JP2002334266A - Device for advertisement, system for advertisement, method for advertisement, program for advertisement and medium therefor - Google Patents

Abstract

PROBLEM TO BE SOLVED: To enable both of a contents provider providing contents and an advertiser inserting an advertisement to the contents to easily find satisfactory opposite parties. SOLUTION: The list of the contents is transmitted to the terminal of the advertiser, the application of advertisement insertion to the selected contents is received and the application is transmitted to the terminal of the contents provider of the contents for which the application is made. At receiving the response of agreeing with the application from the terminal of the contents provider, it is decided to insert the advertisement of the advertiser applied to the contents of the contents provider who receives the response and the advertisement is inserted to the contents according to the decision.

Description

DETAILED DESCRIPTION OF THE INVENTION

[0001]

The present invention relates to an advertisement apparatus, an advertisement system, an advertisement method, and an advertisement program for inserting an advertisement provided by an advertiser into content provided by a content provider such as a mail magazine. , And its media.

[0002]

2. Description of the Related Art With the rapid spread of the Internet in recent years, web pages published on the Internet,
Emails sent and received via the Internet have become recognized as important advertising media. For example, web pages such as search sites with many viewers are usually provided with banner advertisements. Usually, a web page or the like introducing an advertiser's product is linked to the banner advertisement.
By simply clicking on the banner advertisement on the web page, the advertiser can provide the consumer with more specific information on the advertising target. Furthermore, if the contents of the advertisement are related to the web page, the effect of the advertisement is often increased. If a health-focused website publishes a web page with a specialty article on nutritional supplements,
Placing a nutritional banner ad on the web page increases the likelihood that consumers who are originally interested in nutritional supplements or who are more interested in feature articles will see the ad.

[0003] In order to enhance the effectiveness of an advertisement, an advertiser inserts an advertisement into content related to the content of the advertisement.
In addition to advertising media using the Internet, it is being used in advertising media such as television, newspapers, and magazines. If you insert an advertisement that introduces the product by the leading actor of the drama into the commercial frame during the drama, interest in the product will naturally increase.

[0004] However, depending on the combination of the content and the advertisement, the evaluation of the target of the advertisement may be rather lowered. Therefore, the determination of the combination of the content and the advertisement is important for the advertiser.

[0005] In an advertising medium such as a television or a newspaper, this determination is often made mainly by an advertising agency, not by an advertiser or a content provider. This means that advertisers may not be able to obtain extensive information about the content that the content provider seeks to provide, and the content provider may not be able to fully identify the advertiser who wants to insert ads into the content. This is because there is something that cannot be grasped.

[0006] By the way, in the advertisement medium using the Internet, even an individual can easily become a content provider. One of the appeals of e-mail magazines that continuously provide readers with articles on specific topics by e-mail is the variety of contents that arises from the fact that individuals become content providers. Even if the theme is the same or similar, if the content provider is diversified by the individual becoming the content provider, the content naturally becomes different. The same can be said for a content providing service (so-called radio magazine) that provides sound content to listeners via a network, a web page, and the like.

However, when judging a combination of content and an advertisement, the more diverse the content providers, the more difficult the judgment becomes, and the more likely the advertiser is dissatisfied with the judgment of the intermediary. .

[0008] In such a case, it is conceivable that an intermediary such as an advertising agency systematizes a business form for judging a combination of content and an advertisement to reduce the burden on the intermediary.

[0009] That is, information on content from the content provider and information on advertisement from the advertiser are aggregated from the terminals of the content provider and the advertiser to the mediator's computer via a network or the like, and the information is brokered. It is managed by the user.

[0010] The work load of the intermediary is reduced by the necessity of collecting information on contents and information on advertisements by itself.

[0011]

However, it is practically difficult for a computer to make a decision on an appropriate combination of content and an advertisement itself, and the final decision is made by the mediator itself.

[0012] Therefore, as in the case of advertising media using the Internet, even individuals can easily become content providers, and when the diversity of content is significantly increased, the above-mentioned business forms are systematized. Even so, there is a risk that the quality of the decision to combine the content and the advertisement may be reduced.

In addition, as the number of contents to be combined increases, the content of a content provider that has already obtained a certain evaluation is prioritized, and depending on the content provider, an opportunity to find an advertiser may be obtained. It is expected that difficult situations will occur.

The present invention has been made in view of such problems in the prior art, and has an advertising device and an advertising device that enable an advertiser and a content provider to relatively easily find a mutually satisfied partner. It is an object to provide an application system, an advertisement method, an advertisement program, and a medium thereof.

[0015]

The present invention employs the following means to achieve the above object. The means will be described on the premise of an advertising device for inserting an advertisement provided by an advertiser into content provided by a content provider.

Here, the content provided by the content provider is a content represented by character codes, audio data, still image data, moving image data, other electronic data, or a combination thereof.

The advertising device can be embodied using a computer. When a computer is caused to function as an advertising device by a program, as shown in FIG.
The computer 3 is connected to a terminal 2 of a content provider and a terminal 5 of an advertiser through an electric communication line 4 such as the Internet or a public telephone line network. At this time, the storage means of the computer 3 is used for storing contents, advertisements, and the like.

The procedure executed by the computer 3 by a program that causes the computer 3 to function as an advertising device is as shown in FIG. That is, first, the computer 3 transmits a content list, which is a list of part or all of the content stored in the storage means, to the terminal 5 of the advertiser via the telecommunication line 4 (S1). Advertisers
From the content list transmitted by the computer 3, the content for inserting the advertisement is selected. The application for inserting an advertisement into the content selected from the content list is transmitted from the terminal 5 of the advertiser to the computer 3 through the telecommunication line 4. Then, when receiving the application, the computer 3 records the application in the storage means (S2).

Next, the computer 3 transmits the application via the telecommunication line 4 to the terminal 1 of the content provider to whom the application has been made (S3). The content provider will consider whether to agree with the application sent by the computer 3 or not. The answer to the application is transmitted from the terminal 1 of the content provider to the computer 3 through the telecommunication line 4. Then, upon receiving the answer, the computer 3 determines to insert the advertisement of the applied advertiser into the content of the content provider with the consent (S
4).

The above decision is used when actually inserting an advertisement into the content. The computer 3 inserts an advertisement into the content stored in the storage device according to the determination (S5). As a result, the content in which the advertisement is inserted is provided to the recipient.

If the advertisement is inserted into the content in this manner, the content provider and the advertiser can easily and sufficiently obtain the information of each other, and can easily determine each other's consent. It is also possible to find out.

By the way, if the contents are a series of articles, such as a serialized article, the specific contents of the series of contents will be different, but the above-mentioned decision is made for each of the series of contents just because the contents are different. No need to do. According to the same decision, an advertisement may be inserted into each of the series of contents. Here, a series of contents includes a plurality of contents related to each other, such as a series of articles, and a plurality of contents having the same theme, although the contents of each other such as current news and regional information may be independent. Includes multiple contents that are handled with the same title even if they are provided at different times.

The content list transmitted by the advertising device to the terminal of the advertiser includes, for example, the content of the content, the frequency of provision, the number of recipients, the record of provision, the history of the inserted advertisement, and the advertisement desired by the content provider. Information on at least one of the fees.

Also, the content list may include an evaluation value indicating the degree to which the specified expression specified by the advertiser appears in the content. A representative expression specified by the advertiser is a favorable expression or an unfavorable expression for the advertiser. For example, expressions that highly value the products of the advertiser are generally preferable to the advertiser, and expressions that highly value the products of the rival company or expressions that are against public order and morals are generally not preferable to the advertiser. Positive expressions for advertisers usually result in high advertising effectiveness,
Expressions that are objectionable to the advertiser may result in loss to the advertiser. Even when there are many contents into which advertisements are to be inserted, the advertiser can efficiently narrow down the contents to be selected by using the evaluation value included in the contents list as an index.

The designated expression includes not only an expression using characters such as characters, but also an expression on voice or an image.

Further, the content list may include only information on the content satisfying the condition for the evaluation value. In this case, the selection target of the advertiser is narrowed down in advance by the specified expression specified by the advertiser. The condition for the evaluation value is defined by a threshold value or a range set for the evaluation value. The threshold value and the range are determined so that, for example, content that includes many expressions preferable for the advertiser can be distinguished from others.

As described above, the evaluation value is one piece of information that is useful to the advertiser when the advertiser selects the content into which the advertisement is to be inserted. However, there is a possibility that the advertiser may not be able to sufficiently predict whether or not the temporary decision of selecting the content is appropriate. In that case, for example, a total value obtained by totaling the evaluation values for a series of contents for a predetermined period may be transmitted to the terminal 5 of the advertiser.

[0028] Even if the evaluation value at the time of selecting the content is preferable for the advertiser, the evaluation value usually changes in a time-series manner by updating the content. If the evaluation value is a total value obtained by totaling the evaluation values for a predetermined period, such time-series change information is included, so that the advertiser can select more appropriate content.

Furthermore, if both the advertiser and the content provider agree, the insertion of the advertisement into the content may be automatically stopped when the condition for the total value is not satisfied. The condition for the tally value is defined by, for example, a threshold value or a range set for the tally value. The threshold value and the range are determined so that, for example, content that includes many expressions preferable for the advertiser can be distinguished from others.

Further, the total value can be used to determine an advertisement fee to be charged to an advertiser or consideration for a content provider. Such an advertising device can also be embodied by the computer 3. At this time, the storage means of the computer 3 may be used for storing contents, advertisements, and the like.

In deciding the advertisement fee and the consideration, the computer 3 first receives the specified expression specified by the advertiser transmitted from the terminal 5 of the advertiser and stores it in the storage means. The computer 3 calculates the evaluation value from time to time and totals the evaluation value for a series of contents for a predetermined period to obtain the total value. Then, the computer 3 determines the advertisement fee and the consideration based on the total value.

Like the evaluation value and the tallying value, the content providing record is a useful index for the advertiser to select the content into which the advertisement is inserted.
For example, if the number of contents provided so far is large, it is expected that an advertisement will be enhanced if an advertisement is inserted into the contents.

Therefore, the advertisement fee and the consideration may be determined based on the provided results. Further, the advertisement fee and the consideration may be determined based on both the total value and the provided result.

Also, for example, when an advertisement that is not desirable to the advertiser is included in the content after a while after the insertion of the advertisement into the content is started, but the advertiser does not understand it. However, if the advertisement is continuously inserted into the content, the loss of the advertiser increases. However, advertisers themselves,
In some cases, it may not be possible to fully understand whether the content is favorable for the advertiser.

Therefore, whether or not to insert an advertiser's advertisement into the content may be automatically determined based on the evaluation value.

After the advertisement is inserted into the content,
If the provision of the content is neglected, the advertisement effect cannot be sufficiently obtained.

[0037] Therefore, the content provider based on at least one of the provision results of the content in which the advertisement is inserted within the predetermined period, the number of the recipients, and the provision regularity indicating that the distribution is regularly performed. The provision reliability may be calculated, and the provision reliability may be included in the content list.

Further, for example, if the advertiser or the advertisement fee changes frequently for the content provided by a specific content provider, or if there are few applications for ad insertion from the advertiser, it is not preferred by various advertisers in common. The reason may be the content provider.

Accordingly, the advertisement-related reliability of the content provider is calculated based on at least one of the fluctuating frequency of the advertiser within a predetermined period, the advertisement fee, and the number of advertisement insertion applications from the advertiser. Provision reliability can also be included.

Further, when the evaluation values are totaled for each content provider, it can be predicted that the content provided by a certain content provider is usually preferable content for a specific advertiser.

Therefore, the expression reliability of the content provider may be calculated based on the evaluation value, and the expression reliability may be included in the content list.

A program for causing a computer to function as an advertising device may be recorded on a computer-readable recording medium such as a CDROM used for installing, executing, and distributing the program.

[0043]

Embodiments of the present invention will be described below with reference to the drawings. (Embodiment 1) In this embodiment 1, the present invention appears in, for example, a computer of a provider that provides a service of providing a radio magazine to a listener.

The radio magazine is a magazine composed of sound contents posted to a provider computer regularly or irregularly by a poster. This sound content includes English conversation, news, music, comedy stories, readings, etc.
It is voice or sound content. By downloading the sound content that the listener wants to listen to from the provider's computer, the listener can receive a radio magazine as if subscribing to a magazine.

First, an overview of a radio magazine providing system will be described.

As shown in FIG. 2, the radio magazine providing system includes a terminal 1 of a sound content poster, a terminal 2 of a listener, a computer 3 used by a provider to provide a radio magazine, and the like.

The terminal 1, the terminal 2, and the computer 3 are connected through an electric communication line 4 such as the Internet or a public line network.

For the terminals 1 and 2, for example, personal computers are used. On the terminal 1, web client software, mail client software and the like operate. On the terminal 2, sound content receiving software, sound content reproducing software, web client software, mail client software, and the like operate.

The computer 3 represents one or a plurality of computers used by the provider to provide the radio magazine. This computer 3
Above, software for operating as a web server, a mail server, a database server, a file transfer server, and the like operates.

A person who becomes a contributor or a listener first accesses a registration web page published by a web server on the computer 3 using a web client on the terminal 1 or 2 and registers as a contributor or a listener. I do.

A person who wants to register inputs registration information such as his / her name and a mail address to be used for the registration web page displayed on the web client on the terminals 1 and 2.

The registration information input to the registration web page is transmitted from the terminals 1 and 2 to the computer 3 via the telecommunication line 4.

When the registration information is received, the computer 3
Assigns a posting key and a usage key to a person who intends to register, and stores registration information in a storage unit (database) in association with the posting key and the usage key. The posting key and the use key are described in an e-mail notifying the completion of the registration and transmitted to the e-mail address of the person who attempted to register.

The registered contributor accesses the radio magazine registration web page published by the web server on the computer 3 using the web client on the terminal 1 and registers the radio magazine to be posted. it can.

The contributor inputs a post key, an e-mail address, a radio magazine genre, a radio magazine title, a renewal frequency, an outline description, and the like to the radio magazine registration web page displayed on the web client on the terminal 1. Enter the radio magazine registration information.

Radio magazine registration information input to the radio magazine registration web page is transmitted from the terminal 1 to the computer 3 through the electric communication line 4.

When the radio magazine registration information is received,
The computer 3 assigns a title key to the radio magazine registration information, and records the radio magazine registration information in a database in association with the title key. Further, the title key is described in an e-mail notifying the completion of radio magazine registration and transmitted to an e-mail address used by the poster.

When a radio magazine to be posted is registered,
The poster can post the sound content of the radio magazine to the computer 3.

Posting is performed by transmitting the sound content of the radio magazine to be posted from the terminal 1 to the computer 3 through the electric communication line 4. At this time, the post key, the mail address, and the title name of the radio magazine are also transmitted from the terminal 1 to the computer 3, and
On the computer 3 side, which radio magazine is the sound content is specified. The computer 3 stores the received sound content in the database in association with the title key.

On the other hand, the listener uses a web client on the terminal 2 to access a provision application page published by a web server on the computer 3 and applies for provision of a radio magazine to be listened to.

The application page for providing information includes a computer 3
A list of radio magazine registration information stored in the database on the side is described. The listener selects a radio magazine to be provided from among the radio magazines described in the provision application page displayed on the web client on the terminal 2 and inputs his / her own use key and mail address.

The use key and the mail address entered for the provision application web page are associated with the title key of the radio magazine selected by the listener.
The data is transmitted from the terminal 2 to the computer 3 through the telecommunication line 4.

When the use key and the mail address are received, the computer 3 associates the title key with the received use key and records the association in the database.

The listener can receive a radio magazine in which a title key is associated with his / her own use key.

When a listener requests sound content of a radio magazine that can be provided using the sound content receiving software on the terminal 2, the request is sent to the terminal 2.
Is transmitted to the computer 3 through the electric communication line 4. When the request is received, the computer 3 searches the database using the use key and the title key included in the request. The searched radio magazine sound content is transmitted from the computer 3 to the terminal 2 through the telecommunication line 4.
Downloaded to

In order for the listener to listen to the sound content, the sound content downloaded to the terminal 2 may be reproduced by the sound content reproduction software on the terminal 2.

The outline of the radio magazine providing system is as described above. Unlike radio broadcasts, radio magazines allow individuals to easily become contributors.

In providing the radio magazine to the listener, the submitter basically only performs the above-described registration work, prepares sound contents, and transmits the sound contents to the computer 3. Preparing sound content does not require expensive equipment. The sound as the content may be imported to a personal computer, a file of the data may be created, and the data may be compression-encoded as necessary.

[0069] If an individual can easily become a contributor, radio magazines naturally have diversity. For this reason, sound contents that cannot be listened to in a normal radio program or television broadcast are likely to appear. Accordingly, radio magazines are an important content source for listeners seeking diverse sound content, and advertisers can find value in inserting advertisements provided by themselves into the radio magazines.

The advertisement device shown in FIG. 3 is a device for inserting an advertisement of an advertiser into a radio magazine.

As shown in FIG. 3, the advertising device has a contributor database (hereinafter, the database is referred to as a DB).
301, sound content DB 302, listener DB 30
3. Advertiser DB 304, Advertisement DB 305, Entry D
B306, contributor data management unit 311, sound content management unit 312, listener data management unit 313, advertiser data management unit 314, advertisement management unit 315, entry system unit 316, advertisement insertion unit 319, content providing unit 32
0 and so on.

The advertising device can be embodied using a computer. In that case, the poster DB301, the sound content DB302, the listener DB303, the advertiser D
For the B 304, the advertisement DB 305, and the entry DB 306, the storage unit 31 of the computer can be used. The storage unit 31 does not need to be physically a single unit. For example, a separate hard disk drive may be used for each DB. Also, a contributor data management unit 311, a sound content management unit 312, a listener data management unit 31
3. The advertiser data management unit 314, the advertisement management unit 315, the entry system unit 316, the advertisement insertion unit 319, and the content providing unit 320 are embodied by running a program on a computer.

As the computer functioning as the advertising device, for example, the computer 3 may be used. In this case, the registration information transmitted from the terminal 1 of the poster to the computer 3 is recorded in the poster DB 301 by the poster data management unit 311. Here, the author DB 301
FIG. 4 shows a specific example of the stored contents of the above. As shown in FIG. 4, the posting key is used as a key field, and other fields indicating registration information such as the name (or name), address, telephone number, and e-mail address of the contributor are provided. Records for these fields are provided. Is recorded in the poster DB 301.

The radio magazine registration information transmitted from the terminal 1 to the computer 3 and the sound content of the radio magazine are stored in the sound content DB 302 by the sound content management unit 312. FIG. 5 shows a specific example of a record stored in the sound content DB 302. As shown in FIG. 5, the record has a title key as a key field, and other fields indicating a post key, a genre of a radio magazine, a title of a radio magazine, an update frequency, a storage directory of a radio magazine, a brief description of a radio magazine, and the like. It has. The storage directory of the radio magazine is, for example, a directory on the file system in which the sound content of the radio magazine is stored.

The registration information transmitted from the listener terminal 2 to the computer 3 is recorded in the listener DB 303 by the listener data management unit 313.

When a radio magazine transmission request is received from the terminal 2 of the listener whose registration information is recorded in the listener DB 303, the sound content management unit 312 uses the title key of the requested radio magazine to generate the sound content. The DB 302 is searched. Sound content management unit 312
The sound content of the radio magazine searched for by is supplied to the content providing unit 320.

The content providing unit 320 transmits the searched radio magazine sound content to the terminal 2 that is the transmission source of the request via the electric communication line 4.

When the poster wants to insert an advertisement into the sound content of the radio magazine transmitted to the terminal 2 of the listener, the poster first registers the radio magazine to be inserted with the advertisement. FIG. 6 shows a schematic procedure from the registration of a radio magazine in which an advertisement is inserted to the transmission of the radio magazine in which the advertisement is inserted to a listener.

As shown in FIG. 6, the contributor first enters the terminal 1
Using the above-mentioned web client, a request is made to transmit a radio magazine registration page for receiving an advertisement, which is published by a web server on the computer 3 (S101).

When this request is received by the web server on the computer 3, a radio magazine registration page for receiving the advertisement is transmitted from the web server on the computer 3 to the terminal 1 via the telecommunication line 4 (S 3).
01).

The poster inputs registration application information, such as a posting key, a title key, and a mail address, to a radio magazine registration page displayed on the web client on the terminal 1 where an advertisement is to be inserted.

The registration application information input to the radio magazine registration page to receive the advertisement is transmitted from the terminal 1 to the computer 3 through the telecommunication line 4, thereby applying for registration (S102). .

When the registration application information is received, the computer 3 supplies the registration application information to the entry system section 316. The entry system unit 316 registers the title key and the posting key included in the registration application information in the list of the radio magazine to receive the advertisement (S30).
2). The list of radio magazines that receive ads will be
For example, as shown in FIG. 7, it is a set of records in which a title key and a post key are used as fields.
Recorded in 306.

In the example of FIG. 7, the title key and the posting key of two radio magazines among the radio magazines shown in FIG. 5 are registered.

The advertiser inserts the advertisement into the radio magazine selected from the radio magazines whose title keys are registered in the registration list of the radio magazine to receive the advertisement.

When the computer 3 is used as the advertising device, the terminal 5 of the advertiser is connected to the computer 3 through the telecommunication line 4 like the terminal 1 of the poster and the terminal 2 of the listener, as shown in FIG. You.

For the terminal 5, for example, a personal computer is used. On the terminal 5, web client software, file transfer software and the like operate.

The advertiser first accesses the advertiser registration web page published by the web server on the computer 3 using the web client on the terminal 5, and registers the advertiser.

The advertiser sends an advertisement such as a company name, a location, a person in charge, a contact address, a contact e-mail address to the advertiser registration web page displayed on the web client on the terminal 5. Enter the main information.

Advertiser information input to the advertiser registration web page is transmitted from the terminal 5 to the computer 3 via the telecommunication line 4.

When the advertiser information is received, the computer 3 supplies the advertiser information to the advertiser data management unit 314. The advertiser data management unit 314 assigns an advertiser key to the advertiser information, and records the advertiser information in the advertiser DB 304 in association with the advertiser key.

A registered advertiser can insert an advertisement into a radio magazine.

When applying for insertion of an advertisement into a radio magazine, the advertiser first uses a web client on the terminal 5 to open a radio magazine to be inserted into an advertisement, which is published by a web server on the computer 3. Request transmission of a web page in which a list (hereinafter, referred to as a radio magazine list) is described (S501).

When this request is received by the web server on the computer 3, the entry system unit 316
Generates a radio magazine list. When generating the radio magazine list, the entry system unit 316
A list of radio magazines to receive advertisements is read from the entry DB 306. Further, the title key registered in the list of the radio magazine to which the advertisement is to be inserted is supplied to the sound content management unit 312. At this time, the sound content management unit 312 searches the sound content DB 302 using the supplied title key, and
The radio magazine registration information corresponding to the title key is extracted from B302. The radio magazine registration information extracted by the sound content management unit 312 is supplied to the entry system unit 316. Also, the entry system unit 316 supplies the post key corresponding to the title key to the poster data management unit 311 and the post data management unit 311
To search for the name of the poster corresponding to the posting key. The entry system unit 316 generates a web page describing a radio magazine list using the supplied radio magazine registration information and the name of the searched poster. The radio magazine list generated in this manner includes radio magazine registration information of part or all of the radio magazines in which sound content is stored in the sound content DB 302.

FIG. 8 shows a specific example of this web page.

As shown in FIG. 8, for this radio page, information such as a genre, a title, a name of a contributor, an update frequency, a brief description of the radio magazine, and the like are described for each radio magazine.

The example of FIG. 8 corresponds to the list of radio magazines into which advertisements are to be inserted as shown in FIG. 7, and the above-described information is described in each of the two radio magazines of the poster “OOO”. ing.

The web page describing the radio magazine list is supplied from the entry system unit 316 to a web server on the computer 3, and the web server
It is transmitted to the terminal 5 of the advertiser through the telecommunication line 4 (S303).

[0099] The advertiser refers to the web page describing the radio magazine list displayed on the web client on the terminal 5, and from the radio magazine list,
Select the radio magazine where you want to insert the ad.

In order to allow the advertiser to select a radio magazine into which an advertisement is to be inserted, in the example of FIG. 8, input columns for an advertiser key and a mail address are provided for each radio magazine. When the advertiser selects a radio magazine into which the advertisement is to be inserted, the advertiser key and the mail address are entered only in the input fields of the radio magazine in which the advertisement is to be inserted.

The result of the selection on the radio magazine list can be obtained by, for example, performing an operation of virtually pressing an application button provided on the web page shown in FIG.
It is transmitted to the above web server (S502). Thus, the advertiser has applied for advertisement insertion to the selected radio magazine.

When the advertiser performs an operation of virtually pressing the application button, the input advertiser key and mail address, and input column information indicating which column has been input, are transmitted from the web client to the web server. Posted to. The input field information is entered in the entry system section 31.
Reference numeral 6 is assigned when the web page is generated.

The advertiser key, mail address, and input field information posted on the web server are supplied to the entry system unit 316.

The entry system unit 316 supplies the advertiser key and the mail address to the advertiser data management unit 314, and causes the advertiser data management unit 314 to search the advertiser DB 304. When a record in which both the advertiser key and the email address match is retrieved from the advertiser DB 304,
The application key is assigned to the application from the advertiser, and the title key is specified from the input field information. Then, the entry system unit 316 registers the assigned application key, the specified title key, and the supplied advertiser key in the application list.

As shown in FIG. 9, the application list stores a record of a title key and an advertiser key using an application key as a key field.
306 is stored.

The example of FIG. 9 corresponds to the list of radio magazines into which advertisements are to be inserted as shown in FIG. 7, and three advertisers have applied for radio magazines to which the title key “Ta123456” is assigned. This indicates that one advertiser has applied for the radio magazine to which the title key “Ta156789” is assigned.

Upon registration in the application list, the entry system unit 316 generates an application completion notification mail addressed to the advertiser that notifies the completion of the application, and supplies the mail to the mail server on the computer 3. Further, a post key corresponding to the title key of the applied radio magazine is extracted from a list of radio magazines to which advertisements are to be inserted. The extracted post key is supplied to the poster data management unit 311. The contributor data management unit 311 searches the contributor DB 301 for a mail address corresponding to the post key, and supplies it to the entry system unit 316. The entry system unit 316 generates an application notification e-mail addressed to the supplied e-mail address of the contributor and notifying that an application has been made, and supplies it to the mail server on the computer 3.

The application completion mail and the application notification mail are transmitted by the mail server on the computer 3 to the mail addresses of the advertiser and the poster.

The application notification mail describes, for example, the address of the web page including the post key, and the contributor requests transmission of this web page using the web client on the terminal 1 (S103). , The advertiser who has applied can be confirmed and selected.

When the request is received by the web server on the computer 3, the posting key included in the address of the web page is supplied to the entry system unit 316.

The entry system unit 316 extracts only the title key corresponding to the posting key from the list of the radio magazines into which the advertisement is inserted, stored in the entry DB 306. Further, the entry system section 31
6 extracts an advertiser key from the application list for each extracted title key. When the advertiser key is extracted, the entry system unit 316 supplies the advertiser key to the advertiser data management unit 314, and the advertiser data management unit 314 extracts information such as the advertiser's company name from the advertiser DB 304. Let it. Also, the title key from which the advertiser key was extracted
It is supplied to the sound content management unit 312, and causes the sound content management unit 312 to extract the title of the radio magazine from the sound content DB 302. Based on this information,
A web page is generated that describes a list for each radio magazine of advertisers who have applied for advertisement insertion to the radio magazine.

FIG. 10 shows a specific example of this web page.

In the example of FIG. 10, the company name of the advertiser is described for each title of the radio magazine. The example in FIG. 10 corresponds to the application list shown in FIG. For the radio magazine "xxx" to which the title key "Ta123456" is assigned, the advertiser key "A111
2 "," A5555 ", and" A9876 "respectively assigned to the three advertisers" ABC "," EEE ", and" X ".
YZ "are listed. Also, the title key "Ta
156789 "assigned radio magazine" xx
For “xx”, the advertiser “XYZ” to which “A9876” is allocated is described.

A web page describing a list for each radio magazine of an advertiser who has applied for insertion of an advertisement into a radio magazine is supplied to a web server on the computer 3, and the web server supplies the web page to the telecommunication line 4 from the computer 3. Is transmitted to the terminal 1 through (S305).

The contributor checks the advertiser who made the application by referring to the web page displayed on the web client on the terminal 1 and describing the list of each advertiser's radio magazine, and agrees to the application. Select an advertiser to run.

In order for the poster to select an advertiser, FIG.
In the example, a selection column is provided for each advertiser.
When the contributor selects an advertiser, he / she enters a check only in the selection box for the advertiser to receive the advertisement.

The selection result of the advertiser for the list for each radio magazine is entered, for example, in a post key and a mail address input box provided on the web page shown in FIG. 10, and then the consent button is virtually pressed. When the poster performs the operation, the web client on the terminal 1 transmits the web server on the computer 3 (S10).
4). As a result, the contributor has given a response that agrees with the application of the selected advertiser.

When the contributor performs an operation of virtually pressing the consent button, the input posting key and e-mail address, and selection column information indicating which selection column has been checked, are transmitted from the web client. Posted to web server. The selection column information is assigned when the entry system unit 316 generates the web page.

A post key posted on the web server,
The mail address and the selection field information are supplied to the entry system unit 316.

The entry system unit 316 supplies the posting key and the mail address to the poster data management unit 311 and causes the poster data management unit 311 to search the poster DB 301. When a record in which both the post key and the mail address match is retrieved from the poster DB 301, the entry system unit 316 specifies the title key and the advertiser key from the selection field information. Then, the entry system unit 316 determines to insert the advertisement of the advertiser to which the specified advertiser key is allocated, into the radio magazine to which the specified title key is allocated (S30).
6). This determination is recorded, for example, in the sound content DB 302.

The advertisement of the advertiser decided to be inserted into the radio magazine is transmitted from the terminal 5 of the advertiser to the computer 3 until the advertisement is actually inserted into the radio magazine (S503). Advertising D by 315
What is necessary is just to store it in B305.

[0122] The advertisement insertion unit 319 determines
The advertisement read from the advertisement DB 305 by the advertisement management unit 315 is inserted into the sound content of the radio magazine read from the sound content DB 302 by the sound content management unit 312 (S307). For example, a sound advertisement is added to the beginning, end, or both of the sound contents. When a plurality of advertisements from different advertisers are inserted into the radio magazine, the sound content may be divided into the beginning and end of the sound content, or all of them may be arranged at the beginning or end.

[0123] The sound content of the radio magazine into which the advertisement has been inserted by the advertisement insertion unit 319 is supplied from the advertisement insertion unit 319 to the sound content management unit 312 and stored in the sound content DB 302.

When the computer 3 receives the radio magazine transmission request transmitted from the terminal 2 of the listener, the content providing unit 320 requests the sound content of the radio magazine from the sound content management unit 312, and Is transmitted through the telecommunication line 4 to the terminal 2 that is the source of the request (S308).

When the update time of the radio magazine in which the advertisement is inserted comes and the sound content of the radio magazine stored in the sound content DB 302 is updated, the advertisement insertion unit 319 is also notified that the update has been performed. You.

When the notification of the update is received, the advertisement insertion unit 319
Inserts the advertiser's advertisement into the updated sound content in accordance with the determination stored in the sound content DB 302. Thereby, an advertisement is inserted for each of a series of sound contents of the radio magazine.

If the determination has a valid period, for example, when the valid period has elapsed, the sound content D
The determination may be deleted from B302. At that time, the advertisement insertion unit 319 determines that there is no such determination, so that the advertisement insertion into the radio magazine is performed only for the valid period.

The radio magazine requested by the contributor may be deleted from the radio magazine list. For example, a record including a title key assigned to a radio magazine designated by a poster is deleted from a list of radio magazines to which an advertisement is to be inserted. If the poster thinks that the advertisement to be inserted into the radio magazine is sufficient due to the determination, the radio magazine may be designated as a deletion target after the determination. On the other hand, if the poster considers that the advertisement inserted in the radio magazine is not enough even by the above-mentioned decision, after the decision, the radio magazine is not designated as a deletion target and the radio magazine is It can be left on the list of radio magazines to be inserted.

If an advertisement is inserted into a radio magazine as in the first embodiment, the advertiser and the poster
Since the information of each other can be obtained easily and sufficiently, and the parties themselves select each other, it is possible to suppress the possibility that the advertiser or the parties are dissatisfied with the provider of the system. (Embodiment 2) When an advertiser considers a radio magazine in which a new advertisement is to be inserted or reviews a radio magazine in which an advertisement is to be inserted, it is better that the number of radio magazines to be examined and reviewed is large It is highly likely that you want to narrow your focus efficiently.

In that case, it is useful for the advertiser to have an index for evaluating the radio magazine in which the advertiser inserts the advertisement. As one of them, the degree to which the expression specified by the advertiser is used in the content can be considered. Radio magazines have a greater degree of freedom in expression than TV and radio broadcasts. That can be an advantage for advertisers and a disadvantage. Further, it is relatively easy to change the direction of the expression, and the direction may change greatly in a time series.

Therefore, for example, in a radio magazine list,
This evaluation value is transmitted to the terminal 5 of the advertiser, including the evaluation value indicating the degree to which the specified expression specified by the advertiser is used in the radio magazine.

For this reason, the advertising device shown in FIG.
An evaluation DB 308 and an evaluation unit 318 are provided. When the advertising device is embodied by the computer 3, the evaluation DB
The storage unit 31 of the computer 3 is used for 308, and the evaluation unit 318 is embodied by running a program on the computer.

If the advertiser wishes to include the evaluation value in the radio magazine list, the advertiser uses the web client on the terminal 5 to open the web server on the computer 3 before requesting the radio magazine list. Access to the designated expression input web page.

The advertiser inputs the expression specified by the advertiser in characters on the web page for inputting the specified expression displayed on the web client on the terminal 5, and also inputs the advertiser key and the mail address. At this time, the expression to be input as a character is an expression that is preferable for the advertiser to be included in the sound content of the radio magazine, an expression that is not preferable, or both.

The specified expression input to the specified expression input web page is transmitted from the terminal 5 to the computer 3 through the electric communication line 4 and posted to the web server on the computer 3.

The designated expression, the advertiser key, and the mail address posted by the web server on the computer 3 are supplied from the web server to the evaluation unit 318. The evaluation unit 318 records the specified expression in the evaluation DB 308 in association with the advertiser key. Next, the evaluation unit 318 requests the entry system unit 316 for a title key of a radio magazine registered in a list of radio magazines to receive an advertisement. When the title key is supplied from the entry system unit 316, the evaluation unit 318 requests the sound content management unit 312 to extract the sound content corresponding to the title key. Sound content management unit 312
When the sound content is supplied from, the evaluation unit 318 performs speech recognition on the supplied sound content, and converts the linguistic expression included in the sound content into characters. The speech recognition itself may use a recognition method such as HMM (Hidden Markov Model). When the character expression is obtained for the radio magazine registered in the radio magazine list to which the advertisement is to be inserted, the evaluation unit 318 compares the obtained character expression with the designated expression. At the time of this comparison, a language analysis technique such as morphological analysis may be used. As a result of the comparison, when an expression that matches or is similar to the designated expression is obtained from the radio magazine, the evaluation unit 318 counts, for example, the number of matches or similar expressions for each radio magazine.
Further, the count value of each radio magazine is divided by the maximum count value, and the divided value is used as the evaluation value of each radio magazine.

In this case, if the number of expressions that match or are similar to the specified expression is larger than in other radio magazines, the evaluation value increases. If the designated expression is a favorable expression for the advertiser, a high evaluation value indicates that the radio magazine is preferable for the advertiser, and a low evaluation value indicates that the radio magazine is not preferable for the advertiser. Represent. On the other hand, if the designated expression is an expression that is not preferable for the advertiser, a large evaluation value indicates that the radio magazine is not preferable for the advertiser, and a small evaluation value indicates that the radio magazine is not preferable for the advertiser. Indicates that there is.

[0138] When it is expected that confusion arises if the contents represented by the evaluation value differ depending on whether the designated expression is a favorable expression or an unfavorable expression for the advertiser, the evaluation is performed based on the criteria that the advertiser prefers. Each radio magazine may be divided stepwise according to the value. For example, a radio magazine having the highest evaluation value when the designated expression is preferable to the advertiser and the lowest evaluation value when the specified expression is not preferable to the advertiser are classified into the most preferable categories for the advertiser. A code representing such a division is also a kind of evaluation value.

When the evaluation value is obtained as described above,
The evaluation unit 318 records the evaluation value in the evaluation DB 308 in association with the title key.

Then, the entry system section 316
When generating a web page describing the radio magazine list, the evaluation unit 318 is requested of an evaluation value for each target radio magazine. The evaluation unit 318 searches the evaluation DB 308 in response to the request, and supplies an evaluation value for each target radio magazine to the entry system 316. When the evaluation value for each target radio magazine is supplied, the entry system unit 3
Reference numeral 16 describes an evaluation value on a web page for each radio magazine.

Therefore, when the web page is displayed on the web client on the terminal 5, the advertiser can refer to the evaluation value described on the web page, and the advertiser can efficiently insert the advertisement into the radio magazine. Can be narrowed down.

Whether the designated expression is a preferred expression or an unfavorable expression for the advertiser can be set by the advertiser at the time of inputting the designated expression, and a flag indicating one of them is set for each designated expression. What is necessary is just to record in the evaluation DB308.

Further, all the radio magazines registered in the radio magazine list to which the advertisement is to be inserted may not be included in the radio magazine list, and only the radio magazines satisfying the condition for the evaluation value may be included.

For example, only radio magazines whose evaluation value is equal to or more than a certain value when the specified expression is a preferable expression for the advertiser are included in the radio magazine list. When the entry system unit 316 generates a web page in which a radio magazine list is described, it is only necessary to extract only those whose evaluation values are equal to or more than a certain value from the list of radio magazines into which advertisements are to be inserted.

When the advertiser desires, by including in the radio magazine list only those radio magazines having a certain degree of preference for the advertiser, the advertiser can advertise the advertisement from among many radio magazines. The radio magazine to be inserted can be efficiently squeezed. (Embodiment 3) In the above-mentioned radio magazine, one of the motivations for a poster to post a radio magazine is that the poster can easily get an opportunity to present his / her own sound content. If the contributor can get a price by receiving the advertisement inserted into the radio magazine, the contributor or a person who intends to become a contributor can be further motivated to post the radio magazine.

When the poster obtains the advertisement fee from the advertiser, the advertiser pays the minimum guarantee advertisement fee before inserting the advertisement into the radio magazine, and the advertisement is inserted even after the advertisement is inserted into the radio magazine. It is preferable to take the form of paying a fee. This is to avoid the danger that the poster will not be paid the advertisement fee at all even though the advertisement is inserted into the radio magazine.

The minimum guaranteed advertisement fee may be set, for example, by the provider in stages. The contributor selects one of a plurality of minimum guaranteed advertising charges set in stages.

[0148] In the advertising device, the (lowest guaranteed) advertising fee is recorded in, for example, the entry DB 306.
In addition, the radio magazine registration page receiving the advertisement is provided with a selection field for selecting the minimum guaranteed advertisement fee read from the entry DB 306.

[0149] When inputting other registration application information to the radio magazine registration page, the poster also selects the minimum guaranteed advertisement fee. Information indicating the selected minimum guaranteed advertisement fee is supplied to the entry system unit 316 as one of the registration application information.

In this case, the entry system section 316
Stores information indicating the selected guaranteed advertisement fee, in addition to the title key and the post key, in the list of the radio magazine to which the advertisement is to be inserted.

When generating a radio magazine list, the entry system unit 316 searches the entry DB 306 for the minimum of each radio magazine from the entry DB 306 in accordance with the information indicating the selected guaranteed advertisement fee included in the list of radio magazines to which advertisements are to be inserted. A process for extracting the guaranteed advertisement fee is also performed. The extracted minimum guaranteed advertisement fee is described on a web page for each radio magazine together with the registration information of the radio magazine and the name of the poster.

As described above, the minimum guaranteed advertisement fee described on the web page indicating the radio magazine list is one of the objects to be considered by the advertiser when selecting a radio magazine into which an advertisement is to be inserted. Of course, if you compare only the guaranteed ad rates, the higher the guaranteed ad rates, the more likely you will be shunned by the advertisers, in order to increase the comfort of the poster to the advertiser. .

As described above, while the minimum guaranteed advertisement fee is selected by the poster, the amount of the advertisement fee itself after the advertisement is inserted into the radio magazine may basically be determined by the advertiser.

The application for the advertisement fee is made, for example, when an advertiser makes an application for inserting an advertisement into a radio magazine. At that time, an input field for inputting an advertising fee is provided for each radio magazine on a web page describing a radio magazine list used by the advertiser. The advertising fee entered by the advertiser in the input field of the selected radio magazine is posted from the web client to the web server along with other information. The advertising fee posted on the web server is supplied to the entry system unit 316 together with other information. Then, the entry system unit 316 adds the application key, the title key, the advertiser key,
Also register the advertising fee.

When the entry system unit 316 generates a web page describing a list for each radio magazine of an advertiser who has made an application for inserting an advertisement, the advertisement fee registered in the application list is also used for each radio magazine. Write on the page.

When this web page is displayed by the web client on the terminal 1, the poster refers to the advertisement fee together with other information.

As described above, the advertiser and the poster are notified of the minimum guaranteed advertisement fee and the advertisement fee, respectively, so that the poster and the advertiser relatively easily find a partner who is satisfied with each other even from an economic viewpoint. be able to. (Embodiment 4) By paying an advertisement fee from an advertiser, a poster can have a strong motivation to post a radio magazine. At this time, the advertiser expects an advertising effect commensurate with the paid advertising fee. However, in a radio magazine with a relatively high degree of freedom of expression, even if it is temporarily considered to be a preferred radio magazine for advertisers, due to the change in the expression of the radio magazine, an advertising effect commensurate with the advertising fee is obtained. You may not be able to do it. For this reason, advertisers may avoid inserting advertisements into radio magazines for long periods of time.

In order to avoid this, a sampling period for temporarily inserting an advertisement into the radio magazine may be provided.

[0159] By actually inserting the advertisement into the radio magazine during the sampling period, the advertiser can more accurately determine the preferred radio magazine for inserting the advertisement.

When a sampling period is provided, a designation field for specifying whether or not to provide a sampling period is provided for each radio magazine on a web page describing a radio magazine list.

When providing a sampling period, the advertiser inputs a check in a designation column for providing a sampling period. When the operation of virtually pressing the application button is performed by the advertiser, information specifying that a sampling period is provided is also posted to the web server on the computer 3.

In the case where the computer 3 implements the advertising device shown in FIG. 11, information designating the provision of a sampling period is supplied from the web server to the entry system unit 316.

When information for designating a sampling period is supplied, the entry system unit 316
Registers an application key, a title key, an advertiser key, and a flag indicating that a sampling period is provided in the application list. In this case, the application list stores records in which the application key is used as a key field and the title key, advertiser key, and flag are used as other fields.

Furthermore, the entry system section 316
When a web page describing a list for each radio magazine of an advertiser is generated, it is described that a sampling period is provided in the web page for a radio magazine whose flag is registered in the application list.

When the contributor replies to the list of each advertiser's radio magazine and agrees to the application of the advertiser specifying that a sampling period is provided, the entry system unit 316 determines that the sampling period has been satisfied. Set the validity period of.

Further, the entry system section 316
It requests the evaluation unit 318 to total the evaluation values over the sampling period.

The sampling period is usually set longer than the update period of the radio magazine. When the sound content of the radio magazine is updated, the evaluation value naturally changes. The evaluation unit 318 calculates the evaluation value each time the sound content is updated, and stores the calculated evaluation value in the evaluation DB 30
8 is added to the past one and totaled. The total value obtained by totaling the evaluation values by the evaluation unit 318 over the sampling period is supplied to the entry system unit 318.

The entry system unit 316 generates an e-mail describing the total value addressed to the advertiser's e-mail address during or after the elapse of the sampling period, and supplies the e-mail to the mail server on the computer 3.

The mail in which the tally value is described is transmitted to the mail address of the advertiser by the mail server on the computer 3.

[0170] In the e-mail in which the total value is described, for example, the address of a web page including an application key is described, and the advertiser uses the web client on terminal 5 to request transmission of this web page. Then, it is possible to instruct to stop the insertion of the advertisement.

When the request is received by the web server on the computer 3, the application key contained in the address of the web page is supplied to the entry system unit 316. The entry system unit 316 extracts a title key and an advertiser key corresponding to the application key from the application list, and requests the evaluation unit 318 for a total value corresponding to the extracted title key. In response to this request, the evaluation unit 318 extracts a total value corresponding to the title key from the evaluation DB 308 and supplies the total value to the entry system unit 316.
The entry system unit 316 transmits a web page in which the latest total value is described, and supplies the web page to the web server on the computer 3. The web server on the computer 3 transmits the web page to the web client on the terminal 5 in response to the request.

This web page is provided with an instruction column for instructing whether to continue or stop the insertion of the advertisement into the radio magazine provided with the sampling period. Make an input to indicate whether to continue or stop advertising insertion.

Information representing the input contents of the instruction column is posted from a web client on the terminal 5 to a web server on the computer 3.

The information posted on the web server and representing the input contents of the instruction column is supplied to the entry system unit 316. The entry system unit 316 does not change the validity period if the information indicating the input content of the instruction column indicates that the advertisement insertion is to be continued during the sampling period, and the sampling period has already elapsed. Then, the valid period is added only for the period designated in advance. On the other hand, if the information indicating the input content in the instruction column indicates that the insertion of the advertisement is to be stopped, the sound content management unit 312 is requested to delete the determination from the sound content DB 302.

When the total value after the elapse of the sampling period is lower than the set value when the advertiser instructs in advance, the entry system unit 316 automatically deletes the decision from the sound content DB 302. May be requested from the sound content management unit 312.

As described above, by transmitting to the advertiser terminal a total value obtained by totaling the evaluation values for a series of sound contents of the radio magazine during the sampling period, the content to which the advertisement is to be inserted may be significantly changed. Even if there is, the advertiser can select an appropriate target. (Embodiment 5) The aggregate value can be used not only as an index when an advertiser narrows down the options of a radio magazine into which an advertisement is inserted, but also as an index for determining an advertisement fee.

[0177] The advertising fee determined using the aggregated value as an index may be merely a reference when the advertiser specifies the advertising fee,
Instead of the advertiser, the provider may determine the advertisement fee to be presented to the poster with the amount.

In the advertising device shown in FIG. 11, for example, when the computer 3 is used to determine an advertising fee on behalf of an advertiser, the advertising DB 305 stores in the advertising DB 305 an advertising fee indicating the correspondence between the aggregated value and the advertising fee. The table is stored.
The advertisement fee table stores, for example, an advertisement fee for each section for classifying the total value. The advertisement fee is determined by the advertisement management unit 315. The advertisement management unit 315 requests the evaluation unit 318 for the total value of the target radio magazine. When the total value is supplied from the evaluation unit 318, the advertisement management unit 3
15 specifies a segment from the total value, and determines an advertisement fee corresponding to the identified segment by referring to the advertisement fee table.

[0179] When an advertiser obtains consideration such as points and coupons upon insertion of an advertisement into the radio magazine, the consideration can be determined in the same manner as the determination of the advertisement fee. (Embodiment 6) One of other information that is useful when an advertiser searches for a radio magazine suitable for inserting an advertisement is a record of providing radio magazines to listeners. The greater the number of downloaded radio magazine sound contents, the greater the normal advertising effect.

[0180] Therefore, the determination of the advertisement fee and the consideration may be made based on the provided results.

For this purpose, the advertising device shown in FIG.
A provision history DB 307 and a provision history management unit 317 are provided. When the advertising device is embodied using the computer 3, the storage unit 31 of the computer 3 is used for the provision history DB 307, and the provision history management unit 317 executes the program on the computer 3 to execute the advertisement history. Be transformed into

When transmitting the radio magazine to the terminal 2 of the listener, the content providing unit 320 supplies a transmission completion notification including the title key and the number of transmissions of the transmitted radio magazine to the provision history management unit 317.

The transmission history DB 307 stores a transmission list in which the number of transmissions of radio magazines is totaled for each title key, and when the transmission completion notification is supplied, the transmission history management unit 317 sends the corresponding title in the transmission list. The transmission number included in the transmission completion notification is added to the transmission number corresponding to the key.

[0184] The determination of the advertisement fee and the compensation itself is performed according to the fifth embodiment.
Similarly to the above, the advertisement management unit 315 performs this. The advertisement DB 305 stores an advertisement fee table and a consideration table based on the provided results. In the advertisement fee table and the price table based on the provided results, for example, the advertisement fee and the price are stored for each section for classifying the number of transmissions. The advertisement management unit 315 requests the provision history management unit 317 for the number of transmissions of the target radio magazine. When the number of transmissions is supplied from the evaluation unit 318, the advertisement management unit 315 specifies a section from the number of transmissions, and determines an advertisement fee and a price corresponding to the specified category by referring to the advertisement fee table and the price table. decide.

[0185] It should be noted that the advertisement fee and the consideration may be determined based on either the total value or the provided result, but not both. (Embodiment 7) The evaluation value can also be used to determine whether or not to insert an advertisement into a radio magazine. For example, in a radio magazine that is frequently updated, the advertiser may not be able to fully understand that the content includes an expression that is undesirable for the advertiser. In such a case, if the advertiser desires, the computer 3 may automatically determine whether or not to insert the advertisement into the radio magazine.

[0186] The decision whether to insert an advertisement into the radio magazine is made by, for example, the advertisement insertion unit 319. When the advertisement insertion unit 319 inserts an advertisement into the sound content of the radio magazine, the advertisement insertion unit 319 requests the evaluation unit 318 in advance for the evaluation value for the sound content. When the evaluation value is larger than a predetermined value, the advertisement insertion unit 319
It is determined that the expression includes an expression that is undesirable for the advertiser, and the insertion of the advertisement into the sound content is stopped. (Embodiment 8) Further, the evaluation value can be used to evaluate whether or not a poster is a person who provides a preferable radio magazine for an advertiser. For example, if the total sum of the evaluation values of all radio magazines of a certain poster is larger than that of another poster, the radio magazine posted by the poster is preferable to the advertiser ( Or objectionable).

The calculation of the total sum may be performed by the evaluation unit 318. The radio magazine to be aggregated may be all radio magazines of a certain poster, or may be, for example, a radio magazine that receives an advertisement.

By transmitting the total total value to the terminal 5 of the advertiser in the same manner as the evaluation value, the advertiser can easily select a preferable radio magazine.

[0189] Even if the contents of the radio magazine are favorable to the advertiser, the number of radio magazines transmitted and the number of listeners of the radio magazine are small and the number of updates of the radio magazine is small. Otherwise, the radio magazine will not be provided to the listeners and the advertising effect may not be sufficient.

Therefore, the evaluation unit 318 evaluates the contributor based on at least one of the radio magazine provision results, the number of listeners, and the provision regularity indicating that the posting of the radio magazine is performed regularly. Alternatively, the evaluation result may be transmitted to the terminal of the advertiser.

In this case, the evaluation section 318 requests the provision history section 317 for the provision results of the radio magazine and the number of listeners. The periodicity of the posting of the radio magazine is requested to the sound content management unit 312. Then, the evaluation unit 318
Calculates the provided reliability that evaluates the contributor based on these. For this calculation, a table in which the provided reliability previously input for each of the divisions of the number of listeners and the number of radio magazines transmitted may be used.

Furthermore, if the advertiser or the advertisement fee changes frequently, or if the number of applications for ad insertion from the advertiser is small, there may be a reason why the poster is not preferred by various advertisers.

Therefore, the contributor may be evaluated based on at least one of the change frequency, the advertisement fee, and the number of advertisement insertion applications from the advertiser, in which the advertiser has changed within a predetermined period.

The history of the advertiser who inserted the advertisement into the radio magazine is recorded, for example, in the sound content DB 302 together with the temporal data, and the history of the advertisement fee is recorded in the entry DB 306. Then, for example, the evaluation unit 318 requests the sound content management unit 312 for the change frequency and the number of insertion applications, and requests the entry system unit 316 for the history of the advertisement fee. The evaluation unit 318 calculates the advertisement-related reliability in which the poster has been evaluated based on these. For this calculation, for example, a table storing the advertisement-related reliability input in advance for each of the divisions of the change frequency, the number of insertion applications, and the change rate of the advertisement fee may be used.

In each of the above embodiments, a radio magazine is described as an example. However, the present invention is not limited to this, and the present invention can be applied to other electronic contents such as a mail magazine.

[0196] The advertisement to be inserted into the content is not limited to an audio advertisement. An advertisement represented by character data, still image data, moving image data, or other electronic data may be inserted into the content. Good.

Furthermore, the content may be provided to the provider via the Internet, or may be provided to the provider by, for example, satellite broadcasting.

[Brief description of the drawings]

FIG. 1 is a flowchart showing a basic processing procedure of the present invention.

FIG. 2 is a diagram showing a schematic configuration of a radio magazine providing system.

FIG. 3 is a diagram showing a basic configuration of the present invention.

FIG. 4 is a diagram showing a specific example of a record stored in a poster DB.

FIG. 5 is a diagram showing a specific example of a record stored in a sound content DB.

FIG. 6 is a flowchart showing a processing procedure of an advertising device to which the present invention has been applied.

FIG. 7 is a diagram showing a specific example of a list of radio magazines to be inserted with advertisements.

FIG. 8 is a diagram showing a specific example of a radio magazine list.

FIG. 9 is a diagram showing a specific example of an application list.

FIG. 10 is a diagram showing a specific example of a list for each radio magazine of an advertiser who has made an application.

FIG. 11 is a diagram showing a schematic configuration of another advertising device to which the present invention is applied.

[Explanation of symbols]

 Reference Signs List 1 Contributor's terminal 2 Listener's terminal 3 Provider's computer 4 Telecommunication line 5 Advertiser's terminal 31 Storage means 301 Contributor DB 302 Sound content DB 303 Listener DB 304 Advertiser DB 305 Advertisement DB 306 Entry DB 307 Provision history DB 308 Evaluation DB 311 Contributor Data Management Unit 312 Sound Content Management Unit 313 Listener Data Management Unit 314 Advertiser Data Management Unit 315 Advertisement Management Unit 316 Entry System Unit 317 Provision History Management Unit 318 Evaluation Unit 319 Advertisement Insertion Unit 320 Content Provision Unit

Claims (19)

[Claims] 1. An advertisement device for inserting an advertisement provided by an advertiser into a content provided by a content provider, wherein: a first storage means for storing the content and the advertisement; and the first storage means Transmitting a content list, which is a list of all or a part of the content stored in the advertiser terminal, and receiving from the advertiser terminal an application to insert an advertisement into the content selected from the content list, An application recording unit that records the application in the storage unit of 2, and transmits the application to a terminal of a content provider of the content for which the application has been made, and receives a response that agrees with the application from a terminal of the content provider. Insertion advertisement for deciding to insert an advertiser of the applied advertiser into the content of the content provider with the consent An advertisement device, comprising: a determination unit; and an advertisement insertion unit that inserts an advertisement into the content stored in the first storage unit in accordance with the determination of the insertion advertisement determination unit. 2. The advertisement apparatus according to claim 1, wherein the advertisement insertion unit inserts an advertisement into each of a series of contents according to the determination of the insertion advertisement determination unit. 3. The content list includes at least one of the content of the content, the frequency of provision, the number of recipients, a record of provision, a history of inserted advertisements, and a desired advertisement fee of the content provider. 4. The advertising device according to 1 or 3. 4. The advertising device according to claim 1, wherein the content list includes an evaluation value indicating a degree at which a specified expression specified by the advertiser appears in the content. 5. The advertising device according to claim 4, wherein the content list includes only information on content that satisfies a condition for the evaluation value. 6. An evaluation value transmitting means for transmitting, to a terminal of an advertiser, a total value obtained by totaling evaluation values representing a degree in which a specified expression specified by an advertiser appears in a content for a predetermined period for a series of contents. An advertising device as described. 7. The advertisement device according to claim 6, wherein insertion of an advertisement into the series of contents is stopped when a condition for the total value is not satisfied. 8. An advertising device for inserting an advertisement provided by an advertiser into content provided by a content provider, comprising: receiving an advertiser-designated expression transmitted from an advertiser terminal; An expression recording unit that records an expression in a storage unit; an evaluation value calculation unit that calculates an evaluation value representing a degree of appearance of the specified expression in the content; and a total value obtained by totaling the evaluation values for a series of contents for a predetermined period. An advertising fee determining means for determining an advertising fee charged to an advertiser for the series of contents. 9. An advertising device for inserting an advertisement provided by an advertiser into content provided by a content provider, comprising: receiving an advertiser-designated expression transmitted from an advertiser terminal; An expression recording unit that records an expression in a storage unit; an evaluation value calculation unit that calculates an evaluation value representing a degree of appearance of the specified expression in the content; and a total value obtained by totaling the evaluation values for a series of contents for a predetermined period. An advertisement apparatus comprising: a price determination unit that determines a price for a content provider that provides the series of contents. 10. An expression recording means for receiving a specified expression specified by an advertiser transmitted from an advertiser terminal, and recording the specified expression in a third storage means, and a degree to which the specified expression appears in the content. Evaluation value calculation means for calculating an evaluation value representing the following; provision result acquisition means for acquiring a provision result of a series of contents in a predetermined period; a total value obtained by totaling the evaluation values for a series of contents for the predetermined period; and the provision result 2. An advertisement fee determining means for determining an advertisement fee charged to an advertiser for the series of contents based on at least one of the following.
An advertising device as described. 11. An expression recording means for receiving a specified expression specified by an advertiser transmitted from an advertiser terminal, and recording the specified expression in a third storage means, and a degree to which the specified expression appears in contents. Evaluation value calculation means for calculating an evaluation value representing the following; provision result acquisition means for acquiring a provision result of a series of contents in a predetermined period; a total value obtained by totaling the evaluation values for a series of contents for the predetermined period; and the provision result 2. The advertising device according to claim 1, further comprising: price determining means for determining a price for a content provider that provides the series of content based on at least one of the following. 12. An advertising device for inserting an advertisement provided by an advertiser into content provided by a content provider, comprising: receiving an advertiser-designated expression transmitted from an advertiser terminal; An expression recording unit that records an expression in a storage unit; an evaluation value calculation unit that calculates an evaluation value indicating a degree in which the specified expression appears in the content; and whether to insert an advertiser advertisement into the content based on the evaluation value An advertisement device, comprising: an insertion availability determination means for determining whether or not to insert the advertisement. 13. Content provision based on at least one of a provision record of contents in which an advertisement is inserted within a predetermined period, a number of recipients, and provision regularity indicating that contents are provided regularly. The advertisement device according to claim 3, further comprising a provision reliability calculation unit configured to calculate a provision reliability of a user, wherein the content list includes information on the provision reliability. 14. An advertisement-related reliability for calculating an advertisement-related reliability of a content provider based on at least one of a fluctuating frequency of an advertiser fluctuated within a predetermined period, an advertisement fee, and the number of advertisement insertion applications from the advertiser. The advertising device according to claim 3, further comprising a calculating unit, wherein the content list also includes information on the advertisement-related reliability. 15. The advertisement according to claim 4, further comprising expression reliability calculating means for calculating the expression reliability of the content provider based on the evaluation value, wherein the content list also includes information on the expression reliability. Equipment. 16. An advertisement system comprising a content provider terminal, an advertiser terminal, and an advertisement device for inserting an advertisement provided by the advertiser into the content provided by the content provider. A first storage unit for storing contents and advertisements in the device for transmitting, and a contents list, which is a list of a part or all of the contents stored in the first storage unit, is transmitted to the terminal of the advertiser. Receiving, from an advertiser terminal, an application for inserting an advertisement into the content selected from the content list, application recording means for recording the application in a second storage means, The application is transmitted to the terminal of the content provider, and when a response to the application is received from the terminal of the content provider, the content with the consent is received. Insertion advertisement deciding means for deciding to insert the advertised advertiser's advertisement into the contents of the provider, and advertising the contents stored in the first storage means in accordance with the decision of the insertion advertisement deciding means. And an advertisement insertion unit for inserting an advertisement. 17. An advertisement method for inserting an advertisement provided by an advertiser into content provided by a content provider, wherein the computer is stored in first storage means for storing the content and the advertisement. Transmitting a content list, which is a list of all or part of the content, to an advertiser terminal; and receiving, from the advertiser terminal, an application to insert an advertisement into the content selected from the content list, a second storage. Recording the application in a means; transmitting the application to a terminal of a content provider of the content for which the application has been made; and receiving a response that agrees with the application from the terminal of the content provider. To insert the advertiser's ad into the content of the content provider The method comprising constant, according to the determined advertisement for the process and executes the steps of inserting an advertisement content stored in the first storage means. 18. An advertisement program for inserting an advertisement provided by an advertiser into content provided by a content provider, the computer comprising: a first storage unit for storing a content and an advertisement; A content list, which is a list of a part or all of the content stored in the first storage means, is transmitted to the terminal of the advertiser, and an application for inserting an advertisement into the content selected from the content list is transmitted to the terminal of the advertiser. Receiving from the application storage means for recording the application in the second storage means; transmitting the application to the terminal of the content provider of the content for which the application has been made, and providing the content provider with a response that agrees with the application Of the advertiser who made the application is inserted into the content of the content provider with the consent, And inserting ads determining means for determine that the insertion ad as determined by the determining means, advertising program for functioning as an advertising insertion means for inserting the advertising content stored in the first storage means. 19. A computer-readable recording medium on which an advertisement program for inserting an advertisement provided by an advertiser into content provided by a content provider is recorded. A first storage unit, and a content list, which is a part or all of the lists stored in the first storage unit, is transmitted to an advertiser terminal;
Upon receiving from the advertiser terminal an application to insert an advertisement into the content selected from the content list, application recording means for recording the application in a second storage means, a content provider of the content for which the application has been made Transmitting the application to the terminal, and receiving a response to the application from the terminal of the content provider, and inserting the advertisement of the applied advertiser into the content of the content provider with the consent. Computer-readable recording of an insertion advertisement determining means for determining, and an advertisement program for functioning as an advertisement insertion means for inserting an advertisement into the content stored in the first storage means in accordance with the determination of the insertion advertisement determining means Recording medium.