CN102136117A - Method, terminal and system for releasing wireless advertisement based on electronic menu - Google Patents
Method, terminal and system for releasing wireless advertisement based on electronic menu Download PDFInfo
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- CN102136117A CN102136117A CN2010102522262A CN201010252226A CN102136117A CN 102136117 A CN102136117 A CN 102136117A CN 2010102522262 A CN2010102522262 A CN 2010102522262A CN 201010252226 A CN201010252226 A CN 201010252226A CN 102136117 A CN102136117 A CN 102136117A
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Abstract
The embodiment of the invention provides a method, terminal and system for releasing a wireless advertisement based on an electronic menu, which are used for increasing the utilization efficiency of resources. The method comprises the following steps: a terminal establishes connection with an advertisement server, wherein the terminal is used for displaying the electronic menu; an advertisement released by the advertisement server is received through the established connection; and the terminal plays the electronic menu and the contents of the advertisement. By adopting the method provided by the embodiment of the invention, the advertisement can be played for a customer while the menu is displayed for the customer, so that a network technology is fully utilized, and the utilization efficiency of resources is increased.
Description
Technical field
The present invention relates to wireless communication field, relate in particular to Wireless Advertisement dissemination method, terminal and system based on electronic menu.
Background technology
Along with improving constantly and the quickening of rhythm of life of people's living standard,, emerge all kinds of terminals on the market at application-specific in order to meet consumers' demand.
As, in advertising, for releasing advertisements, so electronic bill-board has been arranged.
And for example, in catering industry, menu is an important channel that shows, promotes product.Traditional menu is showed dish with the form of paper to client often; The menu weak point of papery is, more for a long time, limited by length in the menu name of the dish, and the papery menu can only be listed price or simple the description, and client can only rely on the imagination to remove to guess the color of dish.As client and when being unfamiliar with dish, tend to select dish own together and that dislike, the result makes a discount to the impression of businessman, and businessman of a specified duration also may pay the gloomy gradually cost of business for this reason.In order to address the above problem, a kind of being called " electronic menu " or " electric order dishes system " arise at the historic moment.For example, existing a kind of network-based remote intelligent menuing system principle is as follows: client finishes by languages function selecting functional module and enters style of cooking selection function after languages are selected, carry out the style of cooking and select, enter the functional module of ordering dishes after the style of cooking chooses, finish and order dishes; Ordering dishes, packing sends to the back-stage management functional module after handling and resolving through the data-transformation facility module, the data-transformation facility module comprises that teledata is packed and a receipts/module, network interface card, server data packing and a receipts/module, and the back-stage management functional module comprises: menu receiving module, menu management functional module, cash register management function module and database management function module.This system can pass through network, in office or other place finish as required and order dishes.
No matter be electric order dishes system or electronic bill-board, they all are the terminal at application-specific usually, promptly, electric order dishes system only is used to provide the function of ordering dishes usually, and electronic bill-board only is used for releasing advertisements usually, and from the angle of the utilization of resources, resource utilization is low.
Summary of the invention
The embodiment of the invention provides Wireless Advertisement dissemination method, terminal and the system based on electronic menu, both can show that menu also can playing advertisements, improves efficiency of resource.
The embodiment of the invention provides a kind of Wireless Advertisement dissemination method based on electronic menu, comprising:
Terminal and Advertisement Server connect, and this terminal is the terminal that is used to show electronic menu;
By the connection of setting up, receive advertisement from the Advertisement Server issue;
Terminal plays electronic menu and described ad content.。
The embodiment of the invention provides a kind of Wireless Advertisement issue terminal based on electronic menu, comprising:
Connect and set up module, be used for connecting with Advertisement Server, the Wireless Advertisement issue terminal is the terminal that is used to show electronic menu;
Receiver module is used for setting up the connection that module is set up by connection, receives the advertisement from described Advertisement Server issue;
Playing module is used to play the ad content of electronic menu and receiver module reception.
The embodiment of the invention provides a kind of Wireless Advertisement delivery system based on electronic menu, comprising: above-mentioned Wireless Advertisement issue terminal and Advertisement Server based on electronic menu;
Advertisement Server is used for sending ad content with wireless mode to described terminal by being connected of setting up with described terminal.
From the invention described above embodiment as can be known, client comes the restaurant and has dinner the end device that adopts electronic menu when ordering dishes, owing to be connected with Advertisement Server based on the terminal of electronic menu, therefore, end device also can be client's playing advertisements when client represents menu.Compare with the terminal of only showing electronic menu in the prior art, Wireless Advertisement dissemination method provided by the invention has made full use of network technology, has improved efficiency of resource.
Description of drawings
In order to be illustrated more clearly in the technical scheme of the embodiment of the invention, to do to introduce simply to the accompanying drawing of required use in prior art or the embodiment description below, apparently, accompanying drawing in describing below only is some embodiments of the present invention, for those of ordinary skills, under the prerequisite of not paying creative work, can also obtain other accompanying drawing as these accompanying drawings.
Fig. 1 is a kind of Wireless Advertisement dissemination method schematic flow sheet based on electronic menu that the embodiment of the invention provides;
Fig. 2 is the Wireless Advertisement issue terminal logical organization synoptic diagram based on electronic menu that the embodiment of the invention provides;
Fig. 3 is another Wireless Advertisement issue terminal logical organization synoptic diagram based on electronic menu that provides of the embodiment of the invention;
Fig. 4 is another Wireless Advertisement issue terminal logical organization synoptic diagram based on electronic menu that provides of the embodiment of the invention;
Fig. 5 is another Wireless Advertisement issue terminal logical organization synoptic diagram based on electronic menu that provides of the embodiment of the invention;
Fig. 6 is another Wireless Advertisement issue terminal logical organization synoptic diagram based on electronic menu that provides of the embodiment of the invention;
Fig. 7 is another Wireless Advertisement issue terminal logical organization synoptic diagram based on electronic menu that provides of the embodiment of the invention;
Fig. 8 is the Wireless Advertisement delivery system logical organization synoptic diagram based on electronic menu that the embodiment of the invention provides.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the invention, the technical scheme in the embodiment of the invention is clearly and completely described, obviously, described embodiment only is the present invention's part embodiment, rather than whole embodiment.Based on the embodiment among the present invention, those of ordinary skills belong to the scope of protection of the invention not making the every other embodiment that is obtained under the creative work prerequisite.
Seeing also accompanying drawing 1, is a kind of Wireless Advertisement dissemination method basic procedure synoptic diagram based on electronic menu that the embodiment of the invention provides, and in the present embodiment flow process, the executive agent of each step can be a terminal, mainly comprises step:
S101, terminal and Advertisement Server connect.
In the present embodiment, terminal can be the terminal that is used to show electronic menu, it has wireless communication ability, can pass through Wireless Fidelity (WiFi, Wireless Fidelity), GPRS (General Packet Radio Service) (GPRS, General Packet Radio Service) or CDMA networks such as (CDMA, Code Division MultipleAccess) and Advertisement Server connect.For example, under the WiFi communication network, terminal at first searches out all available WIFI networks under the current environment, and WiFi network and the Advertisement Server selected by the user connect.
Need to prove that in embodiment provided by the invention, if do not have data transmission between Advertisement Server and the client, in order to keep and Advertisement Server is set up is connected, client can once be shaken hands with Preset Time and Advertisement Server.With the WiFi network is example, if do not have data transmission between Advertisement Server and the client, then client can once be shaken hands every 5 seconds and Advertisement Server, made the session between them be in active state.Further, cause when hindering for some reason connecting disconnect after, client initiatively attempts connecting with Advertisement Server again.After continuous 3 times can not successfully connect, can change 5 minutes into and attempt once more afterwards connecting with Advertisement Server.Afterwards can be long-time slightly at interval, for example, attempted once more connecting in 15 minutes or 30 minutes.When the interval long period, for example, after 30 minutes,, then need the user manually to intervene establishment of connection if still can not connect with Advertisement Server.
Certainly, terminal also can not keep with Advertisement Server between be connected, but, just connect with Advertisement Server in request advertisement, reported data or when receiving the Advertisement Server order.
S102 by the connection of setting up, receives the advertisement from the Advertisement Server issue.
After terminal and Advertisement Server connect, can initiatively initiate ad-request, require Advertisement Server to issue ad content, for example to Advertisement Server, can be that regularly (at set intervals) sends out a request to Advertisement Server, Advertisement Server issues ad content according to this request; Also can be not to the Advertisement Server request, and push ad content by the ad distribution strategy by Advertisement Server.
The advertisement of Advertisement Server issue is sent to terminal based on electronic menu by data transmission channels such as WiFi, GPRS, CDMA.
Terminal can be stored in ad content in the memory device of terminal, and when the lack of memory capacity of memory device, delete the ad content that the ad content of having stored is used to preserve new reception according to strategy after the advertisement that receives from Advertisement Server.Also can not preserve ad content, and play-over.
For the ease of the needs that Advertisement Server is safeguarded or managed client, client can be passed through WIFI, GPRS or CDMA data transmission channel, and the ad data of local terminal and the ad data of Advertisement Server are carried out synchronously.In embodiments of the present invention, ad data is the statistics at advertisement, and by number of times of user's program request etc., it is different from concrete ad content as advertisement.By synchronously, client can be uploaded to Advertisement Server with these statisticss, and the Advertisement Server side joint is received the laggard line item of these statisticss.
S103, terminal plays electronic menu and ad content.
In the present embodiment, after terminal has received ad content, both can represent menu, also can the playing advertisements content, i.e. menu and advertisement can represent based on the same platform that terminal provides.
In embodiments of the present invention, ad content from Advertisement Server can be play simultaneously with the existing menu split screen of terminal,, whole screen is divided into some that is, part is used for the playing advertisements content, and part is used for showing electronic menu in the mode that both pictures and texts are excellent to the user; Perhaps, ad content and menu timesharing played in full screen, the whole screen of terminal all is used in the playing advertisements perhaps electronic menu, but does not carry out simultaneously.
The ad content of playing can be the ad content that has been stored in the terminal, also can be the Instant Ads content that receives from Advertisement Server.
Can play in proper order during terminal advertising-playing, such as based on orders such as the time that receives or the ID of advertisement, also can shuffle, loop play.
In the playing advertisements process, if the user is interested in certain or certain section ad content, the interface input instruction that can provide by terminal, terminal stores this certain or certain section ad content after receiving instruction; Perhaps, when the user need review the ad content of having viewed and admired, the also interface input instruction that can provide by terminal, terminal after receiving instruction, this ad content of playback; Perhaps, the user wants to skip current ad content, the also interface input instruction that can provide by terminal, and terminal is skipped this ad content after receiving instruction, proceed to the user soon and want the ad content viewed and admired.The pattern of these playing advertisements can be unlikely to mechanical for the user provides more selection.
Consider that terminal is not to receive operation constantly,, in embodiment provided by the invention,, then start power-save mechanism if terminal does not receive the operation that it is carried out when Preset Time surpasses in order to save the energy consumption of terminal.For example, can with 5 minutes be Preset Time, if 5 minutes after without any operation, then start screensaver functions; Further, still do not receive any operation afterwards in 30 minutes if start screen protection, then close display, what disconnection and Advertisement Server were set up is connected, and enters dormant state.
From the invention described above embodiment as can be known, client comes the restaurant and has dinner the end device that adopts electronic menu when ordering dishes, owing to be connected with Advertisement Server based on the terminal of electronic menu, therefore, end device also can be client's playing advertisements when client represents menu.Compare with the terminal of only showing electronic menu in the prior art, the present invention just realizes playing advertisements and shows electronic menu on the platform that same terminal provides, therefore, Wireless Advertisement dissemination method provided by the invention provides cost savings, by making full use of network technology, improved efficiency of resource.
See also Fig. 2, a kind of Wireless Advertisement issue terminal basic logical structure synoptic diagram that the embodiment of the invention provides based on electronic menu.For convenience of explanation, only show the part relevant with the embodiment of the invention.Functional module/unit that this Wireless Advertisement issue terminal comprises can be software module/unit, hardware module/unit or the software and hardware module/unit that combines, and the present invention does not limit.This terminal can be hand-held mobile terminal, desktop terminal, touch screen terminal or the like.Wireless Advertisement issue terminal based on electronic menu shown in Figure 2 comprises connecting sets up module 201, receiver module 202 or playing module 203, wherein:
Connect and set up module 201, be used for connecting with Advertisement Server.
In the present embodiment, connection is set up module 201 and is had wireless communication ability, can with Wireless Fidelity (WiFi, Wireless Fidelity), GPRS (General Packet Radio Service) (GPRS, General Packet RadioService) or CDMA (CDMA, Code Division Multiple Access) network service, for example, under the WiFi communication mode, connection is set up module 201 and is at first searched out all available WIFI networks under the current environment, and connects according to user's the selection and the WiFi network of appointment.
The connection of Fig. 2 example is set up module 201 and is further comprised connection holding unit 301, the Wireless Advertisement issue terminal that provides of another embodiment of the present invention as shown in Figure 3 based on electronic menu, wherein, connect holding unit 301 and be used for not having ad content when terminal is issued, in Preset Time, once shake hands to keep being connected the connection of setting up module 201 foundation with Advertisement Server at Advertisement Server.With the WiFi network is example, if do not have data transmission between Advertisement Server and the client, then connecting holding unit 301 can make the session between them be in active state so that client was once shaken hands every 5 seconds and Advertisement Server.
The Wireless Advertisement issue terminal of Fig. 2 example further comprises data simultaneous module 401, the Wireless Advertisement issue terminal that provides of another embodiment of the present invention as shown in Figure 4 based on electronic menu, wherein:
Data simultaneous module 401 is used for by WIFI, GPRS or CDMA data transmission channel, and the ad data of client and the ad data of Advertisement Server are carried out synchronously.In the present embodiment, ad data is the statistics at advertisement, as the broadcast of advertisement constantly and time, playing sequence, by the number of times of user's program request etc., it is different from concrete ad content.By synchronously, data simultaneous module 401 can be uploaded to Advertisement Server with these statisticss, and the Advertisement Server side joint can carry out record after receiving these data, wherein, each record can upgrade original record, with the data sync of maintenance with client.
The Wireless Advertisement issue terminal of Fig. 2 example further comprises power-saving module 501, the Wireless Advertisement issue terminal that provides of another embodiment of the present invention as shown in Figure 5 based on electronic menu, wherein: power-saving module 501 is used for not receiving the operation to described terminal when Preset Time surpasses, then start power-save mechanism.
It is not to receive operation constantly that Fig. 5 embodiment mainly is based on terminal, for the consideration of the energy consumption of saving terminal.For example, can with 5 minutes be Preset Time, if 5 minutes after without any operation, then start screensaver functions; Further, still do not receive any operation afterwards in 30 minutes if start screen protection, then close display, what disconnection and Advertisement Server were set up is connected, and enters dormant state.
The playing module 203 of any example of Fig. 2 to Fig. 5 may further include first playing module 601, first playing module 601 is used for ad content and menu split screen are play simultaneously, as shown in Figure 6 the Wireless Advertisement issue terminal based on electronic menu that provides of another embodiment of the present invention.Particularly, when playing advertisements, first playing module 601 can be according to user instruction storage, playback or F.F. ad content.
The playing module 203 of any example of Fig. 2 to Fig. 5 may further include second playing module 701, second playing module 701 is used for ad content and menu split screen are play simultaneously, as shown in Figure 7 the Wireless Advertisement issue terminal based on electronic menu that provides of another embodiment of the present invention.Similarly, when playing advertisements, second playing module 701 can be according to user instruction storage, playback or F.F. ad content.
See also Fig. 8, a kind of Wireless Advertisement delivery system basic logical structure synoptic diagram that the embodiment of the invention provides based on electronic menu.For convenience of explanation, only show the part relevant with the embodiment of the invention.This system comprises the Wireless Advertisement issue terminal 802 based on electronic menu of Advertisement Server 801 and any example of Fig. 2 to Fig. 7, wherein, Advertisement Server 801 be used for by with being connected of setting up based on the Wireless Advertisement issue terminal 802 of electronic menu, send ad contents with wireless mode to Wireless Advertisement issue terminal 802 based on electronic menu.
In embodiment provided by the invention, Advertisement Server 801 also is used for editing and according to the statistics of uploading based on the Wireless Advertisement issue terminal 802 of electronic menu the Wireless Advertisement issue terminal 802 based on electronic menu being safeguarded, managed or the like being sent to based on the ad content of the Wireless Advertisement issue terminal 802 of electronic menu.
For example, Advertisement Server 801, based on the broadcast of 802 pairs of advertisements of Wireless Advertisement issue terminal of electronic menu constantly and time, playing sequence, added up by the number of times of user's program request etc., just these statisticss are uploaded to Advertisement Server 801, Advertisement Server 801 can upgrade old statistics after receiving these statisticss, with this Wireless Advertisement issue terminal 802 based on electronic menu is safeguarded, is managed; 801 pairs of Wireless Advertisement issue terminals 802 based on electronic menu of Advertisement Server belong to that restaurant and each restaurant is newly-increased, minimizing is safeguarded based on the Wireless Advertisement issue terminal 802 of electronic menu, wherein, belonging to the restaurant information that can carry according to based on Wireless Advertisement issue terminal 802 access networks of electronic menu the time in that restaurant based on the Wireless Advertisement issue terminal 802 of electronic menu determines.Further, according to the geographic position in the restaurant under the electronic menu terminal, customers, service content etc., Advertisement Server can select targetedly that ad content carries out the precision advertisement pushing.
Need to prove, contents such as the information interaction between each module/unit of said apparatus, implementation, since with the inventive method embodiment based on same design, its technique effect that brings is identical with the inventive method embodiment, particular content can repeat no more referring to the narration among the inventive method embodiment herein.
More than Wireless Advertisement dissemination method, terminal and system that the embodiment of the invention is provided based on electronic menu be described in detail, used specific case herein principle of the present invention and embodiment are set forth, the explanation of above embodiment just is used for helping to understand method of the present invention and core concept thereof; Simultaneously, for one of ordinary skill in the art, according to thought of the present invention, the part that all can change in specific embodiments and applications, in sum, this description should not be construed as limitation of the present invention.
Claims (10)
1. the Wireless Advertisement dissemination method based on electronic menu is characterized in that, comprising:
Terminal and Advertisement Server connect, and described terminal is the terminal that is used to show electronic menu;
By the connection of described foundation, receive advertisement from described Advertisement Server issue;
Described terminal plays electronic menu and described ad content.
2. the method for claim 1 is characterized in that, does not have ad content when described terminal is issued at described Advertisement Server, also comprises:
Described terminal is once shaken hands with described Advertisement Server in Preset Time and is connected to keep described.
3. the method for claim 1 is characterized in that, described reception is specially from the advertisement of described Advertisement Server issue:
Described terminal initiatively after described Advertisement Server is initiated ad-request, receives described Advertisement Server according to the described ad content that issues; Perhaps
The ad content that the passive reception of described terminal is pushed according to the ad distribution strategy by described Advertisement Server.
4. as any described method of claim 1 to 3, it is characterized in that, also comprise:
Described terminal is carried out the ad data of local terminal and the ad data of described Advertisement Server synchronously.
5. the method for claim 1 is characterized in that, described terminal plays electronic menu and described ad content are specially:
Described ad content and menu split screen are play simultaneously; Perhaps
Described ad content and menu timesharing played in full screen.
6. the Wireless Advertisement issue terminal based on electronic menu is characterized in that, comprising:
Connect and set up module, be used for connecting with Advertisement Server, the Wireless Advertisement issue terminal is the terminal that is used to show electronic menu;
Receiver module is used for setting up the connection that module is set up by described connection, receives the advertisement from described Advertisement Server issue;
Playing module is used to play the ad content of electronic menu and the reception of described receiver module.
7. terminal as claimed in claim 6 is characterized in that, described connection is set up module and also comprised:
Connect holding unit, be used for when described Advertisement Server does not have ad content to described terminal issue, once shaking hands with described Advertisement Server in Preset Time is connected to keep described.
8. terminal as claimed in claim 6 is characterized in that, described terminal also comprises:
Data simultaneous module is used for the ad data of described terminal and the ad data of described Advertisement Server and carries out synchronously.
9. terminal as claimed in claim 6 is characterized in that, described playing module comprises:
First playing module is used for described ad content and menu split screen are play simultaneously; Perhaps
Second playing module is used for described ad content and menu timesharing played in full screen.
10. the Wireless Advertisement delivery system based on electronic menu is characterized in that, described system comprises Advertisement Server and any described Wireless Advertisement issue terminal based on electronic menu of claim 6 to 9;
Described Advertisement Server is used for sending ad content with wireless mode to described terminal by being connected of setting up with described terminal.
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| Application Number | Priority Date | Filing Date | Title |
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| CN2010102522262A CN102136117A (en) | 2010-08-10 | 2010-08-10 | Method, terminal and system for releasing wireless advertisement based on electronic menu |
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| Application Number | Priority Date | Filing Date | Title |
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| CN2010102522262A CN102136117A (en) | 2010-08-10 | 2010-08-10 | Method, terminal and system for releasing wireless advertisement based on electronic menu |
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| CN102136117A true CN102136117A (en) | 2011-07-27 |
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| CN2010102522262A Pending CN102136117A (en) | 2010-08-10 | 2010-08-10 | Method, terminal and system for releasing wireless advertisement based on electronic menu |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102375934A (en) * | 2011-09-30 | 2012-03-14 | 宋旭东 | Tablet personal computer dish ordering and advertising simulcasting system |
| CN102592058A (en) * | 2012-01-18 | 2012-07-18 | 金拯 | Dish ordering method and dish ordering device |
| CN103390257A (en) * | 2012-05-09 | 2013-11-13 | 北京雨禾乐晟影视文化传播有限公司 | Self-service order system and information transfer method thereof |
| CN103870977A (en) * | 2012-12-18 | 2014-06-18 | 风网科技（北京）有限公司 | Method and system thereof for data synchronizing of mobile advertising platform |
| CN104574154A (en) * | 2015-01-20 | 2015-04-29 | 宁波大学 | Interactive advertisement putting system and method |
Citations (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101794350A (en) * | 2010-02-09 | 2010-08-04 | 黄建彰 | Ordering integrated system |
-
2010
- 2010-08-10 CN CN2010102522262A patent/CN102136117A/en active Pending
Patent Citations (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101794350A (en) * | 2010-02-09 | 2010-08-04 | 黄建彰 | Ordering integrated system |
Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102375934A (en) * | 2011-09-30 | 2012-03-14 | 宋旭东 | Tablet personal computer dish ordering and advertising simulcasting system |
| CN102592058A (en) * | 2012-01-18 | 2012-07-18 | 金拯 | Dish ordering method and dish ordering device |
| CN103390257A (en) * | 2012-05-09 | 2013-11-13 | 北京雨禾乐晟影视文化传播有限公司 | Self-service order system and information transfer method thereof |
| CN103870977A (en) * | 2012-12-18 | 2014-06-18 | 风网科技（北京）有限公司 | Method and system thereof for data synchronizing of mobile advertising platform |
| CN104574154A (en) * | 2015-01-20 | 2015-04-29 | 宁波大学 | Interactive advertisement putting system and method |
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Application publication date: 20110727 |