CN106454442A - Advertisement putting method and advertisement receiving end - Google Patents

Advertisement putting method and advertisement receiving end Download PDF

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Publication number
CN106454442A
CN106454442A CN201610958107.6A CN201610958107A CN106454442A CN 106454442 A CN106454442 A CN 106454442A CN 201610958107 A CN201610958107 A CN 201610958107A CN 106454442 A CN106454442 A CN 106454442A
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CN
China
Prior art keywords
described
advertisement
according
ad content
end
Prior art date
Application number
CN201610958107.6A
Other languages
Chinese (zh)
Inventor
韩鹏
徐隽
Original Assignee
Tcl集团股份有限公司
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Tcl集团股份有限公司 filed Critical Tcl集团股份有限公司
Priority to CN201610958107.6A priority Critical patent/CN106454442A/en
Publication of CN106454442A publication Critical patent/CN106454442A/en

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Classifications

    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/266Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
    • H04N21/2668Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network, synchronizing decoder's clock; Client middleware
    • H04N21/436Interfacing a local distribution network, e.g. communicating with another STB or inside the home ; Interfacing an external card to be used in combination with the client device
    • H04N21/43615Interfacing a Home Network, e.g. for connecting the client to a plurality of peripherals
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/466Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H04N21/4667Processing of monitored end-user data, e.g. trend analysis based on the log file of viewer selections
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/466Learning process for intelligent management, e.g. learning user preferences for recommending movies
    • H04N21/4668Learning process for intelligent management, e.g. learning user preferences for recommending movies for recommending content, e.g. movies
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/478Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/47815Electronic shopping

Abstract

The embodiment of the invention provides an advertisement putting method and an advertisement receiving end and relates to the technical field of advertisement putting. The method comprises the steps that the advertisement receiving end receives broadcast information which is sent when a television end plays online advertisement and contains advertisement content, wherein the advertisement receiving end is located in the mobile terminal; the advertisement receiving end sends response information for acknowledge receipt of the broadcast information to the television end, so the television end stops playing the advertisement according to the response information; and the advertisement receiving end resolves the advertisement content in the broadcast information and plays the advertisement content. According to the embodiment of the method and the receiving end, the advertisement of the television end can be transferred to the advertisement receiving end for playing, the advertisement at the television end can be removed, a television program is directly played, and the user experience is improved.

Description

A kind of advertisement placement method and advertisement end

Technical field

The invention belongs to advertisement putting technical field, more particularly, to a kind of advertisement placement method and advertisement end.

Background technology

With the raising of people's living standard, television set has become as one of indispensable household electrical appliance of every household.Viewing TV programme have also been indispensable a kind of leisure ways in people's daily life.However, in recent years, the inserting of TV programme Advertisement gets more and more, and the time that advertisement is play increasingly is grown it is easy to cause the dislike of user.

Content of the invention

The purpose of the embodiment of the present invention is to provide a kind of advertisement placement method and advertisement end it is intended to solve above-mentioned near Nian Lai, the commercial breaks of TV programme gets more and more, and the time that advertisement is play increasingly is grown it is easy to cause the dislike of user Problem.

The embodiment of the present invention is achieved in that a kind of advertisement placement method, including:

Advertisement end receives TV set terminal and is playing the broadcast message including ad content sending during online advertisement;

Advertisement end sends, to described TV set terminal, the response message acknowledging receipt of described broadcast message, makes described TV Generator terminal stops playing advertisement according to described response message;

Advertisement end parses the ad content in described broadcast message, and plays described ad content, described advertisement Receiving terminal is located on mobile terminal.

On the basis of technique scheme, described advertisement end receives TV set terminal and sends when playing online advertisement The broadcast message including ad content before also include:

Set up LAN with described TV set terminal to be connected or set up and the binding relationship of described TV set terminal.

On the basis of technique scheme, the described ad content of described broadcasting specifically includes:

Extract the key word in described ad content or picture, according to the user preference setting prestoring to described wide Accuse content to be ranked up, and play advertisement according to described sequencing cycle.

On the basis of technique scheme, the described key word extracting in described ad content or picture, according to pre- The user preference setting first storing is ranked up to described ad content, and also wraps according to after the broadcasting advertisement of described sequencing cycle Include:

Described key word or picture are sent to electric business platform, so that described electric business platform is looked into according to described key word or picture Look for and return corresponding Item Information;

Receive and show the described Item Information that described electric business platform returns, described Item Information includes playing thing in advertisement The unit price of product and purchase access information.

On the basis of technique scheme, the described described Item Information receiving and showing described electric business platform return, Described Item Information includes playing in advertisement and also includes after the unit price of article and purchase access information:

The TV programme that the historical viewings of user and purchaser record and user are being watched upload to high in the clouds, make high in the clouds Analyze the point of interest of user according to described historical viewings and purchaser record and described content of TV program, and according to described interest Point pushes related advertisement to described user.

The another object of the embodiment of the present invention is to provide a kind of advertisement end, and wherein, described advertisement end is located at On mobile terminal, including:

Receiving unit, is playing, for receiving TV set terminal, the broadcast letter including ad content sending during online advertisement Breath;

Response unit, for sending, to described TV set terminal, the response message acknowledging receipt of described broadcast message, makes described TV set terminal stops playing advertisement according to described response message;

Advertisement playing unit, for parsing the ad content in described broadcast message, and plays described ad content.

On the basis of technique scheme, also include:

Connection setup unit, is connected or sets up with described TV set terminal for setting up LAN with described TV set terminal Binding relationship.

On the basis of technique scheme, described advertisement playing unit specifically for:

Extract the key word in described ad content or picture, according to the user preference setting prestoring to described wide Accuse content to be ranked up, and play advertisement according to described sequencing cycle.

On the basis of technique scheme, also include:

Item Information request unit, for sending described key word or picture to electric business platform, makes described electric business platform According to described key word or picture searching and return corresponding Item Information;

Item Information display unit, for receiving and showing the described Item Information that described electric business platform returns, described thing Product information includes playing the unit price of article and purchase access information in advertisement.

On the basis of technique scheme, also include:

Targeted ads administration unit, for the TV watching the historical viewings of user and purchaser record and user Program uploads to high in the clouds, makes high in the clouds analyze user's according to described historical viewings and purchaser record and described content of TV program Point of interest, and related advertisement is pushed to described user according to described point of interest.

Implement a kind of advertisement putting forwarding method provided in an embodiment of the present invention and advertisement end has the advantages that:

The embodiment of the present invention is by including of being sent in broadcasting online advertisement by advertisement end reception TV set terminal The broadcast message of ad content;Send, to described TV set terminal, the response message acknowledging receipt of described broadcast message, make described electricity Stop playing advertisement according to described response message depending on generator terminal;Parse the ad content in described broadcast message, and play described Ad content, wherein, described advertisement end is located on mobile terminal, connects such that it is able to the advertisement of TV set terminal is gone to advertisement Receiving end plays out, and makes TV set terminal can remove advertisement, directly plays TV programme, improves Consumer's Experience.

Brief description

Fig. 1 is a kind of schematic flow diagram of advertisement placement method provided in an embodiment of the present invention;

Fig. 2 is a kind of schematic flow diagram of advertisement placement method that another embodiment of the present invention provides;

Fig. 3 is a kind of schematic block diagram at advertisement end provided in an embodiment of the present invention;

Fig. 4 is a kind of schematic block diagram at advertisement end that another embodiment of the present invention provides.

Specific embodiment

In order that the objects, technical solutions and advantages of the present invention become more apparent, below in conjunction with drawings and Examples, right The present invention is further elaborated.It should be appreciated that specific embodiment described herein is only in order to explain the present invention, and It is not used in the restriction present invention.

Fig. 1 is a kind of schematic flow diagram of advertisement placement method provided in an embodiment of the present invention, the executive agent of the method Be the advertisement end installed in the mobile terminal that user carries, i.e. advertisement end described in the embodiment of the present invention. Shown in Figure 1, the method may comprise steps of:

In S101, what reception TV set terminal in advertisement end sent in broadcasting online advertisement includes ad content Broadcast message.Wherein, described advertisement end is located on mobile terminal.

In the present embodiment, also included before step S101:

Set up LAN with described TV set terminal to be connected or set up and the binding relationship of described TV set terminal.

In the present embodiment, TV set terminal, when watching TV programme, if receiving advertisement play instruction, and is being play During line advertisement, the broadcast message including ad content can be sent to the advertisement end in LAN or set up to itself The advertisement end having binding relationship sends the broadcast message including ad content.

In S102, advertisement end sends, to described TV set terminal, the response message acknowledging receipt of described broadcast message, Described TV set terminal is made to stop playing advertisement according to described response message.

In the present embodiment, advertisement end is receiving the broadcast including ad content that described TV set terminal sends During information, response message can be returned to described TV set terminal, make described TV set terminal stop playing extensively according to described response message Accuse, directly play TV programme.

In S103, advertisement end parses the ad content in described broadcast message, and plays described ad content.

In the present embodiment, advertisement end, after receiving described broadcast message, also can parse and play described broadcast Ad content in information.Further, play described ad content to specifically include:

Extract the key word in described ad content or picture, according to the user preference setting prestoring to described wide Accuse content to be ranked up, and play advertisement according to described sequencing cycle.

In the present embodiment, may include in described broadcast message multiple need advertisement to play, described advertisement After ad content in receiving and parsing through out described broadcast message for the end, the key corresponding to each advertisement can be extracted further Word or picture, are then arranged to each with reference to the user preference prestoring in advertisement end according to described key word or picture Advertisement is ranked up, and plays advertisement according to the sequential loop after sequence.Wherein, user preference setting can be by user according to itself Hobby is voluntarily changed and is configured.

Above as can be seen that a kind of advertisement placement method that the present embodiment provides passes through to receive TV set terminal in broadcasting online The broadcast message including ad content sending during advertisement;Send to described TV set terminal and acknowledge receipt of described broadcast message Response message, makes described TV set terminal stop playing advertisement according to described response message;Parse wide in described broadcast message Accuse content, and play described ad content, play out such that it is able to the advertisement of TV set terminal is gone to advertisement end, make electricity Advertisement can be removed depending on generator terminal, directly play TV programme, improve Consumer's Experience.

Fig. 2 is a kind of schematic flow diagram of advertisement placement method that another embodiment of the present invention provides, the execution of the method Main body is the advertisement end installed in the mobile terminal that user carries, i.e. advertisement described in another embodiment of the present invention Receiving terminal.A kind of advertisement placement method shown in Figure 2, providing with respect to a upper embodiment, the present embodiment, extracting State the key word in ad content or picture, the user preference setting according to prestoring is ranked up to described ad content, And also include after playing advertisement according to described sequencing cycle:

In S204, described key word or picture are sent to electric business platform, make described electric business platform according to described key Word or picture searching simultaneously return corresponding Item Information;

In S205, receive and show the described Item Information that described electric business platform returns, described Item Information includes broadcasting Put the unit price of article and purchase access information in advertisement.

In the present embodiment, advertisement end can also combine with online shopping mall, by the key word in ad content or figure Piece sends to the electric business platform of online shopping mall, so that electric business platform is gone out in described ad content according to described key word or picture searching Then described Item Information is back to advertisement end and is shown by the Item Information of advertising items, wherein, described article letter Breath includes but is not limited to the unit price of advertising items and buys entrance, and such user just can directly select to buy at advertisement end Advertising items, improve Consumer's Experience further.

Further, in the present embodiment, can also include after step s 204:

In S206, the TV programme that the historical viewings of user and purchaser record and user are being watched upload to cloud End, makes high in the clouds analyze the point of interest of user according to described historical viewings and purchaser record and described content of TV program, and root Push related advertisement according to described point of interest to described user.

In the present embodiment, advertisement end can also obtain the TV programme that TV set terminal is currently viewed, and will The TV programme that the historical viewings of user and purchaser record and user are being watched are uploaded to high in the clouds, make high in the clouds according to user's TV programme that historical viewings and purchaser record and user are currently viewed analyze the point of interest of user, and according to analyzing Point of interest push related advertisement to user.For example:If it is acute that user is currently viewed fashionable dress, and the historical viewings of user Display user is interested in cosmetics with purchaser record, then high in the clouds can connect, to advertisement, the fashionable dress that end pushes user's viewing The advertisement of the cosmetics brand correlation that in play, leading role is used.

It should be noted that step S201~step S203 in the present embodiment due to embodiment illustrated in fig. 1 in step Rapid S101~step S103 to realize process identical, therefore, will not be described here.

Above as can be seen that the advertisement of TV set terminal equally can be turned by a kind of advertisement placement method that the present embodiment provides Play out to advertisement end, make TV set terminal can remove advertisement, directly play TV programme, improve Consumer's Experience; And, with respect to a upper embodiment, advertising items can also be provided the user with while playing advertisement in the present embodiment and buy Entrance, additionally it is possible to realize targeted ads throw in so that ad content is agreed with the demand phase of user, improves further Consumer's Experience.

Fig. 3 is a kind of schematic block diagram at advertisement end provided in an embodiment of the present invention.Only show for convenience of description Go out part related to the present embodiment.

Shown in Figure 3, a kind of advertisement end that the present embodiment provides, wherein said advertisement end is located at mobile whole On end, including:

Receiving unit 11, is playing, for receiving TV set terminal, the broadcast including ad content sending during online advertisement Information;

Response unit 12, for sending, to described TV set terminal, the response message acknowledging receipt of described broadcast message, makes institute State TV set terminal to stop playing advertisement according to described response message;

Advertisement playing unit 13, for parsing the ad content in described broadcast message, and plays described ad content.

Optionally, described advertisement end also includes:

Connection setup unit 14, for described TV set terminal set up LAN be connected or set up with described TV set terminal Binding relationship.

Optionally, described advertisement playing unit 13 specifically for:

Extract the key word in described ad content or picture, according to the user preference setting prestoring to described wide Accuse content to be ranked up, and play advertisement according to described sequencing cycle.

Shown in Figure 4, in another embodiment, described advertisement end also includes:

Item Information request unit 15, for sending described key word or picture to electric business platform, makes described electric business put down Platform according to described key word or picture searching and returns corresponding Item Information;

Item Information display unit 16, for receiving and showing the described Item Information that described electric business platform returns, described Item Information includes playing the unit price of article and purchase access information in advertisement.

Optionally, described advertisement end also includes:

Targeted ads administration unit 17, for the electricity watching the historical viewings of user and purchaser record and user Upload to high in the clouds depending on program, make high in the clouds according to described historical viewings and purchaser record and described content of TV program analysis user Point of interest, and related advertisement is pushed to described user according to described point of interest.

It should be noted that the unit in the advertisement end of the present embodiment offer is due to the inventive method embodiment Based on same design, the technique effect that it brings is identical with the inventive method embodiment, and particular content can be found in the inventive method Narration in embodiment, here is omitted.

Thus, it will be seen that the advertisement of TV set terminal equally can be turned by advertisement end provided in an embodiment of the present invention Play out to advertisement end, make TV set terminal can remove advertisement, directly play TV programme, improve Consumer's Experience.

The foregoing is only presently preferred embodiments of the present invention, not in order to limit the present invention, all essences in the present invention Any modification, equivalent and improvement made within god and principle etc., should be included within the scope of the present invention.

Claims (10)

1. a kind of advertisement placement method is it is characterised in that include:
Advertisement end receives TV set terminal and is playing the broadcast message including ad content sending during online advertisement, wherein Described advertisement end is located on mobile terminal;
Advertisement end sends, to described TV set terminal, the response message acknowledging receipt of described broadcast message, makes described TV set terminal Stop playing advertisement according to described response message;
Advertisement end parses the ad content in described broadcast message, and plays described ad content.
2. advertisement placement method as claimed in claim 1 is it is characterised in that described advertisement end reception TV set terminal is being broadcast Also include before putting the broadcast message including ad content sending during online advertisement:
Set up LAN with described TV set terminal to be connected or set up and the binding relationship of described TV set terminal.
3. advertisement placement method as claimed in claim 1 is it is characterised in that the described ad content of described broadcasting specifically includes:
Extract the key word in described ad content or picture, arranged in described advertisement according to the user preference prestoring Appearance is ranked up, and plays advertisement according to described sequencing cycle.
4. advertisement placement method as claimed in claim 3 is it is characterised in that the described key extracting in described ad content Word or picture, the user preference setting according to prestoring is ranked up to described ad content, and according to described sequencing cycle Also include after playing advertisement:
Described key word or picture are sent to electric business platform, makes described electric business platform according to described key word or picture searching simultaneously Return corresponding Item Information;
Receive and show the described Item Information that described electric business platform returns, described Item Information includes playing article in advertisement Unit price and purchase access information.
5. advertisement placement method as claimed in claim 4 is it is characterised in that described receive and show that described electric business platform returns Described Item Information, described Item Information include play advertisement in article unit price and buy access information after also include:
The TV programme that the historical viewings of user and purchaser record and user are being watched upload to high in the clouds, make high in the clouds according to Described historical viewings and purchaser record and described content of TV program analyze the point of interest of user, and according to described point of interest to Described user pushes related advertisement.
6. a kind of advertisement end it is characterised in that described advertisement end be located at mobile terminal on, including:
Receiving unit, is playing, for receiving TV set terminal, the broadcast message including ad content sending during online advertisement;
Response unit, for sending, to described TV set terminal, the response message acknowledging receipt of described broadcast message, makes described TV Generator terminal stops playing advertisement according to described response message;
Advertisement playing unit, for parsing the ad content in described broadcast message, and plays described ad content.
7. advertisement end as claimed in claim 6 is it is characterised in that also include:
Connection setup unit, is connected or sets up and the binding of described TV set terminal for setting up LAN with described TV set terminal Relation.
8. advertisement end as claimed in claim 6 it is characterised in that described advertisement playing unit specifically for:
Extract the key word in described ad content or picture, arranged in described advertisement according to the user preference prestoring Appearance is ranked up, and plays advertisement according to described sequencing cycle.
9. advertisement end as claimed in claim 8 is it is characterised in that also include:
Item Information request unit, for described key word or picture are sent to electric business platform, make described electric business platform according to Described key word or picture searching simultaneously return corresponding Item Information;
Item Information display unit, for receiving and showing the described Item Information that described electric business platform returns, described article letter Breath includes playing the unit price of article and purchase access information in advertisement.
10. advertisement end as claimed in claim 9 is it is characterised in that also include:
Targeted ads administration unit, for the TV programme watching the historical viewings of user and purchaser record and user Upload to high in the clouds, make high in the clouds analyze the interest of user according to described historical viewings and purchaser record and described content of TV program Point, and related advertisement is pushed to described user according to described point of interest.
CN201610958107.6A 2016-11-03 2016-11-03 Advertisement putting method and advertisement receiving end CN106454442A (en)

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Application Number Priority Date Filing Date Title
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Application Number Priority Date Filing Date Title
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