KR101537852B1 - Method and system for providing image advertisement via television - Google Patents

Abstract

A method of providing a video advertisement through a TV includes transmitting a list of at least one video advertisement to a TV through a set top box; Receiving a selection input for the list from a user through the set top box; Transmitting the at least one video advertisement corresponding to the selectively input list to the TV through the set top box; Receiving from the set-top box a result of viewing the user's viewing of the at least one image advertisement; And updating the user's point based on the received viewing completion result.

Description

[0001] METHOD AND SYSTEM FOR PROVIDING IMAGE ADVERTISEMENT VIA TELEVISION [0002]

[0001] The present invention relates to a system and a method for providing a video advertisement through a TV, and more particularly, to a technology for providing a video advertisement through a TV via a set top box from a media center including a headend .

The video advertisement providing technology unilaterally provided the image advertisement in a manner that pushes the image advertisement to the TV according to the schedule determined before and after the TV broadcast program regardless of the viewer's intention. Such a video advertisement providing technology provides a video advertisement regardless of a viewer's intention and does not provide the user with a reward according to the result of watching the video. Therefore, the viewer is prevented from watching the video advertisement, There is a problem that it is difficult to obtain an effect. In addition, even if the viewer views the video advertisement to the end, there is no way to check the result of watching the video advertisement, so that it is difficult to calculate the advertisement cost based on the results of the quantitative viewing completion result of the video advertisement.

For example, in a method of providing a target-type advertisement, the advertisement information corresponding to a specific channel selected from a user is inserted into meta data for a program of a specific channel and transmitted, Advertisement information can be provided. At this time, there is not disclosed a technique that only one-way advertising information is pushed according to a specific channel, and a viewer selects a piece of advertisement information and provides a reward according to a result of watching the selected piece of advertisement information.

Therefore, there is a need for a bidirectionally compensated image advertisement providing technology and an advertisement cost calculation model based on the results of the viewing result.

Embodiments of the present invention provide a method, apparatus, and system for providing a bidirectional video advertisement by receiving a user's selection input for a specific list from a list of video advertisement provided to a user and transmitting the corresponding video advertisement. .

Embodiments of the present invention also provide a method, apparatus, and system for updating a point of a user based on a result of a user's viewing on a video advertisement and providing a reward of the supplementary service based on the updated point of the user do.

In addition, embodiments of the present invention store and analyze a user's viewing completion result for a video advertisement and transmit the analysis result to the advertiser system, thereby providing an advertisement cost estimation model based on the performance of the viewing completion result.

According to an embodiment of the present invention, there is provided a method of providing a video advertisement through a TV, comprising: transmitting a list of at least one video advertisement to a TV through a set top box; Receiving a selection input for the list from a user through the set top box; Transmitting the at least one video advertisement corresponding to the selectively input list to the TV through the set top box; Receiving from the set-top box a result of viewing the user's viewing of the at least one image advertisement; And updating the user's point based on the received viewing completion result.

Updating the user's point based on the received viewing completion result may include providing a reward of the supplementary service based on the user's point in response to the user's request.

The method of providing a video advertisement through the TV may further include storing the viewing completion result.

The step of storing the viewing completion result may be a step of storing viewing information on the at least one image advertisement completed by the user.

The step of storing the audience information may include analyzing the audience information according to a predetermined criterion; Storing the analysis result; And transmitting the analysis results to an advertiser system corresponding to the at least one video advertisement.

The list of at least one image advertisement may include advertisement information for the at least one image advertisement.

The advertisement information for the at least one image advertisement includes the user's point for the at least one image advertisement and the user's point may be set differently according to the type of the at least one image advertisement .

The list of at least one image advertisement may be visually different depending on the type of the image advertisement.

The method of providing image advertisement through the TV may further include registering and storing the at least one image advertisement and transmission related meta information.

The method of providing a video advertisement through the TV includes: determining whether the user is subscribed; And authenticating the user prior to transmitting the video advertisement to the TV through the set top box if the user is not subscribed.

A method of providing a video advertisement through a TV according to an embodiment of the present invention includes: receiving a list of at least one video advertisement from a video advertisement providing system and transmitting the list to a TV; Receiving a selection input for the list from a user and transmitting the selection input to the video advertisement providing system; Receiving the at least one image advertisement corresponding to the selected and entered list from the image advertisement providing system; Transmitting the at least one image advertisement to the TV; And transmitting the viewing completion result of the user to the at least one image advertisement to the image advertisement providing system.

The method of providing a video advertisement through the TV may further include providing a reward of an additional service to the TV based on the user's point updated in the video advertisement providing system in response to the request of the user have.

The viewing completion result may include viewing information on the at least one image advertisement that the user has viewed.

The video advertisement providing system according to an embodiment of the present invention transmits a list of at least one video advertisement to a TV through a set top box and receives a selection input for the list from the user through the set top box, Receiving the at least one video advertisement corresponding to the selected list from the set top box via the set top box and receiving a result of watching the user for the at least one video advertisement from the set top box, Video advertising water management; And a point management unit for updating the user's point based on the received viewing completion result.

The video advertisement providing system may further include a pay service providing unit for providing the reward of the supplementary service based on the user's point in response to the request of the user.

The image advertisement management unit may register and store the at least one image advertisement and transmission related meta information, and may store the viewing result.

A set-top box according to an exemplary embodiment of the present invention receives a list of at least one image advertisement from a video advertisement providing system and transmits the selected list to a TV, receives a selection input for the list from a user, System, receiving the at least one image advertisement corresponding to the selected input list from the image advertisement providing system, transmitting the at least one image advertisement to the TV, and transmitting the at least one image And transmits the viewing completion result of the user to the advertisement to the image advertisement providing system.

In response to the user's request, the set-top box may further provide a reward of the additional service to the TV based on the user's point updated in the video advertisement providing system.

Embodiments of the present invention provide a method, apparatus, and system for providing a bidirectional video advertisement by receiving a user's selection input for a specific list from a list of video advertisement provided to a user and transmitting the corresponding video advertisement. Can be provided.

Embodiments of the present invention also provide a method, apparatus, and system for updating a point of a user based on a result of a user's viewing on a video advertisement and providing a reward of the supplementary service based on the updated point of the user can do.

In addition, embodiments of the present invention can provide a model for calculating an advertisement cost based on the results of viewing completion by storing and analyzing the user's viewing completion result on the image advertisement and transmitting the result to the advertiser system.

1 is a diagram illustrating an overall system for providing a visual advertisement according to an exemplary embodiment of the present invention.
2 illustrates a media center according to an embodiment of the present invention.
3 is a diagram illustrating a set-top box according to an embodiment of the present invention.
FIG. 4 is a diagram illustrating a TV provided with a video advertisement according to an exemplary embodiment of the present invention.
FIG. 5 is a graph illustrating an advertisement cost calculation graph according to an embodiment of the present invention.
FIG. 6 illustrates a method of providing a video advertisement according to an exemplary embodiment of the present invention. Referring to FIG.

Hereinafter, embodiments according to the present invention will be described in detail with reference to the accompanying drawings. However, the present invention is not limited to or limited by the embodiments. In addition, the same reference numerals shown in the drawings denote the same members.

1 is a diagram illustrating an overall system for providing a visual advertisement according to an exemplary embodiment of the present invention.

Referring to FIG. 1, an overall system for providing a visual advertisement according to an embodiment of the present invention includes a media center 110 and a home / office TV system 120 connected to a cable / Internet 130. Here, the media center 110 includes a head end 111 and a video advertisement providing system 112, and the home / office TV system 120 may include a set top box 121 and a TV 122 . Although the head end 111, the video advertisement providing system 112, the set top box 121 and the TV 122 are separately installed in the embodiment of the present invention, 111 and the image advertisement providing system 112 may be implemented as one device and the set-top box 121 may be embedded in the TV 122. [

The head end 111 compresses and encodes the compressed file, compresses the compressed file into one broadcast signal, and transmits the re-compressed broadcast signal through the cable / Internet 130, Can be provided.

The video advertisement providing system 112 is connected to the head end 111 to transmit a list of video advertisements to the TV 122 through the set top box 121, And transmits the image advertisement corresponding to the selected list to the TV 122 via the set top box 121 and receives the viewing result of the user for the image advertisement from the set top box 121 Lt; / RTI > In addition, the video advertisement providing system 112 can update the user's point based on the received viewing completion result and can provide the reward of the supplementary service based on the updated user's point in response to the user's request have. At this time, the user may mean a viewer who watches a video advertisement. This will be described in detail with reference to FIG.

The set-top box 121 can decode, demultiplex and demodulate a signal received from the media center 110 via the cable / Internet 130 and provide the generated broadcast program to the TV. At this time, the set-top box 121 receives the list of the image advertisement from the image advertisement providing system 112 and transmits it to the TV 122. The set-top box 121 receives the selection input for the list from the user and transmits it to the image advertisement providing system 112. The set-top box 121 receives the image advertisement corresponding to the list selected from the image advertisement providing system 112, transmits the image advertisement to the TV 122, And transmit the result to the image advertisement providing system 112. In addition, the set-top box 121 may provide the reward of the supplementary service to the TV 122 based on the updated user's point in the image advertisement providing system 112 in response to the user's request. This will be described in detail with reference to FIG.

, IR 통신 등)을 하는 리모컨을 포함할 수 있다. 여기서, 영상 광고물의 리스트에 대한 선택이 리모컨을 이용하여 입력될 수 있다.
The TV 122 is connected to the set-top box 121 via a short-

, IR communication, etc.). Here, the selection of the list of video advertisements can be inputted by using the remote controller.

2 illustrates a media center according to an embodiment of the present invention.

Referring to FIG. 2, a media center according to an exemplary embodiment of the present invention includes a head end 210 and a video advertisement providing system 220.

Here, the head end 210 includes an encoder 211 for performing compression and encoding processing, a multiplexer 212 for recompressing the compressed file into one broadcast signal, and a re- And a modulator 213 for transmitting the data through the Internet.

The video advertisement providing system 220 includes a conditional access system (CAS) 221, an electronic program guide (EPG) 222, a video advertisement management unit 223, a point management unit 224, . ≪ / RTI >

Here, the EPG 222 may provide broadcast program information to a set-top box. The video advertisement management unit 223 transmits the list of the image advertisement to the TV through the set top box, receives the selection input for the list from the user through the set top box, and displays the image advertisement corresponding to the selected list Top box, and receive the user's viewing completion result for the image advertisement from the set-top box. At this time, the list of the image advertisement may include advertisement information about the image advertisement, and may be visually different depending on the type of the image advertisement. For example, a list of image advertisements may be displayed in a grid form, and a circular image having different colors may be displayed on the upper right side of the preview image of the image advertisement, . More specifically, the advertisement information displayed on the preview image of the image advertisement may include information such as a point corresponding to the image advertisement and a reproduction time. At this time, the point corresponding to the image advertisement may be set differently according to the type of the image advertisement.

In addition, the video advertisement management unit 223 can register and store the image advertisement and the transmission-related meta information from an advertiser system (not shown) connected to the wired / wireless network. For example, the video advertisement management unit 223 can register and store video advertisement data including advertisement name, reproduction time, and points from the advertiser system corresponding to the video advertisement, Transmission-related meta information including information such as an object and a transmission time can be registered and stored. In addition, the video advertisement management unit 223 may store the viewing completion result including the viewing information on the video advertisement that the user has viewed. For example, the video advertisement managing unit 223 may store viewing information including a viewing time of a user for a video advertisement, a playback time of the viewed video advertisement, and a point corresponding to the viewed video advertisement.

In addition, the video advertisement managing unit 223 analyzes the stored viewing information according to a predetermined criterion, stores the analyzed viewing information, and transmits the stored viewing information to the advertiser system corresponding to the video advertisement to calculate the advertisement cost based on the performance of the viewing completion result . This will be described in detail with reference to FIG.

The CAS 221 may determine whether the user is subscribed to a pay-TV service. If not, the CAS 221 may authenticate the user before the video advertisement is transmitted to the TV through the set-top box. For example, if the user is not subscribed to a pay-per-view broadcast, the user may be authenticated through either cellular phone authentication or set-top box authentication.

The point management unit 224 can update the user's point based on the viewing completion result received from the video advertisement management unit 223. [ For example, when the user completes viewing the image advertisement having 100 points and receives the user's viewing completion result for the image advertisement from the image advertisement management unit 223, the point management unit 224 stores the image advertisement in advance You can update your points by adding 100 points. At this time, the updated point of the user can be exchanged for cash, and payment can be made for the pay-TV subscription fee. In addition, the point manager 224 may receive a point inquiry request input from the user and, in response, provide the updated point details of the user. Here, if the user's point history is updated, the user's point history may be automatically provided without receiving the user's point inquiry request input. At this time, the point history of the user provided to the user may include a point total score of a user, a point usage history by date, or a point accumulation history by date.

Paid service provider 225 may provide a reward of the supplementary service based on the updated user's point in point manager 224 in response to the user's request. For example, when a user purchases a paid supplementary service or contents provided by a pay-TV provider, the charged-service provider 225 updates the pay-per-service or content corresponding to the paid supplementary service or content at points updated by the point manager 224 Points, and can provide a paid supplementary service or contents to the user.

3 is a diagram illustrating a set-top box according to an embodiment of the present invention.

3, a set-top box according to an embodiment of the present invention includes a decoder 310, a demultiplexer 320, a demodulator 330, and a video advertisement operation module 340 ).

Here, the decoder 310 can decode the signal received from the media center through the cable / Internet, and the demultiplexer 320 can demultiplex the decoded signal. The demodulator 330 may demodulate the demultiplexed signal and provide the generated broadcast program to a TV.

The video advertisement operation module 340 receives the list of video advertisement from the video advertisement providing system and transmits the selected list to the TV, receives the selection input from the user for the list, and transmits the list to the video advertisement providing system. The user can receive the advertisement corresponding to the list selected from the water supply system, transmit the advertisement to the TV, and transmit the user's viewing completion result to the image advertisement providing system. In addition, the video advertisement operation module 340 may provide the reward of the supplementary service to the TV based on the updated user's point in the video advertisement providing system in response to the user's request.

The video advertisement operation module 340 described above can be embedded in the set-top box, and the method of providing the video advertisement described above can be performed in the set-top box.

FIG. 4 is a diagram illustrating a TV provided with a video advertisement according to an exemplary embodiment of the present invention.

Referring to FIG. 4, in the TV according to an embodiment of the present invention, a PP (Program Provider) advertisement 410 may be displayed on a TV according to a predetermined schedule before and after a broadcast program's broadcast time. At this time, a menu 411 for providing a list of operator's own image advertisements to the PP advertisement 410 displayed on the TV may be additionally displayed.

Also, when a list request input of the operator's own image advertisement is received from the user through the menu 411, a list 420 of the operator's own image advertisement can be displayed on the TV. Hereinafter, the list 420 of the operator's own image advertisement is described in the list 420 of the image advertisement. Here, the list of image advertisements 420 is a preview image of the image advertisements. The list 420 of the image advertisements includes a circular image having different colors according to the type of the image advertisement, on the upper right side of the preview images of the image advertisements 421, 423, 425, Can be displayed. At this time, the circular image can be used as the menus 422, 424, 426, and 428 for receiving the user's selection input. In addition, each of the image advertisement lists 420 may display a point corresponding to the image advertisement. For example, if the PP advertisement 410 is displayed on the TV and the user presses the remote control button corresponding to the menu 411 providing the list of the operator's own image advertisements, Lt; / RTI > At this time, the list of image advertisements 420 includes a preview image of the first image advertisement 421, a preview image of the second image advertisement 423, a preview image of the third image advertisement 425, And a preview image of the fourth image advertisement 427. Here, the preview image of the first image advertisement 421 may be displayed with a menu 422 for receiving 10 points of text and user's selection input, and the preview image of the second image advertisement 423 may be displayed A menu 424 for receiving ten points of text and a user's selection input may be displayed and a preview image of the third image advertisement 425 may include five points of text and a menu 426 May be displayed, and a preview image of the fourth image advertisement 427 may display a menu 428 that receives 15 points of text and a user's selection input.

Thereafter, when the user's selection input to the list 420 is received, the corresponding specific video advertisement 430 may be displayed on the TV. For example, if the user presses the remote control button corresponding to the menu 424 receiving the user's selection input for the second image advertisement 423 included in the list 420, the second image advertisement 423, Can be displayed on the TV.

At this time, the user's viewing completion result for the specific image advertisement 430 can be transmitted to the video object providing system for analysis and storage, and the result is transmitted to the advertiser system corresponding to the specific image advertisement 430, And the advertisement cost can be calculated based on the results of the watching completion result. This will be described in detail with reference to FIG.

In addition, the user's point is updated based on the result of watching the user about the specific image advertisement 430, so that a reward such as supplementary service provision can be provided.

FIG. 5 is a graph illustrating an advertisement cost calculation graph according to an embodiment of the present invention.

Referring to FIG. 5, the advertisement cost calculation model according to an embodiment of the present invention is based on the performance of a scheduled viewing completion result for a video advertisement. For example, the cost for the image advertisement may be calculated based on the CPV (cost per view) unit price based on the result of watching the image advertisement. More specifically, for example, when the viewing time of a user for a video advertisement is a preset minimum viewing time, a fixed advertisement rate unit price method 510 for calculating a fixed amount of money, The flexible advertisement cost evaluation method 520 for calculating the variable amount can be used.

FIG. 6 illustrates a method of providing a video advertisement according to an exemplary embodiment of the present invention. Referring to FIG.

Referring to FIG. 6, a method of providing a video advertisement is performed in an advertiser system 610, a video advertisement providing system 620, a set-top box 630, and a TV 640.

The video advertisement providing system 620 registers and stores at least one video advertisement and transmission related meta information from the advertiser system 610 (611).

In response to a user request, the video advertisement providing system 620 also transmits (621) a list of at least one previously stored video advertisement to the set top box 630, and the set top box 630 transmits And transmits a list of at least one image advertisement to the TV 640 (631). At this time, the list may include advertisement information for at least one image advertisement. Here, the advertisement information may include a user's point that is set differently according to the type of at least one image advertisement. Also, the list may be visually different depending on the type of at least one video advertisement.

In addition, the set top box 630 receives (641) a selection input for the list from the user via the TV 640 and transmits the selection input for the received list to the image advertisement providing system 620 (632) .

In addition, the video advertisement providing system 620 transmits (622) at least one video advertisement corresponding to the selected input list to the set top box 630, and the set top box 630 transmits the at least one video advertisement And transmits the water to the TV 640 (633). At this time, the video advertisement providing system 620 can determine whether the user has joined before transmitting the video advertisement to the set top box 630, and if the user is not subscribed, the user can be authenticated .

In addition, the set-top box 630 transmits (634) a user's viewing completion result of at least one image advertisement to the image advertisement providing system 620 (634), and the image advertisement providing system 620 transmits And updates the user's point based on the result.

The set top box 630 then receives (642) an additional service request from the user via the TV 640 and transmits it to the video advertisement providing system 620 (635).

In response, the video advertisement offering system 620 transmits 623 the reward of the supplementary service to the set-top box 630 based on the updated user's point, and the set-top box 630 transmits the reward of the supplementary service to the set- To the TV 640 (636).

The video advertisement providing system 620 may store the viewing completion result of at least one video advertisement, analyze and store the viewing information included in the viewing completion result according to a predetermined standard, To the advertiser system corresponding to the water (624).

The apparatus described above may be implemented as a hardware component, a software component, and / or a combination of hardware components and software components. For example, the apparatus and components described in the embodiments may be implemented within a computer system, such as, for example, a processor, a controller, an arithmetic logic unit (ALU), a digital signal processor, a microcomputer, a field programmable array (FPA) A programmable logic unit (PLU), a microprocessor, or any other device capable of executing and responding to instructions. The processing device may execute an operating system (OS) and one or more software applications running on the operating system. The processing device may also access, store, manipulate, process, and generate data in response to execution of the software. For ease of understanding, the processing apparatus may be described as being used singly, but those skilled in the art will recognize that the processing apparatus may have a plurality of processing elements and / As shown in FIG. For example, the processing unit may comprise a plurality of processors or one processor and one controller. Other processing configurations are also possible, such as a parallel processor.

The software may include a computer program, code, instructions, or a combination of one or more of the foregoing, and may be configured to configure the processing device to operate as desired or to process it collectively or collectively Device can be commanded. The software and / or data may be in the form of any type of machine, component, physical device, virtual equipment, computer storage media, or device , Or may be permanently or temporarily embodied in a transmitted signal wave. The software may be distributed over a networked computer system and stored or executed in a distributed manner. The software and data may be stored on one or more computer readable recording media.

The method according to an embodiment may be implemented in the form of a program command that can be executed through various computer means and recorded in a computer-readable medium. The computer-readable medium may include program instructions, data files, data structures, and the like, alone or in combination. The program instructions to be recorded on the medium may be those specially designed and configured for the embodiments or may be available to those skilled in the art of computer software. Examples of computer-readable media include magnetic media such as hard disks, floppy disks and magnetic tape; optical media such as CD-ROMs and DVDs; magnetic media such as floppy disks; Magneto-optical media, and hardware devices specifically configured to store and execute program instructions such as ROM, RAM, flash memory, and the like. Examples of program instructions include machine language code such as those produced by a compiler, as well as high-level language code that can be executed by a computer using an interpreter or the like. The hardware devices described above may be configured to operate as one or more software modules to perform the operations of the embodiments, and vice versa.

While the present invention has been particularly shown and described with reference to exemplary embodiments thereof, it is to be understood that the invention is not limited to the disclosed exemplary embodiments. For example, it is to be understood that the techniques described may be performed in a different order than the described methods, and / or that components of the described systems, structures, devices, circuits, Lt; / RTI > or equivalents, even if it is replaced or replaced.

Therefore, other implementations, other embodiments, and equivalents to the claims are also within the scope of the following claims.

Claims (19)

Transmitting a list of at least one image advertisement to a TV through a set top box;
Receiving a selection input for the list from a user through the set top box;
Transmitting the at least one video advertisement corresponding to the selectively input list to the TV through the set top box;
Receiving from the set-top box a result of viewing the user's viewing of the at least one image advertisement;
Updating the user's point based on the received viewing completion result;
Storing a viewing time for the at least one video advertisement that the user has viewed;
Comparing the viewing time and the minimum viewing time to calculate excess advertisement fee information for an excess time exceeding the minimum viewing time; And
Transmitting the excess advertisement charge information to the advertiser system
/ RTI >
A method of providing image advertisement through TV. The method according to claim 1,
Wherein updating the user's point based on the received viewing completion result comprises:
In response to the user's request, providing a reward of the supplementary service based on the user's point
The method comprising the steps of: The method according to claim 1,
Storing the viewing completion result
The method comprising the steps of: The method of claim 3,
Wherein the step of storing the viewing-
And storing the viewing information on the at least one video advertisement that the user has viewed. 5. The method of claim 4,
Wherein the step of storing the viewing information comprises:
Analyzing the viewing information according to a predetermined criterion;
Storing the analysis result; And
Transmitting the analysis result to an advertiser system corresponding to the at least one video advertisement
The method comprising the steps of: The method according to claim 1,
Wherein the list of at least one image advertisement includes advertisement information for the at least one image advertisement,
A method of providing image advertisement through TV. delete delete The method according to claim 1,
And registering and storing the at least one video advertisement and transmission related meta information
The method comprising the steps of: The method according to claim 1,
Determining whether the user is a subscriber; And
Authenticating the user before sending the video advertisement to the TV through the set top box if the user is not subscribed;
The method comprising the steps of: Receiving a list of at least one image advertisement from the image advertisement providing system and transmitting the list to the TV;
Receiving a selection input for the list from a user and transmitting the selection input to the video advertisement providing system;
Receiving the at least one image advertisement corresponding to the selected and entered list from the image advertisement providing system;
Transmitting the at least one image advertisement to the TV;
Determining a result of the viewing completion and transmitting the viewing completion result of the user to the image advertisement providing system; And
Transmitting the viewing time of the at least one video advertisement completed by the user to the video advertisement providing system
Lt; / RTI >
The viewing time may be,
Which is used to calculate excess advertisement charge information for an excess time exceeding the minimum viewing time,
A method of providing image advertisement through TV. 12. The method of claim 11,
In response to the user's request, providing the reward of the supplementary service to the TV based on the updated point of the user in the video advertisement providing system
The method comprising the steps of: 12. The method of claim 11,
Wherein the viewing completion result includes viewing information on the at least one video advertisement that the user has viewed,
A method of providing image advertisement through TV. A computer-readable recording medium having recorded thereon a program for performing the method of any one of claims 1 to 6 and 9 to 13. Receiving a list of at least one video advertisement through a set-top box to a TV, receiving a selection input for the list from a user through the set-top box, and transmitting the at least one video advertisement corresponding to the selected- A video advertisement managing unit for transmitting the water to the TV through the set top box and receiving a result of watching the user for the at least one video advertisement from the set top box; And
A point management unit for updating the user's point based on the received viewing /
Lt; / RTI >
The video advertisement management unit,
The method comprising the steps of: storing a viewing time of the at least one image advertisement completed by the user, comparing the viewing time and the minimum viewing time, calculating excess advertisement fee information for an excess time exceeding the minimum viewing time, To the advertiser system,
Video advertising system. 16. The method of claim 15,
In response to the request of the user, providing a reward of the supplementary service based on the user's point,
Further comprising: means for receiving the advertisement information from the server; 16. The method of claim 15,
Wherein the image advertisement managing unit registers and stores the at least one image advertisement and transmission related meta information, and stores the viewing end result. Receiving a list including at least one image advertisement and point information given to a user for the image advertisement from a video advertisement providing system and transmitting the selected list to a TV, receiving a selection input for the list from the user, Receiving the at least one image advertisement corresponding to the selected input list from the image advertisement providing system, transmitting the at least one image advertisement to the TV, transmitting the at least one image advertisement to the TV, Transmits the viewing completion result of the user to the image advertisement providing system, transmits the viewing time of the at least one image advertisement completed by the user to the image advertisement providing system ,
Wherein the viewing time is compared with a minimum viewing, and is used to calculate excess advertising fee information for an excess time exceeding the minimum viewing time.
Set-top box. 19. The method of claim 18,
And responsive to the request of the user, further provides a reward of the supplementary service to the TV based on the user's point updated in the video advertisement providing system.

Images