CN104574154A - Interactive advertisement putting system and method - Google Patents
Interactive advertisement putting system and method Download PDFInfo
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- CN104574154A CN104574154A CN201510027465.0A CN201510027465A CN104574154A CN 104574154 A CN104574154 A CN 104574154A CN 201510027465 A CN201510027465 A CN 201510027465A CN 104574154 A CN104574154 A CN 104574154A
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Abstract
The invention relates to an interactive advertisement putting system and method. The interactive advertisement putting system comprises a storage, a player, a command input device and a playing controller, wherein the storage is used for storing advertisement video information; the player is used for playing the advertisement video information and connected with the storage; the command input device is used for inputting control commands of a user; the control commands comprise skip, pause, continuous play and skip to another video advertisement information; the playing controller is connected with the command input device and the player and used for receiving the control commands transmitted by the command input device and carrying out skip operation or pause operation or continuous play operation or skip to another advertisement information on the advertisement video information played by the player according to the control commands. Compared with the prior art, the interactive advertisement putting system has the advantages that by arranging the command input device and the playing controller, a user can directly skip boring or repeatedly played advertisement video information and enjoy smooth video playing, participatory of the user is enhanced, and the subjective initiative of consumers is improved.
Description
Technical field
The present invention relates to a kind of Interactive Advertising jettison system and advertisement placement method.
Background technology
Advertisement is businessman's requisite instrument in publicity trading company, trade mark, product etc.Traditional advertizing is nearly all unidirectional, and businessman is when preparing advertising and throw in advertisement, and audient not only cannot statistical magnitude but also cannot carry out interaction, and the effect of advertisement is unpredictable and estimate.Along with the universal and develop rapidly of internet, broadcast, TV, increasing businessman is selected in internet, broadcast and these platform promulgating advertisement information of TV and other specific informations, so as to publicizing the product and service of oneself.But the advertisement miscellaneous be nowadays full of in front of the user, substantially be all unidirectional mode, namely user is that advertisement is watched in passive reception substantially, there is no interaction measure, a lot of advertisement video information is then constantly carry out repeat playing, this not only can not play good advertising results, viewing user also can be made to have and be sick of psychology.
Summary of the invention
First technical matters to be solved by this invention is the Interactive Advertising jettison system providing a kind of user energy active participate for above-mentioned prior art.
Second technical matters to be solved by this invention is the Interactive Advertising put-on method providing a kind of user energy active participate for above-mentioned prior art.
The present invention solves the technical scheme that above-mentioned first technical matters adopt: a kind of Interactive Advertising jettison system, is characterized in that: comprise
For depositing the storer of advertisement video information;
For the player of broadcast advertisement video information, be connected with storer;
Order input equipment, for inputting the control command of user, this control command comprise skip, suspend, continue play and jump to another video ads information;
Playing controller, be connected with order input equipment and player, for receiving the control command of order input equipment conveying, and carry out skip operations or pausing operation according to the advertisement video information of this control command to player plays or continue play operation or jump to another video ads information.
As improvement, Interactive Advertising jettison system provided by the invention also comprises skip operations limiting command input equipment, skip operations limiting command input equipment is connected with playing controller, the advertisement video information of skip operations limiting command to player plays of " skipping " control command that player plays inputs according to order input equipment and the input of skip operations limiting command input equipment carries out skip operations, pass through the program, user only has and correctly have input " skip operations limiting command " and could realize skipping of advertisement video information, if " skip operations limiting command " is set in advance as advertised product title or brand name, then effectively can improve advertising results.
Improve, Interactive Advertising jettison system provided by the invention also comprises again:
User interaction platform, is connected with described player, is shown by described player, realizes the mutual participation of user;
Information feedback module, is connected with user interaction platform, and the information for being participated in by user interactions in user interaction platform sends background information processor to and processes;
Background information processor, for the treatment of the information that user interactions participates in.
Described order input equipment is voice recording device or user action recording device or mouse or keyboard or mobile control terminal.
Described skip operations limiting command input equipment can enter equipment for Speech Record, also can be user action recording device, also can be mouse, or keyboard or mobile control terminal.
The present invention solves the technical scheme that above-mentioned second technical matters adopt: the advertisement placement method with the Interactive Advertising jettison system of said structure, it is characterized in that: the advertisement video information extracted in storer at player is carried out in playing process, if the input of order input equipment has the control command of user, then playing controller is carried out skip operations or pausing operation according to the advertisement video information of this control command to player plays or is continued play operation or jump to another video ads information.
As improvement, described Interactive Advertising jettison system also comprises skip operations limiting command input equipment, skip operations limiting command input equipment is connected with playing controller, when order input equipment have input " skipping " control command, and the input of skip operations limiting command input equipment is when having " skip operations limiting command ", playing controller controls the advertisement video information that current broadcasting skipped by described player.
Improve, described Interactive Advertising jettison system also comprises again:
User interaction platform, is connected with described player, is shown by described player, realizes the mutual participation of user;
Information feedback module, is connected with user interaction platform, and the information for being participated in by user interactions in user interaction platform sends background information processor to and processes;
Background information processor, for the treatment of the information that user interactions participates in;
After player plays advertisement video information reaches the time preset, or after a certain advertisement video information of player plays, or after player skips the advertisement video information of current broadcasting, trigger described user interaction platform, make user, by this user interaction platform, the feedback information that user inputs be flowed to information feedback module, background information processor then can carry out background process to the field feedback that information feedback module receives.
User interaction platform can take whole player screen, also only can account for a part for player screen.
Improve, described Interactive Advertising jettison system also comprises community's interactive module again, and this community's interactive module skips the moment of the advertisement video information of current broadcasting for sharing user, and the good friend that can also share user's interpolation skips the advertisement video information of current broadcasting.
Compared with prior art, the invention has the advantages that: by setting command input equipment and playing controller, make user directly can skip advertisement video information that is boring or repeat playing, enjoy smooth video playback, enhance the property of participation of user, improve the subjective initiative of consumer; And in further scheme, by increasing skip operations limiting command input equipment, " skip operations limiting command " being set in advance as advertised product title or brand name, then effectively can improving advertising results.
Accompanying drawing explanation
Fig. 1 is the functional block diagram of Interactive Advertising jettison system in the embodiment of the present invention.
Embodiment
Below in conjunction with accompanying drawing embodiment, the present invention is described in further detail.
Present embodiments provide a kind of Interactive Advertising jettison system, it comprises
For depositing the storer of advertisement video information, all kinds of advertisement video information prerecorded can leave in this storer by advertisement businessman;
For the player of broadcast advertisement video information, be connected with storer;
Order input equipment, for inputting the control command of user, this control command comprise skip, suspend, continue play and jump to another video ads information;
Playing controller, be connected with order input equipment and player, for receiving the control command of order input equipment conveying, and carry out skip operations or pausing operation according to the advertisement video information of this control command to player plays or continue play operation or jump to another video ads information;
Skip operations limiting command input equipment, skip operations limiting command input equipment is connected with playing controller, and the advertisement video information of skip operations limiting command to player plays of " skipping " control command that player plays inputs according to order input equipment and the input of skip operations limiting command input equipment carries out skip operations;
User interaction platform, is connected with described player, is shown by described player, realizes the mutual participation of user;
Information feedback module, is connected with user interaction platform, and the information for being participated in by user interactions in user interaction platform sends background information processor to and processes;
Background information processor, for the treatment of the information that user interactions participates in.
Foregoing command input equipment is voice recording device or user action recording device or mouse or keyboard or mobile control terminal.
Aforementioned skip operations limiting command input equipment is voice recording device or user action recording device or mouse or keyboard or mobile control terminal.
The advertisement placement method of above-mentioned Interactive Advertising jettison system, the advertisement video information extracted in storer at player is carried out in playing process, if the input of order input equipment has the control command of user, then playing controller is carried out skip operations or pausing operation according to the advertisement video information of this control command to player plays or is continued play operation or jump to another video ads information;
And when order input equipment have input " skipping " control command, need to receive the input of skip operations limiting command input equipment to have " skip operations limiting command ", playing controller just can control the advertisement video information that current broadcasting skipped by described player simultaneously;
The content shown in user interaction platform, can for some trivial games that can show advertisement businessman trade mark or product information, also or survey, also or with the prize drawing of virtual reward; After player plays advertisement video information reaches the time (as 30 seconds) preset, or after a certain advertisement video information of player plays, or after player skips the advertisement video information of current broadcasting, can be used for triggering described user interaction platform, make user, by this user interaction platform, the feedback information that user inputs be flowed to information feedback module, background information processor then can carry out background process to the field feedback that information feedback module receives.
User interaction platform can take whole player screen, also only can account for a part for player screen.
In order to improve the interest of user, described Interactive Advertising jettison system also comprises community's interactive module, this community's interactive module skips the moment of the advertisement video information of current broadcasting for sharing user, the good friend that can also share user's interpolation skips the advertisement video information of current broadcasting.
Illustrate below:
If order input equipment is voice recording device, skip operations limiting command input equipment is also voice recording device, when the advertisement video of " adding treasured " play by player, user is by order input equipment input " redirect " order or " time-outs " order or " continue play " order, then playing controller controls described player and performs " redirect " action or " time-outs " action or " continuation broadcasting " action; Other control command class of operation seemingly;
If order input equipment is voice recording device, skip operations limiting command input equipment is also voice recording device, when the advertisement video of " adding treasured " play by player, user is by order input equipment input " skipping " order, then by skip operations limiting command input equipment input " adding treasured ", then playing controller controls the advertisement video information that current broadcasting skipped by described player.
If order input equipment is user action recording device, user action recording device can be body propagated sensation sensor, skip operations limiting command input equipment is voice recording device, when the advertisement video of " adding treasured " play by player, the action of waving that user is ordered by order input equipment input representative " skipping ", then by skip operations limiting command input equipment input " adding treasured ", then playing controller controls the advertisement video information that current broadcasting skipped by described player;
If order input equipment is mouse or keyboard, skip operations limiting command input equipment is keyboard, when the advertisement video of " adding treasured " play by player, user is by order input equipment input representative " skipping " the corresponding mouse of ordering or keyboard instruction, then by skip operations limiting command input equipment input " adding treasured " information, then playing controller controls the advertisement video information that current broadcasting skipped by described player.
Claims (10)
1. an Interactive Advertising jettison system, is characterized in that: comprise
For depositing the storer of advertisement video information;
For the player of broadcast advertisement video information, be connected with storer;
Order input equipment, for inputting the control command of user, this control command comprise skip, suspend, continue play and jump to another video ads information;
Playing controller, be connected with order input equipment and player, for receiving the control command of order input equipment conveying, and carry out skip operations or pausing operation according to the advertisement video information of this control command to player plays or continue play operation or jump to another video ads information.
2. Interactive Advertising jettison system according to claim 1, it is characterized in that: also comprise skip operations limiting command input equipment, skip operations limiting command input equipment is connected with playing controller, and the advertisement video information of skip operations limiting command to player plays of " skipping " control command that player plays inputs according to order input equipment and the input of skip operations limiting command input equipment carries out skip operations.
3. Interactive Advertising jettison system according to claim 1, is characterized in that: also comprise
User interaction platform, is connected with described player, is shown by described player, realizes the mutual participation of user;
Information feedback module, is connected with user interaction platform, and the information for being participated in by user interactions in user interaction platform sends background information processor to and processes;
Background information processor, for the treatment of the information that user interactions participates in.
4. the Interactive Advertising jettison system according to claim 1 or 2 or 3, is characterized in that: described order input equipment is voice recording device or user action recording device or mouse or keyboard or mobile control terminal.
5. Interactive Advertising jettison system according to claim 1 and 2, is characterized in that: described skip operations limiting command input equipment is voice recording device or user action recording device or mouse or keyboard or mobile control terminal.
6. the advertisement placement method of an Interactive Advertising jettison system as claimed in claim 1, it is characterized in that: the advertisement video information extracted in storer at player is carried out in playing process, if the input of order input equipment has the control command of user, then playing controller is carried out skip operations or pausing operation according to the advertisement video information of this control command to player plays or is continued play operation or jump to another video ads information.
7. advertisement placement method according to claim 6, it is characterized in that: described Interactive Advertising jettison system also comprises skip operations limiting command input equipment, skip operations limiting command input equipment is connected with playing controller, when order input equipment have input " skipping " control command, and the input of skip operations limiting command input equipment is when having " skip operations limiting command ", playing controller controls the advertisement video information that current broadcasting skipped by described player.
8. the advertisement placement method according to claim 6 or 7, is characterized in that: described Interactive Advertising jettison system also comprises:
User interaction platform, is connected with described player, is shown by described player, realizes the mutual participation of user;
Information feedback module, is connected with user interaction platform, and the information for being participated in by user interactions in user interaction platform sends background information processor to and processes;
Background information processor, for the treatment of the information that user interactions participates in;
After player plays advertisement video information reaches the time preset, or after a certain advertisement video information of player plays, or after player skips the advertisement video information of current broadcasting, trigger described user interaction platform, make user, by this user interaction platform, the feedback information that user inputs be flowed to information feedback module, background information processor then can carry out background process to the field feedback that information feedback module receives.
9. advertisement placement method according to claim 8, is characterized in that: user interaction platform takes whole player screen, or only accounts for a part for player screen.
10. advertisement placement method according to claim 7, it is characterized in that: described Interactive Advertising jettison system also comprises community's interactive module, this community's interactive module skips the moment of the advertisement video information of current broadcasting for sharing user, the good friend that can also share user's interpolation skips the moment of the advertisement video information of current broadcasting.
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| CN201510027465.0A CN104574154A (en) | 2015-01-20 | 2015-01-20 | Interactive advertisement putting system and method |
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| CN201510027465.0A CN104574154A (en) | 2015-01-20 | 2015-01-20 | Interactive advertisement putting system and method |
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| CN107682733A (en) * | 2017-10-13 | 2018-02-09 | 深圳依偎控股有限公司 | A kind of control method and system for improving user and watching video tastes degree |
| CN107948673A (en) * | 2017-12-14 | 2018-04-20 | 南京美桥信息科技有限公司 | A kind of visible intelligent performs in a radio or TV programme method and system |
| CN108320665A (en) * | 2018-02-05 | 2018-07-24 | 成都动视时代科技有限公司 | A kind of digital signage synchronized based on data |
| CN109308625A (en) * | 2017-07-27 | 2019-02-05 | 掌游天下（北京）信息技术股份有限公司 | A kind of production method for playing advertisement, system and corresponding storage medium |
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| CN110087117A (en) * | 2019-04-26 | 2019-08-02 | 维沃移动通信有限公司 | A kind of video broadcasting method and terminal |
| CN110083325A (en) * | 2018-01-25 | 2019-08-02 | 百度在线网络技术（北京）有限公司 | Promote processing method, device, equipment and the computer readable storage medium of the page |
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| CN107066600A (en) * | 2017-04-20 | 2017-08-18 | 惠州Tcl移动通信有限公司 | Automatic method, system, mobile terminal and the readable storage medium storing program for executing for skipping advertising page |
| CN109308625A (en) * | 2017-07-27 | 2019-02-05 | 掌游天下（北京）信息技术股份有限公司 | A kind of production method for playing advertisement, system and corresponding storage medium |
| CN107682733A (en) * | 2017-10-13 | 2018-02-09 | 深圳依偎控股有限公司 | A kind of control method and system for improving user and watching video tastes degree |
| CN107682733B (en) * | 2017-10-13 | 2020-04-28 | 深圳依偎控股有限公司 | Control method and system for improving user experience of watching video |
| CN107948673A (en) * | 2017-12-14 | 2018-04-20 | 南京美桥信息科技有限公司 | A kind of visible intelligent performs in a radio or TV programme method and system |
| CN110083325A (en) * | 2018-01-25 | 2019-08-02 | 百度在线网络技术（北京）有限公司 | Promote processing method, device, equipment and the computer readable storage medium of the page |
| CN108320665B (en) * | 2018-02-05 | 2020-12-04 | 温州炘都工业设计有限公司 | Digital sign based on data synchronization |
| CN108320665A (en) * | 2018-02-05 | 2018-07-24 | 成都动视时代科技有限公司 | A kind of digital signage synchronized based on data |
| CN112071189A (en) * | 2018-02-05 | 2020-12-11 | 成都睿达致祥科技有限公司 | Digital sign based on data synchronization |
| CN112071189B (en) * | 2018-02-05 | 2022-02-01 | 北京源链科技有限公司 | Digital sign based on data synchronization |
| CN109448548A (en) * | 2018-12-13 | 2019-03-08 | 沈峰 | A kind of management mode of indoor ad content |
| CN110087117A (en) * | 2019-04-26 | 2019-08-02 | 维沃移动通信有限公司 | A kind of video broadcasting method and terminal |
| CN110087117B (en) * | 2019-04-26 | 2021-10-29 | 维沃移动通信有限公司 | Video playing method and terminal |
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