TWM456551U - Commodity transaction platform for online real-time video/audio and message communication - Google Patents

Description

Online trading platform for instant audio and video exchange

This creation is about an e-commerce trading platform, especially to provide an e-commerce trading platform with online instant audio and video exchange.

Various e-commerce models such as TV shopping and online shopping have been widely integrated into the daily lives of modern people.

TV shopping programs have rich and vivid audio-visual effects. The audio and video content of the TV commercials is equivalent to the salesman's host vividly explaining the products, as well as star celebrity endorsements, so it is more attractive than the traditional merchandising model. The current TV shopping marketing model, the audio and video program is a one-way introduction to the consumer, usually consumers can not get further information about the product or answer questions, and you must also purchase another Then, the phone can be called to the TV station to make an appointment, and then the financial institution can pay for the purchase of the goods to complete the purchase procedure. Therefore, the commodity trading mode of the TV shopping is not convenient for the consumer.

Online shopping has the advantages of convenient online ordering and payment. However, due to the lack of early network bandwidth, online shopping cannot play rich audio and video programs like TV shopping, even if some shopping websites play audio and video programs. However, due to poor image quality or intermittent audio and video playback, the expected marketing effect could not be achieved.

Today's Internet technology has advanced rapidly, and hardware devices and network bandwidth have become large. With the increase in the size and the maturity of data exchange and interactive technologies on the Internet, there are already high-definition video and audio programs that can be used to play marketing products on shopping websites, as well as online shopping modes that provide instant interaction.

This creation mainly provides a commodity trading platform for online instant video and audio interaction through the Internet. It can provide live broadcast, audio-visual programs with rich and vivid audio-visual products, and provide consumers with audio and video programs. Online Q&A interaction with program host or on-site personnel, as well as ordering and payment of goods; accordingly, consumers can connect to the commodity trading platform through digital terminals such as various computers, smart phones or Internet TVs. Line, shop anywhere, anytime and conveniently.

According to the present creation, the online trading platform for instant audio and video exchange includes: at least one terminal device, a commodity transaction server, and at least one commodity delivery service system.

The terminal device can run a video browser program or an application (APP), and can interact with the commodity transaction server via the network for two-way interaction.

The commodity transaction server comprises: an audio and video playback unit, which can play an online audio and video program (ON LINE), or play a video program that is selected and promoted by the terminal device on the terminal device; in particular, in the audio and video program At least one shortcut icon (icon) in the playback screen frame can be connected to an online instant message exchange unit described later; in particular, at least one shortcut icon (icon) can be connected to the online instant described in the play frame of the video program. Commodity purchase unit. The video playback unit further includes a video library for playing pre-recorded audio and video programs, and the pre-recorded audio programs are audio and video programs promoted by the manufacturer or sold by the seller. An online instant messaging unit that connects to consumers and festivals online on the Internet The host or the relevant personnel on the spot, and conduct an instant question or answer or message exchange; an online instant purchase unit, including a member database, security verification module, commodity transaction application and shopping payment acceptance steps; consumers must log in to the member Obtaining trading rights for ordering and payment of goods; the security verification module can verify the consumer login information and the member database, and provide protection of relevant information during the steps of product order registration and purchase payment receiving , encryption and verification to ensure the safe operation of the commodity trading process.

The commodity delivery service system is connected to the commodity transaction server, which includes at least one commodity supply device; when the consumer completes the aforementioned commodity transaction application, the commodity transaction server transmits a transaction order to the commodity supply device of the specific supplier According to the transaction order, the commodity supply device of the specific supplier delivers the ordered product to the logistics provider and distributes it to the consumer.

This will further clarify other functions and technical features of the present work, which will be implemented by those skilled in the art after reading the description in the text.

10‧‧‧ Terminal devices

20‧‧‧Commodity Trading Server

21‧‧‧Video playback unit

22‧‧‧Online instant messaging unit

23‧‧‧Online instant merchandise purchase unit

22a, 23a‧‧‧ shortcut icon

30‧‧‧Commodity Delivery Service System

31‧‧‧Commodity supply device

Figure 1 is a structural diagram of a commodity trading platform for online audio and video exchange on the creation line; Figure 2 is a schematic diagram of the playback screen of the audio and video program of the creation; and Figure 3 is a commodity transaction for online audio and video exchange on the creation line. The operational flow chart of the platform.

FIG. 1 is an architectural diagram of a commodity trading platform for online instant video and information exchange, which mainly includes a plurality of terminal devices 10, a commodity transaction server 20, and a product delivery service system 30.

The terminal device 10 is a digital electronic device, such as a tablet computer, a smart phone, a desktop computer, a portable computer, a network television, or other various digital electronic devices; the terminal device 10 can run a video browser. Programs (such as Windows® Internet Explorer®, Google® Chrome®) or specific commodity trading platform applications (such as tablet or smart phone APP software), and can be connected to the aforementioned commodity trading server 20 via the Internet. The line performs two-way interaction.

The product transaction server 20 has an audio and video playback unit 21, an online instant message exchange unit 22, and an online instant product purchase unit 23; wherein the video playback unit 21 can play online live broadcast products to promote promotional audio and video programs, and can also play The audio-visual program selected by the terminal device 10 on the line is accepted; ideally, the audio-visual program should have high-definition video, and the production of such products can be referred to the display mode of the TV shopping program, and the SARS program can also be used. A type of merchandising promotion means, for example, a placement marketing method in a television drama program. In addition, the video playback unit 21 may further include a video library to provide pre-recorded audio and video programs, and the pre-recorded audio programs are audio and video programs promoted by the manufacturer or sold by the seller. FIG. 2 is a schematic diagram of a playback screen frame of a video and audio program. The shortcut icons 22a and 23a are respectively connected to the online instant message exchange unit 22 and the online instant purchase unit of the line. twenty three. The online instant messaging unit 22 can connect the terminal device 10 and the commodity transaction server 20 through a network connection, so that the online questioning consumer can conduct an instant question or answer or message exchange with the program host or the relevant personnel on site. The message exchange includes at least one of a text, a sound, or an image. Preferably, the foregoing three are combined. The online instant product purchasing unit 23 is substantially identical to the current online shopping product ordering system, and includes a member database, a security verification module, a commodity transaction application system and a shopping payment receiving system; The user must be logged in as a member to obtain trading rights for ordering and payment of goods. The security verification module can verify the consumer login information and the member database, and carry out the product transaction application system and the payment processing system. Provide protection, encryption and verification of relevant information to ensure the safe operation of the commodity trading process.

The merchandise delivery service system 30 includes at least a merchandise supply device 31 of a specific supplier, which may be a merchandise production factory, a warehouse or display display place; the merchandise delivery service system 30 is connected to the aforementioned merchandise transaction server 20 When the consumer completes the aforementioned commodity transaction application, the commodity transaction server 20 transmits a transaction order to the commodity supply device 31 of the specific supplier, and the commodity supply device 31 of the specific supplier will order the commodity according to the transaction order. Delivered to consumers in person or by the logistics industry.

Figure 3 shows the operation flow chart of the commodity trading platform for online instant audio and video exchange on the creation of this creation. The commodity trading platform can provide rich commodity information and vivid merchandise to promote audio and video programs, so that consumers can understand the characteristics of the products in detail. Commodities produce immersive feelings, just like seeing goods, so that relevant consumers or potential consumers can increase their love and recognition of products, stimulate purchase desires, achieve the purpose of merchandising, and trade through the creation of goods. The platform can greatly reduce the cost of the seller's product sales, display, transportation, warehousing, etc., and greatly simplify the commodity trading process, thus reducing the price of the commodity and directly reducing the price to the consumer, and the consumer can pass the commodity. The trading platform obtains sufficient product information and vividly experiences the immersive feeling of the products. Consumers do not have to spend time and effort to go out to the mall to purchase items, and the purchased goods can be delivered directly to consumers through the logistics distribution network. Transaction costs and the advantages of saving time and effort.

Although the present invention has been fully described with reference to the accompanying drawings and specific embodiments, it should be noted Those skilled in the art will appreciate the various changes and modifications. Such changes and modifications are to be understood as included within the scope of the present invention as defined by the scope of the appended claims.

10‧‧‧ Terminal devices

20‧‧‧Commodity Trading Server

21‧‧‧Video playback unit

22‧‧‧Online instant messaging unit

23‧‧‧Online instant merchandise purchase unit

30‧‧‧Commodity Delivery Service System

31‧‧‧Commodity supply device

Claims (4)

A commodity trading platform for online instant audio and video exchange, comprising: at least one terminal device, which can run a video browser program or a specific commodity trading platform application, and can be bidirectionally connected to a commodity transaction server via a network; Interactive; a commodity transaction server, comprising: an audio-visual playback unit, which can directly broadcast the commercial audio-visual program of the product promotion, or play the audio-visual program of the product selected by the terminal device on the line; in particular, in the audio-visual program At least one shortcut icon (icon) in the playback screen frame can be connected to an online instant message exchange unit described later; in particular, at least one shortcut icon in the playback screen frame of the video program can be linked to an online instant product purchase unit described later. An online instant messaging unit that connects online consumers and program hosts or on-site personnel via online connections, and conducts immediate Q&A or message exchange; an online instant purchase unit with a member database , security verification module, commodity transaction application and purchase payment Subject to the operation steps; the consumer must log in to the member to obtain the transaction authority for ordering and payment of the goods; the security verification module can verify the consumer login information and the member database, and register the goods in the order and the payment of the payment The steps are in progress to provide protection, encryption and verification of relevant information to ensure the safe operation of the commodity transaction process; At least one merchandise delivery service system is connected to the foregoing commodity transaction server, which includes at least one merchandise supply device; when the consumer completes the aforementioned merchandise transaction application, the merchandise transaction server transmits a transaction order to the merchandise supply of the specific supplier The device, the commodity supply device of the specific supplier, according to the transaction order, delivers the ordered goods to the consumer. The commodity trading platform for online instant audio and video exchange as described in claim 1, wherein the terminal device is a tablet computer, a smart phone, a desktop computer, a portable computer or a network television device. One. A commodity trading platform for online instant audio and video exchange, comprising: at least one terminal device, which can run a video browser program or a specific commodity trading platform application, and can be bidirectionally connected to a commodity transaction server via a network; Interactive; a commodity trading server, comprising: an audio-visual playback unit, which can directly broadcast live and commercial promotional audio and video programs, or play the above-mentioned terminal device online selection of products for promotion and promotion of audio and video programs; an online instant messaging unit, Connect with consumers and program hosts or relevant personnel on the Internet via online connection, and conduct instant question-and-answer or message exchange; an online real-time product purchase unit, including a member database, security verification module, and commodity transaction application And the payment of the payment process; the consumer must log in to the member to obtain the transaction authority for ordering and payment of the goods; The security verification module can verify the consumer login information and the member database, and provide protection, encryption and verification of related information during the order of goods order registration and purchase payment, to ensure the safe operation of the commodity transaction process; And at least one merchandise delivery service system, which is connected to the commodity transaction server, which includes at least one merchandise supply device; when the consumer completes the aforementioned merchandise transaction application, the merchandise transaction server transmits a transaction order to the merchandise of the specific supplier. The supply device, the commodity supply device of the specific supplier, according to the transaction order, delivers the ordered goods to the consumer. The commodity trading platform for online instant video and information exchange as described in claim 1 or 3, wherein the video playback unit further comprises a video library for playing pre-recorded audio and video programs, the pre-recorded audio program It is an audio-visual program promoted by a manufacturer or sold by a seller.