KR101279849B1 - Realtime assistant method for tv shopping program using mobile computing device - Google Patents

Abstract

The present invention relates to a system and an application service method for supporting a television home shopping broadcast program using a mobile computing device in real time.
The system of the present invention comprises a first system comprising a broadcasting station for producing a television home shopping broadcast program and transmitting it through a broadcasting network, and a television device receiving the television home shopping broadcasting program through the broadcasting network, and assisting the television home shopping broadcasting program in real time. A mobile computing device for installing an assistant event and executing an assistant event, an application server transmitting data to the mobile computing device and synchronizing with a television home shopping broadcast of the first system in real time; It includes a second system configured to include a database built in.
Through the second system, there is an advantage in that the television home shopping broadcast program of the first system can be assisted in real time.

Description

How to use the mobile computing device to assist TV home shopping broadcasting in real time {REALTIME ASSISTANT METHOD FOR TV SHOPPING PROGRAM USING MOBILE COMPUTING DEVICE}

The present invention relates to an application of a mobile computing device and a service method through its execution, and more particularly to home shopping broadcasting.

Television home shopping does not require the viewer to do anything other than to purchase the product. In other words, you don't need to research the retailer's site and find out its performance to buy the product. You just have to watch the home shopping broadcast in front of the television. Operators persuade viewers through home shopping advertisements and sell products immediately. To make a purchase, the viewer calls the customer center phone number displayed on the home shopping broadcasting screen and consults and makes a payment or uses the ARS phone to make a payment.

However, the conventional home shopping method of television has a problem that the viewer, that is, the consumer, is placed in an excessively passive position. First of all, there was a limit that it is difficult for viewers to immediately get related information about products at the time they want. In addition, home shopping broadcasting has many repetitive explanations and repetitive screens due to its characteristics. Since it is broadcast live, you cannot watch home shopping broadcasts as you would watch internet videos. That's why I often miss the point of interest, and I have to wait. In other words, there is a part of the home shopping broadcast that the viewer is very interested, and there is also a part that is not very interested. However, this is extremely subjective and varies from viewer to viewer.

In order to solve this problem, a method of displaying additional information on a part of a television screen by a viewer by operating a remote control shortcut key has been proposed. However, the method of displaying additional information through the television screen reduces the concentration on the home shopping broadcast program that is live broadcast in real time. Due to the nature of home shopping broadcasting, if the viewer's concentration on broadcasting programs falls, it is not preferable because it directly affects sales.

As the television home shopping market develops, competition is getting very intense. It is necessary to provide better service to viewers while solving the above-mentioned fundamental problems. This should not interfere with home shopping broadcasts that are being broadcast in real time through television devices.

The inventor of the present invention has made efforts to solve the above problems for a long time and completed the present invention.

SUMMARY OF THE INVENTION An object of the present invention is to provide a service environment in which viewers watching television home shopping broadcasts can actively acquire information and easily purchase information.

Another object of the present invention is to provide a method of improving the service environment of a viewer while not disturbing the concentration on television home shopping broadcasting.

This object of the present invention is approached in terms of assisting television home shopping broadcasting through a separate mobile computing device.

On the other hand, other unspecified purposes of the present invention will be further considered within the scope of the following detailed description and easily deduced from the effects thereof.

In order to achieve the above object, a first aspect of the present invention is a method for assisting in real time television home shopping broadcast using a mobile computing device installed with a home shopping assistant interface application:

Performing a home shopping broadcast by the television apparatus through a live channel;

The mobile computing device executing the application to connect to an application server;

The application server synchronizing the application of a mobile computing device to the home shopping broadcast in real time;

Expressing a home shopping assistant interface assisting the home shopping broadcasting on the screen of the mobile computing device; And

And executing an assistant event through the home shopping assistant interface.

In addition, a second aspect of the present invention provides a mobile computing device capable of data communication through a wireless Internet or a mobile communication network,

Has a home shopping assistant interface, which is an application that assists television home shopping broadcasting in real time, the home shopping assistant interface including a direct call element, a purchase request element, a shopping information element, and a consumer bulletin board element related to the home shopping broadcast;

The home shopping assistant interface displayed on the screen of the mobile computing device and the television home shopping broadcast being broadcast via the television device are synchronized in real time, and the mobile computing device assists the television home shopping broadcast in real time.

In addition, a third aspect of the invention relates to a system for real-time assisting a television home shopping broadcast program using a mobile computing device, the system comprising:

A first system including a broadcasting station for producing a television home shopping broadcast program and transmitting the same through a broadcasting network and a television device receiving the television home shopping broadcasting program through the broadcasting network;

A home shopping assistant interface application is installed to assist the television home shopping broadcast program in real time, and a mobile computing device executing an assistant event, and transmitting data to the mobile computing device and synchronizing in real time with the television home shopping broadcast of the first system. And a second system configured to include an application server, and a database built on the application server.

The second system may be used to assist in real time the television home shopping broadcast program of the first system.

According to the method, the device, and the system of the present invention as described above, there is an advantage that a viewer watching a television home shopping broadcast can provide a service environment in which information can be more actively acquired and easily purchased. Viewers will be able to enjoy detailed information and extended experiences that cannot be achieved by watching television home shopping broadcasts alone.

Moreover, while enjoying such usefulness and advantages, no special modifications are made to the television home shopping broadcast itself, and viewers can easily obtain additional information using their own smartphones, etc. There is no need, and since there is no need to separately connect to the website of the seller or the broadcaster, there is an advantage that can not interfere with the concentration on the home shopping broadcast.

Even if effects not specifically mentioned in the specification of the present invention are incorporated, the provisional effects expected by the technical features of the present invention are treated as described in the specification of the present invention.

1 is a diagram schematically showing an example of a system configuration of the present invention.
2 is a diagram showing an example configuration on the screen of the device 100 of the application according to the present invention.
3 illustrates various scenarios implemented in accordance with the method of the present invention.
4 schematically shows the overall process of the method according to the invention.
* The accompanying drawings illustrate examples of the present invention in order to facilitate understanding of the technical idea of the present invention, and thus the scope of the present invention is not limited thereto.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may obscure the subject matter of the present invention.

1 shows a schematic configuration of a system of the present invention. In the present invention, two systems are organically combined. The first system is a broadcast system for transmitting television home shopping broadcast content, and the second system is a data transmission system for transmitting data necessary for a home shopping assistant interface to a mobile computing device. Data transmitted from the second system is associated with a home shopping broadcast broadcast in real time in the first system. That is, information about the target product to be sold through home shopping broadcasting and information related to the purchase of the target product are provided in real time. This allows the second system to assist the first system in real time.

In the first system, a broadcasting station produces a television home shopping broadcast program. The television home shopping broadcasting program refers to home shopping broadcasting content transmitted through a broadcasting network. The TV home shopping broadcast program is photographed using the broadcasting station camera 11, and is encoded in real time and sent to the indoor television apparatus 1 through the broadcasting station server 10 system. This home shopping broadcast program is reproduced in real time through the home television apparatus 1 through the broadcast base station 50 or other broadcasting network 51. The other broadcasting network 51 may include a pay TV cable network, the Internet, and the like. Production, data transmission and broadcast systems for television home shopping broadcasts are well known in the broadcast sector. Since the broadcast technology itself is not subsumed on the inherent technical idea of the present invention and the technical idea of the present invention is not limited, a detailed description thereof will be omitted.

The broadcast station server 10 may include various databases 12 and 14. The database 12 is a database built to provide the service of the present invention. The database 12 may be constructed as one or more databases by collecting data required by the second system. The database 14 is a database of resources dedicated to the broadcast of the first system.

In the second system, the application server 20 transmits, via the network, additional information associated with the television home shopping broadcast program broadcast through the television device 1 to the mobile computing device 100. This network may be a network 56 of a mobile telephone network such as WCDMA. In addition, the network may be a wireless Internet 55 such as Wi-fi, Wibro, Wimax. The network is not particularly limited as long as it transmits data wirelessly through a plurality of terminals existing on the network. The management operator 21 registers additional information displayed on the screen of the mobile computing device 100 by using the data transmitted from the first system and inputs it to the application server 20. These additional information are information required by the home shopping assistant internship.

The mobile computing device 100 is installed with a home shopping assistant interface application, and executes the application to access the application server 20. An application installed in the mobile computing device 100 performs a function of displaying on the screen a home shopping assistant interface relating to a television home shopping broadcast program broadcast through the television apparatus 1.

The second system has a database 22 corresponding to the database 12 of the first system, which contains data necessary for the application server 20 to transmit additional information to the mobile computing device 100. May be included. Meanwhile, the database 24 is a database of resources dedicated to data transmission of the second system.

The application server 20 may include an encoding system (Live Encoder Syetem) for transmitting a still image or a video to the mobile computing device 100. Images encoded through this encoding system may be transmitted to the mobile computing device 100 via a media server. Techniques for transferring content through encoding systems and media servers are known to those skilled in the art and various modifications and applications are possible.

The application server 20 synchronizes in real time with the first system such that the data displayed on the screen of the mobile computing device and the television home shopping broadcast transmitted through the television device 1 coincide with each other.

The mobile computing device 100 may be a smartphone such as an iPhone ™ or a tablet PC such as an iPad ™ or Galaxy Tab ™. In addition, any mobile computing device capable of receiving data through a wireless Internet connection or a mobile communication network will be included in the mobile computing device 100 of the present invention.

2 illustrates an example of a screen configuration of a Home Shopping Assistant Interface application installed in the mobile computing device 100. The user generates an assistant event by selecting areas displayed on the home shopping assistant interface, and can assist home shopping in real time according to a predetermined procedure according to the assistant event. The shopping information element 110, the image display element 120, the direct call element 130, the purchase request element 140, the shopping event element 150, and the consumer bulletin board element 160 may be included. have. The shopping information element 110 and the image display element 120 can alleviate this drawback because the viewer cannot actively select or view the shopping information through the television device in the home shopping broadcasting. In addition, the division may be arbitrary because it is common in providing shopping information. Although the detailed specification of the target product itself is also important due to the characteristics of the home shopping broadcast, it is distinguished in the embodiment of FIG. 2 because the video may be of particular interest to the viewer.

When the shopping information element 110 or the image display element 120 is touched and selected, a shopping information viewing event for the target product of the home shopping broadcast is generated. When the shopping information browsing event through the shopping information element 110 occurs, the user is directed to a page that provides detailed specification information of the target product. Viewing shopping information through the image display element 120 When an event occurs, the user is directed to a page displaying various images of the target product.

When the direct call element 130 is touched and selected, a direct call event occurs. The call is requested to the set phone number, that is, the set phone number of the seller. It is possible to make a direct phone call without the user having to enter a new phone number and attempt a call. When a purchase request element 140 is touched and selected, a purchase request event occurs. The purchase procedure is initiated by a predetermined program procedure and the payment processing module can be driven. The payment process may be performed using credit card information stored in the device, and the payment processing process may be performed according to the ARS service use procedure of the seller.

When the user touches the consumer bulletin board element 160 and selects it, an event for viewing consumer opinion information is generated, and information such as opinions or reviews about the target product of the consumer can be obtained. The shopping event element 150 may view events related to home shopping that is currently being broadcast, such as discount information, giveaway information, or free services.

Although not shown, the mobile computing device of the present invention may further include a module for communicating with a television device. Some embodiments may include a module for capturing and processing a barcode or QR code with a camera embedded in a mobile computing device on a screen that is received and played back through a television device. By capturing the barcode or QR code of the TV screen in this way, the application related to the present invention can be downloaded to the device or the installed application can be driven. Recognition processing procedures relating to barcodes or QR codes are known to those skilled in the art. In another embodiment, the module communicating with the television device may be a near field communication (NFC) module that is a near field communication method. By touching the mobile computing device equipped with the NFC module to the television device, an application related to the present invention can be downloaded to a device, an installed application can be executed, or a purchase event can be executed.

As shown in FIG. 3, the system and method of the present invention allow the user to enjoy various conveniences using the mobile computing device 100 while watching a home shopping broadcast broadcast on the television apparatus 1. You can call the seller directly (a), buy directly (b), view consumer responses to the target product (c), view detailed information about the product (d) Participate in shopping events and view their information.

7 illustrates an overview process of a method for assisting television home shopping broadcasts in real time using a mobile computing device in accordance with the present invention. The mobile shopping device has a home shopping assistant interface application installed and executed.

First, the television device performs a home shopping broadcast through a live channel (S10). The viewer executes the application installed in his mobile computing device while watching the home shopping broadcast (S20). When the application is executed, the application server is connected through a wireless Internet network or a mobile communication network, and the application server synchronizes the application of the mobile computing device to the television home shopping broadcast in real time (S30).

Next, the mobile computing device displays a home shopping assistant interface for assisting the home shopping broadcasting on a device screen (S40). At this time or before or after that, the channel for the home shopping broadcast currently being watched on the television device will be selected. To this end, the application of the present invention will include a configuration for displaying and selecting a channel list.

Through the screen of the mobile computing device, an assistant event is generated by touching input areas of the home shopping assistant interface (S50). Information and processes determined according to assistant events on the device screen run on the device screen.

On the other hand, the scope of protection of the present invention is not limited by the embodiments explicitly described above. Further, it should be noted that the protection scope of the present invention may not be limited due to obvious changes or substitutions in the technical field to which the present invention belongs.

Claims (6)

In the mobile computing device capable of data communication via wireless Internet or mobile communication network,
A home shopping assistant interface, which is an application that assists the television home shopping broadcast in real time, the home shopping assistant interface including a direct call element, a purchase request element, a shopping information element, and a consumer bulletin board element related to the home shopping broadcast;
And the home shopping assistant interface displayed on the screen of the mobile computing device synchronized with the television home shopping broadcast being broadcast via the television device in real time to assist the television home shopping broadcast in real time.
delete delete delete delete delete

Images