CN103475909A - Internet protocol television online shopping implementation method, client-side and advertising manager - Google Patents

Internet protocol television online shopping implementation method, client-side and advertising manager Download PDF

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Publication number
CN103475909A
CN103475909A CN2012101842173A CN201210184217A CN103475909A CN 103475909 A CN103475909 A CN 103475909A CN 2012101842173 A CN2012101842173 A CN 2012101842173A CN 201210184217 A CN201210184217 A CN 201210184217A CN 103475909 A CN103475909 A CN 103475909A
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manager
advertisement
client
information
advertising message
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CN103475909B (en
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杨明玮
谌鹏飞
马俊辉
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ZTE Corp
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ZTE Corp
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Abstract

The invention discloses an internet protocol television online shopping implementation method, a client-side and an advertising manager. The method comprises the following steps: the client-side adopts a user account corresponding to a set-top box to log in to the advertising manager; the client-side acquires advertising information from the advertising manager according to a command of a user or receives advertising information pushed by the advertising manager according to the user account; and the client-side displays the advertising information and initiates purchasing to an online shop according to the command of the user. According to the invention, the influence of IPTV commonality on online shopping is well solved and TV advertising delivery effect is promoted. On one hand, user interaction of online shopping is transferred to a mobile client, thus not affecting others' watching TV or disclosing individual privacy of users. On the other hand, IPTV programs are correlated with online shopping such that users only can receive shopping advertisements that the users are interested in and are related to the program content.

Description

IPTV online shopping implementation method, client and ad manager
Technical field
The present invention relates to e-commerce field, relate in particular to a kind of IPTV online shopping implementation method, client and ad manager.
Background technology
Development along with information technology, IPTV (Internet Protocol Television, IPTV) not only can provide the function of the conventional video amusements such as Digital Television, video request program, and the function of internet browsing, on-line information consultant, online education and ecommerce can be provided.
Existing IPTV on line shopping system mainly adopts two schemes, and a kind of is that independent online shopping mall's menu item is set in set-top box menu, and the user must be interrupted in progress video frequency program to enter online shopping mall; Another is that superposeed on current video frequency program by the Set Top Box page of online shopping mall is showed.
IPTV is different from the equipment that the individuals such as personal computer, mobile phone use, and it is used jointly by a plurality of kinsfolks often, so IPTV has the characteristics of public property.Although existing these two kinds of technical schemes have realized online shopping, but do not consider these characteristics of IPTV, too much information display affects other people viewing effect on the one hand, also can't evade on the other hand the problem of individual privacy, this IPTV user who has just caused using the online shopping function seldom.
Summary of the invention
The technical problem to be solved in the present invention is to provide a kind of IPTV online shopping implementation method, client and ad manager, can avoid the impact of the public property of IPTV on online shopping.
For solving the problems of the technologies described above, a kind of IPTV online shopping implementation method of the present invention comprises:
User account corresponding to customer end adopted Set Top Box signs in to ad manager;
Described client is obtained advertising message or is received the advertising message that described ad manager pushes according to user account to ad manager according to user's instruction;
Described client shows advertising message, according to user's instruction, to online shopping mall, initiates to buy.
Further, ad manager, according to user account advertisement information, comprising:
Described ad manager sends the geographical position request message according to described user account to client, and described client is obtained current geographical location information, and returns to described ad manager;
Described ad manager is according to the installation addresses of described current geographical location information and the Set Top Box that receives from IPTV (IPTV) system, judge the current installation addresses that whether is positioned at Set Top Box of client, if, to client, send the advertisement pushing request message, and after the response message that receives indication reception advertising message, obtain advertising message, and send to described client.
Further, described client is obtained advertising message according to user's instruction to ad manager, comprising:
Described client is obtained request message according to user's instruction to described ad manager transmission advertisement;
Described ad manager, after receiving described advertisement and obtaining request message, is obtained advertising message, and is sent to described client.
Further, obtain advertising message, comprising:
Described ad manager, according to the current program information received from the IPTV system and the ad distribution plan of generation in advance, is obtained described advertising message.
Further, the generative process of described ad distribution plan comprises:
Ad manager receives the channel program arrangement information of IPTV system transmission and the Commdity advertisement information that online shopping mall sends, according to the program category, broadcast time and the program key word that comprise in described channel program arrangement information, corresponding relation with the input program category, issuing time and the advertisement keywords that comprise in described Commdity advertisement information, channel program arrangement information and Commdity advertisement information are mated to the generating advertisement release plan.
Further, also comprise:
Described IPTV system is being play next channel program or after the indication switching channels program according to Set Top Box according to the channel program arrangement information, current program information and Set Top Box information are sent to ad manager, and described Set Top Box information comprises user account that Set Top Box is corresponding and the installation addresses of Set Top Box.
Further, also comprise:
Described ad manager, after receiving current program information, according to current program information and ad distribution plan, is obtained described advertising message, sends to the IPTV system;
Described IPTV system sends to Set Top Box by described advertising message, and described Set Top Box is the Overlapping display advertising message on current programme content.
Further, a kind of client comprises: login unit, advertising message acquiring unit, display unit and online shopping unit, wherein:
Described login unit, sign in to ad manager for adopting user account corresponding to Set Top Box;
Described advertising message acquiring unit, obtain advertising message or receive the advertising message that described ad manager pushes according to user account to ad manager for the instruction according to the user;
Described display unit, for showing advertising message;
Described online shopping unit, initiate to buy to online shopping mall for user's instruction.
Further, described advertising message acquiring unit, send advertisement specifically for the instruction according to the user to described ad manager and obtain request message, and the advertising message of reception ad manager transmission, perhaps after the geographical position request message that receives the ad manager transmission, call locating module and obtain current geographical location information, return to ad manager, and receive the advertising message that ad manager sends.
Further, a kind of ad manager comprises: advertisement pushing determining unit and advertisement acquiring unit, wherein:
Described advertisement pushing determining unit, for according to described user account, to client, sending the geographical position request message, the installation addresses of the current geographical location information returned according to client and the Set Top Box received from the IPTV system, judge the current installation addresses that whether is positioned at Set Top Box of client, if, to client, send the advertisement pushing request message, and, after the response message that receives indication reception advertising message, call the advertisement acquiring unit; Perhaps, after request message is obtained in the advertisement that receives the client transmission, call the advertisement acquiring unit;
Described advertisement acquiring unit, for obtaining advertising message, and send to described client.
Further, described advertisement acquiring unit, specifically for the current program information according to receiving from the IPTV system and the ad distribution plan of generation in advance, obtain described advertising message.
Further, also comprise ad distribution plan generation unit, wherein:
Described ad distribution plan generation unit, be used for receiving the channel program arrangement information of IPTV system transmission and the Commdity advertisement information that online shopping mall sends, according to the program category, broadcast time and the program key word that comprise in described channel program arrangement information, corresponding relation with the input program category, issuing time and the advertisement keywords that comprise in described Commdity advertisement information, channel program arrangement information and Commdity advertisement information are mated to the generating advertisement release plan.
In sum, the public property that the present invention has solved IPTV well is on the impact of online shopping and promoted the effect that television advertising is thrown in, on the one hand the user interactions of online shopping is transferred on mobile client, so neither affect other people and watch TV, also can not reveal user's individual privacy, the channel program of IPTV and online shopping are interrelated on the other hand, the user only can receive the interested shopping advertisement relevant to programme content, the user also can be according to the advertisement active queries ad content shown in channel program, this has just increased the interactive of advertisement, the behavior of watching of advertisement can be converted into to actual buying behavior, the advertisement putting of businessman is more accurate, for businessman has brought direct income.
The accompanying drawing explanation
The structure chart that Fig. 1 is IPTV on line shopping system of the present invention;
The flow chart that Fig. 2～Fig. 3 is IPTV online shopping implementation method of the present invention;
The flow chart that Fig. 4 is advertisement pushing pattern of the present invention;
The flow chart that Fig. 5 is advertisement pull mode of the present invention;
The structure chart that Fig. 6 is client of the present invention;
The structure chart that Fig. 7 is ad manager of the present invention.。
Embodiment
Present embodiment provides a kind of IPTV on line shopping system and method, can avoid the impact of the public property of IPTV on online shopping, i.e. too much information display and privacy problem.
For making the purpose, technical solutions and advantages of the present invention clearer, hereinafter in connection with accompanying drawing, embodiments of the invention are elaborated.It should be noted that, in the situation that do not conflict, the embodiment in the application and the feature in embodiment be combination in any mutually.
As shown in Figure 1, the IPTV on line shopping system of present embodiment comprises: client 101, client application 102, IPTV system 103, ad manager 104, online shopping mall 105 and Set Top Box 106, wherein:
Client 101, built in client application program 102, provide the running environment of data communication facility, GPS positioning function and the application programs such as short message, GPRS, can be mobile client.
Client application 102, adopt the user account of Set Top Box 106 correspondences to sign in to ad manager 104; Under the advertisement pushing pattern, interested adline is set on client application 102 by the user, information-setting by user is sent to ad manager 104, the advertisement pushing request message that receives and point out ad manager 104 to send, receive the geographical position request message that ad manager 104 sends, utilize the built-in locating module of client 101 (GPS positioning function) to obtain current geographical location information, and current geographical location information is returned to ad manager 104; Under the advertisement pull mode, send advertisement according to user instruction to ad manager 104 and obtain request message; Receive the advertising message that also display advertisement manager 104 sends, according to user instruction, to online shopping mall 105, initiate the commodity purchasing request messages.
IPTV system 103, the channel program arrangement information that will comprise program code, program title, program category, broadcast time and program key word sends to ad manager 104, the program request message that receiving set up box 106 sends, when the user indicates Set Top Box 106 switching channels programs or IPTV system 103 to play next program according to the channel program arrangement information, current program information and Set Top Box information are sent to ad manager 104, wherein, programme information comprises program code, and Set Top Box information comprises the installation addresses of user account and Set Top Box; Receive the advertising message that ad manager 104 sends, advertising message is sent to Set Top Box 106, by Set Top Box 106 Overlapping display advertising message on current video program content.
Ad manager 104, management and issue for advertisement, receive the channel program arrangement information that IPTV system 103 sends, and the Commdity advertisement information of reception online shopping mall 105 transmissions, according to the corresponding relation of the input program category of program category, broadcast time, program key word and the Commdity advertisement information of channel program arrangement information, issuing time, advertisement keywords, channel program arrangement information and Commdity advertisement information are mated, produce the ad distribution plan, wherein, the ad distribution plan comprises program code, ad distribution time, advertisement numbering; Receive and preserve the information-setting by user of the interested adline that user that client application 102 sends arranges; Receive current program information and Set Top Box information that IPTV system 103 sends, according to the ad distribution plan, to IPTV system 103, send advertising message; Under the advertisement pushing pattern, the client application 102 of binding to the user account of Set Top Box sends the geographical position request messages, whether the current geographical location information returned according to client application 102 information-setting by user of and interested adline that user arrange consistent with the installation addresses of Set Top Box, determines whether to send the advertisement pushing request messages to client application 102; Send the advertisement pushing request message to client application 102, and send advertising message according to the advertisement pushing response message to client application 102; Under the advertisement pull mode, request message is obtained in the advertisement that receives client application 102 transmissions, and the current program information of playing according to Set Top Box and ad distribution plan send advertising messages to client application 102.
Online shopping mall 105, realize the management of commodity and the processing of purchase-transaction, send and comprise advertisement numbering, the Commdity advertisement information of throwing in program category, issuing time, advertisement keywords, ad content and adline to ad manager 104, receive the commodity purchasing request message that client application 102 sends, transaction is carried out to settlement process, record transaction log, and the commodity purchasing response message is returned to client application 102.
Set Top Box 106, connecting TV machine and IPTV system 103, receive the channel program content that IPTV system 103 sends, and to IPTV system 103, sends program request message, receive the advertising message that IPTV system 103 sends, and on current video program content the Overlapping display advertising message.
As shown in Figures 2 and 3, the IPTV online shopping implementation method for present embodiment comprises:
The flow process that Fig. 2 is present embodiment generating advertisement release plan comprises:
Step 201, the IPTV system is newly-increased or revise channel program information, to ad manager, sends the channel program arrangement information;
The channel program arrangement information comprises program code, program title, program category, broadcast time and program key word.
Step 202, ad manager receives and preserves the channel program arrangement information that the IPTV system sends;
Step 203, online shopping mall is newly-increased or revise merchandise news, to ad manager, sends Commdity advertisement information;
Step 204, ad manager receives and preserves the Commdity advertisement information that online shopping mall sends;
Commdity advertisement information comprises the advertisement numbering, throws in program category, issuing time, advertisement keywords, ad content and adline.
Step 205, ad manager is mated channel program arrangement information and Commdity advertisement information according to the corresponding relation of the input program category of program category, broadcast time, program key word and the Commdity advertisement information of channel program arrangement information, issuing time, advertisement keywords, produces the ad distribution plan;
The ad distribution plan comprises program code, ad distribution time and advertisement numbering.
Step 206, client application adopts user account corresponding to Set Top Box to sign in to ad manager;
Step 207, client application arranges interested adline by the user, to ad manager, sends information-setting by user;
Step 208, ad manager receives and preserves the information-setting by user that client application sends.
The implementation procedure that Fig. 3 is the present embodiment online shopping comprises:
Step 301, Set Top Box sends program request message to the IPTV system;
Step 302, the program request message that IPTV system receiver top box sends, when the channel program of Set Top Box broadcasting changes, the IPTV system sends to ad manager by current program information, Set Top Box information, wherein, programme information comprises program code, and Set Top Box information comprises the installation addresses of user account and Set Top Box;
In present embodiment, when the user indicates Set Top Box switching channels program or IPTV system to play next program according to the channel program arrangement information, the IPTV system sends to ad manager by current program information and Set Top Box information.
Step 303, ad manager receives current program information and the Set Top Box information that the IPTV system sends, and according to the ad distribution plan, to the IPTV system, sends advertising message;
Step 304, the IPTV system receives the advertising message that ad manager sends, and advertising message is sent to Set Top Box;
Step 305, Set Top Box receives the advertising message that the IPTV system sends, and on current video program content the Overlapping display advertising message;
Step 306, client application receives by advertisement pushing pattern or advertisement pull mode the advertising message that ad manager sends, and shows the purchase option of advertising message and commodity, and sends the commodity purchasing request message according to user instruction to online shopping mall;
Step 307, online shopping mall receives the commodity purchasing request message that client application sends, and records transaction log, transaction is carried out to settlement process, and the commodity purchasing response message is sent to client application;
Step 308, client application receives the commodity purchasing response message that online shopping mall sends, and shows the information of buying result.
As shown in Figure 4, advertisement pushing pattern comprises the following steps:
Step 401, when the channel program of Set Top Box broadcasting changes, ad manager receives current program information and the Set Top Box information that the IPTV system sends, the client application transmission geographical position request message according to the user account in Set Top Box information to binding;
Step 402, client application receives the geographical position request message that ad manager sends, utilize the built-in locating module of mobile client to obtain current geographical location information, and current geographical location information is returned to ad manager by the geographical position response message;
Step 403, ad manager receives the geographical position response message that client application sends, and the current geographical location information returned according to client application, judge whether the user is positioned at the installation addresses of Set Top Box; If the user is positioned at the installation addresses of Set Top Box and plan is obtained according to ad distribution advertising message belongs to the interested adline that the user arranges, ad manager sends the advertisement pushing request message to client application;
Step 404, client application receives the advertisement pushing request message that ad manager sends, and whether the prompting user receives advertising message; Client application sends the advertisement pushing response message according to user instruction to ad manager;
Step 405, ad manager receives the advertisement pushing response message that client application sends, if user's selective reception advertising message, ad manager according to ad distribution plan obtain advertising message, and advertising message is sent to client application.
As shown in Figure 5, advertisement pull mode comprises the following steps:
Step 501, client application sends advertisement according to user instruction to ad manager and obtains request message;
Step 502, ad manager receives the advertisement of client application transmission and obtains request message, and current program information and the ad distribution plan of according to Set Top Box, playing send advertising message to client application.
Compare prior art, the beneficial effect of the system and method for the embodiment of the present invention specifically comprises following aspect:
First, existing IPTV on line shopping system is not considered the characteristics of the public property of IPTV, on the one side TV, too much information display affects other people viewing effect, also can't evade on the other hand the problem of individual privacy, present embodiment is transferred to the user interactions of online shopping on mobile client, solve well above problem, to the user, provide more convenient, safer online shopping to experience.
Second, advertisement pushing with respect to broadcast type in the prior art scheme, present embodiment provides advertisement pushing and advertisement to pull two kinds of patterns, the user can receive the interested shopping advertisement relevant to programme content on the one hand, the user also can be according to the advertisement active queries ad content shown in channel program on the other hand, increased the interactive of advertisement, the behavior of watching of advertisement can be converted into to actual buying behavior, the advertisement putting of businessman is more accurate, also for businessman, has brought direct income.
As shown in Figure 6, present embodiment also provides a kind of client, comprising: login unit, advertising message acquiring unit, display unit and online shopping unit, wherein:
The login unit, sign in to ad manager for adopting user account corresponding to Set Top Box;
The advertising message acquiring unit, obtain advertising message or receive the advertising message that ad manager pushes according to user account to ad manager for the instruction according to the user;
Display unit, for showing advertising message;
The online shopping unit, initiate to buy to online shopping mall for user's instruction.
The advertising message acquiring unit, send advertisement specifically for the instruction according to the user to ad manager and obtain request message, and the advertising message of reception ad manager transmission, perhaps after the geographical position request message that receives the ad manager transmission, call locating module and obtain current geographical location information, return to ad manager, and receive the advertising message that ad manager sends.
As shown in Figure 7, present embodiment also provides a kind of ad manager, comprising: advertisement pushing determining unit and advertisement acquiring unit, wherein:
The advertisement pushing determining unit, for according to user account, to client, sending the geographical position request message, the installation addresses of the current geographical location information returned according to client and the Set Top Box received from the IPTV system, judge the current installation addresses that whether is positioned at Set Top Box of client, if, to client, send the advertisement pushing request message, and, after the response message that receives indication reception advertising message, call the advertisement acquiring unit; Perhaps, after request message is obtained in the advertisement that receives the client transmission, call the advertisement acquiring unit;
The advertisement acquiring unit, for obtaining advertising message, and send to client.
State the advertisement acquiring unit, specifically for the current program information according to receiving from the IPTV system and the ad distribution plan of generation in advance, obtain advertising message.
This ad manager also comprises ad distribution plan generation unit, wherein:
Ad distribution plan generation unit, be used for receiving the channel program arrangement information of IPTV system transmission and the Commdity advertisement information that online shopping mall sends, according to the program category comprised in the channel program arrangement information, broadcast time and program key word, corresponding relation with the input program category, issuing time and the advertisement keywords that comprise in Commdity advertisement information, channel program arrangement information and Commdity advertisement information are mated to the generating advertisement release plan.
Certainly; the present invention also can have other various embodiments; in the situation that do not deviate from spirit of the present invention and essence thereof; those of ordinary skill in the art can make according to the present invention various corresponding changes and distortion, but these corresponding changes and distortion all should belong to the protection range of the appended claim of the present invention.

Claims (12)

1. an IPTV online shopping implementation method, is characterized in that, comprising:
User account corresponding to customer end adopted Set Top Box signs in to ad manager;
Described client is obtained advertising message or is received the advertising message that described ad manager pushes according to user account to ad manager according to user's instruction;
Described client shows advertising message, according to user's instruction, to online shopping mall, initiates to buy.
2. the method for claim 1, is characterized in that, ad manager, according to user account advertisement information, comprising:
Described ad manager sends the geographical position request message according to described user account to client, and described client is obtained current geographical location information, and returns to described ad manager;
Described ad manager is according to the installation addresses of described current geographical location information and the Set Top Box that receives from IPTV (IPTV) system, judge the current installation addresses that whether is positioned at Set Top Box of client, if, to client, send the advertisement pushing request message, and after the response message that receives indication reception advertising message, obtain advertising message, and send to described client.
3. the method for claim 1, is characterized in that, described client is obtained advertising message according to user's instruction to ad manager, comprising:
Described client is obtained request message according to user's instruction to described ad manager transmission advertisement;
Described ad manager, after receiving described advertisement and obtaining request message, is obtained advertising message, and is sent to described client.
4. method as claimed in claim 2 or claim 3, is characterized in that, obtains advertising message, comprising:
Described ad manager, according to the current program information received from the IPTV system and the ad distribution plan of generation in advance, is obtained described advertising message.
5. method as claimed in claim 4, is characterized in that, the generative process of described ad distribution plan comprises:
Ad manager receives the channel program arrangement information of IPTV system transmission and the Commdity advertisement information that online shopping mall sends, according to the program category, broadcast time and the program key word that comprise in described channel program arrangement information, corresponding relation with the input program category, issuing time and the advertisement keywords that comprise in described Commdity advertisement information, channel program arrangement information and Commdity advertisement information are mated to the generating advertisement release plan.
6. method as claimed in claim 4, is characterized in that, also comprises:
Described IPTV system is being play next channel program or after the indication switching channels program according to Set Top Box according to the channel program arrangement information, current program information and Set Top Box information are sent to ad manager, and described Set Top Box information comprises user account that Set Top Box is corresponding and the installation addresses of Set Top Box.
7. method as claimed in claim 6, is characterized in that, also comprises:
Described ad manager, after receiving current program information, according to current program information and ad distribution plan, is obtained described advertising message, sends to the IPTV system;
Described IPTV system sends to Set Top Box by described advertising message, and described Set Top Box is the Overlapping display advertising message on current programme content.
8. a client, is characterized in that, comprising: login unit, advertising message acquiring unit, display unit and online shopping unit, wherein:
Described login unit, sign in to ad manager for adopting user account corresponding to Set Top Box;
Described advertising message acquiring unit, obtain advertising message or receive the advertising message that described ad manager pushes according to user account to ad manager for the instruction according to the user;
Described display unit, for showing advertising message;
Described online shopping unit, initiate to buy to online shopping mall for user's instruction.
9. client as claimed in claim 8 is characterized in that:
Described advertising message acquiring unit, send advertisement specifically for the instruction according to the user to described ad manager and obtain request message, and the advertising message of reception ad manager transmission, perhaps after the geographical position request message that receives the ad manager transmission, call locating module and obtain current geographical location information, return to ad manager, and receive the advertising message that ad manager sends.
10. an ad manager, is characterized in that, comprising: advertisement pushing determining unit and advertisement acquiring unit, wherein:
Described advertisement pushing determining unit, for according to described user account, to client, sending the geographical position request message, the installation addresses of the current geographical location information returned according to client and the Set Top Box received from the IPTV system, judge the current installation addresses that whether is positioned at Set Top Box of client, if, to client, send the advertisement pushing request message, and, after the response message that receives indication reception advertising message, call the advertisement acquiring unit; Perhaps, after request message is obtained in the advertisement that receives the client transmission, call the advertisement acquiring unit;
Described advertisement acquiring unit, for obtaining advertising message, and send to described client.
11. ad manager as claimed in claim 10 is characterized in that:
Described advertisement acquiring unit, specifically for the current program information according to receiving from the IPTV system and the ad distribution plan of generation in advance, obtain described advertising message.
12. ad manager as claimed in claim 11, is characterized in that, also comprises ad distribution plan generation unit, wherein:
Described ad distribution plan generation unit, be used for receiving the channel program arrangement information of IPTV system transmission and the Commdity advertisement information that online shopping mall sends, according to the program category, broadcast time and the program key word that comprise in described channel program arrangement information, corresponding relation with the input program category, issuing time and the advertisement keywords that comprise in described Commdity advertisement information, channel program arrangement information and Commdity advertisement information are mated to the generating advertisement release plan.
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