JP5859474B2 - COMMUNICATION DEVICE, COMMUNICATION DEVICE CONTROL METHOD, SERVER, DISPLAY DEVICE, CONTENT DISTRIBUTION SYSTEM, AND CONTROL PROGRAM - Google Patents

Description

  The present invention relates to a communication device that can receive predetermined content.

  Systems for distributing content including advertisements have been widely studied. For example, Patent Document 1 listed below discloses a display device that enables a mobile device to execute a communication process to be performed without operating the mobile device with a hand in a display device such as a television. . Patent Document 2 below discloses a portable electronic device that eliminates the need for an operation on a television receiver and eliminates the complexity of the operation. Patent Document 3 discloses a bidirectional information transmission method that can give a high degree of satisfaction to many viewers.

  Patent Document 4 below discloses a method capable of displaying information from a portable electronic device on a video screen remote from the portable electronic device. Patent Document 5 discloses an e-mail service system that makes it easy to use e-mails and can also use a large amount of information such as images and sounds. Patent Document 6 discloses an advertisement display system that enables efficient provision of an electronic advertisement service.

JP 2011-244416 A (released on December 1, 2011) JP 2008-109341 A (published May 8, 2008) JP 2003-234709 A (released on August 22, 2003) JP 2006-523411 A (released on October 12, 2006) JP 11-328056 A (published on November 30, 1999) JP 2008-298902 A (released on December 11, 2008)

  The conventional systems represented by the above-mentioned patent documents 1 to 6 do not provide a user with what can be an index for selecting content. For example, when the conventional system is a television program broadcasting system, an apparatus (for example, a television receiver) included in the broadcasting system uses an index for selecting a television program broadcast from each broadcasting station, Do not provide to users. Thus, in order to select a content that attracts one's own interest from a huge number of contents, the user must determine an index of the selection by himself / herself, thereby placing an excessive burden on viewing the content. Be strong.

  In order to avoid the above-mentioned burden, the user can view the content by a passive method such as zapping viewing (the user switches the broadcasting station one after another and searches for a television program different from the currently viewed television program). Although it must be selected, such a passive viewing style may significantly impair the user's satisfaction with viewing the content.

  The present invention has been made in view of the above problems, and an object of the present invention is to provide a communication device and the like that can improve user satisfaction with viewing content.

  In order to solve the above problem, a communication device according to an aspect of the present invention is a communication device capable of receiving predetermined content, wherein the first acquisition unit acquires first content from a server, When the first content acquired by the first acquisition means is selected by the user, the control information for controlling the display device to display the second content associated with the first content is Extracting means for extracting from the first content, and first sending means for sending the control information extracted by the extracting means to the display device.

  In order to solve the above problem, a communication device control method according to an aspect of the present invention is a communication device control method capable of receiving predetermined content, and obtains first content from a server. When the user selects the first acquisition step and the first content acquired in the first acquisition step, the display device is displayed to display the second content associated with the first content. The method includes an extraction step of extracting control information to be controlled from the first content, and a first transmission step of transmitting the control information extracted in the extraction step to the display device.

  According to one aspect of the present invention, the communication device and the control method of the communication device can cause the user to select content without imposing an excessive burden on the user, and thus the user's ability to view content can be reduced. There is an effect that satisfaction can be improved.

It is a block diagram which shows the principal part structure of the smart phone which concerns on the 1st Embodiment of this invention. It is the schematic which shows the outline | summary of the content delivery system which concerns on the 1st Embodiment of this invention. It is a table | surface which shows the specific example of the data table which the information extraction part with which the said smart phone was updated. It is a flowchart which shows an example of the process performed in the said content delivery system. It is a block diagram which shows the principal part structure of the smart phone which concerns on the 2nd Embodiment of this invention. It is a flowchart which shows an example of the process performed in the content delivery system which concerns on the 2nd Embodiment of this invention. It is a block diagram which shows the principal part structure of the smart phone which concerns on the 3rd Embodiment of this invention. It is the schematic which shows the outline | summary of the content delivery system which concerns on the 3rd Embodiment of this invention. It is a flowchart which shows an example of the process performed in the said content delivery system. It is a block diagram which shows the principal part structure of the smart phone which concerns on the 4th Embodiment of this invention.

Embodiment 1
A first embodiment (Embodiment 1) of the present invention will be described with reference to FIGS.

(Outline of content distribution system 40)
Based on FIG. 2, the outline | summary of the content delivery system 40 is demonstrated. FIG. 2 is a schematic diagram showing an outline of the content distribution system 40. As shown in FIG. 2, the content distribution system 40 includes a smartphone 10, a server 20, and a television receiver (hereinafter simply referred to as “TV”) 30.

  The smartphone (communication device) 10 is an information processing device that can receive predetermined content. The server 20 is a general-purpose computer that distributes the advertisement (first content) 1 to the smartphone 10. Note that functions equivalent to those of the smartphone 10 and the server 20 can be realized by a mobile phone, a personal computer, a tablet terminal, or the like. That is, as long as the device can input and output necessary information, the device may not be a smartphone or a general-purpose computer.

  The advertisement 1 is distributed from the server 20 to a predetermined application (hereinafter referred to as “smartphone application”) installed in the smartphone 10 (for example, push distribution may be used). The advertisement 1 is a television program that can be viewed at present (second content, a television 30 that can be viewed at a predetermined date and time by receiving radio waves broadcast from a broadcasting station. (Referred to as “program”) 2. For example, when a broadcast of a soccer game is broadcast as a TV program 2 from a certain broadcasting station, the server 20 sends an advertisement 1 of a soccer shoe of a sports equipment manufacturer that provides a TV commercial to the TV program 2. , Deliver to the above smartphone app.

  (1) The advertiser of the advertisement 1 and the advertiser of the TV commercial included in the TV program 2 are the same, and (2) the advertisement target of the advertisement 1 and the advertisement target of the TV commercial are the same or similar. (3) The advertisement 1 and the television program so that the advertisement object of the advertisement 1 can be recalled from the contents of the television program 2 (the contents of the television program 2 are related to the advertisement object of the advertisement 1). 2 is preferably associated. Since the advertisement 1 and the television program 2 are associated with each other so as to satisfy the conditions (1) to (3), the advertising effect of the advertisement 1 is improved (however, the above (1) to (3)) It may be merely having a one-to-one correspondence relationship). A specific example of the association between the advertisement 1 and the television program 2 will be described later in detail with reference to FIG.

  When the user selects the advertisement 1 using the smartphone application via a predetermined input interface provided in the smartphone 10 (for example, by tapping the touch panel), the smartphone 10 displays the television program associated with the advertisement 1. Control information 3 for controlling the television 30 to display 2 is sent to the television 30.

  Here, the control information 3 is information for the smartphone 10 to instruct the other device so that the other device performs predetermined control, and is included in the advertisement 1. That is, the smartphone 10 extracts the control information 3 from the advertisement 1 and sends the control information 3 (instructed to display the television program 2) to the television 30. The television 30 that has received the control information 3 from the smartphone 10 displays the television program 2 indicated by the control information 3 on a predetermined display surface (for example, a liquid crystal screen).

  In the present embodiment, “first content” is “advertisement 1 distributed from server 20 to smartphone 10”, and “second content” is “TV broadcast from a broadcasting station and received by television 30”. Since the program is “program 2”, the second content is not included in the control information 3. However, for example, when the “second content” is “a predetermined video stored in the smartphone 10”, the video can be included in the control information 3. In this case, the television 30 can display the moving image included in the control information 3.

  As described above, a conventional system for providing content (here, a television program broadcasting system) can be used as an index for selecting content (selecting a television program broadcast from each broadcasting station). Since it is not provided to the user, the following problems may occur. That is, in order to select a content that attracts one's own interest from a vast number of content, the user must determine an index of the selection by himself / herself, which places an excessive burden on viewing the content. It is done. In order to avoid such a burden, the user performs zapping viewing (the user switches the broadcasting station one after another and searches for a television program different from the currently viewed television program), etc. Although it must be selected, such a passive viewing style significantly impairs the user's satisfaction with viewing the content.

  On the other hand, the smartphone 10 causes the television 30 to display the television program 2 related to the advertisement 1 distributed from the server and selected by the user. That is, the smartphone 10 can present an index for the user to actively select content in the form of the advertisement 1 to the user. Thereby, the user can select the content without an excessive burden on the user by an active method of viewing the television program 2 that has been interested by the advertisement 1. Therefore, the smartphone 10 can improve user satisfaction with respect to viewing the content.

  In addition, since it is considered that the user is strongly interested in the content (TV program 2) associated with the advertisement 1 that is actively selected by the user, the user maintains watching the content for a long time. The possibility is considered high. That is, the disadvantage to the advertiser that the advertisement (TV commercial) included in the content is not viewed by the user due to the interruption of the viewing of the content is smaller than usual. Furthermore, since the user is considered to have a strong interest in the advertisement itself included in the content, the predetermined display surface provided on the television 30 (usually larger than the display surface provided on the smartphone 10). Such an advertisement is displayed. That is, since the smartphone 10 can surely view the advertisement (TV commercial) that the user is interested in on the TV 30, the advertisement effect can be improved as compared with the conventional system.

(Configuration of smartphone 10)
Based on FIG. 1, the structure of the smart phone 10 is demonstrated. FIG. 1 is a block diagram showing a main configuration of the smartphone 10. In order to ensure the simplicity of the description, configurations that are not directly related to the present embodiment (such as a part that implements a call using a telephone line) are omitted from the description and the block diagram. However, in accordance with the actual situation of implementation, the smartphone 10 may have the omitted configuration. As illustrated in FIG. 1, the smartphone 10 includes a communication unit 60, a reception unit 61, a transmission unit 62, a control unit 15, a content acquisition unit 51, an information extraction unit 52, a control information transmission unit 53, and an application activation unit 54. I have.

  The communication unit 60 communicates with other devices via a communication network according to a predetermined communication method. The communication line, the communication method, or the communication medium is not limited as long as it has an essential function for realizing communication with the other device. The communication unit 60 can be configured by a device such as an Ethernet (registered trademark) adapter. The communication unit 60 can use a communication method or a communication medium such as IEEE802.11 wireless communication or Bluetooth (registered trademark). The communication unit 60 includes a transmission unit 62 and a reception unit 61.

  The receiving unit 61 receives the advertisement 1 from the server 20 by communicating with the outside via a communication network according to the predetermined communication method. The receiving unit 61 outputs the received advertisement 1 to the content acquisition unit 51. In addition, when the control information 3 is input from the control information transmission unit 53, the transmission unit 62 transmits the control information 3 to the television 30 by communicating with the outside via a communication network according to the predetermined communication method. To do.

  The control unit 15 comprehensively controls various functions of the smartphone 10. The control unit 15 includes a content acquisition unit 51, an information extraction unit 52, a control information transmission unit 53, and an application activation unit 54.

  The content acquisition unit (first acquisition unit) 51 acquires the advertisement (first content) 1 from the server 20. Specifically, when the advertisement 1 is input from the reception unit 61, the content acquisition unit 51 outputs the advertisement 1 to the information extraction unit 52. Note that the content acquisition unit 51 may store the acquired advertisement 1 in a predetermined storage device (not shown in FIG. 1). Thereby, since the content acquisition unit 51 can read out the advertisement 1 acquired in the past from the storage device instead of acquiring it again from the server 20, the time required to acquire the advertisement 1 can be shortened.

  When the advertisement 1 acquired by the content acquisition unit 51 is selected by the user, the information extraction unit (extraction unit) 52 displays the television program (second content) 2 associated with the advertisement 1. Control information 3 for controlling the television 30 is extracted from the advertisement 1. Specifically, when the advertisement 1 is input from the content acquisition unit 51, the information extraction unit 52 determines whether the user has selected the advertisement 1 via a predetermined input interface (not shown in FIG. 1). Determine. When it is determined that the information has been selected, the information extraction unit 52 determines whether or not the control information 3 is included in the selected advertisement 1. When it is determined that the information is included, the information extraction unit 52 extracts the control information 3 from the advertisement 1 and outputs the control information 3 to the control information transmission unit 53.

  Further, when the advertisement 1 is input from the content acquisition unit 51, the information extraction unit 52 extracts the content information 4 included in the advertisement 1. Here, the content information 4 includes the ID of the advertisement 1, the name of the advertisement that can uniquely identify the advertisement 1, the name of the television program 2 related to the advertisement 1, the name of the broadcasting station that broadcasts the television program 2, the television Information including the date and time when broadcasting of the program 2 is started, the date and time when broadcasting of the TV program 2 is ended, and a name that can uniquely identify the application corresponding to the TV program 2 (included in the content information 4) Information is not limited to these). The information extraction unit 52 updates a predetermined data table based on the extracted content information 4 (described later with reference to FIG. 3), and outputs the content information 4 to the application activation unit 54.

  The control information sending unit (first sending unit) 53 sends the control information 3 extracted by the information extracting unit 52 to the television 30. Specifically, when the control information 3 is input from the information extraction unit 52, the control information transmission unit 53 outputs the control information 3 to the transmission unit 62 and the application activation unit 54.

  The application activation unit (activation means) 54 activates a predetermined application corresponding to the television program 2 when the control information 3 is transmitted by the control information transmission unit 53. Specifically, when the control information 3 is input from the control information transmission unit 53, the application activation unit 54 specifies the television program 2 based on the content information 4 input from the information extraction unit 52. And when the application ("corresponding application" in the table | surface shown by FIG. 3) corresponding to the said television program 2 is installed in the smart phone 10, the application starting part 54 starts the said application.

  Here, the application corresponding to the television program 2 is an application that provides information regarding the television program 2. For example, when the television program 2 relates to cooking, the application provides a recipe for cooking introduced in the television program 2 as the additional information. That is, since the smartphone 10 can provide the user with additional information regarding the TV program 2, the user's satisfaction with respect to viewing the content can be further improved.

(Data table contents)
Based on FIG. 3, the content of the data table which the information extraction part 52 updates is demonstrated. FIG. 3 is a table showing a specific example of a data table updated by the information extraction unit 52 provided in the smartphone 10. As shown in FIG. 3, the data table may include columns indicating ID, advertisement name, corresponding television program name, broadcasting station, start date / time, end date / time, and corresponding application. Note that each row of the data table corresponds to one content information 4.

  When the advertisement 1 is input from the content acquisition unit 51, the information extraction unit 52 extracts the content information 4 included in the advertisement 1 and adds each information included in the content information 4 to the data table. For example, the information extraction unit 52 broadcasts the television program 2 in which the name of the advertisement that can uniquely identify the advertisement 1 is “football shoes”, the name of the television program 2 related to the advertisement 1 is “live football”, and so on. The name of the broadcast station is “A broadcast”, the date and time when the broadcast of the TV program 2 is started is “April 8, 2013 22:00”, and the date and time when the broadcast of the TV program 2 is ended is “2013. April 8, 23:00 "and the content information 4 whose name uniquely identifies the application corresponding to the TV program 2 is" soccer bulletin board "is displayed in the first column (ID is ID). It may be inserted at a location “1”.

(Processes executed in the content distribution system 40)
Based on FIG. 4, the flow of processing executed in the content distribution system 40 will be described. FIG. 4 is a flowchart illustrating an example of processing executed in the content distribution system 40 (the smartphone 10, the server 20, and the television 30). In the following description, parenthesized “˜step” represents each step of the control method of the smartphone 10.

  The server 20 distributes the advertisement 1 to the smartphone 10 (smartphone application) (step 1: hereinafter abbreviated as “S1”). The content acquisition unit 51 acquires the advertisement 1 via the reception unit 61 (S2, first acquisition step). At this time, the content acquisition unit 51 displays the advertisement 1 on a predetermined display unit (not shown in FIG. 1) provided in the smartphone 10. The information extraction unit 52 determines whether or not the user has selected the advertisement 1 via a predetermined input interface (S3). If it is determined that the user has selected (YES in S3), the information extraction unit 52 selects It is determined whether or not the control information 3 is included in the advertisement 1 that has been made (S4). When it is determined that the information is included (YES in S4), the information extraction unit 52 extracts the control information 3 from the advertisement 1 (S5, extraction step). Then, the control information sending unit 53 sends the extracted control information 3 to the television 30 (S6, first sending step).

  The television 30 that has received the control information 3 from the smartphone 10 (S7) displays the television program 2 indicated by the control information 3 on a predetermined display unit (for example, a liquid crystal screen) (S8). When the application corresponding to the television program 2 is installed in the smartphone 10 (YES in S9), the application activation unit 54 activates the application (S10).

[Embodiment 2]
A second embodiment (Embodiment 2) of the present invention will be described with reference to FIGS. In the present embodiment, only the configuration added to the first embodiment and the configuration different from the configuration of the first embodiment will be described. That is, all of the configurations described in the first embodiment can be included in the second embodiment. Moreover, the definition of the term described in Embodiment 1 is also the same.

(Differences from Embodiment 1)
Based on FIG. 5, the structure of the smart phone 11 is demonstrated. FIG. 5 is a block diagram showing a main configuration of the smartphone 11. In addition, in order to ensure the simplicity of description, the structure which is not directly related to this Embodiment is abbreviate | omitted from description and a block diagram. However, in accordance with the actual situation of implementation, the smartphone 11 may have the omitted configuration. As illustrated in FIG. 5, the smartphone 11 includes a control unit 16 instead of the control unit 15 included in the smartphone 10, and the control unit 16 includes a time determination unit 55 in addition to the configuration included in the control unit 15. Is further provided. The content distribution system 41 includes the smartphone 11, the server 20, and the television 30.

  The time determination unit (determination unit) 55 determines whether or not the time represented by the difference between the date and time when the television program 2 is broadcast and the current date and time is less than a predetermined time. Specifically, when the control information 3 is input from the information extraction unit 52, the time determination unit 55 calculates the difference between the date and time when the television program 2 indicated by the control information 3 is broadcast and the current date and time. To do. It is determined whether or not the difference falls below a predetermined time (for example, 10 minutes), and the control information 3 is output to the control information sending unit 53 only when it is determined that the difference is below. Therefore, the control information transmission unit 53 transmits the control information 3 to the television 30 only when it is determined that the time determination unit 55 falls below.

  That is, the process executed by the time determination unit 55 suspends the control of the television 30 to display the television program until the television program 2 is broadcast (for example, 10 minutes before) (reserving the control). Is. Thereby, the smartphone 11 can make the user surely view the TV program 2 and the advertisement (TV commercial) included in the TV program 2. Therefore, the smartphone 11 can not only improve the user's satisfaction with viewing the content but also improve the advertising effect.

(Processes executed in the content distribution system 41)
Based on FIG. 6, the flow of processing executed in the content distribution system 41 will be described. FIG. 6 is a flowchart illustrating an example of processing executed in the content distribution system 41 (including the smartphone 11, the server 20, and the television 30). In FIG. 6, the description of the same process as described with reference to FIG. 4 is omitted by assigning the same reference numerals as before, and therefore only the process of S <b> 11 will be described below.

  The time determination unit 55 calculates the difference between the date and time when the television program 2 indicated by the control information 3 is broadcast and the current date and time, and determines whether or not the difference falls below a predetermined time (S11). When it is determined that the value is below (YES in S11), the control information sending unit 53 sends the extracted control information 3 to the television 30 (S6).

[Embodiment 3]
A third embodiment (Embodiment 3) of the present invention will be described with reference to FIGS. In the present embodiment, only a configuration added to the first embodiment or the second embodiment or a configuration different from the configuration of the first embodiment or the second embodiment will be described. That is, all the configurations described in the first embodiment or the second embodiment can be included in the third embodiment. Moreover, the definition of the term described in Embodiment 1 or Embodiment 2 is also the same.

(Differences from Embodiment 1 or Embodiment 2)
Based on FIG. 7, the structure of the smart phone 12 is demonstrated. FIG. 7 is a block diagram illustrating a main configuration of the smartphone 12. In addition, in order to ensure the conciseness of description, the structure which is not directly related to this Embodiment is abbreviate | omitted from description and a block diagram. However, in accordance with the actual situation of implementation, the smartphone 12 may have the omitted configuration. As illustrated in FIG. 7, the smartphone 12 includes a control unit 17 instead of the control unit 16 included in the smartphone 11, and the control unit 17 includes a display information acquisition unit in addition to the configuration included in the control unit 16. 56 and a display information sending part 57 are further provided.

  The display information acquisition unit (second acquisition means) 56 relates to information about the time when the display of the television program 2 is started on the television 30 after the control information 3 is sent by the control information sending unit 53 and about the time when it is ended. The display history 5 including at least information is acquired from the television 30. Specifically, when the display history 5 is input from the reception unit 61, the display information acquisition unit 56 outputs the display history 5 to the display information transmission unit 57.

  Here, the display history 5 is a series of information including at least information that can uniquely identify the content viewed by the user. For example, when the content is a television program 2, the display history 5 includes a time at which viewing of the television program 2 is started, a time at which the viewing is finished, a broadcasting station that broadcasts the television program 2, and the like. According to the display history 5, the history of content viewed by the user can be accurately grasped.

  The display information acquisition unit (third acquisition unit) 56 displays the display information 6 indicating whether or not the television program 2 is displayed after the control information 3 is transmitted by the control information transmission unit 53. Get from. Here, the display information 6 is information including at least information indicating a state in which the television 30 displays content. For example, when the content is a television program 2, the display information 6 includes an index indicating whether or not the television program 2 is currently displayed.

  When the display information 6 is input from the receiving unit 61, the display information acquisition unit 56 determines whether or not the display information 6 indicates that the television program 2 is currently displayed. If it is determined to be displayed, the display information acquisition unit 56 outputs the display information 6 to the content acquisition unit 51. If it is determined not to be displayed, it is not output. The timing at which the display information acquisition unit 56 acquires the display history 5 or the display information 6 is arbitrary. For example, the display information acquisition unit 56 may acquire the display information 6 from the television 30 at a predetermined interval (for example, every 20 seconds).

  When the display information acquisition unit 56 acquires the display history 5, the display information transmission unit (second transmission unit) 57 transmits the display history 5 to the server 20. Specifically, when the display history 5 is input from the display information acquisition unit 56, the display information transmission unit 57 outputs the display history 5 to the transmission unit 62. Here, the display information sending unit 57 sends the display history 5 to the server 20, but another device different from the server 20 may be used. That is, it is only necessary to be a predetermined device (predetermined server) capable of acquiring the display history 5 by accessing the server 20.

  The content acquisition unit (first acquisition unit) 51 relates to the TV program 2 from the server 20 to present to the user when the display information 6 indicating that the display information acquisition unit 56 displays the content is acquired. The content related information 7 to be acquired is further acquired. Specifically, when the display information 6 is input from the display information acquisition unit 56, the content acquisition unit 51 acquires the content related information 7 via the reception unit 61, and a predetermined display unit ( The content related information 7 is displayed on the screen (not shown in FIG. 7).

  Here, the content related information 7 is information related to (linked to) the content (television program 2). For example, when the TV program 2 is a soccer game relay, the content-related information 7 is information on the team that is playing the game (recent game results, etc.), or information on the team members (name and position). Etc.). In addition, although the content acquisition part 51 demonstrated acquiring the said content relevant information 7 from the server 20, you may be from another server (an information source and an acquisition path | route are not limited).

  The receiving unit 61 receives the advertisement 1 and the content related information 7 from the server 20 by communicating with the outside through a communication network according to a predetermined communication method. The receiving unit 61 outputs the received advertisement 1 and content related information 7 to the content acquisition unit 51. In addition, the receiving unit 61 receives the display history 5 and the display information 6 from the television 30. The receiving unit 61 outputs the received display history 5 and display information 6 to the display information acquiring unit 56.

  When the control information 3 is input from the control information sending unit 53, the transmission unit 62 transmits the control information 3 to the television 30 by communicating with the outside via the communication network according to the predetermined communication method. In addition, when the display history 5 is input from the display information transmission unit 57, the transmission unit 62 transmits the display history 5 to the server 20.

(Outline of content distribution system 42)
Based on FIG. 8, the outline | summary of the content delivery system 42 is demonstrated. FIG. 8 is a schematic diagram showing an outline of the content distribution system 42. As shown in FIG. 8, the content distribution system 42 includes a smartphone 12, a server 20, and a television 30. As described above, the smartphone 12 acquires the display history 5 and the display information 6 from the television 30 and sends the display history 5 to the server 20.

  The server 20 may identify the user's preference for the content based on the display history 5 of the user received from the smartphone 12, and may distribute the advertisement 1 that matches the preference to the smartphone application. For example, if it is found from the display history 5 that a football game relay is frequently watched and a baseball game relay is not watched at all, the server 20 delivers an advertisement 1 regarding soccer shoes, The advertisement 1 relating to the baseball glove can be prevented from being distributed. In this manner, the smartphone 12 can acquire the advertisement 1 that matches the user's preference by sending the display history 5 acquired from the television 30 to the server 20. Therefore, the smartphone 12 can not only improve the user's satisfaction with viewing the content, but also improve the advertising effectiveness.

  In addition, the smartphone 12 can acquire information (content related information 7) related to the TV program 2 from the server 20 based on the display information 6 of the TV program 2 acquired from the TV 30. That is, since the smartphone 12 can provide the user with additional information that cannot be obtained from the television program 2, the user's satisfaction with viewing the content can be further improved.

(Processes executed in the content distribution system 42)
Based on FIG. 9, the flow of processing executed in the content distribution system 42 will be described. FIG. 9 is a flowchart illustrating an example of processing executed in the content distribution system 42 (including the smartphone 12, the server 20, and the television 30). In FIG. 9, the description of the same process as that described with reference to FIG. 6 is omitted by assigning the same reference numerals as before, so only the processes of S12 to S20 will be described below.

  The television 30 transmits the display information 6 to the smartphone 12 (smartphone application) (S12). The content acquisition unit 51 acquires the display information 6 via the reception unit 61 (S13). The display information acquisition unit 56 determines whether the display information 6 indicates that the TV program 2 is currently displayed (S14). If it is determined to be shown (YES in S14), the server 20 transmits the content related information 7 to the smartphone 12 (S15), and the content acquisition unit 51 acquires the content related information 7 (S16). The content acquisition unit 51 displays the content related information 7 on a predetermined display unit (not shown in FIG. 7) provided in the smartphone 12.

  The television 30 transmits the display history 5 to the smartphone 12 at a predetermined timing (S17). When the display information acquisition unit 56 acquires the display history 5 (S18), the display information transmission unit 57 transmits the display history 5 to the server 20 (S19). The server 20 receives the display history 5 (S20). At this time, the server 20 may store the received display history 5 in a predetermined storage device.

[Embodiment 4]
A fourth embodiment (Embodiment 4) of the present invention will be described based on FIG. In addition, in this Embodiment, the smart phone 10 demonstrated in Embodiment 1, the smart phone 11 demonstrated in Embodiment 2, or the smart phone 12 demonstrated in Embodiment 3, and the smart phone 13 which has an equivalent function are assumed. That is, the smartphone 13 according to the present embodiment corresponds to a different implementation example of the smartphone 10, the smartphone 11, or the smartphone 12, and the essential functions are not changed.

  FIG. 10 is a schematic diagram showing an outline of the content distribution system 43. As shown in FIG. 10, the content distribution system 43 includes a smartphone 13, a server 20, and a television 30. The smartphone 13 includes an advertisement server communication unit 71, an advertisement display unit 72, a terminal control unit 73, a TV control information transmission unit 74, a TV operation reception unit 75, and a terminal / TV operation transmission unit 76. The server 20 also includes a terminal control management unit 77, a TV control management unit 78, an advertisement management unit 79, an advertisement distribution unit 80, and a terminal / TV operation management unit 81. Furthermore, the television 30 includes a TV control information receiving unit 82, a TV display determining unit 83, a TV operation transmitting unit 84, and a TV display unit 85.

  The smartphone 13 displays the advertisement 1 received from the server 20 via the advertisement server communication unit 71 on the advertisement display unit 72. The TV control information transmission unit 74 transmits the control information 3 to the television 30. The TV operation receiving unit 75 receives the display history 5 and the display information 6 transmitted from the television 30, and the terminal / TV operation transmitting unit 76 transmits the display history 5 and the display information 6 to the server 20. The terminal control unit 73 controls the series of processes.

  The server 20 distributes the advertisement 1 from the advertisement distribution unit 80 to the smartphone 13 in accordance with the display history 5 and the display information 6 received by the terminal / TV operation management unit 81. The advertisement 1 is managed by the terminal control management unit 77, the TV control management unit, and the advertisement management unit 79.

  The television 30 receives the control information 3 sent from the smartphone 13 via the TV control information receiving unit 82. The television 30 displays the television program 2 determined by the TV display determination unit 83 based on the control information 3 on the TV display unit 85. The TV operation transmission unit 84 transmits the display history 5 and the display information 6 to the smartphone 13.

[Embodiment 5]
Control blocks of the smartphone 10, the smartphone 11, the smartphone 12, and the smartphone 13 (particularly, the content acquisition unit 51, the information extraction unit 52, the time determination unit 55, the control information transmission unit 53, the application activation unit 54, the display information acquisition unit 56, The display information transmission unit 57) may be realized by a logic circuit (hardware) formed in an integrated circuit (IC chip) or the like, or may be realized by software using a CPU (Central Processing Unit). .

  In the latter case, the smart phone 10, the smart phone 11, the smart phone 12, and the smart phone 13 record a CPU that executes instructions of a program that is software that realizes each function, and the program and various data are readable by a computer (or CPU). ROM (Read Only Memory) or storage device (these are referred to as “recording media”), RAM (Random Access Memory) for expanding the program, and the like. And the objective of this invention is achieved when a computer (or CPU) reads the said program from the said recording medium and runs it. As the recording medium, a “non-temporary tangible medium” such as a tape, a disk, a card, a semiconductor memory, a programmable logic circuit, or the like can be used. The program may be supplied to the computer via an arbitrary transmission medium (such as a communication network or a broadcast wave) that can transmit the program. The present invention can also be realized in the form of a data signal embedded in a carrier wave in which the program is embodied by electronic transmission.

[Summary]
A communication apparatus according to aspect 1 of the present invention is provided.
(1) A communication device (smartphones 10 to 13) capable of receiving predetermined content,
(2) first acquisition means (content acquisition unit 51) for acquiring first content (advertisement 1) from the server (server 200);
(3) When the first content acquired by the first acquisition means is selected by the user, the second content (television program 2) associated with the first content is displayed to be displayed. Extraction means (information extraction unit 52) for extracting control information (control information 3) for controlling the apparatus (television 30) from the first content;
(4) A first sending unit (control information sending unit 53) for sending the control information extracted by the extracting unit to the display device is provided.

Moreover, the control method of the communication apparatus according to aspect 1 of the present invention is as follows:
(1) A method for controlling a communication device capable of receiving predetermined content,
(2) a first acquisition step (S2) for acquiring the first content from the server;
(3) Control information for controlling the display device to display the second content associated with the first content when the first content acquired in the first acquisition step is selected by the user. Extracting from the first content (S5),
(4) includes a first sending step (S6) for sending the control information extracted in the extracting step to the display device.

  As described above, the conventional system for providing content does not provide the user with what can serve as an index for selecting the content, so the following problem may occur. That is, in order to select a content that attracts one's own interest from a vast number of content, the user must determine an index of the selection by himself / herself, which places an excessive burden on viewing the content. It is done. In order to avoid such a burden, for example, the user performs zapping viewing (the user switches the broadcasting station one after another and searches for a television program different from the currently viewed television program), etc. However, according to such a passive viewing style, the user's satisfaction with viewing the content is significantly impaired.

  On the other hand, the communication device and the control method for the device according to the aspect 1 of the present invention cause the display device to display the second content that is distributed from the server and associated with the first content selected by the user. That is, the communication device or the like can present an index for the user to actively select content in the form of first content to the user. Accordingly, the user can select the content without imposing an excessive burden on the user by an active method of viewing the second content that has been attracted by the first content. Therefore, the communication apparatus and the control method for the apparatus according to aspect 1 of the present invention can improve the user's satisfaction with viewing the content.

Moreover, the communication apparatus according to aspect 2 of the present invention is the above aspect 1,
(1) After the control information is sent out by the first sending means, a display history (display) including at least information about the time when the display of the second content is started and information about the time when the second content is displayed on the display device A second acquisition unit (display information acquisition unit 56) for acquiring the history 5) from the display device;
(2) When a display history is acquired by the second acquisition unit, a second transmission unit (display information transmission unit 57) for transmitting the display history to a predetermined server may be further provided.

  When the communication device according to the second aspect of the present invention sends the display history acquired from the display device to the server, the communication device can acquire the first content that matches the user's preference. This is because the server can specify the user's preference for the content based on the display history of the user received from the communication device, and can distribute the first content according to the preference to the communication device. Therefore, the communication device according to aspect 2 of the present invention can not only improve the user's satisfaction with viewing the content but also improve the effectiveness of the advertisement.

A communication device according to aspect 3 of the present invention is the communication apparatus according to aspect 1 or aspect 2 described above.
(1) It further includes a determination unit (time determination unit 55) for determining whether or not a time representing the difference between the date and time when the second content is distributed and the current date and time is less than a predetermined time.
(2) The first sending unit may send the control information to the display device only when it is determined that the first sending unit falls below the determining unit.

  The communication device according to aspect 3 of the present invention suspends control of the display device to display the second content until the second content is distributed (for example, 10 minutes before) (reserving control). )be able to. Thereby, the communication device can make the user surely view the second content and the advertisement included in the second content. Therefore, the communication device can not only improve the user's satisfaction with viewing the content but also improve the effectiveness of the advertisement.

A communication device according to aspect 4 of the present invention is the communication apparatus according to any one of the aspects 1 to 3,
(1) After the control information is sent by the first sending means, display information (display information 6) indicating whether or not the second content is displayed is obtained from the display device. An acquisition unit (display information acquisition unit 56);
(2) When the display information is acquired by the third acquisition unit, the first acquisition unit includes content related information (related to the second content from the server) for presentation to the user. Content related information 7) may be further acquired.

  The communication device according to aspect 4 of the present invention can provide the user with additional information that cannot be obtained from the second content, so that the user's satisfaction with viewing the content can be further improved.

A communication device according to aspect 5 of the present invention is the communication apparatus according to any one of the above aspects 1 to 4.
(1) When the control information is sent by the first sending means, it may further comprise a starting means (application starting part 54) for starting a predetermined application corresponding to the second content.

  Since the communication apparatus according to the fifth aspect of the present invention can provide the user with additional information related to the television program 2, the user satisfaction with respect to viewing the content can be further improved.

A server according to aspect 6 of the present invention provides:
(1) The first content is distributed to the communication device according to any one of the first to fifth aspects.

  Therefore, the server according to aspect 6 of the present invention has the same effect as the communication device.

A display device according to aspect 7 of the present invention includes:
(1) The control information sent from the communication apparatus according to any one of the first to fifth aspects is received, and the second content indicated by the control information is displayed on a predetermined display surface.

  Therefore, the display device according to aspect 7 of the present invention has the same effect as the communication device.

The content distribution system (content distribution system 40-43) which concerns on aspect 8 of this invention is
(1) The communication device according to any one of the above aspects 1 to 5,
(2) the server of aspect 6 above,
(3) The display device according to aspect 7 is included.

  Therefore, the content distribution system according to aspect 8 of the present invention has the same effects as the communication device, the server, and the display device.

  The communication apparatus according to each aspect of the present invention may be realized by a computer. In this case, the communication apparatus is controlled by the computer so that the communication apparatus is realized by causing the computer to operate as each unit included in the communication apparatus. A program and a computer-readable recording medium on which the program is recorded also fall within the scope of the present invention.

  The present invention is not limited to the above-described embodiments, and various modifications can be made within the scope of the claims, and the technical means disclosed in different embodiments can be appropriately combined. Embodiments to be made are also included in the technical scope of the present invention. Furthermore, a new technical feature can be formed by combining the technical means disclosed in each embodiment.

  The present invention can be widely applied to communication devices capable of receiving predetermined content, such as smartphones, mobile phones, personal computers, and tablet terminals.

1 advertisement (first content)
2 TV program (second content)
3 Control information 5 Display history 6 Display information 7 Content related information 10 to 13 Smartphone (communication device)
20 server 30 TV (display device)
40 to 43 Content Distribution System 51 Content Acquisition Unit (First Acquisition Unit)
52 Information extraction unit (extraction means)
53 Control information sending section (first sending means)
54 Application starter (startup means)
55 Time determination unit (determination means)
56 Display information acquisition unit (second acquisition means, third acquisition means)
57 Display information sending part (second sending means)

Claims (10)

A communication device capable of receiving predetermined content,
First acquisition means for acquiring first content as an advertisement from a server;
Display control means for causing the display unit to display the first content acquired by the first acquisition means;
When the first content displayed on the display unit by the display control means is selected by the user, the display device is controlled to display the second content that is a program associated with the first content. Extracting means for extracting control information to be extracted from the first content;
First control means for transmitting the control information extracted by the extraction means to the display device ;
The communication apparatus , wherein the control information is included in the first content . After the control information is sent out by the first sending means, a display history including at least information about a time when the display of the second content is started and information about a time when the second content is displayed on the display device is displayed Second acquisition means for acquiring from the device;
The communication apparatus according to claim 1, further comprising: a second sending unit that sends the display history to the server when the display history is obtained by the second obtaining unit. A determination means for determining whether or not a time representing a difference between a date and time when the second content is distributed and a current date and time is less than a predetermined time;
3. The communication apparatus according to claim 1, wherein the first sending unit sends the control information to the display device only when it is determined that the first sending unit falls below the determining unit. After the control information is sent by the first sending means, further comprising third obtaining means for obtaining display information indicating whether or not the second content is displayed from the display device,
When the display information is acquired by the third acquisition unit, the first acquisition unit further acquires content-related information related to the second content from the server for presentation to the user. The communication device according to any one of claims 1 to 3, wherein   5. The apparatus according to claim 1, further comprising an activation unit that activates a predetermined application corresponding to the second content when the control information is transmitted by the first transmission unit. The communication device according to item. The display history is acquired from the communication device according to claim 2,
A server that distributes the first content corresponding to the display history among the first content held by the device itself to the communication device. Receiving the control information sent from the communication device according to claim 4,
Displaying the second content indicated by the control information on a predetermined display surface;
A display device, wherein when the second content is displayed on the predetermined display surface, the display information is sent to the communication device. The communication device according to any one of claims 1 to 5,
A server according to claim 6;
A content distribution system comprising the display device according to claim 7. A method for controlling a communication device capable of receiving predetermined content,
A first acquisition step of acquiring first content as an advertisement from a server;
Displaying the first content acquired in the first acquisition step on a display unit;
When the first content displayed on the display unit is selected by the user in the step of displaying the first content on the display unit, the second content that is a program associated with the first content is displayed. An extraction step of extracting control information for controlling the display device to display from the first content;
The control information extracted in said extraction step, seen including a first sending step of sending to said display device,
The method for controlling a communication device , wherein the control information is included in the first content .   A control program for causing a computer to function as the communication device according to claim 1, wherein the computer functions as each of the means.