of the product information obtaining module 120, the program processing module 110 may obtain identification information of a currently playing television program, and the product information obtaining module 120 may obtain information of a product associated with the currently playing television program according to the identification information of the currently playing television program.
It should be understood that the product information obtaining module 120 of the product recommending apparatus 100 associated with a television program provided by the present invention may be connected to the internet, and directly obtain information of the associated product from the network, or may be connected to a product information library pre-stored with a large amount of product information to select information of a product associated with a currently playing television program, and the product information obtaining module 120 is further connected to the video playing device 300 (typically, a television), and transmits the obtained information of the associated product to the video playing device 300 for playing.
When the video playing device 300 is an intelligent television, the product information obtaining module 120 directly transmits the product related to the currently playing television program to the video playing device 300, and then plays the information of the product according to the selection of the user. When the video playing device 300 is a normal television connected to the intelligent set-top box, the product information obtaining module 120 transmits the information of the product related to the currently playing television program to the intelligent set-top box, and the user can select the information of the product of interest to play through the remote control operation of the intelligent set-top box.
Of course, after the product information acquiring module 120 acquires the information of the product associated with the currently playing television program, the acquired information of the product may be directly transmitted to a second screen device (e.g., a mobile phone, a computer, a PAD, etc.), and the information of the product is displayed on the second screen device.
The product recommendation device associated with the television program may be used to perform steps S1 and S2 in the above-described product recommendation method provided by the present invention. Specifically, step S1 is performed by the program information processing module 110, and step S2 is performed by the product information acquiring module 120.
As described above, the identification information of the currently playing television program includes at least one of the playing progress of the currently playing television program, the name of the currently playing television program, the audio characteristic of the currently playing television program, the video characteristic of the currently playing television program, and the content of the currently playing television program.
As described above, the product information may include purchase information of the product, extension information of the product, or an associated advertisement of the product.
When the currently playing television program is a video advertisement, the identification information of the currently playing television program includes an audio feature of the currently playing television program (including an audio fingerprint or watermark information embedded in the audio of the currently playing television program) or a video feature of the currently playing television program (including a video feature or watermark embedded in the video of the currently playing television program).
A plurality of audio features or video features and product information corresponding to the plurality of audio features or video features may be stored in advance in the server. And the program information processing module sends the audio characteristics or the video characteristics of the currently played television program to a server, and when the audio characteristics or the video characteristics of the currently played television program are matched with the pre-stored audio characteristics or video characteristics, the matched audio characteristics or the matched video characteristics can be recommended to a viewer watching the currently played television program to corresponding product information.
In order to execute step S01 in the method for recommending a product associated with a television program according to the present invention, preferably, the apparatus 100 for recommending a product associated with a television program may further include a current audio obtaining module 130, the current audio obtaining module 130 is connected to the second end of the program information processing module 110, the current audio obtaining module 130 may obtain an audio of a television program currently played by the video playing device 300, and the program information processing module 110 may obtain identification information of the currently played television program according to the audio of the currently played television program.
In the present invention, how the current audio obtaining module 130 obtains the audio of the currently playing tv program is not limited, for example, the current audio obtaining module 130 may obtain the audio of the currently playing tv program from a tv program broadcast stream; or, the current audio obtaining module 130 may receive the audio of the currently played television program sent by the smart set top box, the smart television, or the mobile terminal; alternatively, the current audio obtaining module 130 can obtain the audio of the currently playing television program by recording, at this time, the current audio obtaining module 130 may be disposed in a second screen device (for example, a mobile terminal such as a mobile phone or a PAD) different from the video playing device 300.
In executing the step S11 and the step S12, the program information processing module 110 may obtain the audio fingerprint of the currently playing tv program by analyzing the currently playing tv program, and the program information processing module 110 may compare the audio fingerprint of the currently playing tv program with the audio fingerprints stored in the tv program video library 200 to obtain the identification information of the currently playing tv program.
Alternatively, to implement another implementation of step S1, the program information processing module 110 may obtain watermark information embedded in the audio of the currently playing television program, and may obtain the identification information of the currently playing television program according to the watermark information.
Still alternatively, the program information processing module 110 may convert the audio of the currently playing television program into characters, and may obtain the identification information of the currently playing television program according to the characters.
The identification information of the television program may include content of the television program, and after the program information processing module 110 converts the audio of the currently playing television program into text, the program information processing module 110 may further screen the content of the television program (for example, a speech of the television program) for names of products appearing in the content of the television program. The program information processing module 110 sends the name of the product appearing in the television program to the product information obtaining module 120, and accordingly, can obtain the information of the product associated with the currently playing television program.
To execute the step S02, the product recommendation device 100 related to a tv program provided by the present invention may further include a current video acquiring module 140, the current video acquiring module 140 may acquire a video of the tv program currently played by the video playing apparatus 300, and the program information processing module 110 may acquire identification information of the currently played tv program according to the video of the currently played tv program.
The present invention does not limit the specific structure of the current video acquiring module 140, for example, the current video acquiring module 140 may acquire the video of the currently playing tv program from the tv program broadcast stream; or, the current video acquiring module 140 may receive a video of a currently playing television program sent by an intelligent set-top box, an intelligent television, or a mobile terminal; alternatively, the current video capture module 140 may record the currently playing tv program.
To perform steps S13, S14, and S15, preferably, the program information processing module 110 may perform a video screenshot on the video acquired by the current video acquiring module 140 to acquire a logo of the channel playing the currently playing television program, that is, the program information processing module 110 may acquire a video frame of the currently playing television program to identify the logo of the channel playing the currently playing television program from the video frame, and the program information processing module 110 may further recognize the logo to confirm the channel playing the currently playing television program. And the program information processing module 110 may compare the channel playing the current program with a known electronic program menu to obtain the identification information of the currently playing television program. Or the program information processing module can perform image recognition according to the video screenshot of the currently played television program to acquire the identification information of the currently played television program.
When the identification information of the television program includes the content of the television program, the program information processing module 110 may perform image identification according to the video screenshot of the currently playing television program to obtain the content of the currently playing television program (for example, a scene in the television program), and the program information processing module 110 may identify the identifier of the product associated with the currently playing television program and obtain the name of the product associated with the currently playing television program according to the identifier. The program information processing module 110 sends the name of the product to the product information obtaining module 120, and searches the specific information of the product accordingly.
To execute step S16 and step S17, preferably, the program information processing module 110 may obtain the video fingerprint of the currently playing tv program, and may compare the video fingerprint of the currently playing tv program with the video fingerprints stored in the tv program video library 200 to obtain the identification information of the currently playing tv program.
In order to facilitate the user to select a product, preferably, the product recommendation device 100 associated with a television program may further include a product information presentation module 150, the product information presentation module 150 is connected to the second end of the product information acquisition module 120, and the product information presentation module 150 may acquire the playing progress of the current television program and may present information of the product associated with the currently playing television program to the user after the currently playing television program is ended.
In order not to affect the normal viewing of the currently playing television program by the user, preferably, the product information presenting module 150 may include a triggering unit, where the identification information of the currently playing television program includes the playing progress of the currently playing television program, and the triggering unit may enable the video playing device 300 to display the information of the product associated with the currently playing television program after the currently playing television program is ended.
As described above, the product associated with the currently playing tv program may be presented in several ways: (1) displaying the products related to the currently played television program in a product homepage form, namely displaying the brief introduction, performance parameters and other information of the products; (2) displaying information of products related to the currently played television program in a waterfall flow mode, namely displaying a plurality of icons of the products related to the currently played television program; (3) directly providing a purchasing website link of a product associated with the currently played television program; (4) and providing specific information of the product associated with the currently played television program in an information push mode, for example, sending a message to a second screen device of the user.
To further facilitate the user to select the product associated with the currently playing television program, preferably, the video playing apparatus 300 may include an instruction obtaining module 160, where the instruction obtaining module 160 may receive a selection instruction sent by the user and transmit the selection instruction to the product information obtaining module 120, and the product information obtaining module selects the corresponding product according to the selection instruction of the user and displays information of the product selected by the user. The instruction acquisition module may be various human-computer interaction interfaces, for example, a remote controller, a keyboard or a mouse, or a touch input module.
In addition, the product recommendation apparatus 100 associated with the tv program may further include a communication module connected to the product information obtaining module 120, where the communication module may be an internet interface or other types of external communication interfaces such as a mobile communication network interface, and may enable a user to access a purchase website of a product associated with the currently playing tv program.
The instruction obtaining module 160 may also be connected to the product information presenting module 150, so as to control whether the product information presenting module 150 presents the product information according to the instruction of the user.
In the present invention, there is no particular requirement on the specific configuration of the product recommendation device 100, for example, the modules (including the program information processing module 110, the product information acquisition module 120, the current audio acquisition module 130, the current video acquisition module 140, and the product information presentation module 150) of the product recommendation device 100 may be formed as an integrated structure. In order to reduce the cost and facilitate the operation, it is preferable that the program information processing module 110 and the product information acquiring module 120 are disposed in a mobile terminal (e.g., a mobile phone, a PAD, etc.), and after acquiring information of a product confidential to the currently playing television by using the terminal device, the information of the product confidential to the currently playing television program may be transmitted to the video playing device 300 by wireless transmission or wired transmission.
Or the program information processing module 110 and the product information acquisition module 120 may be provided in a server. And transmitting the acquired information of the product closely related to the currently played television to the video playing device 300 through wired transmission or wireless transmission.
It will be understood that the above embodiments are merely exemplary embodiments taken to illustrate the principles of the present invention, which is not limited thereto. It will be apparent to those skilled in the art that various modifications and improvements can be made without departing from the spirit and substance of the invention, and these modifications and improvements are also considered to be within the scope of the invention.

Claims (13)

1. A product information recommendation method associated with a television program is characterized by comprising the following steps:
s1, acquiring the identification information of the currently played television program;
and S2, acquiring product information associated with the currently played television program according to the identification information of the currently played television program.
2. The method of claim 1, wherein the identification information of the currently playing tv program comprises at least one of a playing progress of the currently playing tv program, a name of the currently playing tv program, an audio characteristic of the currently playing tv program, a video characteristic of the currently playing tv program, and a content of the currently playing tv program.
3. The method for recommending product information associated with television program according to claim 1 or 2, wherein said step S1 is preceded by:
s01, acquiring the audio frequency of the television program currently played by the video playing equipment;
in step S1, the identification information of the currently playing television program is obtained according to the audio frequency of the currently playing television program.
4. The method for recommending product information related to television program according to claim 1 or 2, wherein said step S1 is preceded by:
s02, acquiring the video of the current playing television program of the video playing device;
in step S1, the identification information of the currently playing television program is obtained according to the video of the currently playing television program.
5. The method of recommending product information associated with television program according to claim 1 or 2, further comprising:
and S4, providing the product information selected by the user after receiving the selection instruction of the user for the product associated with the currently played television program.
6. The method of claim 1 or 2, wherein the product information comprises purchase information of a product, extension information of a product, or an associated advertisement of a product.
7. A product recommendation device associated with a television program is characterized by comprising a program information processing module and a product information acquisition module, wherein a first end of the program information processing module is connected with a first end of the product information acquisition module, the program information processing module can acquire identification information of a currently played television program, and the product information acquisition module can acquire information of a product associated with the currently played television program according to the identification information of the currently played television program.
8. The product recommendation device associated with tv programs according to claim 7, wherein the identification information of the currently playing tv program comprises at least one of a playing progress of the currently playing tv program, a name of the currently playing tv program, an audio feature of the currently playing tv program, a video feature of the currently playing tv program and a content of the currently playing tv program.
9. The product recommendation device associated with television programs according to claim 7 or 8, further comprising a current audio acquisition module, wherein the current audio acquisition module is connected to the second end of the program information processing module, the current audio acquisition module is capable of acquiring an audio of a currently playing television program of a video playing device, and the program information processing module is capable of acquiring identification information of the currently playing television program according to the audio of the currently playing television program.
10. The product recommendation device associated with television programs according to claim 7 or 8, further comprising a current video acquisition module, wherein the current video acquisition module is connected to a third end of the program information processing module, the current video acquisition module is capable of acquiring a video of a television program currently played by a video playing device, and the program information processing module is capable of acquiring identification information of the television program currently played according to the video of the television program currently played.
11. The product recommendation device associated with television programs according to claim 1 or 8, further comprising an instruction acquisition module, wherein the instruction acquisition module is capable of receiving a selection instruction sent by a user and transmitting the selection instruction to the product information acquisition module, and the product information acquisition module selects a corresponding product according to the selection instruction of the user and displays information of the product selected by the user.
12. The product recommendation device associated with television programs according to claim 7 or 8, wherein the program information processing module and the product information acquisition module are disposed in a terminal device or a server.
13. The product recommendation device associated with the television program as claimed in claim 7 or 8, wherein the product information comprises purchase information of the product, extension information of the product or associated advertisement of the product.
CN201410012657.XA 2014-01-10 2014-01-10 Television program-associated product recommending method and recommending device Pending CN103747293A (en)

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Application publication date: 20140423