JP4843326B2 - Advertisement display device, advertisement providing method and program - Google Patents

Description

The present invention, advertising display device that provides ad-content, related advertisement providing method and a program.

  PPV (Pay Per View) services such as digital broadcasting or VOD (Video On Demand) are becoming widespread. This PPV service provides fee-based content, and some offers content with advertisements in order to provide more inexpensive content.

  As a first conventional technique for providing content with advertisement, there is a product purchase order system for broadcasting video and product information in synchronization. In this merchandise purchase order system, the broadcasting station converts merchandise information of merchandise that can be purchased in the video into a data signal, and sends it to the receiving terminal in synchronization with the video signal and the audio signal. The receiving terminal converts the received data signal into product information and displays it in synchronization with the video signal. The viewer operates the remote controller to browse and purchase desired merchandise information and perform two-way communication with the information center via a mobile phone having a browsing function connected to the receiving device. The information center transmits product information in response to a request for browsing product information, and sends a purchase request to the product information provider when a purchase request is received. In other words, the product purchase order system displays product information during video display and orders products via a mobile phone (see, for example, Patent Document 1).

  As a second conventional technique, there is an advertising system for interactive television linked with an interactive television subscriber management system. This interactive TV advertising system customizes advertisements to be provided to subscribers using the subscriber's personal information, such as age and family structure, which the subscriber management system has, and the analysis results based on the advertisement reference history For example, the subscriber preference analysis result is provided to the advertiser, and the advertisement reference count is provided to the subscriber management system. The subscriber management system discounts the interactive TV usage fee based on the number of advertisement references provided from the interactive TV advertising system (see, for example, Patent Document 2). The advertisement is provided to the subscriber from an advertising system for interactive television, that is, a broadcasting station. However, Patent Document 2 does not describe a relationship with an image transmitted by broadcasting and a method for presenting the advertisement.

  As a third conventional technique, there is a digital TV (Television) receiver that outputs an advertisement message combined with digital TV content. This TV receiver downloads and stores advertisement messages from the network, and receives and outputs video data from the digital TV service provider only until the stored advertisement messages are displayed as banners. Digital TV content can be received without paying a fee or at a discounted price than a normal fee. The advertisement message is downloaded asynchronously with the video data, but is also output asynchronously with the content of the video data (see, for example, Patent Document 3).

  As a fourth conventional technique, there is a program broadcasting apparatus that discounts a viewing fee for a pay program when a commercial is purchased by viewing a commercial message (CM). When viewing a pay program, this program broadcasting apparatus allows a viewer to select whether or not to view a commercial, broadcasts the commercial when the viewer selects commercial viewing, and purchases the commercial product. Collect discounted viewing fees. Further, the program broadcasting device provides the sponsor with information such as the viewer who purchased the product and the program that broadcast the CM of the product. The CM broadcast is broadcast before the pay program is broadcast or after the program broadcast. Alternatively, the program broadcast screen is stopped during the program broadcast, that is, the program broadcast is stopped and the CM is broadcast, and the CM is displayed on a part of the screen. When the viewer selects CM viewing, a CM name list is displayed, and a CM to be viewed is selected from the CM name list (see, for example, Patent Document 4).

  As a fifth conventional technique, there is an information processing system that discounts the charge for content data when advertisement data is reproduced. In this information processing system, the information processing apparatus adds advertisement data to the content data and distributes it, and when the information processing terminal reproduces the advertisement data after reproducing the content data, it discounts the charge for the content data. Although the advertisement data is distributed in synchronization with the content data, the reproduction of the advertisement data is reproduced independently of the content data (see, for example, Patent Document 5).

  As a sixth conventional technique, there is a point-based electronic commerce system that allows a pay broadcast to be viewed free of charge or at a discounted price according to the number of points depending on points generated by the purchase of a product. In this point-based electronic commerce system, when the order receiving center receives an advertisement product from the viewer terminal, the order center calculates the number of points according to the advertisement product and transmits it to the viewer terminal. The point number and the sponsor information of the order product Is transmitted to the broadcasting center. The viewer terminal subtracts the charge information of the pay broadcast based on the received number of points and transmits it to the broadcast center. The broadcasting center issues a viewing fee bill based on the received billing information. The program, the advertisement, and the product attribute information of the advertisement are multiplexed and broadcasted at the broadcasting center, or the program is broadcast on a different channel from the product attribute information of the advertisement and the advertisement (see, for example, Patent Document 6). The advertisement is broadcast in synchronization with the program, but Patent Document 6 does not describe the relationship with the contents of the program and the method for presenting the advertisement.

  As a seventh conventional technique, there is a content management system that discounts the fee for content according to the number of advertisements viewed. When the content management system receives information on the number of advertisements that the viewer can view from the viewer device, the content management system performs a billing process by subtracting a discount amount based on the number of advertisements that can be viewed from the charge amount for viewing the pay program content, The viewing of advertisement content for the number of advertisements in the viewer apparatus is monitored. If the advertisement is not viewed within the specified time, the advertisement is forcibly reproduced. When the viewer registers the advertisement category, the advertisement belonging to the category can be viewed. The viewer can suspend the paid content or divide the screen and view the advertising content at the same time as the paid program content. The paid content and the advertising content are distributed asynchronously, and the content of the paid content and the advertising content are not synchronized (for example, see Patent Document 7).

  As an eighth conventional technique, there is a moving image digital information reproducing apparatus that displays a home page of an advertisement site when a screen is clicked. This moving picture video digital information reproducing apparatus displays a home page of an advertising site based on advertising video position information input together with moving picture data and audio data. The advertisement video position information is information in which a position in the moving image is associated with an advertisement site address. When the user clicks on the moving image, the moving image digital information reproducing apparatus starts a Web browser, accesses the advertisement site corresponding to the clicked position, and displays the home page. There are two ways to display the advertising site: split the screen and display it with the video, stop displaying the video and display only the advertising site, or display the name of the advertising site on the screen and hold the Internet connection, The user can change the display method. An audio display mark is displayed in the video image, and by clicking the audio display mark, the home page of the advertisement site corresponding to the audio is displayed. Further, the search destination and the number of times of the advertisement site are recorded, and link result data for charging the advertisement fee is provided to the moving image distribution company (see, for example, Patent Document 8).

JP 2002-232866 A JP 2001-24997 A Japanese Patent Laid-Open No. 2002-232808 JP 2002-369177 A JP 2003-6530 A JP 2003-122988 A Japanese Patent Laid-Open No. 2004-7026 Japanese Patent No. 3555083

  The first conventional technique displays product information in synchronization with video. According to the third conventional technique, video data of digital TV content is received from a digital TV service provider only until a plurality of advertisement messages are downloaded and stored, and the stored advertisement messages are displayed as banners. Output. In the fifth conventional technique, when advertising data distributed together with content data is reproduced after the content data is reproduced, the fee for the content data is discounted. The seventh conventional technique discounts the charge for content according to the number of advertisements viewed. When the viewer registers the advertisement category, the advertisement belonging to the category can be viewed. However, all of these four conventional techniques do not use pop-ups for displaying detailed information on advertisements, and there is a problem that a list of pop-ups cannot be displayed.

  The second conventional technique customizes an advertisement provided to a subscriber using the personal information of the subscriber of the interactive television. However, Patent Document 2 does not show an advertisement presentation form. Similarly, the sixth conventional technique allows a pay broadcast to be viewed free of charge or at a discount discounted according to the number of points, depending on the points generated by the purchase of the advertising product. Although the advertisement is broadcast in synchronization with the program, Patent Document 6 does not describe the advertisement presentation form.

  In the fourth conventional technique, when viewing a pay program, the viewer selects whether to view the CM, and when the viewer selects CM viewing, before the broadcast of the pay program, after the program broadcast, Alternatively, CM broadcasting is performed during program broadcasting. When the viewer selects CM viewing, a CM name list is displayed, and a CM to be viewed is selected from the CM name list, but the popup displayed in synchronization with the content is not used. There is a problem that it is not possible to display the list.

  In the eighth conventional technique, when a screen on which video data is reproduced is clicked, the home page of the advertisement site is displayed based on the advertisement video position information in which the position in the video image is associated with the advertisement site address. It is. For audio, an audio display mark is displayed in the video image, and by clicking the audio display mark, the home page of the advertisement site corresponding to the audio is displayed, but a list of audio display marks related to the video data is displayed. There is a problem that you can not do.

An object of the present invention, pop-up list is displayed, and the displayed selection popup details can be Ru ADVERTISEMENT display device to display from the list associated with the content, providing an advertisement providing method and program It is to be.

The present invention provides transmission means for transmitting request information including content ID information for identifying content through a network;
Pop-up information representing a pop-up returned in response to the request information sent by the sending means, and a link destination for requesting the pop- up display time information indicating the point in time when the pop-up is displayed during content output and the detailed information of the pop-up receiving means for receiving a pop-up information including the destination information representing,
Storage means for storing pop-up information received by the receiving means;
Content output means for outputting content;
A list display instruction means for instructing display of a pop-up list;
When displaying the pop-up list during the content output period by the content output means, the time point indicated by the pop-up display time information among the pop-ups indicated by the pop-up information stored in the storage means is indicated by the list display instruction means. Display means for displaying a list of pop-ups indicated by the pop-up information including the pop-up display time information that is a point in time prior to the point in time ,
Selecting means for selecting a popup from the popup list displayed by the display means;
When the pop-up is selected by the selecting means, the transmitting means transmits the detailed request information for requesting the detailed information of the selected pop-up to the link destination indicated by the link destination information included in the pop-up information of the selected pop-up through the network. And
The receiving means receives the detailed information returned in response to the detailed request information transmitted by the transmitting means,
The display means is an advertisement display device that displays the detailed information received by the receiving means asynchronously with the content output by the content output means.

According to the present invention, first, request information including content ID information for identifying content is transmitted through the network by the transmission means, and returned in response to the request information transmitted by the transmission means by the reception means. a pop-up information indicating a popup, and the popup display time information indicating the time to display a pop-up in the content output, the pop-up information is received that includes a destination information representing a destination to request detailed information popup, storage The pop-up information received by the receiving means is stored by the means.

Next, when the content is output by the content output unit, the display of the pop-up list is instructed by the list display instructing unit, and the pop-up list is displayed by the display unit during the content output by the content output unit Pop-up information including pop-up display time information in which the time point indicated by the pop-up display time information is the time point before the time point indicated by the list display instruction means among the pop-ups indicated by the pop-up information stored in the storage means Is displayed, and the selection means selects the popup from the popup list displayed by the display means.

  Further, when the pop-up is selected by the selecting means by the transmitting means, the detailed request information for requesting the detailed information of the selected pop-up is transmitted to the link destination indicated by the link destination information included in the pop-up information of the selected pop-up. The detailed information sent in response to the detailed request information sent back by the transmitting means is received by the receiving means, and the detailed information received by the receiving means is output by the display means by the content output means. Displayed asynchronously with content.

Thus, transmits the request information including the content ID information for identifying the content, upon receiving a pop-up information indicating a popup that signal returned in response to the request information, stores popup information received in the storage means When displaying the pop-up list during the content output period, among the pop-ups indicated by the pop-up information stored in the storage means, the time point indicated by the pop-up display time information indicates the display of the pop-up list. A list of pop-ups indicated by the pop-up information including the pop-up display time information that is a time point before the time point indicated by is displayed. Furthermore, when a popup is selected from the displayed popup list by the selection means, the detailed information of the selected popup is acquired from the link destination indicated by the link destination information included in the popup information of the selected popup. Since the detailed information is displayed asynchronously with the output content, the pop-up list at the time point indicated by the pop-up display time information, that is, when the pop-up is scheduled to be displayed, can be displayed before the pop-up list is displayed. .

In the present invention, the pop-up information further includes pop-up display position information indicating a position where the pop-up is displayed in a screen for outputting content.
And further includes a specifying means for specifying pop-up information,
The display means displays the pop-up indicated by the pop-up information stored in the storage means on the content output by the content output means at the time indicated by the pop-up display position information of the pop-up and the pop-up display time information. Superimposed and displayed,
When the pop-up displayed by the display means is specified by the specifying means, the transmission means displays the detailed request information requesting the detailed information of the specified pop-up, and the link destination information included in the pop-up information of the specified pop-up Sent over the network to the link shown,
The receiving means receives detailed information returned in response to the detailed request information transmitted by the transmitting means;
The display means displays the detailed information received by the receiving means asynchronously with the content output by the content output means.

  According to the present invention, the pop-up indicated by the pop-up information is displayed superimposed on the content at the time indicated by the position indicated by the pop-up display position information and the pop-up display time information, and the displayed pop-up is designated by the designation means. The detailed information of the specified popup is received from the link destination indicated by the link destination information included in the popup information of the popup, and the received detailed information is displayed, so from the popup displayed in synchronization with the content Detailed information of the pop-up can be displayed.

The present invention further includes history storage means for storing history information regarding the popup specified by the specifying means and the popup selected by the selection means,
The display means displays a pop-up list indicated by the history information stored in the history storage means asynchronously with the content output by the content output means,
The transmission means includes, when the pop-up is selected by the selection means from the pop-up list displayed by the display means, the detailed request information for requesting the detailed information of the selected pop-up is included in the pop-up information of the specified pop-up Sent to the link destination indicated by the link destination information
The receiving means receives detailed information returned in response to the detailed request information transmitted by the transmitting means;
The display means displays the detailed information received by the receiving means asynchronously with the content output by the content output means.

  According to the present invention, the history information relating to the pop-up selected by the specifying means and the pop-up selected by the selecting means is stored in the history storage means, and a list of pop-ups indicated by the history information stored in the history storage means is stored in the contents. And display asynchronously. Further, when a popup is selected from the displayed popup list by the selection means, the detailed information of the selected popup is received from the link destination indicated by the link destination information included in the popup information of the popup, and the received details are received. Since the information is displayed, a list of popups once designated or selected can be displayed asynchronously with the contents, and detailed information on the popups selected from the displayed popup list can be displayed.

Moreover, this invention is the advertisement provision method which the advertisement display apparatus containing a display means and a memory | storage means performs,
This is pop-up information that represents a pop-up that is sent back in response to the transmitted request information, and includes a point in time when the pop-up is displayed during content output. Pop-up information including the pop-up display time information to be displayed and link destination information representing the link destination requesting the detailed information of the pop-up is received, the received pop-up information is stored in the storage means, and a list of pop-ups is displayed during the period of content output When the display means displays the pop-up display time stored in the storage means, the time point indicated by the pop-up display time information is a time point before the point when the pop-up list display is instructed. Pop-up information including information indicates It displays a list of Ppuappu,
Further, when a popup is selected from the popup list displayed on the display means, the link request information included in the popup information of the selected popup indicates detailed request information for requesting detailed information of the selected popup. An advertisement providing method characterized by receiving detailed information transmitted through a network to a link destination, returning detailed information in response to the transmitted detailed request information, and displaying the received detailed information asynchronously with the output content It is.

According to the present invention, when an advertisement display device including a display unit and a storage unit provides an advertisement, first, request information including content ID information for identifying content is transmitted through the network, and the transmitted request information is included in the transmitted request information. Pop-up information that represents a pop-up that is returned in response, and includes pop-up display time information that represents the point in time when the pop-up is displayed during content output, and link destination information that represents a link destination that requests detailed information about the pop-up When the information is received, the received pop-up information is stored in the storage means, and the list of pop-ups is displayed by the display means during the content output period, the pop-up display time among the pop-ups indicated by the pop-up information stored in the storage means The point of time indicated by the information is a pop-up list table. There displays a list popup showing a pop-up information including a pop-up display time information is also time before the time it is instructed. Next, when a pop-up is selected from the pop-up list displayed on the display means, detailed request information for requesting detailed information on the selected pop-up, link destination information included in the pop-up information on the selected pop-up Since the detailed information sent in response to the detailed request information sent in response to the link destination indicated by is received and the received detailed information is displayed asynchronously with the output content, pop-up display time information It is possible to display a pop-up list before the point in time when the pop-up list is displayed.

  Moreover, this invention is a program for functioning a computer as each means of the said advertisement display apparatus.

  According to the present invention, a computer can be provided as a program for causing a computer to function as each unit of the advertisement display device.

According to the present invention, the point in time when the pop-up display time information indicates, that is, the point at which the pop-up is scheduled to be displayed can be displayed as a list of pop-ups before the point at which the pop-up list is displayed. A pop-up list that does not include pop-ups can be displayed.

  Further, according to the present invention, the detailed information of the pop-up can be displayed from the pop-up displayed in synchronization with the content. Therefore, the details are not only from the pop-up list but also from the pop-up displayed in synchronization with the content. Information can be displayed.

  Further, according to the present invention, a list of pop-ups once designated or selected can be displayed asynchronously with the content, and detailed information on the pop-up selected from the displayed pop-up list can be displayed. For example, even after the expiration date of the content, the detailed information of the pop-up to be viewed again can be viewed by selecting from the list of pop-ups referred to in the past.

Further, according to the present invention, since the pop-up display time information indicates that the pop-up display scheduled time point can display the pop-up list before the pop-up list display time point, the display scheduled time point has elapsed. A pop-up list that contains no pop-ups can be displayed.

  Moreover, according to this invention, it can provide as a program for functioning a computer as each means of an advertisement display apparatus.

  FIG. 1 is a block diagram of an advertisement providing system 1 according to an embodiment of the present invention. The advertisement providing system 1 includes a receiving device 10, a service server 20, and an advertiser server 30, and the receiving device 10, the service server 20, and the advertiser server 30 are connected to the Internet 50.

  The receiving device 10 that is an advertisement display device acquires content and pop-up data from the service server 20, and outputs and pops up content, that is, displays advertising information. When the user performs an operation on the pop-up displayed on the receiving device 10 using a remote controller, which will be described later, the Web server function of the advertiser server 30 is accessed based on the URL included in the pop-up data, and the product information Detailed information of the Web page, that is, the advertisement is displayed. The purchase of the content is performed by transmitting, for example, credit card information from the receiving device 10 to the service server 20. Purchase of a product is performed by transmitting, for example, credit card information from the receiving device 10 to the advertiser server 30. Although only one receiving device 10 is shown in FIG. 1, a plurality of receiving devices 10 may be connected to the Internet 50.

  The service server 20 that is an advertisement providing device is configured by a computer having a general server function, and transmits content and pop-up data to the receiving device 10. The content to be transmitted mainly uses video, and is provided by, for example, a VOD service. When the service server 20 performs the VOD service for a fee, when the receiving device 10 requests to purchase content, the service server 20 inquires the credit server 40 for the received credit card information via the dedicated line A60, thereby charging the server. Do.

  The advertiser server 30 that is an information providing apparatus is configured by a computer having a general server function, and includes a Web server function. A Web page related to the product is transmitted to the receiving device 10. The advertiser server 30 also sells the product, and when there is a request for purchase of the product from the receiving device 10, the advertiser server 30 charges the received credit card information by inquiring the credit server 40 via the dedicated line B61. .

  The credit server 40 is a server that confirms that the credit card is valid based on the received credit card information. The credit server 40 is not connected to the Internet 50, but is connected to the service server 20 and the advertiser server 30 through the dedicated line A60 and the dedicated line B61, respectively. The Internet 50 is not limited to the Internet, and may be a network that is an information communication network.

  FIG. 2 is a block diagram of the receiving apparatus 10 shown in FIG. The receiving device 10 is configured by an STB (Set Top Box) or a personal computer that can be connected to the Internet 50, and includes a network interface 11, a CPU (Central Processing Unit) 12, a video interface 13, a work memory 14, a nonvolatile memory 15, and a remote controller. The receiver 16, the display panel 17, and a remote controller 100 (not shown) are included.

  The network interface 11 is an interface circuit for connecting the receiving device 10 to a network such as the Internet 50, and conforms to, for example, the Ethernet (registered trademark) standard. The CPU 12 is a circuit that controls and calculates the receiving device 10 by executing a program stored in the nonvolatile memory 15. The video interface 13 synthesizes the video and outputs the video to the display panel 17. The work memory 14 is a memory that performs temporary storage in the control and calculation in the CPU 12, and is configured by, for example, a DRAM (Dynamic Random Access Memory).

  The non-volatile memory 15 is configured by a memory that can be read and written and does not erase data even when power is not supplied, for example, a flash memory or an HDD (Hard Disk Drive), a program storage unit 15a, a pop-up data storage unit 15b, a content A storage unit 15c and a setting information storage unit 15d are included. The program storage unit 15a stores a program that receives content and pop-up data, a pop-up display program that reproduces content and displays a pop-up, and a web browser program that displays an advertiser's web page and the like. The popup data storage unit 15 b stores a plurality of popup data received from the service server 20. The content storage unit 15c temporarily stores the content received from the service server 20. The setting information storage unit 15d stores information set on a setting screen described later.

  The remote control receiver 16 receives a signal transmitted from the remote controller 100 described later, for example, an infrared signal. The display panel 17 is composed of a liquid crystal panel, for example, and displays an image output from the video interface 13. The display panel 17 may be configured to be incorporated in the receiving device 10 as illustrated in FIG. 2, but may be configured to be independent from the receiving device 10 as an external device. The resolution of the display panel 17 is 1366 × 768, for example.

  FIG. 3 is an external view of remote controller 100 included in receiving apparatus 10 shown in FIG. The remote controller 100 transmits a signal that can be received by the receiving device 10, for example, an infrared signal, and includes a power key 101, a setting key 102, an enter key 103, four cursor keys 104 corresponding to four directions, up, down, left, and right, and function keys. 105, a return key 106, a character type switching key 107, and a character input key 108.

  The power key 101 switches the power state of the receiving device 10 between ON and OFF. The setting key 102 is used to display the top screen of the setting menu. The determination key 103 is used when determining a selection item. Four cursor keys 104 in the upward direction, downward direction, left direction, and right direction move a portion selected on the setting screen, for example, focus. The function key 105 is used to display a function menu. The return key 106 returns to the previous screen. The character type switching key 107 switches the character type that can be input in the character input mode to numbers, hiragana, katakana, uppercase alphabetic characters, or lowercase alphabetic characters. The character input key 108 is a character input mode, and is composed of a total of 11 keys, 0 to 9 keys and a cloud point key used for inputting characters.

  Characters that can be input with each character input key are switched depending on the operation of the character type switching key 107 and the number of times the key is pressed. Specifically, in the number mode, it is possible to input numbers as indicated by the keys. In Hiragana mode, the key “1” is the “a” row, the key “2” is the “ka” row, the key “3” is the “sa” row, the key “4” is the “ta” row, and the key “5”. ”For“ na ”, key“ 6 ”for“ ha ”, key“ 7 ”for“ ma ”, key“ 8 ”for“ ya ”, key“ 9 ”for“ ra ”, and key“ “0” inputs the “Wa” line. In the katakana mode, the same characters as in the hiragana mode can be input in katakana. In the alphabet uppercase mode, the key “2” is “A, B, or C”, the key “3” is “D, E, or F”, the key “4” is “G, H, or I”, and the key “ "5" for "J, K, or L", key "6" for "M, N, or O", key "7" for "P, Q, R, or S", key "8" for "T, U or V ”and key“ 9 ”can input“ W, X, Y, or Z ”. In the case of alphabet lowercase mode, lowercase letters of characters that can be entered in alphabetic uppercase mode can be input. The dakuten key adds a dakuten to the character just entered in the hiragana or katakana mode, and presses it again to add a semi-dakuten.

  FIG. 4 shows an example of a structure diagram of pop-up data distributed from the service server 20 shown in FIG. The pop-up data is pop-up data distributed from the service server 20, and includes pop-up ID (Identification) 201, content ID 202, advertiser 203, content 204, display mode 205, start time 206, duration 207, time limit 208, It includes data items of pop-up coordinates 209, product coordinates 210, action 211, display icon URL (Uniform Resource Locator) 212, advertiser URL 213, jump destination URL 214, expiration date 215, genre 216, and age 217.

  A plurality of pop-up data is usually prepared for one content, and in the example shown in FIG. 4, pop-up data corresponding to specific content is listed in a list format. The pop-up data is distributed as a batch of the pop-up data shown in FIG. 4. However, it is not always necessary to distribute the pop-up data as a whole, and the pop-up data may be distributed one by one.

  The pop-up ID 201 is an ID for uniquely identifying the product indicated by the pop-up. If the product is the same, the same pop-up ID is assigned even if other data items have different values. The content ID 202 is an ID of content for which pop-up data is to be displayed. The content is uniquely specified by the content ID 202. The advertiser 203 is the name of the advertiser of the pop-up data. The content 204 represents the content of the product indicated by the pop-up.

  The display mode 205 designates the timing for displaying a pop-up. The display mode 205 indicates whether to display before popping up content, during content playback, or after content playback by a three-digit number of “1” or “0”. Yes. “1” is displayed when displayed, “0” when not displayed, the most significant digit before content reproduction, the middle digit during content reproduction, and the lowest digit after content reproduction. Duplicate display can be performed at a plurality of timings before, during, and after content playback.

  The start time 206 indicates the time point when the pop-up display is started, and the relative time point when the top of the content is “00:00:00” is expressed as “hour: minute: second”. The continuation time 207 represents a period in which the pop-up display is continued from the start time 206 in “minute: second”. The time limit 208 is information indicating whether or not display is permitted at a time other than the time indicated by the start time 206. “None” indicates that permission is permitted, and “Yes” indicates that permission is not permitted. Show.

  The pop-up coordinates 209 represent coordinates on the screen for displaying an icon to be displayed at the time of pop-up, for example, a position where the upper right of the icon is aligned. Leave blank if no pop-up is performed during content playback. The product coordinates 210 indicate the coordinates of a position related to the product indicated by the pop-up in the content display area. Leave blank if not directly related to the content screen. The action 211 shows a mode of displaying an icon at the time of pop-up. “Normal” is simply displayed. “Flashing” is a fast switching between displaying and hiding an icon, for example, 0.5 seconds. Display by switching at intervals.

  The display icon URL 212 indicates a URL on the Internet for acquiring an icon to be displayed at the time of pop-up. The advertiser URL 213 indicates a representative URL of the advertiser's website. When the user operates the remote controller 100 in response to a pop-up, the jump destination URL 214 is displayed by the Web browser. The expiration date 215 represents the expiration date of the pop-up data, and is used to prevent the popup from being displayed when the expiration date has passed. The genre 216 represents the genre of the product indicated by the pop-up data. The age 217 indicates the target age for advertising the product indicated by the pop-up data. The genre 216 and the age 217 have items that match the setting contents of the receiving device 10 and can be used for control such as not performing pop-up if they do not match the conditions.

  FIG. 4 shows pop-up data for two pop-ups, that is, pop-ups with pop-up ID “20000001” and pop-up ID “20000002”. Content ID 202 of pop-up ID “20000001”, advertiser 203, content 204, display mode 205, start time 206, duration 207, time limit 208, pop-up coordinates 209, product coordinates 210, action 211, display icon URL 212, advertiser URL 213 , Jump destination URL 214, expiration date 215, genre 216, and age 217 are “100001”, “SELKO”, “Limited Watch”, “010”, “00:03:10”, “00:10”, “ "Yes", "1200, 720", "300, 400", "Normal", "http: //xxx.yyy / ...", "http: //xxx.yyy / ...", "http: /// xxx.yyy / ·· ”,“ 2005/12/10 ”,“ decoration ”, and It is "18 years old". For the pop-up ID “20000002”, “100002”, “Hayakawa Shoten”, “Original Book”, “001”, “01:55:00”, “00:07”, “None”, “−”, “ -"," Flashing "," http: //aaa.bbb / ... "," http: //aaa.bbb / ... "," http: //aaa.bbb / ... "," 2006/3 " / 31 "," book ", and" 10 years old or older ".

  FIG. 5 shows an example of a structure diagram of content-attached data distributed from the service server 20 shown in FIG. The content attachment data is content attachment information, and is data that the receiving device 10 receives from the service server 20 in order to display a content list screen described later. The content-attached data includes data items of a content ID 221, a title 222, a reproduction time 223, a charge 224, an erasure period 225, and a description 226.

  The content ID 221 is a number that uniquely identifies the content. The title 222 is the title name of the content. The reproduction time 223 represents the approximate reproduction time in minutes when reproducing at the same speed. The fee 224 is the amount of fee required to view the content until the erasure period 225. The deletion deadline 225 is the content viewing deadline when purchased at this time, and the content that has passed this deadline is deleted from the content storage unit 15 c in the nonvolatile memory 15. The content description 226 describes text indicating the content.

  FIG. 5 shows content-attached data for two contents, that is, contents with a content ID “100001” and a content ID “100002”. The title 222 of the content ID “100001”, the playback time 223, the charge 224, the deletion deadline 225, and the content description 226 are “winter donata”, “110 minutes”, “300 yen”, “2005/9/14”, respectively. , And “Korean Popular Dora ...”, and for the content ID “100002”, “Reharpotter”, “162 minutes”, “400 yen”, “2005/9/8”, and “Magic Po ... ".

  FIG. 6 shows an example of a structure diagram of content management data managed by the service server 20 shown in FIG. The content management data is data for managing content, and is stored in the service server 20 and is content ID 241, title 242, playback time 243, fee 244, deletion deadline 245, description 246, content file path 247, related Each data item of the pop-up data number 248 and the related pop-up ID list 249 is included.

  The content ID 241, title 242, playback time 243, fee 244, deletion time limit 245, and content description 246 are the content ID 221, title 222, playback time 223, fee 224, deletion time limit 225 of the content-attached data shown in FIG. Since it is the same as the content description 226, the description is omitted.

  The content file path 247 indicates the file position in the service server 20 that manages the content file of the content, or the file position in the server that is managed by the other service side. The content ID 241 is associated with the file entity. The number of related pop-up data 248 indicates the number of pop-up data to be distributed to the receiving device 10 at the time of content transmission. The related pop-up ID list 249 is a list showing a list of pop-up IDs of pop-up data to be distributed, and pop-up data having the pop-up ID described here is transmitted when the content is transmitted.

  FIG. 6 shows content management data for two contents, that is, contents with a content ID “100001” and a content ID “100002”. The content file path 247 of the content ID “100001”, the related pop-up data number 248, and the related pop-up ID list 249 are “/opt/avfile/100001.mpg”, “4”, “20000001, 20000002,. The content ID “100002” is “/opt/avfile/100002.mpg”, “8”, and “20000010, 20000013,...”, Respectively.

  FIG. 7 is a pop-up data acquisition flowchart processed by the receiving apparatus 10 shown in FIG. Acquisition of pop-up data is performed in a content acquisition sequence, and this flowchart shows a procedure for content acquisition. For example, when the power is turned on by pressing the power key 101 of the remote controller 100, the receiving device 10 starts the reception program stored in the program storage unit 15a in the nonvolatile memory 15 and proceeds to Step A1. Each step shown in FIG. 7 is an operation of the reception program.

  In Step A1, a content list transmission request is made to the service server 20, a content list is received, and a content list screen described later is displayed. The content list is composed of a set of content attached data shown in FIG. At this time, the expiration date of the content temporarily stored in the content storage unit 15c of the nonvolatile memory 15 is confirmed, and the content that has expired is deleted.

  In step A2, when the user selects content, it is confirmed whether or not the selected content has been purchased, that is, whether or not the selected content is stored in the content storage unit 15c. If it has been purchased, the process proceeds to step A9 to start reproduction. If not purchased, the process proceeds to step A3. In step A3, a purchase confirmation screen described later is displayed. In step A4, it is confirmed whether or not to purchase. When purchasing, it progresses to step A5, and when canceled, ie, when not purchasing, it returns to step A1 and displays a content list screen.

  In step A5, the content ID corresponding to the selected content extracted from the content ancillary data stored in the content storage unit 15c and the credit card data stored in advance in the setting information storage unit 15d in the nonvolatile memory 15 For example, a purchase request including information such as a card number, name, and expiration date is transmitted to the service server 20. In step A6, when the service server 20 returns a response indicating whether or not the credit card is valid, the receiving apparatus 10 receives this response and determines whether or not the credit card is valid. If the credit card is invalid, that is, not valid, the process returns to step A1 to display the content list screen. If the credit card is valid, the process proceeds to step A7.

  In step A7, all the pop-up data related to the purchased content is received and stored in the pop-up data storage unit 15b in the nonvolatile memory 15. Here, the icon data is received from the place described in the display icon URL, and is similarly stored in the pop-up data storage unit 15b. In step A8, content reception is started. The received content is temporarily stored in the content storage unit 15c, and proceeds to step A9 in parallel.

  In step A9, a pop-up display program to be described later is started, and control is passed to the pop-up display program. When the pop-up display program ends, the process returns to step A1 to display the content list screen. Although not shown in FIG. 7, when the power key 101 of the remote controller 100 is operated at each step after the reception program is activated, the reception program is terminated.

  FIG. 8 is a flowchart of pop-up data transmission processed by the service server 20 shown in FIG. This flowchart shows the procedure of pop-up data transmission and content transmission in the service server 20. This procedure is linked with the pop-up data acquisition procedure in the receiving apparatus 10 shown in FIG. The service server 20 proceeds to Step B1 after activation.

  In step B1, a request from the receiving apparatus 10 is awaited, and the presence or absence of a request is constantly monitored. If there is no request, after waiting for a short time, for example, 100 milliseconds, the procedure of Step B1 is repeated. If there is a request, the process proceeds to step B2. In step B2, it is confirmed whether or not the request is a content list transmission request. If it is a content list transmission request, the process proceeds to step B8, and if it is not a content list transmission request, the process proceeds to step B3.

  In step B3, it is confirmed whether or not the request is a purchase request. If it is not a purchase request, the process returns to step B1 as an invalid request without processing anything. If it is a purchase request, the process proceeds to step B4. In Step B4, information such as credit card data, for example, card number, name, and expiration date is transmitted to the credit server 40 to inquire whether it is valid. In step B5, when a response is obtained from the credit server 40, it is determined whether or not the credit card is valid. If the credit card is invalid, that is, if it is not valid, the process proceeds to step B9. If the credit card is valid, the process proceeds to step B6.

  In step B6, the content charge processing is performed, and all pop-up data related to the content is transmitted to the receiving device 10. At this time, the pop-up data is transmitted in a sorted state in the order of the display start time. Subsequently, in step B7, content data is transmitted. When the transmission is completed, the process returns to Step B1.

  In step B8, the content ancillary data of all the contents that can be provided to the user is transmitted to the receiving apparatus 10, and the process returns to step B1. In step B9, notification indicating that the credit card is invalid is performed, and the process returns to step B1.

  FIG. 9 is a flowchart of pop-up display and advertiser site connection processed by the receiving apparatus 10 shown in FIG. The procedure of the pop-up display process in the receiving apparatus 10 is shown. The pop-up display is performed by a pop-up display program stored in the program storage unit 15a in the nonvolatile memory 15. When the reproduction of the content is started, that is, when the reception program starts the pop-up display program in step A9 shown in FIG. 7, the process proceeds to step C1. Each step shown in FIG. 9 is an operation of the pop-up display program.

  In step C1, content playback is started. In parallel with the reproduction, the process proceeds to Step C2. In step C2, the pop-up data storage unit 15b in the non-volatile memory 15 is read one by one from the top for pop-up data having a content ID that matches the content ID of the content that has started playback. In step C3, it is confirmed whether or not it is the end, that is, whether or not the pop-up data can be read from the pop-up data storage unit 15b. If the reading cannot be performed, it is determined that the terminal is terminated, and the process proceeds to Step C12. If the pop-up data has been successfully read, it is determined that it is not the end, and the process proceeds to step C4.

  In Step C4, the start time 206 of the pop-up data is referred to, and it is determined whether or not it is the pop-up display timing as compared with the time point that has elapsed since the start of the content reproduction. If the time elapsed since the start of reproduction is earlier than the time point of the start time 206, it is determined that it is not the pop-up display timing, and after waiting for a very short time, for example, 15 milliseconds, the procedure of step C4 is repeated. If the time elapsed since the start of playback is the same as or later than the start time 206, it is determined that the display timing is reached, and the process proceeds to step C5.

  In step C5, a pop-up is displayed. The screen at this time will be described later. The process proceeds to step C6 while continuing the pop-up display. In step C6, it is determined whether or not a user operation, that is, whether or not the enter key 103 of the remote controller 100 has been pressed. If it is determined that there is no user operation, the process proceeds to step C13. If it is determined that there is a user operation, the process proceeds to step C7.

  In step C7, the reproduction of the content is paused, the Web browser stored in the program storage unit 15a in the nonvolatile memory 15 is started, and the screen is configured as an advertisement screen described later. In step C8, information on the jump destination URL 214 of the currently referenced pop-up data is acquired and displayed by the Web browser. In step C9, it is determined whether or not the web browser has been terminated, and waits for the web browser to be terminated. If the Web browser has not ended, step C9 is executed again after waiting for a short time, for example, 100 milliseconds. If the Web browser is terminated, the process proceeds to step C10. In Step C10, the reproduction of the content that has been paused is resumed. In Step C11, it is confirmed whether or not the resumption of reproduction is successful. If playback cannot be resumed and ends, the pop-up display program ends. If the reproduction can be resumed normally, the process returns to step C2.

  In step C12, it is determined whether or not the reproduction is finished. If the reproduction has not ended, the procedure of step C12 is repeated after waiting for a short time, for example, 100 milliseconds. If playback has ended, end. In step C13, it is determined whether or not the pop-up data duration 207 has elapsed since the pop-up display was started. If the duration 207 has not elapsed since the start of the pop-up data display, the process returns to step C13 after waiting for a short time, for example, 100 milliseconds. If the duration time 207 has elapsed, the process proceeds to step C14. In step C14, the pop-up display is deleted from the screen, and the process returns to step C2.

  FIG. 10 shows an example of a pop-up display screen when there is one pop-up displayed on the display panel 17 shown in FIG. FIG. 10A1 shows a screen 300 on which one popup is displayed in the content video. While the viewer is watching the program, the receiving device 10 displays the icon 301 read from the display icon URL 212 from the start time 206 to the duration 207 of the pop-up data stored in the pop-up data storage unit 15b of the non-volatile memory 15. Displayed in pop-up coordinates 209. In the screen 300 shown in FIG. 10A1, an icon 301 is displayed at the upper left position of the screen.

  FIG. 10A2 shows a screen 310 in which the content video is displayed in a reduced size and one pop-up is displayed in a different area from the content video. If the content screen can be reduced and displayed by the setting of the receiving device 10, a pop-up display area 311 is provided, and an icon 312 is displayed in the pop-up display area 311. In the screen 310 shown in FIG. 10A 2, an icon 312 is displayed at the lower left of the pop-up display area 311.

  FIG. 10B shows a screen 320 on which an advertisement screen is displayed together with the content video. When the enter key 103 of the remote controller 100 is pressed during pop-up display, the receiving device 10 displays the advertisement screen 322 at the same time as the content screen 324. The advertisement screen 322 displays the data of the jump destination URL 214 included in the pop-up data. On the screen 320, an icon 321 is displayed on the upper right side of the screen, and a detail button 322 is displayed on the lower right side of the screen. While the advertisement screen 322 is displayed, the reproduction of the content is paused. The product display frame 325 and the arrow 326 are displayed at the position indicated by the product coordinates 210 to emphasize the product.

  When the return key 106 of the remote controller 100 is pressed, the advertisement screen 322 is closed, the content video is displayed on the entire screen, and content reproduction is resumed. When the detail button 323 displayed on the screen 320 is pressed, the Web screen included in the advertiser URL 213 is displayed on the advertisement screen 322.

  FIG. 11 shows an example of a pop-up display screen when a plurality of pop-ups are displayed on the display panel 17 shown in FIG. FIG. 11A1 shows a screen 330 that displays a plurality of pop-ups in the content video, and icons 331 to 333 are displayed at positions on the upper left of the screen 330. If there are multiple pop-ups in the same time zone and the pop-up coordinates overlap, the pop-up icons are rearranged so that they do not overlap. Or you may replace and display for every predetermined time interval within the receiver 10. FIG.

  FIG. 11A2 shows a screen 340 in which the content video is displayed in a reduced size and three pop-ups are displayed in a region different from the content video. Icons 342 to 344 are displayed in the lower left of the pop-up display region 341. Yes.

  FIG. 11 (a3) shows a plurality of advertisement screens. When the determination key 103 of the remote controller 100 is pressed in the state shown in FIG. 11 (a1) or FIG. 11 (a2), one of the three advertisement screens shown in FIG. It is displayed at the position of the screen on the right side of the screen 320 shown in FIG. This advertisement screen is an advertisement screen composed of a plurality of advertisement screens, that is, a number of pages corresponding to the number of icons. On the advertisement screen, a “page forward” button and a “page return” button are displayed. In FIG. 11 (a3), the “page forward” button corresponds to the right arrow button displayed with the characters “next”, and the “page back” button is displayed with the characters “previous”. Corresponds to the left arrow button. By operating the “page forward” button and the “page return” button with the cursor keys 104 to the left and right of the remote controller 100 respectively, the page of the advertisement screen can be switched and the advertisement screen of other products can be opened. . A rectangular area having a “page forward” button and a “page return” button is a frame and is created by the receiving apparatus 10. The jump destination URL 214 of each pop-up data is associated with the jump destination when the “page forward” button and the “page return” button are pressed.

  The advertisement screen 350 is an advertisement screen of the first page among a plurality of advertisement screens, and a “page forward” button 351 is displayed, and there is no “page return” button. When the “page feed” button 351 is pressed, an advertisement screen 360 is displayed. The advertisement screen 360 is an advertisement screen for the second page, and displays a “page forward” button 361 and a “page return” button 362. When the “page feed” button 361 is pressed, an advertisement screen 370 is displayed, and when the “page return” button 362 is pressed, an advertisement screen 350 is displayed. The advertisement screen 370 is an advertisement screen for the third page, and displays a “page return” button 371 and a “page advance” button 372. When the “page return” button 371 is pressed, an advertisement screen 360 is displayed.

  FIG. 12 shows an example of the pop-up advertisement list screen 400 displayed on the display panel 17 shown in FIG. The pop-up advertisement list screen 400 is a screen showing a list of advertisements sent by pop-up data, and the advertisement screen can be displayed from this screen. The advertisement list is sorted and displayed, for example, by genre, in order of display time, or in order of advertisement update time. The pop-up advertisement list screen 400 can be displayed at any time before, during, and after content playback.

  FIG. 12 shows an advertisement list for each genre, specifically, for each of the four genres of “home appliance” 402, “furniture” 403, “music” 404, and “book” 405. And the product name is shown. The user can display the advertisement screen by operating the cursor 401 with the up / down / left / right cursor keys 104 of the remote controller 100 and pressing the enter key 103 according to the advertisement to be confirmed.

  FIG. 13 shows an example of the pop-up display timing. Shows the time relationship between content playback and displayed pop-ups. The pop-up data content ID 202 indicates the pop-up display time that matches the content ID of the content to be played back, as the time since the start of playback of the content.

  In FIG. 13, for the content with the content ID “100005” and the playback time “70 minutes”, the pop-up ID is “30000001”, the start time is “00:03:30”, and the duration is “00:10”. Pop-up with a pop-up ID of “30000002”, a start time of “00:25:10”, and a duration of “00:07”, and a pop-up ID of “30000003” with a start time of “01:05:00” ”And three pop-up display times of the pop-up having a duration of“ 00:20 ”. For the content whose content ID is “100005”, three pieces of pop-up data are transmitted from the service server 20 prior to the distribution of the content.

  Pop-up display of pop-up ID “30000001” is performed for 10 seconds from the time when 3 minutes and 30 seconds have elapsed from the start of content reproduction, and pop-up display of pop-up ID “30000002” is performed for 7 seconds from the time when 25 minutes and 10 seconds have elapsed from the start of reproduction. Furthermore, the pop-up ID “30000003” is displayed for 20 seconds from the time when 1 hour and 5 minutes have passed since the start of reproduction. When the user presses the enter key 103 of the remote controller 100 during the pop-up display period, an advertisement screen, for example, the screen 320 shown in FIG. 10B is displayed.

  FIG. 14 shows an example of a content list screen 500 displayed on the display panel 17 shown in FIG. The content list screen 500 is a screen that is created and displayed based on content-attached data received from the service server 20 when the receiving device 10 is turned on.

  A list of content titles is displayed in the right area 501 of the content list screen 500. The title of the screen “content list” is displayed at the top, and the titles of three contents, “Winter Donata”, “Reharpotter”, and “Star Words 6” are displayed below it. A focus 502 represented by a rectangular frame is displayed on the title of the currently selected content. The focus 502 moves the selected title by operating the cursor key 104 in the vertical direction of the remote controller 100. If the content is too large to be displayed on the screen, a scroll bar 503 is displayed to the right of the list area where the title list is displayed, and the scroll bar 503 is not displayed by the operation of the cursor key 104 in the vertical direction of the remote controller 100. The title can be displayed on the screen. When an attempt is made to select above the upper end or lower than the lower end of the list area, when the scroll bar 503 is operated, the screen scrolls to display a new content title and the focus 502 selects the content. become.

  Information on the content selected by the focus 502 is displayed in the left area 504 of the screen. The content information includes a title, a reproduction time, an erasure period, and a description. In the screen 500, the title “Star Words 6”, the playback time “156 minutes”, the erasure period “September 8, 2005”, and the description “The sixth popular SF work ...” are shown. Yes.

  When the enter key 103 of the remote controller 100 is operated and the content of the selected title is already purchased, reproduction is started. If not purchased, a purchase confirmation screen described in detail in FIG. 15 is displayed.

  FIG. 15 shows an example of a purchase confirmation screen 510 displayed on the display panel 17 shown in FIG. The purchase confirmation screen 510 is a screen displayed when an unpurchased content is selected on the content list screen 500.

  In the purchase confirmation screen 510, the screen title “purchase confirmation screen” is displayed on the upper side of the screen, the content title and fee are displayed in the middle of the screen, and a purchase button 511 and a cancel button 512 are displayed on the lower side of the screen. Is arranged. In FIG. 15, the title and the charge are shown as “title: star words 6” and “charge: 400 yen”, respectively.

  The focus 513 moves two buttons, a purchase button 511 and a cancel button 512, by operating the left and right cursor keys 104 of the remote controller 100. When the enter key 103 of the remote controller 100 is pressed, the button having the focus 513 is pressed. When purchase is selected, the receiving device 10 transmits a content ID and a credit number to the service server 20. When the cancel button 512 is selected, the content list screen 500 is displayed again.

  FIG. 16 shows an example of a setting screen 520 displayed on the display panel 17 shown in FIG. Setting screen 520 is a screen displayed when setting key 102 of remote controller 100 is pressed.

  In the setting screen 520, the screen title “setting screen” is displayed on the upper side of the screen, and the network setting button 521, user information setting button 522, card information setting button 523, pop-up display method selection button 524, cancel is displayed on the lower side. A button 525 is arranged. The focus 526 moves these five buttons by operating the cursor keys 104 in the vertical and horizontal directions of the remote controller 100. When the enter key 103 of the remote controller 100 is pressed, the button having the focus 526 is pressed.

  When the network setting button 521 is pressed, a network setting screen 540 is displayed. When the user information setting button 522 is pressed, a user information setting screen is displayed. When the card information setting button 523 is pressed, a card information setting screen 530 is displayed. When the pop-up method selection button 524 is displayed, a pop-up method selection screen is displayed. When the cancel button 525 is further pressed, the screen transitions to a screen before the setting screen 520 is displayed.

  FIG. 17 shows an example of the card information setting screen 530 displayed on the display panel 17 shown in FIG. The card information setting screen 530 is a screen displayed when the card information setting button 523 is pressed on the setting screen 520.

  On the card information setting screen 530, the screen title “credit card information setting screen” is displayed on the upper side of the screen, and an expiration date input having a name input field 531 and two input fields for month and year in the middle of the screen. A field 532 and a card number input field 533 are shown, and a setting button 534 and a cancel button 535 are arranged on the lower side of the screen. The focus 536 moves the four input fields and the two buttons by operating the up / down / left / right cursor keys 104 of the remote controller 100. When the enter key 103 of the remote controller 100 is pressed, an input field where the focus 536 exists is selected or a button is pressed.

  The name input field 531 has an input field on the right side where “name:” is displayed. By operating the character type switching key 107 and the character input key 108 of the remote controller 100, the name of the credit card is entered into the name input field 531 using katakana. The expiration date field 532 has two input fields for month and year on the right side where “expiration date:” is displayed. Enter the credit card expiration date in two digits in the number mode for the month and year in the number mode. The card number input field 533 has an input field on the right side where “card number:” is displayed. In the number mode, the credit card number is input to the card number input field 533 with 16 digits.

  When the setting button 534 is pressed, the setting contents are stored in the setting information storage unit 15d in the nonvolatile memory 15 and the setting screen 520 is returned. When the cancel button 535 is pressed, the input content is not reflected, that is, the setting information is not stored in the setting information storage unit 15d, and the screen returns to the setting screen 520.

  FIG. 18 shows an example of the network setting screen 540 displayed on the display panel 17 shown in FIG. The network setting screen 540 is a screen that is displayed when the network setting button 521 is pressed on the setting screen 520, and can perform settings necessary for the receiving apparatus 10 to connect to the network.

In the network setting screen 540, the screen title “network setting screen” is shown on the upper side of the screen, and an IP (Internet Protocol) address setting field 541, a net mask setting field 542, a default gateway setting field 543, DNS (Domain Name
Server) Server setting field 544 is shown, and a setting button 545 and a cancel button 546 are arranged at the bottom of the screen. Each setting column has four items, each having four input columns. The focus 547 moves the 16 input fields and the two buttons by operating the cursor keys 104 in the up / down / left / right directions of the remote controller 100. When the enter key 103 of the remote controller 100 is pressed, the input field where the focus 547 exists is selected or the button is pressed.

  The IP address setting column 541 has four input columns on the right side where “IP address:” is displayed. The IP address to be set in the receiving apparatus 10 is divided into four items, and numbers are set in the four input fields of the IP address setting field 541 using the character input keys 108 of the remote controller 100. The number is a number selected from the numbers 0 to 255. The net mask setting field 542, the default gateway setting field 543, and the DNS server setting field 544 are set in the same manner as the IP address setting field 541.

When the setting button 545 is pressed, the numbers input in the input fields are stored in the setting information storage unit 15d in the nonvolatile memory 15 and the setting screen 520 is returned. When the cancel button 546 is pressed, the screen transitions to the setting screen 520 without reflecting the input contents. If the IP address setting field is blank when the setting button 545 is pressed, DHCP (Dynamic Host
Attempt automatic configuration of network information using Configuration Protocol. When acquisition is possible from DHCP, values acquired from DHCP, including the netmask, default gateway, and DNS server information, are stored in the setting information storage unit 15d.

  FIG. 19 is another pop-up data acquisition flowchart processed by the receiving apparatus 10 shown in FIG. In the pop-up data acquisition flowchart shown in FIG. 7, the pop-up data and the content are acquired continuously. However, the pop-up data may be acquired independently of the content acquisition. In the pop-up data acquisition flowchart shown in FIG. 19, following the reception of the content list, only the pop-up data is received, and all the pop-up data displayed during the reproduction of the content included in the content list before the purchase of the content is stored in advance. Get it. Step D1 is the same as step A1 shown in FIG.

  In step D2, immediately after the display of the content list screen is completed, the service server 20 is requested to transmit all the pop-up data displayed in the content existing in the content list, and this is received. At this stage, the data is not stored in the pop-up data storage unit 15 b but is held in the work memory 14. Step D3 to step D7 are the same as step A2 to step A6 shown in FIG.

  In step D8, only the pop-up data displayed with the purchased content is extracted and stored in the pop-up data storage unit 15b. Step D9 and step D10 are the same as step A8 and step A9 shown in FIG.

  FIG. 20 is another flowchart for sending pop-up data processed by the service server 20 shown in FIG. FIG. 20 is a flowchart showing a procedure on the service server 20 side corresponding to the popup data acquisition flowchart processed by the receiving apparatus 10 shown in FIG. Step E1 and step E2 are the same as step B1 and step B2 shown in FIG.

  In step E3, it is determined whether the request is a pop-up data transmission request. If it is a pop-up data transmission request, the process proceeds to step E10, and if it is not a pop-up data transmission request, the process proceeds to step E4. In step E10, all the pop-up data displayed with the content included in the content list is transmitted to the receiving apparatus 10 at once, and the process returns to step E1. Steps E4 to E6 are the same as Steps B3 to B5 shown in FIG.

  In step E7, content fee billing processing is performed. After the accounting is completed, in step E8, the content data is transmitted. When the transmission is completed, the procedure returns to the request reception procedure in step E1.

  FIG. 21 is another pop-up display and advertiser site connection flowchart processed by the receiving apparatus 10 shown in FIG. This flowchart is obtained by adding a popup list display process to the popup display and advertiser site connection flowchart shown in FIG. The pop-up display program stored in the program storage unit 15a in the non-volatile memory 15 displays the pop-up and the pop-up list. When the reproduction of the content is started, that is, when the reception program starts the pop-up display program in step D10 shown in FIG. 19, the process proceeds to step F1.

  In step F1, necessary preprocessing is performed prior to the start of content reproduction. Necessary preprocessing will be described in detail with reference to the reproduction start preprocessing flowchart shown in FIG. In step F2, content reproduction is started. In parallel with the reproduction, the process proceeds to Step F3. In step F3, one piece of pop-up data storage unit 15b in the nonvolatile memory 15 is read in order from the top for pop-up data having a content ID that matches the content ID of the content that has started reproduction. In step F4, it is confirmed whether or not it is the end, that is, whether or not the pop-up data can be read from the pop-up data storage unit 15b. If the reading cannot be performed, it is determined that the terminal is terminated, and the process proceeds to Step F15. If the pop-up data has been successfully read, it is determined that it is not the end, and the process proceeds to step F5.

  In step F5, it is determined whether there is a user operation, that is, whether any key of the remote controller 100 is operated. If it is determined that there is no user operation, the process proceeds to step F7. If it is determined that there is a user operation, the process proceeds to step F6. In step F6, user operation processing during reproduction is performed. The user operation processing during reproduction will be described in detail with reference to the user operation processing flowchart during reproduction shown in FIG.

  In step F7, the start time 206 of the pop-up data is referred to, and compared with the time elapsed since the start of the content reproduction, it is determined whether it is the pop-up display timing. Specifically, if the time elapsed since the start of playback is earlier than the start time 206, it is determined that it is not a pop-up display timing, and after waiting for a very short time, for example, 15 milliseconds, step F5 is performed. Returning to step S5, the procedure of steps F5 to F7 is repeated. If the time elapsed since the start of reproduction is the same as or later than the time of the start time 206, it is determined that the display timing is reached, and the process proceeds to step F8. Steps F8 to F14 are the same as steps C5 to C11 shown in FIG. 9, respectively, and description thereof is omitted to avoid duplication.

  In step F15, it is determined whether there is a user operation, that is, whether any key of the remote controller 100 is operated. If it is determined that there is no user operation, the process proceeds to step F17, and if it is determined that there is a user operation, the process proceeds to step F16. In step F16, a user operation process during reproduction described later is performed. In step F17, it is determined whether or not the reproduction is finished. If the reproduction has not ended, after a short time, for example, 100 milliseconds waiting, the process returns to step F15 and the steps F15 to F17 are repeated. If the reproduction has been completed, the process proceeds to step F18. In step F18, post-processing necessary after reproduction is performed, and the process ends. The necessary post-processing will be described in detail with reference to the post-regeneration processing flowchart shown in FIG. Step F19 and step F20 are the same as step C13 and step C14 shown in FIG. 9, respectively, and description thereof is omitted to avoid duplication.

  FIG. 22 shows an example of a pop-up display method selection screen 600 displayed on the display panel 17 shown in FIG. The pop-up display method selection screen 600 is a screen for the user to set the timing for displaying the pop-up list for each content, and can be set by selecting from the displayed timings. The pop-up display method selection screen 600 displays the setting screen 520 by pressing the setting key 102 of the remote controller 100 in the state where the content is selected on the content list screen 500, and then the pop-up display method selection button on the setting screen 520. This is displayed by selecting 524 with the cursor key 104 and pressing the enter key 103.

  In the pop-up display method selection screen 600, the screen title “Select pop-up display method” is displayed on the upper side of the screen, and the message “Please select the pop-up display method” is displayed on the lower side, and the content title “[Star Words 6] ”601, three options, and an end button 604 are displayed.

  The content title 601 is the title of the content that has been focused on the content list screen 500, and is obtained from the title 222 of the content-attached data of the content.

  The focus 602 is a rectangular display for selecting one of the three options and the end button 604, and one of the three options and the end button 604 is always surrounded by the focus 602. The focus 602 moves the three options and the end button 604 by pressing the up / down key of the cursor key 104 of the remote controller 100. When the cursor 602 key on the remote controller 100 is pressed while the focus 602 is the third option from the top, the focus 602 moves to the end button 604. When the cursor button 104 on the remote controller 100 is pressed while the end button 604 has the focus 602, the focus 602 moves to the third option.

  The check button 603 is a display indicating whether or not the option on the right side is selected. The white check button indicates that the option on the right side of the check button is not selected, and the check button is not white. Indicates that the option on the right side of the check button is selected. When the focus 602 is moved to a white check button option and the enter key 103 is pressed, the check button changes to a non-white state, indicating that the option on the right side of the check button has been selected. When the focus 602 is moved to a check button option that is not white and the enter key 103 is pressed, the check button changes to a white state, indicating that the option on the right side of the check button has not been selected.

  When the enter key 103 of the remote controller 100 is pressed while the end button 604 has the focus 602, the selection state of each option is confirmed, and the option is stored in the setting information storage unit 15d in the nonvolatile memory 15 of the receiving device 10. Is stored as pop-up display method selection data shown in FIG. 23, and the screen returns to the setting screen 520.

  FIG. 22 shows three options “display before content playback”, “display during content playback”, and “display after content playback”, and the first check button 603 is in a white state. The latter two options are neither white. “Display before content playback” indicates that the pop-up list is displayed during the period before content playback, “Display during content playback” indicates that the pop-up list is displayed during the period during content playback, “Display after content reproduction” indicates that a pop-up list is displayed in a period after content reproduction. In the example shown in FIG. 22, the pop-up list is displayed in the period during the content reproduction and the period after the content reproduction.

  FIG. 23 shows an example of a structure diagram of pop-up display method selection data stored in the setting information storage unit 15d shown in FIG. The pop-up display method selection data is a table in which the content ID 261 and the display method selection 262 are associated with each other. Items other than the content ID 261 and the display method selection 262 may be included in the items of the pop-up display method selection data.

  The content ID 261 is the content ID of the corresponding content that has been focused on the content list screen 500, and is obtained from the content ID 221 of the content-attached data of the content.

  The display method selection 262 is information on a pop-up display method expressed by a three-digit binary number, that is, “0” and “1”, and has the same meaning as the display mode 205 of the pop-up data. The pop-up data display mode 205 is a service server 20, that is, a device that provides content and pop-ups, and the pop-up data display mode 205 is designated for each pop-up. The display method selection 262 is a timing for displaying a pop-up list. Is specified for each content by the receiving device 10. The display method selection 262 is a three-digit “1” or “0” indicating whether or not to display the pop-up list in the period before the content reproduction, the period during the content reproduction, or the period after the content reproduction. The number is shown. The case where the pop-up list is displayed is “1” and the case where the pop-up list is not displayed is “0”. The most significant digit is indicated before the content reproduction, the middle digit is indicated during the content reproduction, and the lowest digit is indicated after the content reproduction. Yes. Duplicate display can be performed at a plurality of timings before, during, and after content playback.

  FIG. 23 shows “011” as the display method selection of the content ID “100003” and “101” as the display method selection of the content ID “100002”. For example, the pop-up list of the content ID “100003” Display is specified during playback and after playback of content.

  The content ID 261 and the display method selection 262 may be expressed as text information or numerical information, and do not depend on the expression form of information stored in the setting information storage unit 15d.

  FIG. 24 is a flowchart of a pre-reproduction start process performed by the receiving apparatus 10 illustrated in FIG. This flowchart shows the pre-reproduction start process in the pop-up display and advertiser site connection process shown in FIG. 21, and is a process for displaying the pop-up list before the content reproduction. When Step F1 shown in FIG. 21 is executed, the process proceeds to Step G1.

  In step G1, it is determined whether or not to display a pop-up list before content reproduction. That is, the pop-up display method selection data stored in the setting information storage unit 15d of the receiving device 10 is read, and it is determined whether or not the user is set to display a pop-up list before content reproduction. Specifically, it is determined whether or not the highest digit of the three-digit number of the display method selection 262 corresponding to the content ID 261 of the content to be reproduced is “1”. If the pop-up list is set to be displayed before the content reproduction, that is, if the number is “1”, the process proceeds to step G2, and if the pop-up list is not set to be displayed before the content reproduction, If the number is “0”, the process is terminated and the process returns to the flowchart shown in FIG.

  In step G2, a pop-up list process is called. The pop-up list process will be described in detail with reference to the flowchart shown in FIG. When the pop-up list process is called, information indicating that the list display mode is display before reproduction is called as input information. The input information is stored in a memory such as the work memory 14 and transferred. When the pop-up list process ends, the process ends and the process returns to the flowchart shown in FIG.

  FIG. 25 is a post-reproduction processing flowchart performed by the receiving apparatus 10 shown in FIG. This flowchart shows the pop-up display and the post-reproduction process in the advertiser site connection process shown in FIG. 21, and is a process for displaying a pop-up list after the content is reproduced. When Step F18 shown in FIG. 21 is executed, the process proceeds to Step H1.

  In step H1, it is determined whether or not to display a pop-up list after content reproduction. That is, the pop-up display method selection data stored in the setting information storage unit 15d of the receiving device 10 is read, and it is determined whether or not the user is set to display the pop-up list after the content is reproduced. Specifically, it is determined whether or not the lowest digit of the three-digit number of the display method selection 262 corresponding to the content ID 261 of the content to be reproduced is “1”. If the pop-up list is set to be displayed after the content is played, that is, if the number is “1”, the process proceeds to step H2, and if the pop-up list is not set to be displayed after the content is played, that is, the number is If it is “0”, the process ends, and the process returns to the flowchart shown in FIG.

  In step H2, a pop-up list process described later is called. When the pop-up list process is called, information indicating that the list display mode is display after reproduction is called as input information. When the pop-up list process ends, the process ends and the process returns to the flowchart shown in FIG.

  FIG. 26 is a pop-up list process flowchart processed by the receiving apparatus 10 shown in FIG. This flowchart is called from the pre-reproduction start process shown in FIG. 24, the post-reproduction process shown in FIG. 25, and the reproduction user operation process shown in FIG. When called, information indicating whether the list display mode is display before reproduction, display during reproduction, or display after reproduction is received as input information. When Step G2 shown in FIG. 24, Step H2 shown in FIG. 25, or Step L3 shown in FIG. 28 is executed, the process proceeds to Step J1.

  Step J1 branches according to the list display mode. In other words, depending on the list display mode received as input information, the display branches to a display before reproduction, a display during reproduction, or a display after reproduction. If the list display mode is display before reproduction, the process proceeds to step J2. If the list display mode is display after reproduction, the process proceeds to step J3. If the list display mode is display during reproduction, the process proceeds to step J4. .

  In step J2, the search mode is set to “all”, the display mode is set to “before playback”, and the elapsed time is set to “00:00”, and the process proceeds to step J5. In step J3, the search mode is set to “all”, the display mode is set to “after playback”, and the elapsed time is set to “00:00”, and the process proceeds to step J5. In step J4, the search mode is set to “already displayed”, the display mode is set to “playing”, and the elapsed time is set to “elapsed time from the start of the content to the present”, that is, the elapsed time from the beginning of the content to the current time. Proceed to step J5. The search mode, display mode, elapsed time, and content ID are set, that is, stored in a memory such as the work memory 14 and passed as input information. In step J5, a pop-up list display process is performed. In the pop-up list display process, a pop-up list screen is displayed. The pop-up list display process will be described in detail with reference to the flowchart shown in FIG.

  In step J6, input of the remote control key is waited and branching by the remote control key is performed. That is, it waits for the user to input with the keys of the remote controller 100 on the pop-up list screen displayed at step J5, and when a key is input, the input key is branched. If the input key is the cursor key 104, the process proceeds to step J7. If the input key is the enter key 103, the process proceeds to step J8. If the input key is the return key 106, the process proceeds to step J10. If the input key is another key, that is, a key other than the cursor key 104, the enter key 103, and the return key 106, the process proceeds to step J11. In step J7, the selected display icon is changed, and the process returns to step J6. That is, the selected display icon is changed to another display icon designated by the cursor key 104, the other display icon is selected, and the process returns to step J6.

  In step J8, the related web page is received and displayed. That is, the Web browser stored in the program storage unit 15a in the nonvolatile memory 15 is started, and the display icon selected at that time in the popup list screen displayed in Step J5, that is, popup popup data. Information, such as a web page, is acquired from the URL indicated by the jump destination URL 214 and displayed on the web browser. In step J9, it is determined whether or not the Web browser has ended. If the web browser is terminated, it is terminated and the caller is returned. If the Web browser has not ended, the process returns to step J9 after waiting for a short time, for example, 100 milliseconds, and waits for the Web browser to end.

  In step J10, the screen, that is, the pop-up list screen displayed in step J5 is deleted, and the process ends and returns to the caller. In step J11, the operation of other keys that are not input, that is, any of the cursor key 104, the enter key 103, and the return key 106 is simply ignored, and the process returns to step J6.

  FIG. 27 is a flowchart of a pop-up list display process processed by the receiving apparatus 10 shown in FIG. This flowchart is a flowchart called from the pop-up list process shown in FIG. 26, and displays the pop-up list screen, for example, the pop-up advertisement list screen 400 shown in FIG. When the pop-up list display process is called, the search mode, display mode, elapsed time, and content ID are received as input information. When Step J5 shown in FIG. 26 is executed, the process proceeds to Step K1.

  In step K1, all the pop-up data stored in the pop-up data storage unit 15b in the non-volatile memory 15 are sorted by the genre 216 of each pop-up data, and the sorted result is stored, that is, stored in the work memory 14. In step K2, the pop-up data is read one by one. That is, the pop-up data is read one by one in order from the top of the sorted pop-up data held in the work memory 14.

  In step K3, it is determined whether or not the end is reached. That is, it is determined whether or not there is no data to be read from the sorted pop-up data held in the work memory 14 and the end of the data has been reached. If it is an end, the process ends and returns to the caller. If not, the process proceeds to Step K4. In step K4, the genre name is displayed if the genre changes or if it is the first one. In other words, if the read pop-up data is the first item in which the genre has changed or the first item in all cases, the genre name is first displayed on the pop-up list screen.

  In step K5, it is determined whether or not to display in a designated display mode. That is, the display method selection 262 of the pop-up display method selection data stored in the setting information storage unit 15d is allowed to display the pop-up list in the display mode specified by the input information before reproduction, after reproduction, and during reproduction. It is determined whether the pop-up data display mode 205 read in step K2 permits the pop-up data to be displayed. When the display is not performed in the designated display mode, that is, when the display method selection 262 of the pop-up display method selection data or the display mode 205 of the pop-up data does not permit the display, the process returns to step K2 to read the next pop-up data. When displaying in the designated display mode, that is, when both the display method selection 262 for pop-up display method selection data and the display mode 205 for pop-up data permit display, the process proceeds to step K6.

  In step K6, it is determined whether or not the search mode is “already displayed”. That is, it is determined whether the search mode designated by the input information is “already displayed”. If the search mode is not “already displayed”, the total number is to be displayed, and the process proceeds to step K8. If the search mode is “already displayed”, the process proceeds to step K7. In step K7, it is determined whether or not the display is already performed at the designated elapsed time. That is, the start time indicated by the start time 206 of the pop-up data of the target pop-up, that is, the time represented by the elapsed time from the start of the content playback, than the elapsed time specified by the input information, Whether the target popup is an already-displayed popup is determined based on whether it is small. If it is not already displayed, the pop-up is not displayed, so the process returns to step K2, and if already displayed, the process proceeds to step K8. In step K8, pop-up information is displayed on the screen. That is, since the target popup is a popup to be displayed in the list, it is displayed on the screen. In this case, for example, display icons are arranged on the screen as a pop-up.

  FIG. 28 is a flowchart of a user operation process during reproduction that is performed by the receiving device 10 illustrated in FIG. This flowchart is called from the pop-up display and advertiser site connection process shown in FIG. 21, and is a process for displaying a pop-up list during content reproduction. When Step F6 or Step F16 shown in FIG. 21 is executed, the process proceeds to Step L1.

  In step L1, branching is performed using keys. That is, it branches by the key which the user input with remote control 100. If the input key is the enter key 103, the process proceeds to step L2, and if the input key is another key, that is, a key other than the enter key 103, the process ends and returns to the caller. In step L2, playback is paused and the screen configuration is changed. That is, the content being reproduced is paused, and the screen configuration is changed if necessary. In step L3, a pop-up list display process is called. When the pop-up list process is called, information indicating that the list display mode is display during playback is called as input information. In step L4, the reproduction of the content is resumed, terminated, and the process returns to the caller.

  As described above, the receiving device 10 that is an advertisement display device acquires advertisement information of content such as pop-up data from the service server 20 that is an advertisement providing device, and when the content is output, the advertisement information acquired from the advertisement providing device indicates. An advertisement, for example, a pop-up list is displayed for a predetermined period, and when an advertisement is selected from the displayed advertisement list, detailed information on the selected advertisement is acquired from the advertiser server 30 which is an information providing device. Since the acquired detailed information is displayed asynchronously with the output content, an advertisement related to the content, for example, a popup list is displayed for a predetermined period, and the popup detailed information selected from the displayed list is displayed. Can be displayed. Therefore, the user can select a popup for which detailed information about the advertisement is to be viewed from a list of popups related to the content.

  Furthermore, request information including content ID information for identifying the content, for example, a content purchase request is transmitted, and pop-up information representing pop-up data that is returned from the service server 20 that is an advertisement providing apparatus in response to the request information, that is, pop-up data Is received, the received pop-up information is stored in the non-volatile memory 15 as the storage means, and when outputting the content, a list of pop-ups indicated by the pop-up information stored in the storage means is displayed for a predetermined period. Further, when a pop-up is selected from the displayed pop-up list by selecting means such as the remote controller 100, the detailed information of the selected pop-up is indicated by link destination information included in the pop-up information of the selected pop-up, for example, jump destination URL 214. Since the acquired detailed information is displayed asynchronously with the output content, the list of popups related to the content is displayed for a predetermined period, and the popup selected from the displayed list is displayed. Detailed information can be displayed. Therefore, the user can select a popup for which detailed information about the advertisement is to be viewed from a list of popups related to the content.

  Furthermore, among the period before output of content, that is, before playback, during output, that is, during playback, and after output, that is, after playback, a period in which a list of pop-ups related to the content is to be displayed is indicated for each content. Pop-up list display period information, for example, pop-up display method selection data is stored in the setting information storage unit 15d in the non-volatile memory 15 as the storage means, and a predetermined period for displaying the pop-up list is stored in the storage means. Since it is the period indicated by the popup list display period information, the popup list can be displayed for each content in the period selected from the period before output, the period during output, and the period after output. it can. Therefore, the user can select the period for displaying the pop-up list according to the content.

  Furthermore, the pop-up information, that is, the pop-up data, is a pop-up display period that represents a period in which the pop-up should be displayed among the period before output of the content related to the pop-up indicated by the pop-up information, the period during output, and the period after output. When displaying a pop-up list in the period indicated by the pop-up list display period information, including information such as the display mode 205, the period indicated by the pop-up display period information includes the period including the time point when the pop-up list is displayed. Since the pop-up list indicated by the pop-up information is displayed, the pop-up display period information pop-up that does not include the period including the time point when the pop-up list is displayed can be excluded from the pop-up list. Therefore, for example, in the service server 20 which is an advertisement providing device that transmits pop-up information, whether or not the pop-up may be included in the pop-up list and displayed may be set for each pop-up according to the period for displaying the pop-up list. it can.

  Furthermore, since the pop-up list is displayed at the time point instructed by the list display instruction means, for example, the remote controller 100, during the content output period, the pop-up list can be displayed at any timing during the content output period. . Therefore, the user can view the pop-up list at a timing that does not hinder viewing of the content.

  Further, the pop-up information, that is, the pop-up data includes pop-up display time information indicating a point in time when the pop-up is displayed during the content output, for example, the start time 206. When displaying the pop-up list during the content output time, the pop-up display time information Since the pop-up list indicated by the pop-up information including the pop-up display time information that is earlier than the time point indicated by the list display instruction means is displayed, the time point indicated by the pop-up display time information, that is, the pop-up display schedule It is possible to display a list of pop-ups at a point in time before the point at which the pop-up list is displayed. Therefore, it is possible to display a pop-up list that does not include pop-ups whose scheduled display time has not elapsed.

  Furthermore, the pop-up information, that is, the pop-up indicated by the pop-up data, is displayed and displayed superimposed on the content at the time indicated by the pop-up display position information such as the position indicated by the pop-up coordinates 209 and the pop-up display time information such as the start time 206. Is specified by the specifying means, for example, the remote controller 100, the detailed information of the specified popup is received from the link destination information included in the popup information of the popup, for example, the link destination indicated by the jump destination URL 214, and the received detailed information is Since it is displayed, the detailed information of the pop-up can be displayed from the pop-up displayed in synchronization with the content. Therefore, the detailed information can be displayed not only from the pop-up list but also from the pop-up displayed in synchronization with the content.

  FIG. 29 shows an example of the structure of bookmark data stored in the setting information storage unit 15d shown in FIG. The bookmark data is information related to a pop-up that is designated or selected by an operation of the remote controller 100 and displayed detailed information of the pop-up, that is, the detailed information of the advertisement, among the pop-ups indicated by the pop-up data distributed in association with the content. This is data stored in the setting information storage unit 15d. The pop-up designation by the remote controller 100 is, for example, a user operation performed in step F9 of the flowchart shown in FIG. 21, and the pop-up selection by the remote controller 100 is, for example, a key operation input in step J6 of the flowchart shown in FIG. It is.

  The bookmark data is generated for each pop-up designated or selected by the user by operating the remote controller 100. The bookmark ID 271, the bookmark registration date 272, the content ID 273, the title 274, the erasure period 275, the pop-up ID 276, the advertiser 277, the content 278, and the display are displayed. Each data item includes an icon URL 279, an advertiser URL 280, a jump destination URL 281, an expiration date 282, a genre 283, and an age 284. Since there are usually a plurality of bookmark data, these data are stored in a list format.

  The bookmark ID 271 is a unique identifier assigned to each bookmark stored in the setting information storage unit 15d, and is represented by a 5-digit decimal number in the example shown in FIG. The bookmark registration date 272 is information indicating the date when the bookmark data is registered in the setting information storage unit 15d, and the date is the date when the user performed the registration operation.

  The content ID 273 is a number that uniquely identifies the content. The title 274 is the title name of the content. The deletion deadline 275 is the content viewing deadline when purchased at this time. The title 274 and the deletion deadline 275 are information obtained from the title 222 and the deletion deadline 225 included in the content-attached data of the content indicated by the content ID 273, respectively. The content ID 273 is information obtained from the content ID 202 included in the pop-up popup data indicated by the pop-up ID 276.

  The pop-up ID 276 is an ID for uniquely identifying the product indicated by the pop-up. If the product is the same product, the same ID is assigned even if other data items have different values. The advertiser 277 is the name of the advertiser of the pop-up data. The content 278 represents the content of the product indicated by the pop-up. The display icon URL 279 indicates a URL on the Internet for acquiring an icon to be displayed at the time of pop-up. The advertiser URL 280 indicates a representative URL of the advertiser's website. The jump destination URL 281 indicates a URL for acquiring contents to be displayed by the Web browser, for example, when the user operates the remote controller 100 in response to a pop-up. The expiration date 282 represents the expiration date of the pop-up data. When the expiration date has passed, the expiration date 282 can be used such as not displaying the popup. The genre 283 represents the genre of the product indicated by the pop-up data. The age 284 indicates the target age for advertising the product indicated by the pop-up data. The genre 283 and the age 284 have items that match the setting contents of the receiving device 10, and can be used for control such as not performing pop-up if they do not match the conditions.

  The pop-up ID 276 is a pop-up ID of a pop-up designated or selected by the user by operating the remote controller 100, and one bookmark ID is generated for the pop-up. Advertiser 277, content 278, display icon URL 279, advertiser URL 280, jump destination URL 281, expiration date 282, genre 283, and age 284 are respectively the advertiser 203, content 204, and pop-up data included in the pop-up data indicated by the pop-up ID 276. This is information obtained from the display icon URL 212, advertiser URL 213, jump destination URL 214, expiration date 215, genre 216, and age 217.

  FIG. 29 shows bookmark data for two bookmarks, that is, a bookmark with a bookmark ID “00001” and a bookmark ID “00002”. Bookmark registration date 272 of bookmark ID “00001”, content ID 273, title 274, deletion deadline 275, pop-up ID 276, advertiser 277, contents 278, display icon URL 279, advertiser URL 280, jump destination URL 281, expiration date 282, genre 283, And age 284 are “2005/9/1”, “100001”, “Winter Donata”, “2005/9/14”, “20000001”, “SELKO”, “Limited Watch”, “http: /// xxx.yyy / ... "," http: //xxx.yyy / ... "," http: //xxx.yyy / ... "," 2005/12/10 "," decoration ", and" 18 Over the age of ". For bookmark ID “00002”, “2005/9/7”, “100002”, “Reharpotter”, “2005/9/8”, “20000002”, “Hayakawa Shoten”, “Original Book”, “http” ": //Aaa.bbb / ...", "http: //aaa.bbb / ...", "http: //aaa.bbb / ...", "2006/3/31", "books", and “10 years old or older”.

  FIG. 30 shows an example of a function menu 610 displayed on the display panel 17 shown in FIG. The function menu 610 is a menu that collectively displays auxiliary functions that can be used by the receiving apparatus 10. The function menu 610 is displayed by, for example, pressing the function key 105 of the remote controller 100 on the pop-up list screen, that is, the pop-up advertisement list screen 400, or on a screen on which detailed information about the pop-up is displayed by specifying the pop-up during content playback Is done.

  In the function menu 610 shown in FIG. 30, items of bookmark display, bookmark registration, and search are displayed. Each detail screen is displayed by selecting with the cursor key 104 and the enter key 103 of the remote controller 100.

  FIG. 31 shows an example of the bookmark registration screen 620 displayed on the display panel 17 shown in FIG. The bookmark registration screen 620 is a screen for registering a popup designated or selected by the remote controller 100 as a bookmark. This is displayed when bookmark registration is selected in the function menu shown in FIG.

  In the bookmark registration screen 620, the screen title “bookmark registration” is displayed on the upper side of the screen, and the guidance message “Register the selected pop-up information to the bookmark” is displayed on the lower side, a display icon, and the remote control 100. Alternatively, items such as a title, an advertiser, and contents of content related to the selected popup, and an OK button 621 are displayed.

  When the OK button 621 is pressed, the input content is confirmed, bookmark data is generated for the popup to be processed, and the generated bookmark data is additionally stored in the setting information storage unit 15d. The OK button 621 can be pressed by operating the enter key 103 of the remote controller 100 while being selected by the focus 622.

  In FIG. 31, “Winter Donata”, “SELKO”, and “Limited Watch” are displayed in the title, advertiser, and content items, respectively.

  FIG. 32 shows an example of the bookmark list screen 630 displayed on the display panel 17 shown in FIG. The bookmark list screen 630 is a screen for displaying a list of bookmarks specified or selected by the remote controller 100 and registered, that is, stored in the setting information storage unit 15d. On this screen, the bookmarks registered in the bookmark data are listed, and the pop-up details associated with the bookmark selected from the bookmark list are displayed by launching the Web browser. Contents can be changed and deleted. The bookmark list screen 630 is displayed when bookmark display is selected in the function menu shown in FIG.

  In the bookmark list screen 630, the title “bookmark” of the screen is shown on the upper side of the screen, and the labels of items such as icons, titles, registration, advertisers, contents, and remarks are shown in a row on the lower side. The bookmark data corresponding to each popup is displayed in list form below.

  When the pop-up data is acquired from the service server 20, the icon is acquired from the location described in the display icon URL 212 included in the pop-up data at the same time, and the bookmark is selected from the icon data stored in the pop-up data storage unit 15b. This is a display icon indicated by icon data obtained by searching the corresponding data using the data display icon URL 279 as a key. The title is the title of the content related to the popup indicated by the bookmark, the registration date is the date when the bookmark was registered, the advertiser is the advertiser providing detailed information about the advertisement, and the content is the product content, Both are displayed with reference to bookmark data. The remarks are information displayed with reference to other information of the bookmark data. For example, in this example, it is indicated that the expiration date has expired. In addition to the above, the genre, age restriction, or content expiration date display may be displayed in the remarks.

  In FIG. 32, items such as title, registration, advertiser, contents, and remarks are shown for two icons. The registration, advertiser, content, and remarks for the title “Winter Donata” are “2005/9/1”, “SELKO”, “Limited Watch”, and “Expired”, respectively. The registration, advertiser, and content for the title “Reharpotter” are “2005/9/7”, “Hayakawa Shoten”, and “Original Book”, respectively, and the remarks are blank.

  FIG. 33 is a bookmark registration process flowchart processed by the receiving apparatus 10 shown in FIG. This flowchart is a flowchart for performing processing for registering a bookmark. The program storage unit 15a shown in FIG. 2 further stores a bookmark processing program for registering and displaying bookmarks, and the bookmark registration processing is executed by the bookmark processing program.

  When the item of bookmark registration is selected on the function menu 610 shown in FIG. 30, the process proceeds to step M1. This function menu 610 is a function menu that is displayed when the function key 105 of the remote controller 100 is pressed on a pop-up list screen or a screen on which detailed information about the pop-up is displayed by specifying a pop-up during content playback. is there. The pop-up ID of the pop-up selected when the function key 105 is pressed, or the pop-up ID for which detailed information is displayed, that is, the pop-up ID for the pop-up designated during content playback, is given to the bookmark registration process. .

  In step M1, a record with a specified popup ID is searched from the popup data. That is, the pop-up data stored in the pop-up data storage unit 15b in the non-volatile memory 15 is searched from the top, and a record having the specified pop-up ID, that is, the pop-up ID received as input information is searched. If there is a record with the specified pop-up ID, the process proceeds to step M2, and if there is no record with the specified pop-up ID, the process ends. The record is a minimum constituent unit of pop-up data, content-attached data, or bookmark data. For example, the record of pop-up data includes data related to one pop-up.

  In step M2, information on the content ID 202, the display icon URL 212, the advertiser 203, the content 204, and the expiration date 215 is acquired from the pop-up data record found in step M1. In Step M3, the content ID record obtained in Step M2 is searched from the content-attached data. That is, the content-attached data is searched from the top, and the record having the content ID acquired in step M2 is searched. If there is a record having the content ID acquired in step M2, the process proceeds to step M4. If there is no record having the content ID acquired in step M2, the process is terminated. The record of content-attached data consists of data attached to one content.

  In step M4, a title is acquired. That is, the information of the title 222 is acquired from the content-attached data record found in step M3. In step M5, the pop-up data storage unit 15 is searched using the display icon URL as a key to acquire an image. That is, when the pop-up data is obtained from the service server 20, the icon data obtained from the location described in the display icon URL 212 included in the pop-up data and stored in the pop-up data storage unit 15b is searched for in step M1. Icon data, that is, an icon image, is acquired using the display icon URL 212 acquired from the pop-up data record as a key.

  In step M6, a screen is displayed. That is, the bookmark registration screen 620 shown in FIG. 31 is displayed based on these pieces of information, that is, the information acquired in steps M2, M4, and M5. In step M7, key input is waited and branching by key is performed. That is, it waits for the user to input a key on the remote controller 100, and when a key is input, the process branches according to the input key. If the input key is the enter key 103, the process proceeds to step M8. If the input key is the return key 106, the process proceeds to step M10, and the input key is the other key, that is, the enter key 103 and the return key 106. If it is a key other than, proceed to Step M11.

  In step M8, a new record of bookmark data is generated and added from the obtained information. That is, the information acquired in step M2, step M4, and step M5 and presented or displayed in step M6 is added as a new record to the bookmark data and stored in the setting information storage unit 15d. In step M9, the screen is erased and the process is terminated. Also in step M10, the screen is erased and the process is terminated. In step M11, the input operation of other keys is ignored, and the process returns to step M7 to wait for key input again.

  FIG. 34 is a flowchart of the bookmark list process processed by the receiving apparatus 10 shown in FIG. This flowchart is a flowchart for displaying the bookmark list screen 630 shown in FIG. 32, displaying detailed information of a popup indicated by the bookmark selected on the displayed screen, and deleting and changing bookmark data. . The bookmark list process is executed by a bookmark processing program stored in the program storage unit 15a. When the bookmark display item is selected in the function menu 610 shown in FIG. 30, the process proceeds to step N1. This function menu 610 is a function menu displayed when the function key 105 of the remote controller 100 is pressed on the content list screen 500 shown in FIG. 14, for example.

  In step N1, the screen title and the label of each column are displayed. That is, on the bookmark list screen 630, the title of the screen, for example, a character string of “bookmark”, and the label of each item to be displayed below the title of the screen, for example, “icon”, “title”, “registration”, “advertiser” , “Content”, “Remarks” and other character strings are displayed. In Step N2, one record is acquired from the bookmark data. That is, one record is acquired from the bookmark data stored, that is, stored in the setting information storage unit 15d. The record of bookmark data consists of data related to the bookmark for one popup. If there is a record, that is, if the record can be acquired, the process proceeds to step N2, and if it is the end, that is, if the record cannot be acquired, the process proceeds to step N5.

  In step N3, an icon image corresponding to the record display icon URL is displayed at a predetermined position on the screen. That is, the icon image corresponding to the display icon URL 279 in the record acquired in step N2 is read from the pop-up data storage unit 15b and displayed at a predetermined position on the screen. In step N4, the title, bookmark registration date, advertiser, content, and expiration date information are presented from the record at a predetermined position on the screen. That is, information based on the title 274, bookmark registration date 272, advertiser 277, contents 278 information in the record of the bookmark data acquired in step N2, and the expiration date 282 is displayed at a predetermined position on the screen. Returning to step N2, the next record is obtained.

  In step N5, key input is waited for and branching by the key is performed. That is, it waits for the user to input a key on the remote controller 100, and when a key is input, the process branches by the input key. If the input key is the up / down cursor key 104, the process proceeds to step N6. If the input key is the enter key 103, the process proceeds to step N7. If the input key is the return key 106, the process proceeds to step N9. If the input key is a key other than the other keys, that is, the up / down cursor key 104, the enter key 103, and the return key 106, the process proceeds to Step N10.

  In step N6, the focus is moved. That is, the focus 631 on the screen is moved in the direction of the cursor key 104, the process returns to Step N5, and again waits for key input. In step N7, a bookmark operation selection process described later is called. That is, the operation selection process is executed for the bookmark data that is in focus 631. In step N8, the screen is erased and the process is terminated. Also in step N9, the screen is erased and the process is terminated. In step N10, the operation of other input keys is ignored, the process returns to step N5, and again waits for key input.

  FIG. 35 shows an example of the bookmark operation selection screen 640 displayed on the display panel 17 shown in FIG. The bookmark operation selection screen 640 is a screen that is displayed when the enter key 103 is pressed on the bookmark list screen 630, and what kind of processing is performed on the bookmark data selected by the focus 631 at that time. It is a screen for selecting.

  In the bookmark operation selection screen 640, the screen title “bookmark operation” is displayed on the upper side of the screen, and a change button 641, a delete button 642, and a display button 643 are displayed on the lower side thereof, and the focus 644 is for these buttons. It hits one of the buttons. The process corresponding to the button that is in focus 644 when the enter key 103 is pressed is executed for the bookmark data that was selected by the focus 631 on the bookmark list screen 630 when the enter key 103 was pressed.

  The change button 641 is a button for displaying a screen for changing the contents of each item of the bookmark data selected on the bookmark list screen 630. The contents of the screen and the change process are omitted because they are not directly related to the present invention. The delete button 642 is a button for deleting the bookmark data. That is, when the delete button 642 is operated, the bookmark data is deleted from the setting information storage unit 15d, and at the same time, the icon image corresponding to the bookmark data is also deleted from the nonvolatile memory 15. The display button 643 is a button for starting the web browser and displaying information of the jump destination URL referred to by the pop-up data. That is, information is acquired from the URL indicated by the jump destination URL 281 of the bookmark data selected on the bookmark list screen 630 and displayed.

  FIG. 36 is a flowchart of a bookmark operation selection process performed by the receiving apparatus 10 shown in FIG. This flowchart is called from the bookmark list process shown in FIG. 34, and performs processing such as displaying detailed information of a popup indicated by the bookmark selected on the bookmark list screen 630, and deleting and changing bookmark data. When step N7 of the flowchart shown in FIG. 34 is executed, the process proceeds to step O1.

  In step O1, the screen title and each button are displayed. That is, a title, for example, a character string “bookmark operation”, a change button 641, a delete button 642, and a display button 643 are displayed on the bookmark operation selection screen 640. In step O2, the focus 644 is applied to the display button 643. In step O3, key input is waited and branching by key is performed. That is, it waits for the user to input a key on the remote controller 100, and when a key is input, the process branches according to the input key. If the input key is the left / right cursor key 104, the process proceeds to step O4. If the input key is the enter key 103, the process proceeds to step O5. If the input key is the return key 106, the process proceeds to step O6. If the input key is a key other than the other keys, that is, the right / left cursor key 104, the enter key 103, and the return key 106, the process proceeds to Step O7.

  In step O4, the focus is moved. That is, the focus 644 on the screen is moved in the direction of the cursor key 104, the process returns to step O3, and again waits for key input. In step O5, branching is performed using the selected button. That is, of the change button 641, the delete button 642, and the display button 643, when the enter key 103 is input, the button selected by the focus 644 is branched. If the selected button is the display button 643, the process proceeds to step O8. If the selected button is the delete button 642, the process proceeds to step O11. If the selected button is the change button 641, the process proceeds to step O8. Proceed to O12. In step O6, the screen is deleted, the process is terminated, and the process returns to the caller. In step O7, the operation of other input keys is ignored, the process returns to step O3, and again waits for key input.

  In step O8, the related web page is received and displayed. That is, the Web browser is started, a Web page is received from the URL indicated by the jump destination URL 281 of the record of the bookmark data, and the received Web page is displayed. In step O9, it is determined whether or not the Web browser has ended. If the Web browser has ended, the process proceeds to Step O10. If the Web browser has not ended, the process returns to Step O9 and waits for the Web browser to end. In step O10, the screen is deleted, and the process ends and returns to the caller.

In step O11, the record of the bookmark data is deleted, the related display icon image is deleted, and the process proceeds to step O10. That is, the record is deleted from the bookmark data stored in the setting information storage unit 15d, and the icon image corresponding to the display icon URL 279 of the deleted record is deleted from the nonvolatile memory 15, and the process goes to Step O10. move on. In step O12, a screen for changing each item of the record of the bookmark data is displayed to accept the change, and the process proceeds to step O10. That is, a screen for changing each item of the record stored in the setting information storage unit 15d is displayed, the change operation of the user is accepted, the bookmark data of the record is rewritten, and the process proceeds to Step O10.

  As described above, history information, that is, bookmark data relating to the popup specified by the specifying means such as the remote controller 100 and the popup selected by the selecting means such as the remote controller 100 is stored in the history storage means such as the setting information storage unit 15d, and the history storage is performed. A list of pop-ups indicated by the history information stored in the means is displayed asynchronously with the content. Further, when a pop-up is selected from the displayed pop-up list by the selecting means, the detailed information of the selected pop-up is received from the link destination information included in the history information of the pop-up, for example, the link destination indicated by the jump destination URL 281. Since the received detailed information is displayed, it is possible to display a list of popups once designated or selected asynchronously with the content, and display detailed information of the popups selected from the displayed popup list. Therefore, independent of the content, for example, even after the expiration date of the content expires, it is possible to view the detailed information of the popup to be viewed again by selecting from the list of popups referred to in the past.

  The advertisement providing method according to another embodiment of the present invention is shown by the flowcharts shown in FIGS. 7, 8, 19 to 21, 24 to 28, 33, 34, and 36.

  In this way, first, the advertisement information of the content is acquired from the service server 20 which is an advertisement providing device that transmits advertisement information corresponding to the content, for example, pop-up data, and the content is sent to the receiving device 10 that is the advertisement display device. When outputting, a list of advertisements indicated by the advertisement information acquired from the advertisement providing apparatus is displayed on the advertisement display apparatus for a predetermined period. Next, when an advertisement is selected from the displayed advertisement list, the selected advertisement is displayed. The detailed information is acquired from the advertiser server 30 which is an information providing device that transmits the detailed information, and the acquired detailed information is displayed on the advertisement display device asynchronously with the output content. Displays a pop-up list for a predetermined period, and displays detailed information about the pop-up selected from the displayed list Door can be. Therefore, the user can select a popup for which detailed information about the advertisement is to be viewed from a list of popups related to the content.

  A program according to still another embodiment of the present invention is a program including a reception program, a pop-up display program, and a bookmark processing program stored in the program storage unit 15a of the nonvolatile memory 15, and the CPU 12 of the reception device 10 It is a program executed by. The reception program stored in the program storage unit 15a is a program for executing the flowcharts shown in FIG. 7 and FIG. 19, the pop-up display program is a program for executing the flowcharts shown in FIG. 21 and FIG. The processing program is a program that executes the flowcharts shown in FIGS. 33, 34, and 36.

  In the receiving device 10 described above, the program is stored in the non-volatile memory 15. However, the program may be recorded on a removable recording medium and read from the recording medium into the non-volatile memory 15. Alternatively, it may be stored in a storage device of another server connected to the network and read from the storage device via the network. Alternatively, a program recorded on a recording medium or a storage device may be loaded on a general-purpose computer and functioned by the general-purpose computer.

  Thus, it can provide as a program for functioning a computer as each means of receiving device 10 which is an advertising display device mentioned above.

1 is a block diagram of an advertisement providing system 1 that is an embodiment of the present invention. It is a block diagram of the receiver 10 shown in FIG. FIG. 3 is an external view of a remote controller 100 of the receiving device 10 illustrated in FIG. 2. An example of a structure diagram of pop-up data distributed from the service server 20 shown in FIG. 1 is shown. An example of a structure diagram of content-attached data distributed from the service server 20 shown in FIG. 1 is shown. An example of a structure diagram of content management data managed by the service server 20 shown in FIG. 1 is shown. It is a pop-up data acquisition flowchart which the receiver 10 shown in FIG. 2 processes. It is a pop-up data transmission flowchart which the service server 20 shown in FIG. 1 processes. FIG. 4 is a flowchart of pop-up display and advertiser site connection processed by the receiving apparatus 10 shown in FIG. 2. The example of the pop-up display screen in case the pop-up displayed on the display panel 17 shown in FIG. 2 is one is shown. The example of the pop-up display screen in case the pop-up displayed on the display panel 17 shown in FIG. 2 is plural is shown. An example of the pop-up advertisement list screen 400 displayed on the display panel 17 shown in FIG. 2 is shown. An example of a pop-up display timing is shown. An example of the content list screen 500 displayed on the display panel 17 shown in FIG. 2 is shown. An example of the purchase confirmation screen 510 displayed on the display panel 17 shown in FIG. 2 is shown. An example of the setting screen 520 displayed on the display panel 17 shown in FIG. An example of the card information setting screen 530 displayed on the display panel 17 shown in FIG. An example of the network setting screen 540 displayed on the display panel 17 shown in FIG. It is another pop-up data acquisition flowchart which the receiver 10 shown in FIG. 2 processes. It is another pop-up data transmission flowchart which the service server 20 shown in FIG. 1 processes.

FIG. 4 is another pop-up display and advertiser site connection flowchart processed by the receiving device 10 shown in FIG. 2. FIG. An example of the pop-up display method selection screen 600 displayed on the display panel 17 shown in FIG. 2 is shown. 3 shows an example of a structure diagram of pop-up display method selection data stored in the setting information storage unit 15d shown in FIG. FIG. 3 is a flowchart of a pre-reproduction process that is performed by the receiving device 10 illustrated in FIG. 2. FIG. FIG. 4 is a flowchart illustrating a post-reproduction process performed by the receiving apparatus 10 illustrated in FIG. 2. FIG. It is a pop-up list process flowchart which the receiver 10 shown in FIG. 2 processes. 3 is a flowchart of a pop-up list display process processed by the receiving apparatus 10 shown in FIG. FIG. 3 is a flowchart of a user operation process during reproduction that is performed by the receiving device 10 illustrated in FIG. 2. FIG. 3 shows an example of a structure diagram of bookmark data stored in a setting information storage unit 15d shown in FIG. An example of the function menu 610 displayed on the display panel 17 shown in FIG. An example of the bookmark registration screen 620 displayed on the display panel 17 shown in FIG. An example of the bookmark list screen 630 displayed on the display panel 17 shown in FIG. It is a bookmark registration process flowchart which the receiver 10 shown in FIG. 2 processes. 3 is a bookmark list processing flowchart processed by the receiving device 10 shown in FIG. 2. An example of the bookmark operation selection screen 640 displayed on the display panel 17 shown in FIG. 2 is shown. It is a bookmark operation selection process flowchart which the receiver 10 shown in FIG. 2 processes.

Explanation of symbols

1 Advertisement Providing System 10 Receiving Device 11 Network Interface 12 CPU
13 Video interface 14 Work memory 15 Non-volatile memory 16 Remote control receiver 17 Display panel 20 Service server 30 Advertiser server 40 Credit server 50 Internet 100 Remote control

Claims (5)

Transmission means for transmitting request information including content ID information for identifying content through a network;
Pop-up information representing a pop-up returned in response to the request information sent by the sending means, and a link destination for requesting the pop-up display time information indicating the point in time when the pop-up is displayed during content output and the detailed information of the pop-up Receiving means for receiving pop-up information including link destination information representing
Storage means for storing pop-up information received by the receiving means;
Content output means for outputting content;
A list display instruction means for instructing display of a pop-up list;
When displaying the pop-up list during the content output period by the content output means, the time point indicated by the pop-up display time information among the pop-ups indicated by the pop-up information stored in the storage means is indicated by the list display instruction means. Display means for displaying a list of pop-ups indicated by the pop-up information including the pop-up display time information that is a point in time prior to the point in time,
Selecting means for selecting a popup from the popup list displayed by the display means;
When the pop-up is selected by the selecting means, the transmitting means transmits the detailed request information for requesting the detailed information of the selected pop-up to the link destination indicated by the link destination information included in the pop-up information of the selected pop-up through the network. And
The receiving means receives the detailed information returned in response to the detailed request information transmitted by the transmitting means,
The display means displays the detailed information received by the receiving means asynchronously with the content output by the content output means. The pop-up information further includes pop-up display position information representing a position where the pop-up is displayed in a screen for outputting content,
And further includes a specifying means for specifying pop-up information,
The display means displays the pop-up indicated by the pop-up information stored in the storage means on the content output by the content output means at the time indicated by the pop-up display position information of the pop-up and the pop-up display time information. Superimposed and displayed,
When the pop-up displayed by the display means is specified by the specifying means, the transmission means displays the detailed request information requesting the detailed information of the specified pop-up, and the link destination information included in the pop-up information of the specified pop-up Sent over the network to the link shown,
The receiving means receives detailed information returned in response to the detailed request information transmitted by the transmitting means;
The advertisement display apparatus according to claim 1 , wherein the display means displays the detailed information received by the receiving means asynchronously with the content output by the content output means. A history storage means for storing history information related to the popup designated by the designation means and the popup selected by the selection means;
The display means displays a pop-up list indicated by the history information stored in the history storage means asynchronously with the content output by the content output means,
The transmission means includes, when the pop-up is selected by the selection means from the pop-up list displayed by the display means, the detailed request information for requesting the detailed information of the selected pop-up is included in the pop-up information of the specified pop-up Sent to the link destination indicated by the link destination information
The receiving means receives detailed information returned in response to the detailed request information transmitted by the transmitting means;
The advertisement display apparatus according to claim 2 , wherein the display means displays the detailed information received by the receiving means asynchronously with the content output by the content output means. An advertisement providing method executed by an advertisement display device including display means and storage means,
This is pop-up information that represents a pop-up that is sent back in response to the transmitted request information, and includes a point in time when the pop-up is displayed during content output. Pop-up information including the pop-up display time information to be displayed and link destination information representing the link destination requesting the detailed information of the pop-up is received, the received pop-up information is stored in the storage means, and a list of pop-ups is displayed during the period of content output When the display means displays the pop-up display time stored in the storage means, the time point indicated by the pop-up display time information is a time point before the point when the pop-up list display is instructed. Pop-up information including information indicates It displays a list of Ppuappu,
Further, when a popup is selected from the popup list displayed on the display means, the link request information included in the popup information of the selected popup indicates detailed request information for requesting detailed information of the selected popup. An advertisement providing method characterized by receiving detailed information transmitted through a network to a link destination, returning detailed information in response to the transmitted detailed request information, and displaying the received detailed information asynchronously with the output content .   A program for causing a computer to function as each means of the advertisement display device according to claim 1.

Images