CN107613324A - A kind of television synchronous advertising platform based on automated content identification technology - Google Patents
A kind of television synchronous advertising platform based on automated content identification technology Download PDFInfo
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- CN107613324A CN107613324A CN201610546195.9A CN201610546195A CN107613324A CN 107613324 A CN107613324 A CN 107613324A CN 201610546195 A CN201610546195 A CN 201610546195A CN 107613324 A CN107613324 A CN 107613324A
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- television
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Abstract
The invention discloses a kind of television synchronous advertising platform based on automated content identification technology to include：TV and advertisement input interface, television synchronous and advertising management unit, user and service managing unit, data output interface, application service layer, service and data-interface and database, data communication connection, the user and service managing unit are carried out between the TV and advertisement input interface, television synchronous and advertising management unit, user and service managing unit, application service layer, service and data-interface and database successively to be communicated with the data output interface；Advertisement on Real time identification TV, by in same advertisement or similar advertisement pushing to mobile phone after identification, so as to get through TV and mobile Internet, help TV station and advertiser that TV programme and advertisement are synchronized on mobile device and realize interactive, and advertisement matches electric business link and realize and bought when seeing.
Description
Technical field
The present invention relates to technical field of televising, more particularly to a kind of television synchronous based on automated content identification technology
Advertising platform.
Background technology
User wants the commodity on purchase television advertising, but too tediously long without purchase entrance or purchase path；
TV station wants to set up moving advertising entrance, realizes the brand effect unification of traditional tv advertisement, becomes audient to use
Family, change advertisement is sales volume；
Advertiser wants to become television advertising into accurate advertisement, effectively reaches audient, produces and link with audient；And pass through TV
Advertisement strengthens user's sense of participation, including commodity definition, design, improves and questionnaire etc..
The content of the invention
In view of the above-mentioned deficiency that presently, there are, it is wide that the present invention provides a kind of television synchronous based on automated content identification technology
Platform is accused, helps TV station and advertiser that TV programme and advertisement are synchronized on mobile device and realizes interaction.
To reach above-mentioned purpose, embodiments of the invention adopt the following technical scheme that：
A kind of television synchronous advertising platform based on automated content identification technology, it is described based on automated content identification technology
Television synchronous advertising platform includes：TV and advertisement input interface, television synchronous and advertising management unit, user and service management
Unit, data output interface, application service layer, service and data-interface and database, the TV and advertisement input interface,
Television synchronous and advertising management unit, user and service managing unit, application service layer, service and data-interface and database
Between carry out data communication connection, the user and service managing unit successively and communicated with the data output interface.
According to one aspect of the present invention, the TV and advertisement input interface and television advertising data acquisition recognition unit
It is connected, the television advertising data acquisition recognition unit includes：Programme acquisition, voiceprint extraction, vocal print index database, mobile terminal APP
Sampling, vocal print retrieval matching, intelligent EPG synchronization channels program and time shaft, advertising platform service and management platform.
According to one aspect of the present invention, the television synchronous and advertising management unit include：Television synchronous application data
Storehouse, advertising database, business rule database and data statistic analysis and report generation module.
According to one aspect of the present invention, the application service layer includes：Television synchronous application service, television content are synchronous
Service, the service of TV accurate advertisement and the accurate electric business service of TV.
According to one aspect of the present invention, the database includes：Customer data base, device databases and movie data
Storehouse.
According to one aspect of the present invention, the television synchronous advertising platform based on automated content identification technology includes intelligence
Supporting unit can be recommended to be attached with the application service layer.
According to one aspect of the present invention, the intelligent recommendation supporting unit includes：Video display intelligent recommendation engine mould
Block, computer advertisement engine module and ACR synchronization engine modules.
The advantages of present invention is implemented：Television synchronous advertising platform bag of the present invention based on automated content identification technology
Include：TV and advertisement input interface, television synchronous and advertising management unit, user and service managing unit, data output interface,
Application service layer, service and data-interface and database, the TV and advertisement input interface, television synchronous and advertising management
Data are carried out between unit, user and service managing unit, application service layer, service and data-interface and database successively to lead to
News connection, the user and service managing unit are communicated with the data output interface；Pass through automatic identification television advertising
And matching Internet advertising and electric business are associated, can be television advertising synchronized push to the use that mobile device is used before television set
Family, allow user to click on understanding promotion item information or directly buy promotion item.Can also be according in the TV that user watches
Appearance and user's portrait, the advertisement that some contents are related, user is related is pushed by intelligent recommendation system, accomplished accurate effective wide
Accuse and launch, the user for making to have purchase intention clicks directly on purchase；Advertisement on Real time identification TV, by same advertisement after identification
Or similar advertisement pushing, so as to get through TV and mobile Internet, helps TV station and advertiser TV programme on mobile phone
It is synchronized to advertisement on mobile device and realizes interactive, and advertisement matches electric business link and realize and bought when seeing.
Brief description of the drawings
Technical scheme in order to illustrate the embodiments of the present invention more clearly, it will use below required in embodiment
Accompanying drawing is briefly described, it should be apparent that, drawings in the following description are only some embodiments of the present invention, for ability
For the those of ordinary skill of domain, on the premise of not paying creative work, it can also be obtained according to these accompanying drawings other attached
Figure.
Fig. 1 is a kind of television synchronous advertising platform schematic diagram based on automated content identification technology of the present invention；
Fig. 2 is a kind of television advertising data acquisition recognition unit schematic diagram of the present invention.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Site preparation describes, it is clear that described embodiment is only part of the embodiment of the present invention, rather than whole embodiments.It is based on
Embodiment in the present invention, those of ordinary skill in the art are obtained every other under the premise of creative work is not made
Embodiment, belong to the scope of protection of the invention.
As depicted in figs. 1 and 2, a kind of television synchronous advertising platform based on automated content identification technology, it is described to be based on certainly
The television synchronous advertising platform of dynamic contents recognizing technology includes：TV and advertisement input interface, television synchronous and advertising management list
Member, user and service managing unit, data output interface, application service layer, service and data-interface and database, the electricity
Depending on advertisement input interface, television synchronous and advertising management unit, user and service managing unit, application service layer, service with
Data communication connection, the user and service managing unit are carried out between data-interface and database successively and the data are defeated
Outgoing interface is communicated.
In actual applications, the TV and advertisement input interface are connected with television advertising data acquisition recognition unit, institute
Stating television advertising data acquisition recognition unit includes：Programme acquisition, voiceprint extraction, vocal print index database, mobile terminal APP samplings, sound
Line retrieval matching, intelligent EPG synchronization channels program and time shaft, advertising platform service and management platform.
In actual applications, the television synchronous and advertising management unit include：Television synchronous application database, advertisement number
According to storehouse, business rule database and data statistic analysis and report generation module.
In actual applications, the application service layer includes：Television synchronous application service, television content synchronous service, electricity
Depending on accurate advertisement service and the accurate electric business service of TV.
In actual applications, the database includes：Customer data base, device databases and movie data storehouse.
In actual applications, the television synchronous advertising platform based on automated content identification technology includes intelligent recommendation branch
Support service unit is attached with the application service layer.
In actual applications, the intelligent recommendation supporting unit includes：Video display intelligent recommendation engine modules, computer
Advertisement engine module and ACR synchronization engine modules.
It is related to the synchronous advertisement SDK of mobile terminal, makes third party APP clients increase program interaction and advertisement interactive.With this
Meanwhile the system of this patent further relates to a management platform, TV station and advertiser is facilitated to realize the editor of interaction content and touch
The setting being distributed as.
Television content synchronous platform is intended to set up the bridge of TV and internet, is given in suitable screen in the suitable time
Suitable spectators transmit suitable information, provide the user and brand-new experience are bought when seeing.
The characteristics of platform, includes,
1.1 real-time automatic identification television contents (including program and commercial advertisement) are quick same on the basis of automatic identification
Walk and trigger behavior set in advance (the related experience activity such as unique or customization brand and content).
1.2 during television commercial, is persistently attracted the user's attention by the APP applications of synchronization, strengthens user's participation
Degree.
1.3 real time enhancing advertising results, accurately personalized advertisement is pushed, effectively improve the input-output ratio of advertisement.
1.4 get through TV and internet, make new TV O2O and service for life platform.
1.5 be that time-moving television program, order video program or PVR/DVR review the experience for providing live viewing, same in real time
Social experience is walked, realizes program interaction, convenient consumption.
The implementing procedure of the platform is as follows：
The 1.1 ACR automated contents identification technologies based on speech recognition monitor the straight of national CCTV, satellite TV and local broadcasting stations in real time
Channel program and advertisement are broadcast, establishes time-coded TV program databases (channel, column, period, keyword etc.) and TV
Advertising database (brand, product, product category etc.), and generate associated with television content match internet content (program and
Advertisement).
1.2 collect the audio stream or video flowing of TV station by satellite receiving equipment, then pass through Application on Voiceprint Recognition skill
Art, establish channel and vocal print corresponding relation storehouse.Mobile phone terminal is delivered to vocal print by sampling TV signal, the vocal print feature of sampling
Retrieval server is matched, identifies the channel that user is seen, then internet content and advertisement are arrived corresponding to advertising platform push
Mobile phone terminal.
1.3 mobile phones/Pad the second screen functions, collect remote control, content discovery, intelligent EPG, social television and living broadcast interactive in
Television content and advertisement, the second screen is synchronized to by " television synchronous technology " by one, erect TV station/advertiser and user it
Between bridge.
1.4 effectively support the dispensings of individual character accurate advertisements, such as related wide of the related advertisement of programme content, user behavior
Announcement, advertisement real-time interactive, brand are shared preferential etc. with product.
1.5 integrate ecommerce, and by being docked with third-party E-commerce platform, the advertisement on TV is converted into
Buying behavior on second screen, make new T2O platforms.
By automatic identification television advertising and matching Internet advertising and electric business are associated, can be television advertising synchronized push
To the user that mobile device is used before television set, allow user to click on understanding promotion item information or directly buy promotion item；
The television content watched according to user and user's portrait, some contents correlation is pushed by intelligent recommendation system, used
The related advertisement in family, accomplishes accurate effective advertisement putting, and the user for making to have purchase intention clicks directly on purchase；
The synchronous advertisement SDK of mobile terminal, make third party APP clients increase program interaction and advertisement interactive；
A management platform is constructed, facilitates TV station and advertiser to realize the editor of interaction content and setting for triggering behavior
It is fixed；
Realize and transmit suitable information to suitable spectators in the suitable time in suitable screen, provide the user fine
New " TV screen+movement screen " Interactive Experience.
The advantages of present invention is implemented：Television synchronous advertising platform bag of the present invention based on automated content identification technology
Include：TV and advertisement input interface, television synchronous and advertising management unit, user and service managing unit, data output interface,
Application service layer, service and data-interface and database, the TV and advertisement input interface, television synchronous and advertising management
Data are carried out between unit, user and service managing unit, application service layer, service and data-interface and database successively to lead to
News connection, the user and service managing unit are communicated with the data output interface；Pass through automatic identification television advertising
And matching Internet advertising and electric business are associated, can be television advertising synchronized push to the use that mobile device is used before television set
Family, allow user to click on understanding promotion item information or directly buy promotion item.Can also be according in the TV that user watches
Appearance and user's portrait, the advertisement that some contents are related, user is related is pushed by intelligent recommendation system, accomplished accurate effective wide
Accuse and launch, the user for making to have purchase intention clicks directly on purchase；Advertisement on Real time identification TV, by same advertisement after identification
Or similar advertisement pushing, so as to get through TV and mobile Internet, helps TV station and advertiser TV programme on mobile phone
It is synchronized to advertisement on mobile device and realizes interactive, and advertisement matches electric business link and realize and bought when seeing.
The foregoing is only a specific embodiment of the invention, but protection scope of the present invention is not limited thereto, any
Those skilled in the art is in technical scope disclosed by the invention, the change or replacement that can readily occur in, all should
It is included within the scope of the present invention.Therefore, protection scope of the present invention should using the scope of the claims as
It is accurate.
Claims (7)
1. a kind of television synchronous advertising platform based on automated content identification technology, it is characterised in that described to be based on automated content
The television synchronous advertising platform of identification technology includes：TV and advertisement input interface, television synchronous and advertising management unit, user
And service managing unit, data output interface, application service layer, service and data-interface and database, the TV and wide
Input interface, television synchronous and advertising management unit, user and service managing unit, application service layer, service and data are accused to connect
Data communication connection, the user and service managing unit and the data output interface are carried out between mouth and database successively
Communicated.
2. the television synchronous advertising platform according to claim 1 based on automated content identification technology, it is characterised in that institute
State TV and advertisement input interface with television advertising data acquisition recognition unit to be connected, the television advertising data acquisition identification is single
Member includes：Programme acquisition, voiceprint extraction, vocal print index database, mobile terminal APP samplings, vocal print retrieval matching, intelligent EPG synchronizing bands
Road program and time shaft, advertising platform service and management platform.
3. the television synchronous advertising platform according to claim 1 based on automated content identification technology, it is characterised in that institute
Stating television synchronous and advertising management unit includes：Television synchronous application database, advertising database, business rule database sum
Analysis and report generation module according to statistics.
4. the television synchronous advertising platform according to claim 1 based on automated content identification technology, it is characterised in that institute
Stating application service layer includes：Television synchronous application service, television content synchronous service, the service of TV accurate advertisement and TV are accurate
Electric business service.
5. the television synchronous advertising platform according to claim 1 based on automated content identification technology, it is characterised in that institute
Stating database includes：Customer data base, device databases and movie data storehouse.
6. the television synchronous advertising platform based on automated content identification technology according to one of claim 1 to 5, its feature
Be, the television synchronous advertising platform based on automated content identification technology include intelligent recommendation supporting unit with it is described
Application service layer is attached.
7. the television synchronous advertising platform according to claim 6 based on automated content identification technology, it is characterised in that institute
Stating intelligent recommendation supporting unit includes：Video display intelligent recommendation engine modules, computer advertisement engine module and ACR synchronously draw
Hold up module.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610546195.9A CN107613324A (en) | 2016-07-12 | 2016-07-12 | A kind of television synchronous advertising platform based on automated content identification technology |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201610546195.9A CN107613324A (en) | 2016-07-12 | 2016-07-12 | A kind of television synchronous advertising platform based on automated content identification technology |
Publications (1)
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| CN107613324A true CN107613324A (en) | 2018-01-19 |
Family
ID=61055225
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| Application Number | Title | Priority Date | Filing Date |
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| CN201610546195.9A Pending CN107613324A (en) | 2016-07-12 | 2016-07-12 | A kind of television synchronous advertising platform based on automated content identification technology |
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108198000A (en) * | 2018-01-25 | 2018-06-22 | 无线生活（杭州）信息科技有限公司 | Advertisement sending method and device |
| CN110428274A (en) * | 2018-10-11 | 2019-11-08 | 彩云之端文化传媒(北京)有限公司 | It is a kind of based on across screen scene accurate advertisement and electric business marketing platform |
| WO2021196599A1 (en) * | 2020-04-02 | 2021-10-07 | 深圳创维－Rgb电子有限公司 | Method and apparatus for pushing commodity in video, smart screen, and readable storage medium |
| TWI770861B (en) * | 2021-03-08 | 2022-07-11 | 中華電信股份有限公司 | An advetising information convergence system, method and computer readable medium |
-
2016
- 2016-07-12 CN CN201610546195.9A patent/CN107613324A/en active Pending
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN108198000A (en) * | 2018-01-25 | 2018-06-22 | 无线生活（杭州）信息科技有限公司 | Advertisement sending method and device |
| CN110428274A (en) * | 2018-10-11 | 2019-11-08 | 彩云之端文化传媒(北京)有限公司 | It is a kind of based on across screen scene accurate advertisement and electric business marketing platform |
| WO2021196599A1 (en) * | 2020-04-02 | 2021-10-07 | 深圳创维－Rgb电子有限公司 | Method and apparatus for pushing commodity in video, smart screen, and readable storage medium |
| TWI770861B (en) * | 2021-03-08 | 2022-07-11 | 中華電信股份有限公司 | An advetising information convergence system, method and computer readable medium |
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| PB01 | Publication | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20180119 |
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| WD01 | Invention patent application deemed withdrawn after publication |