JP2008040622A - Advertisement providing system, advertisement providing device, advertisement display device, advertisement providing method, and program - Google Patents

Abstract

<P>PROBLEM TO BE SOLVED: To provide an advertisement providing system, an advertisement display device, an advertisement providing method and a program for showing the relevancy between merchandise or a service to be advertised and the content. <P>SOLUTION: In outputting content, a receiver 10 displays advertisements shown by advertisement information acquired from a service server 20 at a predetermined output time of the content to be output, and displays the list of advertisements showing the advertisement information acquired from the service server 20 in a predetermined period. When the advertisements are selected from the displayed list of advertisements, the selected advertisements are displayed, and the content is output from the output time to display the selected advertisements. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to an advertisement providing system, an advertisement providing apparatus, an advertisement display apparatus, an advertisement providing method, and a program for providing content with an advertisement.

PPV (Pay Per View) such as digital terrestrial broadcasting or VOD (Video On Demand)
Services are becoming popular. This PPV service provides fee-based content, and some offers content with advertisements in order to provide more inexpensive content.

  As a first conventional technique for providing content with advertisement, there is a product purchase order system for broadcasting video and product information in synchronization. In this merchandise purchase order system, the broadcasting station converts merchandise information of merchandise that can be purchased in the video into a data signal, and sends it to the receiving terminal in synchronization with the video signal and the audio signal. The receiving terminal converts the received data signal into product information and displays it in synchronization with the video signal. The viewer operates the remote controller to browse and purchase desired merchandise information and perform two-way communication with the information center via a mobile phone having a browsing function connected to the receiving device. The information center transmits product information in response to a request for browsing product information, and sends a purchase request to the product information provider when a purchase request is received. In other words, the product purchase order system displays product information during video display and orders products via a mobile phone (see, for example, Patent Document 1).

  As a second conventional technique, there is an advertising system for interactive television linked with an interactive television subscriber management system. This interactive TV advertising system customizes advertisements to be provided to subscribers using the subscriber's personal information, such as age and family structure, which the subscriber management system has, and the analysis results based on the advertisement reference history For example, the subscriber preference analysis result is provided to the advertiser, and the advertisement reference count is provided to the subscriber management system. The subscriber management system discounts the interactive TV usage fee based on the number of advertisement references provided from the interactive TV advertising system (see, for example, Patent Document 2). The advertisement is provided to the subscriber from an advertising system for interactive television, that is, a broadcasting station. However, Patent Document 2 does not describe a relationship with an image transmitted by broadcasting and a method for presenting the advertisement.

  As a third conventional technique, there is a digital TV (Television) receiver that outputs an advertisement message combined with digital TV content. This TV receiver downloads and stores advertisement messages from the network, and receives and outputs video data from the digital TV service provider only until the stored advertisement messages are displayed as banners. Digital TV content can be received without paying a fee or at a discounted price than a normal fee. The advertisement message is downloaded asynchronously with the video data, but is also output asynchronously with the content of the video data (see, for example, Patent Document 3).

  As a fourth conventional technique, there is a program broadcasting apparatus that discounts a viewing fee for a pay program when a commercial is purchased by viewing a commercial message (CM). When viewing a pay program, this program broadcasting apparatus allows a viewer to select whether or not to view a commercial, broadcasts the commercial when the viewer selects commercial viewing, and purchases the commercial product. Collect discounted viewing fees. Further, the program broadcasting device provides the sponsor with information such as the viewer who purchased the product and the program that broadcast the CM of the product. The CM broadcast is broadcast before the pay program is broadcast or after the program broadcast. Alternatively, during the program broadcast, the program broadcast screen is stopped, that is, the program broadcast is stopped and the CM is broadcast, and the CM is displayed on a part of the screen (see, for example, Patent Document 4).

  As a fifth conventional technique, there is an information processing system that discounts the charge for content data when advertisement data is reproduced. In this information processing system, the information processing apparatus adds advertisement data to the content data and distributes it, and when the information processing terminal reproduces the advertisement data after reproducing the content data, it discounts the charge for the content data. Although the advertisement data is distributed in synchronization with the content data, the reproduction of the advertisement data is reproduced independently of the content data (see, for example, Patent Document 5).

  As a sixth conventional technique, there is a point-based electronic commerce system that allows a pay broadcast to be viewed free of charge or at a discounted price according to the number of points depending on points generated by the purchase of a product. In this point-based electronic commerce system, when the order receiving center receives an advertisement product from the viewer terminal, the order center calculates the number of points according to the advertisement product and transmits it to the viewer terminal. The point number and the sponsor information of the order product Is transmitted to the broadcasting center. The viewer terminal subtracts the charge information of the pay broadcast based on the received number of points and transmits it to the broadcast center. The broadcasting center issues a viewing fee bill based on the received billing information. The program, the advertisement, and the product attribute information of the advertisement are multiplexed and broadcasted at the broadcasting center, or the program is broadcast on a different channel from the product attribute information of the advertisement and the advertisement (see, for example, Patent Document 6). The advertisement is broadcast in synchronization with the program, but Patent Document 6 does not describe the relationship with the contents of the program and the method for presenting the advertisement.

  As a seventh conventional technique, there is a content management system that discounts the fee for content according to the number of advertisements viewed. When the content management system receives information on the number of advertisements that the viewer can view from the viewer device, the content management system performs a billing process by subtracting a discount amount based on the number of advertisements that can be viewed from the charge amount for viewing the pay program content, The viewing of advertisement content for the number of advertisements in the viewer apparatus is monitored. If the advertisement is not viewed within the specified time, the advertisement is forcibly reproduced. When the viewer registers the advertisement category, the advertisement belonging to the category can be viewed. The viewer can suspend the paid content or divide the screen and view the advertising content at the same time as the paid program content. The paid content and the advertising content are distributed asynchronously, and the content of the paid content and the advertising content are not synchronized (for example, see Patent Document 7).

  As an eighth conventional technique, there is a moving image digital information reproducing apparatus that displays a home page of an advertisement site when a screen is clicked. This moving picture video digital information reproducing apparatus displays a home page of an advertising site based on advertising video position information input together with moving picture data and audio data. The advertisement video position information is information in which a position in the moving image is associated with an advertisement site address. When the user clicks on the moving image, the moving image digital information reproducing apparatus starts a Web browser, accesses the advertisement site corresponding to the clicked position, and displays the home page. There are two ways to display the advertising site: split the screen and display it with the video, stop displaying the video and display only the advertising site, or display the name of the advertising site on the screen and hold the Internet connection, The user can change the display method. An audio display mark is displayed in the video image, and by clicking the audio display mark, the home page of the advertisement site corresponding to the audio is displayed. Further, the search destination and the number of times of the advertisement site are recorded, and link result data for charging the advertisement fee is provided to the moving image distribution company (see, for example, Patent Document 8).

JP 2002-232866 A JP 2001-24997 A Japanese Patent Laid-Open No. 2002-232808 JP 2002-369177 A JP 2003-6530 A JP 2003-122988 A Japanese Patent Laid-Open No. 2004-7026 Japanese Patent No. 3555083

  The first conventional technique displays product information in synchronization with video. According to the third conventional technique, video data of digital TV content is received from a digital TV service provider only until a plurality of advertisement messages are downloaded and stored, and the stored advertisement messages are displayed as banners. Output. In the fifth conventional technique, when advertising data distributed together with content data is reproduced after the content data is reproduced, the fee for the content data is discounted. The seventh conventional technique discounts the charge for content according to the number of advertisements viewed. When the viewer registers the advertisement category, the advertisement belonging to the category can be viewed. However, none of these four conventional techniques uses a pop-up for displaying detailed information of an advertisement, and does not display a list of pop-ups.

  The second conventional technique customizes an advertisement provided to a subscriber using the personal information of the subscriber of the interactive television. However, Patent Document 2 does not show an advertisement presentation form. Similarly, the sixth conventional technique allows a pay broadcast to be viewed free of charge or at a discount discounted according to the number of points, depending on the points generated by the purchase of the advertising product. Although the advertisement is broadcast in synchronization with the program, Patent Document 6 does not describe the advertisement presentation form.

  In the fourth conventional technique, when viewing a pay program, the viewer selects whether to view the CM, and when the viewer selects CM viewing, before the broadcast of the pay program, after the program broadcast, Alternatively, CM broadcasting is performed during program broadcasting. When the viewer selects CM viewing, a CM name list is displayed, and a CM to be viewed is selected from the CM name list, but the popup displayed in synchronization with the content is not used. It does not display a list of

  In the eighth conventional technique, when a screen on which video data is reproduced is clicked, the home page of the advertisement site is displayed based on the advertisement video position information in which the position in the video image is associated with the advertisement site address. It is. For audio, an audio display mark is displayed in the video image, and by clicking the audio display mark, the home page of the advertisement site corresponding to the audio is displayed, but a list of audio display marks related to the video data is displayed. Not what you want.

  For example, when outputting a content such as a paid program, if a popup is used to display detailed information about the advertisement and this popup can be displayed in a list, detailed information on the popup selected from the displayed list Can be displayed, the user can select a popup for which detailed information about the advertisement is to be viewed from a list of popups related to the content.

  However, if you select from the pop-up list, you will only be able to see the details of the advertisement, and how the product or service that is the advertisement is handled in the content, etc. The relevance to the content is completely unknown.

  An object of the present invention is to provide an advertisement providing system, an advertisement display device, an advertisement providing method, and a program capable of showing the relevance of the content or the contents of a product or service to be advertised.

The present invention provides an advertisement providing device that transmits advertisement information representing an advertisement according to content through a network;
An information providing device for transmitting detailed information of an advertisement through a network;
An advertisement display device that displays advertisements indicated by the advertisement information acquired from the advertisement providing device at a predetermined output time point of the output content when content advertisement information is acquired from the advertisement providing device through the network and the content is output; Including
The advertisement display device displays a list of advertisements indicated by the advertisement information acquired from the advertisement providing device during a predetermined period. When an advertisement is selected from the displayed advertisement list, the selected advertisement is displayed. An advertisement providing system that outputs content from an output time point when a selected advertisement is displayed.

The present invention also includes a transmission means for transmitting request information including content ID information for identifying content through a network;
Pop-up information representing a pop-up returned in response to the request information transmitted by the transmitting means, and receiving means for receiving pop-up information including link destination information representing a link destination requesting detailed information of the pop-up; and
Storage means for storing pop-up information received by the receiving means;
Content output means for outputting content;
The pop-up indicated by the pop-up information stored in the storage means is displayed at a predetermined output time point of the content output by the content output means, and the pop-up list indicated by the pop-up information stored in the storage means is displayed for a predetermined period. Display means;
Selecting means for selecting a popup from the popup list displayed by the display means;
When the pop-up is selected by the selecting means, the display means displays the selected pop-up, and the content output means outputs the content from the output time point when the selected pop-up is displayed. It is.

The present invention also includes a designation means for designating a popup displayed at a predetermined output time point of the content,
When the pop-up is designated by the designation means, the sending means sends the detailed request information for requesting the detailed information of the designated pop-up to the link destination indicated by the link destination information included in the pop-up information of the designated pop-up through the network. And
The receiving means receives the detailed information returned in response to the detailed request information transmitted by the transmitting means,
The display means displays the detailed information received by the receiving means asynchronously with the content output by the content output means.

In the present invention, the detailed information includes a pop-up ID for identifying the content ID and the pop-up, and link information associated with the content ID and the pop-up ID.
Including link specifying means for specifying link information displayed by the display means;
When link information is specified by the link specifying means, the display means displays a pop-up corresponding to the pop-up ID associated with the specified link information, and the content output means displays a pop-up corresponding to the pop-up ID. The content is output from the output time.

The present invention also includes a history storage unit that stores a list including a pop-up ID associated with the specified link information as a history of link information specified by the link specifying unit;
A list specifying means for specifying a list,
When the list is specified by the list specifying means, the display means displays a pop-up corresponding to the pop-up ID included in the specified list, and the content output means is an output time point when the pop-up corresponding to the pop-up ID is displayed The content is output from the above.

In addition, the present invention acquires advertisement information of a content from an advertisement providing device that transmits advertisement information representing an advertisement corresponding to the content through a network, and outputs the advertisement indicated by the acquired advertisement information when the content is output to the advertisement display device. And displaying on the advertisement display device at a predetermined output time of the content to be output, and displaying a list of advertisements indicated by the advertisement information acquired from the advertisement providing device on the advertisement display device during a predetermined period,
Furthermore, when an advertisement is selected from the displayed advertisement list, the selected advertisement is displayed, and the content is output from an output time point when the selected advertisement is displayed. is there.

  Moreover, this invention is a program for functioning a computer as each means of said advertisement display apparatus.

  According to the present invention, advertisement information corresponding to the content is transmitted through the network by the advertisement providing device, detailed information of the advertisement is transmitted through the network by the information providing device, and the advertisement information of the content is transmitted through the network by the advertisement display device. Obtained from the advertisement providing device.

  When outputting the content, the advertisement indicated by the advertisement information acquired from the advertisement providing device is displayed at a predetermined output time point of the output content, and a list of advertisements indicated by the advertisement information acquired from the advertisement providing device is displayed in a predetermined period. indicate. When an advertisement is selected from the displayed advertisement list, the selected advertisement is displayed and the content is output from the output time point when the selected advertisement is displayed.

  Thereby, since the advertisement and the content from the output time point at which the advertisement is to be displayed are output, it is possible to show the relevance of the content of the product or service that is the target of the advertisement.

  According to the present invention, first, request information including content ID information for identifying content is transmitted through the network by the transmission means, and is returned in response to the request information transmitted by the transmission means by the reception means. Pop-up information representing the pop-up information, the pop-up information including the link destination information indicating the link destination requesting the detailed information of the pop-up is received, the received pop-up information is stored by the storage means, and the content output means, The content is output, and the pop-up indicated by the pop-up information stored in the storage unit is displayed by the display unit at a predetermined output time point of the content output by the content output unit, and the pop-up is specified by the specifying unit. Further, the display means displays a list of pop-ups indicated by the pop-up information stored in the storage means during a predetermined period.

  Further, when the pop-up displayed by the display means is specified by the sending means by the sending means, the detailed request information for requesting the detailed information of the specified pop-up is the link destination information included in the pop-up information of the specified pop-up The detailed information sent through the network to the link destination indicated by the URL and returned in response to the detailed request information transmitted by the transmitting means is received by the receiving means, and the detailed information received by the receiving means is received by the display means. Displayed asynchronously with the content output by the output means.

  When the pop-up is selected by the selecting means, the display means displays the selected pop-up, and the content output means outputs the content from the output time point when the selected pop-up is displayed.

  Thereby, since the pop-up and the content from the output time point at which the pop-up is to be output are output, it is possible to show the relevance of the content of the product or service to be advertised.

  Further, according to the present invention, when the pop-up is designated by the designation means, the transmission means sends the detailed request information for requesting the detailed information of the designated pop-up to the link destination information included in the pop-up information of the designated pop-up. The receiving means receives the detailed information returned in response to the detailed request information sent by the transmitting means, and the display means outputs the detailed information received by the receiving means as content. Displayed asynchronously with the content output by the means.

  Thereby, the display position and display time point of the pop-up displayed on the advertisement display device can be changed by changing the pop-up information stored in the advertisement providing device.

  According to the invention, when link information is specified by the link specifying means, the display means displays a pop-up corresponding to the pop-up ID associated with the specified link information, and the content output means displays the pop-up ID. The content is output from the output time point when the pop-up corresponding to is displayed.

  By specifying the link information included in the detailed information, the pop-up and the content from the output point at which the pop-up should be displayed are output. After confirmation, the relevance with the content can be shown.

  According to the invention, the history storage means stores a list including the pop-up ID associated with the specified link information as the history of the link information specified by the link specification means, and the list specification means stores the list. Is displayed, the display unit displays a popup corresponding to the popup ID included in the specified list, and the content output unit outputs the content from the output time point when the popup corresponding to the popup ID is displayed. .

  Thereby, about the popup which the user browsed the advertisement, the content from the output time when the popup should be displayed can be continuously output.

  Further, according to the present invention, when the advertisement information of the content is acquired through the network from the advertisement providing device that transmits the advertisement information representing the advertisement according to the content, and the content is output to the advertisement display device, the acquired advertisement information indicates The advertisement is displayed on the advertisement display device at a predetermined output time of the content to be output, and a list of advertisements indicated by the advertisement information acquired from the advertisement providing device is displayed on the advertisement display device for a predetermined period, and further displayed. When an advertisement is selected from the advertisement list, the selected advertisement is displayed and the content is output from the output time point when the selected advertisement is displayed.

  Thereby, since the pop-up and the content from the output time point at which the pop-up is to be output are output, it is possible to show the relevance of the content of the product or service to be advertised.

  Moreover, according to this invention, a computer can be provided as a program for functioning as each means of the said advertisement display apparatus.

  FIG. 1 is a block diagram of an advertisement providing system 1 according to an embodiment of the present invention. The advertisement providing system 1 includes a receiving device 10, a service server 20, and an advertiser server 30, and the receiving device 10, the service server 20, and the advertiser server 30 are connected to the Internet 50.

  The receiving device 10 that is an advertisement display device acquires content and pop-up data from the service server 20, and outputs and pops up content, that is, displays advertising information. When the user performs an operation on the pop-up displayed on the receiving device 10 using a remote controller, which will be described later, the Web server function of the advertiser server 30 is accessed based on the URL included in the pop-up data, and the product information Detailed information of the Web page, that is, the advertisement is displayed. The purchase of the content is performed by transmitting, for example, credit card information from the receiving device 10 to the service server 20. Purchase of a product is performed by transmitting, for example, credit card information from the receiving device 10 to the advertiser server 30. Although only one receiving device 10 is shown in FIG. 1, a plurality of receiving devices 10 may be connected to the Internet 50.

  The service server 20 that is an advertisement providing device is configured by a computer having a general server function, and transmits content and pop-up data to the receiving device 10. The content to be transmitted mainly uses video, and is provided by, for example, a VOD service. When the service server 20 performs the VOD service for a fee, when the receiving device 10 requests to purchase content, the service server 20 inquires the credit server 40 for the received credit card information via the dedicated line A60, thereby charging the server. Do.

  The advertiser server 30 that is an information providing apparatus is configured by a computer having a general server function, and includes a Web server function. A Web page related to the product is transmitted to the receiving device 10. The advertiser server 30 also sells the product, and when there is a request for purchase of the product from the receiving device 10, the advertiser server 30 charges the received credit card information by inquiring the credit server 40 via the dedicated line B61. .

  The credit server 40 is a server that confirms that the credit card is valid based on the received credit card information. The credit server 40 is not connected to the Internet 50, but is connected to the service server 20 and the advertiser server 30 through the dedicated line A60 and the dedicated line B61, respectively. The Internet 50 is not limited to the Internet, and may be a network that is an information communication network.

  FIG. 2 is a block diagram of the receiving apparatus 10 shown in FIG. The receiving device 10 is configured by an STB (Set Top Box) or a personal computer that can be connected to the Internet 50, and includes a network interface 11, a CPU (Central Processing Unit) 12, a video interface 13, a work memory 14, a nonvolatile memory 15, and a remote controller. The receiver 16, the display panel 17, and a remote controller 100 (not shown) are included.

  The network interface 11 is an interface circuit for connecting the receiving device 10 to a network such as the Internet 50, and conforms to, for example, the Ethernet (registered trademark) standard. The CPU 12 is a circuit that controls and calculates the receiving device 10 by executing a program stored in the nonvolatile memory 15. The video interface 13 synthesizes the video and outputs the video to the display panel 17. The work memory 14 is a memory that performs temporary storage in the control and calculation in the CPU 12, and is configured by, for example, a DRAM (Dynamic Random Access Memory).

The non-volatile memory 15 is configured by a memory that can be read and written and does not erase data even when power is not supplied, for example, a flash memory or an HDD (Hard Disk Drive), a program storage unit 15a, a pop-up data storage unit 15b, a content A storage unit 15c and a setting information storage unit 15d are included. The program storage unit 15a stores a program that receives content and pop-up data, a pop-up display program that reproduces content and displays a pop-up, and a web browser program that displays an advertiser's web page and the like. The popup data storage unit 15 b stores a plurality of popup data received from the service server 20. The content storage unit 15c temporarily stores the content received from the service server 20. The setting information storage unit 15d stores information set on a setting screen described later.

  The remote control receiver 16 receives a signal transmitted from the remote controller 100 described later, for example, an infrared signal. The display panel 17 is composed of a liquid crystal panel, for example, and displays an image output from the video interface 13. The display panel 17 may be configured to be incorporated in the receiving device 10 as illustrated in FIG. 2, but may be configured to be independent from the receiving device 10 as an external device. The resolution of the display panel 17 is, for example, 1366 × 768.

  FIG. 3 is an external view of remote controller 100 included in receiving apparatus 10 shown in FIG. The remote controller 100 transmits a signal that can be received by the receiving device 10, for example, an infrared signal, and includes a power key 101, a setting key 102, an enter key 103, four cursor keys 104 corresponding to four directions, up, down, left, and right, and function keys. 105, a return key 106, a character type switching key 107, and a character input key 108.

  The power key 101 switches the power state of the receiving device 10 between ON and OFF. The setting key 102 is used to display the top screen of the setting menu. The determination key 103 is used when determining a selection item. Four cursor keys 104 in the upward direction, downward direction, left direction, and right direction move a portion selected on the setting screen, for example, focus. The function key 105 is used to display a function menu. The return key 106 returns to the previous screen. The character type switching key 107 switches the character type that can be input in the character input mode to numbers, hiragana, katakana, uppercase alphabetic characters, or lowercase alphabetic characters. The character input key 108 is a character input mode, and is composed of a total of 11 keys, 0 to 9 keys and a cloud point key used for inputting characters.

  Characters that can be input with each character input key are switched depending on the operation of the character type switching key 107 and the number of times the key is pressed. Specifically, in the number mode, it is possible to input numbers as indicated by the keys. In Hiragana mode, the key “1” is the “a” row, the key “2” is the “ka” row, the key “3” is the “sa” row, the key “4” is the “ta” row, and the key “5”. ”For“ na ”, key“ 6 ”for“ ha ”, key“ 7 ”for“ ma ”, key“ 8 ”for“ ya ”, key“ 9 ”for“ ra ”, and key“ “0” inputs the “Wa” line. In the katakana mode, the same characters as in the hiragana mode can be input in katakana. In the alphabet uppercase mode, the key “2” is “A, B, or C”, the key “3” is “D, E, or F”, the key “4” is “G, H, or I”, and the key “ "5" for "J, K, or L", key "6" for "M, N, or O", key "7" for "P, Q, R, or S", key "8" for "T, U or V ”and key“ 9 ”can input“ W, X, Y, or Z ”. In the case of alphabet lowercase mode, lowercase letters of characters that can be entered in alphabetic uppercase mode can be input. The dakuten key adds a dakuten to the character just entered in the hiragana or katakana mode, and presses it again to add a semi-dakuten.

  FIG. 4 shows an example of a structure diagram of pop-up data distributed from the service server 20 shown in FIG. The pop-up data is pop-up data distributed from the service server 20, and includes pop-up ID (Identification) 201, content ID 202, advertiser 203, content 204, display mode 205, start time 206, duration 207, time limit 208, It includes data items of pop-up coordinates 209, product coordinates 210, action 211, display icon URL (Uniform Resource Locator) 212, advertiser URL 213, jump destination URL 214, expiration date 215, genre 216, and age 217.

  A plurality of pop-up data is usually prepared for one content, and in the example shown in FIG. 4, pop-up data corresponding to specific content is listed in a list format. The pop-up data is distributed as a batch of the pop-up data shown in FIG. 4. However, it is not always necessary to distribute the pop-up data as a whole, and the pop-up data may be distributed one by one.

  The pop-up ID 201 is an ID for uniquely identifying the product indicated by the pop-up. If the product is the same, the same pop-up ID is assigned even if other data items have different values. The content ID 202 is an ID of content for which pop-up data is to be displayed. The content is uniquely specified by the content ID 202. The advertiser 203 is the name of the advertiser of the pop-up data. The content 204 represents the content of the product indicated by the pop-up.

  The display mode 205 designates the timing for displaying a pop-up. The display mode 205 indicates whether to display before popping up content, during content playback, or after content playback by a three-digit number of “1” or “0”. Yes. “1” is displayed when displayed, “0” when not displayed, the most significant digit before content reproduction, the middle digit during content reproduction, and the lowest digit after content reproduction. Duplicate display can be performed at a plurality of timings before, during, and after content playback.

  The start time 206 indicates the time point when the pop-up display is started, and the relative time point when the top of the content is “00:00:00” is expressed as “hour: minute: second”. The continuation time 207 represents a period in which the pop-up display is continued from the start time 206 in “minute: second”. The time limit 208 is information indicating whether or not display is permitted at a time other than the time indicated by the start time 206. “None” indicates that permission is permitted, and “Yes” indicates that permission is not permitted. Show.

  The pop-up coordinates 209 represent coordinates on the screen for displaying an icon to be displayed at the time of pop-up, for example, a position where the upper right of the icon is aligned. Leave blank if no pop-up is performed during content playback. The product coordinates 210 indicate the coordinates of a position related to the product indicated by the pop-up in the content display area. Leave blank if not directly related to the content screen. The action 211 shows a mode of displaying an icon at the time of pop-up. “Normal” is simply displayed. “Flashing” is a fast switching between displaying and hiding an icon, for example, 0.5 seconds. Display by switching at intervals.

  The display icon URL 212 indicates a URL on the Internet for acquiring an icon to be displayed at the time of pop-up. The advertiser URL 213 indicates a representative URL of the advertiser's website. When the user operates the remote controller 100 in response to a pop-up, the jump destination URL 214 is displayed by the Web browser. The expiration date 215 represents the expiration date of the pop-up data, and is used to prevent the popup from being displayed when the expiration date has passed. The genre 216 represents the genre of the product indicated by the pop-up data. The age 217 indicates the target age for advertising the product indicated by the pop-up data. The genre 216 and the age 217 have items that match the setting contents of the receiving device 10 and can be used for control such as not performing pop-up if they do not match the conditions.

  FIG. 4 shows pop-up data for two pop-ups, that is, pop-ups with pop-up ID “20000001” and pop-up ID “20000002”. Content ID 202 of pop-up ID “20000001”, advertiser 203, content 204, display mode 205, start time 206, duration 207, time limit 208, pop-up coordinates 209, product coordinates 210, action 211, display icon URL 212, advertiser URL 213 , Jump destination URL 214, expiration date 215, genre 216, and age 217 are “100001”, “SELKO”, “Limited Watch”, “010”, “00:03:10”, “00:10”, “ "Yes", "1200, 720", "300, 400", "Normal", "http: //xxx.yyy / ...", "http: //xxx.yyy / ...", "http: /// xxx.yyy / ·· ”,“ 2005/12/10 ”,“ decoration ”, and It is "18 years old". For the pop-up ID “20000002”, “100002”, “Hayakawa Shoten”, “Original Book”, “001”, “01:55:00”, “00:07”, “None”, “−”, “ -"," Flashing "," http: //aaa.bbb / ... "," http: //aaa.bbb / ... "," http: //aaa.bbb / ... "," 2006/3 " / 31 "," book ", and" 10 years old or older ".

  FIG. 5 shows an example of a structure diagram of content-attached data distributed from the service server 20 shown in FIG. The content attachment data is content attachment information, and is data that the receiving device 10 receives from the service server 20 in order to display a content list screen described later. The content-attached data includes data items of a content ID 221, a title 222, a reproduction time 223, a charge 224, an erasure period 225, and a description 226.

  The content ID 221 is a number that uniquely identifies the content. The title 222 is the title name of the content. The reproduction time 223 represents the approximate reproduction time in minutes when reproducing at the same speed. The fee 224 is the amount of fee required to view the content until the erasure period 225. The deletion deadline 225 is the content viewing deadline when purchased at this time, and the content that has passed this deadline is deleted from the content storage unit 15 c in the nonvolatile memory 15. The content description 226 describes text indicating the content.

  FIG. 5 shows content-attached data for two contents, that is, contents with a content ID “100001” and a content ID “100002”. The title 222 of the content ID “100001”, the playback time 223, the charge 224, the deletion deadline 225, and the content description 226 are “winter donata”, “110 minutes”, “300 yen”, “2005/9/14”, respectively. , And “Korean Popular Dora ...”, and for the content ID “100002”, “Reharpotter”, “162 minutes”, “400 yen”, “2005/9/8”, and “Magic Po ... ".

  FIG. 6 shows an example of a structure diagram of content management data managed by the service server 20 shown in FIG. The content management data is data for managing content, and is stored in the service server 20 and is content ID 241, title 242, playback time 243, fee 244, deletion deadline 245, description 246, content file path 247, related Each data item of the pop-up data number 248 and the related pop-up ID list 249 is included.

  The content ID 241, title 242, playback time 243, fee 244, deletion time limit 245, and content description 246 are the content ID 221, title 222, playback time 223, fee 224, deletion time limit 225 of the content-attached data shown in FIG. Since it is the same as the content description 226, the description is omitted.

  The content file path 247 indicates the file position in the service server 20 that manages the content file of the content, or the file position in the server that is managed by the other service side. The content ID 241 is associated with the file entity. The number of related pop-up data 248 indicates the number of pop-up data to be distributed to the receiving device 10 at the time of content transmission. The related pop-up ID list 249 is a list showing a list of pop-up IDs of pop-up data to be distributed, and pop-up data having the pop-up ID described here is transmitted when the content is transmitted.

  FIG. 6 shows content management data for two contents, that is, contents with a content ID “100001” and a content ID “100002”. The content file path 247 of the content ID “100001”, the related pop-up data number 248, and the related pop-up ID list 249 are “/opt/avfile/100001.mpg”, “4”, “20000001, 20000002,. The content ID “100002” is “/opt/avfile/100002.mpg”, “8”, and “20000010, 20000013,...”, Respectively.

  FIG. 7 is a pop-up data acquisition flowchart processed by the receiving apparatus 10 shown in FIG. Acquisition of pop-up data is performed in a content acquisition sequence, and this flowchart shows a procedure for content acquisition. For example, when the power is turned on by pressing the power key 101 of the remote controller 100, the receiving device 10 starts the reception program stored in the program storage unit 15a in the nonvolatile memory 15 and proceeds to Step A1. Each step shown in FIG. 7 is an operation of the reception program.

  In Step A1, a content list transmission request is made to the service server 20, a content list is received, and a content list screen described later is displayed. The content list is composed of a set of content attached data shown in FIG. At this time, the expiration date of the content temporarily stored in the content storage unit 15c of the nonvolatile memory 15 is confirmed, and the content that has expired is deleted.

  In step A2, when the user selects content, it is confirmed whether or not the selected content has been purchased, that is, whether or not the selected content is stored in the content storage unit 15c. If it has been purchased, the process proceeds to step A9 to start reproduction. If not purchased, the process proceeds to step A3. In step A3, a purchase confirmation screen described later is displayed. In step A4, it is confirmed whether or not to purchase. When purchasing, it progresses to step A5, and when canceled, ie, when not purchasing, it returns to step A1 and displays a content list screen.

  In step A5, the content ID corresponding to the selected content extracted from the content ancillary data stored in the content storage unit 15c and the credit card data stored in advance in the setting information storage unit 15d in the nonvolatile memory 15 For example, a purchase request including information such as a card number, name, and expiration date is transmitted to the service server 20. In step A6, when the service server 20 returns a response indicating whether or not the credit card is valid, the receiving apparatus 10 receives this response and determines whether or not the credit card is valid. If the credit card is invalid, that is, not valid, the process returns to step A1 to display the content list screen. If the credit card is valid, the process proceeds to step A7.

  In step A7, all the pop-up data related to the purchased content is received and stored in the pop-up data storage unit 15b in the nonvolatile memory 15. Here, the icon data is received from the place described in the display icon URL, and is similarly stored in the pop-up data storage unit 15b. In step A8, content reception is started. The received content is temporarily stored in the content storage unit 15c, and proceeds to step A9 in parallel.

  In step A9, a pop-up display program to be described later is started, and control is passed to the pop-up display program. When the pop-up display program ends, the process returns to step A1 to display the content list screen. Although not shown in FIG. 7, when the power key 101 of the remote controller 100 is operated at each step after the reception program is activated, the reception program is terminated.

  FIG. 8 is a flowchart of pop-up data transmission processed by the service server 20 shown in FIG. This flowchart shows the procedure of pop-up data transmission and content transmission in the service server 20. This procedure is linked with the pop-up data acquisition procedure in the receiving apparatus 10 shown in FIG. The service server 20 proceeds to Step B1 after activation.

  In step B1, a request from the receiving apparatus 10 is awaited, and the presence or absence of a request is constantly monitored. If there is no request, after waiting for a short time, for example, 100 milliseconds, the procedure of Step B1 is repeated. If there is a request, the process proceeds to step B2. In step B2, it is confirmed whether or not the request is a content list transmission request. If it is a content list transmission request, the process proceeds to step B8, and if it is not a content list transmission request, the process proceeds to step B3.

  In step B3, it is confirmed whether or not the request is a purchase request. If it is not a purchase request, the process returns to step B1 as an invalid request without processing anything. If it is a purchase request, the process proceeds to step B4. In Step B4, information such as credit card data, for example, card number, name, and expiration date is transmitted to the credit server 40 to inquire whether it is valid. In step B5, when a response is obtained from the credit server 40, it is determined whether or not the credit card is valid. If the credit card is invalid, that is, if it is not valid, the process proceeds to step B9. If the credit card is valid, the process proceeds to step B6.

  In step B6, the content charge processing is performed, and all pop-up data related to the content is transmitted to the receiving device 10. At this time, the pop-up data is transmitted in a sorted state in the order of the display start time. Subsequently, in step B7, content data is transmitted. When the transmission is completed, the process returns to Step B1.

  In step B8, the content ancillary data of all the contents that can be provided to the user is transmitted to the receiving apparatus 10, and the process returns to step B1. In step B9, notification indicating that the credit card is invalid is performed, and the process returns to step B1.

  FIG. 9 is a flowchart of pop-up display and advertiser site connection processed by the receiving apparatus 10 shown in FIG. The procedure of the pop-up display process in the receiving apparatus 10 is shown. The pop-up display is performed by a pop-up display program stored in the program storage unit 15a in the nonvolatile memory 15. When the reproduction of the content is started, that is, when the reception program starts the pop-up display program in step A9 shown in FIG. 7, the process proceeds to step C1. Each step shown in FIG. 9 is an operation of the pop-up display program.

  In step C1, content playback is started. In parallel with the reproduction, the process proceeds to Step C2. In step C2, the pop-up data storage unit 15b in the non-volatile memory 15 is read one by one from the top for pop-up data having a content ID that matches the content ID of the content that has started playback. In step C3, it is confirmed whether or not it is the end, that is, whether or not the pop-up data can be read from the pop-up data storage unit 15b. If the reading cannot be performed, it is determined that the terminal is terminated, and the process proceeds to Step C12. If the pop-up data has been successfully read, it is determined that it is not the end, and the process proceeds to step C4.

  In Step C4, the start time 206 of the pop-up data is referred to, and it is determined whether or not it is the pop-up display timing as compared with the time point that has elapsed since the start of the content reproduction. If the time elapsed since the start of reproduction is earlier than the time point of the start time 206, it is determined that it is not the pop-up display timing, and after waiting for a very short time, for example, 15 milliseconds, the procedure of step C4 is repeated. If the time elapsed since the start of playback is the same as or later than the start time 206, it is determined that the display timing is reached, and the process proceeds to step C5.

  In step C5, a pop-up is displayed. The screen at this time will be described later. The process proceeds to step C6 while continuing the pop-up display. In step C6, it is determined whether or not a user operation, that is, whether or not the enter key 103 of the remote controller 100 has been pressed. If it is determined that there is no user operation, the process proceeds to step C13. If it is determined that there is a user operation, the process proceeds to step C7.

  In step C7, the reproduction of the content is paused, the Web browser stored in the program storage unit 15a in the nonvolatile memory 15 is started, and the screen is configured as an advertisement screen described later. In step C8, information on the jump destination URL 214 of the currently referenced pop-up data is acquired and displayed by the Web browser. In step C9, it is determined whether or not the web browser has been terminated, and waits for the web browser to be terminated. If the Web browser has not ended, step C9 is executed again after waiting for a short time, for example, 100 milliseconds. If the Web browser is terminated, the process proceeds to step C10. In Step C10, the reproduction of the content that has been paused is resumed. In Step C11, it is confirmed whether or not the resumption of reproduction is successful. If playback cannot be resumed and ends, the pop-up display program ends. If the reproduction can be resumed normally, the process returns to step C2.

  In step C12, it is determined whether or not the reproduction is finished. If the reproduction has not ended, the procedure of step C12 is repeated after waiting for a short time, for example, 100 milliseconds. If playback has ended, end. In step C13, it is determined whether or not the pop-up data duration 207 has elapsed since the pop-up display was started. If the duration 207 has not elapsed since the start of the pop-up data display, the process returns to step C13 after waiting for a short time, for example, 100 milliseconds. If the duration time 207 has elapsed, the process proceeds to step C14. In step C14, the pop-up display is deleted from the screen, and the process returns to step C2.

  FIG. 10 shows an example of a pop-up display screen when there is one pop-up displayed on the display panel 17 shown in FIG. FIG. 10A1 shows a screen 300 on which one popup is displayed in the content video. While the viewer is watching the program, the receiving device 10 displays the icon 301 read from the display icon URL 212 from the start time 206 to the duration 207 of the pop-up data stored in the pop-up data storage unit 15b of the non-volatile memory 15. Displayed in pop-up coordinates 209. In the screen 300 shown in FIG. 10A1, an icon 301 is displayed at the upper left position of the screen.

  FIG. 10A2 shows a screen 310 in which the content video is displayed in a reduced size and one pop-up is displayed in a different area from the content video. If the content screen can be reduced and displayed by the setting of the receiving device 10, a pop-up display area 311 is provided, and an icon 312 is displayed in the pop-up display area 311. In the screen 310 shown in FIG. 10A 2, an icon 312 is displayed at the lower left of the pop-up display area 311.

  FIG. 10B shows a screen 320 on which an advertisement screen is displayed together with the content video. When the enter key 103 of the remote controller 100 is pressed during pop-up display, the receiving device 10 displays the advertisement screen 322 at the same time as the content screen 324. The advertisement screen 322 displays the data of the jump destination URL 214 included in the pop-up data. On the screen 320, an icon 321 is displayed on the upper right side of the screen, and a detail button 322 is displayed on the lower right side of the screen. While the advertisement screen 322 is displayed, the reproduction of the content is paused. The product display frame 325 and the arrow 326 are displayed at the position indicated by the product coordinates 210 to emphasize the product.

  When the return key 106 of the remote controller 100 is pressed, the advertisement screen 322 is closed, the content video is displayed on the entire screen, and content reproduction is resumed. When the detail button 323 displayed on the screen 320 is pressed, the Web screen included in the advertiser URL 213 is displayed on the advertisement screen 322.

  FIG. 11 shows an example of a pop-up display screen when a plurality of pop-ups are displayed on the display panel 17 shown in FIG. FIG. 11A1 shows a screen 330 that displays a plurality of pop-ups in the content video, and icons 331 to 333 are displayed at positions on the upper left of the screen 330. If there are multiple pop-ups in the same time zone and the pop-up coordinates overlap, the pop-up icons are rearranged so that they do not overlap. Or you may replace and display for every predetermined time interval within the receiver 10. FIG.

  FIG. 11A2 shows a screen 340 in which the content video is displayed in a reduced size and three pop-ups are displayed in a region different from the content video. Icons 342 to 344 are displayed in the lower left of the pop-up display region 341. Yes.

  FIG. 11 (a3) shows a plurality of advertisement screens. When the determination key 103 of the remote controller 100 is pressed in the state shown in FIG. 11 (a1) or FIG. 11 (a2), one of the three advertisement screens shown in FIG. It is displayed at the position of the screen on the right side of the screen 320 shown in FIG. This advertisement screen is an advertisement screen composed of a plurality of advertisement screens, that is, a number of pages corresponding to the number of icons. On the advertisement screen, a “page forward” button and a “page return” button are displayed. In FIG. 11 (a3), the “page forward” button corresponds to the right arrow button displayed with the characters “next”, and the “page back” button is displayed with the characters “previous”. Corresponds to the left arrow button. By operating the “page forward” button and the “page return” button with the cursor keys 104 to the left and right of the remote controller 100 respectively, the page of the advertisement screen can be switched and the advertisement screen of other products can be opened. . A rectangular area having a “page forward” button and a “page return” button is a frame and is created by the receiving apparatus 10. The jump destination URL 214 of each pop-up data is associated with the jump destination when the “page forward” button and the “page return” button are pressed.

  The advertisement screen 350 is an advertisement screen of the first page among a plurality of advertisement screens, and a “page forward” button 351 is displayed, and there is no “page return” button. When the “page feed” button 351 is pressed, an advertisement screen 360 is displayed. The advertisement screen 360 is an advertisement screen for the second page, and displays a “page forward” button 361 and a “page return” button 362. When the “page feed” button 361 is pressed, an advertisement screen 370 is displayed, and when the “page return” button 362 is pressed, an advertisement screen 350 is displayed. The advertisement screen 370 is an advertisement screen for the third page, and displays a “page return” button 371 and a “page advance” button 372. When the “page return” button 371 is pressed, an advertisement screen 360 is displayed.

  FIG. 12 shows an example of the pop-up advertisement list screen 400 displayed on the display panel 17 shown in FIG. The pop-up advertisement list screen 400 is a screen showing a list of advertisements sent by pop-up data, and the advertisement screen can be displayed from this screen. The advertisement list is sorted and displayed, for example, by genre, in order of display time, or in order of advertisement update time. The pop-up advertisement list screen 400 can be displayed at any time before, during, and after content playback.

  FIG. 12 shows an advertisement list for each genre, specifically, for each of the four genres of “home appliance” 402, “furniture” 403, “music” 404, and “book” 405. And the product name is shown. The user can display the advertisement screen by operating the cursor 401 with the up / down / left / right cursor keys 104 of the remote controller 100 and pressing the enter key 103 according to the advertisement to be confirmed.

  FIG. 13 shows an example of the pop-up display timing. Shows the time relationship between content playback and displayed pop-ups. The pop-up data content ID 202 indicates the pop-up display time that matches the content ID of the content to be played back, as the time since the start of playback of the content.

  In FIG. 13, for the content with the content ID “100005” and the playback time “70 minutes”, the pop-up ID is “30000001”, the start time is “00:03:30”, and the duration is “00:10”. Pop-up with a pop-up ID of “30000002”, a start time of “00:25:10”, and a duration of “00:07”, and a pop-up ID of “30000003” with a start time of “01:05:00” ”And three pop-up display times of the pop-up having a duration of“ 00:20 ”. For the content whose content ID is “100005”, three pieces of pop-up data are transmitted from the service server 20 prior to the distribution of the content.

  Pop-up display of pop-up ID “30000001” is performed for 10 seconds from the time when 3 minutes and 30 seconds have elapsed from the start of content reproduction, and pop-up display of pop-up ID “30000002” is performed for 7 seconds from the time when 25 minutes and 10 seconds have elapsed from the start of reproduction. Furthermore, the pop-up ID “30000003” is displayed for 20 seconds from the time when 1 hour and 5 minutes have passed since the start of reproduction. When the user presses the enter key 103 of the remote controller 100 during the pop-up display period, an advertisement screen, for example, the screen 320 shown in FIG. 10B is displayed.

  FIG. 14 shows an example of a content list screen 500 displayed on the display panel 17 shown in FIG. The content list screen 500 is a screen that is created and displayed based on content-attached data received from the service server 20 when the receiving device 10 is turned on.

  A list of content titles is displayed in the right area 501 of the content list screen 500. The title of the screen “content list” is displayed at the top, and the titles of three contents, “Winter Donata”, “Reharpotter”, and “Star Words 6” are displayed below it. A focus 502 represented by a rectangular frame is displayed on the title of the currently selected content. The focus 502 moves the selected title by operating the cursor key 104 in the vertical direction of the remote controller 100. If the content is too large to be displayed on the screen, a scroll bar 503 is displayed to the right of the list area where the title list is displayed, and the scroll bar 503 is not displayed by the operation of the cursor key 104 in the vertical direction of the remote controller 100. The title can be displayed on the screen. When an attempt is made to select above the upper end or lower than the lower end of the list area, when the scroll bar 503 is operated, the screen scrolls to display a new content title and the focus 502 selects the content. become.

  Information on the content selected by the focus 502 is displayed in the left area 504 of the screen. The content information includes a title, a reproduction time, an erasure period, and a description. In the screen 500, the title “Star Words 6”, the playback time “156 minutes”, the erasure period “September 8, 2005”, and the description “The sixth popular SF work ...” are shown. Yes.

  When the enter key 103 of the remote controller 100 is operated and the content of the selected title is already purchased, reproduction is started. If not purchased, a purchase confirmation screen described in detail in FIG. 15 is displayed.

  FIG. 15 shows an example of a purchase confirmation screen 510 displayed on the display panel 17 shown in FIG. The purchase confirmation screen 510 is a screen displayed when an unpurchased content is selected on the content list screen 500.

  In the purchase confirmation screen 510, the screen title “purchase confirmation screen” is displayed on the upper side of the screen, the content title and fee are displayed in the middle of the screen, and a purchase button 511 and a cancel button 512 are displayed on the lower side of the screen. Has been placed. In FIG. 15, the title and the charge are shown as “title: star words 6” and “charge: 400 yen”, respectively.

  The focus 513 moves two buttons, a purchase button 511 and a cancel button 512, by operating the left and right cursor keys 104 of the remote controller 100. When the enter key 103 of the remote controller 100 is pressed, the button having the focus 513 is pressed. When purchase is selected, the receiving device 10 transmits a content ID and a credit number to the service server 20. When the cancel button 512 is selected, the content list screen 500 is displayed again.

  FIG. 16 shows an example of a setting screen 520 displayed on the display panel 17 shown in FIG. Setting screen 520 is a screen displayed when setting key 102 of remote controller 100 is pressed.

  In the setting screen 520, the screen title “setting screen” is displayed on the upper side of the screen, and the network setting button 521, user information setting button 522, card information setting button 523, pop-up display method selection button 524, cancel is displayed on the lower side. A button 525 is arranged. The focus 526 moves these five buttons by operating the cursor keys 104 in the vertical and horizontal directions of the remote controller 100. When the enter key 103 of the remote controller 100 is pressed, the button having the focus 526 is pressed.

  When the network setting button 521 is pressed, a network setting screen 540 is displayed. When the user information setting button 522 is pressed, a user information setting screen is displayed. When the card information setting button 523 is pressed, a card information setting screen 530 is displayed. When the pop-up method selection button 524 is displayed, a pop-up method selection screen is displayed. When the cancel button 525 is further pressed, the screen transitions to a screen before the setting screen 520 is displayed.

  FIG. 17 shows an example of the card information setting screen 530 displayed on the display panel 17 shown in FIG. The card information setting screen 530 is a screen displayed when the card information setting button 523 is pressed on the setting screen 520.

  On the card information setting screen 530, the screen title “credit card information setting screen” is displayed on the upper side of the screen, and an expiration date input having a name input field 531 and two input fields for month and year in the middle of the screen. A field 532 and a card number input field 533 are shown, and a setting button 534 and a cancel button 535 are arranged on the lower side of the screen. The focus 536 moves the four input fields and the two buttons by operating the up / down / left / right cursor keys 104 of the remote controller 100. When the enter key 103 of the remote controller 100 is pressed, an input field where the focus 536 exists is selected or a button is pressed.

  The name input field 531 has an input field on the right side where “name:” is displayed. By operating the character type switching key 107 and the character input key 108 of the remote controller 100, the name of the credit card is entered into the name input field 531 using katakana. The expiration date field 532 has two input fields for month and year on the right side where “expiration date:” is displayed. Enter the credit card expiration date in two digits in the number mode for the month and year in the number mode. The card number input field 533 has an input field on the right side where “card number:” is displayed. In the number mode, the credit card number is input to the card number input field 533 with 16 digits.

  When the setting button 534 is pressed, the setting contents are stored in the setting information storage unit 15d in the nonvolatile memory 15 and the setting screen 520 is returned. When the cancel button 535 is pressed, the input content is not reflected, that is, the setting information is not stored in the setting information storage unit 15d, and the screen returns to the setting screen 520.

  FIG. 18 shows an example of the network setting screen 540 displayed on the display panel 17 shown in FIG. The network setting screen 540 is a screen that is displayed when the network setting button 521 is pressed on the setting screen 520, and can perform settings necessary for the receiving apparatus 10 to connect to the network.

In the network setting screen 540, the screen title “network setting screen” is shown on the upper side of the screen, and an IP (Internet Protocol) address setting field 541, a net mask setting field 542, a default gateway setting field 543, DNS (Domain Name
Server) Server setting field 544 is shown, and a setting button 545 and a cancel button 546 are arranged at the bottom of the screen. Each setting column has four items, each having four input columns. The focus 547 moves the 16 input fields and the two buttons by operating the cursor keys 104 in the up / down / left / right directions of the remote controller 100. When the enter key 103 of the remote controller 100 is pressed, the input field where the focus 547 exists is selected or the button is pressed.

  The IP address setting column 541 has four input columns on the right side where “IP address:” is displayed. The IP address to be set in the receiving apparatus 10 is divided into four items, and numbers are set in the four input fields of the IP address setting field 541 using the character input keys 108 of the remote controller 100. The number is a number selected from the numbers 0 to 255. The net mask setting field 542, the default gateway setting field 543, and the DNS server setting field 544 are set in the same manner as the IP address setting field 541.

When the setting button 545 is pressed, the numbers input in the input fields are stored in the setting information storage unit 15d in the nonvolatile memory 15 and the setting screen 520 is returned. When the cancel button 546 is pressed, the screen transitions to the setting screen 520 without reflecting the input contents. If the IP address setting field is blank when the setting button 545 is pressed, DHCP (Dynamic Host
Attempt automatic configuration of network information using Configuration Protocol. When acquisition is possible from DHCP, values acquired from DHCP, including the netmask, default gateway, and DNS server information, are stored in the setting information storage unit 15d.

  FIG. 19 is another pop-up data acquisition flowchart processed by the receiving apparatus 10 shown in FIG. In the pop-up data acquisition flowchart shown in FIG. 7, the pop-up data and the content are acquired continuously. However, the pop-up data may be acquired independently of the content acquisition. In the pop-up data acquisition flowchart shown in FIG. 19, following the reception of the content list, only the pop-up data is received, and all the pop-up data displayed during the reproduction of the content included in the content list before the purchase of the content is stored in advance. Get it. Step D1 is the same as step A1 shown in FIG.

  In step D2, immediately after the display of the content list screen is completed, the service server 20 is requested to transmit all the pop-up data displayed in the content existing in the content list, and this is received. At this stage, the data is not stored in the pop-up data storage unit 15 b but is held in the work memory 14. Step D3 to step D7 are the same as step A2 to step A6 shown in FIG.

  In step D8, only the pop-up data displayed with the purchased content is extracted and stored in the pop-up data storage unit 15b. Step D9 and step D10 are the same as step A8 and step A9 shown in FIG.

  FIG. 20 is another flowchart for sending pop-up data processed by the service server 20 shown in FIG. FIG. 20 is a flowchart showing a procedure on the service server 20 side corresponding to the popup data acquisition flowchart processed by the receiving apparatus 10 shown in FIG. Step E1 and step E2 are the same as step B1 and step B2 shown in FIG.

  In step E3, it is determined whether the request is a pop-up data transmission request. If it is a pop-up data transmission request, the process proceeds to step E10, and if it is not a pop-up data transmission request, the process proceeds to step E4. In step E10, all the pop-up data displayed with the content included in the content list is transmitted to the receiving apparatus 10 at once, and the process returns to step E1. Steps E4 to E6 are the same as Steps B3 to B5 shown in FIG.

  In step E7, content fee billing processing is performed. After the accounting is completed, in step E8, the content data is transmitted. When the transmission is completed, the procedure returns to the request reception procedure in step E1.

  FIG. 21 is another pop-up display and advertiser site connection flowchart processed by the receiving apparatus 10 shown in FIG. This flowchart is obtained by adding a popup list display process to the popup display and advertiser site connection flowchart shown in FIG. The pop-up display program stored in the program storage unit 15a in the non-volatile memory 15 displays the pop-up and the pop-up list. When the reproduction of the content is started, that is, when the reception program starts the pop-up display program in step D10 shown in FIG. 19, the process proceeds to step F1.

  In step F1, necessary preprocessing is performed prior to the start of content reproduction. Necessary preprocessing will be described in detail with reference to the reproduction start preprocessing flowchart shown in FIG. In step F2, content reproduction is started. In parallel with the reproduction, the process proceeds to Step F3. In step F3, one piece of pop-up data storage unit 15b in the nonvolatile memory 15 is read in order from the top for pop-up data having a content ID that matches the content ID of the content that has started reproduction. In step F4, it is confirmed whether or not it is the end, that is, whether or not the pop-up data can be read from the pop-up data storage unit 15b. If the reading cannot be performed, it is determined that the terminal is terminated, and the process proceeds to Step F15. If the pop-up data has been successfully read, it is determined that it is not the end, and the process proceeds to step F5.

  In step F5, it is determined whether there is a user operation, that is, whether any key of the remote controller 100 is operated. If it is determined that there is no user operation, the process proceeds to step F7. If it is determined that there is a user operation, the process proceeds to step F6. In step F6, user operation processing during reproduction is performed. The user operation processing during reproduction will be described in detail with reference to the user operation processing flowchart during reproduction shown in FIG.

  In step F7, the start time 206 of the pop-up data is referred to, and compared with the time elapsed since the start of the content reproduction, it is determined whether it is the pop-up display timing. Specifically, if the time elapsed since the start of playback is earlier than the start time 206, it is determined that it is not a pop-up display timing, and after waiting for a very short time, for example, 15 milliseconds, step F5 is performed. Returning to step S5, the procedure from step F5 to step F7 is repeated. If the time elapsed since the start of reproduction is the same as or later than the time of the start time 206, it is determined that the display timing is reached, and the process proceeds to step F8. Steps F8 to F14 are the same as steps C5 to C11 shown in FIG. 9, respectively, and description thereof is omitted to avoid duplication.

  In step F15, it is determined whether there is a user operation, that is, whether any key of the remote controller 100 is operated. If it is determined that there is no user operation, the process proceeds to step F17, and if it is determined that there is a user operation, the process proceeds to step F16. In step F16, a user operation process during reproduction described later is performed. In step F17, it is determined whether or not the reproduction is finished. If the reproduction has not ended, after a short time, for example, 100 milliseconds waiting, the process returns to step F15 and the steps F15 to F17 are repeated. If the reproduction has been completed, the process proceeds to step F18. In step F18, post-processing necessary after reproduction is performed, and the process ends. The necessary post-processing will be described in detail with reference to the post-regeneration processing flowchart shown in FIG. Step F19 and step F20 are the same as step C13 and step C14 shown in FIG. 9, respectively, and description thereof is omitted to avoid duplication.

  FIG. 22 shows an example of a pop-up display method selection screen 600 displayed on the display panel 17 shown in FIG. The pop-up display method selection screen 600 is a screen for the user to set the timing for displaying the pop-up list for each content, and can be set by selecting from the displayed timings. The pop-up display method selection screen 600 displays the setting screen 520 by pressing the setting key 102 of the remote controller 100 in the state where the content is selected on the content list screen 500, and then the pop-up display method selection button on the setting screen 520. This is displayed by selecting 524 with the cursor key 104 and pressing the enter key 103.

In the pop-up display method selection screen 600, the screen title “Select pop-up display method” is displayed on the upper side of the screen, and the message “Please select the pop-up display method” is displayed on the lower side, and the content title “[Star Words 6] ”601, three options, and an end button 604 are displayed.

  The content title 601 is the title of the content that has been focused on the content list screen 500, and is obtained from the title 222 of the content-attached data of the content.

  The focus 602 is a rectangular display for selecting one of the three options and the end button 604, and one of the three options and the end button 604 is always surrounded by the focus 602. The focus 602 moves the three options and the end button 604 by pressing the up / down key of the cursor key 104 of the remote controller 100. When the cursor 602 key on the remote controller 100 is pressed while the focus 602 is the third option from the top, the focus 602 moves to the end button 604. When the cursor button 104 on the remote controller 100 is pressed while the end button 604 has the focus 602, the focus 602 moves to the third option.

  The check button 603 is a display indicating whether or not the option on the right side is selected. The white check button indicates that the option on the right side of the check button is not selected, and the check button is not white. Indicates that the option on the right side of the check button is selected. When the focus 602 is moved to a white check button option and the enter key 103 is pressed, the check button changes to a non-white state, indicating that the option on the right side of the check button has been selected. When the focus 602 is moved to a check button option that is not white and the enter key 103 is pressed, the check button changes to a white state, indicating that the option on the right side of the check button has not been selected.

  When the enter key 103 of the remote controller 100 is pressed while the end button 604 has the focus 602, the selection state of each option is confirmed, and the option is stored in the setting information storage unit 15d in the nonvolatile memory 15 of the receiving device 10. Is stored as pop-up display method selection data shown in FIG. 23, and the screen returns to the setting screen 520.

  FIG. 22 shows three options “display before content playback”, “display during content playback”, and “display after content playback”, and the first check button 603 is in a white state. The latter two options are neither white. “Display before content playback” indicates that the pop-up list is displayed during the period before content playback, “Display during content playback” indicates that the pop-up list is displayed during the period during content playback, “Display after content reproduction” indicates that a pop-up list is displayed in a period after content reproduction. In the example shown in FIG. 22, the pop-up list is displayed in the period during the content reproduction and the period after the content reproduction.

  FIG. 23 shows an example of a structure diagram of pop-up display method selection data stored in the setting information storage unit 15d shown in FIG. The pop-up display method selection data is a table in which the content ID 261 and the display method selection 262 are associated with each other. Items other than the content ID 261 and the display method selection 262 may be included in the items of the pop-up display method selection data.

  The content ID 261 is the content ID of the corresponding content that has been focused on the content list screen 500, and is obtained from the content ID 221 of the content-attached data of the content.

  The display method selection 262 is information on a pop-up display method expressed by a three-digit binary number, that is, “0” and “1”, and has the same meaning as the display mode 205 of the pop-up data. The pop-up data display mode 205 is a service server 20, that is, a device that provides content and pop-ups, and the pop-up data display mode 205 is designated for each pop-up. The display method selection 262 is a timing for displaying a pop-up list. Is specified for each content by the receiving device 10. The display method selection 262 is a three-digit “1” or “0” indicating whether or not to display the pop-up list in the period before the content reproduction, the period during the content reproduction, or the period after the content reproduction. The number is shown. The case where the pop-up list is displayed is “1” and the case where the pop-up list is not displayed is “0”. The most significant digit is indicated before the content reproduction, the middle digit is indicated during the content reproduction, and the lowest digit is indicated after the content reproduction. Yes. Duplicate display can be performed at a plurality of timings before, during, and after content playback.

  FIG. 23 shows “011” as the display method selection of the content ID “100003” and “101” as the display method selection of the content ID “100002”. For example, the pop-up list of the content ID “100003” Display is specified during playback and after playback of content.

  The content ID 261 and the display method selection 262 may be expressed as text information or numerical information, and do not depend on the expression form of information stored in the setting information storage unit 15d.

  FIG. 24 is a flowchart of a pre-reproduction start process performed by the receiving apparatus 10 illustrated in FIG. This flowchart shows the pre-reproduction start process in the pop-up display and advertiser site connection process shown in FIG. 21, and is a process for displaying the pop-up list before the content reproduction. When Step F1 shown in FIG. 21 is executed, the process proceeds to Step G1.

  In step G1, it is determined whether or not to display a pop-up list before content reproduction. That is, the pop-up display method selection data stored in the setting information storage unit 15d of the receiving device 10 is read, and it is determined whether or not the user is set to display a pop-up list before content reproduction. Specifically, it is determined whether or not the highest digit of the three-digit number of the display method selection 262 corresponding to the content ID 261 of the content to be reproduced is “1”. If the pop-up list is set to be displayed before the content reproduction, that is, if the number is “1”, the process proceeds to step G2, and if the pop-up list is not set to be displayed before the content reproduction, If the number is “0”, the process is terminated and the process returns to the flowchart shown in FIG.

  In step G2, a pop-up list process is called. The pop-up list process will be described in detail with reference to the flowchart shown in FIG. When the pop-up list process is called, information indicating that the list display mode is display before reproduction is called as input information. The input information is stored in a memory such as the work memory 14 and transferred. When the pop-up list process ends, the process ends and the process returns to the flowchart shown in FIG.

  FIG. 25 is a post-reproduction processing flowchart performed by the receiving apparatus 10 shown in FIG. This flowchart shows the pop-up display and the post-reproduction process in the advertiser site connection process shown in FIG. 21, and is a process for displaying a pop-up list after the content is reproduced. When Step F18 shown in FIG. 21 is executed, the process proceeds to Step H1.

  In step H1, it is determined whether or not to display a pop-up list after content reproduction. That is, the pop-up display method selection data stored in the setting information storage unit 15d of the receiving device 10 is read, and it is determined whether or not the user is set to display the pop-up list after the content is reproduced. Specifically, it is determined whether or not the lowest digit of the three-digit number of the display method selection 262 corresponding to the content ID 261 of the content to be reproduced is “1”. If the pop-up list is set to be displayed after the content is played, that is, if the number is “1”, the process proceeds to step H2, and if the pop-up list is not set to be displayed after the content is played, that is, the number is If it is “0”, the process ends, and the process returns to the flowchart shown in FIG.

  In step H2, a pop-up list process described later is called. When the pop-up list process is called, information indicating that the list display mode is display after reproduction is called as input information. When the pop-up list process ends, the process ends and the process returns to the flowchart shown in FIG.

  FIG. 26 is a pop-up list process flowchart processed by the receiving apparatus 10 shown in FIG. This flowchart is called from the pre-reproduction start process shown in FIG. 24, the post-reproduction process shown in FIG. 25, and the reproduction user operation process shown in FIG. When called, information indicating whether the list display mode is display before reproduction, display during reproduction, or display after reproduction is received as input information. When Step G2 shown in FIG. 24, Step H2 shown in FIG. 25, or Step L3 shown in FIG. 28 is executed, the process proceeds to Step J1.

  Step J1 branches according to the list display mode. In other words, depending on the list display mode received as input information, the display branches to a display before reproduction, a display during reproduction, or a display after reproduction. If the list display mode is display before reproduction, the process proceeds to step J2. If the list display mode is display after reproduction, the process proceeds to step J3. If the list display mode is display during reproduction, the process proceeds to step J4. .

  In step J2, the search mode is set to “all”, the display mode is set to “before playback”, and the elapsed time is set to “00:00”, and the process proceeds to step J5. In step J3, the search mode is set to “all”, the display mode is set to “after playback”, and the elapsed time is set to “00:00”, and the process proceeds to step J5. In step J4, the search mode is set to “already displayed”, the display mode is set to “playing”, and the elapsed time is set to “elapsed time from the start of the content to the present”, that is, the elapsed time from the beginning of the content to the current Proceed to step J5. The search mode, display mode, elapsed time, and content ID are set, that is, stored in a memory such as the work memory 14 and passed as input information. In step J5, a pop-up list display process is performed. In the pop-up list display process, a pop-up list screen is displayed. The pop-up list display process will be described in detail with reference to the flowchart shown in FIG.

  In step J6, input of the remote control key is waited and branching by the remote control key is performed. That is, it waits for the user to input with the keys of the remote controller 100 on the pop-up list screen displayed at step J5, and when a key is input, the input key is branched. If the input key is the cursor key 104, the process proceeds to step J7. If the input key is the enter key 103, the process proceeds to step J8. If the input key is the return key 106, the process proceeds to step J10. If the input key is another key, that is, a key other than the cursor key 104, the enter key 103, and the return key 106, the process proceeds to step J11. In step J7, the selected display icon is changed, and the process returns to step J6. That is, the selected display icon is changed to another display icon designated by the cursor key 104, the other display icon is selected, and the process returns to step J6.

  In step J8, the related web page is received and displayed. That is, the Web browser stored in the program storage unit 15a in the nonvolatile memory 15 is started, and the display icon selected at that time in the popup list screen displayed in Step J5, that is, popup popup data. Information, such as a web page, is acquired from the URL indicated by the jump destination URL 214 and displayed on the web browser. In step J9, it is determined whether or not the Web browser has ended. If the web browser is terminated, it is terminated and the caller is returned. If the Web browser has not ended, the process returns to step J9 after waiting for a short time, for example, 100 milliseconds, and waits for the Web browser to end.

  In step J10, the screen, that is, the pop-up list screen displayed in step J5 is deleted, and the process ends and returns to the caller. In Step J11, the operation of other keys that are not input, that is, any of the cursor key 104, the enter key 103, and the return key 106 is simply ignored, and the process returns to Step J6.

  FIG. 27 is a flowchart of a pop-up list display process processed by the receiving apparatus 10 shown in FIG. This flowchart is a flowchart called from the pop-up list process shown in FIG. 26, and displays the pop-up list screen, for example, the pop-up advertisement list screen 400 shown in FIG. When the pop-up list display process is called, the search mode, display mode, elapsed time, and content ID are received as input information. When Step J5 shown in FIG. 26 is executed, the process proceeds to Step K1.

  In step K1, all the pop-up data stored in the pop-up data storage unit 15b in the non-volatile memory 15 are sorted by the genre 216 of each pop-up data, and the sorted result is stored, that is, stored in the work memory 14. In step K2, the pop-up data is read one by one. That is, the pop-up data is read one by one in order from the top of the sorted pop-up data held in the work memory 14.

  In step K3, it is determined whether or not the end is reached. That is, it is determined whether or not there is no data to be read from the sorted pop-up data held in the work memory 14 and the end of the data has been reached. If it is an end, the process ends and returns to the caller. If not, the process proceeds to Step K4. In step K4, the genre name is displayed if the genre changes or if it is the first one. In other words, if the read pop-up data is the first item in which the genre has changed or the first item in all cases, the genre name is first displayed on the pop-up list screen.

  In step K5, it is determined whether or not to display in a designated display mode. That is, the display method selection 262 of the pop-up display method selection data stored in the setting information storage unit 15d is allowed to display the pop-up list in the display mode specified by the input information before reproduction, after reproduction, and during reproduction. It is determined whether the pop-up data display mode 205 read in step K2 permits the pop-up data to be displayed. When the display is not performed in the designated display mode, that is, when the display method selection 262 of the pop-up display method selection data or the display mode 205 of the pop-up data does not permit the display, the process returns to step K2 to read the next pop-up data. When displaying in the designated display mode, that is, when both the display method selection 262 for pop-up display method selection data and the display mode 205 for pop-up data permit display, the process proceeds to step K6.

  In step K6, it is determined whether or not the search mode is “already displayed”. That is, it is determined whether the search mode designated by the input information is “already displayed”. If the search mode is not “already displayed”, the total number is to be displayed, and the process proceeds to step K8. If the search mode is “already displayed”, the process proceeds to step K7. In step K7, it is determined whether or not the display is already performed at the designated elapsed time. That is, the start time indicated by the start time 206 of the pop-up data of the target pop-up, that is, the time represented by the elapsed time from the start of the content playback, than the elapsed time specified by the input information, Whether the target popup is an already-displayed popup is determined based on whether it is small. If it is not already displayed, the pop-up is not displayed, so the process returns to step K2, and if already displayed, the process proceeds to step K8. In step K8, pop-up information is displayed on the screen. That is, since the target popup is a popup to be displayed in the list, it is displayed on the screen. In this case, for example, display icons are arranged on the screen as a pop-up.

  FIG. 28 is a flowchart of a user operation process during reproduction that is performed by the receiving device 10 illustrated in FIG. This flowchart is called from the pop-up display and advertiser site connection process shown in FIG. 21, and is a process for displaying a pop-up list during content reproduction. When Step F6 or Step F16 shown in FIG. 21 is executed, the process proceeds to Step L1.

  In step L1, branching is performed using keys. That is, it branches by the key which the user input with remote control 100. If the input key is the enter key 103, the process proceeds to step L2, and if the input key is another key, that is, a key other than the enter key 103, the process ends and returns to the caller. In step L2, playback is paused and the screen configuration is changed. That is, the content being reproduced is paused, and the screen configuration is changed if necessary. In step L3, a pop-up list display process is called. When the pop-up list process is called, information indicating that the list display mode is display during playback is called as input information. In step L4, the reproduction of the content is resumed, terminated, and the process returns to the caller.

  As described above, the receiving device 10 that is an advertisement display device acquires advertisement information of content such as pop-up data from the service server 20 that is an advertisement providing device, and when the content is output, the advertisement information acquired from the advertisement providing device indicates. An advertisement, for example, a pop-up list is displayed for a predetermined period, and when an advertisement is selected from the displayed advertisement list, detailed information on the selected advertisement is acquired from the advertiser server 30 which is an information providing device. Since the acquired detailed information is displayed asynchronously with the output content, an advertisement related to the content, for example, a popup list is displayed for a predetermined period, and the popup detailed information selected from the displayed list is displayed. Can be displayed. Therefore, the user can select a popup for which detailed information about the advertisement is to be viewed from a list of popups related to the content.

  As an embodiment of the present invention, when a display icon is selected from the list after the pop-up list is displayed as described above, the related Web page is not received and displayed but selected. Play the content of the part where the popup is displayed. What is necessary is just to comprise so that the operation content at the time of selecting a display icon may be changed whether a related web page is displayed or content is reproduced. In the flowchart shown in FIG. 26, when displaying a related Web page, the display icon is selected with the cursor key of the remote control key and determined with the enter key (first operation). The display icon is selected with the cursor key of the remote control key, and an operation different from the operation for displaying the related Web page is performed (second operation) such as pressing the setting key or pressing and holding the enter key.

  FIG. 29 is a flowchart illustrating a content partial reproduction process performed by the receiving apparatus 10 illustrated in FIG.

  In step M1, when one display icon is selected from the pop-up list by the second operation, in step M2, the pop-up data shown in FIG. 4 is searched using the pop-up ID corresponding to the selected display icon as a key. The content ID and the start time are acquired. In step M3, the service server 20 is instructed to reproduce the content corresponding to the acquired content ID from the acquired start time. In this way, the content is reproduced while the selected pop-up is displayed, and a scene or the like in which the product or service targeted for the advertisement is used or used in the content can be confirmed.

  As another embodiment of the present invention, a content reproduction link is embedded in a related Web page corresponding to each pop-up, and when this link is selected (when clicked), the related Web page is displayed. Play content while a popup corresponding to is displayed.

  FIG. 30 is a link reproduction processing flowchart for performing partial reproduction of content from a link of a related Web page.

  FIG. 31 is a diagram showing an example of a related Web page 70 in which a reproduction link is embedded, and FIG. 32 is a diagram showing an html source of the related Web page 70 shown in FIG.

  The related web page 70 is an advertisement page of e-mail software, and a reproduction link 71 is displayed on the web page. When this playback link 71 is clicked, partial playback of content is performed according to the description of the html source.

For the link, popupctl is used as the URL of the link destination by the attribute HERF of the A tag.
: // popupid / contentsid / cmd? play is described. Here, popupctl indicates a protocol for link playback, popupid and contentsid indicate a pop-up ID and content ID, and cmd? Play indicates a command for instructing playback.

  As shown in FIG. 31, in this example, popupid = 20000001 and contentsid = 100001 and the character linking the information of this URL is “view advertisement in movie“ I've Got Mail ”” It is displayed on the web page 70.

  In step N1, when the user clicks on the text “Watch advertisement in movie“ I've Got Mail ”” and designates popupctl as a protocol, the content is prepared for playback. In step N2, the pop-up data is searched using the pop-up ID as a key, and the content ID and the start time are acquired.

  In step N3, the service server 20 is instructed to reproduce the content corresponding to the acquired content ID from the acquired start time. By doing this, when browsing a related Web page, if a predetermined link is selected, the content while the popup corresponding to the selected link is displayed is played back, and the product or service that is the target of the advertisement It is possible to confirm scenes that are used or used in the content.

  Furthermore, as another embodiment of the present invention, when linked playback of content is executed, if the content has not been purchased, a process for prompting purchase is performed.

FIG. 33 is a flowchart of a purchase promotion process for promoting content purchase.
In step P1, when the user clicks on the link of the related Web page and designates popupctl as the protocol, the content reproduction preparation is performed. In step P2, the pop-up data is searched using the pop-up ID as a key, and the content ID and the start time are acquired.

  In step P3, the service server 20 is instructed to reproduce the content corresponding to the acquired content ID from the acquired start time.

  In step P4, it is determined whether the user has purchased the content. The service server 20 stores a “content-user state” table as shown in the data structure diagram of FIG. 34 for each user, and the receiving device 10 refers to this as necessary, such as the determination in step P4. Can do. The “content-user state” table includes data items of content ID 271, purchased 272, pop-up ID 273, and referenced 274. The item of reference finished 274 will be described later. Based on the content ID of the content that has been linked and played back, the in-item item of purchased 272 is referred to, and if “done” is described, the user knows that the content ID has been purchased. If the user has purchased the content, the link reproduction process is terminated. If the user has not purchased the content, the process proceeds to step P5, where the pop-up data is searched using the pop-up ID as a key, and the duration time is acquired. In Step P6, the reproduction of the content is stopped at a time obtained by adding the duration to the start time. In step P7, it is determined whether or not a transition is made to the content purchase screen. For example, after the reproduction of the content is stopped, a dialog is displayed, and it can be determined whether or not a transition is made by a user input. When it changes, it progresses to Step P8, and when it does not change, a process is complete | finished. In step P8, the Web page designated by the jump destination URL 214 of the pop-up data is displayed, and the purchase of the content is promoted.

  Furthermore, as another embodiment of the present invention, when a specific link related to a pop-up is selected from a related Web page, a selection history is stored, and partial reproduction of content is continuously performed according to the history. Do.

FIG. 35 is a history registration processing flowchart for registering a link selection history.
FIG. 36 is a diagram illustrating an example of a related Web page 80 in which an advertisement reference link is embedded, and FIG. 37 is a diagram illustrating an html source of the related Web page 80 illustrated in FIG.

  The related web page 80 is an advertisement page of e-mail software, and an advertisement reference link 81 is displayed on the web page. When the advertisement reference link 81 is clicked, the advertisement reference history is registered according to the description of the html source.

For the link, popupctl is used as the link destination URL by the attribute HERF of the A tag.
Write: // popupid / contentsid / cmd? watch. Here, popupctl indicates a protocol for history registration, popupid and contentsid indicate a popup ID and content ID, and cmd? Watch indicates a command for instructing history registration.

  As shown in FIG. 37, in this example, popupid = 20000001, contentsid = 100001 and the character to link the information of this URL is “Please press here when the advertisement is already referenced”, and the related web page 80 Is displayed.

  In step Q1, when the user clicks on the text “Please press here if the advertisement is already referred to” on the related Web page and the popupctl is instructed as a protocol, the advertisement reference history registration preparation is performed. In step Q2, the pop-up data is searched using the pop-up ID as a key, and the content ID and the start time are acquired.

  In step Q3, “done” is described in the referenced 274 item of the corresponding pop-up ID in the “content-user state” table stored in the service server 20, and the reference history is registered.

  FIG. 38 is a continuous playback process flowchart in which partial playback of content is continuously performed according to the reference history.

For example, when a content is selected by performing an operation such as pressing a setting key or pressing and holding a decision key, the “content-user state” table is stored in step R1 using the content ID of the selected content as a key. Search and create a list of pop-up IDs associated with the corresponding content ID.
In step R2, initialization for repeatedly processing the obtained pop-up ID list is performed. In step R3, it is determined whether it is the last pop-up ID listed. If it is the last pop-up ID, the process proceeds to step R6, and if it is not the last pop-up ID, the process proceeds to step R4.

  In step R4, the pop-up data is searched using the pop-up ID as a key, and the start time and duration are acquired. In step R5, the acquired start time and duration are stored in the list as time information.

  In step R6, the pop-up IDs of the generated list are sorted by start time, and in step R7, the content is continuously played back by the time obtained by subtracting the duration from the playback time in order from the earliest playback time based on the sorted list. To do.

  In step R8, it is determined whether or not a transition is made to the content purchase screen. For example, after the continuous reproduction of content is stopped, a dialog is displayed, and it can be determined whether or not a transition is made by a user input. If there is a transition, the process proceeds to step R9, and if not, the process ends. In step R9, the Web page designated by the jump destination URL 214 of the pop-up data is displayed, and the purchase of the content is promoted.

  Furthermore, as another embodiment of the present invention, when a specific link related to a pop-up is selected from a related Web page, points set for each related Web page are totaled, and contents are set according to the total points. Play back.

FIG. 39 is a flowchart of a point acquisition process for acquiring points.
The point acquisition link of the related Web page is displayed on the related Web page. When this point acquisition link is clicked, points are acquired according to the description of the html source.

For the link, popupctl is used as the link destination URL by the attribute HERF of the A tag.
: // popupid / contentsid / cmd? point is described. Here, popupctl indicates a protocol for acquiring points, popupid and contentsid indicate a pop-up ID and content ID, and cmd? Point indicates a command for instructing acquisition of points.

  In step S1, when a user clicks on a link of a related Web page and designates popupctl as a protocol, point acquisition preparation is performed. In step S2, the pop-up data is searched using the pop-up ID as a key, and the content ID is acquired.

  In step S <b> 3, the pop-up ID is stored in the pop-up ID field of the corresponding content ID in the “content-user state” table stored in the service server 20.

  FIG. 40 is a flowchart of a playback process for playing back content according to the acquired points.

  For example, when a content is selected by performing an operation such as pressing the setting key or pressing and holding the enter key, the “content-user state” table is stored in step T1 using the content ID of the selected content as a key. Search and create a list of pop-up IDs associated with the corresponding content ID. In step T2, initialization for repeatedly processing the obtained pop-up ID list is performed. In step T3, it is determined whether it is the last pop-up ID listed. If it is the last pop-up ID, the process proceeds to step T6, and if it is not the last pop-up ID, the process proceeds to step T4.

  In step T4, the pop-up data is searched using the pop-up ID as a key, and points are acquired.

  FIG. 41 is a diagram illustrating an example of a structure diagram of pop-up data distributed from the service server 20. This pop-up data is the same as the pop-up data shown in FIG. 4 except that point 218 is added as a data item. In step T4, the point described in the item of point 218 is acquired.

  In step T5, the points newly acquired in step T4 are added to the total of points acquired so far, and the total points are referred to.

  In step T6, referring to the reproduction time correspondence table as shown in FIG. 42, the time corresponding to the total point is reproduced from the beginning of the content. In the reproduction time correspondence table, the aggregation point 280 and the reproduction time 281 are used as data items, and these are associated with each other. For example, if the total point is between 1 and 25, the playback time is 5 minutes.

  In step T7, it is determined whether or not a transition is made to the content purchase screen. For example, after the reproduction of the content is stopped, a dialog is displayed, and it can be determined whether or not a transition is made by a user input. If there is a transition, the process proceeds to step T8, and if not, the process ends. In step T8, the Web page designated by the jump destination URL 214 of the pop-up data is displayed, and the purchase of the content is promoted.

  A program according to still another embodiment of the present invention is a program including a reception program and a pop-up display program stored in the program storage unit 15a of the nonvolatile memory 15, and is a program executed by the CPU 12 of the reception device 10 It is realized by. The reception program and the pop-up display program stored in the program storage unit 15a are programs for executing the flowcharts shown in FIGS. 7 and 9, respectively. 19, 21, 23, 26, 29, 30, 33, 35, 38, 39, and 40 may be executed.

  In the receiving device 10 shown in FIG. 2, the program is stored in the nonvolatile memory 15, but this program is recorded on a removable recording medium and read from the recording medium into the nonvolatile memory 15. But you can. Alternatively, a program recorded on a recording medium may be loaded on a general-purpose computer and functioned by the general-purpose computer.

  Thus, it can provide as a program for functioning a computer as each means of receiving device 10 which is an advertising display device mentioned above.

1 is a block diagram of an advertisement providing system 1 that is an embodiment of the present invention. It is a block diagram of the receiver 10 shown in FIG. FIG. 3 is an external view of a remote controller 100 of the receiving device 10 illustrated in FIG. 2. An example of a structure diagram of pop-up data distributed from the service server 20 shown in FIG. 1 is shown. An example of a structure diagram of content-attached data distributed from the service server 20 shown in FIG. 1 is shown. An example of a structure diagram of content management data managed by the service server 20 shown in FIG. 1 is shown. It is a pop-up data acquisition flowchart which the receiver 10 shown in FIG. 2 processes. It is a pop-up data transmission flowchart which the service server 20 shown in FIG. 1 processes. FIG. 4 is a flowchart of pop-up display and advertiser site connection processed by the receiving apparatus 10 shown in FIG. 2. The example of the pop-up display screen in case the pop-up displayed on the display panel 17 shown in FIG. 2 is one is shown. The example of the pop-up display screen in case the pop-up displayed on the display panel 17 shown in FIG. 2 is plural is shown. An example of the pop-up advertisement list screen 400 displayed on the display panel 17 shown in FIG. 2 is shown. An example of a pop-up display timing is shown. An example of the content list screen 500 displayed on the display panel 17 shown in FIG. 2 is shown. An example of the purchase confirmation screen 510 displayed on the display panel 17 shown in FIG. 2 is shown. An example of the setting screen 520 displayed on the display panel 17 shown in FIG. An example of the card information setting screen 530 displayed on the display panel 17 shown in FIG. An example of the network setting screen 540 displayed on the display panel 17 shown in FIG. It is another pop-up data acquisition flowchart which the receiver 10 shown in FIG. 2 processes. It is another pop-up data transmission flowchart which the service server 20 shown in FIG. 1 processes.

FIG. 4 is another pop-up display and advertiser site connection flowchart processed by the receiving device 10 shown in FIG. 2. FIG. An example of the pop-up display method selection screen 600 displayed on the display panel 17 shown in FIG. 2 is shown. 3 shows an example of a structure diagram of pop-up display method selection data stored in the setting information storage unit 15d shown in FIG. FIG. 3 is a flowchart of a pre-reproduction process that is performed by the receiving device 10 illustrated in FIG. 2. FIG. FIG. 4 is a flowchart illustrating a post-reproduction process performed by the receiving apparatus 10 illustrated in FIG. 2. FIG. It is a pop-up list process flowchart which the receiver 10 shown in FIG. 2 processes. 3 is a flowchart of a pop-up list display process processed by the receiving apparatus 10 shown in FIG. FIG. 3 is a flowchart of a user operation process during reproduction that is performed by the receiving device 10 illustrated in FIG. 2. 3 is a content partial reproduction processing flowchart processed by the receiving apparatus 10 shown in FIG. 2. It is a link reproduction | regeneration processing flowchart which performs partial reproduction | regeneration of a content from the link of a related Web page. It is a figure which shows the example of the related web page 70 with which the link for reproduction | regeneration was embedded. It is a figure which shows the html source of the related web page 70 shown in FIG. It is a purchase promotion process flowchart which promotes content purchase. It is a data structure figure of a "content-user state" table. It is a history registration processing flowchart for registering a link selection history. It is a figure which shows the example of the related web page 80 with which the advertisement reference link was embedded. It is a figure which shows the html source of the related Web page 80 shown in FIG. It is a continuous reproduction processing flowchart which performs partial reproduction of content continuously according to a reference history. It is a point acquisition processing flowchart for acquiring points. It is a reproduction processing flowchart which reproduces | regenerates a content according to the acquired point.

It is a figure which shows an example of the structure figure of the pop-up data delivered from the service server. It is a figure which shows the reproduction | regeneration time correspondence table | surface which shows a response | compatibility with a point and reproduction | regeneration time.

Explanation of symbols

1 Advertisement Providing System 10 Receiving Device 11 Network Interface 12 CPU
13 Video interface 14 Work memory 15 Non-volatile memory 16 Remote control receiver 17 Display panel 20 Service server 30 Advertiser server 40 Credit server 50 Internet 100 Remote control

Claims (7)

An advertisement providing device that transmits advertisement information representing an advertisement according to content via a network;
An information providing device for transmitting detailed information of an advertisement through a network;
An advertisement display device that displays advertisements indicated by the advertisement information acquired from the advertisement providing device at a predetermined output time point of the output content when content advertisement information is acquired from the advertisement providing device through the network and the content is output; Including
The advertisement display device displays a list of advertisements indicated by the advertisement information acquired from the advertisement providing device during a predetermined period. When an advertisement is selected from the displayed advertisement list, the selected advertisement is displayed. An advertisement providing system that outputs content from an output time point when a selected advertisement is displayed. Transmitting means for transmitting request information including content ID information for identifying content through a network;
Pop-up information representing a pop-up returned in response to the request information transmitted by the transmission means, and receiving means for receiving pop-up information including link destination information representing a link destination requesting detailed information of the pop-up;
Storage means for storing pop-up information received by the receiving means;
Content output means for outputting content;
The pop-up indicated by the pop-up information stored in the storage means is displayed at a predetermined output time point of the content output by the content output means, and the pop-up list indicated by the pop-up information stored in the storage means is displayed for a predetermined period. Display means;
Selecting means for selecting a popup from the popup list displayed by the display means;
When the pop-up is selected by the selecting means, the display means displays the selected pop-up, and the content output means outputs the content from the output time point when the selected pop-up is displayed. . Specifying means for specifying a popup displayed at a predetermined output time of the content,
When the pop-up is designated by the designation means, the sending means sends the detailed request information for requesting the detailed information of the designated pop-up to the link destination indicated by the link destination information included in the pop-up information of the designated pop-up through the network. And
The receiving means receives the detailed information returned in response to the detailed request information transmitted by the transmitting means,
3. The advertisement display device according to claim 2, wherein the display means displays the detailed information received by the receiving means asynchronously with the content output by the content output means. The detailed information includes a pop-up ID for identifying the content ID and the pop-up, and link information associated with the content ID and the pop-up ID,
Including link specifying means for specifying link information displayed by the display means;
When link information is specified by the link specifying means, the display means displays a pop-up corresponding to the pop-up ID associated with the specified link information, and the content output means displays a pop-up corresponding to the pop-up ID. 4. The advertisement display device according to claim 3, wherein the content is output from the output time. History storage means for storing a list including a pop-up ID associated with the specified link information as a history of link information specified by the link specifying means;
A list specifying means for specifying a list,
When the list is specified by the list specifying means, the display means displays a pop-up corresponding to the pop-up ID included in the specified list, and the content output means is an output time point when the pop-up corresponding to the pop-up ID is displayed 5. The advertisement display device according to claim 4, wherein the content is output from the advertisement display device. Content that outputs the advertisement indicated by the acquired advertisement information when the advertisement information of the content is acquired through the network from the advertisement providing device that transmits the advertisement information representing the advertisement according to the content, and the content is output to the advertisement display device. Displaying the advertisement list indicated by the advertisement information acquired from the advertisement providing apparatus on the advertisement display apparatus during a predetermined period,
Furthermore, when an advertisement is selected from the displayed advertisement list, the advertisement is displayed, and the content is output from an output time point when the selected advertisement is displayed.   A program for causing a computer to function as each means of the advertisement display device according to claim 2.

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