KR20160080603A - Method, server and system for providing sponsorship product information - Google Patents

Abstract

A method for providing sponsorship product information in a server includes the steps of: recognizing a first sponsorship product from a sponsorship image included in a first content playing in a first device; extracting a product category corresponding to the first sponsorship product; searching a second content on the basis of similarity to the first content; extracting a second sponsorship product corresponding to the product category extracted from the second content; extracting a key frame of the sponsorship image including the second sponsorship product from the second content; and transmitting the extracted key frame to the first device. The method of the present invention contributes to publicity and sales of the broadcasting sponsorship product, by analyzing personal preference of a user and then providing broadcasting sponsorship product information preferred by the user.

Description

METHOD, SERVER AND SYSTEM FOR PROVIDING SPONSORSHIP PRODUCT INFORMATION,

The present invention relates to a method, server and system for providing sponsored goods information.

Internet Protocol Television (IPTV) is a bi-directional broadcasting and communication service that provides a variety of multimedia contents such as video contents such as movies and broadcast programs and Internet search to a television receiver using a high-speed Internet network. Viewers can receive a variety of contents and additional services provided by the Internet such as movie watching, home shopping, home banking, online games, and MP3, as well as browsing the Internet using a remote controller.

In recent years, it has become possible to provide broadcasting exposure products and product information that users are interested in using IPTV viewing information. In connection with a method of providing product information related to a broadcast exposure product using audience information of such a user, Korean Patent Registration No. 10-0802548, which is a prior art, discloses a home shopping data broadcasting system and method using previous channel information.

However, the existing user's viewing information is analyzed mainly by the viewing log of the home shopping channel viewed by the user, and the product recommendation is performed in the home shopping channel, so that it is difficult to provide the product information that the user's preference reflecting the user's tendency is high .

A shopping product category that the user prefers is extracted from the home shopping channel viewed by the user, the viewing log of the TV channel and VOD viewed by the user is analyzed, and the sponsored merchandise Information providing method, server, and system. The present invention also provides a method, server, and system for providing sponsored product information that contribute to publicity and sales of broadcast-sponsored products by analyzing user's individual preferences and providing user-preferred broadcast sponsored product information. It is to be understood, however, that the technical scope of the present invention is not limited to the above-described technical problems, and other technical problems may exist.

As a technical means for accomplishing the above technical object, an embodiment of the present invention provides a method of managing a first sponsored product, comprising: recognizing a first sponsored product from a sponsored image included in first content being viewed on a first device; Extracting a second category of merchandise corresponding to the extracted merchandise category from the second content, extracting a second category of merchandise corresponding to the second category from the second content, Extracting a key frame of the sponsored image including the second sponsored article from the contents, and transmitting the extracted key frame to the first device.

According to another embodiment of the present invention, there is provided an information processing apparatus including a sponsored product recognizing unit for recognizing a first sponsored product from a sponsored image included in first contents being watched by a first device, a product category corresponding to the first sponsored product, A second content retrieval unit for retrieving a second content based on the degree of similarity with the first content, a second product retrieval unit for extracting a second sponsored product corresponding to the extracted product category from the second content, A key frame extracting unit for extracting a key frame of the sponsored image including the second sponsored article from the second contents, and a transmitting unit for transmitting the extracted key frame to the first device.

According to another embodiment of the present invention, there is provided a server device including a server and a device, wherein the server recognizes a first sponsored product from a sponsored image included in first content being viewed on a device, Extracting a product category from the first content, retrieving a second content based on the degree of similarity with the first content, extracting a second sponsored product corresponding to the extracted product category from the second content, Wherein the device is configured to extract a key frame of a sponsored image including two sponsored products and to transmit the extracted key frame to the device, the device being configured to receive the key frame from the server and display the received key frame on the display, Providing system can be provided.

The above-described task solution is merely exemplary and should not be construed as limiting the present invention. In addition to the exemplary embodiments described above, there may be additional embodiments described in the drawings and the detailed description of the invention.

According to any one of the above-mentioned tasks, a shopping product category preferred by the user is extracted from the home shopping channel viewed by the user, the viewing log of the TV channel and VOD viewed by the user is analyzed, A server and a system for providing sponsored merchandise information information that the user prefers to provide broadcast sponsored merchandise information. Also, it is possible to provide a method, server and system for providing sponsored goods information, which contribute to publicity and sales of broadcast-sponsored products, by analyzing personal preferences of users and providing user-preferred broadcast sponsored product information.

1 is a configuration diagram of a sponsored article information providing system according to an embodiment of the present invention.
2 is a configuration diagram of a server according to an embodiment of the present invention.
3A and 3B are views showing an example of sponsored article information displayed on a device according to an embodiment of the present invention.
4 is a flowchart illustrating a method of providing sponsorship article information according to an embodiment of the present invention.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings, which will be readily apparent to those skilled in the art. The present invention may, however, be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. In order to clearly illustrate the present invention, parts not related to the description are omitted, and similar parts are denoted by like reference characters throughout the specification.

Throughout the specification, when a part is referred to as being "connected" to another part, it includes not only "directly connected" but also "electrically connected" with another part in between . Also, when an element is referred to as "including" an element, it is to be understood that the element may include other elements as well as other elements, And does not preclude the presence or addition of one or more other features, integers, steps, operations, components, parts, or combinations thereof.

In this specification, the term " part " includes a unit realized by hardware, a unit realized by software, and a unit realized by using both. Further, one unit may be implemented using two or more hardware, or two or more units may be implemented by one hardware.

In this specification, some of the operations or functions described as being performed by the terminal or the device may be performed in the server connected to the terminal or the device instead. Similarly, some of the operations or functions described as being performed by the server may also be performed on a terminal or device connected to the server.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a configuration diagram of a sponsored article information providing system according to an embodiment of the present invention. Referring to FIG. 1, the sponsored merchandise information providing system 1 may include a server 110 and a device 120. The server 110 and the device 120 shown in FIG. 1 illustratively show the components that can be controlled by the sponsored goods information providing system 1.

The components of the sponsored article information providing system 1 of FIG. 1 are generally connected through a network. For example, as shown in FIG. 1, the device 120 may be connected to the server 110 via a network.

A network refers to a connection structure in which information can be exchanged between nodes such as terminals and servers. An example of such a network is Wi-Fi, Bluetooth, Internet, LAN Network, wireless LAN, WAN, PAN, 3G, 4G, LTE, and the like.

The server 110 crawls a plurality of sponsored goods on the web, searches a plurality of contents including images of the plurality of sponsored goods, maps a plurality of cooperated images corresponding to the images of the plurality of cooperated goods, Thereby generating a list of contents for each user. At this time, the server 110 may extract the contents list of the device 120 or extract the contents list of another device (not shown) to calculate the similarity between the contents. For example, the server 110 may calculate a degree of similarity between contents from a list of contents viewed by the device 120. For example, the server 110 may calculate a degree of similarity with contents viewed by the device 120 from a list of contents viewed by another device (not shown) having a similar viewing tendency to the device 120.

In one embodiment, when viewing content on the device 120, the server 110 recognizes the first sponsored article from the sponsored image included in the first content, extracts the article category corresponding to the first sponsored article , The second content can be searched based on the degree of similarity with the first content. For example, the server 110 may search for a second content having a high degree of similarity to the first content among the contents list viewed by the device 120. [ For example, the server 110 may search for a second content having a similarity to the first content among the content list of another device (not shown) having a similar viewing tendency to the device 120. The server 110 extracts a second sponsored product corresponding to the product category extracted from the second content, extracts a key frame of the sponsored image including the second sponsored product from the second content, Lt; / RTI >

In another embodiment, when the content is not being viewed on the device 120, the server 110 may analyze the watch log of the device 120 and may determine the home shopping channel and home shopping channel viewed by the device 120 based on the viewing log, The preference degree of each category of the device 120 can be calculated using the product category information and the viewing time per home shopping channel by analyzing the individual viewing time, extracting the product category broadcasted through the home shopping channel viewed by the device 120 have. At this time, the server 110 stores at least one or more of the list of contents including the merchandise category information of the home shopping viewed by the device 120, the preference of each merchandise category of the device 120, and the co- The device 120 generates a user profile of the device 120 and displays the key frame of the sponsored image including the product category preferred by the device 120 from the content list including the sponsored image viewed by the device 120 based on the user profile And transmits the extracted information to the device 120. The server 110 may also retrieve the Internet product information based on the preferred product category information of the device 120 and may transmit it to the device 120. [

The device 120 may receive a key frame from the server 110 and display it on the display. For example, when the user of the device 120 is viewing the first content, the device 120 displays the sponsored image included in the first content on the display in the first area, The sponsored product can be displayed in the second area of the display and the key frame of the sponsored image including the second sponsored product of the second content corresponding to the product category of the first sponsored product can be displayed in the third area of the display. For example, if the user of the device 120 is not viewing the first content, the device 120 may display the key frame of the content list containing the sponsored video viewed by another device (not shown) And displays the key frame of the content list including the sponsored image viewed by the device 120 in the second area of the display and displays the sponsored product information and device information included in the key frame of another device (not shown) 120 can be displayed in the third area of the display. Here, the key frame may be extracted from the list of contents including the sponsored image viewed by the device 120 or another device (not shown) by the preference of the device category of the device 120.

2 is a configuration diagram of a server according to an embodiment of the present invention. 2, the server 110 includes a crawling unit 201, a content searching unit 202, a mapping unit 203, a content list generating unit 204, a content list managing unit 205, A second content retrieval unit 208, a sponsored product retrieval unit 209, a key frame retrieval unit 210, a transmission unit 211, a viewing log analysis unit 212, A home shopping analysis unit 213, a home shopping product category extraction unit 214, a home shopping product category preference calculation unit 215, a profile generation unit 216, and a product search unit (not shown). Here, the device 120 will be referred to as a first device 120.

The crawling unit 201 can crawl a plurality of sponsored products. For example, the crawling unit 201 may collect Internet shopping information or broadcasting sponsorship product information to be recommended to a user using a web crawler.

The content retrieving unit 202 can retrieve a plurality of contents including images of a plurality of sponsored products. For example, the content retrieval unit 202 may include an image of a plurality of sponsored products, and may retrieve and store metadata related to the unencrypted VOD content and the VOD content.

The mapping unit 203 can map a plurality of cooperated images corresponding to images of the plurality of contents and the plurality of sponsored products. For example, the mapping unit 203 determines a key frame located at a position closest to the frame of the VOD content including the image of the sponsored product using the image of the sponsored item, and analyzes the display time of the sponsored image , You can map it.

The content list generation unit 204 may generate a content list including a plurality of sponsored videos for each user.

The content list management unit 205 can extract a content list for each user from the generated content list. For example, the content list management unit 205 may extract a content list viewed by the first device 120. [ For example, the content list management unit 205 may extract the content list viewed by the second device (not shown).

The content list management unit 205 may extract, from the content list viewed by the first device 120, a content having a similarity to the first content among the plurality of contents as the second content. In addition, the content list management unit 205 extracts, from the content list of a second device (not shown) having a similar viewing tendency to the first device 120, a content having a similarity to the first content among a plurality of contents as a second content . The similarity can be calculated, for example, by a genre, a plot, an actor or the like.

In one embodiment, when the sponsored image is included in the first content being watched by the first device 120, the server 110 may display the content list of the first device 120 or the viewing orientation of the first device 120, The second content having a similarity to the first content may be extracted from the content list of the similar second device (not shown), and the key frame of the sponsored image included in the second content may be transmitted to the first device 120.

For example, it is assumed that the user of the first device 120 is viewing the first content.

The sponsored product recognition unit 206 can recognize the first sponsored product from the sponsored image included in the first content being viewed by the first device 120. [ For example, when a request for sponsored article information is input from the first device 120 in an input unit (not shown), the sponsored article recognition unit 206 determines whether the sponsored article information The first sponsored product can be recognized.

The product category extracting unit 207 can extract the product category corresponding to the first sponsored product. For example, when the first device 120 requests sponsored article information from the sponsored image included in the first content being watched, the article category extracting unit 207 may extract 'braces' as the sponsored article information .

The second content searching unit 208 can search for the second content based on the degree of similarity with the first content that the first device 120 is viewing. The degree of similarity can be determined, for example, by a genre, a plot, an actor or the like. For example, the second content searching unit 208 extracts a plurality of contents from the list of contents viewed by the first device 120, and extracts a content having a degree of similarity to the first content among the plurality of extracted contents as a second content You can search. For example, the second content retrieving unit 208 may retrieve a content having a similarity to the first content among a plurality of contents from a content list of a second device (not shown) similar to the viewing tendency of the first device 120 2 contents.

The sponsored product extracting unit 209 can extract the second sponsored product corresponding to the product category extracted from the second contents. For example, the sponsored product extracting unit 209 extracts a plurality of sponsored products included in the second content, and matches the 'barrel', which is a product category extracted from the first content among the plurality of sponsored products extracted from the second content The second sponsored product can be extracted.

The key frame extracting unit 210 may extract the key frame of the sponsored image including the second sponsored article from the second contents. For example, the key frame extracting unit 210 may extract a sponsored image mapped with the second sponsored product from the second contents.

The transmitting unit 211 may transmit the extracted key frame to the first device 120.

In another embodiment, the server 110 may send a keyframe of the content containing the sponsored image to the first device 120 based on the user profile of the first device 120.

For example, it is assumed that the user of the first device 120 is currently viewing the first content.

The viewing log analyzing unit 212 may analyze the viewing log of the first device 120. [ The viewing log may include, for example, a home shopping channel viewing log, a VOD content viewing log, and the like.

The home shopping analyzer 213 can analyze the viewing time of each home shopping channel and the home shopping channel viewed by the first device 120 based on the viewing log. For example, the home shopping analyzing unit 213 may be configured such that the first device 120 watches '2 hours' on the 'A home shopping channel' based on the viewing log of the first device 120, '30 minutes' can be analyzed.

The home shopping product category extracting unit 214 can extract the product category information broadcasted through the home shopping channel viewed by the first device 120. [ For example, the home shopping product category extracting unit 214 extracts 'women's clothes' and 'make-up items' from the merchandise category information broadcast on the home shopping channel viewed by the first device 120 using the metadata of the home shopping channel can do.

The home shopping product category preference calculation unit 215 can calculate the preference of each product category of the first device 120 using the product category information and the viewing time per home shopping channel. For example, the home shopping product category preference calculating unit 215 may calculate the cumulative viewing time for each product category for the product category viewed by the first device 120, and calculate the preference for each product category of the first device 120 have. The first device 120 watches a program having a product category of 'female apparel' for 2 hours through the 'A home shopping channel' and a program having a product category of 'make-up shop' through the 'B home shopping channel' for 30 minutes In the case of watching, the home shopping product category preference calculating unit 215 may calculate the preference of each product category to analyze that the user of the first device 120 prefers 'women's clothing' as the product category.

The profile creation unit 216 creates a content list including the product category information of the home shopping viewed by the first device 120, the preference of each product category of the first device 120, The user profile of the first device 120 including at least one of the first and second devices.

The merchandise search unit (not shown) can search the Internet shopping products or the sponsored merchandise based on the user profile from the Internet shopping information or broadcast sponsored merchandise information collected by the crawler unit 201. For example, the merchandise search unit (not shown) searches the Internet shopping merchandise using the preferred merchandise category information of the first device 120 included in the user profile from the internet shopping information collected by the crawling unit 201, The retrieved Internet shopping products can be sorted using the preference of the first device 120 included in the user profile for each product category. For example, the merchandise search unit (not shown) searches the sponsored merchandise information by using the preferred merchandise category information included in the user profile from the broadcast sponsored merchandise information collected by the crawling unit 201, And sort the sponsored product information searched by using the information.

The key frame extracting unit 210 extracts a key frame of the sponsored image including the product category preferred by the first device 120 from the content list including the sponsored image viewed by the first device 120 based on the user profile Can be extracted.

The transmitting unit 211 may transmit the extracted key frame to the first device 120.

3A and 3B are views showing an example of sponsored article information displayed on a device according to an embodiment of the present invention.

3A is a diagram illustrating a case where the first device 120 is viewing the first content. Referring to FIG. 3A, the first device 120 can reproduce the first content 310, "Come on! In this case, when information on the sponsored goods is requested from the remote controller interlocked with the first device 120, the server 110 extracts from the sponsored image at the time when the information about the sponsored goods is requested, Cargo pants "320 can be extracted. The server 110 extracts the "barge" as the merchandise category of the first sponsored merchandise and extracts the first content 310 from the list of contents viewed by the first device 120 as "Watta, High contents can be searched by the second contents. Alternatively, a content having a high degree of similarity to the first content 310 (i.e., " Watdae Changbori 24 times ") from a content list of a second device (not shown) You may. The key frame of the sponsored image including the "pants" in the product category can be extracted and transmitted to the first device 120 in the second content. The first device 120 may display the key frame received from the server 110 as "associated broadcast product" 330 on the display.

3B is a diagram illustrating a case where the first device 120 is not viewing the first content. Referring to FIG. 3B, the server 110 may provide key frame and internet shopping information of the sponsored image based on the per-user profile. For example, when the preferred product category information in the first device 120 is "female ", the server 110 determines that the content list of the second device (not shown) The first device 120 extracts the key frame of the sponsored image including the "women's apparel ", which is the preferred goods category information, from the first device 120, Quot; broadcast product " In another example, the server 110 extracts a key frame of the sponsored image including the "women's apparel" which is the preference item category information from the content list viewed by the first device 120, and transmits the extracted key frame to the first device 120 , The first device 120 can display the key frame of the sponsored video on the " My TV popular broadcast product "360. As another example, the server 110 may search for an Internet product including the "female apparel ", which is the preference item category information of the first device 120, from the Internet product information crawled on the web, Device 120, the first device 120 may display the retrieved Internet product information in the " associated home shopping product "

4 is a flowchart illustrating a method of providing sponsorship article information according to an embodiment of the present invention. The method of providing sponsored article information performed by the server 110 according to the embodiment shown in FIG. 4 includes steps performed in a time-series manner in the sponsored article information providing system 1 according to the embodiment shown in FIG. 1 . 1, the content already described with respect to the sponsored merchandise information providing system 1 according to the embodiment shown in FIG. 1 is the same as the sponsored merchandise information provided by the server 110 according to the embodiment shown in FIG. 4 It also applies to the method of providing product information.

In step S410, the server 110 may recognize the first sponsored article from the sponsored image included in the first content being viewed by the first device 120. [ In step S420, the server 110 may extract a product category corresponding to the first sponsored product. In step S430, the server 110 may search for the second content based on the degree of similarity with the first content. In step S440, the server 110 may extract the second sponsored article corresponding to the product category extracted from the second contents. In step S450, the server 110 may extract a key frame of the sponsored image including the second sponsored article from the second contents. The server 110 may transmit the extracted key frame to the first device 120 in step S460.

Although not shown in FIG. 4, the server 110 may include a step of crawling a plurality of sponsored merchandise items, a step of retrieving a plurality of contents including images of the plurality of sponsored merchandise items, And a step of generating a content list including a plurality of sponsored videos.

Although not shown in FIG. 4, the server 110 may extract a content list viewed by the first device 120 from the generated content list.

Although not shown in FIG. 4, the degree of similarity to the first content may be determined by extracting a content list viewed by a second device (not shown) from a content list generated for the first device 120, And calculating the similarity between the content list and the content included in the content list viewed by the second device (not shown).

Although not shown in FIG. 4, the server 110 may further include a step of analyzing the viewing log of the first device 120.

Although not shown in FIG. 4, the server 110 may analyze the viewing time of the home shopping channel and the home shopping channel viewed by the first device 120 based on the viewing log, the home shopping channel viewed by the first device 120, Extracting product category information broadcasted through the home shopping channel, and calculating the preference of each product category of the first device 120 using the product category information and the viewing time for each home shopping channel.

Although not shown in FIG. 4, the server 110 may store the shopping category information of the home shopping, the preference of the first device by the product category, and the list of contents including the sponsorship image viewed by the first device 120 The method may further include generating a user profile of the first device 120 that includes at least one or more.

Although not shown in FIG. 4, the step of extracting the key frame may include extracting the key frame from the content list including the sponsored image viewed by the first device 120 based on the user profile, And a step of extracting a key frame of the sponsored image.

In the above description, steps S410 through S460 may be further divided into further steps or combined into fewer steps, according to an embodiment of the present invention. Also, some of the steps may be omitted as necessary, and the order between the steps may be changed.

The method of providing sponsorship article information performed by the server 110 described with reference to FIG. 4 may also be embodied in the form of a computer program stored on a medium executed by a computer or a recording medium including instructions executable by the computer . Computer readable media can be any available media that can be accessed by a computer and includes both volatile and nonvolatile media, removable and non-removable media. In addition, the computer-readable medium can include both computer storage media and communication media. Computer storage media includes both volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. Communication media typically includes any information delivery media, including computer readable instructions, data structures, program modules, or other data in a modulated data signal such as a carrier wave, or other transport mechanism.

It will be understood by those skilled in the art that the foregoing description of the present invention is for illustrative purposes only and that those of ordinary skill in the art can readily understand that various changes and modifications may be made without departing from the spirit or essential characteristics of the present invention. will be. It is therefore to be understood that the above-described embodiments are illustrative in all aspects and not restrictive. For example, each component described as a single entity may be distributed and implemented, and components described as being distributed may also be implemented in a combined form.

The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and their equivalents are to be construed as being included within the scope of the present invention do.

110: Server
120: Device
201: Crawling section
202:
203:
204:
205: Content List Management Unit
206: Supported product recognition section
207:
208: Second content search unit
209: Supported product extraction unit
210: key frame extracting unit
211:
212: viewing log analyzing unit
213: Home shopping analysis department
214: Home shopping product category extracting unit
215: Home shopping product category affinity calculation unit
216:

Claims (20)

A method for providing sponsored product information from a server,
Recognizing a first sponsored product from a sponsored image included in first content being viewed by the first device;
Extracting a product category corresponding to the first sponsored product;
Retrieving a second content based on a degree of similarity with the first content;
Extracting a second sponsored product corresponding to the extracted product category from the second contents;
Extracting a key frame of a sponsored image including the second sponsored article from the second contents;
And transmitting the extracted key frame to the first device.
The method according to claim 1,
Crawling a plurality of sponsored products;
Retrieving a plurality of contents including images of the plurality of sponsored articles;
Mapping a plurality of contents and a plurality of cooperating images corresponding to images of the plurality of cooperating products; And
Generating a content list including the plurality of sponsored videos
Further comprising the steps of:
3. The method of claim 2,
The degree of similarity to the first content
Extracting a content list viewed by the first device from the generated content list; And
Calculating a degree of similarity between the first content being watched by the first device and the content included in the content list viewed by the first device
Is calculated by the following formula.
3. The method of claim 2,
The degree of similarity to the first content
Extracting a content list viewed by the second device from the generated content list; And
Calculating a degree of similarity between the first content being watched by the first device and the content included in the content list viewed by the second device
Is calculated by the following formula.
The method according to claim 1,
Further comprising analyzing the viewing log of the first device.
5. The method of claim 4,
Analyzing a viewing time of each of the home shopping channel and the home shopping channel viewed by the first device based on the viewing log;
Extracting product category information broadcast through a home shopping channel viewed by the first device; And
Further comprising calculating the preference of each of the first devices by the product category using the product category information and the viewing time of each home shopping channel.
The method according to claim 6,
A user of the first device including at least one of a product category information of the home shopping viewed by the first device, a preference of the first device by the product category, and a content list including the sponsorship image viewed by the first device, Further comprising the step of creating a profile.
The method according to claim 1,
The step of extracting the key frame includes:
Further comprising the step of extracting a key frame of a sponsored image including a product category preferred by the first device from a content list including a sponsored image viewed by the first device based on a user profile, Way.
A server for providing sponsored product information,
A sponsor merchandise recognition unit for recognizing the first sponsor merchandise from the sponsor image included in the first content being viewed by the first device;
A product category extracting unit for extracting a product category corresponding to the first sponsored product;
A second content retrieval unit for retrieving a second content based on a degree of similarity with the first content;
A sponsored article extracting unit for extracting a second sponsored article corresponding to the extracted article category from the second contents;
A key frame extracting unit for extracting a key frame of the sponsored image including the second sponsored product from the second contents; And
And a transmitting unit for transmitting the extracted key frame to the first device.
10. The method of claim 9,
A crawling unit for crawling a plurality of sponsored merchandise;
A content retrieval unit for retrieving a plurality of contents including images of the plurality of sponsored products;
A mapping unit for mapping the plurality of contents and a plurality of cooperative images corresponding to images of the plurality of sponsored products; And
Further comprising: a content list generation unit that generates a content list including the plurality of sponsored videos.
11. The method of claim 10,
And a content list management unit for extracting a content list viewed by the first device from the generated content list,
The degree of similarity to the first content
In the content list management unit,
Wherein the first device is calculated by calculating a degree of similarity between the first content being watched by the first device and the content included in the content list viewed by the first device.
11. The method of claim 10,
The degree of similarity to the first content
The content list management unit extracts a content list viewed by the second device from the generated content list,
Wherein the first device is calculated by calculating the similarity between the first content being viewed by the first device and the content included in the content list viewed by the second device.
10. The method of claim 9,
And a viewing log analyzing unit for analyzing the viewing log of the first device.
13. The method of claim 12,
A home shopping analyzer for analyzing a home shopping channel viewed by the first device and a viewing time of each home shopping channel based on the viewing log;
A home shopping product category extracting unit for extracting product category information broadcasted through a home shopping channel viewed by the first device; And
Further comprising a home shopping product category affinity calculation unit for calculating a preference of each of the first devices by using the product category information and the viewing time for each home shopping channel.
15. The method of claim 14,
A user of the first device including at least one of a product category information of the home shopping viewed by the first device, a preference of the first device by the product category, and a content list including the sponsorship image viewed by the first device, Further comprising: a profile generation unit for generating a profile.
10. The method of claim 9,
The key frame extracting unit extracts,
Wherein the first device extracts a key frame of a sponsored image including a product category preferred by the first device from a content list including a sponsored image viewed by the first device based on the user profile.
A system for providing sponsored product information,
server; And
Device,
The server comprises:
Recognizing the first sponsored article from the sponsored image included in the first content being viewed by the device,
Extracting a product category corresponding to the first sponsored product,
Retrieving a second content based on the degree of similarity with the first content,
Extracting a second sponsored product corresponding to the extracted product category from the second contents,
Extracting a key frame of a sponsored image including the second sponsored article from the second contents,
And transmit the extracted key frame to the device,
The device comprising:
And receives the key frame from the server and displays the received key frame on the display.
18. The method of claim 17,
When the device is viewing the first content,
The device comprising:
Displaying a sponsored image included in the first content in a first area of the display,
Displaying a first sponsored item included in the first content on a second area of the display,
And display the key frame of the sponsored image including the second sponsored product of the second content corresponding to the product category of the first sponsored product on the third area of the display.
18. The method of claim 17,
When the device is not watching the first content,
The device comprising:
Displaying a key frame of a content list including a sponsored video viewed by another device in a first area of the display,
Displaying a key frame of a content list including a cooperative video watched by the device in a second area of the display,
And display the sponsored article information included in the key frame of the another device and the sponsored article information included in the key frame of the device on the third area of the display.
20. The method of claim 19,
The key frame includes:
Wherein the device information is extracted from a list of contents including a sponsored image viewed by the device or the other device by the preference of each device category of the device.

Images