CN110139138B - Channel program and advertisement display system and method - Google Patents

Channel program and advertisement display system and method Download PDF

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Publication number
CN110139138B
CN110139138B CN201810131829.3A CN201810131829A CN110139138B CN 110139138 B CN110139138 B CN 110139138B CN 201810131829 A CN201810131829 A CN 201810131829A CN 110139138 B CN110139138 B CN 110139138B
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channel
mobile terminal
display device
advertisement
program
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CN110139138A (en
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张松节
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Shenzhen Futaihong Precision Industry Co Ltd
Chiun Mai Communication Systems Inc
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Shenzhen Futaihong Precision Industry Co Ltd
Chiun Mai Communication Systems Inc
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/41Structure of client; Structure of client peripherals
    • H04N21/414Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance
    • H04N21/41407Specialised client platforms, e.g. receiver in car or embedded in a mobile appliance embedded in a portable device, e.g. video client on a mobile phone, PDA, laptop
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • General Engineering & Computer Science (AREA)
  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

A method for displaying channel programs and advertisements is applied to a mobile terminal and a display device, wherein the mobile terminal and the display device are connected in a wireless mode, and the method comprises the following steps: opening application software in the mobile terminal; the application software displays a channel list of the display device; the mobile terminal sends a control command for playing a first channel to the display device through the application software; and the display device displays the content of the first channel; the content of the first channel comprises a program and a channel advertisement of the first channel; when the display device displays the program of the first channel, the mobile terminal displays a peripheral advertisement related to the program of the first channel; and when the display device displays the advertisement of the first channel, the mobile terminal displays a channel list of the display device. The invention also discloses a channel program and advertisement display system for realizing the method.

Description

Channel program and advertisement display system and method
Technical Field
The present invention relates to a display system and method, and more particularly, to a display system and method for television channel programs and advertisements.
Background
At present, commercial advertisements carried by channels are inserted in the process of watching favorite television programs, for example, channel advertisements with different durations are available in the rest period of a sports event and in the process of playing a television series. These channel advertisements are typically unrelated to the television program being viewed and cannot be removed, and must be fully received by the viewer. Some advertisement information related to the TV program that the viewer likes cannot be known. As such, some merchants may not be able to deliver advertisements with the desired advertising effectiveness.
Disclosure of Invention
In view of the foregoing, there is a need for a channel program and advertisement display system and method that allows viewing of advertisements associated with a television program being viewed.
A method for displaying channel programs and advertisements is applied to a mobile terminal and a display device, wherein the mobile terminal and the display device are connected in a wireless mode, and the method comprises the following steps: opening application software in the mobile terminal; the application software displays a channel list of the display device; the mobile terminal sends a control command for playing a first channel to the display device through the application software; and the display device displays the content of the first channel; the content of the first channel comprises a program and an advertisement of the first channel; when the display device displays the program of the first channel, the mobile terminal displays a peripheral advertisement related to the program of the first channel; and when the display device displays the advertisement of the first channel, the mobile terminal displays a channel list of the display device.
Further, the method further comprises: and judging whether the mobile terminal accepts the first screen changing command, if so, sending a control command for playing the second channel to the display device by the mobile terminal, and switching and displaying the content of the first channel by the mobile terminal.
Further, the method further comprises: and judging whether the mobile terminal accepts the second screen changing command, if so, sending a control command for playing the first channel to the display device by the mobile terminal, and resuming the playing of the peripheral advertisement of the program related to the first channel by the mobile terminal.
Further, the method further comprises: presetting a peripheral advertisement type in the mobile terminal; and when the program of the first channel has no related peripheral advertisement, the application software displays the peripheral advertisement with the preset peripheral advertisement type.
Further, the peripheral advertisement related to the program of the first channel comprises database advertisement information corresponding to the program of the first channel and corresponding advertisement information of people, things, objects and places appearing in the program of the first channel.
A kind of channel program and advertisement display system, the system includes a mobile terminal and a display device, the mobile terminal and the display device are connected in wireless mode, the mobile terminal installs an application module, the mobile terminal includes the channel list module, channel sending module and peripheral advertisement display module, the display device includes the display module, the channel list module is used for displaying the channel list of the display device; the channel sending module is used for sending a control command for playing a first channel to the display device; the display module is used for displaying the content of a first channel, and the content of the first channel comprises programs and advertisements; the peripheral advertisement display module is used for displaying peripheral advertisements related to the programs of the first channel when the display device displays the programs of the first channel; the channel list module is further configured to display a channel list of the display device when the display device displays the advertisement of the first channel.
Further, the application module further comprises: the screen changing judging module is used for judging whether the mobile terminal receives a first screen changing command or not and informing the channel sending module to send a control command for playing a second channel to the display device after the mobile terminal receives the first screen changing command; and the channel switching module is used for controlling the mobile terminal to switch and display the content of the first channel when the mobile terminal receives the first screen changing command.
Furthermore, the screen changing judging module is further used for judging whether the mobile terminal receives a second screen changing command or not and informing the channel sending module to send a control command for playing the first channel to the display device after the mobile terminal receives the second screen changing command; the channel switching module is further configured to control a peripheral advertisement display module of the mobile terminal to display a peripheral advertisement of the program of the first channel when the mobile terminal accepts the second screen change command.
Further, the application module further comprises: the setting module is used for presetting the peripheral advertisement type in the mobile terminal; and the peripheral advertisement judging module is used for judging whether a database has peripheral advertisements related to the program of the first channel or not, and informing the peripheral advertisement display module to display the peripheral advertisements with preset peripheral advertisement types when the database does not have the peripheral advertisements related to the program of the first channel.
Further, the peripheral advertisement related to the program of the first channel comprises database advertisement information corresponding to the program of the first channel and corresponding advertisement information of people, things, objects and places appearing in the program of the first channel.
When the display device displays the program of the first channel, the mobile terminal displays the peripheral advertisement related to the program of the first channel; when the display device displays the advertisement of the first channel, the mobile terminal displays a channel list of the display device. Therefore, when the user watches favorite television programs, the user can watch related advertisements simultaneously, the value of the advertisements is greatly improved, and the user experience is also improved.
Drawings
Fig. 1 is a block diagram illustrating the connection between channel programs and an advertisement display system according to an embodiment of the present invention.
Fig. 2 is a flowchart illustrating steps of a method for displaying channel programs and advertisements according to an embodiment of the present invention.
FIG. 3 is a flow chart of additional steps of a method for displaying channel programming and advertisements in accordance with an embodiment of the present invention.
Fig. 4 is a flowchart illustrating a first screen changing step of a channel program and advertisement display method according to an embodiment of the present invention.
Fig. 5 is a flowchart illustrating a second screen changing step of the channel program and advertisement display method according to an embodiment of the present invention.
Description of the main elements
Figure BDA0001575129850000041
Figure BDA0001575129850000051
The following detailed description will further illustrate the invention in conjunction with the above-described figures.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
It will be understood that when an element is referred to as being "connected" to another element, it can be directly connected to the other element or intervening elements may also be present. When an element is referred to as being "disposed on" another element, it can be directly on the other element or intervening elements may also be present.
Unless defined otherwise, all technical and scientific terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. The terminology used in the description of the invention herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. As used herein, the term "and/or" includes any and all combinations of one or more of the associated listed items.
Referring to fig. 1, a channel program and advertisement display system 100 according to an embodiment of the present invention includes a mobile terminal 10 and a display device 20. The mobile terminal 10 and the display device 20 are connected wirelessly. In a preferred embodiment of the present invention, the wireless mode may be a bluetooth or Wi-Fi wireless connection mode. The system is mainly used for switching display contents between two screens of the mobile terminal 10 and the display device 20. In one embodiment, the display device 20 is a television and the mobile terminal 10 is a mobile phone or tablet.
The mobile terminal 10 includes a display 101, at least one processor 103, a storage medium 105, and a communication module 107. The communication module 107 includes a 3G/4G communication module and a short communication module. The short communication module includes a bluetooth or Wi-Fi communication module, and can be used for communicating with the display device 20.
The processor 103 may invoke logic instructions in the storage medium 105 to perform the channel programming and advertisement display method. The storage medium 105 may be configured to store a software program, a computer-executable program, such as program instructions or modules corresponding to the methods in the embodiments of the present disclosure. The processor 103 executes functional applications and data processing, i.e., implements a channel program and advertisement display method, by running software programs, instructions, or modules stored in the storage medium 105.
The storage medium 105 may include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required for at least one function; the storage data area may store data created according to the use of the mobile terminal, and the like.
The storage medium 105 has an application module installed therein. In one embodiment, the application module is application software 1. After the application software 1 is opened, the application software 1 displays the display device 20 connected to the mobile terminal 10. The display device 20 may be one or more. The embodiment is described with one display device 20 connected. The application software 1 includes: the system comprises a channel list module 11, a channel sending module 12, an acquisition module 14, a peripheral advertisement display module 15, a setting module 16, a peripheral advertisement judgment module 17, a screen changing judgment module 18, a channel switching module 19 and a recording module 13. The display device 20 comprises a display module 23.
The channel list module 11 is used for storing a channel list of the display device 20. When the mobile terminal 10 is connected to a plurality of display devices 20, one of the display devices 20 may be selected to display its channel list. In this embodiment, the channel list module 11 stores the channel list of the display device 20 in advance. In another embodiment, the channel list module 11 can update and change the channel list through a network.
The channel sending module 12 is used for sending a control command for playing a first channel to the display device 20. In other embodiments, the application software 1 may simultaneously display the channel lists of a plurality of display apparatuses 20, select a first channel in the channel list of one of the display apparatuses 20, and send a control command for playing the first channel to the one of the display apparatuses 20.
The recording module 13 is used for recording the preference of the user for the peripheral advertisement. In one embodiment, the recording module 13 may record the preference by detecting the number of clicks or the length of viewing time of the peripheral advertisement by the user.
The obtaining module 14 is configured to obtain a playing schedule of the first channel. The mobile terminal 10 knows whether the content of the first channel displayed by the display device 20 is a program of a broadcast channel or an advertisement of a channel through the broadcast schedule. Similarly, the obtaining module 14 is configured to obtain the playing schedule of the second channel. The mobile terminal 10 knows whether the content of the second channel displayed by the display device 20 is a program of a broadcast channel or an advertisement of a channel through the broadcast schedule.
The peripheral advertisement display module 15 is used for displaying the peripheral advertisement of the program related to the first channel on the display screen 101 when the display device 20 displays the program of the first channel.
The channel list module 11 is further configured to transmit the channel list of the display device 20 to the display screen 101 of the mobile terminal 10 for display when the display device 20 displays the channel advertisement of the first channel.
The peripheral advertisements related to the first channel program include database advertisement information corresponding to the first channel program and corresponding advertisement information of people, events, objects and places appearing in the first channel program.
For example, when the first channel program is a sports game, such as a baseball game, the peripheral advertisement related to the first channel program may be a peripheral advertisement of a baseball, a peripheral advertisement of a bat, a peripheral advertisement of a cap, and the like, and may further include a purchase link corresponding to a peripheral advertisement product, and the like. The corresponding peripheral advertisement information of people, events, things and places appearing in the program of the first channel may include contestant introduction, sponsor introduction, event status text display and field introduction, etc.
For example, when the first channel program is a television show or a movie, the peripheral advertisement related to the first channel program may be a peripheral advertisement worn by a cast person, such as clothes, trousers, shoes, a peripheral advertisement, a character introduction, and a movie work push owned by the character.
The setting module 16 is used for presetting the peripheral advertisement type in the mobile terminal 10.
The peripheral advertisement judging module 17 is used for judging whether a peripheral advertisement related to the program of the first channel exists in the database, and if so, informing the peripheral advertisement display module 15 to display the peripheral advertisement related to the program of the first channel when the display device 20 displays the program of the first channel; if not, the peripheral advertisement display module 15 is notified to display a peripheral advertisement of a preset advertisement type. The database may be disposed in the mobile terminal or a server (not shown).
The screen-changing determining module 18 is used for determining whether the mobile terminal 10 accepts the first screen-changing command, and if so, the channel-sending module 12 is notified to send a control command for playing the second channel to the display device 20.
The channel switching module 19 is configured to control the mobile terminal 10 to switch and display the content of the first channel when the mobile terminal 10 accepts the first screen changing command. At this time, the display module 23 of the display device 20 is used for displaying the content of the second channel.
The screen-changing determining module 18 is further configured to determine whether the mobile terminal 10 accepts the second screen-changing command, and if so, notify the channel sending module 12 to send a control command for playing the first channel to the display device 20.
The channel switching module 19 is further configured to control the peripheral advertisement display module 15 of the mobile terminal 10 to display the peripheral advertisement of the program of the first channel when the mobile terminal 10 accepts the second screen change command. At this time, the display module 23 of the display device 20 is used for displaying the content of the first channel.
The display module 23 of the display device 20 is used for displaying the content of the first channel. The content of the first channel includes a program of the first channel and an advertisement of the first channel.
Referring to fig. 2, a method for displaying channel programs and advertisements according to an embodiment of the present invention is applied to a mobile terminal 10 and a display device 20, where the mobile terminal 10 and the display device 20 are connected in a wireless manner, such as bluetooth or Wi-Fi. The method is mainly used for switching the display content between the two screens. In one embodiment, the display device 20 is a television and the mobile terminal 10 is a mobile phone or tablet. The method comprises the following steps:
step S201: the application software 1 in the mobile terminal 10 is started. After the application software 1 is opened, the application software 1 displays the display device 20 connected to the mobile terminal 10. The display device 20 may be one or more. In the embodiment of the present invention, the display device 20 is a television, and the mobile terminal 10 is a mobile phone or a tablet.
Step S202: the application 1 displays the channel list of the display device 20 on the display 101 of the mobile terminal 10. If the mobile terminal 10 is connected to only one display device 20, the application software 1 displays the channel list of the display device 20 by default. When there are a plurality of display devices 20 to which the mobile terminal 10 is connected, one of the display devices 20 may be selected to display its channel list. In other embodiments, the application software 1 may display the channel lists of a plurality of display devices 20 simultaneously.
Step S203: the mobile terminal 10 sends a control command for playing a first channel to the display device 20 through the application software 1.
Step S204: the display device 20 displays the content of the first channel. The content of the first channel includes programming of the first channel and advertisements of the first channel.
Step S205: the mobile terminal 10 obtains the playing schedule of the first channel through the application software 1.
Step S206: when the display device 20 displays the program of the first channel, the mobile terminal 10 displays a peripheral advertisement related to the program of the first channel.
Step S207: when the display device 20 displays the channel advertisement of the first channel, the mobile terminal 10 displays a channel list of the display device 20.
The peripheral advertisements related to the first channel program include database advertisement information corresponding to the first channel program and corresponding advertisement information of people, events, objects and places appearing in the first channel program.
For example, when the first channel program is a sports game, such as a baseball game, the peripheral advertisement related to the first channel program may be a peripheral advertisement of a baseball, a peripheral advertisement of a bat, a peripheral advertisement of a cap, and the like, and may further include a purchase link corresponding to an advertisement product, and the like. The corresponding peripheral advertisement information of people, events, things and places appearing in the program of the first channel may include contestant introduction, sponsor introduction, event status text display and field introduction, etc.
For example, when the first channel program is a television show or a movie, the peripheral advertisement related to the first channel program may be a peripheral advertisement worn by a cast person, such as clothes, trousers, shoes, a peripheral advertisement, a character introduction, and a movie work push owned by the character.
Referring to fig. 3, the method for displaying channel programs and advertisements further includes:
step S301: the mobile terminal 10 records the user's preference for peripheral advertisements using the application software 1. The preference may be recorded by detecting the number of clicks or the length of viewing time of the peripheral advertisement by the user.
Step S302: and judging whether the database has peripheral advertisements related to the program of the first channel, if so, executing step S206, and if not, executing step S303.
Step S303: when the display device 20 displays the program of the first channel, the application software 1 displays the peripheral advertisement that the user likes or the preset peripheral advertisement.
The channel program and advertisement display method further comprises the following steps: the peripheral advertisement type is preset in the mobile terminal, and when it is determined that there is no peripheral advertisement related to the program of the first channel in the database and the display device 20 displays the program of the first channel, the application software 1 displays the peripheral advertisement corresponding to the preset peripheral advertisement type.
Referring to fig. 4, the method for displaying channel programs and advertisements further includes:
step S401: and judging whether the mobile terminal 10 accepts the first screen changing command, if so, executing the step S402, and if not, continuing the step S401.
Step S402: the mobile terminal 10 sends a control command for playing the second channel to the display device 20.
Step S403: the mobile terminal 10 switches to display the content of the first channel.
Step S404: the display device 20 displays the content of the second channel.
Referring to fig. 5, the method for displaying channel programs and advertisements further includes:
step S501: and judging whether the mobile terminal 10 accepts the second screen changing command, if so, executing the step S502, and if not, continuing to execute the step S501.
Step S502: the mobile terminal 10 sends a control command to play the first channel to the display device 20.
Step S503: the mobile terminal 10 resumes playing the peripheral advertisement associated with the program of the first channel.
Step S504: the display device 20 displays the content of the first channel.
The channel program and advertisement display method further comprises the following steps: the mobile terminal 10 records the user's preference for peripheral advertisements using the application software 1. The application software 1 can record the preference by detecting the number of clicks or the length of viewing time of the peripheral advertisement by the user. Step S503 may instead be: the mobile terminal 10 plays a peripheral advertisement that is liked by the recorded user.
In addition, other modifications within the spirit of the invention will occur to those skilled in the art, and it is understood that such modifications are included within the scope of the invention as claimed.

Claims (8)

1. A method for displaying channel programs and advertisements is applied to a mobile terminal and a display device, wherein the mobile terminal and the display device are connected in a wireless manner, and the method comprises the following steps:
opening application software in the mobile terminal;
the application software displays a channel list of the display device;
the mobile terminal sends a control command for playing a first channel to the display device through the application software; and
the display device displays the content of the first channel; the content of the first channel comprises a program of the first channel and an advertisement of the first channel;
when the display device displays the program of the first channel, the mobile terminal displays a peripheral advertisement related to the program of the first channel; and
when the display device displays the advertisement of the first channel, the mobile terminal displays a channel list of the display device;
and judging whether the mobile terminal receives a first screen changing command, if so, sending a control command for playing a second channel to the display device by the mobile terminal, switching and displaying the content of the first channel by the mobile terminal, and displaying the content of the second channel by the display device.
2. The method of displaying channel programming and advertisements of claim 1, wherein: the method further comprises the following steps: and judging whether the mobile terminal accepts the second screen changing command, if so, sending a control command for playing the first channel to the display device by the mobile terminal, and resuming the playing of the peripheral advertisement of the program related to the first channel by the mobile terminal.
3. The method of displaying channel programming and advertisements of claim 1, wherein: the method further comprises the following steps:
presetting a peripheral advertisement type in the mobile terminal; and
and when the program of the first channel has no related peripheral advertisement, the application software displays the peripheral advertisement with the preset peripheral advertisement type.
4. A method of displaying channel programming and advertisements according to claim 1 or 3, wherein: the peripheral advertisement related to the first channel program comprises database advertisement information corresponding to the first channel program and corresponding advertisement information of people, events, objects and places appearing in the first channel program.
5. A kind of channel program and advertisement display system, this system includes a mobile terminal and a display device, this mobile terminal and this display device connect with wireless mode, this mobile terminal installs an application module, characterized by that: the mobile terminal comprises a channel list module, a channel sending module and a peripheral advertisement display module, wherein the display device comprises a display module which is used for displaying a channel list of the display device; the channel sending module is used for sending a control command for playing a first channel to the display device; the display module is used for displaying the content of a first channel, and the content of the first channel comprises a program of the first channel and an advertisement of the first channel; the peripheral advertisement display module is used for displaying peripheral advertisements related to the programs of the first channel when the display device displays the programs of the first channel; the channel list module is further used for displaying the channel list of the display device when the display device displays the advertisement of the first channel;
the application module further comprises:
the screen changing judging module is used for judging whether the mobile terminal receives a first screen changing command or not and informing the channel sending module to send a control command for playing a second channel to the display device after the mobile terminal receives the first screen changing command; and
and the channel switching module is used for controlling the mobile terminal to switch and display the content of the first channel and controlling the display device to display the content of the second channel when the mobile terminal receives the first screen changing command.
6. The channel programming and advertising display system of claim 5, wherein:
the screen changing judging module is also used for judging whether the mobile terminal receives a second screen changing command or not and informing the channel sending module to send a control command for playing the first channel to the display device after the mobile terminal receives the second screen changing command;
the channel switching module is further configured to control a peripheral advertisement display module of the mobile terminal to display a peripheral advertisement of the program of the first channel when the mobile terminal accepts the second screen change command.
7. The channel programming and advertising display system of claim 5, wherein: the application module further comprises:
the setting module is used for presetting the peripheral advertisement type in the mobile terminal; and
and the peripheral advertisement judging module is used for judging whether a database has peripheral advertisements related to the program of the first channel or not, and informing the peripheral advertisement display module to display the peripheral advertisements with preset peripheral advertisement types when the database does not have the peripheral advertisements related to the program of the first channel.
8. The channel programming and advertising display system of claim 5 or 7, wherein: the peripheral advertisement related to the first channel program comprises database advertisement information corresponding to the first channel program and corresponding advertisement information of people, events, objects and places appearing in the first channel program.
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CN105744320A (en) * 2012-06-07 2016-07-06 冯林 Television advertisement automatic switching system based on intelligent mobile phone
CN104202634A (en) * 2014-09-11 2014-12-10 厦门鼎喜科技有限公司 Internet television playing control system
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