KR20080087931A - Apparatus and method for providing video advertisement on the Internet - Google Patents
Apparatus and method for providing video advertisement on the Internet Download PDFInfo
- Publication number
- KR20080087931A KR20080087931A KR1020070027920A KR20070027920A KR20080087931A KR 20080087931 A KR20080087931 A KR 20080087931A KR 1020070027920 A KR1020070027920 A KR 1020070027920A KR 20070027920 A KR20070027920 A KR 20070027920A KR 20080087931 A KR20080087931 A KR 20080087931A
- Authority
- KR
- South Korea
- Prior art keywords
- user
- video
- advertisement
- button
- video advertisement
- Prior art date
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Classifications
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F15/00—Digital computers in general; Data processing equipment in general
- G06F15/02—Digital computers in general; Data processing equipment in general manually operated with input through keyboard and computation using a built-in program, e.g. pocket calculators
- G06F15/025—Digital computers in general; Data processing equipment in general manually operated with input through keyboard and computation using a built-in program, e.g. pocket calculators adapted to a specific application
- G06F15/0283—Digital computers in general; Data processing equipment in general manually operated with input through keyboard and computation using a built-in program, e.g. pocket calculators adapted to a specific application for data storage and retrieval
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
- G06Q30/0257—User requested
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
- H04N21/236—Assembling of a multiplex stream, e.g. transport stream, by combining a video stream with other content or additional data, e.g. inserting a URL [Uniform Resource Locator] into a video stream, multiplexing software data into a video stream; Remultiplexing of multiplex streams; Insertion of stuffing bits into the multiplex stream, e.g. to obtain a constant bit-rate; Assembling of a packetised elementary stream
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- Engineering & Computer Science (AREA)
- Business, Economics & Management (AREA)
- Theoretical Computer Science (AREA)
- Strategic Management (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Finance (AREA)
- General Physics & Mathematics (AREA)
- Physics & Mathematics (AREA)
- Marketing (AREA)
- Economics (AREA)
- Game Theory and Decision Science (AREA)
- General Business, Economics & Management (AREA)
- Entrepreneurship & Innovation (AREA)
- Signal Processing (AREA)
- Multimedia (AREA)
- Computing Systems (AREA)
- Computer Hardware Design (AREA)
- General Engineering & Computer Science (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Information Transfer Between Computers (AREA)
Abstract
Description
1 is a flow chart of a video advertisement providing process according to an embodiment of the present invention.
2 is a flowchart illustrating a screen corresponding to each step of the embodiment of the present invention.
Figure 3 is a block diagram of a video advertisement providing device for implementing the present invention.
** Description of the main parts of the drawing **
100: operation server
200: advertising database
300: user terminal
400: Video ad viewing request button
500: Video ad watch complete button
600: Video ad re-request request button
The present invention relates to an apparatus and method for providing a video advertisement on the Internet, and more particularly, an operation server that stores a video advertisement transmits the video advertisement to a user terminal and displays the video advertisement on an Internet browser screen of the user terminal. An apparatus and method for providing a video advertisement on the Internet for providing a video advertisement to a user in an exposed form.
Most video advertisements on the Internet induce the viewers to display the advertisements in the Internet browser on the user's terminal screen and induce users to move to the advertiser's homepage through the user's click. If you watch a lot of ads that you do not want, it can be counterproductive to the advertiser or advertisement. In order to compensate for this, advertisements of a method of providing benefits before or after watching a video advertisement are being implemented, but it is not possible to confirm whether the user is actually watching the advertisement during the time when the video advertisement is exposed. While a video ad is exposed, the user is considered watching the ad after a certain amount of time, even if the user does not watch the ad and opens a new browser window to do other work. You can get the benefits you want.
The present invention has been made in view of the above-mentioned conventional situation, and when a user watches a video advertisement in order to obtain the benefits provided by an advertiser or a service provider, the user clicks a button on the screen within a few seconds after the video advertisement ends. If you don't take action, you don't get the benefits you expect, so you can focus on your video ads and increase the advertising effectiveness of your video ads.
According to a preferred embodiment of the present invention for achieving the above object will be described the characteristic configuration of the video advertisement providing device and method on the Internet.
Apparatus for providing a video advertisement on the Internet according to a preferred embodiment of the present invention
Informing the user terminal screen that the user can watch the video advertisement and benefiting from watching the video advertisement, exposing the view request button so that the user can request to watch the video advertisement, and the user clicks the view request button to display the video. When an advertisement is requested to be viewed, a video advertisement is transmitted to a user terminal. After the exposure of the video advertisement is completed, the viewer completion button is displayed on the user terminal screen. The
It is composed of an
Method for providing a video advertisement on the Internet according to a preferred embodiment of the present invention
In order to let the user watch the video ad, the first step is to expose the watch request button so that the user can watch the video ad and benefit from watching the video ad. When the viewing request button is clicked, the playback of the video advertisement is started on the user terminal, and when the playing of the video advertisement is finished, the second step of exposing the viewing completion button confirming that the viewing is completed, and the point at which the operation server is exposed 3 steps to determine the time from when the user clicks the viewing completion button, and the four steps to finish watching the video or to benefit the user according to the time measured in the above.
When described in detail with reference to the accompanying drawings, the present invention made of the above contents are as follows.
1 is a schematic flowchart of a video advertisement providing method according to an embodiment of the present invention.
Recognizing that users can watch a video advertisement after accessing the homepage through an internet browser and that the advertiser or service provider has a benefit when watching the video advertisement, and receive the benefit provided by the advertiser or service provider. When the
For example, if the click waiting time of the
2 is a diagram illustrating a screen shown in the
When the user accesses the Internet site, the phrase that there is a benefit when watching a video advertisement and the
3 is a network configuration diagram of a video advertisement providing device for implementing the present invention;
A
When the user clicks the
The
As described in detail above, the present invention, unlike the existing method for providing video advertisements on the Internet, does not take an action such as clicking a button on the screen immediately after viewing the advertisement when the user watches the video advertisement through a browser. To go back to watching the video ad, rather than proceeding, to encourage the user to focus on the video ad without doing anything else while the video ad is exposed. Instead, it has the effect of letting the user actually watch the advertisement.
What has been described above is merely an embodiment of the present invention, and is not limited to the embodiment of the present invention, and as claimed in the following claims, without departing from the gist of the present invention, ordinary knowledge in the field to which the present invention belongs. Anyone having the technical spirit of the present invention should be considered to the extent that various modifications can be made.
Claims (2)
Priority Applications (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
KR1020070027920A KR20080087931A (en) | 2007-03-22 | 2007-03-22 | Apparatus and method for providing video advertisement on the Internet |
Applications Claiming Priority (1)
Application Number | Priority Date | Filing Date | Title |
---|---|---|---|
KR1020070027920A KR20080087931A (en) | 2007-03-22 | 2007-03-22 | Apparatus and method for providing video advertisement on the Internet |
Publications (1)
Publication Number | Publication Date |
---|---|
KR20080087931A true KR20080087931A (en) | 2008-10-02 |
Family
ID=40150300
Family Applications (1)
Application Number | Title | Priority Date | Filing Date |
---|---|---|---|
KR1020070027920A KR20080087931A (en) | 2007-03-22 | 2007-03-22 | Apparatus and method for providing video advertisement on the Internet |
Country Status (1)
Country | Link |
---|---|
KR (1) | KR20080087931A (en) |
Cited By (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR101301065B1 (en) * | 2012-05-22 | 2013-09-10 | 남윤호 | Method for providing advertisements |
KR101537852B1 (en) * | 2013-07-24 | 2015-07-20 | 주식회사 엘지씨엔에스 | Method and system for providing image advertisement via television |
KR20160004227A (en) * | 2015-12-02 | 2016-01-12 | 네이버 주식회사 | Multimedia providing system and multimedia providing method |
-
2007
- 2007-03-22 KR KR1020070027920A patent/KR20080087931A/en not_active Application Discontinuation
Cited By (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
KR101301065B1 (en) * | 2012-05-22 | 2013-09-10 | 남윤호 | Method for providing advertisements |
KR101537852B1 (en) * | 2013-07-24 | 2015-07-20 | 주식회사 엘지씨엔에스 | Method and system for providing image advertisement via television |
KR20160004227A (en) * | 2015-12-02 | 2016-01-12 | 네이버 주식회사 | Multimedia providing system and multimedia providing method |
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