TW202013288A - Shopping system and method combined with live broadcast system combining a live broadcast state and an electronic commerce state - Google Patents

Abstract

This invention relates to a shopping system and method combined with a live broadcast system. The present invention is mainly characterized in that a live broadcast state and an electronic commerce state are closely combined into a whole, so that not only can an image be pushed to a screen or interface of each viewing terminal by virtue of shopping guide in a live broadcast process to urge users at the viewing terminals to pay attention, but also the image can be pushed by virtue of shopping guide to facilitate the users to shop. Persons who watch a live broadcast can also be easily switched to users on an electronic commerce trading platform in a state of watching the live broadcast, and a discount coupon pushing program is written into/connected with a commodity recommendation server, so that the users at the viewing terminals are linked with a network device and are provided with incentives to further watch a live broadcast program, and furthermore, a commercial activity is promoted.

Description

Shopping system and method combined with live broadcast system

The present invention relates to business methods and computer software related inventions, especially a shopping system and method combined with a live broadcast system.

The Internet has changed many business models, such as the virtualization of physical stores, the remoteization and electronicization of transaction methods. Merchandisers who sell commodities use the Internet to access endpoints to enter the trading platform to show the content and characteristics of commodities and services, such as various shopping platforms that have been around for a long time. Although the transaction can be concluded more quickly and efficiently. However, after the vigorous rise of electronic transactions or online transactions, many people will also think about this mode of person-to-person communication, lacking the temperature and emotion generated by direct interaction between the two parties in the business transaction process. Therefore, under the framework of hardware, live broadcast software, or social media of handheld electronic devices (such as tablets and mobile phones), some vendors choose to promote products remotely in a live broadcast mode to provide specific on-demand viewers to receive video, The explanation, explanation and promotion of the viewing industry. For example, Taiwan’s new patent M552627, a live broadcast sales system, includes a sales terminal, a live broadcast server, and a user terminal according to its patent specification. The sales terminal has an image capture module and a first transfer module. The first transfer module is electrically connected to the image capture module, wherein the image capture module is used to capture a live sales image, the first transfer module is coupled to a network, and the live server The terminal has a second transfer module and a temporary storage module, the temporary storage module is electrically connected to the second transfer module, the second transfer module is coupled to the network, wherein the live sales video Transmitted through the first transfer module, the network and the second transfer module and stored in the temporary module, the user terminal has a third transfer module and a first display module, the The first display module is electrically connected to the third transmission module, wherein the live sales image stored in the temporary module is transmitted to the third transmission module through the second transmission module, the network, and the third transmission module The first display module, and the first display module displays the live sales images to provide pharmacists with a platform for live sales, and through the live sales system, the previous technology is mainly to provide pharmacists can watch while live broadcasting To the user's questions, to carry out customized commentary or answer, but can jump out of the traditional information advertising sales model, to achieve better marketing results. However, there is no mechanism to urge viewers to facilitate shopping. And M547139 created a live broadcast auction system, which includes at least one processing system, which includes a buyer unit, a seller unit, and a channel management unit; an auction module is an electrically connected processing system, including a live unit, A product shelf unit and a winning judgment unit; a live broadcast management module, which is electrically connected to the auction module, including a permission setting unit and a live broadcast scheduling unit; and an instant payment module, which is an electrically connected processing system , Including a bidding unit, an order confirmation unit and a payment unit. However, there is no mechanism to urge viewers to facilitate shopping. Later, the inventor developed a technology and applied for an invention patent. Application No. 107103132 "Shopping system, method and push program product combined with live broadcast system" mainly combines live broadcast status and e-commerce status into one, except for In the live broadcast process, using the push image to the screen or interface of each viewing end is enough to urge the user of the viewing end to pay attention, and through the push image, the viewing end user can facilitate the shopping mechanism. It also enables viewers to watch live broadcasts to easily switch to platform users of e-commerce transactions while watching live broadcasts. However, based on continuous research and development, the present inventor believes that under the commercial methods, more promotional methods should be used to facilitate commercial implementation.

Based on the aforementioned motives for continuous research and development, the present inventor believes that there should be a shopping system and method incorporating a live broadcast system. It is mainly related to a shopping system combined with a live broadcast system, including a live broadcast terminal for generating a live broadcast image, and a plurality of viewer terminals, which are used for connection registration to a product recommendation server, and the live broadcast terminal is connected to the product recommendation server And the product recommendation server writes/connects a shopping guide push program, which is executed by the processor, so that the user of the live broadcast terminal can connect to a live broadcast state. The network equipment is sent to the plurality of viewers and presents a shopping guide push image, the shopping guide push image is connected to a product ordering platform to present a product order page, and the live broadcast status is based on the live broadcast end A live broadcast platform is presented through the execution of a live broadcast program for selection to generate a live broadcast screen; and the product recommendation server writes/connects a discount coupon push program to enable the user of the viewing end to directly or indirectly link the Under the network equipment, get the discount coupon promotion video on the viewing end. In addition, the commodity recommendation server writes/connects a discount coupon push program to enable users of the viewing end to connect to the network device and obtain discount coupon push images at the viewing end. The present invention mainly integrates the live broadcast state and the e-commerce state into one, except that the shopping guide can be used in the live broadcast process to push the broadcast image to the screen or interface of each viewing end, which is enough to urge the viewing end user to pay attention, and more The shopping guide push-broadcast image enables the viewing end user to facilitate the shopping mechanism. It also allows live viewers to easily switch to platform users of e-commerce transactions while watching live broadcasts, and the product recommendation server writes/connects a discount coupon push program to enable users on the viewing end to connect to the Network equipment has the incentive to watch live programs even further, and promote commercial activities.

The following describes the content, features, and embodiments of the present invention through the cooperation of the drawings, so that your reviewer can have a better understanding of the present invention. Please refer to the first figure, the present invention relates to a shopping system combined with a live broadcast system, including a live broadcast terminal (1) for generating a live broadcast image, and a plurality of viewers (2) (the figure shows only one of the viewers ( 2), the plural viewing terminal (2) is used to log in to a product recommendation server (3), and the live broadcast terminal (1) is connected to the product recommendation server (3). And the product recommendation server (3) Write/connect a shopping guide push program (31), the shopping guide push program (31) is executed by the processor to enable the user of the live broadcast terminal (1) to connect in the live broadcast state A network device (5) and sent to the plural viewers (2) to present a shopping guide push broadcast image (311), the shopping guide push broadcast image (311) is connected to a product ordering platform (4) and Presenting a merchandise ordering page (41) for the users of the plural viewers (2) to order merchandise. The live broadcast status is that the users of the viewer (2) can present a live broadcast platform through the execution of a live broadcast program (61) (62), after selection, a live broadcast screen (63) is generated. This means that the users of each viewer (2) can watch the live broadcast (1) by clicking the live broadcast program (61). Live broadcast screen (63) (including live performances or commentary products of the live broadcaster), and when the live broadcaster is on the live broadcast terminal (1) for a period of time, it thinks that users of each viewer (2) should be reminded that they can order products At this time, the live broadcaster can choose to execute the shopping guide push program (31) on the live broadcast terminal (1), as shown in the second figure, and send the shopping guide push through the network device (5) Broadcast image (311) to the screen or interface of each viewing end (2). The shopping guide push image (311) can be a floating moving sphere or bubble image to present attractive eyes. As shown in the third figure Display, and when the user of each viewer (2) clicks on the shopping guide push video (311), it will link to the product ordering platform (4) and present the product ordering page (41). At this time, the users of each viewing end (2) can use it to order goods. The present invention mainly integrates the live broadcast state and the e-commerce state into one, so that the live broadcaster can easily switch to e-commerce transactions while watching the live broadcast state. Users of the platform, making watching live broadcasts a pre-position and service basis for e-commerce, rather than two tracks in parallel without contact. And the product recommendation server (3) writes/connects a discount coupon push program (8), It is possible to enable the user for the viewing end (2) to directly or indirectly connect to the network device (5) and obtain a discount coupon promotion image (33) at the viewing end (2) to promote the viewing end (2) ) Users, there is an incentive to watch live programs further and promote business activities. Directly refers to the product recommendation server (3) processor runs the discount coupon push program (8) issued, indirectly refers to the product After the recommendation server (3) processor runs the discount coupon push program (8), it prompts other third parties Party issued. After the discount coupon promotion video (33) is provided to the viewing terminal (2), the user of the viewing terminal (2) can click the discount coupon selection interface (42) to communicate with the product ordering platform (4). The connected deduction settlement interface (43) and the final settlement interface (44) are combined to enable the user of the viewing terminal (2) to use the deduction under the selected use state. If the user of the viewing terminal (2) does not choose the discount coupon, then do not click on the discount coupon user interface (42), then use the product ordering platform (4) to directly proceed to the final settlement interface (44) Settlement. As shown in the fifth figure, the discount coupon push broadcast image (33) can also be connected to the live broadcast program (61) for the user to touch the dynamic push broadcast image (33) to the live broadcast program (61) To start. The discount incentive of the discount coupon push image (33) can be provided to prompt the user of the viewing terminal (2) to click to open the live broadcast program (61) and watch the live broadcast. Among them, the discount coupon push program (8) is connected to a database (7), and the database (7) has a set condition for sending, which is compared with the user's initial input of personal data at the viewing end (2) for comparison. After the step that meets the sending object (32), it is sent to the viewing end (2) that meets the condition. For a preferred embodiment of the present invention, please refer to the first figure, as shown in the fourth figure, in which the shopping guide push program (31) is linked and written into a live image editing program (312), which can be used in the live broadcast terminal (1 ) When the screen is presented, you can choose to edit the scene of the live broadcast (1) screen. As shown in the state (A) of the fourth figure, the cactus, rock background or other states can enrich the scene of the live broadcast (1) Render. Among them, the shopping guide push program (31) is linked and written into a product dynamic editing program (313), which can be used to fly the product as shown in the dynamic (B) or other launch type under the execution of the live broadcast terminal (1) The state of expression can diversify and transform commodities to present a rich appearance. In summary, the present invention is indeed in line with industrial utilization, and it has not been seen in publications or public use prior to the application, nor is it known to the public, and it is non-obvious and easy to understand, and meets the requirements of patentability. . However, what has been described above is a preferred embodiment in the invention industry, and any equal changes made according to the patent application scope of the present invention are within the scope of the subject matter of this case.

(1): live broadcast (2): viewer (3): product recommendation server (31): shopping guide push program (311): shopping guide push broadcast image (312): live screen editing program (313) ): Product dynamic editing program (32): The matching meets the sending object steps (33): Discount coupon push broadcast image (4): Commodity order platform (41): Commodity order page (42): Discount coupon selection interface (43) : Deduction settlement interface (44): final settlement interface (5): network equipment (61): live broadcast program (62): live broadcast platform (63): live broadcast screen (7): database (8): discount coupon push Broadcast program (A): status (B): dynamic

The first figure is a schematic diagram of the system of the present invention. The second figure is a schematic diagram of the present invention presenting push images. The third figure is a schematic diagram of the present invention presenting a product ordering page. The fourth figure is a schematic diagram of the live broadcast background and commodity editing status of the present invention. The fifth figure is a schematic diagram of another embodiment of the system of the present invention.

(1): Live streaming

(2): Viewing end

(3): Product recommendation server

(31): Shopping guide push broadcast program

(311): Shopping guide video

(312): Live screen editing program

(313): Commodity dynamic editing program

(32): The comparison meets the step of sending objects

(33): Promotion video of discount coupons

(4): Commodity order platform

(41): Product order page

(42): Discount coupon selection interface

(43): Deduction settlement interface

(44): Final settlement interface

(5): Network equipment

(61): Live broadcast program

(62): Live broadcast platform

(63): Live screen

(7): Database

(8): Discount coupon push program

Claims (10)

A shopping system combined with a live broadcast system includes a live broadcast terminal for generating a live broadcast image, and a plurality of viewer terminals for connecting to a product recommendation server for connection registration, and the live broadcast terminal is connected to the product recommendation server, and The merchandise recommendation server writes/connects a shopping guide push program, which is executed by the processor to enable the user of the live broadcast terminal to connect to a network device in the live broadcast state And sent to the plurality of viewers to present a shopping guide push broadcast image, the shopping guide push broadcast image is linked to a product ordering platform to present a product order page, and the live broadcast status is based on the viewer through a The live broadcast program is executed to present a live broadcast platform for selection to generate a live broadcast screen; and the product recommendation server writes/connects a discount coupon push broadcast program to enable the user of the viewer to directly or indirectly connect to the network Under the device, get the discount coupon promotion video at the viewing end. As described in item 1 of the patent application scope, a shopping system combined with a live broadcast system, wherein the discount coupon promotion video is combined with the final settlement interface connected to the product ordering page, so that the user of the viewing end can choose to use the state Use deduction. As described in item 1 of the patent application scope, wherein the discount coupon push broadcast image is connected to the live broadcast program for the user to touch the dynamic push broadcast image to open the live broadcast program. As described in item 1 of the patent application scope, a shopping system combined with a live broadcast system, wherein the discount coupon push program is connected to a database, the database has storage conditions set to send, and the user of the viewing end initially enters personal data Compare, send to the viewing end that meets the conditions. As described in item 4 of the patent application scope, a shopping system incorporating a live broadcast system, wherein the database is set with one of the condition groups selected from the sending time and the period of use. A shopping method combined with a live broadcast system, the steps of at least constructing a live broadcast terminal for generating a live broadcast image, and a plurality of viewer terminals, the multiple viewer terminals are used for connection registration to a product recommendation server, and the live broadcast terminal is connected to the product recommendation server And the product recommendation server writes/connects a shopping guide push program, which is executed by the processor, so that the user of the live broadcast terminal can connect to a live broadcast state. The network equipment is sent to the plurality of viewers to present a shopping guide push image, the shopping guide push image is connected to a commodity order platform to present a commodity order page, and the live broadcast status is based on the viewer The terminal presents a live broadcast platform through the execution of a live broadcast program, which can be used to generate a live broadcast screen; and the product recommendation server writes/connects a discount coupon push program to enable the user of the viewer to connect directly or indirectly Under the network equipment, a discount coupon promotion image is obtained at the viewing end. As described in item 1 of the patent application scope, a shopping method combined with a live broadcast system, in which the discount coupon promotion video is combined with the final settlement interface connected to the merchandise ordering page, so that the user of the viewing end can choose to use Use deduction. As described in item 1 of the patent application scope, a shopping method combined with a live broadcast system, wherein the discount coupon push broadcast image is connected to the live broadcast program for a user to touch the dynamic push broadcast image to open the live broadcast program. As described in item 1 of the patent application scope, a shopping method combined with a live broadcast system, wherein the discount coupon push program is connected to a database, and the database has storage conditions set to send, and the user of the viewing end initially enters personal data Compare, send to the viewing end that meets the conditions. As described in item 9 of the patent application scope, a shopping method combined with a live broadcast system, wherein the database is set with one of the condition groups selected from the sending time and the period of use.

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