JP2003067629A - Video distribution system, video distribution method, program for the method and recording medium having program for the method recorded thereon - Google Patents

Abstract

PROBLEM TO BE SOLVED: To enable effective and comfortable advertisements at the time of inserting and presenting the advertisement in video distribution. SOLUTION: A video object/advertisement relating DB 108 stores and manages a video object in video contents and the advertisement related to it. A video DB 107 stores and manages video images to be distributed corresponding to a desire on a user side and an advertisement DB 106 stores and manages advertisement contents to be distributed to the user side desiring to view the advertisement. When the user side desires that, a desired viewing form for the advertisement is acquired, the advertisement is related to the video object by using information in the video object/advertisement relating DB and viewing conditions and the video contents and the advertisement are distributed to the user side on the basis of the user viewing conditions by using information relating the advertisement and the video object. According to an operation on the user side to the video object inside the distributed video contents, the advertisement contents are distributed at the time or the later time.

Description

Detailed Description of the Invention

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a video distribution system and a distribution method using a network, and more particularly to an advertisement insertion method and a presentation method at the time of video distribution.

[0002]

2. Description of the Related Art Among the mechanisms for distributing video through a network, the following are examples of mechanisms for distributing advertisements.

A mechanism for distributing advertisements according to the place of residence of the user and the attributes of the user (Japanese Patent Application No. 11-282198: receiving device). This allows the user to view only advertisements that are highly relevant to him.

A mechanism for changing the frequency of advertisement (Japanese Patent Application No. 11-282198: receiver, Japanese Patent Application No. 7-23)
No. 8785: Communication system and program viewing fee listening system). As a result, the user can change the frequency of advertisement and view the video content according to his / her desire. In addition, it becomes possible to provide a service using a billing system in which a fee is charged for video content based on the number of advertisements viewed by the user and the advertisement frequency.

[0005]

However, the above-mentioned prior art has the following problems.

[0006] Although the above-mentioned mechanism relating to advertisement distribution is effective to some extent in that it enhances the advertising effect, advertisements are the same as conventional TV commercials in that they are viewed in a time frame different from the video content. That is, the advertisement is distributed in a frame different from the video content as in the past.

In this case, even if there is a video object in the video that is of interest to the user, the advertisement associated with that video object cannot be acquired at that time. Also, the advertiser loses the timing of appealing to the user.

[0008] An object of the present invention is to insert and present an advertisement at the time of video distribution: -By associating the advertisement with the video object in the video content and the attribute of the user, the advertiser performs a more effective advertising activity. -Providing a comfortable advertisement acquisition environment for the user by distributing the advertisement by using the attribute of the user, the viewing condition specified by the user, and the history of the action performed by the user on the video object in the video content.・ Perform efficient advertising activities and product acquisition activities by using video objects in the video content as the entrance to advertising product access ・ Provide services that enable each of the above items Provided are a video distribution system, a distribution method, a program of this method, and a recording medium recording this program. In the Rukoto.

[0009]

In order to achieve the above object, the present invention provides a video distribution system and a video distribution method for distributing an advertisement associated with a video object to a user side, and according to the user's request. A mechanism for viewing an advertisement associated with a video object being viewed is provided.

Further, in the above video distribution system and video distribution method, when associating an advertisement with a video object, the advertisement is displayed according to a rule determined by the service provider, for example, by using a method such as an auction or a reverse auction. We provide a mechanism to efficiently carry out the process from recruitment to the decision of advertisement.

Further, in the above-mentioned video distribution system and video distribution method, it is considered that the advertisement related to the video object in which the user is interested and the information of the user's behavior for the advertisement are gathered to make the user interested. Providing a mechanism to recommend recommended advertisements.

Further, in the above video distribution system and video distribution method, the effect of the advertisement is calculated based on the action (the viewing of the advertisement, the purchase of the advertisement product, etc.) performed by the user, and the calculated value is used as the basis. In addition, a mechanism for charging a part or all of the video content usage fee originally charged to the user to the advertiser as the advertisement fee is provided.

Further, in the above-described video distribution system and video distribution method, it is possible for a service provider to solicit an advertiser by designating an attribute of a user who wants to advertise, thereby advertising. Providing a mechanism to deliver advertisements only to users who have the attributes specified by the Lord.

From the above, the present invention is characterized by the following video distribution system, video distribution method, program of this method, and recording medium recording this program.

(Video Distribution System) (1) In the video distribution system in which the distribution system side transmits and views the video content desired by the user to the user side via the network, the video which is a meaningful part of the video content to be distributed. Video object / advertisement related management means for accumulating and managing objects and advertisements associated therewith, video accumulation managing means for accumulating and managing videos to be distributed according to user's request, and user side wishing to view advertisement Advertisement storage management means for storing and managing advertisement content to be delivered to, user operation side detecting means for detecting an operation performed on the video object by the user side, and a user side desired in advance or during the stage of watching or while the user is watching. User viewing condition acquisition hand who acquires desired viewing mode of advertisement at stage A video composing means for associating an advertisement with a video object in the video content to be distributed using the information of the video object / advertisement related management means and viewing conditions; and the information for associating the advertisement with the video object. A video distribution unit that distributes the video content managed by the video storage management unit and the advertisement managed by the advertisement storage management unit to the user side based on the user viewing conditions, and It is configured by an advertisement distribution unit that distributes the advertisement content managed by the advertisement management unit at the time and after that according to the user's operation on the video object, and configures the video by associating the advertisement with the video object. And an advertisement configuration delivery means for delivering.

(2) In the above video distribution system,
Video object acquisition means for recognizing a video object from video content and acquiring appearance time and position information, and for an advertiser who desires to associate an advertisement with the video object, a part or all of the video object, If necessary, publish the advertisement conditions to be recruited for each video object, and obtain the video object that the advertiser desires to associate, the advertisement itself or its location information to be associated, and the advertisement conditions such as advertisement fees. The advertisement candidate acquisition means for acquiring the advertisement candidate for the video object and the service provider who performs the video content distribution service automatically select from the advertisement candidates based on the determined rule or the preset standard rule. And an automatic advertisement associating means for determining an advertisement.

(3) In the above video distribution system,
A user action history storage and management unit that stores a history of actions performed on the video object by the user side; and a related advertisement recommendation unit that recommends a new advertisement using the action history of the user. To do.

(4) In the above video distribution system,
When a content distribution service is provided for a fee, a user action history storage / management unit that stores a history of actions performed by the user on the video object, and the number of times the user views the advertisement or purchases the advertisement product acquired from the action of the user. From
An advertisement effect calculating means for calculating the effect of advertisement, a viewing fee charging means for calculating and charging a viewing fee for a viewer, and an advertisement fee charging means for calculating and charging an advertisement fee for an advertiser. It is characterized by having.

(5) In the above video distribution system,
At the time of advertisement registration, as an extension of the advertisement candidate acquisition means, the advertiser can specify the attributes of the target user in addition to specifying the video object, and can obtain the target advertisement candidate by enabling the advertisement request. Means and for each video object when determining the advertisement for each video object,
In addition, the target-specific advertisement determining unit configured to determine the advertisement for each user attribute, and the target-specific advertisement associating unit that associates the advertisement with the video object and the user attribute, and authenticates the user to watch, and the user side registers in advance. User attribute information acquisition means for acquiring the attribute information and the above-mentioned video composition means are expanded to specify the target of associating the advertisement associated with the attribute of the user and the video object with the video object based on the attribute of the viewing user. And a target object advertisement distribution unit that distributes a video by associating an advertisement with a video object and a user attribute.

(Video Distribution Method) (6) In the video distribution method in which the distribution system side transmits and views the video content requested by the user side to the user side via the network, the video is a meaningful part of the video content to be distributed. Video object / advertisement related management procedure for accumulating and managing objects and advertisements associated with them, video accumulating and managing procedure for accumulating and managing images to be distributed according to user's request, and user side wishing to view advertisement An advertisement storage management procedure for storing and managing advertisement content to be distributed to, an operation acquisition procedure for detecting an operation performed on the video object by the user side,
Distribution using the user viewing condition acquisition procedure for acquiring the desired viewing mode of the advertisement at the user's side in advance, at the stage of viewing, or at the stage desired by the user during viewing, and the information and viewing conditions of the above video object / advertisement related management procedure A video composition procedure for associating an advertisement with a video object in the video content, a video content managed in the video storage management procedure using the information for associating the advertisement with the video object, and a video content managed in the advertisement storage management procedure. The video distribution procedure for distributing the advertisement to the user side based on the user viewing condition, and the advertisement content managed by the advertisement management procedure according to the user's operation on the video object in the distributed video content. The ad delivery procedure to deliver at that time and thereafter Ri is configured to associate an advertisement to the image object, and having a procedure ad configuration distribution constituting distributing video.

(7) In the above video distribution method, a video object acquisition procedure for recognizing a video object from video content and acquiring appearance time and position information, and an advertiser desiring to associate an advertisement with the video object , Some or all of the video objects and, if necessary, the conditions for the advertisement to be recruited for each video object are disclosed, and the video object desired to be associated with the advertiser and the advertisement main body or its associated Location information and advertisement candidate acquisition procedure for acquiring advertisement candidates for video objects that acquire advertisement conditions such as advertisement fees, and a rule set by a service provider who performs a video content distribution service or a standard set in advance. Based on the rules, automatically determine the advertisement from the advertisement candidates And having a procedure associated dynamic ads.

(8) In the above video distribution method, a new advertisement is created by using a user action history storage management procedure for storing a history of actions performed by the user on the video object and the action history of the user side. And a related advertisement recommendation procedure for recommending.

(9) In the above video distribution method, a user behavior history storage / management procedure for storing a history of behaviors performed on the video object by the user when the content distribution service is provided for a fee, and the user side. The advertising effect calculation procedure that calculates the effectiveness of the advertisement from the number of times the ad is viewed and the number of times the ad product is purchased, the viewing fee charging procedure that calculates and charges the viewing fee for the viewer, and the advertiser And an advertising fee charging procedure for calculating and charging all advertising fees.

(10) In the above video distribution method, when an advertisement is registered, as an extension of an advertisement candidate acquisition procedure, in addition to the advertiser designating a video object, a target user-side attribute is designated, Targeted advertisement candidate acquisition procedure that makes it possible to make an advertisement request, and for each video object when determining an advertisement for each video object,
And a targeting advertisement determining procedure for determining an advertisement for each attribute on the user side, and a targeting advertisement associating procedure for associating an advertisement with a video object and an attribute on the user side, and a user who authenticates a viewing user The user attribute information acquisition procedure of acquiring the attribute information registered in advance and the above-mentioned video configuration procedure are expanded, and an advertisement associated with the user side attribute and the video object is set to the video object based on the user side attribute to be viewed. And a target-specific video distribution procedure for distributing a video by associating an advertisement with a video object and an attribute on the user side.

(11) In the above-mentioned video distribution method, the distribution system side acquires the video content and the advertisement viewing form desired by the user from the user side, and if the advertisement viewing form cannot be obtained, the standard advertisement viewing is performed. Form, and from the above-mentioned desired video content and advertisement viewing form,
Creates the configuration information of the video content to be distributed to the user side, configures the video content using the video content acquired from the configuration information of the video content to be distributed and the advertising object to be acquired, and sends it to the user side player. The user side has a procedure of detecting an operation on the delivered video content by the user side and transmitting the operated video object or advertisement object and the operation content to the system side. Then, the distribution system side distributes the advertisement information to the user side based on the received combination information of the video object or the advertisement object and the operation content, and the information of the association between the video object and the advertisement, and the advertisement content desired to be viewed by the user side. If it is acquired by the operation from, the advertising content is acquired according to the viewing conditions. Delivering, when viewing desired advertisement content is not obtained by the operation from the user side, characterized by having a procedure to deliver the appropriate advertising content.

(12) In the above video distribution method, the distribution system side registers the new video content provided by the service provider, cuts out an object from the registered video, and registers the cut out object. Of the procedure and registered object information,
For the object that the service provider wants to associate with the advertisement, the procedure for acquiring and registering the advertising condition information for each object from the service provider, and using the advertising condition information, soliciting advertisements from the advertiser The procedure for temporarily registering the advertisement registered by the advertiser, and determining the optimal advertisement from the registered advertisements or the service provider determining it, and as an advertisement associated with the video object And a procedure for registering.

(13) In the above video distribution method, the distribution system side transmits a list of video objects in the video content when the information of the video content desired by the advertiser is transmitted, and the above transmission. When the advertiser wants to associate an advertisement with the created video object, the advertisement desired object and the advertisement condition, the procedure for acquiring and registering the advertisement main body or the information related to the advertisement, and at least the stage when the advertisement is determined. The method is characterized by including a procedure of registering advertisement content and a procedure of charging an advertisement fee to an advertiser based on an advertisement condition at a stage when an advertisement is determined or at a stage after that.

(14) In the above-described video distribution method, the distribution system side sets a procedure for receiving information for the user side to operate the video content or the advertising content, and a target advertisement and an action related to the advertisement from the operation information. It is the procedure to register for each individual, the stage where the registration history is accumulated, or the timing of distributing advertisements, but if the advertisement to be distributed has not been decided by the operation from the user side, the related advertisement When viewing is requested from the user side, the procedure is to pass the information for recommending the advertising content and the set of advertising content to the user side by using the history information and the advertising information.

(15) In the above video distribution method, the distribution system side receives the information that the user side has operated the video content or the advertisement content, and the target advertisement and the action regarding the advertisement from the operation information. , A procedure for registering for each individual, a procedure for calculating an advertisement consideration for the individual based on the above user action accumulated information, and determining an amount of money according to the consideration, and a viewer for each advertisement. Based on the actions taken by each of the advertisements, the procedure for calculating the advertising effect of the advertisement and determining the amount of money according to the effect as the advertising fee for the advertiser, and the time determined regularly , A procedure for calculating the viewing fee to be charged from the advertisement viewing fee and the user viewing video content storage information, and charging the viewing fee from the user side, and the time determined at regular intervals , Calculates an advertisement fee to be charged from the advertisement fee stored information, and having a procedure for charging an advertisement fee from the advertiser.

(Video Distribution Method Program) (16) A program for causing a computer to execute the processing procedure in the above-described video distribution method.

(Recording Medium Recording Program of Video Distribution Method) (17) A program for causing a computer to execute the processing procedure in the above-mentioned video distribution method is recorded in a recording medium readable by the computer. And

[0032]

DETAILED DESCRIPTION OF THE PREFERRED EMBODIMENTS (Embodiment 1) FIG. 1 is a configuration diagram of a video distribution system in which an advertisement is associated with a video object according to the first embodiment of the present invention.

The association with the claims of the present invention is as follows: The video object / advertisement relation management means is realized as a video object advertisement relation DB (database) 108.

The operation acquisition means is the user operation detection unit 153.
And the user operation acquisition unit 104.

The video storage management means is realized as the video DB 107.

The advertisement storage management means is realized as the advertisement DB 106.

The user viewing condition acquisition means is realized as the user information acquisition unit 101 and the user information DB 109.

The image composition means is the user information acquisition unit 101
And the image forming unit 102.

The video distribution means is realized by the distribution unit 103 and the player 152.

The advertisement distribution means is realized by the advertisement composition unit 105, the distribution unit 103 and the player 152.

The video object acquisition means is realized as the video object cutout unit 121.

The advertisement candidate acquisition means is the advertisement candidate acquisition unit 12
It can be realized as 3.

The automatic advertisement associating means is realized as the advertisement condition determining unit 122 and the advertisement automatic associating unit 124.

First, terms used in the following embodiments will be clarified.

The "advertisement viewing mode" is composed of three elements shown in Table 1 below. These can be changed at the stage when the user is registered as a user of the system, at the stage when the user tries to receive the video contents, and at the stage when the video contents are actually being viewed.

[0046]

[Table 1]

The "advertisement content" is a commercial image or commercial image registered by an advertiser, which shows more detailed information than in the case of a conventional commercial, and holds a pointer to a place for selling an advertisement target. There are also things to do.

The "advertisement object" is a banner advertisement displayed when a video object associated with an advertisement is placed on the screen in the video content or when the user specifies the video object. It is a thing. This may be registered directly by the advertiser, or may be automatically generated from the company name or product name of the advertiser.

Next, in the system configuration of FIG. 1, the video distribution system server 100, the user client 150, the advertiser client 160, and the service provider client 170 are network-connected. Hereinafter, each unit will be described in detail.

The user information acquisition unit 101 authenticates the user via the browser 151 in the user client,
Acquire a desired video content and advertisement viewing mode from the user. When the advertisement viewing mode is not input, a predetermined value is acquired from the user information DB 109. Even when the user performs the advertisement viewing mode while viewing the video content, it is performed from the player 152 through this portion. If user registration has not been performed, registration processing is performed, and the ID, password, and advertisement viewing mode are registered in the user DB 109.

In the video composition unit 102, the desired viewing video content obtained from the user information acquisition unit 101, the advertisement viewing mode, and the video object / advertisement association DB 10 are provided.
The information obtained from 8 is used to configure the video content to be distributed to the user. The created configuration information is delivered to the distribution unit 10
Pass to 3. Here, among the advertisement viewing modes, the advertisement viewing request and the advertisement object display mode are used.

The distribution unit 103 performs scheduling according to the video configuration information obtained from the video configuration unit 102 and the advertisement configuration unit 105, the advertisement information, and the advertisement viewing condition of the user obtained from the video configuration unit 102, and the video DB
107 and the actual video content and advertisement content accumulated in the advertisement DB 106 are played by the user's player 15
The video contents are distributed to 2.

When the distribution of the advertising content is carried out at a predetermined time according to the advertisement viewing form of the user, such as at the time of the operation or in the conventional TV commercial, the distribution of the video content is stopped at that time, The advertisement content is distributed, and the distribution of the video content is restarted at the stage when the user has finished viewing the advertisement. Further, when it is necessary to deliver the advertisement content after the video content is finished, the advertisement content is delivered after the finish. That is, here, the information of the advertisement content viewing mode among the advertisement viewing modes is used. When the advertisement is not determined by the user's operation at the advertisement distribution time, the distribution unit 103 acquires an appropriate advertisement from the advertisement DB 106 and distributes it.

Also, there are two methods for distributing an advertisement object that serves as a pointer to the advertisement content during the distribution of the video content, a method of displaying the advertisement object in a frame different from the video content, and a method of displaying the advertisement object inside the video. There is a way. Especially in the latter case, MPEG-
The advertisement object is displayed on the video content by using the technique such as the multiplex streaming defined in 4. A screen example of these displays is shown in FIG.

The user operation acquisition unit 104 receives the operation for the user's video object or advertisement content detected by the user operation detection unit 153 in the user client, and displays the user's operation target video object or advertisement object and the operation content. Component 10
Pass to 5.

The advertisement composition unit 105 acquires the user operation information from the user operation acquisition unit 104, and uses the contents and the information of the video object / advertisement association DB 108 to pass the advertisement information to be delivered to the delivery unit 103. At this time, by using the information of the video object / advertisement association DB 108, a dictionary is drawn up to which advertisement the video object and the advertisement object are associated.

The advertisement DB 106 is a database that holds actual advertisement contents, advertisement objects and other information, and is connected within the system or network and exists. Moreover, it may be distributed and arranged on the network.

The video DB 107 is a database that holds actual video contents and other information, and is present in the system or connected via a network. Moreover, it may be distributed and arranged on the network.

Video object / advertisement association DB 10
Reference numeral 8 is a database that holds each video object and advertisement information and holds their association. Data examples are shown in Table 2 below.

[0060]

[Table 2]

The user information DB 109 is a database that holds at least information for authenticating the user and the viewing mode of the advertisement.

The video object cutout unit 121 acquires the video content registered in the video DB 107, and stores the appearance time, the appearance range, and a brief description of the video object contained in the video in the video object / advertisement association DB 108. register. At this time, the clipping of the video object is performed by using the metadata about the video object typified by MPEG-7 (reference material ISO / IE
C15938-1, 2, 3, 4, 5, 6) or using an image analysis device.

The advertisement condition determining unit 122 transmits a list of video objects to the service provider browser 171, and, for each video object, information about the video object, conditions of advertisement from the service provider (auction, reverse auction). Etc., the designation of the desired industry, etc.), and the information of the video object and the advertising condition are accumulated in the advertising condition DB 125.

In the advertisement candidate acquisition unit 123, the advertisement condition DB
The information of the advertisement condition and the video object is acquired from 125, the list of the video object and the advertisement condition is presented according to the request from the advertiser via the advertiser browser 161, and the advertisement is registered from the advertiser. Accept. The received information is held in the registered advertisement DB 126.

The advertisement associating unit 124 obtains the advertisement condition desired by the service provider from the advertisement condition DB 125, and based on this condition, an advertisement associated with each video object from the advertisement candidates existing in the registered advertisement DB 126. It is determined and registered in the video object / advertisement association DB 108. If the advertisement cannot be determined according to the rule defined by the service provider depending on the condition, the service provider is notified and the browser 17
Make the decision manually via 1. When the advertisement is determined, the advertisement content, the advertisement object, and other information regarding the advertisement are registered in the advertisement DB 106 based on the information in the registered advertisement DB 126 or the information obtained from the advertiser.

The advertisement condition DB 125 includes the advertisement condition determining unit 1
The information of the video object and the advertising condition are received from 22, and accumulated, and the information is passed in response to the inquiry. An example is shown in Table 3 below.

[0067]

[Table 3]

The registered advertisement DB 126 includes the advertisement candidate acquisition unit 1
From 23, the advertisement candidates associated with each video object are accumulated, and the information is passed upon request.

Browser 1 in user client 150
51 communicates with the user information acquisition unit 101 and is used to transmit the video content desired by the user and the desired advertisement viewing condition to the server 100. Also, when the user wants to change the advertisement viewing mode while viewing the video content, the information is transmitted via the browser.

The user client player 152
The video content transmitted from the distribution unit 103 is reproduced. It may be integrated with the browser. In addition, when an operation is performed on a video object with a mouse, it may be possible to pop up the associated advertising object or to highlight and display the advertising object. The screen image is shown in FIG.

User operation detection unit 1 of the user client
53 detects a user's operation performed on the player by detecting the position of the mouse pointer and the pressing of the mouse button, and transmits the target object of the user's operation and the operation content to the user operation acquisition unit 104.

The advertiser browser 161 of the advertiser client 160 communicates with the advertisement candidate acquisition unit 123 to refer to a list of video objects for which advertisements are being solicited and register an advertisement for the video objects.

In the service provider browser 171 of the service provider client 170, the advertisement condition determining unit 122
When the automatic determination of the advertisement cannot be performed, the communication is performed with the advertisement association unit 124 to manually determine the advertisement.

(Processing Procedure of First Embodiment) In this embodiment, the user, the viewer, the service provider, and the advertiser who use the system interact with each other.
Each process will be described below.

First, the outline of the flow of video content distribution will be described below centering on the interaction with the user. Details are shown in the flowchart of FIG. The present embodiment describes the flow in the case where the user does not consider changing the advertisement viewing mode in the middle of the process.

(S1) User Client Browser 1
51 is connected to the user information acquisition unit 101, acquires the video content desired for viewing and the advertisement viewing mode from the user, and passes it to the video configuration unit 102.

(S2) If the advertisement viewing mode has not been input, the user information DB 109 is connected to acquire the standard advertisement viewing mode and pass it to the video composition unit 102.

(S3) From the video content desired to be viewed and the advertisement viewing mode, the video configuration unit 102 creates configuration information of the video content to be distributed to the user, and passes it to the distribution unit 103 together with the advertisement viewing mode.

(S4) The distribution unit 103 composes the video content using the video content acquired from the video DB 106 and the advertisement object acquired from the advertisement DB 107 from the configuration information of the video content to be distributed, and the player 1
Deliver to 52.

(S5) The player 152 displays the delivered video content on the screen and provides the user with a video content viewing service.

(S6) When the user operates the video content, the user operation detection unit 153 detects it and sends the target video object or advertisement object and the operation content to the user operation acquisition unit 104. Send.

(S7) The user operation acquisition unit 104 passes the received combination information of the video object or advertisement object and the operation content to the advertisement construction unit 105.

(S8) The advertisement construction unit 105 passes the advertisement information to the distribution unit 103 from the received information and the information on the association between the video object and the advertisement acquired from the video object / advertisement association DB.

(S9) When the advertisement content desired to be viewed is acquired by the user's operation, the distribution unit 103 acquires the advertisement content from the advertisement DB 106 according to the viewing condition and distributes the advertisement content.

(S10) When the advertisement content desired to be viewed is not acquired by the operation of the user, the distribution unit 103 acquires an appropriate advertisement content from the advertisement DB 106,
Deliver.

Next, the flow of advertisement association will be described centering on the interaction with the service provider. The flowchart is shown in FIG.

(S11) A new video content is registered in the video DB 107 by the service provider.

(S12) Video object cutout unit 1
21 cuts out an object from the registered video. The clipped object is registered in the video object / advertisement association DB 108.

(S13) Of the object information registered in the video object / advertisement association DB 108,
For an object for which a service provider wants to associate an advertisement, the advertisement condition determination unit 122 acquires from the service provider the advertisement condition for each object, the advertisement recruitment deadline, and other information about the object.
Register in the advertising condition DB 125.

(S14) When the advertisement condition is registered in the advertisement condition DB 126, the advertisement candidate acquisition unit 123 uses the information to start recruiting advertisements to the advertiser.

(S15) The advertisement registered by the advertiser is temporarily registered in the registered advertisement DB 126.

(S16) When the advertisement recruitment period ends, the advertisement association unit 124 acquires the advertisement determination rule from the advertisement condition DB 125 and determines the optimum advertisement from the advertisements registered in the registered advertisement DB according to the rule. Then, the advertisement is registered in the video object / advertisement association DB 108.

(S17) When an exception occurs in which the advertisement is not determined only by the rule, the advertisement associating unit 124 notifies the service provider, and the service provider browser 17
The service provider decides directly via 1.

Next, a part of the flow of advertisement association will be described focusing on the interaction with the advertiser. The flowchart is shown in FIG.

(S21) Advertiser to Advertiser Browser 16
When the information of the desired video content is sent to the advertisement candidate acquisition unit 123 via 1, the list of the video objects in the video content is transmitted to the advertiser browser 161 using the information of the video object / advertisement association DB 108. indicate.

(S22) When the advertiser desires to associate an advertisement, the advertisement candidate acquisition unit 123 acquires the advertisement desired object and the advertisement condition, the advertisement main body to be associated or the information thereof, and is registered in the registered advertisement DB 126.

(S23) When the advertisement is determined, at least the advertisement content is registered in the advertisement DB 106 through the advertisement association unit 124. It should be noted that additional information such as the field of advertisement can be registered.

(S24) At the stage when the advertisement is decided or after that, the advertisement fee is charged to the advertiser based on the advertisement condition.

(Second Embodiment) FIG. 6 shows the first embodiment.
In addition to the above, FIG. 3 is a configuration diagram of a main part of a video delivery system in which advertisements are associated with video objects. The association with the claims of the present invention is as follows.
1 and the user behavior storage DB 203.

The related advertisement recommendation means is the related advertisement recommendation unit 20.
Realized as 2.

In FIG. 6, the user action storage unit 201
Acquires an operation log from the user operation acquisition unit 104,
The user's behavior accumulation DB 20 by converting the advertisement targeted for each individual and the behavior (viewing or product purchase) for the advertisement.
Register to 3.

The related advertisement recommendation unit 202 uses the user action storage DB 203 to store the action log for the advertisement and the advertisement DB.
Acquires the meta information of the advertisement from 106, selects the highly relevant advertisement content or the advertisement content group having the same attribute (advertiser's industry, etc.) as the advertisement appearing in the log of the individual, and distributes the advertisement information. It is passed to the section 103. In response to a request from the distribution unit 103, it is possible to recommend the advertisement content or the advertisement directory using the conventional history. It is possible to change this recommendation method, which makes it possible to make highly recommended advertisements. When receiving a request from the distribution unit 103, the distribution unit 103
Needs to be expanded so that the related advertisement recommendation unit 203 can make an inquiry. Also, when recommending a set of advertising content, the distribution unit 103 needs to be expanded so that a plurality of advertisements can be distributed.

The user action storage DB 203 is a database that manages information about what kind of action the user performed for each individual for each advertisement. Further, in response to a request from the related advertisement recommendation unit 202, it is possible to output data as a viewed history for each content. Table 4 below shows an example of data about each individual in this database.

[0104]

[Table 4]

(Processing Procedure of Embodiment 2) The processing procedure is shown below. A flowchart is shown in FIG.

(S31) The user operation acquisition unit 104 receives information for the user to operate the video content or the advertisement content, and this information is sent to the user action storage unit 201.

(S32) In the user behavior storage unit 201, the target advertisement and the behavior related to the advertisement are set as a set from the operation information and registered in the user behavior storage DB 203 for each individual.

(S33) At the stage when the history is stored in the user behavior storage DB 203, or at the timing when the advertisement is distributed by the distribution unit 103, if the advertisement to be distributed is not decided by the operation by the user, the related advertisement When the user desires to view the related advertisement recommendation unit 202, the related advertisement recommendation unit 202 determines the user behavior accumulation DB 203 and the advertisement DB 10.
The information of 6 is used to recommend the advertisement content and the set of the advertisement content, and the information is passed to the distribution unit 103.

The second embodiment is configured as a system added to the first embodiment.

(Embodiment 3) FIG. 8 shows Embodiment 1 described above.
In addition to the above, FIG. 1 is a configuration diagram of a main part of a system for distributing a video in which an advertisement is associated with a video object for a fee. The association with the claims of the present invention is as follows.
01, user behavior storage DB 305, and user viewing video content storage DB 306.

The advertisement effect calculation means is the advertisement effect calculation unit 3
02, the advertisement charge storage DB 307, and the advertisement viewing charge DB 308.

The viewing fee charging means is realized as the viewing fee charging unit 303.

The advertisement fee charging means is realized as the advertisement fee charging unit 304.

In FIG. 8, the user action storage unit 301
Acquires an operation log from the user operation acquisition unit 104,
The target advertisement for each individual and the behavior (viewing or product purchase) for the advertisement are registered in the user behavior storage DB 305.

[0115] The advertisement effect calculation unit 302 uses the advertisement effect calculation rule that is uniquely determined in advance between the service provider and the advertiser, and based on the user's action on the advertisement, such as viewing the advertisement, the advertisement content The effect is calculated and registered in the advertisement charge accumulation DB 307. In addition, the behavior of the advertisement such as the viewing of the advertisement of the individual is assessed and registered in the advertisement viewing fee DB 308.

The viewing fee billing unit 303 calculates a basic content usage fee from the viewing content of each viewer acquired from the user viewing video content storage DB 306 and the information of the advertisement viewing form, and each viewer from the advertisement viewing fee DB 308. The fee for the advertisement viewing effect is acquired, and the viewer is charged with the content usage fee minus the advertisement viewing fee. Also, at the same time as charging the normal viewing fee,
From the next time onward, consideration may be paid in the form of points that discount the viewing fees for video content.

The advertisement charge billing unit 304 uses the advertisement charge storage DB3.
If the amount of advertising corresponding to the advertising effect is acquired from 07 and the basic advertising fee is decided in advance,
The advertisement fee charged to the advertiser is calculated by adding the advertisement fee, and the advertiser is charged with the advertisement fee.

The user behavior storage DB 305 is a database for managing advertisements and behaviors (viewing and product purchases) for the advertisements for each individual. Table 4 shows an example of data about each individual in this database.

User viewing video content storage DB 306
Is a database that manages the information of the content viewed by the user, and is a database that acquires and manages the information of the video content viewed by the user from the user information collection unit 101.

The advertisement charge storage DB 307 is a database for managing a value calculated from the effect of the advertisement content based on the user's behavior on the advertisement such as viewing the advertisement.

The advertisement viewing fee DB 308 is a database for assessing the behavior of an advertisement such as viewing of an individual's advertisement and managing the consideration for the individual's use of the advertisement.

(Processing Procedure of Embodiment 3) The processing procedure is shown below. The flowchart is shown in FIG.

(S41) The user operation acquisition unit 104 receives the information that the user has operated the video content or the advertisement content, and this information is sent to the user action storage unit 301.

(S42) In the user action storage unit 301,
The target advertisement and the behavior related to the advertisement are set as a set from the operation information and registered in the user behavior storage DB 305 for each individual.

(S43) The advertisement effect calculation unit 302 calculates the advertisement consideration for the individual based on the user action storage DB 305, and determines the amount of money according to the consideration. This information is registered in the advertisement viewing fee DB 308.

(S44) Also, the advertisement effect calculation unit 302
Calculates the advertising effect of each advertisement based on the behavior of the viewer for each advertisement based on the user behavior storage DB 305, and determines the amount of money according to the effect. As an advertisement fee for the advertiser, the advertisement fee accumulation DB 30
Register at 7.

(S45) At a regularly determined time, the viewing fee charging unit 303 calculates the viewing fee to be charged from the information in the advertisement viewing fee DB 308 and the user viewing image content storage DB 306, and charges the viewing fee from the user. To do.

(S46) The advertisement fee billing unit 304 calculates the advertisement fee to be billed from the information in the advertisement fee accumulation DB 307 at the regularly determined time, and charges the advertisement fee from the advertiser.

The third embodiment is configured as a system added to the first embodiment.

(Embodiment 4) In addition to Embodiment 1 described above, this embodiment is a video delivery system in which advertisements are associated with video objects. This embodiment is basically realized by expanding the function of each unit of the first embodiment. Further, FIG. 10 shows an overall configuration diagram showing an expanded portion.

The association with the claims of the present invention is as follows: Targeted advertisement candidate acquisition means is realized as an extension of the advertisement candidate acquisition unit 123.

The targeting advertisement determining means is realized as an extension of the advertisement associating unit 124 and the targeting advertisement condition determining unit 122.

The user attribute information acquisition means is realized as an extension of the user information acquisition unit 101.

The target designation video composing means is realized as an extension of the target designation video composing unit 102.

The extension of the user information acquisition unit 101 is to enable registration of age and sex and a field of interest as user information.

Also, the video object / advertisement association D
B108, advertisement condition DB125, registered advertisement DB126
Will be extended to manage advertising registration by age, gender and interests. Table 5 below shows an example of data in the video object / advertisement association DB 108.

[0137]

[Table 5]

In FIG. 10, the advertisement candidate acquisition unit 123,
The extension of the advertisement associating unit 124, the advertisement condition determining unit 122, and the video composing unit 102 is performed so that the viewer attribute can be divided and processed.

The fourth embodiment is an extension of the first embodiment, and the advertisement is associated with each object in the first embodiment. However, in the present embodiment, the advertisement for each attribute is associated with each object in addition to the video content. It is possible to deliver.

Note that the present invention can configure a computer to execute part or all of the processing functions of the video distribution method shown in FIG. 3 and the like as a program. A computer-readable recording medium, for example, an FD (floppy disk: program) for realizing a processing function of each part of the computer or a program for causing the computer to execute the processing procedure.
Registered trademark), MO, ROM, memory card, CD, DV
The data can be recorded in a D, removable disk, etc., and can be stored or provided, and can be distributed via a communication network such as the Internet.

[0141]

As described above, according to the present invention, the following effects can be obtained in video distribution using advertisements.

(1) By associating an advertisement with an object in a video content as an entrance to access an advertisement product, an efficient advertisement activity and product acquisition activity can be performed.

(2) A comfortable advertisement acquisition environment for the user by distributing the advertisement using the user attribute, the advertisement viewing condition designated by the user, and the history of the action performed by the user on the object in the video content Can be provided.

(3) By associating the advertisement with the object or the attribute of the user in the video content, the advertiser can carry out a more effective advertising activity.

(4) By viewing the advertising content through the advertising object in the video content, it is possible to provide a service for reducing the viewing fee.

(5) It is possible to provide a billing service for the advertisement fee, which determines the advertisement fee based on the effect of the advertisement.

[Brief description of drawings]

FIG. 1 is a diagram showing a system configuration according to a first embodiment of the present invention.

FIG. 2 is a diagram showing an example of a distribution screen according to the first embodiment of the present invention.

FIG. 3 is a diagram showing a processing procedure according to the first embodiment of the present invention.

FIG. 4 is a diagram showing a processing procedure according to the first embodiment of the present invention.

FIG. 5 is a diagram showing a processing procedure according to the first embodiment of the present invention.

FIG. 6 is a diagram showing a main part system configuration according to a second embodiment of the present invention.

FIG. 7 is a diagram showing a processing procedure according to the second embodiment of the present invention.

FIG. 8 is a diagram showing a main part system configuration according to a third embodiment of the present invention.

FIG. 9 is a diagram showing a processing procedure according to the third embodiment of the present invention.

FIG. 10 is a diagram showing a main part system configuration according to a fourth embodiment of the present invention.

[Explanation of symbols]

100 ... Video distribution system server 101 ... User information acquisition unit 102 ... Image configuration unit 103 ... Delivery unit 104 ... User operation acquisition unit 105 ... Advertising component 106 ... Advertisement database 107 ... Video database 108 ... Image object / advertisement association database 109 ... User information database 121 ... Video object clipping unit 122 ... Advertising condition determination unit 123 ... Advertising candidate acquisition unit 124 ... Candidate association unit 125 ... Advertising condition database 150 ... User client 151 ... Browser 152 ... Player 153 ... User operation detection unit 160 ... Advertiser client 161 ... Advertiser browser 170 ... Service Provider Client 171 ... Service provider browser 201, 301 ... User behavior storage unit 202 ... Related Advertisement Recommendation Department 203, 305 ... User behavior accumulation database 302 ... Advertising effect calculation unit 303 ... Viewing fee charging section 304 ... Advertising fee charging section 306 ... User viewing video content storage database 307 ... Advertising charge accumulation database 308 ... Advertising viewing fee database

─────────────────────────────────────────────────── ─── Continuation of front page (51) Int.Cl. ⁷ Identification code FI theme code (reference) H04N 7/173 610 H04N 7/173 610Z 17/00 17/00 Z (72) Inventor Takashi Hoshi Chiyoda, Tokyo 2-3-1, Otemachi, Ward Nihon Telegraph and Telephone Corporation F-term (reference) 5C061 BB18 BB20 5C064 BA07 BB10 BC04 BC18 BC23 BD03 BD08

Claims (17)

[Claims] 1. A distribution system side transmits video contents requested by a user side to the user side via a network,
In a video distribution system for viewing, a video object that is a meaningful part of the video content to be distributed, a video object / advertisement related management means for storing and managing advertisements associated with the video object, and distribution according to user's request Video accumulation management means for accumulating and managing images, advertisement accumulation management means for accumulating and managing advertisement contents distributed to users who desire to view advertisements, and operation for detecting operations performed by users on video objects Acquisition means, user viewing condition acquisition means for acquiring the desired viewing mode of the advertisement at the user's side in advance, at the stage of viewing, or at the stage desired by the user during viewing, and information and viewing conditions of the video object / advertisement related management means To the video object in the video content distributed using Based on the user viewing condition of the video content managed by the video storage management unit and the advertisement managed by the advertisement storage management unit by using the video configuration unit that associates the advertisement with the video object. And a video delivery means for delivering to the user side, and an advertisement delivery for delivering the advertisement content managed by the advertisement managing means according to the user's operation on the video object in the delivered video content at that time and thereafter. And an advertisement configuration delivery unit configured to deliver an image by associating an advertisement with a video object, and a video delivery system. 2. The video distribution system according to claim 1, wherein a video object acquiring unit that recognizes a video object from the video content, and acquires appearance time and position information, and desires to associate an advertisement with the video object. For advertisers that do some or all of the video objects,
If necessary, publish the advertisement conditions to be recruited for each video object, and obtain the video object that the advertiser desires to associate, the advertisement itself or its location information to be associated, and the advertisement conditions such as advertisement fees. The advertisement candidate acquisition means for acquiring the advertisement candidates for the video object, and the service provider performing the video content distribution service
An image distribution system comprising: an automatic advertisement association unit that automatically determines an advertisement from advertisement candidates based on the determined rule or a preset standard rule. 3. The video distribution system according to claim 1, further comprising: a user action history accumulation management unit that stores a history of actions performed by a user on a video object, and a history of the actions of the user. And a related advertisement recommending means for recommending a new advertisement, the video distribution system. 4. The video distribution system according to claim 1, wherein a user stores a history of actions performed by a user on a video object when a content distribution service is provided for a fee. Action history accumulation management means, advertisement effect calculation means for calculating the effect of advertisement from the number of times of viewing advertisements and the number of purchases of advertising products acquired from the above-mentioned behavior of the user side, and calculating and charging a viewing fee for the viewer A video distribution system comprising: a viewing fee charging means; and an advertising fee charging means for calculating and charging an advertising fee for an advertiser. 5. The video distribution system according to any one of claims 1 to 4, wherein the advertiser specifies a video object as an extension of the advertisement candidate acquisition means at the time of advertisement registration. Targeted advertisement candidate acquisition means that enables the user to make an advertisement request by specifying the attribute of the user, and for each video object when an advertisement is determined for each video object,
And a targeting advertisement determining means that determines an advertisement for each user attribute, and a targeting advertisement associating means that associates the advertisement with the video object and the user attribute, and authenticates the user to watch, and the user side registers in advance. User attribute information acquisition means for acquiring the attribute information and the above-mentioned video composition means are expanded to specify the target of associating the advertisement associated with the attribute of the user and the video object with the video object based on the attribute of the viewing user. A video distribution system comprising: a video composition means, and a targeted advertisement distribution means for distributing a video by associating an advertisement with a video object and a user attribute. 6. The distribution system side transmits the video content requested by the user side to the user side via a network,
In the video distribution method for viewing, a video object that is a meaningful part in the video content to be distributed, a video object / advertisement related management procedure for storing and managing advertisements associated with the video object, and distribution according to the user's request Video storage management procedure for storing and managing videos, advertisement storage management procedure for storing and managing advertisement content to be distributed to users who want to view advertisements, and operation for detecting operations performed by users on video objects Acquisition procedure, user viewing condition acquisition procedure for acquiring the desired viewing mode of the advertisement at the user's side in advance, at the stage of viewing or at the stage desired by the user during viewing, information on the above-mentioned video object / advertisement related management procedure and viewing conditions Advertisement for video objects in video content distributed using Based on the user viewing condition, the video composition procedure to be linked and the video content managed in the video storage management procedure and the advertisement managed in the advertisement storage management procedure are used based on the information relating the advertisement and the video object. Video distribution procedure to be distributed to the user side, and advertisement distribution in which the advertisement content managed by the above-mentioned advertisement management procedure according to the user's operation on the video object in the distributed video content is distributed at that time and thereafter. And an advertisement composition distribution procedure for composing and distributing a video by associating an advertisement with a video object, and a video distribution method. 7. The video delivery method according to claim 6, wherein the video object is recognized from the video content, and a video object acquisition procedure for acquiring time and position information of appearance, and a request for associating an advertisement with the video object. For advertisers that do some or all of the video objects,
If necessary, publish the advertisement conditions to be recruited for each video object, and obtain the video object that the advertiser desires to associate, the advertisement itself or its location information to be associated, and the advertisement conditions such as advertisement fees. The advertisement candidate acquisition procedure for acquiring the advertisement candidates for the video object and the service provider who performs the video content distribution service are
A video distribution method, comprising: an automatic advertisement association procedure for automatically determining an advertisement from advertisement candidates based on the determined rule or a preset standard rule. 8. The video delivery method according to claim 6 or 7, wherein a user action history storage management procedure for storing a history of actions performed by a user on a video object, and the action history of the user side are used. And a related advertisement recommendation procedure for recommending a new advertisement. 9. The video distribution method according to claim 6, wherein a user stores a history of actions performed by a user on a video object when a content distribution service is provided for a fee. An action history accumulation management procedure, an advertisement effect calculation procedure for calculating the effect of an advertisement from the number of times the user views the advertisement and the number of purchases of advertising products acquired from the above-mentioned actions by the user, and calculates and charges a viewing fee for the viewer. A video distribution method comprising: a viewing fee charging procedure; and an advertising fee charging procedure for calculating and charging an advertising fee for an advertiser. 10. The video distribution method according to claim 6, wherein the advertiser specifies a video object as an extension of the advertisement candidate acquisition procedure at the time of advertisement registration. Targeted advertisement candidate acquisition procedure that makes it possible to make an advertisement request by specifying the user side attribute, and advertisement for each video object when determining an advertisement for each video object and for each user side attribute And a targeting advertisement association procedure for associating an advertisement with a video object and an attribute on the user side, and a user who authenticates to view and obtains attribute information registered in advance by the user side. The user attribute information acquisition procedure and the above-mentioned video composition procedure are expanded, and the attribute of the user side is based on the attribute of the viewing user side. And a targeted video composition procedure for associating an advertisement associated with the video object with the video object, and a targeted advertisement distribution procedure for distributing the video by associating the advertisement with the video object and the attribute on the user side. A video distribution method having. 11. The video distribution method according to claim 6, wherein the distribution system side acquires the video content and the advertisement viewing mode desired to be viewed from the user side, and the advertisement viewing mode is acquired. If you can't, you can get a standard ad viewing style,
The configuration information of the video content to be distributed to the user side is created from the desired video content and the advertisement viewing mode, and the video content acquired from the configuration information of the video content to be distributed and the advertisement object to be acquired are used. Video content is configured to be distributed to the player on the user side, and the user side detects the operation on the user side for the distributed video content, and the video object or advertisement object that is the operation target. And a procedure for transmitting the operation content to the system side. The distribution system side distributes the advertisement information to the user side from the received combination information of the video object or advertisement object and the operation content and the information of the association between the video object and the advertisement. And the above-mentioned viewing-and-listening advertisement contents are operated by the user. Is in the case was distributes to acquire the advertising content in accordance with the viewing conditions, if the viewing desired ad content is not acquired by the operation from the user side,
And a procedure for distributing an appropriate advertising content. 12. The video delivery method according to claim 6, wherein the delivery system side registers the new video content provided by the service provider and the registered video. A procedure for cutting out an object and registering the cut out object, and of the registered object information, for the object that the service provider desires to associate with the advertisement, obtain the advertising condition information for each object from the service provider. The procedure for registering the advertisement by using the advertisement condition information and the procedure for temporarily registering the advertisement registered by the advertiser by using the advertisement condition information and the procedure for temporarily registering the advertisement registered by the advertiser A procedure for determining an advertisement to be made or determined by the service provider, and registering it as an advertisement associated with the video object, A video distribution method comprising: 13. The video distribution method according to claim 6, wherein the distribution system side, when the information of the video content desired by the advertiser is sent, the video object in the video content. The procedure for transmitting the list of the above, and the procedure for acquiring and registering the advertisement desired object and the advertisement condition, the advertisement main body to be associated or the information thereof when the advertiser wants to associate the advertisement with the above-mentioned transmitted video object. And the procedure for registering at least the advertising content when the advertisement is determined, and the procedure for charging the advertising fee to the advertiser based on the advertising conditions at the stage when the advertisement is determined or at a later stage. A video distribution method having. 14. The video distribution method according to claim 6, wherein the distribution system side receives the information that the user side operates the video content or the advertising content, and the operation information. It is the procedure to register the target advertisement and the behavior related to that advertisement as a set for each individual, the stage when the registration history is accumulated, or the timing of delivering the advertisement, but the advertisement delivered by the operation from the user side If not determined, when the user side wants to view the related advertisement, a procedure of passing the information for recommending the advertisement content and the set of the advertisement content to the user side by using the history information and the advertisement information, A video distribution method comprising: 15. The video distribution method according to claim 6, wherein the distribution system side receives information that the user side has operated the video content or the advertising content, Based on the procedure of registering the target advertisement and the behavior related to the advertisement as a set from the operation information for each individual, and the above-mentioned user behavior accumulated information, the advertisement consideration for the individual is calculated, and the amount of money according to the consideration is determined. Based on the procedure and the behavior of each advertisement for each advertisement, the advertisement effect of the advertisement is calculated, and the amount of money corresponding to the effect is determined as the advertisement fee for the advertiser. Then, at a time that is regularly determined, the viewing fee to be charged is calculated from the advertisement viewing fee and the user viewing video content accumulated information, and the user charges the viewing fee. And a procedure of calculating an advertisement fee to be charged from the advertisement fee accumulated information at a regularly determined time and charging the advertisement fee from the advertiser. 16. A program for a video distribution method, comprising a program for causing a computer to execute the processing procedure of the video distribution method according to claim 6. 17. A program for causing a computer to execute the processing procedure in the video distribution method according to claim 6, is recorded in a recording medium readable by the computer. A recording medium on which a program for a video distribution method is recorded.