TWI658422B - Shopping system and method combining live broadcast and push program module product - Google Patents

Abstract

The present invention relates to a shopping system, method, and push program module product combined with live broadcast. The present invention mainly combines the live broadcast status and e-commerce status into one, in addition to using a push broadcast image file to transmit to the live broadcast process. The screen or interface of each viewing unit urges the users of the viewing unit to pay attention, and through the push image file, a mechanism for the users of the viewing unit to facilitate shopping is facilitated. It also enables broadcasters to easily switch to platform users of e-commerce transactions while watching live broadcasts.

Description

Shopping system and method combining live broadcast and push program module product

The invention relates to inventions related to business methods and computer software, and more particularly to a shopping system, method, and push program module product combined with live broadcasting.

The Internet has changed many business models, such as the virtualization of physical stores, the remote and electronic transactions. The sellers of merchandise sell their products and services on the trading platform by attracting them to use the endpoint to enter the trading platform, such as various shopping platforms that have been around for a long time. Although transactions can be concluded more quickly and efficiently. However, after the rapid development of electronic or online transactions, many people will also think about this mode of person-to-person communication, lacking the temperature and emotion generated by direct interaction between two parties in the business transaction process. Therefore, under the framework of the hardware, live broadcast software, or social media of handheld electronic devices (such as tablet computers and mobile phones), some operators choose to remotely promote their products in live broadcast mode, and provide specific on-demand viewing units to receive video, The explanation, explanation and promotion of the viewing industry.

For example, Taiwan's new patent No. M552627 is a live broadcast sales system. According to the disclosure of its patent specification, it includes a sales terminal, a live server and a client. The sales terminal has an image capture module and a first transmission module. The first transmitting module is electrically connected to the image capturing module, wherein the image capturing module is used to capture a live sales image, the first transmitting module is coupled to a network, and the live server The terminal has a second transmission module and a temporary storage module, the temporary storage module is electrically connected to the second transmission module, the second transmission module is coupled to the network, and the live sales image is Transmitted through the first transmission module, the network, and the second transmission module and stored in the temporary storage module, the client has a third transmission module and a first display module, and The first display module is electrically connected to the third transmission module, and the live sales image stored in the temporary storage module is transmitted to the second transmission module, the network, and the third transmission module to The A first display module, and the first display module displays the live sales image to provide a platform for live sales by pharmacists, and through the live sales system, the previous technology is mainly to provide pharmacists with The user's question can be customized for explanation or reply, and can break away from the traditional information-based advertising sales model and achieve better sales results. However, there is no display sufficient to urge viewers to facilitate shopping.

And M547139 created a live auction system that includes at least one processing system, including a buyer unit, a seller unit, and a channel management unit; an auction module, which is an electrical connection processing system, including a live broadcast unit, A product racking unit and a bid judging unit; a live management module, which is an electrically connected auction module, including a permission setting unit and a live scheduling unit; and an instant payment module, which is an electrical connection processing system , Which includes a bidding unit, an order confirmation unit, and a payment unit. However, there is no display sufficient to urge viewers to facilitate shopping.

In view of the problems of the prior art, the present inventor believes that there should be a shopping system combined with live broadcast, including a live broadcast unit for generating a live video; and a plurality of viewing units for connecting to log in to a product recommendation server; And the live broadcast unit is connected to the product recommendation server.

And the commodity recommendation server writes or connects a push program module; the push program module is executed by the processor, so that users of the live broadcast unit can connect to a network device in a live broadcast state and Sending to the plurality of viewing units and each presenting a push image file; the push image files are connected to a product ordering platform to present a product ordering web page; and the users of the plurality of viewing units order the products. The live broadcast state is that the user of the live broadcast unit can present a live broadcast platform through the execution of a live broadcast program, and generate a live broadcast screen after selection.

In other words, the users of each viewing unit can click on the live broadcast program to watch the live broadcast picture of the live broadcast unit (including the live performance or commentary products of the live broadcaster), and when the live broadcaster is in the direct After the broadcast unit demonstrates for a period of time, it is considered that the users of the various viewing units should be reminded that when the user can order the goods, the live broadcaster can choose to execute the push program module in the live broadcast unit, and transmit the through the network device. Push the image file to the screen or interface of each viewing unit, and when the user of each viewing unit clicks the broadcasting image file, it will link to the product ordering platform and present the product ordering page; this At this time, the users of each viewing unit can use it to order goods.

The present invention mainly combines the live broadcast status and e-commerce status into one. In addition to using the push image file to the screen or interface of each viewing unit during the live broadcast process, it is sufficient to urge the user of the viewing unit to pay attention to it. The broadcast image file is a mechanism that allows users of the viewing unit to facilitate shopping. It also enables broadcasters to easily switch to platform users of e-commerce transactions while watching live broadcasts.

(1) ‧‧‧Live Unit

(2) ‧‧‧viewing unit

(3) ‧‧‧ commodity recommendation server

(31) ‧‧‧Push Program Module

(311) ‧‧‧Push image file

(312) ‧‧‧Live screen editing program

(313) ‧‧‧Product dynamic editor

(4) ‧‧‧ Goods ordering platform

(41) ‧‧‧Product order page

(5) ‧‧‧Network equipment

(61) ‧‧‧Live Program

(62) ‧‧‧Live platform

(63) ‧‧‧Live screen

(A) ‧‧‧Live status

(B) ‧‧‧Product Presentation

The first diagram is a schematic diagram of the system of the present invention

The second diagram is a schematic diagram of presenting a push image file according to the present invention

The third diagram is a schematic diagram of a product ordering page presented by the present invention

The fourth picture is a schematic diagram of the live broadcast background and product editing status of the present invention

The following describes the content, features, and embodiments of the present invention through the cooperation of the drawings, so as to enable your reviewers to further understand the present invention.

Please refer to the first figure, the present invention relates to a shopping system combining live broadcast, including a live broadcast unit (1) for generating a live broadcast image; and a plurality of viewing units (2) (the figure shows only one of the viewing units), The plurality of viewing units (2) are used to log in to a product recommendation server (3); and the live broadcast unit (1) is connected to the product recommendation server (3).

And the product recommendation server (3) writes or connects a push program module (31); the push program module (31) is executed by the processor of the product recommendation server (3), and can be ordered For users of the live broadcast unit (1) In the broadcast state, it is connected to a network device (5) and sent to the plurality of viewing units (2), each presenting a push image file (311), the push image file (311) is connected to a product ordering platform (4 ) To present a product ordering page (41); for the user of the plurality of viewing units (2) to order products. The live broadcast state is that the user of the live broadcast unit (1) can present a live broadcast platform (62) through the execution of a live broadcast program (61), and generate a live broadcast screen (63) after selection.

This means that the users of each viewing unit (2) can click on the live broadcast program (61) and watch the live broadcast screen (63) of the live broadcast unit (1) (including live performances of live broadcasters or Explain the product), and after the live broadcaster (1) for a period of time, thinks that the user of each viewing unit (2) should be reminded that the user can order the product, then the live broadcaster is in the live broadcast unit (1) ) Can choose to execute the push program module (31), as shown in the second figure, and send the push image file (311) to the screen of each viewing unit (2) through the network device (5) Or interface. The push image file (311) can be a floating ball or bubble image file, so as to attract attention.

As shown in the third figure, when the user of each viewing unit (2) clicks the push image file (311), it will link to the product ordering platform (4) and present the product ordering web page ( 41); At this time, the users of each viewing unit (2) can use it to order goods.

The present invention mainly combines the live broadcast status and the e-commerce status into one, so that watchers of live broadcasts can easily switch to platform users of e-commerce transactions while watching live broadcasts. Make watching live broadcast the pre-existing and service foundation of e-commerce, instead of two tracks running in parallel without contact.

For a preferred embodiment of the present invention, please refer to the fourth figure, in which the push program module (31) is linked or written into a live picture editing program (312), which can be displayed when the picture of the live unit (1) is presented. You can choose to edit the scene of the live unit (1), such as cactus, rock background or other states shown in the state (A) shown in the fourth figure, which can enrich the scene presentation of the live unit (1).

The push program module (31) is linked to or written into a commodity dynamic editing program (313), which can execute the live broadcast unit (1) to fly the commodity in the air as shown in the dynamic (B) or other launch types. The expression of the state can be diversified and transformed to present a rich appearance.

The specific commercial method, that is, the shopping method combined with live broadcast, uses computer-related software and hardware to generate a live broadcast image by using a live broadcast unit (1); and a plurality of viewing units (2) are provided. The unit (2) is used to log in to a product recommendation server (3); and the live broadcast unit (1) is connected to the product recommendation server (3), and the product recommendation server (3) writes or connects to a product recommendation server Broadcast program module (31); the push program module (31) is executed by the processor of the product recommendation server (3), so that the user of the live broadcast unit (1) can be connected to a live broadcast The network device (5) and sends it to the plurality of viewing units (2) and each presents a push image file (311), the push image file (311) is connected to a product ordering platform (4) to present the product order Web page (41); and the live broadcast status is a live broadcast platform (62) presented by the live broadcast unit (1) through the execution of a live broadcast program (61), and a live broadcast screen (63) is generated after selection.

To sum up, the present invention is indeed in line with industrial applicability, and was not seen in publications or public use before application, nor was it known to the public. . However, what has been described above is a preferred embodiment of the present invention. For example, all equal changes made in accordance with the scope of patent application of the present invention are within the scope of this case.

Claims (7)

A shopping system combined with live broadcast includes a live broadcast unit for generating a live broadcast image; and a plurality of viewing units for connecting to log in to a product recommendation server; and the live broadcast unit is connected to the product recommendation server, and the The product recommendation server writes or connects a push program module; the push program module is executed by the processor of the product recommendation server to enable users of the live broadcast unit to connect to a network in the live broadcast state. Device and sends it to the plurality of viewing units and each presents a push image file; the push image file is linked to a product ordering platform to present a product ordering page; and the live broadcast status is based on the live broadcast unit through a live broadcast program. When executed, a live broadcast platform is presented for selection to generate a live broadcast screen. As described in item 1 of the scope of patent application, the shopping system combined with live broadcasting, in which the push program module is linked or written into a live screen editing program, and when the screen of the live broadcast unit is presented, the live broadcast unit screen can be selected for editing The scene. As described in item 1 of the scope of patent application, the shopping system combined with live broadcasting, wherein the push program module is linked or written with a product dynamic editing program, and the product can be dynamically displayed under the execution of the live broadcast unit. A shopping method combined with live broadcast is to use a live broadcast unit to generate a live broadcast image; and a plurality of viewing units are provided for online registration to a product recommendation server; and the live broadcast unit is connected to the product recommendation server And the product recommendation server writes or connects a push program module; the push program module is executed by the product recommendation server processor to enable users of the live broadcast unit to link in a live broadcast state A network device is sent to the plurality of viewing units and each presents a push image file; the push image file is linked to a product ordering platform to present a product ordering web page; and the live broadcast status is based on the live broadcast unit through a live broadcast The execution of the program presents a live broadcast platform for selection to generate a live broadcast screen. As described in item 1 of the scope of patent application, the shopping system combined with live broadcasting, in which the push program module is linked or written into a live screen editing program, and when the screen of the live broadcast unit is presented, the live broadcast unit screen can be selected for editing The scene. As described in item 1 of the scope of patent application, the shopping system combined with live broadcasting, wherein the push program module is linked or written with a product dynamic editing program, and the product can be dynamically displayed under the execution of the live broadcast unit. A push program module product incorporating a live broadcast system is the push program module of item 1 to item 6 of the patent application scope, and is intended for installation in any one of item 1 to item 6 of the patent application scope. The computer system to which the product recommendation server belongs can, under the installed state, enable the product recommendation server to execute any one of the patent application scope items 1 to 6: under the execution of the product recommendation server processor, The user of the live broadcast unit can be connected to the network device in the live broadcast state and sent to the plurality of viewing units to present the push image file; the push image file is linked to the product ordering platform to present the product order Web page; for users of the multiple viewing units to order goods.