CN103957464A - Advertisement distributing method and system - Google Patents

Advertisement distributing method and system Download PDF

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Publication number
CN103957464A
CN103957464A CN201410165997.6A CN201410165997A CN103957464A CN 103957464 A CN103957464 A CN 103957464A CN 201410165997 A CN201410165997 A CN 201410165997A CN 103957464 A CN103957464 A CN 103957464A
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advertisement
information
module
execution
ad
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CN201410165997.6A
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Chinese (zh)
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刘向东
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北京千家悦网络科技有限公司
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Priority to CN201410165997.6A priority Critical patent/CN103957464A/en
Publication of CN103957464A publication Critical patent/CN103957464A/en

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Abstract

The invention provides an advertisement distributing method and system. The advertisement distributing method includes the steps of obtaining advertisement resource information, wherein the advertisement resource information at least comprises advertisement display information and advertisement execution information, and the advertisement execution information is used for executing operation of advertisement products corresponding to the advertisement display information; sending the advertisement display information to an advertisement display module; sending the advertisement execution information to an advertisement execution module; broadcasting the advertisement display information through the advertisement display module; displaying an advertisement execution interface through the advertisement execution module according to the advertisement execution information. According to the advertisement distributing method and system, the advertisement resource information is divided into the advertisement display information and the advertisement execution information, and advertisement information corresponding to the two parts are synchronously sent to two related terminals through an advertisement control module for synchronous display. When a user watches displayed advertisements, the user can directly carry out advertisement execution operation conveniently, and advertising efficiency is improved.

Description

一种广告分发方法及系统 An advertisement distribution method and system

技术领域 FIELD

[0001] 本发明属于广告传播领域,特别是一种广告分发方法及系统。 [0001] The present invention belongs to the field of advertising communication, particularly to a method and system for distributing advertisement.

背景技术 Background technique

[0002] 电视广告作为电视内容的重要组成部分已经有非常长的历史了。 Important part of the [0002] television advertising as a television content has a very long history. 传统的电视广告就是在电视上播放,广告播放时用户只能看,至于购买广告中宣传的产品则无法当时进行,而只能在广告播出之后通过电视之外的其他手段来进行。 Traditional TV advertising is on television, the user can only see when the ad plays, as to buy advertised products can not be at that time, and can only be carried out by means other than the TV after the ad aired. 由于购买行为与广告的播出无法在当时建立直接联系,当用户要实际购买广告中所宣传的产品时,广告留给用户的记忆往往已经变淡,显然这样的广告效率是非常低的,广告界有句话:我知道我的广告费有一半是浪费的,但我不知道浪费的是哪一半。 Since the broadcast advertising purchase behavior and can not establish a direct link at the time, when the user wants to actually buy products in advertisements, advertising is often left to the user's memory has faded, it is clear this is very inefficient advertising, advertising circles there is a saying: I know half of my advertising is wasted there, but I do not know which half is wasted.

[0003] 随着智能手机和二维码的流行,现在可以在广告中显示二维码,用户只要用手机扫描二维码就可以获得广告所宣传产品的信息,进而进行购买等动作,相对于传统的电视广告,这种新的广告形式无疑大大提高了广告的效率。 [0003] With the popularity of smart phones and two-dimensional code, you can now display two-dimensional code, users can scan two-dimensional code using a mobile phone can get information about the product advertised, and then make a purchase and other movements in the advertisement, with respect to traditional TV advertising, this new form of advertising no doubt greatly improve the efficiency of advertising. 但是这种方式存在如下缺点:1) 二维码会对电视屏幕上的内容造成遮挡,影响用户视觉感受,频繁出现会导致用户反感;2)需要用户去手动扫描屏幕上的二维码,增加了操作复杂性,并且手机上有可能没有二维码扫描功能,用户还需要专门安装二维码扫描软件,进一步增加了操作的复杂性;3)由于很多病毒和恶意软件也借助二维码传播,扫描二维码可能会对用户的手机安全造成威胁,所以很多用户扫描二维码的热情不高。 But there is a drawback to this method: 1) the contents of the two-dimensional code will cause the TV screen blocked, affecting the user's visual experience, frequent users will lead to resentment; 2) require the user to manually scan two-dimensional code on the screen, increase operational complexity, and may not have the phone two-dimensional code scanning function, users also need to install a special two-dimensional code scanning software, further increases the complexity of the operation; 3) Because many viruses and malicious software spread by means of two-dimensional code , two-dimensional code scanning mobile user might pose a threat to security, so a lot of enthusiastic users to scan two-dimensional code is not high. 因为这些因素,使得借助二维码来推广的电视广告的效率仍然不高。 Because of these factors, making the two-dimensional code by means of television advertising to promote the efficiency is still not high.

[0004] 针对以上这些问题,本发明专利提供了一种可以大大提高广告效率的方法。 [0004] To solve the above problems, the present invention provides a method of patents can greatly improve the efficiency of the advertisement.

发明内容 SUMMARY

[0005] 本发明的主要目的在于解决现有技术中存在的问题,提供一种广告分发方法及系统,从而提闻广告的效率。 [0005] The main object of the present invention is to solve the problems in the prior art, there is provided an advertisement distribution method and system, thereby improving the efficiency of advertising smell.

[0006] 根据本发明实施例的第一方面,提供了一种广告分发方法,包括: [0006] According to a first aspect of the present invention embodiment, there is provided an advertisement distribution method, comprising:

[0007] 获取广告资源信息;所述广告资源信息至少包括:广告展示信息和广告执行信息;所述广告执行信息用于执行对所述广告展示信息所对应广告产品的操作; [0007] acquire inventory information; and the inventory information comprises at least: performing ad information and advertisement information; execution information for executing the advertisement to the advertisement display operation information corresponding to the advertisement product;

[0008] 将所述广告展示信息发送至广告展示模块;将所述广告执行信息发送至广告执行模块; [0008] The ad information to the advertisement display module; performing the advertisement information to the advertisement execution module;

[0009] 所述广告展示模块播放所述广告展示信息; [0009] The display module displays the advertisement information is the advertisement display;

[0010] 所述广告执行模块根据所述广告执行信息显示广告执行界面。 [0010] The advertisement information display ads execution module performs execution interface according to the advertisement.

[0011 ] 可选地,该方法还包括: [0011] Optionally, the method further comprising:

[0012]所述广告执行模块接收对所述广告执行界面的操作; [0012] The advertisement receiving operation execution module performs the advertisement interface;

[0013] 根据所述操作执行对所述广告展示信息所对应广告产品的操作。 [0013] The operation performed to the operation of the ad information corresponding to the advertisement product.

[0014] 可选地,该方法还包括: [0014] Optionally, the method further comprising:

[0015] 获取所述广告展示模块变更所播放广告展示信息的播放变更信息;[0016] 根据所述播放变更信息,控制所述广告执行模块根据与变更后所播放的广告展示信息相对应的广告执行信息显示广告执行界面。 [0015] The acquiring module changes ad ad information of the played broadcast change information; [0016] playing the change information, the control module performs the advertisement according to the advertisement placement information after the change and the played advertisement corresponding according execution information display ad execution interface.

[0017] 可选地,该方法还包括: [0017] Optionally, the method further comprising:

[0018] 接收所述广告展示模块发送的建立对应关系请求;所述建立对应关系请求中至少包括:所述广告执行模块信息和验证信息; Ad module establishes a [0018] receiving the transmission request corresponding relationship; the request establishing a corresponding relationship at least comprises: an execution module of the advertisement information and the verification information;

[0019] 根据所述广告执行模块信息和验证信息,验证所述建立对应关系请求; [0019] The correspondence relation execution module according to the advertisement request information and the verification information, verification;

[0020] 如果所述建立对应关系请求通过验证,则将所述广告展示模块与广告执行模块建立对应关系; [0020] If the request is verified to establish a correspondence relationship, the ad impression module execution module will establish the corresponding relation;

[0021]或者, [0021] Alternatively,

[0022] 接收所述广告执行模块发送的建立对应关系请求;所述建立对应关系请求中至少包括:所述广告展示模块信息和验证信息; [0022] The advertisement receiving module execution request of establishing the corresponding relationship; the request establishing a corresponding relationship at least comprises: said advertisement information and the verification information of the display module;

[0023] 根据所述广告展示模块信息和验证信息,验证所述建立对应关系请求; [0023] The request to establish a corresponding relationship display module according to the advertisement information and the verification information, verification;

[0024] 如果所述建立对应关系请求通过验证,则将所述广告展示模块与广告执行模块建立对应关系。 [0024] If the request establishing a corresponding relationship, then the advertisement display module by verifying correspondence relationship with the advertisement execution module.

[0025] 根据本发明实施例的第二方面,提供了一种广告分发系统,该系统包括:广告控制模块、广告展示模块、广告执行模块; [0025] According to a second aspect of the present invention embodiment, there is provided an advertisement distribution system, the system comprising: a control module advertisement, advertising display module, advertisement execution module;

[0026] 所述广告控制模块,用于获取广告资源信息;所述广告资源信息至少包括:广告展不信息和广告执行信息;所述广告执行信息用于执行对所述广告展不信息所对应广告产品的操作;将所述广告展示信息发送至广告展示模块;将所述广告执行信息发送至广告执行模块; [0026] The advertisement control module for acquiring inventory information; and the inventory information includes at least: Show no advertisement information and advertisement execution information; execution information for executing the advertisement corresponding to the advertisement information does not show operation of advertising products; the ad information to the advertisement display module; performing the advertisement information to the advertisement execution module;

[0027] 所述广告展示模块,用于播放所述广告展示信息; [0027] The advertisement display module, for playing the ad information;

[0028] 所述广告执行模块,用于根据所述广告执行信息显示广告执行界面。 [0028] The advertising execution module for executing an information display screen ads performed according to the advertisement.

[0029] 可选地,所述广告执行模块,包括:执行界面显示单元、操作接收单元和操作执行单元; [0029] Alternatively, the advertisement execution module, comprising: performing interface display unit, an operation receiving unit and the operation execution unit;

[0030] 所述执行界面显示单元,用于根据所述广告执行信息显示广告执行界面; [0030] performing the screen display unit for performing displaying advertisement information according to the advertisement execution interface;

[0031] 所述操作接收单元,用于接收对所述广告执行界面的操作; [0031] The operation receiving unit for receiving an operation performed on the interface of the advertisement;

[0032] 所述操作执行单元,用于根据所述操作执行对所述广告展示信息所对应广告产品的操作。 [0032] The operation execution unit for performing operations for the ad information corresponding to the advertisement product according to the operation.

[0033] 可选地,所述广告展示模块,包括:视频播放单元、变更信息获取单元和变更信息发送单元; [0033] Alternatively, the advertisement display module, comprising: a video playback unit, and change information acquiring unit change information transmitting unit;

[0034] 所述视频播放单元,用于播放所述广告展示信息; [0034] The video playback unit for playing the ad information;

[0035] 所述变更信息获取单元,用于获取变更所播放广告展示信息的播放变更信息; [0035] The change information acquiring unit for acquiring change information of the player playing ad change information;

[0036] 所述变更信息发送单元,用于将所述播放变更信息发送到所述广告控制模块; [0036] The change information transmitting means for transmitting the change information to the player control module advertisement;

[0037] 所述广告控制模块,包括:变更信息接收单元和执行模块控制单元; [0037] The advertisement control module, comprising: a change information receiving unit and an execution module control unit;

[0038] 所述变更信息接收单元,用于接收所述广告展示模块发送来的所述播放变更信息; [0038] The change information receiving means for receiving said transmitted to the advertisement display module displays the change information;

[0039] 所述执行模块控制单元,用于根据所述播放变更信息,控制所述广告执行模块根据与变更后所播放的广告展示信息相对应的广告执行信息显示广告执行界面。 [0039] The execution module control unit, for changing information, the control module performs the advertisement information based on the execution screen and display ads perform ad information corresponding to the change played according to the play of the advertisement.

[0040] 可选地,所述广告展示模块,包括:对应关系请求单元;[0041] 所述对应关系请求单元,用于向所述广告控制模块发送建立对应关系请求;所述建立对应关系请求中至少包括:所述广告执行模块信息和验证信息; [0040] Alternatively, the advertisement display module, comprising: a correspondence relationship requesting unit; [0041] the correspondence request unit configured to request the establishment of a correspondence relationship to the advertisement control module; a correspondence relationship request It includes at least: the advertisement information and the verification information execution module;

[0042] 所述广告控制模块,包括:请求验证单元和对应关系建立单元; [0042] The advertisement control module, comprising: a verification request unit and associating unit;

[0043] 所述请求验证单元,用于根据所述广告执行模块信息和验证信息,验证所述建立对应关系请求; [0043] The authentication request unit configured to request the establishment of corresponding relationship according to the advertisement information and the execution module verification information, verification;

[0044] 所述对应关系建立单元,用于在所述建立对应关系请求通过验证时,将所述广告展示模块与广告执行模块建立对应关系; [0044] the correspondence establishing means for establishing the corresponding relation through the verification request, the advertisement with the advertisement display module execution module establish a corresponding relationship;

[0045]或者, [0045] Alternatively,

[0046] 所述广告执行模块,包括:对应关系请求单元; [0046] The advertising execution module, comprising: a correspondence relationship requesting unit;

[0047] 所述对应关系请求单元,用于向所述广告控制模块发送建立对应关系请求;所述建立对应关系请求中至少包括:所述广告展示模块信息和验证信息; [0047] the correspondence request means for transmitting control module to establish a corresponding relationship to the advertisement request; the request establishing a corresponding relationship at least comprises: said advertisement information and the verification information of the display module;

[0048] 所述广告控制模块,包括:请求验证单元和对应关系建立单元; [0048] The advertisement control module, comprising: a verification request unit and associating unit;

[0049] 所述请求验证单元,用于根据所述广告展示模块信息和验证信息,验证所述建立对应关系请求; [0049] The authentication request unit configured to request establishing a corresponding relationship display module according to the advertisement information and the verification information, verification;

[0050] 所述对应关系建立单元,用于在所述建立对应关系请求通过验证时,将所述广告展示模块与广告执行模块建立对应关系。 [0050] the correspondence establishing means for establishing the correspondence relation in the request, the advertisement display module by verifying correspondence relationship with the advertisement execution module.

[0051] 可选地,所述广告控制模块,包括:广告资源信息提取单元和广告资源信息发送单元; [0051] Alternatively, the advertisement control module, comprising: information extraction unit inventory and inventory information transmitting unit;

[0052] 所述广告资源信息提取单元,用于从所述广告资源信息中提取广告展示信息和广告执行信息; [0052] The inventory information extracting unit for extracting advertisement inventory information from the display information and advertising execution information;

[0053] 所述广告资源信息发送单元,用于将所述广告展示信息发送至广告展示模块;将所述广告执行信息发送至广告执行模块。 [0053] The inventory information sending unit, configured to display the advertisement information to the advertisement display module; performing the advertisement information to the advertisement execution module.

[0054] 可选地,所述广告展示模块位于第一设备中;所述广告执行模块位于第二设备中;所述广告控制模块位于第三设备中; [0054] Alternatively, the advertisement display module is located in a first device; the advertisement execution module located in the second device; the advertisement control module is located in a third device;

[0055]或者, [0055] Alternatively,

[0056] 所述广告展示模块和广告控制模块位于第一设备中;所述广告执行模块位于第二设备中; [0056] The ad and ad module control module is located in a first device; the advertisement execution module located in the second device;

[0057]或者, [0057] Alternatively,

[0058] 所述广告展示模块位于第一设备中;所述广告执行模块和广告控制模块位于第二设备中。 [0058] The advertisement display module located in the first device; advertisement and the advertisement module performs a control module located in the second device.

[0059] 通过本发明实施例,该广告分发方法及系统将广告资源信息分为广告展示信息和广告执行信息,并通过广告控制模块同步地将这两部分对应的广告信息分别发送至两个相关联的终端进行同步显示。 [0059] Example embodiments of the present invention, the advertisement distribution method and system information into the inventory ad information and advertising execution information, and the advertisement information corresponding to the two portions are transmitted to the advertisement by correlating two synchronization control module associated display terminals to synchronize. 这样可以方便用户在观看广告时,直接进行广告相关产品的执行操作,方便了用户的使用,提高了广告的效率。 This user-friendly while watching the ad, the ad directly perform operations related products, convenient for users to use, improve the efficiency of advertising.

附图说明 BRIEF DESCRIPTION

[0060] 此处所说明的附图用来提供对本发明的进一步理解,构成本申请的一部分,并不构成对本发明的限定。 [0060] The drawings described herein are provided for further understanding of the present invention, constitute a part of this application, do not limit the present invention. 在附图中: In the drawings:

[0061] 图1是本广告分发方法的流程图;[0062] 图2是本广告分发系统的结构示意图; [0061] FIG. 1 is a flowchart of the advertisement distribution method; [0062] FIG. 2 is a schematic structural view of an advertisement distribution system;

[0063] 图3是本广告分发系统的一种可行实施例结构示意图。 [0063] FIG. 3 is an advertisement distribution system of the present practical embodiment of a schematic structural view.

具体实施方式 Detailed ways

[0064] 为使本发明的目的、技术方案和优点更加清楚明白,下面结合实施方式和附图,对本发明做进一步详细说明。 [0064] To make the objectives, technical solutions, and advantages of the present invention will become apparent from the following description and drawings in conjunction with embodiments of the present invention is described in further detail. 在此,本发明的示意性实施方式及其说明用于解释本发明,但并不作为对本发明的限定。 Here, exemplary embodiments of the present invention are used to explain the present invention but are not intended to limit the present invention.

[0065] 图1是本广告分发方法的流程图。 [0065] FIG. 1 is a flowchart of the advertisement distribution method. 该广告分发方法可以包括如下步骤: The advertisement distribution method may include the steps of:

[0066] 在步骤102中,获取广告资源信息;所述广告资源信息至少包括:广告展示信息和广告执行信息;所述广告执行信息用于执行对所述广告展不信息所对应广告产品的操作。 [0066] In step 102, acquires inventory information; and the inventory information comprises at least: performing ad information and advertisement information; advertising execution information for performing the operation on the advertisement corresponding to the advertisement information does not show the product .

[0067] 在本实施例中,将广告资源信息分为两部分,广告展不信息和广告执行信息。 [0067] In the present embodiment, the inventory information is divided into two parts, does not show advertising information and advertising execution information. 广告展示信息即为一般的广告视频、文字或图片等可展示的内容,用于宣传某个产品。 Ad information is the general content of the ad video, text or pictures can be displayed, used to promote a product. 而与现有广告不同的是,本实施例还设置有广告执行信息。 With the different existing ads, the present embodiment is also provided with advertising execution information. 该广告执行信息用于执行对所述广告展示信息所对应广告产品的操作。 The advertising execution information for executing the operation of ad impressions corresponding to the product information.

[0068] 在步骤104中,将所述广告展示信息发送至广告展示模块;将所述广告执行信息发送至广告执行模块。 [0068] In step 104, the ad information to the advertisement display module; performing the advertisement information to the advertisement execution module.

[0069] 在本实施例中,将前述广告资源信息中的广告展示信息和广告执行信息分别提取出来,并同步地分别发送至广告展示模块和广告执行模块两个独立的终端。 [0069] embodiment, the execution information of the ad inventory information and advertisement information are extracted, and respectively transmits synchronization module and ad impressions to perform two separate terminal module in the present embodiment.

[0070] 在步骤106中,所述广告展示模块播放所述广告展示信息。 [0070] In step 106, the information display module displays the advertisement impression.

[0071] 在本实施例中,该广告展示模块至少包含有一个视频输出接口,用以播放所属广告展示信息。 [0071] In the present embodiment, the advertisement presentation module including at least a video output interface for playing the ad information belongs. 该广告展示模块可以是电视机、机顶盒、电脑屏幕、投影仪或广告牌等显示设备。 The ad module can be set-top boxes, computer screen, projector or other display devices billboard.

[0072] 在步骤108中,所述广告执行模块根据所述广告执行信息显示广告执行界面。 [0072] In step 108, the execution module executes the information display advertisement advertising execution interface according to the advertisement.

[0073] 在本实施例中,该广告执行模块至少具有一个显示输出接口和一个通信接口。 [0073] In the present embodiment, the advertisement having at least one module performing display output interface and a communication interface. 所述通信接口用于从所述广告控制模块接收与所述广告展示模块展示的广告相对应的广告执行信息,接收到的广告执行信息在所述广告执行模块的显示输出接口上显示出来以便用户进行操作。 Communication interface for receiving the advertisement from the advertisement module and the control module ad impressions corresponding advertising execution information received advertisement information is displayed in execution of the advertisement on the display module performs an output interface for the user operation. 通过将广告内容的显示与广告执行信息的显示相分离,使得用户在看到产品广告的同时,也可以在所述广告执行模块上看到产品的更详细信息及购买等的操作界面。 By displaying the advertisement information of the advertisement content execution phase separation, so that the user see product ads at the same time, the product can be seen in more details later, and the like of the advertisement on the user interface module execution. 所述广告执行模块可以是一部手机、一个平板电脑、或者是一个游戏机、或者是类似谷歌眼镜等可穿戴式显示设备。 The advertisement module may perform a cell phone, a tablet computer, or a game console, or a similar Google glasses and other wearable display device.

[0074] 综上所述,本实施例提供的广告分发方法,通过将广告资源信息分为广告展示信息和广告执行信息,并同步地将这两部分对应的广告信息分别发送至两个相关联的终端进行同步显示。 [0074] In summary, the advertisement distribution method provided in the present embodiment, the two parts corresponding to the advertisement information are transmitted to the associated two by the inventory information into ad information and advertising execution information, and synchronization the synchronous display terminal. 通过这种方式大大缩短了从用户看到广告到用户产生购买行为之间的操作步骤,改善了广告的效果,提高了广告的转化率。 In this way, greatly reducing the user from seeing ads to user-generated steps between buying behavior, improved advertising effectiveness and improve the conversion rate of the ad.

[0075] 在本实施例中,所述步骤108中,还包括: [0075] In the present embodiment, in the step 108, further comprising:

[0076]所述广告执行模块接收对所述广告执行界面的操作; [0076] The advertisement receiving operation execution module performs the advertisement interface;

[0077] 根据所述操作执行对所述广告展示信息所对应广告产品的操作。 [0077] The operation performed to the operation of the ad information corresponding to the advertisement product.

[0078] 用户通过在广告执行模块上进行操作,可以实现对相关广告产品的操作。 [0078] By operating user advertising execution module, you can realize the operation of related advertising products. 所述广告执行信息为用户提供相关操作的接口。 The advertising execution information to provide a user interface operation. 具体地,该广告执行信息可以提供对广告中所宣传的产品相对应的购买、订阅、软件下载等操作的信息。 Specifically, the advertising execution information may provide the publicity of the advertised product that corresponds to the purchase, subscriptions, software downloads and other information operations.

[0079] 在本实施例中,所述广告分发方法,还包括: [0079] In the present embodiment, the advertisement distribution method, further comprising:

[0080] 获取所述广告展示模块变更所播放广告展示信息的播放变更信息。 [0080] Gets the ad module to change the play ad-play information change information. 同一个电视台在不同的时间会播放不同的广告,也就是说广告内容是随时间变更的,并且是事先安排好的,那么播放变更信息就是指这种事先安排好的广告内容,可以将所述播放变更信息事先整理好并放在互联网上,然后下载到所述广告展示模块或广告执行模块中,在电视内容播放过程中广告执行模块获取所述播放变更信息并根据时间自动切换与广告相关的执行信息。 TV plays the same at different times different ad, that ad content is changing over time, and is pre-arranged, then the player change information refers to this pre-arranged advertising content, may be the play tidy and change information in advance on the Internet and then downloaded to the ad module or modules perform ad, the ad execution module obtains change information in the play television content playback and automatically switches according to the time-related advertising execution information. 当用户切换电视频道时,就意味着广告展示信息发生了变更,这时可以通过电视机内置软件直接获取到新的频道信息。 When users switch TV channels, it means that ad information has changed, then you can get to the new channel information directly through the TV built-in software. 当电视机采用HDMI等外部视频源时,在电视机内内部是无法获知频道信息的,因为所有频道对于电视来讲都只是一个视频流,这时可以在电视机内部增加一个图像识别模块,根据来自外部的视频数据动态的识别当前正在播的是什么频道,由于每个电视台都有自己的台标,并且一般显示在电视屏幕相对固定的位置,通过软件是很容易通过台标识别出电视频道信息的。 When the TV using an external video source such as HDMI, the television in the interior of the channel information is not known, because for all TV channels just in terms of a video stream, then the image recognition module may be added within a television set, according to dynamic video identification data from the outside what is currently being broadcast channel, because each has its own television station logo, and generally displayed in a relatively fixed position of the TV screen, the software is very easy to do the television channels by station identity informational. 至于具体的图像识别算法在图像识别领域属于公知技术,并不在本发明的范围之内。 As for the specific image recognition algorithm is a known technique in the field of image recognition, not within the scope of the invention.

[0081] 根据所述播放变更信息,控制所述广告执行模块根据与变更后所播放的广告展示信息相对应的广告执行信息显示广告执行界面。 [0081] The change information, the control module performing the advertisement and the ad according to the execution information corresponding to the change of the played advertisement information according to the play execution interface display ads.

[0082] 通过上述步骤,可以实现广告执行模块与广告展示模块之间所播放和执行的的广告产品之间的同步,保证其之间的实时对应。 [0082] Through the above process, the synchronization can be achieved between the module and the play between the ad performs ad and ad modules product performed, in real-time to ensure the correspondence between them. 当用户通过任何方式变更广告展示模块中所播放的广告展示信息,都会根据该播放变更信息同步控制广告执行模块进行相对应的变更。 When the user information is changed ad impression module played by any means, it will be changed corresponding to the change information according to the playing synchronization control module performs advertisement.

[0083] 由于,在整个互联网范围内同时在播放和执行的广告展示模块和广告执行模块数量众多。 [0083] Because, while many in the number of ad impressions and ad module and execution module to play performed within the scope of the entire Internet. 因此,需要在特定的两个广告展示模块和广告执行模块之间建立对应关系,以保证建立对应关系的广告展I旲块和广告执行|旲块之间保持如述的同步对应关系。 Accordingly, it is necessary to establish a correspondence between the two specific ads and ad presentation module execution module, to ensure that I show ads and ad execution block Dae correspondence relationship | synchronized correspondence relationship between Dae block as described later. 在本实施例中,所述广告分发方法给出了建立两者之间对应关系的方法,包括: In the present embodiment, the advertisement distribution method gives a method for establishing correspondence relationship therebetween, comprising:

[0084] 接收所述广告展示模块发送的建立对应关系请求;所述建立对应关系请求中至少包括:所述广告执行模块信息和验证信息; Ad module establishes a [0084] receiving the transmission request corresponding relationship; the request establishing a corresponding relationship at least comprises: an execution module of the advertisement information and the verification information;

[0085] 根据所述广告执行模块信息和验证信息,验证所述建立对应关系请求; [0085] The correspondence relation execution module according to the advertisement request information and the verification information, verification;

[0086] 如果所述建立对应关系请求通过验证,则将所述广告展示模块与广告执行模块建立对应关系; [0086] If the request is verified to establish a correspondence relationship, the ad impression module execution module will establish the corresponding relation;

[0087]或者, [0087] Alternatively,

[0088] 接收所述广告执行模块发送的建立对应关系请求;所述建立对应关系请求中至少包括:所述广告展示模块信息和验证信息; [0088] The advertisement receiving module execution request of establishing the corresponding relationship; the request establishing a corresponding relationship at least comprises: said advertisement information and the verification information of the display module;

[0089] 根据所述广告展示模块信息和验证信息,验证所述建立对应关系请求; [0089] The request to establish a corresponding relationship display module according to the advertisement information and the verification information, verification;

[0090] 如果所述建立对应关系请求通过验证,则将所述广告展示模块与广告执行模块建立对应关系。 [0090] If the request establishing a corresponding relationship, then the advertisement display module by verifying correspondence relationship with the advertisement execution module.

[0091] 发起建立对应关系请求的终端可以是广告展示模块或广告执行模块。 [0091] The terminal initiates a request may be a corresponding relationship between the ad or ad module execution module. 其发送的请求中至少要包括有目标对应终端的设备信息和验证信息。 Which request should include at least the target device corresponding to the terminal information and the verification information. 基于该两个信息,以建立两个终端之间的对应关系。 Based on this information two to establish a correspondence between the two terminals. 其中,验证信息可以是多种不同形式的验证信息,如验证码、二维码、短消息或其他可用于验证的信息。 Wherein the verification information may be authentication information in many different forms, such as codes, two-dimensional code, a short message or other information may be used for verification. [0092] 下述为本发明系统实施例,可以用于执行本发明方法实施例。 [0092] The following embodiments of the present invention, the system may be used to perform the method embodiment of the present invention. 对于本发明系统实施例中未披露的细节,请参照本发明方法实施例。 Details not disclosed embodiment for the system of the present invention, please refer to the method embodiments of the present invention.

[0093]图2是本广告分发系统的结构示意图。 [0093] FIG. 2 is a schematic view of the present advertisement delivery system. 该广告分发系统,包括:广告控制模块210、广告展示模块220、广告执行模块230。 The advertisement distribution system, comprising: a control module 210 ad, ad module 220, module 230 performs advertisement.

[0094] 所述广告控制模块210,用于获取广告资源信息;所述广告资源信息至少包括:广告展不信息和广告执行信息;所述广告执行信息用于执行对所述广告展不信息所对应广告产品的操作;将所述广告展示信息发送至广告展示模块220 ;将所述广告执行信息发送至广告执行模块230。 [0094] The advertisement control module 210, configured to obtain inventory information; and the inventory information includes at least: Show no advertisement information and advertisement execution information; execution information for executing the advertisement to the advertisement information does not show a corresponding operation advertising products; the ad information to the advertisement display module 220; the advertisement information to the advertisement execution module 230 performs.

[0095] 所述广告控制模块210与所述广告展示模块220及所述广告执行模块230分别连接。 [0095] The control module 210 is connected advertisement to the advertisement display module 220 and module 230 performs the advertisement. 所述广告控制模块210分别获取广告资源信息中的广告展示信息和广告执行信息。 The control module 210 acquires advertising inventory information and ad information advertising execution information, respectively. 广告控制模块210向广告展不模块220输出广告展不信息。 Advertisement control module 210 does not show the module 220 outputs the advertisement information to the advertising exhibition. 这种输出既可以是传统的电视那样由电视台主动向电视终端推送,也可以是现在的互联网电视那样由电视终端主动向网络服务器请求广告内容。 This output can be either conventional television stations as actively pushed by the terminal to the TV, you can now take the initiative to request that Internet TV advertising content to the web server by the television terminal. 广告控制模块210向广告执行模块230输出广告执行信息。 Advertisement control module 210 performs execution module 230 outputs the advertisement information to the advertisement. 这种输出可以通过互联网实现。 This output can be achieved through the Internet.

[0096] 所述广告展示模块220,用于播放所述广告展示信息。 [0096] The advertisement display module 220 for playing the ad information.

[0097] 所述广告展示模块220包含至少一个视频输出接口,要播出的广告内容通过所述视频输出接口输出,可以在电视机、机顶盒、电脑屏幕、投影仪或广告牌等显示设备上显示。 [0097] The advertisement display module 220 includes at least a video output interface, the advertisement content to be played by the video output, may be displayed on a television, set-top boxes, computer screen, projector, or other display devices billboard . 从物理形态上来讲,所述广告展示模块可以是一个传统的只能接收电视信号的电视机、单向机顶盒,也可以是一个具有双向网络通信功能的网络电视机、网络机顶盒,也可以是一个具有电视信号接收功能的卫星接收机,或者是其他具有视频输出接口的设备。 From the physical form is concerned, the advertisement display module may only receive a conventional television signal TV, one-way set-top box, may be a two-way network having a network communication function, a television, a network set-top box, it may be a satellite receiver having a television reception function, or other devices having a video output interface.

[0098] 所述广告执行模块230,用于根据所述广告执行信息显示广告执行界面。 [0098] The advertisement module 230 performs, according to the advertisement information for performing display advertising execution interface.

[0099] 所述广告执行模块230至少具有一个显示输出接口,以及至少一个用于从所述广告控制模块210接收信息的通信接口。 [0099] The advertisement module 230 performs an output interface having at least one display, and at least one communication interface 210 receives advertisement information from the control module. 所述通信接口用于从所述广告控制模块210接收与所述广告展示模块220展示的广告相对应的广告执行信息,接收到的广告执行信息在所述广告执行模块230的显示输出接口上显示出来以便用户进行操作;所述广告执行信息是指与广告中所宣传的产品相对应的购买、订阅、软件下载等操作的信息。 Advertising execution information for advertisement from the communication interface control module 210 receives the advertisement with the advertisement display module 220 corresponding to the advertisement display execution information received on the advertisement display module performing display output interface 230 out for the user to operate; the advertising execution information refers to the product in advertisements corresponding to the purchase, subscriptions, software downloads and other information operations. 通过将广告内容的显示与广告执行信息的显示相分离,使得用户在看到产品广告的同时,也可以在所述广告执行模块230上看到产品的更详细信息及购买等的操作界面。 Execution information displayed by the display ad content phase separation, so that the user see product ads at the same time, the product can be seen in more details later, and the like on the user interface module 230 performs advertisement. 例如当用户在电视上看到某个产品的广告时,手机上同步呈现该产品的更详细介绍及相应的购买界面,用户只需在手机上进行简单的操作马上就可以完成购买动作,而不再需要到网上去查找商品然后才能购买;也不需要像现在二维码广告那样要用户先去扫描二维码然后才能在手机上得到广告所宣传产品的信息。 For example, when users see advertising a product on television, synchronous rendering the phone more detailed description of the product and the corresponding purchase interface, users only need a simple operation on a mobile phone can immediately complete the purchase, rather than then you need to go online to find the product before purchase; as it is now does not need to be two-dimensional code advertising as a user to scan two-dimensional code before you can go to get information about the advertised product on the phone. 从物理形态上来讲,所述广告执行模块可以是一部手机、一个平板电脑、或者是一个游戏机、或者是类似谷歌眼镜等可穿戴式显示设备。 From the physical form is concerned, the advertisement execution module may be a cell phone, a tablet computer, or a game machine, or the like Google glasses wearable display apparatus.

[0100] 综上所述,本实施例提供的广告分发系统,通过将广告资源信息分为广告展示信息和广告执行信息,并同步地将这两部分对应的广告信息分别发送至两个相关联的终端进行同步显示。 [0100] In summary, the advertisement distribution system of the present embodiment provided, the execution information by ad inventory information into information and advertisement, and the advertisement information corresponding to the two portions are transmitted to the synchronization associated with two the synchronous display terminal. 通过这种广告分发系统大大缩短了从用户看到广告到用户产生购买行为之间的操作步骤,改善了广告的效果,提高了广告的转化率。 With this ad delivery system, greatly reducing the user from the ad to see user-generated steps between buying behavior, improved advertising effectiveness and improve the conversion rate of the ad.

[0101] 在本实施例中,所述广告执行模块230,包括:执行界面显示单元、操作接收单元和操作执行单元。 [0101] In the present embodiment, module 230 performs the advertisement, comprising: performing interface display unit, an operation receiving unit and the operation execution unit. [0102] 所述执行界面显示单元,用于根据所述广告执行信息显示广告执行界面。 [0102] performing the screen display unit for performing displaying advertisement information according to the advertisement execution interface.

[0103] 所述操作接收单元,用于接收对所述广告执行界面的操作。 [0103] The operation receiving unit for receiving an operation performed on the advertising interface.

[0104] 所述操作执行单元,用于根据所述操作执行对所述广告展示信息所对应广告产品的操作。 [0104] The operation execution unit for performing operations for the ad information corresponding to the advertisement product according to the operation.

[0105] 用户通过在广告执行模块230上对广告界面进行操作,可以实现对相关广告产品的操作。 [0105] The user interface by operating on the ad ad execution module 230 may be implemented operations related advertising products. 所述广告执行信息为用户提供相关操作的接口。 The advertising execution information to provide a user interface operation. 具体地,该广告执行信息可以提供对广告中所宣传的产品相对应的购买、订阅、软件下载等操作的信息。 Specifically, the advertising execution information may provide the publicity of the advertised product that corresponds to the purchase, subscriptions, software downloads and other information operations.

[0106] 在本实施例中,所述广告展示模块220,包括:视频播放单元、变更信息获取单元和变更信息发送单元。 [0106] In the present embodiment, the advertisement display module 220, comprising: a video playback unit, and change information acquiring unit change information transmitting unit.

[0107] 所述视频播放单元,用于播放所述广告展示信息。 The [0107] Video playback means for playing the ad information.

[0108] 所述变更信息获取单元,用于获取变更所播放广告展示信息的播放变更信息。 [0108] The change information acquiring unit for acquiring change information of the player playing ad change information.

[0109] 所述变更信息发送单元,用于将所述播放变更信息发送到所述广告控制模块。 [0109] The change information transmitting means for transmitting the change information to the player control module advertisement.

[0110] 所述广告控制模块210,包括:变更信息接收单元和执行模块控制单元。 [0110] The control module 210 advertisement, comprising: receiving information changing unit and an execution module control unit.

[0111] 所述变更信息接收单元,用于接收所述广告展示模块发送来的所述播放变更信 [0111] The player changes the channel change information receiving unit for receiving the transmitted advertisement display module

肩、O Shoulder, O

[0112]所述执行模块控制单元,用于根据所述播放变更信息,控制所述广告执行模块根据与变更后所播放的广告展示信息相对应的广告执行信息显示广告执行界面。 [0112] The execution module control unit, for changing information, the control module performs the advertisement information based on the execution screen and display ads perform ad information corresponding to the change played according to the play of the advertisement.

[0113] 通过上述系统,可以实现广告执行模块230与广告展示模块220之间所播放和执行的的广告产品之间的同步,保证其之间的实时对应。 Corresponding to the real-time synchronization therebetween, to ensure between the [0113] Through the above system, the execution module 230 may be implemented with ad impressions and playback module 220 performs the advertising products. 当用户通过任何方式变更广告展示模块220中所播放的广告展示信息,广告控制模块210都会根据该播放变更信息同步控制广告执行模块230进行相对应的变更。 When the user information is changed ad impression module 220 played by any means, the advertisement information control module 210 will change the synchronization control module 230 performs advertisement corresponding to the changed according to the playing.

[0114] 在本实施例中,所述广告展示模块220,包括:对应关系请求单元; [0114] In the present embodiment, the advertisement display module 220, comprising: a correspondence relationship requesting unit;

[0115] 所述对应关系请求单元,用于向所述广告控制模块210发送建立对应关系请求;所述建立对应关系请求中至少包括:所述广告执行模块信息和验证信息; [0115] the correspondence request unit configured to control module 210 transmits the advertisement request to establish a corresponding relationship; the request establishing a corresponding relationship at least comprises: an execution module of the advertisement information and the verification information;

[0116] 所述广告控制模块,包括:请求验证单元和对应关系建立单元; [0116] The advertisement control module, comprising: a verification request unit and associating unit;

[0117] 所述请求验证单元,用于根据所述广告执行模块信息和验证信息,验证所述建立对应关系请求; [0117] The authentication request unit configured to request the establishment of corresponding relationship according to the advertisement information and the execution module verification information, verification;

[0118] 所述对应关系建立单元,用于在所述建立对应关系请求通过验证时,将所述广告展示模块220与广告执行模块230建立对应关系; [0118] the correspondence establishing means for establishing the corresponding relation through the authentication request, establishing the corresponding relationship between the 230 ad 220 ad module execution module;

[0119]或者, [0119] Alternatively,

[0120] 所述广告执行模块230,包括:对应关系请求单元; [0120] module 230 performs the advertisement, comprising: requesting unit corresponding relationship;

[0121 ] 所述对应关系请求单元,用于向所述广告控制模块210发送建立对应关系请求;所述建立对应关系请求中至少包括:所述广告展示模块信息和验证信息; [0121] the correspondence request unit configured to control module 210 transmits the advertisement request to establish a corresponding relationship; the request establishing a corresponding relationship at least comprises: said advertisement information and the verification information of the display module;

[0122] 所述广告控制模块,包括:请求验证单元和对应关系建立单元; [0122] The advertisement control module, comprising: a verification request unit and associating unit;

[0123] 所述请求验证单元,用于根据所述广告展示模块信息和验证信息,验证所述建立对应关系请求; [0123] The authentication request unit configured to request establishing a corresponding relationship display module according to the advertisement information and the verification information, verification;

[0124] 所述对应关系建立单元,用于在所述建立对应关系请求通过验证时,将所述广告展示模块220与广告执行模块230建立对应关系。 [0124] the correspondence establishing means for establishing the corresponding relation through the authentication request, establishing the corresponding relationship between the 230 ad 220 ad module execution module.

[0125] 发起建立对应关系请求的终端可以是广告展示模块220或广告执行模块230。 [0125] the terminal initiates a request may be a corresponding relationship between the display module 220 or the advertisement module 230 performs advertisement. 其发送的请求中至少要包括有目标对应终端的设备信息和验证信息。 Which request should include at least the target device corresponding to the terminal information and the verification information. 基于该两个信息,以建立两个终端之间的对应关系。 Based on this information two to establish a correspondence between the two terminals. 其中,验证信息可以是多种不同形式的验证信息,如验证码、二维码、短消息或其他可用于验证的信息。 Wherein the verification information may be authentication information in many different forms, such as codes, two-dimensional code, a short message or other information may be used for verification.

[0126] 在本实施例中,所述广告控制模块210,包括:广告资源信息提取单元和广告资源信息发送单元。 [0126] In the present embodiment, the advertisement control module 210, comprising: information extraction unit inventory and inventory information transmission unit.

[0127] 所述广告资源信息提取单元,用于从所述广告资源信息中提取广告展示信息和广告执行信息。 [0127] The inventory information extracting unit for extracting advertisement inventory information from the display information and advertising execution information.

[0128] 所述广告资源信息发送单元,用于将所述广告展示信息发送至广告展示模块220 ;将所述广告执行信息发送至广告执行模块230。 [0128] The inventory information sending unit, configured to display the advertisement information to the advertisement display module 220; the advertisement information to the advertisement execution module 230 performs.

[0129] 所述广告控制模块210将广告资讯信息中的广告展不信息和广告执行信息分别提取出来,并通过该广告资源信息发送单元,分别发送给广告展示模块220和广告执行模块230。 [0129] The control module 210 performs the advertisement information and the advertisement information does not show ads news and information respectively extracted, and are transmitted to the advertisement display module 220, and ad modules 230 executed by the inventory information transmitting means.

[0130] 所述广告控制模块是一个逻辑上的概念,既可以是一个具有实体的物理设备如一台网络服务器或电视节目播出设备,也可以是一个软件模块。 [0130] The advertisement control module is a logical concept, may be a physical device having entity such as a network server or television broadcast equipment, or may be a software module. 如果所述广告控制模块是一个软件模块,那么该软件模块既可以与所述广告显示模块位于同一个物理设备中,也可以与所述所述广告执行模块位于同一个物理设备中,或者是与所述广告展示模块和所述广告执行模块都不相同的另外一个物理设备中。 If the advertisement control module is a software module, then the software module may be displayed with the advertisement module is located in the same physical device, the advertisement may also be implemented with modules located in the same physical device, or with the ad and the advertising module execution module is not the same in another physical device.

[0131] 基于此,本实施例中具体给出三种可行的实施方案。 [0131] Based on this, the present embodiment in the specific embodiment given three possible embodiments. 所述广告展示模块位于第一设备中;所述广告执行模块位于第二设备中;所述广告控制模块位于第三设备中。 The advertisement display module located in the first device; the advertisement execution module located in the second device; the advertisement control module is located in a third device. 或者,所述广告展示模块和广告控制模块位于第一设备中;所述广告执行模块位于第二设备中。 Alternatively, the ad and ad modules located in a first device control module; the advertisement execution module located in the second device. 或者,所述广告展示模块位于第一设备中;所述广告执行模块和广告控制模块位于第二设备中。 Alternatively, the advertisement display module is located in a first device; advertisement and the advertisement module performs a control module located in the second device.

[0132] 下面通过一些具体实施例,进一步说明本发明可行的实施方式: [0132] By following some embodiments, the present invention is further described possible embodiments:

[0133] 在本发明的一个实施例中,所述广告展示模块是电视机,所述广告执行模块是具有广告执行信息接收功能的手机,所述广告控制模块是与所述电视机和所述手机都能够进行通信的网络服务器。 [0133] In one embodiment of the present invention, the display module is a television advertisement, the advertisement execution module is a mobile advertising execution information receiving function, the control module with said advertisement and said television set mobile phones are capable of network server communications. 所述网络服务器向所述电视机提供电视内容,其中也包含广告内容。 The server provides network TV content to the television set, which also contain advertising content. 所述网络服务器根据所述电视机上正在播出的电视广告内容,向所述手机提供与广告内容相对应的广告执行信息。 The network server according to the TV being broadcast on television advertising content, to provide information and perform the corresponding advertisement advertising content to the phone. 这样用户在电视屏幕上看到广告的同时,也能同时在他所使用的手机上看到广告所对应产品的购买信息,如果用户喜欢广告中展示的产品就可以直接操作手机进行购买。 So that users see ads on TV screens, but also can simultaneously see the corresponding ad purchase information products on the phone he uses, if you like the products advertised on the phone can be operated directly make a purchase. 这种方式相对于基于二维码至少有如下几处优点:首先由于在电视屏幕上不用显示二维码,不会对电视屏幕上的内容造成遮挡,用户感受会比较好;其次用户无需去扫描二维码,减少了操作的补助,增加了成功率,因为扫描二维码需要调整好拍摄的角度和距离,并且光线不好时识别率也很差。 In this way relative to the two-dimensional code based on at least the following several advantages: first of all because they are not two-dimensional code is displayed on the TV screen, without causing blocking of content on the TV screen, the user experience would be better; Secondly, users do not need to scan two-dimensional code, reducing the benefits of the operation, increase the success rate, because the scan two-dimensional code to adjust the angle and distance to shoot, and when the light is not good recognition rate is very poor.

[0134] 在本发明的一个实施例中,所述广告展示模块是广告机,所述广告执行模块是一步具有广告执行信息接收功能的手机,所述广告控制模块是与所述广告机在同一物理实体内的软件模块。 [0134] In one embodiment of the present invention, the advertisement is advertising display module, the advertisement is a step execution module having a mobile advertising execution information receiving function, the advertisement with the advertisement control module is in the same machine software modules within a physical entity.

[0135] 在本发明的一个实施例中,所述广告展示模块是传统电视机,它可以接收电视台播出的电视节目。 [0135] In one embodiment of the present invention, the display module is a conventional television advertisement, which can receive television broadcast television program. 所述广告执行模块可以是运行相关软件的手机,所述广告控制模块是具有网络通信功能和电视节目播出功能的电视台系统设备,它存储有电视台要播出广告的信息,例如广告所对应产品的介绍、购买、广告播出时间等节目信息;所述手机与所述广告服务器通过网络相连。 The execution module can be run ad-related software for mobile phones, the advertising system control module is a television device having a network communication function and TV broadcast capabilities, it stores the information broadcast on television to advertising, such as advertising the corresponding product introduction, purchasing, advertising and other programs broadcast time information; the mobile phone and the ad server connected via a network. 所述手机与所述电视台系统设备相连接,并能够从所述电视台系统设备那里获取节目信息,当到了电视台要播出某个广告时,手机上就自动显示与这个广告对应的信息,用户直接操作手机就可以进行与广告相关的购买、订阅、下载等操作,从而大大的提闻了效率。 When the mobile phone and the television system equipment connected, and program information can be obtained from the television system equipment there, when a television station to broadcast to an ad, it is automatically displayed on the phone directly with the advertising information corresponding to the user operate mobile phones can be purchased relating to advertising, subscriptions, downloads and other operations, which greatly raise the efficiency of smell.

[0136] 在本发明的一个实施例中,如图3所示,所述广告展示模块是一台具有双向通信功能的电视机,所述广告执行模块是具有相关功能的手机,所述广告控制模块是在所述电视机系统中运行的一个软件模块,当电视机在播放节目时,所述广告控制模块会将正在播出的广告所对应的广告执行信息发送到所述手机,手机根据传递过来的广告执行信息在手机上展示出来并供用户进行操作; [0136] In one embodiment of the present invention, shown in Figure 3, the advertisement display module is a television set having a bidirectional communication function, the advertisement execution module is a mobile phone having a function related to the advertisement control module is a software module running in the system, a television, advertising execution information transmitted when the television broadcast program when the control module will advertisement being broadcast advertisement corresponding to the phone, the phone from the transfer over the advertising execution information to show up on the phone and for the user to operate;

[0137] 本领域技术人员在考虑说明书及实践这里公开的发明后,将容易想到本发明的其它实施方案。 [0137] Those skilled in the art upon consideration of the specification and practice of the invention disclosed herein, it will readily appreciate other embodiments of the present invention. 本申请旨在涵盖本发明的任何变型、用途或者适应性变化,这些变型、用途或者适应性变化遵循本发明的一般性原理并包括本公开未公开的本技术领域中的公知常识或惯用技术手段。 This application is intended to cover any variations, uses, or adaptations of the present invention encompasses these variations, uses, or adaptations of the invention following the general principles of the common general knowledge and comprises in the art of the present disclosure is not disclosed in the conventional techniques or . 说明书和实施例仅被视为示例性的,本发明的真正范围和精神由下面的权利要求指出。 The specification and examples be considered as exemplary only, with a true scope and spirit of the invention indicated by the following claims claim.

[0138] 应当理解的是,本发明并不局限于上面已经描述并在附图中示出的精确结构,并且可以在不脱离其范围进行各种修改和改变。 [0138] It should be appreciated that the present invention is not limited to the above has been described and illustrated in the drawings precise structure, and may be carried out without departing from the scope of the various modifications and changes. 本发明的范围仅由所附的权利要求来限制。 Scope of the invention be limited only by the appended claims.

Claims (10)

1.一种广告分发方法,其特征在于包括: 获取广告资源信息;所述广告资源信息至少包括:广告展示信息和广告执行信息;所述广告执行信息用于执行对所述广告展示信息所对应广告产品的操作; 将所述广告展示信息发送至广告展示模块;将所述广告执行信息发送至广告执行模块; 所述广告展示模块播放所述广告展示信息; 所述广告执行模块根据所述广告执行信息显示广告执行界面。 An advertisement distribution method, comprising: acquiring inventory information; and the inventory information comprises at least: performing ad information and advertisement information; execution information for executing the advertisement corresponding to the advertisement display information operation advertised product; and sending the information to the ad impression module; sending the advertisement information to the advertisement execution module executed; display module displays the advertisement information of the advertisement display; the advertisement according to the advertisement execution module execution information display ad execution interface.
2.如权利要求1所述的广告分发方法,其特征在于还包括: 所述广告执行模块接收对所述广告执行界面的操作; 根据所述操作执行对所述广告展示信息所对应广告产品的操作。 2. The advertisement distribution method according to claim 1, characterized by further comprising: receiving the advertisement execution module performs operation on the advertisement interface; according to the operation performed on the ad information corresponding to the advertisement product operating.
3.如权利要求1所述的广告分发方法,其特征在于还包括: 获取所述广告展示模块变更所播放广告展示信息的播放变更信息; 根据所述播放变更信息,控制所述广告执行模块根据与变更后所播放的广告展示信息相对应的广告执行信息显示广告执行界面。 3. The advertisement distribution method according to claim 1, characterized by further comprising: acquiring the advertisement display module changes ad modification information of the played broadcast information; change information according to the play, the control module according to the advertisement execution ad impressions and information after the change being played corresponding advertising execution information display ad execution interface.
4.如权利要求1所述的广告分发方法,其特征在于还包括: 接收所述广告展示模块发送的建立对应关系请求;所述建立对应关系请求中至少包括:所述广告执行模块信息和验证信息; 根据所述广告执行模块信息和验证信息,验证所述建立对应关系请求; 如果所述建立对应关系请求通过验证,则将所述广告展示模块与广告执行模块建立对应关系; 或者, 接收所述广告执行模块发送的建立对应关系请求;所述建立对应关系请求中至少包括:所述广告展示模块信息和验证信息; 根据所述广告展示模块信息和验证信息,验证所述建立对应关系请求; 如果所述建立对应关系请求通过验证,则将所述广告展示模块与广告执行模块建立对应关系。 4. The advertisement distribution method according to claim 1, characterized by further comprising: receiving a request for establishing a corresponding relationship of transmission advertisement display module; the request establishing a corresponding relationship at least comprises: performing the advertisement information and the verification module information; establishing the execution module according to the advertisement information and the verification information, the verification request corresponding relation; if the request is verified to establish a correspondence relationship, the ad will establish a corresponding relationship with the advertisement module execution module; or receive the request establishing a corresponding relationship of said transmitted advertisement execution module; the request establishing a corresponding relationship at least comprises: said advertisement information and the verification information of the display module; establishing a corresponding relationship between the display module according to the advertisement request information and the verification information, verification; If the request establishing a corresponding relationship, then the advertisement display module by verifying correspondence relationship with the advertisement execution module.
5.一种广告分发系统,其特征在于包括:广告控制模块、广告展示模块、广告执行模块; 所述广告控制模块,用于获取广告资源信息;所述广告资源信息至少包括:广告展示信息和广告执行信息;所述广告执行信息用于执行对所述广告展不信息所对应广告产品的操作;将所述广告展示信息发送至广告展示模块;将所述广告执行信息发送至广告执行模块; 所述广告展示模块,用于播放所述广告展示信息; 所述广告执行模块,用于根据所述广告执行信息显示广告执行界面。 An advertisement distribution system, comprising: a control module advertisement, advertising display module, advertisement execution module; the advertisement control module for acquiring inventory information; and the inventory information comprises at least: information and ad advertising execution information; advertising execution information for performing the operations of the advertisement information does not correspond to show advertising products; the ad information to the advertisement display module; performing the advertisement information to the advertisement execution module; the advertisement display module, for playing the ad information; and the advertisement execution module for executing an information display screen ads performed according to the advertisement.
6.如权利要求5所述的广告分发系统,其特征在于,所述广告执行模块包括:执行界面显示单元、操作接收单元和操作执行单元; 所述执行界面显示单元,用于根据所述广告执行信息显示广告执行界面; 所述操作接收单元,用于接收对所述广告执行界面的操作; 所述操作执行单元,用于根据所述操作执行对所述广告展示信息所对应广告产品的操作。 6. The advertisement distribution system according to claim 5, characterized in that the advertising execution module comprising: performing interface display unit, an operation receiving unit and the operation execution unit; the execution screen display unit according to the advertisement performing information display advertisements execution interface; the operation receiving unit for receiving an operation performed on the advertising interface; the operation execution unit for performing advertisement of products in accordance with the operation corresponding to the operation information ad .
7.如权利要求5所述的广告分发系统,其特征在于, 所述广告展示模块,包括:视频播放单元、变更信息获取单元和变更信息发送单元; 所述视频播放单元,用于播放所述广告展示信息; 所述变更信息获取单元,用于获取变更所播放广告展示信息的播放变更信息; 所述变更信息发送单元,用于将所述播放变更信息发送到所述广告控制模块; 所述广告控制模块,包括:变更信息接收单元和执行模块控制单元; 所述变更信息接收单元,用于接收所述广告展示模块发送来的所述播放变更信息;所述执行模块控制单元,用于根据所述播放变更信息,控制所述广告执行模块根据与变更后所播放的广告展示信息相对应的广告执行信息显示广告执行界面。 The video playback unit for playing said; video playback means, and change information acquiring unit change information transmitting unit: advertisement distribution system as claimed in claim 5, wherein the advertising display module, comprising ad information; and the changing information acquisition unit for obtaining information changing playing ad being played change information; changing the information transmitting means for transmitting the change information to the player control module advertisement; the advertisement control module, comprising: a change information receiving unit and an execution module control unit; the change information receiving means for receiving the impressions the play module sends information to change; the execution module control unit, according to the playback change information, the control module performing the advertisement and the ad information according to the execution after the change of the broadcast information corresponding to the advertisement display ads execution interface.
8.如权利要求5所述的广告分发系统,其特征在于, 所述广告展示模块,包括:对应关系请求单元; 所述对应关系请求单元,用于向所述广告控制模块发送建立对应关系请求;所述建立对应关系请求中至少包括:所述广告执行模块信息和验证信息; 所述广告控制模块, 包括:请求验证单元和对应关系建立单元; 所述请求验证单元,用于根据所述广告执行模块信息和验证信息,验证所述建立对应关系请求; 所述对应关系建立单元,用于在所述建立对应关系请求通过验证时,将所述广告展示模块与广告执行模块建立对应关系; 或者, 所述广告执行模块,包括:对应关系请求单元; 所述对应关系请求单元,用于向所述广告控制模块发送建立对应关系请求;所述建立对应关系请求中至少包括:所述广告展示模块信息和验证信息; 所述广告控制模块,包括:请求 8. The advertisement distribution system according to claim 5, wherein the advertising display module, comprising: a correspondence relationship requesting unit; the correspondence request unit for transmitting a correspondence relationship between the control module requests the advertisement ; requesting the establishment of the corresponding relationship comprising at least: the advertisement information and the verification information execution module; the advertisement control module, comprising: a verification request unit and associating unit; the authentication request unit according to the advertisement execution module information and the verification information to verify the request establishing a corresponding relationship; the correspondence establishing means for establishing the correspondence relation in the request, the advertisement display module by verifying correspondence relationship with the advertisement execution module; or the advertising execution module, comprising: a correspondence relationship requesting unit; the correspondence request unit configured to send a request to establish a corresponding relationship between the advertisement control module; the request establishing a corresponding relationship at least comprises: a module ad information and the verification information; and the advertisement control module, comprising: a request 证单元和对应关系建立单元; 所述请求验证单元,用于根据所述广告展示模块信息和验证信息,验证所述建立对应关系请求; 所述对应关系建立单元,用于在所述建立对应关系请求通过验证时,将所述广告展示模块与广告执行模块建立对应关系。 Card unit and associating unit; request the verification unit, for establishing the corresponding relationship between the display module according to the advertisement request information and the verification information, verification; the correspondence establishing means for establishing the correspondence relation request, the advertisement display module by verifying correspondence relationship with the advertisement execution module.
9.如权利要求5所述的广告分发系统,其特征在于,所述广告控制模块,包括:广告资源信息提取单元和广告资源信息发送单元; 所述广告资源信息提取单元,用于从所述广告资源信息中提取广告展示信息和广告执行信息; 所述广告资源信息发送单元,用于将所述广告展示信息发送至广告展示模块;将所述广告执行信息发送至广告执行模块。 The inventory information extraction unit, from said; inventory and inventory information extraction unit information transmitting unit: advertisement distribution system as claimed in claim 5, wherein said advertisement control module, comprising extracting information ad inventory information and advertising execution information; the inventory information sending unit configured to send the information to the ad impression module; performing the advertisement information to the advertisement execution module.
10.如权利要求5所述的广告分发系统,其特征在于, 所述广告展示模块位于第一设备中;所述广告执行模块位于第二设备中;所述广告控制模块位于第三设备中; 或者, 所述广告展示模块和广告控制模块位于第一设备中;所述广告执行模块位于第二设备中; 或者, 所述广告展示模块位于第一设备中;所述广告执行模块和广告控制模块位于第二设备中。 10. The advertisement distribution system according to claim 5, wherein the advertising display module located in the first device; the advertisement execution module located in the second device; the advertisement control module is located in a third device; Alternatively, the ad and ad modules located in a first device control module; the advertisement execution module located in the second device; Alternatively, the advertisement display module is located in a first device; the advertisement and advertisement control module execution module located in the second device.
CN201410165997.6A 2014-04-23 2014-04-23 Advertisement distributing method and system CN103957464A (en)

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