TWI770861B - An advetising information convergence system, method and computer readable medium - Google Patents

Abstract

The present invention provides an advertising information convergence system, method and computer readable medium. The advertising information convergence system including at least one client device with an application, a display device with an execution module, and an advertising information convergence device, in which, when a user is watching a video, the name of the client device on the display device would be selected. Then the execution module transmits a command frame to the advertising information convergence device. And the advertising information convergence device transmits a product information to the application of the client device to display a product information on the application of the client device for purchase. In this ways, the present invention can effective advertising and increasing willingness to advertising. In addition, the present invention also enables users to quickly and precisely search and purchase an advertisement corresponding products. The present invention further provides a computer-readable medium for performing an advertising information convergence method.

Description

An advertising information convergence system, method and computer readable medium

The present invention relates to information convergence technology, in particular to an advertising information convergence system, method and computer readable medium.

Nowadays, when consumers watch TV commercials, if they find an advertised product they are interested in, they often need to pick up a smartphone or use a computer to check the advertised product. Information such as the evaluation of the advertised products and the way to purchase them, resulting in a lower and less immediate purchase intention of consumers.

In addition, when consumers watch TV commercials that they have no interest in, they usually switch to other programs, which also causes advertisers to fail to deliver advertisements to consumers accurately. For advertisers, the effect of advertisements cannot be achieved.

Therefore, how to overcome the difficulties faced by traditional TV commercials, accurately deliver advertisements to different consumers, and more conveniently enable consumers to inquire and purchase advertised products in real time has become an important issue for those skilled in the art.

In order to solve the above problems, the present invention provides an advertising information convergence system, which includes: at least one user device; a display device with an execution module, which displays or plays at least one video and the name of the user device for a user selecting the user-end device, so that the execution module sends an instruction frame according to the selected user-end device; and an advertisement information convergence device, which is communicatively connected to the execution module to receive the instruction frame from the execution module, Then, obtain the identification code of the selected user device according to the identification code of the execution module and the name of the selected user device in the command frame, and then obtain the video according to the name of the video in the command frame. information, so as to combine the identification code of the selected consumer device and the information of the video into a commodity information, so as to transmit the commodity information to the selected consumer device, wherein the selected consumer device The product information is received and obtained by using the product information, so as to display the product information on the selected user device.

The present invention also provides a method for converging advertising information, which includes: displaying or playing at least one video and the name of at least one user device on a display device having an execution module, so that a user can select the user device, and then the execution The module sends out an instruction frame according to the selected user device; the advertisement information convergence device receives the instruction frame from the execution module, and then according to the identification code of the execution module in the instruction frame and the selected usage The name of the terminal device obtains the identification code of the selected consumer device, and then obtains the information of the video according to the name of the video in the command frame; the identification code of the selected consumer device is obtained from the advertisement information sink device. Combining with the information of the video into a commodity information, and then transmitting the commodity information to the selected user-end device; and receiving and using the commodity information to obtain a commodity information by the selected user-end device to display the commodity The message is on the selected consumer device.

In one embodiment, the advertisement information convergence device includes a program analysis module for recording the user's favorite programs, and then calculating both the name of the favorite program and plural keywords in a program type keyword table. The similarity of the strings between them is used to analyze the program type of the user's favorite program according to the similarity of the strings.

In one embodiment, the advertising information merging device includes a cross-platform pairing module for pairing the selected consumer device with the execution module, and the cross-platform pairing module receives the information from the execution module. The identification code of the execution module is used to randomly generate a pairing code, so as to return the pairing code to the execution module and display it on the display device, and the selected user device receives the data displayed on the display device. The pairing code and the name of the selected consumer device are used to transmit the pairing code, the name and identification code of the selected consumer device to the cross-platform pairing module, and then the cross-platform pairing module compares The pairing code is used to record the identification code of the execution module and the name and identification code of the selected user-end device, so as to establish a pairing record table between the execution module and the selected user-end device.

In one embodiment, the advertisement information merging device includes an advertisement setting module for storing a plurality of videos, and then classifying according to the types of the commodities in the plurality of videos, and searching for evaluations, Video introduction, purchase website information, to form the information of the plurality of videos.

In one embodiment, the advertisement information convergence device includes an advertisement playing module for obtaining the program type of the user's favorite program, and then obtaining the corresponding video according to the program type of the user's favorite program, so as to The video is sent to the execution module, so that the video is played or displayed on the display device through the execution module.

In one embodiment, the advertisement information merging device includes an information sending module, and when the execution module sends the command frame to the advertisement information merging device, the information sending module is based on the execution module in the command frame. The identification code of the selected consumer device and the name of the selected consumer device obtain the identification code of the selected consumer device, and then obtain the information of the video according to the name of the video in the command frame, so as to obtain the information of the selected consumer device. The device identification code and the video information are combined into a product information.

The present invention further provides a computer-readable medium, which is applied to a computing device or a computer and stores an instruction to execute the above-mentioned method for converging advertisement information.

As can be seen from the above, the system, method and computer-readable medium of the present invention for converging advertisement information are based on the program type of a user's favorite program, so as to accurately provide the advertisement video that the user is interested in, and match the corresponding advertisement video to the advertisement video. The product information is directly transmitted to the user's end device. Therefore, compared with the prior art, the advertiser can only advertise to the user aimlessly, which does not achieve the purpose of promoting the product and reduces the advertising efficiency. Only being able to search for relevant information on their own also makes the user less willing to purchase and less immediate. In this regard, the present invention can not only effectively place advertisements for advertisers and increase their willingness to place advertisements, but also the users can quickly and accurately inquire about commodities corresponding to the purchase advertisements.

1: Advertising information convergence system

10: Advertising information convergence device

101: Program Analysis Module

102: Cross-Platform Pairing Mods

103:Advertising setting module

104:Advertising playback module

105: Information sending module

20: STB

20a: Display device

30: Use side device

30a: Applications

A: Range

S31 to S38: Steps

S41 to S47: Steps

S51 to S55: Steps

FIG. 1 is a schematic diagram of the structure of the advertising information convergence system of the present invention;

1A is a schematic diagram of the cross-platform pairing module of the present invention performing a pairing operation;

FIG. 2 is a schematic diagram of the operation of the advertising information convergence system of the present invention;

FIG. 3 is a schematic diagram of a pairing process between a user device and a set-top box according to the present invention;

FIG. 4 is a schematic diagram of the product information flow for transmitting advertisement video according to the present invention; and

FIG. 5 is a schematic flowchart of the method for converging advertisement information according to the present invention.

The following specific embodiments are used to illustrate the implementation of the present invention, and those skilled in the art can easily understand other advantages and effects of the present invention from the contents disclosed in this specification.

It should be noted that the structures, proportions, sizes, etc. shown in the drawings in this specification are only used to cooperate with the contents disclosed in the specification for the understanding and reading of those who are familiar with the art, and are not intended to limit the implementation of the present invention. Therefore, it has no technical significance. Any modification of the structure, change of the proportional relationship or adjustment of the size should still fall within the scope of the present invention without affecting the effect and the purpose that the present invention can achieve. The technical content disclosed by the invention can be covered within the scope. At the same time, terms such as "a", "first", "second", "upper" and "lower" quoted in this specification are only for the convenience of description and are not used to limit the scope of the present invention. The scope of implementation and the change or adjustment of its relative relationship shall be regarded as the scope of implementation of the present invention without substantially changing the technical content.

FIG. 1 is a schematic diagram of the structure of the advertisement information convergence system of the present invention. As shown in FIG. 1 , the advertising information merging system 1 includes: an advertising information merging device 10 , a display device 20 a with a set-top box (STB) 20 , and a user device with an application 30 a 30, wherein, the advertisement information convergence device 10 includes a program analysis module 101, a cross-platform matching module 102, an advertisement setting module 103, an advertisement playing module 104 and an information sending module 105.

Specifically, the advertisement information convergence device 10 is built on a server (such as a general-purpose server, a file-based server, a storage unit-based server, etc.) or other electronic devices with appropriate computing mechanisms. The display device 20a is a device capable of displaying images such as a TV and a screen, and the set-top box 20 is a digital video conversion box, and the display device 20a is connected to the set-top box 20 in communication. The user device 30 is a smart phone, a tablet, a smart watch/band or other portable devices, and an application 30a (ie, Application, APP) is installed or set on the user device 30 . In addition, the set-top box 20 has an execution module for executing various commands. In another embodiment, the execution module can also be disposed in the display device 20a.

In one embodiment, the modules in the advertising information convergence device 10 and the set-top box 20 can be software, hardware or firmware; if they are hardware, they can be modules with data processing and computing capabilities. Processing unit, processor, computer or server; in the case of software or firmware, it may include instructions executable by the processing unit, processor, computer or server, and may be installed on the same hardware device or distributed among different pluralities hardware device.

Furthermore, the advertisement information convergence device 10, the display device 20a with the set-top box 20 or the execution module, and the user device 30 with the application program 30a are connected through a wired network, a wireless network (such as the Internet) Internet) or other communication technologies to communicate with each other.

The program analysis module 101 is communicatively connected to the set-top box 20 or the execution module, so as to store at least one program (eg TV program), to record the user's favorite program, and the program The analysis module 101 calculates the string similarity between the name of the favorite program and plural keywords in a program type keyword table, so as to analyze the program type of the user's favorite program according to the string similarity .

The cross-platform pairing module 102 is a cross-screen pairing module (or called a cross-screen pairing module) for pairing the user device 30 with the set-top box 20 or the execution module, wherein , the cross-platform pairing module 102 receives the identification code of the STB 20 or the execution module from the STB 20 or the execution module, and randomly generates a unique pairing code to return the pairing code to the The STB 20 or the execution module is displayed on the display device 20a.

In one embodiment, the user device 30 having the application program 30a receives the user inputting the pairing code displayed on the display device 20a through the application program 30a and inputting the name of the user device 30, and The pairing code, the name and identification code of the consumer device 30 are sent to the cross-platform pairing module 102 by the application program 30a of the consumer device 30 . The pairing code, the name and identification code of the user device 30 are compared to determine whether the pairing code is correct.

In one embodiment, when the cross-platform pairing module 102 receives the pairing code, the name and identification code of the user device 30, the cross-platform pairing module 102 first confirms whether the name of the user device 30 has Repeat, if there is a repeat, the cross-platform pairing module 102 sends a name error message, so that the user can reset the name of the user device 30 .

In addition, the name of the user device 30 is a name set by the user or the default name of the user device 30, and the identification code of the user device 30 includes the International Mobile Equipment Identity (International Mobile Equipment Identity, IMEI), etc., but not limited to the above.

In one embodiment, if the cross-platform pairing module 102 compares the pairing code to be correct, the cross-platform pairing module 102 records the identification code of the set-top box 20 or the execution module and the user device 30 name and identification code to establish a pairing record table between the set-top box 20 or the execution module and the user device 30 to send a pairing completion message to the set-top box 20 or the execution module and the user The end device 30, the set-top box 20 or the execution module displays the pairing completion message through the display device 20a, and the user device 30 displays the pairing completion message, and the cross-platform pairing module 102 transmits the use The name of the terminal device 30 is stored in the STB 20 or the execution module. In one embodiment, the pairing code between the user-end device 30 and the set-top box 20 or the execution module will remain in a valid state before the next change, without repeatedly performing the pairing operation.

The advertisement setting module 103 stores a plurality of advertisement videos, and pre-sets the advertisement information of the plurality of advertisement videos, wherein the advertisement setting module 103 is classified according to the commodity type of the plurality of advertisement videos, and according to the The name of the product in the plural advertising videos is searched for evaluation, video and audio introduction, purchasing websites and other information to form the advertising information of the plural advertising videos.

The advertisement playing module 104 is communicatively connected to the program analysis module 101 and the advertisement setting module 103, so as to obtain the program type of the user's favorite program from the program analysis module 101, and the advertisement playing module The group 104 obtains one of the plurality of advertisement videos corresponding to the advertisement setting module 103 according to the program type of the user's favorite program, so as to transmit the one of the plurality of advertisement videos to the set-top box 20 or the execution module , so as to play one of the plurality of advertisement videos on the display device 20a through the set-top box 20 or the execution module. In addition, the advertisement playing module 104 can also obtain the corresponding plurality of advertisement videos from the advertisement setting module 103 according to the program type of the user's favorite program, so as to play the plurality of advertisement videos on the display device 20a in sequence.

In one embodiment, when the display device 20a plays one of the plurality of advertisement videos, the advertisement playback module 104 simultaneously displays the name of the user device 30 on the display device 20a through the set-top box 20, Or the set-top box 20 displays the stored name of the user-end device 30 on the display device 20a at the same time, so as to allow the user to select the user-end device 30 displayed on the display device 20a.

In one embodiment, after the user selects the user device 30 displayed on the display device 20a, the set-top box 20 or the execution module executes an instruction frame for pushing commodity information, so as to play the product information without interruption. In the case of one of the plurality of advertisement videos, the set-top box 20 or the execution module sends the command frame to the advertisement information merging device 10 to receive the commodity information of the one of the plurality of advertisement videos from the advertising information merging device 10 It is transmitted to the application 30a of the selected user device 30.

In one embodiment, the command frame includes the identification code of the set-top box 20 or the execution module, the name of the selected user device 30 and the name of one of the plurality of advertisement videos.

The information sending module 105 is communicatively connected to the cross-platform pairing module 102 and the advertisement setting module 103. When the set-top box 20 or the execution module sends the command frame to the advertisement information convergence device 10, The information sending module 105 selects from the pairing record table of the cross-platform pairing module 102 according to the identification code of the set-top box 20 or the execution module and the name of the selected user device 30 in the command frame The identification code of the selected user device 30 is obtained, and the advertisement information of one of the plurality of advertisement videos is obtained from the advertisement setting module 103 according to the name of one of the plurality of advertisement videos in the command frame.

In one embodiment, the information sending module 105 combines the identification code of the selected user device 30 and the advertisement information of one of the plurality of advertisement videos into one product information, and sends the The product information is sent to the application 30a of the selected user device 30, wherein the product information is in a predefined data format, which includes text, pictures and videos, but is not limited to the above. For example, the product information includes URLs for reviews, video introductions, purchase sites, and other information.

In one embodiment, the application 30a of the selected user device 30 receives the product information, and utilizes the product evaluation, video introduction, purchase website and other link URLs of the advertisement video in the product information to obtain the product information. Product evaluation, video and audio introduction, and the actual product information of the purchase website, and the actual product information is displayed on the selected user device 30 in the form of text, pictures, and videos, so as to provide the user with purchase.

The following embodiment is for the program analysis module of the present invention to analyze the program types of the user's favorite programs, and is described with reference to FIG. 1 .

)，中位數觀看時間(TPk)，又該節目分析模組101取出觀看時間大於該平均觀看時間(

)，且觀看時間大於該中位數觀看時間(TPk)的該節目以作為該使用者的喜愛節目。 In this embodiment, the program analysis module 101 of the advertisement information merging device 10 records at least one program whose viewing time exceeds a preset time (for example, in a viewership survey method, the preset time is set to 15 seconds). , to use a statistical method to calculate the average viewing time of all recorded programs (

), the median viewing time (TPk), and the program analysis module 101 takes out that the viewing time is greater than the average viewing time (

), and the program whose viewing time is greater than the median viewing time (TPk) is regarded as the user's favorite program.

Furthermore, when the program analysis module 101 retrieves the name of the user's favorite program as "2020 Dubai Golf Championship", the length of the name of the favorite program is 12, and the program analysis module 101 retrieves the favorite program The name of the program matches the plural keywords in a program type keyword table (as shown in Table 1) one by one. For example, the program analysis module 101 matches the name of the favorite program with the keyword "golf" of the sports type program. For matching, the length of the keyword "golf" is 4, and the program analysis module 101 calculates the name of the favorite program The Levenshtein (LevS) distance between the length (12) and the "golf ball" length (4) of the keyword is 10 (LevS=10).

Table 1: Program Type Keyword Table

Furthermore, the program analysis module 101 uses a string similarity equation (1) to calculate the string similarity (S) between the name of the favorite program and the keyword "golf", wherein the The string similarity equation (1) is as follows:

S=1-[LevS-(name length of favorite program-keyword length)]/keyword length (1)

Therefore, the program analysis module 101 uses the string similarity equation (1) to calculate the string similarity between the name of the favorite program and the keyword "golf ball" (S)=1- [10-(12-4)]/4=0.5, and the string similarity (S=0.5) is greater than or equal to a similarity threshold (0.5), the program analysis module 101 analyzes the user's favorite The program type of the program is "sports program", and the similarity threshold can be set according to the needs.

FIG. 1A is a schematic diagram of the cross-platform pairing module of the present invention performing the pairing operation, which is also described with reference to FIG. 1 .

In this embodiment, a set-top box 20 or an execution module transmits its identification code (eg STB_ID4) to the cross-platform pairing module 102 of an advertising information convergence device 10, and the cross-platform pairing module 102 checks a pairing operation The existing pairing codes in the table (as shown in Table 2) are randomly A unique pairing code different from the existing pairing code, eg, 5508, is generated for display on the display device 20a (eg, a TV).

Afterwards, a user inputs the pairing code (ie, 5508) displayed by the display device 20a and the name of the user device 30 (eg, Xiao Ming's mobile phone) on the application 30a of a user device 30 (such as a smart phone). And the application 30a of the user device 30 transmits the pairing code (ie 5508), the name of the user device 30 (such as Xiao Ming's mobile phone) and the identification code (such as Mobile_ID1) to the cross-platform pairing module 102 for execution Pairing jobs.

When the cross-platform pairing module 102 compares the pairing code to be correct, the cross-platform pairing module 102 records the identification code (eg STB_ID4) of the set-top box 20 or the execution module and the user device 30 Name (such as Xiao Ming's mobile phone) and identification code (such as Mobile_ID1) to establish a pairing record (as shown in Table 3) between the set-top box 20 or the execution module and the user device 30 for transmitting a A pairing completion message is sent to the set-top box 20 or the execution module and the user device 30, the set-top box 20 or the execution module displays the pairing completion message through the display device 20a, and the user device 30 displays the pairing completion message In the pairing completion message, the cross-platform pairing module 102 transmits the name of the user device 30 (eg, Xiao Ming's mobile phone) to the set-top box 20 or the execution module for storage.

In addition, the pairing record table can record the relationship between a set-top box 20 or an execution module corresponding to the plurality of end-use devices 30, that is, to record the identification code of the set-top box 20 or the execution module corresponding to the plurality of end-use devices 30's name and identification code.

Table 2: Pairing Job Sheet

Table 3: Matching record table

FIG. 2 is a schematic diagram of the operation of the advertisement information convergence system of the present invention, and is described with reference to FIG. 1 , wherein, this embodiment is the same as the previous embodiment and will not be repeated here.

In this embodiment, when the product of an advertisement video is a pair of sneakers, the advertisement setting module 103 of an advertisement information convergence device 10 determines the advertisement video ( Such as sneaker advertisements) are classified as sports, and then according to the name of the product (such as sneakers) in the advertisement video, information such as evaluation, video introduction, purchase website and other information are automatically searched on the Internet to form the advertisement information of the advertisement video, as shown in Table 4. The information of the product evaluation, video and audio introduction, and purchasing website of the advertisement video is at least one link URL (such as Uniform Resource Identifier, URI).

Table 4: Advertising information of advertising videos

Next, the advertisement playing module 104 of the advertisement information convergence device 10 obtains the corresponding advertisement video (eg, a sneaker advertisement) from the advertisement setting module 103 according to the program type of a user's favorite program (such as a sports program) ) and send it to a set-top box 20 or an execution module, so that the advertisement video (such as a sneaker advertisement) is played on a display device (such as a TV) 20a through the set-top box 20 or the execution module. At the same time, the set-top box 20 or the execution module displays the name of the user device 30 (such as Xiaoming's mobile phone, Xiaomei's mobile phone) on the display device (such as a TV) 20a, as shown in area A in FIG. 2 . In one embodiment, the range A can be automatically adjusted according to various parameters, such as name or display device, for the user to select.

Therefore, when the user (such as Xiao Ming) watches the advertisement video (such as a sneaker advertisement) playing, the user can use the set-top box 20 or the remote controller of the execution module on the display device (such as a TV) 20a The product information of the advertisement video (such as a sneaker advertisement) is selected above to be transmitted to the selected user device 30 (such as Xiao Ming's mobile phone) to ensure its security. Alternatively, a user (such as Xiao Ming) can also transmit this advertisement video or its product information to another user (such as Xiaomei) to share its information and increase its convenience.

At this time, the set-top box 20 or the execution module executes an instruction frame for pushing product information, so that the set-top box 20 or the execution module can issue the instruction without interrupting the playback of the advertisement video (such as a sneaker advertisement). Framed to the information sending module 105 of the advertisement information merging device 10, so that the information sending module 105 transmits the product information of the advertisement video (such as a sneaker advertisement) to Xiao Ming's mobile phone (the selected user device 30) on the application 30a (App).

Therefore, after receiving the command frame, the information sending module 105 obtains the identification code of the set-top box 20 or the execution module and the name of the selected user device 30 from the command frame, and according to the The identification code of the upper box 20 or the execution module and the name of the selected user device 30 It is said to obtain the identification code of the selected user device 30 from the pairing record table of the cross-platform pairing module 102 (as shown in Table 3), and to obtain the identification code of the selected user device 30 from the name of one of the plurality of advertisement videos to obtain the identification code from the The advertisement setting module 103 obtains the advertisement information of one of the plurality of advertisement videos to form a product information (as shown in Table 5), and transmits the product information to the application 30a of the selected user device 30 .

Product information

After that, the application (such as App) 30a of the selected user device (such as a smart phone) 30 uses the product information to obtain the evaluation of the product (such as sneakers) of the advertisement video, video introduction, purchase website and other link URLs, And obtain the product (such as sneakers) evaluation, video introduction and purchase website according to these link URLs, and display it on the selected user device (such as smart mobile phone) 30 to provide the user with options.

FIG. 3 is a schematic diagram of a pairing flow between a user device and a set-top box according to the present invention. Meanwhile, the main content of the pairing process between the user device and the set-top box is as follows, and the rest of the content is the same as that described in FIG. 1 above, and will not be repeated here.

As shown in FIG. 3 , the pairing process between the end device and the set-top box or execution module includes the following steps S31 to S38:

In step S31 , a set-top box 20 or an execution module transmits its identification code to an advertisement information convergence device 10 .

In step S32, the cross-platform pairing module 102 of the advertising information convergence device 10 performs a pairing operation to receive the identification code of the set-top box 20 or the execution module from the set-top box 20 or the execution module, and A unique pairing code is randomly generated to return the pairing code to the set-top box 20 or the execution module.

In step S33, the set-top box 20 or the execution module receives the pairing code from the advertisement information convergence device 10 to display on the display device 20a.

In step S34, a user device 30 having an application program 30a receives a user inputting the pairing code displayed on the display device 20a through the application program 30a, as well as inputting the name of the user device 30, and using the application program 30a to input the pairing code displayed on the display device 20a. The user device 30 transmits the pairing code, the name of the user device 30 and the identification code to the advertisement information sink device 10 .

In step S35 , the advertisement information integration device 10 receives the pairing code, the name and identification code of the user device 30 from the user device 30 , so as to be paired by the cross-platform pairing module 102 of the advertisement information integration device 10 . Compare whether the pairing code is correct.

In step S36, if the cross-platform pairing module 102 of the advertising information merging device 10 compares and finds that the pairing code is correct, the cross-platform matching module 102 of the advertising information merging device 10 records the set-top box 20 or The identification code of the execution module and the name and identification code of the user device 30 to establish a pairing record between the set-top box 20 or the execution module and the user device 30 (as shown in Table 3), in order to transmit a pairing completion message to the set-top box 20 or the execution module and the user device 30.

In step S37 or S38, the set-top box 20 or the execution module and the user device 30 receive the pairing completion message from the advertisement information convergence device 10, and the set-top box 20 or the execution module passes the display device 20a displays the pairing completion message, and the user device 30 also displays the pairing completion message.

FIG. 4 is a schematic diagram of the product information flow for transmitting advertisement video according to the present invention. At the same time, the main content of the product information flow for transmitting the advertisement video is as follows, and the rest of the content is the same as that described in FIG. 1 and FIG. 2 above, and will not be repeated here.

As shown in FIG. 4 , the product information flow for transmitting the advertisement video includes the following steps S41 to S47:

In step S41, a display device 20a having a set-top box 20 or an execution module plays an advertisement video corresponding to a program type of a user's favorite program.

In step S42 , the set-top box 20 or the execution module displays the name of at least one user device 30 on the display device 20 a for the user to select the user device 30 .

In step S43, after the user selects the user device 30, the set-top box 20 or the execution module sends a command frame to the information sending module 105 of the advertisement information merging device 10, so as to send the advertisement video to the information sending module 105. The commodity information is sent to the application 30a of the selected consumer device 30, wherein the command frame includes the identification code of the set-top box 20 or the execution module, the name of the selected consumer device 30 and the advertisement The title of the video.

In step S44, the information sending module 105 transmits the advertisement information to the device according to the identification code of the set-top box 20 or the execution module and the name of the selected user device 30. The identification code of the selected user device 30 is obtained from the pairing record table of the cross-platform pairing module 102 of 10, and according to the name of the advertisement video, it is obtained from the advertisement setting module 103 of the advertisement information convergence device 10. Advertising information of advertising videos.

In step S45, the information sending module 105 combines the identification code of the selected user device 30 and the advertisement information of the advertisement video into a product information.

In step S46 , the information sending module 105 sends the product information to the application 30 a of the user device 30 .

In step S47, the application 30a of the selected user device 30 receives and uses the commodity information to obtain an actual commodity information, and displays the actual commodity information on the selected On the user-end device 30, the user is provided with options.

FIG. 5 is a schematic flowchart of the method for converging advertisement information according to the present invention. Meanwhile, the main content of the method for converging advertisement information is as follows, and the rest of the content is the same as that described in FIG. 1 and FIG. 2 above, and will not be repeated here.

As shown in FIG. 5 , the flow of the method for converging advertisement information includes the following steps S51 to S55:

In step S51, the program analysis module 101 of an advertisement information convergence device 10 records and analyzes the program type of a user's favorite program.

In step S52, the advertisement setting module 103 of the advertisement information merging device 10 is classified according to the types of the commodities in the plurality of advertisement videos, and searches for information such as evaluation, video and audio introduction, and purchasing websites according to the names of the commodities in the plurality of advertisement videos, to obtain information such as The advertisement information of the plurality of advertisement videos is formed.

In step S53, the cross-platform pairing module 102 of the advertising information convergence device 10 performs a pairing operation between at least one user device 30 and a set-top box 20 or an execution module, so as to pair the user device 30 with the device. Upper box 20 or execution module.

In step S54, the advertisement playing module 104 of the advertisement information convergence device 10 transmits one of the plurality of advertisement videos corresponding to the program type of the user's favorite program and the name of the user device 30 through the set-top box 20 or the execution module is displayed on the display device 20a.

In step S55, the information sending module 105 of the advertisement information convergence device 10 receives an instruction frame sent by the set-top box 20 or the execution module, and the information sending module 105 sends the information of the plurality of advertisement videos selected by the user. The product information of one is sent to the application 30a of the user device 30 for the user to purchase.

In addition, the present invention also discloses a computer-readable medium, which is applied to a computing device or computer having a processor (eg, CPU, GPU, etc.) and/or memory, and stores instructions, and can utilize the computing device or computer. The computer executes the computer-readable medium through a processor and/or a memory, so as to execute the above-mentioned methods and steps when executing the computer-readable medium.

To sum up, the system, method and computer-readable medium of the present invention for converging advertisement information can accurately provide advertisement videos that the user is interested in according to the program type of a user's favorite program, and the user can Directly transmit the product information corresponding to the advertisement video on the TV (such as a display device) to the user's smart phone (such as a user-end device), so that the user can view the evaluation of the product through text, pictures and videos, etc. The actual product information such as introduction and purchase method.

Therefore, compared with the prior art, the advertiser can only place advertisements to the user aimlessly. If the user has no interest in the advertisement at all, it cannot achieve the goal of promoting products. purpose, resulting in reduced advertising effectiveness. Furthermore, when the user sees an advertisement of interest, he can only search for relevant information by himself, so that the user's purchase intention is reduced and less immediate. However, the present invention can accurately place advertisements according to the user's preference, and enables the user to directly transmit relevant information to a smart phone when watching the advertisement video. In this regard, not only can advertisers effectively place advertisements and increase their willingness to place advertisements, but also the users can quickly and accurately inquire about products corresponding to the purchase advertisements.

Furthermore, the advertising information convergence system, method and computer-readable medium of the present invention have at least the following technical differences and their effects:

1. The present invention analyzes the user's favorite program types by recording the TV programs watched by the user, and then transmits relevant advertisements according to the user's favorite program types, so as to improve the advertising efficiency.

2. The present invention only needs to pair the set-top box or the execution module with the user-end device (such as a smart phone) once, and the pairing record between the set-top box or the execution module and the user-end device will remain valid until the next change. , there is no need to perform the pairing operation repeatedly, which can avoid inconvenience to the user.

3. The present invention can provide the user to directly transmit the product information related to the advertisement to the user device (such as a smart phone) to be selected when the TV advertisement is played, and the user device can use the product information to obtain the actual product information, and The actual product information is displayed on the user-end device by means of text, pictures and videos, so as to provide the user with purchase.

The above-mentioned embodiments are only used to illustrate the principle and effect of the present invention, but are not intended to limit the present invention. Anyone skilled in the art can make the invention without departing from the spirit and scope of the present invention. Under the domain, modifications and changes are made to the above-mentioned embodiments. Therefore, the protection scope of the present invention should be listed in the scope of the patent application.

1: Advertising information convergence system

10: Advertising information convergence device

101: Program Analysis Module

102: Cross-Platform Pairing Mods

103:Advertising setting module

104:Advertising playback module

105: Information sending module

20: STB

20a: Display device

30: Use side device

30a: Applications

Claims (11)

An advertising information convergence system, comprising: at least one user device; a display device with an execution module, which displays or plays at least one video and the name of the user device, so that a user can select the user device, so that the user can select the user device. The execution module sends out an instruction frame according to the selected user device; and an advertisement information convergence device is communicatively connected to the execution module to receive the instruction frame from the execution module, and then according to the instruction frame in the instruction frame The identification code of the execution module and the name of the selected consumer device are used to obtain the identification code of the selected consumer device, and then the information of the video is obtained according to the name of the video in the command frame, so that the selected consumer device can be obtained. The identification code of the user device and the information of the video are combined into a product information, so as to transmit the product information to the selected user device, wherein the selected user device receives and obtains the product information by using the product information. a commodity information for displaying the commodity information on the selected user-end device, wherein the advertisement information convergence device includes a cross-platform pairing module for pairing the selected user-end device with the execution module, And the cross-platform pairing module receives the identification code of the execution module from the execution module to randomly generate a pairing code, so as to return the pairing code to the execution module and display it on the display device, and the The selected consumer device receives the pairing code and the name of the selected consumer device displayed on the display device, and transmits the pairing code, the name of the selected consumer device and the identification code to the cross The platform pairing module, and then the cross-platform pairing module compares the pairing code to record the identification code of the execution module and the selected usage The name and identification code of the end device to establish a pairing record table between the execution module and the selected user end device. The advertisement information convergence system according to claim 1, wherein the advertisement information convergence device includes a program analysis module for recording the user's favorite programs, and then calculating the name of the favorite program and a program type keyword The string similarity between the plural keywords in the table is used to analyze the program type of the user's favorite program according to the string similarity. The advertisement information convergence system according to claim 1, wherein the advertisement information convergence device includes an advertisement setting module for storing a plurality of videos, and then classifying according to the types of commodities in the plurality of videos, and according to the plurality of videos The name of the product of the video is searched for evaluation, video introduction, and purchase website information to form the information of the plurality of videos. The advertisement information convergence system according to claim 1, wherein the advertisement information convergence device includes an advertisement playing module for obtaining the program type of the user's favorite program, and then according to the user's favorite program. The corresponding video type is obtained to transmit the video to the execution module, so as to play or display the video on the display device through the execution module. The advertising information merging system according to claim 1, wherein the advertising information merging device includes an information sending module, and when the execution module sends the command frame to the advertising information merging device, the information sending module according to The identification code of the execution module and the name of the selected consumer device in the command frame obtain the identification code of the selected consumer device, and then obtain the information of the video according to the name of the video in the command frame, Combining the identification code of the selected user device and the information of the video into a product information. A method for converging advertising information, comprising: A display device with an execution module displays or plays at least one video and the name of at least one user-end device for a user to select the user-end device, and then the execution module issues an instruction according to the selected user-end device frame; the advertisement information convergence device receives the command frame from the execution module, and then obtains the information of the selected user device according to the identification code of the execution module in the command frame and the name of the selected user device identification code, and then obtain the information of the video according to the name of the video in the command frame; the identification code of the selected consumer device and the information of the video are combined by the advertising information convergence device into a commodity information, and then the The commodity information is sent to the selected consumer device; and the selected consumer device receives and uses the commodity information to obtain a commodity information, so as to display the commodity information on the selected consumer device, wherein, The advertisement information convergence device includes a cross-platform pairing module for pairing the selected user-end device with the execution module, which includes: receiving, by the cross-platform pairing module, the execution from the execution module The identification code of the module to randomly generate a pairing code to return the pairing code to the execution module and display it on the display device; the selected user device receives the pairing displayed on the display device code and the name of the selected consumer device to transmit the pairing code, the name and identification code of the selected consumer device to the cross-platform pairing module; and The cross-platform pairing module compares the pairing code to record the identification code of the set-top box and the name and identification code of the selected user-end device, so as to establish the execution module and the selected user-end device Matching records between. The advertisement information convergence method according to claim 6, wherein the advertisement information convergence device includes a program analysis module, and the program analysis module records the user's favorite programs, and then calculates the name of the favorite program and a The string similarity between the plural keywords in the program type keyword table is used to analyze the program type of the user's favorite program according to the string similarity. The advertisement information convergence method according to claim 6, wherein the advertisement information convergence device comprises an advertisement setting module, and the advertisement setting module stores a plurality of videos, and is further classified according to the types of commodities in the plurality of videos, And according to the product name of the plural videos, you can search for reviews, video introductions, and purchase website information to form the information of the plural videos. The advertisement information convergence method according to claim 6, wherein the advertisement information convergence device comprises an advertisement playing module, and the advertisement playing module obtains the program type of the user's favorite program, and then according to the user's favorite program The program type of the favorite program obtains the corresponding video, so as to transmit the video to the execution module, so as to play or display the video on the display device through the execution module. The advertising information merging method according to claim 6, wherein the advertising information merging device includes an information sending module, and when the execution module sends the command frame to the advertising information merging device, the information sending module is sent by the information sending module. Obtain the identification code of the selected consumer device according to the identification code of the execution module in the command frame and the name of the selected consumer device, and then follow the Obtain the information of the video according to the name of the video in the command frame, so as to combine the identification code of the selected user device and the information of the video into a commodity information. A computer-readable medium, applied in a computing device or a computer, stores an instruction to execute the method for converging advertisement information as described in any one of claim 6 to 10.

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