TW202004612A - Method of live broadcasting advertisement in social medium allowing an advertisement to be instantaneously displayed on a smart phone or a mobile device of a broadcast receiver of a specific type - Google Patents

Abstract

The present invention relates to a method of live broadcasting an advertisement in a social medium, which executes the following steps: an advertisement owner providing advertisement information to be broadcasted and requirements to a live broadcasting platform manager; the live broadcasting manager analyzing and acquiring information of broadcasting target condition and placing it in an application program server according to data of the advertisement information to be broadcasted provided by the advertisement owner; a live broadcaster using a smart phone or a mobile device to download, from the application program server, a corresponding application program to allow the live broadcaster to log in a specific social medium for plug-in and use and recognize an information identification code or identity of a broadcast receiver; the live broadcaster using the application program to log in the specific social medium and start carrying out live broadcasting performance and instantaneously transmitting a video to a streaming server of the social medium for streaming display; different groups of broadcast receivers using smart phones or mobile devices thereof to enter the social medium and view the streaming display video transmitted by the live broadcaster; the application program server detecting the identification information of the broadcast receiver and carrying out analysis to form data, and matching the advertisement information to be broadcasted and requirements of an individual advertisement owner to an individual live broadcaster and the broadcast receivers of a specific type receiving the broadcast program who meet the requirements; the application program server transmitting, according to the matching data so formed, the advertisement information data and requirements of the matched individual advertisement owner to the streaming server of the social medium; the application program server transmitting, according to the matching data so formed, the advertisement information to be broadcasted and requirements of the matched individual advertisement overn to the streaming server of the social medium, the streaming server of the social medium pushing, according to the matching data, the advertisement information to be broadcasted of the matched individual advertisement owner combined with the streaming display video transmitted by the live broadcaster to a stream and display window on the smart phones or mobile devices of the broadcast receivers of the specific type that meet the requirements, so as to generate an instantaneous advertisement information screen.

Description

Social media live broadcast information advertising method

The present invention is a method for social media live broadcast information advertising, in particular to an application method of a shared benefit network system that can provide advertisers with more immediate and efficient delivery of advertising messages to broadcasters with more corresponding needs.

At this stage, online live broadcasting is becoming a trend, and the rapid flow of information has gradually replaced the role of traditional TV media. Consumers can more directly and vividly obtain the required information, including the daily necessities and knowledge, through live viewing, instead of Obtained through traditional media channels such as TV broadcasts or traditional uploading Youtube and other Internet dial-up voice platforms; according to the survey, the types of live broadcasts most frequently watched by broadcasters include leisure entertainment, funny anecdotes, and professional information (constellation numerology , Technology 3C, beauty care, sports and fitness, investment and financial management), live news/live events, and popular music or concerts.

Currently, live broadcast programs are usually run by two technologies. One is that a direct dial application (app) developed by a specific operator is installed on a smartphone, and the live broadcast captured by the smart phone in real time through the operation of the direct dial application. The video is transmitted to the streaming server (Streaming Server) of the platform corresponding to the direct dial program, and the broadcaster also needs to install the direct dial application developed by a specific operator. The image and corresponding information are sent to communicate with the live broadcaster. The real-time broadcast of the live broadcast and the feature of providing multi-person viewing increase the real-time interaction between the live broadcaster and the broadcaster, and the actual sense of making the broadcaster participate in it; The other live broadcast technology is live broadcast through the built-in functions of social media platforms such as Facebook and Instagram.

According to a statistics on the percentage of broadcasters watching live broadcasts in specific regions, 71.6% of the broadcasters who watched live broadcast preferred Facebook as the main viewing platform, followed by YouTube (55.2%), 17 (19.5%), and Instagram (15.6% ), it can be clearly shown that most of the broadcasters mostly use well-known social media platforms such as Facebook, YouTube, and Instagram on the international market. Therefore, it is not easy for ordinary live broadcast platform operators to compete with these large brands. There is a need to advertise and appoint advertisers, which further compresses the profit margins of operations. In contrast, even if the advertisers entrust the first type of specific operators to develop a direct dialing application (app) live broadcast platform, it is because of their viewing The number of people is not wide enough to cause poor advertising effectiveness. Such a vicious circle will kill its commercial survival space.

On the other hand, for advertisers who want to broadcast through well-known social media platforms such as Facebook, YouTube and other audio and video platforms, more large broadcasters, in addition to such larger social media advertising, the price of advertising High, this type of social media or audio-visual playback platform is due to its playback, and the reason for analysis is because not all live broadcasts are live on the well-known social media platforms, so the presentation of advertising content is passively delivered to You can cut off the advertising message after a few seconds of dialing in the video and audio before opening the dial. In other words, under the conditions of non-real-time and non-specific ethnic groups, the broadcasters who click to watch are more difficult to distinguish The demographic groups such as age, gender, and preferences, so the broadcaster of the target audience is often not the corresponding customer group, so the advertising effectiveness is also greatly reduced.

The present invention is a social media live broadcast information advertising method. The main feature of the method is that the live broadcast platform operator provides an application server and runs the following steps: the advertisement hosting step is that the advertising provider provides the hosting advertisement information data and demand to Live broadcast platform operator; the information setting step is that the live broadcast platform operator obtains information on the conditions of the distribution target based on the analysis of the data of the broadcast advertising message data provided by the trusted advertising agency, and sets the condition data of the distribution target to the application server; installation and registration steps The live broadcaster uses a smartphone or mobile device to download the corresponding application from the application server. The application can provide the live broadcaster to log in to specific social media and use it externally. The application detects and recognizes the broadcaster’s Message identification code or identity, the live broadcaster registers the live broadcaster information to the application server through the application operation; the live broadcast step is that the live broadcaster uses the smartphone or mobile device to run the aforementioned application to log in to the specific social media and start the live performance , And transmit the collected images to the streaming server of social media in real time; the corresponding receiving step is that after the live broadcaster broadcasts, the broadcasters of different ethnic groups, etc. enter through their smart phones or mobile devices The social media clicks on the streaming playback image from the live broadcaster; the broadcast analysis step is when the broadcaster starts the broadcast, the application server detects and analyzes the broadcaster's identity information , The analysis includes the relative relationship between the age, gender and viewing time of the nature of the streaming broadcast images from the individual live broadcasters and the identity information of the broadcasters, and forms the data. Demand and individual live broadcasters suitable for the needs and specific types of broadcasters who broadcast their programs; the message push step is based on the match data formed by the application server to meet the individual advertising operator's advertising information and demand transmission Streaming server to social media; the message push step is that the application server sends the message information and needs of individual advertising companies to the streaming server of social media according to the formed matchmaking data; advertisement The broadcasting step is that the streaming server of the social media pushes the advertising message data that meets the requirements of individual advertising companies and the streaming playback images from the live broadcasters according to the matchmaking data to suit the specific type of broadcaster's identity. The real-time advertisement information screen is generated on the streaming video window of the smartphone or mobile device.

The secondary feature of the present invention is that: the application program of the installation and registration step is developed in accordance with the information security policy of social media; after the advertisement reception step is broadcasted after a certain period of time, the operator of the live broadcast platform according to the actual number of releases The proportion of the advertising amount will be allocated to the individual live broadcasters; the information of the target conditions of the information setting step is based on the product or service attributes that the advertising company wants to promote for market attribute analysis, and based on the database information. Provide suitable information for consumers, including distribution information such as age, gender, and viewing time; the identity information of the broadcast analysis step is based on the analysis of the receiver's information available based on the privacy policy of the social media platform.

Please refer to the system operation diagram of the preferred embodiment of the present invention shown in FIG. 1, in order to provide the advertising provider B, the live broadcast platform operator C or the live broadcaster LS in the choice of the live broadcast platform while also having more broadcasters to watch Opportunity and greater profitable space, the method of social media live broadcast information advertising of the present invention is a better solution for live broadcast advertising, in which the advertisement used by the advertising company B is used as an example, the present invention is mainly operated by a live broadcast platform C provides an application server AP (AP Server), and runs the following steps:

Advertisement hosting step S1: Advertiser B provides information and requirements for broadcasting advertisement information to operator C of the live broadcast platform.

Information setting step S2: The live broadcast platform operator C analyzes and obtains the information about the conditions of the distribution target based on the data provided by the trusted advertising agency B to provide the advertisement information, and sets the condition data of the distribution target to the application server AP.

Installation and registration step S3: The broadcaster LS uses the smartphone P or mobile device to download the corresponding application (APP) from the application server AP. The application can provide the broadcaster LS to log in to specific social media and use it externally. The application is developed in accordance with the social media information security policy, and is based on the corresponding social media information security policy to detect and identify the broadcaster's message identification code (Message-ID) or identity (ID), After installing the application, the live broadcaster LS registers the identity information and bank account information of the live broadcaster LS to the application server AP through the application operation. After receiving the aforementioned registration information, the application server AP provides the live broadcaster through the application The profit distribution information of LS and live broadcast platform operator C is for both parties to confirm.

Live broadcast step S4: After the live broadcaster LS completes the installation and registration step S3, the live broadcaster LS uses the smartphone P or mobile device to run the aforementioned application to log in to specific social media. When the live broadcaster LS logs in, the live broadcast performance starts and the smart The images collected by the mobile phone P or mobile device are transmitted to the social media streaming server SS (Streaming Server) in real time, and the identity of the broadcaster (ID) is detected by the application server AP ).

Corresponding reception step S5: After the live broadcaster LS completes the live broadcast step S4 and starts live broadcasting, the broadcasters M/F/Y of different ethnic groups, etc., successively start to enter the social media via their smartphones P or mobile devices to view the content Streaming video from the live broadcaster LS.

Broadcasting analysis step S6: when the broadcaster M/F/Y starts to dial, the application server AP has detected and analyzed the ID information of the broadcaster M/F/Y, and the analysis Including the relative relationship between the age, gender and viewing time of the nature of the streaming broadcast image from the individual live broadcaster LS and the M/F/Y identity information of the broadcaster, and forming a data match for the individual advertising provider B to broadcast Advertisement information and needs and individual live broadcasters LS and the specific types of broadcasters who are suitable for their needs. In this embodiment, the analysis targets are female F and young Y, but male M is excluded.

Message push step S7: Please cooperate with the partial system operation diagram of the preferred embodiment of the present invention shown in FIG. 2, after completing the foregoing broadcast analysis step S6, the application server AP will then determine the In accordance with the information and requirements of the individual advertising company B to broadcast advertising messages, it is sent to the streaming server SS (Streaming Server) of social media according to the corresponding receiving step S5.

Advertisement receiving step S5C: The aforementioned social media streaming server SS pushes the streaming advertisement image data matching the individual advertiser B’s broadcast advertisement information and the live broadcaster LS according to the match data to a specific type suitable for the demand Real-time advertising information screen is generated on the streaming screen of the smart phone P or mobile device of the broadcaster's identity (ID).

Fee distribution step S8: After a certain period of time, the live broadcast platform operator C will allocate the ad revenue fee to individual live broadcasters LS according to the proportion of the actual amount of advertisements.

Among them, the information about the placement target of the information setting step S2 is based on the attribute of the product or service that the advertising company B wants to promote for market attribute analysis, and based on the database information, it is concluded that the appropriate shallow consumer objects, including age and gender And the distribution information such as the viewing time; and the identification (ID) information in the broadcast analysis step S6 is based on the analysis of the receiver's information available based on the privacy policy of the social media platform.

Please refer to another preferred embodiment of the present invention shown in FIG. 3, in order to further integrate more live broadcasters LS1~LS3 for live broadcast and more broadcasters M/F/Y and other ethnic groups for broadcast viewing, The live broadcast platform operator C further opened a social media account FG page on social media, and connected the social media account FG through the application server AP, so that the broadcasters M/F/Y and other ethnic groups The FG page of the same social media account views the aggregated live broadcast paths of individual live broadcasters LS1~LS3, etc., so that the application server AP connects the live broadcasters LS1~LS3 etc. added to the social media account FG with the broadcaster The identity (ID) of the M/F/Y and other ethnic groups can be used to more effectively match the advertising information of various advertising companies B with the needs of more broadcasters LS and the receiving ethnic groups.

In summary, the operation of each step of the present invention not only allows the advertising company B to broadcast the advertising message data and requirements more efficiently to the broadcasters who use the large social media platform to obtain the most real-time and meet the needs Advertisement effect can also increase the benefit space of the live broadcast platform operator and the live broadcaster, and the operating steps of the present invention have no similar prior invention announcement or published technology, which is in line with the requirements of the invention patent application in China. , I filed an invention patent application according to law.

M/F/Y‧‧‧Broadcaster AP‧‧‧App server B‧‧‧Advertiser C‧‧‧Live platform operator FG‧‧‧Social media account LS‧‧‧Livecaster P‧‧ ‧Smartphone SS‧‧‧Streaming server S1‧‧‧Advertisement broadcast step S2‧‧‧Information setting step S3‧‧‧Installation registration step S4‧‧‧Live broadcast step S5‧‧‧ Corresponding broadcast step S6‧ ‧‧Broadcast analysis step S7‧‧‧Message push step S8‧‧‧Cost allocation step S5C‧‧‧Advertisement broadcast step

Figure 1: The system operation diagram of the preferred embodiment of the present invention. FIG. 2 is a partial system operation diagram of the preferred embodiment of the present invention. Figure 3: It is a configuration diagram of another preferred embodiment of the present invention.

M/F/Y‧‧‧Broadcaster

AP‧‧‧Application Server

B‧‧‧Advertiser

C‧‧‧Live platform operator

FG‧‧‧Social Media Account

LS‧‧‧ Live Broadcaster

P‧‧‧smartphone

SS‧‧‧Stream server

S1‧‧‧Procedure for advertising

S2‧‧‧ Information setting steps

S3‧‧‧Installation and registration steps

S4‧‧‧ live broadcast steps

S5‧‧‧corresponding receiving and broadcasting steps

S6‧‧‧Receiving and broadcasting analysis steps

S7‧‧‧ Message Push Step

S8‧‧‧ cost allocation steps

Claims (5)

A method for social media live broadcast information advertisement, wherein the method is provided by an operator of a live broadcast platform (C) with an application server (AP), and runs the following steps: advertisement hosting step (S1): provided by an advertisement provider (B) The information and demand of the broadcast advertisement message are sent to the live broadcast platform operator (C); Information setting step (S2): The live broadcast platform operator (C) provides the broadcast advertisement message data analysis based on the entrusted advertising provider (B) to obtain the distribution target Condition information, set the condition data of the dialed object to the application server (AP); Installation and registration step (S3): Live broadcaster (LS) uses a smartphone (P) or mobile device from the application server (AP) Download the corresponding application, which can be used by Live Broadcasters (LS) after logging in to specific social media, where the application detects and recognizes the message identification code (Message-ID) or identity (ID) of the broadcaster ), the live broadcaster (LS) registers the live broadcaster (LS) information to the application server (AP) through the application operation; live broadcast step (S4): the live broadcaster (LS) uses a smartphone (P) or a mobile device Run the aforementioned application to log in to specific social media and start a live performance, and transmit the collected images to the social media streaming server (SS) in real time for streaming playback; Corresponding reception step (S5): live broadcast After the live broadcast (LS), the broadcasters (M/F/Y) of different ethnic groups enter the social media via their smartphones (P) or mobile devices to view the live broadcaster (LS) outgoing Streaming playback images; Broadcast analysis step (S6): When the broadcaster (M/F/Y) starts to broadcast, the application server (AP) detects the broadcaster (M/F/Y) (ID) information and analysis, which includes the age, gender, and viewing between the nature of the streaming broadcast image from the individual live broadcaster (LS) and the identity information of the broadcaster (M/F/Y) Relative relations such as time form data, and match individual advertising operators (B) to broadcast advertising message information and needs and individual live broadcasters (LS) suitable for demand and specific types of broadcasters broadcasting their programs; Message push step (S7): The application server (AP) will send the information and requirements of the individual advertising provider (B) to the social media streaming server (SS) according to the formed matchmaking data; Step (S5C): The social media streaming server (SS) pushes the broadcast advertisement information data corresponding to the individual advertising provider (B) and the streaming playback image from the live broadcaster (LS) according to the matchmaking data to It is suitable for the smart phone (P) or mobile device that needs a specific type of broadcaster ID (ID) to generate real-time advertisement information screen on the streaming playback image window. The social media live broadcast information advertising method as described in claim 1, wherein the application program of the installation registration step (S3) is developed in accordance with the social media information security policy. The social media live broadcast information advertising method as described in claim 1, wherein after the advertisement receiving step (S5C) has been broadcast for a predetermined period of time, the live broadcast platform operator (C) will, according to the actual amount of advertising Advertising revenues are allocated to individual live broadcasters (LS). The social media live broadcast information advertisement method as described in claim 1, wherein the information of the distribution target condition of the information setting step (S2) is based on the attributes of the product or service to be promoted by the advertising provider (B) for market attributes Analyze and summarize suitable distribution objects based on database information, including age, gender, and viewing time. The method for social media live information advertising according to claim 1, wherein the identity (ID) information of the broadcast analysis step (S6) is based on the analysis of the receiver information available based on the privacy policy of the social media platform.

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