CN106060592B - A kind of method and its system based on television advertising intelligence bought articles - Google Patents
A kind of method and its system based on television advertising intelligence bought articles Download PDFInfo
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- CN106060592B CN106060592B CN201610487919.7A CN201610487919A CN106060592B CN 106060592 B CN106060592 B CN 106060592B CN 201610487919 A CN201610487919 A CN 201610487919A CN 106060592 B CN106060592 B CN 106060592B
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- user
- television advertising
- advertisement
- buying
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Classifications
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/254—Management at additional data server, e.g. shopping server, rights management server
- H04N21/2542—Management at additional data server, e.g. shopping server, rights management server for selling goods, e.g. TV shopping
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
A kind of method and its system based on television advertising intelligence bought articles, method include: that buying condition and user information is arranged by mobile terminal, and buying condition and user information are sent to buying server by mobile terminal；The buying server obtains several television advertising information being consistent with the buying condition from television advertising dispensing center and it is sent to several television terminals by internet；The television terminal obtains advertisement corresponding with several television advertising information in by number that user completely watches and being fed back to the buying server in preset time period；The buying server is taken at the most advertisement of the number completely watched in preset time period by user, is purchased in preset time period by the corresponding article of the most advertisement of the number that user completely watches according to user information.The present invention effectively helps user to carry out the buying of demand article, improves shopping efficiency, saves user time, and can buy the product by masses' favor.
Description
Technical field
The present invention relates to TV shopping field, in particular to a kind of method based on television advertising intelligence bought articles and its
System.
Background technique
Television advertising is a kind of advertisement form via TV broadcast, commonly used to publicity commodity, service, tissue, concept
Deng.Most television advertising is to be made by the advertising company of outside, and number when playing is bought to TV station.Television advertising hair
Up to now, length all has from the several seconds to several minutes for exhibition.Television advertising is a kind of using TV as the advertisement of media, is that electronics is wide
A kind of form accused, it is to have audio visual effect concurrently and used the comprehensive means such as language, sound, text, image, movement, performance
The information propagation pattern propagated.Television advertising because it will be clear that commodity image and advertisement performer apperance,
Spectators independently can make an appraisal to commodity in very deep degree, and advertisement has very strong visual effect.
In actual life, when user buys the article in television advertising, need to find article seller information, then
Contacted to buy, process is cumbersome, low efficiency, and, user be generally based on oneself to the degree of liking of certain product, popularity into
Row purchase, lack it is a kind of more can representative products superiority purchase mechanism.
Summary of the invention
Goal of the invention: It is an object of the present invention to solve the deficiency of the existing technology and provide one kind can be automatically to use
What types of articles needed for family carries out user corresponding with the most advertisement of the number completely watched in preset time period by user was purchased
The method and its system of intelligent bought articles.
Technical solution: in order to achieve the goal above, provided by the invention a kind of based on television advertising intelligence bought articles
Method, which comprises
Buying condition and user information are set by mobile terminal, the mobile terminal will purchase condition and user information is sent out
Give buying server；
It is wide that the buying server obtains several TVs being consistent with the buying condition from television advertising dispensing center
It accuses information and it is sent to several television terminals by internet；
The television terminal obtains advertisement corresponding with several television advertising information in complete by user in preset time period
The number of whole viewing is simultaneously fed back to the buying server；
The buying server is taken at the most advertisement of the number completely watched in preset time period by user, according to
Family information is purchased in preset time period by the corresponding article of the most advertisement of the number that user completely watches.
As a kind of preferred embodiment of the invention, the buying condition includes amount of money section and type of items；The use
Family information includes address name, phone and home address.
As a kind of preferred embodiment of the invention, the buying server is launched center acquisition from television advertising and is adopted with described
Several television advertising information that purchase condition is consistent include:
Amount of money section and type of items are sent to television advertising and launch center by the buying server；
The television advertising is launched center and launched according to amount of money section and type of items in advertisement to carry out pair in database
Television advertising information searching is answered, several television advertising information found are fed back into the buying server.
As a kind of preferred embodiment of the invention, the television terminal obtains corresponding with several television advertising information wide
It accuses and includes: in the number completely watched in preset time period by user
The television terminal when playing in preset time period, is enabled in advertisement corresponding with several television advertising information
Camera obtains active user image, and is analyzed by built-in image analysing computer function active user image, specially
Judge in advertisement playing process, whether user remains eye towards the posture of the television terminal, if being then determined as
The advertisement is completely watched by user；The advertisement is counted at preset time period end by the complete watched time of user.
A kind of system based on television advertising intelligence bought articles, the system comprises mobile terminals, buying server, electricity
Center and several television terminals are launched depending on advertisement, wherein the buying condition and user that the dynamic terminal is used to be arranged are believed
Breath is sent to buying server；The buying server is used to launch center from television advertising and obtain to be consistent with the buying condition
Several television advertising information and it is sent to several television terminals by internet；The television terminal is for obtaining
Advertisement corresponding with several television advertising information in preset time period in by number that user completely watches and being fed back to
The buying server；It is most that the buying server is also used to be taken at the number completely watched in preset time period by user
Advertisement, the corresponding article of advertisement that the number completely watched in preset time period by user is most is carried out according to user information
Buying.
As a kind of preferred embodiment of the invention, the buying condition includes amount of money section and type of items；The use
Family information includes address name, phone and home address.
As a kind of preferred embodiment of the invention, the buying server from television advertising launch center obtain with it is described
When several television advertising information that buying condition is consistent, amount of money section and type of items are specifically sent to television advertising and thrown
Put center；The television advertising is launched center and is corresponded in advertisement dispensing database according to amount of money section and type of items
Several television advertising information found are fed back to the buying server by television advertising information searching.
As a kind of preferred embodiment of the invention, the television terminal obtains corresponding with several television advertising information wide
It accuses when the number completely watched in preset time period by user, specifically: corresponding with several television advertising information wide
It accuses when being played in preset time period, enables camera and obtain active user image, and pass through built-in image analysing computer function pair
Active user image is analyzed, and is specially judged in advertisement playing process, and whether user remains eye described in
The posture of television terminal is completely watched if being then determined as the advertisement by user；The advertisement is counted at preset time period end
By the complete watched time of user.
The present invention realizes following the utility model has the advantages that user is led to by the way that buying condition and user information are arranged on mobile terminals
If what the cooperation acquisition for crossing the mobile terminal, buying server and television advertising dispensing center was consistent with the buying condition
Dry television advertising information obtains advertisement corresponding with several television advertising information in preset time period by television terminal
It is most to be taken at the number completely watched in preset time period by user by buying server for the number completely watched by user
Advertisement, the corresponding article of advertisement that the number completely watched in preset time period by user is most is carried out according to user information
Buying.In this way, user can effectively be helped to carry out the buying of demand article, shopping efficiency is improved, saves user time, and can purchase
Buy the product by masses' favor.
Detailed description of the invention
Fig. 1 is the method flow schematic diagram provided by the invention based on television advertising intelligence bought articles；
Fig. 2 is the system structure diagram provided by the invention based on television advertising intelligence bought articles.
Specific embodiment
In the following with reference to the drawings and specific embodiments, the present invention is furture elucidated.
Embodiment one
As shown in FIG. 1, FIG. 1 is the method flow schematic diagrams provided by the invention based on television advertising intelligence bought articles.
Specifically, the described method comprises the following steps the present embodiment provides a kind of method based on television advertising intelligence bought articles:
101, buying condition and user information are arranged by mobile terminal, the mobile terminal will purchase condition and user believes
Breath is sent to buying server；
102, the buying server launches center from television advertising and obtains several electricity being consistent with the buying condition
Several television terminals are sent to by internet depending on advertising information and by it；
103, the television terminal obtain advertisement corresponding with several television advertising information in preset time period by with
Number that family is completely watched simultaneously is fed back to the buying server；
104, the buying server is taken at the most advertisement of the number completely watched in preset time period by user, root
It is purchased in preset time period by the corresponding article of the most advertisement of the number that user completely watches according to user information.
Wherein, the buying condition includes amount of money section and type of items；The user information includes address name, electricity
Words and home address.
User presets the amount of money section for the article that need to be purchased, type of items, address name, phone by mobile terminal
And amount of money section, type of items, address name, phone and home address are sent to by home address, the mobile terminal
Purchase server.
In the present embodiment, citing sets amount of money section as 100-200 yuan, and type of items is humidifier.
Wherein, the buying server launches center from television advertising and obtains several electricity being consistent with the buying condition
Depending on advertising information, to include: the buying server be sent to television advertising for amount of money section and type of items launches center；Institute
It states television advertising dispensing center and corresponding television advertising is carried out in advertisement dispensing database according to amount of money section and type of items
Several television advertising information found are fed back to the buying server by information searching.
The television terminal obtains advertisement corresponding with several television advertising information in complete by user in preset time period
The number of whole viewing includes: the television terminal in advertisement corresponding with several television advertising information in broadcasting in preset time period
When putting, enables camera and obtain active user image, and active user image is divided by built-in image analysing computer function
Analysis, specially judge in advertisement playing process, user whether remain eye towards the posture of the television terminal, if
Then it is determined as the advertisement and is completely watched by user；The advertisement is counted at preset time period end by the complete watched time of user.
Specifically, 100-200 yuan of amount of money section and type of items " humidifier " are sent to electricity by the buying server
Center is launched depending on advertisement, the television advertising launches center and finds out price in 100-200 yuan of sections in advertisement dispensing database
Interior different brands humidifier advertising information, i.e. several humidifier advertising informations, are fed back to the buying server, institute
It states buying server and several humidifier advertising informations is sent to several television terminals by internet.
In the present embodiment, may be set to preset time period is 1 day, specially on June 27th, 2016, sets several humidifications
Device advertising information is 3, respectively the first humidifier advertising information, the second humidifier advertising information and third humidifier advertisement
Information sets several television terminals as 1000.
Then 1000 television terminals are in advertisement corresponding with the first, second and third humidifier advertising information in preset time period
It when broadcasting, enables camera and obtains active user image, such as judge to play in the corresponding advertisement of the first humidifier advertising information
In the process, whether user remains posture of the eye towards the television terminal, if it is complete by user to be then determined as the advertisement
Then whole viewing counts the advertisement by user's complete watched time when preset time period end, then 1000 television terminals divide
The number respectively counted the buying server is not issued into.
In the present embodiment, for example, the corresponding advertisement of the first humidifier advertising information of setting is on June 27th, 2016 by user
Complete watched time is 2000 times, the corresponding advertisement of the second humidifier advertising information is 1500 times, third humidifier advertising information
Corresponding advertisement is 1000 times.
The buying server is taken at the most advertisement of the number completely watched in preset time period by user, i.e., and first
The corresponding advertisement of humidifier advertising information, according to address name, phone and home address to the first humidifier advertising information pair
The corresponding article of the advertisement answered is purchased, and carries out delivery according to the home address of user after buying, and pass through before delivery
Phone or short message confirm to user, and delivery is just carried out after confirming successfully.
Embodiment two
As shown in Fig. 2, Fig. 2 is the system structure diagram provided by the invention based on television advertising intelligence bought articles.
The present embodiment provides a kind of systems based on television advertising intelligence bought articles, and the system comprises mobile terminals, buying service
Device, television advertising launch center and several television terminals, wherein the buying condition and use that the dynamic terminal is used to be arranged
Family information is sent to buying server；The buying server is used to launch center from television advertising and obtain and the buying condition
It is simultaneously sent to several television terminals by internet by several television advertising information for being consistent；The television terminal is used for
Obtain corresponding with several television advertising information advertisement in the number completely watched in preset time period by user and by it instead
It is fed to the buying server；The buying server is also used to be taken at the number completely watched in preset time period by user
Most advertisement, according to user information to the corresponding article of advertisement that the number completely watched in preset time period by user is most
It is purchased.
Wherein, the buying condition includes amount of money section and type of items；The user information includes address name, electricity
Words and home address.
As one embodiment of the present invention, the buying server from television advertising launch center obtain with it is described
When several television advertising information that buying condition is consistent, amount of money section and type of items are specifically sent to television advertising and thrown
Put center；The television advertising is launched center and is corresponded in advertisement dispensing database according to amount of money section and type of items
Several television advertising information found are fed back to the buying server by television advertising information searching.
As one embodiment of the present invention, the television terminal obtains corresponding with several television advertising information wide
It accuses when the number completely watched in preset time period by user, specifically: corresponding with several television advertising information wide
It accuses when being played in preset time period, enables camera and obtain active user image, and pass through built-in image analysing computer function pair
Active user image is analyzed, and is specially judged in advertisement playing process, and whether user remains eye described in
The posture of television terminal is completely watched if being then determined as the advertisement by user；The advertisement is counted at preset time period end
By the complete watched time of user.
Method provided by the above embodiment, working principle and the technology reached can be performed in system provided in this embodiment
Effect is similar, for convenience of description and succinctly, just repeats no more here.
The above embodiments merely illustrate the technical concept and features of the present invention, and the purpose is to allow the skill for being familiar with the technical field
Art personnel can understand the content of the present invention and implement it accordingly, and can not be limited the scope of the invention with this.All bases
Equivalent changes or modifications made by spirit of the invention, should be covered by the protection scope of the present invention.
Claims (8)
1. a kind of method based on television advertising intelligence bought articles, which is characterized in that the described method includes:
Buying condition is set by mobile terminal and buying condition is sent to by user information, the mobile terminal with user information
Purchase server；
The buying server launches center from television advertising and obtains several television advertisings letter being consistent with the buying condition
It ceases and it is sent to several television terminals by internet；
The television terminal obtains advertisement corresponding with several television advertising information in completely being seen in preset time period by user
The number seen simultaneously is fed back to the buying server；
The buying server is taken at the most advertisement of the number completely watched in preset time period by user, is believed according to user
Breath is purchased in preset time period by the corresponding article of the most advertisement of the number that user completely watches.
2. a kind of method based on television advertising intelligence bought articles according to claim 1, which is characterized in that described to adopt
Purchase condition includes amount of money section and type of items；The user information includes address name, phone and home address.
3. a kind of method based on television advertising intelligence bought articles according to claim 2, which is characterized in that described to adopt
Purchase server launches several television advertising information that center acquisition is consistent with the buying condition from television advertising
Amount of money section and type of items are sent to television advertising and launch center by the buying server；
The television advertising launches center and carries out corresponding electricity in advertisement dispensing database according to amount of money section and type of items
It is searched depending on advertising information, several television advertising information found is fed back into the buying server.
4. a kind of method based on television advertising intelligence bought articles according to claim 1, which is characterized in that the electricity
Advertisement corresponding with several television advertising information is obtained in the number packet completely watched in preset time period by user depending on terminal
It includes:
The television terminal when playing in preset time period, enables camera shooting in advertisement corresponding with several television advertising information
Head obtains active user image, and is analyzed by built-in image analysing computer function active user image, specially judges
In advertisement playing process, whether user remains eye towards the posture of the television terminal, if it is wide to be then determined as this
Announcement is completely watched by user；The advertisement is counted at preset time period end by the complete watched time of user.
5. a kind of system based on television advertising intelligence bought articles, which is characterized in that the system comprises mobile terminals, buying
Server, television advertising launch center and several television terminals, wherein the dynamic terminal is used for the buying condition that will be arranged
Buying server is sent to user information；The buying server is used to launch center from television advertising and obtain and the buying
It is simultaneously sent to several television terminals by internet by several television advertising information that condition is consistent；The television terminal
For obtaining advertisement corresponding with several television advertising information in the number completely watched in preset time period by user and inciting somebody to action
It feeds back to the buying server；The buying server, which is also used to be taken at, completely to be watched by user in preset time period
The most advertisement of number, it is corresponding to the advertisement that the number completely watched in preset time period by user is most according to user information
Article is purchased.
6. a kind of system based on television advertising intelligence bought articles according to claim 5, which is characterized in that described to adopt
Purchase condition includes amount of money section and type of items；The user information includes address name, phone and home address.
7. a kind of system based on television advertising intelligence bought articles according to claim 6, which is characterized in that described to adopt
Purchase server is when launching several television advertising information that center acquisition is consistent with the buying condition from television advertising, specifically
Amount of money section and type of items are sent to television advertising and launch center；The television advertising launches center according to amount of money section
And type of items launches in advertisement and carries out corresponding television advertising information searching in database, several TVs found are wide
It accuses information and feeds back to the buying server.
8. a kind of system based on television advertising intelligence bought articles according to claim 5, which is characterized in that the electricity
Advertisement corresponding with several television advertising information is obtained when the number completely watched in preset time period by user depending on terminal,
Specifically: in advertisement corresponding with several television advertising information when being played in preset time period, enables camera and obtain in fact
When user image, and active user image is analyzed by built-in image analysing computer function, specially judges to broadcast in advertisement
During putting, whether user remains eye towards the posture of the television terminal, if being then determined as the advertisement by user
Complete viewing；The advertisement is counted at preset time period end by the complete watched time of user.
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| CN201610487919.7A CN106060592B (en) | 2016-06-29 | 2016-06-29 | A kind of method and its system based on television advertising intelligence bought articles |
Applications Claiming Priority (1)
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| CN201610487919.7A CN106060592B (en) | 2016-06-29 | 2016-06-29 | A kind of method and its system based on television advertising intelligence bought articles |
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| CN106060592A CN106060592A (en) | 2016-10-26 |
| CN106060592B true CN106060592B (en) | 2019-01-29 |
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Effective date of registration: 20181211 Address after: 510080 Block G, Poly World Trade Center, 996 Xingang East Road, Haizhu District, Guangzhou City, Guangdong Province Applicant after: Guangdong Advertising Group Co., Ltd. Address before: 215400 Taicang West Economic Development Zone, Suzhou, Jiangsu, 400 Beijing West Road 6 hatching West Building Applicant before: Han Bin |
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