KR20080087931A - Apparatus and method for providing video advertisement on the Internet - Google Patents

Apparatus and method for providing video advertisement on the Internet Download PDF

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Publication number
KR20080087931A
KR20080087931A KR1020070027920A KR20070027920A KR20080087931A KR 20080087931 A KR20080087931 A KR 20080087931A KR 1020070027920 A KR1020070027920 A KR 1020070027920A KR 20070027920 A KR20070027920 A KR 20070027920A KR 20080087931 A KR20080087931 A KR 20080087931A
Authority
KR
South Korea
Prior art keywords
user
video
advertisement
button
video advertisement
Prior art date
Application number
KR1020070027920A
Other languages
Korean (ko)
Inventor
조영웅
Original Assignee
(주)브이아이피커뮤니케이션
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by (주)브이아이피커뮤니케이션 filed Critical (주)브이아이피커뮤니케이션
Priority to KR1020070027920A priority Critical patent/KR20080087931A/en
Publication of KR20080087931A publication Critical patent/KR20080087931A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F15/00—Digital computers in general; Data processing equipment in general
    • G06F15/02—Digital computers in general; Data processing equipment in general manually operated with input through keyboard and computation using a built-in program, e.g. pocket calculators
    • G06F15/025—Digital computers in general; Data processing equipment in general manually operated with input through keyboard and computation using a built-in program, e.g. pocket calculators adapted to a specific application
    • G06F15/0283—Digital computers in general; Data processing equipment in general manually operated with input through keyboard and computation using a built-in program, e.g. pocket calculators adapted to a specific application for data storage and retrieval
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0257—User requested
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/236—Assembling of a multiplex stream, e.g. transport stream, by combining a video stream with other content or additional data, e.g. inserting a URL [Uniform Resource Locator] into a video stream, multiplexing software data into a video stream; Remultiplexing of multiplex streams; Insertion of stuffing bits into the multiplex stream, e.g. to obtain a constant bit-rate; Assembling of a packetised elementary stream

Abstract

A device and a method for providing moving picture AD(ADvertisement) on the Internet are provided to make a user concentrate on the moving picture AD and raise an AD effect by providing no reward to the user when the user takes no action such as clicking a button in a few seconds after the moving picture AD is finished. An operation server(100) transmits a sentence for informing a user of rewards for viewing moving picture AD and a view request button to a screen of a user terminal(300). The operation server selects the moving picture AD from an AD database(200) connected through the network when the user clicks the view request button, and displays a view finish button to the screen of the user terminal when the moving picture AD is finished. The operation server provides the rewards to the user when the user clicks the view finish button in predetermined time, and requests the user to view again the moving picture AD when the user does not click the view finish button in the predetermined time.

Description

Apparatus and method for providing video advertisement on the Internet {omitted}

1 is a flow chart of a video advertisement providing process according to an embodiment of the present invention.

2 is a flowchart illustrating a screen corresponding to each step of the embodiment of the present invention.

Figure 3 is a block diagram of a video advertisement providing device for implementing the present invention.

** Description of the main parts of the drawing **

100: operation server

200: advertising database

300: user terminal

400: Video ad viewing request button

500: Video ad watch complete button

600: Video ad re-request request button

The present invention relates to an apparatus and method for providing a video advertisement on the Internet, and more particularly, an operation server that stores a video advertisement transmits the video advertisement to a user terminal and displays the video advertisement on an Internet browser screen of the user terminal. An apparatus and method for providing a video advertisement on the Internet for providing a video advertisement to a user in an exposed form.

Most video advertisements on the Internet induce the viewers to display the advertisements in the Internet browser on the user's terminal screen and induce users to move to the advertiser's homepage through the user's click. If you watch a lot of ads that you do not want, it can be counterproductive to the advertiser or advertisement. In order to compensate for this, advertisements of a method of providing benefits before or after watching a video advertisement are being implemented, but it is not possible to confirm whether the user is actually watching the advertisement during the time when the video advertisement is exposed. While a video ad is exposed, the user is considered watching the ad after a certain amount of time, even if the user does not watch the ad and opens a new browser window to do other work. You can get the benefits you want.

The present invention has been made in view of the above-mentioned conventional situation, and when a user watches a video advertisement in order to obtain the benefits provided by an advertiser or a service provider, the user clicks a button on the screen within a few seconds after the video advertisement ends. If you don't take action, you don't get the benefits you expect, so you can focus on your video ads and increase the advertising effectiveness of your video ads.

According to a preferred embodiment of the present invention for achieving the above object will be described the characteristic configuration of the video advertisement providing device and method on the Internet.

Apparatus for providing a video advertisement on the Internet according to a preferred embodiment of the present invention

Informing the user terminal screen that the user can watch the video advertisement and benefiting from watching the video advertisement, exposing the view request button so that the user can request to watch the video advertisement, and the user clicks the view request button to display the video. When an advertisement is requested to be viewed, a video advertisement is transmitted to a user terminal. After the exposure of the video advertisement is completed, the viewer completion button is displayed on the user terminal screen. The operation server 100 to determine whether the user will watch the video ad again or benefit the user and finish the process by exposing the re-request request button on the user terminal screen according to the time measured after the time is measured. Wow

It is composed of an advertising database 200 is connected to the network and the operating server 100, the operating server 100 stores the video advertisements to be sent to the user.

Method for providing a video advertisement on the Internet according to a preferred embodiment of the present invention

In order to let the user watch the video ad, the first step is to expose the watch request button so that the user can watch the video ad and benefit from watching the video ad. When the viewing request button is clicked, the playback of the video advertisement is started on the user terminal, and when the playing of the video advertisement is finished, the second step of exposing the viewing completion button confirming that the viewing is completed, and the point at which the operation server is exposed 3 steps to determine the time from when the user clicks the viewing completion button, and the four steps to finish watching the video or to benefit the user according to the time measured in the above.

When described in detail with reference to the accompanying drawings, the present invention made of the above contents are as follows.

1 is a schematic flowchart of a video advertisement providing method according to an embodiment of the present invention.

Recognizing that users can watch a video advertisement after accessing the homepage through an internet browser and that the advertiser or service provider has a benefit when watching the video advertisement, and receive the benefit provided by the advertiser or service provider. When the viewing request button 400 is clicked to request the viewing of the video advertisement, the operation server 100 exposes the video advertisement on the browser screen of the user terminal 300. When the exposure of the video advertisement is finished, the viewing completion button 500 confirming that viewing is completed on the screen of the user terminal 300 is exposed, and the user clicks the viewing completion button 500 to operate the video advertisement viewing. In this case, the operation server 100 measures the time for the user to click the viewing completion button 500 from the end of the exposure of the video advertisement, and after the specific time elapses, the viewing completion button 500 ) Is clicked, the user is considered not focused on the advertisement and exposes the re-request request button 600 to watch the video advertisement to the user again without providing a benefit to the user. If 500) is clicked, the user is considered to have watched the advertisement normally, and the process is completed after providing the above benefit to the user.

For example, if the click waiting time of the viewing completion button 500 is set to 10 seconds, after 5 seconds after the end of the video advertising, the user clicks on the viewing completion button 500 to give the user a predetermined benefit, but the user advertises the video. If the user clicks the watch completion button 500 after 15 seconds, the user regards the video ad as not being watched for another reason such as doing another work in another browser while the video ad is exposed, and then watches the video ad again. By exposing the re-request request button 600 that can be requested, it is possible to obtain a predetermined benefit only by watching the video advertisement again by clicking on the re-request request button 600.

2 is a diagram illustrating a screen shown in the user terminal 300 in each step in a schematic flowchart according to an embodiment of the present invention.

When the user accesses the Internet site, the phrase that there is a benefit when watching a video advertisement and the viewing request button 400 to view the video advertisement are exposed. When the user clicks on the viewing request button 400, the play of the video advertisement is started, and the play completion button 500 is exposed when the play of the video advertisement is finished. A user clicks on the viewing completion button 500 to obtain the above benefits. When the viewing completion button 500 is clicked within 5 seconds from the end of playing the video, the viewing of the video advertisement is normally completed and the benefit The phrase that says that this is given is exposed. However, if the user clicks after 5 seconds from the end of the playing of the video, the phrase indicating that the viewing of the video advertisement is not completed normally and the re-request request button 600 for watching the video advertisement are exposed and the user is reminded. Click on the re-request request button 600 to start playing the video again.

3 is a network configuration diagram of a video advertisement providing device for implementing the present invention;

A user terminal 300 that allows a user to access the operation server 100 through an internet browser and watch a video advertisement.

When the user clicks the viewing request button 400 after transmitting a phrase indicating that a benefit is provided when viewing a video advertisement on the screen of the user terminal 300 and the user viewing the request button 400, the advertisement database 200 connected to the network. Select the video advertisement in the transmission to the user terminal 300, and when the exposure of the video advertisement is finished, after viewing the viewing completion button 500 on the screen of the user terminal 300, the user completes the viewing completion button 500 When the user clicks the viewing completion button 500 within the time determined by the advertiser or service provider by clicking the time, the above-mentioned benefit is provided, and after the time determined by the advertiser or the service provider, the viewing completion button 500 Informing the user to watch the video advertisement when clicked again and the operation server 100 having a function to expose the video ad re-request request button 600 and

The operation server 100 is composed of an advertising database 200 is connected to the network and the operation server 100 so that the operation to read the video advertisement to be transmitted to the user terminal 300.

As described in detail above, the present invention, unlike the existing method for providing video advertisements on the Internet, does not take an action such as clicking a button on the screen immediately after viewing the advertisement when the user watches the video advertisement through a browser. To go back to watching the video ad, rather than proceeding, to encourage the user to focus on the video ad without doing anything else while the video ad is exposed. Instead, it has the effect of letting the user actually watch the advertisement.

What has been described above is merely an embodiment of the present invention, and is not limited to the embodiment of the present invention, and as claimed in the following claims, without departing from the gist of the present invention, ordinary knowledge in the field to which the present invention belongs. Anyone having the technical spirit of the present invention should be considered to the extent that various modifications can be made.

Claims (2)

In the device for providing video advertising on the Internet When the user clicks the viewing request button after transmitting the phrase indicating that the benefit is provided when watching the video advertisement on the user terminal screen, the user selects the video advertisement from the network connected to the advertisement database and sends it to the user terminal. When the exposure of the video advertisement is finished, the viewer completion button is exposed on the user terminal screen, and the time taken until the user clicks the viewing completion button is measured, and the advertiser or service provider clicks the viewing completion button within a predetermined time. If the user clicks on the completion button after the time set by the advertiser or the service provider after providing the above-mentioned benefits, a function of exposing a re-request request button to notify the user to watch the video advertisement again and to re-view the video advertisement Operating server An advertisement database networked with the operation server so that the operation server can read the video advertisement to be sent to the user terminal. Advertisement providing device characterized in that the above configuration. In the way of providing video advertisements on the Internet Step 1, which exposes the watch request button so that the user can watch the video ad and can benefit from watching the video ad in the user's internet browser. When the user clicks the viewing request button to watch the video advertisement, the user terminal starts playing the video advertisement, and when the video advertisement is finished, the second step of exposing the viewing completion button, Step 3, the operation server measures the time from when the viewing completion button is exposed to the time when the user clicks the viewing completion button, Four steps to get your video ad back or benefit the user based on the time counted above and complete the process Advertising providing method characterized in that the above configuration.
KR1020070027920A 2007-03-22 2007-03-22 Apparatus and method for providing video advertisement on the Internet KR20080087931A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
KR1020070027920A KR20080087931A (en) 2007-03-22 2007-03-22 Apparatus and method for providing video advertisement on the Internet

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
KR1020070027920A KR20080087931A (en) 2007-03-22 2007-03-22 Apparatus and method for providing video advertisement on the Internet

Publications (1)

Publication Number Publication Date
KR20080087931A true KR20080087931A (en) 2008-10-02

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Application Number Title Priority Date Filing Date
KR1020070027920A KR20080087931A (en) 2007-03-22 2007-03-22 Apparatus and method for providing video advertisement on the Internet

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Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101301065B1 (en) * 2012-05-22 2013-09-10 남윤호 Method for providing advertisements
KR101537852B1 (en) * 2013-07-24 2015-07-20 주식회사 엘지씨엔에스 Method and system for providing image advertisement via television
KR20160004227A (en) * 2015-12-02 2016-01-12 네이버 주식회사 Multimedia providing system and multimedia providing method

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR101301065B1 (en) * 2012-05-22 2013-09-10 남윤호 Method for providing advertisements
KR101537852B1 (en) * 2013-07-24 2015-07-20 주식회사 엘지씨엔에스 Method and system for providing image advertisement via television
KR20160004227A (en) * 2015-12-02 2016-01-12 네이버 주식회사 Multimedia providing system and multimedia providing method

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