CN103957464A - Advertisement distributing method and system - Google Patents
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- CN103957464A CN103957464A CN201410165997.6A CN201410165997A CN103957464A CN 103957464 A CN103957464 A CN 103957464A CN 201410165997 A CN201410165997 A CN 201410165997A CN 103957464 A CN103957464 A CN 103957464A
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Abstract
The invention provides an advertisement distributing method and system. The advertisement distributing method includes the steps of obtaining advertisement resource information, wherein the advertisement resource information at least comprises advertisement display information and advertisement execution information, and the advertisement execution information is used for executing operation of advertisement products corresponding to the advertisement display information; sending the advertisement display information to an advertisement display module; sending the advertisement execution information to an advertisement execution module; broadcasting the advertisement display information through the advertisement display module; displaying an advertisement execution interface through the advertisement execution module according to the advertisement execution information. According to the advertisement distributing method and system, the advertisement resource information is divided into the advertisement display information and the advertisement execution information, and advertisement information corresponding to the two parts are synchronously sent to two related terminals through an advertisement control module for synchronous display. When a user watches displayed advertisements, the user can directly carry out advertisement execution operation conveniently, and advertising efficiency is improved.
Description
Technical field
The invention belongs to advertizing field, particularly a kind of advertisement distributing method and system.
Background technology
Television advertising has had very long history as the important component part of television content.Traditional television advertising is exactly to play on TV, and when advertisement is play, user can only see, cannot carry out at that time, and can only after advertisement is broadcasted, be undertaken by other means outside TV as for buying the product publicizing in advertisement.Because the broadcast of buying behavior and advertisement cannot established direct links at that time, in the time of product that user wants to publicize in actual purchase advertisement, it is often thin out that user's memory is left in advertisement for, obviously such advertising efficiency is low-down, advertising circle has word: I know that my advertising expense has half to waste, but I do not know waste be which half.
Popular along with smart mobile phone and Quick Response Code, now can be in advertisement two-dimensional code display, user is as long as just can obtain the information of product that advertisement publicizes with mobile telephone scanning Quick Response Code, and then the action such as buy, with respect to traditional television advertising, this new advertisement form has improved the efficiency of advertisement undoubtedly greatly.But there is following shortcoming in this mode: 1) Quick Response Code can cause and block the content on video screen, affects user's visual experience, and frequent appearance can cause user to dislike; 2) need user to remove the Quick Response Code on manual scanning screen, increased Operating Complexity, and likely there is no Quick Response Code scan function on mobile phone, user also needs to install specially Quick Response Code scanning software, has further increased the complexity of operation; 3) because much virus and Malware are also by Quick Response Code propagation, scanning Quick Response Code may threaten safely to user's mobile phone, so the enthusiasm of a lot of scanning input Quick Response Codes is not high.Because these factors, make the efficiency of the television advertising of promoting by Quick Response Code still not high.
For above these problems, patent of the present invention provides a kind of method that can greatly improve advertising efficiency.
Summary of the invention
Main purpose of the present invention is to solve problems of the prior art, and a kind of advertisement distributing method and system are provided, thereby improves the efficiency of advertisement.
According to the first aspect of the embodiment of the present invention, a kind of advertisement distributing method is provided, comprising:
Obtain advertising resource information; Described advertising resource information at least comprises: advertising display information and advertisement execution information; Described advertisement execution information for carry out to described advertising display information the operation of corresponding advertised product;
Described advertising display information is sent to advertising display module; Described advertisement execution information is sent to advertisement execution module;
Described advertising display module is play described advertising display information;
Described advertisement execution module shows advertisement execution interface according to described advertisement execution information.
Alternatively, the method also comprises:
Described advertisement execution module receives the operation to described advertisement execution interface;
According to described operation carry out to described advertising display information the operation of corresponding advertised product.
Alternatively, the method also comprises:
Obtain the broadcasting modification information that described advertising display module changes institute's broadcast advertisement exhibition information;
According to described broadcasting modification information, control described advertisement execution module and show advertisement execution interface according to the advertisement execution information corresponding with the advertising display information play after changing.
Alternatively, the method also comprises:
Receive the corresponding relation request of setting up that described advertising display module sends; Described foundation in corresponding relation request at least comprises: described advertisement execution module information and authorization information;
According to described advertisement execution module information and authorization information, verify the described corresponding relation request of setting up;
Set up corresponding relation request if described by checking, described advertising display module and advertisement execution module are set up to corresponding relation;
Or,
Receive the corresponding relation request of setting up that described advertisement execution module sends; Described foundation in corresponding relation request at least comprises: described advertising display module information and authorization information;
According to described advertising display module information and authorization information, verify the described corresponding relation request of setting up;
Set up corresponding relation request if described by checking, described advertising display module and advertisement execution module are set up to corresponding relation.
According to the second aspect of the embodiment of the present invention, a kind of ad delivery systems is provided, this system comprises: advertisement control module, advertising display module, advertisement execution module;
Described advertisement control module, for obtaining advertising resource information; Described advertising resource information at least comprises: advertising display information and advertisement execution information; Described advertisement execution information for carry out to described advertising display information the operation of corresponding advertised product; Described advertising display information is sent to advertising display module; Described advertisement execution information is sent to advertisement execution module;
Described advertising display module, for playing described advertising display information;
Described advertisement execution module, for showing advertisement execution interface according to described advertisement execution information.
Alternatively, described advertisement execution module, comprising: carry out interface display unit, operation receiving element and operation execution unit;
Described execution interface display unit, for showing advertisement execution interface according to described advertisement execution information;
Described operation receiving element, for receiving the operation to described advertisement execution interface;
Described operation execution unit, for carry out according to described operation to described advertising display information the operation of corresponding advertised product.
Alternatively, described advertising display module, comprising: video playback unit, modification information acquiring unit and modification information transmitting element;
Described video playback unit, for playing described advertising display information;
Described modification information acquiring unit, for obtaining the broadcasting modification information that changes institute's broadcast advertisement exhibition information;
Described modification information transmitting element, for sending to described advertisement control module by described broadcasting modification information;
Described advertisement control module, comprising: modification information receiving element and Executive Module control unit;
Described modification information receiving element, the described broadcasting modification information sending for receiving described advertising display module;
Described Executive Module control unit, for according to described broadcasting modification information, controls described advertisement execution module and shows advertisement execution interface according to the advertisement execution information corresponding with the advertising display information play after changing.
Alternatively, described advertising display module, comprising: corresponding relation request unit;
Described corresponding relation request unit, for sending to described advertisement control module the corresponding relation request of setting up; Described foundation in corresponding relation request at least comprises: described advertisement execution module information and authorization information;
Described advertisement control module, comprising: requests verification unit and corresponding relation are set up unit;
Described request authentication unit, for according to described advertisement execution module information and authorization information, verifies the described corresponding relation request of setting up;
Described corresponding relation is set up unit, for setting up corresponding relation request by when checking described, described advertising display module and advertisement execution module is set up to corresponding relation;
Or,
Described advertisement execution module, comprising: corresponding relation request unit;
Described corresponding relation request unit, for sending to described advertisement control module the corresponding relation request of setting up; Described foundation in corresponding relation request at least comprises: described advertising display module information and authorization information;
Described advertisement control module, comprising: requests verification unit and corresponding relation are set up unit;
Described request authentication unit, for according to described advertising display module information and authorization information, verifies the described corresponding relation request of setting up;
Described corresponding relation is set up unit, for setting up corresponding relation request by when checking described, described advertising display module and advertisement execution module is set up to corresponding relation.
Alternatively, described advertisement control module, comprising: advertising resource information extraction unit and advertising resource information transmitting unit;
Described advertising resource information extraction unit, for extracting advertising display information and advertisement execution information from described advertising resource information;
Described advertising resource information transmitting unit, for being sent to advertising display module by described advertising display information; Described advertisement execution information is sent to advertisement execution module.
Alternatively, described advertising display module is arranged in the first equipment; Described advertisement execution module is arranged in the second equipment; Described advertisement control module is arranged in the 3rd equipment;
Or,
Described advertising display module and advertisement control module are arranged in the first equipment; Described advertisement execution module is arranged in the second equipment;
Or,
Described advertising display module is arranged in the first equipment; Described advertisement execution module and advertisement control module are arranged in the second equipment.
Pass through the embodiment of the present invention, advertising resource information is divided into advertising display information and advertisement execution information by this advertisement distributing method and system, and synchronously advertising message corresponding these two parts is sent to respectively to two terminals that are associated by advertisement control module and carries out simultaneous display.Can facilitate like this user in the time watching advertisement, directly carry out the executable operations of advertisement Related product, convenient for users to use, improve the efficiency of advertisement.
Brief description of the drawings
Accompanying drawing described herein is used to provide a further understanding of the present invention, forms the application's a part, does not form limitation of the invention.In the accompanying drawings:
Fig. 1 is the flow chart of this advertisement distributing method;
Fig. 2 is the structural representation of this ad delivery systems;
Fig. 3 is a kind of possible embodiments structural representation of this ad delivery systems.
Embodiment
For making the object, technical solutions and advantages of the present invention clearer, below in conjunction with execution mode and accompanying drawing, the present invention is described in further details.At this, exemplary embodiment of the present invention and explanation thereof are used for explaining the present invention, but not as a limitation of the invention.
Fig. 1 is the flow chart of this advertisement distributing method.This advertisement distributing method can comprise the steps:
In step 102, obtain advertising resource information; Described advertising resource information at least comprises: advertising display information and advertisement execution information; Described advertisement execution information for carry out to described advertising display information the operation of corresponding advertised product.
In the present embodiment, advertising resource information is divided into two parts, advertising display information and advertisement execution information.Advertising display information is the content that general advertisement video, word or picture etc. can be shown, for publicizing certain product.And different from existing advertisement, the present embodiment is also provided with advertisement execution information.This advertisement execution information for carry out to described advertising display information the operation of corresponding advertised product.
In step 104, described advertising display information is sent to advertising display module; Described advertisement execution information is sent to advertisement execution module.
In the present embodiment, the advertising display information in aforementioned advertising resource information and advertisement execution information are extracted respectively, and be synchronously sent to respectively independently terminal of two of advertising display module and advertisement execution modules.
In step 106, described advertising display module is play described advertising display information.
In the present embodiment, this advertising display module at least includes a video output interface, in order to advertising display information under playing.This advertising display module can be the display devices such as television set, Set Top Box, computer screen, projecting apparatus or billboard.
In step 108, described advertisement execution module shows advertisement execution interface according to described advertisement execution information.
In the present embodiment, this advertisement execution module at least has a demonstration output interface and a communication interface.Described communication interface is for receiving the advertisement execution information corresponding with the advertisement of described advertising display modules exhibit from described advertisement control module, and the advertisement execution information receiving shows so that user operates on the demonstration output interface of described advertisement execution module.By the demonstration of the demonstration of ad content and advertisement execution information is separated, make user in seeing product advertising, also can in described advertisement execution module, see the operation interface of more details and the purchase etc. of product.Described advertisement execution module can be a mobile phone, panel computer or the wearable display device such as a game machine or similar Google glasses.
In sum, the advertisement distributing method that the present embodiment provides, by advertising resource information being divided into advertising display information and advertisement execution information, and is synchronously sent to advertising message corresponding these two parts respectively two terminals that are associated and carries out simultaneous display.Greatly shorten in this way from user and seen that advertisement produces the operating procedure buying behavior to user, improved the effect of advertisement, improved the conversion ratio of advertisement.
In the present embodiment, in described step 108, also comprise:
Described advertisement execution module receives the operation to described advertisement execution interface;
According to described operation carry out to described advertising display information the operation of corresponding advertised product.
User, by the enterprising line operate of advertisement execution module, can realize the operation to relevant advertisements product.Described advertisement execution information provides the interface of associative operation for user.Particularly, this advertisement execution information can provide the information of the operations such as the corresponding purchase of product to publicizing in advertisement, subscription, software download.
In the present embodiment, described advertisement distributing method, also comprises:
Obtain the broadcasting modification information that described advertising display module changes institute's broadcast advertisement exhibition information.Same TV station can play different advertisements in the different time, that is to say that ad content changes in time, and prearrange, play so modification information and just refer to this ad content of prearranging, described broadcasting modification information can be put in order in advance and put on the internet, then download in described advertising display module or advertisement execution module, in television content playing process, advertisement execution module is obtained described broadcasting modification information and according to the automatically switch execution information relevant to advertisement of time.In the time of user's switching TV channel, just mean that change has occurred advertising display information, at this moment can directly get new channel information by television internal software.Adopt the external video source such as HDMI during when television set, in television set, channel information cannot be known in inside, because all channels are all a video flowing for TV, at this moment can increase a picture recognition module at inside television, according to the dynamic identification of the video data from outside, current what broadcasting is any channel, because there is oneself station symbol in each TV station, and be generally shown at the relatively-stationary position of video screen, be easy to go out television channel information by TV station symbol recognition by software.Belong to known technology as for concrete image recognition algorithm in field of image recognition, not within the scope of the present invention.
According to described broadcasting modification information, control described advertisement execution module and show advertisement execution interface according to the advertisement execution information corresponding with the advertising display information play after changing.
By above-mentioned steps, can realize between advertisement execution module and advertising display module institute play and carry out advertised product between synchronize, ensure the real-time correspondence between it.When user changes the advertising display information of playing in advertising display module by any mode, all can carry out corresponding change according to this broadcasting modification information Synchronization Control advertisement execution module.
Due to, simultaneously numerous at advertising display module and the advertisement execution module number play and carry out within the scope of whole the Internet.Therefore, need between specific two advertising display modules and advertisement execution module, set up corresponding relation, keep aforesaid synchronous corresponding relation to ensure to set up between the advertising display module of corresponding relation and advertisement execution module.In the present embodiment, described advertisement distributing method has provided sets up the method for corresponding relation between the two, comprising:
Receive the corresponding relation request of setting up that described advertising display module sends; Described foundation in corresponding relation request at least comprises: described advertisement execution module information and authorization information;
According to described advertisement execution module information and authorization information, verify the described corresponding relation request of setting up;
Set up corresponding relation request if described by checking, described advertising display module and advertisement execution module are set up to corresponding relation;
Or,
Receive the corresponding relation request of setting up that described advertisement execution module sends; Described foundation in corresponding relation request at least comprises: described advertising display module information and authorization information;
According to described advertising display module information and authorization information, verify the described corresponding relation request of setting up;
Set up corresponding relation request if described by checking, described advertising display module and advertisement execution module are set up to corresponding relation.
The terminal that corresponding relation request is set up in initiation can be advertising display module or advertisement execution module.In the request of its transmission, at least to include facility information and the authorization information of target counterpart terminal.Based on these two information, to set up two corresponding relations between terminal.Wherein, authorization information can be multiple multi-form authorization information, as identifying code, Quick Response Code, short message or other can be used for the information of checking.
Following is system embodiment of the present invention, can be for carrying out the inventive method embodiment.For the details not disclosing in system embodiment of the present invention, please refer to the inventive method embodiment.
Fig. 2 is the structural representation of this ad delivery systems.This ad delivery systems, comprising: advertisement control module 210, advertising display module 220, advertisement execution module 230.
Described advertisement control module 210, for obtaining advertising resource information; Described advertising resource information at least comprises: advertising display information and advertisement execution information; Described advertisement execution information for carry out to described advertising display information the operation of corresponding advertised product; Described advertising display information is sent to advertising display module 220; Described advertisement execution information is sent to advertisement execution module 230.
Described advertisement control module 210 is connected respectively with described advertising display module 220 and described advertisement execution module 230.Described advertisement control module 210 is obtained respectively advertising display information and the advertisement execution information in advertising resource information.Advertisement control module 210 is exported advertising display information to advertising display module 220.This output can be both that traditional TV is initiatively pushed to television terminal by TV station like that, can be also present internet television like that by television terminal initiatively to web server requests ad content.Advertisement control module 210 is exported advertisement execution information to advertisement execution module 230.This output can realize by the Internet.
Described advertising display module 220, for playing described advertising display information.
Described advertising display module 220 comprises at least one video output interface, and the ad content that broadcast is exported by described video output interface, can on the display devices such as television set, Set Top Box, computer screen, projecting apparatus or billboard, show.From physical aspect, described advertising display module can be traditional television set, an one-way set-top box that can only received television signal, also can be Web TV, a network machine top box with bilateral network communication function, also can be a satellite receiver with radio TV signals receiving function, or other have the equipment of video output interface.
Described advertisement execution module 230, for showing advertisement execution interface according to described advertisement execution information.
Described advertisement execution module 230 at least has one and shows output interface, and at least one is for receiving the communication interface of information from described advertisement control module 210.Described communication interface is for receiving the corresponding advertisement execution information of advertisement of showing with described advertising display module 220 from described advertisement control module 210, and the advertisement execution information receiving shows so that user operates on the demonstration output interface of described advertisement execution module 230; Described advertisement execution information refers to the information of the operations such as the purchase corresponding with the product publicizing in advertisement, subscription, software download.By the demonstration of the demonstration of ad content and advertisement execution information is separated, make user in seeing product advertising, also can in described advertisement execution module 230, see the operation interface of more details and the purchase etc. of product.For example, in the time that user sees the advertisement of certain product on TV, on mobile phone, synchronously present the introduction more in detail of this product and buy accordingly interface, user only need carry out shirtsleeve operation on mobile phone just can complete purchase action at once, then could buy and no longer need to remove to search commodity on the net; Do not need as present Quick Response Code advertisement, to want user first to go to scan Quick Response Code and then could on mobile phone, obtain the information of product that advertisement publicizes yet.From physical aspect, described advertisement execution module can be a mobile phone, panel computer or the wearable display device such as a game machine or similar Google glasses.
In sum, the ad delivery systems that the present embodiment provides, by advertising resource information being divided into advertising display information and advertisement execution information, and is synchronously sent to advertising message corresponding these two parts respectively two terminals that are associated and carries out simultaneous display.Greatly shorten from user and seen that advertisement produces the operating procedure buying behavior to user by this ad delivery systems, improved the effect of advertisement, improved the conversion ratio of advertisement.
In the present embodiment, described advertisement execution module 230, comprising: carry out interface display unit, operation receiving element and operation execution unit.
Described execution interface display unit, for showing advertisement execution interface according to described advertisement execution information.
Described operation receiving element, for receiving the operation to described advertisement execution interface.
Described operation execution unit, for carry out according to described operation to described advertising display information the operation of corresponding advertised product.
User, by advertisement interface being operated in advertisement execution module 230, can realize the operation to relevant advertisements product.Described advertisement execution information provides the interface of associative operation for user.Particularly, this advertisement execution information can provide the information of the operations such as the corresponding purchase of product to publicizing in advertisement, subscription, software download.
In the present embodiment, described advertising display module 220, comprising: video playback unit, modification information acquiring unit and modification information transmitting element.
Described video playback unit, for playing described advertising display information.
Described modification information acquiring unit, for obtaining the broadcasting modification information that changes institute's broadcast advertisement exhibition information.
Described modification information transmitting element, for sending to described advertisement control module by described broadcasting modification information.
Described advertisement control module 210, comprising: modification information receiving element and Executive Module control unit.
Described modification information receiving element, the described broadcasting modification information sending for receiving described advertising display module.
Described Executive Module control unit, for according to described broadcasting modification information, controls described advertisement execution module and shows advertisement execution interface according to the advertisement execution information corresponding with the advertising display information play after changing.
By said system, can realize between advertisement execution module 230 and advertising display module 220 institute play and carry out advertised product between synchronize, ensure the real-time correspondence between it.When user changes the advertising display information of playing in advertising display module 220 by any mode, advertisement control module 210 all can be carried out corresponding change according to this broadcasting modification information Synchronization Control advertisement execution module 230.
In the present embodiment, described advertising display module 220, comprising: corresponding relation request unit;
Described corresponding relation request unit, for sending to described advertisement control module 210 the corresponding relation request of setting up; Described foundation in corresponding relation request at least comprises: described advertisement execution module information and authorization information;
Described advertisement control module, comprising: requests verification unit and corresponding relation are set up unit;
Described request authentication unit, for according to described advertisement execution module information and authorization information, verifies the described corresponding relation request of setting up;
Described corresponding relation is set up unit, for setting up corresponding relation request by when checking described, described advertising display module 220 is set up to corresponding relation with advertisement execution module 230;
Or,
Described advertisement execution module 230, comprising: corresponding relation request unit;
Described corresponding relation request unit, for sending to described advertisement control module 210 the corresponding relation request of setting up; Described foundation in corresponding relation request at least comprises: described advertising display module information and authorization information;
Described advertisement control module, comprising: requests verification unit and corresponding relation are set up unit;
Described request authentication unit, for according to described advertising display module information and authorization information, verifies the described corresponding relation request of setting up;
Described corresponding relation is set up unit, for setting up corresponding relation request by when checking described, described advertising display module 220 is set up to corresponding relation with advertisement execution module 230.
The terminal that corresponding relation request is set up in initiation can be advertising display module 220 or advertisement execution module 230.In the request of its transmission, at least to include facility information and the authorization information of target counterpart terminal.Based on these two information, to set up two corresponding relations between terminal.Wherein, authorization information can be multiple multi-form authorization information, as identifying code, Quick Response Code, short message or other can be used for the information of checking.
In the present embodiment, described advertisement control module 210, comprising: advertising resource information extraction unit and advertising resource information transmitting unit.
Described advertising resource information extraction unit, for extracting advertising display information and advertisement execution information from described advertising resource information.
Described advertising resource information transmitting unit, for being sent to advertising display module 220 by described advertising display information; Described advertisement execution information is sent to advertisement execution module 230.
Described advertisement control module 210 extracts the advertising display information in ad information information and advertisement execution information respectively, and by this advertising resource information transmitting unit, sends to respectively advertising display module 220 and advertisement execution module 230.
Described advertisement control module is a concept in logic, can be both a physical equipment with entity as a webserver or television program transmission equipment, can be also a software module.If described advertisement control module is a software module, this software module both can be arranged in same physical equipment with described advertisement display module so, also can be arranged in same physical equipment with described advertisement execution module, or with described advertising display module and described advertisement execution module in not identical another one physical equipment.
Based on this, in the present embodiment, specifically provide three kinds of feasible embodiments.Described advertising display module is arranged in the first equipment; Described advertisement execution module is arranged in the second equipment; Described advertisement control module is arranged in the 3rd equipment.Or described advertising display module and advertisement control module are arranged in the first equipment; Described advertisement execution module is arranged in the second equipment.Or described advertising display module is arranged in the first equipment; Described advertisement execution module and advertisement control module are arranged in the second equipment.
Below by some specific embodiments, further illustrate the execution mode that the present invention is feasible:
In one embodiment of the invention, described advertising display module is television set, described advertisement execution module is the mobile phone with advertisement execution information receiving function, and described advertisement control module is the webserver that can both communicate with described television set and described mobile phone.The described webserver provides television content to described television set, wherein also comprises ad content.The described webserver, according to the television advertising content of broadcasting on described television set, provides the advertisement execution information corresponding with ad content to described mobile phone.In user sees advertisement on video screen like this, on the mobile phone that also can use at him, see the purchase information of advertisement institute corresponding product, if user likes the product of showing in advertisement just can to buy by direct control mobile phone simultaneously.This mode is with respect to have following several places advantage at least based on Quick Response Code: first due on video screen without two-dimensional code display, can the content on video screen not caused and be blocked, user experiences can be relatively good; Secondly user, without removing to scan Quick Response Code, has reduced the subsidy of operation, has increased success rate because scanning Quick Response Code need to be adjusted the angle and distance of shooting, and light when bad discrimination also very poor.
In one embodiment of the invention, described advertising display module is advertisement machine, and described advertisement execution module is the mobile phone that a step has advertisement execution information receiving function, and described advertisement control module is and the software module of described advertisement machine in Same Physical entity.
In one embodiment of the invention, described advertising display module is conventional television, and it can receive the TV programme that TV station broadcasts.Described advertisement execution module can be the mobile phone of operation related software, described advertisement control module is TV station's system equipment with network communicating function and television program transmission function, it stores TV station and will broadcast the information of advertisement, the programme information such as the introduction of such as advertisement institute corresponding product, purchase, advertising broadcast time; Described mobile phone is connected by network with described Advertisement Server.Described mobile phone is connected with described TV station system equipment, and can obtain programme information from described TV station system equipment there, in the time having arrived TV station and will broadcast certain advertisement, on mobile phone, just automatically show the information corresponding with this advertisement, user's direct control mobile phone just can carry out the operations such as the purchase relevant to advertisement, subscription, download, thereby has improved greatly efficiency.
In one embodiment of the invention, as shown in Figure 3, described advertising display module is a television set with bi-directional communication function, described advertisement execution module is the mobile phone with correlation function, described advertisement control module is a software module of moving in described system for TV set, when television set is during at broadcast program, described advertisement control module can send to described mobile phone by corresponding the advertisement of broadcasting advertisement execution information, and mobile phone displays and supplies user to operate according to the advertisement execution information passing on mobile phone;
Those skilled in the art, considering specification and putting into practice after invention disclosed herein, will easily expect other embodiment of the present invention.The application is intended to contain any modification of the present invention, purposes or adaptations, and these modification, purposes or adaptations are followed general principle of the present invention and comprised undocumented common practise or the conventional techniques means in the art of the disclosure.Specification and embodiment are only regarded as exemplary, and true scope of the present invention and spirit are pointed out by claim below.
Should be understood that, the present invention is not limited to precision architecture described above and illustrated in the accompanying drawings, and can carry out various amendments and change not departing from its scope.Scope of the present invention is only limited by appended claim.
Claims (10)
1. an advertisement distributing method, is characterized in that comprising:
Obtain advertising resource information; Described advertising resource information at least comprises: advertising display information and advertisement execution information; Described advertisement execution information for carry out to described advertising display information the operation of corresponding advertised product;
Described advertising display information is sent to advertising display module; Described advertisement execution information is sent to advertisement execution module;
Described advertising display module is play described advertising display information;
Described advertisement execution module shows advertisement execution interface according to described advertisement execution information.
2. advertisement distributing method as claimed in claim 1, characterized by further comprising:
Described advertisement execution module receives the operation to described advertisement execution interface;
According to described operation carry out to described advertising display information the operation of corresponding advertised product.
3. advertisement distributing method as claimed in claim 1, characterized by further comprising:
Obtain the broadcasting modification information that described advertising display module changes institute's broadcast advertisement exhibition information;
According to described broadcasting modification information, control described advertisement execution module and show advertisement execution interface according to the advertisement execution information corresponding with the advertising display information play after changing.
4. advertisement distributing method as claimed in claim 1, characterized by further comprising:
Receive the corresponding relation request of setting up that described advertising display module sends; Described foundation in corresponding relation request at least comprises: described advertisement execution module information and authorization information;
According to described advertisement execution module information and authorization information, verify the described corresponding relation request of setting up;
Set up corresponding relation request if described by checking, described advertising display module and advertisement execution module are set up to corresponding relation;
Or,
Receive the corresponding relation request of setting up that described advertisement execution module sends; Described foundation in corresponding relation request at least comprises: described advertising display module information and authorization information;
According to described advertising display module information and authorization information, verify the described corresponding relation request of setting up;
Set up corresponding relation request if described by checking, described advertising display module and advertisement execution module are set up to corresponding relation.
5. an ad delivery systems, is characterized in that comprising: advertisement control module, advertising display module, advertisement execution module;
Described advertisement control module, for obtaining advertising resource information; Described advertising resource information at least comprises: advertising display information and advertisement execution information; Described advertisement execution information for carry out to described advertising display information the operation of corresponding advertised product; Described advertising display information is sent to advertising display module; Described advertisement execution information is sent to advertisement execution module;
Described advertising display module, for playing described advertising display information;
Described advertisement execution module, for showing advertisement execution interface according to described advertisement execution information.
6. ad delivery systems as claimed in claim 5, is characterized in that, described advertisement execution module comprises: carry out interface display unit, operation receiving element and operation execution unit;
Described execution interface display unit, for showing advertisement execution interface according to described advertisement execution information;
Described operation receiving element, for receiving the operation to described advertisement execution interface;
Described operation execution unit, for carry out according to described operation to described advertising display information the operation of corresponding advertised product.
7. ad delivery systems as claimed in claim 5, is characterized in that,
Described advertising display module, comprising: video playback unit, modification information acquiring unit and modification information transmitting element;
Described video playback unit, for playing described advertising display information;
Described modification information acquiring unit, for obtaining the broadcasting modification information that changes institute's broadcast advertisement exhibition information;
Described modification information transmitting element, for sending to described advertisement control module by described broadcasting modification information;
Described advertisement control module, comprising: modification information receiving element and Executive Module control unit;
Described modification information receiving element, the described broadcasting modification information sending for receiving described advertising display module;
Described Executive Module control unit, for according to described broadcasting modification information, controls described advertisement execution module and shows advertisement execution interface according to the advertisement execution information corresponding with the advertising display information play after changing.
8. ad delivery systems as claimed in claim 5, is characterized in that,
Described advertising display module, comprising: corresponding relation request unit;
Described corresponding relation request unit, for sending to described advertisement control module the corresponding relation request of setting up; Described foundation in corresponding relation request at least comprises: described advertisement execution module information and authorization information;
Described advertisement control module, comprising: requests verification unit and corresponding relation are set up unit;
Described request authentication unit, for according to described advertisement execution module information and authorization information, verifies the described corresponding relation request of setting up;
Described corresponding relation is set up unit, for setting up corresponding relation request by when checking described, described advertising display module and advertisement execution module is set up to corresponding relation;
Or,
Described advertisement execution module, comprising: corresponding relation request unit;
Described corresponding relation request unit, for sending to described advertisement control module the corresponding relation request of setting up; Described foundation in corresponding relation request at least comprises: described advertising display module information and authorization information;
Described advertisement control module, comprising: requests verification unit and corresponding relation are set up unit;
Described request authentication unit, for according to described advertising display module information and authorization information, verifies the described corresponding relation request of setting up;
Described corresponding relation is set up unit, for setting up corresponding relation request by when checking described, described advertising display module and advertisement execution module is set up to corresponding relation.
9. ad delivery systems as claimed in claim 5, is characterized in that, described advertisement control module, comprising: advertising resource information extraction unit and advertising resource information transmitting unit;
Described advertising resource information extraction unit, for extracting advertising display information and advertisement execution information from described advertising resource information;
Described advertising resource information transmitting unit, for being sent to advertising display module by described advertising display information; Described advertisement execution information is sent to advertisement execution module.
10. ad delivery systems as claimed in claim 5, is characterized in that,
Described advertising display module is arranged in the first equipment; Described advertisement execution module is arranged in the second equipment; Described advertisement control module is arranged in the 3rd equipment;
Or,
Described advertising display module and advertisement control module are arranged in the first equipment; Described advertisement execution module is arranged in the second equipment;
Or,
Described advertising display module is arranged in the first equipment; Described advertisement execution module and advertisement control module are arranged in the second equipment.
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| Application Number | Priority Date | Filing Date | Title |
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| CN201410165997.6A CN103957464A (en) | 2014-04-23 | 2014-04-23 | Advertisement distributing method and system |
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| Application Number | Priority Date | Filing Date | Title |
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| CN201410165997.6A CN103957464A (en) | 2014-04-23 | 2014-04-23 | Advertisement distributing method and system |
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| CN103957464A true CN103957464A (en) | 2014-07-30 |
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| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201410165997.6A Pending CN103957464A (en) | 2014-04-23 | 2014-04-23 | Advertisement distributing method and system |
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| CN (1) | CN103957464A (en) |
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN104618816A (en) * | 2015-02-26 | 2015-05-13 | 北京奇艺世纪科技有限公司 | Cross-screen interaction method, device and system |
| CN105718550A (en) * | 2016-01-18 | 2016-06-29 | 腾讯科技（深圳）有限公司 | Media information publishing method and system |
| CN105976196A (en) * | 2015-03-10 | 2016-09-28 | 三星电子株式会社 | System, apparatus, and method to provide location-based service |
| CN107864400A (en) * | 2016-09-22 | 2018-03-30 | 青岛海尔多媒体有限公司 | A kind of player method and device |
| CN110213631A (en) * | 2018-04-10 | 2019-09-06 | 腾讯科技（深圳）有限公司 | Effect data generation method and equipment based on OTT video traffic |
| CN110428274A (en) * | 2018-10-11 | 2019-11-08 | 彩云之端文化传媒(北京)有限公司 | It is a kind of based on across screen scene accurate advertisement and electric business marketing platform |
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Cited By (9)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104618816A (en) * | 2015-02-26 | 2015-05-13 | 北京奇艺世纪科技有限公司 | Cross-screen interaction method, device and system |
| CN105976196A (en) * | 2015-03-10 | 2016-09-28 | 三星电子株式会社 | System, apparatus, and method to provide location-based service |
| CN105718550A (en) * | 2016-01-18 | 2016-06-29 | 腾讯科技（深圳）有限公司 | Media information publishing method and system |
| WO2017124991A1 (en) * | 2016-01-18 | 2017-07-27 | 腾讯科技（深圳）有限公司 | Media information publishing method, system and computer storage medium |
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| CN105718550B (en) * | 2016-01-18 | 2020-07-14 | 腾讯科技（深圳）有限公司 | Media information publishing method and system |
| CN107864400A (en) * | 2016-09-22 | 2018-03-30 | 青岛海尔多媒体有限公司 | A kind of player method and device |
| CN110213631A (en) * | 2018-04-10 | 2019-09-06 | 腾讯科技（深圳）有限公司 | Effect data generation method and equipment based on OTT video traffic |
| CN110428274A (en) * | 2018-10-11 | 2019-11-08 | 彩云之端文化传媒(北京)有限公司 | It is a kind of based on across screen scene accurate advertisement and electric business marketing platform |
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