CN102693061A - Information displaying method, terminal, and system for terminal television business - Google Patents

Information displaying method, terminal, and system for terminal television business Download PDF

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Publication number
CN102693061A
CN102693061A CN2011100696616A CN201110069661A CN102693061A CN 102693061 A CN102693061 A CN 102693061A CN 2011100696616 A CN2011100696616 A CN 2011100696616A CN 201110069661 A CN201110069661 A CN 201110069661A CN 102693061 A CN102693061 A CN 102693061A
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China
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image
terminal
information
identification information
user
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CN2011100696616A
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Chinese (zh)
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CN102693061B (en
Inventor
叶林
苗永斌
郭晓敏
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中兴通讯股份有限公司
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    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0487Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser
    • G06F3/0488Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser using a touch-screen or digitiser, e.g. input of commands through traced gestures
    • GPHYSICS
    • G06COMPUTING; CALCULATING; COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/03Arrangements for converting the position or the displacement of a member into a coded form
    • G06F3/041Digitisers, e.g. for touch screens or touch pads, characterised by the transducing means
    • G06F3/0416Control or interface arrangements specially adapted for digitisers
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network, synchronizing decoder's clock; Client middleware
    • H04N21/442Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213Monitoring of end-user related data
    • H04N21/44222Monitoring of user selections, e.g. selection of programs, purchase activity
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/472End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/8126Monomedia components thereof involving additional data, e.g. news, sports, stocks, weather forecasts

Abstract

The invention provides an information displaying method, a terminal, and a system for terminal television business, wherein the method comprises steps of receiving the information of touching a screen by a user in the process of broadcasting a TV program of the terminal; obtaining the position coordinate of the screen touched by the user and present frame data according to the received information; carrying out image recognition by employing image recognition technology to the position coordinate and the frame data for determining the image touched by the user; querying the identification information corresponding to the image, and sending the identification information to a network side management platform; receiving associated information of the image returned by the network side management platform according to the identification information, and displaying the associated information. According to the method, the limitation problem of the terminal (i.e., a mobile phone) TV business is solved. The method is convenient for the user to use, and improves the satisfactory degree for the user to realize TV business on the terminal.

Description

终端电视业务中的信息显示方法、终端和系统 The method of the information display terminal television services, the terminal and system

技术领域 FIELD

[0001] 本发明涉及通信领域,具体而言,涉及ー种终端电视业务中的信息显示方法、終端和系统。 [0001] The present invention relates to communication field, particularly to a terminal ー television service type information display method, a terminal and a system.

背景技术 Background technique

[0002] 随着3G技术的发展,手机电视业务日益普及,这是广播电视和移动通信的ー项重大变革。 [0002] With the development of 3G technology, the growing popularity of mobile TV services, which is a major change ー items broadcast television and mobile communications. 手机是ー种互动的媒体終端,其最基本的功能是通信和交互,以手机为基础的业务的核心思想不是被动单向接收,而是主动双向交互。ー phone is kind of interactive media terminal, its basic function is to communicate and interact, mobile phone-based core idea of ​​business is not a passive one-way reception, but the initiative two-way interaction.

[0003] 电视自问世以来,一直是作为一种单向的媒体手段,用户在同一时间观看相同的节目,除了切换频道外不能对电视节目施加任何影响。 [0003] Since the advent of television since, has been used as a means of one-way media, users watch the same program at the same time, it can not exert any influence on television programs in addition to switching channels. 手机电视业务是广播电视网络和移动网络相融合的产物,其利用单向的广播网络提供多媒体内容的下行传输,利用移动通信网络的鉴权管理系统和双向网络传输能力完成对用户的认证、授权和管理。 Mobile TV service is a broadcast television network and a mobile network fusion product, which one-way broadcast networks provide a downlink transmission of the multimedia content, the mobile communication network management system and two-way authentication network transmission capacity of the user is authenticated, authorization and management. 目前的手机电视业务大多停留在手机和电视功能的简单叠加,或是能够进行投票、评论等简单的互动应用,未能充分发挥手机的双向交互能力。 Currently mobile TV business has remained mostly the simple sum of the phone and the TV function, or can be a simple interactive applications voting, comments, etc., failed to give full play to two-way interactive capabilities of the phone. 可见,目前的手机电视业务存在一定的局限性。 It is seen that the current mobile TV service has certain limitations.

[0004] 针对相关技术中手机电视业务的局限性问题,目前尚未提出有效的解决方案。 [0004] For the limitations of mobile TV services in the related art, it has not yet come up with effective solutions.

发明内容 SUMMARY

[0005] 本发明的主要目的在于提供一种终端电视业务中的信息显示方法、系统和终端,以至少解决上述手机电视业务的局限性问题。 [0005] The main object of the present invention is to provide an information service terminal in the television display method, system and terminal, in order to solve the problem at least the above limitation of mobile TV services.

[0006] 本发明提供了一种终端电视业务中的信息显示方法,包括:终端在播放电视节目的过程中,接收用户点触屏幕的消息;终端根据该消息获取用户点触屏幕的位置坐标和当前的画面数据;终端采用图像识别技术,对上述位置坐标和画面数据进行图像识别确定用户点触的图像;终端查询图像对应的标识信息,将标识信息发送给网络侧管理平台-J冬端接收上述网络侧管理平台根据标识信息反馈的上述图像的关联信息,显示该关联信息。 [0006] The present invention provides an information display method for a terminal of television services, comprising: a terminal during playback of the television program, the user receives a message touch screen; terminal acquires the position coordinates of the user touch screen according to the message and the current screen data; terminal employing the image recognition technique, the position coordinates of the picture data and image recognition to determine the user touch of the image; terminal identification information of the query image corresponding to the identification information to the network management platform receives winter -J said network management platform side of the image-related information according to the identification information of feedback display the related information. 本发明提供了ー种终端,包括:触摸控制模块,用于在播放电视节目的过程中,接收用户点触屏幕的消息,根据消息获取用户点触屏幕的位置坐标和当前的画面数据;图像处理模块,用于采用图像识别技术,对触摸控制模块获取的位置坐标和画面数据进行图像识别,确定用户点触的图像;查询模块,用于查询图像处理模块确定的图像对应的标识信息;发送模块,用于将查询模块查到的标识信息发送给网络侧管理平台;接收与显示模块,用于接收网络侧管理平台根据标识信息反馈的图像的关联信息,显示关联信息。 The present invention provides a terminal ー species, comprising: a touch control module for playing during the television program, the user receives a message touch screen, obtaining the position coordinates of the user touch screen and current screen data according to the message; image processing means for employing the image recognition technique, and the position coordinates of the touch control screen data acquired by the image recognition module to determine the image of the user's touch; query module, for identifying information of the query image corresponding to the determined image processing module; transmitting module , a query module configured to send the identification information to be found in the network management platform side; receiving a display module configured to receive a network management platform according to the associated side information of the image identification information feedback, display-related information.

[0007] 本发明提供了一种终端电视业务中的信息显示系统,包括上述終端,还包括:网络侧管理平台;网络侧管理平台包括:接收模块,用于接收终端发送的标识信息;查询与反馈模块,用于查询接收模块接收的标识信息对应的图像的关联信息,并将图像的关联信息反馈给终端。 [0007] The present invention provides an information service for a terminal in a television display system comprising the terminal, further comprising: a network management platform; network management platform comprising: receiving means for receiving identification information sent from a terminal; query a feedback module configured to query information associated with identification information corresponding to the image receiving module, and image related information back to the terminal.

[0008] 通过本发明,終端在播放电视节目的过程中,采用图像识别技木,将识别的图像的标识信息提供给网络侧,使用户能够得到该图像的关联信息,增强了用户与电视节目内容的互动性,解决了终端(例如,手机)电视业务的局限性问题,方便用户的使用,提高了用户在终端上实现电视业务的满意度。 [0008] By the present invention, a terminal during playback of the television program, the use of an image recognition technology of wood, the identified identification information of the image to the network side, so that the user can obtain related information of the image, enhancing the user with television program interactive content, solve the terminal (eg, mobile phone) limitations of television service, user-friendly use, improve user satisfaction of television services in the terminal.

附图说明 BRIEF DESCRIPTION

[0009] 此处所说明的附图用来提供对本发明的进ー步理解,构成本申请的一部分,本发明的示意性实施例及其说明用于解释本发明,并不构成对本发明的不当限定。 [0009] The drawings described herein are used to provide further understanding of the intake ー invention, constitute part of this application, exemplary embodiments of the present invention are used to explain the present invention without unduly limiting the present invention. . 在附图中: In the drawings:

[0010] 图I是根据本发明实施例I的终端电视业务中的信息显示方法的流程图; [0010] Figure I is a flowchart of the information terminal television service Example I of the present invention display method;

[0011] 图2是根据本发明实施例I的在终端上实现手机电视互动购物的方法流程图; [0011] FIG 2 is a flowchart of a method implemented in a mobile TV interactive shopping terminal on Example I of the present invention;

[0012] 图3是根据本发明实施例2的终端的结构框图; [0012] FIG. 3 is a block diagram of a terminal according to the second embodiment of the present invention;

[0013] 图4是根据本发明实施例2的终端的结构示意图; [0013] FIG. 4 is a schematic structural diagram of a terminal according to embodiment 2 of the present invention;

[0014] 图5是根据本发明实施例3的终端电视业务中的信息显示系统的结构框图。 [0014] FIG. 5 is a block diagram of the information display system according to Example 3 of the television service terminal in the embodiment of the present invention.

具体实施方式 Detailed ways

[0015] 下文中将參考附图并结合实施例来详细说明本发明。 [0015] Hereinafter with reference to the accompanying drawings and embodiments of the present invention will be described in detail. 需要说明的是,在不冲突的情况下,本申请中的实施例及实施例中的特征可以相互組合。 Incidentally, in the case of no conflict, embodiments and features of the embodiments of the present application can be combined with each other.

[0016] 本发明实施例中的終端具有播放电视节目和上网功能,基于此,提供了一种终端电视业务中的信息显示方法、終端和系统,使用户能够与电视节目内容进行更多的互动。 [0016] The terminal in the embodiment of the present invention has Internet access and television programs, based on this, there is provided an information display method, a terminal and a system for television service in a terminal, enabling a user to interact more with the television content .

[0017] 实施例I [0017] Example I

[0018] 本实施例提供了一种终端电视业务中的信息显示方法,其中,该终端可以是具有播放电视节目和上网功能的各种终端,例如手机等。 [0018] The present embodiment provides an information service for a terminal in a television display, wherein the terminal may be a terminal having various television programs and Internet access function, such as mobile phones. 參见图1,该方法包括以下步骤(步骤S102-步骤S110): Referring to Figure 1, the method comprising the following steps (step S102- Step S110):

[0019] 步骤S102,終端在播放电视节目的过程中,接收用户点触屏幕的消息; [0019] In step S102, the terminal during playback of the television program, the user receives a message of the touch screen;

[0020] 本实施例在播放电视节目时,用户可以点触当前节目画面上自己感兴趣的某个物品,此时,終端将会接收到用户点触屏幕的消息。 [0020] In the present embodiment, when the broadcast television programs, a user may touch an item on the screen of a current program of interest, this time, the user terminal will receive a message touch screen. 该消息包含有X、Y坐标信息,从该消息中可以获取点触点的坐标。 The message contains the X, Y coordinate information, the coordinates of the point contacts can be acquired from the message.

[0021] 步骤S104,该终端根据上述消息获取用户点触屏幕的位置坐标和当前的画面数据; [0021] In step S104, the terminal acquires the position coordinates and the current user touch screen data based on the message screen;

[0022] 本实施例在获取当前的画面数据时,可以采用截屏的方式获取。 [0022] In the present embodiment, when acquiring the current screen data, a screen capture may be employed acquired.

[0023] 步骤S106,该终端采用图像识别技木,对上述位置坐标和画面数据进行图像识别确定用户点触的图像; [0023] In step S106, the terminal employing the image recognition technique of wood, the position coordinates of the picture data and image recognition to determine the user touch of the image;

[0024] 步骤S108,该终端查询上述图像对应的标识信息,将该标识信息发送给网络侧管理平台; [0024] In step S108, the terminal identification information of the query image corresponding to the above, the identification information to the network management platform;

[0025] 为了便于查询标识信息,可以预先在该终端上设置ー个图像数据库,该图像数据库中包括图像和图像的类型,该类型指图像对应物品的名称等;基于此,終端查询上述标识信息包括:終端在该图像数据库中查询上述图像的类型。 [0025] In order to facilitate the query identification information may be previously set ー image database on the terminal, the image database includes a type of an image and an image of the type the name of the image corresponding to the article, and the like; Based on this, the terminal queries the marker information comprising: a terminal type inquiry of the image in the image database. 为了便于网络侧查询到图像对应的关联信息,优选地,上述終端发送给网络侧管理平台的标识信息除了包括上述图像的类型外,还可以包括播放电视节目的频道。 In order to facilitate a query to the network side corresponding to the image related information, preferably, the terminal transmits the identification information to the network management platform, comprising in addition to the type of the image, but may also include channel television programs.

[0026] 本实施例在具体实现时,終端可以将上述标识信息通过互动请求消息发送给网络侧管理平台。 [0026] In the present embodiment, a specific implementation, the terminal identifier may be transmitted to the network side management information request message through the interactive platform. 网络侧管理平台接收到上述标识信息后,查询该标识信息对应的图像的关联信息,并将图像的关联信息反馈给终端。 Network management platform after receiving the identification information, query information associated with the identification information corresponding to the image, and the image information related to the feedback terminal. 该图像的关联信息包括:图像的购物链接网址和/或图像的物品简介。 The image related information includes: Introduction goods shop link URL of the image and / or images. 网络侧管理平台在反馈上述关联信息时,可以通过互动响应消息发送给终端。 Network management platform above related feedback information may be transmitted to the terminal through an interactive response message.

[0027] 为了便于网络侧管理平台能够及时地根据上述标识信息查找到图像的关联信息,在网络侧管理平台上设置有ー个数据库,该终端可以周期性地将上述图像数据库与网络侧管理平台进行同步,使图像数据库与网络侧管理平台上的图像数据信息一致,具体为使终端和网络侧管理平台上图像的类型保持一致,即对于同一个图像,使用相同的标识表示。 [0027] In order to facilitate network management platform to timely find the identification information based on the information related to the image, provided ー database management platform on the network side, the terminal may periodically the image database and network management platform synchronize the image data with the same image database on a network management platform side information, specifically so that the type of the terminal and the network management platform consistent with the image, i.e. for the same image, using the same identifier indicates.

[0028] 步骤S110,该终端接收网络侧管理平台根据上述标识信息反馈的图像的关联信息,显示该关联信息。 [0028] step S110, the terminal receives the network management platform in accordance with the image information associated with the identification information fed back, displays the related information.

[0029] 用户根据终端显示的关联信息可以进行后续操作,例如,当关联信息为购物链接网址时,用户可以直接点触该购物链接网址,此时終端接收到用户点触屏幕的消息后,根据该消息确定点触的位置坐标,井根据确定的位置坐标确定此用户当前点触的不是电视画面区域,而是购物链接网址,则与该网址建立连接,进入此物品的购物网页,供用户进行网上购物操作。 After [0029] The subsequent operation of the user can be associated with the information displayed on the terminal, e.g., when the information related shopping link URL, the user may directly touch the shopping link URL, when the terminal receives a user message touch screen, according to the message to determine the position coordinates of the touch of the well is determined based on the determined position coordinates of the current touch this is not a TV screen user area, but shopping link URL, then establish a connection with the URL, enter items in the shopping website for users online shopping operation.

[0030] 为了不影响用户观看电视节目,本实施例在显示上述关联信息时,可以在指定的区域显示,例如在屏幕的最下方或最上方显示。 [0030] In order not to affect the user watching a television program, according to the present embodiment, when displaying the related information can be displayed in the designated region, such as the top or bottom of the screen display.

[0031 ] 本实施例的終端在播放电视节目的过程中,通过采用图像识别技木,将识别的图像的标识信息提供给网络侧,使用户能够得到该图像的关联信息,增强了用户与电视节目内容的互动性,方便用户的使用,提高了用户在终端上实现电视业务的满意度。 [0031] The present terminal of the embodiment during playback of a television program by using the image recognition technology of wood, the identified identification information of the image to the network side, so that the user can obtain related information of the image, enhancing the user television interactive program content, user-friendly use, improve user satisfaction of television services in the terminal.

[0032] 利用本实施例的终端,可以在观看电视节目的过程中,实现互动购物功能。 [0032] With the terminal according to the present embodiment, the process may be watching a television program, a shopping feature interact. 例如,终端以手机为例,手机电视节目播放过程中,用户点击节目画面上的某ー个物品,通过上述方法,屏幕上立即出现购物链接,用户点击购物链接即进入网上购物中心的对应页面,可以查看详情或选择购买。 For example, a terminal with a mobile phone, for example, mobile TV during a program, a user click on a ー items on the program screen, by the above method, shopping links immediately appear on the screen, the user clicks on a link that is entering the online shopping mall of the corresponding page, You can view details or choose to buy. 譬如,用户在收看某个电视剧或者观赏T台模特秀,发现里面某个人戴的帽子很漂亮,希望购买,于是点击帽子,屏幕下面立即出现购物链接,可以点击进入和选择购买。 For example, a user watching a TV show or watch the T-Taiwan model, and discovered that someone wearing a hat is very beautiful, want to buy, then click on the hat, shopping links immediately below the screen appears, you can click into the selection and purchase.

[0033] 下面举例说明在終端上实现手机电视互动购物的方法,參见图2,该方法包括以下步骤: [0033] The following illustrates a method implemented in a mobile TV interactive shopping terminal, see FIG. 2, the method comprising the steps of:

[0034] 步骤S201,在播放手机电视节目过程中,接收到用户点触屏幕的消息,获取点触位置的坐标信息。 [0034] step S201, the mobile TV program playing process, the user receives a message of the touch screen, the coordinate information obtaining touch position.

[0035] 步骤S202,判断点触位置,如果点中购物链接,转至步骤S209,调用浏览器打开对应购物网页,供用户查看详情和选择是否购买;如果点触在电视画面区域里面,执行步骤S203。 [0035] In step S202, the touch position is determined, if the point shopping links, go to step S209, calls the web browser to open the corresponding cart, and for the user to choose whether to view details later; the TV screen if the touch area, it executes step S203.

[0036] 步骤S203,截屏获取用户点触的画面数据信息,根据点触位置的坐标和截到的画面数据信息进行图像识别,识别出画面里包含该坐标点的图像。 [0036] step S203, the screen data information acquiring screenshots touched by the user, the image recognition based on the coordinates of the touch position and cut to a screen data information, recognizes an image that contains the screen coordinate points.

[0037] 步骤S204,通过检索图像数据库,判断识别出来的图像是否为有效图像,如果无效,结束本次互动;如果有效,执行步骤S205。 [0037] step S204, by searching an image database, it is determined whether the image identified in the image is valid, if valid, the end of this interaction; If valid, step S205.

[0038] 步骤S205,将图像信息(即上述标识信息)连同频道等信息组成互动请求消息,发送给手机电视互动购物管理平台(即上述网络侧管理平台)。 [0038] step S205, the image information (i.e., the aforementioned identification information) with the information request message channel composed of interactive, is sent to the mobile TV interactive shopping management platform (i.e., the above-described network management platform side).

[0039] 步骤S206,接收来自手机电视互动购物管理平台的互动响应消息,从该响应消息中获取物品信息,包括购物链接网址,还可以包括物品简介等相关信息。 [0039] step S206, receives from interactive mobile TV interactive shopping platform management response message, acquiring items of information, including links to shopping Web site, you can also include items other relevant information profile from the response message.

[0040] 步骤S207,判断获取到的物品信息里是否包括购物链接网址,如果不包括,结束本次互云力;如果包括,执行步骤S208。 [0040] step S207, determines whether the acquired information to the items in the shopping link URL is included, if not including, the end of this mutual cloud force; if included, to step S208.

[0041] 步骤S208,将购物链接网址等物品信息显示在手机终端屏幕上。 [0041] step S208, the URL links and other shopping items of information displayed on the handset screen.

[0042] 步骤S209,调用浏览器打开对应购物网页,供用户查看详情和选择是否购买。 [0042] step S209, call the browser to open the corresponding shopping website for users to view details and choose whether to buy.

[0043] 本实施例在不影响用户观看手机电视节目的同时,可以为用户提供了即时购物的互动业务功能,改变了被动单向接收电视节目的单调性,突破了投票、评论等互动应用的简単性,充分发挥了手机终端的双向交互能力,拓展了手机电视的用户体验和吸引力,可以提高用户对手机电视的使用频率。 [0043] In the present embodiment does not affect users watch mobile TV programs at the same time, can provide users with real-time interactive shopping business functions, change the monotony of passive unidirectional receive television programs, breaking the voting, comments and other interactive applications Jane radiolabeling of, give full play to the two-way interactive capabilities of mobile terminals, expanding the user experience and attractive mobile TV, users can increase the frequency of use of mobile TV. 同时,该功能是手机电视与电子商务的结合,能够为广大网络商户带来收益,也能够为运营商带来可观的增值利润。 At the same time, this feature is a combination of mobile TV and e-commerce can bring benefits for the majority of Internet businesses, but also can bring considerable value-added profits for operators.

[0044] 实施例2 [0044] Example 2

[0045] 本实施例提供了ー种终端,该终端可以是移动终端,例如手机,也可以是具有播放电视节目与上网功能的其它设备,參见图3,该终端包括: [0045] The present embodiment provides ー type of terminal, the terminal may be a mobile terminal, such as mobile phones, other devices may be a broadcast television programs and Internet access, see FIG. 3, the terminal comprising:

[0046] 触摸控制模块31,用于在播放电视节目的过程中,接收用户点触屏幕的消息;根据该消息获取用户点触屏幕的位置坐标和当前的画面数据;例如,采用截屏方式获取当前的画面数据; [0046] The touch control module 31, is used during playback of a television program, receiving the message the user touch screen; obtaining position coordinates of the user touch screen and current screen data according to the message; e.g., using screenshot embodiment acquires the current picture data;

[0047] 本实施例在播放电视节目时,用户可以点触当前节目画面上自己感兴趣的某个物品,此时,終端将会接收到用户点触屏幕的消息。 [0047] In the present embodiment, when the broadcast television programs, a user may touch an item on the screen of a current program of interest, this time, the user terminal will receive a message touch screen.

[0048]图像处理模块32,与触摸控制模块31相连,用于采用图像识别技术,对触摸控制模块31获取的位置坐标和画面数据进行图像识别,确定用户点触的图像; [0048] The image processing module 32, connected to the touch control module 31, for employing the image recognition technique, and the position coordinate data of the touch screen control module 31 acquires the image recognition, determining the image of the user's touch;

[0049] 查询模块33,与图像处理模块32相连,用于查询图像处理模块32确定的图像对应的标识信息; [0049] Query module 33, the image processing module 32, identification information corresponding to the query image processing module 32 determines the image;

[0050] 为了便于查询标识信息,可以预先在该终端上设置ー个图像数据库,该图像数据库中包括图像和图像的类型,该类型指图像对应物品的名称等;基于此,该终端还包括:图像数据库,用于存储图像和图像的类型;相应地,查询模块33查询的标识信息包括:图像的类型和播放电视节目的频道,相应地,查询模块33包括:查询单元,用于在该图像数据库中查询图像的类型。 [0050] In order to facilitate the query identification information may be previously provided on the terminal ー image database, the image database includes a type of an image and an image of the type the name of the image corresponding to the article, and the like; Based on this, the terminal further comprises: an image database for storing images and image type; accordingly, the identification information query comprises a query module 33: the type of television programs and channels of the image, and accordingly, the query module 33 comprises: a query unit for the image database query type image. 本实施例为了便于网络侧查询到图像对应的关联信息,优选地,上述标识信息除了包括上述图像的类型外,还可以包括播放电视节目的频道。 To facilitate this embodiment, related information query to the network side corresponding to the image, preferably, in addition to the above-mentioned identification information includes a type of the image, but also may include television programs of the channel.

[0051] 发送模块34,与查询模块33相连,用于将查询模块33查到的标识信息发送给网络侧管理平台; [0051] The transmission module 34, the module 33 is connected with the query, the query sending module 33 for identification information to be found in the network management platform;

[0052] 本实施例在具体实现时,終端可以将上述标识信息通过互动请求消息发送给网络侧管理平台。 [0052] In the present embodiment, a specific implementation, the terminal identifier may be transmitted to the network side management information request message through the interactive platform. 网络侧管理平台接收到上述标识信息后,查询该标识信息对应的图像的关联信息,并将图像的关联信息反馈给终端。 Network management platform after receiving the identification information, query information associated with the identification information corresponding to the image, and the image information related to the feedback terminal. 该图像的关联信息包括:图像的购物链接网址和/或图像的物品简介。 The image related information includes: Introduction goods shop link URL of the image and / or images. 网络侧管理平台在反馈上述关联信息时,可以通过互动响应消息发送给该终端。 Network management platform in the relevance information feedback, may be transmitted to the terminal through an interactive response message.

[0053] 为了便于网络侧管理平台能够及时地根据上述标识信息查找到图像的关联信息,在网络侧管理平台上设置有ー个数据库,该终端可以周期性地将上述图像数据库与网络侧管理平台进行同步,使图像数据库与网络侧管理平台上图像的类型一致,即同一个图像对应相同的图像类型;[0054] 接收与显示模块35,与发送模块34相连,用于接收网络侧管理平台根据标识信息反馈的图像的关联信息,显示关联信息。 [0053] In order to facilitate network management platform to timely find the identification information based on the information related to the image, provided ー database management platform on the network side, the terminal may periodically the image database and network management platform synchronizing the image database on the network side is consistent with the type of image management platform, i.e. the same type and the same image corresponding to the image; [0054] receiving the display module 35, the transmitting module 34 is connected to a network side according to the management platform feedback associated identification information image, the display-related information.

[0055] 本实施例的終端在播放电视节目的过程中,通过采用图像识别技木,将识别的图像的标识信息提供给网络侧,使用户能够得到该图像的关联信息,增强了用户与电视节目内容的互动性,方便用户的使用,提高了用户在终端上实现电视业务的满意度。 [0055] The present terminal of the embodiment during playback of a television program by using the image recognition technology of wood, the identified identification information of the image to the network side, so that the user can obtain related information of the image, enhancing the user television interactive program content, user-friendly use, improve user satisfaction of television services in the terminal.

[0056]另外,上述終端在具体实现吋,各个模块的划分也可以采用其他方式,例如,将上述终端中的发送模块34和接收与显示模块35中的接收功能设置在ー个收发模块中。 [0056] Further, the terminal specific implementation inch, dividing each module may be used in other ways, for example, the receiving function 35 in the terminal transmission module 34 and receive the display module is disposed ー transceivers modules. 參见图4的終端结构示意图,该终端可以为手机,包括:数据收发模块、显示模块、触摸控制模块、截屏模块、图像处理模块、图像数据库,各个模块的功能如下: See FIG. 4 schematic structure of the terminal, the terminal may be a mobile phone, comprising: a data transceiver module, a display module, a touch control module, screenshots module, an image processing module, an image database, the function of each module are as follows:

[0057] 数据收发模块,用于接收手机电视节目数据进行播放;接收图像处理模块发送来的图像信息,连同频道信息一起发送给网络侧手机电视互动购物管理平台;接收手机电视互动购物管理平台(相当于上述网络侧管理平台)发送的互动响应消息,该消息携帯上述图像的关联信息,例如:购物链接网址,并将该关联信息发送给显示模块。 [0057] The data transceiver module for receiving a mobile TV program data for playback; processing module receives the image transmitted to the image information sent to the network side mobile TV interactive shopping channel information together with the management platform; receiving mobile TV interactive shopping management platform ( corresponds to the network management platform) interactive response message sent, the message carrying Bands of the image related information, for example: shopping link URL, and transmits the related information to the display module.

[0058] 进ー步地,手机电视互动购物管理平台发送来的互动响应消息里的内容,除了购物链接网址,还可以带有物品简介等信息。 [0058] step into ー, the mobile TV interactive shopping management platform interactive response message is sent to the contents, in addition to shopping link URL, possibly with items briefings and other information.

[0059] 显示模块,用于显示手机电视节目内容,显示上述关联信息,例如购物链接网址,或者物品简介等信息。 [0059] display module for displaying mobile phone television program content, display the relevant information, such as shopping link URL, or the introduction articles and other information.

[0060] 触摸控制模块,用于响应用户点触屏幕操作,判断是否点中购物链接,是否点在电视画面区域里面;如果点中购物链接,则调用浏览器打开对应购物网页,如果点在电视画面区域里面,则把点触位置的坐标信息发送给图像处理模块,同时通知截屏模块。 [0060] The touch control module, in response to a user touch screen operation, it is determined whether the point shopping links, whether the point in which the TV screen area; if point shopping links, then invoke the browser to open the corresponding shopping page, if the points in the television inside the screen area, put transmits the coordinate information to the touch position image processing module, while notifying screenshot module.

[0061] 截屏模块,用于接收触摸控制模块发送来的坐标信息,对当前电视画面进行截屏处理,把截到的画面的数据信息发送给图像处理模块。 [0061] The screenshot module, for receiving a touch control module transmitted the coordinate information of the current television picture screen shot process, cut to the transmitting data information screen to the image processing module.

[0062]图像处理模块,用于接收上述坐标信息和画面的数据信息,利用图像识别技术来识别出画面里包含该坐标点的图像,然后检索图像数据库,得到该图像的标识信息,例如图像的类型等信息,把检索结果发送给数据收发模块。 [0062] The image processing module, for receiving the coordinate data and the picture information using an image recognition technology to identify an image that contains the screen coordinate point, and then retrieves the image database to obtain the identification information of the image, for example image type of information, sends the search result to the data transceiver module.

[0063] 图像数据库,用于存储图像数据信息,供图像处理模块检索和对比以确定用户点击图像的类型等信息。 [0063] The image database for storing image data, for image retrieval and collation processing module to determine the type of user clicks on the image information.

[0064] 进ー步地,此图像数据库可以定期与手机电视互动购物管理平台进行同步,使两边在图像数据信息上达成一致,以便于手机电视互动购物管理平台收到图像信息后能够顺利找到该图像对应的物品及其购物链接等信息。 [0064] to step into ー, this image database can be periodically synchronized with the mobile TV interactive shopping management platform, the two sides agree on image data in order to manage the mobile TV interactive shopping platform to successfully found after receiving the image information image corresponding items and shopping links and other information.

[0065] 用户通过点击上述关联信息中的购物链接,即可实现网上购物操作。 [0065] user by clicking the link above related shopping information, you can achieve online shopping operation.

[0066] 本实施例的終端通过上述模块扩展了用户与电视节目内容的互动功能,解决了终端(例如,手机)电视业务的局限性问题,方便了用户操作,并未运营商带来了增值业务。 [0066] The present embodiment via the terminal module extends the functionality users interact with TV content, to solve the terminal (eg, mobile phone) limitations of television services, facilitate the user operation, the operator does not bring added value business.

[0067] 实施例3 [0067] Example 3

[0068] 本实施例提供了一种终端电视业务中的信息显示系统,參见图5,该系统包括实施例2中的終端30,还包括:网络侧管理平台50 ;其中,終端30上各个模块的功能这里不再赘述,网络侧管理平台50包括: [0068] The present embodiment provides television services information for a terminal display system, see Figure 5, the system includes a terminal in the second embodiment 30, further comprising: a network management platform 50; in which each terminal 30 function module is omitted here, the network management platform 50 comprising:

[0069] 接收模块52,用于接收终端30发送的标识信息; [0069] The receiving module 52, identification information sent by the terminal 30;

[0070] 查询与反馈模块54,与接收模块52相连,用于查询接收模块52接收的标识信息对应的图像的关联信息,并将该图像的关联信息反馈给终端30。 [0070] Query and feedback module 54, is connected with the receiving module 52, the identification information corresponding to the association information for the receiving module 52 receives the query image, and feeds back information of the image related to the terminal 30.

[0071] 本系统可以应用在上述实施例I中,具体应用流程这里不再详述。 [0071] The present system can be applied in Example I above, the specific application of the process not mentioned here.

[0072] 本实施例的系统通过終端与网络侧管理平台间的交互,在不影响用户观看手机电视节目的同时,可以为用户提供了即时购物的互动业务功能,解决了终端(例如,手机)电视业务的局限性问题,方便了用户操作,并未运营商带来了增值业务。 [0072] The system of the present embodiment by the interaction between the terminal and network management platform, without affecting the users to watch mobile TV programs at the same time, can provide interactive real-time shopping business functions for the user to solve the terminal (eg, mobile phones) limitations of television services, facilitate the user operation, the operator does not bring value-added services.

[0073] 从以上的描述中可以看出,本发明实施例在不影响用户观看手机电视节目的同时,可以为用户提供了即时购物的互动业务功能,改变了被动单向接收电视节目的单调性,突破了投票、评论等互动应用的简单性,充分发挥了手机终端的双向交互能力,拓展了手机电视的用户体验和吸引力,可以提高用户对手机电视的使用频率。 [0073] As can be seen from the above description, the embodiments of the present invention without affecting the user watches mobile TV program at the same time, it can provide real time interactive shopping service functionality for the user, change monotonicity passive unidirectional receiving television programs , breaking the simplicity of voting, comments and other interactive applications, give full play to the two-way interactive capabilities of mobile terminals, expanding the user experience and attractive mobile TV, users can increase the frequency of use of mobile TV. 同时,该功能是手机电视与电子商务的结合,能够为广大网络商户带来收益,也能够为运营商带来可观的增值利润。 At the same time, this feature is a combination of mobile TV and e-commerce can bring benefits for the majority of Internet businesses, but also can bring considerable value-added profits for operators.

[0074] 显然,本领域的技术人员应该明白,上述的本发明的各模块或各步骤可以用通用的计算装置来实现,它们可以集中在单个的计算装置上,或者分布在多个计算装置所组成的网络上,可选地,它们可以用计算装置可执行的程序代码来实现,从而,可以将它们存储在存储装置中由计算装置来执行,并且在某些情况下,可以以不同于此处的顺序执行所示出或描述的步骤,或者将它们分别制作成各个集成电路模块,或者将它们中的多个模块或步骤制作成单个集成电路模块来实现。 [0074] Obviously, those skilled in the art should understand that the modules or steps of the present invention described above can be used general-purpose computing device, they can be integrated in a single computing device or distributed across multiple computing devices available on the Internet, optionally, they can be implemented with program codes executable by a computing device, so that, to be performed by a computing device stored in a storage means, and in some cases, may be different from this at step sequence shown or described, or they are made into integrated circuit modules, or by making them of a plurality of modules or steps in a single integrated circuit module. 这样,本发明不限制于任何特定的硬件和软件结合。 Thus, the present invention is not limited to any particular hardware and software combination.

[0075] 以上所述仅为本发明的优选实施例而已,并不用于限制本发明,对于本领域的技术人员来说,本发明可以有各种更改和变化。 [0075] The above description is only preferred embodiments of the present invention, it is not intended to limit the invention to those skilled in the art, the present invention may have various changes and variations. 凡在本发明的精神和原则之内,所作的任何修改、等同替换、改进等,均应包含在本发明的保护范围之内。 Any modification within the spirit and principle of the present invention, made, equivalent substitutions, improvements, etc., should be included within the scope of the present invention.

Claims (10)

1. 一种终端电视业务中的信息显示方法,其特征在于,包括: 終端在播放电视节目的过程中,接收用户点触屏幕的消息; 所述终端根据所述消息获取所述用户点触屏幕的位置坐标和当前的画面数据; 所述终端采用图像识别技木,对所述位置坐标和画面数据进行图像识别确定所述用户点触的图像; 所述终端查询所述图像对应的标识信息,将所述标识信息发送给网络侧管理平台; 所述终端接收所述网络侧管理平台根据所述标识信息反馈的所述图像的关联信息,显示所述关联信息。 An information service terminal television display method, comprising: a terminal during the playing of a television program, receiving the user touch screen message; the user terminal acquires the touch screen according to the message and the current position coordinates of the picture data; terminal employing the image recognition technique of the wood, and the position coordinate data of the picture image is determined for the image recognition of the user's touch; the terminal identification information of the query image corresponding to, transmitting the identification information to the network management platform; the receiving terminal by the network management platform according to the association information of the image of the identification information feedback, displaying the related information.
2.根据权利要求I所述的方法,其特征在于,所述标识信息包括所述图像的类型和播放所述电视节目的频道。 2. The method as claimed in claim I, wherein the identification information includes the image type and playback of the television program channel.
3.根据权利要求2所述的方法,其特征在于,所述终端上设置有图像数据库,所述图像数据库包括图像和所述图像的类型; 所述终端查询所述图像对应的标识信息包括:所述终端在所述图像数据库中查询所述图像的类型。 3. The method according to claim 2, wherein said type is provided with an image database, the image database includes an image and the image on the terminal; and the terminal identification information corresponding to the image query comprises: the terminal type of the query image in the image database.
4.根据权利要求3所述的方法,其特征在于,所述方法还包括:所述终端周期性地将所述图像数据库与所述网络侧管理平台进行同步,使所述图像数据库与所述网络侧管理平台上的所述图像的类型一致。 4. The method according to claim 3, characterized in that the method further comprises: the terminal periodically synchronizing the database with the image-side network management platform, the image database and the consistent with the type of the image on the side of the network management platform.
5.根据权利要求I所述的方法,其特征在于,所述终端将所述标识信息发送给网络侧管理平台之后,所述方法还包括: 所述网络侧管理平台接收到所述标识信息后,查询所述标识信息对应的图像的关联信息,并将所述图像的关联信息反馈给所述终端。 5. The method of claim I, wherein, after the terminal transmits the identification information to network management platform, the method further comprises: the network side management platform receives the identification information query related information corresponding to the identification image, the image related information and feedback to the terminal.
6.根据权利要求I所述的方法,其特征在于,所述图像的关联信息包括:所述图像的购物链接网址和/或所述图像的物品简介。 6. The method as claimed in claim I, wherein said image related information includes: item profile link URL of the image cart and / or the image.
7. —种终端,其特征在于,包括: 触摸控制模块,用于在播放电视节目的过程中,接收用户点触屏幕的消息;根据所述消息获取所述用户点触屏幕的位置坐标和当前的画面数据; 图像处理模块,用于采用图像识别技术,对所述触摸控制模块获取的所述位置坐标和画面数据进行图像识别,确定所述用户点触的图像; 查询模块,用于查询所述图像处理模块确定的所述图像对应的标识信息;发送模块,用于将所述查询模块查到的所述标识信息发送给网络侧管理平台; 接收与显示模块,用于接收所述网络侧管理平台根据所述标识信息反馈的所述图像的关联信息,显示所述关联信息。 7. - the type of terminal, characterized by comprising: a touch control module for during playback of a television program, the user receives a message touch screen; obtaining position coordinates of the touch screen and the user according to the current message the picture data; image processing means for employing the image recognition technique, the control module obtains the touch position coordinate data of the screen and image recognition, the image is determined by the user's touch; query module for querying the identification information corresponding to the image processing module determines said image; and a sending module, configured to send the inquiry found in the module identification information to the network management platform; receiving the display module, for receiving the network-side the association information management platform of the image identification information feedback, displaying the related information.
8.根据权利要求7所述的终端,其特征在干, 所述终端还包括:图像数据库,用于存储图像和图像的类型; 所述查询模块查询的标识信息包括:所述图像的类型和播放所述电视节目的频道,相应地,所述查询模块包括:查询单元,用于在所述图像数据库中查询所述图像的类型。 8. The terminal according to claim 7, characterized in that the dry, said terminal further comprising: an image database for storing images and image type; and the querying module identification information includes: the type of image and playing the television program channel, respectively, the query module comprising: a query unit configured to query the type of the image in the image database.
9.根据权利要求7所述的终端,其特征在于,所述终端为移动終端。 9. The terminal according to claim 7, characterized in that the terminal is a mobile terminal.
10. 一种终端电视业务中的信息显示系统,其特征在于,包括权利要求7至9任ー项所述的终端,还包括:所述网络侧管理平台;所述网络侧管理平台包括: 接收模块,用于接收所述终端发送的所述标识信息; 查询与反馈模块,用于查询所述接收模块接收的所述标识信息对应的图像的关联信息,并将所述图像的关联信息反馈给所述终端。 A traffic information display terminal television system comprising a terminal ー described in any of claims 7 to 9, further comprising: the network management platform side; the network management platform comprising: receiving module, for receiving the identification information sent by the terminal; query and a feedback module configured to query information associated with the identification information corresponding to the image receiving module, and related information of the image back to the said terminal.
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