JP2002175333A - Device for creating contents presentation order information, contents-presenting device and contents presentation order system - Google Patents

Abstract

PROBLEM TO BE SOLVED: To realize list display of the contents in accordance with a presentation order specified by the side of a contents provider. SOLUTION: Presentation order information, in which the presentation order in the list display is specified, is created and transmitted by a contents presentation order information creating device 100; the information is received by a presentation order information receiving part 111 of a contents presenting device 110; and a presentation list of the contents for the list display is created by a presentation list creating part 114 and stored in a presentation contents storage part 117. A contents presenting part 118 creates a link with the contents stored in a contents DB 119, based on the list and performs the list display. Thus, the list displaying of the contents in the specified presentation order becomes possible. In addition, the list display of only the contents, in consideration of likes and tastes of a user in addition to the one in the specified presentation order, is enabled by referring to filtering information, on which the likes and taste information of the user are reflected by a presentation condition comparing part 115.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

BACKGROUND OF THE INVENTION 1. Field of the Invention The present invention relates to a content presentation order information creating device, a content presentation device, and a content presentation order system, and more particularly to a display (presentation) device and system for storing contents and browsing them. is there.

[0002]

2. Description of the Related Art In Internet mail, a mailer generally changes the display order by himself using items such as a transmission date and time, a sender, and a subject as keys.

[0003]

[0005] In a mail service using broadcasting, it is considered that advertisement information such as new product information of a company or notification of a region is mainly used. For this reason, a company or the like that provides the advertisement information requests that the advertisement information be displayed on the top page (first screen), for example. However, with the current e-mail service, regardless of the intent of the e-mail provider, the user can control the display order of the e-mail, and the information that the user wants to show is buried in other information. There was a problem that the situation that it was hard to find could occur.

SUMMARY OF THE INVENTION The present invention has been made in view of the above-described conventional problems, and a first object of the present invention is to provide a content presentation order in which a list of e-mails can be displayed in a presentation order intended by a sender. An object of the present invention is to provide an information creation device, a content presentation device, and a content presentation order system.

A second object of the present invention is to provide a mail list that can be displayed in the order of presentation intended by the sender, and that only the mail information that satisfies various conditions such as filtering information and an effective date and an expiration date can be displayed. The present invention provides a content presentation order information creating device, a content presentation device, and a content presentation order system that can display a list.

A third object of the present invention is to provide a content presentation order information creating device, a content presentation device, and a content presentation order system capable of managing information relating to a viewer's preference and disclosing the information to an advertising information company. It is to provide.

[0007]

SUMMARY OF THE INVENTION In order to solve the above problems, the present invention firstly transmits a mail list having order information so that the mail list can be displayed in the presentation order specified by the sender, Is a method of receiving this and displaying a list using this list, whereby the mail list can be displayed in the order specified by the mail provider.

[0008] Secondly, the transmitting side collects its own hobby / taste information and the like input by the viewer, divides the viewer into several groups by performing statistics, and divides the grouping information into advertisements for providing advertisement information. Disclosed to the business operator, the advertising business uses this information to determine the group to which the advertisement information is to be transmitted and transmits it to the viewer, and the receiver receives this and the viewer's hobby held in the receiver This is a method in which only information that satisfies the conditions is displayed by comparing the information with preference information and the like. This allows the advertising business to grasp the size of the target audience in advance and to set the taste and taste of the viewer. It is possible to provide advertisement information that meets the requirements.

[0009]

(Embodiment 1) An embodiment of the present invention will be described with reference to the drawings. The present invention is not limited to these embodiments at all, and can be implemented in various forms without departing from the gist of the invention. Further, in the present embodiment, the content is not limited to the mail content.

(Overview of Content Transmission / Reception Using Broadcast) FIG. 1 is a block diagram illustrating an overview of a content transmission / reception system using broadcast according to the first embodiment. A general example of content transmission / reception using broadcasting will be described below with reference to FIG. The content transmission side includes a provider 10 that creates and provides the content, and a center system 20 that manages the content, creates a transmission schedule, and transmits the content. The functions of the center system 20 include a content management function 21 which manages contents received from the content creator (provider) 20 and has a function of managing these providers themselves, and a content transmission schedule and a reception terminal control. A transmission management function 22 having a function to perform
HTTP accessed from each receiving terminal by communication line
The server 23 has a function such as a station system 24 that actually transmits contents according to a schedule.

[0011] The information transmitted from the center side is distributed to the receiving terminal 40 via the satellite 30. The receiving terminal 40 receives the information and views the information through a viewing device such as a TV. Alternatively, it is stored in a storage device such as an HDD. Then, processes such as management of the storage status of the terminal and authentication are performed by connecting to an HTTP server on the center side using a communication line.

FIG. 2 is a block diagram showing the configuration of the content transmission / reception system according to the first embodiment of the present invention. This content transmission / reception system includes a content presentation order information creation device 100 and a content presentation device 110. Among them, the content presentation order information creation device 100 is included in the transmission management function 22 in the conceptual diagram shown in FIG. 1, and the content presentation device 110 is included in the receiving terminal 40 also in the conceptual diagram shown in FIG. is assumed. However, the above system configuration is an example, and the content presentation order information creation device 100 and the content presentation device 110 described below are not limited to this configuration.

(Content presentation order information creating apparatus 100)
The outline of the content presentation order information creating apparatus 100 will be described below. On the center side that transmits the content, the content information storage unit 10 stores all the mail content transmitted so far or at least the information of the mail content stored in the content presentation device 110.
1 and based on this information, based on the content presentation order creation rule held in the presentation order information creation rule storage unit 104 in the presentation order information creation unit 102,
Create presentation order information. This presentation order information is stored in the presentation order information storage unit 106. The created presentation order information is transmitted from the presentation order information transmission unit 107. The detailed description of each block is described below.

The content information storage unit 101 holds a content list including all pieces of mail content transmitted so far or at least the mail content stored in the content presentation device 110. FIG. 3 is an example of a content list. The information of each mail content in the content list includes a mail ID 201 assigned to distinguish the mail, a storage location of the mail content on the receiving side (a directory structure, a file name, and the like).
, A subject 203 indicating the subject of the mail, a transmission date 204, an effective date 205 indicating when the mail is valid, and an expiration date 2 indicating how long the mail is valid
06, area code 207, target age 208, target gender 2
09, the filter pattern 210, and the like. The order of listing in the content list does not need to be defined, and may be in any order. Of course, the items may be arranged and described using a certain item as a key for easy management. The items constituting the content list are not limited to the above items.

[0015] The filter pattern is used for storing and presenting contents that match the conditions at the time of receiving the contents or after storing the contents, by comparing with the filtering information of the user stored in the receiver. This makes it easy to select content that reflects the user's hobbies and preferences.

The presentation order information creation unit 102 creates content presentation order information for determining the presentation order in the mail content list display on the content presentation device. The order of presentation in this list display can be determined by the center, the center collects requests from companies and organizations that provide e-mail content, and rules that reflect these are determined. Are stored in the presentation order information creation rule storage unit 104.
In addition to the rules determined in such a step, it is also possible to hold a rule irrelevant to the display order, such that expired mail contents are not described in the presentation order information. An example of the presentation order creation rule setting will be described below. The setting method of the presentation order information creation rule is not limited to the following method.

First, a reference for determining the order of displaying the contents list is set. For example, a broadcasting company providing an e-mail service sells a display order of an e-mail content list to a provider (e.g., a company or an organization) of an e-mail content. Price setting may be considered such that the top of the first page has the highest charge setting, and thereafter, the lower the display order, the lower the charge. The content provider makes a contract with the broadcaster regarding the display order of the mail content list and the period setting, and pays the set fee. The broadcaster creates a presentation order of the mail content list display according to the contract, and stores it in the presentation order information creation rule storage unit 104 as a rule. As an example of the rule, the content of the mail content ID of company A is 10th in the order, and the mail content ID of company B is 15th.
Is second in the order. In addition, a rule that can be checked so as not to display a list of contents whose validity has expired for a while or contents whose validity has already expired may be set and stored.

The presentation order information creation unit 103 reads the content presentation order information creation rule set by the center from the presentation order information creation rule storage unit 104, and reads the presentation order information from the content information stored in the content information storage unit 101 in accordance with the rule. Create information. However, the rule does not necessarily have to be a rule for realizing the presentation order in a form that meets the request from the company, and a method in which the center side directly creates the presentation order information using the input terminal 105 or the like may be used. The presentation order information may be an order for presenting the content entity itself, instead of the presentation order in the content list display described above.

The presentation order information storage unit 106 holds the presentation order information created by the presentation order information creation unit. FIG. 4 is a diagram illustrating an example of the presentation order information and the format of the presentation order information according to the first embodiment.
Email content ID 301, email storage location 30
2, subject 303, activation date 304, expiration date 305, area code 306, target age 307, 308,
It is composed of items such as a target gender 309, a filter pattern header 310, and a filter pattern 311. However, the items constituting the presentation order information are not limited to the items described above. Here, the filter pattern is a filtering item number and a value (value
Pattern) and comparison conditions (mask pattern) for comparison with the filtering information. The filter pattern header indicates the version of the filter pattern and the number of items.

According to the format shown in FIG. 4, only the number of mail contents described in the presentation order information is described. The order described in the presentation order information is the display order when the content presentation unit 118 displays a list. In principle, this presentation order information describes information of all mail contents within the validity period. However, even if the mail content is within the expiration date, it is not always necessary to describe information of the content. Also,
In the above description, the description order of the presentation order information and the presentation order at the time of displaying the content list correspond to each other, but this is not necessarily required. For example, if the item of “presentation order” is added to the item of presentation order information and a method of creating a content list display screen according to the “presentation order” is adopted, the order of presentation of the presentation order information may be random. .

The presentation order information transmitting unit 107 transmits the presentation order information stored in the presentation order information storage unit 106. The presentation order information includes mail contents and a list display BML (Broa) required to display the presentation order information.
dcast Markup Language) The data is carouseled together with the document and transmitted. Of course, it is also possible to transmit using only the presentation order information. The presentation order information is updated, for example, once a day. Each time the presentation order information is updated, new presentation order information is created based on the presentation order information creation rule or by direct input using the input terminal 105 or the like. Is stored. The transmission of the presentation order information is modularized in the same manner as the list display BML document and the mail content, and is transmitted by the data carousel method.
It is transmitted from the presentation order information transmitting unit 107 several times a day. As the transmission method, various means such as transmission by broadcast, transmission by telephone line, and transmission by Internet line are assumed. Both the update frequency and the transmission frequency of the presentation order information are not limited to the above numerical values, and the transmission protocol is not limited to the data carousel method.

(Detailed Description of Content Presenting Apparatus 110) The outline of the content presenting apparatus 110 will be described below.
The presentation order information is received by the presentation order information receiving unit 111, and is stored in the presentation order information storage unit 112. In the presentation list creation unit 113, the presentation condition comparison unit 115 performs matching between the filtering information stored in the filtering information storage unit 116 and the presentation order information. It describes in. Then, this presentation list is stored in the presentation list storage unit 11.
7 is stored. The content presentation unit 118 presents the content based on the presentation list. The detailed description of each block is described below.

The presentation order information transmitted from the content presentation order information creating device 100 is
In the presentation order information receiving unit 111. When transmitted by the data carousel method, the module is assembled, the resource list in which detailed information of each resource is described is decoded, and the content presentation order information is extracted from the module to the resource. This is stored in the presentation order information storage unit 112. The presentation order information storage unit 112 holds the latest information (the most recently received presentation order information). If the presentation order information has been accumulated before, the present order information is overwritten and updated to the latest information. Note that the presentation order information stored in the presentation order information storage unit 112 need not be limited to one at a time, and a plurality of presentation order information may be stored. In order to increase the receiving and storing efficiency, the presentation order information has version information, it is checked when it is received, compared with the version information of the stored presentation order information, and if the version is higher, it is overwritten and updated. You may take.

In the presentation list creation unit 113, the presentation condition comparison unit 115 compares the presentation order information stored in the presentation order information storage unit 112 with the filtering information of the user stored in the filtering information storage unit 116. The information of the mail content that is compared and matches the condition is described in the presentation list by the list creation unit 114. If the filtering information storage unit 116 does not exist, the contents held in the presentation order information storage unit are stored in the list creation unit 1.
The information is described in the presentation list at 14.

When a user uses an external device such as a remote controller,
When the mail list display BML document is activated by selecting a mail list display button or the like, the presentation order information is read from the presentation order information storage unit 112 by a script and passed to the presentation list creation unit 113. Then, the presentation condition comparison unit 115 associates the filter pattern, the target age, the gender, and the target area of each content of the presentation order information with the filtering information having the user's hobby and preference information stored in the filtering information storage unit 116. The fields to be compared are compared, and only the matching contents are listed.
Described in the presentation list at 4. As a result, information suitable for the user's hobbies and preferences is described in the presentation list in the order specified by the center.

FIG. 5 shows an example of the filtering information.
The filtering information includes items such as a birth year 401, a birth month 402, a birth date 403, a gender 404, a filtering information version 405, and a filtering field 406. The filtering information is obtained by digitizing user's hobby / preference information. In the example of FIG. 5, it is possible to provide a maximum of 250 items of information in one filtering information. The configuration of the filtering information is not limited to the above example.

FIG. 6 is a flowchart for explaining the matching operation between the filter pattern in the presentation order information and the filtering information in the first embodiment. Hereinafter, a specific example of a filtering method will be described with reference to FIG. Note that the filtering method is not limited to the following method.

First, presentation order information is read from the presentation order information storage unit 112 (S1). When the filtering information is described in a bit pattern (binary table), a list that satisfies the conditions of the validity date and the validity period of the presentation order information is extracted from the current date and time by the binary I / F (S2, 3). Further, a list that satisfies the conditions of the target age, gender, and area code is extracted from the list (S
4). This is repeated (S2 to S7), the items of each content in this list are read (S8, 9), the number of filter items in the filter pattern header is read (S10), and subsequent filter patterns are read by that number (S11, S11).
12). It corresponds to the item number described in each filter pattern.

Next, the filtering information is extracted from the filtering information storage unit 116 (S13), and bit comparison is performed using a mask pattern representing a comparison condition and a value pattern representing the value of the filtering item (S14).
When all the filter patterns of one content are determined to be compatible by bit comparison with the filtering information (S
12 to 17), the items of the content are sequentially described in the presentation list by the list creation unit 114 (S18). This is performed for all the contents (S9 to S20), and when it is completed, the presentation list is completed (S21). Then, the presentation list is passed to the presentation list storage unit 117. FIG. 7 is a diagram showing an example of the presentation list. As shown in FIG. 7, the presentation list includes a mail content ID 501, a mail storage location 502, a mail subject 503,
It consists of items such as an effective date 504 and an expiration date 505. Note that the items included in the presentation list are not limited to the above items.

In S16 and S17 of FIG. 6, it is described that the content is described in the presentation list only when all of the filter patterns of one content match, but if one or more filter patterns match, it is described in the presentation list. Of course it is good. A method is also conceivable in which a score is assigned to the matching result between the filter pattern and the filtering information, the scores are totaled, sorted in the order of the score, and described in the presentation list.

Various timings for creating the presentation list are assumed. As described above, when the presentation list is created when the mail list display is selected, the presentation list is newly created by the user's selection of the mail list display and held in the presentation list storage unit 117. In this case, when the screen returns from the mail content browsing screen to the list display screen, the presentation list is not re-created, and the stored presentation list is used. However, if the filtering information changes during browsing of the mail or the user changes, the presentation list needs to be updated, and is thus recreated.

When the presentation list is automatically created each time the presentation order information is received, the presentation list storage unit 117 is always used.
Holds the latest presentation list. However, it is necessary to keep the presentation lists for the number of users.

The presentation list storage unit 117 holds the presentation list created by the presentation list creation unit 113. If the presentation list is already stored, it is overwritten and updated. Also, include version information in the presentation list,
There is also a method of overwriting and updating with a new version of the presentation list if the version information is updated as compared with the version information of the currently held presentation list. Note that the number of presentation lists stored in the presentation list storage unit 117 at one time is not limited to one.

When the mail content list display is requested by the user's operation, the content presentation unit 118 reads the BML document for displaying the content list, and uses the script in the BML document to present the presentation held in the presentation list storage unit 117. Read the list and display the list. The following is an example of a mail content list display screen creation method.
Note that the method of creating the mail content list display screen is not limited to the following method, and a BML document is taken as an example of the screen display browser, but the present invention is not limited to the BML document.

The presentation list is read from the presentation list storage unit 117, and the subject, storage location, and the like of each mail content are acquired, embedded in a mail list display BML document, and displayed in a list. At this time, a link between the object representing each mail content and the mail content body is dynamically created. At this time, it is checked whether or not the content of the link destination exists. If the content is not stored due to, for example, not being stored, the display object or the link is not created and is not displayed. Alternatively, a method may be used in which a display object is created, but a link is created in a BML document in which a message such as "This content could not be stored" is displayed by selecting the object. The number of e-mail subjects that can be displayed in a list on a single screen is a fixed number. Hold and display front / rear buttons.

When the user selects a content from the content list display, the storage location of the user and the mail number of the selected content are stored in a script variable, and the BML document of the mail content is read from the content DB 119 and displayed. I do. The front and rear buttons are also created on the selected mail content browsing screen, and links to the previous and next mail contents described in the presentation list are provided, so that the mail contents can be browsed in the order of the presentation list. It becomes possible. FIG. 8 is a diagram showing an example of a mail list display screen and an example of a mail selection screen selected from the mail list display. As described above, it is possible to display a list of mail contents based on the display order specified by the center and adapted to the user's tastes and preferences. Also, each mail content can be browsed from this mail content list display.

Although the mail list display screen is created in accordance with the presentation order information, the presentation order specified by the presentation order information may be used in the order of focus movement when selecting an e-mail with an external operation device such as a remote controller. Thus, for example, even if they are arranged in the order of the expiration date on the list display screen, the user moves the focus in the presentation order by operating the up and down buttons with a remote controller or the like.

Using the received presentation order information as it is,
It is also possible to display a list without comparing the presentation conditions. No matching with the filtering information is performed, and no processing is performed for the expiration date or the expiration date. The presentation order information is read directly from the presentation order information receiving unit 111 or from the presentation order information storage unit 112 and stored in the presentation list storage unit 117 as a presentation list. Using the necessary information from this presentation list, the content presentation section 118 displays a list of mail contents. If an e-mail is selected from the e-mail list display screen, check the accumulation status of the e-mail content, the validity date, and the expiration date. Displays that the mail cannot be displayed without displaying the content. In addition, the list creation unit 114 creates a presentation list in which necessary items are extracted from the presentation order information read from the presentation order information storage unit 112, and stores the presentation list in the presentation list storage unit 117. Then, a method of displaying a mail content list in the content presentation unit 118 using the presentation list may be used.

The content presenting unit 118 confirms the accumulation status, the effective date, and the expiration date of the mail content described in the presented list.
When the expiration date has expired, there is a method of dynamically changing a display object or the like so that those contents can be distinguished and displaying the content. Alternatively, a process of making selection with a cursor when selecting with a remote controller or the like is also possible. These are realized by a script in the list display BML document.

Although the screen is displayed as an e-mail list display, it is assumed that the expiration date expires when the e-mail content is selected over time.
Check the current date and time when the mail content is selected,
Check if the content has expired. As a result, if the expiration date has expired, a process may be considered in which a BML document stating that the expiration date has expired is displayed and the mail content itself is not displayed.

Once the mail content selected from the mail content list display screen is not described in the next mail content list display, only unread mail content can be displayed in a list at any time. The example of the technique is shown below. The method of displaying the unread mail list is not limited to the following method.

When the mail content is selected from the mail content list display screen and the display changes to the mail content body, the mail is read, and the information of the mail is described in the read mail list file. FIG. 9 is a diagram illustrating an example of a read mail list file. The read mail list file includes a mail content ID 601, a mail content storage location 602, a mail content subject 603, an activation date and time 604, an activation time limit 605, and the like. It consists of items.

The read mail list file is stored in the presentation list storage unit 117, and is referred to when the presentation list is created.
By removing the mail from the presentation list, only the unread mail is displayed in the mail list display. Also, a read mail list button is prepared, and by selecting this, the read mail list file is stored in the presentation list storage unit 117.
, And displayed via the content presentation unit 118. Alternatively, the read mail content is displayed together with the unread mail when the mail content list is displayed, but the list may be displayed by changing the display so as to be distinguished from the unread mail.

Further, a deletion list is prepared, and when the user selects the deletion button on the screen when browsing the mail list display or browsing the mail content, the information of the mail is described in the deletion list. The deletion list is stored in the presentation list storage unit 117. When a list of e-mails is displayed, the contents presenting unit 118 displays the list excluding the e-mail described in the deletion list. The information described in the deletion list is displayed in a list in the same manner as the above-mentioned read mail list file by the user's selection of the deletion mail list button. E-mail information is deleted from the deletion list itself when the information of the e-mail is no longer described in the transmitted presentation order information or when the expiration date has expired. Alternatively, the center that transmits the presentation order information may be able to forcibly set deletion prohibition so that deletion is not possible. This technique is
It is characterized in that the e-mail does not automatically disappear from the list display once the e-mail is viewed once, and is deleted from the list display only when the user explicitly selects the deletion.

Instead of filtering each mail content described in the presentation order information, a filter pattern is added to the presentation order information itself, and compared with the filtering information to display a list of matching presentation order information. Can also. Several patterns of rules are stored in the presentation order information creation rule storage unit, and several patterns of presentation order information are created based on each rule,
A filter pattern is assigned to each presentation order information. For example, the presentation order information A considers hobby / preference information in addition to the presentation order in the presentation order information, such as the orientation of young men who are interested in cars and the presentation order information B is the orientation of young women who are interested in cooking. The presentation order information creation rule is stored in the presentation order information creation rule storage unit 104. Based on these rules, the order information creation unit 103 creates presentation order information, stores it in the presentation order information storage unit 106, and transmits it from the presentation order information transmission unit 107.

When the presentation order information receiving section 111 receives the presentation order information in which the presentation order information itself includes a filter pattern, the presentation order information storage section 112 stores the presentation order information. At this time, it is necessary to be able to hold a plurality of presentation order information. When a request for displaying a list of e-mail contents occurs, the presentation storage information stored in the presentation order information storage unit 112 is read from the list display BML document. Presentation condition comparison unit 1
At 15, a check is made to see if the filter pattern assigned to the presentation order information matches the filtering information, and if they match, the presentation list storage unit 117 is used as a presentation list.
To memorize. If they do not match, the next presentation order information is read, and the checking of the filter pattern is repeated in the same manner. Then, the content presentation unit 118 reads the presentation list stored in the presentation list storage unit 117,
It dynamically creates link information and displays a list of mail contents.

In the above description, a presentation list is created when a user's request for displaying a mail list is generated. However, the presentation list is created by performing filtering when presentation order information is received. Is also good.

By performing the above processing, the mail list display is realized in the presentation order set by the center providing the content. In addition, a list display reflecting the user's hobby and preference information can be realized. Note that the content presentation order information creating device 100 and the content presentation device 110 described above can also be realized by installing software for functioning as the above-described device in a general-purpose computer.

(Embodiment 2) FIG. 10 is a conceptual diagram showing an entire system according to a second embodiment. In the present embodiment, a user presentation device 701 and a center 702
And a company that provides advertisements (the advertisement request transmitting device 70
3) It is assumed that each component is connected via a network. The network is wired (for example, a cable TV network,
Internet) or wireless (for example, satellite communication).

In FIG. 10, users of the respective presentation devices 701 (users 1, 2, 3, and 4 shown in FIG. 10) register their filtering information in the center 702 in advance. Note that, as in the first embodiment, as the example of the filtering information, user attribute information indicating the age, gender, interests, and the like of each user is assumed. The center 702 stores the filtering information transmitted from each presentation device 701, and classifies the users into various groups based on the filtering information (for example, a group of women in their twenties, a group having an interest in a car, an interest in traveling, (Including companies A, B, and C shown in FIG. 10) that distributes contents such as advertisements by e-mail from the center 702, including the results of classification.
Company) for an advertisement request.

On the other hand, in response to the recruitment of the advertisement request from the center 702, each business operator refers to the group included in the advertisement recruitment sent from the center 702, and sets the group of the user related to the products and services handled by the company. On the other hand,
An advertisement request is transmitted to the center 702. The recruitment of advertisement requests employs, for example, a bidding system, and the higher the price of a trader, the more noticeable the advertisement information (e-mail) to be delivered to the user (for example, the higher the order in which the advertisement information is presented). ) Can be displayed.

Hereinafter, an advertisement request transmission device 7 for presenting the advertisement information to the user, a center 702, and a business entity 703 requesting the center 702 to distribute the advertisement information.
03 will be described in order.

FIG. 11 shows a presentation device 70 used by the user.
FIG. Filtering information input unit 7
Reference numeral 04 denotes a center 702 in which the user previously sets the filtering information.
This is for inputting information to be registered in the device, and can be realized by a keyboard, a remote controller, or the like. The filtering information storage unit 705 stores the filtering information input from the filtering information input unit 704. For example, as shown in FIG. 12, it is conceivable that the answer input by the user for each item is stored as a binary number. The transmitting unit 706 transmits the filtering information to the center 702. Receiver 70
7 receives the advertisement information (mail) distributed from the center 702. The collation unit 708 collates the advertisement information sent from the center 702 with the filtering information stored in the filtering information storage unit 705 (collation will be described later). As a result of the collation by the collation unit 708, the content presentation unit 709 displays only the advertisement information that satisfies the predetermined condition.
The information is presented to the user according to the information of the presentation order including the advertisement information. In the content presentation unit 709, for example, FIG.
A screen for inputting the filtering information shown in FIG. The advertisement information storage unit 710 stores advertisement information that satisfies a predetermined condition in the matching unit 708. Note that the above functions can be realized by installing software for realizing the above functions on a general-purpose computer.

FIG. 14 is a configuration diagram of the center 702. The receiving unit 711 receives the filtering information transmitted from the user. The user information storage unit 712 stores the filtering information received by the receiving unit 711. In the filtering information classifying unit 713, the filtering information storage unit 7
The filtering information stored in step 05 is classified into groups. The advertisement solicitation creating unit 714 creates an advertisement solicitation based on the result classified by the filtering information classifying unit 713. The advertisement recruitment transmission unit 715 transmits the advertisement recruitment created by the advertisement recruitment creation unit 714 to the advertisement request transmission device 703 of the business entity.
Send to. The advertisement request receiving unit 718 receives an advertisement request from an advertising agency. Advertising presentation order determination unit 717
Determines the presentation order of advertisements to be presented to the user based on the advertisement request received by the advertisement request reception unit 718.
The advertisement information transmission unit 716 distributes the advertisement information to the presentation device 701 with reference to the presentation order determined by the advertisement presentation order determination unit 717 and the filtering information stored in the user information storage unit 712. Hereinafter, the operation of each component will be described.

The user information storage unit 712 includes a receiving unit 711
And stores the received filtering information. FIG.
Is an example of filtering information stored in the filtering information storage unit 705. Each user is assigned an ID number for identifying the user, and the ID number and the filtering information registered by each user are stored in association with each other. Note that NULL in FIG. 15 indicates that data has not been input by the user.

The filtering information classification section 713 classifies the filtering information stored in the user information storage section 712 into a plurality of groups. FIG. 16 shows an example of the result of classification by the filtering information classification unit 713. Each group is provided with a group ID, and indicates the content and the number of the group corresponding to the group ID. In addition, not only one group corresponds to one interest item, but also a plurality of interest items, gender, age information, and the like can be set as one group. For example, "A woman in her twenties and interested in travel"
And the like, and the grouping can be performed in detail.

The advertisement recruitment creating unit 714 sets a minimum bid price for the classification result created by the filtering information classification unit 713, and creates an advertisement invitation shown in FIG. The minimum bid price may be set according to the number of people in the group. For example, since the advertisement effect is expected to be higher as the number of people is larger, it is assumed that a higher price is set as the number of people is larger.

[0058] The advertisement recruitment transmitting unit 715 transmits the advertisement recruitment created by the advertisement recruitment creating unit 714 to the advertisement request transmitting device 703 of each business. On the other hand, the advertisement recruiting transmission section 71
The business operator who wants to distribute the advertisement information in response to the advertisement recruitment transmitted from No. 5 transmits an advertisement request to the center 702, and the advertisement request receiving unit 718 receives the advertisement request. FIG. 18 shows an example of the format of an advertisement request transmitted by the advertisement request transmission device 703. "Business" shown in FIG. 18 is a business code (C9 in the example of FIG. 18) assigned to each business from the center 702 in advance. The “hope group” is a group ID (a group interested in the car G2 in the example of FIG. 18) indicated in the advertisement invitation transmitted from the advertisement invitation transmission unit 715. “Bid price” is a bid price desired by the advertising business. The “advertisement information” is the content itself such as an advertisement to be distributed to the user by the business operator.

When receiving advertisement requests from a plurality of businesses, the advertisement presentation order determination unit 717 determines the order of advertisement information to be presented to the user based on the bid price. That is, the higher the bid price, the higher the order in which the advertisement information is presented. In addition, a method of distributing the auction result to each business operator again and making a bid again may be considered. In addition to the presentation order, a privilege may be displayed such that the higher the bid price is, the more prominently displayed in the content presentation section 709 of the user. The advertisement information transmitting unit 716 includes the advertisement presentation order information determined by the advertisement presentation order determination unit 717 and the user information storage unit 71.
2 including the predetermined information in the filtering information stored in the storage device 2 and the content itself transmitted from the business entity.
The advertisement information is distributed to 01. FIG. 19 shows an example of the format of the advertisement information. In the format shown in FIG. 19, a matching key is first provided, and thereafter, advertisement information for which an advertisement is requested from each business is arranged. Each advertising information is
Mail ID for specifying advertisement information, presentation order to be presented to the user, advertisement information storage unit 71 in the user's receiving device
0, the effective date of the advertisement information, the expiration date, a business code for specifying the business that requested the distribution of the advertisement information to the center 702, and the content itself. The presentation order indicates the order in which the content presentation unit 709 of the presentation device 701 presents content to the user.

The collation key is for the collation unit 708 in the user's receiving device to collate with the filtering information stored in the filtering information storage unit 705. In FIG. 19, "interest: 0010" It is used by the matching unit 708 in the receiving device to determine whether the same code is included in the interest field in the filtering information of the user. That is, the collating unit 70 in the receiving device
8 extracts a collation key from the received advertisement information and collates it with the filtering information stored in the filtering information storage unit 705. In this example, match with the interest field, and "0
If it has the code “010”, it is determined that the matching key matches, and the received advertisement information is stored in the advertisement information storage unit 710 in the presentation device 701. On the other hand, if the collation does not match, the received information is deleted without being stored in the advertisement information storage unit 710.

FIG. 20 is a block diagram of an advertisement request transmitting device 703 for allowing a business to make an advertisement request to the center 702. The receiving unit 719 receives the advertisement invitation from the center 702. The advertisement request determining unit 720 determines whether to make an advertisement request based on the content of the received advertisement recruiting group. The content information storage unit 721 stores the content itself to be distributed to the user. The advertisement request creation unit 722 determines the content stored in the content information storage unit 721 and the bid price, and creates an advertisement request. The transmitting unit transmits the advertisement request to the center 702. Hereinafter, the components will be described.

FIG. 21 is a flowchart for explaining the operation of the advertisement request determining section 720. First, group contents are extracted from the received advertisement recruitment (S2101). Next, a group that wants to recruit advertisements stored in the advertisement request determination unit 720 is defined (for example, targeting women in their twenties), and it is determined whether a group that wants to recruit advertisements sent is present ( S2102). If the desired group does not exist, it is determined not to request the advertisement (S2105). If the desired group exists, it is determined whether the number of target persons in the group is within a predetermined number of persons (S2).
103). If not, the advertisement request is not made (S21).
05). Next, when the target number of persons is within the predetermined range, it is determined whether the minimum bid price presented in the advertisement information is within the range of the bid price limit determined in advance by the business operator (S210).
4). If it is out of the range, the advertisement is not requested (S210).
5). If it is out of the range, an advertisement request is determined (S210).
6). The advertisement request creation unit 722 includes an advertisement request determination unit 720
The advertisement request shown in FIG.

As described above, the receiving device of the user, the center 702,
With the configuration of the advertisement request transmission device 703, the user cannot change the presentation order of the distributed advertisement information, but the sent advertisement information is
The benefit is that content appropriate for age and gender is provided without the user having to search for it. On the other hand, a business operator can advertise by focusing on a target group without investigating a user who is a target of his or her own product or service. In addition, there is an advantage that the number of people who see the advertisement information can be known in advance. It is a matter of great concern to the business operator whether the user has actually viewed the advertisement information of the company. For example, when the user executes the mail service, the user's presentation device 701 informs the fact via the center 702. It is also possible to report to the advertising company.

FIG. 22 shows a presentation device 7 for realizing the above functions.
01 shows the configuration of FIG. The basic configuration is shown in FIG.
However, when the content is actually presented, the content presentation unit 709 refers to the advertisement information storage unit 710, and a business code for specifying a business of the presented content and a mail ID for specifying the advertisement information. Is transmitted to the center 702 via the transmitting unit 706. FIG. 23 is a configuration diagram of a center 702 for implementing the above functions. The basic configuration is shown in FIG.
24, except that a new presentation number confirmation unit 724 is provided, and the presentation number confirmation unit 724 has a mail ID as shown in FIG.
In each case, the “expiration date”, the “company code”, the “number of presentation terminals” for recording the cumulative number of mail IDs transmitted from the presentation device 701 within the expiration date, the number of target terminals (FIG. 1)
And the number of presentation devices in the table is updated each time a mail ID is transmitted from the presentation device 701. For the e-mail ID whose expiration date has passed, the e-mail ID and the number of presentation devices are transmitted to the advertisement request transmitting device 703 of the corresponding business code.

[0065] This function has the advantage that the business operator can grasp the number of users who have actually viewed the presented advertisement information. Also, if the advertisement is not presented to the user within the expiration date of the email content,
A system in which a part of the bidding price received by the center 702 (hereinafter referred to as a discount amount) is added to the next bidding in accordance with the number of presentation devices that have not been presented.

FIG. 25 shows the configuration of the center 702 for realizing the above functions. The basic configuration is the same as that of FIG. 14, but the discount amount of the advertisement information corresponding to each mail ID is determined based on the received business code and mail ID, and the discount amount is held for each business code. A forehead holding unit 725 is provided. FIG. 26 is a table held by the discount amount holding unit 725. For each mail ID, the "expiration date", the "business code" for which the distribution of the mail was requested, and the mail ID are transmitted from the presentation device 701 within the expiration date. It holds a table consisting of “number of presenting terminals” that records the number of presenting devices received, “number of target terminals” indicating the number of presenting devices targeted for mail distribution, and “discount amount” indicating a discount amount. In this table, the “number of presentation devices” is updated each time a mail ID is reported from the presentation device 701. The e-mail ID whose expiration date has passed is described in the "discount price" column. The discount price is determined, for example, by calculating the ratio (presentation ratio) of the “number of presented terminals” to the “number of target terminals”, and from the bid price,
A method is considered in which a price obtained by subtracting a price obtained by multiplying the bid price by the presentation ratio is determined and held as a discount amount.

The company code and the discount amount are held in a company-specific discount amount table shown in FIG. The “discount amount” in the table of FIG. 27 indicates the next time when the business having the business code makes an advertisement request, the presentation order determining unit determines the discount corresponding to the business code held in the discount amount holding unit 725. By referring to the amount and setting a price obtained by adding the discount amount to the bid price included in the advertisement request as a new bid price, the presentation order of the advertisement information can be ranked higher in the next bidding. The advantage is obtained.

[0068]

As described above, a mail list in which the presentation order is specified is created and transmitted on the transmission side, and the receiver receives the mail list. By using the list, the mail list is provided in the presentation order intended by the transmission side. Will be displayed. Further, in addition to the presentation order, it is also possible to display a list of only the mail contents satisfying various conditions such as filtering information, an effective date, and an expiration date.

By collecting the filtering information of the viewers and grouping them by some items, it is possible to manage information such as how many people are interested in which items. By disclosing this information to the advertising information business, the advertising business can know in advance how large the advertisement target is, and use the filtering information to obtain viewers whose hobbies and preferences match. Since the advertisement information can be provided only to the advertisement, the effect of the advertisement is enhanced.
In addition, the transmitting side can set an advertisement recruiting price or the like based on the grouping information, which is advantageous.

[Brief description of the drawings]

FIG. 1 is a block diagram showing a concept of a configuration of a content transmission / reception system using broadcasting according to Embodiment 1 of the present invention.

FIG. 2 is a block diagram illustrating a system configuration according to the first embodiment of the present invention.

FIG. 3 is a diagram showing an example of a content list according to the first embodiment of the present invention.

FIG. 4 is a diagram showing an example of a presentation order information and a format of the presentation order information according to the first embodiment of the present invention;

FIG. 5 is a diagram showing an example of filtering information according to the first embodiment of the present invention.

FIG. 6 is a flowchart used for explaining matching between the filter pattern and the filtering information in the presentation order information according to the first embodiment of the present invention.

FIG. 7 is a diagram showing an example of a presentation list according to the first embodiment of the present invention.

FIG. 8 is a diagram showing an example of a mail list display screen and a mail browsing screen according to the first embodiment of the present invention.

FIG. 9 is a diagram showing an example of a read mail list file according to the first embodiment of the present invention.

FIG. 10 is a conceptual diagram showing an entire system according to a second embodiment of the present invention.

FIG. 11 is a block diagram showing a presentation device according to Embodiment 2 of the present invention.

FIG. 12 is a diagram showing an example of filtering information according to the second embodiment of the present invention.

FIG. 13 is a diagram showing an example of a screen for a user to input filtering information according to the second embodiment of the present invention.

FIG. 14 is a block diagram showing a configuration of a center according to the second embodiment of the present invention.

FIG. 15 is a diagram showing an example of filtering information stored in a user information storage unit according to the second embodiment of the present invention.

FIG. 16 is a diagram illustrating an example of a result of classification by the filtering information classification unit according to the second embodiment of the present invention.

FIG. 17 is a diagram illustrating an example of an advertisement recruitment created by an advertisement recruitment creating unit according to the second embodiment of the present invention.

FIG. 18 is a diagram showing a format example of an advertisement request transmitted by the advertisement request transmission device according to the second embodiment of the present invention.

FIG. 19 is a diagram showing a format example of advertisement information according to the second embodiment of the present invention;

FIG. 20 is a block diagram showing a configuration of an advertisement request transmitting device according to Embodiment 2 of the present invention.

FIG. 21 is a flowchart showing an operation of an advertisement request determination unit according to the second embodiment of the present invention.

FIG. 22 is a block diagram illustrating a configuration of a presentation device according to Embodiment 2 of the present invention.

FIG. 23 is a block diagram showing a configuration of a center according to the second embodiment of the present invention.

FIG. 24 is a diagram showing an example of a table held by a number-of-presentations checking unit according to the second embodiment of the present invention.

FIG. 25 is a block diagram showing a configuration of a center according to the second embodiment of the present invention.

FIG. 26 is a diagram showing an example of a table held by a number-of-presentations checking unit according to the second embodiment of the present invention.

FIG. 27 is a diagram showing a table held by a discount amount holding unit according to the second embodiment of the present invention;

[Explanation of symbols]

DESCRIPTION OF SYMBOLS 10 Content provider 20 Center system 21 Content management function unit 22 Transmission management function unit 23 HTTP server 24 station system 30 Satellite 40 Receiving terminal 100 Content presentation order information creation device 101 Content information storage unit 102 Presentation order information creation unit 103 Order information creation Unit 104 Presentation order information creation rule storage unit 105 Input terminal 106 Presentation order information storage unit 107 Presentation order information transmission unit 110 Content presentation device 111 Presentation order information reception unit 112 Presentation order information storage unit 113 Presentation list creation unit 114 List creation unit 115 Presentation condition comparison unit 116 Filtering information storage unit 117 Presentation list storage unit 118 Content presentation unit 119 Content DB 201 to 210 Items constituting content list 301 to 311 Presentation order information Items constituting information 401 to 406 items constituting filtering information 501 to 505 items constituting a presentation list 601 to 602 items constituting a read mail list file 701 presentation device 702 center 703 advertisement request transmission device (business) 704 Filtering information input unit 705 Filtering information storage unit 706 Transmission unit 707 Receiving unit 708 Collation unit 709 Content presentation unit 710 Advertising information storage unit 711 Receiving unit 712 User information storage unit 713 Filtering information classification unit 714 Advertisement recruitment creation unit 715 Advertisement recruitment transmission unit 716 Advertisement information transmission unit 717 Advertisement presentation order determination unit 718 Advertisement request reception unit 719 reception unit 720 Advertisement request determination unit 721 Content information storage unit 722 Advertisement request creation unit 723 Transmission unit 724 Presentation number confirmation unit 725 Discount amount holding unit

Continued on the front page (51) Int.Cl. ⁷ Identification symbol FI Theme coat II (reference) G06F 17/60 316 G06F 17/60 316 326 326 326 504 504

Claims (24)

[Claims] 1. A content presentation order information creation device comprising: a content information storage unit that stores content information; and a presentation order information creation unit that creates presentation order information. 2. The content presentation according to claim 1, wherein the presentation order creation unit includes a presentation order information creation rule storage unit that stores a presentation order information creation rule used for determining a presentation order. Order information creation device. 3. The content presentation order information creating device according to claim 1, further comprising a presentation order information storage unit that stores the presentation order information. 4. The content presentation order information creating device according to claim 3, further comprising a presentation order information transmission unit that transmits presentation order information. 5. The content presentation order information creating apparatus according to claim 1, wherein the content is a mail content. 6. A presentation computer for determining a presentation order of contents presented by a presentation device, a presentation order information creation rule storage unit for storing rules for determining the presentation order, and a presentation order information creation rule. A presentation order information creation program that functions as a presentation order information creation unit that determines the presentation order based on rules stored in a storage unit. 7. A content presentation device comprising: a presentation list storage unit that stores a presentation list necessary for presenting a content list; and a content presentation unit that presents content based on the presentation list. 8. The content presentation device according to claim 7, further comprising a presentation order information receiving unit that receives the presentation order information. 9. The content presentation device according to claim 8, further comprising a presentation order information storage unit that stores the presentation order information received by the presentation order information reception unit. 10. The content presentation device according to claim 7, further comprising a presentation list creation unit that creates a presentation list necessary for presenting content from the presentation order information. 11. A filtering information storage unit for storing filtering information reflecting user's hobby / preference information, a presentation condition comparing unit for comparing presentation order information with filtering information, and a list creating unit for creating a presentation list. The content presentation device according to claim 10, further comprising a presentation list creation unit. 12. The content presentation device according to claim 7, wherein the content is a mail content. 13. A general-purpose computer for presenting content according to a predetermined presentation order, wherein the general-purpose computer stores presentation order information including a presentation order of the content and a filter pattern reflecting a user's hobbies and preferences targeted by the content. An order information storage unit, a filtering information storage unit for storing filtering information reflecting user's hobby / preference information, a filter pattern stored in the presentation order information storage unit, and a filtering information stored in the filtering information storage unit A presentation condition comparison unit that compares the presentation condition, and a list creation unit that creates a list including content determined to meet the presentation condition in the presentation condition comparison unit;
A content presentation program that causes a content described in a list created by the list creation unit to function as a content presentation unit that presents the content according to a presentation order included in the presentation order information. 14. A content presentation order system comprising the content presentation order information creating device according to claim 1 and the content presentation device according to claim 7 to 12, wherein the content presentation order information creation device A content presentation order system, wherein the presentation order information created by the device is transmitted to the content presentation device via broadcast. 15. A content presentation order system comprising the content presentation order information creating device according to claim 1 and the content presentation order device according to claim 7 to 12, wherein the content presentation order information creation device A content presentation order system, wherein presentation order information created by the device is transmitted to the content presentation device via a network. 16. A presentation device for presenting advertisement information, a center for transmitting the advertisement information to the presentation device and transmitting an advertisement recruitment, and an advertisement requesting device for transmitting an advertisement request to the center in response to the advertisement recruitment. Is a content presentation order system connected so that information transmission is possible, the presentation device, a transmission unit that transmits filtering information indicating the attributes and preferences of the user, an advertisement information storage unit that stores the advertisement information,
A content presentation unit that presents the advertisement information, wherein the center creates an advertisement recruitment for each of the groups classified by the filtering information classification unit and the filtering information classification unit that classifies the received filtering information. An advertisement recruitment creation unit, an advertisement presentation order determination unit that determines a presentation order of advertisement information to be presented to the presentation device based on the received advertisement request, and an advertisement information transmission unit that creates advertisement information and transmits the advertisement information to the presentation device. Wherein the advertisement request device has an advertisement request determination unit that determines whether to make an advertisement request for the received advertisement recruitment, and an advertisement request creation unit that creates the advertisement request. Content presentation order system. 17. The advertisement request created by the advertisement request creation unit includes a bid price, and the advertisement presentation order determination unit determines a presentation order based on the bid price described in the advertisement request. 17. The content presentation order system according to claim 16, wherein: 18. The content presentation order system according to claim 17, wherein a minimum bid price is described in the advertisement recruitment created by the advertisement recruitment creation unit. 19. The content presentation order system according to claim 18, wherein the advertisement request determining unit determines whether to make an advertisement request based on a minimum bid price described in the advertisement solicitation. 20. The content presentation order system according to claim 16, wherein the advertisement recruitment created by the advertisement recruitment creation unit includes the number of groups classified by the filtering information classification unit. 21. The content presentation order system according to claim 20, wherein the advertisement request determining unit determines whether to make an advertisement request based on the number of groups in the advertisement solicitation. 22. The content presentation unit refers to the advertisement information stored in the advertisement information storage unit for a business code that specifies the business that requested the presented advertisement information and a mail ID that specifies the advertisement information. The transmitting unit transmits the business operator code and the mail ID to a center,
The center further includes a presentation number confirmation unit that holds the mail ID and the business code, and the presentation number confirmation unit calculates the cumulative number of the mail IDs received from the presentation device in a predetermined period for each of the mail IDs. 17. The content presentation order system according to claim 16, wherein the content ID is calculated, and the mail ID and the cumulative number are transmitted to an advertisement requesting device of the business code corresponding to the mail ID after the elapse of the period. 23. The center further includes a discount amount holding unit that holds a discount amount for each business code, and the advertisement presentation order determining unit refers to the discount amount holding unit when an advertisement request is received. And obtaining a discount amount corresponding to the business code of the advertisement request and adding a discount amount held in the discount holding unit to a bid price included in the advertisement request as a new bid price. The content presentation order system according to claim 17, wherein: 24. The content presentation unit refers to the advertisement information stored in the advertisement information storage unit for a business code that specifies the business that requested the presented advertisement information and a mail ID that specifies the advertisement information. The transmitting unit transmits the business code and the mail ID to the center, and the discount amount calculated and held by the discount amount holding unit is equal to the cumulative number of the mail ID transmitted from the presentation device for a predetermined period. The content presentation order system according to claim 23, wherein the content presentation order is determined based on the content.